As the saying goes, "bull market makes people crazy, bear market makes people grow". In the past year, all investors of A shares must have felt deeply about this. From the "leveraged bull" and "reformed bull" at the beginning of the year, to the huge earthquake in the middle of the year and the gradual stabilization at the end of the year, investors generally felt the feeling of riding a roller coaster, and the scenes of "down limit of thousands of shares", "daily limit of thousands of shares" and even "suspension of thousands of shares" also increased everyone’s knowledge. On the first trading day in early 2016, investors may wish to review the A-share market in 2015, hoping that the future market can move forward in reflection and truly let investors feel the dividends brought by the "reform cow" in the new year.

　　9.4%

　　A-shares rose by 9.4% in 2015, the first time in eight years that they rose for two consecutive years.

　　72%

　　What is violent shock? In 2015, the annual amplitude of the Shanghai Composite Index was as high as 72%. The warning of ambush in the ups and downs of the market is never out of date: the stock market is risky and investment needs to be cautious.

　　5178.19

　　On June 12, 2015, the Shanghai Composite Index reached the highest point of this bull market: 5178.19 points, setting a new high in the past seven and a half years. Li Daxiao, chief economist of Yingda Securities, called this "the top of the earth".

　　2850.70

　　From June 15th to August 26th, the Shanghai Composite Index dropped by 45%, and the lowest point was 2850.70 on August 26th, and the biggest drop of the Growth Enterprise Market was 56%.

　　20222

　　The data shows that in 2015, the per capita profit of A-share shareholders was 20,222 yuan, with a yield of 12.41%. The proportion of profitable people is 62%, and the proportion of losing people is 38%. Shareholders with a profit rate of less than 20% accounted for the largest proportion, accounting for 46.52%; 22.77% made a profit of more than 50%. Among the shareholders who lost money, the proportion of shareholders who lost less than 20% was 51.84%, and the proportion of shareholders who lost more than 50% was 8.08%. Among the profit-making people, about 70% of the shareholders earn less than 50,000 yuan, and about 80% of the shareholders lose less than 50,000 yuan. According to the regional ranking, Shanghai investors are the most profitable, with a per capita profit of 39,950 yuan.

　　5129

　　By the end of 2015, there were 5,129 companies listed on the New Third Board, 3.26 times that at the end of 2014; The total market value reached 2.46 trillion yuan, 4.35 times higher than the total market value of 459.1 billion yuan at the end of 2014. At present, the price-earnings ratio of the New Third Board is 47.23 times.

　　Sun-drying A-share transcripts

　　Name Current Price 2015

　　margin of increase

　　Venezuela IBC14588.25278.06%MSCI Jamaica 2010.4193% Shenzhen Component Index 12664.8914.98% Germany DAX10743.0113.45% Shanghai Composite Index 3539.189.41% Nikkei 22519033.719.01.

　　From the perspective of the world, A-shares delivered a good report card in 2015, with Shenzhen Component Index slightly ahead of Germany DAX Index, followed by Shanghai Composite Index. However, A-shares are not the most "crazy" stock market. In fact, the most "crazy" stock market in the world is Venezuela, with an increase of 278%, and the Venezuelan stock market has been ranked first in the global stock market for several consecutive years. However, the surge in Venezuela’s stock market is not due to the strong economy. On the contrary, the rise in Venezuela’s stock market is mainly the result of the currency collapse. Some analysts said that panicked investors used the stock market to hedge against the rapid depreciation of the currency. The market index of Jamaica Stock Exchange, a Caribbean island country, ranked second in the world with an increase of 93% during the year.

　　Thousand-share limit

　　The thousand-share limit is probably one of the most representative shots of the stock market turmoil in 2015. According to statistics, the market has fallen by more than 5% for more than 10 times this year, with the biggest drop of 8.49% on August 24, while the previous drop of more than 8% was on July 27, less than a month apart. The plunge occurred intensively in June, July and August.

　　From June 19, 2015 to September 16, 2015, in just three months, there were 16 scenes of A-shares’ daily limit, and it was very rare that there was a daily limit of 1,000 shares in an average of four trading days. It is worth noting that there was a daily limit of more than 2,000 shares on August 24th, and only 15 stocks rose, which was the least among the previous daily limit of 1,000 shares. The turnover was also at the level of land volume, and the market was extremely weak. Statistics show that this round of turmoil has reduced the market value of circulation in Shanghai and Shenzhen stock markets by a total of 22.9 trillion yuan, and the per capita loss of investors is nearly 240,000 yuan, with a loss ratio as high as 40%.

