Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.

　　Information picture

　　Information picture

　　Li Tang photo

　　Hu yunbing

　　Zhu Xidi photo

　　Photo by Zhou Qiqing

　　Photo by Liu Yun

　　Editor’s note: April 23rd is the Navy Memorial Day of the Chinese People’s Liberation Army. From the fishermen’s small wooden boats crossing the river in those days to the modern fleet of the blue ocean today, the people’s navy has grown from scratch and from weak to strong. So, where was the People’s Navy born? What kind of process did it go through when it was established? What memories and history are still preserved today?

　　Another Navy Memorial Day is coming. Walking into the Memorial Hall of the Birthplace of the Chinese People’s Liberation Army Navy, we can find the answer here … …

　　Taizhou Baima Temple

　　Witness the birth of the People’s Navy.

　　A historical record of Zhang Zhengui is displayed in the exhibition hall of the memorial hall, which shows the reply of the Central Military Commission on the date of the establishment of the navy in 1989: "It is agreed that the date of the establishment of the navy of the East China Military Region on April 23, 1949 is the date of the establishment of the navy of the Chinese People’s Liberation Army."

　　This is where it all started. On January 8, 1949, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference put forward: "In 1949 and 1950, we should strive to form an operational air force and a navy to defend the coastal areas along the river." At the beginning of that year, the Central Military Commission handed over the important task of forming the People’s Navy to the Third Field Army. In late March, Chen Yi, commander of the Third Field Army, conveyed the decision of the Central Military Commission on the establishment of the People’s Navy to Zhang Aiping, deputy commander of the Central China Military Region and member of the Third Field Committee, and instructed him to be responsible for the establishment of the People’s Navy.

　　At the beginning of April, Taizhou Baima Temple became the headquarters of Sanye, with Su Yu, deputy commander and second deputy political commissar of Sanye, and Zhang zhen, chief of staff, leading his troops. "The geographical location here is good, not far from the Yangtze River, which is convenient for the command and flexible dispatch of troops in the battle of crossing the river; At the same time, as an old liberated area, it has a good mass base and convenient transportation. " Wang Mingzhe, a researcher at the memorial hall, said that the headquarters of the Third Field Army Crossing the River was located in the reading building of Wang Jinghu, a large local family. Zhang Aiping rushed to Baima Temple overnight. Under the leadership of Su Yu, he actively participated in the investigation, research and planning of preparing for the establishment of the navy, and began all the preparations for the formation of the People’s Navy.

　　On April 20th, the battle of crossing the river started. On the 23rd, the main force of Sanye crossed the river successfully, and the 35th Army of the 8th Corps of Sanye liberated Nanjing. On the same day, the Central Military Commission sent an urgent telegram to Sanye: immediately set up a navy, named the Navy of the East China Military Region of the China People’s Liberation Army. At 1: 30 pm, Zhang Aiping called 13 people, including Li Jin, deputy chief of staff of the 84th Division of the 28th Army, in the conference room on the second floor of Baimamiao Reading Building to hold the inaugural meeting of the East China Military Region Navy.

　　In this way, the first unit of the People’s Navy was proclaimed. The White Horse Temple thus became the birthplace of the navy and was written in history.

　　Hundreds of cultural relics

　　Show the development process from scratch

　　The former site of the headquarters of the third field army crossing the river has been preserved for many years. In 1989, the reading building and hall house were officially opened to the public after renovation. In 2006, the former site was listed as a national key cultural relics protection unit.

　　Today, in six exhibition rooms in four exhibition areas of the former site, rich pictures and detailed words tell the story of the victory of the East Line Group under the command of Sanye Command. The reading building in the former courtyard has a history of more than 130 years. On the second floor of the reading building, the scene of the conference room of the Sanye River Crossing Campaign Command Center is reproduced; Downstairs, the bedrooms and offices of Su Yu, Zhang zhen and Zhang Aiping have been restored, and Chen Zhan has more than 50 physical objects such as carved wooden couches, wooden boxes and coffee tables that the generals have used.

　　About 500 meters west of the former site of the birthplace of the navy, it is the memorial hall (new hall) of the birthplace of the Chinese People’s Liberation Army Navy. It was completed and opened in April 1999, the 50th anniversary of the birth of the People’s Navy. From a distance, it looks like a huge warship sailing in the sea. On the memorial square, there are more than 20 pieces of navy decommissioning equipment, such as fighter planes, helicopters, mines, radars, missiles and naval guns.

　　Enter the exhibition hall from the square through a "gangway". The exhibition area, full of naval elements, consists of five parts: Modern Vicissitudes, Building a White Horse, Powerful Seas, Developing and Growing, and Deep Fish and Water, showing the development process of the People’s Navy from scratch and from weak to strong. More than 300 precious literature and history materials are convenient for the audience to browse and flip through with the help of rear projection TV and touch screen.

　　Wooden boat before crossing the river

　　Reproduce the history of military and civilian fighting side by side

　　The "treasure of the town hall" in the memorial hall is a special wooden boat before crossing the river. From the bullet holes and the traces of cork blocking the eyes covered with it, it is not difficult to imagine the scene when the people braved the bullets to support the liberation army to cross the river.

　　This wooden boat before crossing the river, which was unanimously evaluated as a national first-class revolutionary cultural relic by the expert group, was used by the father of Zhou Dehong, a fisherman in Yonganzhou Town, gaogang district, Taizhou, and was collected into the museum in 1999 when the memorial hall was built.

　　Zhou Dehong’s father made a living by fishing in Yonganzhou on the Yangtze River, which coincided with the People’s Liberation Army collecting ships and preparing to cross the Yangtze River. Zhou Dehong’s father took the lead in responding and modified his fishing boat to cross the river. After taking the initiative to donate, Zhou’s fishing boat and other collecting vessels moored in Jiajiang, Yonganzhou, along the Yangtze River for short-term training. Later, Zhou Fu paddled the boat and took part in the work before crossing the river. After the victory of crossing the river, this wooden boat has been repaired many times and has been used as a fishing boat by Zhou family.

　　"At that time, the People’s Liberation Army almost relied on this wooden fishing boat to cross the Yangtze River. Many unknown boatmen were also behind-the-scenes heroes of this battle, reflecting the history of the military and civilians fighting side by side." Yang Development, director of the memorial office, said.

　　Rapid upgrading of naval equipment

　　The second aircraft carrier

　　The aircraft carrier was developed by China itself. On April 26, 2017, the main hull of the aircraft carrier was completed, and the main system equipment such as power and electricity were installed in place, and the launching ceremony was held in Dalian. This indicates that China’s independent design and construction of aircraft carriers has achieved significant stage results. From rebuilding to building an aircraft carrier independently, it shows that China has fully mastered the relevant technology and management experience of aircraft carriers.

　　New 10,000-ton destroyer

　　This type of ship is completely independently developed by China, equipped with new air defense, anti-missile, anti-ship and anti-submarine weapons, and has strong information perception, air defense and anti-missile and sea attack capabilities. It is a landmark warship for the navy to achieve strategic transformation and development. On June 28, 2017, the ship was launched in Shanghai Jiangnan Shipbuilding (Group) Co., Ltd., which marked a new step in the development of destroyers in China.

　　New integrated supply ship

　　This ship is a new type of comprehensive supply ship independently developed by China with the world advanced level, which can provide maritime accompanying supply for our naval aircraft carrier formation and offshore mobile formation. The first ship, Hulun Lake Ship (Ship No.965), was listed on September 1, 2017. The entry of the ship laid a more solid equipment foundation for naval vessels to go deep blue, marking the naval ocean support capability jumping to a new level.

　　Other equipment

　　Since March 21, 2014, new guided missile destroyers such as Kunming Ship, Hefei Ship and Xining Ship have been listed one after another, which has enhanced the regional air defense and sea strike capability of the surface combat vessels formation; Since January 31, 2013, new guided missile destroyers such as Changchun Ship, Zhengzhou Ship and Xi ‘an Ship have been in service successively. Because of their excellent regional air defense and over-the-horizon strike capability, they have been praised as "China Aegis" by military fans.

　　In addition, carrier-based fighters were delivered in batches, early warning aircraft and carrier-based helicopters were added to the family, and the people’s navy team grew stronger.

　　Cartography of this edition: Cai Huawei

　　[News] On November 18th, 2006, it was officially listed at the auto show! Ren Yong, Deputy General Manager of Automobile Co., Ltd. and Deputy General Manager of Dongfeng Passenger Car Company, announced their specific configurations and prices, namely:1.8L XV distinguished type 161,800 yuan; 1.8XL fashion edition 162,300 yuan; 1.8L XL comfort type 156,800 yuan; 1.8L XE standard automatic transmission is 148,800 yuan; 1.8L XE standard manual gear is 138,800 yuan.

"Junyi officially listed"

　　As a strategic product positioned by Dongfeng Nissan in the family car market, Junyi is the first model in Nissan’s new generation of global cars, the first model in Nissan’s history to be launched in China before any other global market, and the first "leisure car with free space" in China’s automobile market.

"Junyi car"

　　In recent years, there has been a wave of recreational vehicles around the world. The so-called recreational vehicles are the combination of family cars and multi-purpose vehicles, which not only have the comfort and handling of family cars, but also have the extra space and security of multi-purpose vehicles. As a symbol of a new way of life, recreational vehicles are increasingly favored by people who pay attention to family harmony and enjoy life after work, and become synonymous with taste and quality of life.

Dongfeng Nissan Junyi

　　Junyi, a recreational vehicle with free space, was born to satisfy people who love life. Its stylish and smart exterior design, flexible and spacious interior space, and the new generation engine newly developed by Nissan with abundant power can fully meet the dual needs of leisure travel and work, and meet the friends who love a large and small group trip on weekends.

Source: International Investment Bank Research Report

Text | Dong Wuying

Editor | Zhang Jiaru

Recently, Deep Blue G318, the first off-road SUV of Deep Blue Auto, was officially launched, which quickly attracted the attention of consumers. According to the official data of Deep Blue Auto, the order of Deep Blue G318 exceeded 10,000 in 70 hours and reached 14,126 in 5 days.

This order data is hot. You should know that the dark blue G318 is a smaller off-road SUV, and it is remarkable to get such an order.

Deep blue car isAs a holding subsidiary, Deep Blue brand is positioned in the mid-range new energy vehicle market.Before G318, Deep Blue Automobile had successively launched the middle-class car Deep Blue SL03 and the middle-class SUV Deep Blue S7, but neither of these two models became the explosion of monthly sales exceeding 10,000.

How long can consumers’ enthusiasm for paying for the hot G318 this time? Can it help Deep Blue achieve sales breakthrough?

Extended-range off-road SUV, starting at less than 180 thousand

A few years ago, when the concept of new consumption was hot, some founders shouted that "all industries are worth doing again". In the new energy vehicle market in recent years, the phenomenon that "all models are worth doing again with hybrid (including extended range)" is happening.

