Original title: "Destroy" Hua Xizi, only need a Li Jiaqi?

Weibo hot search list these two days, almost all occupied by Li Jiaqi.

From the live broadcast of netizens-crying and apologizing-continuing to lose powder, Li Jiaqi’s road popularity has gradually collapsed.

Moreover, Li Jiaqi’s mistake has pushed Hua Xizi to the forefront.

01

I believe many people have seen the video of Li Jiaqi live broadcast of netizens.

Brand Jun will give you a summary again. The reason is that when Li Jiaqi sold Huaxizi eyebrow pencil in the live broadcast room, some consumers questioned that Huaxizi was getting more and more expensive.

Originally, it was nothing. It is common for consumers to spit out that products are expensive or cheap. As a result, Li Jiaqi suddenly exploded and started a series of outputs, which directly silenced all the workers in the live broadcast room:

"Where is expensive? It has been this price for so many years, don’t talk nonsense with your eyes open. "

"Domestic brands are very difficult. Where is 79 yuan expensive?"

"Sometimes I find my own reasons. Well, after so many years, my salary has not risen, and I have worked hard."

Looking at these words alone has made people speechless, and it is really unique to match his impatient, preaching and got expression at that time.

Soon, Li Jiaqi suffered a lot of netizens’ strong spit: Why not eat minced meat here?

At the same time, Hua Xizi, who Li Jiaqi claimed "never raised prices", was also sent to the hot search list.

There is a high degree of discussion about whether 79 yuan’s eyebrow pencil of Hua Xizi is expensive, whether the price of Hua Xizi has increased or not, and whether the product value of Hua Xizi is worth the price. Some netizens have calculated that each gram of Hua Xizi’s eyebrow pencil is as high as 980 yuan, and they can buy two grams of gold.

Hua Xizi has also become the exclusive "monetary unit" for migrant workers, 1 Hua Xizi =79 yuan:

"I ate 1.1 flowers for dinner today and will continue to cook by myself tomorrow."

"I drank 0.2 flowers of milk tea today."

"If you add a class on Sunday, you can only earn 1.5 flowers."

……

I didn’t expect that after the entertainment star measurement unit "208W", there is also a measurement unit for exclusive workers!

So, is Hua Xizi, who was searched by Li Jiaqi, wronged?

02

When Li Jiaqi "shouted" for Hua Xizi in the live broadcast room, he said this sentence:

I have been following Hua Xizi for many years, and I know how it got up. I almost took Hua Xizi’s surname as Li.

Indeed, from no one cares about it to well-known domestic products, Hua Xizi can be said to be famous by Li Jiaqi.

Hua Xizi is a make-up brand that was born in 2017, and Hua Xizi in the initial stage is still in a state of no interest.

In 2018, the popularity of Li Jiaqi soared, and the core product "Air Honey Powder" of Hua Xizi also appeared in the live broadcast room of Li Jiaqi for the first time.

Since then, from honey powder to lipstick to other categories, Hua Xizi has appeared in the live broadcast room in Li Jiaqi more and more times, and her fame is getting higher and higher under the banner of "cheap domestic products".

In September 2019, Li Jiaqi became the chief recommender of Hua Xizi, and the cooperation between them became closer and closer.

According to the data, in 2020, there will be 77 Huaxizi in the live broadcast room in Li Jiaqi, and during June-December of the same year, Huaxizi is the brand with the largest sales volume of live broadcast.

From August to September this year, Hua Xizi still appeared frequently in the live broadcast room in Li Jiaqi with a frequency of five times a month.

Not only that, Li Jiaqi himself also directly participated in the design and development of Hua Xizi, and had a huge right to speak or even a veto over Hua Xizi’s products.

Even Fei Man, the co-founder of Hua Xizi, personally admitted that the sales growth of Hua Xizi could not be separated from the cooperation with Li Jiaqi.

Therefore, it is no exaggeration for Li Jiaqi to say that "Hua Xizi is almost surnamed Li".

The interest chain between Li Jiaqi and Hua Xizi is tightly bound, and the rebate to Li Jiaqi from Wang Chuan Hua Xizi is as high as 60%-80%, even more than 100%.

Although Hua Xizi’s official quickly denied the rumor, it is not difficult to see from the deep binding between the two over the years that Hua Xizi’s profit share to Li Jiaqi is more substantial than that of ordinary brands.

03

Hua Xizi is very dependent on Li Jiaqi, and to a great extent, both of them have formed a trend of "one glory and one loss".

Li Jiaqi glory, HuaXiZi followed with a lot of light, and Li Jiaqi’s words, also can almost kill HuaXiZi half-life.

Even the brand was aware of this problem and tried to break away from Li Jiaqi’s influence, but failed. Hua Xizi’s new product was launched and never left the live broadcast room in Li Jiaqi.

In this storm, Hua Xizi was a little wronged, but not much.

What’s more, Huaxizi itself did not impress consumers with its strength in products, but put more energy into marketing.

Everyone spits out not only the eyebrow pencil, but also all kinds of makeup products of Hua Xizi.

"Lipstick is hard to use", "The same amount of loose powder is more expensive than Chanel" and "the product is overpriced" … Hua Xizi’s products have been complained by consumers, and it was not built in a day. 79 yuan’s eyebrow pencil is just the fuse.

In the final analysis, whether relying on the anchor KOL or relying on marketing to open up popularity, we will eventually return to the product itself and make a truly conscience product from the consumer’s point of view.

With the support of consumers and the confidence brought by excellent products, the brand can stand on its feet for a long time. At least, it won’t roll over because of a few words from others.

Editor in charge:

　　Cctv newsAccording to the website of the General Administration of Market Supervision, in 2022, the national market supervision departments received a total of 29.4077 million consumer complaints, reports and inquiries through the national 12315 platform, telephone, fax and windows, a year-on-year increase of 23.5%. Among them, there were 13,103,800 complaints and 4,722,300 reports, which saved economic losses of 4,519 million yuan for consumers and effectively protected their legitimate rights and interests. It mainly presents ten characteristics:

　　First, the acceleration of consumer complaints, the recovery and expansion of consumption needs balanced development.

　　From the trend of the past three years, due to the cross-regional expansion of platform economy, the cross-regional flow of population capital and the cross-regional allocation of market factors, the consumption of Guangdong, Zhejiang, Shanghai and Beijing is accelerating. There is a positive correlation between the number of consumer complaints and the level of consumer activity. The proportion of consumer complaints in the four provinces and cities in the country has increased from 31.8% in 2020 to 45.16% in 2022. To some extent, the accelerated gathering of consumer complaints reflects the unbalanced development of the supply side of consumption, so it is necessary to further restore and expand consumption in the central and western regions and promote higher quality and more balanced development.

　　Second, recover the loss of over 10 billion yuan, boost confidence and release vitality.

　　In the past three years, in the face of the impact of the epidemic, the downward pressure on the economy and the impact of the international situation, improving the consumption environment, stabilizing consumption and promoting consumption have become important supports for stabilizing the economic market and safeguarding people’s livelihood and well-being. Market supervision departments at all levels have handled a total of 74.5229 million complaints, reports and consultations, recovering economic losses of 14.472 billion yuan for consumers, effectively defending consumers’ legitimate rights and interests, and protecting consumption power and economic endogenous motivation. We will strengthen the maintenance of commodity services concerned by the masses. For example, the mediation success rate of fiber products, medical devices, production, maintenance and repair services has increased significantly compared with the previous year, with an increase of 15.51, 13.15 and 12.26 percentage points respectively.

　　Through the continuous evaluation of "five-level circular linkage", the disposal efficiency of the national 12315 platform has been greatly improved. The timely handling rate of complaints and reports was as high as 98.99%, an increase of 12.55 percentage points; The highest satisfaction of the masses is 4.74 points (out of 5 points). At present, the platform has accumulated 16.0108 million registered users, with an average annual growth of 3 million, and has become a consumer rights protection platform trusted by the people.

　　Three, rapid response, strong disposal, complaints and reports of epidemic-related materials fell rapidly.

　　After the promulgation of "Article 20" and "New Article 10", the focus of epidemic prevention shifted from prevention and control of infection to medical treatment. The demand for epidemic-related drugs and medical supplies surged, the supply was not smooth, the price fluctuated abnormally, and product quality problems frequently occurred. At one time, the number of related complaints and reports increased by spurt. From November 10, 2022 to the end of 2022, the national 12315 platform received 241,100 related complaints and reports, up 3.88 times year-on-year, 2.95 times quarter-on-quarter, and the highest peak reached 19.5 times. Among them, there were 141,800 complaints and 99,300 reports, recovering economic losses of 4,981,700 yuan.

　　The market supervision department responded quickly, launched a special campaign to stabilize the price and guarantee the quality of epidemic-related drugs and medical supplies at the first time, promptly checked the complaints and reports of epidemic-related drugs and medical supplies, and fully protected the health and safety of the people, with a total of 12,900 cases filed. As of February 10th, the reports on epidemic-related prices, unfair competition and advertisements, online transaction supervision, product quality, and the production and circulation of drugs and medical devices have dropped by 99.14%, 87.87%, 73.89%, 88.35% and 87.79% on an average daily basis, and the demands for epidemic-related drugs and medical supplies have returned to daily life, and the market order tends to be stable.

　　Fourth, the downward pressure on the economy has increased, and after-sales problems such as non-delivery and non-refund have become more prominent.

　　In 2022, the national market supervision department accepted 13.1038 million consumer complaints, a year-on-year increase of 43.84%, and the growth rate was enlarged compared with 2021. From the complaints, there were 2,987,000 pieces of quality, 2,489,600 pieces of after-sales service, 1,159,100 pieces of contract and 1,090,600 pieces of food safety, accounting for 58.96% of the total complaints. Among them, the problem of after-sales service grew fastest, and the masses reflected it most strongly, with a year-on-year increase of 57.67%.

　　After-sales service status is directly related to operators’ confidence and expectation. Affected by the epidemic, the problem of after-sales service has been highlighted. Consumer demands mainly focus on non-refund, non-delivery, non-performance of the "three guarantees" commitment, non-implementation of the seven-day unreasonable return obligation, and untimely delivery. From the perspective of commodity categories, it is mainly concentrated in mobile phones, shoes, coats, furniture and automobiles, accounting for 25.61% in total; Printed matter, dairy products, computer peripherals, air conditioners and luggage increased by 154%, 120%, 98%, 98% and 90% respectively.

