Xinhua News Agency, Beijing, September 30-The House of Representatives, controlled by Republicans in the United States, held a hearing on the 28th to open an impeachment investigation against Democratic President joseph robinette.

　　On the same day, Biden "fired at" former Republican President Donald Trump at the event, calling the latter and his fans "extremists" and a threat to American democracy.

　　On April 24, at the White House in Washington, DC, US President Biden spoke at an event. Xinhua News Agency (photo by Aaron)

　　Open "play"

　　The House Oversight and Accountability Committee held the first hearing of impeachment investigation on 28th, aiming at finally proving Biden’s illegal behavior in overseas business activities engaged by his second son Hunter. The theme of the first hearing is the legal basis of impeachment investigation, and the witnesses summoned are legal and criminal investigation experts.

　　James Comer, the chairman of the committee and a Republican, said at the hearing that Biden had "abused his power" and "there was a mountain of evidence". Jonathan Terry, a witness summoned by Republicans and a law professor at George Washington University in the United States, said that although the current evidence is enough to launch an impeachment investigation, it is not enough to charge Biden. Michael gerhardt, a witness summoned by Democrats and a law professor at the University of North Carolina, believes that the current evidence is not enough to support the impeachment investigation.

　　With the "preparations" in the early stage of the presidential election in the United States next year, the wrestling between the Republican Party and the Democratic Party has become increasingly fierce. Trump, a popular Republican potential candidate, has been criminally prosecuted four times this year, involving the case of "secret affair", "hush money" and suspected of overthrowing the results of the 2020 presidential election. In the Republican-dominated House of Representatives, Speaker Kevin McCarthy announced on the 12th that he would open an impeachment investigation against Biden on the grounds that Biden was suspected of "abusing power, obstructing justice and corruption".

　　Trump and his supporters say Democrats are launching a political offensive in an attempt to prevent Trump from re-entering the White House. The Democratic Party also accused the Republican Party of playing politics against Biden.

　　This file photo taken on December 28, 2018 shows that in Washington, USA, the Capitol is reflected on a car. Xinhua News Agency reporter Liu Jie photo

　　A White House spokesman said on the 28th that the hearing that day was "an unfounded stunt" and Biden would still "focus on the priorities of the American people rather than such political games". Jamie Ruskin, a Democrat member of the House Oversight and Accountability Committee, questioned the legitimacy of the Republican impeachment investigation "without a vote in the House of Representatives" and "without conclusive evidence". "If Republicans get a gun with a smoking muzzle, or even a dripping water gun, they will show it today." Ruskin said, "But they have nothing."

　　After the hearing, Comer instructed to collect more records of private and commercial bank accounts of Hunter and Biden’s younger brother James.

　　Democrats also showed a countdown clock at the hearing, accusing Republicans of continuing to push the impeachment investigation despite the dispute over the appropriation bill, which led to another "shutdown" of the US government. Ruskin said that there are only 62 hours left before "closing the door", "but Republicans are impeaching on the basis of lies that have already gone bankrupt."

　　Talk about it.

　　Biden pointed his finger directly at Trump at an event in Arizona on the 28th, saying that the main potential opponent of next year’s US presidential election is the threat of American democracy. Arizona is a so-called "battlefield state" where the democratic and Republican parties compete fiercely.

　　This video shot in Arlington, Virginia, USA on September 29, 2020 shows that then US President Trump (left) and US Democratic presidential candidate Biden participated in the first TV debate of the 2020 US presidential candidate in Cleveland, Ohio. Xinhua News Agency reporter Liu Jie photo

　　The day’s activity was to celebrate the opening of the library to commemorate former Republican Senator John McCain who died of illness in 2018. Mccain was Trump’s sworn enemy.

　　According to Agence France-Presse, during Trump’s previous criminal prosecution, Biden has always avoided commenting on Trump’s lawsuit, but now he no longer evades and directly attacks Trump personally.

　　Biden said, "Some dangerous situations are emerging in the United States." "Trump said that the Constitution gives him ‘ The right to do whatever you want ’ … … (He said this) with the heart of revenge. "

　　Biden described Trump and his die-hard supporters as "extremists who have no common democratic beliefs with us".

