Presumably, everyone knows the pre-sale price, 215,900 yuan, no more or less, just passing the edge of 200,000 yuan. Therefore, according to the popular "high opening and low walking" game in the pre-sale stage and the official listing stage, it is very likely that the starting price of Extreme Yue 07 will be lowered to about 190,000 yuan.

I won’t say much about the appearance configuration. Recently, it happened to be the Chengdu Auto Show. Friends who are free can go to the booth of the Extreme Vietnam to experience and consult. It just happened that this car is also here. Next, let’s go straight to the theme and discuss the core of Extreme Yue 07, which is also the core of this brand: AI Zhijia.

In fact, as early as two days before the Media Day of Chengdu Auto Show in 2024, Jiyue specially held a press conference to give a more comprehensive introduction to its current AI intelligent driving level, and I happened to participate.

At the meeting, Xia Yiping, CEO of Extreme Yue, first introduced the commonality between Extreme Yue and Radish Run. On the one hand, both of them are backed by Baidu, and on the other hand, everyone has L4 autopilot technology. But the difference is that Rapunzel is commercial, while Extreme Yue is domestic, so for Extreme Yue, this is the first time that L4 autonomous driving technology has empowered the family car market, which is of great significance to itself and the market.

So what do you think the family car equipped with L4 autonomous driving technology will look like? Is it like a radish running with a perception radar that is more in the way than the roof trunk, or is it like Weilai, with three bags at one head? Sorry, neither.

In their own words, they think that the system that mainly depends on "lidar+high-precision map+rule algorithm" is the classical intelligent driving, while "pure vision+end-to-end large model" is the new intelligent driving. Therefore, when Xia Yiping talked about the ASD link, in addition to the "APOLLP LP" marked with Baidu, he also marked the words "the only one in the world and the only one in China".

Indeed, in addition to Tesla’s FSD in the world, there are not many car companies that insist on adopting pure vision solutions, and even fewer can do it. If ASD can really run like a radish, and realize L4 automatic driving with pure vision scheme on private cars based on Apollo ADFM model, then it is indeed "the only one in the world and the only one in China", but the question is whether it can be done?

According to the function of the live demonstration at the press conference, whether it is high speed, city or obstacle stopping and avoiding, obstacle bypassing between lanes, parking in extremely narrow parking spaces, AEB ability, etc., the Extreme Yue 07 with ASD full of blood does have little difference from Huawei ADS 3.0, but it does not show its intelligent driving ability in rainy days, foggy days and other poor perception situations, which is exactly the essential difference between lidar and camera.

But I have to say that the price of ASD is really exciting and true conscience! Tesla’s FSD buyout is about 60 thousand yuan, while ASD is only about 30 thousand yuan, and the limited time period is only 4999 yuan. To tell the truth, this price can’t be installed with a laser radar, but it can directly buy out the high-order intelligent driving function of ASD’s complete set of pure vision solutions, so I don’t want to talk about it.

Generally speaking, whether ASD can completely replace the intelligent driving system under the laser radar scheme at present, with reference to the embarrassing situation of FSD abroad, I personally think it remains to be verified. However, as one of the few car companies in China that adopt the pure vision intelligent driving scheme, the more capable they are, the more they are.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

????Now, with more and more consumers buying and redeeming, netizens’ attention to medium and large SUVs has increased a lot. After understanding this demand point, automobile manufacturers have accelerated the promotion of medium and large SUV products. A few days ago, Ghost Brother learned that next year, there will be a group of domestic "big guys" coming. This time, Ghost Brother chose four medium and large SUVs with high attention to introduce them, and looked at their characteristics in advance to make a reference for his own car purchase.

The first paragraph:

????Changan Qiyuan C798 has been officially unveiled. This model is positioned as a medium and large SUV. The new car has been declared in the Ministry of Industry and Information Technology and is expected to be officially launched next year. The new car is designed with many new elements. The front face adopts a brand-new design style. The split headlight group is matched with a star-shaped penetrating light strip, and the tail also adopts a penetrating light strip. With the hidden door handle and low wind resistance wheels, it looks more avant-garde than traditional SUV models.

