Musk became the first person in history to lose $200 billion.

  Beijing, January 1 (Xinhua) According to Bloomberg News, Tesla and Twitter CEO Musk became the first person in history to lose $200 billion due to the sharp drop in Tesla’s share price.

  According to the Bloomberg Billionaires Index, after Tesla’s share price plummeted in recent weeks, the 51-year-old Musk’s wealth plummeted to $137 billion. Musk’s net worth peaked on November 4, 2021, when it was estimated to be $340 billion, and has been shrinking since then. In early December 2022, bernard arnault, the chairman of Louis Vuitton Group, briefly surpassed Musk to become the richest man in the world.

  According to reports, Tesla’s share price fell sharply in 2022, falling by 65% for the whole year. Musk also sold a lot of Tesla shares in 2022 to help pay for the $44 billion he spent on acquiring Twitter.

  The decline in Tesla’s share price is particularly related to investors’ concerns that Musk will pay more attention to Twitter than electric vehicle production.

  Musk refuted everyone’s concerns about Tesla and repeatedly criticized the Fed for raising interest rates at the fastest rate in a generation on Twitter.

  "Tesla’s execution is better than ever!" Musk tweeted on December 16, 2022. "We can’t control the Fed. That’s the real problem."

  Musk had previously borrowed heavily from Tesla shares, but recently warned that it was dangerous to borrow money in a panic market.

Milk Tea Offering "Later Us" Roadshow Twenty Years of Couples Proposing Marriage on the Spot

1905 movie network news On April 13th, director Rene Liu made a surprise appearance on Zhengzhou campus to build momentum for the upcoming film on April 28th. During the warm-up video, some viewers kept holding up their mobile phones to help Rene Liu. When Rene Liu appeared, fans shouted his name resounded through the auditorium. "Later Mail" also continues to convey the story of you and me. The couple who have been in love for 20 years proposed marriage on the spot under the witness of Rene Liu to make up for the regrets many years ago. The truest love between them also touched the students present and shouted: "I want this kind of love, too. “

At the end of the activity, a chorus of thousands of people supported Rene Liu’s film. The students at the scene said that only a director with temperature can make a good-looking film. Rene Liu also said that it was the strength given by everyone that enabled her to go on bravely. As of 20: 00 on the 13th, the total number of indexes that "Later Us" wants to see on the ticketing platform has exceeded 1 million, leading the May 1st file. The film "Later Us" is directed by Rene Liu and produced by Zhang Yibai, starring Jing Bo Ran and Zhou Dongyu, and will be released on April 28th.

 

Rene Liu "Yu" saw "Later Us" as a warm director.  

Couples who have been in love for 20 years propose marriage on the spot and sing with milk tea in person.

Before the activity started, many students were waiting for the appearance of Rene Liu, and some students were waiting for the arrival of Rene Liu in the rain. The roadshow chose to come to the school because Rene Liu said that he liked coming to the campus and was very happy as soon as he entered the school. She was deeply touched by the fearless character of young people, and at the same time, they were full of hope and let her experience the breath of youth again. She also said: "Young people can be brave and crazy about love. “

Today, a couple who have been in love for 20 years at the scene also let the students witness the real "crazy for love." Boys sometimes miss their anniversary because they are too busy at work, but he will deliberately take time to arrange a simple meal for them and say a simple "happy anniversary", which is warm and touching. The boy has been regretful because he didn’t formally propose to his wife. He proposed to show his love for his wife on the spot under the witness of Rene Liu. Rene Liu couldn’t help but sing for them personally. The scene was moved and laughed. The students present said: "I also want this kind of love." These real stories are exactly the feelings that Rene Liu wants to convey, and the stories of the public are the most touching, which coincides with his original intention of filming.