In addition to A00 and A0 class cars below 100,000 yuan, which are still pure electric home, there are hybrid and extended-range models with excellent market performance in the automobile market of 100,000-500,000 yuan. Even the niche off-road SUV track has begun to appear frequently with hybrid and extended-range vehicles.

For example, Equation Panther 5, Tank 400, Tank 500, Tank 700 and Haval Raptors all have hybrid models, and looking up at U8, Polar Stone 01 and Warrior 917 are all extended-range models.

The recently launched Deep Blue G318 is also an extended-range off-road SUV, with an order volume exceeding 14,000 units within 5 days.

Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, which was officially launched on June 13th. The car has launched a total of six models, and the price range of three two-wheel drive models is 17.59-19.99 million yuan. Among the three four-wheel drive models, the four-wheel drive comfort version and the four-wheel drive suspension version are priced at 199,900 yuan and 229,900 yuan respectively; The top-of-the-line worry-free version is priced at 318,000 yuan, and the pre-sale is expected to start in early 2025.

The dark blue G318 model is positioned as a hard-core SUV with a tough appearance. In terms of power, it is equipped with the super extended range 2.0 system under the new Blue Whale power platform, which consists of a 1.5T range finder and a high-performance motor, and the fuel consumption of power feed is as low as 6.1L/100km. The battery capacity of the entry-level two-drive standard version is small, and the pure electric cruising range (under CLTC working condition) is 77km, so it does not have fast charging function. Other models have a pure electric cruising range of 172km-190km, with fast charging function.

Among the five scheduled start-up models, three two-wheel drive models focus on daily mode. The two four-wheel drive models are mainly off-road, with terrain modes such as wading, snow, rugged terrain, mud and sand. They can turn around in situ and crawl off-road. They are equipped with a special central stepless differential lock for off-road, a magnetic mechanical differential lock for rear axle and a wading radar, with a 1.6T qualification towing hook. Except for the entry-level two-wheel drive standard version, all other models have V2V fast discharge function.

In terms of intelligent driving, all five models have L2-level auxiliary driving function, which can realize speed limit recognition, lane keeping assistance, AEB automatic emergency braking and other functions, among which two-wheel drive suspension and four-wheel drive suspension are higher in configuration, with blind spot monitoring, lane changing assistance, reversing lateral emergency braking and other functions.

After the launch of this off-road SUV in deep blue, the order performance is very hot. Can this hard-core off-road SUV drive the sales of deep blue cars to increase?

"Dark Horse" dark blue car, sales go high and low.

With the accelerated transformation in recent years, three smart electric brands, Aouita, Deep Blue Auto and Changan Qiyuan, have been formed under the Changan Automobile System. Among them, Aouita focuses on the high-end market, by Changan Automobile,Cooperate with Huawei. Deep Blue Automobile is a holding subsidiary of Changan Automobile, focusing on the mid-to-high-end market and targeting younger groups. Changan Qiyuan belongs to a brand-new product sequence of Changan Automobile, which is aimed at more mainstream consumers.

As you can see,Deep blue automobile is responsible for the high-end transformation of Changan Automobile. However, since the first car went on the market, the sales of deep blue cars have appeared "high opening and low going".

Deep Blue Automobile was established in April 2022. Three months later, the first strategic model SL03 was released. The entry-level extended-range model was priced at 168,900 yuan, and the entry-level pure electric model was priced at 183,900 yuan. After 33 minutes of listing, the order exceeded 10,000 yuan.In December, 2022, Deep Blue Auto delivered over 10,000 yuan in a single month, which was the fastest electric vehicle brand to deliver over 10,000 yuan, and became a "dark horse in the new energy automobile industry".

Under the strong performance of Deep Blue SL03, Deep Blue Auto has set a sales target of 400,000 vehicles for 2023. However, after entering 2023, the sales volume of Deep Blue SL03 began to decline, and the delivery volume in May 2023 was 7021 vehicles.

On June 25th, 2023, the second strategic model S7 of Deep Blue was launched. With the help of the two models, the sales performance of Deep Blue brand in the second half of 2023 was excellent, and the delivery peak of 18,338 vehicles was created in December.However, throughout 2023, the dark blue brand delivered a total of 136,900 vehicles, only completing one-third of the sales target.

At the end of 2023, the CEO of Deep Blue Automobile announced that the global sales target of Deep Blue Team in 2024 was set at 450,000 vehicles. But then, Changan Automobile announced the sales target of the group, and finally set the annual sales target of Deep Blue Automobile at 280,000 vehicles.

In 2024, the overall delivery volume of Deep Blue brand declined. In the first five months, 67,200 vehicles were delivered, only about 24% of the sales target was achieved.

In the past three months, the retail sales of Deep Blue SL03 were 4,311, 4,524 and 5,303 respectively, and the retail sales of Deep Blue S7 were 5,705, 5,492 and 5,977 respectively. In the sales rankings of medium-sized cars and medium-sized SUVs, the two models of Deep Blue SL03 and Deep Blue S7 are both ranked around 15th.

In the past two years, Deep Blue has suffered a large loss. According to Changan Automobile Annual Report, in 2022, the revenue of Deep Blue Automobile, formerly known as Chongqing Changan New Energy Automobile Technology Co., Ltd., was 15.678 billion yuan and its net profit was-3.197 billion yuan. In 2023, the revenue of Deep Blue Automobile increased to 25.883 billion yuan and the net profit was-2.999 billion yuan.In two years, the accumulated loss of Deep Blue Automobile exceeded 6 billion yuan.

Hard-core cross-country, is Deep Blue on the right track?

Deep blue G318 orders are hot, largely because of its high cost performance.

Generally speaking, off-road vehicles need larger ones.Therefore, fuel vehicles are often used, and even diesel is chosen as the power type. However, the high fuel consumption brought by high power, at the same time, most off-road SUV consumers are not heavy off-road enthusiasts, and the use scenarios are mostly daily mode. "Light off-road" and "urban off-road" are more common, so the fuel consumption performance of off-road SUVs is even more important.

According to the official information of Deep Blue, the fuel consumption of Deep Blue G318 per 100 kilometers is 6L, while the fuel consumption of Equation Leopard 5, Haval Raptor and Tank 400 all exceeds 7L.

In addition, due to the larger size and the load-bearing body, the interior space of the dark blue G318 is larger, and the trunk space reaches 818L. At the same time, with non-loaded body and air suspension, Deep Blue G318 is more comfortable in driving and rear row.

However, although the orders for Deep Blue G318 are hot, it is equally challenging to drive Deep Blue to achieve its sales target.

On the one hand, off-road SUV itself is a smaller track, and the market volume is difficult to compare with mainstream models.In March-May this year, the sales volume of Jietu travelers with the best performance of off-road SUVs were 9219, 10049 and 6819 respectively. For example, the sales of star models such as Tank 300 and Haval Dog are only around 5,000-6,000, and the sales of other off-road SUV models are mostly below 4,000.

In this case, the ceiling faced by Deep Blue G318 itself is not high, and it remains to be seen whether it can drive the sales of Deep Blue cars to make a big breakthrough.

On the other hand, Deep Blue G318 is the first off-road SUV of Deep Blue Automobile, and it is also the only off-road SUV of Changan Automobile at present, and its actual competitiveness still needs market verification.At the same time, although Deep Blue G318 has certain advantages, at the price of 100,000-200,000 yuan, G318 still needs to deal with fuel vehicles such as Jetway Traveler, Tank 300 and Haval Dog, as well as new energy vehicles such as iCAR03, Jetway Shanhai T2 and Haval Raptors, and the difficulty of seizing the market can be imagined.

At present, although Deep Blue has failed to continue its high-gloss performance when it was first listed, it has gained a firm foothold in the automobile industry with its superior shape design and strong cost performance. The current deep blue car needs an explosive model to further open its popularity. Whether the deep blue G318 can undertake this important task still needs market verification.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

() The business review of the Board of Directors in 2022 is as follows:

　　I. The industry in which the company is located during the reporting period.

　　(A) Analysis of industrial environment

　　1. Industry enterprise information market

　　(1) Industrial Internet

　　Industrial Internet has become an effective means to promote the high-end development of manufacturing industry, bringing new opportunities for industrial integration and development on a global scale. As a product of the deep integration of the new generation of information technology and industrial economy, the industrial Internet has been attached great importance by the CPC Central Committee and the State Council, and has been written into the government work report for four consecutive years. It has been mentioned three times in the national "Tenth Five-Year Plan", demanding the active and steady development of the industrial Internet and promoting the industrial ecological construction of "Intelligent Manufacturing in Industrial internet plus". Since 2015, China has successively issued Made in China 2025, Guiding Opinions on Actively Promoting internet plus Action, Guiding Opinions on Deepening the Integration and Development of Manufacturing Industry and Internet, and Guiding Opinions on Deepening the Development of Industrial Internet in internet plus’s Advanced Manufacturing Industry, thus forming a strategic policy system for manufacturing a strong country. At the end of 2020, the Industrial Internet Task Force issued the Industrial Internet Innovation and Development Project (2021-2023), proposing to deepen the "5G+ Industrial Internet". The Ministry of Industry and Information Technology and relevant departments have issued a large number of landing policies and measures, established an industrial Internet logo analysis system, and promoted the construction of a national-level basic platform. Local and provincial governments also responded to the call for active follow-up, established industrial Internet pilot parks, introduced fiscal policies, and promoted the digital transformation of large enterprises and the development of small and medium-sized enterprises on the cloud, and the relevant markets flourished.

　　In recent years, the development of China’s industrial Internet platform has made remarkable progress, the application level of the platform has been significantly improved, and a multi-level systematic platform system has taken shape. There are more than 50 platforms with regional and industry influence in China. There are traditional industrial technology solution enterprises such as Aerospace Cloud Network, Haier, Baoxin and Petrochemical Pacific Century to build platforms for the needs of transformation and development; There are also large-scale manufacturing enterprises such as Shugen Internet, Xugong, TCL, (), Foxconn and other independent operating companies that focus on platform operation; There are also various innovative enterprises such as Youya, Kunlun Data and Black Lake Technology to build platforms based on their own characteristics. There are also many excellent companies in innovative solutions and application models. For example, in R&D and design, companies such as Digital Generosity, Suowei and Anshi Asia Pacific have emerged. In terms of enterprise management, platforms such as UFIDA and Kingdee provide services such as cloud ERP, cloud MES and cloud CRM. In terms of application mode innovation, companies such as Shugen Internet, Tianzheng and Businessman have explored new modes and formats such as "platform+insurance", "platform+finance" and "platform+order".

