A press conference made this new brand, which has just been established for more than a year, win the applause of the owners again after facing the trust crisis of the owners for more than half a year. Of course, many people say that this is just a promise to fulfill. The crotch that was once extremely embarrassing should really be explained to the owners, and this account of more than 20,000 owners has made them pay more than 300 million yuan in tuition fees.

Let’s look at the key contents announced by Krypton at this conference:

△ Qualcomm 8155 architecture cockpit, all car owners 0 yuan upgrade.

△ The new car introduces lightning switching function, and the dual-motor four-wheel drive model can cut off the front motor to realize power-saving driving with rear drive.

△ Intelligent anti-skid function upgrade, OTA comprehensive upgrade

△ A new version -ME version is launched, with a price of 349,000 yuan, which is 40,000 yuan cheaper than the top version of YOU.

△ Introducing smart Bluetooth keys, all car owners can get them for free.

As the first user of Krypton 001, I am undoubtedly excited. As for the excitement of other car owners, we can see that they have the same feelings as me from the extremely crowded app, the new travel app and the constant cheers at the press conference.

As the owner of Krypton 001, why are you a little excited this time?

After Weilai and Lantiu successively released the policy that old car owners pay to upgrade the 8155 chip, the pressure faced this time is unprecedented. The pressure is not a pricing strategy, nor is it the experience after 8155 optimization, but the car of the 820AP platform still has poor experience and bugs after many rounds of OTA, and the word-of-mouth crisis of extreme krypton is derived from this. If you choose to pay for the upgrade, users will obviously have the feeling of backstab.

Free 8155 upgrade is undoubtedly the best way to save word of mouth. And if the 8155 platform and the 820 platform coexist, there will undoubtedly be double pressure for the development of extremely krypton cockpit. Undoubtedly, it will be a more efficient choice to upgrade all the more than 20,000 kryptons to 8155, and only update one version of the system in the future.

It is reported that the cost of a set of 8155 control motherboard will come to about 2-3,000 yuan. At the press conference, Extreme Krypton also announced that the upgrade cost exceeded 300 million yuan. Extreme Krypton paid a high trial and error fee for this, but the word of mouth in return is undoubtedly more valuable. It will pave the way for the software team to focus on optimization in the future.

There is another point that you may overlook. The 8155 chip is also a necessary option for Krypton 001, because in the future, the high-order pilot-assisted driving ability of Krypton depends on the processing of perception by eyeQ5 chip, and the powerful display image processing of 8155 is also an element (vehicle display). Although 8155 does not participate in the algorithm of assisted driving, it will present the images of assisted driving in the cabin, and the computing power of 820 is obviously tight.

Therefore, whether from the user’s word of mouth, research and development costs and future driving assistance, this account is extremely clear, and this money must be spent, and this fee must be exempted.

About the experience of the 8155 car, we will also have a detailed video release soon.

The same situation as the previous smart cockpit was spit out is the assisted driving ability of the polar krypton 001. After the release of version 2.0 OTA in April, only ACC can provide polar krypton, and the single function and poor sense of body really can’t satisfy the majority of car owners.

In this OTA, the functions of LCC navigation assistance, antelope avoidance, matrix headlights and so on have been added. In addition, the previous AEB and FCTA pedestrian anti-collision functions have basically achieved L2-level assisted driving.

However, there are some regrets, for example, the rear blind spot reminder called by the majority of car owners is still not equipped, the auxiliary function of lighting and parallel line, and the ability to remotely enter and leave the parking space vertically promised by An Conghui before are still not equipped.

We will show you the specific experience of this L2-level assisted driving by video in these two days.

What I want to say here is that it seems that the assisted driving upgrade of Krypton 001 has no bright spot in the industry, but it also responds to the negative news of the previous cooperation between Krypton and Mobileye on the Internet.

Before, many people in the industry questioned eyeQ5′ s final driving assistance ability. Mobileye’s consistent black box OEM method represented extreme krypton and did not seem to take the initiative.

And Chen Qi, vice president in charge of intelligent driving research and development with Krypton (former founder of Huawei’s autonomous driving team and former minister of autonomous driving research and development department-what a big boss! In the communication, we learned that the cooperation between Mobileye and Krypton in eyeQ5 is not a simple OEM model, but the two companies jointly participate in the research and development of perception and algorithms and jointly promote the matching with Krypton 001.

The research and development progress of eyeQ5 has been delayed, and the test progress of Israeli R&D personnel and krypton engineers in Hangzhou has been affected by the epidemic, and personnel exchanges and experiments have been delayed to varying degrees. In order to solve this problem, Krypton has sent people to Israel, and people from Mobileye headquarters have also come to Hangzhou and Ningbo from Israel to work together to promote research and development.

Chen Qi said that Krypton’s current R&D team has a scale of 500 people, and the cooperation with Moileye has been carried out in an orderly manner. In the future, Krypton will indeed walk on two legs, and the cooperation with Mobileye will continue, and at the same time, it is also vigorously carrying out full-stack self-research.

He believes that Moileye is still the top autopilot solution company in the world, and hopes that everyone will maintain confidence in the next improvement of the assisted driving ability of Krypton 001.

I believe that Chen Qi’s presence will also give our riders a reassurance.

The focus of this conference is to launch a new version of ME, which can be understood as a simple version of YOU, dual motors, 100-degree battery, and cancel some high-end configurations (such as electric doors that have been criticized for a long time), with a price of 349,000 yuan. Combined with the lightning switching function just released by Krypton, this car can not only have the acceleration ability of 3.8 seconds in four-wheel drive, but also have the endurance ability of more than 700km in two-wheel drive.

Really fragrant, as an old car owner, I really envy it. I had to choose WE712 for battery life, but now, battery life and performance can be taken into account.

And the Bluetooth key, needless to say, the negative Bluetooth key of mobile phone has finally been freed this time, and it is also free.

Ok, let’s stop talking about this conference of Krypton 711. I haven’t sent a video about this experience yet, but I still hope to experience the 8155 car I just upgraded today and restore a "new" Krypton 001 to everyone as much as possible.

