Nowadays, with the gradual increase of the market share of new energy products, major car companies have also accelerated the layout of this market. For example, Dongfeng Honda is about to launch a brand-new independent brand of new energy; Hyundai wants to join hands with BAIC Group to develop electric vehicles; Volkswagen cooperates with Xpeng Motors to develop pure electric vehicles.

It has to be admitted that joint venture brands have been involved in the "spring tide" of new energy. Volvo, as a luxury brand that laid out new energy routes earlier, also began to speed up on the road of full electrification. Recently, Volvo officially announced that it will stop production of diesel vehicles in early 2024. This means that it is a step closer to achieving full electrification. At the same time, Volvo will become the first mainstream traditional manufacturer to completely abandon diesel vehicles.

It should be noted that until 2019, diesel models will still be Volvo’s main market in Europe. With high reliability, low noise and low fuel consumption, Volvo’s diesel models are widely recognized in the European market. However, according to relevant data, with the rise of new energy vehicles, the market share of Volvo diesel models has also dropped from 50% in 2015 to 14.1% in July 2023.

Previously, Volvo Cars said that by 2030, the company plans to sell only all-electric vehicles; By 2040, the goal will be to become a carbon neutral company. Volvo’s decision to stop production of diesel vehicles has made people full of confidence in Volvo’s future new energy development.

In addition, Volvo sold its shares in the internal combustion engine development company as early as last year, saying that it would not invest any more money in new internal combustion engines. Moreover, Jim Rowan, CEO of Volvo, said: "Electric powertrain is our future, and the company is fully focused on building a series of superior and pure electric vehicles to meet all the expectations of customers for Volvo." It is not difficult to find that Volvo’s determination to transform into electricity is great.

Not only that, Volvo will launch two pure electric SUVs in the next few months, namely Volvo EX90 and EX30, to meet consumers’ demand for Volvo’s new energy products. At the same time, Volvo also announced in August that Volvo EM90, Volvo’s first pure electric luxury MPV, will be launched in the world on November 12th this year, and the reservation in Chinese mainland will be started simultaneously.

Known as "the safest and most secure pure electric SUV ever", Volvo EX90 appeared in the domestic market as early as April this year, and the new car will be listed in China market in 2024. It is reported that the Volvo EX90 is based on the Volvo SPA2 platform and has a good performance in terms of performance.

Another luxury pure electric small SUV, Volvo EX30, also made its world debut as early as June this year. The car is priced at 34,950 US dollars (about 249,000 yuan) in the US market and 36,000 euros (about 274,000 yuan) in the European market. In the China market, the pricing of Volvo EX30 may be more "people-friendly". Volvo EX30 is built on the vast architecture platform of Geely SEA, and smar Elf #1 is also from this platform.

As Volvo’s first pure electric luxury MPV, Volvo EM90 is built on the vast architecture platform of Geely SEA. It is expected to be driven by dual-motor four-wheel drive, and is expected to be equipped with ternary lithium batteries and the latest Kirin batteries. The pure electric cruising range is expected to be around 800km.

In the eyes of Volvo CEO Luo Wenjin, electric power systems are superior to internal combustion engines. They produce less noise, less vibration, lower maintenance costs for customers and zero exhaust emissions. Therefore, whether from the point of view of consumers’ later consumption or Volvo’s goal of coping with climate change, electric vehicles are the best choice.

In the era of fuel vehicles, Volvo is the leader of automobile safety. In the new energy era, Volvo will sublimate safety into new energy vehicles and become the "leader" of new energy vehicle safety. You know, as early as April this year, Volvo released the World Tree Intelligent Security System, which combines the trend of electrification and intelligence to realize the inheritance and evolution of security.

Write it at the end

The debut of Volvo EX90 and Volvo EX30 indicates that Volvo has begun to accelerate on the new energy track. The suspension of diesel models is Volvo’s determination to fully electrify the outside world. Next, Volvo EM90 will be unveiled soon, which further enriches Volvo’s new energy product matrix.

(This article was originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, author: Xia Mu)

　　[car home Information] The 2024 Beijing Auto Show has officially entered the public day. As a huge event in the automobile circle, more than 200 new cars are competing for beauty at this auto show. In order to let you know more about many popular cars in this auto show, this auto show observation brings you the hottest 10 new energy cars during the auto show.

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◆ Xiaomi SU7

　　If we say which brand has the highest attention and the largest number of people waiting in line at the booth, it must be Xiaomi booth and (|). On the day of the auto show, Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked and 5,781 units had been delivered. It is understood that among lock users, female direct buyers account for 28%. According to preliminary research, considering gifts or purchases for family members, it is expected that the proportion of female car owners will reach 40%-50%. In addition, BBA users account for 29% of lock users of Xiaomi SU7. Support for wireless CarPlay and iPad boarding has also made Xiaomi SU7 the first choice for many Apple users to buy cars, accounting for 51.9% of Apple users. According to the survey, many Apple mobile phone users are also users of Mijia products.

　　Briefly reviewing this car, it was listed on March 28th, and five models were launched, with a price of 215,900-299,900 yuan. In terms of color matching, 9 colors are provided, including Gulf Blue, Lava Orange, Elegant Grey, Meteor Blue, Xiaguang Purple, Olive Green, Cambrian Rock Grey, Pearl White and Diamond Black.

　　In terms of car system, Xiaomi 澎湃 OS will be installed in the car system of SU7. Xiaomi SU7 is equipped with Snapdragon 8295 chip, and the Xiaomi tablet can be seamlessly mounted on the car, which is used as the rear expansion screen. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus. In the intelligent driving part, the car will be equipped with two NVIDIA Orin chips, and its comprehensive computing power can reach 508TOPS. The official said that Xiaomi’s intelligent driving is self-developed and adopts adaptive BEV zoom technology.

　　The whole vehicle is equipped with rich ecological expansion interfaces. The ever-changing central control panel can be expanded from top to bottom, left and right sides. The ever-changing center console, fragrance/intercom/speaker can be changed at will. The physical buttons are left in the central control screen, and above the central control screen is an intelligent double dial, which can display information such as vehicle speed and mileage to increase driving pleasure. Back seat flat bracket, Xiaomi flat /iPad easy to get on the bus. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus.

　　In the power part, the maximum power of Xiaomi SU7 dual-motor version is 673 HP, the peak torque is 838 Nm, the acceleration time of 0-100km/h is 2.78 seconds, and the top speed is 210 km/h. It is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the cruising range of CLTC is 800km. The new car adopts low-temperature high-power battery technology, and the discharge power of low-temperature battery at MINUS 15 degrees is greatly improved. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, a Foday Ferrous lithium phosphate blade battery with a capacity of 73.6kWh, and a CLTC cruising range of 700km. The new car is also equipped with sports sound. With BOOST mode, 20-second peak torque output and ejection start.

　　It is reported that in 2024, Xiaomi SU7 will accelerate in delivery, service and OTA. The standard version and Pro version originally planned to be delivered at the end of April have been advanced to April 18th, and the Pro version will be delivered at the end of May, and the delivery is expected to exceed 10,000 units in June. In 2024, the annual delivery target of Xiaomi SU7 has been raised to 100,000 units. In order to improve the delivery speed and quality, Xiaomi Automobile is accelerating the site selection and opening. It is estimated that by the end of 2024, Xiaomi Automobile’s sales and service outlets will cover all provincial-level administrative regions in China, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities. In addition, Xiaomi Automobile plans to carry out the first OTA after the new car is released in May, such as online wireless CarPlay function, end-to-end parking service and other intelligent driving experiences. The second OTA will be held at the end of May, and version 1.2 will officially release the NOA function of cities, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi ‘an and Wuhan, and will be opened nationwide in August.

