How does SHEIN break the monopoly pattern of international fashion brands with flexible supply chain?

In the global fashion industry, fierce market competition and the increasingly diversified needs of consumers are constantly reshaping the pattern of the industry. European and American markets have been dominated by international brands for a long time, and the entry threshold and challenges of China brands are self-evident. However, in a few decades, SHEIN has sprung up suddenly. With its unique business model and subversive supply chain management, it has successfully broken the monopoly position of international brands in Europe and the United States and become a unicorn brand in the fashion field.

So the question is, how did SHEIN do it?

In fact, hundreds of years of foreign commercial culture and fashion culture have spawned a series of foreign brands that have existed for decades, and they have certain first-Mover advantages compared with domestic brands in terms of technical details and product quality. However, this long-term accumulation has also led to the relative complexity and inflexibility of its organizational structure and operation mode, which is often called "cumbersome".

"Clumsy" is actually relative. Take Zara as an example, although it has shown the characteristics of efficient operation in many aspects. For example, it adopts SPA mode, characterized by high turnover rate and high profit rate, and captures the trend information from physical stores, fashion magazines, fashion shows and other channels and quickly transforms it into design inspiration. Nevertheless, Zara still represents a mature and large-scale industry model, and there is still room for further improvement in flexibility and rapid response.

Compared with traditional fashion brands, the operation mode displayed by SHEIN presents a completely different style. Because sales are entirely based on online retail, real-time feedback of information is more direct and efficient. In the production process of ordering, the small order adopted by SHEIN can be more sensitive. Usually, 100-200 products are produced on a small scale and put into the market for testing. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended. And ZARA’s first order should be at least 500-1000 pieces.

SHEIN also actively uses its own technological advantages and experience to promote the transformation and upgrading of traditional industries such as clothing manufacturing. Due to the flexible supply chain mode of on-demand production, the whole link is upgraded from front-end fashion trend, design and development, manufacturing, warehousing and logistics, which brings about the improvement of the whole efficiency.

Before cooperating with SHEIN, most of these factories did not have the ability of systematization and intelligence, and most of them relied on manual work, Excel, mail and other traditional ways to arrange production, which was very inefficient and did not have competitive advantages in the industry. However, after cooperating with SHEIN, they completed the transformation into a digital factory with full chain digitalization, which greatly reduced the waste of materials and the waiting time of workers. Based on demand supply, the inventory rate of brands can be reduced to low single digits, while the average unsold inventory level of other brands in the industry is 30%.

SHEIN, a technology-driven flexible on-demand supply chain, not only improves industrial efficiency, reduces waste, but also helps to protect the environment. At the same time, due to the cost reduction caused by waste reduction and efficiency improvement, brands can give back 100% of these values to end consumers, share the created value with consumers, and greatly reduce the sales price of goods.

This "small order and quick response" model gives SHEIN a significant advantage, which is reflected in higher commodity turnover rate and finer inventory management. It enables SHEIN to more accurately test and quickly capture the explosive potential styles in the market, while almost avoiding the risk of excessive inventory. In the view of Boston Consulting Group, this agility of on-demand fashion has become the source of competitive advantage in the fashion industry, and the agile supply chain model represented by SHEIN has become an irresistible trend of the industry, which is gradually changing the rules of the game of the global fashion industry and leading the industry to develop in a more efficient and sustainable direction.

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China’s financial opening up has made two big hits. This blue ocean opportunity, Americans are afraid to fall behind.

  Just two days after the news of French, German, Japanese and other commercial banks and insurance institutions applying to land in China came out, two more news came: First, on May 2, the Central Bank of China confirmed that the first foreign-funded payment institution had applied to the Central Bank of China for business. This means that foreign payment institutions have taken the first step to enter the China market. Second, on the same day, it was reported that a foreign company had started to apply for a credit investigation license in China.

  This is the embodiment of China’s further financial opening.

  Let’s look at the company that applied for third-party payment, named WorldFirst, which is a British-funded company. In April 2018, WorldFirst just launched the first collection product for cross-border B2B sellers in China — — World Account to solve the problem of cross-border payment for cross-border e-commerce sellers, so it is very important to obtain a third-party payment license in China, otherwise, the development of China market will be limited. The application of WorldFirst to the Bank of China for a cross-border business payment license indicates that China’s financial opening is expected to go further in the field of third-party payment.

  The company that applied for the credit information business license is even bigger. Yiborui Company, headquartered in Ireland, is a giant of credit information business in the world, with business all over the world and huge branches in the United States.

  Generally speaking, if the central bank confirms the receipt of the application, it means that the central bank has actually started the process of approval. Therefore, these two cases, some low-key applications, were officially confirmed, which means that China’s financial opening-up is real, and it is a fence to cut the knife and cut the flesh.

  The third-party payment market in China has achieved great success in recent years. The well-known third-party payment companies represented by WeChat and Alipay have made eye-catching profits in this field. Ant Financial has mastered Alipay, and its valuation has surpassed many financial companies in the United States by hundreds of billions of dollars. However, the size of WeChat Tenpay is not inferior to Alipay. Of course, its actual valuation should also be around here. Even so, China’s third-party payment market still has great potential to be tapped. For China’s huge domestic third-party payment market, foreign capital used to be out of reach. But now it seems that soon, foreign capital can come in to participate in the competition and share a piece of the action.

  The credit investigation market in China has just started. There is a vast space for both corporate credit investigation and personal credit investigation, and many aspects are still blank. I am afraid the market potential in this respect is no less than that of third-party payment. Different from third-party payment, there is no strong competitive opponent in China in this respect, that is to say, if foreign capital comes in, it is basically a blue ocean with huge profits.

  Therefore, China’s opening up in these two areas is really very bold and courageous.

  No wonder countries, especially several developed countries, have been acting so frequently recently.As long as they have some market judgment, they will never ignore the huge space of China’s financial market. Whoever falls behind in the process of opening China’s financial market will lose half of the future first. From a global perspective, I am afraid that the two major financial opening dividends that China wants most are American companies. Let’s look at the third-party payment market in China, which is the big fat that companies with payment services in the United States, such as Apple and paypal, want to get. Apple has previously entered the payment market in China through the cooperation with China UnionPay, but after all, it is a four-way payment, and its business development is not satisfactory. Therefore, in the competition with WeChat and Alipay, Apple, which is far behind, should dream of getting a third-party payment license in China.

