Liu Yifei’s "godfather" and agent Chen Jinfei talked about Liu Yifei for the first time. (Data map)

　　Chongqing Morning Post reported on May 7Yesterday, a report in the Southern Metropolis Daily exposed Chen Jinfei, the legendary wealthy "stepfather" of "Little Dragon Girl" Liu Yifei – only he is not the "Little Dragon Girl" stepfather but the "godfather" and "agent". The reporter learned from the circle yesterday that Chen Jinfei, who was called "Dad" by Liu Yifei, is 46 years old and worth hundreds of millions. What is even more surprising is that he was sued by a shepherd dog lover in Chongqing last year.

　　Godfather and broker

　　Million yuan for Yifei’s bar mitzvah

　　In the Southern Metropolis Daily report, Chen Jinfei said that he became Liu Yifei’s godfather by chance 15 years ago. Later, he supported Liu Yifei, who was only 14 and a half years old at the time and was studying in the United States, to return to China and enter the entertainment industry. He personally renamed her "Liu Yifei".

　　In order to give Liu Yifei a better development, Chen Jinfei established a management company called "Red Star Dock", a seven-person company composed of only one artist, to serve and plan for her. Later, Chen Jinfei personally selected the Hollywood William Morris agency that had made Zhang Ziyi famous in the United States, and introduced Liu to Hollywood.

　　On August 17, 2005, Chen Jinfei threw 1.80 million and held a "Crystal Princess, Feiyue 18" coming-of-age ceremony for Liu Yifei at Fangfei Garden of Diaoyutai State Guesthouse.

　　Hainan Gold Rush made a fortune

　　Treat Liu Yifei as a family member

　　Who is Chen Jinfei? After searching on the Internet, the reporter found that he is the boss of Beijing General Industry Investment Group. Born in Beijing in 1962, he has a bachelor’s degree in economics from Renmin University of China. After graduating from university, he was assigned to work in the Ministry of Posts and Telecommunications. In 1987, Chen Jinfei went to sea to start a business. Three years later, he transferred to the real estate industry in Hainan and gained a lot. After that, he returned to Beijing to invest in real estate. In 2000, the General Industry Investment Group he headed had become one of the largest private enterprises in Beijing. Chen Jinfei also invested in a professional website for German Shepherds. In 2002, Chen Jinfei ranked 23rd on the Forbes list of the richest people in the Chinese mainland with assets of $215 million.

　　The reporter learned from people in the circle yesterday that a very popular theory about the relationship between Liu Yifei’s mother and daughter and Chen Jinfei is that Liu Yifei’s parents divorced when she was four years old, and her mother Liu Xiaoli brought Liu Yifei to the United States through a fake marriage with an American old man who was dozens of years older than her. Later, the mother and daughter couldn’t get along in the United States, and were brought back to China by Chen Jinfei in 2001. Later, Liu Yifei shot her first advertisement "Jinfei Apartment". And "Jinfei Apartment" is one of Chen Jinfei’s properties. When Liu Yifei’s mother and daughter returned to Beijing to live in Yungang, Fengtai, Beijing, many neighbors met Liu Chen and the three. And insiders know that Chen Jinfei regards Liu Xiaoli and Liu Yifei as relatives.

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10 The family was blocked from leaving the park and was violently chased and beaten by security guards)

Happy event today + 1!

Mingdao got a girl on the social platform today, posting photos of himself hugging the little princess and holding hands.

The 43-year-old founder of Ba Zong is now happy to have both his children and his happiness!

In the midst of congratulations, some netizens also raised doubts.

Probably there are really many people who don’t know that Ming Dao has long been married and had children, and has been promoted to become a father, right?

In early June 2020, Wan Wan paparazzi photographed Ming Dao taking his parents and family out for a hike up the mountain, and in the pavilion halfway up the mountain, he saw Ming Dao holding a baby in his arms.

Ming Dao leaned down and kissed the little baby continuously from left to right, acting as if it was an endless love.

Sitting next to Ming Dao and laughing non-stop was Wang Tingxuan, Ming Dao’s rumored girlfriend for many years.

Ming Dao kissed and hugged the child, and then Wang Tingxuan took the child, wearing a shiny ring on her ring finger.

The answer is self-evident. Ming Dao and Wang Tingxuan have been rumored to have an affair for many years. The two have been upgraded to husband and wife and novice parents, and have successfully achieved two consecutive jumps!

Wang Tingxuan is two years younger than Mingdao. In 1999, at the age of 17, Wang Tingxuan joined the girl group KISS to debut, but the group disbanded in 2002.

Wang Tingxuan debuted this year, Ming Dao is still in school.

In 2002, after graduating from college, Ming Dao served as the host of the travel show "Adventure King" and has since entered the audience’s attention.

In 2004, Mingdao joined the boy band 183CLUB and starred in "The Kingdom of Heaven’s Wedding Dress", which became a hit overnight.

Then he starred in the TV drama "Prince Turns Frog", and became the first brother of the idol drama and the originator of the overbearing president.

Ming Dao, who debuted later, opened the road to prosperity, but Wang Tingxuan became obscure in the entertainment industry.

I heard that name again in 2016.

When Mingdao’s mother was interviewed by reporters selling sweet potatoes in the market, her mother revealed that Mingdao had a beautiful girlfriend and had been dating for two or three months.

Not long after, the paparazzi photographed Ming Dao and Wang Tingxuan walking in the park. Ming Dao put his hand on Wang Tingxuan’s shoulder affectionately and couldn’t help pinching his face. Wang Tingxuan was adorable.

In August 2017, Ming Dao and Wang Tingxuan were photographed buying meat together at a vegetable market.

Because Wang Tingxuan was photographed with her hands on her waist, Taiwanese media reporters suspected that Wang Tingxuan was pregnant and went to Mingdao to verify.

Mingdao Company also issued a solemn statement at that time, saying that all the rumors were false!

Verbal denials kept coming, but Ming Dao and Wang Tingxuan had no scruples about dating privately. Not long after, the two were photographed having dinner with friends together, and their actions were still super intimate.

Ming Dao also came to a "buttock kill" at the door of a friend’s house, pretending to slap the woman’s butt, a natural couple interaction.

At the end of 2017, Ming Dao attended the press conference for an interview, but still did not recognize Wang Tingxuan as his girlfriend, only calling him a good friend.

He also emphasizes that he is not married, and the option of marriage is at the end of his life plan.

But FLAG still don’t stand casually!

Mingdao’s family went out for a outing and was photographed hugging their baby from left to right. I am afraid that the original declaration of not getting married has long been forgotten!

After this video was exposed, Ming Dao finally stopped being stubborn. He posted a photo of his son’s feet and officially announced that he would become a father, sharing the joy with everyone.

Mingdao staff also responded to Mingdao’s marriage, saying that he registered for marriage in 2019 and his son was more than two months old. The reason why he did not make this public was because there had been a lot of things happening at home recently.

The family matter mentioned by the staff should be the suicide of Mingdao’s brother.

In early 2020, Mingdao’s brother, Lin Minghong, took his wife and children to the mountainous area on a bicycle to commit suicide. According to the police investigation, Lin Minghong first strangled his wife and son with an electrician’s belt, and then hanged himself.

Lin Minghong is addicted to gambling and often borrows money from his brother’s star aura. In the end, Mingdao came to clean up the mess and repay the bill for him, adding up to at least 6 million.

In order to get his brother to quit gambling, Ming Dao once stated that he would not pay his debts again, hoping that he could restrain himself.

Even so, Lin Minghong still didn’t stop. The gambling debt he owed was like a snowball that was getting bigger and bigger. In the end, he couldn’t bear the forced debt and ended his life.

However, he not only committed suicide, but also strangled his wife and children, killing two innocent lives. How can this human tragedy not be heartbreaking!

Four months later, Ming Dao’s son was born, and he could fully understand that he did not announce the news at the first time under this situation.

It was also from this year that Ming Dao began to appear by Zhang Ting and Lin Ruiyang’s side frequently.

Several times for Zhang Ting and his wife’s brand activity platform?

In order to thank Mingdao for her support, Zhang Ting has publicly stated that the new building she bought with nearly 2 billion on the Huangpu River has a floor for Mingdao.

Later, as everyone knows, by the end of 2021, Zhang Ting and Lin Ruiyang’s company were investigated for suspected pyramid schemes.