　　Report to the 20th CPC National Congress of the Communist Party of China pointed out that the next five years will be a crucial period for building a socialist modern country in an all-round way. We should adhere to the theme of promoting high-quality development, promote new industrialization, promote the high-end, intelligent and green development of manufacturing industry, and promote the deep integration of digital economy and real economy. Promoting the development of industrial Internet and intelligent manufacturing is an inevitable requirement and an important way to implement the spirit of the 20th National Congress of the Communist Party of China and the objectives of the national "14th Five-Year Plan", promote the deep integration of digital technology and the real economy, and promote the high-end, intelligent and green development of manufacturing industry.

　　According to the information released at the press conference of the State Council Office in July 2022, the development of China’s industrial Internet system has achieved some remarkable results, which has supported the digital development and transformation of the country’s economy and society. At present, the industrial Internet has been widely integrated into 45 national economic categories, and the industrial scale of the industrial Internet is expected to reach 1.2 trillion yuan in 2022. At present, the industrial Internet is facing an important period of rapid development, with an annual added value exceeding one trillion yuan during the Tenth Five-Year Plan period.

　　(2) car networking

　　In terms of vehicle networking, China proposed in the 14th Five-year Plan and the Outline of Long-term Goals in 2035 to actively and steadily develop vehicle networking. At present, relying on the new infrastructure development strategy, China is actively practicing the vehicle-road-cloud collaborative development model of "smart car+smart road+collaborative cloud" based on 5G and C-V2X vehicle networking, and promoting the collaborative deployment of C-V2X vehicle networking technology and bicycle intelligence with China characteristics.

　　At present, China’s C-V2X vehicle networking is on the resonance of policy, technology and industry. The related standard system of C-V2X is becoming more and more perfect, the key technologies are constantly breaking through, and the process of industrial landing is accelerating.

　　At the policy level, the Central Committee of the Communist Party of China and the State Council’s "National Comprehensive Three-dimensional Transportation Network Planning Outline" strengthen the overall layout and coordinated construction of transportation infrastructure construction and information infrastructure, promote the deployment and application of vehicle networking, strengthen the overall planning of new infrastructure construction, and strengthen the coordination of standards related to vehicles, communications, intelligent transportation and traffic management. Eleven ministries and commissions jointly issued the Strategy for Innovative Development of Smart Cars, proposing that by 2025, the vehicle wireless communication network (LTE-V2X, etc.) will achieve regional coverage, and the new generation vehicle wireless communication network (5G-V2X) will be gradually applied in some cities and highways. The Ministry of Industry and Information Technology issued the Notice on Accelerating the Development of 5G, proposing to promote the coordinated development of "5G+ car networking". Promote the integration of the Internet of Vehicles into the national new information infrastructure construction project, and promote the large-scale deployment of LTE-V2X. The Ministry of Transport issued the "Guiding Opinions on Promoting the Construction of New Infrastructure in the Field of Transportation" to promote collaborative applications such as 5G. Collaborative construction of vehicle networking, supporting vehicle-road coordination, automatic driving, etc. At the level of industrial promotion, China’s C-V2X is entering the stage of scale deployment. Based on C-V2X technology, China has formed a complete industrial ecology including communication chips, modules, terminal equipment, roadside equipment, testing and certification, security services and so on. China held "Three Spans", "Four Spans" and "New Four Spans", "2021 C-V2X Four Spans (Shanghai, Suzhou and Wuxi)" and "2022′ Zhixing Cup ‘C-V2X Application Demonstration".And other large-scale car networking interconnection test activities prove that China has the foundation to realize the commercialization of C-V2X related technologies; Seventeen national-level test and demonstration zones, four national-level vehicle networking pilot zones and 16 "double-intelligence" pilot cities have been built nationwide, and the landing process of the vehicle networking industry has been accelerating. In addition, C-V2X has also been recognized by the automobile industry, and more than a dozen automobile companies have released mass production models. C-V2X technology has also been included in the C-NCAP Roadmap (2022 ~ 2028), which applies C-V2X technology to active safety scenes to improve driving safety.

　　As for the specific application link, there have been a large number of demonstration projects in China’s C-V2X, and some projects are really applied to users. The application of C-V2X technology has gone through different stages of development, and is gradually evolving from focusing on improving road safety and traffic efficiency to automatic driving application. C-V2X technology has been gradually integrated with ADAS technology at the level of assisted driving, which helps to improve the safety of assisted driving, improve the traffic environment and improve road traffic efficiency. At the level of autonomous driving support, in limited scenes such as mining area, port, park distribution, trunk logistics, Robotaxi and other scenes, C-V2X technology has been gradually applied to promote the full commercial landing of autonomous driving.

　　According to Garnter’s forecast and the actual development of car networking, by the end of 2025, it is estimated that the global new car loading capacity of C-V2X will reach about 162.5 million, and the market size of C-V2X module will reach 50 billion yuan. Referring to the report of Essence Securities Research Center and the national highway grade and mileage shown in the Statistical Bulletin of Transportation Industry Development in 2018 by the Ministry of Transport, by the end of 2025, the cumulative deployment of RSU is expected to be 665,000 units, and the market size of RSU equipment is expected to be 30 billion yuan, and the corresponding integration construction cost is about 30 billion yuan.

　　(3) Trusted (cloud) computing

　　With the gradual implementation of equal security 2.0 and customs security, the application scenarios of trusted (cloud) computing market are broad. At the same time, the landing rhythm of Xinchuang industry presents a development trend of "2+8+N". Under the guidance of the party and government departments, eight key industries, such as finance, telecommunications, electric power and transportation, have also begun to accelerate their independent and controllable pace. Besides the "2+8" system, n industries, such as automobiles, logistics, tobacco and electronics, are expected to start to exert their strength around 2023.

　　On July 30th, 2021, the State Council issued the Regulations on Security Protection of Critical Information Infrastructure, which pointed out that "operators should give priority to purchasing safe and reliable network products and services". On November 7, 2022, the national standard "Information Security Technology Key Information Infrastructure Security Protection Requirements" (GB/T39204- 2022) was released. As the foundation of the key information infrastructure security protection standard system, the standard will be formally implemented on May 1, 2023. In March, 2022, "Network Security Management Requirements for Industrial Control System of Nuclear Power Plant" was officially released, and the standard clearly stipulated that "trusted computing technology with password as the core can be popularized and applied to realize the security and credibility of computing environment and network environment, immune to unknown malicious code attacks and respond to high-level malicious attacks." The requirement was implemented on October 1, 2022. In April 2022, the National Development and Reform Commission issued the Measures for the Administration of Electric Power Reliability (Provisional), which will come into effect on June 1, 2022, and clearly pointed out that "structural safety, ontology safety and infrastructure safety should be improved, and safety immunization should be gradually promoted". In November 2022, the National Energy Administration issued the Measures for the Administration of Network Security in the Power Industry, which clearly stated that "operators of key information infrastructure in the power industry should give priority to purchasing safe and credible network products and services and compliance".

　　According to CCID Consulting’s calculation, Waiting for Insurance 2.0 will bring more than 25 billion new security market space. According to the forecast of Forward-looking Industry Research Institute, the CAGR of information security, servers and other markets will remain above 8%-10% in the next few years, and the annual market scale will reach over 100 billion. Under conservative estimation, the market size of China Xinchuang industry will exceed 2 trillion in 2026, with a compound annual growth rate of 39.19% from 2021 to 2026. According to general estimation, the market size of China Xinchuang industry will exceed 2.1 trillion in 2026, with a compound annual growth rate of 39.34%. Trusted computing technology has relevant requirements in insurance, customs protection and credit creation, and can be applied to the above product markets. It is conservatively estimated that the direct market has hundreds of millions of market space every year.

　　2. Information service market

　　(1)IDC services

　　Although the IDC service market in China has been impacted to some extent in the early stage, the IDC industry in China has maintained a rapid development momentum under the joint action of the new infrastructure policy and the national digital transformation and development strategy. From the demand side, the demand of Internet industry, including public cloud, is the core driving force for China IDC business to maintain sustained and rapid growth; During this period, the rise of distance education, telecommuting, and epidemic prevention through science and technology has brought about an explosion of traffic, a substantial increase in data traffic, and promoted the digital transformation of traditional industries, as well as the pilot application of next-generation information technologies such as 5G, AI, and industrial Internet, and the demand for industrial Internet has gradually entered an explosive period. In 2021, the overall size of China’s overall IDC business market exceeded 300 billion yuan, reaching 301.27 billion yuan, up 34.6% year-on-year. Compared with 2020, the growth rate slowed down. The future market scale will further climb, and it is estimated that by 2024, the scale will reach 612.25 billion yuan, and the growth rate may continue to slow down.

　　At this stage and for some time to come, the Internet industry is still the main demander of the data center market in China, and the demand from video, e-commerce and games accounts for nearly 70%. Internet head enterprises are seeking the integration and development of their own advantageous businesses and other sub-sectors, which will bring a new wave of IDC demand growth in the Internet industry. According to the forecast of China Information and Communication Research Institute, in the next few years, the IDC market in China will still maintain an industry growth rate of more than 20%.

　　Under the guidance of the national policy of "calculating from the east to the west", large enterprises turned their attention to the western region with better natural environment and lower deployment cost, and IDC resources began to tilt to the mainland. With the demand for Internet services in core cities becoming saturated and the public cloud services placing more emphasis on regionalization and localization, head Internet companies are sinking into the market and are gradually deploying data center applications in second-tier cities. The data center industry in second-and third-tier cities is welcoming a period of development opportunities. Under the background of the national double carbon policy, Internet companies actively explore innovative technologies, use renewable energy, build green data centers, and practice the social responsibility of sustainable development.

　　(2) Digital marketing

　　The communication industry has shifted from user expansion to stock management, and operators have actively responded to the national 5G construction plan and increased their investment in basic network construction. User competition has entered the stage of user maintenance, and the direction of cooperation has also changed accordingly, and the attention of stock business has increased. The anti-monopoly in 2021 brought about two major changes in business development, and built an operational position to drive user traffic with high-quality content; The wall demolition action broke the barrier between Internet apps and achieved multi-position alliance. At the same time, policy supervision on user privacy and user rights has been strengthened.

　　In terms of mobile information, SMS is irreplaceable compared with instant messaging tools such as WeChat because of its strong timeliness, high legal effect, good stability and determinable identity. SMS is still one of the mainstream ways of mobile information service for enterprises, and the market capacity of the industry is still in the stage of steady growth.

　　The old and new advertising channels continue to divide, and the market scale of traditional advertising formats shrinks, while Internet advertising maintains rapid growth. The change of brand advertising market demand has driven the rapid growth of the effect advertising market, and the content marketing with video as the main carrier has ushered in rapid development.

　　3.IT sales

　　IDC predicts that the compound growth rate of PC market will be 4.0% from 2022 to 2026. At the same time, in terms of market division, the five-year compound growth rate of the commercial market will reach 3.7%, in which the continuous increase in mobile office demand will lead the growth of the commercial market; The five-year compound growth rate of the consumer market will reach 4.4%. With the gradual recovery of economic and commercial activities in various places, the commercial sector is expected to rebound in 2023.