　　Specifically, the margin financing and securities lending system has given the A-share futures market-oriented core, but some analysts believe that the rapid proliferation of leverage has shaken the fulcrum of the market (the financing scale exceeded 100 billion yuan in mid-January 2013, 23 months later, it exceeded 1 trillion yuan in mid-December 2014, and reached a historical peak of 2.27 trillion yuan on June 18, 2015). The abnormal scale comparison of margin financing and securities lending hinders the hedging of the market’s long-short mechanism (on April 9, 2015, the balance of margin financing reached a record high of 10.233 billion yuan, while the financing scale peaked at 2.27 trillion yuan, which was 222 times that of the former).

　　In addition, some insiders attributed the A-share plunge to the high proportion of retail investors: as of the end of September 2015, 76.25% of the accounts held less than 100,000 yuan, and only 2.13% held positions with a market value of more than 1 million yuan.

　　2015 "National Team" Rescue Timetable

　　★ On June 27th, after the "6.26" plunge of more than 7%, the central bank announced that financial institutions would implement the targeted cuts to required reserve ratios and cut interest rates by 0.25 percentage points from June 28th.

　　★ On July 1st, Shenzhen-Shanghai Stock Exchange announced that it would reduce the market transaction costs. When the plunge occurred, the CSRC relaxed the restrictions on the two financings, and the brokers and customers negotiated on their own.

　　★ On July 3, the CSRC suggested reducing the number of IPOs; Under the direct intervention of the State Council, 28 companies in Shanghai Stock Exchange and Shenzhen Stock Exchange suspended their IPOs and returned the subscribed funds.

　　★ On July 3, the CSRC said that Central Huijin Company had entered the market and bought shares to save the market.

　　★ On July 4th, 25 Public Offering of Fund companies announced that they would actively purchase partial stock funds.

　　★ On July 4th, 21 securities companies announced that they would invest in the purchase of blue-chip stocks of not less than 120 billion yuan.

　　★ On July 5th, the central bank announced that it would provide unlimited liquidity support to the securities companies, and the CSRC confirmed that central huijin had bought the open-end fund index ETF. CICC restricts the opening of futures positions, especially the malicious short positions.

　　Securities companies buy a large number of shares in the capacity of "stabilization fund". From entering the market in early July to August 14th, the Securities and Futures Commission announced "generally not entering the market", and the total amount of funds used to rescue the market was at least 1.5 trillion yuan. According to Wind’s statistics, as of September 30th, among the top 10 tradable shareholders disclosed by A-share listed companies, there were 1,365 listed companies, accounting for 49% of A-shares, including 561 in Shanghai, 233 in Shenzhen, 354 in small and medium-sized board and 217 in Growth Enterprise Market, accounting for about 7% of the total A-share tradable shares.

　　HOMS system and umbrella trust

　　Noun interpretation

　　HOMS is a system developed by Hang Seng Electronics Company in 2012, and its full name is "Hang Seng Order Management System". HOMS system has two important functions: first, it can separate the assets managed by private equity funds and hand them over to different traders for management; The second is to divide positions flexibly, thus solving the practical problems such as insufficient traders and division of positions in private equity funds.

　　In actual operation, the fund-matching company uses HOMS system to distribute the funds under a securities account into several independent small units for independent trading and accounting functions (that is, umbrella warehouse). Through cooperation with brokers, it provides leveraged transactions in the name of entrusted fund management or income exchange. The parent account is directly connected with brokers by HOMS system, and the sub-accounts are distributed to individuals for operation, and the annual interest of financing is agreed. In this process, the real-name registration system of the securities firm is completely overhead, and the fund-raising company acts as a fund broker. The essence of its business is to raise funds at a relatively low interest rate from financial institutions such as banks or higher-level fund-raising platforms, and then lend them to investors for stock trading at a higher interest rate, thus earning the intermediate interest margin. It can be said that through HOMS system, OTC fund-raising companies easily broke through the restrictions of account real-name registration system, and started trading with brokers and banks, and were not regulated.