Because of the frequent brand platform, Mingdao people have also been pushed on the trend of public opinion, which has undeniably become a shadow of his acting career.

After that, Ming Dao spent more time returning to family life.

He often accompanied his mother in Taiwan, and his 2-year-old son was photographed helping to push a wheelchair for his grandmother. He looked cute and well-behaved, indicating that he was well educated by his parents.

The Ming Dao who declared that he would not marry, in the lowest period of his life, what could comfort him the most should be precisely the warmth from his own small family!

In April this year, Mingdao’s official wife became pregnant with her second child, a little princess.

On this day, he also held a wedding ceremony with his wife and celebrated the third birthday of his eldest son.

The mother pushed her wheelchair into the stadium from Mingdao and witnessed this happy moment.

Now that the youngest daughter is born safely and smoothly, it is not easy. His wife Wang Tingxuan is 41 years old this year and has entered the ranks of senior mothers. She must have experienced some hard work in the process.

In October last year, the TV series "Jin Yong Martial Arts World" was launched, and Ming Dao played Hong Qigong in the unit drama "Nandi Beigui".

After going through a series of twists and turns, he finally began to sink his heart into acting again.

After going through the peaks and valleys of his career, he had experienced the tragedy of losing a loved one, and he had also shown some impatience and confusion in the highlight stage…

Now that the Ming Dao has settled down, I hope it will usher in a new transformation in life!

Responsible editor:

Feature: Picture Channel

　　On the evening of July 14, "HEART AID Sichuan", a large-scale benefit performance attended by more than ten famous singers and musicians from China, Japan and South Korea, including Guo Fucheng, Zheng Yijian, Lin Yilian, W-inds, Dongyi Hideu, JULY John-Hoon, and more than ten other famous singers and musicians from China, Japan and South Korea, was held in Tokyo, Japan. The picture shows Guo Fucheng singing "Strong" to cheer for Sichuan. Posted by China News Agency, photographed by Zhu Yanhua

　　The "1/2008 Public Welfare Short Film Action" initiated by Shanghai Media Group is still underway. Directors such as Chen Kaige, Xie Jin, Zhang Yibai, Lu Chuan, Gu Changwei, Wang Xiaoshuai, Wang Guangli, and Chen Jialin have completed filming and started post productin. Recently, Guan Jinpeng also completed the shooting of the short film "Landing" in Hong Kong. Guo Fucheng, one of the "four kings" of Hong Kong’s entertainment industry, plays a husband waiting for his wife to give birth outside the delivery room. It is reported that Lin Baoyi, a famous Hong Kong TVB actor, has also joined the short film.

　　◎ Guan Jinpeng: The whole film should be full of true feelings

　　Guan Jinpeng’s short film, titled "Landing", tells the story of a child who was born during the earthquake. Guan told reporters: "The idea came from a coverage. On the day of the earthquake, all the healthcare workers in Chengdu West China Hospital stayed at their posts and brought courage and health to the patients. Such a small thing, in the context of the earthquake, seems extraordinary. Art comes from life, so I think it should be interpreted as such a true story."

　　Director Guan Jinpeng said that this activity initiated by SMG is very meaningful. The proceeds of the film can fund the reconstruction of the disaster area, and the film itself is a spiritual mutual assistance. Since it is necessary to convey the truth, the whole film must be filled with true feelings.

　　◎ Guo Fucheng: Contributing to the disaster area is an honor and an obligation

　　In the past, Guo Fucheng gave the impression of the most handsome and good-dancing "King of Heaven", but in the film "Father and Son", Guo Fucheng’s acting skills were greatly praised and received rave reviews. Later, he won the "Golden Horse Award" for Best Actor. I don’t know if Guan Jinpeng invited Guo Fucheng to shoot a short film because of his recognition of his acting skills. When he received a call from Guan, saying that SMG had launched such a charity event and asked if he could come, Guo Fucheng’s reaction was: "Tell me the time and place, and I will definitely take this role." He said that it is an honor and an obligation to contribute a little to the disaster area. No matter how tight the schedule is, it will take time. In one scene, Guo Fucheng waits for his wife to give birth outside the delivery room during the earthquake. To simulate the tremors when an earthquake comes may seem difficult for a person who has not experienced a major earthquake, but he found the feeling after trying a few times. During the play, those real news images haunted his mind, so it was not very difficult to play such a character who experienced an earthquake. He said that knowing that all the proceeds of the film will be donated to the reconstruction of the disaster area is very meaningful. In fact, he has always wanted to contribute to the reconstruction of the disaster area, so he cherished SMG for providing such an opportunity, and he will definitely play this role seriously.

Editor in charge: Li Erqing

Dilizheba

The second phase of the original sound charm competition show "Sound in Its Realm 2" created by Hunan Satellite TV will be broadcast at 20:10 this Friday (February 1), and the new generation of actor Di Lizheba will be surprised to join. Just as the theme of this issue is "The Voice That Can’t Be Hidden", Di Lizheba shows "Hidden Skills" to challenge the classic play "Hamlet" clips, and the hidden voice talent makes Zhang Tielin praise "new voice stars".

In this episode, Di Lizheba voiced the crazy woman Ophelia. As a classic character in "Hamlet", there are countless people who have played the role. This time Di Lizheba dared to challenge, and the pressure can be imagined. Character shaping is already difficult, and this performance is also mixed with singing elements. Di Lizheba chose not to watch the blind matching of the dubbing script, which is even more difficult. In this regard, Di Lizheba has done a lot of preparation work. On the one hand, she carefully speculates on the inner hearts of the characters, and on the other hand carefully memorizes the lines. At the scene, she is seen wearing a black shawl and staring at the dubbing screen. The voice sounded, and the "mentally deranged" Di Lizheba stood in front of Li Mai and muttered to herself, and the image of an abnormal crazy woman instantly jumped on the screen.

Dilizheba

As the plot progressed, Di Lizheba danced and sang, struggling and scratching his head, and the perfect interpretation made the Iron Triangle and the audience almost forget that this was dubbing. From a little sober to a complete loss of reason, Di Lizheba used her body as a supplement to control the "out of control" voice very smoothly and layered. The voice of the big white coffee guest praised: "If it were me, I might not know where the microphone is while dancing." And Teacher Wang Gang was even more generous: "Today, I saw the most authentic Reba that has settled down, except for the star aura, which amazed me. Her success is not without reason."

As the smallest voice on the stage of "Sound in the Realm", Di Lizheba showed amazing dubbing ability. Take "Hamlet" as an example, she did not flatten the characters, but used her professional quality to understand the characters, so that they were perfectly three-dimensional in front of the audience. The sound recognition is strong, and the sound characteristics are difficult to conceal. Even though there are many disadvantages in the voice, she still proved herself with strength. On stage, Di Lizheba revealed that she had done a lot of mental preparation and joined the show with a learning attitude. She said modestly: "The lines of the actors are very important for the shaping of the whole character, so here I am."

[Introduction] Recently, a recent photo of 31-year-old popular actress Yang Zi has sparked heated discussions on the Internet, with the focus on her appearance and acting evaluation. On the one hand, Yang Zi appeared in the live stream in an elegant long dress to show her increasingly mature female charm; on the other hand, some netizens have resurfaced doubts about her appearance, believing that she relies too much on beauty filters, and even questions the stability of her acting skills. All this controversy seems to be reminiscent of Song Dandan’s comment on Yang Zi many years ago – "All my life I have grown up like this will not be in vain". However, is this really the case? Is Yang Zi really trapped in this comment and can’t break free? This article will deeply analyze the controversy between Yang Zi’s appearance and acting skills, revealing the interweaving of his growth process and public expectations.

[1. Yang Zi in the live stream: Beauty and controversy coexist]

Recently, Yang Zi’s appearance in the live stream of a certain brand has undoubtedly added a new page to her beauty profile. She is dressed in a flowing long dress, with a high split design to highlight her graceful figure, and her long hair is like a waterfall, showing her gentle temperament. However, this beauty has not been unanimously praised, but has instead triggered a heated discussion among netizens. Some people believe that Yang Zi’s beauty is constantly improving, and she is a strong competitor for one of the "four beautiful women" of contemporary times. Others point out that her beauty is not derived from nature, but from the combination of makeup, lighting and beauty filters. Especially in the screenshots of the live stream, Yang Zi’s face showed stiffness, puffiness, and obvious nasolabial folds, which formed a sharp contrast with the usual image, which made many netizens exclaim: "Is this still the Yang Zi we know?"

