In the automotive industry, Volkswagen LaVida is undoubtedly an influential representative model, which has won the favor of many consumers with its excellent performance and wide market recognition. Today, we have reached a brand-new milestone-The official release of Volkswagen LaVida Plus, the price range is set at 115,900 to 162,900, which makes people look forward to it.

Compared with the old model,The innovation of LaVida Plus is that it adopts Volkswagen’s latest MQB platform, which means that the structure and electronic system have been significantly improved.Externally, the brand-new design language gives it a more fashionable style.The large-size air intake grille is integrated with headlights, showing a more dynamic temperament.The improvement of tail details, such as the addition of electroplating decorative strips, adds a sense of exquisiteness, and the visual effect is more exquisite than the old model.

"Plus" is not only reflected in the name, but also the increase in body size is more significant. The length, width, height and wheelbase have been improved by 65mm and 78mm respectively, which makes the vehicle lines smoother and the interior space significantly improved.In terms of interiors, although the simple style of the public has been maintained,Adjustment and layout optimization of central control panel, making the operation more convenient and the function division more clear.

In terms of configuration, the new car is equipped with practical functions such as 6 airbags, 8-inch central control LCD screen, and intelligent driving assistance systems such as automatic parking and electronic handbrake, which meet the needs of modern consumers for safety and convenience.In terms of power, LaVida Plus switched to 1.5L and 1.4T engines.Among them, the 1.4T version with 7-speed powershift has an output power of 150 HP and a peak torque of 250 Nm, showing a balance between power and efficiency.

howeverWhether the new LaVida Plus can continue the sales myth of LaVida depends on consumers’ recognition and choice of new models.Let’s look forward to the surprise and performance brought by this new car in the market.

　　"This bearing requirements are high. Look at the drawings, the design error here is only allowed to be 0.02 mm, so pay special attention. " At 8: 30 in the morning, Ma Jianjun exchanged technical research points with his disciples. Ma Jianjun is a key member of the machine tool performance laboratory of Baoji Machine Tool Group Co., Ltd. in Baoji High-tech Zone, Shaanxi Province. He has participated in the development and trial production of key new products and more than 30 major national special tasks, achieved more than 20 technological innovations, and successfully completed more than 50 major special machine tool commissioning, debugging and after-sales service tasks.

　　Ma Jianjun graduated from Baoji Technical School. In July 1994, he came to the machining workshop of Baoji Machine Tool Factory and became an ordinary lathe operator. With only a degree of Chinese technical education, he suddenly felt unprecedented pressure in the face of high-precision processing equipment.

　　"I just want to learn the technology well, study with the master during the day and go home for self-study at night." Technology, programming, electricity and cutting tools are the keys to the machining technology of CNC machine tools. Ma Jianjun uses his good foundation in turning technology to learn by doing and learn by doing. When he meets problems he doesn’t understand, he asks the master and inspectors, and takes time to check the information and take notes at night. After a few years, he wrote down more than 10 study notes and applied them to well-known CNC systems freely. Ma Jianjun once won the title of "Excellent Player" in the "Qinchuan Cup" first skill competition for employees of state-owned enterprises in Shaanxi Province, and participated in many national, provincial and municipal vocational skills competitions as a referee or technical director. Since 2010, he has been awarded the "lathe technology demonstration post" by the group company, and in 2015, he became the backbone member of Tian Haorong’s national skill master (model worker innovation) studio.

　　In 2012, during his four-month equipment technical service for a company in Wuxi, he overcame difficulties, fulfilled his duties dutifully, and successfully completed the assignment abroad. In recent years, the company has successively ordered more than 100 machine tools from the company.

　　In 2015, the key contract delivery of a company in Chongqing was just around the corner. Due to the tight time and high technical requirements, the company leaders are very anxious. Ma Jianjun took the initiative to take this "hard bone." He "nailed" the user’s trial production site for more than ten hours in a row, worked overtime to carefully study and ponder over each equipment, compiled the processing route program diagram, made corresponding fixtures and configured appropriate tools, and finally completed the dispatching and commissioning tasks of 14 CNC machine tools.

