Author | Huang Qingchun

In the past month (December 15, 2023 to January 15, 2024), user acquisition through ads market, social platforms, game live streaming host/game media almost all fell under the "Yuan Dream Star" marketing offensive:

On the input side, the fixed-file press conference said "the first phase of ecological incentive investment is 1.40 billion yuan, and the long-term investment is not capped". On the first day of the launch, the user acquisition through ads material was placed in more than 27,000 groups, which was 50 times that before the launch, and more than 600 stars were invited to promote;

Linkage end, WeChat Channels, QQ, Tencent News and other traffic entrances work together to promote, 6 "Honor of Kings" joint fashion free, and joint B station, Douyin, Douyu, Huya, Kuaishou, Weibo, Xiaohongshu and other platforms to carry out "Star Dream Partner" incentive plan.

Data Source: Diandian Data

Tianmei, Tencent’s major IP push, the outside world can clearly feel the importance of the entire Tencent in this game;Even some media have called "Yuan Mengzhixing" "Tencent’s next extremely important battle", or it will become its next "trump card".

However, the anomaly is that the "Yuan Dream Star" that Tencent has put on the stage so much is not a long-dormant heavy self-research masterpiece, but a party casual game that runs into the venue – after two rounds of confidential testing, the first exposure (September 20), the first test (September 28), the second test (November 17), and the open test (December 15) were quickly completed in more than three months.Such efficiency is still rare among domestic game makers, let alone as large as Tencent.

This makes one wonder why a party game makes Tencent so concerned and anxious.

Tiger Sniff believes that the pattern of Tencent is no longer limited to the vision of a game company. The reason why "Yuan Dream Star" was raised to the group strategy is to a greater extent that a certain trend and potential energy are loosening the entire Tencent’s future development channel – "Egg Party" covers the skin of the game and leverages the young market through the UGC (User Generated Content, that is, user-generated content) ecology, which truly touches the foundation of Tencent:Social relationship chain.

Following this logic, Tencent’s above actions are reasonable:The stability established by Tencent in the past is being loosened in the process of content and channel gaming. "Yuan Dream Star" is no longer limited to a single game category, and Tencent is betting not just on a party game, but on the next generation of social scenes.

Why did Tencent smash the "party"?

Since NetEase’s "Egg Party" detonated the party track, the entire gaming industry knew that the dormant Tencent would take action sooner or later.

On the one hand, CITIC Securities analysis, the essence of the party game is a mild multiplayer competitive game, due to the low threshold, fission propagation characteristics, easy to birth phenomenon-level large DAU (Daily Active User, the number of active users) game; while the domestic casual game has reached more than 800 million users, but the supply of party games is still small, so it is the blue ocean track in the mobile game segment.

Moreover, Tencent has been coveting party games for a long time – previously, Tencent has laid out the party track through a number of external collaborations and investments, such as investing in Synopsys, the developer of "Beast Party", cooperating with Nintendo to introduce Switch National Bank and Nintendo party games (such as "Mario Kart 8" and "Super Mario Party"), Tencent-backed Epic Games also acquired "Jelly Bean Man" developer Mediatonic’s parent company Tonic Games Group in 2021.

June 2023 QuestMobile data, growth contribution rate = APP year-on-year increment/secondary market year-on-year increment

On the other hand, "Egg Party" pushes up the DAU step by step through the player’s UGC ecology – Tiger Sniff learned that in September 2023, NetEase "Egg Party" completed the "Double Billion Achievement", that is, MAU (Monthly Active User, monthly active user) broke through 100 million + the total number of maps accumulated 100 million; as of December 2023, "Egg Party" has over 500 million registered users and 30 million DAUs.

In view of this, "Yuan Dream Star" is intentionally or unintentionally targeting "Egg Party" from the game category, launch time, and targeting the crowd, which can be called a precise sniper by Tencent for NetEase – on the day of the launch of "Yuan Dream Star" born with a golden spoon, not only WeChat and QQ spared no effort to set up a platform, but also platforms such as B Station, Douyin, Douyu, Huya, Kuaishou, Weibo, and Xiaohongshu came to join the audience, and won the first place in the App Store free list in two hours.

Generally speaking, new games are launched in two ways: "hot start" and "cold start". The survival of the cold start project depends entirely on the market data. "At the beginning, the cold start’Honor of Kings’ almost died, and it was originally called’Hero’s Trail ‘. When it was changed and re-launched halfway through, the expectations were not so high, and the result was a steep upward curve." A person close to the "Honor of Kings" project said to Tiger Sniff.

As for the hot start, it is mostly accompanied by a grand press conference + traditional hardcore alliance channels (Huawei, Lenovo, OPPO, vivo and other app stores) + new live broadcast platforms (Douyin, Kuaishou) + old live broadcast platforms (Douyu, Huya) + community (B station, TapTap) release momentum –Such a big battle is mainly due to the particularity of the "Yuan Dream Star" category: the party track is already a fully competitive field, and the new product iteration speed is fast, and the hot start is conducive to occupying the minds of vertical users.

"There is another important reason for the launch of" Yuan Dream Star "carpet shop, which involves the issue of sniping and counter-sniping between companies – the launch of" Yuan Dream Star "is not small, and the momentum will only be even worse in the first week of its launch, but NetEase, Lilith, Heart, Eagle Horn and other game manufacturers are also pushing new party games, and they are bound to grab the launch time and media schedule. In order to ensure the spread of high expectations, Tencent must’sweep goods’." A practitioner explained to Tiger Sniff that the logic of "Yuan Dream Star" carpet launch is to ensure that it will not be exposed by competing cards such as "Egg Party".

Now, from the "Yuan Dream Star" has been on the line for a month, at least from the market performance point of view is still competitive – data points show that the iOS end of the flow, December 15 to January 15 during the "Yuan Dream Star" total revenue of 138 million yuan (Tiger sniff to Tencent related people to verify, the other side said that the actual data is not limited to this), more than the "Egg Party" over the same period of 110 million yuan total revenue, in many new tours of a ride out of the steep climbing curve.

Data Source: Diandian Data

However, "Yuan Dream Star" has only been launched for more than a month, but "Egg Party" has been running for 20 months (launched on May 27, 2022) – the latter has not only completed the staging of the market structure, but also some users’ minds have been formed.Even "Egg Party" has become a phenomenal IP for party games.

In the face of such a situation, "Yuan Dream Star" chose to confront "Egg Party" head-on, hand-to-hand combat, even if Tencent used the power of the group to invest resources and link all channels and platforms that could be mobilized, but the game was not a pile of resources that could explode, otherwise Tencent would not be seven or eight years later. "Honor of Kings" is still a revenue trump card.

Moreover, "Jelly Bean Man", "Goose and Duck Kill", "Egg Party", and "Beast Party", these representative party games each have their own advantages, and have already divided up a lot of party players in the market. How can Tencent catch up and run a differentiated upward curve?