  Needless to say, the three major rating agencies in the United States, Standard & Poor’s, Moody’s Investment Services and Fitch Ratings Limited, are all giants in the global credit reporting field. If they can’t successfully enter the credit reporting market in China, or lag behind other competitors in the pace of entering China, they will probably have a great adverse impact on their future competitiveness.

  However, if American companies really lag behind their western counterparts, it is not China’s fault. China people believe in "making money with harmony". After all, the United States initiated a trade war with China, and public opinion in China could hardly accept the result: open these fields and let those guys who threw stones at themselves happily take away the benefits. Needless to say, no one has the guts!

  (The author is an international critical commentator Si Hai)

Rooster time! Lock the movie channel, melt the media and hit the Golden Rooster Award live.


Special feature of 1905 film network New Year’s greetings from the rooster, see Xiamen again! In 2021, China Golden Rooster and Hundred Flowers Film Festival, the 34th Golden Rooster Award for Chinese films hit hard from December 28th to December 30th.



For the third year in a row, the film channel and Xiamen Radio and Television jointly launched a live broadcast of this event.



Comprehensive upgrade, brand-new revision. More seats, more panoramic views, stronger lineup, and 5 sections of 5G panoramic view of Golden Rooster.


"Direct Golden Rooster Award"

1 stop to the light and shadow event.


Forum+film festival+new film conference, live direct attack,The main creative netizens talked and shared the "golden" taste,The opening ceremony and the nomination ceremony kicked off.The red carpet, closing ceremony and award ceremony gathered stars.

 

Golden Rooster and Hundred Flowers Honorary Shadowman Joined the host lineup of the closing ceremony:Golden Rooster Award+Hundred Flowers Award Winner,Two Golden Rooster Awards+Two Hundred Flowers Award Winners,Hundred Flowers Award winner,Co-hosted with the host of the movie channel,Invite you to witness the glory moment of China film of the year.



[Stars and Seas]

3 Days 3 Nightlife Experience+Creative Collection


Youth has its own yearning for youth;Dreams have their own power!The film channel "Stars and Seas" Young Actor Selection SchemeNew upgrade in 2021,Assemble and stand by one day in advance, and present it on-the-spot for three days and three nights.



Life is the examination room, and there is learning everywhere.40 young actors were newly selected.Immerse yourself in real life and experience the true meaning of performance.



Go deep into the grassroots, change identity and test morality and art;Growth mutual learning and surprise guidance for mysterious guests;Ready to go, the closing party will make a new appearance.


[Movie Channel M List]

2021 Dapandian


2021, which line makes you laugh?Which picture makes you cry?What other performances shocked your heart?


The 2021 China Movie M Big Data Report will be released on December 29th.Professional data+authoritative experts selected China films of the year,M list honor 2021 China filmmakers report card,The filmmaker made a New Year’s resolution during the visit, review and prospect.



[40th Anniversary of Golden Rooster Award]x "Golden Rooster in Xiamen"


Chinese film golden rooster award x Xiamen special economic zone,Holding hands for the third time, welcoming 40 years old together.


Zhengqing, the Golden Rooster Award of Chinese Film, has a full record of all previous Huacai;Dialogue with honorary filmmakers to construct a brief oral history of China’s films;Zhengpengbo Xiamen assembled a new journey of "the 14th Five-Year Plan";Punch in Xiamen landmarks and scan the evolution of the special economic zone era.


The majestic cock, the dawn of the east.


Glory moment, panoramic view.

Lock in the media platforms of movie channels on the same day,Every aspect of the Golden Rooster Award is wonderful, and we will see you there!


On December 14th, the movie channel broadcast the wonderful kung fu film Eighteen Martial Arts.