A fan at the scene has been silently supporting milk tea with his own actions, doing public welfare with his meager strength and helping more people. He said: "Because the warmth I got was given to me by milk tea, I think a warm director will bring a group of caring fans, and a warm director will make a good movie. "Rene Liu also responded with emotion:" My fans always give me a lot of encouragement, and we all treat each other sincerely. I often feel more powerful because of your message or every look, and want to do more things that we can do together. “

At the end of the activity, the students at the scene joined in chorus to support their films, and the fans call shouted "I called for the later us in Zhengzhou" to express their love and sincerity. The warm voice gave Rene Liu a lot of strength and made the audience look forward to the early release of The Later Us.

 

Rene Liu shouted from a distance to thank Mayday.  

"Later We" wants to see the index break one million and lead the May 1st gear.

By 20: 00 on the 13th, the movie "Later Us" had a total index of more than 1 million on the ticketing platform, leading the May 1st file. On May Day, the opening song of the movie "Later Us", which was re-arranged in the "Wet Tears" version, once again ignited everyone’s inner feelings. In an interview with Zhengzhou media, Rene Liu said: "At the end of the film, A Xin sent me a message saying that he had rearranged and made a version of Later Us, so that I could listen to it and see if it could be used. After listening, it made me feel that the decision to use Later Us as the title was too correct. Mayday interpreted a different feeling this time. Thank you very much for lending me the title and re-composing the music for me. “

The film "Later Us" tells the story of a couple’s sweet abuse for ten years: Lin Jianqing (Jing Bo Ran) and Fang Xiaoxiao (Zhou Dongyu) meet by chance on the train home for the New Year. They worked hard together in Beijing, from heartache to mutual affection, and then began a sweet life, hugging and warming in the cold silence. Then, they broke up and lived apart from each other. Ten years later, seeing Qing and Xiao Xiao meet again by chance on the plane, it is also very curious how their story will continue. The film "Later Us" will be released on April 28th.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The word "volume" is the most distinctive label in today’s automobile industry. At the moment when the automobile market is scrambling to occupy the forefront of the market, the competitive direction of many cars is not only to configure the volume value, but also to be intelligent. However, many domestic new energy vehicles, such as ACC adaptive cruise system, have become standard, and the direction of the next volume of the car company is bound to be some more advanced intelligent driving assistance systems.

  I, born in the all-electric digital platform, has four technical characteristics, such as high efficiency, high performance, high intelligence and high security. With high intelligence, it also has a high-level intelligent driving assistance system. The biggest difference between it and the general intelligent driving assistance system is that it has added a higher-level integrated adaptive cruise enhanced version and high-speed pilot intelligent driving assistance function, and the more detailed driving assistance action details from point A to point B. What will its performance be like? In the magic mountain city of Chongqing in 8D, let’s experience it.

  On the deep blue SL03i, how about the hardware of Zhijia?

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The dark blue SL03i we test-drive is equipped with a variety of sensing components, including 5 millimeter-wave radars, 12 ultrasonic radars, 6 micro-touch sensors, high-precision satellite system, capacitive touch-sensitive steering wheel sensor, 10 smart cameras with different pixels and different viewing angles inside and outside the car, and a DMS camera. Obviously, this is a low-cost intelligent driving hardware scheme that is not pure vision or laser radar. The cooperation of various sensing components can give full play to their respective advantages and realize 360-degree all-round monitoring.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  In addition to hardware, the intelligent driving system of Deep Blue SL03i not only provides conventional maps and high-precision maps provided by Gaode, but also has a large-scale data pool. Based on a large number of open road tests, a large number of data accumulation and simulation training, as well as continuous optimization of algorithms and integration of software and hardware, the paper parameters and actual experience of this system can achieve a good result.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Deep blue SL03i has both traditional dashboard and AR-HUD. Its imaging size is equivalent to 53 inches, and the information that can be displayed here is very basic but critical. More finely on the central control screen, it shows the surrounding road conditions very accurately. Vehicles, lanes and obstacles will be displayed, all thanks to the capture and identification of the surrounding environment by the on-board hardware system.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The car system supported by Qualcomm Snapdragon 8155 can provide more critical computing power for intelligent driving. In addition to the highly intelligent IACC-L integrated adaptive cruise enhanced version, it is also equipped with NID pilot intelligent driving assistance system, which is a set of driving assistance system based on navigation path. It relies on high-precision maps to achieve pilot-assisted driving on supported expressways and some urban express sections, and it can achieve pilot-assisted driving from point A to point B on the road, which can achieve more advanced self-driving.

