The dark horse in the market under the fitness craze-light coconut water, the leader of the new trend of healthy drinks

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

01

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

02

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.

(Figure) Star Fashion Classic: Xie Hui will dress more than a supermodel. Yu Tao only buys the most expensive.

  Although the level of playing football has not yet been in line with the international standards, many domestic football stars have a sense of touch in fashion. And the high income and frequent opportunities to go abroad also enable them to get in touch with the most cutting-edge things in fashion. Over time, these stars have gradually formed their own set of "fashion classics".


  Hui XieGood taste


  Dress up, the model wife listens to him.


  When it comes to players and fashion, everyone will think of Xie Hui first. This handsome star who just went to Germany to continue studying abroad is also recognized as a fashion gentleman in the circle, showing fashion elements from head to toe. Moreover, Xie Hui is also a frequent visitor to various catwalk activities, which is not something that ordinary people can do.


  


  


  Xie Hui and his wife walked the catwalk together.


  In terms of dress, Xie Hui doesn’t like to follow the crowd. "Many people think that as long as they buy the best brand, they are pursuing fashion. I don’t think so. While pursuing the brand, I prefer the brand that suits me. " As for shoes and bags, Xie Hui thinks it is very important to match clothes. "The choice of bags and shoes can play a very good role, otherwise the whole body will fail."


  Is Xie Hui’s wardrobe full of clothes? "I may have more clothes than others, because I like to buy clothes and keep up with the trend." Xie Hui said, "However, don’t think that I have too many clothes, or I often keep changing new clothes." Xie Hui buys clothes, and never buys clothes that are worn for one quarter and immediately eliminated the next year. "I like to buy some clothes that can last for a long time, no matter the brand or the style. Many of my clothes, whether in style or texture, can be worn for a long time. "


  Does Xie Hui’s fashion inspiration come from his supermodel wife Tong Chenjie? "On the contrary, I have more ideas than my wife. When we buy clothes together, I often give her advice and she listens to me." Not only clothing, including furniture, daily necessities and so on, if you need to make up your mind, it’s basically Xie Hui. "Because I have a good eye, Tong Chenjie also trusts me."


  Yu Tao is the most willing.


  Shopping, brand recognition regardless of cost


  Someone once said: "Pu Wei said that her bag brand was big, and Yu Tao smiled." Yu Tao really loves to buy bags, but Yu Tao likes to buy clothes more than bags.


  When Yu Tao was in the National Youth Olympic Team, he often had the opportunity to play abroad. At that time, Yu Tao chose luxury goods regardless of the cost. "At that time, he was young and casual, and he bought what he liked, regardless of whether he needed it or not." One more thing, when I bought clothes abroad, my best friend Qu Bo always stood on the side of the salesperson, so that Yu Tao couldn’t help but pay for it. "With the encouragement of Qu Bo, I bought a lot of things."


  LV and PRADA are the first choice for Yu Tao to buy bags, while Yu Tao prefers clothes designed by Italian designers such as PRADA, Cerruti1881 and ARMANI.


  What satisfied Yu Tao the most was a KENZO suit he bought when the Olympic team was training in Paris. At that time, Yu Tao took a fancy to this black suit when he was shopping, and it fit perfectly after trying it on. "It felt like it was made for me, so that a thin person like me could buy such a suit in Europe. I wanted it without thinking." As a result, this suit was really put to great use. Yu Tao took this KENZO suit as the second formal suit at the wedding with his wife Ren Ne.


  In fact, at the beginning of buying clothes, Yu Tao had no specific brand concept. "At that time, there was no brand awareness, so I felt that expensive things must be good. Later, I gradually got to know so many brands, and I really have something extraordinary in terms of workmanship and texture. " Today, Yu Tao’s wardrobe is full of brand-name clothes he bought from abroad and at home in the past two years.


  SunjiEmphasis on individuality


  Understanding, suitability is the best.


  Sun Ji, the elder brother of "Lucky Brothers", is good at matching different clothes according to different occasions, which is due to his frequent reading of fashion magazines and watching various top fashion shows regularly broadcast by TV stations. However, Sun Ji believes that it is not enough to just look at it. The key is understanding. "In addition to observing other people’s dressing styles, we must also find a feeling that suits us. Dressing that suits others may not suit us." Sun Ji’s friend said to him, "Ah Da, if you don’t play football, you can be a runway model. What a nice clothes rack." Sun Ji laughed heartily. "How can you say that? When I buy clothes, the shop assistants all say that."


  The brand of clothes is not Sun Ji’s most concerned point, but the texture and style of clothes are Sun Ji’s first consideration. Sun Ji prefers clothes that are casual and not stuffy, but have a little shape but don’t look fancy, such as standing collar, or the neckline is asymmetrical, left or right, which makes people look youthful and lively. Sometimes, on a whim, Sun Ji will also buy a dress with a jump color.


  Sun Ji not only pays attention to the collocation of clothes, but also the collocation of backpacks. Sun Ji always likes backpacks, and his favorite brand is GUCCI. Under the influence of Sun Ji, Sun Xiang, the younger brother who never used to carry a backpack, was also willing to carry a bag on his shoulder. During the trial training in Eindhoven, Sun Ji found that many local people carried backpacks, which made people feel relaxed and comfortable, so Sun Ji bought a backpack for himself. "Casual and generous, people’s mood is also comfortable."

Editor: Shuo Yang

[See you at 8: 00] The black box of the crashed passenger plane of Egypt Airlines has found many countries to stop the Boeing 737MAX8 passenger plane.

  At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

  [Concern of the two sessions]

  At 9: 00 on the 12th, the Second Session of the 13th National People’s Congress held its third plenary meeting to hear Zhou Qiang, President of the Supreme People’s Court’s report on the Supreme People’s Court’s work and Zhang Jun, Procurator-General of the Supreme People’s Procuratorate’s report on the Supreme People’s Procuratorate’s work; After the plenary meeting, the second meeting of the presidium was held. In the afternoon, the delegation held a plenary meeting to review the revised draft of the foreign investment law and the work report of the "two highs".

  Wang Zhigang, Minister of Science and Technology: State-owned and private enterprises are treated equally regardless of their origins.

  On March 11th, the Ministry of Science and Technology answered a reporter’s question on "accelerating the construction of an innovative country". On the issue of encouraging private enterprises, Wang Zhigang said that from the perspective of the Ministry of Science and Technology, it is the same for state-owned and private enterprises to participate in innovation regardless of their origins. The rules are fair and the opportunities are fair. We try to have a good environment and good rules to provide equal opportunities. This is what we have to do.

  Li Ganjie, Minister of Ecology and Environment, talks about the construction of ecological civilization: related work cannot be said to be important or done to be secondary.

