The word "volume" is the most distinctive label in today’s automobile industry. At the moment when the automobile market is scrambling to occupy the forefront of the market, the competitive direction of many cars is not only to configure the volume value, but also to be intelligent. However, many domestic new energy vehicles, such as ACC adaptive cruise system, have become standard, and the direction of the next volume of the car company is bound to be some more advanced intelligent driving assistance systems.

　　I, born in the all-electric digital platform, has four technical characteristics, such as high efficiency, high performance, high intelligence and high security. With high intelligence, it also has a high-level intelligent driving assistance system. The biggest difference between it and the general intelligent driving assistance system is that it has added a higher-level integrated adaptive cruise enhanced version and high-speed pilot intelligent driving assistance function, and the more detailed driving assistance action details from point A to point B. What will its performance be like? In the magic mountain city of Chongqing in 8D, let’s experience it.

　　On the deep blue SL03i, how about the hardware of Zhijia?

　　The dark blue SL03i we test-drive is equipped with a variety of sensing components, including 5 millimeter-wave radars, 12 ultrasonic radars, 6 micro-touch sensors, high-precision satellite system, capacitive touch-sensitive steering wheel sensor, 10 smart cameras with different pixels and different viewing angles inside and outside the car, and a DMS camera. Obviously, this is a low-cost intelligent driving hardware scheme that is not pure vision or laser radar. The cooperation of various sensing components can give full play to their respective advantages and realize 360-degree all-round monitoring.

　　In addition to hardware, the intelligent driving system of Deep Blue SL03i not only provides conventional maps and high-precision maps provided by Gaode, but also has a large-scale data pool. Based on a large number of open road tests, a large number of data accumulation and simulation training, as well as continuous optimization of algorithms and integration of software and hardware, the paper parameters and actual experience of this system can achieve a good result.

　　Deep blue SL03i has both traditional dashboard and AR-HUD. Its imaging size is equivalent to 53 inches, and the information that can be displayed here is very basic but critical. More finely on the central control screen, it shows the surrounding road conditions very accurately. Vehicles, lanes and obstacles will be displayed, all thanks to the capture and identification of the surrounding environment by the on-board hardware system.

　　The car system supported by Qualcomm Snapdragon 8155 can provide more critical computing power for intelligent driving. In addition to the highly intelligent IACC-L integrated adaptive cruise enhanced version, it is also equipped with NID pilot intelligent driving assistance system, which is a set of driving assistance system based on navigation path. It relies on high-precision maps to achieve pilot-assisted driving on supported expressways and some urban express sections, and it can achieve pilot-assisted driving from point A to point B on the road, which can achieve more advanced self-driving.

　　Our experience just happened to catch up with Monday, and it was still in the mountain city of Chongqing, which is known as the 8D magic city and may be the most complicated road network in the world. The experience of assisted driving on such complicated and changeable road conditions with dense traffic and frequent road construction is a great test of the intelligent driving skills of Deep Blue SL03i. In fact, except for some high-speed sections, the occasional urban road conditions in Chongqing also intermittently support the coverage of high-precision maps. So what is its actual performance here?

　　Urban Expressway+Expressway Intelligent Driving Experience

　　Under ideal conditions, this intelligent driving system of Deep Blue SL03i can make the vehicle travel from point A to point B automatically according to the route set by navigation. In this process, it can not only overtake the slow-moving vehicle, avoid danger, but also choose a better route independently. The experience is actually very close to automatic driving. However, it should be noted that under the current technical level and the requirements of laws and regulations, all functions are only auxiliary, and the driver can’t be the shopkeeper of cutting.

　　Specific to IACC-L, the operation of activating the system is very simple. When the vehicle drives to a road covered by a map, a steering wheel icon will pop up on the dashboard to remind you that you can turn on the function. After turning on, the vehicle can automatically drive according to the destination set by navigation. In actual use, the IACC-L startup operation of Deep Blue SL03i is quite simple. Like most cars, the system can be successfully activated by continuously dialing the electronic gear twice after being prompted, and the adjustment of the following distance and speed can be completed through the buttons on the left side of the steering wheel.

　　It is worth mentioning that in Chongqing, where traffic jams are frequent, when the driver turns on the function setting of high-speed pilot intelligent driving assistance or integrated adaptive endurance assistance, the gear will be the lowest gear "1st gear", so the following distance will be more in line with the driving habits of actual users. Officials say that the minimum following distance in this state can be controlled at 2m, and it is more difficult to be "jammed" by other vehicles.

　　The area covered by high-precision map on high-speed will display the red stamp of "NID" on the map, and when driving here, the system will automatically switch from IACC-L integrated adaptive cruise enhanced version to NID high-speed navigation assistance. Compared with the integrated adaptive cruise enhanced version, the biggest difference of this high-speed navigation aid is that it can realize automatic ramp up and down and route planning. On the expressway, its function is basically the same as that of automatic driving.

　　This system can automatically realize the self-adaptive cruise with lane centering and intelligent adjustment with the car, and realize automatic or commanded steering and intelligent deceleration by identifying speed limit signs in qualified corners. Its logic of judging and responding to the action of the preceding car is very old for drivers, so you don’t have to worry that any deceleration action of the preceding car will make your car have a huge nervous reaction.

　　Not all traffic participants on the road follow the rules. Facing the sudden sideways situation, the car can always try its best to avoid it at the first time. Deep blue SL03i can comfortably control the vehicle to slow down to a safe speed according to the speed limit signs appearing in tunnels/ramps/bends. Like an old driver, he will try his best to stick to the edge of the lane to make a smart shift, or try his best to brake and slow down, so as to prevent problems to the greatest extent, but he will never use the bypass to avoid obstacles.

　　The timing of intelligent lane change is optional, and it is cautious under standard conditions. When there is no car on the right rear, its lane change action is very textbook, and the timing and speed of lighting, turning and merging are very regular. However, in Chongqing, the car will only change lanes when the rear side is safe and the conditions are met. The threshold is similar to that of drivers who leave the novice period. The game is rather timid. In case of special circumstances, it will make timely corrections during the lane change process, keep a relative distance from the preceding car, and then accelerate the distance after completing the lane change.

　　When the speed of the preceding vehicle is too slow and there is road space on both sides, the system will judge the traffic situation and decide whether to change lanes and overtake. It is also optional. Under normal circumstances, its automatic lane change does not require a long safety margin, and the requirements for the distance between the front and rear vehicles on both sides of the lane are not great. The decision logic of the system is very human, and the timing is very human, and there will be no problem of frequent and urgent lane change.

　　Occasionally, on particularly congested roads, the logic of the system actually puts safety first. In the face of crowded congested roads and other vehicle drivers without zipper traffic habits, the system will occasionally appear indecisive, and the response of the system will appear a little twitchy. When the car is implemented, there will be a big swing or pitching action, but even the old driver will not be able to handle this scene well.

　　The system is also skilled in the choice of roads in and out of the ramp. According to the map and congestion, it will change to the exit lane in advance. When passing through the ramp, the overall response of the car is very decisive, and the speed will also drop to a reasonable range. The overall performance is very sophisticated, and it gives you enough confidence. You don’t have to worry about the problem that the curve with large curvature can’t turn around or snake back and forth in the lane to correct the driving direction.

　　In the case that the continuous off-ramp intersection may be missed continuously, deep blue SL03i can accurately judge the congestion intention of other cars, and can choose to slow down and yield independently on the premise of safety. Deep blue SL03i can monitor and predict the behavior of surrounding vehicles in real time during the process of traffic jam and the import and export of the intersection ramp, and always merge the vehicles as safely as possible until you are reminded that you must take over manually.

　　When passing through some ramps with narrow radians, the dark blue SL03i can also drive in and out very calmly, and the steering wheel turns silky all the time, and there is almost no line pressing, and the whole acceleration and deceleration are controlled properly, so as to avoid the uncomfortable feeling of the drivers and passengers pitching back and forth and swinging left and right, and bring users a smooth and stable driving experience.

　　The high-speed navigation system is based on the coverage of high-precision maps and services, and in areas not covered by high-precision maps, the system will automatically downgrade to the mode of integrated adaptive cruise enhanced version and remind drivers to be alert to safety, and then the integrated adaptive cruise enhanced version will automatically upgrade to high-speed navigation assistance as long as it drives into the road section with high-precision maps that meet the service coverage again.

　　Summary:For today’s experience, most of the time we experience is on the expressway or expressway in Chongqing. Although it seems simple, considering the complexity of Chongqing’s own traffic, it is really not a simple thing to handle such a scene well. The deep blue SL03i does ensure both safety and traffic efficiency in most of the time, which is quite surprising.

　　What needs to be considered is that, judging from this set of intelligent driving ability, its performance this time does not lose some models that focus on high-level intelligent driving at a price of 300,000 yuan, and even has certain advantages in details. Considering the starting price of Deep Blue SL03i, no matter which way it goes public in the future, the price will make technology equal, which is probably its greatest advantage.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

In appearance, the shape of this car is very beautiful, and the design of the front face is very distinctive. The middle net adopts a hexagonal design with a large logo embedded in the middle, while the middle net also adopts a hexagonal design, and the interior adopts a lattice layout. Moreover, on both sides of the middle net, the headlights are very sharp in shape and support height adjustment. This function can further improve the lighting effect of this car, and the air intake below is also designed in a penetrating way.

In the interior design, it is still familiar with the popular style, but it is more refined in some details. The center console is made of a large area of black piano paint, and chrome trim strips are added in the central control position, which improves the texture of the car to a certain extent. The layout of the central control is relatively simple, and a small number of physical buttons and multimedia knobs are added in the center console to enhance the scientific and technological atmosphere in the car. In terms of materials and workmanship, Jetta vs5 has also reached the level that this level model should have, with a large area of hard plastic and soft.