　　Since 2014, Ma Jianjun has participated in a number of major national R&D and trial-production tasks for high-end CNC machine tools. Especially during the national major special research project and working in the machine tool performance laboratory, he was processing BTGS12 spindle, pull rod and ON— When processing parts with high precision coefficient and small tolerance range, such as rollers and D-rings in 3VII, with superb business skills, the processed parts exceeded the precision required by the drawing process and successfully completed the production task.

　　In addition, Ma Jianjun cooperated with the research group to overcome a number of technical difficulties and broke through a large number of key processing technologies of CNC machine tools. In undertaking the R&D and production of BM63150C precision CNC lathe project, he boldly innovated, optimized the oil return structure at the back end of the machine tool spindle, and eliminated the weak links that affected the reliability of the machine tool; Through numerous groping, adjusting cutting parameters and workpiece clamping methods, the hard turning process test was finally completed, and the product won the "Chun Yan Prize" in cmtba. He also successfully solved the key new product BMC— The technical problem of machining the parts of the clamping sleeve in the center of 500TV five-axis compound milling machine makes the company’s first five-axis CNC machine tool enter the high-end market.

　　Ma Jianjun has more than two suggestions for minor reform and process improvement every year, and has completed more than 30 key technical projects with studio members. In 2016, his studio passed the acceptance of the national skill master studio, and won the award of "All-China Workers’ Innovation Studio Key Project Fund". Advanced practices and experiences were promoted and exchanged in Shaanxi Province, realizing the transition from ordinary operating workers to knowledge workers, and then growing into expert talents in the new era. (Economic Daily reporter Lei Ting)

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

????Now, with more and more consumers buying and redeeming, netizens’ attention to medium and large SUVs has increased a lot. After understanding this demand point, automobile manufacturers have accelerated the promotion of medium and large SUV products. A few days ago, Ghost Brother learned that next year, there will be a group of domestic "big guys" coming. This time, Ghost Brother chose four medium and large SUVs with high attention to introduce them, and looked at their characteristics in advance to make a reference for his own car purchase.

The first paragraph:

????Changan Qiyuan C798 has been officially unveiled. This model is positioned as a medium and large SUV. The new car has been declared in the Ministry of Industry and Information Technology and is expected to be officially launched next year. The new car is designed with many new elements. The front face adopts a brand-new design style. The split headlight group is matched with a star-shaped penetrating light strip, and the tail also adopts a penetrating light strip. With the hidden door handle and low wind resistance wheels, it looks more avant-garde than traditional SUV models.

???In terms of body size, the length, width and height are 4837/1920/1690mm and the wheelbase is 2905 mm. At present, the specific configuration of the new car is not officially announced. The roof is equipped with a lidar, and it is expected to be equipped with a high-level intelligent driving system. According to the application information, in terms of power, the new car will be equipped with a hybrid system consisting of a 1.5L engine. It is reported that the new car may be benchmarked.

The second paragraph:

????Chuanqi S7 is also a medium and large SUV. After its debut at Guangzhou Auto Show, it completed the new car declaration in the Ministry of Industry and Information Technology, and it is expected to be officially launched in the first half of 2025. The new car adopts a brand-new design style, with a closed front grille, slender double headlights on both sides, and black trim on the lower side. The front face looks atmospheric and fashionable.

???The tail headlights have a unique style, showing a "back" style, and the lower side of the tail is equipped with silver trim. In terms of body size, the length, width and height of the new car are 4900/1950/1780mm and the wheelbase is 2880mm respectively. At present, the official announcement of new car interior information is not much, and it is expected that the intelligent cockpit and intelligent driving system will be put in place. In terms of power, the new car is expected to provide plug-in and extended-range power, equipped with an electric four-wheel drive system.

The third paragraph:

???Deep Blue S09 is also a medium and large SUV model. The new car is benchmarked and is expected to be launched in 2025. The new car uses penetrating daytime running lights, split-type lights, trapezoidal guard plates on the lower side of the front face, and the front face design is atmospheric and not moderate.