　　Trump, who mentioned media reports, once called American soldiers captured and killed in the war "fools and losers". Biden asked whether his eldest sons bo Biden and McCain were also "fools and losers". Both of them served in the army, and McCain was captured in the Vietnam War.

　　In response to Biden’s remarks, Trump’s campaign team responded that "the ultra-left Democrats headed by Biden are the biggest threat to democracy in the history of the United States." (Hui Xiaoshuang)

Presumably, everyone knows the pre-sale price, 215,900 yuan, no more or less, just passing the edge of 200,000 yuan. Therefore, according to the popular "high opening and low walking" game in the pre-sale stage and the official listing stage, it is very likely that the starting price of Extreme Yue 07 will be lowered to about 190,000 yuan.

I won’t say much about the appearance configuration. Recently, it happened to be the Chengdu Auto Show. Friends who are free can go to the booth of the Extreme Vietnam to experience and consult. It just happened that this car is also here. Next, let’s go straight to the theme and discuss the core of Extreme Yue 07, which is also the core of this brand: AI Zhijia.

In fact, as early as two days before the Media Day of Chengdu Auto Show in 2024, Jiyue specially held a press conference to give a more comprehensive introduction to its current AI intelligent driving level, and I happened to participate.

At the meeting, Xia Yiping, CEO of Extreme Yue, first introduced the commonality between Extreme Yue and Radish Run. On the one hand, both of them are backed by Baidu, and on the other hand, everyone has L4 autopilot technology. But the difference is that Rapunzel is commercial, while Extreme Yue is domestic, so for Extreme Yue, this is the first time that L4 autonomous driving technology has empowered the family car market, which is of great significance to itself and the market.

So what do you think the family car equipped with L4 autonomous driving technology will look like? Is it like a radish running with a perception radar that is more in the way than the roof trunk, or is it like Weilai, with three bags at one head? Sorry, neither.

In their own words, they think that the system that mainly depends on "lidar+high-precision map+rule algorithm" is the classical intelligent driving, while "pure vision+end-to-end large model" is the new intelligent driving. Therefore, when Xia Yiping talked about the ASD link, in addition to the "APOLLP LP" marked with Baidu, he also marked the words "the only one in the world and the only one in China".

Indeed, in addition to Tesla’s FSD in the world, there are not many car companies that insist on adopting pure vision solutions, and even fewer can do it. If ASD can really run like a radish, and realize L4 automatic driving with pure vision scheme on private cars based on Apollo ADFM model, then it is indeed "the only one in the world and the only one in China", but the question is whether it can be done?

According to the function of the live demonstration at the press conference, whether it is high speed, city or obstacle stopping and avoiding, obstacle bypassing between lanes, parking in extremely narrow parking spaces, AEB ability, etc., the Extreme Yue 07 with ASD full of blood does have little difference from Huawei ADS 3.0, but it does not show its intelligent driving ability in rainy days, foggy days and other poor perception situations, which is exactly the essential difference between lidar and camera.

But I have to say that the price of ASD is really exciting and true conscience! Tesla’s FSD buyout is about 60 thousand yuan, while ASD is only about 30 thousand yuan, and the limited time period is only 4999 yuan. To tell the truth, this price can’t be installed with a laser radar, but it can directly buy out the high-order intelligent driving function of ASD’s complete set of pure vision solutions, so I don’t want to talk about it.

Generally speaking, whether ASD can completely replace the intelligent driving system under the laser radar scheme at present, with reference to the embarrassing situation of FSD abroad, I personally think it remains to be verified. However, as one of the few car companies in China that adopt the pure vision intelligent driving scheme, the more capable they are, the more they are.

In the automotive industry, Volkswagen LaVida is undoubtedly an influential representative model, which has won the favor of many consumers with its excellent performance and wide market recognition. Today, we have reached a brand-new milestone-The official release of Volkswagen LaVida Plus, the price range is set at 115,900 to 162,900, which makes people look forward to it.

Compared with the old model,The innovation of LaVida Plus is that it adopts Volkswagen’s latest MQB platform, which means that the structure and electronic system have been significantly improved.Externally, the brand-new design language gives it a more fashionable style.The large-size air intake grille is integrated with headlights, showing a more dynamic temperament.The improvement of tail details, such as the addition of electroplating decorative strips, adds a sense of exquisiteness, and the visual effect is more exquisite than the old model.