The length, width and height are 4418×1841×1616mm respectively, and the wheelbase has reached 2630mm. In the same class, the wheelbase of Jetta VS5 ranks 181st. The skylight of Jetta VS5280TSI automatic flagship high-gloss version provides a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, the trunk volume of Jetta VS5 ranks 98th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Jetta VS5 is equipped with a combination of 1.4 turbocharged engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Jetta VS5′ s official measured zero-acceleration score is 10S, ranking 189th among more than 800,000 SUV models.

Jetta VS5 has complete active/passive safety configuration, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Jetta VS5, you can go to the Easy Car Jetta VS5 Forum and browse the messages of users who have bought this car in history.

On December 26 th, according to @ LatePost, AITO asked the world in 2024.The annual sales target is 600,000 vehicles.The M8 is planned to be released and mass-produced next year, when at least four models will be on sale. AITO has communicated the above sales targets to upstream supply chain manufacturers.

Cyrus responded: "The sales target is dynamically adjusted according to the internal and external environment. The goal of our joint business with Huawei to achieve production and sales of one million vehicles in 2026 has not changed. We hope to take a solid step next year."

IT House previously reported that Huawei today launched a brand-new model, the M9, with an official guide price of 469,800 yuan.Two hours on the market will definitely break through 10,000..

The length, width and height of the new car are respectively 5230/1999/1800mm, with a wheelbase of 3110mm.. The wind resistance coefficient is 0.264, and five colors are available, including two solid colors and three double colors.

The 0-100km/h acceleration time of the M9 pure electric version is only 4.3s, and that of the extended range version is 4.9s. It is equipped with 4-piston fixed calipers, and the braking distance of 100-0km/h is only 34.9m, and the maximum torques are 673N?m and 675N?m respectively. The M9 series of Wenjie is equipped with owl enhanced steering technology with a turning radius of only 5.8m..

The pure electric version is equipped with Huawei’s "Whale" 800V high-voltage battery platform, with a battery life of 150km for 5 minutes and an 800V high-voltage silicon carbide high-efficiency motor.CLTC has a comprehensive endurance of 630km..

The M9 extended range version provides 52-kilowatt-hour and 42-kilowatt-hour versions.The comprehensive endurance of CLTC reached 1402km and 1362km respectively.The pure battery life is 275km and 225km respectively.

Related reading

The official release of M9: equipped with Huawei’s latest full-stack technology solution, starting from 469,800 yuan.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

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FAW-Volkswagen CC has a fashionable and dynamic design, and its front face adopts a wide air intake grille with sharp LED headlights, showing a strong sporty atmosphere. The body lines are smooth, and the overall style is full of strength and fashion elements, making it an ideal choice for many consumers.

FAW-Volkswagen CC presents elegant and smooth body lines with its length, width and height of 4865*1870*1459mm and wheelbase of 2841 mm.. The front tread is 1586mm, and the rear tread is 1572 mm. With 245/45 R18 tires and exquisite rims, it shows the perfect combination of dynamic and fashion.

The interior of FAW-Volkswagen CC is fashionable and full of science and technology. The center console is equipped with a 9.2-inch high-definition touch screen, which supports voice recognition control of multimedia systems, navigation, telephones and air conditioners. The steering wheel is made of genuine leather, with manual up-and-down and forward-and-backward adjustment functions, providing drivers with a comfortable operating experience. The front seat is made of leather /Alcantara mixed material, which provides heating function. The main and auxiliary seats can be adjusted back and forth, height adjustment (4-way) and lumbar support (4-way), which greatly improves the riding comfort. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for front and rear passengers to charge electronic equipment. The rear seats support proportional tilting, which increases the practicability and flexibility of the vehicle.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320 N m. It is equipped with a 7-speed wet dual-clutch gearbox to provide drivers with strong power and smooth shifting experience.

It is said that the appearance design of FAW-Volkswagen CC is impressive, the body lines are simple and powerful, and the large air intake at the front and the unique rear design give the vehicle a unique sense of domineering. This design not only leaves a deep impression on the eyes, but also makes the car a focus on any occasion.

() The business review of the Board of Directors in 2022 is as follows:

　　I. The industry in which the company is located during the reporting period.

　　(A) Analysis of industrial environment

　　1. Industry enterprise information market

　　(1) Industrial Internet

　　Industrial Internet has become an effective means to promote the high-end development of manufacturing industry, bringing new opportunities for industrial integration and development on a global scale. As a product of the deep integration of the new generation of information technology and industrial economy, the industrial Internet has been attached great importance by the CPC Central Committee and the State Council, and has been written into the government work report for four consecutive years. It has been mentioned three times in the national "Tenth Five-Year Plan", demanding the active and steady development of the industrial Internet and promoting the industrial ecological construction of "Intelligent Manufacturing in Industrial internet plus". Since 2015, China has successively issued Made in China 2025, Guiding Opinions on Actively Promoting internet plus Action, Guiding Opinions on Deepening the Integration and Development of Manufacturing Industry and Internet, and Guiding Opinions on Deepening the Development of Industrial Internet in internet plus’s Advanced Manufacturing Industry, thus forming a strategic policy system for manufacturing a strong country. At the end of 2020, the Industrial Internet Task Force issued the Industrial Internet Innovation and Development Project (2021-2023), proposing to deepen the "5G+ Industrial Internet". The Ministry of Industry and Information Technology and relevant departments have issued a large number of landing policies and measures, established an industrial Internet logo analysis system, and promoted the construction of a national-level basic platform. Local and provincial governments also responded to the call for active follow-up, established industrial Internet pilot parks, introduced fiscal policies, and promoted the digital transformation of large enterprises and the development of small and medium-sized enterprises on the cloud, and the relevant markets flourished.

　　In recent years, the development of China’s industrial Internet platform has made remarkable progress, the application level of the platform has been significantly improved, and a multi-level systematic platform system has taken shape. There are more than 50 platforms with regional and industry influence in China. There are traditional industrial technology solution enterprises such as Aerospace Cloud Network, Haier, Baoxin and Petrochemical Pacific Century to build platforms for the needs of transformation and development; There are also large-scale manufacturing enterprises such as Shugen Internet, Xugong, TCL, (), Foxconn and other independent operating companies that focus on platform operation; There are also various innovative enterprises such as Youya, Kunlun Data and Black Lake Technology to build platforms based on their own characteristics. There are also many excellent companies in innovative solutions and application models. For example, in R&D and design, companies such as Digital Generosity, Suowei and Anshi Asia Pacific have emerged. In terms of enterprise management, platforms such as UFIDA and Kingdee provide services such as cloud ERP, cloud MES and cloud CRM. In terms of application mode innovation, companies such as Shugen Internet, Tianzheng and Businessman have explored new modes and formats such as "platform+insurance", "platform+finance" and "platform+order".

　　Report to the 20th CPC National Congress of the Communist Party of China pointed out that the next five years will be a crucial period for building a socialist modern country in an all-round way. We should adhere to the theme of promoting high-quality development, promote new industrialization, promote the high-end, intelligent and green development of manufacturing industry, and promote the deep integration of digital economy and real economy. Promoting the development of industrial Internet and intelligent manufacturing is an inevitable requirement and an important way to implement the spirit of the 20th National Congress of the Communist Party of China and the objectives of the national "14th Five-Year Plan", promote the deep integration of digital technology and the real economy, and promote the high-end, intelligent and green development of manufacturing industry.

　　According to the information released at the press conference of the State Council Office in July 2022, the development of China’s industrial Internet system has achieved some remarkable results, which has supported the digital development and transformation of the country’s economy and society. At present, the industrial Internet has been widely integrated into 45 national economic categories, and the industrial scale of the industrial Internet is expected to reach 1.2 trillion yuan in 2022. At present, the industrial Internet is facing an important period of rapid development, with an annual added value exceeding one trillion yuan during the Tenth Five-Year Plan period.

　　(2) car networking

　　In terms of vehicle networking, China proposed in the 14th Five-year Plan and the Outline of Long-term Goals in 2035 to actively and steadily develop vehicle networking. At present, relying on the new infrastructure development strategy, China is actively practicing the vehicle-road-cloud collaborative development model of "smart car+smart road+collaborative cloud" based on 5G and C-V2X vehicle networking, and promoting the collaborative deployment of C-V2X vehicle networking technology and bicycle intelligence with China characteristics.

　　At present, China’s C-V2X vehicle networking is on the resonance of policy, technology and industry. The related standard system of C-V2X is becoming more and more perfect, the key technologies are constantly breaking through, and the process of industrial landing is accelerating.

　　At the policy level, the Central Committee of the Communist Party of China and the State Council’s "National Comprehensive Three-dimensional Transportation Network Planning Outline" strengthen the overall layout and coordinated construction of transportation infrastructure construction and information infrastructure, promote the deployment and application of vehicle networking, strengthen the overall planning of new infrastructure construction, and strengthen the coordination of standards related to vehicles, communications, intelligent transportation and traffic management. Eleven ministries and commissions jointly issued the Strategy for Innovative Development of Smart Cars, proposing that by 2025, the vehicle wireless communication network (LTE-V2X, etc.) will achieve regional coverage, and the new generation vehicle wireless communication network (5G-V2X) will be gradually applied in some cities and highways. The Ministry of Industry and Information Technology issued the Notice on Accelerating the Development of 5G, proposing to promote the coordinated development of "5G+ car networking". Promote the integration of the Internet of Vehicles into the national new information infrastructure construction project, and promote the large-scale deployment of LTE-V2X. The Ministry of Transport issued the "Guiding Opinions on Promoting the Construction of New Infrastructure in the Field of Transportation" to promote collaborative applications such as 5G. Collaborative construction of vehicle networking, supporting vehicle-road coordination, automatic driving, etc. At the level of industrial promotion, China’s C-V2X is entering the stage of scale deployment. Based on C-V2X technology, China has formed a complete industrial ecology including communication chips, modules, terminal equipment, roadside equipment, testing and certification, security services and so on. China held "Three Spans", "Four Spans" and "New Four Spans", "2021 C-V2X Four Spans (Shanghai, Suzhou and Wuxi)" and "2022′ Zhixing Cup ‘C-V2X Application Demonstration".And other large-scale car networking interconnection test activities prove that China has the foundation to realize the commercialization of C-V2X related technologies; Seventeen national-level test and demonstration zones, four national-level vehicle networking pilot zones and 16 "double-intelligence" pilot cities have been built nationwide, and the landing process of the vehicle networking industry has been accelerating. In addition, C-V2X has also been recognized by the automobile industry, and more than a dozen automobile companies have released mass production models. C-V2X technology has also been included in the C-NCAP Roadmap (2022 ~ 2028), which applies C-V2X technology to active safety scenes to improve driving safety.