???In terms of body size, the length, width and height are 4837/1920/1690mm and the wheelbase is 2905 mm. At present, the specific configuration of the new car is not officially announced. The roof is equipped with a lidar, and it is expected to be equipped with a high-level intelligent driving system. According to the application information, in terms of power, the new car will be equipped with a hybrid system consisting of a 1.5L engine. It is reported that the new car may be benchmarked.

The second paragraph:

????Chuanqi S7 is also a medium and large SUV. After its debut at Guangzhou Auto Show, it completed the new car declaration in the Ministry of Industry and Information Technology, and it is expected to be officially launched in the first half of 2025. The new car adopts a brand-new design style, with a closed front grille, slender double headlights on both sides, and black trim on the lower side. The front face looks atmospheric and fashionable.

???The tail headlights have a unique style, showing a "back" style, and the lower side of the tail is equipped with silver trim. In terms of body size, the length, width and height of the new car are 4900/1950/1780mm and the wheelbase is 2880mm respectively. At present, the official announcement of new car interior information is not much, and it is expected that the intelligent cockpit and intelligent driving system will be put in place. In terms of power, the new car is expected to provide plug-in and extended-range power, equipped with an electric four-wheel drive system.

The third paragraph:

???Deep Blue S09 is also a medium and large SUV model. The new car is benchmarked and is expected to be launched in 2025. The new car uses penetrating daytime running lights, split-type lights, trapezoidal guard plates on the lower side of the front face, and the front face design is atmospheric and not moderate.

???The side lines of the car body are very round, and the tail is equipped with spoilers, through taillights and dense spokes. In terms of body size, the length, width and height of the new car are 5205/1996/1800mm and the wheelbase is 3105 mm. The new car is positioned as a six-seat SUV. At present, the internal layout has not been exposed.

????In terms of power, the new car will be equipped with deep blue super extended range 2.0 technology, equipped with a new blue whale HE1.5T ultra-high pressure direct injection hybrid engine, equipped with lidar on the roof, and may also be equipped with Huawei Gankun Intelligent Driving ADS 3.0 high-order intelligent driving assistance system. It is reported that the pre-sale price of new cars is around 350,000.

Paragraph 4:

????Haobo HL is a medium and large SUV. After the official appearance of this model, new news came. The new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be officially pre-sold in February next year. The new car is very atmospheric in appearance design, with the length, width and height of 5126/1990/1730(1750)mm and the wheelbase of 3088mm respectively.

????At present, there are not many official announcements of new car configuration information. It is reported that ADiGO Pilot NDA4.0, a high-level intelligent driver, will be the first to be used on Haobo HL. In terms of power, the new car offers pure electric and extended range versions, with air suspension and CDC as standard.

Ghost Fighting Car View: The above four medium and large SUVs are all made by domestic manufacturers, and they have their own characteristics in design, configuration, space and performance. They are all competent in urban transportation, camping and go on road trip, and deserve more attention from consumers.

On February 9, the Federation announced the express report of retail sales ranking in January 2023, among which in the new energy SUV sector,M7, an AITO field created by Huawei and Celeste, did not enter the top 15..

Look at the specific situation:The first place is still BYD Song, which sold 49,000 units in January., an increase of 139.9% year-on-year, and there is no opponent at the same level.

The second place is still from BYD.It is the first SUV model element PLUS of e platform 3.0.In January, it sold 14,000 units, up 617.1% year-on-year. At the same time, it is also a global model and has been registered in many overseas countries and regions, named ATTO 3.

The third place is Tesla Model Y, which sold 14,000 units in January. Compared with the same period of last year, the sales volume decreased by 13.3%, but it is still quite capable of playing; BYD Tang followed closely, ranking fourth, and sold 8,542 units in January, which was not bad compared with last January.

The fifth and sixth places are from the ideal L9 and L8, with sales of 7996 and 6099 sets respectively.I have to say that although the price is not cheap, it is really good for the big six family SUV brothers, and L9 is better than L8.