"Plus" is not only reflected in the name, but also the increase in body size is more significant. The length, width, height and wheelbase have been improved by 65mm and 78mm respectively, which makes the vehicle lines smoother and the interior space significantly improved.In terms of interiors, although the simple style of the public has been maintained,Adjustment and layout optimization of central control panel, making the operation more convenient and the function division more clear.

In terms of configuration, the new car is equipped with practical functions such as 6 airbags, 8-inch central control LCD screen, and intelligent driving assistance systems such as automatic parking and electronic handbrake, which meet the needs of modern consumers for safety and convenience.In terms of power, LaVida Plus switched to 1.5L and 1.4T engines.Among them, the 1.4T version with 7-speed powershift has an output power of 150 HP and a peak torque of 250 Nm, showing a balance between power and efficiency.

howeverWhether the new LaVida Plus can continue the sales myth of LaVida depends on consumers’ recognition and choice of new models.Let’s look forward to the surprise and performance brought by this new car in the market.

Nowadays, consumers pay more and more attention to space when buying a car, which is worth mentioning in terms of space performance. Let’s take a look at it together.

Let’s take a look at the appearance of KIA EV5. The front of KIA EV5 is very elegant and looks sporty. Then a simple headlight design is adopted to outline the rounded effect. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4615MM*1875MM*1715MM. The car adopts capable lines, and the side circumference looks very round. With large-sized thick-walled tires, it gives people a very young feeling. Looking back, the rear of the car looks very simple, the taillights look very individual and flamboyant, and the overall shape is still very attractive.

In terms of interior, the interior of Kia EV5 looks very domineering and stylish, which is consistent with the positioning of the car. The steering wheel of this car is well designed, and it is made of imitation leather, which is full of design sense. From the central control point of view, with the 5-inch touch-sensitive LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car adopts leather-like seats, equipped with electric adjustment of auxiliary seats, electric adjustment of seats with memory, seat proportion tilting and other functions, and the overall comfort is good.

Kia EV5 matched gearbox, 160KW, 310N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are excited, you may wish to go offline and actually feel it.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.

　　[car home Information] Recently, we learned from the official that the Extreme Yue 01 Long Life Edition will be officially launched on June 1st. The overall design of the new car is consistent with the existing version and will be improved in configuration. In addition, the long-life version will be equipped with a 100kWh battery pack from Contemporary Amperex Technology Co., Limited, and the CLTC will have a pure battery life of 720km.

　　Looking back at the appearance briefly, the new car adopts a closed grille design, and with the T-shaped headlight group, the overall sense of technology is full. In addition, the new car is equipped with 11 cameras +5 millimeter-wave radars +12 ultrasonic radars. The side of the car body adopts a suspended roof design and is also equipped with a hidden door handle. In terms of body size, the length/width/height of the new car are 4853/1990/1611mm respectively, and the wheelbase is 3000 mm. The tail uses a penetrating taillight, and the overall shape is very simple.

　　In terms of interior, the new car adopts a U-shaped steering wheel with full sense of technology, and is equipped with an 8295 chip and a 35.6-inch penetrating central control panel. In addition, the new car is equipped with the intelligent technology of Baidu Apollo and the intelligent driving chip of Orin X in NVIDIA. The space in the trunk of Extreme Yue 01 reaches 710L, which can be expanded to 2161L after the seat is laid down.

　　In terms of power, it is expected that the Extreme Yue 01 long-life version will be equipped with a single motor, with a maximum power of 200KW and a maximum torque of 343 N m. The long-life version is equipped with a 100kWh battery pack, and the CLTC cruising range can reach 720km. (Compile/car home yaoyu)

　　On the stage of the Spring Festival Evening in February 2024, the creative program "Nianjin" made a stunning appearance. Four performers were dressed in Hanfu in the Han, Tang, Song and Ming Dynasties. In front of the camera, traditional patterns, such as dogwood patterns, Swiss lion patterns, peony patterns, laurel patterns and gourd patterns, were exquisitely presented, showing a different artistic charm.

　　this is93-year-old China contemporary arts and crafts artist, pattern scientist, art educator and designer Chang Shana.A newly completed work.