[2. Yang Zi’s appearance changes: from the girl next door to the fashion darling]

Looking back on Yang Zi’s acting career, her appearance changes are like a mirror, reflecting the evolution of the entertainment industry’s aesthetics and the imprint of personal growth. During her childhood, Yang Zi entered the public eye with the corner of "Xia Xue" in "Family with Children". At that time, although her facial features were not exquisite, she won the love of the audience with her lively and lovely temperament. As she grew older, Yang Zi began to pursue the standard of a beautiful woman in her mind, and her image has undergone several transformations. She is sometimes fresh and refined, sometimes heavy makeup, sometimes mature and elegant, sometimes a little old-fashioned. The ups and downs of this state undoubtedly exacerbated the controversy over her appearance.

[3. The balance between acting skills and appearance: How does Yang Zi choose?]

In the entertainment industry, appearance and acting skills are like two sides of the same coin, and their importance is often weighed against the balance of public opinion. For Yang Zi, although her appearance is controversial, her solid acting skills have always been the cornerstone of her foothold in the entertainment industry. From Hu Xiangxiang in "Zhan Changsha", to Jin Mi in "Honey Sinks Like Frost", to Tong Nian in "Dear, Love", Yang Zi has proved his acting strength with one work after another. As netizens said: "Even if the facial features are not outstanding enough, as long as the acting skills are online, you can have a place in the entertainment industry." However, between Yang Zi’s pursuit of beauty and the public’s expectations for her acting skills, there always seems to be an invisible rope involved, making her swing between her pursuit of beauty and her adherence to acting skills.

[IV. Evaluation of Song Dandan: Bondage or Incentive?]

When it comes to the controversy over Yang Zi’s appearance, I have to mention Song Dandan’s evaluation of her: "All my life I have grown up like this has not been in vain." This sentence was once seen as a denial of Yang Zi’s appearance, and even interpreted as a kind of restraint on Yang Zi’s acting path. However, from another perspective, is this not a recognition of Yang Zi’s unique charm? In the entertainment industry, beauty is not the same, as Yang Zi himself said: "I do have a certain desire for beauty and self-identification needs, but I hope to improve my acting skills and create more dazzling results in the entertainment industry." Perhaps, Song Dandan’s evaluation is not a constraint, but prompts Yang Zi to stand up more firmly with her acting skills and respond to external doubts about her appearance with strength.

[5. Yang Zi’s Future: Breaking Evaluation and Embracing the Beauty of Diversity]

Faced with the dual test of appearance and acting skills, how should Yang Zi go in the future? The answer may lie in breaking the inherent evaluation of the outside world and embracing the diversity of beauty. First, she needs to recognize that beauty is not limited to the appearance, but also includes the inner temperament, talent and personality charm. Just as she was deeply rooted in the hearts of the people in the early days with her kind, intelligent and sensible image, these characteristics also make up her unique beauty. Second, Yang Zi should insist on improving her acting skills and prove her strength with more deeply rooted characters, rather than being too torn by the height of her appearance. Finally, she needs to learn to accept and appreciate every aspect of herself, whether it is pure, mature or slightly flawed, which is an indispensable part of her true and three-dimensional image.

[Conclusion] Yang Zi’s acting journey is a journey of dancing with the controversy of appearance. Facing the judgment of her appearance by the outside world, she is not only "trapped" in Song Dandan’s evaluation, but also constantly strives to break free from the shackles of evaluation and prove her value with her acting skills and strength. In this process, Yang Zi not only shows the survival wisdom of women in the entertainment industry, but also provides the public with a new perspective to examine and understand beauty. Perhaps, true beauty is not about the evaluation of others, but how individuals define and live their own beauty. Yang Zi’s story tells us that only by embracing the beauty of diversity can we find our own light in the controversy and praise.

Responsible editor:

　　Jackie Chan, who appeared for the first time as the newly elected vice chairperson of the China Film Association, sang "Hard to Say Goodbye" at the Spring Festival Gala of the China Federation of Literary and Art Circles on the 10th. Ying Ni, photo

Song Zuying concluded the party with a song "To the Motherland". Photo by Ying Ni

　　China News Service, *******, January 10 (Reporter, Ying Ni) The annual ****** Festival Gala ** China’s literary and art circles is already the seventh. This year will usher in the 60th anniversary ** New China and the 60th anniversary ** the founding ** the China Federation ** Literary and Art Circles. Therefore, this year’s gala will closely focus on the theme ** "I want to say to the Republic…". According to 11 art categories such as drama, film, music, artists, quyi, dance, folk literature and art, photography, calligraphy, acrobatics, and television, a group ** classic programs and well-known artists will be displayed.

　　First on the stage were Jiang Kun, Tang Jiezhong, Chang Baohua, Chang Guitian, Shi Shengjie, Li Guosheng and other 65 crosstalk experts, reviewing the development process of folk art in the past 60 years in the form of "crosstalk cantatas".

　　Subsequently, Mei Baojiu, the son of Peking Opera master Mei Lanfang, led Li Shengsu, the descendant of the Mei School, and Hu Wenge, a disciple of the Mei School, to perform the classic verse of Peking Opera "The Concubine is Drunk" on the spot. Peking Opera performing artists Yu Kuizhi and Meng Guanglu presented a wonderful excerpt from the new epic Peking Opera "Red Cliff".

　　Jackie Chan, who first appeared as the newly elected vice-chairperson of the China Film Association, today presented a down jacket to Lou Yuanyong, a farmer film projectionist. "This is Jackie Chan brand down jacket, I hope it can protect you from the wind and rain on the journey of future screenings." Then he sang the Olympic song "Hard to Say Goodbye" with his disciples to express his high respect for those who have silently dedicated themselves to the new Chinese film industry.

　　TV series "Romance of the Three Kingdoms" director Gao Xixi led Cao Cao’s actor Chen Jianbin, Zhuge Liang’s actor Lu Yi, and Liu Bei’s actor Yu Hewei to the stage. Li Shaohong, director of TV series "Dream of Red Mansions", led Jia Baoyu’s actor Yu Xiaotong, Lin Daiyu’s actor Jiang Mengjie, Xue Baochai’s actor Li Qin, Wang Xifeng’s actor Yao Di, and Lu Yi to sing on the spot, forming a small climax.

　　At the scene of this year’s gala, reporters saw a group of old artists such as Qin Yi, Yu Lan, Yu Yang, Cai Dan Zhuoma, Ding Yinnan, Dao Meilan, Yu Lan, Yu Yang, Wang Xiaotang, Ge Cunzhuang, etc.

　　Song Zuying’s finale singing "To the Motherland" ended the party perfectly.

　　It is reported that CCTV will broadcast the live video of the party during the Spring Festival.

Editor in charge: Li Erqing

The artists shouted together, "Sichuan, come on!"

Andy thanks everyone for supporting his advocacy

Hui Zhi’an and Cheng Xiuwen

　　Yesterday at 14:30, at the initiative of Andy Lau, the 8-hour non-stop charity show "May 12 Care Action in the Performing Arts Industry" initiated by the Hong Kong Performing Artists Association was held at Central World, West Kowloon, Hong Kong. The show was the largest charity performance in Hong Kong’s history. Hong Kong artists came out in full force, Jackie Chan, Chow Xingchi, Andy Lau, Jacky Cheung, Alan Tam, Liming, etc.; the mainland also went to Zhang Guoli, Zhou Xun, Sun Nan and other big names to cheer; Taiwanese artists Cai Qin, Zhang Xinzhe, Liu Ruoying, etc. were not to be left behind. A total of more than 500 people from the performing arts industry participated in the charity show.

　　In the end, the charity show raised more than 31.80 million Hong Kong dollars, and the Hong Kong entertainment industry, known as a mess of sand, became united. Advocate Andy Lau knelt down to all the artists on the stage at the end and thanked everyone for their support. "Sichuan, come on! China, come on!" The cry has been floating in the sky over Hong Kong. All Hong Kong people promise to be with the people of Sichuan and help the people of Sichuan rebuild their homeland.