  Our experience just happened to catch up with Monday, and it was still in the mountain city of Chongqing, which is known as the 8D magic city and may be the most complicated road network in the world. The experience of assisted driving on such complicated and changeable road conditions with dense traffic and frequent road construction is a great test of the intelligent driving skills of Deep Blue SL03i. In fact, except for some high-speed sections, the occasional urban road conditions in Chongqing also intermittently support the coverage of high-precision maps. So what is its actual performance here?

  Urban Expressway+Expressway Intelligent Driving Experience

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Under ideal conditions, this intelligent driving system of Deep Blue SL03i can make the vehicle travel from point A to point B automatically according to the route set by navigation. In this process, it can not only overtake the slow-moving vehicle, avoid danger, but also choose a better route independently. The experience is actually very close to automatic driving. However, it should be noted that under the current technical level and the requirements of laws and regulations, all functions are only auxiliary, and the driver can’t be the shopkeeper of cutting.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Specific to IACC-L, the operation of activating the system is very simple. When the vehicle drives to a road covered by a map, a steering wheel icon will pop up on the dashboard to remind you that you can turn on the function. After turning on, the vehicle can automatically drive according to the destination set by navigation. In actual use, the IACC-L startup operation of Deep Blue SL03i is quite simple. Like most cars, the system can be successfully activated by continuously dialing the electronic gear twice after being prompted, and the adjustment of the following distance and speed can be completed through the buttons on the left side of the steering wheel.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  It is worth mentioning that in Chongqing, where traffic jams are frequent, when the driver turns on the function setting of high-speed pilot intelligent driving assistance or integrated adaptive endurance assistance, the gear will be the lowest gear "1st gear", so the following distance will be more in line with the driving habits of actual users. Officials say that the minimum following distance in this state can be controlled at 2m, and it is more difficult to be "jammed" by other vehicles.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The area covered by high-precision map on high-speed will display the red stamp of "NID" on the map, and when driving here, the system will automatically switch from IACC-L integrated adaptive cruise enhanced version to NID high-speed navigation assistance. Compared with the integrated adaptive cruise enhanced version, the biggest difference of this high-speed navigation aid is that it can realize automatic ramp up and down and route planning. On the expressway, its function is basically the same as that of automatic driving.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  This system can automatically realize the self-adaptive cruise with lane centering and intelligent adjustment with the car, and realize automatic or commanded steering and intelligent deceleration by identifying speed limit signs in qualified corners. Its logic of judging and responding to the action of the preceding car is very old for drivers, so you don’t have to worry that any deceleration action of the preceding car will make your car have a huge nervous reaction.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Not all traffic participants on the road follow the rules. Facing the sudden sideways situation, the car can always try its best to avoid it at the first time. Deep blue SL03i can comfortably control the vehicle to slow down to a safe speed according to the speed limit signs appearing in tunnels/ramps/bends. Like an old driver, he will try his best to stick to the edge of the lane to make a smart shift, or try his best to brake and slow down, so as to prevent problems to the greatest extent, but he will never use the bypass to avoid obstacles.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The timing of intelligent lane change is optional, and it is cautious under standard conditions. When there is no car on the right rear, its lane change action is very textbook, and the timing and speed of lighting, turning and merging are very regular. However, in Chongqing, the car will only change lanes when the rear side is safe and the conditions are met. The threshold is similar to that of drivers who leave the novice period. The game is rather timid. In case of special circumstances, it will make timely corrections during the lane change process, keep a relative distance from the preceding car, and then accelerate the distance after completing the lane change.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  When the speed of the preceding vehicle is too slow and there is road space on both sides, the system will judge the traffic situation and decide whether to change lanes and overtake. It is also optional. Under normal circumstances, its automatic lane change does not require a long safety margin, and the requirements for the distance between the front and rear vehicles on both sides of the lane are not great. The decision logic of the system is very human, and the timing is very human, and there will be no problem of frequent and urgent lane change.

