Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

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　　At the press conference held by the joint prevention and control mechanism of the State Council on the 17th, Mi Feng, spokesman of National Health Commission and deputy director of the Propaganda Department, said that it is necessary to accurately understand and grasp the deployment measures to optimize prevention and control work, and resolutely oppose two tendencies, that is, to continuously rectify layers of overweight, prevent "one letter from being sealed", and oppose irresponsible attitudes, prevent "one release", ensure that the 20 measures are implemented to the letter, and ensure the safety and health of the people.

　　Will it cause hidden risk if we no longer judge the secret connection?

　　Regarding the social concern that it is no longer necessary to judge whether the secret connection will cause hidden risks, Shen Hongbing, deputy director of the National Bureau for Disease Control and Prevention and academician of China Academy of Engineering, said that this is a more scientific and accurate prevention and control measure based on the risk of infection, and this group of people is no longer isolated centrally, in order to make more effective use of prevention and control resources and service guarantee resources such as diversion and isolation.

　　He said that at present, in some places, it is not necessary to directly judge the secret connection as secret connection and carry out upgrading control. "At the same time as canceling the judgment of the secret connection, all localities should make quick judgment, quick detection and quick control for the secret connection. Once the nucleic acid test of the close contact person is positive, it is necessary to further carry out the investigation and control of the close contact person at the first time, which has higher work requirements. "

　　Will the cancellation of the medium-risk area affect the precise prevention and control?

　　"In order to minimize the control of unnecessary regional personnel, 20 optimization measures canceled the judgment of medium-risk areas." Wang Liping, a researcher at the Center for Disease Control and Prevention of China, said that this set a higher standard for the handling of epidemic situations in various places, requiring more accurate and efficient epidemiological investigation and risk assessment. Regarding the nucleic acid detection and control measures in high-risk areas, it is still implemented according to the ninth edition of the prevention and control plan. It is required to carry out nucleic acid detection three days before the implementation of the closure control, and the frequency of subsequent detection can be determined according to the results of the first three tests. Within 24 hours before the cancellation of management, a full-time nucleic acid test in the area should be completed.

　　Wang Liping stressed that the elderly, minors, pregnant women, disabled people, people with mobility difficulties, hemodialysis patients, mental patients and patients with chronic diseases living alone in the closed management area should be well arranged to provide them with better living and medical supplies.

　　Does it mean that the diagnosis and treatment of COVID-19 patients should be classified in the future?

　　Guo Yanhong, director of the Medical Emergency Department of National Health Commission, said that one of the 20 measures is to strengthen the construction of medical resources, which is also a specific requirement for dealing with the epidemic faster, better and more efficiently in combination with the current situation of epidemic prevention and control, and is also an important measure to better coordinate the epidemic prevention and control and daily medical service guarantee and persist in improving the quality of medical services.

　　Guo Yanhong said that since the outbreak, we have strengthened capacity building and classified treatment of patients from three aspects. First, all localities are required to designate hospitals with strong comprehensive ability and high treatment level as designated hospitals. Designated hospitals should be equipped with beds for treatment according to the local population size, and ICU beds should reach 10% of the total number of beds. Second, strengthen the construction of shelter hospitals. Third, hospitals above the second level are required to set up fever clinics, so that they should be all set up and open, and the responsibility system for first diagnosis should be strictly implemented. Once suspicious patients are found, they should be screened as soon as possible. If they are positive, they should be quickly transferred to designated hospitals or shelter hospitals for treatment.

　　What are the requirements for regional nucleic acid detection after local epidemic?

　　Shen Hongbing pointed out that if there are only sporadic infected people in the local epidemic and the transmission chain is clear, when there is no risk of community transmission, it is generally not necessary to carry out all-staff nucleic acid testing according to administrative regions; When there is a risk of spread of the epidemic, the district where the epidemic is located can carry out a full-time nucleic acid test every day according to the risk assessment results. After three consecutive nucleic acid tests without social infection, a full-time nucleic acid test will be carried out every three days. If there is no social infection, the full-time nucleic acid test can be stopped.

　　"For other areas where infected people have frequent activities and long stay, a certain area can be designated to carry out full-time nucleic acid testing based on flow research." Shen Hongbing said that in principle, all staff nucleic acid testing should be carried out once a day, and three consecutive nucleic acid tests without social infection can stop all staff nucleic acid testing.

　　Inter-provincial tourism management activities are no longer linked with risk areas. How is it specifically stipulated?

　　Recently, the Ministry of Culture and Tourism issued the Notice on Further Optimizing the Prevention and Control Measures of Epidemic Situation in COVID-19, and doing a good job in prevention and control of cultural and tourism industries scientifically and accurately. It is clear that inter-provincial tourism business activities will no longer be linked with risk areas. In this regard, Li Xiaoyong, deputy director of the Market Management Department of the Ministry of Culture and Tourism, said that the document also requires local cultural and tourism departments to actively guide inter-provincial tourists to take the initiative to conduct nucleic acid testing in accordance with the requirements of "landing inspection" for inter-provincial migrants.