Special feature of 1905 film networkIf you like watching action movies, you must know the four major action design teams in Hong Kong:
Chengjiaban, Hongjiaban, Liujiaban and Yuanjiaban.
In the glorious era of Shaw, movies were branded with the Kung Fu of Liu Bannan School under the leadership of Liu Jialiang.
Unlike other kung fu movies, which only focus on one kind of kung fu, you must not miss this movie for weapons fans.
At 14:40 today, the movie "Eighteen Martial Arts" will be broadcast for you by the movie channel, with the same title, which vividly depicts the "Eighteen Military Instruments" in the kung fu world for us.
Poster of Eighteen Martial Arts
The cast of Eighteen Martial Arts is luxurious.
Liu Jialiang, a martial artist who has multiple roles as director, actor, screenwriter and action director, plays a leading role in the film, bringing Liu Jiarong, Liu Jiahui, Kara Wai and other Liu Jiaban kung fu stars to show us the real kung fu from hard bridge to hard horse.
Like Liu Jialiang’s other films, Eighteen Martial Arts upholds his martial arts design of sticking to the authentic Shaolin Nanpai Kung Fu, paying attention to seeing the move and dismantling it, and practicing it with one move and one style.
Fighting in a narrow space is a test of skill.
The design of small spaces, such as fighting in the attic and fighting in narrow lanes, fighting space in mid-air and in the middle of the water is unparalleled.
Fang Shaoqing (Kara Wai) and Shi Shu (Liu Jiahui), Mao Shantan Lei Yong (Liu Jiarong) and the sorcerer’s altar iron monkey (Hou Yaozong) test each other. I know you are dark, and the duel with each other’s magical powers can be described as wonderful.
However, the biggest attraction of Eighteen Martial Arts is undoubtedly eighteen weapons.
As a descendant of Huang Feihong’s fourth-generation Hongquan, Liu Jialiang won his father’s biography since childhood. He loves Kung Fu and will study weapons, techniques and methods of actual combat in the rest of the time. It can be said that he is proficient in everything and has developed a martial arts foundation.
Liu Jialiang, who is a hundred schools of thought, is almost the only person who can show the essence of Chinese "Eighteen Martial Arts".
In the movie Eighteen Martial Arts, all kinds of martial arts weapons are basically included.
In a summary of the Hong Kong film database, 18 kinds of weapons used in Eighteen Martial Arts are listed: rope dart, Shuang Hu hook sword, double hammer, double axe, snake halberd, closed knife, double knife, straight knife, single knife, cherry blossom gun, three-section iron whip, double dagger, double crutches, monk shovel, scepter, trident, butterfly sword and three-section scepter.
Especially in the last ten minutes, the weapons war between Liu Jialiang and Liu Jiarong was the most wonderful.
First, there is the killing of Daguan Dao against Double Dao and Sakura Gun against Double Dao.
There will be a knife-to-sword short weapon confrontation.
The three-section whip with integrated attack and defense vs the flexible double dagger can be described as inseparable.
Crescent shovel’s situation is closely linked with each other, while the single-headed stick is both rigid and flexible, flexible and not sluggish, and it has been used repeatedly.
Especially in the end, the combination lineup of "three-stick broken rattan card+The Lancet" is even more exciting.
The pure kung fu duel that lasted for 10 minutes was never repeated, and the mutual interaction between weapons made people stunned.
"Develop martial arts and get rid of superstition."
This idea also runs through Liu Jialiang’s films and life.
As early as in Liu Jialiang’s debut, Magic Strike, he introduced the theme of illusion.
The "immortal possessed and invulnerable" claimed by Shenda altar is just a mysterious stunt, which has already lost to the Five-Shaped Boxing.
Yu Wang’s Five-Shaped Boxing shows the charm of the snake, the tiger’s overbearing ferocity, the crane’s lightness and agility, the leopard’s pursuit and the dragon’s wandering changes.
Seven years later, Liu Jialiang took the illusion theme again. In the film Eighteen Martial Arts, which tells the story of eunuch general manager Li Lianying instigating the Boxer Rebellion to beat the gods, Maoshan and warlock three altars and eliminate the traitor’s second helmsman, Leigong (Liu Jialiang), he still retained his idea that "all feudal superstitions are not credible in front of kung fu".
The golden bell jar of the sacred altar, the puppet technique of the Maoshan altar, and the pupil technique of the warlock altar …
Opening the altar, doing it, lowering the head and getting into the upper body are also true and false, which is quite fancy.
But these strange tricks are just deceptive gimmicks, and the real power is kung fu itself.
The film Eighteen Martial Arts is full of Liu Jialiang’s original intention of defending authentic martial arts and attacking crooked ways.
Liu Jialiang takes Kung Fu as the core, takes the real Kung Fu of hard bridge and hard horse as the call, and tells all about the knowledge and spirit of Kung Fu through eighteen weapons.
At 14:40 on December 14th, the movie channel will broadcast Eighteen Martial Arts for you. This movie, which can be called a textbook of cold weapons, will reveal the meaning of Eighteen Martial Arts for you.
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2024 "China

On December 18th, 2024, the theme logo design competition of "China-ASEAN Year of Humanities Exchange" was launched in Changzhi City. Vice Governor Tang Zhiping, Assistant Foreign Minister Nong Rong and Indonesian Ambassador to China Zhou Haoli attended the launching ceremony and delivered speeches. Brunei Ambassador to China Rahmani, Myanmar Ambassador to China Wu Ding Maorui, Laos Ambassador to China Song Peng, Thai Embassy Chargé d ‘affaires Benjamin and other ASEAN diplomatic envoys in China and ASEAN students in Shanxi attended the event. The launching ceremony was presided over by Shi Zhongjun, Secretary General of China-ASEAN Center.
2024 is "China-ASEAN People-to-People Exchange Year". As an important part of the People-to-People Exchange Year, the theme logo design competition was hosted by the Ministry of Foreign Affairs, the Chinese People’s Association for Friendship with Foreign Countries and the China-ASEAN Center, and was undertaken by the Changzhi Municipal Party Committee and the Municipal Government, aiming at enhancing the people-to-people exchange and friendship between China and ASEAN countries and expanding the appeal, popularity and influence of the People-to-People Exchange Year. Taking advantage of this activity, Changzhi City simultaneously held a series of activities, such as the exhibition of intangible cultural heritage+cultural creation, the exhibition of the first cultural creation competition, and the cultural and creative industry cooperation and exchange meeting, to publicize and promote Changzhi in an all-round and multi-angle way, to help people communicate and promote economic and trade exchanges.
On December 17th, Tang Zhiping met with Chinese and foreign guests attending the launching ceremony of the theme logo design competition of 2024 "China-ASEAN Year of Humanities Exchange" in Changzhi. (Li Jiaming)
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"I" can get the first place in the exam but I don’t like studying. Why?

  [Dialogue]

  Nowadays, parents are anxious when it comes to their children’s study. They generally feel that their children don’t like to study and do their homework, which often leads to "war at home" because of urging their children to study, especially the parents of some students with good academic performance, which also reflects that their children don’t like to study. Why? An Fuhai, a professor at the Teacher Development Research Center of Hangzhou Normal University, interviewed students in some schools in view of this phenomenon, hoping that the conclusions will enlighten our current educational predicament.

1. "I love learning, and learning makes my mother happy!" The disharmony behind it

  Reporter: Generally speaking, people think that children who don’t like learning are children with poor academic performance and bad study habits. But now many excellent primary and middle school students, even the first students in many classes, don’t like studying. Why is this?

  An Fuhai: At the end of 2019, a class of junior high school students in a middle school sports meeting in Shenzhen typed "I love learning, and learning makes my mother happy!" The banner, once circulated, has gained a lot of resonance. Many primary and middle school students shouted "What a talent! Say ‘ Working people ’ The voice of ". The implication is that they don’t like learning either. The banner and the shouts of the adherents made the adults laugh, but the laughter was full of sadness. It was also during that time that the Organization for Economic Cooperation and Development (OECD) announced the test results of programme for international student assessment 2018 PISA2018. In the sampling test of 15-year-old students in 79 participating countries (regions), we achieved excellent results in three subjects (reading, mathematics and science). However, different from the "Celebration" after the announcement of our first prize in 2009 and 2012, the education sector began to rationally reflect on the problems exposed by the PISA test, including education balance, shortage of teachers, study time and teaching methods. In my opinion, we should also think deeply about the relationship between our students’ learning status and academic performance. Because the current situation of students’ learning tells us that there is a disharmony between their learning status and academic performance, that is, they have good academic performance but do not like learning.