  Occasionally, on particularly congested roads, the logic of the system actually puts safety first. In the face of crowded congested roads and other vehicle drivers without zipper traffic habits, the system will occasionally appear indecisive, and the response of the system will appear a little twitchy. When the car is implemented, there will be a big swing or pitching action, but even the old driver will not be able to handle this scene well.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The system is also skilled in the choice of roads in and out of the ramp. According to the map and congestion, it will change to the exit lane in advance. When passing through the ramp, the overall response of the car is very decisive, and the speed will also drop to a reasonable range. The overall performance is very sophisticated, and it gives you enough confidence. You don’t have to worry about the problem that the curve with large curvature can’t turn around or snake back and forth in the lane to correct the driving direction.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  In the case that the continuous off-ramp intersection may be missed continuously, deep blue SL03i can accurately judge the congestion intention of other cars, and can choose to slow down and yield independently on the premise of safety. Deep blue SL03i can monitor and predict the behavior of surrounding vehicles in real time during the process of traffic jam and the import and export of the intersection ramp, and always merge the vehicles as safely as possible until you are reminded that you must take over manually.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  When passing through some ramps with narrow radians, the dark blue SL03i can also drive in and out very calmly, and the steering wheel turns silky all the time, and there is almost no line pressing, and the whole acceleration and deceleration are controlled properly, so as to avoid the uncomfortable feeling of the drivers and passengers pitching back and forth and swinging left and right, and bring users a smooth and stable driving experience.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The high-speed navigation system is based on the coverage of high-precision maps and services, and in areas not covered by high-precision maps, the system will automatically downgrade to the mode of integrated adaptive cruise enhanced version and remind drivers to be alert to safety, and then the integrated adaptive cruise enhanced version will automatically upgrade to high-speed navigation assistance as long as it drives into the road section with high-precision maps that meet the service coverage again.

  Summary:For today’s experience, most of the time we experience is on the expressway or expressway in Chongqing. Although it seems simple, considering the complexity of Chongqing’s own traffic, it is really not a simple thing to handle such a scene well. The deep blue SL03i does ensure both safety and traffic efficiency in most of the time, which is quite surprising.

  What needs to be considered is that, judging from this set of intelligent driving ability, its performance this time does not lose some models that focus on high-level intelligent driving at a price of 300,000 yuan, and even has certain advantages in details. Considering the starting price of Deep Blue SL03i, no matter which way it goes public in the future, the price will make technology equal, which is probably its greatest advantage.

Jinan BMW i5 price reduction news! The latest offer is 369,900 yuan. If you miss it, you won’t have it.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

宝马i5头图

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

宝马i5正侧

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

宝马i5中控全图

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

宝马i5发动机舱

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

Jetta VS5 guides the buried "joint venture car"

In appearance, the shape of this car is very beautiful, and the design of the front face is very distinctive. The middle net adopts a hexagonal design with a large logo embedded in the middle, while the middle net also adopts a hexagonal design, and the interior adopts a lattice layout. Moreover, on both sides of the middle net, the headlights are very sharp in shape and support height adjustment. This function can further improve the lighting effect of this car, and the air intake below is also designed in a penetrating way.

In the interior design, it is still familiar with the popular style, but it is more refined in some details. The center console is made of a large area of black piano paint, and chrome trim strips are added in the central control position, which improves the texture of the car to a certain extent. The layout of the central control is relatively simple, and a small number of physical buttons and multimedia knobs are added in the center console to enhance the scientific and technological atmosphere in the car. In terms of materials and workmanship, Jetta vs5 has also reached the level that this level model should have, with a large area of hard plastic and soft.