　　As for the specific application link, there have been a large number of demonstration projects in China’s C-V2X, and some projects are really applied to users. The application of C-V2X technology has gone through different stages of development, and is gradually evolving from focusing on improving road safety and traffic efficiency to automatic driving application. C-V2X technology has been gradually integrated with ADAS technology at the level of assisted driving, which helps to improve the safety of assisted driving, improve the traffic environment and improve road traffic efficiency. At the level of autonomous driving support, in limited scenes such as mining area, port, park distribution, trunk logistics, Robotaxi and other scenes, C-V2X technology has been gradually applied to promote the full commercial landing of autonomous driving.

　　According to Garnter’s forecast and the actual development of car networking, by the end of 2025, it is estimated that the global new car loading capacity of C-V2X will reach about 162.5 million, and the market size of C-V2X module will reach 50 billion yuan. Referring to the report of Essence Securities Research Center and the national highway grade and mileage shown in the Statistical Bulletin of Transportation Industry Development in 2018 by the Ministry of Transport, by the end of 2025, the cumulative deployment of RSU is expected to be 665,000 units, and the market size of RSU equipment is expected to be 30 billion yuan, and the corresponding integration construction cost is about 30 billion yuan.

　　(3) Trusted (cloud) computing

　　With the gradual implementation of equal security 2.0 and customs security, the application scenarios of trusted (cloud) computing market are broad. At the same time, the landing rhythm of Xinchuang industry presents a development trend of "2+8+N". Under the guidance of the party and government departments, eight key industries, such as finance, telecommunications, electric power and transportation, have also begun to accelerate their independent and controllable pace. Besides the "2+8" system, n industries, such as automobiles, logistics, tobacco and electronics, are expected to start to exert their strength around 2023.

　　On July 30th, 2021, the State Council issued the Regulations on Security Protection of Critical Information Infrastructure, which pointed out that "operators should give priority to purchasing safe and reliable network products and services". On November 7, 2022, the national standard "Information Security Technology Key Information Infrastructure Security Protection Requirements" (GB/T39204- 2022) was released. As the foundation of the key information infrastructure security protection standard system, the standard will be formally implemented on May 1, 2023. In March, 2022, "Network Security Management Requirements for Industrial Control System of Nuclear Power Plant" was officially released, and the standard clearly stipulated that "trusted computing technology with password as the core can be popularized and applied to realize the security and credibility of computing environment and network environment, immune to unknown malicious code attacks and respond to high-level malicious attacks." The requirement was implemented on October 1, 2022. In April 2022, the National Development and Reform Commission issued the Measures for the Administration of Electric Power Reliability (Provisional), which will come into effect on June 1, 2022, and clearly pointed out that "structural safety, ontology safety and infrastructure safety should be improved, and safety immunization should be gradually promoted". In November 2022, the National Energy Administration issued the Measures for the Administration of Network Security in the Power Industry, which clearly stated that "operators of key information infrastructure in the power industry should give priority to purchasing safe and credible network products and services and compliance".

　　According to CCID Consulting’s calculation, Waiting for Insurance 2.0 will bring more than 25 billion new security market space. According to the forecast of Forward-looking Industry Research Institute, the CAGR of information security, servers and other markets will remain above 8%-10% in the next few years, and the annual market scale will reach over 100 billion. Under conservative estimation, the market size of China Xinchuang industry will exceed 2 trillion in 2026, with a compound annual growth rate of 39.19% from 2021 to 2026. According to general estimation, the market size of China Xinchuang industry will exceed 2.1 trillion in 2026, with a compound annual growth rate of 39.34%. Trusted computing technology has relevant requirements in insurance, customs protection and credit creation, and can be applied to the above product markets. It is conservatively estimated that the direct market has hundreds of millions of market space every year.

　　2. Information service market

　　(1)IDC services

　　Although the IDC service market in China has been impacted to some extent in the early stage, the IDC industry in China has maintained a rapid development momentum under the joint action of the new infrastructure policy and the national digital transformation and development strategy. From the demand side, the demand of Internet industry, including public cloud, is the core driving force for China IDC business to maintain sustained and rapid growth; During this period, the rise of distance education, telecommuting, and epidemic prevention through science and technology has brought about an explosion of traffic, a substantial increase in data traffic, and promoted the digital transformation of traditional industries, as well as the pilot application of next-generation information technologies such as 5G, AI, and industrial Internet, and the demand for industrial Internet has gradually entered an explosive period. In 2021, the overall size of China’s overall IDC business market exceeded 300 billion yuan, reaching 301.27 billion yuan, up 34.6% year-on-year. Compared with 2020, the growth rate slowed down. The future market scale will further climb, and it is estimated that by 2024, the scale will reach 612.25 billion yuan, and the growth rate may continue to slow down.

　　At this stage and for some time to come, the Internet industry is still the main demander of the data center market in China, and the demand from video, e-commerce and games accounts for nearly 70%. Internet head enterprises are seeking the integration and development of their own advantageous businesses and other sub-sectors, which will bring a new wave of IDC demand growth in the Internet industry. According to the forecast of China Information and Communication Research Institute, in the next few years, the IDC market in China will still maintain an industry growth rate of more than 20%.

　　Under the guidance of the national policy of "calculating from the east to the west", large enterprises turned their attention to the western region with better natural environment and lower deployment cost, and IDC resources began to tilt to the mainland. With the demand for Internet services in core cities becoming saturated and the public cloud services placing more emphasis on regionalization and localization, head Internet companies are sinking into the market and are gradually deploying data center applications in second-tier cities. The data center industry in second-and third-tier cities is welcoming a period of development opportunities. Under the background of the national double carbon policy, Internet companies actively explore innovative technologies, use renewable energy, build green data centers, and practice the social responsibility of sustainable development.

　　(2) Digital marketing

　　The communication industry has shifted from user expansion to stock management, and operators have actively responded to the national 5G construction plan and increased their investment in basic network construction. User competition has entered the stage of user maintenance, and the direction of cooperation has also changed accordingly, and the attention of stock business has increased. The anti-monopoly in 2021 brought about two major changes in business development, and built an operational position to drive user traffic with high-quality content; The wall demolition action broke the barrier between Internet apps and achieved multi-position alliance. At the same time, policy supervision on user privacy and user rights has been strengthened.

　　In terms of mobile information, SMS is irreplaceable compared with instant messaging tools such as WeChat because of its strong timeliness, high legal effect, good stability and determinable identity. SMS is still one of the mainstream ways of mobile information service for enterprises, and the market capacity of the industry is still in the stage of steady growth.

　　The old and new advertising channels continue to divide, and the market scale of traditional advertising formats shrinks, while Internet advertising maintains rapid growth. The change of brand advertising market demand has driven the rapid growth of the effect advertising market, and the content marketing with video as the main carrier has ushered in rapid development.

　　3.IT sales

　　IDC predicts that the compound growth rate of PC market will be 4.0% from 2022 to 2026. At the same time, in terms of market division, the five-year compound growth rate of the commercial market will reach 3.7%, in which the continuous increase in mobile office demand will lead the growth of the commercial market; The five-year compound growth rate of the consumer market will reach 4.4%. With the gradual recovery of economic and commercial activities in various places, the commercial sector is expected to rebound in 2023.

　　(B) Industry status analysis

　　1. Industry enterprise plate

　　(1) Industrial Internet

　　The company focuses on building a leading intelligent manufacturing industry platform, independently develops intelligent MES and other projects, and publishes MES production execution control system, WMS warehouse management system, data acquisition software, energy management system, production process monitoring and control system and other products. By cooperating with international industrial software giants, the company conducts business layout by first acting as an agent, and then providing solutions and own products and services. At present, it is in the stage of vigorously expanding its own products and national business layout industrial Internet.

　　-DTiiP, the industrial internet platform launched by the company, accelerates the vertical flow and interaction of data in all links by opening up the whole industrial chain, and realizes the intelligent operation and remote control of machinery and equipment through in-depth analysis of data, thus innovating production methods and optimizing production processes for enterprises; By building a platform for seamless connection between enterprises, users and stakeholders, the distance between manufacturing end and service end is narrowed, which provides support for enterprises to design production based on user needs and seamlessly deliver services, and promotes the rapid development of service-oriented manufacturing. By building an information sharing and integration platform, it can quickly find and dynamically adjust cooperation partners around the world, integrate superior resources among enterprises, and realize the transformation of enterprises from individual production to collaborative innovation in different links of the industrial chain.

　　According to its own development and exploration, the company has formulated the mode of 2G2B. First, through the government’s demand for enterprises to access the cloud, it will establish an industrial internet platform for local governments, serve local small and medium-sized enterprises, accumulate industry experience and customers, and establish industry influence; The second is to directly provide industrial internet platform for medium and large enterprises, help enterprises complete digital transformation, and then realize the ultimate goal of intelligence and intelligent manufacturing.