　　Regarding the social concern about checking nucleic acid test certificates in public places, Shen Hongbing said that special people such as infants under 3 years old can be exempted from checking negative nucleic acid test certificates. Cross-regional migrants should take the plane, high-speed rail, train, inter-provincial long-distance bus, inter-provincial passenger ship and other means of transportation with negative nucleic acid test certificate within 48 hours. After arriving at the destination, they should carry out "landing inspection" according to territorial requirements. Those who stay in hotels and enter tourist attractions need to check the health code and negative nucleic acid test certificate within 72 hours.

　　What is the role played by the special classes in various places to rectify the problem of "layers of overweight"?

　　According to Shen Hongbing, since the publication of the 20 measures on the 11th, from the information data of the official website of National Health Commission "Nine No Public Message Boards for Epidemic Prevention and Control", the number of complaints from the masses has dropped significantly, from 3,306 on the 11th to 2014 on the 16th, with a drop of 39%.

　　Shen Hongbing pointed out that the problems are mainly concentrated in three aspects: first, restrictive measures such as forced repatriation and isolation are taken for people from low-risk areas, accounting for 25%; The second is to expand the restricted travel range from high-risk areas to other areas at will, accounting for 23%; The third is to expand the scope of risk personnel who take isolation and control measures at will, accounting for 18%.

　　"As of 12: 00 on the 17th, rectification ‘ Layer by layer plus code ’ The problem class has transferred a total of 130,000 clues to complaints from local people, and the completion rate is 99%. It should be said that the effect is very remarkable. " Shen Hongbing said.

　　(Beijing, November 17 th, by reporter Jin Zhenya)

Text | Wang Zhongyang lp

　 　　

First of all, it’s hard to treat No regrets as a "serious" spy war drama, because it’s more like a history in which two people of different faiths witnessed each other in decades of love and killing each other.

Tracing Without Regret tells the changes of Beijing from 1949 to 1988 after the founding of New China in the name of "spy war".

In view of this, the drama was controversial in that year, such as "Why should we create a’ good spy’?" "Why do you want to expose scars?" "Why did those past’ sports’ have to be filmed in such detail?" Wait a minute.

But it is also the case that "No regrets" is particularly precious in today’s film and television dramas with similar themes. Even now, it can make the audience think about some problems worth thinking about.

Tracing Without Regret was first broadcast in 1995, produced by Beijing TV Station, directed by Yin Li, written by Zhang Ce and Shi Jianquan, and produced by Zheng Xiaolong. This drama adopts the parallel narration of "two male masters", so "first hero" is teacher Wang Zhiwen and teacher Liu Peiqi. Compared with Wang Zhiwen, who has long been famous, this drama can be regarded as one of Liu Peiqi’s classic masterpieces. At the same time, Teacher He Bing, the young Ms. Li Bingbing, and even the actress Ms. Juanzi, who later played your princess in Princess Huanzhu, all played important roles.

一

一句话，几十年

1949年，北平和平解放，肖大力（刘佩琦 饰）以人民警察的身份登场，巡逻时他路过剃头铺包师傅（李丁 饰）那里，听见包师傅和徒弟孙焕彰（何冰 饰）赞言天安门放炮庆祝的事情，当中有个高个年轻人止住他们的话，解释放的是什么样的炮，工作原理是什么。

这一耳朵让肖大力询问身旁的留用（原国民政府）警察王六斤（李连义 饰）：“这说话的是什么人？”

王六斤瞅了瞅，说：“他叫冯静波，是咱们这的教书先生。”

于是肖大力心里起疑：一个教书先生怎么知道枪炮原理？

这个问题后来围绕在他心里几十年。

为了探寻这个问题，他特意请示上级主动搬到冯静波（王志文 饰）住的院子里同他做了邻居。在随后的漫长岁月中，他夜半时常听到楼上收音机里传来一阵声音：

"Comrade 5182, please answer …"

Before Xiao Dali decided to move here, at midnight, in Feng Jingbo’s bedroom, his conversation with another person confirmed his guess. The man said to Feng Jingbo:

"Capitalism is not as good as communism, and communism is not as good as the Three People’s Principles … The organization decided to let you stay and collect information, and at the same time accept the next work instructions …"

Distinctive, Xiao Dali’s answer has long been known to the audience, and the next step is just a battle of wits between two people-

I know you know I know, I don’t say anything, you don’t say anything.

One is intended to lurk, and the other is to grasp the present. Many years later, when I watched it again, I found that Feng Jingbo seemed to have done nothing bad, and the radio left to him by the "organization" became a decoration. On the contrary, he is completely integrated into the new society, and he is cautious and trembling in Xiao Dali’s often cold eyes.

A walk, a look, two people in each other "accompanied" experienced various major historical events and various movements after the founding of New China. The audience also slowly forgot an important thing through the perspective of onlookers:

This is a spy war drama.

In "Tracing Without Regret", there are not many "spy wars" scenes involved, and it is always just around Xiao Dali who has racked his brains to catch Feng Jingbo’s handle and Feng Jingbo’s ambivalence:

He knows that the organization will contact him at any time, just like a prisoner sentenced to death with a suspended sentence, knowing the result, but he doesn’t know when that day will come.