The length, width and height are 4418×1841×1616mm respectively, and the wheelbase has reached 2630mm. In the same class, the wheelbase of Jetta VS5 ranks 181st. The skylight of Jetta VS5280TSI automatic flagship high-gloss version provides a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, the trunk volume of Jetta VS5 ranks 98th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Jetta VS5 is equipped with a combination of 1.4 turbocharged engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Jetta VS5′ s official measured zero-acceleration score is 10S, ranking 189th among more than 800,000 SUV models.

Jetta VS5 has complete active/passive safety configuration, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Jetta VS5, you can go to the Easy Car Jetta VS5 Forum and browse the messages of users who have bought this car in history.

It is reported that AITO has a sales target of 600,000 vehicles for the whole year next year, and plans to release and mass-produce M8 models.

On December 26 th, according to @ LatePost, AITO asked the world in 2024.The annual sales target is 600,000 vehicles.The M8 is planned to be released and mass-produced next year, when at least four models will be on sale. AITO has communicated the above sales targets to upstream supply chain manufacturers.

Cyrus responded: "The sales target is dynamically adjusted according to the internal and external environment. The goal of our joint business with Huawei to achieve production and sales of one million vehicles in 2026 has not changed. We hope to take a solid step next year."

IT House previously reported that Huawei today launched a brand-new model, the M9, with an official guide price of 469,800 yuan.Two hours on the market will definitely break through 10,000..

The length, width and height of the new car are respectively 5230/1999/1800mm, with a wheelbase of 3110mm.. The wind resistance coefficient is 0.264, and five colors are available, including two solid colors and three double colors.

The 0-100km/h acceleration time of the M9 pure electric version is only 4.3s, and that of the extended range version is 4.9s. It is equipped with 4-piston fixed calipers, and the braking distance of 100-0km/h is only 34.9m, and the maximum torques are 673N?m and 675N?m respectively. The M9 series of Wenjie is equipped with owl enhanced steering technology with a turning radius of only 5.8m..

The pure electric version is equipped with Huawei’s "Whale" 800V high-voltage battery platform, with a battery life of 150km for 5 minutes and an 800V high-voltage silicon carbide high-efficiency motor.CLTC has a comprehensive endurance of 630km..

The M9 extended range version provides 52-kilowatt-hour and 42-kilowatt-hour versions.The comprehensive endurance of CLTC reached 1402km and 1362km respectively.The pure battery life is 275km and 225km respectively.

Related reading

The official release of M9: equipped with Huawei’s latest full-stack technology solution, starting from 469,800 yuan.

Is the Cadillac XT5 worth buying? Configuration and power are the highlights.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Interview with Xiaomi Commercial Marketing Chen Gaoming: The advertising marketing environment has changed. Where is the next new marketing highland? | Connection growth

Source: connected Insight

Wen/Yue Tang

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

Chen Gaoming, General Manager of Commercial Marketing Brand of Xiaomi Internet Business Department

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

Tuyuan Xiaomi Marketing Exploration Video Number

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

Xiaomi OTT creative boot, figure source Xiaomi marketing exploration video number

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

"Woxiang AR World" dual-screen interaction

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Merrill Lynch x Xiaomi AIoT

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

Hangzhou FAW-Volkswagen CC price reduction news! The discount is 34,000, and the quantity is limited.

[car home Hangzhou Preferential Promotion Channel] At present, preferential activities are being carried out in Hangzhou, with the highest preferential amount reaching 34,000 yuan and the lowest starting price of 190,900 yuan. For interested friends, you may wish to click "Check the car price" in the quotation form and strive for higher discounts.

杭州地区一汽-大众CC降价消息!优惠3.4万,数量有限

FAW-Volkswagen CC has a fashionable and dynamic design, and its front face adopts a wide air intake grille with sharp LED headlights, showing a strong sporty atmosphere. The body lines are smooth, and the overall style is full of strength and fashion elements, making it an ideal choice for many consumers.

杭州地区一汽-大众CC降价消息!优惠3.4万,数量有限

FAW-Volkswagen CC presents elegant and smooth body lines with its length, width and height of 4865*1870*1459mm and wheelbase of 2841 mm.. The front tread is 1586mm, and the rear tread is 1572 mm. With 245/45 R18 tires and exquisite rims, it shows the perfect combination of dynamic and fashion.