In this regard, people close to Tencent IEG (Tencent Interactive Entertainment Group) analyzed the strategy of "Yuan Dream Star" to Tiger Sniff:

First, "Dream Star" has targeted the promotion direction to a "family fun game" –This is not a product that only targets the young market. "Yuan Dream Star" has established a more universal goal to target the full client base and full circle coverage;Taking a step back, even if "Dream Star" can’t hit the core user base of "Egg Party", this game still has a differentiated audience.

"Tianmei has chosen to incorporate strong social networking and mainstream gameplay, including the cooperation between" Star of the Dream "and" Honor of Kings "," Crayon Shin "," Kung Fu Panda "and other leading IPs, in order to bind the brand’s mind to more pan-users and pan-circles, and quickly absorb the fan groups behind different IPs into potential party game players." An industry insider analyzed to Tiger Sniff.

In other words, in terms of strategy, "Yuan Dream Star" reserves a back hand, and also wants to break down some player groups that "Egg Party" has not shaken, targeting users of all ages, to penetrate them and become a new addition.

DataEye, a third-party research institution, calculates the user composition of "Yuan Dream Star" in the first month

Secondly, the sewing ability of "Yuan Dream Star" is very "Tencent": the core gameplay of the game is the pass mode, but it integrates the strengths of each family, and the shadow of the shadow makes players feel the shadow of eating chicken + QQ speed car + CF + Werewolf + King + Jelly Bean Man + Egg Boy party, and in the recent "Mountain and Sea Adventure" new season preview shows that "Yuan Dream Star" plans to add ball bumper cars, bubble wars, go-kart mode, and tower defense gameplay to the game – you know,The series of gameplay integrated by "Yuan Dream Star" has led the trend. After all these gameplay are integrated into one game, "Yuan Dream Star" is no longer just a party game, but more like a game square.

"Party games is just a concept, or a container, and there is no standard for what gameplay should be in it. From its definition, it can be included in the game that is suitable for everyone to play together. The extension of the party is very large, and it must be constantly dug." A game producer said to Tiger Sniff.

The above producers further pointed out that in recent years, there has been almost no new single gameplay in the game market (unless there is a change brought about by technology), and new games are all stitching together various gameplays – following this logic, the underlying logic of new games is a mathematical problem: what gameplay to capture a group of users, and what IP to capture a group of users.The difference is that some people have made subtraction, some people have made addition, and some people have even made multiplication.

"There is no one-size-fits-all formula to get this math problem right (that is, to ensure the success of the game). Whether it should be subtracted, added or multiplied depends only on the product and the market." He stressed that the domestic game industry has been changing drastically in recent years, especially the obvious reshuffle of some large DAU products. To succeed, we must keep pace with the times.

A battle that Tencent cannot lose

Tiger Sniff has previously written that party games such as "Jelly Bean Man: The Ultimate Knockout Tournament", "Among Us" and "Goose and Duck Kill" have successfully verified the huge potential of social communication. The reasons why "Egg Party" came from behind and successfully "penetrated" the post-00 group are divided into two levels:

On the one hand, "Egg Party" has come up with high-quality art design, superimposed its relaxed and casual game rhythm, strong interactive game social gameplay (can challenge racing, survival, individual points, team theme levels, while combining two-player cooperation, 2v2 confrontation, asymmetric competition and other gameplay), captured the hearts of many young gamers –These game scenes are undoubtedly a new "social currency" for the post-00s who value self-expression and have a stronger sense of group identity.

QuestMobile calculates the age distribution of egg users in June 2023

On the other hand, the UGC system derived from "Egg Workshop" in "Egg Party" has greatly broadened the boundaries of game exploration, not only providing players with the convenience of freely creating levels and self-made maps, but also fully mobilizing players’ creative collisions and sharing more secondary content.

The reason behind this is that there is an obvious change in party games. Before, the entire industry was casual and light games such as chess and cards to complete user education, and then heavy games to complete the harvest. Now the whole logic is different –Light games can also be made to complete the harvest, just like casual party games were originally low-stickiness games, but the gameplay richness of "Egg Party" and the entire game are becoming more and more complex, and casual parties can also be like heavy games.

Another change is that the difference between the RMB players of "Egg Party" and ordinary players and the difference in game experience is not so big. Strictly speaking, "Egg Party" is not a pure NetEase style game – NetEase specializes in big payment design, while "Egg Party" is a big DAU + low payment threshold in terms of business model. It follows the path of "Honor of Kings", and the logic has changed.

Take NetEase’s "Against the Cold" and "Naraka: Bladepoint" as an example, the character’s weapons and skin have circulation attributes, and there are tens of thousands of three-way transactions. It mainly promotes the scarcity of external equipment, but "Egg Party" mainly promotes fun, weakening the competitiveness –To a certain extent, the success of "Egg Party" has given NetEase the opportunity to break through and reflect on its own capabilities.

Based on the above analysis, if the success of "Egg Party" is UGC first, and the game is just a shell, then how "Yuan Dream Star" surpasses "Egg Party" has become a proposition that Tencent games must face – difficult, but crucial.

Looking at the review, after products such as "Crossing the Wire", "League of Legends", "Dungeon and Warrior" established the status of Tencent’s PC era, it rode the social (WeChat & QQ) and entertainment territory potential in the mobile game wave – Tencent games identified several promising game categories, a large number of horse racing projects squeezed into these tracks "gambling explosion", good at grafting the group’s resources into its own business system, through investment, joint research, and self-research to promote the rapid growth of gameplay, technology, and user ecology in different periods.

Data Source: Game Committee, Gamma Data

Even with the expansion of Tencent’s game industry-wide investment territory, the channel is likely to follow the mobile game era and quickly establish track control capabilities in the MOBA (Multiplayer Online Battle Arena) and shooting (including FPS/TPS/tactical competition, etc.) categories.

At present, Tencent games are facing a situation of internal and external troubles:

In terms of Tencent, the two cash cows in hand, "Honor of Kings", have been in operation for more than 8 years, "Game for Peace" has been online for nearly 5 years, and it has been more than 7 years since the explosion of chicken gameplay in 2017. However, the entire IEG has been unable to come up with a new explosion, and the two-dimensional trend led by "Yuan Shen" in 2020 and the party trend led by "Egg Party" in early 2023 are all passive followers. Tencent has long been anxious.

In terms of external competition, rising stars such as miHoYo ("The Original God"), Lilith ("The Awakening of Nations"), Moonton Technology ("Mobile Legends: Bang Bang"), IGG ("Kingdom Era"), Habby ("The Legend of Bow and Arrow") have occupied the top of the sub-category through a product with hundreds of millions of flowing water, and even gained good water in the global market.However, Tencent has become increasingly passive in leading new categories.

Moreover, the old rival NetEase is further strengthening its deterrence through new games, taking the 2023 summer as an example, GameLook statistics show that NetEase ("against the water cold mobile game", "egg boy party", "peak speed", "all-star streetball party") 4 new games have eaten more than 40% of the new game market, while Tencent ("Adventure Island: Legend of Maple"), Byte ("Crystal Core"), miHoYo ("Star Iron") The three giants’ new game flow only accounts for more than 30% of the new game market.