　　(B) Industry status analysis

　　1. Industry enterprise plate

　　(1) Industrial Internet

　　The company focuses on building a leading intelligent manufacturing industry platform, independently develops intelligent MES and other projects, and publishes MES production execution control system, WMS warehouse management system, data acquisition software, energy management system, production process monitoring and control system and other products. By cooperating with international industrial software giants, the company conducts business layout by first acting as an agent, and then providing solutions and own products and services. At present, it is in the stage of vigorously expanding its own products and national business layout industrial Internet.

　　-DTiiP, the industrial internet platform launched by the company, accelerates the vertical flow and interaction of data in all links by opening up the whole industrial chain, and realizes the intelligent operation and remote control of machinery and equipment through in-depth analysis of data, thus innovating production methods and optimizing production processes for enterprises; By building a platform for seamless connection between enterprises, users and stakeholders, the distance between manufacturing end and service end is narrowed, which provides support for enterprises to design production based on user needs and seamlessly deliver services, and promotes the rapid development of service-oriented manufacturing. By building an information sharing and integration platform, it can quickly find and dynamically adjust cooperation partners around the world, integrate superior resources among enterprises, and realize the transformation of enterprises from individual production to collaborative innovation in different links of the industrial chain.

　　According to its own development and exploration, the company has formulated the mode of 2G2B. First, through the government’s demand for enterprises to access the cloud, it will establish an industrial internet platform for local governments, serve local small and medium-sized enterprises, accumulate industry experience and customers, and establish industry influence; The second is to directly provide industrial internet platform for medium and large enterprises, help enterprises complete digital transformation, and then realize the ultimate goal of intelligence and intelligent manufacturing.

　　(2) car networking

　　During the "Thirteenth Five-Year Plan" period, relying on the Group, the company was at the forefront of the industry from the concept of LTE-V for car networking, the construction of international and domestic standard systems, the launch of prototypes, and the small-scale deployment of pre-commercial products. The former company is an important promoter of the C-V2X standard for the Internet of Vehicles. As a core member of many standardization organizations such as 3GPP, CCSA, CSAE, C-ITS, TIAA, 5GAA, etc., it has iteratively developed the core product series of C-V2X such as pre-commercial C-V2X module, on-board equipment (OBU), roadside equipment (RSU) and vehicle regulation C-V2X module, and has slave modules. Fully participated in the construction of the four pilot areas and the deployment of the 8+2 demonstration area of the Ministry of Industry and Information Technology, deployed Intelligent Vehicle Infrastructure Cooperative Systems in more than 30 cities and several expressways, led and participated in the deployment and construction of the national 50+ vehicle-road collaborative project, and the total amount of C-V2X equipment ranked first in the country. In 2022, it participated in the construction of the first intelligent high-speed demonstration project "No.1 Expressway", Hefei Intelligent Networking Public Transport Project, Liuzhou Vehicle Networking Pilot Area, Xiangyang Vehicle Networking Pilot Area, which realized inter-provincial interconnection, the longest mileage and was actually in use. Around the core products, the company has formed an overall solution for C-V2X, such as smart high-speed and smart parks. Based on the standard 17 application scenarios, it has expanded to more than 100 application scenarios, covering the relevant needs of C-V2X for automobile, transportation and other industries.

　　(3) Trusted (cloud) computing

　　The company is an internationally renowned leading provider of trusted (cloud) computing products, solutions and services in China. Trusted Cloud Computing has participated in the formulation of many national and industry standards such as TC260, CCSA, Ministry of Public Security, etc. It is a member of the international TCG organization and a founding member of the Power Infrastructure Network Security Innovation Consortium in the power generation field, which has unique advantages in technology, products and applications. The company provides self-developed software products and end-to-cloud trusted system solutions based on trusted (cloud) computing/confidential computing/operating system security technologies, and supports X86/ARM architecture and domestic CPU platform. Trusted server is the only product that has passed the test of National Virus Prevention and Control Product Testing Center and obtained the sales license of anti-spyware Trojan products issued by the Ministry of Public Security.

　　The company is an active and continuous participant, contributor and practitioner of the open source community, and actively contributes to many projects of cloud computing and network security. Trusted cloud system (including trusted server, operating system trusted enhancement system, trusted cloud management suite, etc.) has passed the third-level technical requirements of equal assurance 2.0.

　　2. Information service section

　　IDC service business, the company has a deep background in the telecommunications industry, has been engaged in value-added telecommunications business for a long time, has a cross-regional value-added telecommunications business license, CDN license, cloud license, and is familiar with and has long followed the value-added telecommunications business supervision policy.

　　The digital marketing business has established strategic cooperation with head enterprises such as (), (), China Unicom, Alipay and CCTV Finance. The mobile information service is transformed from the traditional telecom value-added service to the enterprise communication service, and the access points of several local operators’ channels are connected to the ground, thus realizing the coverage of the three major operators’ channels, laying the foundation for the all-round development of the enterprise communication service, and providing enterprise communication services to users in education, games, e-commerce and finance industries through the self-developed platform.

　　3.IT sales section

　　The company is a leading IT sales enterprise in East China, selling IT products such as Asustek and Lenovo as agents, and forming a strategic cooperative relationship with JD.COM and Suning. As one of the largest IT distributors in Jiangsu, it has formed an obvious scale advantage and has a large number of high-quality customer resources.

　　

　　II. Main businesses of the Company during the reporting period

　　During the reporting period, the company took stability and quality improvement as the general tone, insisted on making breakthroughs in its main business, focused on integrating resources for development, comprehensively promoted various businesses in the three business sectors of enterprise informatization, information service and IT sales, intensified efforts to optimize its business structure, and made important achievements in technological innovation, product optimization and market expansion, and continued to consolidate the company’s industrial base.

　　(A) Industry enterprise information plate

　　Based on the company’s independent innovation ability, the industry enterprise information sector will carry out the following two types of business for target market segments: First, focus on the layout of industrial Internet, car networking, trusted computing and other fields to provide products and solutions for upstream and downstream partners and users in the industrial chain. Development, sales and services; The second is to provide application software system development, information system solutions and system integration services for government, Internet, telecommunications, education, radio and television industries and corporate customers.

　　Industrial Internet: The company focuses on regional industrial Internet business, and deploys DTiiP, an industrial Internet platform with its own products as the core, in key manufacturing areas across the country, to form a trinity of industrial governance platform, industry collaboration platform and enterprise innovation platform covering macro, meso and micro comprehensive services and operation systems to provide services for the government, industries and enterprises; Based on the industrial Internet platform, vigorously expand innovative applications such as intelligent manufacturing, smart broadcasting, smart logistics, smart emergency, and smart environmental protection; Focusing on independent research and development of industrial software products MES (manufacturing enterprise production process execution system), SRM (supplier management system), TMS (transportation management system), PHM (equipment diagnosis and prediction system), EMS (energy management system), WMS (warehouse management system) and WCS (warehouse control system), focusing on automobile, electronic information, logistics and other sub-fields, we will provide intelligent manufacturing solutions for enterprises. We will continue to strengthen cooperation with leading international enterprises such as Siemens, PTC and SAS, and cultivate self-owned services such as the implementation and delivery of high-end industrial software projects with the support of innovative service platforms.

　　Internet of Vehicles: In order to support the persistence of high-intensity R&D investment before the outbreak of the Internet of Vehicles market, promote the overall rapid development of the Internet of Vehicles industry, and ensure the company’s stable operation, the company conducts iterative R&D, sales and delivery of modules and complete machine terminals through investment cooperation. At the same time, the company conducts communication chip customization, research and development of industrial application platforms and security solutions, production and marketing service system construction, and provides professional intelligent networking solutions for smart high-speed, urban roads, parks, ports, mines and other application scenarios.

　　Trusted (cloud) computing: provide software products and end-to-cloud trusted system solutions independently developed based on trusted (cloud) computing/confidential computing/operating system security technologies, support X86/ARM architecture and domestic CPU platform, provide support for the trustworthiness and compliance of products such as computing/communication/border equipment manufacturers, cloud computing manufacturers and industry ISVs (independent software developers), and provide security solutions for industrial applications such as car networking and industrial Internet.

　　Industry/enterprise information service: The company provides comprehensive digital capabilities, builds a complete system flow of system design, software development, system integration, operation and maintenance, and strengthens the service quality assurance capability of the whole project life cycle, which has been widely used in government, military, transportation, energy, politics and law, education, operators and other industries.

　　(2) Information service sector

　　The information service sector mainly includes IDC (data center) and digital marketing, and actively carries out business transformation and business model innovation based on strategic cooperation with head enterprises.

　　IDC (Data Center): Deepen cooperation with Equinix, the world’s leading data center operator, actively supplement market resources and operation and maintenance capabilities, innovate and develop new models such as CDN services and cloud services on the basis of the original business guarantee, and expand customer types to EC, MC, cloud and other fields. IDC extends domain connection and IP connection services.

　　Data marketing: In line with the development trend of new consumption and industrial Internet, actively seize market opportunities in Internet marketing, artificial intelligence application products, mobile information, mobile media and other business fields, optimize business models, build agile R&D capabilities, and enhance the core capabilities of users and data operations. Collect the resources of Alipay and communication operators to realize the in-depth operation of operators and their customers from communication services to life services; Provide mobile Internet-based telecom value-added services, enterprise cloud short message services and 5G message services; Provide customers with one-stop services such as information flow advertising, brand advertising, search marketing and short video marketing.

　　(3) IT sales section

　　The IT sales business mainly includes the sales of IT products (notebooks, desktops, digital products), the product sales of global first-line small household appliances brands and the overall supporting service business. With Lenovo, ASUS and other core brand products, the company faces big customers such as JD.COM and distribution customers in the industry, and provides long-term and stable supply to customers with the most competitive supporting service capabilities; Expand new business, enrich product structure, realize product diversification, increase the sales scale and proportion of small household appliances, and provide customers with high-quality products and services through the advantages of efficient supply chain integration.

　　

　　Third, the core competitiveness analysis

　　Building the core competitiveness of the business is the long-term strategic goal pursued by all business sectors of the company and the driving force for the company’s sustainable development. Through continuous efforts, in some segments, the company has formed a strong technical leading edge and business competitiveness.

　　(a) industry enterprise information plate:

　　The company has a number of qualifications, such as classified information system integration (Grade A) qualification, information system construction and service capability evaluation CS4 qualification, security engineering (Grade I) qualification, China AAA quality and integrity enterprise, CMMI5 software capability maturity model integration, and Grade II electronic and intelligent engineering professional contracting, which makes the company form a strong competitive advantage in the fields of building intelligent weak current integration and computer system integration business, and ranks in the first echelon of domestic system integration service providers.