???The side lines of the car body are very round, and the tail is equipped with spoilers, through taillights and dense spokes. In terms of body size, the length, width and height of the new car are 5205/1996/1800mm and the wheelbase is 3105 mm. The new car is positioned as a six-seat SUV. At present, the internal layout has not been exposed.

????In terms of power, the new car will be equipped with deep blue super extended range 2.0 technology, equipped with a new blue whale HE1.5T ultra-high pressure direct injection hybrid engine, equipped with lidar on the roof, and may also be equipped with Huawei Gankun Intelligent Driving ADS 3.0 high-order intelligent driving assistance system. It is reported that the pre-sale price of new cars is around 350,000.

Paragraph 4:

????Haobo HL is a medium and large SUV. After the official appearance of this model, new news came. The new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be officially pre-sold in February next year. The new car is very atmospheric in appearance design, with the length, width and height of 5126/1990/1730(1750)mm and the wheelbase of 3088mm respectively.

????At present, there are not many official announcements of new car configuration information. It is reported that ADiGO Pilot NDA4.0, a high-level intelligent driver, will be the first to be used on Haobo HL. In terms of power, the new car offers pure electric and extended range versions, with air suspension and CDC as standard.

Ghost Fighting Car View: The above four medium and large SUVs are all made by domestic manufacturers, and they have their own characteristics in design, configuration, space and performance. They are all competent in urban transportation, camping and go on road trip, and deserve more attention from consumers.

　　Information picture

　　Information picture

　　Li Tang photo

　　Hu yunbing

　　Zhu Xidi photo

　　Photo by Zhou Qiqing

　　Photo by Liu Yun

　　Editor’s note: April 23rd is the Navy Memorial Day of the Chinese People’s Liberation Army. From the fishermen’s small wooden boats crossing the river in those days to the modern fleet of the blue ocean today, the people’s navy has grown from scratch and from weak to strong. So, where was the People’s Navy born? What kind of process did it go through when it was established? What memories and history are still preserved today?

　　Another Navy Memorial Day is coming. Walking into the Memorial Hall of the Birthplace of the Chinese People’s Liberation Army Navy, we can find the answer here … …

　　Taizhou Baima Temple

　　Witness the birth of the People’s Navy.

　　A historical record of Zhang Zhengui is displayed in the exhibition hall of the memorial hall, which shows the reply of the Central Military Commission on the date of the establishment of the navy in 1989: "It is agreed that the date of the establishment of the navy of the East China Military Region on April 23, 1949 is the date of the establishment of the navy of the Chinese People’s Liberation Army."

　　This is where it all started. On January 8, 1949, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference put forward: "In 1949 and 1950, we should strive to form an operational air force and a navy to defend the coastal areas along the river." At the beginning of that year, the Central Military Commission handed over the important task of forming the People’s Navy to the Third Field Army. In late March, Chen Yi, commander of the Third Field Army, conveyed the decision of the Central Military Commission on the establishment of the People’s Navy to Zhang Aiping, deputy commander of the Central China Military Region and member of the Third Field Committee, and instructed him to be responsible for the establishment of the People’s Navy.

　　At the beginning of April, Taizhou Baima Temple became the headquarters of Sanye, with Su Yu, deputy commander and second deputy political commissar of Sanye, and Zhang zhen, chief of staff, leading his troops. "The geographical location here is good, not far from the Yangtze River, which is convenient for the command and flexible dispatch of troops in the battle of crossing the river; At the same time, as an old liberated area, it has a good mass base and convenient transportation. " Wang Mingzhe, a researcher at the memorial hall, said that the headquarters of the Third Field Army Crossing the River was located in the reading building of Wang Jinghu, a large local family. Zhang Aiping rushed to Baima Temple overnight. Under the leadership of Su Yu, he actively participated in the investigation, research and planning of preparing for the establishment of the navy, and began all the preparations for the formation of the People’s Navy.