The situation is like this, Tencent naturally sees it in the eyes and is anxious in the heart – so, with the power of the group to launch "Yuan Dream Star" positive "hard" "Egg Party", if this "shot" is misfired, Tencent’s morale will inevitably be severely dampened –Therefore, "Yuan Dream Star" has become a battle that Tencent games cannot lose.

Of course, there are many game practitioners who are optimistic about the next market performance of "Yuan Mengxing", after all, leisure competition + big DAU is Tencent’s strength; but people close to Tencent IEG said that there is no DAU goal for "Yuan Mengxing" now:

On the one hand, the growth and accumulation of party games is a long-term cyclical work, and short-term results after going online are difficult to "determine life and death". At least this Spring Festival can see more possibilities;

On the other hand, Tencent’s various gaming businesses operate in a diverse manner and have different expected goals, making it difficult to determine the evaluation criteria.

The above-mentioned person further reiterated that Tencent IEG (including Tianmei Studio Group, Photon Studio Group, Rubik’s Cube Studio Group, and Northern Lights Studio Group) has its own layout and business promotion rhythm when it cuts into new products, and is not intentional to benchmark "Egg Party" as the outside world said. "Tencent’s style will not catch a wave of popularity in a certain category and gameplay in the market immediately; when a certain gameplay is popular, it will pay close attention to market changes in the early stage and invest in some start-up teams. Later, there will be projects based on market judgment, business needs, and meeting players."

　 　　1905 movie network news　On June 13, Hongjinbao Film Studio was officially established in Shanghai. Many action actors and directors from the Hong Kong film industry came to the scene. Yuan Hua, Qian Jiale, Qian Xiaohao, Li Rengang, Ye Weixin and others gathered together. Zeng Zhiwei and Wu Jing also came to join the audience. Andy Lau, Guo Fucheng, Huang Xiaoming, Han Geng and others also sent blessing videos. However, the biggest surprise of the day was Jackie Chan, who arrived late, and was ridiculed by Hong Jinbao as soon as he took the stage.

Hong Jinbao established a film studio and contributed money to promote young people

　 　 As Hong Jinbao’s adopted son, Peng Yuyan made a cameo appearance as a host, and almost fell when he came on stage. When he introduced himself, he was interrupted by Hong Jinbao’s son Hong Tianming, "I am Hong Jinbao’s adopted son and his apprentice Peng Yuyan…" Hong Tianming said, "You are the guest, and I am the real son." While chatting and laughing, the two invited Hong Jinbao to the stage.

　 　 Hong Jinbao said that when he was a child, he was also a little fresh meat. Later, he became a martial artist and worked hard for 50 years, which can be regarded as "making a name for himself." "The most important thing in making a movie is that I am not happy, and the audience is happy when they see it, but now there is no one to follow." Next, Hong Jinbao announced the official establishment of his film studio. "The original intention of establishing this studio is to promote young people and make movies with them seriously and vigorously. If I meet good talents, I will help you build a team. I have also established the Hong Jinbao Film Fund, which will invest in good ideas."

The late establishment was ridiculed, and Peng Yuyan "gave up making money" guest hosted

　 　 When all the guests took a group photo, Jackie Chan appeared silently. After Hong Jinbao found out, he invited him to the stage. The two began to tease each other. Hong Jinbao complained first: "Didn’t you come to make money?" Jackie Chan counterattacked: "You didn’t invite me, I came by myself." Hong Jinbao was not to be outdone, "Uninvited! Do I want to invite you? Really."

　 　 The two of them fought for a while, and then entered the photo session. Hong Jinbao still refused to let Jackie Chan go, asking him if he knew the colleagues sitting in the audience, "Do you know Director Li Rengang? Don’t blame him, he doesn’t even know me."

　 　 In the end, Hong Jinbao also thanked Peng Yuyan, and he didn’t forget to laugh, "He is my adopted son, he came in his busy schedule, and he makes money every second. It is my honor not to make money to be my guest, so I will not thank you."

??? What should I eat at night without gaining weight? The food I eat before going to bed should be carefully selected. First, the calories should not be too high, which will not cause weight gain. Second, it is best to choose foods that can promote sleep and improve sleep quality. The military doctor recommended the following 20 foods. If you are hungry before going to bed, you can eat them properly.

????Green fruit and vegetable juice

????Sometimes you feel hungry is not really hungry, but because your cells are dehydrated and your brain is misled to send out wrong signals. Drinking a glass of natural green fruit and vegetable juice can not only replenish water in time, but also effectively solve hunger. At the same time, it can slowly release fructose, which has the effect of relaxing nerves and promoting sleep. Green apples, carrots, celery, green grapes, cucumbers, asparagus, cabbage, etc. are all good ingredients for making green fruit and vegetable juice. Cut them into small pieces, add some milk, honey and a little ice cubes, and then smash them with a blender to drink.

????Probiotic yogurt

????Don’t think that eating dairy products before going to bed will make you fat! Yogurt is rich in probiotics, which can keep fat accumulation, promote fat decomposition, and have unexpected slimming effects, especially to help remove lower body fat. Moreover, probiotics can also regulate the balance of intestinal flora, eliminate spoilage bacteria, promote toxin excretion, improve intestinal immunity, and play a detoxification and beauty effect. If you don’t need to stay up late, it is also recommended that you add some fruits to make fresh fruit yogurt with sleep effect. Bananas, papayas, kiwis, tomatoes, etc. are all fruits with sleep function. Cut them into cubes and mix them into yogurt. You can also sprinkle 8 American almonds.

????oat

????Oats, like potatoes, help clear your gut of sleep-disrupting acids and relax your nerves for a gentle sleep. First, oats prompt your body to release an insulin that helps tryptophan reach the brain, where it is converted into serotonin, telling the brain "it’s time for bed." Second, oats release glucose at a constant rate during sleep, maintaining blood sugar balance and preventing nightmares while you sleep, as studies have found that nearly 40% of nightmares are triggered by low blood sugar. Boil a small bowl of oats and add a little honey to taste for a delicious and healthy midnight snack

????Coarse grain pumpkin porridge

????Traditional Chinese medicine believes that pumpkin is warm in nature, can moisturize the lungs and nourish qi, is a wonderful product for nourishing blood, and has a special cosmetic effect on women. Therefore, Zhang Zhidong, a famous minister in the Qing Dynasty, suggested that Empress Dowager Cixi use pumpkin for supper to keep young and beautiful.

????grape

????Grapes, grape juice and wine contain a kind of resveratrol, which is a natural substance that can lower cholesterol. Animal experiments have also proved that it can lower cholesterol and inhibit platelet aggregation, so it is one of the best foods for patients with hyperlipidemia.

????Organic tomatoes

????If you can’t keep your mouth shut and eat super, then tomatoes are your night savior. Rich in dietary fiber (which helps probiotics grow in the intestines) and pectin, tomatoes can fill your stomach and stimulate the brain’s satiety center, while also removing acidic metabolic waste from the intestines, helping you complete intestinal detoxification during sleep. In addition, the unique lycopene in tomatoes has powerful antioxidant properties, which can fight off excess free radicals and help the skin fight aging.