What’s more, Xiao Dali has to catch the absconding bully "Six Hades", and this person may be the "online" who will contact Feng Jingbo. Therefore, as a neighbor, every time Xiao Dali clamored for a spy in the yard, Feng Jingbo thought that he had been "closed" for a moment or two.

In fact, Xiao Dali did lock him up once, but not because he was caught as a spy, but because of his "emotional problems."

two

Two feelings, sigh the world.

Xiao vigorously suspected Feng Jingbo, but he never mentioned his doubts to anyone except a few people who were limited with the police station.

After the liberation of Peiping, he and his wife Liu Yaqin (Kong Lin) moved into the courtyard where Feng Jingbo lived. By mistake, Liu Yaqin became a teacher of a school for Feng Jingbo, and they became colleagues, and they also had a lot in common.

The couple are young and old, and their educational level is very different. Therefore, as one of the heroines in the drama "Yan value is second", Liu Yaqin always feels CP when he and Feng Jingbo are laughing and even walking together. Even at home, I don’t hesitate to appreciate "Teacher Feng". However, this plot also highlights Xiao Dali’s personality charm-

No culture, but full of magnanimity.

This kind of magnanimity makes him not pretend, not hypocritical, and also looks very brain-dead.

To what extent is magnanimous?

In the face of "movement", he pondered and asked:

"I think, if the enemy agrees with what we are doing, does that mean we are wrong?"

As a result, the superior almost spit out a mouthful of water: "Do you want to be a party member? ！”

Xiao Dali was rude and admitted to death, but it was not unreasonable. After the "revolution" began, others attacked the campus. As the director of the police station, he also arrested his son on the grounds that "it could not affect his children’s schooling". Even after being taken away, persecuted or even injured by "teenagers", he would still think that "we are good people fighting good people and misunderstood. But you Feng Jingbo is different! I don’t believe you, a toad, can urinate? ！”

In order to find out the question that haunts this "Mr. Feng" in front of him, Xiao Dali "absconded" from the hospital, and as a result, his wife finally couldn’t bear the pressure and hanged herself …

Feng Jingbo, the other hero of this drama, has had a hard time for decades. He is a living person with flesh and blood, followed by a "warrior" with "faith", but the soldier himself is afraid of death. In order not to reveal his whereabouts, or even to cover his identity, he chose to marry the big eyebrow (Yue Xiuqing) who was born as a maid in a brothel, a decision that he regretted when he was young.

There are two scenes in this play that illustrate his pain:

First, Dameizi’s mother and brother came to live in the city from their hometown, and his wife and brother secretly sold garlic. In those days, they were caught by the police station as a result of "speculation". Dameizi’s mother knew that the director was Xiao Dali, a neighbor of her son-in-law, and his wife was a colleague of her son-in-law, so she clamored for him to intercede.

The scholar is thin-skinned, and when Feng Jingbo doesn’t go, the old lady shouts in the yard, and the vulgar words make him speechless.

First, although my brother-in-law was released, the police station asked him to write a check, and the old lady asked Feng Jingbo to write. Feng Jingbo said that I was right. Why did you let me write? The old lady scold again:

"You can’t even write a check or are you a scholar?"

When I grow up, watching this scene again reminds me of a question on the Internet:

Can two people with very different educational levels be together?

The marriage of Feng Jingbo and Xiao Dali can be said to be the perfect answer to this question, because they can all be referenced. Many years later, another popular TV series "Parents Love" also answered this question well:

Divide people.

For Feng Jingbo, who has no love at all, the big eyebrow is just a "bunker", which is different from Xiao Dali’s love of "settling accounts with rival in love with grenades". Feng Jingbo despises the big eyebrow from his heart. This is also the reason why he cheated on the principal’s daughter, Xu Xiaoyu (Liu Xin).

When Dameizi knew that Feng Jingbo was cheating, everyone in the yard could hear her roar. When everyone rushed in, people only saw Feng Jingbo sitting in a chair with scratches on his face, while Dameizi was crying while swearing.

Therefore, Xiao Dali, who is also a working people, shut Feng Jingbo in the toilet and let him think about his own problems.

Feng Jingbo said: "My feelings are my own business."

Xiao Dali said, "I’m talking about other things besides feelings."

Such specious words between two people will exist for many years.

three

Look at the sea, just ask the sky.

Walking in the history of time, the radio became an antique, and the barber shop was renamed as a barber shop. Xiao Dali, who lost his lover, and Feng Jingbo, who made do with it for half a life, ushered in a new era.

In the changes of the times, they are all old and behind the times.

What Xiao Dali doesn’t understand is why people used to buy meat to buy fat, but now they want to buy lean meat. Why does his son (Hao Rong) become more and more timid? Why are workers and peasants slowly losing their glorious status? Why do you watch your neighbor girl Yuan Yuan (Juanzi) accompany foreigners to foreign-related hotels and become a "lying and earning money advocate" disdained by cleaners? Why did his persistence and persistence become the "brain disease" in the mouth of the younger generation?