　　On April 20th, the battle of crossing the river started. On the 23rd, the main force of Sanye crossed the river successfully, and the 35th Army of the 8th Corps of Sanye liberated Nanjing. On the same day, the Central Military Commission sent an urgent telegram to Sanye: immediately set up a navy, named the Navy of the East China Military Region of the China People’s Liberation Army. At 1: 30 pm, Zhang Aiping called 13 people, including Li Jin, deputy chief of staff of the 84th Division of the 28th Army, in the conference room on the second floor of Baimamiao Reading Building to hold the inaugural meeting of the East China Military Region Navy.

　　In this way, the first unit of the People’s Navy was proclaimed. The White Horse Temple thus became the birthplace of the navy and was written in history.

　　Hundreds of cultural relics

　　Show the development process from scratch

　　The former site of the headquarters of the third field army crossing the river has been preserved for many years. In 1989, the reading building and hall house were officially opened to the public after renovation. In 2006, the former site was listed as a national key cultural relics protection unit.

　　Today, in six exhibition rooms in four exhibition areas of the former site, rich pictures and detailed words tell the story of the victory of the East Line Group under the command of Sanye Command. The reading building in the former courtyard has a history of more than 130 years. On the second floor of the reading building, the scene of the conference room of the Sanye River Crossing Campaign Command Center is reproduced; Downstairs, the bedrooms and offices of Su Yu, Zhang zhen and Zhang Aiping have been restored, and Chen Zhan has more than 50 physical objects such as carved wooden couches, wooden boxes and coffee tables that the generals have used.

　　About 500 meters west of the former site of the birthplace of the navy, it is the memorial hall (new hall) of the birthplace of the Chinese People’s Liberation Army Navy. It was completed and opened in April 1999, the 50th anniversary of the birth of the People’s Navy. From a distance, it looks like a huge warship sailing in the sea. On the memorial square, there are more than 20 pieces of navy decommissioning equipment, such as fighter planes, helicopters, mines, radars, missiles and naval guns.

　　Enter the exhibition hall from the square through a "gangway". The exhibition area, full of naval elements, consists of five parts: Modern Vicissitudes, Building a White Horse, Powerful Seas, Developing and Growing, and Deep Fish and Water, showing the development process of the People’s Navy from scratch and from weak to strong. More than 300 precious literature and history materials are convenient for the audience to browse and flip through with the help of rear projection TV and touch screen.

　　Wooden boat before crossing the river

　　Reproduce the history of military and civilian fighting side by side

　　The "treasure of the town hall" in the memorial hall is a special wooden boat before crossing the river. From the bullet holes and the traces of cork blocking the eyes covered with it, it is not difficult to imagine the scene when the people braved the bullets to support the liberation army to cross the river.

　　This wooden boat before crossing the river, which was unanimously evaluated as a national first-class revolutionary cultural relic by the expert group, was used by the father of Zhou Dehong, a fisherman in Yonganzhou Town, gaogang district, Taizhou, and was collected into the museum in 1999 when the memorial hall was built.

　　Zhou Dehong’s father made a living by fishing in Yonganzhou on the Yangtze River, which coincided with the People’s Liberation Army collecting ships and preparing to cross the Yangtze River. Zhou Dehong’s father took the lead in responding and modified his fishing boat to cross the river. After taking the initiative to donate, Zhou’s fishing boat and other collecting vessels moored in Jiajiang, Yonganzhou, along the Yangtze River for short-term training. Later, Zhou Fu paddled the boat and took part in the work before crossing the river. After the victory of crossing the river, this wooden boat has been repaired many times and has been used as a fishing boat by Zhou family.

　　"At that time, the People’s Liberation Army almost relied on this wooden fishing boat to cross the Yangtze River. Many unknown boatmen were also behind-the-scenes heroes of this battle, reflecting the history of the military and civilians fighting side by side." Yang Development, director of the memorial office, said.

　　Rapid upgrading of naval equipment

　　The second aircraft carrier

　　The aircraft carrier was developed by China itself. On April 26, 2017, the main hull of the aircraft carrier was completed, and the main system equipment such as power and electricity were installed in place, and the launching ceremony was held in Dalian. This indicates that China’s independent design and construction of aircraft carriers has achieved significant stage results. From rebuilding to building an aircraft carrier independently, it shows that China has fully mastered the relevant technology and management experience of aircraft carriers.