　　Before HOMS appeared, off-site fund-raising had existed for a long time. However, the previous off-site fund-raising was conducted in an offline and manual way, which was always difficult to expand due to the restrictions of account opening, capital and manpower. With the help of HOMS system, under the wave of Internet finance, a large number of P2P platforms set foot in the fund-raising business, and easily mobilized highly leveraged fund-raising funds by batch processing the fund-raising demand. At the same time, a large number of funds from the banking system also flowed into the stock market through fixed-income products, which formed a potential risk to the entire financial system.

　　In fact, HOMS is not the only tool for OTC fund-raising to access securities companies. According to the data disclosed by China Securities Association on June 30th, OTC fund-raising is mainly operated through the HOMS system of Hang Seng Company and the systems of Shanghai Mingchuang and Straight Flush. The customer assets accessed by the three systems totaled nearly 500 billion yuan, of which HOMS system was about 440 billion yuan, Shanghai Mingchuang was about 36 billion yuan, and Flush was about 6 billion yuan.

　　On July 13, 2015, the CSRC organized inspection and law enforcement forces to go to Hang Seng Electronics to interview relevant executives. On July 16th, after the visit of the Supervision Bureau, Hang Seng Electronics announced that it would close the HOMS account opening function and would not increase the capital of the existing account.

　　Beijing, January 1 (Xinhua) According to Bloomberg News, Tesla and Twitter CEO Musk became the first person in history to lose $200 billion due to the sharp drop in Tesla’s share price.

　　According to the Bloomberg Billionaires Index, after Tesla’s share price plummeted in recent weeks, the 51-year-old Musk’s wealth plummeted to $137 billion. Musk’s net worth peaked on November 4, 2021, when it was estimated to be $340 billion, and has been shrinking since then. In early December 2022, bernard arnault, the chairman of Louis Vuitton Group, briefly surpassed Musk to become the richest man in the world.

　　According to reports, Tesla’s share price fell sharply in 2022, falling by 65% for the whole year. Musk also sold a lot of Tesla shares in 2022 to help pay for the $44 billion he spent on acquiring Twitter.

　　The decline in Tesla’s share price is particularly related to investors’ concerns that Musk will pay more attention to Twitter than electric vehicle production.

　　Musk refuted everyone’s concerns about Tesla and repeatedly criticized the Fed for raising interest rates at the fastest rate in a generation on Twitter.

　　"Tesla’s execution is better than ever!" Musk tweeted on December 16, 2022. "We can’t control the Fed. That’s the real problem."

　　Musk had previously borrowed heavily from Tesla shares, but recently warned that it was dangerous to borrow money in a panic market.

1905 movie network news On April 13th, director Rene Liu made a surprise appearance on Zhengzhou campus to build momentum for the upcoming film on April 28th. During the warm-up video, some viewers kept holding up their mobile phones to help Rene Liu. When Rene Liu appeared, fans shouted his name resounded through the auditorium. "Later Mail" also continues to convey the story of you and me. The couple who have been in love for 20 years proposed marriage on the spot under the witness of Rene Liu to make up for the regrets many years ago. The truest love between them also touched the students present and shouted: "I want this kind of love, too. “

At the end of the activity, a chorus of thousands of people supported Rene Liu’s film. The students at the scene said that only a director with temperature can make a good-looking film. Rene Liu also said that it was the strength given by everyone that enabled her to go on bravely. As of 20: 00 on the 13th, the total number of indexes that "Later Us" wants to see on the ticketing platform has exceeded 1 million, leading the May 1st file. The film "Later Us" is directed by Rene Liu and produced by Zhang Yibai, starring Jing Bo Ran and Zhou Dongyu, and will be released on April 28th.

　

Rene Liu "Yu" saw "Later Us" as a warm director. 　

Couples who have been in love for 20 years propose marriage on the spot and sing with milk tea in person.

Before the activity started, many students were waiting for the appearance of Rene Liu, and some students were waiting for the arrival of Rene Liu in the rain. The roadshow chose to come to the school because Rene Liu said that he liked coming to the campus and was very happy as soon as he entered the school. She was deeply touched by the fearless character of young people, and at the same time, they were full of hope and let her experience the breath of youth again. She also said: "Young people can be brave and crazy about love. “

Today, a couple who have been in love for 20 years at the scene also let the students witness the real "crazy for love." Boys sometimes miss their anniversary because they are too busy at work, but he will deliberately take time to arrange a simple meal for them and say a simple "happy anniversary", which is warm and touching. The boy has been regretful because he didn’t formally propose to his wife. He proposed to show his love for his wife on the spot under the witness of Rene Liu. Rene Liu couldn’t help but sing for them personally. The scene was moved and laughed. The students present said: "I also want this kind of love." These real stories are exactly the feelings that Rene Liu wants to convey, and the stories of the public are the most touching, which coincides with his original intention of filming.