　　(2) car networking

　　During the "Thirteenth Five-Year Plan" period, relying on the Group, the company was at the forefront of the industry from the concept of LTE-V for car networking, the construction of international and domestic standard systems, the launch of prototypes, and the small-scale deployment of pre-commercial products. The former company is an important promoter of the C-V2X standard for the Internet of Vehicles. As a core member of many standardization organizations such as 3GPP, CCSA, CSAE, C-ITS, TIAA, 5GAA, etc., it has iteratively developed the core product series of C-V2X such as pre-commercial C-V2X module, on-board equipment (OBU), roadside equipment (RSU) and vehicle regulation C-V2X module, and has slave modules. Fully participated in the construction of the four pilot areas and the deployment of the 8+2 demonstration area of the Ministry of Industry and Information Technology, deployed Intelligent Vehicle Infrastructure Cooperative Systems in more than 30 cities and several expressways, led and participated in the deployment and construction of the national 50+ vehicle-road collaborative project, and the total amount of C-V2X equipment ranked first in the country. In 2022, it participated in the construction of the first intelligent high-speed demonstration project "No.1 Expressway", Hefei Intelligent Networking Public Transport Project, Liuzhou Vehicle Networking Pilot Area, Xiangyang Vehicle Networking Pilot Area, which realized inter-provincial interconnection, the longest mileage and was actually in use. Around the core products, the company has formed an overall solution for C-V2X, such as smart high-speed and smart parks. Based on the standard 17 application scenarios, it has expanded to more than 100 application scenarios, covering the relevant needs of C-V2X for automobile, transportation and other industries.

　　(3) Trusted (cloud) computing

　　The company is an internationally renowned leading provider of trusted (cloud) computing products, solutions and services in China. Trusted Cloud Computing has participated in the formulation of many national and industry standards such as TC260, CCSA, Ministry of Public Security, etc. It is a member of the international TCG organization and a founding member of the Power Infrastructure Network Security Innovation Consortium in the power generation field, which has unique advantages in technology, products and applications. The company provides self-developed software products and end-to-cloud trusted system solutions based on trusted (cloud) computing/confidential computing/operating system security technologies, and supports X86/ARM architecture and domestic CPU platform. Trusted server is the only product that has passed the test of National Virus Prevention and Control Product Testing Center and obtained the sales license of anti-spyware Trojan products issued by the Ministry of Public Security.

　　The company is an active and continuous participant, contributor and practitioner of the open source community, and actively contributes to many projects of cloud computing and network security. Trusted cloud system (including trusted server, operating system trusted enhancement system, trusted cloud management suite, etc.) has passed the third-level technical requirements of equal assurance 2.0.

　　2. Information service section

　　IDC service business, the company has a deep background in the telecommunications industry, has been engaged in value-added telecommunications business for a long time, has a cross-regional value-added telecommunications business license, CDN license, cloud license, and is familiar with and has long followed the value-added telecommunications business supervision policy.

　　The digital marketing business has established strategic cooperation with head enterprises such as (), (), China Unicom, Alipay and CCTV Finance. The mobile information service is transformed from the traditional telecom value-added service to the enterprise communication service, and the access points of several local operators’ channels are connected to the ground, thus realizing the coverage of the three major operators’ channels, laying the foundation for the all-round development of the enterprise communication service, and providing enterprise communication services to users in education, games, e-commerce and finance industries through the self-developed platform.

　　3.IT sales section

　　The company is a leading IT sales enterprise in East China, selling IT products such as Asustek and Lenovo as agents, and forming a strategic cooperative relationship with JD.COM and Suning. As one of the largest IT distributors in Jiangsu, it has formed an obvious scale advantage and has a large number of high-quality customer resources.

　　

　　II. Main businesses of the Company during the reporting period

　　During the reporting period, the company took stability and quality improvement as the general tone, insisted on making breakthroughs in its main business, focused on integrating resources for development, comprehensively promoted various businesses in the three business sectors of enterprise informatization, information service and IT sales, intensified efforts to optimize its business structure, and made important achievements in technological innovation, product optimization and market expansion, and continued to consolidate the company’s industrial base.

　　(A) Industry enterprise information plate

　　Based on the company’s independent innovation ability, the industry enterprise information sector will carry out the following two types of business for target market segments: First, focus on the layout of industrial Internet, car networking, trusted computing and other fields to provide products and solutions for upstream and downstream partners and users in the industrial chain. Development, sales and services; The second is to provide application software system development, information system solutions and system integration services for government, Internet, telecommunications, education, radio and television industries and corporate customers.

　　Industrial Internet: The company focuses on regional industrial Internet business, and deploys DTiiP, an industrial Internet platform with its own products as the core, in key manufacturing areas across the country, to form a trinity of industrial governance platform, industry collaboration platform and enterprise innovation platform covering macro, meso and micro comprehensive services and operation systems to provide services for the government, industries and enterprises; Based on the industrial Internet platform, vigorously expand innovative applications such as intelligent manufacturing, smart broadcasting, smart logistics, smart emergency, and smart environmental protection; Focusing on independent research and development of industrial software products MES (manufacturing enterprise production process execution system), SRM (supplier management system), TMS (transportation management system), PHM (equipment diagnosis and prediction system), EMS (energy management system), WMS (warehouse management system) and WCS (warehouse control system), focusing on automobile, electronic information, logistics and other sub-fields, we will provide intelligent manufacturing solutions for enterprises. We will continue to strengthen cooperation with leading international enterprises such as Siemens, PTC and SAS, and cultivate self-owned services such as the implementation and delivery of high-end industrial software projects with the support of innovative service platforms.

　　Internet of Vehicles: In order to support the persistence of high-intensity R&D investment before the outbreak of the Internet of Vehicles market, promote the overall rapid development of the Internet of Vehicles industry, and ensure the company’s stable operation, the company conducts iterative R&D, sales and delivery of modules and complete machine terminals through investment cooperation. At the same time, the company conducts communication chip customization, research and development of industrial application platforms and security solutions, production and marketing service system construction, and provides professional intelligent networking solutions for smart high-speed, urban roads, parks, ports, mines and other application scenarios.

　　Trusted (cloud) computing: provide software products and end-to-cloud trusted system solutions independently developed based on trusted (cloud) computing/confidential computing/operating system security technologies, support X86/ARM architecture and domestic CPU platform, provide support for the trustworthiness and compliance of products such as computing/communication/border equipment manufacturers, cloud computing manufacturers and industry ISVs (independent software developers), and provide security solutions for industrial applications such as car networking and industrial Internet.

　　Industry/enterprise information service: The company provides comprehensive digital capabilities, builds a complete system flow of system design, software development, system integration, operation and maintenance, and strengthens the service quality assurance capability of the whole project life cycle, which has been widely used in government, military, transportation, energy, politics and law, education, operators and other industries.

　　(2) Information service sector

　　The information service sector mainly includes IDC (data center) and digital marketing, and actively carries out business transformation and business model innovation based on strategic cooperation with head enterprises.

　　IDC (Data Center): Deepen cooperation with Equinix, the world’s leading data center operator, actively supplement market resources and operation and maintenance capabilities, innovate and develop new models such as CDN services and cloud services on the basis of the original business guarantee, and expand customer types to EC, MC, cloud and other fields. IDC extends domain connection and IP connection services.

　　Data marketing: In line with the development trend of new consumption and industrial Internet, actively seize market opportunities in Internet marketing, artificial intelligence application products, mobile information, mobile media and other business fields, optimize business models, build agile R&D capabilities, and enhance the core capabilities of users and data operations. Collect the resources of Alipay and communication operators to realize the in-depth operation of operators and their customers from communication services to life services; Provide mobile Internet-based telecom value-added services, enterprise cloud short message services and 5G message services; Provide customers with one-stop services such as information flow advertising, brand advertising, search marketing and short video marketing.

　　(3) IT sales section

　　The IT sales business mainly includes the sales of IT products (notebooks, desktops, digital products), the product sales of global first-line small household appliances brands and the overall supporting service business. With Lenovo, ASUS and other core brand products, the company faces big customers such as JD.COM and distribution customers in the industry, and provides long-term and stable supply to customers with the most competitive supporting service capabilities; Expand new business, enrich product structure, realize product diversification, increase the sales scale and proportion of small household appliances, and provide customers with high-quality products and services through the advantages of efficient supply chain integration.

　　

　　Third, the core competitiveness analysis

　　Building the core competitiveness of the business is the long-term strategic goal pursued by all business sectors of the company and the driving force for the company’s sustainable development. Through continuous efforts, in some segments, the company has formed a strong technical leading edge and business competitiveness.

　　(a) industry enterprise information plate:

　　The company has a number of qualifications, such as classified information system integration (Grade A) qualification, information system construction and service capability evaluation CS4 qualification, security engineering (Grade I) qualification, China AAA quality and integrity enterprise, CMMI5 software capability maturity model integration, and Grade II electronic and intelligent engineering professional contracting, which makes the company form a strong competitive advantage in the fields of building intelligent weak current integration and computer system integration business, and ranks in the first echelon of domestic system integration service providers.

　　In terms of scientific and technological innovation, the company actively participates in standardization organizations such as 3GPP, 5GAA, CCSA, C-ITS, IMT-2020 C-V2X, National Information Security Standardization Technical Committee (TC260), CSA (Global Cloud Security Alliance), and continuously enhances its influence. The company is an important promoter of international and domestic vehicle networking technical standards, and actively carries out patent layout in strategic businesses such as industrial internet, vehicle networking and trusted (cloud) computing.