  3月11日15时,十三届全国人大二次会议新闻中心在梅地亚中心新闻发布厅举行记者会,邀请生态环境部部长李干杰就“打好污染防治攻坚战”相关问题回答中外记者提问。李干杰表示,在保护生态环境问题上,不能道理是道理、干事归干事,说起来重要、做起来次要,抓一阵松一阵,上面督察得紧就抓一下,风头过去了又放一边。更不能因为经济发展遇到一点困难,就开始动铺摊子上项目、以牺牲环境换取经济增长的念头,甚至想方设法突破生态保护红线。

  多名政协委员建议建立科研人员学术信用记录归档制度

  学术不端现象,已经从社会舆论领域进入国家行动计划。今年两会中,多名政协委员就此建言,提出成立学术不端行为独立调查委员会、建立科研人员学术信用记录归档制度等建议。

  【国内】

  中办印发文件将2019年作为“基层减负年”。

  中共中央办公厅近日印发《关于解决形式主义突出问题为基层减负的通知》,《通知》说,近期,习近平总书记专门作出重要批示,强调2019年要解决一些困扰基层的形式主义问题,切实为基层减负;经中央领导同志同意,决定将2019年作为“基层减负年”。

  The TD-SCDMA built by China Mobile’s 100 billion yuan began to withdraw from the network.

  On March 11th, the reporter noticed a news earlier in official website, Fuzhou Municipal People’s Government. According to the letter, "after research, it is agreed to cancel 6,535 TD-SCDMA base stations that your company has stopped using, seal the data of TD-SCDMA base stations in the database and recover the original radio station licenses". A technical staff member of an operator said that it is the general trend that 2G and 3G will drop out of the network, and China Mobile’s 3G communication industry chain has little support power to make way for 5G construction, so it is inevitable that 3G will drop out of the network. China Mobile has invested at least 300 billion yuan in 3G networks. At present, the three major operators are making preliminary preparations for the construction of 5G, clearing the frequency and withdrawing from the network.

  Is it affected for enterprises to reduce personal pensions in the future? Experts say this.

  In the package of tax reduction and fee reduction policies mentioned in this year’s government work report, a set of data attracts people’s attention: "Reducing the contribution ratio of urban workers’ basic old-age insurance units can be reduced to 16% in all places", and at the same time, "continuing to raise the basic pension for retirees" has achieved 15 consecutive increases so far. Between the "one reduction and one increase" of the pension, it means that less is paid and more is paid. Some people worry that when I retire, will the pension benefits be affected?

  In this regard, the government work report has a clear response: "It is necessary to reduce the burden of enterprise payment, but also to ensure that employees’ social security benefits remain unchanged, and pensions are reasonably increased and paid in full and on time, so that social security funds can be sustainable and enterprises and employees can benefit."

  Three departments: primary and secondary schools are not allowed to set up food business places such as canteens on campus.

  According to the website of the Ministry of Education, the "Regulations on the Management of Food Safety and Nutrition Health in Schools" formulated by the Ministry of Education, the State Administration of Markets, the National Health and Wellness Committee and other departments was recently announced and will come into force on April 1, 2019. The "Regulations" clarify that primary and secondary schools and kindergartens are generally not allowed to set up food business places such as canteens and supermarkets on campus.

  [international]

  The "black box" has been found, and many countries have called a time-out for Boeing 737MAX8.

  According to rescuers in front, the black box of flight ET302 that crashed yesterday has been found and brought back for testing by Ethiopian Airlines staff. Official website, Civil Aviation Administration of China, announced early on the 11th that the Civil Aviation Administration had asked domestic transport airlines to suspend the commercial operation of Boeing 737-8 (737MAX 8) aircraft before 18: 00 that day. At this time, the worrying Ethiopian Airlines crash happened only one day. Shortly after China released the relevant news, Indonesian and Mongolian countries also took similar grounding measures.

  The US Treasury Department announced sanctions against a Russian-Venezuelan joint venture bank. 

  On the 11th, the US Treasury Department announced the imposition of sanctions on a Russian-Venezuelan joint venture bank on the grounds that it provided relevant support and services to Venezuelan oil companies. Background information: On January 23rd, Guaido, president of Venezuelan Parliament and leader of the opposition, proclaimed himself as "interim president" and was recognized by the US government. On January 28th, the US Treasury Department announced the imposition of sanctions on Venezuelan oil companies. In order to force Venezuelan President Maduro to step down, the United States has continuously increased its sanctions against Venezuela. Venezuelan government condemns US sanctions against Venezuela.

  "Brexit" and "terrorist attack" anxiety, the British turned to "chicken soup for the soul"

  According to the report, in 2018, Britain experienced a series of blows, such as terrorist attacks, unsuccessful Brexit and the elimination of the World Cup. People tried to seek spiritual comfort and peace in the sea of books, so inspirational books were very popular. According to statistics, books such as Chimpanzee Paradox: Controlling Irrational Impulse, Stress Solutions: Four Steps to Make You Calm, Happier and Healthier, Digital Minimalism: Living Better with Less Technology, which provide advice on how to deal with negative emotions and teach people how to cope with life stress, have made the bestseller list.

  Get rid of "colonial color"! African independent countries want to change their names to avenge their shame.

  A few days ago, Cook Islands, a South Pacific island country, planned to change its country name, abandoning the country name taken from the surname of james cook, a British navigator in the 18th century, and replacing it with a new country name that can reflect Polynesian characteristics. In fact, it was very common for African independent countries to change their names in the 20th century, and most of them were aimed at getting rid of the "colonial color".

  40 years of global warming: the warming rate in the Russian Arctic is four times faster than that in the world.

  According to Sputnik, the average annual temperature in the Russian Arctic in 2018 was 2.48 degrees higher than the normal temperature. According to the data from the Institute of Global Climate and Ecology, the speed of warming in the Russian Arctic in recent 40 years is four times faster than that of global warming.

  Society

  Wechat platform will crack down on drug sales and help friends forward or be punished.

  Wechat Security Center recently announced that the use of WeChat personal account to publish sales information of "illegal contraband" violated the Criminal Law of People’s Republic of China (PRC) and other relevant laws and regulations, and the WeChat security team will resolutely deal with and severely crack down on illegal activities.

  China Consumers Association released the list of car complaints last year: Mercedes-Benz BMW Audi was on the list.

  The China Consumers Association released a report on the 11th, saying that the data of automobile complaints accepted by the National Consumers Association in 2018 were analyzed, and it was found that BYD had the largest number of complaints from the top ten brands involved, and the three German luxury car brands Mercedes-Benz, BMW and Audi were all on the list. "The three German luxury car brands Mercedes-Benz, BMW and Audi are all on the list, which also reflects the upward trend of automobile consumption. This complaint data is absolute, and consumers should consider it comprehensively because of the different sales volume and ownership of each automobile brand. " The report said.

