focus

On December 26th, Shanghai Stock Exchange, Shenzhen Stock Exchange and North Stock Exchange announced the arrangement of closing for some holidays in 2024, and closed on New Year’s Eve.It will be closed from Friday, February 9 to Saturday, February 17, and will open as usual from Monday, February 19. In addition, February 4 (Sunday) and February 18 (Sunday) are closed for the weekend.

On December 26th, Huawei officially released the M9, with a starting price of 469,800 vehicles and a top allocation of 569,800 yuan.Yu Chengdong said that the M9 is "the best SUV within 10 million yuan and the most powerful SUV that can be seen on the road". On that day,Huawei officially announced: "After two hours on the market, the M9 will definitely break 10,000 units".

Investors v. Zeda Yisheng (Tianjin) Technology Co., Ltd. and 12 defendants, including controllers, senior executives and intermediaries, were settled by mediation.As a case involving listed companies in science and technology innovation board, the total amount of compensation in this case is more than 280 million yuan, of which the maximum compensation for a single investor is more than 5 million yuan, and the average compensation for investors is 38,900 yuan.

Tianyuecha App shows thatRecently, Wang Xiaofei added a piece of information about the person to be executed, with an execution target of 7.48 million yuan.According to the risk information, Wang Xiaofei’s shares of 9.2 million yuan, 3.47 million yuan and 200,000 yuan in Herunlin (Beijing) Food Co., Ltd., Beijing Hezun Real Estate Co., Ltd. and Beijing Xiaowangma Liuji Culture and Technology Development Co., Ltd. have been frozen by the Beijing No.3 Intermediate People’s Court.

International oil prices rose sharply.WTI February crude oil futures closed up 2.73% at $75.57/barrel; Brent February crude oil futures closed up 2.53% to $81.07/barrel.

macroscopic view

On December 26, the National Audit Office released the 2022 annual audit rectification report, which showed thatBy the end of September, 2023, relevant localities, departments and units had rectified more than 957 billion yuan, formulated and improved more than 1,600 rules and regulations, and held more than 2,540 people accountable.

On December 26th, the National Development and Reform Commission and the Ministry of Commerce issued the Opinions on Supporting Special Measures to Relax Market Access in Hengqin Guangdong-Macao Deep Cooperation Zone. It mentioned:Fully serve the financing needs of innovative resources in Macao; Encourage the research and development and production of traditional Chinese medicine preparations in Macao medical institutions in Guangdong and Macao medical institutions.

Li Chunlin, deputy director of the National Development and Reform Commission, said on the 26th that in the next step, the National Development and Reform Commission will focus on four aspects:Study and improve the top-level design of the market access system, continue to promote the relaxation of access to new formats and new fields, continue to carry out the collection and notification of cases that violate the negative list of market access, and promote the full coverage of market access effectiveness evaluation.

The central bank conducted a 7-day reverse repurchase operation of 383 billion yuan on the 26th, and the winning bid rate was 1.80%, which was the same as before.A 14-day reverse repurchase operation of 85 billion yuan was carried out, and the winning bid rate was 1.95%, which was the same as before. Due to the expiration of the 7-day reverse repurchase of 119 billion yuan on that day, the net investment was 349 billion yuan.

On December 26th, the Ministry of Commerce announced that in 2024, the allowable import volume of fuel oil for non-state trade was 20 million tons.In 2024, the allowable amount of fuel oil imports will be distributed on a "first come, first served" basis.

company

Lei Jun issued a document on 26th, saying that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to be officially listed. There is no final decision on pricing.However, "Xiaomi SU7 is indeed a bit expensive, but please believe that what we are doing is’ expensive for a reason’, and the experience will definitely exceed everyone’s expectations."

On the 26th, the Ministry of Industry and Information Technology announced the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption (the first batch).Two millet SU7s are listed, and the name of the automobile manufacturer is "Beijing Automotive Group Off-road Vehicle Co., Ltd.".

Recently, the equity of Shanghai Wanda Hotel Investment Co., Ltd. changed.The original shareholder Dalian Wanda Commercial Management Group Co., Ltd. withdrew, and a new shareholder Beijing Yinglang Commercial Management Co., Ltd. was added, with a shareholding ratio of 100%.At present, Shanghai Wanda Hotel Investment Co., Ltd. operates Shanghai Wanda Ruihua Hotel.

Recently, it has been reported that Longji Green Energy, a leading photovoltaic enterprise, has laid off employees on a large scale, mainly reducing laborers and Guan Peisheng. In this regard, Longji Green Energy’s secretarial department said on the 26 th thatI can’t comment on this at present.Enterprises are facing fierce market competition, and will certainly make corresponding resource allocation according to their operating conditions, changes in the market environment and future industrial restructuring.

market

On December 26, the market opened lower and went lower all day, and the GEM index led the decline. At the close, the Shanghai Composite Index fell 0.68%, the Shenzhen Component Index fell 1.07% and the Growth Enterprise Market Index fell 1.26%.The turnover of Shanghai and Shenzhen stock markets today was 609.9 billion yuan, 1.8 billion yuan more than the previous trading day.