　　The company has rich experience in enterprise informatization and digitalization. Since 2013, it has laid out the direction of intelligent manufacturing and Internet of Things, and gradually focused on the industrial Internet industry. The company’s industrial internet platform adopts the micro-service architecture, integrates and shares the experience, knowledge and technical achievements of industrial big data services through the industrial PAAS platform, data terminal and industrial scene APP, builds a brand-new industrial manufacturing and service system, and promotes the construction of basic industrial internet platforms and industrial-level (highlighting the common support of industries), regional-level (highlighting the characteristic industrial clusters) and enterprise-level (highlighting the coordination of industrial chains and the intelligentization of enterprises) industrial internet platforms. In many years of industrial Internet practice, the company has established a good reputation among governments, industries and enterprises, and won many national, provincial and municipal honors. The company signed a strategic cooperation with the Federation of Industry and Commerce and Tianjin Unicom to jointly build a 5G+ industrial Internet joint laboratory, and the joint laboratory will focus on the related research of industrial Internet. Datang’s DTiiP industrial Internet platform was selected as "Top 50 Special Industrial Internet in 2022". The three-dimensional visualization solution of Datang’s industrial digital twin was awarded as "100 excellent cases of enterprise digital transformation in 2022". The company was selected as a member of the two working groups of the Key Laboratory of the Ministry of Industry and Information Technology, "Cloud on Equipment" and "Digital Twin", which marked the technical capability based on Datang’s integrated industrial Internet platform.The achievements in the fields of "equipment on the cloud" and "digital twins" have been highly recognized by the industry. At present, the access equipment covers Northeast China, North China, East China and Central China, with a total access number of 10,000+,involving manufacturing, logistics and transportation, energy and environmental protection and other industries. Hangzhou subsidiary, a subsidiary of Datang Fusion, participated in the robot industry brain project led by Xiaoshan District People’s Government and was shortlisted for the second batch of industrial brain construction in Zhejiang Province.

　　The company’s car networking business has the advantage of first-Mover technology. It has launched the world’s first commercial C-V2X module, and released the world’s first commercial C-V2X vehicle-mounted terminal (OBU) and roadside equipment (RSU). At present, it has achieved mass production of C-V2X vehicle-mounted module, iteratively developed core product series such as vehicle-mounted terminal (OBU) and roadside equipment (RSU), and has an industrial chain from module, terminal to overall solution. The company is the core supporting unit for the interconnection and application display of the "Three Spans", "Four Spans", "New Four Spans" and "New X Spans" of the Internet of Vehicles. It has fully participated in the construction of the four pilot areas and the deployment of the 8+2 demonstration area of the Ministry of Industry and Information Technology, deployed Intelligent Vehicle Infrastructure Cooperative Systems in more than 30 cities and several expressways, and built the Shi-Yu Expressway collaborative model project with the longest mileage in the world at present, which has been written into Chongqing’s "14th Five-Year Plan of Traffic Power".

　　The company’s vehicle-road-cloud collaboration platform has the capabilities of V2X map making, high-precision map processing, event intelligent processing early warning engine, 3D visualization, traffic simulation, big data analysis and prediction, etc. It has been verified in many projects, and the vehicle trajectory fusion algorithm across MEC is leading the industry. Since 2019, the company’s Cheluyun collaborative platform has accumulated a number of high-speed and urban road projects, which have been well received by customers. In the future, we will continue to explore vehicle-road collaborative application scenarios and operation modes based on vehicle-road cloud collaborative platform. On the one hand, we will improve the level of traffic governance through digital intelligent construction at the traffic management end, and on the other hand, we will support autonomous driving in different scenarios through vehicle-road collaborative support, which will promote industrial development. In-depth promotion of applications in various industries.

　　Trusted Cloud Computing has participated in the formulation of many national and industry standards such as TC260, CCSA, Ministry of Public Security, etc. It is a member of the international TCG organization and a founding member of the "Power Infrastructure Network Security Innovation Consortium", which has unique advantages in technology, products and applications. The company has built an end-to-end cloud trusted system solution, which supports X86/ARM architecture and domestic CPU platform, and supports TCM/TPM specification. Trusted server is the only product that has passed the national virus prevention product testing center and obtained the sales license of anti-spyware Trojan products issued by the Ministry of Public Security, and the trusted cloud platform system has passed the third-level security requirements assessment of equal protection 2.0.

　　In terms of long-term product R&D capacity building, the R&D system is optimized around the brand-new positioning of "digital intelligent empowerment experts", and the all-round ability of "digital intelligent empowerment experts" is continuously enhanced from three dimensions: product structure, horizontal expansion and vertical depth.

　　(2) Information service sector

　　The company has cross-regional IDC business licenses in Beijing and Shanghai, and has multiple data centers, which can provide comprehensive data center basic business and value-added service business for corporate customers.

　　In the field of digital marketing business, based on the insight into consumption orientation and industrial trends, the company has strong market sensitivity, is good at grasping market opportunities, actively integrates industry resources, and has established strategic cooperation with head enterprises such as China Mobile, China Telecom, Alipay, CCTV Finance and China Football Association. Strong business model innovation ability, agile research and development ability and data operation core ability.

　　(3) IT sales section

　　Since its establishment, its subsidiary, Gaohong Dingheng Company, has been committed to building a professional supply platform for hypermarkets. IT has channel advantages in 3C stores, high-quality and numerous customer resources, and has cooperated with domestic high-quality terminal vendors such as JD.COM, Suning Appliance, Gome and Tmall all the year round, and formed a strategic partnership. The company’s management team has rich resources and experience in IT supply chain services. In recent years, the company has continued to exert its efforts online, especially in small household appliances business, enriching and improving the company’s product structure and enhancing and improving market competitiveness.

　　

　　Fourth, the main business analysis

　　1. Overview

　　(1) Industry enterprise plate

　　During the reporting period, the business development of the company’s industry and enterprise sector:

　　Industrial internet service

　　According to its own development and exploration, the company has formulated two business models. One is the 2G2B model, which establishes a regional industrial Internet platform for local governments, serves local small and medium-sized enterprises, improves the local manufacturing level, and accumulates industry experience and customers, and establishes industry influence. The second mode is 2B, which directly provides industrial Internet platform for large and medium-sized enterprises, helps enterprises to complete digital transformation, and then realizes the ultimate goal of intelligence and intelligent manufacturing.

　　The company established the "Datang Industrial Internet Innovation Service Platform" in Wuxi, and set up Datang-Siemens Intelligent Manufacturing R&D Center and public service platform in Wuhan and Hangzhou. Supported by the innovative service platform, the company provided services such as overall solutions for intelligent manufacturing, localized development and implementation delivery of industrial software and Siemens software, consultation and diagnosis, training, laboratory sharing, etc., and accurately connected the products and solutions gathered in the intelligent manufacturing ecosystem with the target market, focused on the Yangtze River Delta, empowered the whole country, and realized the scale of intelligent manufacturing business.

　　During the reporting period, the company vigorously expanded innovative applications such as smart manufacturing, smart logistics, smart environmental protection, smart radio and television based on the self-developed industrial Internet platform DTiiP; Focusing on self-developed basic MES suite, MES suite for automobile and electronics industry, supplier management system (SRM), transportation management system (TMS), equipment diagnosis and prediction system (PHM), energy management system (EMS), BI visualization system, and other SaaS applications on ToB side, we will focus on automobile, electronic information, logistics and other sub-sectors to promote intelligent manufacturing business. In the direction of industrial internet, the company undertakes the construction of Zhejiang robot industry brain, JD.COM Yuhuan industry brain and Hubei Ezhou industry brain project, and the centralized control and distributed rural domestic sewage treatment system of "internet plus Digital Intelligence" in the three northeastern provinces; SaaS application on ToB side has undertaken projects such as the integrated platform of scientific research and production (PMS+MES), (), Dongfeng Honda and BAIC Group of a design institute group in China. Smart Radio and Television has successfully landed in the customer service system supported by the 5G business of provincial branches of China Radio and Television.

　　Car networking service

　　In order to support the persistence of high-intensity R&D investment before the outbreak of the car networking market, promote the overall rapid development of the car networking industry and ensure the company’s stable operation, the company conducts iterative R&D, sales and delivery of modules and complete machine terminals through investment cooperation, and at the same time, the company conducts communication chip customization, research and development of industry application platforms and security solutions, production and marketing service system construction, and provides professional intelligent networking solutions for smart high-speed, urban roads, parks, ports, mines and other application scenarios.

　　Trusted (cloud) computing service

　　Provide customers with trusted (cloud) computing software products, trusted consulting, adaptation and integration services, and realize commercial value realization through consulting, adaptation, integration services and software authorization. The main business drivers come from the comprehensive implementation of Isoprotec 2.0, Guanbao and Xinchuang. As a key supporting technology of related standards, trusted computing involves the security of computing/network/boundary and industrial control equipment, and has broad application prospects.

　　The company can provide trusted computing software products, multi-platform equipment adaptation and system solutions, and integrated research and development of domestic trusted industrial control systems that meet the requirements of Class 2.0. The products have good compatibility and strong customization ability.

　　During the reporting period, firstly, we improved the adaptation of the trusted industrial chain, completed the adaptation with Ningsi, Zhongke Fangde operating system and Xinhua Sanxinchuang server, and became a certified enterprise and a certified partner of Loongson Eco-Partnership Program. Second, actively participate in the formulation of standards: GB/T 29829-2022 "Information Security Technology Trusted Computing Password Support Platform Function and Interface Specification", CCSA TC8 "Internet of Things Operating System Security White Paper" have been released, and the information security standards Committee TC260 "Information Security Technology Terminal Computer General Security Technical Specification" and "Information Security Technology Government Computer Terminal Core Configuration Specification" have been prepared; The third is to deepen the application of financial innovation, join the financial information technology application innovation laboratory of the National Engineering Research Center for Electronic Commerce and Electronic Payment, complete the pre-research work of domestic trusted financial instruments, and form a domestic trusted privacy computing all-in-one program.

　　Industry/enterprise information service business

　　During the reporting period, the company adhered to the business policy of "expanding quantity, stabilizing stock and improving quality", and established a complete service system process of system design, software development, system integration, operation and maintenance in the fields of government and enterprise, communication, education and integration of defense and civilian technologies by focusing on superior industries and key customers. It is unique in rapid response to localization and sustainable services, and can provide full-service software customization services and full-project life-cycle services for industry users, and achieve first-class quality assurance. Among them, the company focuses on smart cities, digital justice, operator ecology, smart energy, education informationization, special information services and other business sectors, and has created a series of key benchmark projects.