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◆ BYD Qin l

　　After watching Xiaomi SU7, let’s take a look at BYD Qin L, which is a very hot new energy car at this auto show. As a brand-new model of this brand, with the listing of this car in the future, it will form a two-car pattern with Qin PLUS to meet the needs of different users. The new car adopts the "New Country Tide and Beauty Aesthetics", and the interior of the large-size front grille is supplemented with dot-matrix elements for makeup, with outstanding visual effects. At the same time, the headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also magnifies the horizontal visual effect of the front face.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the sense of strength of the whole car. At the same time, it adopts a slip-back design, showing a "low-lying" posture and being younger. On the tail side, the wide back shoulder design not only echoes the front face, but also increases the muscular feeling of the body contour. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, and the recognition is full. In terms of vehicle size, its length, width and height are 4830/1900/1495mm and its wheelbase is 2790mm respectively.

　　As for the interior, Qin L’s interior design is inspired by China landscape painting. The agility of oriental landscape and modern technology are combined to create a "landscape painting cockpit" with elegant style. Specifically, the new car uses an embedded large-size LCD instrument with an iconic rotatable central control panel, which makes this car look very scientific and technological. At the same time, the new style of three-spoke multi-function steering wheel and wireless mobile phone charging are added to meet the needs of current users.

　　In terms of power, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, with BYD’s fifth-generation DM-i hybrid technology. The maximum power of the engine is 74 kW, and the maximum power of the motor is 160 kW. Compared with the current DM-i hybrid system of Qin PLUS, this one on Qin L further improves the working efficiency of the engine, thus achieving lower fuel consumption. Qin L will adopt the suspension form of front McPherson and rear+multi-links, which should be better than Qin PLUS in handling and comfort. The new car is equipped with lithium iron phosphate battery from Fudi, Zhengzhou. The battery provides 15.874kWh and 10.08kWh for consumers to choose, corresponding to the pure electric cruising range of WLTC of 90km and 60km respectively.

　　It is worth mentioning that at the beginning of this year, BYD Qin PLUS DM-i model shocked the domestic auto market at a price of 79,800 yuan, and Qin L, which is more PLUS than Qin PLUS, is about to debut. This car will have a larger body size than Qin PLUS, and the overall texture of the interior will be more advanced. At the same time, the brand-new fifth-generation DM-i hybrid technology will bring consumers lower fuel consumption and longer comprehensive endurance performance. According to the previous information, the price of the car may be more than 120,000 yuan. After entering the market, it will compete with the models with the same price as Deep Blue SL03 and Zero Run C01.

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◆ Looking up at U7

　　After watching BYD Qin L, let’s take a look at Wangwang U7, which is positioned as a large car. The new car uses a design language similar to Wangwang U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car.

　　In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively. In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h.

　　As the flagship brand of BYD’s impact on high-end, looking forward to the popularity of U8 has given the brand confidence to further try the Red Sea in the million-level market. Therefore, in the highly competitive car market, Looking Up to U7 came into being, aiming to share a slice of the large and medium-sized luxury car market with traditional luxury brands such as Mercedes-Benz S-Class, BMW 7 Series and Porsche Panamera. No matter the design or the power level, looking up at U7 is undoubtedly a new species in this class. The new energy era has given car companies more imagination and space to play, and also challenged traditional luxury brands in design ideas and product performance. Judging from the book data, looking up to U7 is not at all worried about the products of traditional ultra-luxury brands, but at the user level, how to successfully spoil the market in this relatively conservative market level and let consumers take the initiative to choose a domestic car with over one million yuan, the product strength itself and marketing are obviously indispensable.

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◆ Mazda EZ-6

　　At this auto show, Changan Mazda brought a brand-new model-EZ-6 based on Changan EPA hybrid platform. The new car is positioned as a medium-sized car and is expected to be officially launched in the second half of the year. Mazda EZ-6 continues the design style of Mazda family. The biggest highlight of the front face is that the classic Mazda wing adopts luminous design and uses headlights that run through the running water grille, which continues the concept of soul movement as a whole.

　　On the side of the car body, the car has a hidden door handle and offers two 19-inch aluminum alloy wheels, which also adopt a low wind resistance design. The new car body lines are full of strength and dynamic waistline. Just like other Mazda models, the dynamic beauty can be displayed by relying on the body lines. The taillights of vehicles are through-designed, and four round barrel lamp groups are added on both sides of the taillights, which is also a tribute to the classic design of the brand. In terms of body size, the length, width and height of the car are 4921/1890/1485mm respectively.

　　In terms of interior, the dashboard of the car adopts a suspended design shape as a whole, and the overall style is also close to electrification. In terms of materials, the car will be made of Alcantara and will be decorated with matt chrome trim to enhance the sense of exquisiteness. The high-profile models will use the "Red Deer Brown" interior color, while the basic models will use the "Heron Feather White" color.

　　In terms of intelligence, the car will be equipped with a 14.6-inch LCD screen, and the car system adopts 8155 chips to integrate the control of air conditioning, seats, entertainment and other functions. The car will also be equipped with a 14-speaker Sony audio system, 64-color ambient lights, front zero-gravity seats, and the cockpit also supports 13 scene mode switching. It is worth mentioning that the car also has a panoramic canopy and will provide automatic or manual sunshade. It can be seen that Mazda EZ-6, which was born in Changan EPA hybrid platform, has been greatly improved in terms of body size and interior texture, and its appearance has also maintained Mazda’s online design level. At the same time, after replacing the new energy assembly, it will quickly enter the new energy market in full swing, and get a slice of it to enhance brand sales and brand popularity.

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◆ BYD Seal 06 DM-i

　　In addition to the Qin L of Wang Chaowang mentioned above, there is also a brand-new medium-sized car-Seal 06 DM-i in BYD Ocean Network, which will be listed in the second quarter of this year. Looking at the appearance, the new car adopts the brand-new design concept of BYD Ocean Series. The closed front shape is matched with LED light groups with corners on both sides and the sharp cooling openings on both sides of the front enclosure, which presents a very dynamic style as a whole.

　　On the side of the car body, the new car adopts a slightly slip-back design, which looks very compact and round as a whole. In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which, together with the transparent lamp shell, makes the new car show a fashionable and dynamic attribute. The rear enclosure uses a double-layer and double-color design, which shows the sharpness of the rear diffuser and further enhances the dynamic atmosphere of the new car.

　　In terms of interior, the interior of the new car follows BYD’s family style, with full LCD instrument panel and large-size central control screen design. The new car adopts a large number of curved designs on the door panels and seat surfaces, supplemented by a small amount of blue embellishment, which makes the overall atmosphere of the interior more elegant and fashionable. Different from BYD Seal, the shift area of the new car adopts a circular design, the small gear handle looks very delicate, and various function buttons surround the gear handle, which greatly improves the interior texture.

　　　In terms of power, Seal 06DM-i adopts a plug-in hybrid power system consisting of a 1.5L engine with a model of BYD472QC, in which the maximum power of the engine is 74 kW. The new car offers two sets of power versions, equipped with a 10.08kWh battery version, with a maximum motor power of 120 kW and a maximum torque of 210 Nm. The pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) is 60km；. Equipped with 15.874kWh battery version, the motor has a maximum power of 160 kW and a maximum torque of 260 Nm, and the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) can reach 90km.

　　In terms of body size, the length, width and height are 4830/1875/1495mm and the wheelbase is 2790mm respectively. According to the official information, the size of Seal 06DM-i is just stuck between destroyer 05 and Seal DM-i of BYD Ocean Network, which completes the product sequence of the car. It is worth waiting for friends who want to buy an economical family car in the near future.