What Feng Jingbo doesn’t understand is why his wife and daughter (Li Bingbing) are increasingly alienated from themselves. Why "Looking south to Julian Waghann for another year, Julian Waghann only has propaganda company"? Why does it seem that the more "counter-offensive" it has been for decades, the more "far" it seems? Why did no one mention the blood debt of that year after the "Six Yan Wang" who was shouted and killed by everyone in the past returned to the mainland as a Taiwanese businessman, but instead praised him as a guest? And what is this person who has been lurking for decades and exhausted his life?

So, he drank wine and said in front of everyone:

"I don’t believe this. Can this toad still urinate?"

The somebody else quickly stopped him:

"Why do you talk more and more like Xiao Dali?"

"Love each other" kills each other, which is probably the case.

Interestingly, Xiao Dali only despised Feng Jingbo from beginning to end, disdaining his marriage as a cover, disdaining his infidelity, disdaining his poverty and pedantry, but not his personality. Even in the craziest years of that year, he insisted on grasping evidence to arrest people.

Feng Jingbo only respects Xiao Dali, angry that he is stubborn but respects him, angry that he does not respect personal privacy but respects him, and angry that he does not support the marriage of two children but respects him.

Finally, when Feng Jingbo realized that Dameizi had long known his spy status and burned the "power of attorney", he could only tell his daughter not to be with Xiao’s son, and after decades of suppression, Feng Jingbo was relieved in pain:

I admit it, that’s all.

One morning, Xiao Dali went out and saw a letter on the ground. Feng Jingbo said in the letter:

Dali, you guessed right. I’m a spy, code 5182. I’ll turn myself in. I’ve been pestering you for decades, and I’m convinced.

four

Postscript

For the first time, I actively, consciously and seriously talked about a TV series nearly 30 years ago. So far, there are still many plots and details that have not been written, just written and written. I found out why the broadcast of No regrets caused a lot of controversy and even criticism.

From 1949 to 1988, New China experienced many major historical events and various movements. There was a scene in the play in which Feng Jingbo couldn’t stand Xiao Dali’s suspicion and said, "You count, from the founding of the People’s Republic to the present, four clean-ups and four small ones are unclear … when have I fallen behind?"

Xiao Dali’s bearded master (Hou Kun) divorced his original rural wife at the speed of light after entering the city, and married the director of women. During the "difficult" period, his wife’s children went to the city to find him, stayed at Feng Jingbo’s school overnight, and went to the canteen to find food in the morning. As a result, they choked to death (big neck disease). Feng Jingbo said that their hometown was starving, and Xiao Dali quit, saying that he was viciously attacking the government. After being released, Feng Jingbo said to him softly, "There is no one in that child’s hometown …" Xiao Dali was no longer angry …

As for Master Bao’s apprentice Sun Huanzhang, who fought in the War to Resist US Aggression and Aid Korea, he was stunned by a bomb, burned off an arm by a firebomb and became a prisoner. After returning to China, he never joined the party. Eliminating the four evils and the madness of the whole people during the Great Leap Forward; Closing brothels and letting women collectively receive cultural education and arrange employment, etc., almost all the phenomena after the opening of the corresponding plot have become a satire. Especially when the former executioner "Six Yan Wang" appeared as a Taiwanese businessman who went to the mainland to find relatives and invest, all those indignant people changed their faces, which further enhanced the historical value and social value of the play.

Compared with the original short stories of the same name, Tracing Without Regret, in the conception of its director and creator, constructs the development process of new China in just 20 episodes, and only uses the lens to lead the audience to "browse" the events that grandparents and fathers have experienced and the performance of all the people in these stories.

Those who are good at meeting people who know how to "keep pace with the times" live well, while those who abide by principles can only lament injustice. As for the Great Leap Forward, Feng Jingbo stood in front of the demolished stove. The stove was developed by him alone to cook hot meals for the students, but it was used by everyone as an "advanced" performance. He could only lament:

The children are going to eat cold rice again.

Xiao Dali behind him is awkward. He may have wanted to say that I caught your "reactionary remarks". But when you think about it, it seems reasonable.

Because Xiao Dali is also an honest man.

As for the most criticized ending, it may be Feng Jingbo’s surrender:

You didn’t catch me. I admitted it myself.

You can’t catch me either, because I haven’t done anything bad.

This was unimaginable in the film and television creation of that year, and it is unimaginable now.

Therefore, I made a little effort to briefly introduce this "No regrets tracking".

It is not "black and white", nor "positive will win evil". The "enemy" also has faith, does not yield, is human and deserves respect.

Rare, very rare, too rare.

If its position is unclear, it just states a real history.

If it is said that there is no distinction between loyalty and treachery, in that history, it is clear who is loyal and who is treacherous.

Fortunately, now this drama can be watched on all major platforms, which is even more rare for an excellent, undisguised, objective and fair literary work.

No regrets, you can’t just pay a joke.

?

　　Every time I pass the AI ? ? newsletter, some investors ask questions on the investor interaction platform: Does the company follow?Cooperation? Without cooperation, can the company participate in the project now?

　　(002575.sz) On March 13th, it was indicated on the investor interaction platform that the company has not cooperated with up to now. Please pay attention to the company’s relevant announcement for details.

The following article comes from the language of nutrition and economy, written by Gao Yun.