  Reporter: Common sense tells us that you can get good grades only if you like to study.

  An Fuhai:After all, the results are obtained by the students themselves, so it is necessary to listen to the voices of the parties. With this "common sense", I randomly interviewed 60 students from three middle schools who participated in the 2018 PISA test. "Do you like studying? Will learning make you feel happy? " When hearing this question, most students just laughed and didn’t answer. The students’ answers mainly focus on these aspects: "Hehe, it’s ok"; "Like, not to mention, it should be said to be liked"; "Not very much"; "Study, homework, I immediately feel worse when I hear these two words"; "There are people who like to learn? Crazy, it must be crazy. " The number of students who answered "not bad" in each school is very small.

  In fact, the data that students’ learning satisfaction in four provinces and cities in China ranks 61st among the participating countries (regions) has fully explained that good grades do not necessarily love learning. In addition, the PISA2018 test results also show that the learning efficiency of students in reading, mathematics and science in four provinces and cities in China and their sense of belonging to the school are also relatively low in the participating countries (regions). In other words, students not only dislike learning, but also have no sense of belonging to the school. In fact, this conclusion doesn’t need PISA test to tell us at all. Just walk into a school to observe a few classes or interview some students and teachers to get a similar understanding.

2. Every time except sleeping and eating time is filled with study.

  Reporter: I don’t like learning, and my learning efficiency is relatively low. Why can I get the "first" grade?

  An Fuhai:Prolonging study time is our magic weapon to win. Although the PISA2018 test results show that the average classroom study time of students in four provinces and cities in China ranks fourth among the participating countries (regions). However, the statistics here are only the study time arranged by the school, and the students’ extracurricular independent study time is not included. As we all know, Chinese students, especially those in big cities, spend an amazing amount of extra-curricular study time. It is learned from these three schools that most students spend about 3 hours a day after class in a week, with a total of 15 hours in five days; The study time for two days on weekends is about 8 hours. In this way, the total study time of Chinese students per week will definitely be far ahead among the 79 participating countries (regions). The PISA test results in 2012 also showed this problem. The Shanghai team represented the mainland of China in the total score of mathematics, reading and science, but it also won another first place, that is, the study time is the longest, with 13.8 hours per week, which is about 20 hours together with extracurricular tutoring, while the average of OECD countries is 7.8 hours.

  If you think this statistic is not convincing enough, let’s take a look at the situation that parents attach importance to their children’s education. Most parents in China attach importance to education, and the most prominent performance is to enroll their children in various remedial classes from kindergarten. Statistics show that in 2019, families in Hangzhou spent 20,000-40,000 yuan on children’s extracurricular tutoring every year, and it rose to 30,000-50,000 yuan in 2020. Almost every family gives tutoring to their children, ranging from three to five or six. Parents’ high investment in education is enough for students to fill up their studies at every time except insufficient sleep time and hot meal time.

  Reporter: Yes, primary and secondary school students are not getting enough sleep, and the myopia rate and obesity rate are increasing. People from all walks of life have been calling for these problems in recent years, but they have not been improved.

  An Fuhai:Although several PISA tests have made China students’ excellent achievements proud, there are huge time costs, physical overdrafts and heavy costs for students to lose interest in learning. According to the survey in 2020, the average myopia rate of primary school students in China is about 36%, that of junior high school students is 71.6%, and that of senior high school students is 81%. The key point is that high myopia above 600 degrees accounts for 28% of the 81% myopia of senior high school students. In addition, the number of students suffering from depression in many key middle schools is increasing, and the number of students who commit suicide or have thought about suicide is also increasing year by year. Whether it is for families, individuals or the whole country, such a fact is too cruel, and such a price is unbearable for us.

3. I hate school and study, even if I get into a prestigious school, it is difficult to create outstanding achievements.

  Reporter: Primary and middle school students get up the earliest, go to bed the latest, and work hard to get good grades, but in the end they don’t like learning. This phenomenon is really worrying. But maybe many parents don’t think so. In their view, as long as children get the first place in the exam, they can go to a good university and have a good job, so all the physical and mental efforts seem to be worth it.

  An Fuhai:The good expectation of "Jackie Chan becomes a phoenix", the learning goal of "score first" and the learning process of repeated training make students hate learning, school and even knowledge, which seems nothing to some parents. However, we should deeply realize that a considerable number of seemingly excellent students are forced to study under various external pressures. Once the pressure is lifted, they will inevitably evade learning. What will be the future of those students who evade learning? This is not a disease-free groan and melodramatic sadness, but a problem that deserves our deep thought more than paying attention to score ranking. If a student hates school and doesn’t like studying, even if he can be admitted to a prestigious school in the future, it will be difficult to create outstanding achievements. Because he has no enthusiasm for learning and can’t experience the happiness of learning, it is impossible to devote more time and energy to studying what he has learned. We have learned a lesson in this respect. China began to participate in international Olympic mathematics competitions around 1985, including physics competitions, biology competitions and computer competitions. There are many winners every year, from 1985 to now for more than 30 years. Many foreign child prodigies who competed on the same stage as China’s child prodigies have become everyone in all fields, but we seldom contribute to the world. Take Tao Zhexuan, an Australian-born Chinese mathematician and winner of the Fields Medal for Mathematics, as an example. He was less than 13 years old when he won the Olympic gold medal in 1988. At that time, many students in China also won Olympic medals.However, few people have made such outstanding achievements as Tao Zhexuan, and most of them have been far away from mathematics.

  Reporter: How important is it for the growth of students to love learning and be full of interest and enthusiasm for learning?

  An Fuhai:The Fifth Plenary Session of the 19th CPC Central Committee proposed to improve the national innovation system and accelerate the construction of a powerful country through science and technology during the 14th Five-Year Plan period. It can be said that to achieve such a great goal, we need to cultivate innovative talents through education. Active interest in learning and pleasant learning experience are the internal motivation of learning, the foundation of healthy personality and the necessity of innovative talents. Interest is the best teacher. Once a person has a strong interest in something, he will take the initiative to seek knowledge, explore and practice. The positive emotion and pleasant experience generated in the process of seeking knowledge, exploration and practice will further promote new seeking knowledge, exploration and practice, which will lead learners to a happy road of learning and exploration. Therefore, parents should let go of their anxiety and leave more free time and space for their children to fully develop their interests, so that they can love learning and grow up healthily with happy emotions and positive experiences. Schools should pay less attention to some problem-solving skills and high-scoring cheats, and pay more attention to the laws of students’ physical and mental development and the mechanism of learning. Starting from students’ interest in learning, they should awaken students’ intrinsic learning motivation and lofty pursuit of life, so that they can actively explore the unknown world with happy learning emotions and happy learning experiences.