????brown bread

????White bread isn’t healthy. Whole wheat bread doesn’t taste good. Try brown bread. It’s made with wheat gluten. Even if you’re picky about food, you won’t dislike the taste and texture. It’s also rich in anti-inflammatory factors and dietary fiber. It also clears your gut of sleep-disrupting acids and benefits the growth of probiotics in your gut. Make a simple, thin sandwich with black bread and cucumber. It’s healthy and delicious.

????corn

????Corn is rich in calcium, phosphorus, selenium, lecithin, vitamin E, etc., all of which have the effect of lowering serum cholesterol. Indians have almost no hypertension and coronary heart disease, which is mainly due to their staple food of corn.

????potato

????Potatoes are considered the most nutritious natural slimming food, which is neither fat nor cholesterol, and has very low calories (only 21% of the same weight of rice). They are also very rich in soft dietary fiber, which can bring a high sense of fullness (3 times that of white bread of the same volume, and 6 times that of rice of the same weight). Eating some potatoes before bed will not only not cause weight gain, but also make you sleep more sweetly, because potatoes are rich in alkaline compounds. As for the cooking method, nutrition experts recommend that you steam, boil or mash potatoes.

????pasta

????Pasta itself, made from wheat, is a low-calorie, healthy dish, with the high-calorie portion only in the sauce. So as long as you make a low-calorie, healthy sauce, pasta becomes a non-fattening delicacy. Food experts have the secret to making low-calorie pasta sauce, which is to dice carrots, soybean sprouts and tomatoes, add some rain dew soy sauce and olive oil and stir well. You can also add some white-boiled chicken breast minced meat on this basis.

????chives

????In addition to calcium, phosphorus, iron, sugar and protein, vitamins A and C, chives also contain carotene and a lot of fiber, which can enhance gastrointestinal peristalsis, have a good laxative effect, and can eliminate excessive nutrients in the intestines, including excess fat.

????garlic

????Garlic is a mixture of sulfur-containing compounds that reduce blood cholesterol and prevent blood clots, helping to increase HDL.

????shiitake mushroom

????Shiitake mushrooms can significantly reduce serum cholesterol, triglycerides and low-density lipoprotein levels, and regular consumption can increase the relative increase of high-density lipoprotein in the body.

????mashed soybeans

????Soybean mash is actually the leftover bean residue after beating soy milk, which is a good ingredient that must not be wasted. It has multiple functions of sleeping, slimming and detoxification. It is rich in phytoestrogens like soy milk, which can make you feel relaxed; it is also rich in oligosaccharides, which can promote the growth of probiotics in the intestines, regulate the metabolism of fat and cholesterol, reduce the accumulation of acidic metabolic waste in the body, and help the intestines detoxify; it is also rich in minerals calcium, soy protein and soy fiber, which are catalysts for body fat burning.

????American Almond

????Many nutrition experts recommend American almonds as a night snack, not only because it is easy to eat and has obvious satiety, but also because the cell wall structure in American almonds blocks the body’s absorption of fat, which can prevent you from gaining weight. In addition, American almonds are also rich in tryptophan, which can calm nerves, and magnesium, a mineral that relaxes muscles, which can help you improve sleep quality. If you want to make the taste richer, you can also make "almonds + raw peanuts + raisins" into mixed nuts to eat.

????apple

????Apples have a very good lipid-lowering effect because they are rich in pectin, fiber and vitamin C. If you eat two apples a day for a month, most people’s blood LDL cholesterol (which is bad for the heart) will be reduced, and the blood HDL cholesterol, which is good for the heart, will be increased. Experiments have shown that about 80% of patients with hyperlipidemia have lower cholesterol levels.

????carrot

????Carrots are rich in calcium pectinate, which is excreted from the stool after working with bile acids. To produce bile acids, the body must use cholesterol in the blood, which in turn prompts the level of cholesterol in the blood to decrease.

????onion

????Onions contain prostaglandin A, which has the function of dilating blood vessels and lowering blood pressure. It also contains dilute propyl trisulfide compounds and a small amount of sulfur amino acids, which can prevent arteriosclerosis in addition to lowering blood lipids.

????Winter melon

????Eating winter melon regularly can remove excess body fat and help you lose weight.

????Kelp

????Kelp is rich in taurine. Food fiber alginic acid can reduce blood lipids and cholesterol in bile. (202nd Hospital of the People’s Liberation Army)

Hengda’s meaning is also very simple, that is, the first car does not take risks and seeks stability, and occupies the market through high cost performance.

(3) In what way will Hengchi 5 open against the benchmark X1 and Model Y?

Evergrande 5’s positioning is very special. In terms of size, its opponent should be Tesla Model Y, but it chose to "reduce its value" to enter the compact SUV market.

And its performance is indeed not particularly outstanding. The maximum driving power of the new motor is 150kW, which is basically the same as the output power of the 2.0T engine. Considering that the motor can output the maximum torque at the first time, the urban acceleration performance may be slightly stronger than that of the traditional 2.0T fuel car. But it is not outstanding in electric vehicles. For example, the maximum output power of the Tesla Model Y reaches 220kW, and it only takes 6.9 seconds to complete 0-100km/h acceleration, which is considered a steel cannon (parameter | inquiry) level. Therefore, for users who have high expectations for the performance of electric vehicles, the Hengchi 5 may not be so outstanding.

However, the relatively weak performance of electric vehicles gives it a more energy-saving performance. The comprehensive battery life of the new car can reach 700km, which is still outstanding.

The other competitors of the Hengchi 5 were officially "identified" as joint-venture luxury SUVs such as the Audi Q3 (parameters | inquiry) and the BMW X1 (parameters | inquiry). To be honest, the comparison was not great, these two cars were both entry-level SUVs, while the Hengchi 5 was actually close to the mid-size SUV. Its space was significantly larger and the configuration was higher.

But when it comes to brand recognition, Audi and BMW have been in business for so many years, and it is not so easy to shake. Therefore, the "official goal" of Hengchi 5 is very suspicious of "touching porcelain", which we will not mention.

(4) Kung Fu shooting

According to the previous information, the price of Hengchi 5 will be below 200,000 yuan, which has actually filled the price/performance ratio. After all, the body close to the medium-sized SUV, the reliable three-electric system, the solid quality control and adjustment, and the good appearance and intelligent performance, the home is still very suitable.

It can be seen that Evergrande has indeed put enough effort into this car. As for whether it can become a hit, it depends on the follow-up market performance, let’s wait and see.

(Text/rider number, Kung Fu car)

　　The sudden entry of the "giant" broke the development rhythm of the entire community group buying track, and the rules of the game changed accordingly. The industry changed from "fighting for innovation", "fighting for execution" to "fighting for capital" and "fighting for subsidies". It is not surprising that Tongcheng Life has embarked on an inverted "V" shaped trajectory from rise to fall.

　　The "giants" are still rolling in the track of community group buying, but the start-up company that started first was "easily" crushed. On the morning of July 7, the community group buying platform Tongcheng Life (now renamed Honey Orange Life) officially declared bankruptcy. According to reporters, its founder, chairperson and CEO He Pengyu was still in talks with suppliers that night. During the meeting for more than 4 hours, he cried several times and promised to try his best to pay off the debt, but he was unable to recover.