Nutrition and economy.

Pure popular science nutrition

The fifteenth day of the first lunar month is the Lantern Festival, also known as the "Shangyuan Festival", which existed in the Qin Dynasty more than 2,000 years ago. Emperor Wen of the Han Dynasty ordered the 15th day of the first month to be the Lantern Festival. Eating Yuanxiao, enjoying lanterns, solve riddles on the lanterns, setting off fireworks and other activities have existed since ancient times and have been passed down to this day.

joyous

joyous

happy

happy

noisy

Yuan Dynasty (1206-1368)

night

I believe that many foodies have already prepared all kinds of dumplings at home, and I look forward to the scene of family members sitting together and eating dumplings. Whether in the north or the south, eating glutinous rice balls is an essential highlight of the Lantern Festival. The difference is that it is called "Yuanxiao" in the north and "Tangyuan" in the south. Many people who pay attention to customs think that "Lantern Festival is not counted without eating glutinous rice balls". How can we enjoy glutinous rice balls while taking care of our health?

Note the "stuffing" trap

The fillings of Yuanxiao are generally green red silk, peanuts, sesame oil, jam, sugar, etc. The fillings of glutinous rice balls are generally bean paste, black sesame, shepherd’s purse, pork and so on. The two methods are different, but the main component of the crust is glutinous rice flour, and the stuffing also contains more oil (nuts such as sesame seeds and peanuts, chocolate and lard, etc.), so whether it is Yuanxiao or Tangyuan, the heat is very high. As the folk song goes, "Tangyuan can be used as tea rice", and three medium-sized Tangyuan (1/2) are equivalent to the carbohydrate of half a bowl of rice. The energy of two black sesame dumplings is about 300 kilocalories, with 16.4 grams of fat and less other nutrients. Eating more will increase energy and fat intake. Moreover, the starch contained in glutinous rice is amylopectin, which is not easy to digest and absorb in the stomach. Therefore, no matter from the aspects of energy intake or digestion, it is not appropriate to eat dumplings as a staple food in large quantities.

Sugar control is very important.

Although compared with the traditional glutinous rice balls, sugar substitutes are used in making sugar-free glutinous rice balls, the glycemic index of white glutinous rice, black glutinous rice, sticky millet and rhubarb rice is around 100, and the blood sugar rises rapidly. Even sugar-free dumplings are recommended for diabetics to eat as little as possible. In addition, you can eat some vegetables or protein-rich food before eating glutinous rice balls, which will help reduce the blood sugar reaction after meals.

Prevent accidents

1. For the elderly, due to the gradual decline of digestive function, especially the slow swallowing reflex of the elderly, they may get stuck in their throats because they eat more urgently, resulting in difficulty in breathing and even suffocation. Therefore, the elderly must chew slowly when eating dumplings.

2. For infants, if the baby at home is under three years old, it is recommended not to let him try glutinous rice balls easily. After all, glutinous rice balls are mainly made of glutinous rice. If they are eaten by a baby under one year old, they may stick to the esophagus and have the risk of blocking the respiratory tract. If it is a one-or two-year-old baby, it is still not easy to bite peanuts and other fillings in the glutinous rice balls to prevent suffocation. In addition, because the baby’s digestive function is still weak and the swallowing reflex is not well developed, even if the baby over three years old is given glutinous rice balls, parents must look after them. It is best to divide the glutinous rice balls into small pieces in advance to prevent accidents. If your baby is suffering from respiratory diseases, such as cough, you should also eat dumplings as little as possible to prevent the illness from aggravating.

The glutinous rice balls that have just come out of the pot are steaming, so remember to taste them slowly and slowly to avoid burning your mouth. Just eat two or three medium-sized snacks at a time, and don’t be greedy for Doha! Finally, I wish you all a happy Lantern Festival, a happy family and a reunion!

Expert business card

Wu Ping

Tongji hospital affiliated to Tongji University

Director and chief physician of nutrition department

Tutor of medical doctor and master students

Expert clinic: Thursday morning

Director of Nutrition Department of tongji hospital, affiliated to Tongji University, expert of Oriental TV’s "Famous Doctors Keep Healthy" and major TV stations in Shanghai, top ten communication stars of nutrition science in China in 2019, member of the Standing Committee of Nutrition Committee of Chinese Women Medical Doctors Association, expert member of Shanghai Nutrition Quality Control Center, director of the Council of Shanghai Nutrition Society, and member of Chinese and Western Nutrition Group of Cancer Nutrition Committee of China Anti-Cancer Association. Member of the Second Committee of Weight Loss and Surgical Metabolism Branch of China Medical Care International Exchange Promotion Association, member of the Standing Committee of the First Committee of Nutrition and Rehabilitation Committee of China Rehabilitation Medical Association, member of Shanghai Branch of China Heart Rehabilitation Alliance, member of Shanghai Medical Doctor Association Medical Science Popularization Branch, member of Shanghai Heart Rehabilitation Committee, scientific consultant of People’s Network "Popular Science China", part-time professor of Hu Jinhua Health Education and Communication Research Center of Shanghai Health Medical College, He is a member of the Expert Volunteer Group of Hu Jinhua Health Education and Communication Research Center, a member of the Expert Group of Health and Medical Communication Center of School of Media and Communication of Jiaotong University, a member of the Medical Popular Science Committee of the Chinese Popular Science Writers Association, a member of the Medical Communication Committee of the Science Popularization Medical Branch of the Chinese Medical Doctor Association, and a quality control leader of the nutrition specialty in Putuo District. More than 30 papers have been published in core journals by the first author or correspondent, including 4 papers in SCI English and 6 papers in Chinese series, and won the second prize of excellent papers in the 13th and 14th National Conference on Clinical Nutrition for two consecutive times.