More than 100 players in the 9th Henan "Public Servant Cup" Table Tennis Finals.

Let’s compete with each other with passion and exchange ideas. On December 9th, the 9th Henan "Public Servant Cup" table tennis competition finals started in Huiji Campus of Zhengzhou University. More than 100 table tennis fans from 20 teams who stood out from the provincial and provincial competitions gathered here to discuss and exchange ideas and enjoy the health and happiness brought by participating in table tennis.

The 9th Henan Public Servant Cup Table Tennis Finals was hosted by Henan Provincial Sports Bureau, directly under the authority Working Committee of Henan Provincial Party Committee and Henan Provincial Sports Association for the Elderly, and undertaken by Zhengzhou University Sports Institute, Henan Table Tennis Association and Table Tennis Committee of Henan Provincial Sports Association for the Elderly. Like previous competitions, this competition adopts the system of regional trials and finals. The provincial competition was held in Zhengzhou in mid-October, and 10 teams including the Provincial Finance and Taxation United Team, the Provincial Table Tennis Association and the Provincial Third Division United Team were selected to enter the finals. The provincial city division was held in Nanyang in mid-November, and 10 teams including Xinyang, Xinxiang and Kaifeng were selected to enter the finals. Among them, the players of the provincial team are civil servants at or above the deputy department level, including retired; The players of the provincial municipal teams are civil servants at or above the deputy municipal level, including retired.

Small silver balls, full of strength, unite and promote friendship. Founded in 2014, Henan Public Servant Cup Table Tennis Tournament is held once a year. In the past ten years, the majority of leading cadres who participated in the "Public Servant Cup" table tennis tournament have exchanged handshakes in the table tennis arena, actively and actively kept fit after work, and promoted the cadres and workers around them to participate in fitness and scientific fitness. The event also effectively promoted the promotion and popularization of table tennis in our province, attracting nearly 4000 people to participate in it, becoming an important sports brand event affecting Henan and even the whole country.

According to the relevant person in charge of the Henan Senior Sports Association, the conditions of the ninth "Public Servant Cup" table tennis tournament have been adjusted. Compared with previous competitions, there are more teams participating, and the number of participating units in the two division trials exceeds the previous ones. All localities and units pay more attention to it, providing better service guarantee for the contestants. The competitive level of each participating team is stronger, and a number of new forces have emerged through this competition, and the competition scene is more intense.

Zhengguan journalist Chen Kai correspondent Wang Jinbang Wen/Tu

Reporting/feedback

Which of the nine popular travel modes have you played this year?

Since the beginning of this year, "special forces travel" has exploded. In fact, there is never more than one way to open a trip. There are "filming agents" who amaze the circle of friends, people who queue up for 2 hours just to be "temporary breeders", and some people say that "thousands of scenery is not as good as accompanying you". China Tourism Day, look at the true portrayal of contemporary young people’s travel. Are you yourself? Safety first, just have fun.

Analysis Report of China Tourism Market in the First Half of 2023

Image source @ vision china

Wen | maidian

Since the beginning of 2023, influenced by multiple factors such as favorable macro policies and good economic development, the tourism market has been resilient and growing continuously during the Spring Festival, Qingming Festival, May Day and Dragon Boat Festival holidays, and the "Mid-term Examination" report card is eye-catching. According to the data of domestic tourism in the first half of 2023 released by the Ministry of Culture and Tourism, in the first half of the year, the total number of domestic tourists was 2.384 billion, an increase of 929 million over the same period of the previous year and a year-on-year increase of 63.9%; Domestic tourism revenue (total tourism expenditure) was 2.3 trillion yuan, an increase of 1.12 trillion yuan or 95.9% over the previous year. It can be seen that the number of domestic tourists and income increased significantly in the first half of the year, and the tourism industry entered a new channel of comprehensive recovery.

1. Domestic tourism data in the first half of the year: the number of visitors and tourism revenue "double growth" year-on-year, but there is still a certain gap with the same period in 2019.

Domestic tourist arrivals: According to the data released by the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourists was 2.384 billion, an increase of 929 million over the same period of the previous year and a year-on-year increase of 63.9%. Among them, the number of domestic tourists of urban residents was 1.859 billion, a year-on-year increase of 70.4%; The number of domestic tourists of rural residents was 525 million, a year-on-year increase of 44.2%. Quarterly: In the first quarter of 2023, the total number of domestic tourists was 1.216 billion, a year-on-year increase of 46.5%. In the second quarter of 2023, the total number of domestic tourists was 1.168 billion, an increase of 86.9%.

Comparing the number of tourists in each quarter from 2020-2023Q2, the number of tourists in 2023Q1 and 2023Q2 reached a new high in four years, and the number of tourists recovered obviously in the first half of 2023. Further comparison with the tourism situation in the first half of 2019: the number of domestic tourists in the first half of 2019 was 3.08 billion. By comparison, there is still a certain gap between the number of domestic tourists in the first half of 2023 and the same period in 2019, and it has returned to 77.40% of the same period in 2019.

Domestic tourism revenue: In the first half of 2023, domestic tourism revenue (total tourism expenditure) was 2.30 trillion yuan, an increase of 1.12 trillion yuan or 95.9% over the previous year. Among them, urban residents spent 1.98 trillion yuan on travel, a year-on-year increase of 108.9%; Rural residents spent 0.32 trillion yuan on outings, a year-on-year increase of 41.5%.

Comparing the domestic tourism revenue from H1 in 2019 to H1 in 2023: In 2023, the domestic tourism revenue increased significantly, which was the highest since 2020. However, compared with 2019H1, the difference was 0.48 trillion yuan, and it recovered to 82.73% of 2019H1.