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◆ Wuling Xingguang EV

　　After seeing so many new cars that haven’t been listed yet, let’s take a look at the Wuling Xingguang EV, which just released the price at the auto show. It has launched two models in total, with the price range of 9.98-10.98 million yuan. Looking back briefly, Wuling Xingguang EV adopts the aesthetic design concept of star wing, and the electric version is equipped with a closed grille and split headlights, but the penetrating LED strip on the plug-in version is replaced by LED daytime running lights with long and narrow shapes on both sides. The lower enclosure is equipped with a penetrating black kit, which is integrated with the headlight groups on both sides, further enhancing the sense of movement.

　　The design of the side and rear of the car body is consistent with the plug-in version. The lines on the side of the car body are soft and smooth. The low-profile model is equipped with 17-inch rims and the high-profile model is 18 inches. In terms of the tail, the sharp penetrating taillights have a certain sense of the future, and they are surrounded by a large area of black under them, and the overall style is very sporty. In terms of body size, the length, width and height of the car are 4835/1860/1515mm respectively, and the wheelbase is 2800mm.

　　In terms of interior, the new car offers two interior colors: dark black and light sand color matching. The car is equipped with an 8.8-inch LCD instrument, the low-profile model is equipped with a 10.1-inch central control panel, and the high-profile model is 15.6 inches. Some commonly used physical buttons are still reserved in the car. The center console adopts relatively straight lines, supplemented by piano paint panel and metal decoration, creating a good visual layering. The car system has built-in rich social entertainment software such as iQiyi and QQ music.

　　In terms of power, the new car will be equipped with a 136-horsepower single motor with a maximum speed of 150 km/h. The battery is equipped with lithium iron phosphate battery, with cruising range of 410km and 510km. From the above, we can see that in the 100,000-level price range, Wuling Xingguang pure electric version really has few rivals. Take Qin PLUS as an example, the lowest starting price of pure electric version has reached 109,800 yuan, although the price is consistent with the high match of Wuling Xingguang pure electric version, Wuling Xingguang will win regardless of the body size or CLTC cruising range. According to the official data, the sales volume of Wuling Xingguang plug-in hybrid version has exceeded 52,000 units in the five months since its listing, and whether the pure electric version listed this time will replicate the results of the plug-in hybrid version remains to be seen.

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◆ Enjoy the world S9

　　Enjoy the world S9, which is positioned as a medium and large car, is the first "smart car" jointly launched by Huawei and BAIC. According to the previous information, the car will be listed within the year and will also enter Huawei channel sales in the future. The new car adopts a rather concise design language, and the wedge-shaped headlight group+penetrating light belt widens the visual width of the front of the car. The front enclosure of the new car is equipped with a wide trapezoidal vent, and the design of diversion groove is integrated under the headlights to create a certain sports atmosphere.

　　Coming to the side of the car, as a medium and large car, the roof line of the new car is slender and very smooth, and the overall visual effect is elegant and atmospheric. On the tail side, the new car uses penetrating taillights, and there is a design similar to duckling tail on the trunk cover. The lower enclosure design is simple, and the diffuser and other shapes are not used.

　　In terms of body size, the length, width and height of the car are 5160/1987/1486mm and the wheelbase is 3050 mm. In terms of power, according to different models, the car will provide two versions of single motor and dual motor for consumers to choose from in the future. The former is equipped with TZ210XYA03 drive motor produced by Huawei Digital Energy Technology Co., Ltd., with a maximum power of 227 kW; The latter is equipped with front and rear dual motors YS210XYA03 and TZ210XYA03 produced by Huawei Digital Energy Technology Co., Ltd., with maximum power of 158 kW and 227 kW respectively. According to some news we have got at present, the future price of Enjoy World S9 may reach about 500,000, and its price has entered the price range of luxury medium and large cars. Compared with competing products of overseas brands at the same level, Enjoying S9 benefits from Huawei’s technical empowerment and should have obvious advantages in the field of intelligence.

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◆ Lingke 07 EM-P

　　The Lexus 07 EM-P, which is positioned as a medium-sized car, opened for pre-sale at this auto show, with a pre-sale price range of 180,000-210,000 yuan. At the same time, the new car is expected to be listed in May and delivered as soon as it is listed. The LEEK 07 EM-P is built on CMA Evo architecture, which continues the shape of LEEK 08 in the design of headlight group. A pair of H-shaped "Dawn Light" LED daytime running lights are very recognizable, and there is a penetrating headlight group below, with far and near lights on both sides and LED strip in the middle. The overall shape of the front of the car is relatively round, and the lower enclosure is equipped with a large-size air inlet, which is connected with the diversion grooves on both sides, giving a full sense of movement.

　　From the side of the car body, the ABC column and the roof are designed in black, which can reduce the visual center of gravity of the whole car. The new car is equipped with a hidden door handle, and the rim is designed in black and white, which is very cool. From the rear of the car, the new car adopts the popular penetrating taillights, and there are four rectangular protrusions in the middle to further enhance the recognition. The rear of the car is equipped with a black spoiler and a large black rear surround, which shows a good sports atmosphere. In terms of body size, its length, width and height are 4827/1900/1480mm and its wheelbase is 2843 mm.

　　In terms of interior, the new car continues the design style of Lectra 08 as a whole, equipped with a rectangular 12.3-inch full LCD instrument panel and a 15.4-inch central control screen with ultra-narrow bezel design and 2.5K resolution, and equipped with LYNK Flyme Auto Meizu car system. The steering wheel adopts two-color design with oval metal decoration in the middle, and the overall shape is very avant-garde. The lower part of the center console is equipped with a mobile phone wireless charging board, and two cup holders are equipped under the rear cover.

　　In addition, the new car will also be equipped with Nappa leather seats, and the front and rear four seats support heating, massage and ventilation. There are three massage strengths and seven massage modes to choose from. In addition, the metal backboard is added to the back of the rear seat, which can improve the support stability and enhance the puncture resistance. It is worth mentioning that the new car will also be the first to take the Lectra Co Pad. The official said that it has the functions of controllable car, entertainment and care. In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor. The maximum power of the engine is 163 horsepower.

　　Perhaps many people have different opinions on the design of Lectra, some people think it is very individual, while others can’t accept it. However, the design of LECK 07 is more sporty and more acceptable to the public while maintaining the family characteristics of LECK. Borderless windows and pad magnetic bracket are also its highlights.

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◆ Chery Fengyun A9

　　As the flagship car of Chery, Fengyun A9, which is positioned as a medium and large car, has a closed front face, which cancels the dot-matrix "light grille" on the previous model, and the interior details of headlights on both sides are more abundant, and ventilation holes are added on both sides of the front surround. On the side and tail, some details have also been adjusted, such as the application of a new style of wheels, the cancellation of hidden door handles, and the replacement of chrome decoration.

　　The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km. The official revealed that its length is nearly 5 meters and its wheelbase is nearly 3 meters. It is reported that the car will also have L3-level intelligent driver assistance system, and it is expected to be listed in 2025.

　　At this year’s auto show, Chery Group jointly participated in the exhibition, including Chery brand, Xingtu brand, iCAR brand and Jietu brand. It can be seen from the release and display of models that the main feature is comprehensive new energy. At the same time, Chery official said that its future goal is that the sales volume of hybrid plus pure electricity should not be less than 1/3 of the group’s sales volume, and Chery Fengyun series will launch 11 products within two years. So if you have plans to change cars/buy more cars in the last year or two, you can wait and see what surprises Chery will bring us.