　　Fifth, the proportion of commodity complaints increased, and the consumption of new energy vehicles was short-lived.

　　In 2022, the national market supervision department accepted a total of 8,623,200 commodity complaints, accounting for 65.81% of the complaints, up 4.37 percentage points from the previous year; There were 4,480,600 service complaints, accounting for 34.19% of the complaints. The increase in the proportion of commodity complaints reflects the prominent product quality problems under the downward pressure of the real economy. Among them, the top complaints are: ordinary food, clothing, shoes and hats, household items, household appliances, transportation and communication products, accounting for 58.43%. The top service complaints are: catering, accommodation, sales, Internet services, culture, entertainment and sports, beauty salons and baths, accounting for 46.37%.

　　It is worth noting that with the rapid increase in the penetration rate of new energy vehicles, consumers’ requirements for quality are also constantly improving. In 2022, the platform received 16,000 complaints and reports about new energy vehicles, a year-on-year increase of 62.84%. Among them, contract problems, quality problems and false propaganda problems grew rapidly, increasing by 126.33%, 77.35% and 75.65% respectively. Consumer demands focus on: imperfect after-sales service, failure to fulfill the "three guarantees" commitment; Sudden flameout, oil leakage, abnormal engine sound, brake steering failure and battery module damage during driving; Publish false information, induce consumers to sign unfair format clauses, and reduce the responsibility of car companies.

　　Six, new consumption hotspots are constantly emerging, and the accompanying consumer disputes are rising.

　　In recent years, "new consumption" is becoming the "accelerator" of economic development. While meeting the diversified needs of consumption, some new situations of infringement and new problems of rights protection are gradually exposed, reflecting the new pain points of consumer rights protection.

　　In 2022, new model problems such as digital collection (NFT) rose, making supervision more difficult, with 59,700 related demands (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price gouging, high handling fees, and arbitrary closure of consumer accounts. Under the craze of "blind box", consumer demands reached 41,400 pieces, up 61.72% year-on-year. IP cross-border co-branded products set off a buying frenzy, with 38,100 related demands, up 66.96% year-on-year. Some merchants took the opportunity to raise prices, but the problems of uneven product quality, fake and shoddy products, delayed delivery and lack of after-sales service were outstanding. Behind the fiery outdoor sports such as camping, the demands for sunscreen products and mosquito-repellent products increased by 99.12% and 149.62% respectively. Ice and snow sports are popular, but the related demands are as high as 8677, up 60.51% year-on-year. The quality problems such as ski clothes and skis are outstanding, and the tickets, deposits and safety issues of ski resorts need urgent attention.

　　Seven, online consumption continues to escalate, and consumer satisfaction still needs to be improved.

　　With the continuous development of e-commerce in China, the epidemic situation catalyzes online consumption habits, and the online shopping field ranks "half of the country’s consumers’ demands". In 2022, the online shopping demand increased by 56.38% year-on-year, which mainly has three characteristics:

　　(1) The format of "cloud consumption" has expanded rapidly, and complaints have grown rapidly.

　　Various "cloud consumption" modes, such as live delivery, cross-border e-commerce, fresh e-commerce, online shopping, online entertainment, and private kitchen customization, have emerged, which has become a bright spot in the growth of weak consumption last year, but related demands are also rising. There were 220,900 requests for live broadcast with goods, up 1.15 times year-on-year and 5.01 times higher than that in 2020. There were problems such as no products, shoddy products and false propaganda. Cross-border e-commerce demands were 334,500, up 42.63% year-on-year and 1.47 times higher than that in 2020. The problems of negative after-sales service, failure to fulfill warranty commitments and counterfeiting of overseas products were prominent.

　　(B) There are many new types of price fraud, and supervision and law enforcement are facing new challenges.

　　Technologies such as big data algorithm of platform economy improve transaction efficiency, and it is also easy to induce new price fraud. The online shopping price demand was 106,700 pieces, up 99.03% year-on-year, which mainly included the problems of killing big data, changing trading conditions in real time, "marking low and closing high", concealing preferential threshold conditions, and the preferential treatment for non-members was greater than that for members, which brought higher challenges to the price supervision and law enforcement in the platform economy field.

　　(C) Video membership service routines, consumer experience needs to be improved.

　　At present, paid members have become the "standard" of video websites, but there is a lack of "standard" of member services, with 8534 related demands, up 103.82% year-on-year. The problems reflected by consumers mainly focus on: unreasonable advance on demand, suspected of repeated charges; The "free advertisement" is not honored, and the video is inserted with advertisements; The prompt of automatic renewal is not obvious, the way of cancellation is difficult to query, and consumers are easy to buy by mistake. Others rely on word games such as adjusting fees and changing rights to make up for losses and reduce users’ trust.

　　Eight, "ODR" continued to expand, and diversified solutions to disputes steadily improved.

　　Market supervision departments have vigorously promoted the construction of online consumer dispute resolution (ODR) mechanism, and the success rate of settlement and consumer satisfaction have made steady progress. 114,000 ODR enterprises have been developed in various places and settled in the national 12315 platform, and 3,094,800 disputes have been directly negotiated with consumers online. Compared with the traditional administrative mediation method, the average processing time is 7.69 days, which is greatly reduced by 14.2 days; The success rate of reconciliation increased by 11.25 percentage points; Covering 97% of cities, an increase of 2.36% over the previous year, fully releasing the institutional innovation advantages of ODR. On the whole, ODR’s social influence is constantly expanding, and the enthusiasm of market participants for voluntary participation is constantly improving, which has made a useful exploration for diversified solutions to consumer disputes and social co-governance.

　　Nine, "sunshine" consumer complaint information, effectively strengthen the source of governance.

　　The General Administration continued to promote the publicity of consumer complaint information, formulated a publicity system and built a publicity system, and launched pilot projects in some cities in Jilin, Guangdong, Sichuan and Xinjiang from November 2022. At present, 20,817 complaints from 14,114 enterprises have been publicized, effectively strengthening social supervision and credit constraints, and improving the transparency of the consumption environment, the integrity of operators and the satisfaction of consumers. After publicity, the success rate of complaint mediation in the pilot area increased by 8.39 percentage points compared with that before publicity and 5.97 percentage points compared with the same period of the previous year; The average complaint settlement time was 11.77 days, 2.17 days faster than the same period of the previous year; The consumer evaluation was 4.8 points (out of 5 points), 0.1 points higher than before publicity.

　　X. Complaints and reports have become an important channel for discovering illegal clues, and the social supervision role of consumers continues to emerge.

　　Consumers actively played the role of social supervision. In 2022, they reported 4,722,300 illegal clues to the market supervision department, up 40.34% year-on-year, including 2,027,300 illegal advertisements, 723,100 violations of consumers’ rights and interests, and 341,800 illegal food safety behaviors. Judging from the increase, reports of unfair competition, trademark violations and online trading violations all increased by more than 60% year-on-year.

　　Market supervision departments adhere to the people’s livelihood orientation, strengthen the analysis and judgment of complaints and reports, and severely investigate and punish violations of laws and regulations according to law. 281,100 cases were filed for reports of illegal advertisements and false propaganda; 63,000 cases were reported and filed against violations of consumers’ rights and interests, mainly involving the sale of products that do not meet safety requirements, counterfeiting and cheating consumers; 48,700 illegal reports on food safety were filed.

　　BEIJING, July 30 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued opinions on strengthening and standardizing the internship management of ordinary undergraduate colleges. The opinions pointed out that universities and internship enterprises should provide students with necessary conditions and a safe and healthy environment. Students should not be arranged to practice in entertainment places, and they should not charge students fees in violation of regulations, and they should not detain their property and certificates.

　　In recent years, with the joint efforts of universities, government agencies, enterprises, institutions and social organizations, the integration of Industry-University-Research has been deepened, and the internship of college students has been carried out steadily and the quality has been improved steadily. At the same time, some colleges and universities still pay insufficient attention to practice, insufficient investment in practice funds, irregular practice base construction and inadequate practice organization and management, which affect the overall improvement of talent training quality to some extent. In order to further improve the quality of practice and effectively safeguard the legitimate rights and interests of students, schools and practice units, the Ministry of Education put forward relevant opinions on strengthening and standardizing the practice management of ordinary undergraduate colleges and universities.

　　The opinion mentioned that it is necessary to fully understand the significance of internship and accurately grasp the requirements of internship in the new era.

　　In addition, the opinion said that the internship teaching arrangement should be standardized from four aspects. First, strengthen the construction of practice teaching system; The second is to arrange the organization form of internship reasonably; Third, scientifically formulate the internship program; The fourth is to choose a good practice instructor.

　　The opinion also pointed out that it is necessary to strengthen the organization and management of internship. Colleges and universities should work out internship plans together with internship units, clarify internship objectives, tasks, assessment standards, etc., and jointly organize and implement student internships. Practice instructors should do a good job in training students, track and guide students’ internship on the spot, check students’ internship, deal with problems in practice in time, and do a good job in internship assessment. It is strictly forbidden to entrust intermediary agencies or individuals to organize and manage students’ internship on their behalf.

　　According to the opinion, colleges and universities should conduct on-the-spot investigation and evaluation before determining the internship unit, and after determining that the internship conditions are met, they should sign a cooperation agreement with the internship unit to clarify the rights, obligations and management responsibilities of both parties. If the cooperation agreement is not signed according to the regulations, no student internship may be arranged.

　　The opinion also said that it is necessary to strengthen the management of student education. Colleges and universities should do a good job in safety and discipline education and daily management of students. Practice units should do a good job in students’ safety production and professional ethics education. Students should respect the practice instructors and on-site technicians, abide by the rules and regulations and labor discipline of the school and the practice unit, keep the secrets of the practice unit, and obey the on-site education management.

　　At the same time, we should do a good job in protecting students’ rights and interests. Colleges and practice enterprises should provide students with necessary conditions and a safe and healthy environment, and may not arrange students to practice in entertainment places, charge students fees in violation of regulations, or detain students’ property and certificates. Before the internship, colleges and universities should buy internship liability insurance or personal injury accident insurance for students.