　　New 10,000-ton destroyer

　　This type of ship is completely independently developed by China, equipped with new air defense, anti-missile, anti-ship and anti-submarine weapons, and has strong information perception, air defense and anti-missile and sea attack capabilities. It is a landmark warship for the navy to achieve strategic transformation and development. On June 28, 2017, the ship was launched in Shanghai Jiangnan Shipbuilding (Group) Co., Ltd., which marked a new step in the development of destroyers in China.

　　New integrated supply ship

　　This ship is a new type of comprehensive supply ship independently developed by China with the world advanced level, which can provide maritime accompanying supply for our naval aircraft carrier formation and offshore mobile formation. The first ship, Hulun Lake Ship (Ship No.965), was listed on September 1, 2017. The entry of the ship laid a more solid equipment foundation for naval vessels to go deep blue, marking the naval ocean support capability jumping to a new level.

　　Other equipment

　　Since March 21, 2014, new guided missile destroyers such as Kunming Ship, Hefei Ship and Xining Ship have been listed one after another, which has enhanced the regional air defense and sea strike capability of the surface combat vessels formation; Since January 31, 2013, new guided missile destroyers such as Changchun Ship, Zhengzhou Ship and Xi ‘an Ship have been in service successively. Because of their excellent regional air defense and over-the-horizon strike capability, they have been praised as "China Aegis" by military fans.

　　In addition, carrier-based fighters were delivered in batches, early warning aircraft and carrier-based helicopters were added to the family, and the people’s navy team grew stronger.

　　Cartography of this edition: Cai Huawei

[car home Shenyang Preferential Promotion Channel] At present, preferential activities are being carried out in Shenyang market, with the highest preferential amount reaching 24,000 yuan and the lowest starting price of 200,900 yuan. If you are interested in FAW-Volkswagen CC and want to know more preferential information, please click "Check the car price" in the quotation form to get a higher discount.

FAW-Volkswagen CC has an exquisite front face design, and the air intake grille is decorated with chrome, which enhances the overall sense of luxury. The body lines are smooth and dynamic, showing a unique sporty atmosphere. The overall style is fashionable and full of strength.

The length, width and height of FAW-Volkswagen CC are 4865mm, 1870mm and 1459mm, respectively, with a wheelbase of 2841mm, a front tread of 1586mm and a rear tread of 1572mm. The side lines of the car body are smooth and elegant, showing a sense of movement and fashion. Equipped with 245/45 R18 tyre size and fashionable and dynamic rim design, the sports style of the vehicle is further enhanced.

The interior design of FAW-Volkswagen CC is simple and fashionable, and it adopts high-quality leather /Alcantara mixed material seats, providing drivers and passengers with a comfortable and sporty ride experience. The equipped 9.2-inch central control screen is clear and easy to use, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, greatly improving the intelligence of the vehicle. The steering wheel is wrapped in leather, which supports manual up and down+front and rear adjustment, ensuring that the driver can get the best grip in all driving postures. Multiple USB and Type-C interfaces are provided in the car, which is convenient for passengers to charge electronic equipment. The front seats also have a heating function to ensure that they can stay warm in cold weather. The rear seats support proportional tilting, which provides greater flexibility for loading luggage.

FAW-Volkswagen CC is equipped with a 2.0T L4 engine with 186 horsepower, with a maximum power of 137kW and a maximum torque of 320 N m. With the 7-speed wet dual-clutch gearbox, it provides a strong power output and a smooth shifting experience for the vehicle.

Car owners in car home believe that the shape design of Volkswagen CC is very young, with excellent face value, which can better meet the aesthetic needs of young people. He pointed out that although the price of CC is higher than that of Magotan, its symmetrical body proportion, free line changes, detail decoration and color matching are perfect.