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◆ Tengshi Z9GT

　　At the end of the article, let’s take a look at the new flagship hunting model of Tengshi brand-Z9GT, which provides a hybrid version of pure electricity and plug-in. Z series is a sedan series of Tengshi family, 9 stands for flagship model, and GT suffix is English abbreviation of Grand Tourer, which is expected to be listed in the middle of the year. Tengshi Z9GT is the first vehicle whose Tengshi design evolved from π-Motion design language to Elegance in motion design concept. The front face of the new car adopts the design language of solar corona, and the overall shape is simple and dynamic. In detail, the new car integrates smart devices such as lidar, AGS active air intake grille, millimeter-wave radar and ACC driver-assisted radar into the grille area of the front face, achieving the design philosophy of "form following function". In addition, the car also adopts the design of double-star crown headlights, and the multi-functional combination headlights include far and near headlights and the intelligent driving function of DLP pixel headlights.

　　On the side of the car body, the new car takes elegance as the design principle, and adopts the backward design of the center of gravity to shape the body posture that stretches backwards. The proportion of the car body is more than 3 times the axle ratio and nearly 2 times the wheel height ratio, which not only shapes the stretching proportion of the car body, but also emphasizes the dynamic and sports performance of the vehicle. The car’s lateral center of gravity is lower, and the driving center of gravity moves backward, creating a backward-leaning posture. In the rear part, Tengshi Z9GT presents a FASTBACK tail posture, which is equipped with an aircraft-type roof hollowed-out spoiler and an active rear spoiler, and is equipped with high-position brake lights and low-position pilot lights, showing good sports attributes. The horizontal line design at the rear of the vehicle makes it lower and wider visually, and echoes the front face with a symmetrical sense of order.

　　In terms of body size, the length, width and height of the new car are 5180/1990/1500(1480)mm and the wheelbase is 3125mm. In terms of power, Tengshi Z9GT pure electric version will be driven by front and rear three motors. The maximum power of the front motor is 230kW, the maximum power of the rear two motors is 240kW and 240kW, the combined maximum power is 710kW, and the maximum speed is 240 km/h. In addition, the car will use lithium iron phosphate battery from Foday, Jinan, but the official has not released the cruising range data of the car.

　　　Tengshi Z9GT, as the flagship model of pure electric hunting equipment under the brand, officially announced that it will bid for Porsche Panamera. On the whole, the positioning of the two cars in their respective brands does have similarities, and at the same time, on the intelligent level, Tengshi Z9GT also shows strong product strength. However, it should be noted that, in terms of the current Tengshi brand power, although Tengshi Z9GT is the flagship model, it still can’t arouse the purchasing desire of its target consumers. The reason is because of the differences in brand power and brand awareness between the two. The follow-up Tengshi brand still needs to create a better sense of use experience and ritual in terms of luxury and comfort configuration, in order to truly become the car purchase choice of target users.

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◆ Full text summary

　　This paper analyzes the popular new energy cars at this Beijing Auto Show for you, including several models that have been listed but are still hot. Having said that, are there any models you have been paying attention to? Welcome to discuss in the comments section. Next, we will bring you more auto show observation series articles, so stay tuned! (Compile/car home Zhouyi)

According to recent news, the highly anticipated Chery Tiggo 9 will be officially listed in late May. As the flagship SUV of Chery Tiggo family, this medium-sized SUV has attracted great attention in the market for its excellent design, luxurious interior and excellent performance. Tiggo 9 will provide 5-seat and 7-seat seat layouts for consumers to choose from, and the pre-sale price range is 155,000-175,000 yuan.

From the design point of view, Tiggo 9 exudes a strong sense of advanced. The overall modeling atmosphere is stable, the grid of China Net adopts family design, and Chery Logo has luminous effect at night, which is unique and dynamic. LED headlights are designed with an open corner, which is connected with the China Net. The high-equipped models are equipped with matrix LED headlights, which provides better lighting effect for driving at night. The side of the car body adopts two-color roof design, hidden door handle and privacy glass, which shows fashion and privacy. The tail has a strong sense of layering, the penetrating taillights are decorated with black decorative plates, the spoiler tail design increases the sense of movement, and the hidden exhaust port highlights the exquisite treatment of details.

The interior design of Tiggo 9 is also amazing, which fully demonstrates the sense of luxury. The car is covered with a large area of soft and leather, and the instrument panel is matched with a wooden decorative board to create a high-end atmosphere. The cockpit is equipped with double 12.3-inch suspended dual screens, and the car system is equipped with 8155 chips. The central control panel integrates a lot of functions, which makes the layout of buttons in the car simple and full of scientific sense.

In terms of seats, Tiggo 9 offers five-seat and seven-seat layouts for consumers to choose from. The seat is wrapped in real leather and decorated with exquisite stitches, which not only shows the sense of luxury, but also provides excellent support and wrapping. Punching the surface of the seat not only improves the texture, but also enhances the air permeability of the seat, providing a more comfortable experience for riding.

In terms of power, Tiggo 9 is equipped with Kunpeng Power 2.0TGDI engine, which has been widely used in other models of Chery brand. The maximum power reaches 192kW and the peak torque reaches 400 n m. The model released at the pre-sale price is equipped with a 7-speed dual-clutch gearbox, and there are also models equipped with an 8-speed automatic gearbox to choose from. This enables the Tiggo 9 to find a balance between power output and fuel economy, bringing excellent driving experience to drivers.

In addition to the traditional power system, Chery also released the Tiggo 9 C-DM model at the Shanghai Auto Show, which is equipped with the Kunpeng ultra-performance electric hybrid C-DM system. The system consists of special engine for electric hybrid, special gearbox for electric hybrid and special battery management system for electric hybrid. It is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, with a power of 115kW and a maximum torque of 220 N m. The super electric hybrid DHT gearbox adopts the mode of "double motor drive+3-speed DHT", the transmission efficiency is over 97.6%, and the output torque at the wheel end can reach 4000N·m, achieving strong power output at full speed. The release of Tiggo 9 C-DM provides more choices for consumers who pursue environmental protection and high performance.

To sum up, Chery Tiggo 9, as the flagship SUV of the Tiggo family, has become a model of concern in the medium-sized SUV market with its luxurious design, exquisite and comfortable interior and strong and reliable power performance. No matter from the brand reputation or product strength, Tiggo 9 is a worthy choice. If you are looking for a medium-sized SUV with luxury and power, Chery Tiggo 9 will be your wise car purchase decision.

A press conference made this new brand, which has just been established for more than a year, win the applause of the owners again after facing the trust crisis of the owners for more than half a year. Of course, many people say that this is just a promise to fulfill. The crotch that was once extremely embarrassing should really be explained to the owners, and this account of more than 20,000 owners has made them pay more than 300 million yuan in tuition fees.

Let’s look at the key contents announced by Krypton at this conference:

△ Qualcomm 8155 architecture cockpit, all car owners 0 yuan upgrade.

△ The new car introduces lightning switching function, and the dual-motor four-wheel drive model can cut off the front motor to realize power-saving driving with rear drive.

△ Intelligent anti-skid function upgrade, OTA comprehensive upgrade

△ A new version -ME version is launched, with a price of 349,000 yuan, which is 40,000 yuan cheaper than the top version of YOU.

△ Introducing smart Bluetooth keys, all car owners can get them for free.

As the first user of Krypton 001, I am undoubtedly excited. As for the excitement of other car owners, we can see that they have the same feelings as me from the extremely crowded app, the new travel app and the constant cheers at the press conference.

As the owner of Krypton 001, why are you a little excited this time?