According to wind data, as of December 26th, the number of liquidation funds has reached 256 since 2023, setting a new high level in the past five years (since 2019).Among them, the number of liquidation of equity funds reached 61 in 2023, which was the highest since the beginning of Public Offering of Fund industry in 1998.

industry

Shanghai Customs officially released the "Implementation Measures for Regulatory Innovation of Integrated Circuit Industry (Version 2.0)" on December 26th, which mentioned that,Change the "entry and exit" mechanism into the "enterprise filing" system.

A few days ago, the Ministry of Finance and other four departments jointly issued the Guiding Opinions on Further Strengthening the Construction of Internal Control in Public Hospitals. It is mentioned that,It is clearly required to strengthen asset management, prohibit borrowing to purchase large-scale medical equipment, and standardize the behavior of renting, lending and disposing of state-owned assets.

According to Announcement No.739 of the Ministry of Agriculture and Rural Affairs,The first batch of production and operation licenses for genetically modified corn and soybean seeds were approved and issued, and the relevant production and operation licenses involved a number of seed listed companies.Including Dabeinong, Longping Hi-Tech, Fengle Seed Industry and Denghai Seed Industry.

people’s livelihood

Recently, Taobao publicized a proposal to change its platform dispute handling rules, which was formally implemented on December 26th.According to the new regulations, if sellers get too many bad reviews or violation records on Taobao platform, once they receive complaints, they may face the judgment of direct return or only refund.

Recently, some netizens reported on the idle fish App that the materials donated by Canada Goose to Gansu earthquake zone were resold. In response, the idle fish responded thatThe actual situation is that the user sells down jackets in order to drain the hot spots, and fabricated the information of relief materials, which is a malicious marketing drainage behavior.The platform has removed the goods at the first time and permanently banned the account.

Recently, Arifa’s auction of a luxury house in Guangzhou Qiaoxin Huiyuetai attracted attention. The starting price of this suite was 70 million, equivalent to a unit price of 191,700 yuan/m 2. According to the introduction of the subject matter, the property owners of this suite are Wang Guoan and Ni Suting.And Wang Guoan is the founder of the domestic beauty brand Han Hou.In this regard, Wang Guoan responded that the auction of this property was mainly to repay personal debts.

After the Jishishan earthquake with a magnitude of 6.2, Qinghai police severely cracked down on rumors related to the earthquake.A total of more than 40 clues about online rumors were collected and found, 3 people were given administrative punishment according to law, 16 people were criticized and educated, and 3 typical cases of fabricating and publishing earthquake online rumors were published.

figure

It was learned from the Supreme People’s Procuratorate that the case of Qu Min, former member of the leading group and vice chairman of the Heilongjiang Provincial Political Consultative Conference, was investigated by the National Supervisory Commission (NSC) and transferred to the procuratorate for examination and prosecution.A few days ago, the Supreme People’s Procuratorate made a decision to arrest Qu Min on suspicion of accepting bribes.

On December 26th,The Shanghai No.1 Intermediate People’s Court publicly pronounced the case of Hu Wenming, the former party secretary and chairman of China Shipbuilding Industry Corporation, accepting bribes and abusing his power by state-owned company personnel.After trial, he was sentenced to 13 years’ imprisonment and fined RMB 5 million.

On December 26th, the State Council appointed and dismissed state employees.Lu Lei was appointed as the deputy governor of the People’s Bank of China.

Overseas news

The three major US stock indexes closed up across the board,The Dow rose 0.43% to 37,545.33, the S&P 500 rose 0.42% to 4,774.75, and the Nasdaq rose 0.54% to 15,074.57.

Most of the popular Chinese stocks rose.Genxi Bio rose by 60.26%, Shengmei Semiconductor by 7.34%, Weilai Automobile by 10.81%, Xpeng Motors by 1.63% and LI by 3.77%.

Late at night on December 26th, Beijing time,The Office of the US Trade Representative announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19.The deadline was extended from December 31st this year to May 31st, 2024.

Comex February gold futures settlement price closed up 0.03% to $2,069.8 per ounce.

In October, the house price index of 20 big cities in S&P/CS in the United States rose by 4.87% year on year.Expected to rise by 5%, the previous value rose by 3.92%.

Brazilian Finance Minister Haddad said,Brazil will tax diesel fuel in 2024.

Indian police said on December 26 local time,The Reserve Bank of India (the central bank) received a bomb threat email saying that bombs had been planted in 11 different locations in Mumbai.The specific locations of three bombs were listed, and the police then went to the scene to investigate, and no suspicious items were found.

December 26, local time,The Russian government announced the extension of the export ban on ammunition and shell casings until the end of 2025.

The Singapore Economic Development Board released data on the 26th.Singapore’s industrial output in November increased by 1% year-on-year, with an estimated increase of 2.2%; In November, industrial output decreased by 7.8% month-on-month, and it is estimated to decrease by 5.1%.Singapore’s output of electronic products increased by 7.3% year-on-year in November.