The seventh place is frigate 07, a new member of BYD Ocean Network, which sold 5043 units. At present, the car belongs to the early delivery period, and it is expected that there will be a certain climb in the future.

The eighth to fifteenth places will not be introduced one by one. It is more intuitive for you to look at the pictures, but it should be noted that,AITO’s Wenjie M5 sold 2,732 units in January., the performance is average, you know, when it was brilliant, it sold nearly 10 thousand units a month.

As for the M7, according to the data provided by Cyrus, a total of 4,475 vehicles were sold in January. At present, AITO has two models, M5 and M7. After simple calculation,It can be seen that M7 sold 1,743 units in January.In this way, it is really not qualified to enter the top 15 list.

Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.

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Write in front:This article is an original manuscript of Cheze, please indicate the source "Cheze" for reprinting, please do not infringe.

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On August 8th, Chery was officially listed. The new car is positioned as a medium-sized fuel SUV, which belongs to a higher-quality version of Chery. The price range is 129,900 yuan-174,900 yuan, providing 5 seats and 7 seats. In which: the standard version is 129,900 yuan; The comfort version is139,900 yuan; Deluxe edition is 149,900 yuan; The distinguished edition is 159,900 yuan; The 7-seat ring tower champion edition is 174,900 yuan. In short, it will be slightly lower than the pre-sale price. The highlight is the policy strength: the replacement enjoys a cash discount of 15,000 yuan, and the women’s volleyball guardian fund enjoys a cash discount of 10,000 yuan. The first car owner and used car enjoy a lifetime warranty.

Key point: Used cars are also guaranteed for life.

As for why he chose to push the fuel car again, Li Xue of Chery explained very hard: "It’s not that the fuel car can’t sell well, it’s that your fuel car can’t sell well."

As a reference, Chery sold 195,700 vehicles in July, up 30.1% year-on-year, and its overseas fuel export volume reached a peak. Chery believes that only by thoroughly understanding the basic skills of fuel can we get the highest score of new energy.

Chery has always adhered to the motivation of self-research. At the press conference, Li Xueyong also publicly stated that Chery is about to release a high-performance engine with an efficiency of 48%. What is the concept of 48%? At present, the highest I remember is about 46%.

Go back to the model itself. The model itself is the "top match" in the Tiggo 8 series, and its size configuration and performance are superior to those of the same family: Tiggo 8, Tiggo 8 PLUS and Tiggo 8 PRO.

The whole vehicle is built on the super hybrid platform of Chery Mars architecture and developed according to the global five-star safety standards, which meets both domestic and global requirements.

The whole vehicle is made of high-strength steel (85%) and hot-formed steel (21%), equipped with the only far-end airbag of the same class and 19 active safety configurations, reaching L2.5 intelligent driving assistance capabilities, such as rear cross collision braking, rear approach warning, lane keeping, lane departure assistance, blind zone monitoring, door opening warning, traffic sign recognition, front collision warning and automatic emergency braking, etc.

The dimension part has a length, width and height of 4795/1930/1741mm and a wheelbase of 2770mm, which is one circle larger than that of Tiggo 8 and is exactly the same as that of Tiggo 8. The seating layout is available in 5-seat and 7-seat (5+2) versions. The seats in the second row and the third row of the 7-seat version all support electric full flat down, and the official announcement can achieve a maximum capacity of 2065L!

The interior design is also highly referenced to Fengyun T9: equipped with 10.25-inch full LCD instrument panel, 15.6-inch central control screen, built-in Qualcomm 8155 chip, supporting Apple CarPlay+ Huawei HiCar.

The passenger seat is the "Queen’s seat" (zero gravity seat), which supports heating/ventilation/massage.

The new car is equipped with 2.0TGDI Kunpeng turbocharged engine, Miller cycle, second generation intelligent thermal management system, scissor double balance shaft and 350bar ultra-high pressure direct injection system. The advantage is that it is both fierce and fuel efficient.

The maximum power of the power system is 187 kW (254 HP) and the maximum torque is 390 Nm, which is almost equal to the performance of more than 600,000 2.0T engines (258 HP).