After Weilai and Lantiu successively released the policy that old car owners pay to upgrade the 8155 chip, the pressure faced this time is unprecedented. The pressure is not a pricing strategy, nor is it the experience after 8155 optimization, but the car of the 820AP platform still has poor experience and bugs after many rounds of OTA, and the word-of-mouth crisis of extreme krypton is derived from this. If you choose to pay for the upgrade, users will obviously have the feeling of backstab.

Free 8155 upgrade is undoubtedly the best way to save word of mouth. And if the 8155 platform and the 820 platform coexist, there will undoubtedly be double pressure for the development of extremely krypton cockpit. Undoubtedly, it will be a more efficient choice to upgrade all the more than 20,000 kryptons to 8155, and only update one version of the system in the future.

It is reported that the cost of a set of 8155 control motherboard will come to about 2-3,000 yuan. At the press conference, Extreme Krypton also announced that the upgrade cost exceeded 300 million yuan. Extreme Krypton paid a high trial and error fee for this, but the word of mouth in return is undoubtedly more valuable. It will pave the way for the software team to focus on optimization in the future.

There is another point that you may overlook. The 8155 chip is also a necessary option for Krypton 001, because in the future, the high-order pilot-assisted driving ability of Krypton depends on the processing of perception by eyeQ5 chip, and the powerful display image processing of 8155 is also an element (vehicle display). Although 8155 does not participate in the algorithm of assisted driving, it will present the images of assisted driving in the cabin, and the computing power of 820 is obviously tight.

Therefore, whether from the user’s word of mouth, research and development costs and future driving assistance, this account is extremely clear, and this money must be spent, and this fee must be exempted.

About the experience of the 8155 car, we will also have a detailed video release soon.

The same situation as the previous smart cockpit was spit out is the assisted driving ability of the polar krypton 001. After the release of version 2.0 OTA in April, only ACC can provide polar krypton, and the single function and poor sense of body really can’t satisfy the majority of car owners.

In this OTA, the functions of LCC navigation assistance, antelope avoidance, matrix headlights and so on have been added. In addition, the previous AEB and FCTA pedestrian anti-collision functions have basically achieved L2-level assisted driving.

However, there are some regrets, for example, the rear blind spot reminder called by the majority of car owners is still not equipped, the auxiliary function of lighting and parallel line, and the ability to remotely enter and leave the parking space vertically promised by An Conghui before are still not equipped.

We will show you the specific experience of this L2-level assisted driving by video in these two days.

What I want to say here is that it seems that the assisted driving upgrade of Krypton 001 has no bright spot in the industry, but it also responds to the negative news of the previous cooperation between Krypton and Mobileye on the Internet.

Before, many people in the industry questioned eyeQ5′ s final driving assistance ability. Mobileye’s consistent black box OEM method represented extreme krypton and did not seem to take the initiative.

And Chen Qi, vice president in charge of intelligent driving research and development with Krypton (former founder of Huawei’s autonomous driving team and former minister of autonomous driving research and development department-what a big boss! In the communication, we learned that the cooperation between Mobileye and Krypton in eyeQ5 is not a simple OEM model, but the two companies jointly participate in the research and development of perception and algorithms and jointly promote the matching with Krypton 001.

The research and development progress of eyeQ5 has been delayed, and the test progress of Israeli R&D personnel and krypton engineers in Hangzhou has been affected by the epidemic, and personnel exchanges and experiments have been delayed to varying degrees. In order to solve this problem, Krypton has sent people to Israel, and people from Mobileye headquarters have also come to Hangzhou and Ningbo from Israel to work together to promote research and development.

Chen Qi said that Krypton’s current R&D team has a scale of 500 people, and the cooperation with Moileye has been carried out in an orderly manner. In the future, Krypton will indeed walk on two legs, and the cooperation with Mobileye will continue, and at the same time, it is also vigorously carrying out full-stack self-research.

He believes that Moileye is still the top autopilot solution company in the world, and hopes that everyone will maintain confidence in the next improvement of the assisted driving ability of Krypton 001.

I believe that Chen Qi’s presence will also give our riders a reassurance.

The focus of this conference is to launch a new version of ME, which can be understood as a simple version of YOU, dual motors, 100-degree battery, and cancel some high-end configurations (such as electric doors that have been criticized for a long time), with a price of 349,000 yuan. Combined with the lightning switching function just released by Krypton, this car can not only have the acceleration ability of 3.8 seconds in four-wheel drive, but also have the endurance ability of more than 700km in two-wheel drive.

Really fragrant, as an old car owner, I really envy it. I had to choose WE712 for battery life, but now, battery life and performance can be taken into account.

And the Bluetooth key, needless to say, the negative Bluetooth key of mobile phone has finally been freed this time, and it is also free.

Ok, let’s stop talking about this conference of Krypton 711. I haven’t sent a video about this experience yet, but I still hope to experience the 8155 car I just upgraded today and restore a "new" Krypton 001 to everyone as much as possible.

Not long ago, "Subject 3" exploded, and this heat is still fermenting, and it will undoubtedly become a footnote at the end of 2023. In domestic short video platforms, the number of topics played has reached nearly 12 billion; At the same time, "subject three" has also spread abroad, and foreigners of all colors can be seen dancing "subject three" almost everywhere on social platforms.

"Subject 3" is said to have started from a scene where many people were singing and dancing at a wedding in Guangxi. Some people think that it is called "subject three" because Guangxi people have to go through three exams in their lives: singing folk songs, nagging rice noodles and dancing, so they use the metaphor of driver’s license and call it "subject three". This kind of "birth" laid the keynote of "subject three"-a kind of creation from life and folk, which was unintentional, but the effect was unexpected. Today, we will talk about this unexpected explosion.

Dance has natural entertainment and appreciation. In all kinds of dance types, whether it is solo dance, duet dance or group dance, emotion and beauty can be conveyed in behavior and action, so as to achieve the purpose of entertainment and appreciation. "Subject III", with its unique dance form, has brought people richer experiences, such as ankle inversion, waist twisting, hip swinging and hand waving, which makes the dance younger, more dynamic and more entertaining. "Subject 3" doesn’t even belong to any kind of dance type, so you don’t have to stick to the specific dance posture, just stretch your limbs and twist your body at will; Don’t stick to the location, just follow the rhythm, feel it, and jump anytime and anywhere; You don’t have to stick to clothes, and you don’t have a sense of "disobedience" if you are casual or in a suit. This feeling of not sticking to traditional rules and constraints constitutes the simplest and purest happiness of "subject three", which makes people who jump happy and people who watch videos can also get a happy experience.

If happiness is the gene of "subject three", then the emotional resonance is the communication code that is constantly formed through the short video platform. Everyone can imitate, and everyone can participate. In recent years, whether it is the dubbing template of "My surname is Shi" and "My surname is Ha" that became popular on short video platforms, or the magic songs of "My Yunnan, Yunnan Nujiang", or the earlier "Jiangnan Style" and "Shoumai Culture", which has been in high popularity, it seems that there are all of them together with today’s "Subject 3". Yes, it is these earthy dance steps and slightly noisy music that have captured the psychology of people all over the world. While relaxing oneself and venting emotions, it also expresses a unique feeling and sense of belonging, and this resonance comes from life and focuses on every ordinary person.

In fact, "Subject 3" is a key, which opens a key to popular culture in the era of short video: there is no shortage of the form of spring snow and the content of Liba people. Today, when "Subject Three" becomes a hot stem of "brainwashing", this trend is gradually evolving into a grassroots fashion. When some people disdain that grassroots culture is full of strong local flavor, naturally some people praise it as "grounded", which is a kind of civilian culture and is loved by the public. Today, grassroots culture is no longer "difficult to be elegant". With the continuous popularization of short videos, where are the preferences of ordinary people and where are the hot spots? The choice of "grounding gas" has become the mainstream and has been respected and loved by more people.