　　In the field of smart city business, the company helped to promote the construction of new smart cities, and successively won the bid for the smart city project of a prefecture-level city, the intelligent networked parking lot construction project of Changde City, the urban governance modernization project of Hulunbeier City, the video conference project of Northeast Civil Aviation Administration, and the expansion project of smart emergency command and dispatch system in Haidian District. Among them, the construction, investment, development and operation project of intelligent networked parking lot in Changde City will transform the intelligent parking lot for 54 parking lots in Changde City. Through the intelligent construction of the front end of the parking lot and the construction of the parking data platform, it will promote the integration and development of parking information and the Internet, adapt to the development trend of intelligent networked automobile industry, continuously expand parking applications, provide rich operational management means, and build an urban parking system with convenient parking, efficient operation, proper supervision and scientific planning, serving all social groups.

　　In the field of digital justice business, the company mainly undertakes the information construction of the public security industry, relies on the in-depth mining and analysis of video big data to improve the office efficiency of the public security system, and responds to various social security incidents more efficiently and accurately. It has won the bid for the operation and maintenance service project of urban video surveillance system in Wuchang District, Wuhan, with a total amount exceeding 150 million yuan, making it a pioneer in the regional comprehensive operation and maintenance project of the public security industry. In addition, the project of comprehensive management sub-center (comprehensive management sub-platform), a networking application project of public security video surveillance construction in Haixi Prefecture of Qinghai Province, which our company won the bid, has become a model project in Qinghai Province, laying a foundation for the municipal governance of Qinghai Province.

　　In the field of operator ecology, the company has further improved its service quality by strengthening market sales management and channel system construction management. By actively cooperating with the account managers of relevant operators, giving full play to the advantages of abundant qualifications and flexible operation, and optimizing the cooperation mode and business mode, we have successfully expanded the Unicom customers in Hebei, Shandong and other provinces on the basis of Beijing Unicom’s business. At the same time, we have actively carried out exploratory business layout in China Mobile and China Telecom, successfully completed the tens of millions of contracts, and achieved business docking with China Tower Group, realizing the Internet of Things, 5G, video networking, cloud computing services and so on in the entire operator’s ecological field.

　　In the field of educational informatization, the company launched a series of educational training solutions represented by the intelligent networking training room and the Xinchuang training room, and successfully placed the equipment procurement project of the intelligent networking automobile demonstration line of Wuhan University of Science and Technology, the intelligent networking transportation system of Chongqing Vocational College of Industry and Commerce and the intelligent networking pilot demonstration area project; At the same time, based on the technical advantages and industry influence in the field of information security, the company cooperated with the Teaching and Examination Center of the Ministry of Industry and Information Technology to carry out the training and examination of Xinchuang Integrated project management division (Advanced), and has issued qualification certificates for candidates who passed many batches of examinations.

　　In the field of special information services, the company focused on the integration of classified systems, emergency management of production safety, and integrated systems of military and political enterprises. Through cooperation with the State Secrecy Bureau, China Institute of Electronic Technology Standardization and other units, it made a breakthrough in the business field of classified system integration projects, and successively won the bid for a security upgrade project of the State Secrecy Bureau, an information project of Guangxi Prison Bureau and a relocation and reconstruction project of Hulunbeier Public Security Bureau. The company takes "intelligence" as its service feature, and through the on-demand upgrading and transformation of the information system of special industries, it empowers customers to realize digital and information-based internal management, and has achieved a high level of information construction in special industries such as secret-related and military-related industries.

　　(2) Information service sector

　　During the reporting period, the company’s information service business development.

　　internet data center

　　During the reporting period, IDC’s basic operation business continued to develop steadily. Shanghai has a national leading network environment, which provides good hardware support for the quality service of local data centers. The company’s IDC business, customer category expansion needs to EC, MC, cloud and other fields, IDC extended domain connection, IP connection business has been officially launched.

　　Digital marketing business

　　In the field of Internet marketing, the renewal of "Double V" and China Mobile’s agency operation agreement has been completed, and all the projects of China Unicom’s top-up payment center have completed the final inspection process. In the field of mobile information, the company focused on expanding the access points of operators’ high-quality channels. The three major operators each received multiple 5G message channels, and successfully landed a number of different service code resources, and launched the IPTV cloud game platform of China Unicom. In the field of mobile media, it has reached an annual cooperation plan for new projects with CCTV Finance, and the new media platform of China Football Association is under operation planning.

　　(3)IT sales section

　　In view of the unfavorable factors such as the early influence of IT distribution market and the shortage of supply chain funds, the company adopted the strategy of seeking a breakthrough in stability. On the basis of ensuring the stability of the supply chain, we will determine the normal cooperation mode of sales channels and actively expand new marketing models to maximize profits.

　　During the reporting period, the company stabilized ASUS business, increased the sales scale of Philips, and expanded small household appliances businesses such as Beswin, Samsung Smart Door Lock and Panasonic. Open up Lenovo’s commercial industry applications and enhance Lenovo’s commercial sales scale. Make every effort to increase the sales scale and proportion of JD.COM platform, and expand high-margin products to realize product diversification. Strengthen brand strategic cooperation and expand the sales scale of traditional channels.

V. Prospect of the Company’s Future Development

　　(1) Industry pattern and trend (macro-economy, industry environment)

　　During the 14th Five-Year Plan, China’s economy is moving from high-speed growth to high-quality development, and the digital economy and the real economy are merging and showing a trend of rapid development. The state will increase investment in emerging infrastructure, focusing on 5G, artificial intelligence, industrial Internet, Internet of Things, smart cities, etc., to empower and serve the development of various industries, increase investment in intercity transportation, logistics, municipal infrastructure, etc., and fill the shortcomings in rural infrastructure and public service facilities, providing China with new kinetic energy for economic development.

　　2022 is the year when the "14th Five-Year Plan" is fully implemented, and some key areas will usher in a golden period of development. New engines such as "two new and one heavy", "private and inclusive", "specialization and innovation", "digital technology" and "green and low carbon" will strongly stimulate economic growth, and rural revitalization will further broaden the depth of China’s economy.

　　1. Industrial Internet

　　Industrial Internet is a revolution in the field of production. It integrates a new generation of information technology with the industrial field in an all-round way, gives full play to the advantages of China’s manufacturing power and network power, and becomes an important supporting force for promoting economic development.

　　China’s intelligent manufacturing has moved from local pilot to full popularization, from basic interconnection to deep optimization, forming a series of breakthroughs in network, platform, security and logo analysis, and gradually establishing an industrial Internet ecosystem that is suitable for China’s economic development. In the platform direction, a good situation has been formed, a multi-level systematic platform system has taken shape initially, and many well-known industrial Internet platform products have emerged. Compared with foreign established enterprises such as Siemens, GE, Bosch, ABB and Hitachi, there are more than 50 platforms with industry influence in China. Traditional industrial technology solution enterprises, including Aerospace Cloud Network and Haier, build platforms for the needs of transformation and development. Large manufacturing enterprises such as Shugen Internet, Xugong, TCL, Zoomlion and Foxconn incubate independent operating companies to focus on platform operation, and some innovative enterprises rely on their own characteristics to build platforms. The development prospect of domestic intelligent manufacturing is improving, but there is still a big gap compared with developed countries. First, key technologies, core components/equipment and high-end industrial software are controlled by people. Second, the system integration ability is relatively insufficient. Third, the informationization foundation of small and medium-sized manufacturing enterprises is weak, making it difficult to integrate into the intelligent wave. In the future, intelligent manufacturing will present three major trends: flexible production driven by data, industrial interconnection supported by platform, and intelligent manufacturing service centered on users.

　　2. Car networking

　　On a global scale, the ecology of the car networking industry has been continuously enriched and improved. Advanced driver assistance system (ADAS) has become the standard for a large number of new cars, and the intelligent level of cars has been gradually improved. The integration of ADAS and networking has become a development trend, and the function of LTE-V2X is being highly concerned by automobile manufacturers. The application scenarios and service capabilities of the Internet of Vehicles are constantly evolving and improving; Application scenarios such as networked automatic driving taxis and remote control driving are constantly emerging; The Internet of Vehicles empowers the coordinated development of intelligent networked vehicles and smart cities, and promotes the transformation of new models. According to the statistics and forecast of HISMarkit, a global research consultancy, the penetration rate of new cars equipped with intelligent networking function in the global market will be about 45% in 2020, and it is estimated that the market scale will reach nearly 60% by 2025.

　　As a cross-border integration field, the Internet of Vehicles plays a more abundant role, including traditional telecom equipment vendors and traditional smart transportation vendors, such as ZTE, Huawei, (), () and (), as well as new smart transportation vendors and automotive electronics vendors that have infiltrated from the automotive electronics field to the vehicle-road collaboration field. Different types of vendors have their own advantages. At present, it is still in the initial stage of the vehicle-road collaborative market. Although various manufacturers are competitive in the market, to some extent, participants with different roles are needed to prove the social value and commercial value of vehicle-road collaborative technology from various angles through practice, thus promoting the benign development of the industry.

　　3. Trusted (cloud) computing

　　Trusted computing technology is an active immune endogenous security technology, which is highly valued by the industry. In recent years, it has developed rapidly all over the world. The International Trusted Computing Alliance has issued TPM2.0 standard including China encryption algorithm. Microsoft, INTEL, Google, etc. have widely applied this technology to software and hardware platforms such as PC, server, mobile phone and Internet of Things terminal. Trusted computing is an important recommendation technology in the equal security 2.0 standard, and it is also one of the key technologies of national network security determined by the Ministry of Industry and Information Technology. At present, the application scenarios of trusted computing are relatively limited, mainly limited to a few industries such as power, broadcasting and media, etc. with the implementation of the equal protection regulations, trusted computing technology will be widely used in PC, server, mobile phone, IoT terminal, cloud computing, Internet of Things, industrial Internet and other aspects of the national general equal protection industries in the future, with broad market prospects. At present, trusted computing, artificial intelligence, blockchain and other technologies are developing together, and it is combined with zero trust network system to promote trusted computing to enter a new development stage.