　　In addition, it is necessary to strengthen the management of on-the-job and on-the-job practice. On-the-job and on-the-job practice is an essential practical link to cultivate applied talents, and all colleges and universities should organize it scientifically and implement it according to law. Strictly sign the internship agreement among schools, internship units and students, and clarify their respective rights, obligations and responsibilities. Strictly abide by the regulations on working hours, rest and vacation. Unless there are special requirements for clinical medicine and other related majors and internship positions, the working hours shall not exceed 8 hours per day and 44 hours per week, and overtime and night shifts shall not be arranged. In order to protect the rights and interests of internship students to obtain reasonable remuneration, the labor remuneration shall not be lower than 80% of the salary standard for probation period of the same post in principle. In order to protect the legitimate rights and interests of minors, students under the age of 16 may not be arranged for internship.

　　The opinion also mentioned that it is necessary to improve the work responsibility system and strengthen the construction of practice bases. Colleges and universities should continuously deepen the integration of production and education, vigorously promote the construction of practice bases, and encourage the construction of comprehensive, open and shared practice bases that meet the needs of multi-disciplinary practice. Support qualified provincial education administrative departments and universities to strengthen the construction of internship information, establish an internship information management platform, realize the docking of internship demand information between schools and enterprises, and strengthen the whole process management of internship. Support colleges and universities to strengthen the application of modern information technology and virtual simulation technology in practice, and encourage the development of corresponding virtual simulation projects to replace on-site practice that cannot be carried out due to factors such as production technology and technological process.

　　The opinion also pointed out that colleges and universities should increase the input of internship funds to ensure the basic needs of internship. We should actively strive for the support of internship units, reduce the cost of internship and ensure the quality of internship.

　　Finally, the opinion emphasizes strengthening the supervision of internship work: the provincial education administrative department should strengthen the supervision of internship work in colleges and universities, focusing on monitoring whether the internship links in the undergraduate training program are scientific and reasonable, whether the internship organization and management are standardized, whether the safety and legitimate rights and interests of students are guaranteed, whether the internship funds are sufficient, and whether the internship effect reaches the predetermined goal. Commend universities with solid internship work and remarkable achievements in internship teaching reform and research. Investigate and deal with violations in the internship process in a timely manner. For schools and places with poor supervision, frequent problems and strong social repercussions, it is necessary to interview relevant responsible persons, urge them to implement the main responsibility, and conduct informed criticism within a certain range.

　　Is this year’s "May Day" file too crowded? Yesterday, the movie "When Love Comes" suddenly appeared in the "May Day" file pre-sale list of Lighthouse Professional Edition. At one time, there were as many as 14 films in May 1st, which was twice as many as those in the Spring Festival. After several appearances, there are still as many as 13 films, which is the largest number of films in May 1st in history.

　　Although there are many films, the box office is not satisfactory. It has been a week since the pre-sale of the May 1 movie. According to the real-time data of Lighthouse Professional Edition, as of 17: 50 on April 28, the total box office of the May 1 movie (including the new movie released on April 30) exceeded 100 million yuan. Insiders pointed out that compared with Spring Festival, Summer Holiday, National Day and New Year’s Eve, the "May Day" file can only be regarded as a "waist file", but it is this waist file that attracts more than a dozen movies, as if it were more popular than the Spring Festival file.

　　The films are released together, why is the pre-sale cold? How should the industry re-examine the festival schedule? Under the "involution" of the waist schedule, we may wish to have some cold thinking.

　　Is the "May Day" file worth squeezing?

　　The output value of "May 1st" file is obviously higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. This year’s "May 1 ST" file showed a situation of "one super and many strong" in the pre-sale stage like the Spring Festival file, and the word-of-mouth of the film became more and more important.

　　"My happiness is gone." Many fans sighed when they learned that "Antique close encounter of mahjong", which was originally scheduled for May Day, was withdrawn. "Antique close encounter of mahjong" is not the only film that disappeared from the May 1 ST file. The film "There is She in the World" directed by Zhang Aijia, Li Shaohong and Chen Chong also disappeared in the pre-sale lineup of the May 1 ST file, which made many people’s expectations fail. At present, it is not known when it will be released.

　　Movies such as Manas Man, Migratory Birds and Dog Fruit Theorem once quietly appeared in the "May Day" file list, and then quietly left; "Running to the Sea" and "When Love Comes" suddenly filled the position in recent days. At present, there are 13 May 1 movies that have been pre-sold, including My Love’s On the Cliff, Secret Visitor, Fighting Against the Black, ONCE UPON A TIME IN HONG KONG’s The Sunshine Robber, The True Three Kingdoms, GG Bond Movie, The Diary of a Dinosaur, Searching for Han, etc., making it the largest number of May 1 movies in history.

　　Among this year’s "May 1" movies, the most eye-catching one is the spy war movie "Above the Cliff", which was first tried by director Zhang Yimou. The film, starring Zhang Yi, Yu Hewei, Amanda, Zhu Yawen and Liu Haocun, tells the story that in 1930s, a group named "outrat" was sent to the Northeast, and fought bravely with the enemy and carried out covert operations under severe test. Before the release, the film accumulated word of mouth after screening, and the score of cat’s eye screening was as high as 9.2 points. Previously, films such as Antique close encounter of mahjong and There is She in the World were withdrawn from the archives. Apart from being "too crowded", many people analyzed it to avoid such strong films as Above the Cliff. However, with the withdrawal of two films with more attention, there are not many films that can be regarded as heavyweights in this year’s "May 1" file.

　　Yu Xiansheng, the manager of a Shanghai cinema, thinks that this year’s "May Day" movies are of good overall quality, such as My Love, the star-studded Above the Cliff and Secret Visitor, which have high box office expectations. At the same time, he is optimistic about the movie "True Three Kingdoms Warriors" adapted from the game. Although the pre-sale of the film is not ideal at present, it is better than the strong cast, which is expected to attract many fans of the Three Kingdoms and game fans to watch the movie.

　　In the May 1 movie, Professor Ishikawa of Shanghai Theatre Academy was more optimistic about Above the Cliff, and he predicted that ONCE UPON A TIME IN HONG KONG might also become a dark horse. "Hong Kong films have a high degree of completion from the film industry level, mainly depending on the director’s degree of play." He believes that the collective absence of appealing young and middle-aged directors such as Xú Zhēng, Frant Gwo and Luyang in this year’s "May 1 ST" file exposed the problem of insufficient creative power at present. "After their films entered the Spring Festival file, the" May 1 ST "file could not get a strong film. Although there is Zhang Yimou, it is not attractive enough for young movie-watching groups."

　　Is the "May Day" file worth squeezing? According to the historical data, the highest box office record of the "May 1st" file is 1.527 billion yuan for the four-day holiday in 2019. If the natural growth brought by the extension of holiday time is not counted, the "May 1st" file is also the second three-day holiday box office after the New Year’s Day file, which exceeds 1 billion yuan, and its output value is significantly higher than that of Qingming file, Dragon Boat Festival file and Mid-Autumn Festival file. With the extension of the May Day holiday to five days, its position in the film market will continue to rise in the future.

　　Liu Zhenfei, an analyst at Cat’s Eye Research Institute, said that in 2021, there will be 13 May 1 movies, among which 9 movies, including My Love’s Above the Cliff and Secret Visitors, the number of people who want to see Cat’s Eye exceeds 10,000. In 2018, the total number of new films around the "May 1 ST" file layout was 10, and the number of people who wanted to see it was 6. This year, both the number of scheduled films and the number of popular films have reached a record high. "Overall, this year ‘ May Day ’ In the pre-sale stage, the stalls are like Spring Festival stalls ‘ How strong is one super ’ The situation, but ‘ How strong ’ The situation is not clear at present, and the final decision is in the hands of the audience. Word of mouth is becoming more and more important for films in fierce competition, which has become a trend. "

　　Love movies become the biggest winners?

　　In the fast-paced life, watching brain-burning suspense and spy war movies is naturally no match for relaxing and enjoyable youth romance movies. However, "Above the Cliff" and "Secret Visitors" have more word-of-mouth protection than My Love.

　　According to Mu Chen, Dean of the Lighthouse Research Institute of Alibaba Pictures, the "May 1" file does not belong to the big schedule, and the current pre-sale situation is still normal. "In the last four or five years, ‘ May Day ’ The box office has maintained a steady growth rate, and the average box office in the past two years has reached more than 300 million yuan. This year is a five-day holiday, which physically lengthens the time dimension of the schedule and will definitely broaden the schedule capacity. "

　　Thirteen films were released together, naturally some people were happy and others were sad, but many people didn’t expect the romantic film My Love to rank first in the pre-sale. According to the statistics of Lighthouse Professional Edition, as of April 28th, the total pre-sale of My Love before screening has exceeded 41 million yuan, followed by the film Above the Cliff directed by Zhang Yimou, which exceeded 25 million yuan. Director Chen Zhengdao’s Secret Visitor, another suspense film after Master of Memory and Master of Hypnosis, ranked third with over 10 million yuan.

　　Judging from the film theme and lineup, My Love does not have obvious advantages. The film, starring Greg Han Hsu and Zhang Ruonan, tells the story of Zhou Xiaoqi’s love for You Yongci who fell in love at first sight when he was young for 15 years, but missed and reunited again and again under the trick of fate. It was originally planned to be released on May 20 th, the homonym "I love you".

　　It is hard to imagine that the pre-sale of this romantic film featuring "sweet abuse" can beat Zhang Yimou’s spy war blockbuster and Secret Visitor starring Aaron Kwok, Duan Long and Zifeng Zhang.

　　Since 2013, "To Youth We Will Die", youth romance films have been dominating the box office of "May 1st" file. This year’s "Above the Cliff" and "Secret Visitors" did not perform as expected. Is it because suspense and spy films are not as popular as romantic films?

　　According to the report of Lighthouse Research Institute, in recent years, from the perspective of type distribution, there is a feature that love and action suspense alternately prevail. In terms of audience types, the core audience of romantic films is larger than that of suspense spy films. Whether the audience can empathize and release strong emotions is an important weight for romantic films to achieve high reputation and box office.