　　Artists sing "Promise" in unison

　　As an important event of the "May 12 Action for the Performing Arts", yesterday’s charity show gathered hundreds of artists from the mainland, Hong Kong and Taiwan for a marathon performance to help raise funds for disaster relief. The show was co-hosted by Cheng Yuling, Zeng Zhiwei, Wu Xiaoli, Zhang Guoli and others. At 14:28, the Hong Kong performing arts charity show officially opened, and all the artists observed a minute of silence. At 14:30, the performance kicked off with the voice of all the artists "Sichuan, come on! China, come on!" The artists sang the theme song of the show – "Promise".

　　"… Everyone will have fear. Facing the dark corner, I will not hide for you no matter how hard it is. I want you to regain your original life, and I have confirmed the promise of this lifetime." At the scene, every artist wore a black T-shirt with the word "No" on the T-shirt. The artists swore on the spot: "We promise to work together to fight the disaster and save Sichuan!" "This is a promise. We Hong Kong people promise that no matter what happens to you, we will never give up and support you!"

　　Jackie Chan Andy Lau talks about the disaster area

　　In the face of the disaster, Chinese people all over the world have given great love, and everyone in the entertainment industry has also contributed money. Jet Li, Jackie Chan, Andy Lau and others also went to the disaster area to deliver supplies to the affected people and cheer them on. Yesterday, Jackie Chan and Andy Lau told the audience about their experiences in the disaster area. Jackie Chan said: "I arrived in the disaster area the next day. I saw trolleys, rickshaws and bicycles delivering supplies to the disaster area. I was very touched. When I arrived in London, I saw that both international students and foreigners were lining up to donate, which also touched me. Everyone offered a helping hand, so I believe that as long as we work hard, we can overcome all difficulties."

　　Andy added: "I went there a few days ago, and when we arrived at the disaster area, they said to me, ‘It’s dangerous here, you go back’. In times of danger, they think of our safety, and I think this love is a big love. I was shocked by everything in the disaster area, and they faced it calmly. In their eyes, I saw persistence and their determination to build a better home."

Author | Huang Qingchun

In the past month (December 15, 2023 to January 15, 2024), user acquisition through ads market, social platforms, game live streaming host/game media almost all fell under the "Yuan Dream Star" marketing offensive:

On the input side, the fixed-file press conference said "the first phase of ecological incentive investment is 1.40 billion yuan, and the long-term investment is not capped". On the first day of the launch, the user acquisition through ads material was placed in more than 27,000 groups, which was 50 times that before the launch, and more than 600 stars were invited to promote;

Linkage end, WeChat Channels, QQ, Tencent News and other traffic entrances work together to promote, 6 "Honor of Kings" joint fashion free, and joint B station, Douyin, Douyu, Huya, Kuaishou, Weibo, Xiaohongshu and other platforms to carry out "Star Dream Partner" incentive plan.

Data Source: Diandian Data

Tianmei, Tencent’s major IP push, the outside world can clearly feel the importance of the entire Tencent in this game;Even some media have called "Yuan Mengzhixing" "Tencent’s next extremely important battle", or it will become its next "trump card".

However, the anomaly is that the "Yuan Dream Star" that Tencent has put on the stage so much is not a long-dormant heavy self-research masterpiece, but a party casual game that runs into the venue – after two rounds of confidential testing, the first exposure (September 20), the first test (September 28), the second test (November 17), and the open test (December 15) were quickly completed in more than three months.Such efficiency is still rare among domestic game makers, let alone as large as Tencent.

This makes one wonder why a party game makes Tencent so concerned and anxious.

Tiger Sniff believes that the pattern of Tencent is no longer limited to the vision of a game company. The reason why "Yuan Dream Star" was raised to the group strategy is to a greater extent that a certain trend and potential energy are loosening the entire Tencent’s future development channel – "Egg Party" covers the skin of the game and leverages the young market through the UGC (User Generated Content, that is, user-generated content) ecology, which truly touches the foundation of Tencent:Social relationship chain.

Following this logic, Tencent’s above actions are reasonable:The stability established by Tencent in the past is being loosened in the process of content and channel gaming. "Yuan Dream Star" is no longer limited to a single game category, and Tencent is betting not just on a party game, but on the next generation of social scenes.

Why did Tencent smash the "party"?

Since NetEase’s "Egg Party" detonated the party track, the entire gaming industry knew that the dormant Tencent would take action sooner or later.

On the one hand, CITIC Securities analysis, the essence of the party game is a mild multiplayer competitive game, due to the low threshold, fission propagation characteristics, easy to birth phenomenon-level large DAU (Daily Active User, the number of active users) game; while the domestic casual game has reached more than 800 million users, but the supply of party games is still small, so it is the blue ocean track in the mobile game segment.

Moreover, Tencent has been coveting party games for a long time – previously, Tencent has laid out the party track through a number of external collaborations and investments, such as investing in Synopsys, the developer of "Beast Party", cooperating with Nintendo to introduce Switch National Bank and Nintendo party games (such as "Mario Kart 8" and "Super Mario Party"), Tencent-backed Epic Games also acquired "Jelly Bean Man" developer Mediatonic’s parent company Tonic Games Group in 2021.

June 2023 QuestMobile data, growth contribution rate = APP year-on-year increment/secondary market year-on-year increment

On the other hand, "Egg Party" pushes up the DAU step by step through the player’s UGC ecology – Tiger Sniff learned that in September 2023, NetEase "Egg Party" completed the "Double Billion Achievement", that is, MAU (Monthly Active User, monthly active user) broke through 100 million + the total number of maps accumulated 100 million; as of December 2023, "Egg Party" has over 500 million registered users and 30 million DAUs.

In view of this, "Yuan Dream Star" is intentionally or unintentionally targeting "Egg Party" from the game category, launch time, and targeting the crowd, which can be called a precise sniper by Tencent for NetEase – on the day of the launch of "Yuan Dream Star" born with a golden spoon, not only WeChat and QQ spared no effort to set up a platform, but also platforms such as B Station, Douyin, Douyu, Huya, Kuaishou, Weibo, and Xiaohongshu came to join the audience, and won the first place in the App Store free list in two hours.

Generally speaking, new games are launched in two ways: "hot start" and "cold start". The survival of the cold start project depends entirely on the market data. "At the beginning, the cold start’Honor of Kings’ almost died, and it was originally called’Hero’s Trail ‘. When it was changed and re-launched halfway through, the expectations were not so high, and the result was a steep upward curve." A person close to the "Honor of Kings" project said to Tiger Sniff.

As for the hot start, it is mostly accompanied by a grand press conference + traditional hardcore alliance channels (Huawei, Lenovo, OPPO, vivo and other app stores) + new live broadcast platforms (Douyin, Kuaishou) + old live broadcast platforms (Douyu, Huya) + community (B station, TapTap) release momentum –Such a big battle is mainly due to the particularity of the "Yuan Dream Star" category: the party track is already a fully competitive field, and the new product iteration speed is fast, and the hot start is conducive to occupying the minds of vertical users.

"There is another important reason for the launch of" Yuan Dream Star "carpet shop, which involves the issue of sniping and counter-sniping between companies – the launch of" Yuan Dream Star "is not small, and the momentum will only be even worse in the first week of its launch, but NetEase, Lilith, Heart, Eagle Horn and other game manufacturers are also pushing new party games, and they are bound to grab the launch time and media schedule. In order to ensure the spread of high expectations, Tencent must’sweep goods’." A practitioner explained to Tiger Sniff that the logic of "Yuan Dream Star" carpet launch is to ensure that it will not be exposed by competing cards such as "Egg Party".

Now, from the "Yuan Dream Star" has been on the line for a month, at least from the market performance point of view is still competitive – data points show that the iOS end of the flow, December 15 to January 15 during the "Yuan Dream Star" total revenue of 138 million yuan (Tiger sniff to Tencent related people to verify, the other side said that the actual data is not limited to this), more than the "Egg Party" over the same period of 110 million yuan total revenue, in many new tours of a ride out of the steep climbing curve.

Data Source: Diandian Data

However, "Yuan Dream Star" has only been launched for more than a month, but "Egg Party" has been running for 20 months (launched on May 27, 2022) – the latter has not only completed the staging of the market structure, but also some users’ minds have been formed.Even "Egg Party" has become a phenomenal IP for party games.

In the face of such a situation, "Yuan Dream Star" chose to confront "Egg Party" head-on, hand-to-hand combat, even if Tencent used the power of the group to invest resources and link all channels and platforms that could be mobilized, but the game was not a pile of resources that could explode, otherwise Tencent would not be seven or eight years later. "Honor of Kings" is still a revenue trump card.