On December 26th, Siyoung Choi, head of Samsung Electronics OEM business, delivered a speech at the 2023 International Electronic Devices Conference, saying that,Samsung Electronics postponed the mass production of its new factory in Taylor, Texas, USA from 2024 to 2025.

Recently, the official website of the Verkhovna Rada (Parliament) of Ukraine published a draft law.It is proposed to lower the legal minimum age of personnel who can be mobilized to carry out combat missions from the current 27 years old to 25 years old.

The South Korean Ministry of Finance said on the 26th that the South Korean Cabinet approved the plan to spend 412.5 trillion won (about 317.79 billion US dollars) of the annual budget of 550 trillion won from January to June next year.This means that 75% of the fiscal expenditure in 2024 will be implemented in the first half of the year.

Japanese Finance Minister Suzuki Shunichi said on December 26th that,The Japan Financial Agency has issued business rectification orders to the core departments of Tokyo Maritime Holding Company, MS&AD Insurance Group Holding Company and Damage Protection Holding Company. The reason is that these companies collude to manipulate prices when signing contracts with corporate customers.

Recently, Haiyan Zhang, general manager of Microsoft Xbox game AI, announced that he had signed a cooperation agreement with Inworld AI, a digital human development company.Will bring a series of development tools to developers, allowing the creation of AI-based NPCs for games.

Important announcement

Eston:The holding subsidiary plans to increase capital and share to introduce the national manufacturing fund.

Dabeinong:Terminate the intention agreement with Aonong Investment and Aonong Bio.

Renfu Medicine:Ethyl eicosapentaenoic acid soft capsule was approved by FDA.

Longyun shares:The company’s business scope does not involve "short play" business, and there is no relevant investment or business plan.

Gansu Energy:Chairman Liu Wanxiang resigned.

Lizhong Group:The subsidiary company obtained the customer’s approval certificate for heat-free alloy materials.

Zhongtian technology:It is planned to set up a Pakistan branch.

Azure creature:There are few R&D projects reserved by the company’s synthetic biotechnology innovation laboratory, and it is not yet industrialized.

Yuanxing Energy:Directors, supervisors and senior managers of the company did not participate in soda ash futures trading.

Entrepreneurship in the west:The external power supply project of Ningdong Railway Electrification Reconstruction Project was approved.

Samsung Medical:Pre-winning the bid of 209 million yuan for China Southern Power Grid bidding project.

A.D. shares:The holding subsidiary Gongyuan Xinneng’s application for listing on the North Stock Exchange was completed.

Baiyun Airport:Sign a contract for the transfer of the right to operate the parking business with Post Parking.

Wolong electric drive:The holding subsidiary’s application for listing on the New Third Board was accepted.

Constant aluminum shares:It is planned to publicly list and transfer 5.38% equity of Origen.

Aojing Medical:Received the notification of major national projects.

Funeng shares:The subsidiary cooperates with related parties to develop distributed photovoltaic projects.

Haixing Power:Pre-winning the bidding project of China Southern Power Grid with 165 million yuan.

CITIC Publishing:The Administrative Measures for Online Games (Draft for Comment) has no impact on the company’s business.

Central South Culture:The company is a co-producer of the online drama "Twinkle, Twinkle, Bright Stars".

Guang Yuyuan:Shanxi Guangshengyuan applied for the design patent of "wine bottle (far-word brand Guilingji wine)" without the permission and authorization of the company.

Tianqi shares:The company has been in business contact with Xiaomi Automobile in the early stage.

Xiangyuan new material:The company’s products have not been used in semi-solid batteries yet.

Zhuhai Port:International Composite Materials, a shareholding company, will be listed on the GEM on December 26th.

calendar of finance and economics

half past nine　 China’s annual profit rate of industrial enterprises above designated size in November this year, and China’s annual profit rate of industrial enterprises above designated size in November.

five o’clock pm　 Swiss December ZEW investor confidence index

eleven o’clock pm　 December Richmond Fed manufacturing refers to the United States

Hugh, known as the "debris flow in the singles world", is a diamond bachelor who will remain unchanged for ten thousand years.

However, Hugh is still a brother. It seems that he has been quiet recently. Suddenly, there is a big movement: he suddenly announced that he would marry his wife and have children, and he was hot in Weibo overnight …

Countless unmarried young women of school age have expressed their love, wasting their time waiting so long. Others inexplicably feel sorry for Eddie Peng Yuyan, saying that he is the worst one who was "pigeon".

But then again, Hugh officially announced that how to arrange the daddy car is also the focus of everyone’s attention. After all, many models now feature the label of "daddy car". What will Hugh choose?

On this matter, I think Hugh can consult his good brother Eddie Peng Yuyan. After all, he has spoken for him. The safety and health issues that new dads are most concerned about are firmly grasped. For example, this car has never said that it is a daddy car, but the attributes of the daddy car are not lacking.