　　On the community group buying track, Tongcheng Life is not the first company to declare bankruptcy, but because of its high reputation, its bankruptcy was called "the first case of community group buying bankruptcy" by the media, causing industry shock.

　　Why did Tongcheng Life "die suddenly"? What is the situation of community group buying now? The reporter interviewed some people familiar with the matter.

　　Shift from innovation to subsidies

　　The usual cause of company bankruptcies is poor management, but Tongcheng Life, which was established in January 2018 and belongs to Suzhou Fresh Orange Technology Co., Ltd., is obviously not one of them. The inverted "V" trajectory of Tongcheng Life from rise to rapid "fall" can be clearly seen in the internal letter sent by He Pengyu to employees and suppliers. According to He Pengyu’s open letter, in only about a year and a half, "Tongcheng Life has achieved the front-end performance of the contract and entered a healthy development stage."

　　At that time, Tongcheng Life was still a star on the community group buying track, which was recognized by many investment institutions. According to reports, Tongcheng Life received 4 rounds of financing in a row in 2019, ranging from tens of millions of yuan to 100 million US dollars. In June 2020, Tongcheng Life announced the completion of 200 million US dollars C round of financing. According to public reports, its valuation before bankruptcy was about 1 billion US dollars, which can be regarded as a small and beautiful start-up company.

　　In the past two years or so, the community group buying model developed from fresh food e-commerce has rapidly developed into a new format in the e-commerce industry, providing a new way for the development of farmers and rich farmers and the absorption of flexible employment in cities and towns, and attracting a large number of entrepreneurial teams. Ten Hui Tuan, Xingsheng Preferred and Tongcheng Life are the three fastest teams, once known as the "old three groups" by the outside world.

　　However, the booming community group buying market has also attracted "giants" to enter the market. Since September 2020, Ali, Meituan, Didi, Pinduoduo and others have resorted to price war "big killers", and "1 cent to buy vegetables" has become popular. Even the vendors in the vegetable market have felt the pressure.

　　The sudden entry of "giants" broke the development rhythm of the entire community group buying track, and the rules of the game changed accordingly. The industry changed from "fighting for innovation" and "fighting for execution" to "fighting for capital" and "fighting for subsidies".

　　According to the reporter’s understanding, in the face of the sudden arrival of the survival crisis, Tongcheng Life has also struggled, seeking capital mergers and acquisitions while striving for performance. It has discussed acquisition intentions with JD.com, Ali, ByteDance, Meituan, etc., and even has a team settled in for due diligence, but ultimately failed due to changes in the industry trend.

　　Li Ming (a pseudonym), a former executive of Tongcheng Life, told reporters that "at the end of June, Tongcheng Life also hoped to get better business data through increased marketing efforts, so as to obtain the olive branch of a’giant ‘merger, but unfortunately it was rejected again. Later, due to the expiration of the brand authorization, the executive decided to start a name change and strategic transformation to make a comeback. Unfortunately, at this time, the supplier began to concentrate on the run to collect payment, which eventually led to the collapse of the capital chain."

　　At present, community group buying is still in the stage of rapid expansion and growth. Meituan (Meituan Preferred), Pinduoduo, and Didi (Orange Heart Preferred) have occupied the top position, and Xingsheng Preferred and Ten Hui Tuan have also been incorporated by JD.com and Ali. After the departure of Tongcheng Life, community group buying has become a game for "giants".

　　After the shopping, the industry will lose a lot.

　　After the community group buying track fully entered the era of "giants", price-fighting and long-term rebates became the norm, and no one could achieve positive benefits in the short term. Service innovation and experience innovation on the user side stagnated, and the entire industry suffered serious internal friction.

　　It is understood that the profit margin of the community group buying industry has rapidly declined from profit to loss. Li Ming revealed that before the "giant" entered the market (before September 2020), the monthly sales of platforms like Tongcheng Life were between 800 million yuan and 1.20 billion yuan, and the gross profit was about 20%. After the "giant" entered, with the huge subsidies for consumers and the competition for the "head", the monthly revenue of the platform fell by up to 80%, and the gross profit directly became negative. The entire community group buying market also further slid into the quagmire of industry-wide losses.

　　In December 2020, the State Administration for Market Regulation and the Ministry of Commerce jointly organized an administrative guidance meeting to standardize the order of community group buying, which was attended by six Internet platform companies including Alibaba, Tencent, JD.com, Meituan, Pinduoduo, and Didi. At the meeting, the community group buying "nine must not" was proposed. In March this year, the operating entities behind five community group buying platforms including Meituan Preferred (Shenzhen Meituan Preferred Technology Co., Ltd.) were fined 1.50 million yuan for suspected unfair price behavior.

　　But this still failed to curb the expansion of the "giants". On the one hand, they "hide their positions" and continue to engage in similar "1 cent" activities. On the other hand, they seize the end point market by greatly increasing the commission rewards and subsidies for the "heads". Li Ming said that at present, the rewards and subsidies given by several giants to community groups buying end point "heads" have reached a maximum level of 15% to 18%, basically subsidizing the platform’s own income. This is already irrational competition and is suspected of disguised price war.

　　On July 8, the reporter inquired about some community group buying platforms, not only the activity of "15 eggs clocked in 5 days", but also 1.25 yuan a catty of sand sweet potatoes and 0.99 yuan a red dragon fruit. On the community fresh platform, similar red dragon fruits cost about 4 yuan to 5 yuan each, and sand sweet potatoes cost 5 yuan a catty, which is much higher than the community group buying platform.

　　Behind the shopping prices and subsidies is the huge loss of the entire industry. According to public reports, Meituan’s adjusted net loss reached 3.892 billion yuan in the first quarter of this year, and Meituan’s investment in the community group buying business was about 10 billion yuan, which is expected to reach 20 billion yuan this year. In the first quarter, Pinduoduo’s gross profit fell to 49.74%. Pinduoduo invested about 6 billion yuan in buying vegetables in Duoduo, and will increase investment in 2021.

　　Under the mess, suppliers are affected

　　From thriving performance to being forced to declare bankruptcy and exit, the closure of Tongcheng Life is not only regrettable, but also leaves a trail of chicken feathers.

　　In the early morning of July 8, He Pengyu issued an open letter through his personal Moments, proposing three solutions to the bankruptcy of Tongcheng Life: to maximize the protection of the rights and interests of all creditors within the scope of the law; to make every effort to preserve existing assets, hand them over to the court for proper storage and treatment, and actively cooperate with the government’s guidance to offset debts with company assets; if the assets are not enough to offset debts, He Pengyu promises to start a business again, "I will record every debt clearly, and use all my personal efforts to repay debts."

　　It is also understood that on July 8, Tongcheng Life issued a repayment plan for the supplier before initiating the bankruptcy liquidation process. Previously, it had paid employees’ salaries in June and also promised to pay social security for employees in the future.