Moreover, "Jelly Bean Man", "Goose and Duck Kill", "Egg Party", and "Beast Party", these representative party games each have their own advantages, and have already divided up a lot of party players in the market. How can Tencent catch up and run a differentiated upward curve?

In this regard, people close to Tencent IEG (Tencent Interactive Entertainment Group) analyzed the strategy of "Yuan Dream Star" to Tiger Sniff:

First, "Dream Star" has targeted the promotion direction to a "family fun game" –This is not a product that only targets the young market. "Yuan Dream Star" has established a more universal goal to target the full client base and full circle coverage;Taking a step back, even if "Dream Star" can’t hit the core user base of "Egg Party", this game still has a differentiated audience.

"Tianmei has chosen to incorporate strong social networking and mainstream gameplay, including the cooperation between" Star of the Dream "and" Honor of Kings "," Crayon Shin "," Kung Fu Panda "and other leading IPs, in order to bind the brand’s mind to more pan-users and pan-circles, and quickly absorb the fan groups behind different IPs into potential party game players." An industry insider analyzed to Tiger Sniff.

In other words, in terms of strategy, "Yuan Dream Star" reserves a back hand, and also wants to break down some player groups that "Egg Party" has not shaken, targeting users of all ages, to penetrate them and become a new addition.

DataEye, a third-party research institution, calculates the user composition of "Yuan Dream Star" in the first month

Secondly, the sewing ability of "Yuan Dream Star" is very "Tencent": the core gameplay of the game is the pass mode, but it integrates the strengths of each family, and the shadow of the shadow makes players feel the shadow of eating chicken + QQ speed car + CF + Werewolf + King + Jelly Bean Man + Egg Boy party, and in the recent "Mountain and Sea Adventure" new season preview shows that "Yuan Dream Star" plans to add ball bumper cars, bubble wars, go-kart mode, and tower defense gameplay to the game – you know,The series of gameplay integrated by "Yuan Dream Star" has led the trend. After all these gameplay are integrated into one game, "Yuan Dream Star" is no longer just a party game, but more like a game square.

"Party games is just a concept, or a container, and there is no standard for what gameplay should be in it. From its definition, it can be included in the game that is suitable for everyone to play together. The extension of the party is very large, and it must be constantly dug." A game producer said to Tiger Sniff.

The above producers further pointed out that in recent years, there has been almost no new single gameplay in the game market (unless there is a change brought about by technology), and new games are all stitching together various gameplays – following this logic, the underlying logic of new games is a mathematical problem: what gameplay to capture a group of users, and what IP to capture a group of users.The difference is that some people have made subtraction, some people have made addition, and some people have even made multiplication.

"There is no one-size-fits-all formula to get this math problem right (that is, to ensure the success of the game). Whether it should be subtracted, added or multiplied depends only on the product and the market." He stressed that the domestic game industry has been changing drastically in recent years, especially the obvious reshuffle of some large DAU products. To succeed, we must keep pace with the times.

A battle that Tencent cannot lose

Tiger Sniff has previously written that party games such as "Jelly Bean Man: The Ultimate Knockout Tournament", "Among Us" and "Goose and Duck Kill" have successfully verified the huge potential of social communication. The reasons why "Egg Party" came from behind and successfully "penetrated" the post-00 group are divided into two levels:

On the one hand, "Egg Party" has come up with high-quality art design, superimposed its relaxed and casual game rhythm, strong interactive game social gameplay (can challenge racing, survival, individual points, team theme levels, while combining two-player cooperation, 2v2 confrontation, asymmetric competition and other gameplay), captured the hearts of many young gamers –These game scenes are undoubtedly a new "social currency" for the post-00s who value self-expression and have a stronger sense of group identity.

QuestMobile calculates the age distribution of egg users in June 2023

On the other hand, the UGC system derived from "Egg Workshop" in "Egg Party" has greatly broadened the boundaries of game exploration, not only providing players with the convenience of freely creating levels and self-made maps, but also fully mobilizing players’ creative collisions and sharing more secondary content.

The reason behind this is that there is an obvious change in party games. Before, the entire industry was casual and light games such as chess and cards to complete user education, and then heavy games to complete the harvest. Now the whole logic is different –Light games can also be made to complete the harvest, just like casual party games were originally low-stickiness games, but the gameplay richness of "Egg Party" and the entire game are becoming more and more complex, and casual parties can also be like heavy games.

Another change is that the difference between the RMB players of "Egg Party" and ordinary players and the difference in game experience is not so big. Strictly speaking, "Egg Party" is not a pure NetEase style game – NetEase specializes in big payment design, while "Egg Party" is a big DAU + low payment threshold in terms of business model. It follows the path of "Honor of Kings", and the logic has changed.

Take NetEase’s "Against the Cold" and "Naraka: Bladepoint" as an example, the character’s weapons and skin have circulation attributes, and there are tens of thousands of three-way transactions. It mainly promotes the scarcity of external equipment, but "Egg Party" mainly promotes fun, weakening the competitiveness –To a certain extent, the success of "Egg Party" has given NetEase the opportunity to break through and reflect on its own capabilities.

Based on the above analysis, if the success of "Egg Party" is UGC first, and the game is just a shell, then how "Yuan Dream Star" surpasses "Egg Party" has become a proposition that Tencent games must face – difficult, but crucial.

Looking at the review, after products such as "Crossing the Wire", "League of Legends", "Dungeon and Warrior" established the status of Tencent’s PC era, it rode the social (WeChat & QQ) and entertainment territory potential in the mobile game wave – Tencent games identified several promising game categories, a large number of horse racing projects squeezed into these tracks "gambling explosion", good at grafting the group’s resources into its own business system, through investment, joint research, and self-research to promote the rapid growth of gameplay, technology, and user ecology in different periods.

Data Source: Game Committee, Gamma Data

Even with the expansion of Tencent’s game industry-wide investment territory, the channel is likely to follow the mobile game era and quickly establish track control capabilities in the MOBA (Multiplayer Online Battle Arena) and shooting (including FPS/TPS/tactical competition, etc.) categories.

At present, Tencent games are facing a situation of internal and external troubles:

In terms of Tencent, the two cash cows in hand, "Honor of Kings", have been in operation for more than 8 years, "Game for Peace" has been online for nearly 5 years, and it has been more than 7 years since the explosion of chicken gameplay in 2017. However, the entire IEG has been unable to come up with a new explosion, and the two-dimensional trend led by "Yuan Shen" in 2020 and the party trend led by "Egg Party" in early 2023 are all passive followers. Tencent has long been anxious.

In terms of external competition, rising stars such as miHoYo ("The Original God"), Lilith ("The Awakening of Nations"), Moonton Technology ("Mobile Legends: Bang Bang"), IGG ("Kingdom Era"), Habby ("The Legend of Bow and Arrow") have occupied the top of the sub-category through a product with hundreds of millions of flowing water, and even gained good water in the global market.However, Tencent has become increasingly passive in leading new categories.

Moreover, the old rival NetEase is further strengthening its deterrence through new games, taking the 2023 summer as an example, GameLook statistics show that NetEase ("against the water cold mobile game", "egg boy party", "peak speed", "all-star streetball party") 4 new games have eaten more than 40% of the new game market, while Tencent ("Adventure Island: Legend of Maple"), Byte ("Crystal Core"), miHoYo ("Star Iron") The three giants’ new game flow only accounts for more than 30% of the new game market.

The situation is like this, Tencent naturally sees it in the eyes and is anxious in the heart – so, with the power of the group to launch "Yuan Dream Star" positive "hard" "Egg Party", if this "shot" is misfired, Tencent’s morale will inevitably be severely dampened –Therefore, "Yuan Dream Star" has become a battle that Tencent games cannot lose.

Of course, there are many game practitioners who are optimistic about the next market performance of "Yuan Mengxing", after all, leisure competition + big DAU is Tencent’s strength; but people close to Tencent IEG said that there is no DAU goal for "Yuan Mengxing" now:

On the one hand, the growth and accumulation of party games is a long-term cyclical work, and short-term results after going online are difficult to "determine life and death". At least this Spring Festival can see more possibilities;

On the other hand, Tencent’s various gaming businesses operate in a diverse manner and have different expected goals, making it difficult to determine the evaluation criteria.