A fan at the scene has been silently supporting milk tea with his own actions, doing public welfare with his meager strength and helping more people. He said: "Because the warmth I got was given to me by milk tea, I think a warm director will bring a group of caring fans, and a warm director will make a good movie. "Rene Liu also responded with emotion:" My fans always give me a lot of encouragement, and we all treat each other sincerely. I often feel more powerful because of your message or every look, and want to do more things that we can do together. “

At the end of the activity, the students at the scene joined in chorus to support their films, and the fans call shouted "I called for the later us in Zhengzhou" to express their love and sincerity. The warm voice gave Rene Liu a lot of strength and made the audience look forward to the early release of The Later Us.

　

Rene Liu shouted from a distance to thank Mayday. 　

"Later We" wants to see the index break one million and lead the May 1st gear.

By 20: 00 on the 13th, the movie "Later Us" had a total index of more than 1 million on the ticketing platform, leading the May 1st file. On May Day, the opening song of the movie "Later Us", which was re-arranged in the "Wet Tears" version, once again ignited everyone’s inner feelings. In an interview with Zhengzhou media, Rene Liu said: "At the end of the film, A Xin sent me a message saying that he had rearranged and made a version of Later Us, so that I could listen to it and see if it could be used. After listening, it made me feel that the decision to use Later Us as the title was too correct. Mayday interpreted a different feeling this time. Thank you very much for lending me the title and re-composing the music for me. “

The film "Later Us" tells the story of a couple’s sweet abuse for ten years: Lin Jianqing (Jing Bo Ran) and Fang Xiaoxiao (Zhou Dongyu) meet by chance on the train home for the New Year. They worked hard together in Beijing, from heartache to mutual affection, and then began a sweet life, hugging and warming in the cold silence. Then, they broke up and lived apart from each other. Ten years later, seeing Qing and Xiao Xiao meet again by chance on the plane, it is also very curious how their story will continue. The film "Later Us" will be released on April 28th.

Nowadays, consumers pay more and more attention to space when buying a car, which is worth mentioning in terms of space performance. Let’s take a look at it together.

Let’s take a look at the appearance of KIA EV5. The front of KIA EV5 is very elegant and looks sporty. Then a simple headlight design is adopted to outline the rounded effect. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4615MM*1875MM*1715MM. The car adopts capable lines, and the side circumference looks very round. With large-sized thick-walled tires, it gives people a very young feeling. Looking back, the rear of the car looks very simple, the taillights look very individual and flamboyant, and the overall shape is still very attractive.

In terms of interior, the interior of Kia EV5 looks very domineering and stylish, which is consistent with the positioning of the car. The steering wheel of this car is well designed, and it is made of imitation leather, which is full of design sense. From the central control point of view, with the 5-inch touch-sensitive LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car adopts leather-like seats, equipped with electric adjustment of auxiliary seats, electric adjustment of seats with memory, seat proportion tilting and other functions, and the overall comfort is good.

Kia EV5 matched gearbox, 160KW, 310N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are excited, you may wish to go offline and actually feel it.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

On February 9, the Federation announced the express report of retail sales ranking in January 2023, among which in the new energy SUV sector,M7, an AITO field created by Huawei and Celeste, did not enter the top 15..

Look at the specific situation:The first place is still BYD Song, which sold 49,000 units in January., an increase of 139.9% year-on-year, and there is no opponent at the same level.

The second place is still from BYD.It is the first SUV model element PLUS of e platform 3.0.In January, it sold 14,000 units, up 617.1% year-on-year. At the same time, it is also a global model and has been registered in many overseas countries and regions, named ATTO 3.

The third place is Tesla Model Y, which sold 14,000 units in January. Compared with the same period of last year, the sales volume decreased by 13.3%, but it is still quite capable of playing; BYD Tang followed closely, ranking fourth, and sold 8,542 units in January, which was not bad compared with last January.