The culture of a society, like a banyan tree, is flourishing with numerous drooping "breathing roots". And these "breathing roots" may come from the people, but also have interesting creations worthy of appreciation. They are grounded and can absorb the nutrients of life; They can breathe and breathe the fragrance of life. More importantly, they have propped up the tree of cultural prosperity and given cultural communication a new outlet and carrier. From this point of view, a limited carnival and a rational and inclusive view of local culture are the attitudes that should be taken today when multi-cultures blend.

　　[car home Information] (|), a car that has been on the market for half a month but is still worth talking about. After all, before looking up to the ground, it is basically a collection of BYD’s top technology achievements at this stage.

　　Its new technology, "Fast Charge with Two Guns", attracted the comments of friends and business executives: "Cool is cool, but …".

　　Its assisted driving level is in line with the first echelon such as Wei Xiaoli Huawei, which makes Di Fen proud.

　　Its cloud chariot -A was well received, and even the well-known roll king Zhang Chaoyang commented on it as "a roll to the end".

　　　To sum up, today, let’s not talk about rhetoric, but order dry goods, and look at the three core highlights of N7, which are also controversial points-Double gun fast charging, assisted driving and cloud chariot technology,Look at the magic market with 300,000-350,000 volume kings. Is Tengshi N7 playing well?

■ Fast charging of double guns is not a technical problem, but actually a "moral problem"?

　　The media person @ 中中中中 commented on the double-gun fast charge: "This is a philosophical question whether a person can occupy two toilets at once with two bottoms. Very profound. ". I think it is very accurate, so I quoted it directly. The following is a simple popularization of this technology. Let’s see if this evaluation is correct.

　　On the issue of fast charging of pure electric vehicles, major manufacturers have rolled up the high-voltage and high-rate battery solution of "800V+3/4C battery" in unison, and the representative models are G6 and G9 owned by Tucki, which together can achieve the maximum charging time of 5 minutes and battery life of 200 km (data of S4 overcharge of G9 4C models). It is officially claimed that the maximum charging power of 4C battery can reach 480kW, and 3C can also reach 280kW (S4 super-charged pile is required).

"Publicity map of G9"

　　However, BYD just didn’t take the usual road, and put a "double-gun fast charging" technology on Tengshi N7. The "double-gun fast charging" is not a fast charging and a slow charging at the same time, but a fast charging port on the left and right and two fast charging ports at the same time. If you don’t know, you can look at the real shot of car home below.Tengshi N7 has charging ports on the left and right sides of the car body, and one side is a combination of 9-hole fast charging and 7-hole slow charging, just like ordinary new energy vehicles. On the other side is a separate 9-hole fast charge.

"One side of N7 has 9 holes for quick filling"

"One side of N7 has 9-hole fast filling port +7-hole slow filling port"

　　In terms of data, the official claims to charge 300km for 15 minutes, with a maximum power of 230kW for two guns and 150kW for a single gun. Of course, this power also needs the support of the station. You should not fantasize about the power of 150kW on the pile with a calibration of 60kW in the State Grid.

　　The technology of fast charging with two guns is not difficult to realize. The pure electric version of Tengshi D9 is equipped with this technology, but the maximum power that N7 can support has increased.Double-gun fast charging has long been applied in new energy buses, and it is reasonable for BYD to transfer its technology to passenger cars. Weilai’s wet nurse car has also used this technology. It can even plug three guns into a car to replenish electricity, which is very overbearing.

　　The biggest problem of fast charging with two guns may be "morality". This charging mode requires one person to occupy two piles. As we all know, charging piles are scarce resources. Especially on the high-speed holidays, some grumpy brothers have to scold a few words when they look at the ideal or plug-in cars occupy one pile to charge. Excuse me, are the oil in your tank and the engine in the front cabin furnishings? Let them see you take advantage of the situation. You can’t fight, can you?

　　Imagine this scene, because of the length of the charging cable, you may need to park your car between two charging parking spaces, accept the eyes of the car owners, and some good things will ask you a few words, which is simply stinging for me. In addition, there is a soul question-does ——App support double opening? This question is similar to whether a computer can log in to two WeChat, which deserves serious consideration. Of course, at present, some apps such as special calls support double opening, but some don’t. Therefore, it is recommended that you bring a lively friend when charging, which can not only help scan the code, but also charge the car owners with two guns.

　　As for the fast charging power of two guns, the measured data of car home on D9 show that the maximum charging power on a 120kW charging pile is 101.8kW when the power is below 80%, and the power drops to 55kW when the power is above 85%. Measured on N7, when the battery charge is 39%, the power reaches 176.7kW. In addition, some users actually measured that N7 was charged from 20% to 80%, and it took 21 minutes for a single gun and 14 minutes for a double gun.

"Measured data of car home on D9"

"Measured data of car home on N7"

　　We emphasize that the charging speed and power are related to many factors, such as the situation of the station and the battery capacity. Generally, the highest power advertised by the manufacturer cannot be reached, and everyone’s test data is not necessarily the same. Tesla explained this problem clearly, so you can refer to it.　　　

　　

　　To sum up, the advantages and disadvantages of "high-voltage fast charging" and "double-gun fast charging" are theoretically better than that of "double-gun fast charging", but it needs the support of exclusive charging piles and batteries, which is difficult to spread in a short time. For example, Tucki’s S4 is overcharged, and the P7 of the non-800V platform cannot reach that high power; Even the Tesla V3, which is paved more now, cannot be compared with ordinary charging stations in quantity. The fast charging with two guns can make better use of the resources of the station, and can improve the charging speed under the same conditions without modifying the station. In other words, if everyone is in the same State Grid station, the charging speed of two guns together is better than Xiaopeng G9. After all, 800V has nothing to play in this scene.

　　As for some comments on the internet, it is actually a question of "ass decides head", so you can refer to it selectively. For example, Zhao Changjiang of Tengshi once spoke out, "Charging 800V has been fooled by some enterprises in the industry." He said that BYD can achieve a charging peak of more than 700V in 2018, but double-gun fast charging can double the charging efficiency even on a 240V ordinary public charging pile.

　　He Xiaopeng and Li Xiang, who are fast charging the Party, are naturally fans of 800V, and their attitude is shown by the over-charging stations and overwhelming publicity.

　　　Shen Fei, a seemingly neutral Weilai executive who mainly changes electricity, commented that the double-gun fast charging is "in practice, it is not as convenient as expected" based on the car experience of his own wet nurse car.“Being cool is cool, but there are not many occasions that can make you cool.”。 At the same time, he also believes that the charging power is not a problem, and the voltage is not a problem. The key is "whether users have demand or not, and whether enterprises are willing to invest huge sums of money to build super-filled piles".

　　In other words, Tucki and Ideality chose to build their own overcharge station, and Weilai chose to build and replace the power station. BYD didn’t have these ideas, but also hoped that your recharge would be more comfortable and smooth, so it arranged a double-gun quick charge. Everyone is trying their best to serve the owners and help the rapid development of new energy vehicles.

　　At this point, the discussion on "double gun fast charging" has come to an end. Do you think this technology is easy to use? How does it compare with 800V? Welcome to discuss in the comments section.　　　　　　

■ city/high-speed NOA has to wait for OTA?

　　Let’s talk about assisted driving. Now, the new car-making force headed by Wei Xiaoli is crazy with rhythm, that is, about 300,000 electric vehicles must be driven with advanced assisted driving, otherwise it will not be luxurious enough, not smart enough, and it still seems to be behind the times. At present, it has been rolled into the city NOA. And BYD, in these years, has been lacking in this respect.