　　In terms of scientific and technological innovation, the company actively participates in standardization organizations such as 3GPP, 5GAA, CCSA, C-ITS, IMT-2020 C-V2X, National Information Security Standardization Technical Committee (TC260), CSA (Global Cloud Security Alliance), and continuously enhances its influence. The company is an important promoter of international and domestic vehicle networking technical standards, and actively carries out patent layout in strategic businesses such as industrial internet, vehicle networking and trusted (cloud) computing.

　　The company has rich experience in enterprise informatization and digitalization. Since 2013, it has laid out the direction of intelligent manufacturing and Internet of Things, and gradually focused on the industrial Internet industry. The company’s industrial internet platform adopts the micro-service architecture, integrates and shares the experience, knowledge and technical achievements of industrial big data services through the industrial PAAS platform, data terminal and industrial scene APP, builds a brand-new industrial manufacturing and service system, and promotes the construction of basic industrial internet platforms and industrial-level (highlighting the common support of industries), regional-level (highlighting the characteristic industrial clusters) and enterprise-level (highlighting the coordination of industrial chains and the intelligentization of enterprises) industrial internet platforms. In many years of industrial Internet practice, the company has established a good reputation among governments, industries and enterprises, and won many national, provincial and municipal honors. The company signed a strategic cooperation with the Federation of Industry and Commerce and Tianjin Unicom to jointly build a 5G+ industrial Internet joint laboratory, and the joint laboratory will focus on the related research of industrial Internet. Datang’s DTiiP industrial Internet platform was selected as "Top 50 Special Industrial Internet in 2022". The three-dimensional visualization solution of Datang’s industrial digital twin was awarded as "100 excellent cases of enterprise digital transformation in 2022". The company was selected as a member of the two working groups of the Key Laboratory of the Ministry of Industry and Information Technology, "Cloud on Equipment" and "Digital Twin", which marked the technical capability based on Datang’s integrated industrial Internet platform.The achievements in the fields of "equipment on the cloud" and "digital twins" have been highly recognized by the industry. At present, the access equipment covers Northeast China, North China, East China and Central China, with a total access number of 10,000+,involving manufacturing, logistics and transportation, energy and environmental protection and other industries. Hangzhou subsidiary, a subsidiary of Datang Fusion, participated in the robot industry brain project led by Xiaoshan District People’s Government and was shortlisted for the second batch of industrial brain construction in Zhejiang Province.

　　The company’s car networking business has the advantage of first-Mover technology. It has launched the world’s first commercial C-V2X module, and released the world’s first commercial C-V2X vehicle-mounted terminal (OBU) and roadside equipment (RSU). At present, it has achieved mass production of C-V2X vehicle-mounted module, iteratively developed core product series such as vehicle-mounted terminal (OBU) and roadside equipment (RSU), and has an industrial chain from module, terminal to overall solution. The company is the core supporting unit for the interconnection and application display of the "Three Spans", "Four Spans", "New Four Spans" and "New X Spans" of the Internet of Vehicles. It has fully participated in the construction of the four pilot areas and the deployment of the 8+2 demonstration area of the Ministry of Industry and Information Technology, deployed Intelligent Vehicle Infrastructure Cooperative Systems in more than 30 cities and several expressways, and built the Shi-Yu Expressway collaborative model project with the longest mileage in the world at present, which has been written into Chongqing’s "14th Five-Year Plan of Traffic Power".

　　The company’s vehicle-road-cloud collaboration platform has the capabilities of V2X map making, high-precision map processing, event intelligent processing early warning engine, 3D visualization, traffic simulation, big data analysis and prediction, etc. It has been verified in many projects, and the vehicle trajectory fusion algorithm across MEC is leading the industry. Since 2019, the company’s Cheluyun collaborative platform has accumulated a number of high-speed and urban road projects, which have been well received by customers. In the future, we will continue to explore vehicle-road collaborative application scenarios and operation modes based on vehicle-road cloud collaborative platform. On the one hand, we will improve the level of traffic governance through digital intelligent construction at the traffic management end, and on the other hand, we will support autonomous driving in different scenarios through vehicle-road collaborative support, which will promote industrial development. In-depth promotion of applications in various industries.

　　Trusted Cloud Computing has participated in the formulation of many national and industry standards such as TC260, CCSA, Ministry of Public Security, etc. It is a member of the international TCG organization and a founding member of the "Power Infrastructure Network Security Innovation Consortium", which has unique advantages in technology, products and applications. The company has built an end-to-end cloud trusted system solution, which supports X86/ARM architecture and domestic CPU platform, and supports TCM/TPM specification. Trusted server is the only product that has passed the national virus prevention product testing center and obtained the sales license of anti-spyware Trojan products issued by the Ministry of Public Security, and the trusted cloud platform system has passed the third-level security requirements assessment of equal protection 2.0.

　　In terms of long-term product R&D capacity building, the R&D system is optimized around the brand-new positioning of "digital intelligent empowerment experts", and the all-round ability of "digital intelligent empowerment experts" is continuously enhanced from three dimensions: product structure, horizontal expansion and vertical depth.

　　(2) Information service sector

　　The company has cross-regional IDC business licenses in Beijing and Shanghai, and has multiple data centers, which can provide comprehensive data center basic business and value-added service business for corporate customers.

　　In the field of digital marketing business, based on the insight into consumption orientation and industrial trends, the company has strong market sensitivity, is good at grasping market opportunities, actively integrates industry resources, and has established strategic cooperation with head enterprises such as China Mobile, China Telecom, Alipay, CCTV Finance and China Football Association. Strong business model innovation ability, agile research and development ability and data operation core ability.

　　(3) IT sales section

　　Since its establishment, its subsidiary, Gaohong Dingheng Company, has been committed to building a professional supply platform for hypermarkets. IT has channel advantages in 3C stores, high-quality and numerous customer resources, and has cooperated with domestic high-quality terminal vendors such as JD.COM, Suning Appliance, Gome and Tmall all the year round, and formed a strategic partnership. The company’s management team has rich resources and experience in IT supply chain services. In recent years, the company has continued to exert its efforts online, especially in small household appliances business, enriching and improving the company’s product structure and enhancing and improving market competitiveness.

　　

　　Fourth, the main business analysis

　　1. Overview

　　(1) Industry enterprise plate

　　During the reporting period, the business development of the company’s industry and enterprise sector:

　　Industrial internet service

　　According to its own development and exploration, the company has formulated two business models. One is the 2G2B model, which establishes a regional industrial Internet platform for local governments, serves local small and medium-sized enterprises, improves the local manufacturing level, and accumulates industry experience and customers, and establishes industry influence. The second mode is 2B, which directly provides industrial Internet platform for large and medium-sized enterprises, helps enterprises to complete digital transformation, and then realizes the ultimate goal of intelligence and intelligent manufacturing.

　　The company established the "Datang Industrial Internet Innovation Service Platform" in Wuxi, and set up Datang-Siemens Intelligent Manufacturing R&D Center and public service platform in Wuhan and Hangzhou. Supported by the innovative service platform, the company provided services such as overall solutions for intelligent manufacturing, localized development and implementation delivery of industrial software and Siemens software, consultation and diagnosis, training, laboratory sharing, etc., and accurately connected the products and solutions gathered in the intelligent manufacturing ecosystem with the target market, focused on the Yangtze River Delta, empowered the whole country, and realized the scale of intelligent manufacturing business.

　　During the reporting period, the company vigorously expanded innovative applications such as smart manufacturing, smart logistics, smart environmental protection, smart radio and television based on the self-developed industrial Internet platform DTiiP; Focusing on self-developed basic MES suite, MES suite for automobile and electronics industry, supplier management system (SRM), transportation management system (TMS), equipment diagnosis and prediction system (PHM), energy management system (EMS), BI visualization system, and other SaaS applications on ToB side, we will focus on automobile, electronic information, logistics and other sub-sectors to promote intelligent manufacturing business. In the direction of industrial internet, the company undertakes the construction of Zhejiang robot industry brain, JD.COM Yuhuan industry brain and Hubei Ezhou industry brain project, and the centralized control and distributed rural domestic sewage treatment system of "internet plus Digital Intelligence" in the three northeastern provinces; SaaS application on ToB side has undertaken projects such as the integrated platform of scientific research and production (PMS+MES), (), Dongfeng Honda and BAIC Group of a design institute group in China. Smart Radio and Television has successfully landed in the customer service system supported by the 5G business of provincial branches of China Radio and Television.

　　Car networking service

　　In order to support the persistence of high-intensity R&D investment before the outbreak of the car networking market, promote the overall rapid development of the car networking industry and ensure the company’s stable operation, the company conducts iterative R&D, sales and delivery of modules and complete machine terminals through investment cooperation, and at the same time, the company conducts communication chip customization, research and development of industry application platforms and security solutions, production and marketing service system construction, and provides professional intelligent networking solutions for smart high-speed, urban roads, parks, ports, mines and other application scenarios.

　　Trusted (cloud) computing service

　　Provide customers with trusted (cloud) computing software products, trusted consulting, adaptation and integration services, and realize commercial value realization through consulting, adaptation, integration services and software authorization. The main business drivers come from the comprehensive implementation of Isoprotec 2.0, Guanbao and Xinchuang. As a key supporting technology of related standards, trusted computing involves the security of computing/network/boundary and industrial control equipment, and has broad application prospects.

　　The company can provide trusted computing software products, multi-platform equipment adaptation and system solutions, and integrated research and development of domestic trusted industrial control systems that meet the requirements of Class 2.0. The products have good compatibility and strong customization ability.

　　During the reporting period, firstly, we improved the adaptation of the trusted industrial chain, completed the adaptation with Ningsi, Zhongke Fangde operating system and Xinhua Sanxinchuang server, and became a certified enterprise and a certified partner of Loongson Eco-Partnership Program. Second, actively participate in the formulation of standards: GB/T 29829-2022 "Information Security Technology Trusted Computing Password Support Platform Function and Interface Specification", CCSA TC8 "Internet of Things Operating System Security White Paper" have been released, and the information security standards Committee TC260 "Information Security Technology Terminal Computer General Security Technical Specification" and "Information Security Technology Government Computer Terminal Core Configuration Specification" have been prepared; The third is to deepen the application of financial innovation, join the financial information technology application innovation laboratory of the National Engineering Research Center for Electronic Commerce and Electronic Payment, complete the pre-research work of domestic trusted financial instruments, and form a domestic trusted privacy computing all-in-one program.

　　Industry/enterprise information service business

　　During the reporting period, the company adhered to the business policy of "expanding quantity, stabilizing stock and improving quality", and established a complete service system process of system design, software development, system integration, operation and maintenance in the fields of government and enterprise, communication, education and integration of defense and civilian technologies by focusing on superior industries and key customers. It is unique in rapid response to localization and sustainable services, and can provide full-service software customization services and full-project life-cycle services for industry users, and achieve first-class quality assurance. Among them, the company focuses on smart cities, digital justice, operator ecology, smart energy, education informationization, special information services and other business sectors, and has created a series of key benchmark projects.