　　Although the entrepreneurial team of Tongcheng Life tried their best to make up for it, there were still many vegetable farmers, small traders, and even large and medium-sized suppliers who did not receive the payment on time.

　　A livestock company has cooperated with Tongcheng Life to supply egg products since 2019, and it was owed nearly 800,000 yuan. After the crisis broke out in Tongcheng Life, Mr. Wang, the person in charge of the company, came to ask for the arrears. "There are hundreds of egg farmers behind me, so I have to come to collect debts."

　　According to the latest situation, on July 8, Tongcheng Life has started to repay some of the suppliers’ debts in advance, and the rest will be allocated by the court after the bankruptcy liquidation process starts. The work is still being carried out in an orderly manner.

　　As of the morning of July 9, there were more than 600 suppliers who had reached repayment agreements with Orange Technology, mainly from the financing loans raised by He Pengyu and his team.

　　On July 9, Mr. Wang booked a return ticket with a repayment agreement. But next time, if there is another community group buying platform flash crash, will the suppliers be so lucky?

June 20th at 13:13,Community group buyingThe sector index reported 616.576 points, down 2%, with a turnover of 1.991 billion yuan and a turnover rate of 1.02%.
Among the stocks in the sector, the top five stocks with the largest declines were:Haixin FoodReported 3.63 yuan, down 5.47%.PINWOOD FOODIt was quoted at 14.05 yuan, down 4.03%; ST was quoted at 3.41 yuan, down 3.13%.Nandu PropertyIt was reported at 8.31 yuan, down 3.03%.Xi’an dietAt 7.08 yuan, it fell 3.01%.

　　　 September 6, 2011 news, Hong Kong, Andy Lau and Liu Qingyun starred in the film and this year’s Venice Film Festival competition together, and the two set off for the local film festival on the evening of the 4th. The new films starred by Andy Lau and Liu Qingyun were both shortlisted for the competition of this Venice Film Festival, and they were more optimistic about each other’s chances of winning prizes.

　　　 Andy Lau, the best actor, showed up at the airport at about 10 pm on the 4th and went to the Venice Film Festival, where he received dozens of fans to drop off the plane and send small gifts. "Sister Peach" starring Andy Lau and "Death Gold" starring Liu Qingyun were shortlisted for the competition of the Venice Film Festival, which means that they have a chance to win the title of best actor. When asked about Andy Lau’s mood to play, he smiled and said that he was not nervous. After staying for a few days, he returned to Hong Kong to continue his work. He should not have time to go shopping. He is confident about winning the award. "I hope there is a chance. (Will you be worried that the length of the film will be cut too much?) Usually it is like this. Normally, the film length of" Sister Peach "is less than 2 hours. (The opponent Qingyun is optimistic about you?) Two Hong Kong films were shortlisted.

　　　 As soon as he arrived in Venice, Andy Lau attended the official press conference of "Sister Tao" with the director and director. Last year, Andy Lau, who visited Venice and won a large number of autographs from fans, coquettishly shouted to the film festival chairperson: "I am back!".

　　　 When asked why he took on the film, Andy Lau laughed and said that he had spent a lot of money to take on the film! After filming, he also felt that he encountered many different things, and he cared more about the people around him. He felt that simple things were more important than anything else. When the reporter heard Andy Lau say this, the audience clapped. It is known that after many critics have seen "Sister Tao", it is tentatively determined that it is the highest-rated film in the competition.

There is a final version of "Death Gold"

　　　 In addition, Liu Qingyun also set off for Italy with his wife Guo Aiming on the evening of the 4th. It turned out that they had to visit Rome for two days before flying to Venice. Asked if Qingyun knew the external reaction of "Death"? He said: "I don’t know, I just watched the dubbed version, and I knew there would be a final edited version. (Will you be worried that the length of the film will be cut, so that foreign audiences will not see it comprehensively?) Everyone is watching the subtitles, and only the subtitles are more detailed." Qingyun was optimistic that Andy Lau would win the prize, but he did not think about winning the prize.

　　　 In addition, she said that it was not intentional for the Venice Film Festival to go off the red carpet, and also pointed out that the characters played in the films with whom she worked could not see the acting skills and could not learn the nonsense of Xingye. When Qin Hailu promoted her participation in the film "Sister Tao", she said that she attended the Venice Film Festival 10 years ago, and now she has returned to the old place, which makes her feel like looking back on her 10-year film journey. She revealed that her next goal is to be a producer.

　　　 As for the director, it was reported by Hollywood as China’s CGI feast, due to the coexistence of martial arts movements and stunts, and it is one of the top 10 films in the film festival.

Next page More wonderful pictures

　　Correspondent, Jianxuan, Zhu Dianping

　　Jinling Evening News/Zijinshan News reporter　

　　Yin Xuebing Ling Yun

　　On the morning of May 19, Xiaomi Nanjing Science and Technology Park was officially opened at Xiaomi Group’s East China headquarters in Jianye District. It will become one of Xiaomi’s most important software research and development centers outside the Beijing headquarters. This move not only marks a new level for Xiaomi Group’s innovation platform in East China, but also adds strong momentum to the development of Nanjing’s digital economy industry.

　　Taste "millet porridge" again and start a new journey together

　　At 9:58 in the morning, with the sound of gongs and drums, Xiaomi Nanjing Science and Technology Park officially opened. In the square in front of the gate, nearly 200 Xiaomi employees dressed uniformly, waved support sticks in their hands, and laughed one after another, welcoming the "new home" moment that belongs to the Nanjing Xiaomi team.

　　Walking into Xiaomi Nanjing Science and Technology Park, the garden-like layout of the park is hidden by green trees, and the geometric aesthetic "back" shaped glass building is brand new and bright. According to the official plan, the Xiaomi Group East China Headquarters project is divided into three phases, with a total construction area of 365,000 square meters, including scientific research and design offices, talent apartments and related supporting facilities. The first phase of the project was completed and opened about 164,000 square meters, and more than 2,600 employees in the early stage were all in place on May 6.

　　Xiaomi Nanjing Science and Technology Park is affiliated to the Xiaomi Group East China Headquarters project and is positioned as "Xiaomi Group Software R & D Center and Talent Base". It is one of the most important software R & D centers of Xiaomi. It has been selected for major planned development projects in Jiangsu Province and key projects of Nanjing Famous Enterprise Settling Plan. Xiaomi Group East China Headquarters is mainly responsible for the development of operating systems and software. Together with Xiaomi Wuhan Headquarters, it jointly supports the overall technology research and development work of Xiaomi Beijing Headquarters.

　　At the event site, the "Xiaomo" service specialist of Jianye High-tech Zone presented the company with an exclusive "golden key" printed with the Xiaomi logo, which will serve the development of enterprises and project construction with great efforts, and support the development of Xiaomi Group’s East China headquarters with more practical measures. Together, we will write a new future of high-quality development.

　　In April 2010, under the leadership of Lei Jun, the start-up team drank a bowl of millet porridge, which started Xiaomi’s legendary development; in just 9 years, it became the youngest world’s top 500. At the opening ceremony of Xiaomi Nanjing Science and Technology Park that day, Lei Jun, founder, chairperson and CEO of Xiaomi Group, once again invited the guests to drink "millet porridge" to jointly start Xiaomi Group’s new journey in East China.