  Shanxi police recovered a number of high-grade cultural relics such as the "drum-building seat with snake pattern" in the Warring States period.

  The reporter learned from the Shanxi Provincial Public Security Department on the 11th that from January to February, 2019, Shanxi police cracked 110 cultural relics crimes, arrested 260 suspects, destroyed 24 criminal gangs and recovered 5,259 cultural relics, including 26 first-class cultural relics, 26 second-class cultural relics and 128 third-class cultural relics. Among the recovered cultural relics, a number of high-grade cultural relics belonging to the Warring States period, such as the "drum-building seat with snake pattern", shocked the academic community. At present, a number of recently recovered national treasures are being exhibited to all sectors of society in Shanxi Museum. Among the newly exhibited precious cultural relics, there are national first-class cultural relics, such as bronze reeds with animal face patterns, four-legged bronze reeds, bronze reeds with animal face patterns, etc. Among them, a bronze weapon of the Warring States period, "drum-building base with snake patterns", is exquisite and has attracted great attention from the archaeological and cultural circles.

  Guangxi informed that the cleaner was beaten by four men and women: three were arrested and one was reprimanded.

  According to WeChat WeChat official account, the port branch of Fangchenggang Public Security Bureau, Guangxi, on the 11th, the police informed the cleaners that they were beaten by four men and women: three people were punished by administrative detention for 10 days, and one was punished by admonition and education because of minor circumstances.

  12-year-old chubby neck is black and can’t be washed clean. Doctor: Be careful of diabetes. 

  Tao Tao, a 12-year-old elementary school student, was a picky eater since he was a child. He didn’t like vegetables, and he couldn’t live without meat. He especially liked fried chicken and hamburgers, and he didn’t like sports at ordinary times. He weighed more than 140 kilograms at an early age. Originally, the skin was white, but the neck was surrounded by a "black scarf" that could not be washed away. After the examination of endocrinology department in Houhu Hospital of central hospital of wuhan, it was found that this was acanthosis nigricans caused by obesity, and the doctor said that if it was not controlled, it might develop into diabetes.

  The 41-year-old master’s son is still unmarried, and his old father didn’t take him back to his hometown for the New Year for four years: he was ashamed to see anyone.

  Recently, a grandfather of Wansong Academy in Hangzhou, Zhejiang Province said that he had come to Hangzhou from his hometown of Anhui to make a blind date for his 41-year-old son with a master’s degree. He said that he had not let his son go home for the New Year for four years, because his son had no face to see his elders in Jiangdong because he was afraid of jokes.

  Leather dress and boyfriend jacket … … Do you like this school uniform?

  Recently, five school uniform items designed by students of Zhejiang Sci-Tech University’s campus entrepreneurship team were officially launched as the periphery of the official campus. There are striped sweaters, boyfriends’ jackets and jackets, cool leather skirts, retro colors and school-specific logo. Isn’t it cool? On the first day of publication on WeChat WeChat official account, the tweets of school uniforms exceeded 10,000.

  [Sports]

  The 2019 All England Badminton Open ended, and China won three championships. 

  The 2019 All England Badminton Open ended in Birmingham, England on the 10th local time (the early morning of 11th Beijing time). China won the women’s singles, women’s doubles and mixed doubles in five events, becoming the biggest winner of this competition.

  After the Winter Olympics, there was another breakthrough, and the China wheelchair curling team won the first World Championship. 

  On the evening of 10th local time (the early morning of 11th Beijing time), China’s wheelchair curling team defeated the host Scottish team 5-2 in the final of the World Wheelchair Curling Championships and won the gold medal in the 2019 World Wheelchair Curling Championships. After winning the first gold medal of the China delegation in the Winter Paralympics in Pyeongchang Winter Olympics, the China wheelchair curling team made a new breakthrough.

  [face]

  On March 9, the referee Fu Ming (third from right) after the game.

  [Fu Ming] The referee of Luneng Jianye War was suspected of plagiarism and responded.

  On the afternoon of March 9th, in the second round of the Super League, Shandong Luneng drew 2-2 with Henan Jianye. During the game, Fu Ming, the international referee on duty, was punished several times, which caused dissatisfaction among the home team. After the game, some netizens exposed the plagiarism of Fu Ming’s paper, and checked the weight as high as 54.84%, and boarded the hot search. In this regard, Jincheng College of Nanjing University of Aeronautics and Astronautics (China Southern Airlines Jincheng College) responded that it will continue to pay attention and will respond and deal with it according to the investigation conclusions of its degree-granting units.

  It is worth noting that at the new season mobilization meeting held by the China Football Association in February 2019, the China Football Association confirmed that a team of professional referees of the China Football Association would be formed by domestic excellent referees and foreign professional referees. The first batch of professional referees of China Football Association consisted of six people, including Fu Ming.

  [Quan Douhuan] The former president of South Korea was tried on suspicion of damaging his reputation.

  Former South Korean President Quan Doo-hwan was tried again as a defendant in Gwangju District Court on the 11th for allegedly damaging the reputation of the participants in the "5.18 Gwangju Incident". According to Yonhap News Agency’s report on March 10th, Quan Douhuan and former President Lu Taiyu were accused of initiating civil strife during the "December 12th Military Rebellion" and "May 18th Gwangju Incident", and were prosecuted in December 1995 and tried and sentenced in 1996.

  [O ‘Sullivan] A thousand strokes broke the 35th crown of a hundred wins career and opened a new era of snooker. 

  In the early morning of 11th Beijing time, the 2019 Snooker Players Championship ended in Preston, England. "Rocket" O ‘Sullivan defeated Robertson 10-4 in the final and successfully defended his title. This is O ‘Sullivan’s 35th ranking champion, just one step away from "Billiards Emperor" Hendry. At the same time, with the help of three shots in this game, O ‘Sullivan broke a hundred times in his career, an unprecedented achievement.

  [Liu Xinglei] One-armed courier: I can do what others can do.

  Liu Xinglei, who lives in Zhongzhou Street, Zhongxian County, Chongqing, is a courier who has been working for more than half a year. At the end of last year, a photo of him carrying a parcel for delivery was photographed by a customer and sent to the Internet, which swept the circle of friends of Zhongxian people — — The sleeve in the first half of the right arm is empty, and the parcel is supported only by the end. "Although I am a disabled person, I can support myself as long as I have a little more strength and sweat than a healthy person."

The second on the left is Kelly Catlin.

  [Kelly Catlin] The 23-year-old American Olympic medalist committed suicide.

  The American Cycling Association (USA Cycling) announced on the 10th local time that Kelly Catlin committed suicide on the 8th at the age of 23. She is an American cyclist, who won the World Championship three times and helped the United States win the silver medal in the cycling women’s team event in Rio Olympic Games.