　　During the preparation of the program, the director invited Chang Shana as an art consultant, and the design team extracted all kinds of patterns from historical materials, arranged them by hand, and finally Chang Shana made hand-painted modifications.

　　"I am from Dunhuang, and my hometown is Dunhuang … …”Facing CCTV’s behind-the-scenes interview, Chang Shana said,"I like patterns very much. Every time I see them, it’s like seeing my old friends. I’ve been dealing with patterns all my life … …”

　　Dunhuang is the theme of Chang Shana’s design life. She grew up in Dunhuang, constantly drawing design inspiration from Dunhuang elements and running all her life to promote Dunhuang art. She is called"Daughter of Dunhuang Art"In 2019, she wonChina Federation of Literary and Art Circles“Lifelong achievement artist "honor.title.

　　From Paris to Dunhuang

　　There is a river in Lyon, France, called La Saone.

　　In 1931, he studied at Lyon National Academy of Fine Arts.Chang ShuhongDecided to use the feminine French word Saone to name the newborn daughter, transliteration isShana.

In 1933, Chang Shana and his parents took a group photo in Paris.

　　One day in the autumn of 1935, Chang Shuhong found a set on the old bookstall on the Seine.The six major editions of Dunhuang Grottoes are the French sinologist Bo.hopeAnd the book, which was filmed in Dunhuang Grottoes in China.More than 300 photos of murals and sculptures, the creation of which spans thousands of years.

　　Chang Shuhong was shocked: "TheirThe brushwork is vigorous and powerful, the composition is magnificent and the characterization is vivid and powerful.His bold and unrestrained brushwork is even rougher than modern fauvism paintings … … "He later told Chang Shana that he had always admired European and Renaissance art, but he didn’t know it.The motherland has a thousand-year-old grotto art.He felt ashamed of it. From then on, he made up his mind to return to China to visit Dunhuang Grottoes.

　　In August 1942,"the countryMember of the Preparatory Committee of Dunhuang Art Research InstituteWill "Established, Chang Shuhong as deputy director. He finally had the opportunity to go to Dunhuang in person.

　　At the end of 1943, Chang Shana and his sister arrived in Dunhuang with their mother. Chang Shana went to visit in an ox cart."Thousand Buddha Cave" (hereinafter referred to as "Mogao Grottoes")She remembers that the sky was blue and the Daquan River in front of the Thousand Buddha Cave was frozen into a white glacier.

　　As soon as she entered the hole, she was fascinated at once."Under the sunlight from the cave entrance, there are so many murals and colored sculptures that have never been seen before, which are overwhelming and colorful … …”

A family of three lives in the Mogao grottoes.

　　The family lives in a room in the middle temple of the Thousand Buddha Cave. I ate the big pot rice in the canteen, and every meal must be accompanied by salt and vinegar to neutralize the local alkaline drinking water.

　　In Dunhuang, Chang Shana got up early every day, practicing calligraphy first, then learning French, and asked Dong Xiwen to tutor Chinese and Western art history, and Su Yinghui to tutor China art history. At the request of her father, she went to the cave to copy murals every day, just like adults.

　　"Dad asked me to start with objective copying and then take finishing copying as the standard.Visit all the key murals in the representative caves of the Northern Wei, Western Wei, Sui, Tang, Five Dynasties, Song and Yuan Dynasties.And understand the historical background of murals in copying, and accurately grasp the era style of murals in past dynasties. "Chang Shana said that she climbed into the cave on the centipede ladder every day, and when the morning sunlight came in directly, she lit up the colorful walls, and she began to paint cheerfully. In the desert, she practiced."I have no academic qualifications in the first stage of my artistic life.."

　　"National, scientific and popular"

　　From 1948 to 1950, Chang Shana was invited by Ye Lihua, a Canadian Jew, to study at the Art School of the Boston Museum of Art.. At the end of 1950, under the influence of progressive students studying in the United States, Chang Shana resolutely gave up his unfinished studies in the United States and returned home early.