The above-mentioned person further reiterated that Tencent IEG (including Tianmei Studio Group, Photon Studio Group, Rubik’s Cube Studio Group, and Northern Lights Studio Group) has its own layout and business promotion rhythm when it cuts into new products, and is not intentional to benchmark "Egg Party" as the outside world said. "Tencent’s style will not catch a wave of popularity in a certain category and gameplay in the market immediately; when a certain gameplay is popular, it will pay close attention to market changes in the early stage and invest in some start-up teams. Later, there will be projects based on market judgment, business needs, and meeting players."

A few days ago, the old photo of Dong Mingzhu and Lei Jun attending the meeting together became popular again. Dong Mingzhu in the picture "asked" Lei Jun: Just you? Can you also make air conditioners? Can you turn on air conditioners? Lei Jun silently responded to the Xiao Ai speaker: Xiao Ai, turn on the Mijia Internet air conditioner and turn off the Gree air conditioner!

It has to be said that Lei Jun and Xiaomi, who did not let go of any explosive points, launched the marketing copy of air conditioners to cater to the hearts of the people who love to watch the fun.

As expected, the next day, Xiaomi officially released the Mijia Internet air conditioner. This air conditioner labeled Mijia adopts Xiaomi’s commonly used pricing method: 1.5 horsepower, three-level energy efficiency standard, retail price of 1999 yuan, which is about 1,000 yuan cheaper than the big brands Gree and Midea congeneric products on the market, and the public test price is only 999 yuan.

It was still Lei Jun’s familiar formula and Xiaomi’s familiar taste.

01

A mysterious air conditioning company

"For this Mijia air conditioner, Xiaomi has started to form a team in the first half of last year, looking for OEM foundries, designing product prototypes, and also buying our air conditioner data reports," Dong Min, vice-president of Aowei Cloud Network, which provides information services, told AI Finance Agency.

Xiaomi’s air-conditioning business has always been in charge of Xiaomi’s ecological chain enterprise Zhimi Technology. The company responsible for the research and development and production of Xiaomi air-conditioners is a company called Zhuhai Sanyou.

From the industrial and commercial registration information, the legal representative of Zhuhai Sanyou is Liu De, the co-founder of Xiaomi and the head of Xiaomi’s ecological chain. The shareholder of Zhuhai Sanyou is Beijing Xiaomi Mobile Software Co., Ltd., with a 100% shareholding ratio. In short, Zhuhai Sanyou is a wholly-owned subsidiary of Xiaomi.

A point person in Zhuhai Sanyou’s business is Xiao Youyuan. He was originally a senior executive of Gree, worked in Gree for 10 years, and was also a trusted person of Dong Mingzhu, who was in charge of Gree’s overseas business. In 2015, Xiao Youyuan was poached by Skyworth with his team and participated in the establishment of Skyworth Air Conditioning. Hundreds of Skyworth Air Conditioning people came from Gree that year.

Xiao Youyuan, who participated in the founding of Skyworth Air Conditioning

From the industrial and commercial registration information of Zhuhai Sanyou, Xiao Youyuan and the team worked in Skyworth for two years, and soon took the team to the wholly-owned subsidiary of Xiaomi, "because Skyworth and Gree have very different corporate cultures."

"As a private enterprise, Skyworth is used to’small input and big output ‘, while the Xiao Youyuan team from Gree has a style of’big work and fast work’." A person familiar with the matter told AI Finance Agency. In addition, Skyworth air conditioners encountered the "Little New Year" of air conditioners at the beginning, and their performance was not good. Gree and his group were gradually emptied of Skyworth air conditioners.

Xiao Youyuan’s team, who joined Xiaomi’s subsidiary, brought "Gree Feng" to Xiaomi. Wu Wei, who has visited the Sanyou production line and is also a supplier of air-conditioning components, told AI Finance Agency that Sanyou is a mysterious company, but "the solution is almost the same as Gree". For example, the MCU (microcontroller) is made by Texas Instruments, a large American manufacturer, the module is made by Fuji or Mitsubishi, and the IPM (intelligent power module, responsible for frequency conversion) is made by Ruineng.

"Everyone in their company seemed to be holding their breath. After Gree came out to Skyworth, Gree issued a ban order, and all Gree suppliers were not allowed to supply Skyworth. The team gambled so much and was finally washed out by Skyworth," Wu Wei said.

The team was eventually recruited to Lei Jun.

However, Wu Wei revealed that Sanyou currently has only two production lines of its own, and its annual production capacity is "only a few hundred thousand units". Therefore, in May 2017, Zhuhai Sanyou and Zhongshan Changhong jointly funded the establishment of Zhongshan Hongyou Electric Appliance Co., Ltd., with Zhongshan Changhong holding 60% and Zhuhai Sanyou holding 40%. It should be noted that Changhong is the foundry of Zhimi air conditioners this time.

According to people familiar with the matter, Xiaomi’s foundry is not in Mianyang, Changhong’s headquarters, but in Nantou Town, Zhongshan, not far from TCL’s headquarters.

02

Lei Jun’s obsession

This is the third time Lei Jun has tried to make air conditioners.

The first dates back to three years ago. When Lei Jun first entered the air-conditioning industry, he chose to cooperate with Dong Mingzhu’s old rival, Midea. This immediately annoyed Dong Mingzhu and directly accused the cooperation between the two sides as "two scammers together, a group of thieves". At that time, Midea had just been ordered by the court to compensate Gree 2 million yuan for stealing Gree’s patents.

But this Youth series air conditioner, priced at 3,099 yuan, did not cause much splash. The selling point at that time was that it was used in conjunction with the Xiaomi Mi Band, which could be set to automatically turn on when you go home, and automatically enter sleep mode when you feel you fall asleep.

Youth series air conditioner

Perhaps deliberately to highlight Xiaomi’s "Internet thinking" in the limelight, there is no display panel on the surface of the air conditioner. This means that if users want to know the temperature of the air conditioner in the room, they need to open their mobile phone, check the app or pick up the Xiaomi bracelet. This incredible design appeared in the first generation of products. Fortunately, this is the only cooperation between Xiaomi and Midea in the field of air conditioning.

"It’s impossible for Midea to raise competitors," says one air-conditioning supplier. In fact, Xiaomi decided to invest in Midea at the end of 2014, paying nearly 1.30 billion yuan for a 1.29% stake. But the shareholding relationship has not alleviated the conflict between the two sides in real business.

Millet’s tentacles have already extended to rice cookers, electric fans, water purifiers, electric kettles, cooking machines and many other small household appliances. This is Midea’s territory, which will inevitably lead to fierce collisions, and it is impossible to expect that Midea will be willing to help Xiaomi produce air conditioners. However, from an investment perspective, Midea’s share price has doubled in the past three years, and Xiaomi’s investment in Midea has been very successful, earning a lot of money.

The second time Xiaomi launched an air conditioner was in 2017, which was developed by Zhimi, a wholly-owned subsidiary of Xiaomi. The minimalist design of this air conditioner has also won international design awards, and this design style has been carried over to the current Mijia air conditioner.

However, the price of the Zhimi air conditioner at that time was as high as 4,399 yuan. Although Su Jun, CEO of Zhimi Technology, said that there was almost no profit, such a high price did not have the pricing style of Xiaomi at all. Now the air conditioner has been removed from the Xiaomi mall.

Interestingly, in order to explain that his 4,399 yuan air conditioner was a conscientious price, Su Jun reported at the time that the quality of the current air conditioner was worse than that of more than ten years ago. "The original material was very solid, but now it is loose, and there are recycled materials in it. You don’t even need to open it, and you can feel the huge decline in quality just by the shell itself."

He said that Zhimi can also make its products cheaper than some 999 yuan air conditioners on the market, by using some inferior materials or even recycled materials to cut costs. "But that’s not something we can guide the quality of life of ordinary people, it doesn’t make sense."

But coincidentally, this time, the price of Mijia’s Internet air conditioner was exactly 999 yuan. However, it was embarrassing that the first user to get the goods couldn’t wait to hang the Xiaomi air conditioner on a second-hand trading platform on the same day.

03

Mi Ge Gree’s life?

What makes Lei Jun envious is that Dong Mingzhu’s Gree air conditioner profits are astonishingly high.