Not long ago, "Subject 3" exploded, and this heat is still fermenting, and it will undoubtedly become a footnote at the end of 2023. In domestic short video platforms, the number of topics played has reached nearly 12 billion; At the same time, "subject three" has also spread abroad, and foreigners of all colors can be seen dancing "subject three" almost everywhere on social platforms.

"Subject 3" is said to have started from a scene where many people were singing and dancing at a wedding in Guangxi. Some people think that it is called "subject three" because Guangxi people have to go through three exams in their lives: singing folk songs, nagging rice noodles and dancing, so they use the metaphor of driver’s license and call it "subject three". This kind of "birth" laid the keynote of "subject three"-a kind of creation from life and folk, which was unintentional, but the effect was unexpected. Today, we will talk about this unexpected explosion.

Dance has natural entertainment and appreciation. In all kinds of dance types, whether it is solo dance, duet dance or group dance, emotion and beauty can be conveyed in behavior and action, so as to achieve the purpose of entertainment and appreciation. "Subject III", with its unique dance form, has brought people richer experiences, such as ankle inversion, waist twisting, hip swinging and hand waving, which makes the dance younger, more dynamic and more entertaining. "Subject 3" doesn’t even belong to any kind of dance type, so you don’t have to stick to the specific dance posture, just stretch your limbs and twist your body at will; Don’t stick to the location, just follow the rhythm, feel it, and jump anytime and anywhere; You don’t have to stick to clothes, and you don’t have a sense of "disobedience" if you are casual or in a suit. This feeling of not sticking to traditional rules and constraints constitutes the simplest and purest happiness of "subject three", which makes people who jump happy and people who watch videos can also get a happy experience.

If happiness is the gene of "subject three", then the emotional resonance is the communication code that is constantly formed through the short video platform. Everyone can imitate, and everyone can participate. In recent years, whether it is the dubbing template of "My surname is Shi" and "My surname is Ha" that became popular on short video platforms, or the magic songs of "My Yunnan, Yunnan Nujiang", or the earlier "Jiangnan Style" and "Shoumai Culture", which has been in high popularity, it seems that there are all of them together with today’s "Subject 3". Yes, it is these earthy dance steps and slightly noisy music that have captured the psychology of people all over the world. While relaxing oneself and venting emotions, it also expresses a unique feeling and sense of belonging, and this resonance comes from life and focuses on every ordinary person.

In fact, "Subject 3" is a key, which opens a key to popular culture in the era of short video: there is no shortage of the form of spring snow and the content of Liba people. Today, when "Subject Three" becomes a hot stem of "brainwashing", this trend is gradually evolving into a grassroots fashion. When some people disdain that grassroots culture is full of strong local flavor, naturally some people praise it as "grounded", which is a kind of civilian culture and is loved by the public. Today, grassroots culture is no longer "difficult to be elegant". With the continuous popularization of short videos, where are the preferences of ordinary people and where are the hot spots? The choice of "grounding gas" has become the mainstream and has been respected and loved by more people.

The culture of a society, like a banyan tree, is flourishing with numerous drooping "breathing roots". And these "breathing roots" may come from the people, but also have interesting creations worthy of appreciation. They are grounded and can absorb the nutrients of life; They can breathe and breathe the fragrance of life. More importantly, they have propped up the tree of cultural prosperity and given cultural communication a new outlet and carrier. From this point of view, a limited carnival and a rational and inclusive view of local culture are the attitudes that should be taken today when multi-cultures blend.

As a well-deserved leader in the domestic leather industry, Great Wall pickup truck has ranked first in the sales volume of the same industry for 22 consecutive years. Its products not only have good sales results in China, but also are loved by consumers in overseas markets. Today, the cumulative global sales volume of Great Wall pickup truck has exceeded 1.8 million units, and its influence is self-evident. With the upgrading of Fengjun series, and the great wall gun, commercial and off-road pickup trucks, the great wall pickup truck is moving towards becoming the top three pickup truck brands in the world alongside Ford and Toyota.

On September 12th, the highly anticipated diesel 8AT for the Great Wall Gun passenger/commercial pickup truck was officially launched, completing the final puzzle of the Great Wall Gun Fuel Edition series. Since then, the Great Wall pickup truck will form a more powerful and complete product pedigree, which will continue to lead the pickup truck industry in China to a new high. So, what is the product strength of diesel 8AT for the Great Wall Gun/commercial pickup truck? Let’s take a look at its actual performance.

　

The exterior interior is the same as the gasoline version.

This time, we test-drive two cars, namely, the pickup truck diesel 8AT and the commercial pickup truck diesel 8AT, which have just been listed. In terms of styling interior, the new car has not changed compared with the current models on sale. The biggest change is that it has been equipped with a 2.0T diesel +8AT gearbox power combination. Therefore, this test drive only briefly reviews the appearance and interior design of the Great Wall Gun, focusing on the power system and driving experience.

In terms of configuration, there is not much difference between the Great Wall gun pickup truck and the commercial pickup truck. It has many high-end configurations such as 9-inch central control large screen, Bosch version 9.3 ESP, keyless entry/one-button start, tire pressure monitoring, reversing image, and the only boarding ladder at the same level, which ranks among the top in the domestic pickup truck industry. However, the commercial gun has reduced the configuration such as front radar, 360 panoramic image, L2 autopilot system and LCD instrument panel, further reducing the cost of the whole vehicle and making it more in line with the needs of commercial users.

In addition, the changeable rear seat form of the Great Wall Gun is also the characteristic that the cockpit is different from the previous pickup truck products. In the previous pickup truck models, the second row of the backrest or cushion can only be lifted up or down as a whole, which has great problems in the coordination of space utilization. However, the backrest and cushion of the second row of the Great Wall Gun can be lowered or lifted up according to the ratio of 4:6 and can be directly fixed, making the use of the rear space more convenient.