　　My Love tells the love story of ordinary people. After the release of his own lineup, the related video broadcast volume easily exceeded 100 million. On the vibrato platform, the film was marketed on the topic of "Ten years of long-distance love, and finally lost to reality", which caused heated discussion among netizens.

　　Many people can’t help but write their emotional past and breakup experience under the video. As the film emphasizes in the propaganda, My Love interprets every "I" in love. "This film is for everyone, and I hope everyone can find their own past in this film and find their own appearance in love."

　　According to Mu Chen’s analysis, My Love is a film with strong social attributes, and its theme types, including the main creative lineup, are very suitable for the young audience, so it is normal to achieve the current popularity and pre-sale results. Next, it depends on whether the content quality can be recognized by the core audience, which is the key factor for it to dominate the schedule. "Romance films are usually difficult to squeeze into the big schedule, and it is not surprising to dominate the small schedule."

　　Ishikawa believes that it is a bit accidental that My Love ranks first in the pre-sale of May 1 ST, but the suspense film genre is relatively new in China film market, and there are not many breakthroughs in recent years. The box office performance is not very good, and the pre-sale of Secret Visitors is not ideal. Although Zhang Yimou’s films have a high artistic level and excellent production, they are also facing the problem of being out of touch with the mainstream audience of the post-90s and post-00s.

　　In the fast-paced life, going to the cinema to watch a brain-burning suspense and spy movie is naturally no match for a relaxing and enjoyable youth romance. However, in the eyes of the industry, from the perspective of lineup and production, Above the Cliff and Secret Visitor are obviously more word-of-mouth than My Love. Even if the latter is ahead in pre-sale, if the word-of-mouth is not ideal, it may be quickly overtaken on the first day of release.

　　Should the movie schedule be changed?

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. Resources are too concentrated, and it is not good for the market in the long run. The industry should think about how to actively adjust the schedule and tap the potential of small schedule.

　　The strongest Spring Festival file in history born this year is inseparable from the transfer consumption generated by the call of "celebrating the New Year on the spot". With the normalization of epidemic prevention and control, the number of people traveling on May 1 this year has greatly increased. Statistics show that this year’s "May 1" Shanghai hotel orders increased by about 12 times year-on-year, and the number of tourists nationwide is expected to reach a new high. With the increasing number of people traveling, it is bound to curb movie consumption to a certain extent, which makes the market prospect of this year’s "May 1 ST" file confusing.

　　At present, the Lighthouse Research Institute predicts that the overall box office of the "May 1" file will reach 1.8 billion yuan. Judging from the pre-sale, My Love’s Secret Visitor and Above the Cliff are in the first camp. "The estimated target is 4 billion yuan, and the overall box office should not be too bad." Ishikawa believes that this year’s "May 1" film lineup is not weak, with directors, actors and stories … … Most of them are above the passing line. If two or three films can break 1 billion yuan, the box office is expected to hit a new high in the same period.

　　"More than 10 films grab ‘ May Day ’ File, the most direct reason is this year ‘ May Day ’ The holiday lasts for 5 days, and the deeper reason is that the schedule efficiency and market share have become higher and higher since the resumption of work. " Liu Zhenfei believes that this year’s "most crowded ‘ May Day ’ File "continues the competition trend of Spring Festival file, but the non-file period is more deserted than in previous years, which may be a microcosm of the overall box office trend of the film market this year. "In the first quarter, for example, although the New Year’s Day file was 1.3 billion yuan in three days and the Spring Festival file was 7.8 billion yuan in seven days, the overall box office in the first quarter was 18.1 billion yuan, compared with 18.7 billion yuan in 2019. This is related to the fact that overseas markets have just recovered and the number of popular imported films has been greatly reduced, but in the final analysis, the market is increasingly dependent on the schedule."

　　"To tell the truth, my biggest worry happened after the Spring Festival." Ishikawa found that after the Spring Festival, the movie box office fell off a cliff, and once the box office was only more than 20 million yuan a day. "In previous years, the popularity of the Spring Festival stalls will continue for a period of time, driving the small stalls such as Valentine’s Day to rise. We call it the hammock effect. However, after the end of the Spring Festival stalls this year, the box office suddenly fell, which also stimulated the producers to squeeze into the festival stalls." Mu Chen also believes that "the most crowded ‘ May Day ’ The emergence of "stalls" is related to the increasing concentration of the film market in China in recent years. For large-scale films, the schedule shows a particularly strong adsorption to the film side, and everyone hopes to get higher popularity and better box office with the help of the schedule.

　　Hoping on the slotting effect, it is inevitable to have a gambling mentality. "Resources are too concentrated, and everyone is bleeding, which is not good for the market in the long run." Ishikawa believes that the industry should think about how to actively adjust the schedule, for example, by appropriately reducing the ticket price to encourage the usual film scheduling, disperse the competitive pressure of the festival schedule, stimulate public consumption, and tap the potential of the small schedule. Several films such as Antique close encounter of mahjong, etc. should have seen this and made a rational choice.

　　Although the schedule benefit is high, some films suitable for long-term travel have achieved good box office in relatively deserted months. For example, "Calm Down" directed by Li Xiaofeng earned more than 80 million yuan at the box office last November. "It is an important way to improve the box office of movies to train the audience to watch movies in the off-schedule period." Liu Zhenfei called on the industry to pay attention to non-popular schedules in the selection of schedules, so as to promote the more healthy and benign development of China film market. Mu Chen also believes that how to improve the diversification of content supply and enhance the audience’s interest in entering the cinema is a problem that the whole industry needs to think about and take seriously in the next six months. "This year ‘ May Day ’ Compared with previous years, the stalls are indeed more crowded, but we must also consider an objective situation. Domestic films have long been in oversupply. According to the production of 1,000 films a year and the volume of about 500 films entering the cinema, there may be 10 films released in a week. ‘ May Day ’ The file is not too crowded. " Ishikawa believes that for the current domestic film market, the lack of truly competitive films and the low-level repetition of a large number of films are the biggest problems. "When we can produce four or five films like The Wandering Earth and Hi, Mom a year, it doesn’t matter whether the total amount is more or less. The key is to improve the quality of the film. "

　　More than 1,000 consumers in Changsha never expected that the gym under their noses actually "ran away". This is a fitness center located in a well-known real estate and operated by a professional organization for more than 4 years. Everything looks "reliable". But when they paid a membership fee of about 2 million yuan, the gym owner changed. The gym is still there, but their membership has expired. The boss who originally collected the money actually exposed the "showing off wealth" video and photos of driving a "Ferrari" sports car in the circle of friends.

　　New Yue fitness boss "Wang Zhongxin" friend circle screenshot The pictures in this article are all provided by the respondents.

　　The Paper learned from Changsha police that the police station where the gym is located has been involved in the investigation.

　　The next day, the gym closed.

　　Mr. Zhao is an owner of Hengda Jiangwan Community, Yuanda Road, Furong District, Changsha City. On April 18, 2019, he set up a membership card of 5,000 yuan in the "Newleap Swimming and Fitness Club" where the community is located (hereinafter referred to as "Newleap Fitness") to meet the needs of his own fitness and children’s learning to swim.

　　In 2019, Niuyue Fitness Swimming Club was located in Hengda Jiangwan Community, Furong District, Changsha City.

　　Since the handover of Evergrande Jiangwan in 2015, Niuyue Fitness has been operating in the original sales department of the community, and residents in the community are familiar with it.

　　According to the materials obtained by The Paper, in May 2015, Changsha Xinfu Real Estate Co., Ltd. (hereinafter referred to as Xinfu Real Estate), which is 100% controlled by Evergrande Real Estate Group, leased all its real estate (formerly the sales department of Evergrande Jiangwan) to Hunan Huaya Culture Communication Co., Ltd. (hereinafter referred to as Huaya Company) until July 31, 2023. The property has three floors in total, and the contract stipulates that it is not allowed to sublet. However, in May of the same year, Huaya Company transferred the first and second floors to Changsha Niuyue Fitness and Beauty Co., Ltd. (hereinafter referred to as Niuyue Company) for operation until May 31, 2023. Subsequently, on the original sales department of Evergrande Jiangwan, two huge iron-framed signboards "Huaya Art School" and "Niuyue Swimming Fitness Club" were erected.

　　Beginning in April 2019, residents in Evergrande Jiangwan and its surrounding areas found that Niuyue Fitness began to distribute advertising leaflets to recruit members, and news of "Niuyue Fitness" running a membership card appeared among the owners in the surrounding communities.

　　Many salesmen scattered within one kilometer around Evergrande Jiangwan distribute experience cards for residents to experience in the morning and evening. Subsequently, many residents spent money on cards after the experience. There are many kinds of membership cards, such as one-year, two-year and five-year cards, with personal trainer and without personal trainer. Among them, a four-year comprehensive card with 2200 yuan is the choice of many consumers.

　　Ms. Xiao got three cards in one breath. In addition to giving herself a five-year comprehensive fitness card, she also got two children swimming cards of 1,600 yuan and 1,800 yuan from Bao Xuehui, with a total consumption of more than 7,000 yuan. "I read the contract (between the gym and Evergrande Property) and said that the contract has been signed for more than four years, which proves that they are reliable and safe. You (the gym) are irresponsible, and Evergrande will also contain you. Evergrande will never run, I think so. " Ms. Xiao said.

　　Later, the card information obtained by members from the front desk of the gym showed that from April 11, 2019 to November 6, 2019, at least 1,229 consumers had applied for various types of membership cards, with a total amount of at least 1.93 million yuan. Among them, the peak of card processing is mainly before August. By September, the amount of membership card is getting smaller and smaller, and even a "challenge monthly card" of only 518 yuan appears.

　　Ms. Zhao, the owner of Evergrande Jiangwan, said that she had a 3,000-yuan swimming card in Niuyue Fitness. Under the advertisement, on September 23, 2019, she had a 518-yuan challenge card in Niuyue Fitness. The next day, she went swimming and found that the gym was closed, and "the boss ran away".

　　Many members introduced that at the end of September last year, Niuyue Fitness closed directly on the grounds of "fire inspection".

　　This is similar to many fitness service places that run on the road. After that, consumers called the police, called the mayor’s hotline, complained to 315, etc. Then, the gym opened for a short time, so in October and November, four people applied for cards. "Everyone really believes and hopes that this gym will continue." One member said.