  See you at 8 o’clock tomorrow!

Major national science and technology projects help oil and gas development enter a new era.

  CCTV News:On April 27th, the national science and technology major special series news release activities — — The press conference of "Large Oil and Gas Fields and Coalbed Methane Development" was held in the Ministry of Science and Technology. Experts from the Ministry of Science and Technology, the Development and Reform Commission, the Ministry of Finance, the head of the oil and gas development project and the technical chief attended the press conference and answered questions from reporters.

  Chen Chuanhong, director of the Major Special Office of the Ministry of Science and Technology, presided over the press conference, introduced the overall progress of major national science and technology projects, and pointed out that as an important starting point for implementing the innovation-driven development strategy, the oil and gas development project produced a number of major landmark achievements in the organization and implementation process, and achieved remarkable economic and social benefits, which opened up a new industrial development direction in the oil and gas energy field, effectively supported the national energy security, and significantly improved the upstream scientific and technological innovation capability of the petroleum industry.

  Li Fanrong, deputy director of the National Energy Administration, introduced the overall implementation progress of the oil and gas development project. Oil and gas development project is the only major national science and technology project organized and implemented by enterprises. Under the leadership of the CPC Central Committee and the State Council, and under the organization and coordination of the National Development and Reform Commission, the Ministry of Science and Technology and the Ministry of Finance, we will adhere to the innovation-driven strategy, practice the scientific and technological research mode with enterprises as the main body and Industry-University-Research as the combination, gather the superior forces of the whole society for collaborative innovation, strengthen the combination of projects and demonstration projects, and comprehensively complete the overall goals and tasks of the Eleventh Five-Year Plan and the Twelfth Five-Year Plan. The three ministries and industry experts spoke highly of the organization, management and implementation of the special project.

  Since the implementation of the special project, significant progress has been made in six major areas, including onshore oil and gas exploration, onshore oil and gas development, engineering technology, offshore oil and gas exploration and development, overseas oil and gas exploration and development and unconventional oil and gas exploration and development, with remarkable results.

  First, six major technical series and 20 key technologies have been formed, 13 major equipment have been developed and 22 demonstration projects have been built, and China’s oil and gas exploration and development has entered a new era of innovation and development.

  The second is to ensure that China’s oil production is rising steadily and natural gas production is developing by leaps and bounds. The output of crude oil increased steadily from 185 million tons in 2007 to 198 million tons in 2016, and remained the fifth largest oil producer. Natural gas production rose rapidly from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, making it the sixth largest gas producer in the world.

  Third, it has promoted the construction of national innovation system and enhanced China’s oil and gas independent innovation capability. It has formed a high-level R&D team with 100 enterprises covering the upstream technology of the petroleum industry, more than 50 universities of the Ministry of Education and more than 20 research institutes of the Chinese Academy of Sciences. Construction of 9 national, 23 provincial key laboratories and R&D centers and other high-level innovation platforms. Related achievements won 3 national special prizes for scientific and technological progress, 5 first prizes and 19 second prizes, applied for 2,143 invention patents, formulated 185 national and industry standards, and registered 722 software copyrights.

  Academician Jia Chengzao, the chief technical engineer, mainly introduced the great progress in the exploration and development technology of marine and deep natural gas in China. Through special research, China has made substantial breakthroughs in marine and deep natural gas exploration and development technology, discovered and built a number of large gas fields, realized the leap-forward development of natural gas production, guaranteed national energy security, and promoted social and economic development and the construction of beautiful China.

  First, a series of international advanced natural gas exploration and development technologies have been formed, and a number of large gas fields have been discovered and built.

  First, innovative development of major technologies for marine carbonate oil and gas exploration and development, the discovery and construction of Anyue super-large gas field with the oldest geological age, Yuanba deep reef gas field and Puguang high-sulfur gas field in Sichuan Basin, and the growth of carbonate natural gas reserves in Tarim and Ordos basins.

  Second, the development of deep natural gas accumulation theory and exploration and development technology in foreland thrust belt, especially the conquest of major exploration technologies such as deep-seated wide-line large-scale seismic acquisition and prestack depth migration in complex mountainous areas, has expanded the depth of natural gas exploration and development in Kuqa thrust belt to 8,000 meters, and found six large gas fields with a production capacity of 26 billion cubic meters under extremely thick saline strata, ensuring the safe and stable gas supply of "West-to-East Gas Transmission".

  Third, major breakthroughs have been made in exploration and development technologies of unconventional natural gas such as tight sandstone gas and shale gas, and unconventional natural gas has become an important part of China’s natural gas production. For example, breakthroughs have been made in key technologies such as tight sandstone gas accumulation theory and reservoir fracturing reconstruction, which has realized the effective development of Sulige large tight sandstone gas field, with an output of 22 billion cubic meters in 2016; Technologies such as multi-stage fracturing and industrial development of horizontal wells have supported the effective development of shale gas fields such as Fuling and Changning-Weiyuan, with an output of 7.8 billion cubic meters in 2016.

  Fourth, China has made great progress in key technologies and equipment for offshore deep-water exploration and development, discovered large gas fields such as Lingshui 17-2, and successfully developed the first deep-water gas field in the South China Sea — Liwan 3-1.

  Since the implementation of the special project, China’s natural gas industry has achieved leap-forward development, and the accumulated proven geological reserves have doubled, from 6.1 trillion cubic meters at the end of 2007 to 12.98 trillion cubic meters in 2016, and the world ranking has risen from 14th to 9th. The annual output of natural gas in China has doubled, from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, and the world ranking has risen from ninth to sixth. The proportion of natural gas in the primary energy consumption structure increased from 3% to 6%, and increased to 8.3 ~ 10% at the end of the 13th Five-Year Plan. Make great contributions to China’s energy structure optimization and environmental improvement.

  In addition, the exploration and development of offshore deep-water natural gas in China has made great contributions to safeguarding China’s maritime rights and interests and implementing the national marine strategy; It has cultivated new industries such as the development of unconventional natural gas resources such as shale gas and coalbed methane in China, such as the development of marine shale gas in the south, which has guaranteed the gas consumption of local industries and residents and promoted the development of local economy; The large-scale development of coalbed methane has become an important clean energy in Shanxi Province, and has made important contributions to the development of low-carbon and green economy.

  During the "Thirteenth Five-Year Plan" period, we will further strengthen the theoretical and technical research on natural gas exploration and development, constantly overcome the bottleneck technologies of deep-seated onshore, deep-water offshore and unconventional natural gas exploration and development, provide technical support for ensuring the steady growth of national natural gas reserves and production, and promote the further optimization of national energy structure and the sustained and stable development of national economy.

Game Developers Conference is coming, pay attention to the game ETF(516010) opportunity.