In a word, the exterior design and interior configuration of Great Wall Gun are quite excellent, which is not much different from middle and high-grade luxury. It has upgraded the overall product strength of domestic pickup trucks to a higher level, which is very suitable for the passenger demand of pickup trucks emerging in the domestic market, and can well meet the daily car demand of passengers, elite business people and private owners, taking into account the passenger business experience.

Diesel 8AT is stronger than gasoline.

The Great Wall gun passenger/commercial pickup truck diesel 8AT we test-drive is equipped with the same power system. The engine is a 2.0T diesel turbocharged engine of GW4D20M, with a maximum power of 120kW and a peak torque of 400 N m. The transmission system is matched with ZF 8AT manual transmission, and equipped with a four-wheel drive system with rear axle Eton electronically controlled differential lock. The overall hardware configuration is very attractive. The power system of the diesel version of Great Wall Gun is among the best in domestic pickup trucks, and it has the largest torque among domestic pickup trucks at present.mass productionDiesel pickup truck is also the first power system to push the torque of domestic pickup truck to 400N·m level.

This test drive mainly paves the road for the city, which is in line with the positioning of the Great Wall Gun Ride/Commercial Pickup, that is, the riding property is added on the basis of the utility demand of the tool car, so as to meet the high-value loading demand of the city merchants, such as wine, flowers, furniture, etc., and the household demand of the city residents, such as traveling and walking, etc., and show the dual-purpose characteristics of business and riding.

First of all, the driving experience of the diesel 8AT version of the Great Wall Gun passenger/commercial pickup truck is more exciting than that of the gasoline version. The low-torque property of the diesel engine and the adjustment of ZF 8AT gearbox make the Great Wall Gun behave more calmly than the gasoline version in the starting, acceleration and low-torque stages, with the power being stepped on, the output form is quite linear and soft, and there is not too much sense of suddenness and frustration. The adjustment of accelerator pedal and brake pedal is quite different from that of pickup trucks in the past, and the whole process is linear and efficient. With the continuous improvement and progress of Great Wall Gun models, the strength of accelerator pedal and brake and the sense of travel feedback are more biased towards passenger cars, and the light pedal and power output setback in the first test drive have been effectively improved, which can bring a good first impression to drivers.

The adjustment of the steering wheel strength of the new car is also in line with the positioning of the vehicle. The pickup truck for the Great Wall Gun is equipped with electric power steering as standard, and the steering feel is relatively light, but it does not lose the composure of a big car. The commercial pickup truck of the Great Wall Gun adopts the traditional hydraulic power steering. For the commercial version positioned for industrial and commercial use, this can effectively reduce the cost, at the same time, it can also increase the sense of control over the steering wheel and improve the stability of the vehicle during heavy transportation.

thatSecond, it must be said that with the growth of the Great Wall gun model, the Great Wall pickup truck has become more and more skilled in the configuration adjustment of this ZF 8AT gearbox. In the case of daily urban road driving, the gearbox upshifts actively, and it can be upgraded to the eighth gear at about 80km/h, and the speed is always maintained in the maximum torque output range of 1500-2500 rpm during this process, which can ensure the continuity of power. In the process of speeding up overtaking, this gearbox can also respond appropriately, and realize the power explosion by continuously downshifting. Although the downshifting process is still not as agile as that of a passenger car, it is quite excellent for a pickup truck.

And as the first domestic pickup truck product to adopt 8AT gearbox, the combination of Great Wall Gun 2.0T+8AT not only brought changes in power output mode to consumers, but also opened the prelude for domestic pickup trucks to approach passenger cars. Since then, various domestic pickup truck products exposed have taken 8AT gearbox as the main selling point, highlighting the position of the pioneer and leader of Great Wall Gun in the industry, and promoting the ride and internationalization of domestic pickup trucks.

Furthermore, the four-wheel drive system of the Great Wall Gun is also a commendable highlight. As we all know, the Great Wall Gun uses the TOD four-wheel drive of Borg Warner, that is, the torque on demand four-wheel drive. Many people think that this TOD four-wheel drive is timely and cannot provide the hard-core attributes of part-time 4wd, and is not suitable for heavy off-road and bad road scenes. In fact, this kind of cognition is biased and preconceived. part-time 4wd does have certain structural advantages, but the TOD four-wheel drive is not so unbearable, otherwise the Raptor, herdsman and Tyrannosaurus Ram 1500 will not adopt it.

Accord to that practical application, the intelligent four-wheel drive system is a special four-wheel drive mode between timely four-wheel drive and part-time 4wd. TOD system is usually driven by rear wheels, but when the road conditions change, the corresponding mode can be selected as needed to transmit torque to the front wheels to provide sufficient grip. TOD is faster and more accurate than manual part-time 4wd, and more cost-effective than full-time four-wheel drive system. At the same time, intelligent four-wheel drive is also the development direction of the automobile industry in the future. We recognize the classics of part-time 4wd system, but we also need to recognize the changes brought by the TOD four-wheel drive of Borg Warner.

Compared with timely four-wheel drive, TOD four-wheel drive provides 4L and 4H modes, which can realize driving in complex road conditions. Take the Great Wall Gun as an example. The pickup truck for the Great Wall Gun and the commercial pickup truck have four modes: 4L, Sport, Economy and Standard. The off-road pickup truck of the Great Wall Gun has three additional driving modes: snow, mud and sand. Although there is no clear 4H mode, six special driving modes except 4L can provide 4H equivalent effect and full-time 4WD effect through comprehensive regulation of engine, gearbox and 4WD system, not just adjusting the throttle response. Moreover, it is more subdivided according to the specific road conditions, which is not as fixed as the 4H in part-time 4wd. It is more effective than the four-wheel drive intervention in time, which can be said to be very simple and convenient, and is suitable for novice drivers and wider users.

The hydraulic locking of multi-disc clutch is the same. The characteristic of Ford Raptor and Ram 1500 Tyrannosaurus Rex is that there is a traditional 4H mode for everyone to choose from. Therefore, the TOD four-wheel drive of Bogwarner is relatively reliable as a whole, and it is not necessary to worry too much about the overheating problem that the majority of riders are worried about. Its durability is trustworthy. Of course, if you take the Great Wall Gun pickup truck and commercial pickup truck to cross-country, you really need to be cautious, because compared with the Great Wall Gun off-road pickup truck, the main scenes of passenger and commercial models are still urban sections and poor.