In our cognition, luxury is definitely more than what you can see. The health standard that can be "felt" is also a manifestation of luxury. Protecting the physical and mental health of drivers and passengers is an unremitting pursuit, especially the CLEANZONE? Nordic clean cockpit owned by XC60, which can provide women with full-cycle protection from pregnancy to raising children.

Ensure that pregnant women and children have a healthy and clean breathing environment at all times.

Specifically, the materials are strictly controlled from the source. The interior of the car is made of maternal and child-grade interior materials, and the chrome-plated metal ornaments of the interior are controlled by nickel leakage, which meets the jewelry certification standards. At the same time, all interior materials and textiles in XC60 have to undergo more than 100 kinds of harmful or allergic substances and emission tests, reaching the level that babies can directly contact. In short, harmful substances are never allowed to affect the health of pregnant women and babies in XC60 cars.

We should not only strictly control the materials, but also arrange a professional "nose team" to carry out human flesh inspection on the XC60 car, and carry out odor inspection at a high temperature of 65°C, which is 2.6 times higher than the national standard, so as to avoid the odor generated by the materials in the car at high temperature and affect the health of the passengers.

In addition, XC60 will build the whole cockpit into a green forest, so that the baby sitting in the car can enjoy the "forest breath" and grow up healthily like a Nordic elf. It is reported that XC60′ s car is equipped with air purification technologies such as AAC double-effect enhanced air purification system, which can detect the air quality inside the car at any time, completely isolate the harmful air and harmful particles outside the car, and create a truly healthy and fresh air environment.

Of course, cockpit health protection is only a part of XC60. As the safest car brand, XC60 is also rich in active and passive safety configuration. In terms of active safety, it has the Pilot Assist pilot assistance system, which is known as "the most reliable intelligent driving assistance function". This system has a wide range of application scenarios. Its ACC adaptive cruise control system, fatigue warning system and other functions can effectively help drivers share the pressure and ensure driving safety in many situations, such as commuting in cities, driving with children on weekends, and driving on highways. At the same time, XC60 comes standard with City Safety urban intelligent safety system, which can help drivers avoid most potential dangers in advance through 360 panoramic camera, BLIS blind spot information system and other functions.

In terms of passive safety, XC60 is equally outstanding. First, it has a high-strength cage-type safety body design, and a large proportion of it is made of high-strength boron steel. Together with SIPS side impact protection system and WHIPS head and neck protection system, it can minimize the accident harm in the event of passive collision. At the same time, its intelligent airbag can also determine the inflation degree of the airbag according to the collision strength, so as to avoid the secondary injury to the occupants in the car caused by the airbag ejection.

Always firmly believe that only love and life can live up to, and they always practice the principle of safety first in the process of building cars, and defend the dignity of luxury cars with safety performance. That’s why I said that it is the most standard "daddy car", and the sense of security and luxurious health experience it can bring should be standard for every novice daddy. So, if you are also a dad, or will soon become a novice dad, will you choose to start?

According to the news of car home Baoji Preferential Promotion Channel, preferential activities are under way, and consumers in Baoji area can enjoy a maximum discount of 12,000 yuan. At present, the minimum starting price for purchasing the Tiggo 9 is 140,900 yuan. You can click the "Check Car Price" button in the quotation form to get a higher discount.

The exterior design of the Tiggo 9 car series is very atmospheric and fashionable. The front face adopts a unique family-style design language, and the air intake grille adopts a large area of chrome decoration, which highlights the luxury of the car series. The body lines are smooth and the overall style is magnificent, showing a strong sense of movement and strength. The front of the car adopts a unique LED headlight group design, which is fashionable and full of science and technology, highlighting the high-end positioning of the car. The side lines of the car body are simple and smooth, and the rear design is simple and generous, which shows the stability and maturity of the Tiggo 9 car series. On the whole, the design of the Tiggo 9 car series has both a sense of fashion and luxury, which is very in line with the aesthetic needs of modern consumers and unforgettable.

Tiggo 9 is a luxury SUV with a body size of 4820*1930*1710 and a wheelbase of 2820mm, providing passengers with spacious interior space. The side lines of the car body are smooth, showing a sense of movement and strength. The front tread is 1638mm, the rear tread is 1641mm, the front tyre size is 245/50 R20, and the rear tyre size is also 245/50 R20, which provides better stability and handling performance for the vehicle. Tiggo 9′ s rim style is fashionable and atmospheric, which complements the body design, showing luxury and sportiness.

The interior design of Tiggo 9 is fashionable and luxurious, with high-quality materials and fine workmanship. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches, supports voice recognition control system, and can control functions such as multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces for easy charging. The front row also has a mobile phone wireless charging function, which is very practical. The seat is made of imitation leather. The main driver’s seat supports four adjustment modes: front and rear adjustment, backrest adjustment, height adjustment and lumbar support, while the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The front seats also have heating and ventilation functions, and the driver’s seat also has electric seat memory function. The backrest of the second row of seats can be adjusted, and the rear seats support proportional reclining, so the space is flexible and variable. Generally speaking, the interior design of Tiggo 9 gives consideration to luxury and practicality, providing a comfortable driving experience for drivers and passengers.