The game developers’ conference struck, focusing on the game ETF(516010) opportunity. The intraday turnover exceeded 66 million yuan, and the net inflow in the past 10 days was nearly 100 million yuan.

The Global Game Developers Conference (GDC) was held in San Francisco from March 18th to March 22nd. The conference will hold hundreds of conferences covering AI, VR, AR, audio, vision, programming and other topics. The participating manufacturers include Microsoft, Google, NVIDIA, Meta, Adobe, EPIC, Unity, Roblox, Tencent and Netease.

In addition, many media reported recently that the national service of Blizzard Games is expected to officially announce its return within one month. It is understood that after the return of Blizzard National Service, Netease Entertainment Guangzhou will be responsible for the operation and Thunder Fire will be responsible for the marketing, which has aroused the concern and expectation of the majority of game lovers.

In addition, the continuous issuance of version numbers, the increase in number and the approval of heavy game version numbers have boosted industry development and market confidence, and driven the opening of new product cycles.

With the development of artificial intelligence, various tools such as art, music and copywriting have been initially implemented and iterated, and connected to the game engine for the convenience of developers. In terms of game development, some companies have initially integrated AIGC creative tools into their own art development process. In terms of gameplay innovation, AI native gameplay mainly focuses on medium and light products, but heavy products have been integrated with AI content in art design to enhance player experience and payment.

Investors who don’t have a stock account can grasp the investment opportunities of the game sector through the linked fund of the game ETF (012729).

Note: Market views change with the change of market environment, and do not constitute any investment suggestions or commitments. The individual stocks mentioned in this paper are for reference only, and do not constitute stock recommendation, nor do they constitute a forecast and guarantee for the performance of the fund. If you need to buy related fund products, please choose products that match the risk level. The fund is risky and needs to be cautious in investment.

Bai Yansong: Are soccer and soccer the same sport in China?

On July 19th, Bai Yansong paid attention to the "football road, how should China go?" in CCTV’s "News 1+1" program. Among them, the golden sentence is constant. Some words may sound a little harsh, but we can understand the helplessness of many experienced fans who can only have fun in the midst of years of pursuing love and constant loss. The so-called "love is deep and responsibility is urgent".

Let’s listen to what Yansong said ~

"I don’t want to talk about China football and everyone laughs."

When it comes to football in China, everyone will be happy and tell many jokes. In fact, I don’t want everyone to laugh when talking about China football, but China football has tortured fans for so many years, and I think we have some capital to laugh now. What can we do if we don’t smile?

But we really don’t want to laugh. We really want China football to develop better. But how to develop?

"How can China football develop without a stadium and a good coach?"

There is a survey: What do you think is the most important thing for China football to be strong? I think two figures are too low: 3% people choose.Build more stadiums, and 3% of people choose.Training of grass-roots coachesThis ratio is too low.

Let’s take a look at the goal of China Football Association: to expand the training scale of coaches year by year. By 2020, the total number of certified coaches in China will reach 70,000. Note that it is to strive to achieve it by 2020, which is quite different from the fact that 100 children in Iceland may have a good coach to take care of them.

There are also people who study football in China now, but after graduating in four years, they can’t get a certificate, and then they may be assigned to a school and stop teaching football and become ordinary physical education teachers.

Without a stadium and a good coach, it is almost impossible to make football in China the same sport as football.

"Playing football well has nothing to do with the population."

I often hear people in China say that 1.4 billion people can’t find 11 players. The four most populous countries in the world rank first in China, second in India, third in the United States and fourth in Indonesia. Except for the United States, which often enters the World Cup, the remaining three countries are not good at playing football, so it has nothing to do with the population.

What does that have to do with anything? CCTV 5, the sports channel, made a 20-episode feature film called Football Road before the World Cup. Frankly speaking, after the World Cup, I watched it again, and I saw that my blood was boiling and I often became very quiet. How about football in China? Is China football and football a sport after all, and how can they become the same sport?

"The goal of the national team competition in 2018 has almost not been completed."

Next, let’s look at the goals of the national team. The Chinese Football Association’s Action Plan for 2020 has drawn up three goals for the national team in 2018:

The goal of FIFA U20 World Cup was to strive to participate, but I didn’t go.;

FIFA U17′ s goal was to compete, but it didn’t go.;

The goal of U23 Asian Championship was to enter the top eight, but failed.!

In other words, the goal of the 2018 competition was almost not completed. The goal of the 2019 competition is to enter the top four of the Asian Cup. Can it be completed? Frankly, I’m not optimistic.

"We don’t want to be people who tell jokes about China football."

I really hope that all football players in China can take a good look at the 20 episodes of Football Road on Sports Channel. After reading it, we will all be the beneficiaries. We don’t want to be people who tell jokes about football in China. Frankly speaking, how lively the World Cup is, we are just passers-by, just a group of spectators. Only when China football is really well done and China football and football become the same sport, will we be really happy.

Want to see more suggestions from Bai Yansong about the development of football in China, click to watch the full video ↓↓↓

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Last day! When the annual tax settlement ends, the tax refund will be wasted if it is not received.

  Beijing, China, June 30 (Reporter Li Jinlei) On June 30, it was the last day of the annual calculation of comprehensive income of individual tax in 2019. If you don’t apply for tax refund, you should pay close attention to it, otherwise it will be wasted if you don’t get it. Those who have not paid the overdue tax should also pay close attention to it, otherwise they will face fines and late fees, which will also affect their personal credit.

  Last day of annual tax settlement

  The annual remittance of comprehensive income from individual tax in 2019 will be handled from March 1 to June 30, 2020. June 30th is the last day for annual settlement.

  The so-called annual tax calculation is to "combine the annual income and calculate the tax on an annual basis", and then refund more and make up less. That is to say, the four incomes of wages and salaries, labor remuneration, manuscript remuneration and royalties are combined into "comprehensive income", and the individual tax is calculated on an annual basis.

  The specific calculation formula is as follows:

  In 2019, the tax payable or refundable is calculated = [(comprehensive income-60,000 yuan-special deductions such as "three insurances and one gold"-special additional deductions such as children’s education-other deductions determined according to law-donation) × applicable tax rate-quick deduction]-prepaid tax in 2019

  Personal income tax rate table.

  If you don’t get a tax refund, you’ll be wasted.

  Who can get a tax refund? As long as you pay more taxes in advance because of insufficient deduction or undeclared deduction, taxpayers can apply for tax refund regardless of their income or the amount of tax refund.

  For example, your comprehensive annual income in 2019 is less than 60,000 yuan, but your income is relatively high in a certain month, and you can get a tax refund if you pay a tax in advance.