In addition, the quietness of the GW4D20M diesel engine carried by the Great Wall Gun is also quite commendable. The sound insulation performance of the Great Wall Gun diesel 8AT model is quite excellent, and the engine noise control is in place. It is difficult to intuitively feel that this is a diesel vehicle when sitting in the car. This has been reflected in the previous test drive of the Great Wall Gun commercial pickup diesel 6MT model, and it will only be felt that it is a diesel vehicle when it is occasionally accelerated at medium and low speeds and parked.

Finally, the diesel version launched this time also adopts the suspension system of the models currently on sale. The pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear multi-link integral bridge-type dependent suspension, and the commercial pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear leaf spring. Multi-link rear suspension can make it have better performance in comfort, which is also a major feature of the pickup truck for the Great Wall Gun, while the leaf spring rear suspension conforms to the positioning and use of the commercial pickup truck for the Great Wall Gun. There is not much difference between them in specific driving experience, but the biggest difference lies in the different degree of bumps.

And on the new car listed this time, we can see that the Great Wall pickup truck has reinforced the trailer hook of the Great Wall Gun, and the reinforcement scheme can be said to be quite reliable. We have also made corresponding explanations and reports before. The Great Wall pickup truck also stuck a trailer hook usage specification on the driver’s side, which can help the owner to better use the trailer hook for rescue, which is very intimate.

Write it at the end

The Great Wall pickup truck has always been original, putting quality first, and the propaganda slogan is "Let the pickup truck become popular", and the real basis for opening the pickup truck in spring is a product with good product strength and strong reliability. The Great Wall Gun is indeed superior to the same level products in terms of configuration, interior, appearance design and power. It is in the leading position in terms of high-grade sense and scientific sense, but it can be called a good car. Compared with Ford Raptor and Toyota Hyrax, the Great Wall Gun passenger/commercial pickup truck diesel 8AT model has been launched, and the Great Wall pickup truck product line has been improved and enhanced. In the future, the Great Wall pickup truck will try to subvert the international market structure with greater strength and become a veritable one.

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

　　Cctv newsAccording to the website of the General Administration of Market Supervision, in 2022, the national market supervision departments received a total of 29.4077 million consumer complaints, reports and inquiries through the national 12315 platform, telephone, fax and windows, a year-on-year increase of 23.5%. Among them, there were 13,103,800 complaints and 4,722,300 reports, which saved economic losses of 4,519 million yuan for consumers and effectively protected their legitimate rights and interests. It mainly presents ten characteristics:

　　First, the acceleration of consumer complaints, the recovery and expansion of consumption needs balanced development.

　　From the trend of the past three years, due to the cross-regional expansion of platform economy, the cross-regional flow of population capital and the cross-regional allocation of market factors, the consumption of Guangdong, Zhejiang, Shanghai and Beijing is accelerating. There is a positive correlation between the number of consumer complaints and the level of consumer activity. The proportion of consumer complaints in the four provinces and cities in the country has increased from 31.8% in 2020 to 45.16% in 2022. To some extent, the accelerated gathering of consumer complaints reflects the unbalanced development of the supply side of consumption, so it is necessary to further restore and expand consumption in the central and western regions and promote higher quality and more balanced development.

　　Second, recover the loss of over 10 billion yuan, boost confidence and release vitality.

　　In the past three years, in the face of the impact of the epidemic, the downward pressure on the economy and the impact of the international situation, improving the consumption environment, stabilizing consumption and promoting consumption have become important supports for stabilizing the economic market and safeguarding people’s livelihood and well-being. Market supervision departments at all levels have handled a total of 74.5229 million complaints, reports and consultations, recovering economic losses of 14.472 billion yuan for consumers, effectively defending consumers’ legitimate rights and interests, and protecting consumption power and economic endogenous motivation. We will strengthen the maintenance of commodity services concerned by the masses. For example, the mediation success rate of fiber products, medical devices, production, maintenance and repair services has increased significantly compared with the previous year, with an increase of 15.51, 13.15 and 12.26 percentage points respectively.

　　Through the continuous evaluation of "five-level circular linkage", the disposal efficiency of the national 12315 platform has been greatly improved. The timely handling rate of complaints and reports was as high as 98.99%, an increase of 12.55 percentage points; The highest satisfaction of the masses is 4.74 points (out of 5 points). At present, the platform has accumulated 16.0108 million registered users, with an average annual growth of 3 million, and has become a consumer rights protection platform trusted by the people.

　　Three, rapid response, strong disposal, complaints and reports of epidemic-related materials fell rapidly.

　　After the promulgation of "Article 20" and "New Article 10", the focus of epidemic prevention shifted from prevention and control of infection to medical treatment. The demand for epidemic-related drugs and medical supplies surged, the supply was not smooth, the price fluctuated abnormally, and product quality problems frequently occurred. At one time, the number of related complaints and reports increased by spurt. From November 10, 2022 to the end of 2022, the national 12315 platform received 241,100 related complaints and reports, up 3.88 times year-on-year, 2.95 times quarter-on-quarter, and the highest peak reached 19.5 times. Among them, there were 141,800 complaints and 99,300 reports, recovering economic losses of 4,981,700 yuan.

　　The market supervision department responded quickly, launched a special campaign to stabilize the price and guarantee the quality of epidemic-related drugs and medical supplies at the first time, promptly checked the complaints and reports of epidemic-related drugs and medical supplies, and fully protected the health and safety of the people, with a total of 12,900 cases filed. As of February 10th, the reports on epidemic-related prices, unfair competition and advertisements, online transaction supervision, product quality, and the production and circulation of drugs and medical devices have dropped by 99.14%, 87.87%, 73.89%, 88.35% and 87.79% on an average daily basis, and the demands for epidemic-related drugs and medical supplies have returned to daily life, and the market order tends to be stable.