Tiggo 9 is equipped with a 2.0T 261 horsepower L4 engine, with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine has excellent power performance and can bring an extremely exciting driving experience to drivers. At the same time, with the 8-speed automatic manual transmission, the shift is smoother and the driving is more comfortable. The excellent performance of this engine will bring you unparalleled driving pleasure and power experience.

In the word-of-mouth evaluation of the owner of car home, we can see that he spoke highly of the appearance, interior, configuration, comfort and after-sales service of the Tiggo 9. He mentioned that the appearance of Tiggo 9 is stable, the interior is full of high-grade sense, and it is equipped with high-grade atmosphere lights, which makes him feel excited at first sight. In addition, the configuration of the Tiggo 9 is also very high, the speed is very fast, and there are 360 panoramic images, which makes him feel more at ease when driving. In terms of after-sales service, the factory staff is very patient and gives detailed guidance to the problem of this novice female driver. In addition, the space of the Tiggo 9 is also very large, and the rear compartment is also very large. After putting down the rear seat, a person of 180 can lie down, which is completely no problem. These advantages make the Tiggo 9 a very recommended model, especially for those consumers who pursue comfort and practicality.

According to recent news, the highly anticipated Chery Tiggo 9 will be officially listed in late May. As the flagship SUV of Chery Tiggo family, this medium-sized SUV has attracted great attention in the market for its excellent design, luxurious interior and excellent performance. Tiggo 9 will provide 5-seat and 7-seat seat layouts for consumers to choose from, and the pre-sale price range is 155,000-175,000 yuan.

From the design point of view, Tiggo 9 exudes a strong sense of advanced. The overall modeling atmosphere is stable, the grid of China Net adopts family design, and Chery Logo has luminous effect at night, which is unique and dynamic. LED headlights are designed with an open corner, which is connected with the China Net. The high-equipped models are equipped with matrix LED headlights, which provides better lighting effect for driving at night. The side of the car body adopts two-color roof design, hidden door handle and privacy glass, which shows fashion and privacy. The tail has a strong sense of layering, the penetrating taillights are decorated with black decorative plates, the spoiler tail design increases the sense of movement, and the hidden exhaust port highlights the exquisite treatment of details.

The interior design of Tiggo 9 is also amazing, which fully demonstrates the sense of luxury. The car is covered with a large area of soft and leather, and the instrument panel is matched with a wooden decorative board to create a high-end atmosphere. The cockpit is equipped with double 12.3-inch suspended dual screens, and the car system is equipped with 8155 chips. The central control panel integrates a lot of functions, which makes the layout of buttons in the car simple and full of scientific sense.

In terms of seats, Tiggo 9 offers five-seat and seven-seat layouts for consumers to choose from. The seat is wrapped in real leather and decorated with exquisite stitches, which not only shows the sense of luxury, but also provides excellent support and wrapping. Punching the surface of the seat not only improves the texture, but also enhances the air permeability of the seat, providing a more comfortable experience for riding.

In terms of power, Tiggo 9 is equipped with Kunpeng Power 2.0TGDI engine, which has been widely used in other models of Chery brand. The maximum power reaches 192kW and the peak torque reaches 400 n m. The model released at the pre-sale price is equipped with a 7-speed dual-clutch gearbox, and there are also models equipped with an 8-speed automatic gearbox to choose from. This enables the Tiggo 9 to find a balance between power output and fuel economy, bringing excellent driving experience to drivers.

In addition to the traditional power system, Chery also released the Tiggo 9 C-DM model at the Shanghai Auto Show, which is equipped with the Kunpeng ultra-performance electric hybrid C-DM system. The system consists of special engine for electric hybrid, special gearbox for electric hybrid and special battery management system for electric hybrid. It is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, with a power of 115kW and a maximum torque of 220 N m. The super electric hybrid DHT gearbox adopts the mode of "double motor drive+3-speed DHT", the transmission efficiency is over 97.6%, and the output torque at the wheel end can reach 4000N·m, achieving strong power output at full speed. The release of Tiggo 9 C-DM provides more choices for consumers who pursue environmental protection and high performance.

To sum up, Chery Tiggo 9, as the flagship SUV of the Tiggo family, has become a model of concern in the medium-sized SUV market with its luxurious design, exquisite and comfortable interior and strong and reliable power performance. No matter from the brand reputation or product strength, Tiggo 9 is a worthy choice. If you are looking for a medium-sized SUV with luxury and power, Chery Tiggo 9 will be your wise car purchase decision.

In the car home Wuhan preferential promotion channel, limited-time preferential activities are being carried out. As a much-watched electric SUV, Krypton X is highly praised for its excellent performance and comfortable driving experience. At present, the highest discount of this car in Wuhan has reached 11,000 yuan, and the starting price is only 198,800 yuan. If you are interested in Krypton X, you may wish to click "Check the car price" in the quotation form, strive for higher discounts and enjoy a better car buying experience.