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Wen | Nutrition Department Wu Ping Gao Yun

Editorial | Propaganda Department

Guess you want to see it

Expectant mothers enjoy crabs well. When "fitness people" encounter mala Tang "double reduction", they will not reduce nutrition and supplement nutrients, which will help eye health.

Tongji hospital was founded in 1900 by German doctor erich Baolong, and tongji hospital is the only third-class first-class general hospital in Putuo District. The annual number of outpatient and emergency services exceeds 2 million. It has the most important disciplines of orthopedics and psychiatry in Shanghai, the key disciplines of cardiovascular medicine in Shanghai, the key specialties of spinal surgery, psychosomatic medicine and gastroenterology in Shanghai, and the demonstration department of traditional Chinese medicine in Shanghai. Realize the selection of emergency and critical care disciplines, geriatrics, laboratory medicine and clinical medicine disciplines into the Shanghai municipal platform discipline construction plan; There are three dominant disciplines in the hospital: sports-nerve-spirit discipline group led by orthopedics, circulation-respiration-chest discipline group led by cardiology, and digestive-general surgery-endocrinology discipline group led by gastroenterology. As well as hematology-tumor-imaging-pathology-laboratory discipline group led by hematology department and obstetrics-gynecology-urology-kidney-reproduction discipline group led by obstetrics and gynecology department. The hospital integrates the advantages of disciplines, and based on multidisciplinary cooperation, the treatment system for refractory and relapsed hematological malignancies established by the Department of Hematology was selected into the national key clinical discipline construction project. And successfully built three national-level centers-advanced stroke center, chest pain center and trauma treatment center, and became a large-scale comprehensive diagnosis and treatment center for critical and intractable diseases in northwest Shanghai. It has established a national-level international scientific and technological cooperation base-the International Joint Research Center for Stem Cells and Regenerative Medicine, the Key Laboratory of the Ministry of Education, and the Sino-US Joint Research Base for Stem Cells.It has a high-level expert team represented by the national key R&D plan, the 973 chief scientist and the national 100 million talents project. Undertake more than 20 national key projects such as national key R&D plan and 973 plan. The achievements have been published in top international authoritative academic journals such as Nature, Science and Cell. Won the second prize of national natural science, the first prize of natural science of the Ministry of Education, the first prize of scientific and technological progress of the Ministry of Education, the first prize of Huaxia Medical Science and Technology Award, the first prize of Shanghai Scientific and Technological Progress Award, the first prize of Science and Technology Award of China Rehabilitation Medical Association, the outstanding contribution award of Shanghai medical development and the achievement promotion award of Shanghai Medical Science and Technology Award.

As a century-old modern hospital, tongji hospital is dedicated to superb medical skills, and has formed a warm "home" culture with Tongji characteristics and a healthy communication culture that serves the people wholeheartedly. With the spirit of helping others and the world, he has given full play to Tongji people’s broad mind of "sharing the same boat with one heart and one mind" in previous major rescue and disaster relief, international aid and poverty alleviation, and spread Tongji’s patriotic feelings all over the earth.

Original title: "[Concern] How to taste dumplings healthily during the Lantern Festival on the fifteenth day of the first month? 》

Read the original text

Running is a very effective exercise to lose weight, and it is the first choice for the majority of dieters. However, due to the lack of relevant sports knowledge, many people will encounter many problems when they lose weight by running.

For example, I think that the more I run, the more fat I consume, so I am desperate to run wildly, and I can’t wait to run tens of thousands of kilometers in one day to consume all the body fat.

The more you run, the more fat you consume. To some extent, this view is correct. But the problem is that the human body has its limits. A body with an excessive body fat rate cannot run forever. Even if you think you can keep running, your body is gradually collapsing.

Every time you run, there is actually a limit value. When you are about to reach the limit, your body will show some signals as a warning. If you run faster, when you reach the limit, your running speed will drop uncontrollably. No matter how fast you want to run, you can’t take a bigger step. This is because there is little muscle glycogen left in your body, and the proportion of fat consumption has reached the maximum, but the energy provided by fat consumption is actually not much, which is not enough to support your running faster. This is a very important signal that your body can’t run much longer.

If the brain is still trying to run at this time, it can only decompose the protein in the muscle to provide energy as a supplement, which is very harmful to the muscle tissue and the root cause of running off the muscle. While consuming protein’s function, the brain will secrete endorphins, which is a natural analgesic and can relieve the pain of reaching the limit. At this time, you will suddenly change from a painful running state to a light-footed one. This is actually a second warning, but many people mistakenly think that running is getting better and better, so they will run more and expand the harm caused by excessive running.