  For example, Xiao Ming received a salary of 10,000 yuan in January, and an individual paid "three insurances and one gold" of 2,000 yuan. Assuming there is no special additional deduction, he will pay a tax 90 yuan in advance; In other months, the monthly salary is 4000 yuan, and there is no need to pay taxes in advance. Throughout the year, because taxpayers’ annual income is less than 60,000 yuan, they don’t need to pay taxes, so they can apply for a refund of 90 yuan tax paid in advance.

  For another example, if you didn’t declare to enjoy the six new special additional deductions (children’s education, continuing education, serious illness medical care, housing loan interest or housing rent, and supporting the elderly) in 2019, you may also get a tax refund after the declaration.

  For example, Lao Wang’s monthly salary is 10,000 yuan, and the individual pays 2,000 yuan for "three insurances and one gold". According to the regulations, two children who go to primary school can enjoy a special additional deduction of 2,000 yuan per month (24,000 yuan for the whole year). However, because it was not reported in the prepayment link, the special additional deduction for children’s education was not deducted when calculating the tax, and the tax was paid in advance for 1080 yuan in the whole year. After filling in the relevant information in the annual settlement, it can supplement and deduct 24,000 yuan. After deduction, it should pay a tax of 360 yuan for the whole year, and it can apply for tax refund in 720 yuan according to regulations.

  If you can get a tax refund, but you don’t declare it, the money will be wasted. Of course, it should be noted that the tax refund can be waived without any responsibility.

  Screenshot of tax refund received by netizens in Weibo.

  Failure to pay taxes will result in fines and late fees.

  Although the tax refund can be waived, the tax payment cannot be waived. If you need to pay back taxes, you must make an annual settlement.

  Who needs to pay taxes? That is to say, taxpayers whose comprehensive annual income exceeds 120,000 yuan and whose annual amount of supplementary tax is above 400 yuan need to pay supplementary tax.

  There may be small partners who see that they have to pay taxes and want to ignore them. However, this kind of escape mentality is not desirable. If the tax is not paid on time, the consequences will be more serious. Don’t be fined, and you will have to pay a late fee, which will affect your personal credit.

  State Taxation Administration of The People’s Republic of China said, if you should pay taxes, it is your obligation to handle the annual remittance. If you don’t pay the tax, you may face tax administrative punishment and record it in your personal tax credit file.

  According to Article 62 of the Tax Administration Law, if a taxpayer fails to file tax returns and submit tax information within the prescribed time limit, the tax authorities shall order it to make corrections within a time limit and may impose a fine of less than 2,000 yuan; If the circumstances are serious, a fine of not less than 2,000 yuan but not more than 10,000 yuan may be imposed, and taxes shall be recovered and late fees shall be imposed. For late payment fees, from the date when the payment deadline is exceeded, five ten thousandths of the overdue tax will be charged on a daily basis.

  Tax data map. Zhongxin. com reporter Li Jinlei

  Don’t trust the so-called "secret" of tax refund

  In the process of annual tax settlement, some people are unwilling to see that others can get a tax refund, but their own tax refund amount is 0, so they make a bad idea, believe in the "tax refund strategy" and "tax refund tips" circulating on the Internet, and make a false declaration.

  A case published by Zhejiang Taxation Bureau shows that taxpayer Zhang, according to the system trial calculation, should get a tax refund in 0 yuan, but he applied for a tax refund of 202.12 yuan by falsely reporting the special additional deduction for his serious illness medical treatment in 2019. In the daily monitoring, the tax department found that Zhang’s special additional deduction data was doubtful, and contacted Zhang for verification, requesting relevant retained information, but Zhang could not provide it. In the end, the tax department informed Zhang of the legal responsibility for not submitting the special additional deduction information truthfully, and advised Zhang to correct the declaration in time.

  The tax department reminds that taxpayers need to declare the annual tax refund, and individuals should be responsible for the authenticity, accuracy and completeness of the declared information. Don’t believe in the so-called "tax refund tips" passed on the Internet and orally, so as to avoid false declarations or false declarations that violate the provisions of the tax law.

  Have you settled the annual tax? Is it a tax refund or a tax payment? (End)

Does domestic OA software enter the 3.0 era? Huatian Power OA system has already released its 4.0 advantage.

OA office system plays an important role in modern enterprise operation. With the change of market and the diversification of office demand, OA office system is facing the challenge of experience upgrade. Insiders pointed out that the domestic OA software industry has now entered the 3.0 era, and OA vendors are "shuffling" in the fierce competition. However, market observation found that the requirements for OA software in the 3.0 era are not high, and brands such as Huatian Power have already released the advantages of 4.0.
3.0 era cooperated with OA to realize the integration of technology and demand.
"The OA system in the period of 1.0 is only a concept, mainly based on the application of reports and documents. In those years of 2.0, the OA system solved the basic cooperative office problems of enterprises. Nowadays, in the era of 3.0, multi-party system integration and data fusion are pursued, and the mobile office mode is realized. The pressure on manufacturers is not small, and a large number of cooperative management OA system brands at the low end of technology will be eliminated in the process."
The opinions of the insiders have been affirmed by some people, and it can be seen that the popular collaborative management OA system brand has indeed reached the 3.0 standard. Taking Huatian Power Collaborative OA System as an example, the system uses EAI technology to establish application interface layer, application integration layer, process integration layer and user interaction layer. When a document is filled in the collaborative management OA system, it will automatically flow to the ERP system to extract the required data, and then it will be approved in the collaborative management OA system, and then it will flow to the ERP system for processing, thus realizing data integration with CRM, ERP, HRM, SCM and financial software.
However, as far as Huatian Power Collaborative OA system is concerned, the requirement of collaborative management OA system in the 3.0 era is not a challenge. The system allows users to upgrade their software systems independently and flexibly, and at the same time, obtaining service guarantee is the key to breakthrough development.
Huatian Power Collaborative OA System Releases the Efficiency of 4.0 Era
Huatian Power OA believes that whether it is big data or cloud office, for operators, these interconnected technologies support office efficiency, but the enterprise user experience lies in whether a set of collaborative management OA system can be used for a long time at a reasonable or even reduced cost, which requires the flexibility and independent upgrading strength of collaborative management OA system.
"Huatian Power Collaborative OA System is currently able to surpass the above-mentioned experience needs of the 3.0 era system."
Huatian Power Collaborative OA System adopts J2EE+SOA+MVC+WebService technology, and forms "Rubik’s Cube Architecture" with framework+component system. Users can build personalized business modules by themselves, realize dynamic deployment, upgrade and expansion without code-level operation, and realize on-demand management.
In addition, the pages developed by Huatian Power Collaborative OA System based on interfaces are separated from the complex page logic of the old framework by refining the interfaces, and the calling relationship between each page module is well sorted out, which combines the approval process with the process management. It is an open business modeling tool and realizes the unified management and continuous optimization of office processes and business processes.
Huatian Power goes deep into service to enhance user experience.
Consumption upgrading is being reflected in all walks of life, and users are pursuing consumption quality, which also means that product quality is guaranteed and services should be in place in time. In this regard, Huatian Power, which entered the 4.0 era, made in-depth innovation in service.
Among the specific services, Huatian Power provides "six service contents", such as customized service, which can analyze the logical changes of data according to the specific office mode of customers and help users organize them into practical, personal and low-cost solutions for free; And "upgrade service" is the advanced product that Huatian Power and OA system can achieve, so that customers can enjoy the upgraded service with the system upgrade; Other services such as "secondary development", "consultation" and "tracking" are all aimed at ensuring the in-depth service of users, so that the collaborative management OA system project application can really land. If there is still demand, Huatian Power can cooperate with users at a higher level, not only becoming a supplier of customers, but also becoming a strategic partner that customers can trust.
It is not difficult to see that Huatian Power Collaborative OA not only meets the system standards of the 3.0 era, but also has gradually released the office efficiency of the 4.0 era from the aspects of operation upgrade and service experience, and users have the right to speak in their own upgrade operations. Perhaps this is the important reason why Huatian Power Collaborative OA has been favored by enterprise users in recent years.
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The latest research confirms that eating more fruits and vegetables is beneficial to prevent diabetes.