The fifth and sixth places are from the ideal L9 and L8, with sales of 7996 and 6099 sets respectively.I have to say that although the price is not cheap, it is really good for the big six family SUV brothers, and L9 is better than L8.

The seventh place is frigate 07, a new member of BYD Ocean Network, which sold 5043 units. At present, the car belongs to the early delivery period, and it is expected that there will be a certain climb in the future.

The eighth to fifteenth places will not be introduced one by one. It is more intuitive for you to look at the pictures, but it should be noted that,AITO’s Wenjie M5 sold 2,732 units in January., the performance is average, you know, when it was brilliant, it sold nearly 10 thousand units a month.

As for the M7, according to the data provided by Cyrus, a total of 4,475 vehicles were sold in January. At present, AITO has two models, M5 and M7. After simple calculation,It can be seen that M7 sold 1,743 units in January.In this way, it is really not qualified to enter the top 15 list.

Last night, the 38th Hong Kong Film Awards was officially announced at the Hong Kong Cultural Center.

With 17 nominations, The Warriors won seven awards, namely, Best Film, Best Director, Best Screenplay, Best Photography, Best Editing, Best production designer and Best Fashion Design, and became the biggest winner.

Operation Red Sea, who received eight nominations, won only three technical awards: Best Action Guidance, Best Visual Effect and Best Sound Effect.

Dragon and Tiger Martial Master won the prize for the first time.

Reveal the deep human touch of Hong Kong movies

As a commendation award given by Hong Kong film professionals to Hong Kong filmmakers in the past year, the Golden Awards have always adhered to the tradition of mutual encouragement and support, and have a strong human touch.

Last night, the Academy Awards first paid tribute to the filmmakers who died in 2018, including Jin Yong, Lan Jieying, Lin Lingdong and Ji Chunhua, who came from various positions in the film industry.

Andy Lau made an opening speech on the stage, hoping that the vitality of Hong Kong films would last forever, and at the same time led to the song and dance performance "Blast", which is also the theme song of Stephen Chow’s "New king of comedy".

Subsequently, Daniel Wu, Feng Delun, Nicholas Tse and Li Canchen, starring in "New Special Police Man", came to the stage as the best visual effects award winners. This year is the 20th anniversary of the release of "The New Special Police Man", and the four people once again appeared together, which triggered a wave of Hong Kong film memories. Similarly, Ekin Cheng’s and Jordan chan’s combined performances are also full of Hong Kong film feelings.

There is a "professional spirit award" for the Golden Awards. Last year, it was awarded to Yang Ronglian and Jackie Chan, who have been in charge of tea for more than 30 years in the crew. The scene was very touching.

This year’s "Professional Spirit Award" was given to Liu Yun, a martial artist of the Dragon and Tiger. This is also the first time in history that a martial artist of the Dragon and Tiger has won the Golden Award.

"Dragon and Tiger Martial Arts Master" is a special type of work in Hong Kong movies, which refers to martial arts masters who specialize in filming. They practice martial arts and play thugs and minions in movies. It is common for them to be beaten and injured.

Liu Yun is 70 years old. In 1968, he joined the film circle as a dragon and tiger martial artist. He is the most important dragon and tiger martial artist in the history of Hong Kong movies. He worked with Jackie Chan and other kung fu stars and suffered numerous injuries. In the 1970s, humorous kung fu films were hot, and Liu Yun developed in front of the curtain with the stage name of "Fish Head Yun". In the 1990s, he returned to his original post as a Dragon and Tiger Martial Arts Master, and has been doing so ever since.

Last night, Liu Yun expressed the hardships of doing this job at the backstage meeting of the winners. When he was a dragon and tiger martial artist for the first time, he knocked his head on the ground and fainted. He woke up and continued filming.

This year’s Lifetime Achievement Award went to Xie Xian. Xie Xian, the 83-year-old father of Nicholas Tse, is the witness of Hong Kong entertainment circle for half a century. He was called "the fourth brother" by his peers because he ranked fourth at home, and starred in the movies "The Condor Heroes" and "The True Color of Heroes". When Xie Xian won the prize, the audience stood up and applauded him.

He said on the stage, "I am old. I have been in this business for more than 60 years. I am very happy to see you again. I hope everyone will be happy and healthy. I hope that I will shoot more good plays in the future and show them to you. "

"Warriors" won 7 awards.