After the muscle mass caused by long-term excessive running decreases, the basal metabolic rate of the body will also decrease, and the speed of fat loss will slow down. This is really "going too far".

In addition, excessive running in desperate pursuit of running distance will also lead to terrible consequences such as joint wear, muscle strain and even acute renal failure.

The process of losing weight is very long, and there is no shortcut at all. If you run moderately and develop running habits slowly, the body fat rate will gradually decrease unconsciously.

I am a person who can hardly exercise. For me, standing is the most intense exercise.

Although I have long known that exercise has countless benefits, I have always wanted to take the first step, but when I see people around me who are struggling to exercise,Spend an hour or two sweating in the gym every day., who all want to back down?

However, watching a documentary recently actually made me take the first step of exercise, because it let me know that exercise is not a hard job at all!

The documentary also said: those who work hard in the gym for an hour or two are simply thankless. As long as you master the method,Just 2 minutes a week., you can achieve excellent fitness results!

The host of this documentary is?Professor michael mosley, a medical journalist(Dr Michael Mosley), he has always been a lazy man, and in the matter of exercise, he wants to?Spend the least effort?Get the biggest return.

Medical journalist Dr Michael Mosley.

In order to realize his dream, the whole BBC team is in full swing, accompanying him to visit sports experts in various fields and looking for?Super high efficiency?The exercise method. This process was filmed as the documentary The Truth About Getting Fit.

Anyone who wants to exercise but doesn’t want to work hard must not miss this documentary!

At the beginning of the documentary, Michael will?overturn?A popular saying: "You can stay young and healthy by walking 10,000 steps every day".

The idea of 10,000 steps first came from a marketing campaign more than 50 years ago. A Japanese company invented the "10,000-step pedometer", and while sponsoring the Tokyo Olympics, it relied on a sentence.10 thousand steps a day"The advertising words are deeply rooted in people’s hearts.

But do you have to walk 10 thousand steps to be effective?

In order to find out the truth, Michael consulted Professor Rob Copland of Harlem University in Sheffield, and he will arrange a controlled experiment to verify this theory.

Note: In order to make the public understand the BBC documentary,

Experimental methods with small samples and not rigorous enough are often adopted, but they still have certain reference.

He divided six people into two groups to take part in the experiment:

The first group (Gillian, Dave, Dai Lun): Walk 10,000 steps every day, unlimited speed, about 8 kilometers.

Group 2 (Nathan, Gary, Judy): 10 minutes three times a day,doubleAbout 3000 steps, about 2.4 kilometers.

In the experiment, both groups wore activity monitors, which could track their activities throughout the day and monitor their heart rates. Professor Copeland said that the increase in heart rate caused by exercise can?Strengthen heart and lung function, is an important indicator to measure the effect of sports.

After the experiment began, the members of the first group worked hard to achieve the goal of 10 thousand steps, because 10 thousand steps were too difficult to complete!

Of the three people, only Dave and Dai Lun managed to finish the task. Gillian washed the bowl and deliberately walked back and forth several times, but only walked more than 5000 steps in one day.

In contrast, the members of the second group are much more relaxed.

They met for a brisk walk, and 10 minutes passed quickly. Unconsciously, they easily completed the indicators.

On the one hand, it is difficult to move forward, and on the other hand, it is easy to reach the standard. What is the effect of their exercise?

Professor Copeland published?Surprising?Experimental results of:

Although the first group is more tired, the exercise effect of the second group is better.?better!

He explained that this is because the brisk walking adopted by the second group belongs to moderate to intense physical exercise, and the intensity is increased by 30% compared with the usual walking.

Comparatively speaking, although the walking time of the second group is shorter, the intensity of cardiopulmonary exercise is greater, so the effect is better than that of the first group.

Michael’s first discovery saved him 7000 steps every day.

But lazy, he is not satisfied with this! Last time he found out?More labor-saving?Movement, this time he turned to.?More time-saving?The exercise method.

He went to visit.?High intensity intermittent exercise(HIIT) expert Niels worrall.

Experts from worrall arranged for six white-collar workers to participate in a five-week exercise program.

Before the exercise, the six people first took an aerobic fitness test.

Aerobic fitness refers to human intake, transportation and utilization.?oxygen?The ability. People with good aerobic fitness will run for 1000 meters without breathing. On the contrary, people with poor aerobic fitness will be panting after climbing several stairs.

After testing aerobic fitness, Niels worrall asked these white-collar workers to do it on a spinning bike every week?3 groups of 40 seconds?HIIT training.

In other words, every week they only need?Exercise for 2 minutes. After five weeks, these people only exercised in total.?10 minutes.

However, five weeks later, when six white-collar workers took the physical fitness test again, their?Aerobic fitness?An average increase of 11%!

Worrall explained,

This is because HIIT can stimulate deep muscles.

Deep muscles are hidden around the bones of the body, which plays a role in coordinating the body and supporting the bones and joints. Ordinary exercise is difficult to involve, and HIIT can activate them.

In addition, HIIT can rapidly consume muscle glycogen.