  Beijing Science and Technology Daily, July 9th (Reporter Liu Yuanyuan correspondent Feng Yi) Can eating more fruits and vegetables really prevent diabetes? The latest scientific research gives the answer.

  The reporter learned from West Lake University that Professor Zheng Jusheng from the School of Life Sciences of this school, together with more than 40 nutritionists in Europe, proved from the perspective of blood nutritional markers that eating more fruits and vegetables is conducive to preventing diabetes (this article refers to type 2 diabetes).

  The study concluded that if you eat 66 grams of fruits and vegetables every day, the risk of diabetes will be reduced by 25%. This provides valuable suggestions and references for dietary guidance in the field of public health. The research results were published online in the British Medical Journal (BMJ) on July 9th, Beijing time.

  "We have tracked and recorded more than 10,000 cases of diabetes in eight European countries, including Britain, France, Germany, Italy, Spain and Denmark, and compared more than 13,000 healthy people. From the perspective of nutritional markers, we found that eating more fruits and vegetables really plays a positive role in preventing diabetes." As the first author of the paper, Zheng Yusheng said.

  In this study, the research team recorded seven kinds of nutrients in the blood of the experimental population, including vitamin C and six kinds of carotene. These seven blood indexes have been proved to be nutritional markers corresponding to the effective intake of vegetables and fruits. Generally speaking, the more fruits and vegetables are consumed, the higher the content of these seven indicators in the human body.

  Through regular measurement and tracking, the research team found that the higher the nutritional markers in the body, the lower the risk of diabetes, which shows that eating more fruits and vegetables can effectively reduce the risk of diabetes. Statistics show that the seven nutritional markers have increased by a standardized unit — — The risk of diabetes will be reduced by 25% if you consume 66 grams of fruits and vegetables every day.

  According to reports, more than 10,000 diabetic cases and 13,000 healthy control groups were screened from more than 400,000 people through nearly 10 years of follow-up, so there are long-term data to support the reliability and stability of the conclusion.

  "Many teams have done similar research before. Some teams use questionnaires, which may have the subjective will of the experimenters, so there may be errors in the experimental results. The samples of other research teams may be only a few hundred people, and the tracking time is relatively short, so the statistical data is not representative. This study has a large sample of participants and a long experimental time, and it is of great significance in the field of public health to verify the results through a more scientific method. " Zheng Yusheng said.

"BBC heart-pricking experiment" tells you the truth about fitness: running for 45 minutes every day is not as good as exercising for 2 minutes every week! 》

I am a person who can hardly exercise. For me, standing is the most intense exercise.

Although I have long known that exercise has countless benefits, I have always wanted to take the first step, but when I see people around me who are struggling to exercise,Spend an hour or two sweating in the gym every day., who all want to back down?

However, watching a documentary recently actually made me take the first step of exercise, because it let me know that exercise is not a hard job at all!

The documentary also said: those who work hard in the gym for an hour or two are simply thankless. As long as you master the method,Just 2 minutes a week., you can achieve excellent fitness results!

The host of this documentary is?Professor michael mosley, a medical journalist(Dr Michael Mosley), he has always been a lazy man, and in the matter of exercise, he wants to?Spend the least effort?Get the biggest return.

Medical journalist Dr Michael Mosley.

In order to realize his dream, the whole BBC team is in full swing, accompanying him to visit sports experts in various fields and looking for?Super high efficiency?The exercise method. This process was filmed as the documentary The Truth About Getting Fit.

Anyone who wants to exercise but doesn’t want to work hard must not miss this documentary!

At the beginning of the documentary, Michael will?overturn?A popular saying: "You can stay young and healthy by walking 10,000 steps every day".

The idea of 10,000 steps first came from a marketing campaign more than 50 years ago. A Japanese company invented the "10,000-step pedometer", and while sponsoring the Tokyo Olympics, it relied on a sentence.10 thousand steps a day"The advertising words are deeply rooted in people’s hearts.

But do you have to walk 10 thousand steps to be effective?

In order to find out the truth, Michael consulted Professor Rob Copland of Harlem University in Sheffield, and he will arrange a controlled experiment to verify this theory.

Note: In order to make the public understand the BBC documentary,

Experimental methods with small samples and not rigorous enough are often adopted, but they still have certain reference.

He divided six people into two groups to take part in the experiment:

The first group (Gillian, Dave, Dai Lun): Walk 10,000 steps every day, unlimited speed, about 8 kilometers.

Group 2 (Nathan, Gary, Judy): 10 minutes three times a day,doubleAbout 3000 steps, about 2.4 kilometers.

In the experiment, both groups wore activity monitors, which could track their activities throughout the day and monitor their heart rates. Professor Copeland said that the increase in heart rate caused by exercise can?Strengthen heart and lung function, is an important indicator to measure the effect of sports.

After the experiment began, the members of the first group worked hard to achieve the goal of 10 thousand steps, because 10 thousand steps were too difficult to complete!

Of the three people, only Dave and Dai Lun managed to finish the task. Gillian washed the bowl and deliberately walked back and forth several times, but only walked more than 5000 steps in one day.

In contrast, the members of the second group are much more relaxed.

They met for a brisk walk, and 10 minutes passed quickly. Unconsciously, they easily completed the indicators.

On the one hand, it is difficult to move forward, and on the other hand, it is easy to reach the standard. What is the effect of their exercise?