　　In the field of smart city business, the company helped to promote the construction of new smart cities, and successively won the bid for the smart city project of a prefecture-level city, the intelligent networked parking lot construction project of Changde City, the urban governance modernization project of Hulunbeier City, the video conference project of Northeast Civil Aviation Administration, and the expansion project of smart emergency command and dispatch system in Haidian District. Among them, the construction, investment, development and operation project of intelligent networked parking lot in Changde City will transform the intelligent parking lot for 54 parking lots in Changde City. Through the intelligent construction of the front end of the parking lot and the construction of the parking data platform, it will promote the integration and development of parking information and the Internet, adapt to the development trend of intelligent networked automobile industry, continuously expand parking applications, provide rich operational management means, and build an urban parking system with convenient parking, efficient operation, proper supervision and scientific planning, serving all social groups.

　　In the field of digital justice business, the company mainly undertakes the information construction of the public security industry, relies on the in-depth mining and analysis of video big data to improve the office efficiency of the public security system, and responds to various social security incidents more efficiently and accurately. It has won the bid for the operation and maintenance service project of urban video surveillance system in Wuchang District, Wuhan, with a total amount exceeding 150 million yuan, making it a pioneer in the regional comprehensive operation and maintenance project of the public security industry. In addition, the project of comprehensive management sub-center (comprehensive management sub-platform), a networking application project of public security video surveillance construction in Haixi Prefecture of Qinghai Province, which our company won the bid, has become a model project in Qinghai Province, laying a foundation for the municipal governance of Qinghai Province.

　　In the field of operator ecology, the company has further improved its service quality by strengthening market sales management and channel system construction management. By actively cooperating with the account managers of relevant operators, giving full play to the advantages of abundant qualifications and flexible operation, and optimizing the cooperation mode and business mode, we have successfully expanded the Unicom customers in Hebei, Shandong and other provinces on the basis of Beijing Unicom’s business. At the same time, we have actively carried out exploratory business layout in China Mobile and China Telecom, successfully completed the tens of millions of contracts, and achieved business docking with China Tower Group, realizing the Internet of Things, 5G, video networking, cloud computing services and so on in the entire operator’s ecological field.

　　In the field of educational informatization, the company launched a series of educational training solutions represented by the intelligent networking training room and the Xinchuang training room, and successfully placed the equipment procurement project of the intelligent networking automobile demonstration line of Wuhan University of Science and Technology, the intelligent networking transportation system of Chongqing Vocational College of Industry and Commerce and the intelligent networking pilot demonstration area project; At the same time, based on the technical advantages and industry influence in the field of information security, the company cooperated with the Teaching and Examination Center of the Ministry of Industry and Information Technology to carry out the training and examination of Xinchuang Integrated project management division (Advanced), and has issued qualification certificates for candidates who passed many batches of examinations.

　　In the field of special information services, the company focused on the integration of classified systems, emergency management of production safety, and integrated systems of military and political enterprises. Through cooperation with the State Secrecy Bureau, China Institute of Electronic Technology Standardization and other units, it made a breakthrough in the business field of classified system integration projects, and successively won the bid for a security upgrade project of the State Secrecy Bureau, an information project of Guangxi Prison Bureau and a relocation and reconstruction project of Hulunbeier Public Security Bureau. The company takes "intelligence" as its service feature, and through the on-demand upgrading and transformation of the information system of special industries, it empowers customers to realize digital and information-based internal management, and has achieved a high level of information construction in special industries such as secret-related and military-related industries.

　　(2) Information service sector

　　During the reporting period, the company’s information service business development.

　　internet data center

　　During the reporting period, IDC’s basic operation business continued to develop steadily. Shanghai has a national leading network environment, which provides good hardware support for the quality service of local data centers. The company’s IDC business, customer category expansion needs to EC, MC, cloud and other fields, IDC extended domain connection, IP connection business has been officially launched.

　　Digital marketing business

　　In the field of Internet marketing, the renewal of "Double V" and China Mobile’s agency operation agreement has been completed, and all the projects of China Unicom’s top-up payment center have completed the final inspection process. In the field of mobile information, the company focused on expanding the access points of operators’ high-quality channels. The three major operators each received multiple 5G message channels, and successfully landed a number of different service code resources, and launched the IPTV cloud game platform of China Unicom. In the field of mobile media, it has reached an annual cooperation plan for new projects with CCTV Finance, and the new media platform of China Football Association is under operation planning.

　　(3)IT sales section

　　In view of the unfavorable factors such as the early influence of IT distribution market and the shortage of supply chain funds, the company adopted the strategy of seeking a breakthrough in stability. On the basis of ensuring the stability of the supply chain, we will determine the normal cooperation mode of sales channels and actively expand new marketing models to maximize profits.

　　During the reporting period, the company stabilized ASUS business, increased the sales scale of Philips, and expanded small household appliances businesses such as Beswin, Samsung Smart Door Lock and Panasonic. Open up Lenovo’s commercial industry applications and enhance Lenovo’s commercial sales scale. Make every effort to increase the sales scale and proportion of JD.COM platform, and expand high-margin products to realize product diversification. Strengthen brand strategic cooperation and expand the sales scale of traditional channels.

V. Prospect of the Company’s Future Development

　　(1) Industry pattern and trend (macro-economy, industry environment)

　　During the 14th Five-Year Plan, China’s economy is moving from high-speed growth to high-quality development, and the digital economy and the real economy are merging and showing a trend of rapid development. The state will increase investment in emerging infrastructure, focusing on 5G, artificial intelligence, industrial Internet, Internet of Things, smart cities, etc., to empower and serve the development of various industries, increase investment in intercity transportation, logistics, municipal infrastructure, etc., and fill the shortcomings in rural infrastructure and public service facilities, providing China with new kinetic energy for economic development.

　　2022 is the year when the "14th Five-Year Plan" is fully implemented, and some key areas will usher in a golden period of development. New engines such as "two new and one heavy", "private and inclusive", "specialization and innovation", "digital technology" and "green and low carbon" will strongly stimulate economic growth, and rural revitalization will further broaden the depth of China’s economy.

　　1. Industrial Internet

　　Industrial Internet is a revolution in the field of production. It integrates a new generation of information technology with the industrial field in an all-round way, gives full play to the advantages of China’s manufacturing power and network power, and becomes an important supporting force for promoting economic development.

　　China’s intelligent manufacturing has moved from local pilot to full popularization, from basic interconnection to deep optimization, forming a series of breakthroughs in network, platform, security and logo analysis, and gradually establishing an industrial Internet ecosystem that is suitable for China’s economic development. In the platform direction, a good situation has been formed, a multi-level systematic platform system has taken shape initially, and many well-known industrial Internet platform products have emerged. Compared with foreign established enterprises such as Siemens, GE, Bosch, ABB and Hitachi, there are more than 50 platforms with industry influence in China. Traditional industrial technology solution enterprises, including Aerospace Cloud Network and Haier, build platforms for the needs of transformation and development. Large manufacturing enterprises such as Shugen Internet, Xugong, TCL, Zoomlion and Foxconn incubate independent operating companies to focus on platform operation, and some innovative enterprises rely on their own characteristics to build platforms. The development prospect of domestic intelligent manufacturing is improving, but there is still a big gap compared with developed countries. First, key technologies, core components/equipment and high-end industrial software are controlled by people. Second, the system integration ability is relatively insufficient. Third, the informationization foundation of small and medium-sized manufacturing enterprises is weak, making it difficult to integrate into the intelligent wave. In the future, intelligent manufacturing will present three major trends: flexible production driven by data, industrial interconnection supported by platform, and intelligent manufacturing service centered on users.

　　2. Car networking

　　On a global scale, the ecology of the car networking industry has been continuously enriched and improved. Advanced driver assistance system (ADAS) has become the standard for a large number of new cars, and the intelligent level of cars has been gradually improved. The integration of ADAS and networking has become a development trend, and the function of LTE-V2X is being highly concerned by automobile manufacturers. The application scenarios and service capabilities of the Internet of Vehicles are constantly evolving and improving; Application scenarios such as networked automatic driving taxis and remote control driving are constantly emerging; The Internet of Vehicles empowers the coordinated development of intelligent networked vehicles and smart cities, and promotes the transformation of new models. According to the statistics and forecast of HISMarkit, a global research consultancy, the penetration rate of new cars equipped with intelligent networking function in the global market will be about 45% in 2020, and it is estimated that the market scale will reach nearly 60% by 2025.

　　As a cross-border integration field, the Internet of Vehicles plays a more abundant role, including traditional telecom equipment vendors and traditional smart transportation vendors, such as ZTE, Huawei, (), () and (), as well as new smart transportation vendors and automotive electronics vendors that have infiltrated from the automotive electronics field to the vehicle-road collaboration field. Different types of vendors have their own advantages. At present, it is still in the initial stage of the vehicle-road collaborative market. Although various manufacturers are competitive in the market, to some extent, participants with different roles are needed to prove the social value and commercial value of vehicle-road collaborative technology from various angles through practice, thus promoting the benign development of the industry.

　　3. Trusted (cloud) computing

　　Trusted computing technology is an active immune endogenous security technology, which is highly valued by the industry. In recent years, it has developed rapidly all over the world. The International Trusted Computing Alliance has issued TPM2.0 standard including China encryption algorithm. Microsoft, INTEL, Google, etc. have widely applied this technology to software and hardware platforms such as PC, server, mobile phone and Internet of Things terminal. Trusted computing is an important recommendation technology in the equal security 2.0 standard, and it is also one of the key technologies of national network security determined by the Ministry of Industry and Information Technology. At present, the application scenarios of trusted computing are relatively limited, mainly limited to a few industries such as power, broadcasting and media, etc. with the implementation of the equal protection regulations, trusted computing technology will be widely used in PC, server, mobile phone, IoT terminal, cloud computing, Internet of Things, industrial Internet and other aspects of the national general equal protection industries in the future, with broad market prospects. At present, trusted computing, artificial intelligence, blockchain and other technologies are developing together, and it is combined with zero trust network system to promote trusted computing to enter a new development stage.

　　(II) Company development strategy

　　1. Strategic guidelines

　　In the next five years, the company will take "enhancing value" as its strategic goal, "improving quality steadily (overall tone), strengthening industry (core task) and integrating resources (resource guarantee)" as its development principle, and "stabilizing the team reform mechanism, stabilizing the scale and adjusting the structure, striving for quality through steady growth, concentrating on industry and strengthening innovation, and allocating resources to prevent risks" as its strategic development thinking, so as to further focus on industrial operation and enhance the competitiveness of core industry sectors. Integrate and allocate all kinds of resources to prevent major business risks and maintain the company’s healthy and sustainable development.