Chen Hang, chief analyst at Southwest Securities, told AI Finance Agency that Gree’s gross profit margin for air-conditioning products is above 35%, which is unusual in the home appliance industry known for price wars. Midea’s gross profit margin is slightly worse. But it is much higher than Xiaomi’s 10% gross profit for mobile phones.

High profits mean there is room to be compressed. This is also the direction of Xiaomi’s revolution, improving efficiency and reducing circulation costs.

This time, the air conditioner of Mijia brand, whether it is the price strategy or the product itself, looks much more reliable than the previous two times. But Dong Mingzhu has never been easy to bully. When Lei Jun entered the mobile phone market, it coincided with the market being on the eve of the transformation to smartphones, and the timing was excellent. But the air conditioner industry is relatively stable, the technology has existed for hundreds of years, and the market structure and corporate rhythm are quite stable.

Mijia air conditioner

"Gree will not be killed." Chen Hang analyzed that unlike other household appliances, air conditioners need to be installed, and one of Gree’s moats is a team of highly efficient ground installers. "Xiaomi will not have much impact on the giants in the short term."

"The competition of air conditioners is nothing more than the competition of brands and after-sales services." Lu Jianguo, deputy chief engineer of the Home Appliances Research Institute, also believes that now Xiaomi air conditioners are all new machines and have not yet reached the after-sales link. Users can take their mobile phones to the store for repair, but the air conditioner needs to be repaired at home, which will test the after-sales team of Xiaomi air conditioners.

Dong Min, vice president of Aowei Cloud Network, also expressed his concerns. Air conditioners are financial products. They are produced in winter and sold in summer, and they need to pay a lot of money in advance to stock up. To a certain extent, stocking up is also a gamble on the weather, and sales immediately rise in hot weather.

Dong Min was deeply impressed that when the weather was hot a few years ago, whoever had installers sold their air conditioners well. And this requires a huge ground force, which is not what Xiaomi is good at.

The bigger challenge comes from the supply chain. Back then, Xiaomi suffered a loss in the mobile phone supply chain and had been in short supply. Lei Jun went to South Korea to meet the boss of Samsung Electronics, hoping that the other party could guarantee the supply of mobile phone screens.

The risk of the supply chain is increasing in the air-conditioning market. The routine of these traditional large manufacturers is to build a huge capacity scale advantage first, and then firmly control the supply chain, especially the core components such as compressors, and finally achieve a stable market structure and profit margins.

"Compressors are a seller’s market," said Zhang Jie, a supplier of air-conditioning components. Gree and Midea produce their own compressors.

Zhang Jie revealed that there is a shortage of inverter compressors this year, and many air conditioner manufacturers have reduced production as a result. "Key components have been out of stock from this year to next year, so compressor companies must protect big factories, not millet."

AI Finance Agency learned from people familiar with the Xiaomi ecological chain that in order to get the upstream supply chain of air conditioners, Xiaomi paid a lot of money to obtain air conditioner compressors and IPM module parts. "They need to take out 30-4 billion to the compressor company to book the production capacity, which is equivalent to the table fee."

Dong Min believes that the air-conditioning business is designed and defined by Xiaomi in the short term, and Changhong conducts OEM OEM, because Changhong has a large volume and has the voice over, but according to the laws of TV and mobile phones, Xiaomi will definitely purchase and customize some important components in the future.

Zhang Jie was also a little surprised that Xiaomi chose Changhong OEM. "Changhong’s production line is relatively old, and it can’t be compared to the big factories." Changhong bought Meiling and Huayi in 2005 and 2007 respectively. Meiling is mainly responsible for the production of air conditioners and refrigerators in Changhong, while Huayi specializes in the production of compressors.

But in Zhang Jie’s opinion, Changhong’s Meiling air conditioners are not mainstream in the industry. The first echelon is Gree and Midea, the second echelon is Oaks, and the third echelon is Chigo, Haier, and Hisense. Meiling is outside these echelons.

Compared with the melee in the color TV market, the competition landscape of the air conditioner market is very clear. Gree and Midea firmly control the first camp of the market, and the two together occupy more than 50% of the market share. The remaining Oaks, Haier, Hisense, etc. have only a small market share.

"Xiaomi must have harvested the second and third camps first," Dong Min said. "Consumers have brand loyalty to the top few, but they have no impression of a lot of brands behind."

Asked in an interview with Mr. Dong in July what she thought of Xiaomi’s entry into the air-conditioning market, Mr. Dong understated: "We make it ourselves, they produce it under brand names. We are hardly on the same track, and we are not an industry type."

In fact, Dong Mingzhu had already reached for the mobile phone, while Lei Jun reached for the air conditioner. This was the lifeblood of the two families. When entering the other’s area of expertise, whether it was Lei Jun or Dong Mingzhu, their performance was difficult to satisfy.

04

Broken halberd "empty ice wash"?

Lei Jun "rose to the challenge", not just the bet with Dong Mingzhu, but the performance pressure may be a more important consideration for him to build air conditioners.

The Xiaomi Ecological Chain is a grand vision that Xiaomi has painted for the capital markets. In 2017, the Xiaomi Ecological Chain achieved 20 billion sales performance. Xiaomi has also set an ambitious goal for the ecological chain: 40 billion in 2018 and 80 billion in 2019. This means that the Xiaomi Ecological Chain needs to nearly double every year.

Xiaomi has proved its success in power banks, bracelets, sweeping robots, and air purifiers. But these products priced at tens of yuan or a few hundred yuan are a drop in the bucket for doubling the revenue of the ecological chain. According to the exclusive information of AI Finance Agency, Xiaomi made an organizational adjustment to the ecological chain team on July 27, and established a precious metals business department, an exploration product department, and an investment department under the ecological chain.

So far, Xiaomi has invested in more than 100 eco-chain companies and produced more than 1,600 SKUs of hardware products. But it is undeniable that Xiaomi specializes in industries where the original market is relatively chaotic and inefficient, typically color TVs, rice cookers, plug-in boards, and sweeping robots.

Take Xiaomi TV as an example. In the TV market that Xiaomi has entered, the share of leading brands such as Hisense and Skyworth is around 15%, and the share of other major brands is around 10%. The gap is not large. The melee pattern is conducive to Xiaomi’s competition for the market.

Because TV involves video content, for companies like Xiaomi and LeTV with operating experience, it is very familiar. And Xiaomi has also invested in video platforms such as iQIYI very early, and LeTV is known for video copyright. However, with the collapse of LeTV, the similarity of the two companies has also caused most of the share of LeTV super TVs to flow to Xiaomi. According to the data of Aowei Cloud Network, in April 2018, the total online and offline shipments of Xiaomi TVs exceeded all brands, ranking first in China.

"The categories that can contribute more than 2 billion can be exhausted, probably within 50. And among these 50, there may be only 10 fields that are relatively easy to enter." The person in charge of a Xiaomi ecological chain enterprise broke his fingers to the AI financial club. The bracelet can exceed 2 billion yuan, the sweeping robot can exceed 2 billion yuan, and the notebook can exceed 3 billion yuan.

If the Xiaomi ecological chain wants to double its growth, it has to enter the major home appliance market. In this market, Xiaomi has successfully won the TV market, and now there are only empty ice washers (air conditioners, refrigerators, washing machines) left.

However, Xiaomi’s playing style is not universal, especially in the air ice washing market, where Xiaomi has encountered unprecedented resistance.

In early 2017, Xiaomi ecological chain enterprise Yunmi released the first Internet smart refrigerator with a crowdfunding price of 999 yuan. The following year, it launched an Internet smart refrigerator iLive priced at 1999 yuan, which supports Wi-Fi connection and can be remotely adjusted by mobile phone app. In addition to the refrigerator, Xiaomi ecological chain enterprise Xiaoji intelligent mini drum washing machine (Xiaomi version) launched a crowdfunding on the Xiaomi platform, priced at 1499 yuan.

However, none of these products were as successful as expected, and young people’s first ice wash didn’t really make young people buy it. Xiaomi, which is good at marketing, even lost money in terms of market volume.

Xiaomi has also entered the drone market, built by Xiaomi ecological chain enterprise Feimi, after two and a half years of research and development, the cost of the mold alone cost more than 4 million yuan. Lei Jun personally demonstrated in front of 1 million netizens through Xiaomi live broadcast. However, surprisingly, in the live broadcast of Xiaomi employees, the drone actually lost control, and finally "blew up", and died before he could beat him.