　　However, during the "pretend" business hours, there was no coach in the gym, the swimming pool was not changed and heated, and the tiles at the bottom of the pool fell off, causing many members to be injured. By November, the whole gym was completely quiet.

　　The gym is still there, and the membership rights are gone.

　　Members still remember that in September 2019, after calling the police and waiting for the police to come, members surrounded Wang Zhongxin, the head of the gym. "He looks very rich with gold and jade on his hands and neck. But at that time, he kept saying that he had no money and owed the coach’s salary, so the gym could not operate. " Many members introduced.

　　In September 2019, Wang Zhongxin was surrounded by members to discuss.

　　The Paper combed the payment information of dozens of members and found that many members paid the money to Wang Zhongxin.

　　After the gym closed, some members who added Wang Zhongxin, the "boss" of the gym, found that in January 2020, after the running storm was silent, Wang Zhongxin, whose name on WeChat was "Survival of the fittest", "showed off wealth" in the circle of friends. In several videos, he is wearing a gold watch, driving a suspected Ferrari sports car and racing with passionate music.

　　New Yue Fitness Boss "Wang Zhongxin" friend circle screenshot

　　In July this year, this gym located in the comprehensive building of Evergrande Jiangwan opened again. It’s just that the signboard on the roof has changed two words, from "Newleap Swimming Fitness Club" to "Guoli Swimming Fitness Club". Previously, members’ cards in "Niuyue" were invalid, and they had to re-apply for cards in order to continue swimming in "National Power".

　　In 2020, after "running the road", the signboard of "National Fitness Swimming Club" was changed.

　　In late July, some members’ representatives were called to a meeting in the Jiangwan Community of Evergrande. The members of Evergrande Commercial Management, Guoli Sports and Huaya Company announced that Huaya Company had taken back the gym operated by Niuyue Company and now transferred it to Guoli Sports Company for operation. The original membership rights need to be changed, such as a four-year comprehensive card, which can only be used on September 1 this year, or it can be used voluntarily until December this year. The one-year cards, challenge cards, etc. that have expired before are all invalid. Now there are new charging standards for national strength swimming and fitness, such as 1,280 yuan for a half-year card and 1,888 yuan for an annual card.

　　On August 24th, The Paper contacted Huaya Company. Xiang Yanhua, the person in charge of the company, said that after renting the whole clubhouse from Evergrande in those years, he entrusted the swimming pools and gymnasiums on the first and second floors to Niuyue Company for operation in addition to education and training on the third floor because he was not qualified to operate the swimming pool. Evergrande knows and acquiesces in this. As of November last year, Niuyue Company had owed Huaya Company more than 600,000 yuan in entrusted management fees, utilities and gas fees. After Huaya Company sued Niuyue Company to Furong District Court, on June 30 this year, Furong Court ordered both parties to terminate the entrustment contract. Therefore, Huaya Company has now taken back the gym and entrusted Guoli Company to operate it.

　　As for the membership card with a total value of nearly 2 million yuan handled by more than 1,000 consumers in Niuyue Company, Xiang Yanhua said, "You can only go to Niuyue Company, which handled cards for members at that time."

　　So what is the responsibility of Huaya Company, which cooperates with Newleap? In this regard, I am evasive to Yanhua. However, in the interview, she revealed that Niuyue Swimming Gymnasium has been operating poorly since its establishment. To this end, Huaya Company spent more than 200,000 yuan to buy a boiler to heat the swimming pool; After the coach went on strike in September last year, Huaya also paid the coach a salary of more than 100 thousand yuan in arrears; When the gym was about to have an accident, Huaya found in the office that Wang Zhongxin had issued a new batch of leaflets, and they stopped it.

　　On August 27th, The Paper contacted Wei Mou, the head of Niuyue Company. Wei said that Niuyue Company had transferred the gym to Wang Zhongxin on April 7, 2019, so Niuyue Company was irresponsible for the rights and interests of its members.

　　However, when a member applies for a card, the official seal on the service contract and the receipt of payment is clearly stamped with the "Special Financial Seal for Newleap Swimming and Fitness". In this regard, Wei said, "That is Wang Zhongxin’s own radish chapter, which has nothing to do with Niu Yue."

　　Contract signed between members and NewYork Swimming and Fitness Club

　　Expert: It should not be an "IQ tax" for consumers to run away with money.

　　Liu Jiahui, a member of the 315 Lawyers Group of China Consumers Association and a lawyer of Beijing Derun Law Firm, told The Paper that it is easy to "run away" in prepaid consumption. After consumers’ rights and interests are infringed, it is mostly difficult to defend their rights, because it is difficult for individual consumers to spend time and energy on litigation for their losses of one or two thousand yuan, asking for help from 12315 and the Consumers Association, but only mediation is not mandatory, which creates an opportunity for businesses.

　　Liu Jiahui introduced that in many "running away" incidents, there are frauds. "Taking money away without providing services is a kind of contract fraud. One party to the contract has no intention to perform its obligations at all, or clearly knows that it cannot perform its contractual obligations, but it is a typical feature of contract fraud to defraud one party’s property by signing a contract and not performing or performing a small part of its contractual obligations. "

　　In addition, Liu Jiahui told The Paper that the consumer bought the fitness card of Niuyue Company and formed a contractual relationship with Niuyue Company. Niuyue Company’s rights and obligations under the contract must be agreed by the consumer. If it is transferred without the consent of the consumer, Niuyue Company will still bear all the responsibilities. If Niuyue Company fails to announce its transfer to consumers, regardless of whether Niuyue Company knows about Wang Zhongxin’s card application in his name, Niuyue will bear the responsibility. Because for consumers, Wang Zhongxin’s behavior is regarded as the behavior of Niuyue Company. Huaya Company, as the entrusting party entrusted by new york Company, takes full responsibility for the liabilities arising from the breach of contract by the entrusted party, Newleap Company.

　　The Paper noted that in December last year, Guangdong Maoming Intermediate People’s Court upheld the conviction of two gym shareholders for contract fraud. According to the judgment, from November 2017 to September 2018, Maoming Wellman Fitness Club had difficulties in operation and could not make ends meet. The company’s shareholders Zuo Moudong and Li Moufeng still sold their membership cards to the public at ultra-low prices in the name of the company, even though they knew that they would lead to business failure. Finally, more than 12,000 people applied for the cards, with an amount of 5.34 million yuan. However, the funds raised by the club are used for club operation or other expenses, which leads to the failure of members to get the promised return on fitness services, and the arrears of workers’ wages, rent, water and electricity are as high as 400,000 yuan, which has caused great adverse effects.

　　Many members also reported the behavior of Niuyue Gym and Wang Zhongxin to Ma Po Ling Police Station of Changsha Furong Public Security Bureau. On August 27th, The Paper learned that the Ma Po Ridge Police Station had accepted the case and intervened in the investigation. The relevant person in charge of the institute said that at present, Hunan is cracking down on "prepaid consumption", and the public security organs will actively crack down on such suspected criminal acts.

　　Ma Po Ling Police Station accepts reports from members.

　　Wu Wei, secretary general of Hunan Consumer Council, said that there are a lot of prepaid card disputes in the field of consumer services. In March this year, the Committee issued the Investigation Report on the Status of Prepaid Consumer Rights Protection in Hunan Province. 43.6% of the respondents have handled prepaid cards, and 14% of cardholders have experienced rights protection. Among all consumption problems, the proportion of operators "running the road" is as high as 48.2%.

　　To this end, the Hunan Provincial Market Supervision Bureau launched a special rectification campaign. By the end of July, a total of 41,289 market players were inspected, covering shopping malls, restaurants and other industries, and 9 cases were filed and 8 cases were banned according to law. Hunan will impose joint punishment and credit restraint on "blacklisted" enterprises, investors and senior executives who have closed their doors and "run away" residences, and strengthen the prudent review of market access to achieve "one place is untrustworthy and everywhere is limited". We will maintain a high-pressure situation on illegal prepaid consumption, and resolutely crack down on illegal activities such as hiding money, malicious infringement and fraud.

　　Liu Junhai, director of the Institute of Commercial Law of Renmin University of China and vice president of China Consumers Association, said that in view of the problems in prepaid card consumption, on the one hand, it is necessary to improve the system design, such as establishing prepaid card amount, filing and approval, third-party depository and other systems; on the other hand, market supervision departments and public security organs should work together to eliminate regulatory blind spots and regulatory vacuum and jointly rectify them.

　　Liu Junhai told The Paper that businesses running away should not be paid by consumers ‘ IQ tax ’ . The negative effect of running away from the road is great, because a mouse excrement has broken a pot of soup, which affects the construction of the integrity system of the whole market economy. "The level of integrity depends on the lowest board. At present, the market supervision department is out of order, but regulators should not fail. They should stand up and do justice for heaven and make good use of the powers entrusted by law."

　　Although the level of playing football has not yet been in line with the international standards, many domestic football stars have a sense of touch in fashion. And the high income and frequent opportunities to go abroad also enable them to get in touch with the most cutting-edge things in fashion. Over time, these stars have gradually formed their own set of "fashion classics".

　　Hui XieGood taste

　　Dress up, the model wife listens to him.

　　When it comes to players and fashion, everyone will think of Xie Hui first. This handsome star who just went to Germany to continue studying abroad is also recognized as a fashion gentleman in the circle, showing fashion elements from head to toe. Moreover, Xie Hui is also a frequent visitor to various catwalk activities, which is not something that ordinary people can do.

　　

　　

　　Xie Hui and his wife walked the catwalk together.

　　In terms of dress, Xie Hui doesn’t like to follow the crowd. "Many people think that as long as they buy the best brand, they are pursuing fashion. I don’t think so. While pursuing the brand, I prefer the brand that suits me. " As for shoes and bags, Xie Hui thinks it is very important to match clothes. "The choice of bags and shoes can play a very good role, otherwise the whole body will fail."