Extreme Krypton X is a futuristic electric SUV. Its front face design adopts streamlined shape, with unique split headlights and unique air intake grille design, showing a strong sense of technology and sports. The body lines are smooth and dynamic, and the overall style is very fashionable. Extreme krypton X adopts advanced aerodynamic design, which can effectively improve the stability and cruising range of the vehicle. In addition, Krypton X is also equipped with a wealth of intelligent technologies, including intelligent driver assistance system, large-size central control screen and advanced safety configuration, making the driving experience more comfortable and safe. In a word, Krypton X is an electric SUV that combines technology, sports and practicality, and it is the direction of future automobile development.

The Krypton X is a compact SUV with a body size of 4450*1836*1572mm and a wheelbase of 2750mm, providing sufficient interior space. The body lines are smooth, and the side lines are unique in design, showing a sense of movement and strength. The polar krypton X adopts the front McPherson independent suspension and the rear multi-link independent suspension, which makes the handling performance more stable. The front and rear tyre size of this model are both 235/50 R19, and the tire brand is Michelin. The rim style is fashionable and more sporty. The front tread is 1588mm and the rear tread is 1593mm, providing better handling and stability. Generally speaking, Krypton X is not only fashionable in appearance, spacious in interior, but also excellent in handling performance.

The interior design of Krypton X is fashionable and atmospheric, with leather steering wheel, which provides manual up and down+front and rear adjustment function, making it easy for you to control driving. The central control screen has a size of 14.6 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning, which makes driving more convenient. At the same time, the front row and the rear row are equipped with two USB/Type-C interfaces, which is convenient for you to charge. The main driver’s seat and the co-driver’s seat are made of imitation leather, providing four adjustment modes, such as front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The main driver’s seat is also equipped with heating, ventilation and massage functions to make you more comfortable when driving. The rear seats are laid down in proportion to provide more storage space.

The engine equipped with krypton X has a maximum power of 315kW and a maximum torque of 543 N m. This makes the krypton X excellent in power performance, which can provide powerful acceleration and excellent driving performance. The engine’s high power output and high torque performance enable Krypton X to easily cope with various driving conditions on urban roads and highways, so that drivers can enjoy a fast and stable driving experience. In addition, the engine of Krypton X also adopts advanced technology to ensure high fuel economy and low emissions. Generally speaking, the engine of Krypton X has strong performance, which provides excellent driving experience for drivers.

In the eyes of car home car owners, the appearance of Krypton X is one of the important reasons for his original choice. The lines of the whole vehicle are smooth and full of power, and the front of the vehicle is unique and recognizable, so that the owner can recognize it at a glance among many models. The waistline of the car body extends from the headlights to the taillights, which is very slender and dynamic. The rear shape is simple and generous, echoing the front of the car. In addition, the body work of Krypton X is also quite fine, and both car paint and sheet metal show high quality standards. It can be said that the design of Krypton X is not only beautiful, but also can stand scrutiny, and the owner is very satisfied with the appearance of Krypton X.

　In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

On August 2nd, a few days ago, AITO’s M5 Smart Driving Edition ushered in the first OTA upgrade, including the opening of NCA in five cities of Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing, the full opening of cruise assistance in urban lanes, and the upgrade of intelligent parking assistance.

Today, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, issued a document introducing the highlights of this OTA upgrade, such as "The LCC of the national expressway city is fully open, so that the car can follow the car, start and stop independently, and handle traffic jams as skillfully as an’ old driver’".

Yu Chengdong also pointed out that the intelligent driving version of Wujie M5 not only has the far-ahead AEB active braking ability, but also can identify dangers and avoid obstacles in advance in the intelligent driving mode.

It is understood that the Wujie M5 Intelligent Driving Edition was launched in April this year, providing two kinds of power options: extended program and pure electricity. Among them, the price of the extended program intelligent driving edition is 278,900 yuan, and the four-wheel drive intelligent driving edition is 299,800 yuan; The pure electric version is 289,800 yuan for the rear-drive intelligent driving version and 309,800 yuan for the four-wheel drive intelligent driving version.

Compared with the old M5, the intelligent driving version complements the short board of assisted driving. The car is the first to be equipped with Huawei ADS 2.0 intelligent driving system. The hardware consists of 1 laser radar, 3 millimeter-wave radars, 11 camera groups and 12 ultrasonic radars, which can achieve 360 full coverage and all-weather perception, and the farthest detection distance reaches 200 meters.

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

The secret leak of Xiaomi automobile caused a heated discussion, and a fine of 3 million will become a reality? Recently, Xiaomi Automobile suffered a secret leak and continued to ferment. The media and individuals involved successively issued statements and disclosed the details of the leak. Although some people regard this as a marketing tool, we should pay more attention to how to treat confidentiality agreements and think about the criteria for disclosing information. Relevant persons of Xiaomi Automobile have confirmed the leaked media, and will be held accountable according to the confidentiality agreement, with a fine of up to RMB 3 million. However, no party made a statement in this incident. Until last night, Xiaomi issued a statement identifying relevant media and internal employees. This incident highlights the importance of confidentiality, and Xiaomi’s "leakage history" can not be ignored, involving information leakage in many aspects such as price, configuration, battery and store decoration.