　　The first thing she did when she returned to China, she assisted her father, Chang Shuhong, and held a party on the Wumen Gate Tower in Beijing.“Dunhuang Art Exhibition "In this exhibition, sheReceived Liang Sicheng and Lin Huiyin.After visiting the Dunhuang Art Exhibition, they decided to hire Chang Shana as the teaching assistant of the Arts and Crafts Teaching and Research Group of Tsinghua University Construction Department. It was also from then on that she embarked on the road of arts and crafts and art design.

Prepare for "Dunhuang Art Exhibition"

　　In the construction department of Tsinghua University, Chang Shana accompanied Lin Huiyin to visit cloisonne, porcelain-burning and other craft factories that were on the verge of closure at that time.A number of novel patterns with national style and convenient production were designed..

　　In 1952, the "Asia-Pacific Regional Peace Conference" was held in Beijing. Under the guidance of Lin Huiyin, Chang Shana designed a silk headscarf with the pattern of Dunhuang algae wells as a gift for delegates from various countries.

　　In 1953, Chang Shana was transferred to the Department of Practical Fine Arts of the Central Academy of Fine Arts.In 1956, the Central Academy of Arts and Crafts (now Tsinghua University Academy of Fine Arts) was established and Chang Shana was transferred to the Department of Dyeing and Weaving.Teaching basic courses of pattern and dyeing and weaving design.

In 1996, Chang Shana delivered a speech at the "Art Design Exhibition of Central Academy of Arts and Crafts".

　　From 1958 to 1959, in order to celebrate the 10th anniversary of the founding of New China, Premier Zhou Enlai personally directed the construction of "Top Ten Buildings" in Beijing, and the Great Hall of the People was one of them.

　　"The Great Hall of the People will become the focus of political activities, which not only reflects the representatives of hundreds of millions of people discussing state affairs, but also reflects the form with China national style and the new content of building socialism under the leadership of the Communist Party of China after the founding of New China." Chang Shana recalled. Under the leadership of Lei Guiyuan, then vice president of the Central Academy of Arts and Crafts, sheParticipated in the whole process of architectural decoration design of the Great Hall of the People.. She upholds "Make the past serve the present and make foreign things serve China"Based on the design policy, combined with the consideration of structure, lighting, sound and other factors, after repeated deliberation, the design scheme of the dome light of the Great Hall of the People — — The dome light of the Great Hall, which accommodates 10,000 people, is centered on the red five-star and surrounded by radial sunflower petals, forming a group of dome light patterns symbolizing that "hundreds of millions of people are facing the light".

The great hall of the people banquet hall tianding light-decoration

　　Premier Zhou Enlai once suggested that the design of the Great Hall of the People should reflectThe principle of "national, scientific and popular". This has also become the artistic concept that Chang Shana pursues all his life..

　　From 1983 to 1998, Chang Shana was the president of the Central Academy of Arts and Crafts.In 1994, she presided over the design.The Central People’s Government presented the Hong Kong Special Administrative Region with the commemorative sculpture "Forever Blooming Bauhinia". The sculpture should be "permanent, commemorative and artistic", which should not only reflect the meaning of the commemorative sculpture given by the central government, but also take into account the meaning and form that Hong Kong is willing to accept. Chang Shana recounted that in early 1997, she and her team made a field trip in Hong Kong and found that there were many bauhinia trees all over the street. "I was really excited to see bauhinia everywhere: bauhinia is the regional flower of Hong Kong, and isn’t it also a blooming bauhinia on the regional emblem of Hong Kong?" She took many photos of Bauhinia and drew many sketches, and the prototype of the sculpture scheme came into being. The design and production lasted for half a year, and the full-scale bauhinia sculpture with a height of 9.29 meters was completed. Chang Shana deeply touched:“‘Forever blooming bauhinia ’ It will stand permanently in the square of Hong Kong Convention and Exhibition Center and become a historical symbol and memorial of Hong Kong’s return to the motherland. From this, we can comfort our predecessors again. "

Commemorative sculpture "Forever Blooming Bauhinia"

　　Don’t forget that you are from Dunhuang.

　　Chang Shuhong once wrote to Chang Shana and said, "Shana, don’t forget that you are ‘ Dunhuang people ’ 。” She practiced this sentence all her life. She copied and created tens of thousands of Dunhuang art works and tirelessly publicized Dunhuang civilization to the world.