　　2. Development goals

　　The company’s strategic goal is to become a leading enterprise with "higher investment value and social value", become a new force in the construction of a new smart city, empower the "three major applications" of government and enterprise, people’s livelihood and social governance, and focus on the layout of new infrastructure (car networking, industrial internet and big data center). The business goal is to strive to make the main business segments become competitive enterprises in business segmentation, and the management goal is to continuously improve strategic management, human resources and finance that meet the management characteristics of high-tech enterprises.

　　3. Development strategy of specific business segments

　　(1) Industry enterprise plate:

　　Business goal: to become a leading enterprise in the field of domestic enterprise information segmentation.

　　Business orientation: to become "an industry integrated service provider with core technologies, products and operational capabilities".

　　Business development ideas: seize the new kinetic energy of digitalization, networking and intelligent development of the global digital economy industry, combine the strategic opportunities of industrial development such as national intelligent manufacturing, 5G, self-controllable, and new infrastructure construction, and take the promotion of customer value as the guide to empower the advantageous businesses in the segmentation field with ABCIE technology, and continuously optimize the business model and organizational structure. Strengthen the innovation ability of technical products, vigorously develop strategic businesses such as intelligent manufacturing/industrial Internet, vehicle networking and trusted (cloud) computing, continue to consolidate and optimize mature businesses such as industry informatization and system integration, improve the organizational ability of products and industry solutions, deepen the cultivation of value industries such as government, transportation, radio and television, telecommunications, manufacturing and electric power, and continuously improve the core competitiveness and profitability of industries, and become an application service expert of industry enterprises.

　　(2) Information service sector

　　Business goal: to become a leading enterprise in the field of mobile internet segmentation in China.

　　Business orientation: mobile internet intelligent life service expert.

　　Business development ideas: conform to the development trend of new consumption and industrial Internet, actively occupy industrial positions, seize market opportunities, optimize business models, build agile R&D capabilities, enhance the core capabilities of users and data operations, and become a leading enterprise in digital marketing segmentation.

　　(3)IT sales section

　　Business goal: to become a leading enterprise in domestic IT distribution regional market.

　　Business orientation: "multi-level supply chain service expert for IT electronic products".

　　Business development ideas: through the advantages of efficient supply chain integration, we will provide customers with high-quality products and services, enrich product categories, increase the proportion of online sales, optimize sales structure, explore new retail with brand alliance manufacturers, seek model breakthroughs, and achieve steady profit growth.

　　(III) Business Plan for 2023

　　In 2023, the company will take stability and quality, focus on the main business and integrate resources as its business policy, further promote the adjustment of business structure and organizational structure, pool resources in strategic business areas, persist in investing in continuous innovation, enhance the company’s profitability, and solidly promote the implementation of the 14 th Five-Year Plan.

　　Key work arrangements for 2023:

　　1. Industry enterprise information plate

　　(1) Industrial Internet, intensify the research and development of industrial Internet base platform, enrich the application of the platform, ensure the sustainable upgrade of products, and conduct research and development and exploration on industrial Internet terminals and side products. Further carry out iterative research and development of big data basic platform, multi-dimensional data visualization analysis platform, centralized control and distributed sewage treatment cloud platform, etc., and cooperate with the Internet of Things platform to carry out research and development of rule engine and factory-level digital twin scheme. Promote the intelligent control, management, fault predictive maintenance and energy consumption management of IOT equipment, optimize centralized control and distributed sewage treatment platform through emerging interconnection technologies, and realize fully intelligent operation of key businesses such as rural sewage operation management, process operation and equipment fault early warning and prediction. Comprehensively promote the regional industrial internet platform and carry out various forms of cooperation; Maintain the agency business of Siemens and PTC, and further increase the market share of self-owned services such as implementation and delivery of high-end industrial software projects.

　　(2) Internet of Vehicles, the company will focus on the core basic capacity building of the Internet of Vehicles industrial chain, further develop the research and development of the car-Lu Yun collaborative platform, and improve the functions such as big data analysis. At the same time, relying on the company’s system integration ability and customer market resources, we will focus on the market segmentation of vehicle-road collaborative scenarios with great potential and easy landing, and unite ecological partners to create and deliver industry-leading smart transportation overall solutions for customers.

　　(3) Trusted (cloud) computing, continuously promoting compatibility and mutual recognition with domestic mainstream CPU, firmware and operating system. Focus on strengthening the research and development work of such projects as equal-guarantee trusted certification, trusted cloud of southern power grid, and national trusted power generation DCS, and on this basis, promote the industry technology market.

　　2. Information service section

　　IDC service, building a national industrial Internet data bearing platform.

　　Mobile media services, actively deploy effect marketing, short video marketing and e-commerce operation services, and build a service system from brand communication to sales realization. We will build innovative service capabilities that are driven by creative content and technical data and characterized by efficient transformation of e-commerce drainage. Relying on the KA agent status of today’s headlines, Tencent and other traffic platforms, we will improve the click, registration and purchase transformation of advertising for customers, improve the input-output ratio, and bring delivery value to customers. Apply native content, creativity, crowd insight, market analysis, optimization technology, etc. to help efficient transformation, and truly achieve the integration of product and effect.

　　3.IT sales section

　　Stabilize the sales scale of FA business of IT products, increase the sales scale and proportion of small household appliances, expand emerging businesses, get rid of relatively single products, enrich product structure and realize product diversification. Stabilize the distribution business in JD.COM, expand the sales scale in JD.COM and increase the proportion of sales. Expand new channels and products of Philips, stabilize the sales scale of new business (small household appliances brands such as BiSheng and Panasonic), continue to expand new brands and increase the sales scale and proportion of small household appliances business.

　　(4) Possible risks

　　1. Macroeconomic risks: China’s potential economic growth rate is facing certain downward pressure, and economic recovery will take some time.

　　Measures: Based on the country’s increased investment in new infrastructure such as 5G infrastructure, industrial Internet and data center, the company will seize the opportunity to actively expand relevant markets and customers and hedge development risks with the help of policy engines such as specialization and innovation and rural revitalization.

　　2. Market risk: There are market uncertainty risks in the fields of car networking and trusted (cloud) computing. Although the national industrial policy strongly supports the Internet of Vehicles, because the industry is in the initial development period and the business model is still immature, there is a risk of uncertainty in the market development. Trusted computing, as a security technology of active defense, has been recommended in equal protection 2.0, but domestic customers are not familiar with it and accept it, so it needs to be publicized and popularized patiently. The implementation of equal insurance is lower than expected, the evaluation standard is not clear, the market is in the wait-and-see stage, and there are uncertain risks in market development.

　　Measures: In order to avoid the above business strategic risks, the company will closely follow the industry development trend and market changes, and adjust the business strategy and corresponding strategies in a timely manner; The Internet of Vehicles will actively expand the pilot projects in domestic demonstration areas and pilot areas, actively carry out brand promotion, deepen the application of industry segmentation, expand the application fields in smart high-speed and dual-intelligence applications, and expand the industrial applications based on the Internet of Vehicles while developing the products of the Internet of Vehicles. Trusted (cloud) computing will expand its technology and products. The technology development route will be extended from X86 platform to ARM and other platforms, and its application fields will be extended from servers and switches to mobile terminals, Internet of Things terminals and gateways, and autonomous and controllable computing platforms.

　　3. Financial risk: The expanding business scale of the company and the industrial mergers and acquisitions carried out according to the business strategy have led to the expansion of the demand for funds, facing the risk of capital security and investment recovery.

　　Measures: further optimize cash flow management, further revitalize assets, and further improve the management of two funds to optimize asset structure and ensure the support of capital flow to business; Further adjust the cost of pressure reduction through organizational structure to improve the efficiency of unit expenditure; Further optimize the debt financing structure, carry out multi-channel financing and reduce the debt risk; Further strengthen the prevention of capital risks, reduce capital risks, optimize the resource allocation structure among companies in various businesses, and improve the company’s operating efficiency.

　　4. Management risk: The company has diversified business portfolios, different business models, rapid development and changes in technology and market, and there is a risk of mistakes in management decisions of headquarters and business units.

　　Measures: The company continuously optimizes the management decision-making process, improves the industrial planning and layout ability, improves the business management level of the management team, introduces professional management talents, completes the authorization management, and reduces management risks.

As a leading independent brand in China, Chery Automobile has been committed to building high-quality, cost-effective and high-tech automobile products to meet the needs of different consumers. In April this year, Chery Automobile officially released its brand-new iCAR brand, anchoring the new youth market, covering multiple product sequences such as cars and SUVs, providing intelligent solutions for system scenarios, and positioning itself to cut into the passenger car market of 150,000-300,000 yuan.

As the first model of iCAR brand, iCAR 03 made a stunning appearance at this year’s Shanghai International Auto Show, which aroused widespread concern. This car is positioned as a pure electric hard-core SUV, relying on four technical fields of Chery Group and S5X electric platform, equipped with i-MS multi-element Rubik’s Cube new energy architecture and i-VA ecology, with intelligent real-time electric four-wheel drive, all-aluminum body structure and integrated die-casting longitudinal beam, as well as all-aluminum H-arm suspension, high bionic seat and large-size damping software. Recently, according to official news, iCAR 03 is expected to be officially listed at the end of September, and the estimated price is around 150,000 yuan.

So, what are the highlights and advantages of this car? Let’s take a look.

In terms of appearance, iCAR 03 adopts the design language of square box style, the convex front bumper and large-size wheel eyebrows are angular, and a large number of straight-line designs highlight the hard-core off-road characteristics. The front face is designed with a closed air intake grille, and the headlights on both sides are also unique in shape. The interior of the headlights has also been carefully designed. The middle of the grille is a brand-new "I"-shaped logo, and the lower surrounding design is also very off-road. The side of the car body looks simple, adopting the popular hidden door handle design, straight line design on the side, black wheel eyebrows with large wheels. The external storage box at the tail is quite unique. The taillights on both sides are vertical and the internal light source has been designed.

In terms of interior, iCAR 03 looks simple and technical as a whole, with a large central control screen in the middle and support for OTA upgrade and voice control. Below the central control screen are air conditioning outlets and some physical buttons. The steering wheel adopts a three-piece design, and a large area of soft material is used for wrapping, which has a good performance in texture. The dashboard is a full LCD screen, and can display a variety of information and modes. The seat is made of high bionic material and has the functions of heating, ventilation and massage. It is also worth mentioning that the auxiliary instrument panel has a large storage space, and there are handrails on both sides to facilitate the operation of drivers and passengers. There is also a mobile phone wireless charging area at the front end, and an open water cup slot at the back.