In fact, even if it doesn’t "blow up", Xiaomi will have a hard time making a difference in the drone market. In the drone market, DJI is an absolute giant. Under the Iron Curtain of DJI, almost no players can survive in the consumer drone market.

Five years ago, Dong Mingzhu and Lei Jun made 1 billion bet, which was judged by the revenue of the two companies.

Now, Lei Jun and Dong Mingzhu’s gamble is only 5 months away. Xiaomi’s revenue in 2017 is 114.60 billion yuan, while Gree’s revenue is 148.20 billion, and it is expected to break through 170 billion this year. Lei Jun has almost no chance of winning. It has to be said that in the face of Gree, which still maintains strong growth, Lei Jun should carry out a large-scale "encirclement and suppression" of Dong Mingzhu earlier. To make amends, Lei Jun should not care about temporary gains and losses, and it is not impossible for Xiaomi to surpass Gree. Even if Xiaomi air conditioner is not done, it can still drive the industry to change like a catfish, which is what Xiaomi has always been best at doing.

(Wu Wei and Zhang Jie are pseudonyms in the article)

1905 movie network feature April 7, 2024 is my 70th birthday.In a blink of an eye, the kung fu superstars who grew up with several generations have also entered their infancy.

Not long ago, Jackie Chan’s appearance at an event triggered a heated debate on the whole network.A head of silver hair, gray beard, let countless fans sigh that the years are not forgiving.

But after learning about it, I found that this look was necessary for the filming of the new play "Strange Family".Jackie Chan will play an elderly man with Alzheimer’s disease in it.

Some netizens posted a Reuters video shot by "Strange Family", showing that 70-year-old Jackie Chan is still filming.Hearing the cheers of the onlookers, he also showed his trademark smile and waved in response.

"Big brother is still that big brother"!

This new film is just one of more than a dozen works on Jackie Chan’s to-be/to-be-shown list.At the age of 70, he still maintains a strong creative passion and a pure heart for movies.Except for Jackie Chan, few people can do it.

After 61 years of debut, he has produced more than 200 works, becoming the first Chinese to win the Academy Award for Lifetime Achievement.Everyone knowsJackie ChanIt has long been the first Chinese film to shine in the worldA business card.

How influential Jackie Chan really is, let’s take a look at what 10 Chinese and foreign superstars see in his eyes.You know why: there is only one Jackie Chan in the world!

From studying at the age of 8 to becoming an international superstar, brother Hung Jinbao is a witness to Jackie Chan’s path to acting.Jackie Chan once said: "Others call me big brother, but I call him big brother."

Others talk about Jackie Chan always talking about hard work and achievement, while Samuel Hung is always concerned about his health and well-being.

"It’s really not easy to debut for 60 years and be so successful, but the most important thing is to be healthy, come when you can, and don’t force it if you can’t."

When asked recently what he thought of Jackie Chan’s "old state", he also responded domineering: "Who is not old? Everyone will be old! He is so happy and healthy, isn’t that okay?"

"Double Monday Cheng" jointly witnessed the golden age of Hong Kong cinema, and Chow Yun-fat also bluntly said that Jackie Chan was his idol:

"Jackie Chan is not only my idol, but also the idol of the whole world."

"Because he represents not only Hong Kong, but also the hard-working spirit of the Chinese people. With this hard-working spirit, he let people all over the world know Jackie Chan’s name."

As one of the winners of Jackie Chan’s Oscar Lifetime Achievement Award, Michelle Yeoh recalls the past of working with Jackie Chan in the 1990s, which is still vivid in her mind.

"Jackie Chan seems to have unlocked the secret of everlasting youth, and he is still as honest, funny and thoughtful as he was when I first met him 30 years ago. Although time has moved forward, he has never changed."

In order to give action filmmakers the recognition and respect they deserve, Jackie Chan founded the International Action Film Week in 2015, and the first Best Action Actor was awarded to starring Wu Jing.

In his acceptance speech, Wu Jing emotionally recounted the significance of Jackie Chan to every action filmmaker.

"Action movies are about conveying emotions to the audience through action. Jackie Chan is a master in this regard. I am still imitating it. Big brother jumps more buildings than I walk."

"I will remember Big Brother’s words: the life of an action actor is short, so be an actor who can fight."

Supporting newcomers is what Jackie Chan insists on doing. He has more than once called Nicholas Tse his successor, for which the latter has always been grateful:

"When I was young, I was a fan of Jackie Chan. When I grew up, I was lucky enough to have Jackie Chan make a cameo in my first action movie. In the end, it was because of him that he achieved a good box office.

He always says that he wants to help the younger generation and give young people opportunities, which is very rare in this circle. "

From China to Hollywood, Jackie Chan has had a profound impact on a large number of filmmakers with his classic films.

Quentin is one of them. In 1995, Quentin Tarantino was invited to present Jackie Chan with the MTV Lifetime Achievement Award, and in the award speech he was generous with praise: "Jackie Chan is my hero forever" and "the greatest actor in the history of film".

"When you see a Jackie Chan movie, you want to be him. He’s the best filmmaker in the world and the best action comedian since talkie."

Like Jackie Chan, Tom Cruise is also known in the circle as "Desperate Saburo". His obsession with difficult action dramas also makes him cherish Jackie Chan heroes.

"His action movies are unparalleled, and he himself is unique."

"I have a lot of admiration for what he does, and I have something in common with him. We both want to give the audience a unique experience, and we all want to do our best for the audience."

In 2022, Brad Pitt made his first foray into action comedy. In an interview, he revealed that he has always been a huge fan of Jackie Chan, and the film was also deeply influenced by him.

"I’ve always been a huge fan of Jackie Chan, and the director and I have been talking about him for the past decade or so.

He is just like a contemporary, he is really talented, and can even be said to be a genius who is far underestimated. "

Stallone

Hollywood action star Stallone is Jackie Chan’s friend. Having starred in a large number of action classics, he is also amazed by Jackie Chan’s hard work and dedication.

"I think Jackie Chan’s movie is the ultimate stuntman can do, it’s unbelievable, even if he gets hurt, he has to give everything."

"He’s really a master. He paid a great price, and that’s why his work can become a classic."

Zhang Yimou, an internationally renowned Chinese filmmaker, has never had a film collaboration with Jackie Chan, but his brief encounter at the closing ceremony of the Beijing Olympics was enough to impress him.

"At the closing ceremony of the 2008 Olympic Games, Jackie Chan was invited to sing a song, and he came to every rehearsal. The kind of rehearsal in the Olympic Games, thousands of people waited for a long time and only appeared for three minutes, but he worked hard on the stage and rehearsed with other actors. That’s how he did everything seriously to influence the people around him."

In 2005, Jackie Chan and Zhang Yimou won the Shanghai Film Festival Chinese Film Outstanding Contribution Award

"He is very dedicated at work, and his love for environmental protection, charity, and everything in life is still influencing a new generation of young people."

"There is only one Jackie Chan in the world, and it cannot be repeated. He is the pride of our Chinese people."

Indeed, whether in terms of popularity, influence or the classic degree of the work, Jackie Chan is a unique presence among Chinese filmmakers.

In an era when technology and equipment lagged far behind Hollywood, Jackie Chan made a name for himself with his unique style of action and dedication.

Not only the above-mentioned few, Schwarzenegger,,,, and other well-known movie stars have publicly expressed their admiration and love for Jackie Chan.

"Long’s Comedy" leads the trend of action movies around the world, and the family class he trains has become a mainstay of the industry.

In Hollywood movies, Jackie Chan refuses to play a Facebook character or villain, hoping to use his work to change prejudice and show the world the positive side of Chinese sunshine.

In his life, he has always been full of positive energy, adhering to environmental protection and public welfare undertakings for decades, and giving back the support and love of global audiences with actions.

In the face of age, Jackie Chan once said frankly, Of course I can retire, but making movies is interesting, and I want to make more movies.

"As long as I can still play and do it, I will definitely hope to make a movie for the audience every year!"

There is a line to the theme song of "Police Story" that goes like this: "Bet your life and leave a heroic story."

For Jackie Chan, the age of 70 is just the beginning of the next story.

For those of us who grew up watching Jackie Chan movies, we can still see how fortunate Jackie Chan’s new works are, as if our youth has never aged.

In the coming days, let’s look forward to the world’s only Jackie Chan, continuing the unique legend!