　　In 1959, Chang Shana, Li Mianlu and Huang Nengfu used their summer vacation to go to the Mogao Grottoes to copy and sort out murals and colorful figures and costumes, and sorted them out altogether.Three hundred and twenty-eight color pictures. Limited by the conditions of the times, these materials were not published until 1986 and were namedDunhuang Costume Patterns of Past Dynasties.

　　In 2003, Chang Shana, who had retired, went to Dunhuang with four graduate students and compiled and painted.Decorative Patterns of Dunhuang in China in Past DynastiesA book.

　　In 2014, she began to holdThe world tour of "Blooming Dunhuang" shows and analyzes the pattern art of Dunhuang to people.Let Dunhuang elements enter a more popular world … …

　　In 2019, Chang Shana wonChina Federation of Literary and Art Circles“Lifelong achievement artist "Title, the award speech reads: "As the daughter of Dunhuang art, Chang Shana bears the change of the times of the organic combination of Dunhuang art research and modern art design with her special experience … …”

Chang Shana (second from right) won the honorary title of "Lifelong Achievement Artist" of China Federation of Literary and Art Circles.

　　In 2021, the first session was hosted by Gansu Provincial Department of Culture and Tourism and Tsinghua University Academy of Fine Arts."Chang Shana Design Award"The competition was launched, and based on the Silk Road culture and Dunhuang art patterns, outstanding design works were collected for global design talents.

　　In October, 2023, Chang Shana returned to Dunhuang Mogao Grottoes, awarded the "Chang Shana Design Award" and also visited his father’s grave.At the gate of Dunhuang Research Institute in Gansu, Chang Shana and Fan Jinshi met. They shook hands and took photos, and had a good talk. Chang Shana whispered a French sentence to Fan Jinshi: "C’est la vie. (This is life)." Two elderly people, who have been guarding the land of Dunhuang all their lives, said goodbye to each other.

In 2017, Chang Shana went to the warehouse of the French Ji Mei Museum and saw "The Image of Shana".

　　My son Cui Donghui said that in the past two years, my mother’s life has slowed down. She gets up early every day, but she is no longer in a hurry, just sitting in a comfortable chair, reading, listening to the news and dozing off. When you rise, you still have to draw pictures, silently drawing some patterns of grottoes restoration, which are someThe pattern engraved in her mind..

　　Occasionally, she will sing French nursery rhymes, as if recalling the deepest part of her memory. Dunhuang is the most frequently mentioned, and she and her son also said,The place I miss most in my life is Dunhuang..

Huawei’s self-developed operating system has finally been unveiled.

On August 9th, Huawei Consumer Business officially released its brand-new distributed operating system "HarmonyOS OS" based on microkernel and facing all scenarios to the whole world at its global developer conference.

Huawei said that HarmonyOS OS is the product of welcoming the era of full-scene experience, and will give full play to its advantages of lightweight, compact and powerful functions, and take the lead in applying it to smart terminals such as smart watches, smart screens, vehicle-mounted equipment and smart speakers, and strive to build a cross-terminal integration and sharing ecosystem, reshape a safe and reliable operating environment, and create a new experience of full-scene smart life for consumers. In other words, Huawei’s smart terminal will use its own operating system in the future.

"As early as ten years ago, Huawei began to think about facing the future era of full-scenario wisdom. Users need a new experience that is cross-hardware, cross-platform and seamless, which completely breaks through the physical space." Yu Chengdong, CEO of Huawei’s consumer business, said when introducing the original intention of HarmonyOS’s OS development: "With the advent of the era of full-scenario wisdom, Huawei believes that it is necessary to further improve the cross-platform capability of the operating system, including the ability to support full-scenario, cross-device and platform, and the ability to cope with low latency and high security challenges. Therefore, the embryonic form of HarmonyOS OS has gradually formed. It can be said that the starting point of HarmonyOS OS is different from Android and iOS. It is a brand-new distributed operating system based on microkernel and facing the whole scene, which can meet the requirements of smooth experience of the whole scene, trusted security at the architecture level, seamless collaboration across terminals and multi-terminal deployment at one time. HarmonyOS should be born in the future. "

According to Huawei, HarmonyOS OS is designed to meet the high-standard connection requirements of intelligent experience in the whole scene, and it has four system solutions.