So, how did the secret leak of Xiaomi Automobile happen? The media involved leaked the shooting content of Xiaomi Automobile without permission, which led to the leak. Relevant persons of Xiaomi Automobile said that they have locked in the leaked media and will pursue the responsibility according to the Confidentiality Commitment Letter of RMB 3 million signed by the confidentiality agreement. This move once again highlights the importance of confidentiality agreements and the seriousness of leaking secrets. Leaking has a great impact on the business interests and reputation of enterprises, so it is particularly urgent to protect business secrets. In the public statement, Xiaomi Automobile pointed out the involved media and internal employees, and emphasized its serious attitude towards confidentiality responsibility.

The employees of the media involved still disclose the contents of the confidential shooting after signing the Confidentiality Commitment, and this behavior will be subject to corresponding accountability and punishment, including public apology and fines. This move sends a clear signal to the outside world: once you violate the confidentiality agreement, you will face severe legal sanctions. Xiaomi Automobile also demonstrated its determination to strictly enforce the confidentiality agreement through this move. The "leak history" of Xiaomi Automobile can not be ignored. As early as the beginning of this year, the media broke the news about the price, configuration, battery and other aspects of Xiaomi’s first new car, which seriously damaged the business interests of the company. The leakage of this information not only disturbs the market order, but also affects the normal operation of enterprises.

Protecting trade secrets is not only an internal management problem of enterprises, but also the need to maintain market order and fair competition. The importance of confidentiality agreement is self-evident, and how to better implement confidentiality work is also a problem that enterprises need to seriously consider. Strengthening the training and publicity of employees’ confidentiality awareness, establishing a sound confidentiality management system, and implementing strict supervision and accountability for violations of confidentiality agreements are all measures that enterprises can take. At the same time, strengthening communication with the media and improving the media’s attention and understanding of confidentiality are also important links for enterprises to protect trade secrets. The leak reminds us once again that the importance of protecting trade secrets cannot be ignored. Enterprises and the media should face up to confidentiality agreements, strengthen the attention and management of confidentiality work, and jointly safeguard market order and a fair competition environment.

Then, in your opinion, what other experiences and practices can enterprises learn from in protecting trade secrets? Welcome to leave a message to share your opinion. Xiaomi Automobile Storm: Frequent leaks have caused concern that Xiaomi Group is preparing to enter the automobile industry, which has caused heated discussions in the industry. However, with the continuous exposure of relevant information, the design and cooperation details of Xiaomi Automobile have frequently become the focus of public attention. The occurrence of a series of leaks has caused concern and speculation about Xiaomi Automobile inside and outside the industry. On February 2nd, a spokesman of Xiaomi Company reported the handling result of a leak incident, claiming that the early design draft of the front and rear bumpers of Xiaomi Automobile Co., Ltd. in Beijing was leaked due to poor management.

Xiaomi Group said that it had dealt with the involved partners seriously according to the confidentiality agreement, including imposing economic compensation of 1 million yuan, demanding to strengthen information security management and deal with the leaked perpetrators seriously, and instructing to formulate detailed rectification plans and comprehensively upgrade confidentiality measures. At the same time, Xiaomi Group has shown a "zero tolerance" attitude towards the leak, and hopes that all supplier partners will conscientiously implement the confidentiality agreement. The result of this incident triggered public concern and discussion on Xiaomi’s security measures. In July of this year, a blogger posted a photo of suspected battery information of Xiaomi car on social media, which triggered a heated discussion among the public about information about Xiaomi car. On November 3, another blogger broke the news that he met the "skeleton" of Xiaomi car on the road and described some details of the vehicle.

However, this information was also taken off the shelves for allegedly leaking business secrets, which triggered doubts about Xiaomi’s information confidentiality. In addition to leaks, information about Xiaomi Auto is frequently exposed on social media. Some car bloggers released the design picture of Xiaomi MS11, the first model of Xiaomi Automobile, and the details of cooperation between Xiaomi and BAIC, which triggered a hot discussion on the Internet. In response to these exposure incidents, Wang Hua, general manager of the public relations department of Xiaomi Group, responded that the leaked documents are indeed confidential design documents of secondary suppliers, and they are the design drafts of the very early bidding process, not the final documents. The exposure of this series of information has aroused the public’s expectation and curiosity about Xiaomi Automobile, and also questioned the confidentiality of Xiaomi Automobile.