　　Fourth, the downward pressure on the economy has increased, and after-sales problems such as non-delivery and non-refund have become more prominent.

　　In 2022, the national market supervision department accepted 13.1038 million consumer complaints, a year-on-year increase of 43.84%, and the growth rate was enlarged compared with 2021. From the complaints, there were 2,987,000 pieces of quality, 2,489,600 pieces of after-sales service, 1,159,100 pieces of contract and 1,090,600 pieces of food safety, accounting for 58.96% of the total complaints. Among them, the problem of after-sales service grew fastest, and the masses reflected it most strongly, with a year-on-year increase of 57.67%.

　　After-sales service status is directly related to operators’ confidence and expectation. Affected by the epidemic, the problem of after-sales service has been highlighted. Consumer demands mainly focus on non-refund, non-delivery, non-performance of the "three guarantees" commitment, non-implementation of the seven-day unreasonable return obligation, and untimely delivery. From the perspective of commodity categories, it is mainly concentrated in mobile phones, shoes, coats, furniture and automobiles, accounting for 25.61% in total; Printed matter, dairy products, computer peripherals, air conditioners and luggage increased by 154%, 120%, 98%, 98% and 90% respectively.

　　Fifth, the proportion of commodity complaints increased, and the consumption of new energy vehicles was short-lived.

　　In 2022, the national market supervision department accepted a total of 8,623,200 commodity complaints, accounting for 65.81% of the complaints, up 4.37 percentage points from the previous year; There were 4,480,600 service complaints, accounting for 34.19% of the complaints. The increase in the proportion of commodity complaints reflects the prominent product quality problems under the downward pressure of the real economy. Among them, the top complaints are: ordinary food, clothing, shoes and hats, household items, household appliances, transportation and communication products, accounting for 58.43%. The top service complaints are: catering, accommodation, sales, Internet services, culture, entertainment and sports, beauty salons and baths, accounting for 46.37%.

　　It is worth noting that with the rapid increase in the penetration rate of new energy vehicles, consumers’ requirements for quality are also constantly improving. In 2022, the platform received 16,000 complaints and reports about new energy vehicles, a year-on-year increase of 62.84%. Among them, contract problems, quality problems and false propaganda problems grew rapidly, increasing by 126.33%, 77.35% and 75.65% respectively. Consumer demands focus on: imperfect after-sales service, failure to fulfill the "three guarantees" commitment; Sudden flameout, oil leakage, abnormal engine sound, brake steering failure and battery module damage during driving; Publish false information, induce consumers to sign unfair format clauses, and reduce the responsibility of car companies.

　　Six, new consumption hotspots are constantly emerging, and the accompanying consumer disputes are rising.

　　In recent years, "new consumption" is becoming the "accelerator" of economic development. While meeting the diversified needs of consumption, some new situations of infringement and new problems of rights protection are gradually exposed, reflecting the new pain points of consumer rights protection.

　　In 2022, new model problems such as digital collection (NFT) rose, making supervision more difficult, with 59,700 related demands (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price gouging, high handling fees, and arbitrary closure of consumer accounts. Under the craze of "blind box", consumer demands reached 41,400 pieces, up 61.72% year-on-year. IP cross-border co-branded products set off a buying frenzy, with 38,100 related demands, up 66.96% year-on-year. Some merchants took the opportunity to raise prices, but the problems of uneven product quality, fake and shoddy products, delayed delivery and lack of after-sales service were outstanding. Behind the fiery outdoor sports such as camping, the demands for sunscreen products and mosquito-repellent products increased by 99.12% and 149.62% respectively. Ice and snow sports are popular, but the related demands are as high as 8677, up 60.51% year-on-year. The quality problems such as ski clothes and skis are outstanding, and the tickets, deposits and safety issues of ski resorts need urgent attention.

　　Seven, online consumption continues to escalate, and consumer satisfaction still needs to be improved.

　　With the continuous development of e-commerce in China, the epidemic situation catalyzes online consumption habits, and the online shopping field ranks "half of the country’s consumers’ demands". In 2022, the online shopping demand increased by 56.38% year-on-year, which mainly has three characteristics:

　　(1) The format of "cloud consumption" has expanded rapidly, and complaints have grown rapidly.

　　Various "cloud consumption" modes, such as live delivery, cross-border e-commerce, fresh e-commerce, online shopping, online entertainment, and private kitchen customization, have emerged, which has become a bright spot in the growth of weak consumption last year, but related demands are also rising. There were 220,900 requests for live broadcast with goods, up 1.15 times year-on-year and 5.01 times higher than that in 2020. There were problems such as no products, shoddy products and false propaganda. Cross-border e-commerce demands were 334,500, up 42.63% year-on-year and 1.47 times higher than that in 2020. The problems of negative after-sales service, failure to fulfill warranty commitments and counterfeiting of overseas products were prominent.

　　(B) There are many new types of price fraud, and supervision and law enforcement are facing new challenges.

　　Technologies such as big data algorithm of platform economy improve transaction efficiency, and it is also easy to induce new price fraud. The online shopping price demand was 106,700 pieces, up 99.03% year-on-year, which mainly included the problems of killing big data, changing trading conditions in real time, "marking low and closing high", concealing preferential threshold conditions, and the preferential treatment for non-members was greater than that for members, which brought higher challenges to the price supervision and law enforcement in the platform economy field.

　　(C) Video membership service routines, consumer experience needs to be improved.

　　At present, paid members have become the "standard" of video websites, but there is a lack of "standard" of member services, with 8534 related demands, up 103.82% year-on-year. The problems reflected by consumers mainly focus on: unreasonable advance on demand, suspected of repeated charges; The "free advertisement" is not honored, and the video is inserted with advertisements; The prompt of automatic renewal is not obvious, the way of cancellation is difficult to query, and consumers are easy to buy by mistake. Others rely on word games such as adjusting fees and changing rights to make up for losses and reduce users’ trust.

　　Eight, "ODR" continued to expand, and diversified solutions to disputes steadily improved.