First of all, the distributed architecture is used for terminal OS for the first time, which can realize seamless collaborative experience across terminals. HarmonyOS OS’s "Distributed OS Architecture" and "Distributed Soft Bus Technology" shield the application developers from the realization difficulty of the underlying technology of the corresponding distributed application through the four capabilities of public communication platform, distributed data management, distributed capability scheduling and virtual peripherals, so that developers can focus on their own business logic and develop cross-terminal distributed applications like developing the same terminal, and also enable the end consumers to enjoy the seamless experience brought by the powerful cross-terminal business collaboration capability for various usage scenarios.

Secondly, it is determined that the delay engine and high-performance IPC technology can realize the natural fluency of the system. HarmonyOS OS solves the problem of insufficient performance of the existing system by using two technologies: deterministic delay engine and high-performance IPC. The delay engine can allocate the priority and time limit of task execution in the system for scheduling before task execution, and the task resources with high priority will give priority to scheduling, and the application response delay will be reduced by 25.7%. The compact structure of HarmonyOS microkernel greatly improves the performance of IPC (Inter-process Communication), and the efficiency of inter-process communication is 5 times higher than that of the existing system.

Thirdly, remould the trustworthiness and security of terminal equipment based on microkernel architecture. HarmonyOS OS adopts a brand-new microkernel design, which has stronger security features and low latency. The basic idea of microkernel design is to simplify the kernel function, realize system services as much as possible in the user mode outside the kernel, and add mutual security protection. Microkernel only provides the most basic services, such as multi-process scheduling and multi-process communication.

HarmonyOS OS applies microkernel technology to trusted execution environment (TEE), and reconstructs trusted security through formal methods. Formal method is an effective means to verify the correctness and no loopholes of the system from the source by mathematical methods. Traditional verification methods, such as functional verification and simulated attack, can only be verified in selected limited scenarios, while formal methods can verify all software running paths through data models. HarmonyOS OS applies formal method to terminal TEE for the first time, which significantly improves the security level. At the same time, because the code amount of HarmonyOS OS microkernel is only one thousandth of that of Linux macro kernel, its attack probability is also greatly reduced.

Finally, the unified IDE supports one-time development and multi-terminal deployment to realize cross-terminal ecological sharing. HarmonyOS OS relies on multi-terminal development IDE, multi-language unified compilation, distributed architecture Kit to provide screen layout controls and automatic adaptation of interaction, support control drag and drop, and preview-oriented visual programming, so that developers can efficiently build multi-terminal automatic running App based on the same project, realize real one-time development and multi-terminal deployment, and realize sharing ecology among devices. Huawei Ark Compiler is the first static compiler to replace Android virtual machine mode, which allows developers to compile high-level languages into machine code at one time in the development environment. In addition, Ark compiler will support multilingual unified compilation in the future, which can greatly improve the development efficiency.

Huawei also announced the evolution roadmap of HarmonyOS kernel and OS, and will take the lead in using HarmonyOS OS 1.0 in the smart screen products launched this year. In the next three years, in addition to improving related technologies, HarmonyOS OS will be gradually applied to more intelligent devices such as wearable devices, smart screens and car machines.

At the same time, in order to rapidly promote the ecological development of OS in HarmonyOS, HarmonyOS OS will open its source to developers all over the world, and promote the establishment of an open source foundation and an open source community, so as to jointly promote the development of HarmonyOS with developers and make suggestions on industrial or technological development through discussion.

Yu Chengdong believes that China already has a sound application ecology and a huge user base. In the future, Huawei will rely on China to build the HarmonyOS OS ecosystem globally. By focusing on new values, it will open up its core capabilities in communication, photography, full scene and AI, and work with ecological partners from all walks of life to create applications and services with better consumer experience, inject new vitality into the industry, and create a new experience and ecology with full scene intelligence. "We believe that the launch of HarmonyOS OS will greatly enhance the vitality and ecology of the industry. We welcome global developers to actively support HarmonyOS’s OS ecological construction and jointly create a full-scenario intelligent life experience for consumers. ".