　　Is Xie Hui’s wardrobe full of clothes? "I may have more clothes than others, because I like to buy clothes and keep up with the trend." Xie Hui said, "However, don’t think that I have too many clothes, or I often keep changing new clothes." Xie Hui buys clothes, and never buys clothes that are worn for one quarter and immediately eliminated the next year. "I like to buy some clothes that can last for a long time, no matter the brand or the style. Many of my clothes, whether in style or texture, can be worn for a long time. "

　　Does Xie Hui’s fashion inspiration come from his supermodel wife Tong Chenjie? "On the contrary, I have more ideas than my wife. When we buy clothes together, I often give her advice and she listens to me." Not only clothing, including furniture, daily necessities and so on, if you need to make up your mind, it’s basically Xie Hui. "Because I have a good eye, Tong Chenjie also trusts me."

　　Yu Tao is the most willing.

　　Shopping, brand recognition regardless of cost

　　Someone once said: "Pu Wei said that her bag brand was big, and Yu Tao smiled." Yu Tao really loves to buy bags, but Yu Tao likes to buy clothes more than bags.

　　When Yu Tao was in the National Youth Olympic Team, he often had the opportunity to play abroad. At that time, Yu Tao chose luxury goods regardless of the cost. "At that time, he was young and casual, and he bought what he liked, regardless of whether he needed it or not." One more thing, when I bought clothes abroad, my best friend Qu Bo always stood on the side of the salesperson, so that Yu Tao couldn’t help but pay for it. "With the encouragement of Qu Bo, I bought a lot of things."

　　LV and PRADA are the first choice for Yu Tao to buy bags, while Yu Tao prefers clothes designed by Italian designers such as PRADA, Cerruti1881 and ARMANI.

　　What satisfied Yu Tao the most was a KENZO suit he bought when the Olympic team was training in Paris. At that time, Yu Tao took a fancy to this black suit when he was shopping, and it fit perfectly after trying it on. "It felt like it was made for me, so that a thin person like me could buy such a suit in Europe. I wanted it without thinking." As a result, this suit was really put to great use. Yu Tao took this KENZO suit as the second formal suit at the wedding with his wife Ren Ne.

　　In fact, at the beginning of buying clothes, Yu Tao had no specific brand concept. "At that time, there was no brand awareness, so I felt that expensive things must be good. Later, I gradually got to know so many brands, and I really have something extraordinary in terms of workmanship and texture. " Today, Yu Tao’s wardrobe is full of brand-name clothes he bought from abroad and at home in the past two years.

　　SunjiEmphasis on individuality

　　Understanding, suitability is the best.

　　Sun Ji, the elder brother of "Lucky Brothers", is good at matching different clothes according to different occasions, which is due to his frequent reading of fashion magazines and watching various top fashion shows regularly broadcast by TV stations. However, Sun Ji believes that it is not enough to just look at it. The key is understanding. "In addition to observing other people’s dressing styles, we must also find a feeling that suits us. Dressing that suits others may not suit us." Sun Ji’s friend said to him, "Ah Da, if you don’t play football, you can be a runway model. What a nice clothes rack." Sun Ji laughed heartily. "How can you say that? When I buy clothes, the shop assistants all say that."

　　The brand of clothes is not Sun Ji’s most concerned point, but the texture and style of clothes are Sun Ji’s first consideration. Sun Ji prefers clothes that are casual and not stuffy, but have a little shape but don’t look fancy, such as standing collar, or the neckline is asymmetrical, left or right, which makes people look youthful and lively. Sometimes, on a whim, Sun Ji will also buy a dress with a jump color.

　　Sun Ji not only pays attention to the collocation of clothes, but also the collocation of backpacks. Sun Ji always likes backpacks, and his favorite brand is GUCCI. Under the influence of Sun Ji, Sun Xiang, the younger brother who never used to carry a backpack, was also willing to carry a bag on his shoulder. During the trial training in Eindhoven, Sun Ji found that many local people carried backpacks, which made people feel relaxed and comfortable, so Sun Ji bought a backpack for himself. "Casual and generous, people’s mood is also comfortable."

Editor: Shuo Yang

　　Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

　　Beijing, March 11th (Reporter Yang Peiying) In an interview with Committee member Zhu Yongxin for nearly an hour, the two most frequently mentioned words were "reading".

　　From "the image spokesman of reading for all" to the active explorer of new education, to launching the "Reading for the Future Plan" and calling on more reading promoters, the personal practice of reading and the drum call for reading for all have become a part of Zhu Yongxin’s life. Whether busy at work or on a business trip, reading and writing at 5 o’clock every morning is his unshakable habit.

　　Since the two sessions in 2003, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, has called for the establishment of a "national reading festival" for 16 consecutive years, taking reading for all as a national strategy, establishing a national reading fund, establishing a national reading promotion committee, and strengthening the construction of community libraries … … A series of proposals and suggestions on reading.

　　In order to make children grow up better, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, wrote "an initiative to be a happy scholar." Photo by Future Network reporter Yang Peiying.

　　Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

　　For 16 years, we have consistently carried out the "Reading Festival" to the end.

　　It has been consistent for 16 consecutive years, and there are really not many representatives or members who advocate a topic.

　　At the two sessions this year, Committee member Zhu Yongxin once again put forward a proposal on establishing a national reading festival. He said that the National Reading Festival is to promote reading in daily life to a ceremony. "Just as the two sessions are the political Spring Festival of China people, the National Reading Festival should also become the spiritual Spring Festival of China people."

　　After sixteen years of consistent persistence, Zhu Yongxin clearly knows the important role of reading in life. His most classic sentence "A person’s spiritual development history is his reading history, and a nation’s spiritual realm depends on its reading level." This paper profoundly expounds the important significance of reading to human growth and national development. Zhu Yongxin believes that there are many paths and methods to improve national quality, but the cheapest, most direct and most basic one is reading.

　　At present, the proposal to establish a national reading festival and advocate reading for all has been jointly appealed by more than 100 members of Chinese People’s Political Consultative Conference.

　　In order to promote comprehensive reading, this year, Zhu Yongxin also submitted a proposal on "promoting high-speed rail reading". In Zhu Yongxin’s view, high-speed rail has become a part of people’s lives, but at present, the reading materials provided on high-speed rail are very limited, and the quality and quantity are not optimistic. "These public readings are an important way to spread reading culture, which can effectively enhance people’s reading awareness and encourage people to develop reading habits." Zhu Yongxin believes that China is the largest and most advanced high-speed rail country in the world, and the high-speed rail carriages are comfortable, hygienic and safe, providing a good reading environment. At such a time, you can read with peace of mind, and the establishment of such a system can enable the people to develop better habits.

　　Although the concept of reading has been accepted by more people, in Zhu Yongxin’s view, in-depth reading may not be enough. The most fundamental reason is that the whole society’s understanding of reading has not really reached the designated position. In terms of education, examination is still regarded as an important direction to a great extent, and reading has not received due attention.

　　But Zhu Yongxin believes that the efforts will not be disappointed. In the diary of member Zhu Yongxin published in the newspaper of the Chinese People’s Political Consultative Conference, he wrote — — Carry the reading festival to the end, and I will continue to work hard for reading drums and shouts.

　　Children’s reading determines the future of the nation.

　　In life, Zhu Yongxin also practices the habit of reading every day with such persistence and perseverance.

　　Get up at about five o’clock every morning, insist on writing and reading, and you must take all kinds of books you read with you every trip, and recommend a good book worth reading in Weibo every day.

　　Zhu Yongxin told the reporter of Future.com that good habits are the best wealth in a person’s life. "It’s basically very quiet from five in the morning to eight in the morning, and no one bothers you, no work, no phone calls. You can calm down and write."

　　There is still a long way to go to get people to develop the habit of reading. At the end of 2017, Zhu Yongxin’s Institute of New Education and the Central Committee of the Communist Youth League launched the "Reading the Future, Children’s Reading Program". Zhu Yongxin said that he hopes to train more promoters who take teenagers to read, so that more people can become reading volunteers and promoters.

　　Zhu Yongxin believes that "the length of childhood determines the height of a country. The depth of children’s reading determines the height of national spirit. In this sense, children’s reading determines the future of the nation. "

　　Reading ability is very important for children’s growth. "By reading, he can go to a wider world, see things outside him, and see from ancient times to the present, from the middle to the outside, and he will see farther, which will give him a better vision. Secondly, his writing ability is not only writing, but also thinking ability. Real writing begins with thinking and writing.

　　However, in the era of mobile internet, mobile phone reading can be seen everywhere, and many people don’t have a lot of time to settle down and read and write. For teenagers known as "Internet aborigines", it has become the norm to acquire knowledge through mobile phones and mobile terminals.

　　In Zhu Yongxin’s view, the trend of digital reading is irreversible, and it is understandable for children to accept digital reading. However, he still advocates that paper reading should not be thrown away, especially primary and secondary school students should learn to read paper books quietly as much as possible and form such a habit, because excessive dependence on electronic media will make it difficult for children to really concentrate, and in addition, it will have some adverse effects on eyes, thinking and attention.

　　Promote children and adults to read together, and the government promotes bibliography development

　　In reality, many primary and middle school students have a heavy academic burden and don’t have much time to settle down and study. A reading survey for primary and secondary school students, teachers and parents shows that 74.85% of children like reading, but more than half of them have no time to read. In the question "What is the reason that prevents you from reading?" In the middle school, 50.59% of the children said that they had "heavy studies and no time and energy" to read, and "the problem of heavy extracurricular burden of primary and secondary school students" was even written into the 2018 government work report.

　　In this regard, Zhu Yongxin believes that the heavy academic burden is on the one hand, and the key point is that many parents don’t realize the importance of reading. They prefer to spend their time in tutoring and learning a lot of repetitive content in the classroom. From the perspective of school education, there are a little more simple exercises and repetitive exercises, which really makes students have less time to study. It is also necessary to change our classroom and change our working methods.

　　In order to let children know what good books are, since Zhu Yongxin became the provost of Suzhou University in 1993, he has promoted reading in the whole school by recommending bibliographies. Over the years, Zhu Yongxin has been doing the research and development of recommendation books.

　　Since April, 2011, Zhu Yongxin and his new reading research have successively published basic reading books for primary school students in China, basic reading books for children in China, basic reading books for middle school students in China, basic reading books for entrepreneurs in China, basic reading books for primary and secondary school teachers in China and basic reading books for parents in China.