It is worth mentioning that this car matches the full-stack self-developed Kunpeng 8AT gearbox. At present, apart from Changan CS75 PLUS, few domestic cars within 200,000 yuan will be willing to use 8AT gearbox, which is generally dual clutch.

In terms of passability, the top gear provides the choice of four-wheel drive system. The four-wheel drive system has an intelligent control torque manager, which can realize the torque distribution of the front and rear axles, and provides three basic driving modes+four off-road modes, a total of seven driving modes.

Draw a key point: self-developed motivation, self-developed gearbox and self-developed four-wheel drive. Chery can be said that among domestic brands, it is rare for the three major fuel products to be so thoroughly researched and made by themselves.

Ok, the question is coming. Which version will you choose from so many versions?

　　On the stage of the Spring Festival Evening in February 2024, the creative program "Nianjin" made a stunning appearance. Four performers were dressed in Hanfu in the Han, Tang, Song and Ming Dynasties. In front of the camera, traditional patterns, such as dogwood patterns, Swiss lion patterns, peony patterns, laurel patterns and gourd patterns, were exquisitely presented, showing a different artistic charm.

　　this is93-year-old China contemporary arts and crafts artist, pattern scientist, art educator and designer Chang Shana.A newly completed work.

　　During the preparation of the program, the director invited Chang Shana as an art consultant, and the design team extracted all kinds of patterns from historical materials, arranged them by hand, and finally Chang Shana made hand-painted modifications.

　　"I am from Dunhuang, and my hometown is Dunhuang … …”Facing CCTV’s behind-the-scenes interview, Chang Shana said,"I like patterns very much. Every time I see them, it’s like seeing my old friends. I’ve been dealing with patterns all my life … …”

　　Dunhuang is the theme of Chang Shana’s design life. She grew up in Dunhuang, constantly drawing design inspiration from Dunhuang elements and running all her life to promote Dunhuang art. She is called"Daughter of Dunhuang Art"In 2019, she wonChina Federation of Literary and Art Circles“Lifelong achievement artist "honor.title.

　　From Paris to Dunhuang

　　There is a river in Lyon, France, called La Saone.

　　In 1931, he studied at Lyon National Academy of Fine Arts.Chang ShuhongDecided to use the feminine French word Saone to name the newborn daughter, transliteration isShana.

In 1933, Chang Shana and his parents took a group photo in Paris.

　　One day in the autumn of 1935, Chang Shuhong found a set on the old bookstall on the Seine.The six major editions of Dunhuang Grottoes are the French sinologist Bo.hopeAnd the book, which was filmed in Dunhuang Grottoes in China.More than 300 photos of murals and sculptures, the creation of which spans thousands of years.

　　Chang Shuhong was shocked: "TheirThe brushwork is vigorous and powerful, the composition is magnificent and the characterization is vivid and powerful.His bold and unrestrained brushwork is even rougher than modern fauvism paintings … … "He later told Chang Shana that he had always admired European and Renaissance art, but he didn’t know it.The motherland has a thousand-year-old grotto art.He felt ashamed of it. From then on, he made up his mind to return to China to visit Dunhuang Grottoes.

　　In August 1942,"the countryMember of the Preparatory Committee of Dunhuang Art Research InstituteWill "Established, Chang Shuhong as deputy director. He finally had the opportunity to go to Dunhuang in person.

　　At the end of 1943, Chang Shana and his sister arrived in Dunhuang with their mother. Chang Shana went to visit in an ox cart."Thousand Buddha Cave" (hereinafter referred to as "Mogao Grottoes")She remembers that the sky was blue and the Daquan River in front of the Thousand Buddha Cave was frozen into a white glacier.

　　As soon as she entered the hole, she was fascinated at once."Under the sunlight from the cave entrance, there are so many murals and colored sculptures that have never been seen before, which are overwhelming and colorful … …”

A family of three lives in the Mogao grottoes.

　　The family lives in a room in the middle temple of the Thousand Buddha Cave. I ate the big pot rice in the canteen, and every meal must be accompanied by salt and vinegar to neutralize the local alkaline drinking water.

