In the global fashion industry, fierce market competition and the increasingly diversified needs of consumers are constantly reshaping the pattern of the industry. European and American markets have been dominated by international brands for a long time, and the entry threshold and challenges of China brands are self-evident. However, in a few decades, SHEIN has sprung up suddenly. With its unique business model and subversive supply chain management, it has successfully broken the monopoly position of international brands in Europe and the United States and become a unicorn brand in the fashion field.

So the question is, how did SHEIN do it?

In fact, hundreds of years of foreign commercial culture and fashion culture have spawned a series of foreign brands that have existed for decades, and they have certain first-Mover advantages compared with domestic brands in terms of technical details and product quality. However, this long-term accumulation has also led to the relative complexity and inflexibility of its organizational structure and operation mode, which is often called "cumbersome".

"Clumsy" is actually relative. Take Zara as an example, although it has shown the characteristics of efficient operation in many aspects. For example, it adopts SPA mode, characterized by high turnover rate and high profit rate, and captures the trend information from physical stores, fashion magazines, fashion shows and other channels and quickly transforms it into design inspiration. Nevertheless, Zara still represents a mature and large-scale industry model, and there is still room for further improvement in flexibility and rapid response.

Compared with traditional fashion brands, the operation mode displayed by SHEIN presents a completely different style. Because sales are entirely based on online retail, real-time feedback of information is more direct and efficient. In the production process of ordering, the small order adopted by SHEIN can be more sensitive. Usually, 100-200 products are produced on a small scale and put into the market for testing. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended. And ZARA’s first order should be at least 500-1000 pieces.

SHEIN also actively uses its own technological advantages and experience to promote the transformation and upgrading of traditional industries such as clothing manufacturing. Due to the flexible supply chain mode of on-demand production, the whole link is upgraded from front-end fashion trend, design and development, manufacturing, warehousing and logistics, which brings about the improvement of the whole efficiency.

Before cooperating with SHEIN, most of these factories did not have the ability of systematization and intelligence, and most of them relied on manual work, Excel, mail and other traditional ways to arrange production, which was very inefficient and did not have competitive advantages in the industry. However, after cooperating with SHEIN, they completed the transformation into a digital factory with full chain digitalization, which greatly reduced the waste of materials and the waiting time of workers. Based on demand supply, the inventory rate of brands can be reduced to low single digits, while the average unsold inventory level of other brands in the industry is 30%.

SHEIN, a technology-driven flexible on-demand supply chain, not only improves industrial efficiency, reduces waste, but also helps to protect the environment. At the same time, due to the cost reduction caused by waste reduction and efficiency improvement, brands can give back 100% of these values to end consumers, share the created value with consumers, and greatly reduce the sales price of goods.

This "small order and quick response" model gives SHEIN a significant advantage, which is reflected in higher commodity turnover rate and finer inventory management. It enables SHEIN to more accurately test and quickly capture the explosive potential styles in the market, while almost avoiding the risk of excessive inventory. In the view of Boston Consulting Group, this agility of on-demand fashion has become the source of competitive advantage in the fashion industry, and the agile supply chain model represented by SHEIN has become an irresistible trend of the industry, which is gradually changing the rules of the game of the global fashion industry and leading the industry to develop in a more efficient and sustainable direction.

Feng Shanshan won the bronze medal in women’s golf at the Rio Olympics.

Data Map: Feng Shanshan is in the competition. Photo by Liu Guanguan, a reporter from China News Service.

Feng Shanshan’s retirement letter

In early January, the average temperature in our city was 5.8℃, 2.7℃ higher than normal. The highest temperature on the 9th was 19.9℃, and Yunxi County, Shiyan City, Yunyang District and Fangxian County were all the highest in the same period in history.

According to the latest meteorological data analysis: January is expectedThe average temperature in our city in the middle of the year is 3℃~ 4℃, about 1℃ higher than normal; The precipitation is 10 ~ 20 mm, which is obviously more than normal.15SolsticeThere was a rainy (snowy) weather process on the 19th.

From 11th to 13th, the city is expected to be sunny to cloudy, and the temperature will rise rapidly, which can be said to be an abnormal warming.12(th)The highest temperature can reach21℃;14thIncreased cloud cover;Beginning on the 15th, affected by cold and warm air, it cooled down the rainfall.

Recently, the temperature has changed greatly, reminding the public to pay attention to the latest weather forecast information in time, dress reasonably and prevent colds.

Specific forecast

Shiyan City:

On the 11 th, it was cloudy to sunny, 0 C ~ 19 C;

On the 12 th, it was sunny to cloudy, 3 C ~ 21 C;

On the 13th, sunny to cloudy, 4℃ ~ 18℃;

Yunyang District:

On the 11 th, it was cloudy to sunny,-2 C ~ 19 C;

On the 12 th, it was sunny to cloudy, 2 C ~ 20 C;

On the 13th, sunny to cloudy, 4℃ ~ 18℃;

Yunxi County:

On the 11 th, it was cloudy to sunny,-3 C ~ 19 C;

On the 12th, sunny to cloudy, 0℃ ~ 20℃;

On the 13th, sunny to cloudy, 3℃ ~ 18℃;

Danjiangkou city:

On the 11 th, it was cloudy to sunny, 1 C ~ 18 C;

On the 12 th, it was sunny to cloudy, 4 C ~ 19 C;

On the 13th, sunny to cloudy, 6℃ ~ 17℃;

Zhuxi County:

On the 11 th, it was cloudy to sunny,-3 C ~ 19 C;

On the 12 th, it was sunny to cloudy,-1 C ~ 18 C;

On the 13th, sunny to cloudy, 1℃ ~ 18℃;

Zhushan County:

On the 11 th, it was cloudy to sunny, 0 C ~ 18 C;

On the 12 th, it was sunny to cloudy, 3 C ~ 18 C;

On the 13th, sunny to cloudy, 4℃ ~ 18℃;

Fangxian county:

On the 11 th, it was cloudy to sunny,-1 C ~ 20 C;

On the 12 th, it was sunny to cloudy, 1 C ~ 20 C;

On the 13th, sunny to cloudy, 2℃ ~ 19℃;

Related links:

What should I do if I still cough for a long time after the acute respiratory infection improves?