2. Inbound and outbound tourism in the first half of the year: the prosperity index of outbound and inbound tourism markets both exceeded the same period in 2019; The per capita consumption of outbound travel increased significantly, and "Hong Kong and Macao" led the recovery process of outbound travel; The number of entry-exit personnel increased by about 170% year-on-year.

According to the data of China Outbound Tourism Market Prosperity Report and China Inbound Tourism Market Prosperity Report released by the World Tourism Alliance in the first half of 2023, the outbound tourism prosperity index in the first half of 2023 was 28, which was 21 higher than that in the same period of 2019, and the outbound tourism was "U-shaped" and gradually recovered, instead of bottoming out quickly; In the first half of 2023, the inbound tourism boom index was 15, which was 13 index points higher than that in the first half of 2019 before the epidemic. However, due to the relatively complicated approval process of international route adjustment, the fragmented service chain of inbound tourism products, the closure of inbound tourism enterprises and the serious brain drain, it is difficult for the inbound tourism market to reach the level of 2019 in the short to medium term, showing a trend of "orderly recovery and fluctuating recovery".

According to the latest data of Alipay’s outbound platform: From January to June 2023, the per capita consumption of Alipay users for outbound travel increased by 24% compared with 2019. In terms of popular destinations, in the first half of 2023, the top ten outbound destinations in terms of transaction volume were: China, Hong Kong, China, Macau, Japan, Thailand, France, South Korea, Australia, Canada, Britain and Xinjiapo. China tourists have once again become an important force driving global tourism and offline consumption. Judging from the number of outbound tourists, the top ten tourist destinations are Shenzhen, Shanghai, Guangzhou, Beijing, Hangzhou, Foshan, Dongguan, Zhuhai, Chengdu and Wuhan. It can be seen that outbound travel is mainly concentrated in first-tier and new first-tier cities, and the five cities of Greater Bay Area, the "Guangzhou-Shenzhen-Foshan-Dongzhu", are also the main force of outbound travel.

Since the beginning of 2023, the National Immigration Bureau has continuously optimized and adjusted the exit and entry management policies: on February 20th, Guangdong-Hong Kong-Macao Greater Bay Area mainland cities implemented the endorsement policy for talents traveling to and from Hong Kong and Macao on a pilot basis, and on May 15th, 2023, it fully resumed the implementation of four measures, including the "National General Office" for mainland residents to travel to Hong Kong and Macao. With the convenient optimization of Hong Kong and Macao tourism policies, many provinces in China have organized a number of Hong Kong and Macao tour groups, and the number of mainland tourists entering Hong Kong and Macao has been rising. According to the data released by the Hong Kong Tourism Board, in the first half of 2023, there were nearly 13 million visitors to Hong Kong, including about 10 million mainland visitors, accounting for about 77%.

In addition, according to the latest data released by the National Immigration Bureau: in the first half of 2023, a total of 168 million entry-exit personnel were inspected, an increase of 169.6% year-on-year; More than 10 million ordinary passports were issued, a year-on-year increase of 2647.5%; 42.798 million endorsements of entry and exit documents for Hong Kong, Macao and Taiwan were issued, up by 1509% year-on-year, which further reflected the strong recovery of China’s entry and exit tourism.

1. Tourism data of some provinces in the first half of the year

According to the incomplete statistics of Maidian Research Institute, as of July 24th, nine provinces (municipalities directly under the Central Government and autonomous regions) have published the tourism data of the first half of the year. Compared with the same period in 2022, due to the low base in 2022, the number of tourists and tourism revenue in all provinces and regions showed positive growth, and the overall recovery was obvious.

Compared with other provinces, Yunnan Province ranks first among nine provinces and cities in terms of tourism reception and tourism revenue, with 539 million tourists received and total tourism revenue of 693.4 billion yuan, both exceeding the same period in 2019. In 2023, Yunnan Province launched "There is a Life Called Yunnan", and in just four months, the whole network read more than 9 billion people, which continued to ferment and extend, such as cooperating with China Tourism News to column "There is a Life Called Yunnan" and planning to publish 10 boutique tourist routes of "There is a Life Called Yunnan, Traveling to Yunnan in a Cool Summer". Behind this phenomenon, on the one hand, it reflects the strong recovery of the tourism market in Yunnan Province, on the other hand, it also represents the future shift of the tourism model-paying more attention to life and experiencing holidays in depth.

In the first half of 2023, the cultural tourism market in Jiangsu Province was "bright", receiving 478 million domestic and foreign tourists, up 98.3% year-on-year, achieving a total tourism revenue of 610 billion yuan, up 83.5% year-on-year, and its recovery was better than that of the whole country. In addition, according to the business data of UnionPay, the total consumption of cultural tourism in Jiangsu Province in the first half of the year was 252.359 billion yuan, up 31.8% year-on-year, accounting for 10.2% of the country, ranking first in the country. The achievement of these achievements is closely related to the series of supporting policies of the Provincial Department of Culture and Tourism, such as the introduction of the "15 Articles of Suzhou Culture and Tourism" policy, the arrangement of special funds of 90 million yuan to support 130 projects, and the award of 26 million yuan to travel agencies and grade travel homestays, so as to fully promote the comprehensive recovery of the cultural and tourism market in the province.

2. Tourism data of some cities in the first half of the year

At the city level, according to incomplete statistics, six cities released tourism data in the first half of the year: the number of tourists and income of each city showed "double growth", with the growth of key tourist cities such as Zhangjiajie and Sanya being the most obvious. Taking Zhangjiajie as an example, in the first half of 2023, the city received a total of 18.8922 million domestic and foreign tourists, an increase of 185.40% year-on-year; Tourism revenue reached 25.268 billion yuan, up 162.86% year-on-year. It can be seen that the number of tourists and tourism revenue both increased by over 100% year-on-year. As early as the end of 2022, Zhangjiajie declared "2023 as the year of comprehensive tourism recovery in the city", held the cultural tourism consumption season in May, issued the "Implementation Plan of Zhangjiajie Tourism Marketing Award in 2023" in June, and will hold the first China (Zhangjiajie) conference series in September, so as to comprehensively promote the city’s tourism recovery through "consumption season, conference and marketing award" and other measures.