　　Tengshi N7 "Tengshi Pilot" can be described as making Difen proud.This fusion scheme of laser/millimeter wave/ultrasonic radar+camera+high-precision map can provide high-speed NOA, urban NOA, AVP parking service and full-scene NOA software, which is in line with the current level of head enterprises in theory.

　　　However, Tengshi N7 can’t realize high-speed NOA at present, and it is expected to be realized in Q4., including the ability of point-to-point automatic driving at high speed and handling sudden traffic jams. By March next year, it can realize the functions of avoiding high-speed obstacle cars, driving on ramps with large curvature and parking across floors.NOA driving support in 20 cities is expected to be realized next year.

　　　At present, N7 only has high-speed ACC, lane change with lights, multi-scene automatic parking and so on.. Therefore, if you want to use NOA immediately and experience the happiness of intelligent driving, we suggest choosing Tucki or Aouita. Now they can let you enjoy NOA.

　　As for the actual experience of Tengshi N7 assisted driving, please watch the measured video of car home. To sum up briefly, the basic function is great, and I look forward to higher-level functions!

More exciting videos are all on the car home video platform.

　　　Tengshi Pilot is divided into standard and high-order, which is also very common. Basically, the number of chips and sensors is different. The standard version is equipped with 5 cameras, 5 millimeter waves /12 ultrasonic radars. The chip comes from the horizon, and its functions are the ACC mentioned above. Now people generally call them "L2". The high-end version needs to spend 23,000 yuan (limited time discount) to choose and install, and gave a NVIDIA Orion-X with a computing power of 254TOPS. This chip is also an old friend of everyone and is familiar with it; As well as a camera and two laser radars, the functions include high-speed NOA, urban NOA, HPA memory parking, AVP parking service and so on.According to Zhao Changjiang, 20% of the scheduled car owners chose this set of advanced assisted driving.

　　Regarding this set of assisted driving, because it has not yet landed, everyone is concerned about some theoretical issues, such as the low-priced double horizon journey 3, with a computing power of 10TOPS. At this time, someone jumped out and said, why don’t more than 300,000 cars even give a journey 5? You see, the low match of people’s ideal L7 is Journey 5! Finally, 128TOPS! However, Double Journey 3 has also been put into use in many models, such as Nezha S and Deep Blue SL03. It is no problem to realize the basic functions, and it can be used in other places with some cost savings.

　　There is another melon. The N7 is a very rare vehicle that uses a single NVIDIA Orin-X to realize a series of high-order driving assistance functions (we have reason to suspect that dual Orin-X will be expected). At present, manufacturers that can realize NOA in cities, except for Huawei’s Wenjie and Aouita, all adopt the scheme of two Orin-X, and Weilai ES6 even rolled out four Orin-X, which is not low in cost estimation … So the N7 is in. However, in view of the fact that canoe Zhixing has been able to make a city NOA (no mass production) on a journey 5(128TOPS), I think an Orion-X (254 TOPS) is not impossible. The partner chosen by BYD is Momenta, a supplier who has worked with Zhiji and has rich experience.

　　　At the launch conference of Tengshi N7, BYD also released the "Eye of God" high-order intelligent driving system, which has several innovations, such as the integration of the vehicle’s perception and execution mechanism with software, and a set of hardware, that is, the vehicle-mounted computing platform and the self-developed software vehicle control system BOS.

　　The on-board computing platform is not just the NVIDIA chip, it contains hardware and software. We can watch the video released by BYD. The on-board computing platform is a bit like a circuit board welded by engineering students, which contains hardware and software, and the hardware integrates multiple CPUs and GPUs. There are more layers of software, and BOS is one of them.

More exciting videos are all on the car home video platform.

　　　Having said so much above, I want to emphasize BYD’s self-research ability. At present, automobile manufacturers have different degrees of participation in the self-research of in-vehicle computing platforms. For example, Tesla can develop its own operating system, functional software and even chips. Tucki has realized self-research of various functions, and some manufacturers choose to package suppliers directly. At present, a trend is that as a vehicle manufacturer, it is an ideal path to start self-research from the development of application layer software, then go deep into the self-research of system software architecture, and then develop its own special chip like Tesla to realize self-research of software and hardware. BYD has achieved self-research of operating system, which is still relatively excellent.

　　　Speaking of a thousand words and ten thousand words, the assisted driving thing is still worth seeing in the actual measurement. We also hope that Tengshi will quickly push the advanced driving assistance and prove its strength with the measured data.　　　　

■ Can Yunqi -A compare with the magic carpet of Mercedes-Benz?

　　　If you are a qualified "Difen", you are certainly no stranger to Yunxiao. In April this year, the cloud system was released.It includes four sets of body control systems with different orientations (Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X).

　　Here we focus on Tengshi N7′ s first ride.Yunnian -A, this is an intelligent air body control system.It is Yunnian -C (Variable Damping Shock Absorber) with air spring, which can change the suspension height, spring stiffness, shock absorber damping and active adjustment of seat wing. We know that the subsequent Yunqi -A supports multi-cavity air springs, and can be monitored by OTA camera and lidar, which is similar to the active sensing function of Mercedes-Benz "magic carpet".

　　In recent years, domestic new energy vehicle companies have been involved in a crazy way, and more than 300,000 vehicles can also enjoy the beauty of air suspension, such as Krypton 001 (Weiback single cavity air suspension), Tucki G9 (Weiback double cavity air suspension) and Zhiji LS7 (mainland single cavity air suspension); Coupled with the efforts of domestic products Kong Hui (ideal supply) and Baolong (supply Tengshi N7), air suspension is almost "flying into the homes of ordinary people", and people are increasingly fond of discussing air suspension.

　　Not long ago, there was a great controversy about whether the ideal L9 suspension could be called "magic carpet". The reason is that some people think that the ideal L9 system can’t scan the road conditions in advance and actively adjust, but passively adjust, which is simply touching the porcelain magic carpet. Some people think that no one has set a standard to say what a magic carpet is. Why can’t an ideal say that it is a magic carpet?Let’s talk here. Do you think N7 can compare with Mercedes-Benz’s "magic carpet" after OTA camera and lidar detection?

"The ideal" magic carpet "hangs in the air"

"Magic carpet technology of Mercedes-Benz"

　　In addition, the single/double-cavity air spring is also the focus of discussion. For example, Tucki G9 uses the double-cavity air suspension from an old foreign supplier, which gives almost the same price at once, but the ideal and momentum of using the domestic single-cavity spring N7 is shocked. Of course, from the known information, the ideal and soaring double-cavity suspension and sensing technology are working overtime.

　　The ideal engineer said well in an interview with the media, "Under the same price range, if you don’t short the spring, the product will not be competitive;" Today, when you use a single-cavity air spring, you see that others use a double cavity. Everyone doesn’t care what the double cavity and the single cavity bring to the car. Even if they are equivalent, they will feel that the double cavity has one more cavity than others, and the performance is good. It is rolled up. " In fact, we consumers should focus on the actual experience rather than focusing on single cavity or double cavity, magic carpet or CDC. The following is the driving experience video of Tengshi N7, which you can refer to or test drive yourself.

More exciting videos are all on the car home video platform.

■ A small egg-6 nm chip

　　　Tengshi N7 conference site, there is also a fun little egg-car chip. This chip is special in the 6nm process. We know that the Qualcomm Snapdragon 8155 used by high-end players at present is 7nm, while the Qualcomm Snapdragon 8295, the next-generation product used for integration, is 5nm. So what is this magical "6nm" process chip?