　　(II) Company development strategy

　　1. Strategic guidelines

　　In the next five years, the company will take "enhancing value" as its strategic goal, "improving quality steadily (overall tone), strengthening industry (core task) and integrating resources (resource guarantee)" as its development principle, and "stabilizing the team reform mechanism, stabilizing the scale and adjusting the structure, striving for quality through steady growth, concentrating on industry and strengthening innovation, and allocating resources to prevent risks" as its strategic development thinking, so as to further focus on industrial operation and enhance the competitiveness of core industry sectors. Integrate and allocate all kinds of resources to prevent major business risks and maintain the company’s healthy and sustainable development.

　　2. Development goals

　　The company’s strategic goal is to become a leading enterprise with "higher investment value and social value", become a new force in the construction of a new smart city, empower the "three major applications" of government and enterprise, people’s livelihood and social governance, and focus on the layout of new infrastructure (car networking, industrial internet and big data center). The business goal is to strive to make the main business segments become competitive enterprises in business segmentation, and the management goal is to continuously improve strategic management, human resources and finance that meet the management characteristics of high-tech enterprises.

　　3. Development strategy of specific business segments

　　(1) Industry enterprise plate:

　　Business goal: to become a leading enterprise in the field of domestic enterprise information segmentation.

　　Business orientation: to become "an industry integrated service provider with core technologies, products and operational capabilities".

　　Business development ideas: seize the new kinetic energy of digitalization, networking and intelligent development of the global digital economy industry, combine the strategic opportunities of industrial development such as national intelligent manufacturing, 5G, self-controllable, and new infrastructure construction, and take the promotion of customer value as the guide to empower the advantageous businesses in the segmentation field with ABCIE technology, and continuously optimize the business model and organizational structure. Strengthen the innovation ability of technical products, vigorously develop strategic businesses such as intelligent manufacturing/industrial Internet, vehicle networking and trusted (cloud) computing, continue to consolidate and optimize mature businesses such as industry informatization and system integration, improve the organizational ability of products and industry solutions, deepen the cultivation of value industries such as government, transportation, radio and television, telecommunications, manufacturing and electric power, and continuously improve the core competitiveness and profitability of industries, and become an application service expert of industry enterprises.

　　(2) Information service sector

　　Business goal: to become a leading enterprise in the field of mobile internet segmentation in China.

　　Business orientation: mobile internet intelligent life service expert.

　　Business development ideas: conform to the development trend of new consumption and industrial Internet, actively occupy industrial positions, seize market opportunities, optimize business models, build agile R&D capabilities, enhance the core capabilities of users and data operations, and become a leading enterprise in digital marketing segmentation.

　　(3)IT sales section

　　Business goal: to become a leading enterprise in domestic IT distribution regional market.

　　Business orientation: "multi-level supply chain service expert for IT electronic products".

　　Business development ideas: through the advantages of efficient supply chain integration, we will provide customers with high-quality products and services, enrich product categories, increase the proportion of online sales, optimize sales structure, explore new retail with brand alliance manufacturers, seek model breakthroughs, and achieve steady profit growth.

　　(III) Business Plan for 2023

　　In 2023, the company will take stability and quality, focus on the main business and integrate resources as its business policy, further promote the adjustment of business structure and organizational structure, pool resources in strategic business areas, persist in investing in continuous innovation, enhance the company’s profitability, and solidly promote the implementation of the 14 th Five-Year Plan.

　　Key work arrangements for 2023:

　　1. Industry enterprise information plate

　　(1) Industrial Internet, intensify the research and development of industrial Internet base platform, enrich the application of the platform, ensure the sustainable upgrade of products, and conduct research and development and exploration on industrial Internet terminals and side products. Further carry out iterative research and development of big data basic platform, multi-dimensional data visualization analysis platform, centralized control and distributed sewage treatment cloud platform, etc., and cooperate with the Internet of Things platform to carry out research and development of rule engine and factory-level digital twin scheme. Promote the intelligent control, management, fault predictive maintenance and energy consumption management of IOT equipment, optimize centralized control and distributed sewage treatment platform through emerging interconnection technologies, and realize fully intelligent operation of key businesses such as rural sewage operation management, process operation and equipment fault early warning and prediction. Comprehensively promote the regional industrial internet platform and carry out various forms of cooperation; Maintain the agency business of Siemens and PTC, and further increase the market share of self-owned services such as implementation and delivery of high-end industrial software projects.

　　(2) Internet of Vehicles, the company will focus on the core basic capacity building of the Internet of Vehicles industrial chain, further develop the research and development of the car-Lu Yun collaborative platform, and improve the functions such as big data analysis. At the same time, relying on the company’s system integration ability and customer market resources, we will focus on the market segmentation of vehicle-road collaborative scenarios with great potential and easy landing, and unite ecological partners to create and deliver industry-leading smart transportation overall solutions for customers.

　　(3) Trusted (cloud) computing, continuously promoting compatibility and mutual recognition with domestic mainstream CPU, firmware and operating system. Focus on strengthening the research and development work of such projects as equal-guarantee trusted certification, trusted cloud of southern power grid, and national trusted power generation DCS, and on this basis, promote the industry technology market.

　　2. Information service section

　　IDC service, building a national industrial Internet data bearing platform.

　　Mobile media services, actively deploy effect marketing, short video marketing and e-commerce operation services, and build a service system from brand communication to sales realization. We will build innovative service capabilities that are driven by creative content and technical data and characterized by efficient transformation of e-commerce drainage. Relying on the KA agent status of today’s headlines, Tencent and other traffic platforms, we will improve the click, registration and purchase transformation of advertising for customers, improve the input-output ratio, and bring delivery value to customers. Apply native content, creativity, crowd insight, market analysis, optimization technology, etc. to help efficient transformation, and truly achieve the integration of product and effect.

　　3.IT sales section

　　Stabilize the sales scale of FA business of IT products, increase the sales scale and proportion of small household appliances, expand emerging businesses, get rid of relatively single products, enrich product structure and realize product diversification. Stabilize the distribution business in JD.COM, expand the sales scale in JD.COM and increase the proportion of sales. Expand new channels and products of Philips, stabilize the sales scale of new business (small household appliances brands such as BiSheng and Panasonic), continue to expand new brands and increase the sales scale and proportion of small household appliances business.

　　(4) Possible risks

　　1. Macroeconomic risks: China’s potential economic growth rate is facing certain downward pressure, and economic recovery will take some time.

　　Measures: Based on the country’s increased investment in new infrastructure such as 5G infrastructure, industrial Internet and data center, the company will seize the opportunity to actively expand relevant markets and customers and hedge development risks with the help of policy engines such as specialization and innovation and rural revitalization.

　　2. Market risk: There are market uncertainty risks in the fields of car networking and trusted (cloud) computing. Although the national industrial policy strongly supports the Internet of Vehicles, because the industry is in the initial development period and the business model is still immature, there is a risk of uncertainty in the market development. Trusted computing, as a security technology of active defense, has been recommended in equal protection 2.0, but domestic customers are not familiar with it and accept it, so it needs to be publicized and popularized patiently. The implementation of equal insurance is lower than expected, the evaluation standard is not clear, the market is in the wait-and-see stage, and there are uncertain risks in market development.

　　Measures: In order to avoid the above business strategic risks, the company will closely follow the industry development trend and market changes, and adjust the business strategy and corresponding strategies in a timely manner; The Internet of Vehicles will actively expand the pilot projects in domestic demonstration areas and pilot areas, actively carry out brand promotion, deepen the application of industry segmentation, expand the application fields in smart high-speed and dual-intelligence applications, and expand the industrial applications based on the Internet of Vehicles while developing the products of the Internet of Vehicles. Trusted (cloud) computing will expand its technology and products. The technology development route will be extended from X86 platform to ARM and other platforms, and its application fields will be extended from servers and switches to mobile terminals, Internet of Things terminals and gateways, and autonomous and controllable computing platforms.

　　3. Financial risk: The expanding business scale of the company and the industrial mergers and acquisitions carried out according to the business strategy have led to the expansion of the demand for funds, facing the risk of capital security and investment recovery.

　　Measures: further optimize cash flow management, further revitalize assets, and further improve the management of two funds to optimize asset structure and ensure the support of capital flow to business; Further adjust the cost of pressure reduction through organizational structure to improve the efficiency of unit expenditure; Further optimize the debt financing structure, carry out multi-channel financing and reduce the debt risk; Further strengthen the prevention of capital risks, reduce capital risks, optimize the resource allocation structure among companies in various businesses, and improve the company’s operating efficiency.

　　4. Management risk: The company has diversified business portfolios, different business models, rapid development and changes in technology and market, and there is a risk of mistakes in management decisions of headquarters and business units.

　　Measures: The company continuously optimizes the management decision-making process, improves the industrial planning and layout ability, improves the business management level of the management team, introduces professional management talents, completes the authorization management, and reduces management risks.

　　On the stage of the Spring Festival Evening in February 2024, the creative program "Nianjin" made a stunning appearance. Four performers were dressed in Hanfu in the Han, Tang, Song and Ming Dynasties. In front of the camera, traditional patterns, such as dogwood patterns, Swiss lion patterns, peony patterns, laurel patterns and gourd patterns, were exquisitely presented, showing a different artistic charm.

　　this is93-year-old China contemporary arts and crafts artist, pattern scientist, art educator and designer Chang Shana.A newly completed work.

　　During the preparation of the program, the director invited Chang Shana as an art consultant, and the design team extracted all kinds of patterns from historical materials, arranged them by hand, and finally Chang Shana made hand-painted modifications.

　　"I am from Dunhuang, and my hometown is Dunhuang … …”Facing CCTV’s behind-the-scenes interview, Chang Shana said,"I like patterns very much. Every time I see them, it’s like seeing my old friends. I’ve been dealing with patterns all my life … …”

　　Dunhuang is the theme of Chang Shana’s design life. She grew up in Dunhuang, constantly drawing design inspiration from Dunhuang elements and running all her life to promote Dunhuang art. She is called"Daughter of Dunhuang Art"In 2019, she wonChina Federation of Literary and Art Circles“Lifelong achievement artist "honor.title.