　　[car home Information] Recently, we learned from the official that the Extreme Yue 01 Long Life Edition will be officially launched on June 1st. The overall design of the new car is consistent with the existing version and will be improved in configuration. In addition, the long-life version will be equipped with a 100kWh battery pack from Contemporary Amperex Technology Co., Limited, and the CLTC will have a pure battery life of 720km.

　　Looking back at the appearance briefly, the new car adopts a closed grille design, and with the T-shaped headlight group, the overall sense of technology is full. In addition, the new car is equipped with 11 cameras +5 millimeter-wave radars +12 ultrasonic radars. The side of the car body adopts a suspended roof design and is also equipped with a hidden door handle. In terms of body size, the length/width/height of the new car are 4853/1990/1611mm respectively, and the wheelbase is 3000 mm. The tail uses a penetrating taillight, and the overall shape is very simple.

　　In terms of interior, the new car adopts a U-shaped steering wheel with full sense of technology, and is equipped with an 8295 chip and a 35.6-inch penetrating central control panel. In addition, the new car is equipped with the intelligent technology of Baidu Apollo and the intelligent driving chip of Orin X in NVIDIA. The space in the trunk of Extreme Yue 01 reaches 710L, which can be expanded to 2161L after the seat is laid down.

　　In terms of power, it is expected that the Extreme Yue 01 long-life version will be equipped with a single motor, with a maximum power of 200KW and a maximum torque of 343 N m. The long-life version is equipped with a 100kWh battery pack, and the CLTC cruising range can reach 720km. (Compile/car home yaoyu)

　　[News] On November 18th, 2006, it was officially listed at the auto show! Ren Yong, Deputy General Manager of Automobile Co., Ltd. and Deputy General Manager of Dongfeng Passenger Car Company, announced their specific configurations and prices, namely:1.8L XV distinguished type 161,800 yuan; 1.8XL fashion edition 162,300 yuan; 1.8L XL comfort type 156,800 yuan; 1.8L XE standard automatic transmission is 148,800 yuan; 1.8L XE standard manual gear is 138,800 yuan.

"Junyi officially listed"

　　As a strategic product positioned by Dongfeng Nissan in the family car market, Junyi is the first model in Nissan’s new generation of global cars, the first model in Nissan’s history to be launched in China before any other global market, and the first "leisure car with free space" in China’s automobile market.

"Junyi car"

　　In recent years, there has been a wave of recreational vehicles around the world. The so-called recreational vehicles are the combination of family cars and multi-purpose vehicles, which not only have the comfort and handling of family cars, but also have the extra space and security of multi-purpose vehicles. As a symbol of a new way of life, recreational vehicles are increasingly favored by people who pay attention to family harmony and enjoy life after work, and become synonymous with taste and quality of life.

Dongfeng Nissan Junyi

　　Junyi, a recreational vehicle with free space, was born to satisfy people who love life. Its stylish and smart exterior design, flexible and spacious interior space, and the new generation engine newly developed by Nissan with abundant power can fully meet the dual needs of leisure travel and work, and meet the friends who love a large and small group trip on weekends.

Source: International Investment Bank Research Report

Text | Dong Wuying

Editor | Zhang Jiaru

Recently, Deep Blue G318, the first off-road SUV of Deep Blue Auto, was officially launched, which quickly attracted the attention of consumers. According to the official data of Deep Blue Auto, the order of Deep Blue G318 exceeded 10,000 in 70 hours and reached 14,126 in 5 days.

This order data is hot. You should know that the dark blue G318 is a smaller off-road SUV, and it is remarkable to get such an order.

Deep blue car isAs a holding subsidiary, Deep Blue brand is positioned in the mid-range new energy vehicle market.Before G318, Deep Blue Automobile had successively launched the middle-class car Deep Blue SL03 and the middle-class SUV Deep Blue S7, but neither of these two models became the explosion of monthly sales exceeding 10,000.

How long can consumers’ enthusiasm for paying for the hot G318 this time? Can it help Deep Blue achieve sales breakthrough?