1. Performance of tourism data of each holiday

According to the data of the Ministry of Culture and Tourism, during the four holidays of Spring Festival, Qingming, May Day and Dragon Boat Festival in the first half of this year, the number of domestic tourists increased by 23.1%, 22.7%, 70.8% and 32.3% respectively, and the domestic tourism revenue increased strongly by 30.0%, 29.1%, 128.9% and 44.5% respectively. The resilience and continuous growth of the tourism market have dominated the basic pattern of comprehensive recovery of the domestic tourism market.

Further from the comparison between the holidays and the same period in 2019, according to the comparable caliber, during the Spring Festival, May Day and Dragon Boat Festival, the number of domestic tourists recovered to 88.6%, 119.09% and 112.80% of the same period in 2019 respectively, and the domestic tourism income recovered to 73.1%, 100.66% and 94.90% of the same period in 2019 respectively. It can be seen that the May Day holiday is a turning point (the number of trips and tourism income both exceed the pre-epidemic level), which indicates that the domestic tourism market has fully recovered and turned into normal development. From the analysis of the May Day holiday data in various provinces and cities, the trend of "recovery and turning point" is further reflected. For example, the number of tourists and income in nine provinces and regions such as Yunnan, Shandong, Liaoning, Heilongjiang, Tianjin, Inner Mongolia and Jilin have all recovered or exceeded the level of the May Day holiday in 2019, and the per capita tourism expenditure in Beijing, Hainan, Shanghai, Zhejiang and Hunan has exceeded 1,000 yuan.

2. The characteristics of the holiday tourism market

During the Spring Festival holiday, the long-distance tourism market led the recovery, and "annual taste tour", ice and snow tour and quality holiday were sought after. According to Ctrip data, cross-border air ticket orders for the Spring Festival in 2023 increased by more than 4 times; According to the data of Qunar platform, the average radius of tourists’ travel during the Spring Festival increased by over 50% compared with 2022, and the travel distance of each passenger increased by an average of 400 kilometers compared with last year. At the same time, influenced by China’s traditional Chinese New Year customs, seasons and other factors, visiting temple fairs, experiencing ice and snow sports, punching in cultural exhibitions, and participating in non-legacy folk activities are still hot topics for Spring Festival travel.

During the Qingming holiday, the local outing and "one-day spring outing" are hot. Qingming holiday in 2023 is a one-day holiday, so local and close-up "one-day spring outing" has become the choice of most people. According to the data of Ctrip. com, the booking volume of one-day tour products in Qingming holiday has increased by more than 5 times compared with the same period of last year, and short-distance travel is hot, and the order for self-driving car rental has increased by more than 10 times year-on-year. In addition, the Qingming holiday coincides with the "spring blossoms" season all over the country, and outdoor activities such as hiking, mountaineering, flower viewing and camping are also popular.

During the May Day holiday, the scene of "people following the crowd" reappeared in scenic spots, and the popularity of cross-city and inter-provincial tourism increased significantly. The popularity of traditional popular tourist destinations did not decrease, and the emerging online celebrity cities "broke the circle", and parent-child play, non-legacy, leisure vacation and rural tourism were favored. During the "May 1" period, the country welcomed the "blowout" travel of tourists, and the passenger flow in many places broke through the historical record one after another. The scene of "people following the crowd" in popular attractions such as Hangzhou West Lake, Nanjing Confucius Temple and Beijing Summer Palace reappeared. According to Ctrip’s "May 1 Travel Data Report in 2023", the flight distance of users during the "May 1" holiday reached a four-year peak, the travel radius increased by 25% compared with the same period of last year, and inter-provincial hotel bookings accounted for over 70%. From the destination point of view, Beijing, Hangzhou, Dali, Xiamen and other places are still hot, and online celebrity cities such as Chongqing, Changsha and Zibo, and minority destinations such as Changxing and Xianju have attracted much attention.

During the Dragon Boat Festival holiday, domestic tourism demand continues to recover, inbound and outbound tours meet a small climax, people return to life, and theme tours such as folk experience tours, leisure tours that pursue a sense of relaxation, cultural tours of music festivals and art exhibitions and performing theatres, and citywalk are favored. According to the data of the Dragon Boat Festival travel report released by Ctrip, Qunar, Feizhu, Mama Donkey and Tongcheng, the Dragon Boat Festival holiday is mainly short and medium-distance, and the booking of Zhou Bianyou with short trip and convenient transportation is hot. At the same time, the inbound and outbound tourism market ushered in a small climax during the Dragon Boat Festival holiday. According to the data of the National Immigration Bureau, the number of people entering and leaving the country recovered to more than 60% in 2019. From the perspective of product selection, unlike the "special forces" punch-in tour on May 1, tourists return to life during the Dragon Boat Festival holiday, and the "relaxation" tour is hot. At the same time, the traditional culture represented by dragon boat races, dumplings, and garden parties, and the trend culture represented by music festivals and art exhibitions have their own magical powers, bringing rich tourism consumption choices to domestic tourists.

2023 is a year of vigorous and comprehensive recovery of the tourism industry. Tourism practitioners are trying to find a breakthrough through various efforts, "both adapting and changing", so hot spots in the tourism market frequently occur in the first half of 2023. It is beneficial and enlightening for government departments, industry managers, enterprise market players and service practitioners to gain insight into the new trend of tourism industry, explore the new fashion of tourism consumption, and study new ways of playing tourism through new tourism words and phenomena.

Hot spot 1: "Director online celebrity" —— Fancy endorsement by the directors of local cultural tourism bureaus, and new exploration of tourism marketing.

Hot spot 2: "Cooking tea around the stove"-ceremonial consumption, tourism atmosphere economy, new formats driving new consumption

Hot spot 3: "Secret Box in the Prosperous Tang Dynasty"-IP cultivation of cultural tourism, deep experience and interaction of tourism, and promotion of national marketing.

Hot spot 4: "Go into Zi to catch the roast"-gourmet tour, and mass consumption is still an important force driving the recovery of the consumer market.

Hot spot 5: "Temple tourism"-escape from pressure and spiritual sustenance, and the demand for spiritual meditation and healing tourism products is strong.

Hot spot 6: "Village Super and Village BA"-National Movement, Integration of Sports and Tourism to Promote the Development of Rural Tourism Economy

Hotspot 7: "Special Forces Travel" VS "City Walk"-High-intensity and fast-paced special forces travel vs urban deep immersion experience tour, after retaliatory and compensatory tourism, the change from quantity to quality.