　　Zhu Yongxin thinks that the development of bibliographies is a particularly important task. In the information age, the richer the information, the easier it is for people to get lost. The development of bibliography is to provide a scientific catering plan with comprehensive nutrition for a person’s spirit, which is convenient for people to follow the map. He suggested that the government further promote the research of various reading majors, promote the development of bibliographies, purchase services for the research results of various professional non-governmental organizations, and promote the deepening of reading in time.

　　In the face of the current situation that more and more children prefer online games to reading, Zhu Yongxin believes that no child is born to like this and that, which requires parents’ guidance and parent-child reading to cultivate children’s reading habits.

　　"This is the most effective way. Many of our mothers buy a lot of books and throw them to them. He may not be interested in reading them. You can discuss them with your children, inspire them together, ask him questions, and discuss them with him. You may take him to study. In addition, you should look for books he likes. Every child has a different appetite. If you can find books that suit his appetite, you may take him to the book world. If you find them from the beginning, you are not interested.

　　In this year’s proposal, Zhu Yongxin also suggested taking children as the center and promoting children’s reading with adults. Zhu Yongxin hopes that children can love paper reading through parent-child reading, teacher-student reading and team reading, so that reading promotion can directly and effectively influence the development of reading habits of adults around children through children’s influence and supervision.

　　In Zhu Yongxin’s view, it is also very important to guide parents’ education. Zhu Yongxin pointed out that the most important thing is that parents should be role models for their children, parents should grow up with their children, and parents should know what kind of education is good.

　　Advocating reading for all is the spiritual index to cultivate cultural self-confidence and realize national rejuvenation. More persistent watchmen are needed to drum up and shout around the atmosphere of reading for all.

　　Xinhua News Agency: Basketball originated in 1891 and was invented by American PE teacher Dr. james naismith. At the 1936 Berlin Olympic Games, the men’s basketball game was listed as an official event for the first time. Women’s basketball was not formally included until the 1976 Montreal Olympic Games. There are only two gold medals for men’s and women’s teams in the Olympic Games.

　　In the past 16 men’s basketball and 8 women’s basketball Olympic Games, the American men’s basketball team won 12 championships, the Soviet men’s basketball team won 2 championships, and the Yugoslav and Argentine men’s basketball teams won 1 championship each. The American women’s basketball team won five championships, the Soviet women’s basketball team won two championships and the CIS women’s basketball team won one championship. China’s best result in the Olympic Games is that men are eighth (26th Atlanta Olympic Games and 28th Athens Olympic Games) and women are second (25th Barcelona Olympic Games).

　　Rules of the game: The Olympic basketball game consists of four sections, each of which lasts for 10 minutes. If the score is equal at the end of the fourth quarter, one or more 5-minute overtime will be needed to continue the game until the winner is decided. There is no limit to the number of substitutions for each team in the competition; Pause in the first half, each team can get 2 times; You can get 3 times in the second half; At any time in each overtime, each team may have a timeout.

　　There are two kinds of violations of competition rules in basketball games: violations and fouls. Violations include: walking with the ball, illegal dribbling, punching or kicking the ball, returning the ball to the backcourt, and 3 seconds violation. In addition, it also includes the following:

　　5-second violation: the attacking player must throw the foul ball within 5 seconds; Or when being closely defended, you must pass, throw or dribble within 5 seconds; When the referee hands the ball to the penalty player, the player must make a shot within 5 seconds.

　　8-second violation: A team must make the ball enter the frontcourt (the opponent’s half) within 8 seconds from controlling the live ball in the backcourt.

　　24-second violation: Every time a player gets a live ball on the court, the team must try to shoot within 24 seconds.

　　Interference score: When the ball shot (free throw) falls in flight and is completely above the level of the hoop, the players of both sides must not touch the ball. When the shot ball touches the rim, neither team member can touch the rim or backboard, reach through the rim from below and touch the ball, and shake the backboard and the rim. If the attacker violates this rule, the basket will be invalid, and the ball will be awarded to the other side to throw the ball out of bounds in the extension of the free throw line; If the defender violates this rule, regardless of whether he hits the ball or not, the shooter (free throw) will be awarded points.

　　Fouls include the following situations:

　　1. personal foul: If a player who didn’t shoot is fouled, the non-foul team will throw the ball into the foul area near the foul place to restart the game. If the foul team is in the state of team foul punishment, it should be awarded two free throws to the players who have not shot, instead of throwing the ball into the bounds. If a player who is making a shooting action is fouled, if the shooting is successful, points shall be counted and an additional free throw shall be awarded; If you miss the shot, you will be awarded 2 or 3 free throws according to the location of the shot.

　　2. Technical foul: it is a non-contact foul, such as ignoring the referee’s warning; Violate the referee, technical representative, record desk personnel or team seat personnel impolitely; Use language and manners that offend or incite the audience; Teasing the opponent’s team members or shaking hands near the eyes of the opponent’s team members will hinder their vision; Deliberately touching the ball after it passes through the basket to delay the game; Obstruct the rapid execution of throwing the ball into bounds to delay the game; Fake a fall to fake a foul, etc. The penalty for the technical foul is to award the opponent two free throws, and then throw the ball into the boundary at the extension of the center line opposite the recording table.

　　3. Foul against sportsmanship: A player is not legally trying to grab the ball directly within the scope stipulated by the rules, and the contact foul is a violation of sportsmanship. After the foul, the opponent will be awarded a free throw, and then the ball will be thrown into the line at the extension of the center line opposite the recording table. If a player fails to make a shot, he should be awarded two free throws; A foul on a player who is shooting a basket, such as a middle basket, should be scored and awarded a free throw. If you don’t hit the basket; Two or three free throws should be awarded.

　　Notes for watching the game:

　　As the host, every spectator who enters the stadium to watch the game should watch the game in a civilized way and forbid vulgar words and deeds. Specific attention should be paid to the following points:

　　(1) Visitors should enter and leave the venue in an orderly manner, and only bring soft-packed drinks into the stadium. Don’t sit on the steps of the passage when watching the game.

　　(2) The audience should not smoke after entering the gymnasium; Don’t walk around at will during the game; The mobile phone should be turned off or set in vibration and mute state. You can’t use the flash at will, especially when the players perform free throws.

　　(3) When the host introduces the players from both sides one by one, the audience should applaud each player. When the national flag of the participating countries is raised and the national anthem of the participating countries is played, the audience should stand up and pay attention.

　　(4) Don’t use language that infringes on the opposing team in the game, applaud the wonderful performances of both sides, and don’t use boos to influence the game and suppress opponents; Don’t use provocative body language.

Editor: Qian Ruibin

　

　Can chewing gum really open coconuts by rubbing it into a cone? (Video screenshot)

　　The scorching summer is a good time to drink coconut milk and eat coconut meat. Here is an interesting question: If you only have durian, rubber band and chewing gum at hand, which one do you think you can choose to open a coconut quickly?

　　You may not imagine that researchers will tell you that opening coconuts with chewing gum is one of the simplest and most feasible methods.

　　If you want to know the principle, you need to know all kinds of substances of non-Newtonian fluid and Newtonian fluid.

　　Inflatable fluid: eat soft but not hard

　　— — Chewing gum, starch solution, wet sand on the beach and concrete slurry belong to expansive fluids.

　　What is the correct posture to open coconuts with chewing gum?

　　First, knead a few pieces of chewing gum into a cone, then put the tip up and the bottom flat on the table, then hold the coconut to a certain height with your hands and hit it hard on the chewing gum. We will find that chewing gum will not be smashed flat, but will break a hole in the coconut. Repeat this several times, and the coconut can be broken.

　　Why on earth does chewing gum have such magical power? In fact, the principle is — — Non-newtonian fluid principle. There is a gum-based component in chewing gum, which belongs to the shear thickening fluid in non-Newtonian fluid. The viscosity of this fluid will increase under the action of a large external force, and the greater the external force, the greater the viscosity.

　　When the coconut hits the chewing gum at high speed, the viscosity of the chewing gum increases rapidly, and at this time it behaves as hard as a solid, thus piercing the hard shell of the coconut. Once the external force is withdrawn, it will return to the nature of liquid. If the external force is small and slow, it will behave like an ordinary liquid with fluidity. It’s really a soft guy.

　　When this fluid thickens, its volume will expand slightly, so the shear thickening fluid is also called expansive fluid. Starch solution, wet sand on the beach and concrete slurry all belong to this kind of fluid.

　　The change of viscosity of expansive fluid is related to its internal structure. That is, when shear thickening occurs, a certain structure is formed inside the fluid.

　　Expansive fluid is usually a multiphase mixture, such as wet sand on the beach, which is a mixture of sand and water. When there is no external force or the external force is very small, the irregular sand grains are densely packed, and water can be evenly filled in the gaps between the sand grains to play the role of lubricant. When someone steps on the sand, the original tightly packed structure is destroyed, and the "dislocation" between the sand grains will increase the volume; At the same time, the water is forced to move around, and the flow is disordered, and the resistance will increase, and the flow of sand is more difficult because of the loss of lubricant. Therefore, the sand surface infiltrated by seawater on the beach is easier to walk than dry sand, because this characteristic of wet sand will make our feet less prone to sink.

　　Bingham fluid: sometimes like a solid, sometimes like a liquid.

　　— — Toothpaste, facial cleanser and hand cream belong to Bingham fluid.

　　Since there is non-Newtonian fluid, there must be Newtonian fluid. Fluids whose shear stress and shear rate conform to Newtonian fluid formula belong to Newtonian fluid. Water and air are Newtonian fluids, and their shear stress is directly proportional to the shear rate.

　　Any fluid whose shear force and shear rate do not conform to Newtonian fluid formula is called non-Newtonian fluid. Besides expansive fluid, non-Newtonian fluid also includes pseudoplastic fluid and Bingham fluid. All kinds of sauces, oils, polymer solutions, mud in the kitchen, and even blood and cell fluids in organisms are non-Newtonian fluids.

　　The shear stress and shear rate of Bingham fluid are also linear, but unlike Newtonian fluid, it has a yield stress, and it will flow only when the external force is greater than the yield stress.

　　The most typical Bingham fluid is toothpaste. When there is no external force, it looks like a solid. Only when we squeeze toothpaste hard, it will "flow" out of the tube, and when it is squeezed into the toothbrush, it can still maintain a certain shape without "falling down". If you don’t squeeze it, it won’t come out even if you turn the toothpaste tube upside down.