　　Market supervision departments have vigorously promoted the construction of online consumer dispute resolution (ODR) mechanism, and the success rate of settlement and consumer satisfaction have made steady progress. 114,000 ODR enterprises have been developed in various places and settled in the national 12315 platform, and 3,094,800 disputes have been directly negotiated with consumers online. Compared with the traditional administrative mediation method, the average processing time is 7.69 days, which is greatly reduced by 14.2 days; The success rate of reconciliation increased by 11.25 percentage points; Covering 97% of cities, an increase of 2.36% over the previous year, fully releasing the institutional innovation advantages of ODR. On the whole, ODR’s social influence is constantly expanding, and the enthusiasm of market participants for voluntary participation is constantly improving, which has made a useful exploration for diversified solutions to consumer disputes and social co-governance.

　　Nine, "sunshine" consumer complaint information, effectively strengthen the source of governance.

　　The General Administration continued to promote the publicity of consumer complaint information, formulated a publicity system and built a publicity system, and launched pilot projects in some cities in Jilin, Guangdong, Sichuan and Xinjiang from November 2022. At present, 20,817 complaints from 14,114 enterprises have been publicized, effectively strengthening social supervision and credit constraints, and improving the transparency of the consumption environment, the integrity of operators and the satisfaction of consumers. After publicity, the success rate of complaint mediation in the pilot area increased by 8.39 percentage points compared with that before publicity and 5.97 percentage points compared with the same period of the previous year; The average complaint settlement time was 11.77 days, 2.17 days faster than the same period of the previous year; The consumer evaluation was 4.8 points (out of 5 points), 0.1 points higher than before publicity.

　　X. Complaints and reports have become an important channel for discovering illegal clues, and the social supervision role of consumers continues to emerge.

　　Consumers actively played the role of social supervision. In 2022, they reported 4,722,300 illegal clues to the market supervision department, up 40.34% year-on-year, including 2,027,300 illegal advertisements, 723,100 violations of consumers’ rights and interests, and 341,800 illegal food safety behaviors. Judging from the increase, reports of unfair competition, trademark violations and online trading violations all increased by more than 60% year-on-year.

　　Market supervision departments adhere to the people’s livelihood orientation, strengthen the analysis and judgment of complaints and reports, and severely investigate and punish violations of laws and regulations according to law. 281,100 cases were filed for reports of illegal advertisements and false propaganda; 63,000 cases were reported and filed against violations of consumers’ rights and interests, mainly involving the sale of products that do not meet safety requirements, counterfeiting and cheating consumers; 48,700 illegal reports on food safety were filed.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.

Schwarzenegger and Hamilton

1905 movie network news On July 18th, North American time, Arnold Schwarzenegger, linda hamilton, director tim miller and many other masters brought their new films (provisional translations) to SDCC Comic-Con. In addition to a brand-new behind-the-scenes production special, the Terminator crew also announced that edward furlong, who plays kate connor in the film, will return to play in the headquarters for the first time.

In this special edition, directors tim miller, Schwarzenegger and linda hamilton appeared in turn to recommend the highlights of the film for fans. The whole film continues the hard-core fighting style of the series, and has been upgraded on this basis. Various blasting melee scenes are dazzling and shocking. Although James Cameron was absent from the event, in the special edition, Cameron said that the latest Terminator would bring "adrenaline rush" to the audience, and "Card God" also praised director tim miller for filming the original style of the series.

Terminator: Dark Fate also announced another heavy news in SDCC activities: edward furlong, the actor who plays the young kate connor in Terminator 2: Judgment Day, will return to Terminator: Dark Fate this time. This is the first time that edward furlong has returned to star in this series of films after Terminator 2.

Creative group photo

In Terminator: Dark Fate (tentative translation), Arnold Schwarzenegger, the soul figure, made a heavy return as the "Terminator T-800" for the sixth time. Linda hamilton will once again play the role of Sarah Connor, the first female host. As the "father of the Terminator", Cameron is the screenwriter and producer himself. The reunion of the series of golden triangle also makes this terminator’s latest work more exciting.

Schwarzenegger

In this SDCC activity, Arnold, who is about to celebrate his 72nd birthday, is full of energy, not only in a good mood, but also praises the SDCC comic exhibition as a good place to promote movies. And linda hamilton, the heroine, is still in excellent spirits. At the event, Linda was domineering, and she kissed the "governor" on her own initiative, causing an uproar. I wonder if the two of them will join hands to fight against the villains again.

Mackenzie davis, a former actor, plays the biochemical Grace in Terminator: Dark Fate, protecting Dany, a dark-haired girl played by Natalia Reyes. Mackenzie spoke highly of linda hamilton in the interview. When asked who would win the battle for the actress in the cast, Mackenzie replied without hesitation; "Linda will win because she has a strong inner spiritual strength."

Mackenzie Davis

It is reported that Terminator: Dark Fate (temporarily translated) follows Terminator 2: Judgment Day in the plot and forms Cameron’s orthodox Terminator Trilogy together with the first two films. The film will be released in North America on November 1, 2019. I believe that it will once again set off a classic frenzy, which will bring new shock and emotion to thousands of fans.

　　BEIJING, July 30 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued opinions on strengthening and standardizing the internship management of ordinary undergraduate colleges. The opinions pointed out that universities and internship enterprises should provide students with necessary conditions and a safe and healthy environment. Students should not be arranged to practice in entertainment places, and they should not charge students fees in violation of regulations, and they should not detain their property and certificates.

　　In recent years, with the joint efforts of universities, government agencies, enterprises, institutions and social organizations, the integration of Industry-University-Research has been deepened, and the internship of college students has been carried out steadily and the quality has been improved steadily. At the same time, some colleges and universities still pay insufficient attention to practice, insufficient investment in practice funds, irregular practice base construction and inadequate practice organization and management, which affect the overall improvement of talent training quality to some extent. In order to further improve the quality of practice and effectively safeguard the legitimate rights and interests of students, schools and practice units, the Ministry of Education put forward relevant opinions on strengthening and standardizing the practice management of ordinary undergraduate colleges and universities.