　　At that time, everyone generally speculated that it was a domestic chip, but later, Zhao Changjiang said in an interview with the media that it was actually a customized Qualcomm chip, which focused on the whole ecology and was suspected to be pluggable, that is, it was very convenient to replace it with a stronger chip later.

　　Tengshi N7 has six screens, which can be driven by this chip. Compared with 8155, its data also has obvious advantages. At present, some car winder manufacturers, such as Ideal, use double 8155. However, for BYD, a conservative car company, Tengshi D9 still uses Qualcomm 7325 when people are crazy about Qualcomm 8155. Such a customized chip can also show sincerity. As for the specific performance and characteristics of the chip, we expect Tengshi to be revealed slowly.

■ Edit comments

　　Tengshi N7 is a car worthy of a special book in terms of significance, products, technology and market. This paper only focuses on its three product points, without much analysis on its significance to BYD and Tengshi, and the future after entering the highly competitive Red Sea market. We also welcome more friends who are interested in this car to actively participate in the discussion in the comment area. (Text/car home Xing Yueyang)

　In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

Special topic: picture channel

　　

　　Dr. Moakley (Source: World Wide Web)

　　

　　　　The world’s first electronic computer "Eniac"

　　On February 14, 1946, at Moore Institute of Electrical Engineering, University of Pennsylvania, there was a festive atmosphere everywhere. Many guests come here with excitement, because they will attend the unveiling ceremony of the first modern electronic computer in human history. What is presented to people is a monster with a strange shape and shining all over. It is the world’s first modern electronic computer "ENIAC". This monster covers an area of 170 square meters and weighs 30 tons. At the unveiling ceremony, "Eniac" performed its "unique trick" for the guests-5000 additions and 500 multiplications were performed in one second, which was more than 1000 times faster than the fastest relay computer at that time. This perfect appearance made the guests applaud. However, who knows, in the process of the birth of this behemoth, how many people have devoted countless efforts to it!

　　A monster born of war.

　　Although the emergence of electronic computer is only 60 years, its birth is the accumulation of hundreds of years of human efforts. As early as the 17th century, a group of European mathematicians began to develop computers. In 1642, in order to assist his father, who was the director of taxation, Pascal, a 19-year-old French mathematician, successfully built the first mechanical computer with a clock gear, but he could only do addition and subtraction. On this basis, the German mathematician Leibniz invented a computer that can do multiplication and division in 1678. However, the performance of these mechanical computers is too backward to meet people’s needs. More than a hundred years later, the British mathematician Babbage designed a more advanced computer in 1822. Unfortunately, Babbage’s design could not be realized because of the limited industrial level at that time.

　　In the next 100 years, mankind has made great progress in the fields of electromagnetism, electrotechnics and electronics, laying a solid foundation for the emergence of electronic computers. After the outbreak of World War II, the U.S. Army Ordnance Department set up a "Ballistic Research Laboratory" in Aberdeen, Maryland to research and develop new artillery. The extremely heavy computing task is a big headache for the researchers there. Although the laboratory employs more than 200 computing Aauto Quicker, it is still stretched. They urgently need a new computing machine to improve work efficiency. Just when people were at their wits’ end, Dr. Moakley from Moore School of Electrical Engineering, University of Pennsylvania put forward the idea of trial-producing the first electronic computer. His idea attracted the Army Ordnance Department, who immediately asked Moore College to draw up a development plan.

　　According to the scientists’ estimation, the cost of manufacturing an electronic computer was $150,000, which was a huge sum at that time, so it was resolutely opposed by many people in the military. Seeing that the plan to develop an electronic computer is about to die, Dr. Wilbur, a famous American mathematician, firmly stood in the ranks of supporters, and he finally persuaded the US military. After more than two years of intense development, the first electronic computer finally came out on February 14, 1946. And its development funds have been increased several times, and finally reached $480 thousand.

　　This electronic computer, called "Eniac", now looks like a monster. There are thousands of electronic tubes, diodes, resistors and other components inside, and there are as many as 500 thousand welding points in the circuit; On the surface of the machine, there are meters, wires and indicator lights. What makes people laugh and cry is that it consumes more than 174 kilowatt hours, and it is said that the lights in the whole town will dim when it is used; Moreover, its electron tube burns out every 15 minutes on average, and scientists have to keep changing it in a big sweat. However, the calculation speed of "Eniac" is 200,000 times that of manual calculation and 1,000 times that of relay computer. The U.S. military has also tasted the sweetness, because it only takes three seconds to calculate the trajectory of artillery shells, while before that, it took 200 people to calculate it manually for two months. In addition to conventional ballistic calculation, it later involved many scientific research fields and played an important role in the development of the first atomic bomb.

　　On October 2, 1955, Eniak was declared "retired" and was displayed in a museum in Washington.

　　Three electronic computers compete for the title of "the first in the world"

　　Interestingly, the halo on the head of "Eniac" has been controversial for many years. In fact, quite a few people think that the "Giant" computer developed by Britain in 1943 is the world’s first electronic computer, but it has been kept secret. It was not until 1975 that the British authorities declassified the relevant files that people understood this inside story.

　　It turned out that in the Second World War, in order to decipher a mechanical code of the Germans, British intelligence agencies and mathematics,

　　With the cooperation of electronics experts, a large-scale electronic computing device was developed in 1943, and it was called the "giant" machine. Before the invention of the "Giant" machine, it took six to eight weeks for Britain to decipher the German high-level passwords, but it only took six to eight hours after using the "Giant" machine. Since it was put into use, a large number of German high-level military secrets were quickly deciphered, which greatly accelerated the process of Nazi Germany’s downfall. Because of the need of war, Britain regards it as "super secret". It is said that in order to keep secrets, Britain did not hesitate to secretly destroy 10 similar computers after the war. However, some people think that the "giant" computer is not a real electronic computer, but is between relay computer and modern electronic computer.

　　There is another saying that atanasoff, a Bulgarian-American physicist, was the inventor of the first electronic computer. As early as December 1939, he built the world’s first electronic computer, but because it was World War II, he didn’t apply for a patent or publish the information. Despite different opinions, "Eniac" is still recognized by most people as the world’s first electronic computer, and Valentine’s Day 60 years ago has been recorded in the history of human invention forever.

　　Electronic computers became famous overnight because of the presidential election.

　　At the beginning of its birth, "Eniac" could not be widely used because of its many defects. It was not until 1951 that Moakley and eckert developed UNIVAC (Universal Automatic Computer) on the basis of "Eniac" that electronic computers began to move from the laboratory to the society. Soon, an accident happened, and its popularity increased rapidly.

　　In 1952, it coincided with the American election. In order to process the election data, CBS rented UNIVAC to predict the election results. Just 45 minutes after the election, UNIVAC calculated that Eisenhower would win with an absolute advantage of 438 votes. But before the election, almost all experts and the media predicted that the two sides would be evenly matched. Therefore, the broadcasting company refused to report the prediction results of the computer. Engineers had to recalculate, but the computer still insisted that Eisenhower would win by a wide margin. When the election results were officially announced, everyone was shocked: Eisenhower actually got 442 votes, and UNIVAC’s prediction had an error rate of less than 1%! Since then, the whole world has begun to have a new understanding of the functions of electronic computers, and the development of electronic computers has entered a new era.

　　From then on to today, the development of electronic computers can be described as leaps and bounds. It is not only widely used in people’s social life, but also directly guides the development of today’s information society. There is no doubt that the electronic computer is one of the greatest inventions in human history. Nowadays, it has become an indispensable part of modern society and will continue to play an important role in the future. (Yang Honglin)

Editor: Li Xiuwei

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

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