In addition, Xiaomi’s mobile phone has also suffered many leaks, and some leakers have been claimed for millions. The exposure of the decoration plan of Xiaomi Home Direct Store shows that the area where Xiaomi car is displayed has also aroused public concern about Xiaomi car. The constant occurrence of these leaks has undoubtedly intensified the public’s speculation and concern about Xiaomi Automobile. To sum up, Xiaomi Auto has attracted much attention, but it has also frequently become the focus of leaks. Xiaomi Group’s serious handling of leaks reflects its emphasis on information confidentiality. However, frequent leaks undoubtedly cast a shadow over the development of Xiaomi Automobile. In the face of constantly exposed information and leaks, how will Xiaomi Automobile ensure the confidentiality of information in the future? At the same time, how will the public’s speculation and expectation of Xiaomi Automobile affect the development direction of Xiaomi Automobile?

It is hoped that Xiaomi Automobile can adopt stricter information confidentiality measures to ensure that the future development can continue to move forward in the public’s expectation and attention. What do you think and suggest about this? Let me know! Xiaomi’s mobile phone leaks frequently, and the interest game and moral boundary behind it. Today, the competition in the technology industry is becoming more and more fierce, which is followed by many incidents about product leaks. Recently, the leak related to Xiaomi’s mobile phone has aroused widespread concern. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, a series of information is exposed in advance, which makes us wonder what kind of interest game and moral boundary are hidden behind these leaks? In the digital age, the release of mobile phone products has attracted much attention.

A teardown video, a subway photo and a PDF document, seemingly harmless leaks may affect the company’s business plan, marketing strategy and even the stock price. After many product leaks, Xiaomi Company not only sued the relevant bloggers and claimed millions of dollars, but also obtained corresponding compensation through the Arbitration Commission. After the leak was exposed, bloggers also issued apology statements and assumed corresponding responsibilities. This series of events has caused people to think deeply about the leaking behavior: what caused these events? Who will be the beneficiary of the leak? First, let’s look at the time nodes of these leaks. From Xiaomi 10 Extreme Commemorative Edition to Xiaomi MIX4, as well as the upcoming Xiaomi car, leaks always happen one after another on the eve of product release.

Does this mean that the leak is a pre-heating marketing tool? Or is it malicious speculation by competitors? Does the frequent occurrence of these incidents mean that there is a more complicated interest game in the industry? We can’t help but ask, what kind of impact will the interest dispute behind it have on consumers? Secondly, we need to re-examine the moral boundary behind the leak. The competition in science and technology industry is fierce, and information confidentiality between enterprises is particularly important. Leaking may not only reveal the product design and hardware configuration, but also damage the company’s business reputation and interests. In the information age, the definition of moral boundary becomes particularly important. What factors have driven these bloggers to abandon the moral bottom line? Who will be their supporters?

In this wave of leaks, the bloggers related to Xiaomi Company and its product leaks have become the focus. On the one hand, Xiaomi Company has safeguarded its own interests and trade secrets through legal channels; On the other hand, bloggers also bear corresponding responsibilities through apology and compensation. However, leaks are frequent, and it seems that only legal and moral sanctions can’t completely solve the problem. We need to think more about what drove these events. Who is silently supporting all this? To sum up, the competition in the technology industry is fierce, and the frequent product leaks have undoubtedly brought many influences to enterprises and consumers. We need to think more about what caused these events. Who will be the beneficiary of the leak?

We expect that the technology industry can find a more reasonable way of competition while fierce competition, so that consumers can understand products more clearly, and we also expect more relevant people to stand up and jointly safeguard the fairness and justice of the industry. What is your opinion on this issue? Welcome to leave a message to share with us. The preheating method of Xiaomi Automobile has caused controversy. Recently, the preheating method of Xiaomi Automobile has once again triggered a heated discussion among netizens. Some netizens think that the preheating method of Xiaomi car belongs to the old routine and seems to be self-directed. They pointed out that this situation is not uncommon in the field of electronics and technology products, and many games and other mobile phone brands have also had leaks. What are the reasons for these leaks? Why is it common for Xiaomi’s products to leak?

Is there any leak related to marketing preheating? Let’s explore these issues together. Leaks occur frequently, probably because manufacturers invite some media to take photos in advance before releasing their products, and then release these photos after the press conference. However, some media may be too competitive, unable to resist showing off and want to get a head start, which leads to the leakage of product information. This has also led us to take the confidentiality agreement seriously and think about the distinction between disclosure and confidential content. After all, some pre-emptive information, whether deliberately released by enterprises or leaked by others, needs to be treated with caution. After all, safety always comes first, and we should also protect our own money bags. At present, the attention of Xiaomi Automobile is not low, and the competition between the media is also fierce.

Therefore, we might as well believe that this is not a marketing warm-up, but a leak caused by competitive pressure. I hope Xiaomi Automobile can get better sales after its official release. To sum up, the leak may have occurred because of the excessive competitive pressure, and the media failed to resist showing off or wanted to get a head start. We need to be more careful about the confidentiality agreement and the distinction between disclosure and confidential content. Finally, we have to think about how to find a balance in the highly competitive market, not only to meet the needs of consumers, but also to protect the confidential information of enterprises. What do you think of this?

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.