Become the biggest winner

"Warriors" won a double harvest at the word-of-mouth box office in 2018 and was nominated for 17 Academy Awards, setting the best nomination record in the history of Academy Awards.

In the end, The Warriors won seven awards, including Best Film, Best Director, Best Screenplay, Best Photography, Best Editing, Best production designer and Best Fashion Design, and won 7 out of 17 awards, becoming the biggest winner of the night.

Yu Dong, the producer of "Warriors", said that he and Zhuang Wenqiang talked about the idea of "Warriors" when they collaborated on the first "Eavesdropping Storm", which lasted for 13 years. The original story outline was in 2006, and it took more than ten years to temper this story.

Zhuang Wenqiang himself won two awards, Best Director and Best Screenplay, at the Academy Awards last night. He was shortlisted for best director four times and won the first prize. He thanked his wife on the stage, "because she always thought my film was a success!" "

Operation Red Sea, who received eight nominations, finally won only three technical awards: Best Action Guidance, Best Visual Effect and Best Sound Effect.

Two award-winning films

It’s all about marginal people

This year, several films reflecting the theme of marginalized people won performance awards at the Academy Awards.

Fallen Man tells the story of two little people in Hong Kong.

Liang Changrong, a middle-aged man, was separated by injuries, and the young Filipino maid had to become a maid because of reality. The unexpected meeting of two strangers taught them how to face the four seasons of life.

Chen Xiaojuan, the director of Fallen Man, is also the winner of the best new director.

Although it is a work directed by a newcomer, The Fallen Man has a high degree of completion. It takes the daily life of the little people as the starting point and substitutes the audience’s emotions with daily warm pictures. It is a typical "little movie".

The film star said on the stage: "I am honored to receive this award from Louis Koo. It turns out that my acting is still very good. I want to thank the director Xiao Juan for her kindness and talent. She treated me like a child at the scene and thanked the producer Chen Guo. Without him, the play would not have been possible. Thanks to my boss for his financial support, so that I can shoot this play without receiving money. "

The best actress was won by Zeng Mei Hui Zi, who played "Sanfu". In her acceptance speech, she thanked Leslie Cheung. "In my heart, my brother gave me great encouragement, and I learned from him what’ the drama is bigger than the sky’."

Kara Wai won the Best Supporting Actress Award for Trish, which is the second time that she won the Best Supporting Actress Award at the Academy Awards, and it is also her fifth personal Academy Award.

Sister Hong said on the stage: "It can be said that I am an actor who supports the new director most in Hong Kong. There must be young people in Hong Kong movies. It doesn’t matter how much money an old man like me earns. If Hong Kong movies can blossom, I feel so happy because I am honored to participate."

"Trish" also contributed a best supporting actor, Foo Wa Yuen, who was nominated for the Academy Award for the first time.

He said excitedly: "I am a native of Hong Kong, and Hong Kong movies have accompanied me to grow up. I have witnessed Hong Kong movies shine, and I want to be an actor because of Hong Kong movies. Even if I have no achievements, I have persisted silently for many years. Thanks to the boss Louis Koo, it is not easy to find investment in this subject. " (Lu Fang)

As a leading independent brand in China, Chery Automobile has been committed to building high-quality, cost-effective and high-tech automobile products to meet the needs of different consumers. In April this year, Chery Automobile officially released its brand-new iCAR brand, anchoring the new youth market, covering multiple product sequences such as cars and SUVs, providing intelligent solutions for system scenarios, and positioning itself to cut into the passenger car market of 150,000-300,000 yuan.

As the first model of iCAR brand, iCAR 03 made a stunning appearance at this year’s Shanghai International Auto Show, which aroused widespread concern. This car is positioned as a pure electric hard-core SUV, relying on four technical fields of Chery Group and S5X electric platform, equipped with i-MS multi-element Rubik’s Cube new energy architecture and i-VA ecology, with intelligent real-time electric four-wheel drive, all-aluminum body structure and integrated die-casting longitudinal beam, as well as all-aluminum H-arm suspension, high bionic seat and large-size damping software. Recently, according to official news, iCAR 03 is expected to be officially listed at the end of September, and the estimated price is around 150,000 yuan.

So, what are the highlights and advantages of this car? Let’s take a look.