　　Similarly, we can infer that things like facial cleanser and hand cream are also Bingham fluids. The paint used in buildings also needs to be designed as Bingham fluid. We require that it can flow when mixing and painting, and at the same time, it will not flow down from the wall because of gravity after being painted on the wall, that is to say, the yield stress of the paint should be greater than its own gravity.

　　Like expansive fluid, Bingham fluid is a multiphase mixture. It is generally believed that the fillers in Bingham fluid form a three-dimensional network structure, which has certain strength and can resist low external forces; When the external force is large enough, the three-dimensional structure is destroyed and the filler will flow with the solvent.

　　Pseudoplastic fluid: bullying the weak and fearing the hard.

　　— — Blood, magma, yogurt, tomato sauce and shampoo are pseudoplastic fluids.

　　If expansive fluid is soft and hard, then pseudoplastic fluid is a bully. Pseudo-plastic fluid shows the opposite properties to dilatant fluid, and its viscosity remains constant at low shear rate, but decreases with the increase of shear rate. That is to say, the greater the external force applied to it, the smaller the viscosity it shows. So it is also called shear thinning fluid.

　　Many polymer liquids belong to this kind of fluid. The viscosity of a fluid can be understood as the friction between molecules in the fluid, and the greater the friction, the greater the viscosity. Solute in polymer liquid is a kind of molecule with large molecular mass and long structure. Without external force, they are usually in a curled state, and the molecules may entangle and collide with each other, resulting in high friction. When there is an external force, the curled molecules will spread along the direction of shear force, and the molecules will be arranged in parallel, so the friction between them will be reduced, and thus the viscosity will be reduced.

　　Blood, magma, yogurt, tomato sauce and shampoo all belong to pseudoplastic fluids. When we stir yogurt or tomato sauce slowly, we will find it more difficult, but when we stir it quickly, it will be easier. In fact, this is the reason above.

　　Pseudoplastic fluid has another interesting phenomenon — — Kay effect. When a beam of pseudoplastic fluid with high viscosity hits a solid surface, the solid surface will bounce the liquid beam back upward.

　　Observing the experimental phenomenon carefully, it is not difficult to find that a layer of fluid always accumulates below the rebounding water flow. Combined with the properties of pseudoplastic fluid, the whole process should be like this: the rapidly falling liquid jet impacts the viscous fluid pile below, and the viscosity of the fluid surface becomes smaller due to the impact force, forming a dimple-shaped pit after the impact. At the same time, the surface with reduced viscosity acts as a lubricant, and finally the falling liquid jet is bounced out.

　　(Cai Dongmin)

　　The latest progress has been made in the case of "Shanghai elderly people giving 3 million real estate to fruit stall owners"

　　On December 15th, The Paper reporter learned from the lawyer team of Gao Mingyue, the agent ad litem of the fruit stall owner, that on December 14th, the team received the Civil Judgment from the Baoshan District People’s Court. The judgment of the first instance shows that the house involved and the property in the house belong to the plaintiff (fruit stall owner Liu).

　　Civil Judgment of Shanghai Baoshan District People’s Court provided by Gao Mingyue’s team of lawyers.

　　Earlier, according to many media reports, the wife and son of an old man in Baoshan District of Shanghai have passed away, and he lives alone, and he is taken care of by Liu, a fruit stall owner in the community. After that, the old man decided to entrust his old age and legacy to Liu, including his own property worth 3 million yuan, and the relevant support agreement was notarized. On December 31, 2021, the old man died, and his sister and other family members objected to the distribution of the estate, and the two sides went to court.

　　The two sides signed an agreement, and the legacy of the old man was given to the fruit stall owner after his death.

　　The Paper learned that the plaintiff in this case was Liu, a fruit vendor, and the defendants were the sister and nephew of the old man. The plaintiff’s main claims are as follows: 1. Request to order a real estate in Baoshan District of Shanghai and the property in the house to be owned by the plaintiff; 2. Request that the balance of bank deposits and fruits in the old man’s name be owned by the plaintiff.

　　The defendant disagreed with the original request.

　　The elder’s sister argued that before 2017, his elder brother had mental disorder and his capacity should be limited. When he was hospitalized in July 2017, the old man was diagnosed with cerebral infarction and Alzheimer’s disease. Later, because Liu took the old man away, he could not be further diagnosed. When the old man signed the Legacy Support Agreement, he did not have full capacity for civil conduct, and the signing of the agreement was invalid.

　　The court found that in August 2017, the elderly (Party A, the legatee and the dependents) and Liu (Party B, the donee and the dependents) signed the Legacy Support Agreement.

　　As stipulated in the above agreement, Party A is willing to bequeath all personal property in Article 1 of the agreement to Party B, and Party B shall bear the obligation to support Party A; Party B is willing to undertake the obligation to support Party A and accept the property bequeathed by Party A..

　　According to the agreement, the property of the elderly includes a set of real estate in Baoshan District, deposits and property in the house. Liu is responsible for the elderly’s support obligations such as food, clothing, housing, transportation, medical care and old-age care, which means taking care of life, giving financial help and giving spiritual comfort.

　　With regard to the transfer of the ownership of the bequest property, Party B shall not transfer or dispose of Party A’s personal property before Party A’s death, and Party B shall go through the ownership transfer formalities of the bequest property within 30 days after Party A’s death.

　　On March 12, 2019, Shanghai Putuo Notary Office notarized the Legacy Support Agreement and issued a Notarial Certificate.

　　The contents of the Notary Certificate show that, after investigation, in August 2017, when the Legacy Maintenance Agreement was concluded, both parties had the legal capacity for civil rights and capacity for civil conduct, and the meaning was true.

　　For the audio and video recording of notarization of bequest and maintenance agreement, the plaintiff thinks that it can reflect the true meaning of the old man, while the defendant thinks that the old man has many expressions in the audio and video recording that are logically confused and inconsistent with the facts.

　　During the trial, the original and the defendant confirmed that the disputed house belonged to the personal property of the elderly, with a value of 3.3 million.

　　How was the old man’s physical condition before his death?

　　The verdict shows that the old man was hospitalized for pneumonia in July 2017. The course record showed that the patient had intermittent gibberish attacks, so he applied for a consultation in neurology. The consultation opinion record is: "The patient has intermittent gibberish, clear mind, pertinent answers, senile dementia, and no special treatment for the time being." In June 2020, the old man was admitted to hospital because of a fall.

　　In April 2021, the Institute of Forensic Science issued the Judicial Appraisal Opinion, and the appraisal opinion was: "Suffering from organic mental disorder, it should be assessed as having no capacity for civil conduct at present." In May 2021, the old man was declared as a person with no capacity for civil conduct by the court.

　　Previously, the court also entrusted the Judicial Appraisal Institute of Shanghai Mental Health Center, the Institute of Judicial Appraisal Science, the Judicial Appraisal Center of Shanghai Medical College of Fudan University, and the Shanghai Fenglin Judicial Appraisal Center to appraise the civil capacity of the elderly in March 2019, all of which were rejected because they exceeded the capacity of the appraisal institution or the required materials were insufficient.

　　Regarding the status of the elderly at the time of notarization, the investigation record of the notary public showed: "When I notarized, I reviewed the status of the elderly at the time of notarization, and whether the ability of the elderly to express their will was sufficient and true. This elderly man had a cerebral infarction in 2017, and the agreement was signed in 2017. I contacted him in 2019. The old man recovered well and his speech was very clear. Why do you want notarization, why do you do it, and why do you want to support and monitor Mr. Liu and his wife? It is clear and firm to whom to entrust the sick and the sick, and the property will not be given to their relatives ……………………………………………………………………………………………………………………………………

　　The court ruled that the house of the elderly and the property in the house belong to the fruit stall owner.

　　The Baoshan District People’s Court of Shanghai held that after the beginning of inheritance, it should be handled according to legal inheritance, and if there is a will, it should be handled according to the will inheritance or bequest; If there is a legacy support agreement, it shall be handled in accordance with the agreement. A citizen may sign a legacy and support agreement with his/her supporter, who shall bear the obligation of living, supporting and burying the citizen, and enjoy the right to be bequeathed. The legacy and maintenance agreement is a legal act of both parties. The content of the legacy and maintenance agreement involved in this case is legal, and the legacy and maintenance agreement has also been notarized in the notary office, and its external formal requirements are in line with the law.

　　The court pointed out that although the old man was declared as a person with no capacity for civil conduct in May 2021, there was no evidence to prove that he was already in a state of limited capacity for civil conduct or no capacity for civil conduct during the signing of the bequest and maintenance agreement. Therefore, the agreement is the true expression of both parties and is legally binding. The evidence provided by the defendant, such as the diagnosis of medical treatment and hospitalization, can’t draw the conclusion that the elderly have limited capacity when signing the bequest and maintenance agreement, and there is no evidence to prove that the bequest and maintenance agreement is not the true expression of the elderly.

　　The court said that the existing evidence cited by the defendant could not meet the proof standard of the probability of civil evidence advantage and should bear the adverse consequences of proof. The court rejected the defendant’s opinion that the legacy and maintenance agreement was invalid, and held that the will of the decedent and his right to dispose of property should be respected, and the validity of the legacy and maintenance agreement involved should be recognized.

　　On December 12, 2023, the court ruled in the first instance that the old man’s house, the property in the house and the balance of funds and fruits in three accounts under his name belonged to the plaintiff Liu.

　　Lawyer Gao Mingyue said that the guardianship agreement was valid, and the fruit stall owner assumed the responsibility of guardian. The legacy support agreement was valid, and the fruit stall owner fulfilled the obligation of living, raising and burying.

　　In his view, the elderly in Shanghai have legal awareness, and they have prepared legal arrangements for their intentional guardianship and bequest, defended their freedom and dignity, and realized the intentional inheritance of their wealth. Moreover, notarized documents have withstood severe doubts and challenges. The highly antagonistic judicial practice of family affairs fully shows that it is best to present both the intentional guardianship documents and the intentional inheritance documents (such as wills, bequest and support agreements, trust agreements, etc.) by means of notarized documents, which is the most responsible suggestion for the parties.