　　The opinion mentioned that it is necessary to fully understand the significance of internship and accurately grasp the requirements of internship in the new era.

　　In addition, the opinion said that the internship teaching arrangement should be standardized from four aspects. First, strengthen the construction of practice teaching system; The second is to arrange the organization form of internship reasonably; Third, scientifically formulate the internship program; The fourth is to choose a good practice instructor.

　　The opinion also pointed out that it is necessary to strengthen the organization and management of internship. Colleges and universities should work out internship plans together with internship units, clarify internship objectives, tasks, assessment standards, etc., and jointly organize and implement student internships. Practice instructors should do a good job in training students, track and guide students’ internship on the spot, check students’ internship, deal with problems in practice in time, and do a good job in internship assessment. It is strictly forbidden to entrust intermediary agencies or individuals to organize and manage students’ internship on their behalf.

　　According to the opinion, colleges and universities should conduct on-the-spot investigation and evaluation before determining the internship unit, and after determining that the internship conditions are met, they should sign a cooperation agreement with the internship unit to clarify the rights, obligations and management responsibilities of both parties. If the cooperation agreement is not signed according to the regulations, no student internship may be arranged.

　　The opinion also said that it is necessary to strengthen the management of student education. Colleges and universities should do a good job in safety and discipline education and daily management of students. Practice units should do a good job in students’ safety production and professional ethics education. Students should respect the practice instructors and on-site technicians, abide by the rules and regulations and labor discipline of the school and the practice unit, keep the secrets of the practice unit, and obey the on-site education management.

　　At the same time, we should do a good job in protecting students’ rights and interests. Colleges and practice enterprises should provide students with necessary conditions and a safe and healthy environment, and may not arrange students to practice in entertainment places, charge students fees in violation of regulations, or detain students’ property and certificates. Before the internship, colleges and universities should buy internship liability insurance or personal injury accident insurance for students.

　　In addition, it is necessary to strengthen the management of on-the-job and on-the-job practice. On-the-job and on-the-job practice is an essential practical link to cultivate applied talents, and all colleges and universities should organize it scientifically and implement it according to law. Strictly sign the internship agreement among schools, internship units and students, and clarify their respective rights, obligations and responsibilities. Strictly abide by the regulations on working hours, rest and vacation. Unless there are special requirements for clinical medicine and other related majors and internship positions, the working hours shall not exceed 8 hours per day and 44 hours per week, and overtime and night shifts shall not be arranged. In order to protect the rights and interests of internship students to obtain reasonable remuneration, the labor remuneration shall not be lower than 80% of the salary standard for probation period of the same post in principle. In order to protect the legitimate rights and interests of minors, students under the age of 16 may not be arranged for internship.

　　The opinion also mentioned that it is necessary to improve the work responsibility system and strengthen the construction of practice bases. Colleges and universities should continuously deepen the integration of production and education, vigorously promote the construction of practice bases, and encourage the construction of comprehensive, open and shared practice bases that meet the needs of multi-disciplinary practice. Support qualified provincial education administrative departments and universities to strengthen the construction of internship information, establish an internship information management platform, realize the docking of internship demand information between schools and enterprises, and strengthen the whole process management of internship. Support colleges and universities to strengthen the application of modern information technology and virtual simulation technology in practice, and encourage the development of corresponding virtual simulation projects to replace on-site practice that cannot be carried out due to factors such as production technology and technological process.

　　The opinion also pointed out that colleges and universities should increase the input of internship funds to ensure the basic needs of internship. We should actively strive for the support of internship units, reduce the cost of internship and ensure the quality of internship.

　　Finally, the opinion emphasizes strengthening the supervision of internship work: the provincial education administrative department should strengthen the supervision of internship work in colleges and universities, focusing on monitoring whether the internship links in the undergraduate training program are scientific and reasonable, whether the internship organization and management are standardized, whether the safety and legitimate rights and interests of students are guaranteed, whether the internship funds are sufficient, and whether the internship effect reaches the predetermined goal. Commend universities with solid internship work and remarkable achievements in internship teaching reform and research. Investigate and deal with violations in the internship process in a timely manner. For schools and places with poor supervision, frequent problems and strong social repercussions, it is necessary to interview relevant responsible persons, urge them to implement the main responsibility, and conduct informed criticism within a certain range.

The writer of this article is the writer @ 中中中中中中中中.

Lazy and greedy, do not love labor, only love movies.　

Last weekend, two hardcore movies were discussed by everyone.

One is Wei Jiahui+Liu Qingyun’s hot police and bandit suspense film Detective Wars, and the other is the annual Chinese-language horror film Curse that many fans are looking forward to.

"Curse" is a very lively movie both inside and outside the play. It is adapted from the true story of a six-mouth evil in Kaohsiung. The trailer was taken off the platform because it was too scary.

When it was shown in Taiwan Province, China, some viewers fled the cinema in fear, and some went to the temple to worship God after watching it. In the same period, the box office topped the Hollywood blockbuster "New Batman", ranking first at the box office of Taiwan Film this year with a score of NT$ 170 million.

With such a stunt, the appetite of mainland fans is naturally lifted high, and even known as "the best Chinese horror film of the year."

However, after the "curse" was launched, it was scolded by the hot search.

Not for anything else, just because of "bad luck."

Is "The Curse" really horrible or unlucky? Xiaowan has helped everyone to check the film. The front part is "high energy" and timid.

"Curse" strung together a curse spanning six years with two timelines.

Six years ago, if a man and his boyfriend and friends formed a "ghost squad" to explore the mysterious village. The whole village is wrapped in a strange and mysterious atmosphere. Everyone greets with strange gestures and worships strange evil spirits.

Boyfriends and friends broke into the "absolutely forbidden tunnel" and died on the spot, and the villagers also died. If the pregnant man was lucky enough to survive, he left here in a state of mental breakdown.

Six years later, Ruonan, who returned to normal, got her daughter’s right to care, and the mother and daughter started a new life. But strange things have happened one after another, and my daughter has symptoms of evil.