In terms of appearance, iCAR 03 adopts the design language of square box style, the convex front bumper and large-size wheel eyebrows are angular, and a large number of straight-line designs highlight the hard-core off-road characteristics. The front face is designed with a closed air intake grille, and the headlights on both sides are also unique in shape. The interior of the headlights has also been carefully designed. The middle of the grille is a brand-new "I"-shaped logo, and the lower surrounding design is also very off-road. The side of the car body looks simple, adopting the popular hidden door handle design, straight line design on the side, black wheel eyebrows with large wheels. The external storage box at the tail is quite unique. The taillights on both sides are vertical and the internal light source has been designed.

In terms of interior, iCAR 03 looks simple and technical as a whole, with a large central control screen in the middle and support for OTA upgrade and voice control. Below the central control screen are air conditioning outlets and some physical buttons. The steering wheel adopts a three-piece design, and a large area of soft material is used for wrapping, which has a good performance in texture. The dashboard is a full LCD screen, and can display a variety of information and modes. The seat is made of high bionic material and has the functions of heating, ventilation and massage. It is also worth mentioning that the auxiliary instrument panel has a large storage space, and there are handrails on both sides to facilitate the operation of drivers and passengers. There is also a mobile phone wireless charging area at the front end, and an open water cup slot at the back.

In terms of power, iCAR 03 will provide two versions of single motor and double motor. The maximum power of single motor version is 135kW, and that of double motor version is 70kW+135kW. As for the battery, iCAR 03 will be equipped with Contemporary Amperex Technology Co., Limited lithium iron phosphate battery, which will be packaged by Qida Power, and the capacity will be 65kWh and 69Wh. According to official estimates, the cruising range of iCAR 03 will reach 500 kilometers. In addition, iCAR 03 is also equipped with a solar charging system, and solar panels are integrated in the front hatch cover and roof skylight, which are used as on-board solar power generation components to provide additional power for the whole vehicle. It is officially claimed that in Shanghai, for example, on-board solar energy will probably provide vehicles with more than 2,000 kilometers of battery life throughout the year, and external solar energy will provide vehicles with more than 7,000 kilometers of battery life throughout the year.

In terms of safety, iCAR 03 will be equipped with the intelligent driving assistance system i-Drive independently developed by Chery Automobile, including ACC adaptive cruise, AEB automatic emergency braking, LKA lane keeping, LCA parallel assistance, BSD blind spot monitoring, RCPA reversing warning and other functions. In addition, iCAR 03 will also be equipped with 360-degree panoramic image, TPMS tire pressure monitoring, EPB electronic parking and other functions.

Summary: Chery iCAR 03, as a pure electric hard-core SUV, has good performance and competitiveness in terms of appearance, interior, power and configuration. This car not only meets the needs of new young people for fashion personality, but also meets their needs for off-road performance and intelligent technology. I believe that this car will bring more surprises and choices to consumers after it goes on the market.

[Truck House Original] 139,800, without a word, it started the price war in the field of electric/hybrid vehicles. How big is the impact of low-price strategy? In addition to promoting the upgrading and progress of the industry (price reduction and quality improvement), the price of hybrid models is very close to the high end, which will undoubtedly seize the living space of more oil vehicles and affect the existing market structure.

Then the question is coming, whose hybrid light truck is better? We have selected brands with relatively high attention at present, namely BYD T5DM, JAC, HV2 and Xingzhi H, and let’s have a plate together!

Note: The four vehicles in this inventory are all extended-range hybrids, that is, they do not directly participate in driving vehicles, but drive vehicles or charge batteries to store energy by generating electricity.

BYD T5DM is not the first brand to launch a hybrid model, but this car is perhaps the most concerned, because the official price is tens of thousands cheaper than competing products, and the entry-level model only costs 139,800, which is only more expensive than high-end light trucks, but it has more battery life and road rights.

More importantly, the difference between the entry-level version of 139,800 and the high-end model is mainly in intelligence. Other hardware specifications are basically the same, and most users only need to choose the side door of the car.

In the power part, BYD T5DM is equipped with a 1.5T gasoline engine dedicated for hybrid. This technical route is basically the same as that on BYD passenger cars, so the reliability is guaranteed. At the same time, this machine only needs to eat No.92 "coarse grains", which ensures the economy to a certain extent.