Extended-range off-road SUV, starting at less than 180 thousand

A few years ago, when the concept of new consumption was hot, some founders shouted that "all industries are worth doing again". In the new energy vehicle market in recent years, the phenomenon that "all models are worth doing again with hybrid (including extended range)" is happening.

In addition to A00 and A0 class cars below 100,000 yuan, which are still pure electric home, there are hybrid and extended-range models with excellent market performance in the automobile market of 100,000-500,000 yuan. Even the niche off-road SUV track has begun to appear frequently with hybrid and extended-range vehicles.

For example, Equation Panther 5, Tank 400, Tank 500, Tank 700 and Haval Raptors all have hybrid models, and looking up at U8, Polar Stone 01 and Warrior 917 are all extended-range models.

The recently launched Deep Blue G318 is also an extended-range off-road SUV, with an order volume exceeding 14,000 units within 5 days.

Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, which was officially launched on June 13th. The car has launched a total of six models, and the price range of three two-wheel drive models is 17.59-19.99 million yuan. Among the three four-wheel drive models, the four-wheel drive comfort version and the four-wheel drive suspension version are priced at 199,900 yuan and 229,900 yuan respectively; The top-of-the-line worry-free version is priced at 318,000 yuan, and the pre-sale is expected to start in early 2025.

The dark blue G318 model is positioned as a hard-core SUV with a tough appearance. In terms of power, it is equipped with the super extended range 2.0 system under the new Blue Whale power platform, which consists of a 1.5T range finder and a high-performance motor, and the fuel consumption of power feed is as low as 6.1L/100km. The battery capacity of the entry-level two-drive standard version is small, and the pure electric cruising range (under CLTC working condition) is 77km, so it does not have fast charging function. Other models have a pure electric cruising range of 172km-190km, with fast charging function.

Among the five scheduled start-up models, three two-wheel drive models focus on daily mode. The two four-wheel drive models are mainly off-road, with terrain modes such as wading, snow, rugged terrain, mud and sand. They can turn around in situ and crawl off-road. They are equipped with a special central stepless differential lock for off-road, a magnetic mechanical differential lock for rear axle and a wading radar, with a 1.6T qualification towing hook. Except for the entry-level two-wheel drive standard version, all other models have V2V fast discharge function.

In terms of intelligent driving, all five models have L2-level auxiliary driving function, which can realize speed limit recognition, lane keeping assistance, AEB automatic emergency braking and other functions, among which two-wheel drive suspension and four-wheel drive suspension are higher in configuration, with blind spot monitoring, lane changing assistance, reversing lateral emergency braking and other functions.

After the launch of this off-road SUV in deep blue, the order performance is very hot. Can this hard-core off-road SUV drive the sales of deep blue cars to increase?

"Dark Horse" dark blue car, sales go high and low.

With the accelerated transformation in recent years, three smart electric brands, Aouita, Deep Blue Auto and Changan Qiyuan, have been formed under the Changan Automobile System. Among them, Aouita focuses on the high-end market, by Changan Automobile,Cooperate with Huawei. Deep Blue Automobile is a holding subsidiary of Changan Automobile, focusing on the mid-to-high-end market and targeting younger groups. Changan Qiyuan belongs to a brand-new product sequence of Changan Automobile, which is aimed at more mainstream consumers.

As you can see,Deep blue automobile is responsible for the high-end transformation of Changan Automobile. However, since the first car went on the market, the sales of deep blue cars have appeared "high opening and low going".

Deep Blue Automobile was established in April 2022. Three months later, the first strategic model SL03 was released. The entry-level extended-range model was priced at 168,900 yuan, and the entry-level pure electric model was priced at 183,900 yuan. After 33 minutes of listing, the order exceeded 10,000 yuan.In December, 2022, Deep Blue Auto delivered over 10,000 yuan in a single month, which was the fastest electric vehicle brand to deliver over 10,000 yuan, and became a "dark horse in the new energy automobile industry".

Under the strong performance of Deep Blue SL03, Deep Blue Auto has set a sales target of 400,000 vehicles for 2023. However, after entering 2023, the sales volume of Deep Blue SL03 began to decline, and the delivery volume in May 2023 was 7021 vehicles.