If the man runs around for his daughter, but more innocent people suffer, she finally decides to go back to the source of fear-the tunnel in the forbidden area of cults to find out.

On the surface, the horror elements in The Curse are nothing new, but a combination of "Death in a Forbidden Area", "Curse-ridden" and "Strange Death", with the tearful affection elements of "Motherly Saving Women".

But is the "Curse" really about the story of "the great mother is eager to love her daughter and return to the forbidden area PK evil spirit"?

Not necessarily.

There are many contradictory scenes and details in the film. The biggest doubt is: When did the man know about the evil god The Secret Behind? Six years ago or six years later?　

We can interpret this film in a different way, which may break the existing story about "maternal love".

Formally, The Curse also belongs to the popular screen/desktop movie in recent years, which is constantly switching between mobile phone screen, computer screen and video recording in the monitoring room.

Most of the curse content is if the man is explaining it to the screen, and this first-person narrative is actually mixed with many subjective elements.

Through the screen, we saw a novice mother who often "does bad things with good intentions", and she unconsciously felt sympathy and pity.

But what if the man lied? What if we see what she wants us to see?

What if it was all a scam from beginning to end?

The Curse has both positive and negative interpretation space. It depends on the audience’s understanding that loving mother/evil mother, saving women/sacrificing, breaking spells/unsealing evil spirits.

As early as the beginning of the film, "The Curse" implied by the running direction of the Ferris wheel and subway that "our thoughts quietly shape the world". The world is what you think.

The biggest controversy surrounding the curse is: bad luck.

Why did the audience feel unlucky, and even this topic was once hotly searched.

The first is the immersive fear brought by Chinese horror.

Japanese, Korean, European and American horror films are still separated by a layer, and ghosts that can only be hit by crossing the ocean cannot induce the sense of sight of domestic audiences. Taiwan Province horror movies are different. Everyone has the same root and the folk culture looks familiar.

There are two kinds of horror elements in the curse: foreign elements and Chinese elements. The former includes insects, antennae, secret fear and jumpscar; The latter includes folk customs, feudal superstitions and Chinese binding.

Although the former is scary, it will be forgotten after seeing nausea; It is the latter that really goes deep into the bone marrow and causes association.

Whispering the mantra "Fire Buddha Xiu Yi" and "Heart Sa Baa" which can be seen everywhere, strange cult totems can also find similarities in murals;

There are common spells and exorcism rituals in feudal times; There are also ancient altar offerings, swaying dim red lanterns, and hairy clay dolls in the ancestral hall, which can understand the essence of Chinese horror.

Have to sigh with emotion, Taiwan Province horror movies have a way of holding Chinese horror. It is a trend in recent years to combine folk elements with stories of evil spirits, and it is also an opportunity for Taiwan Province horror films to revive. The previous "Little Girl in Red" series and "Zongxie" also exploded for similar reasons.

Little girl in red 2

The second reason for bad luck is that the audience feels offended.

Watching traditional horror movies, we usually stand in the perspective of God and overlook the tricks of the characters in the film. Although the people in the film have no idea about their own situation, we know in advance that there are ghosts of the dead, and we treat them with a sense of superiority from an omniscient perspective.

"Curse" uses screen narration, which is equivalent to the audience standing in the second perspective and having an equal dialogue with the characters in the film, which is easy to produce immersion.

So when we read the spell after Ruonan at the end of the film, we found ourselves cheated and became a part of the curse.

When the audience realizes it, people will naturally feel annoyed. The subtext is "The director actually dragged us into it" and "The dummy actually lied to the real person".

This kind of "offense" to the audience is not new, and it has also appeared in other horror films before.

The most classic is the video of Sadako’s death in "The Ring of Midnight". People who watch the video will die strangely within 7 days, and if they pass it on to others, they can hand over bad luck.

There are also pirated videos in "Ghost Will Show". It is said that anyone who sees the death of Fusang (the film in the film) will be killed by a female ghost. Of course, the characters in the play saw it, and so did the audience outside the play.

In Truth or Adventure, there is also a bridge that releases videos to video websites. In this way, the protagonist group allows more people to share the devil’s sanctions.

"Curse" should refer to the above films and set up a bridge that offends the audience. From the perspective of communication, this stunt is quite memorable, which is really conducive to the wide spread of the film.

Its essence is no different from old terrier’s "If you don’t forward it to X people within X hours, you will …", so you don’t have to feel unlucky or unlucky.

Don’t be afraid, there is also a curse letter in Legend of Wulin.

Returning to the film itself, The Curse is a Chinese horror film worth watching with acceptable quality.

The greatest advantages and disadvantages of The Curse are related to the screen narration.

On the one hand, with the help of large and small screens, it builds a horror experience with a strong sense of immersion and interaction, and all the scary pictures seem to happen in front of us.

On the other hand, in order to pursue the consistency of the form before and after, the film also added a screen where it is not necessary to use the screen narrative, which is not as good as the semi-screen narrative of the Female Ghost Bridge.

The Curse has brought many amazing highlights, but there is still a lot of room for improvement. Kevin Ko, a new generation director, also has ambitions and plans to devote himself to it.

When he was a student, he filmed a small-budget horror short film "Ghost Print", the first feature film was the slashing thriller "Fatal Party", and in his early works, there was a doomsday counterattack related to the doomsday element, which was enough to see his interest.

In the past ten years, he has not produced much, and he is out of the category of horror. The Adult 2, the Emergency of Getting Off the Bill and the Budaoxia, which were filmed in the mainland, can only be regarded as unsuccessful commercial comedies.

From the beginning of "The Curse", Kevin Ko returned to the old line of horror films. The win-win box office reputation of "Curse" gives him confidence to promote the follow-up films of the same type.

In addition to Curse 2, which features a girl and a boy, Kevin Ko also intends to open a "one-word movie universe" based on the real events in Taiwan Province.

Maybe, there will be the next explosion in the follow-up new films "Pickling", "Sleeping", "Even" and "Burial" of "One Word Movie Universe".

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