　　From Paris to Dunhuang

　　There is a river in Lyon, France, called La Saone.

　　In 1931, he studied at Lyon National Academy of Fine Arts.Chang ShuhongDecided to use the feminine French word Saone to name the newborn daughter, transliteration isShana.

In 1933, Chang Shana and his parents took a group photo in Paris.

　　One day in the autumn of 1935, Chang Shuhong found a set on the old bookstall on the Seine.The six major editions of Dunhuang Grottoes are the French sinologist Bo.hopeAnd the book, which was filmed in Dunhuang Grottoes in China.More than 300 photos of murals and sculptures, the creation of which spans thousands of years.

　　Chang Shuhong was shocked: "TheirThe brushwork is vigorous and powerful, the composition is magnificent and the characterization is vivid and powerful.His bold and unrestrained brushwork is even rougher than modern fauvism paintings … … "He later told Chang Shana that he had always admired European and Renaissance art, but he didn’t know it.The motherland has a thousand-year-old grotto art.He felt ashamed of it. From then on, he made up his mind to return to China to visit Dunhuang Grottoes.

　　In August 1942,"the countryMember of the Preparatory Committee of Dunhuang Art Research InstituteWill "Established, Chang Shuhong as deputy director. He finally had the opportunity to go to Dunhuang in person.

　　At the end of 1943, Chang Shana and his sister arrived in Dunhuang with their mother. Chang Shana went to visit in an ox cart."Thousand Buddha Cave" (hereinafter referred to as "Mogao Grottoes")She remembers that the sky was blue and the Daquan River in front of the Thousand Buddha Cave was frozen into a white glacier.

　　As soon as she entered the hole, she was fascinated at once."Under the sunlight from the cave entrance, there are so many murals and colored sculptures that have never been seen before, which are overwhelming and colorful … …”

A family of three lives in the Mogao grottoes.

　　The family lives in a room in the middle temple of the Thousand Buddha Cave. I ate the big pot rice in the canteen, and every meal must be accompanied by salt and vinegar to neutralize the local alkaline drinking water.

　　In Dunhuang, Chang Shana got up early every day, practicing calligraphy first, then learning French, and asked Dong Xiwen to tutor Chinese and Western art history, and Su Yinghui to tutor China art history. At the request of her father, she went to the cave to copy murals every day, just like adults.

　　"Dad asked me to start with objective copying and then take finishing copying as the standard.Visit all the key murals in the representative caves of the Northern Wei, Western Wei, Sui, Tang, Five Dynasties, Song and Yuan Dynasties.And understand the historical background of murals in copying, and accurately grasp the era style of murals in past dynasties. "Chang Shana said that she climbed into the cave on the centipede ladder every day, and when the morning sunlight came in directly, she lit up the colorful walls, and she began to paint cheerfully. In the desert, she practiced."I have no academic qualifications in the first stage of my artistic life.."

　　"National, scientific and popular"

　　From 1948 to 1950, Chang Shana was invited by Ye Lihua, a Canadian Jew, to study at the Art School of the Boston Museum of Art.. At the end of 1950, under the influence of progressive students studying in the United States, Chang Shana resolutely gave up his unfinished studies in the United States and returned home early.

　　The first thing she did when she returned to China, she assisted her father, Chang Shuhong, and held a party on the Wumen Gate Tower in Beijing.“Dunhuang Art Exhibition "In this exhibition, sheReceived Liang Sicheng and Lin Huiyin.After visiting the Dunhuang Art Exhibition, they decided to hire Chang Shana as the teaching assistant of the Arts and Crafts Teaching and Research Group of Tsinghua University Construction Department. It was also from then on that she embarked on the road of arts and crafts and art design.

Prepare for "Dunhuang Art Exhibition"

　　In the construction department of Tsinghua University, Chang Shana accompanied Lin Huiyin to visit cloisonne, porcelain-burning and other craft factories that were on the verge of closure at that time.A number of novel patterns with national style and convenient production were designed..

　　In 1952, the "Asia-Pacific Regional Peace Conference" was held in Beijing. Under the guidance of Lin Huiyin, Chang Shana designed a silk headscarf with the pattern of Dunhuang algae wells as a gift for delegates from various countries.

　　In 1953, Chang Shana was transferred to the Department of Practical Fine Arts of the Central Academy of Fine Arts.In 1956, the Central Academy of Arts and Crafts (now Tsinghua University Academy of Fine Arts) was established and Chang Shana was transferred to the Department of Dyeing and Weaving.Teaching basic courses of pattern and dyeing and weaving design.

In 1996, Chang Shana delivered a speech at the "Art Design Exhibition of Central Academy of Arts and Crafts".

　　From 1958 to 1959, in order to celebrate the 10th anniversary of the founding of New China, Premier Zhou Enlai personally directed the construction of "Top Ten Buildings" in Beijing, and the Great Hall of the People was one of them.

　　"The Great Hall of the People will become the focus of political activities, which not only reflects the representatives of hundreds of millions of people discussing state affairs, but also reflects the form with China national style and the new content of building socialism under the leadership of the Communist Party of China after the founding of New China." Chang Shana recalled. Under the leadership of Lei Guiyuan, then vice president of the Central Academy of Arts and Crafts, sheParticipated in the whole process of architectural decoration design of the Great Hall of the People.. She upholds "Make the past serve the present and make foreign things serve China"Based on the design policy, combined with the consideration of structure, lighting, sound and other factors, after repeated deliberation, the design scheme of the dome light of the Great Hall of the People — — The dome light of the Great Hall, which accommodates 10,000 people, is centered on the red five-star and surrounded by radial sunflower petals, forming a group of dome light patterns symbolizing that "hundreds of millions of people are facing the light".

The great hall of the people banquet hall tianding light-decoration

　　Premier Zhou Enlai once suggested that the design of the Great Hall of the People should reflectThe principle of "national, scientific and popular". This has also become the artistic concept that Chang Shana pursues all his life..

　　From 1983 to 1998, Chang Shana was the president of the Central Academy of Arts and Crafts.In 1994, she presided over the design.The Central People’s Government presented the Hong Kong Special Administrative Region with the commemorative sculpture "Forever Blooming Bauhinia". The sculpture should be "permanent, commemorative and artistic", which should not only reflect the meaning of the commemorative sculpture given by the central government, but also take into account the meaning and form that Hong Kong is willing to accept. Chang Shana recounted that in early 1997, she and her team made a field trip in Hong Kong and found that there were many bauhinia trees all over the street. "I was really excited to see bauhinia everywhere: bauhinia is the regional flower of Hong Kong, and isn’t it also a blooming bauhinia on the regional emblem of Hong Kong?" She took many photos of Bauhinia and drew many sketches, and the prototype of the sculpture scheme came into being. The design and production lasted for half a year, and the full-scale bauhinia sculpture with a height of 9.29 meters was completed. Chang Shana deeply touched:“‘Forever blooming bauhinia ’ It will stand permanently in the square of Hong Kong Convention and Exhibition Center and become a historical symbol and memorial of Hong Kong’s return to the motherland. From this, we can comfort our predecessors again. "

Commemorative sculpture "Forever Blooming Bauhinia"

　　Don’t forget that you are from Dunhuang.

　　Chang Shuhong once wrote to Chang Shana and said, "Shana, don’t forget that you are ‘ Dunhuang people ’ 。” She practiced this sentence all her life. She copied and created tens of thousands of Dunhuang art works and tirelessly publicized Dunhuang civilization to the world.

　　In 1959, Chang Shana, Li Mianlu and Huang Nengfu used their summer vacation to go to the Mogao Grottoes to copy and sort out murals and colorful figures and costumes, and sorted them out altogether.Three hundred and twenty-eight color pictures. Limited by the conditions of the times, these materials were not published until 1986 and were namedDunhuang Costume Patterns of Past Dynasties.

　　In 2003, Chang Shana, who had retired, went to Dunhuang with four graduate students and compiled and painted.Decorative Patterns of Dunhuang in China in Past DynastiesA book.

　　In 2014, she began to holdThe world tour of "Blooming Dunhuang" shows and analyzes the pattern art of Dunhuang to people.Let Dunhuang elements enter a more popular world … …

　　In 2019, Chang Shana wonChina Federation of Literary and Art Circles“Lifelong achievement artist "Title, the award speech reads: "As the daughter of Dunhuang art, Chang Shana bears the change of the times of the organic combination of Dunhuang art research and modern art design with her special experience … …”

Chang Shana (second from right) won the honorary title of "Lifelong Achievement Artist" of China Federation of Literary and Art Circles.

　　In 2021, the first session was hosted by Gansu Provincial Department of Culture and Tourism and Tsinghua University Academy of Fine Arts."Chang Shana Design Award"The competition was launched, and based on the Silk Road culture and Dunhuang art patterns, outstanding design works were collected for global design talents.

　　In October, 2023, Chang Shana returned to Dunhuang Mogao Grottoes, awarded the "Chang Shana Design Award" and also visited his father’s grave.At the gate of Dunhuang Research Institute in Gansu, Chang Shana and Fan Jinshi met. They shook hands and took photos, and had a good talk. Chang Shana whispered a French sentence to Fan Jinshi: "C’est la vie. (This is life)." Two elderly people, who have been guarding the land of Dunhuang all their lives, said goodbye to each other.

In 2017, Chang Shana went to the warehouse of the French Ji Mei Museum and saw "The Image of Shana".

　　My son Cui Donghui said that in the past two years, my mother’s life has slowed down. She gets up early every day, but she is no longer in a hurry, just sitting in a comfortable chair, reading, listening to the news and dozing off. When you rise, you still have to draw pictures, silently drawing some patterns of grottoes restoration, which are someThe pattern engraved in her mind..

　　Occasionally, she will sing French nursery rhymes, as if recalling the deepest part of her memory. Dunhuang is the most frequently mentioned, and she and her son also said,The place I miss most in my life is Dunhuang..