杭州地区一汽-大众CC降价消息!优惠3.4万,数量有限

The interior of FAW-Volkswagen CC is fashionable and full of science and technology. The center console is equipped with a 9.2-inch high-definition touch screen, which supports voice recognition control of multimedia systems, navigation, telephones and air conditioners. The steering wheel is made of genuine leather, with manual up-and-down and forward-and-backward adjustment functions, providing drivers with a comfortable operating experience. The front seat is made of leather /Alcantara mixed material, which provides heating function. The main and auxiliary seats can be adjusted back and forth, height adjustment (4-way) and lumbar support (4-way), which greatly improves the riding comfort. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for front and rear passengers to charge electronic equipment. The rear seats support proportional tilting, which increases the practicability and flexibility of the vehicle.

杭州地区一汽-大众CC降价消息!优惠3.4万,数量有限

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320 N m. It is equipped with a 7-speed wet dual-clutch gearbox to provide drivers with strong power and smooth shifting experience.

It is said that the appearance design of FAW-Volkswagen CC is impressive, the body lines are simple and powerful, and the large air intake at the front and the unique rear design give the vehicle a unique sense of domineering. This design not only leaves a deep impression on the eyes, but also makes the car a focus on any occasion.

Grab the fresh experience and experience the Guangzhou Automobile Ai ‘an model after the bid change.

On November 20th last year, at the Guangzhou Auto Show, "Guangzhou Automobile Ai ‘an" announced its independent operation and built a high-end technology brand in an all-round way. Subsequently, Gu Huinan, general manager of Guangzhou Automobile Aian, officially announced that the company had changed its name to "Guangzhou Automobile Aian New Energy Automobile Co., Ltd.", and "Guangzhou Automobile Aian" would be positioned as a high-end intelligent electric vehicle brand. At present, Guangzhou Automobile Ai ‘an has released the fourth new car of Ai ‘an family, Ai ‘an Y, and the careful audience should notice that Ai ‘an Y has replaced a brand-new logo.
Less than half a year later, on April 16th, the safety model of GAC Ai officially switched the brand-new LOGO and body logo, and the logo of a single model was updated by more than 20 places. At present, vehicles with brand-new logos have been mass-produced and come to the store one after another. Xiaobian also took the lead in going to the store to experience GAC Ai ‘an after the rebranding.