　　In Dunhuang, Chang Shana got up early every day, practicing calligraphy first, then learning French, and asked Dong Xiwen to tutor Chinese and Western art history, and Su Yinghui to tutor China art history. At the request of her father, she went to the cave to copy murals every day, just like adults.

　　"Dad asked me to start with objective copying and then take finishing copying as the standard.Visit all the key murals in the representative caves of the Northern Wei, Western Wei, Sui, Tang, Five Dynasties, Song and Yuan Dynasties.And understand the historical background of murals in copying, and accurately grasp the era style of murals in past dynasties. "Chang Shana said that she climbed into the cave on the centipede ladder every day, and when the morning sunlight came in directly, she lit up the colorful walls, and she began to paint cheerfully. In the desert, she practiced."I have no academic qualifications in the first stage of my artistic life.."

　　"National, scientific and popular"

　　From 1948 to 1950, Chang Shana was invited by Ye Lihua, a Canadian Jew, to study at the Art School of the Boston Museum of Art.. At the end of 1950, under the influence of progressive students studying in the United States, Chang Shana resolutely gave up his unfinished studies in the United States and returned home early.

　　The first thing she did when she returned to China, she assisted her father, Chang Shuhong, and held a party on the Wumen Gate Tower in Beijing.“Dunhuang Art Exhibition "In this exhibition, sheReceived Liang Sicheng and Lin Huiyin.After visiting the Dunhuang Art Exhibition, they decided to hire Chang Shana as the teaching assistant of the Arts and Crafts Teaching and Research Group of Tsinghua University Construction Department. It was also from then on that she embarked on the road of arts and crafts and art design.

Prepare for "Dunhuang Art Exhibition"

　　In the construction department of Tsinghua University, Chang Shana accompanied Lin Huiyin to visit cloisonne, porcelain-burning and other craft factories that were on the verge of closure at that time.A number of novel patterns with national style and convenient production were designed..

　　In 1952, the "Asia-Pacific Regional Peace Conference" was held in Beijing. Under the guidance of Lin Huiyin, Chang Shana designed a silk headscarf with the pattern of Dunhuang algae wells as a gift for delegates from various countries.

　　In 1953, Chang Shana was transferred to the Department of Practical Fine Arts of the Central Academy of Fine Arts.In 1956, the Central Academy of Arts and Crafts (now Tsinghua University Academy of Fine Arts) was established and Chang Shana was transferred to the Department of Dyeing and Weaving.Teaching basic courses of pattern and dyeing and weaving design.

In 1996, Chang Shana delivered a speech at the "Art Design Exhibition of Central Academy of Arts and Crafts".

　　From 1958 to 1959, in order to celebrate the 10th anniversary of the founding of New China, Premier Zhou Enlai personally directed the construction of "Top Ten Buildings" in Beijing, and the Great Hall of the People was one of them.

　　"The Great Hall of the People will become the focus of political activities, which not only reflects the representatives of hundreds of millions of people discussing state affairs, but also reflects the form with China national style and the new content of building socialism under the leadership of the Communist Party of China after the founding of New China." Chang Shana recalled. Under the leadership of Lei Guiyuan, then vice president of the Central Academy of Arts and Crafts, sheParticipated in the whole process of architectural decoration design of the Great Hall of the People.. She upholds "Make the past serve the present and make foreign things serve China"Based on the design policy, combined with the consideration of structure, lighting, sound and other factors, after repeated deliberation, the design scheme of the dome light of the Great Hall of the People — — The dome light of the Great Hall, which accommodates 10,000 people, is centered on the red five-star and surrounded by radial sunflower petals, forming a group of dome light patterns symbolizing that "hundreds of millions of people are facing the light".

The great hall of the people banquet hall tianding light-decoration

　　Premier Zhou Enlai once suggested that the design of the Great Hall of the People should reflectThe principle of "national, scientific and popular". This has also become the artistic concept that Chang Shana pursues all his life..