In terms of power, iCAR 03 will provide two versions of single motor and double motor. The maximum power of single motor version is 135kW, and that of double motor version is 70kW+135kW. As for the battery, iCAR 03 will be equipped with Contemporary Amperex Technology Co., Limited lithium iron phosphate battery, which will be packaged by Qida Power, and the capacity will be 65kWh and 69Wh. According to official estimates, the cruising range of iCAR 03 will reach 500 kilometers. In addition, iCAR 03 is also equipped with a solar charging system, and solar panels are integrated in the front hatch cover and roof skylight, which are used as on-board solar power generation components to provide additional power for the whole vehicle. It is officially claimed that in Shanghai, for example, on-board solar energy will probably provide vehicles with more than 2,000 kilometers of battery life throughout the year, and external solar energy will provide vehicles with more than 7,000 kilometers of battery life throughout the year.

In terms of safety, iCAR 03 will be equipped with the intelligent driving assistance system i-Drive independently developed by Chery Automobile, including ACC adaptive cruise, AEB automatic emergency braking, LKA lane keeping, LCA parallel assistance, BSD blind spot monitoring, RCPA reversing warning and other functions. In addition, iCAR 03 will also be equipped with 360-degree panoramic image, TPMS tire pressure monitoring, EPB electronic parking and other functions.

Summary: Chery iCAR 03, as a pure electric hard-core SUV, has good performance and competitiveness in terms of appearance, interior, power and configuration. This car not only meets the needs of new young people for fashion personality, but also meets their needs for off-road performance and intelligent technology. I believe that this car will bring more surprises and choices to consumers after it goes on the market.

Michael Schumacher is back! Schumacher’s comeback is enough to shake the whole F1, the whole world racing world. This news is enough to "drown out" the news that BMW will withdraw from F1 next year. The maiden voyage of the legendary car king’s brilliant course began with a small "body double" incident.

Please read the report in The China Journal:

Schumacher’s first grand prix was with Jordan in Belgium in 1991, as a stand-in for jailed Belgian driver Bertrand Gachot. Despite completing only 500m in the race, he made an immediate impression.

Schumacher’s first participation in the International Grand Prix began in 1991 when he represented Jordan in Belgium. At that time, Belgian driver Bertrand Garshute was arrested and Schumacher appeared as "body double". Although he only participated in a 500-meter race, he was immediately impressed.

In the above report,stand-inIt means "body double, the temporary substitute". This statement comes from Hollywood. When making a movie, the "stand-in" who replaces some scenes of the star is Stand-in.

The expression "Stand-in" is not limited to "stand-in", but has gradually expanded into daily life. Whenever a person temporarily does something instead of others, that person can be called stand-in. For example, Tom has been ill recently, I acted as Tom’s stand-in when he was away.

As we all know, the thrilling actions in movies are often performed by others instead of movie stars, and this kind of action is often called a stuntman. Stunt here means "stunt, trick". If you don’t have special training, Never Again Pull a Stunt Like Ride a Bicycle No Hand. And Stuntflier means "stunt pilot".

Related reading

Stuntman: stunt performer

Zhang Ziyi’s Naked "body double"

Guest performance cameo appearance

Top-grossing movie, box office champion

Costume drama

Co-production

(English Dianjin Xu Yaning, edited by Helen)

Click to view more news hot words.

● BYD-Yuan New Energy, Qin and Tang New Energy

Coping Strategies: Enjoy the "Full New Energy Subsidy in 2018"
Duration: The activity lasts until October 31, 2019.

　

『2019 (|) New Energy EV600』

　　At the end of June, BYD officially released its subsidy policy for new energy vehicles. Consumers who purchase BYD’s new energy vehicle products before October 31 can enjoy the "full subsidy for new energy in 2018". According to the sales staff of BYD 4S store in Beijing, the discount for all models of Yuanxin Energy is reduced by 4,000 yuan, the discount for three models of Qin EV is reduced by 7,000 yuan, and the discount for pure electric models of Tangxin Energy is reduced by 6,000 yuan.

● SAIC-Roewe Ei5

Coping strategy: none
Duration: None

『2019 Roewe Ei5』

　　On January 17, 2019, the 2019 Roewe Ei5 was officially launched, and the price of the four models was 128,800-158,800 yuan after subsidies. At present, the Roewe brand official of SAIC has not released a new sales strategy. The information obtained from visiting two 4S stores in Beijing is basically the same, the guide price remains unchanged, and the discount for all models is reduced by 5,000 to 10,000 yuan.

● Jianghuai Automobile-—iEV6E

Coping strategy: none
Duration: None

『2019 JAC iEV6E Sports Edition』

　　During the Shanghai Auto Show in April this year, Jianghuai released transitional subsidy prices for a number of new models, including the upgraded version of iEV6E and the sports version of iEV6E. Judging from the two 4S stores visited in Beijing, only the sports version of iEV6E is on sale at present. In response to the subsidy recession, JAC has not yet introduced a new sales strategy, and the guiding price, preferential margin and transition period have not changed.

● Chery New Energy-Chery eQ1

Coping strategy: 2019 Chery eQ1 goes on the market.
Duration: None

『2019 Chery eQ1 Little Ant 400』

　　On June 28th, the 2019 Chery eQ1 was officially launched, and three new models were launched with the price range of 59,800-75,800 yuan. Compared with the 2018 model, except for the guide price of 2019 Little Ant 400 Zhishang Edition, the guide prices of 2019 Little Ant 400 Zhixiang Edition and 2019 Little Ant 400 Zhixuan Edition increased by 4,000 yuan and 6,000 yuan respectively. At present, the 2019 new car has arrived at the store, but there is no discount.

● Changan Automobile-Yidong New Energy

Coping strategy: the price will remain unchanged after subsidy
Duration: unpublished

『2019 Yidong New Energy』

　　In order to cope with the new subsidy policy in 2019, Changan New Energy officially announced that it will maintain the subsidized price of its pure electric vehicles, including Benben EV360, CS15EV400, Yidong ET and Yidong New Energy. According to the salesperson of Chang ‘an 4S store in Beijing, Yidong New Energy has enough cars at present, but the discount is reduced by 3,000 yuan.

● Great Wall Motor-Euler R1

Coping strategy: the price will remain unchanged after subsidy
Duration:Activity until July 31, 2019

『2019 Euler R1』

　　On July 1st, Great Wall Motor’s Euler brand released the insured price plan. From now until July 31st, users who purchase the Euler R1 model will continue to enjoy the subsidized price of 71,800-79,800 yuan. In addition, the two preferential policies of "7-day worry-free exchange" and "value preservation exchange" introduced by Euler are still valid. At present, there are enough cars in 4S stores in Beijing, and the discount is 3000 yuan less than before.

● Geely Automobile-Emgrand New Energy/Geometry Automobile-Geometry A

Coping strategy: none
Duration: None

『2018 Emgrand New Energy』

『Geometry a of 2019』

　　Geometric car is a high-end pure electric brand owned by Geely, and its first electric car Geometric A shares sales channels with Geely models. At present, Geely Automobile officials have not made any adjustment to the sales strategy of new energy vehicles. Before the subsidy was withdrawn, the discount for all models of Emgrand New Energy in 4S stores in Beijing was reduced by 5,000 yuan, and the discount for all models of Geometry A was reduced by 7,000 yuan.

● GAC New Energy-—Aion S

Coping strategy: none
Duration: None

『2019 Aion S』

　　At the end of March, GAC New Energy launched a "full compensation" plan for the GE3 530 and GS4 PHEV models on sale, in order to maintain the selling price the same as before the subsidy, and the subsidy was partly borne by the manufacturer. Aion S was officially listed on April 27, which is not within the scope of "full compensation". At present, GAC New Energy has not launched a new sales strategy for Aion s. During the visit to the five places, Aion S has enough cars, but individual configuration models need to be booked. Since the listing, there is no discount for all Aion S models.

● Dongfeng Nissan-Xuanyi Pure Electricity

Coping strategy: none
Duration: None

　

『2018 modelXuan yi chun Dian』

　　The comprehensive cruising range of Xuanyi Pure Electric is 338km. According to the 2019 New Deal, it can get a subsidy of 18,000 yuan. However, according to the subsidy policy in 2018, the car can get more than 80,000 subsidies, with a difference of more than 60,000 yuan. At present, Dongfeng Nissan has not launched a sales strategy about Xuanyi Pure Electric. During the visit, some 4S stores in Guangzhou and Shijiazhuang did not have existing cars, and a 4S store in Beijing stopped selling until further notice.

Full text summary：

　　The landing of the New Deal in 2019 has brought new energy vehicles into the era of low subsidies. Many people predict that new vehicles will usher in a wave of price increases. However, through our visit, we found that the prices of new energy vehicles have not changed significantly, but the preferential margins of models in some regions have shrunk to varying degrees. Although Changan Automobile, BYD, and Great Wall Motor’s Euler brand have issued insurance plans, the time span is not long; Chery Automobile raises the guide price by releasing new year models. This "price increase" method is more clever and easier for consumers to accept.

　　It has been more than a week since the New Deal was launched, and most new energy vehicle companies have not announced their new sales strategies. After all, not every company wants to pay for the subsidy. What are these car companies waiting for? It may be the competitor’s action, and the latecomers can better find the balance between sales and profits. In the cold winter of the automobile market and the transition period of new energy vehicles to marketization, price increases are no different from risks! Next, we will continue to investigate the terminal sales of some popular new energy vehicles and the implementation of official price protection measures, so stay tuned. (Photo/Text car home and Zhang Wenhao jointly investigated Shanghai, Shijiazhuang, Guangzhou and Chengdu substations in car home)

For Shanghai Volkswagen Passat 2019, consumers generally think that it is a cost-effective and worthwhile model. This model has shown remarkable advantages in many aspects:

appearance design

The car body has been carefully upgraded, and its size has increased. The newly designed chrome alloy decoration makes the car body more atmospheric, and the lines are smooth, which outlines the dual charm of fashion and dynamic. The tail design is particularly attractive, and the ingenious layout of the hidden exhaust pipe and the letter sign below enhances the unique recognition of the vehicle.

power performance

In terms of power system, the 2019 Passat offers two power options: 1.4T and 2.0T. Among them, the 2.0T model is divided into high-end and low-end. It is particularly worth mentioning that the model equipped with DQ381 gearbox ensures the driving stability and ride comfort of the vehicle and meets the diversification of the driver’s power demand.

Comfortable configuration

The interior of the car is rich in configuration. The addition of panoramic sunroof gives passengers a wide field of vision, and the function of front heated seat provides extra comfort in cold season. The sunshade curtain installed on the rear window ensures privacy, while the active braking function provides additional protection for driving safety.

To sum up, Shanghai Volkswagen Passat 2019 has become an ideal choice for many car buyers with its excellent design, practical power and intimate configuration. If you are looking for a car that is both practical and quality, this car is definitely worth considering.