First of all, let’s look at the mature and stable GAC Aion S.
After the rebranding, the biggest change in the appearance of AION S cancels the previous closed grille shape, adopts a larger air inlet shape, and the front face lines are sharp and sharp. The chrome trim is connected with the T-shaped headlight group. The "cloud arrow" design is highly recognizable.
Guangzhou Automobile LOGO was cancelled at the rear, and Guangzhou Automobile Aian with the same brand name "AION" was added at the rear to replace Guangzhou Automobile Chuanqi, fully highlighting the exclusive logo of "Guangzhou Automobile Aian" brand and "AION" model family. (According to the shop assistant, the combination of AI and ON represents the arrival of love and intelligence at the same time, and the car has become a "smarter companion" in life.) Overall, the design of Guangzhou Automobile Aian S is mature and stable, but
It is worth mentioning that AION S has continued to dominate the list in recent months.
Pure electric
Compact car sales list! The cumulative total sales volume has reached 86,568 units, and it is also the first pure electric vehicle to enter the TOP 10 sales volume of China brand cars.
The world’s first 5G car-ean AINO V
The appearance continues the family brand design, and the front face of the "Mecha Beast" highlights the sense of science and technology. The light group of the "Mecha Beast" adopts the eyebrow-eye combination of split structure and parametric grille, which is more recognizable and sci-fi. AION V makes the front face stand up by raising the chassis, which makes the overall visual effect even better. On the side, you can see that the chrome trim strips extend from the headlights to the C-pillar, and the three-dimensional waistline design makes the car look dynamic.
In configuration, AION V is equipped with China’s first integrated 5G+C-V2X vehicle intelligent communication system independently developed by GAC Ai ‘an. It is equipped with Huawei’s new generation 5G vehicle module MH5000, which has three advantages: high speed, low delay and wide connection. The dual 12.3-inch large screen, a million-level GEP 2.0 all-aluminum pure electric platform are safer, and there is an "intelligent remote parking" function that allows you to park in and out, and it is equipped with high precision. You can free your hands under the permission of regulations.
The vehicle has a total of 500 km and 600 km (NEDC working condition).
mileage
Version, in general, Guangzhou Automobile Ai ‘an AINO V has a long space and is rich in technology configuration.
Young people’s choice-Guangzhou Automobile Aian AINO Y
This time, I also saw the Guangzhou Automobile Aian AINO Y officially listed at the Shanghai Auto Show. In appearance, AION Y used the world’s first design concept of Sky City. The overall shape is simple and clear, but it has a strong sense of hierarchy. The front of the car is equipped with headlights that look like "Angel Wings".It has a high degree of recognition.
Perhaps because of the chrome trim on the front of the car, the logo seems to be bolder than its three brothers (AINO S, AINO V, AINO LX)! The logo is directly hollowed out in the middle, which further highlights the logo.The "G" and the inner ring are matched with a bright "AION blue" tone.In terms of body size, the length, width and height of AION Y are 4410/1870/1645mm respectively, and because the new car adopts the design of "four wheels and four corners", the wheelbase reaches 2750 mm.
The tail shape is full and simple.Dot matrix LED taillight matchingThe hollowed-out tail can add a hint of sports to the rear of the car. The design of line cutting can also form a good echo with the design of front face.
AION Y’s overall interior design belongs to a relatively simple style, and the center console uses a lot of straight lines, giving people a very comfortable feeling. The materials used in the work are also very particular, which can bring a good texture. The "G" LOGO on the steering wheel is replaced by the word "AION", and some details are decorated with contrasting colors. In addition, AION Y also provides a variety of spatial layout design, for example, after the front seats are completely flat, it can be transformed into a 1.8m double bed room. As long as you buy a projector+curtain, you can become a private small cinema, which is really practical in the self-driving journey. In addition,AION Y is also equipped with ADiGO 2.0 automatic driving assistance system, which can greatly reduce the fatigue of long-distance driving.
Although AION Y’s body size is not large, but inside the car,Excellent performance in space.In particular, there is plenty of legroom in the back row. What deserves praise is the endurance of AION Y. Before that, the first electric network had a endurance test, and the model with a cruising range of 600km ran 510 km on the road combining high-speed and urban areas under the condition of driving an air-conditioned car with two passengers!
From the appearance of the car body, the front part of the safety department of Guangzhou Automobile Company, compared with the original "G" LOGO, the brand-new "G" logo adopts a smart, flat and lightweight design, which is more conducive to the spread of the Internet, and this bid change is also more conducive to the younger generation, thus achieving the purpose of marketing.At the same time, it also marks another milestone step for GAC Ai ‘an after its brand independence.
Since its establishment in July 2017, GAC Aian has always adhered to the guidance of scientific and technological innovation, bringing good products and services to users, and the advanced, fun, trendy and high-quality brand genes have gradually taken root in people’s hearts.
Nowadays, Guangzhou Automobile Ai ‘an, which is positioned as a high-end smart electric vehicle brand, has also initiated comprehensive innovation and change from five dimensions: R&D, intellectual creation, industrial chain, marketing service model and organizational culture.
Facing the future, GAC Aeon will continue to evolve.
Finally, I remembered Xiao Yong, deputy general manager of Guangzhou Automobile Ai ‘an, who said, "In fact, those who do company development will find out in the end that they still take customer demand as the only focus and leave a mark on customers’ minds.".
Now, after the rebranding, Ai ‘an will show the exclusive logo of the "AION" family to the users at all times, as if it is sworn that Guangzhou Automobile Ai ‘an will start a new journey and forge ahead!

END

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