The battery is naturally BYD’s blade battery, with a capacity of 18.3 degrees, slightly larger than the competing products, which can provide the vehicle with a battery life of about 50 kilometers, which meets the regulatory standards and can be green. The comprehensive battery life of oil and electricity is about 1000 kilometers, which can reduce the frequency of energy supplement.

In terms of size, the compartment space of BYD T5DM is 4030×2095×2120mm, which is quite satisfactory and not too big. The maximum power of the driving motor is 150 kW, and its performance is very good.

The reason why the compartment space is general is mainly because the cab space of this car is larger and the longitudinal size is longer than that of the general model. How to choose depends on personal needs. In terms of configuration, the real shot is a high-profile version of 149,800, with a large-size screen and an intelligent driver assistance system. Other models are basically the same as the entry version.

Leading ES6 is a hybrid light truck. Like most traditional OEMs, the design of this car is similar to that of an oil truck, but it is only distinguished by the logo. On the whole, the design of the car is young, which is in line with the aesthetics of young users.

There is little difference in the extended-range route, but the details are slightly different. For example, the generator of this car is replaced by a diesel version, which comes from the Q23 series 2.3-liter displacement engine with a maximum power of 97 kW and a maximum torque of 320 Nm.

The vehicle battery is provided by Contemporary Amperex Technology Co., Limited, with a total capacity of 17.28 degrees. It adopts a liquid-cooled temperature control system, which ensures the battery life and cruising range. The size of the carriage is 4150x2100x2100mm, which belongs to the conventional level.

Leading ES6 adopts permanent magnet synchronous drive motor, with peak power of 120kW and maximum torque of 450 Nm, which is at the mainstream level of the same level and can meet the transportation demand of urban distribution. Matching it is E-CVT.

Like the appearance, the interior design of this car is similar to that of a fuel car. The semi-circular design is convenient to operate, and a smart large screen is placed in the center. Besides daily entertainment and vehicle information display, it can also control the vehicle air conditioning system.

As one of the earliest brands engaged in hybrid light trucks, the flying saucer HV2 has attracted a lot of attention since it went on the market. The appearance design of the whole vehicle is similar to that of the fuel version, and its shape is quite avant-garde and original.

In the power part, this car is equipped with a 1.5-liter gasoline engine from, and the maximum power is 122 horsepower. This machine uses Miller cycle counting, and the oil-electricity conversion rate can reach above 3.0kWh/L, with good efficiency.

In the driving motor part, the flying saucer HV2 uses a 120kW permanent magnet synchronous driving motor with a peak torque of 325nm, which is suitable for light load and standard load transportation. The electric drive bridge also has a 100,000-kilometer-long oil change and wheel end maintenance-free design, which will be more worry-free in later use.

The battery design of the flying saucer HV2 is very interesting. In addition to the "conventional" 17.5-degree battery, users can choose 4.16-degree and 50-degree versions, and users can match more operation scenarios according to their own needs.

The interior design of flying saucer HV2 is very distinctive, and all kinds of unconventional designs are quite imaginative and highly recognizable. In terms of configuration, this car has a multi-function steering wheel and a large screen on the car. According to the details, this car can also expand the one-button start function.

As the sales leader in the field of electric vehicles, although the current price is not as low as BYD’s, few brands can compete with its influence, and its products are also quite interesting. For example, today’s Xingzhi H series uses a rather rare methanol power.

Methanol power is a representative product of the remote family. This car is equipped with a 1.8-liter displacement version, the model is JLC-4M18F, and the maximum power is 120 kW.

The driving motor is also 120 kW, which is not much different from the same level. The battery capacity is the advantage of this car. The maximum capacity is 20.8 kW, which is a few kilowatt hours larger than that of ordinary cars.

The top of this car covers van, barn, fence and other forms, which is no different from the conventional oil truck. The size of the van is 4150x2100x2100mm, which can meet the daily needs.

The cab comfort performance and space performance of Xingzhi H series are acceptable. At the same time, the ergonomic design of the seat is in place, and it is more comfortable for daily driving. In the configuration part, although the car is not a high-profile model, it has LCD instrument, knob shift and optional 360 look-around configuration, which is relatively intelligent.

BYD T5DM has lowered the entry threshold for users, which has a great impact on the industry. In the future, the proportion of electric vehicles in urban centers is bound to be further improved, which is worth looking forward to. However, you should not blindly enter the business, because hybrid light trucks also have their own limitations, and you should judge the products that suit you according to your own working conditions.