Some patients’ cough persists for 3~8 weeks after the symptoms of acute respiratory infection disappear, and there is no obvious abnormality in chest X-ray examination, among which cough caused by viral cold is the most common, also known as "cough after cold".

If you have an occasional cough, you don’t need to take medicine.

If cough symptoms are obvious, it is suggested to use antitussive drugs for a short time, and compound methoxyphenamine has certain effect on cough after cold.

If there is more phlegm, you can take expectorants orally, such as ambroxol and guaifenesin.

Some children may suffer from chronic cough due to increased airway reactivity after respiratory tract infection, especially those with previous history of wheezing, eczema and allergies.

In addition to medical treatment under the guidance of a doctor, you should also try to avoid contact with pollen, tobacco, pets and so on. We can promote the discharge of sputum by atomizing treatment, patting the back, taking expectorants or treating with traditional Chinese medicine. Appropriate increase of air humidity is also beneficial to improve respiratory comfort.

Xiao Yang, a journalist with extreme eyes.

Intern Li Wenhui

Correspondent Liu Junming

The cold wind outside the window is chilly and the interior is warm. On December 19th, Jimu journalist learned from Wuhan Instrument and Electronics School that the theme activity of "One School, One Street Reading Sharing" National Lifelong Learning Week recently kicked off in the lecture hall on the first floor of the school. This activity was sponsored by Wuhan Vocational Education and Adult Education Association and the Vocational Education Committee of Wuhan Vocational Education Association, undertaken by Wuhan Instrument and Electronic School and co-organized by Foziling Community, Foziling Street, Donghu High-tech Zone.

site of activity

"Lifelong learning is not only a way of learning, but also an attitude towards life and a spiritual force to pursue Excellence. Lifelong learning activities aim to stimulate our enthusiasm for learning, cultivate good study habits and improve our autonomous learning ability. No matter lectures, academics, seminars and exchanges, we can broaden our horizons, broaden our knowledge and provide more life choices. Only a full and rich mind can make us invincible in this highly competitive society and contribute to the promotion of Chinese modernization. " Han Weihong, Party Secretary of Wuhan Instrument and Electronics School, said in his speech.

Han Weihong, Party Secretary of Wuhan Instrument and Electronics School, made a speech.

Next, Peng Fei, Wang Qizhe, Liu Xianzhe and other teachers and students of the school brought a sitcom called "Live Your Youth, Dream for the Future". When the teacher asked the students to imagine what it would be like in 2035, one of them said that he would control the drone to spread his wings and fly on the motherland. Another student said that her ideal is to become an engineer, and that she should work hard to build a big country and a heavy weapon in 2035. There are also students who are somewhat depressed after entering secondary vocational schools, and don’t know what they will look like in 2035. However, with the encouragement of teachers and classmates, he learned that skilled talents have broad development prospects, and as long as they are persistent, dedicated, and persistent, they can achieve a wonderful life.

Wang Yawen, a Chinese teacher, shared the book Ordinary World with everyone. She also talked about Hu Sheng, a good man from China who recently entered Wuhan Instrument and Electronics School. Hu Sheng is an outstanding cultural volunteer. He often gives lectures in the provincial museum, and is known as the "fifth treasure of the town museum" of Hubei Provincial Museum.

site of activity

site of activity

Director Luo Wencai of the Academic Affairs Office introduced the school book resources and shared resources. It is reported that Wuhan Instrument and Electronic School has signed a book sharing agreement with the community, and the school library will provide a certain number of library cards to the community according to the needs of the community, and at the same time provide a list of recommended books; Residents can go to the community service center to check the book list and get a library card; Residents borrow books from the library by virtue of their library cards and personal identification documents according to the library’s prescribed borrowing procedures.

site of activity

The content of the lifelong learning activity of "reading and sharing in one school and one street" is both rich and practical. At the activity site, the students showed the unique charm of Chinese culture with wonderful Hanfu etiquette performances. Zhang Jingxi, director of the Education Research and Supervision Office, gave a lecture on wisdom to help the elderly. She patiently explained to the old people in the community some functions of smart phones that benefit the people, such as mobile phone recharge, medical insurance service, water and electricity payment, electronic ticket purchase, weather check, leisure and entertainment, etc. Teacher Li Li brought the knowledge sharing of beauty and health care. She vividly explained the operation method of head scraping, which made everyone pay more attention to their health. In the question-and-answer session with prizes, residents actively participated. One resident named 18 national moral models in Wuhan and won applause from the audience.

site of activity

site of activity

site of activity

site of activity

President Chen Haochuan of Wuhan Vocational Education and Adult Education Association made a summary. He hoped that the co-construction and sharing of vocational colleges and communities would continue, and called on schools to open their doors to community residents and turn vocational education into a series of activities to support communities.

"Learning is a kind of pursuit, so that life will continue to bloom in growth." The relevant person in charge of the Vocational Education Department of Wuhan Education Bureau said that there are two unexpected things in this trip: first, vocational schools and community residents are so harmonious, and second, the energy of knowledge is so great that it is necessary to build a learning society and a learning country where all people can learn for life, and everyone can learn everywhere and all the time.

(Image courtesy of correspondent)

(Source: Jimu News)

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