On June 25th, 2023, the second strategic model S7 of Deep Blue was launched. With the help of the two models, the sales performance of Deep Blue brand in the second half of 2023 was excellent, and the delivery peak of 18,338 vehicles was created in December.However, throughout 2023, the dark blue brand delivered a total of 136,900 vehicles, only completing one-third of the sales target.

At the end of 2023, the CEO of Deep Blue Automobile announced that the global sales target of Deep Blue Team in 2024 was set at 450,000 vehicles. But then, Changan Automobile announced the sales target of the group, and finally set the annual sales target of Deep Blue Automobile at 280,000 vehicles.

In 2024, the overall delivery volume of Deep Blue brand declined. In the first five months, 67,200 vehicles were delivered, only about 24% of the sales target was achieved.

In the past three months, the retail sales of Deep Blue SL03 were 4,311, 4,524 and 5,303 respectively, and the retail sales of Deep Blue S7 were 5,705, 5,492 and 5,977 respectively. In the sales rankings of medium-sized cars and medium-sized SUVs, the two models of Deep Blue SL03 and Deep Blue S7 are both ranked around 15th.

In the past two years, Deep Blue has suffered a large loss. According to Changan Automobile Annual Report, in 2022, the revenue of Deep Blue Automobile, formerly known as Chongqing Changan New Energy Automobile Technology Co., Ltd., was 15.678 billion yuan and its net profit was-3.197 billion yuan. In 2023, the revenue of Deep Blue Automobile increased to 25.883 billion yuan and the net profit was-2.999 billion yuan.In two years, the accumulated loss of Deep Blue Automobile exceeded 6 billion yuan.

Hard-core cross-country, is Deep Blue on the right track?

Deep blue G318 orders are hot, largely because of its high cost performance.

Generally speaking, off-road vehicles need larger ones.Therefore, fuel vehicles are often used, and even diesel is chosen as the power type. However, the high fuel consumption brought by high power, at the same time, most off-road SUV consumers are not heavy off-road enthusiasts, and the use scenarios are mostly daily mode. "Light off-road" and "urban off-road" are more common, so the fuel consumption performance of off-road SUVs is even more important.

According to the official information of Deep Blue, the fuel consumption of Deep Blue G318 per 100 kilometers is 6L, while the fuel consumption of Equation Leopard 5, Haval Raptor and Tank 400 all exceeds 7L.

In addition, due to the larger size and the load-bearing body, the interior space of the dark blue G318 is larger, and the trunk space reaches 818L. At the same time, with non-loaded body and air suspension, Deep Blue G318 is more comfortable in driving and rear row.

However, although the orders for Deep Blue G318 are hot, it is equally challenging to drive Deep Blue to achieve its sales target.

On the one hand, off-road SUV itself is a smaller track, and the market volume is difficult to compare with mainstream models.In March-May this year, the sales volume of Jietu travelers with the best performance of off-road SUVs were 9219, 10049 and 6819 respectively. For example, the sales of star models such as Tank 300 and Haval Dog are only around 5,000-6,000, and the sales of other off-road SUV models are mostly below 4,000.

In this case, the ceiling faced by Deep Blue G318 itself is not high, and it remains to be seen whether it can drive the sales of Deep Blue cars to make a big breakthrough.

On the other hand, Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, and it is also the only off-road SUV of Changan Automobile at present, and its actual competitiveness still needs market verification.At the same time, although Deep Blue G318 has certain advantages, at the price of 100,000-200,000 yuan, G318 still needs to deal with fuel vehicles such as Jetway Traveler, Tank 300 and Haval Dog, as well as new energy vehicles such as iCAR03, Jetway Shanhai T2 and Haval Raptors, and the difficulty of seizing the market can be imagined.

At present, although Deep Blue has failed to continue its high-gloss performance when it was first listed, it has gained a firm foothold in the automobile industry with its superior shape design and strong cost performance. The current deep blue car needs an explosive model to further open its popularity. Whether the deep blue G318 can undertake this important task still needs market verification.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.