　　"I was very excited when I visited the Nanjing park. I would like to thank the relevant departments of Nanjing and Jianye District, as well as the headquarters and Xiaomi students in Nanjing. We have worked together to have this beautiful home. With the support of the municipal party committee and municipal government and the district party committee and district government, Nanjing will become a blessed land for Xiaomi to take off." Lei Jun said in his speech.

　　70 days on the ground, "Nanjing Efficiency" moved "Xiaomi People"

　　Why did Xiaomi Group’s East China headquarters choose Nanjing to settle in Jianye? It dates back to August 2017, when the Xiaomi team was first invited to Jianye, Nanjing, to further understand the Nanjing market and explore the possibility of cooperation with Jianye District. "During the visit, Xiaomi saw the basic resources such as Nanjing’s good infrastructure and development environment, as well as the long-term investment value and development prospects of Jianye and the support of the government. It also realized the responsibility of Jianye as the core area of Nanjing, which provided good conditions for Xiaomi’s development in Nanjing." Liang Qiushi, general manager of Xiaomi Group Nanjing, recalled in his opening speech.

　　Then in October 2017, Xiaomi Group’s East China headquarters project was officially signed and landed in Jianye. What’s more worth mentioning is that it only took 70 days for the two parties to "hold hands" from the first negotiation to the official signing. "The agreement was reached in 70 days, which fully demonstrates the good business environment and high efficiency of Nanjing and Jianye, which makes our company more confident in long-term rooted development!" At the signing ceremony at that time, Lei Jun expressed his high appreciation for the service consciousness and innovative spirit of Nanjing and Jianye.

　　"Xiaomi, which is young, creative and full of science and technology, and Jianye, which is modern, open and innovative, are very compatible in terms of urban temperament and development concept. Xiaomi’s choice of Nanjing and Jianye is an important strategic move for both parties to superimpose their advantages and win-win cooperation," said the relevant person in charge of Jianye District.

　　From coordinating the transition carrier of Xiaomi Group in Xincheng Science and Technology Park to fully supporting the completion and implementation of Xiaomi Nanjing Science and Technology Park, Jianye High-tech Zone "accompanies" the development of Xiaomi Group’s East China headquarters throughout the process, keeping an eye on the demands of enterprises, and providing support according to the model of "one main body + one base + a series of policies" to ensure the maximum integration of resources and achieve accurate drip irrigation for industrial development. Since 2017, Xiaomi has established 6 companies in Nanjing, including Beijing Xiaomi Mobile Software Co., Ltd. Nanjing Branch and Nanjing Xiaomi Communication Technology, and gathered a number of ecological chain enterprises.

　　Demonstration leads, turning Nanjing into a super R & D center

　　"I am very happy today. The Xiaomi Nanjing Science and Technology Park has opened, and the Xiaomi Engineer Training Camp has officially opened. We will cooperate with universities for this project, so that outstanding Xiaomi engineers can hold technical training in universities, communicate directly with outstanding students, and let students master more practical skills." Lei Jun testified with a picture on Weibo.

　　It is understood that the East China headquarters of Xiaomi Group, as the software research and development center and talent base of Xiaomi Group, will focus on mobile phone and automotive software development, internet services and other advantageous businesses in the future. In terms of talent training, Xiaomi is working with universities in Jiangsu Province such as China Southern Airlines and Nanjing University of Technology to jointly train students, and cooperate with industry, university and research. Continue to play a leading and exemplary role in helping Nanjing become an innovative economic highland and a smart city.

　　Lei Jun said that the long-term goal of Xiaomi’s future development is to invest in the underlying technology on a large scale and become a global leader in the new generation of hard core technology. In all Xiaomi products and technology ecosystems, the improvement of software capabilities is particularly important, which is also the mission of Xiaomi Group’s East China headquarters. It is hoped that the development of Xiaomi will be deeply integrated with Nanjing’s industry, closely combined with Nanjing’s industrial advantages, and the Nanjing area will be turned into a super R & D center to effectively support the implementation of the group’s strategic goals and help Nanjing’s new quality productivity development.

　　The opening of Xiaomi Group’s East China headquarters will undoubtedly bring new changes to the development of the urban economy and industry. On the one hand, the settlement of talents can increase employment and stimulate consumption; on the other hand, the advantage of corporate headquarters has a strong role in driving the radiation of the industry, and the headquarters economy can promote the stability of the industrial chain and supply chain in the region.

　　The reporter learned that in addition to Xiaomi’s East China headquarters, projects such as Alibaba’s Jiangsu headquarters and Hang Seng Electronics’ Jiangsu headquarters, which are gathered in the southwest of the river, are also being accelerated.

　　In recent years, Jianye District has focused on the leading industries of "finance + digital economy", gathered more than 95% of the municipal headquarters enterprises in the area, attracted more than 80,000 high-end talents to settle in, and built a number of 10 billion-level emerging industrial clusters such as information software, smart logistics, and digital entertainment.

　　Driven by the growing trend of mobile phone screens, it seems that all electronic products are racing towards the road of "big and thin". Therefore, after 5-inch brilliance, portable navigation turned to 7-inch in 2012 without hesitation. Under the leadership of the first-line brand Ren Waiyou, GPS manufacturers have continuously launched 7-inch large screens to seize the market, and Chinese consumers who are used to buying big things are also happy to enjoy the great happiness brought by large screens. Today, I will recommend several first-line brands’ 7-inch boutique navigation for you to see if there is any "dish" for you?

　　Let Me Travel N710

　　Operating system: WinCE6.0

　　Memory: 128M

　　Positioning accuracy: 10m

　　Screen: 7 inch high definition touch screen, resolution: 800 * 480

　　Map: New map of 4D map

　　N710 screen has 480 * 800 high definition resolution, clear and comfortable screen brightness with 7-inch screen presents clear traffic information and navigation information, while the 7-inch screen also makes the N710 UI interface more outstanding, whether it is the boot interface or 3D real scene, service area Kanban, dynamic lane display and other functions have been perfectly presented to the greatest extent, especially after the enhanced version of the software, its various path planning functions, more comprehensive high-speed distance, ordinary road distance, traffic lights number, total driving distance, estimated driving time and other navigation indicators, for the owner to plan a shorter distance, high-speed priority, ordinary priority and recommended routes and other driving routes, forming a high-value driving recommendation scheme.

　　In terms of query and navigation functions, the N710 brings a leisurely experience to car owners. The "seckill" query function ensures that the N710 has unlimited search in unlimited areas and categories across the country. Whether it is WEB query, vague query, point of interest query or house number query, the 7-inch wide screen can fully display the query information, and then present a more concise and intuitive perfect navigation route, making driving more leisurely.

　　In addition to inheriting the powerful functions of the N series, the Renwoyou N710 also has excellent expansion functions. By reserving the AV-IN interface in the product design, the integration of navigation with electronic dogs, driving recorders, reversing rear view and other devices is realized, which fully meets the various needs of car owners during driving and provides them with a safer driving life.