Muscle glycogen is the sugar stored in muscle. When people exercise vigorously, the body will break down the sugar in muscle and provide energy for the body.

Worrall asked a white-collar worker to do three groups of HIIT for 2 minutes, and compared his muscle glycogen levels before and after exercise.

The results showed that his muscle glycogen level decreased.?24%?As much as, if you use other sports methods, you may have to?45 minutes?In order to achieve the same effect.

Finally, HIIT can also exercise the heart and lungs and improve the whole cardiovascular system.

HIIT is good, but it is not convenient for everyone to go to the gym to ride a spinning bike. In order to let everyone enjoy the benefits of HIIT, Michael specially invited Beth Philips from Nottingham University to design a set of HIIT training without any auxiliary tools.

This training takes a total of 5 minutes, namely:1-minute arm jump, 1-minute squat, 1-minute run, 1-minute arm jump, 1-minute squat..

You can also easily complete this set of movements at home, and the exercise effect is comparable to HIIT of spinning bike.

Besides HIIT,Strength training?It is also a very popular exercise method in recent years.

In order to find out?Have the best effect?The way of strength training, Michael came to Glasgow University, where sports researchers Stuart Gray and Nai Stefanacci are working.?Test weightlifting and light liftingWhich effect is better.

The experiment they designed was completed by five women. Before the experiment began, all the people took a strength test, and the researchers will record what they can lift.?maximum weight.

During the experiment, the participants lifted the dumbbells with one hand and the light dumbbells with the other, and both hands should be lifted until they have no strength. The hand that lifts light things takes longer to reach the fatigue point than the other hand. Their legs also had a heavy and light exercise.

For six weeks, they conducted two groups of training every week. After the training, they accepted the strength test again, and the results showed that:

There is no difference between lifting weights and light weights at all, and the muscle strength of both hands and legs is almost the same.

Their hands muscles have been strengthened by 18%-19%, and their legs muscles have been strengthened by 25%, and there is no difference because of the different weights on both sides.

After learning this result, five participants said that they would rather lift weights because of the short time.

Therefore, it is simple to save time by lifting weights.

Unlike strength training, running is the most popular sport because it doesn’t need any instruments and equipment and is very convenient to perform.

In order to explore the truth of running, Michael came to St. Mary’s University in London and asked John Brewer, an exerciser, about it.?run?The problem.

We always think that running will damage the knee joint, but is this true?

Brewer said,Running will not only hurt the knee joint, but also benefit it..

This is because the regular pressure generated by running can bring more oxygen and nutrients into articular cartilage.Conducive to cartilage repair and growth.

Michael, the host, found it unbelievable, so Brewer asked him to do an experiment to compare knee pressure.

In the experiment, Michael put a sensor on his knee, then walked a certain distance at the designated position, and then he ran the same distance.

Then, the computer will analyze the pressure on the knee when walking and running.

As can be seen from the above picture, although the pressure on the knees is greater when running than when walking,But it takes less time to cause stress.. Generally speaking, the time for running to produce stress is only half of that for walking, because people have longer strides and shorter contact time between their feet and the ground.

The blue bar represents the stress time caused by walking.

The red column represents the stress time caused by running.

In the above experiment, the total pressure on Michael’s knees when he runs is smaller than when he walks.

Brewer said that these pressures are completely within the acceptable range of the human body, because the human body structure can fully load walking and running. Imagine if our ancestors couldn’t run, how could they survive the competition of nature?

Whether it is to avoid or chase prey, people need to use the skill of running, which has been used to this day.

Nevertheless, if you run in the wrong way, such as running too fast, running for too long, running on uneven or slippery ground, you may cause injuries.

After visiting a number of sports experts, Michael has mastered four major exercise truths:

1. Walking 10,000 steps slowly every day is better than walking 3,000 steps quickly.

2. HIIT for 2 minutes per week can effectively improve aerobic fitness.

3, it takes a short time to lift the dumbbell to fatigue, which can effectively strengthen the muscles.

4. Running won’t hurt your knees.

Michael’s next stop is to visit a physiologist, Professor Sirsa Osullevin. He wants to know why some people love running so much.

Professor O ‘Sullivan said that people will produce endogenous pheromones when running. This kind of substance spontaneously produced by the human body is very similar in structure to the alcohol in * *, which will excite.?Positive mood, increase appetite, bring pleasure..

Besides running, other exercises can also produce endogenous hormones, which explains why some people feel uncomfortable without exercise for a day. Because exercise can really make people happy. Professor O ‘Sullivan believes that "endogenous pheromone" is one set up by the body?Incentive mechanism to encourage exercise.

In order to let Michael witness the power of running, Professor O ‘Sullivan arranged for three runners to jog.

After running, the endogenous pheromone in participants’ bodies increased by 30% compared with that before running!

Professor O ‘Sullivan explained that the endogenous pheromone produced during this exercise is within a safe range and can make people excited to the right degree.

After reading "The Truth of Exercise", I was eager to try, and immediately did a 5-minute HIIT exercise, and sure enough, I immediately felt High.

It turns out that,Exercise can also be a simple and happy thing!Friend, you might as well try it!