　　From 1983 to 1998, Chang Shana was the president of the Central Academy of Arts and Crafts.In 1994, she presided over the design.The Central People’s Government presented the Hong Kong Special Administrative Region with the commemorative sculpture "Forever Blooming Bauhinia". The sculpture should be "permanent, commemorative and artistic", which should not only reflect the meaning of the commemorative sculpture given by the central government, but also take into account the meaning and form that Hong Kong is willing to accept. Chang Shana recounted that in early 1997, she and her team made a field trip in Hong Kong and found that there were many bauhinia trees all over the street. "I was really excited to see bauhinia everywhere: bauhinia is the regional flower of Hong Kong, and isn’t it also a blooming bauhinia on the regional emblem of Hong Kong?" She took many photos of Bauhinia and drew many sketches, and the prototype of the sculpture scheme came into being. The design and production lasted for half a year, and the full-scale bauhinia sculpture with a height of 9.29 meters was completed. Chang Shana deeply touched:“‘Forever blooming bauhinia ’ It will stand permanently in the square of Hong Kong Convention and Exhibition Center and become a historical symbol and memorial of Hong Kong’s return to the motherland. From this, we can comfort our predecessors again. "

Commemorative sculpture "Forever Blooming Bauhinia"

　　Don’t forget that you are from Dunhuang.

　　Chang Shuhong once wrote to Chang Shana and said, "Shana, don’t forget that you are ‘ Dunhuang people ’ 。” She practiced this sentence all her life. She copied and created tens of thousands of Dunhuang art works and tirelessly publicized Dunhuang civilization to the world.

　　In 1959, Chang Shana, Li Mianlu and Huang Nengfu used their summer vacation to go to the Mogao Grottoes to copy and sort out murals and colorful figures and costumes, and sorted them out altogether.Three hundred and twenty-eight color pictures. Limited by the conditions of the times, these materials were not published until 1986 and were namedDunhuang Costume Patterns of Past Dynasties.

　　In 2003, Chang Shana, who had retired, went to Dunhuang with four graduate students and compiled and painted.Decorative Patterns of Dunhuang in China in Past DynastiesA book.

　　In 2014, she began to holdThe world tour of "Blooming Dunhuang" shows and analyzes the pattern art of Dunhuang to people.Let Dunhuang elements enter a more popular world … …

　　In 2019, Chang Shana wonChina Federation of Literary and Art Circles“Lifelong achievement artist "Title, the award speech reads: "As the daughter of Dunhuang art, Chang Shana bears the change of the times of the organic combination of Dunhuang art research and modern art design with her special experience … …”

Chang Shana (second from right) won the honorary title of "Lifelong Achievement Artist" of China Federation of Literary and Art Circles.

　　In 2021, the first session was hosted by Gansu Provincial Department of Culture and Tourism and Tsinghua University Academy of Fine Arts."Chang Shana Design Award"The competition was launched, and based on the Silk Road culture and Dunhuang art patterns, outstanding design works were collected for global design talents.

　　In October, 2023, Chang Shana returned to Dunhuang Mogao Grottoes, awarded the "Chang Shana Design Award" and also visited his father’s grave.At the gate of Dunhuang Research Institute in Gansu, Chang Shana and Fan Jinshi met. They shook hands and took photos, and had a good talk. Chang Shana whispered a French sentence to Fan Jinshi: "C’est la vie. (This is life)." Two elderly people, who have been guarding the land of Dunhuang all their lives, said goodbye to each other.

In 2017, Chang Shana went to the warehouse of the French Ji Mei Museum and saw "The Image of Shana".

　　My son Cui Donghui said that in the past two years, my mother’s life has slowed down. She gets up early every day, but she is no longer in a hurry, just sitting in a comfortable chair, reading, listening to the news and dozing off. When you rise, you still have to draw pictures, silently drawing some patterns of grottoes restoration, which are someThe pattern engraved in her mind..

　　Occasionally, she will sing French nursery rhymes, as if recalling the deepest part of her memory. Dunhuang is the most frequently mentioned, and she and her son also said,The place I miss most in my life is Dunhuang..