Professor Copeland published?Surprising?Experimental results of:

Although the first group is more tired, the exercise effect of the second group is better.?better!

He explained that this is because the brisk walking adopted by the second group belongs to moderate to intense physical exercise, and the intensity is increased by 30% compared with the usual walking.

Comparatively speaking, although the walking time of the second group is shorter, the intensity of cardiopulmonary exercise is greater, so the effect is better than that of the first group.

Michael’s first discovery saved him 7000 steps every day.

But lazy, he is not satisfied with this! Last time he found out?More labor-saving?Movement, this time he turned to.?More time-saving?The exercise method.

He went to visit.?High intensity intermittent exercise(HIIT) expert Niels worrall.

Experts from worrall arranged for six white-collar workers to participate in a five-week exercise program.

Before the exercise, the six people first took an aerobic fitness test.

Aerobic fitness refers to human intake, transportation and utilization.?oxygen?The ability. People with good aerobic fitness will run for 1000 meters without breathing. On the contrary, people with poor aerobic fitness will be panting after climbing several stairs.

After testing aerobic fitness, Niels worrall asked these white-collar workers to do it on a spinning bike every week?3 groups of 40 seconds?HIIT training.

In other words, every week they only need?Exercise for 2 minutes. After five weeks, these people only exercised in total.?10 minutes.

However, five weeks later, when six white-collar workers took the physical fitness test again, their?Aerobic fitness?An average increase of 11%!

Worrall explained,

This is because HIIT can stimulate deep muscles.

Deep muscles are hidden around the bones of the body, which plays a role in coordinating the body and supporting the bones and joints. Ordinary exercise is difficult to involve, and HIIT can activate them.


In addition, HIIT can rapidly consume muscle glycogen.

Muscle glycogen is the sugar stored in muscle. When people exercise vigorously, the body will break down the sugar in muscle and provide energy for the body.

Worrall asked a white-collar worker to do three groups of HIIT for 2 minutes, and compared his muscle glycogen levels before and after exercise.

The results showed that his muscle glycogen level decreased.?24%?As much as, if you use other sports methods, you may have to?45 minutes?In order to achieve the same effect.


Finally, HIIT can also exercise the heart and lungs and improve the whole cardiovascular system.

HIIT is good, but it is not convenient for everyone to go to the gym to ride a spinning bike. In order to let everyone enjoy the benefits of HIIT, Michael specially invited Beth Philips from Nottingham University to design a set of HIIT training without any auxiliary tools.

This training takes a total of 5 minutes, namely:1-minute arm jump, 1-minute squat, 1-minute run, 1-minute arm jump, 1-minute squat..

You can also easily complete this set of movements at home, and the exercise effect is comparable to HIIT of spinning bike.

Besides HIIT,Strength training?It is also a very popular exercise method in recent years.

In order to find out?Have the best effect?The way of strength training, Michael came to Glasgow University, where sports researchers Stuart Gray and Nai Stefanacci are working.?Test weightlifting and light liftingWhich effect is better.

The experiment they designed was completed by five women. Before the experiment began, all the people took a strength test, and the researchers will record what they can lift.?maximum weight.

During the experiment, the participants lifted the dumbbells with one hand and the light dumbbells with the other, and both hands should be lifted until they have no strength. The hand that lifts light things takes longer to reach the fatigue point than the other hand. Their legs also had a heavy and light exercise.

For six weeks, they conducted two groups of training every week. After the training, they accepted the strength test again, and the results showed that:


There is no difference between lifting weights and light weights at all, and the muscle strength of both hands and legs is almost the same.


Their hands muscles have been strengthened by 18%-19%, and their legs muscles have been strengthened by 25%, and there is no difference because of the different weights on both sides.

After learning this result, five participants said that they would rather lift weights because of the short time.

Therefore, it is simple to save time by lifting weights.

Unlike strength training, running is the most popular sport because it doesn’t need any instruments and equipment and is very convenient to perform.

In order to explore the truth of running, Michael came to St. Mary’s University in London and asked John Brewer, an exerciser, about it.?run?The problem.

We always think that running will damage the knee joint, but is this true?

Brewer said,Running will not only hurt the knee joint, but also benefit it..

This is because the regular pressure generated by running can bring more oxygen and nutrients into articular cartilage.Conducive to cartilage repair and growth.

Michael, the host, found it unbelievable, so Brewer asked him to do an experiment to compare knee pressure.

In the experiment, Michael put a sensor on his knee, then walked a certain distance at the designated position, and then he ran the same distance.

Then, the computer will analyze the pressure on the knee when walking and running.

As can be seen from the above picture, although the pressure on the knees is greater when running than when walking,But it takes less time to cause stress.. Generally speaking, the time for running to produce stress is only half of that for walking, because people have longer strides and shorter contact time between their feet and the ground.

The blue bar represents the stress time caused by walking.

The red column represents the stress time caused by running.

In the above experiment, the total pressure on Michael’s knees when he runs is smaller than when he walks.

Brewer said that these pressures are completely within the acceptable range of the human body, because the human body structure can fully load walking and running. Imagine if our ancestors couldn’t run, how could they survive the competition of nature?

Whether it is to avoid or chase prey, people need to use the skill of running, which has been used to this day.

Nevertheless, if you run in the wrong way, such as running too fast, running for too long, running on uneven or slippery ground, you may cause injuries.

After visiting a number of sports experts, Michael has mastered four major exercise truths:

1. Walking 10,000 steps slowly every day is better than walking 3,000 steps quickly.

2. HIIT for 2 minutes per week can effectively improve aerobic fitness.

3, it takes a short time to lift the dumbbell to fatigue, which can effectively strengthen the muscles.

4. Running won’t hurt your knees.

Michael’s next stop is to visit a physiologist, Professor Sirsa Osullevin. He wants to know why some people love running so much.

Professor O ‘Sullivan said that people will produce endogenous pheromones when running. This kind of substance spontaneously produced by the human body is very similar in structure to the alcohol in * *, which will excite.?Positive mood, increase appetite, bring pleasure..

Besides running, other exercises can also produce endogenous hormones, which explains why some people feel uncomfortable without exercise for a day. Because exercise can really make people happy. Professor O ‘Sullivan believes that "endogenous pheromone" is one set up by the body?Incentive mechanism to encourage exercise.

In order to let Michael witness the power of running, Professor O ‘Sullivan arranged for three runners to jog.

After running, the endogenous pheromone in participants’ bodies increased by 30% compared with that before running!

Professor O ‘Sullivan explained that the endogenous pheromone produced during this exercise is within a safe range and can make people excited to the right degree.

After reading "The Truth of Exercise", I was eager to try, and immediately did a 5-minute HIIT exercise, and sure enough, I immediately felt High.

It turns out that,Exercise can also be a simple and happy thing!Friend, you might as well try it!