Hot spot 8: "Concert Economy"-The integration of "performing arts and tourism" will stimulate the economic growth of urban tourism industry chain.

Taking stock of the hot topics and phenomena in the tourism market in the first half of 2023, we can find that with the normalization of travel, the recovery of the cultural tourism market is fierce, and the phenomenon of "special forces" retaliatory and compensatory tourism consumption is frequent; After the opening up, the competition in the tourism market has become more intense, which is evidenced by the fact that the directors of local cultural tourism bureaus have endorsed local tourism and robbed market traffic. Diversified tourism consumption demands, such as "cooking tea around the stove", "interactive experience tour in the prosperous Tang Dynasty", "spiritual healing tour in the temple", "special forces", "Citywalk" immersed city tour, "going to a city for a concert" and so on, have inspired local governments and tourism market entities to constantly innovate the supply of products and services. The recovery of tourism consumption market is gradual, with high-frequency and low-price mass tourism consumption taking the lead, while the recovery of low-frequency and high-price long-distance travel and outbound travel is relatively slow; The phenomenon of stratification of tourism consumption is more prominent, and "consumption degradation" and "consumption upgrading" coexist at the same time. Some people seek "special forces tour" with high cost performance, while others pay for "a sky-high concert ticket".

In the first half of 2023, the overall tourism market showed a trend of high opening and steady walking: the number of domestic tourists was 94.23% of the whole year of 2022 (2.53 billion); Domestic tourism revenue (total tourism expenditure) is 2.30 trillion yuan, 0.26 trillion yuan higher than the whole year of 2022 (2.04 trillion yuan), that is, "it takes half a year to complete the performance of the whole year of 2022". In addition, according to the semi-annual performance pre-announcement of tourism listed companies, according to statistics, nearly 40% of enterprises have recovered or even exceeded the profit level before 2020. It can be seen that the recovery of domestic tourism market has been established, but the recovery of inbound and outbound tourism is slow due to many factors such as routes, visas and family financial situation.

Looking forward to the second half of the year, we will usher in the traditional tourist season-summer vacation and the Mid-Autumn Festival and Eleventh Holidays. At present, the summer tourism season is coming. From the demand side, there is a strong demand for theme tours such as parent-child tours, study tours and summer vacations. According to the summer travel order data released by OTA platforms such as Ctrip and Tuniu, by the middle and late June, summer parent-child travel orders accounted for more than 30% of summer orders, up more than 7 times year-on-year, basically returning to the pre-epidemic level; The booking volume of research products has exceeded the same period in 2019; The search heat of summer country tour is more than 20% in the same period of 2019. In terms of outbound travel, the popularity of summer travel bookings in Hong Kong and Macao has soared, and Europe has become the main destination for summer outbound travel. Switzerland, Italy, Greece, Spain, Portugal and other products are highly popular. From the perspective of the supply side, the cultural travel merchants are "gearing up", actively adapting to the consumption trend, promoting the iteration of traditional formats, timely launching explosive new products and new formats that meet the expectations of mass summer consumption, and continuously expanding effective supply. Tourist destinations have launched fancy activities such as music festivals, beer festivals and concerts in order to attract more young customers in the summer. On the policy side, in view of the difficulty in booking tourist attractions, the General Office of the Ministry of Culture and Tourism issued the Notice on Further Improving the Open Management Level of Summer Tourist Attractions to make arrangements for booking management, flexible supply, product innovation and market order, so as to better meet the tourism needs of the broad masses of the people. At the same time, local governments have intensively introduced measures such as issuing tourist vouchers and preferential tickets for scenic spots to further explore the local summer tourism market and actively guide tourism consumption.

The "booming supply and demand" of the summer tourism market, policy blessing and consumption promotion are expected to reach the peak of domestic travel throughout the year, and will also lay an excellent foundation for the comprehensive recovery of the domestic tourism market in the second half of the year. Comparing the tourism data in the first half of 2023 with the domestic tourism data in the whole year of 2019-the number of tourists reached 6.006 billion and the total tourism revenue was 6.63 trillion yuan. To reach the level of 2019, there is still "catching up space" of "3.676 billion passengers and 4.33 trillion yuan" in the second half of the year. The pressure is self-evident, and the challenge is still severe. Whether we can create another miracle will not only test the development resilience and vitality of the "invisible hand", but also test the wisdom and ability of the "visible hand".

The theme song "Burning" of the torch relay of Hangzhou Asian Games was released.

Source: WeChat WeChat official account, 19th Asian Games.










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    On September 10th, the theme song "Burning" and its MV of the torch relay of Hangzhou Asian Games were officially released.

    The torch relay is an important part of the cultural activities of the Hangzhou Asian Games, and it is also an important way to spread the Olympic spirit, publicize and promote the Asian Games, and promote the host city and the co-host city.

    On September 8, the launching ceremony of the torch relay for the Hangzhou Asian Games was held in Yongjin Park Square, Hangzhou, and it is currently being carried out in 11 cities in Zhejiang Province. As an important medium of the torch relay, the theme songs of the torch relay play an important role in enhancing the influence of the torch relay and promoting the torch relay activities.

    The theme song "Burning" released this time is composed by Pang Long and Kong Fandong, and written by Pang Long. The melody of the whole song is passionate and catchy, and the lyrics are exciting and inspiring, showing the fighting spirit in the competition; The arrangement combines light electronic music and heavy rock music, giving people a passionate feeling.

    Also released with the theme song "Burning" is the MV of this song. The performance was performed by YiBo, a young singer, actor and skateboarding promotion ambassador of China. Through the interpretation of the men’s 4× 100m relay teams in YiBo and China, the whole MV, combined with the related scenes of the torch relay of the Hangzhou Asian Games, embodies the goal of "China’s characteristics, Asian style and splendor", highlights the charm and achievements of poetry and painting in the south of the Yangtze River and the wisdom of Hangzhou, conveys the expectation of not being afraid of challenges, welcoming beauty and forging ahead together, and expresses praise for peace, unity, dream, inheritance, courage and strength, which inspires all sectors of society to be full of enthusiasm.