　　Editor’s comment:As a leading brand of domestic navigation, each product is firmly established in the navigation market with its high-level and demanding style. This is the case with the N710 recommended for everyone. While the navigation function meets the needs of consumers, the enhanced software and expanded functions help users effectively cope with new traffic regulations and avoid severe penalties.

　　Freelander D70

　　Operating system: WinCE6.0

　　Memory: 128M

　　Positioning accuracy: 10m

　　Screen: 7 inch high definition touch screen, resolution: 800 * 480

　　Map version: Daodaotong map

　　The D70 Freelander uses the Daodaotong 3D navigation system, and the navigation map data covers the whole country, of which the number of POIs reaches 24 million, the road network reaches 3.24 million kilometers, has 350,000 electronic eyes, and 2,000 upgraded service points.

　　Due to the use of 3D navigation system, Freelander supports 3D real-life navigation. Its 360,000 3D intersection enlarged map can cover all cities in the country, providing the best 3D stereo vision. Don’t worry about complex intersections. At the same time, it provides dual-screen interface display, which has fuzzy search, point of interest search and other methods in query, and supports handwritten input. Built-in 4G, supports TET card expansion

　　In addition to professional navigation functions, the Freelander D70 also offers a wide range of entertainment features, including MP4/AVI and other video formats. It also supports FM transmission, allowing car owners to play the car audio through the car radio with the car stereo. A variety of puzzle games are also installed in the machine.

　　Editor’s comment:Freelander D70 has a 7-inch high definition large screen display effect is good, while 500,000 fixed electronic eye data can ensure the safety of road warning, in the map upgrade, Freelander provides consumers with a lifetime free upgrade map and hardware three years quality assurance and other after-sales services.

　　DECZhongheng M7TV

　　Operating system: WinCE6.0

　　Positioning accuracy: 10m

　　Memory: 128M

　　Screen: 7-inch ultra-high definition touch screen, resolution 800 * 480

　　Map: Kailid 3D Real Map

　　DEC Zhongheng M7TV has excellent appearance and workmanship, and adopts the function of international first-class IML piano paint, while the 7-inch VGA ultra-high definition LCD touch screen has a resolution of 800 * 480 pixels, and implants 100Hz/120Hz double speed technology to completely bid farewell to the picture trailing phenomenon.

　　In terms of navigation, DEC Zhongheng M7TV adopts professional navigation maps, with detailed map information for large, medium and small cities. It supports real-life voice navigation and automatic smooth switching. The navigation information includes intersection turning prompts and point-to-point itinerary scheduling. Adopting the latest generation of SIRF star search navigation module in the United States, it can provide fast and accurate positioning, fast response, hot and cold start. At the same time, it has a built-in high-sensitivity GPS receiver group and antenna to accept satellite signals and locate faster and more accurately. Support personalized function settings, such as "multi-country voice settings, backlight adjustment, power management, coordinate adjustment, etc.".

　　Editor’s comment:The overall quality of DEC Zhongheng M7TV is good, whether it is navigation function, map information, etc., it is very powerful and complete. At the same time, DEC Zhongheng M7TV also tailor-made FM FM transmission function for the car, which can quickly and easily realize the connection between the digital player and the car stereo. And supports Bluetooth function and wireless reversing rear view

　　HUAFENG e LH700

　　Operating system: WinCE6.0

　　Memory: 128M

　　Screen: 7-inch high definition LCD touch screen, resolution 800 * 480

　　Map: Daodaotong 3D Real Map

　　The 7-inch TET large screen of the Huafeng e-Luhang LH700 gives people the feeling that it is first and foremost atmospheric and decent, with a resolution of 800 x 480 allowing navigation information to be clearly displayed.

　　In the navigation function, the first efficient positioning star search makes it only 13 seconds to complete the positioning when entering the navigation. On speed-limited sections, schools, traffic lights, and accident-prone sections, its fixed electronic data can be broadcast in advance to effectively avoid fines. And its unique Eagle Eye function allows car owners to grasp the itinerary in advance and modify the route in time. Daodaotong 3D real map provides a rich real map for Huafeng e-LH700, making it more three-dimensional and intuitive during navigation.

　　At the same time, Huafeng e-Luhang LH700 also supports MP3, video playback, FM transmission, e-book and other entertainment functions.

　　Editor’s comment:Huafeng e-Luhang LH700 has a lot of user-friendly design in function, such as its intelligent switch function, when the car starts, it will turn on the navigation, turn off the flame and automatically switch to power-saving sleep mode. In terms of after-sales services, Huafeng e-Luhang’s E-baby service center, which can solve various problems online, and there are more than 300 joint insurance points across the country to provide consumers with perfect services for purchasing machines.

With the official launch of Geely Galaxy L7, Geely Galaxy’s exclusive retail system has also been updated.

On June 5, the "Opening Ceremony of Geely Galaxy 100 Stores" was held in Xi’an. On this day, 225 exclusive Geely Galaxy stores opened simultaneously in multiple cities, reaching users across the country at "Galaxy Speed".

It is expected that within this year, Geely Galaxy will achieve a channel scale of 650-700 exclusive stores.

According to reports, Geely Galaxy has adopted a new channel ecosystem of compound franchise authorization for its new retail system.

In terms of agency distribution system, Geely Galaxy fully empowers dealers in talent management, service standards, and digital operations, and jointly builds user centers (4S stores), experience centers (city exhibition halls), and display spaces (supermarket stores) with partners to create a more transparent car purchase environment and a more efficient and convenient car purchase experience for users. At the same time, Geely Galaxy will set up a number of brand centers (4S stores) in the CBD areas of first- and second-tier cities such as Hangzhou, Shanghai, Shenzhen, and Guangzhou.

At the same time as channel innovation, Geely Galaxy has created new service standards around users.

In terms of store management, Geely Galaxy has developed a unified and rigorous service management system, and has comprehensively improved service standards through regular training and assessment, service quality evaluation, and in-store counseling.

At the talent level, Geely Galaxy formulates expert development plans such as test drive experts, experience experts, and delivery experts, and provides corresponding professional services for users at different stages of car purchase in the store. At the same time, 100% full-staff advanced training is used in store talent training to form high-standard service quality from the source of talents, and eliminate the chaos of "unprofessional and poor attitude".

At the daily operation level, considering the pain points of high communication cost and asymmetric information in the traditional 4S model, Geely Galaxy specially created a "digital exhibition hall" to connect the full link of user car purchase by digital means, and realize the double improvement of service efficiency and user experience. Users can skip the annoying bargaining process and place orders directly through the online payment platform to visually track the status of the vehicle anytime, anywhere.

At present, the first model of Geely Galaxy series, Geely Galaxy L7, has been fully launched in major exclusive stores, achieving "delivery on the market".

In addition to the Geely Galaxy L7, this year’s Geely Galaxy series will also launch new models including the intelligent electric hybrid car L6 and the pure electric model E8, which will continue to bring high-value travel experiences to users.