On September 27th, Deep Blue Automobile officially announced that its 2025 SL03 was on the market. The new car offers four configurations including the extended range version and the pure electric version. The official price range is 119,900 yuan – 146,900 yuan. From September 27th to October 31st, you can enjoy free charging piles, canopy sunshades and other benefits.

As a small facelift model, the new car has not changed in terms of appearance. The front face adopts a family-style closed grille design, and the through-type rib line effectively increases the layering of the front of the car. The headlight group adopts a split design, and the shape of the daytime running lights is relatively sharp. The far and near lights are located on both sides of the grille, making the style more personalized.

The lower surrounding part adopts a three-stage design, the position of the wings on both sides is designed with a vertical layout of the diversion groove, the bottom is equipped with a flat trapezoidal air inlet, and the front lip sides also create a shape similar to the tusks, which brings a more fierce visual effect.

In terms of side shape, the roof adopts a slip-back shape, which makes the entire body line look more capable; the waist line adopts a through design, which extends from the front fender to the rear of the car, embellishing the layering of the side of the body, and also making the body look slender; the door handle adopts a pop-up design, which can play a role in reducing wind resistance; the eyebrows and side skirts are designed with tendons similar to the wide body kit, which brings a certain sense of muscle; the wheel hub adopts a two-color five-spoke Y-shaped design, which is more atmospheric.

In terms of tail shape, the top of the trunk is designed with ducktail and pilot lights, and the blackened taillight group adopts a through-type design, which effectively stretches the lateral visual width of the rear. The light group is integrated with a dot matrix LED light source, which is very recognizable when lit. The trapezoidal license plate frame area adopts a concave design, which embellishes the layering of the rear of the car. The lower surrounding part is equipped with a three-dimensional black trim and a through-type chrome-plated strip, creating a strong sense of power.

In terms of size, the dark blue 2025 SL03 has a length, width and height of 4820/1890/1480mm, a wheelbase of 2900mm, and is positioned as a medium-sized sedan.

The interior has not changed, providing dual-format, full LCD instrument panel, floating central control screen and electronic pocket block, the color scheme has added black and gold contrasting color design, a large area of use of similar fur material for wrapping, and chrome-plated strips also use blackening treatment, the texture performance is relatively good.

In terms of configuration, the new car comes standard with automatic parking, uphill assist, reversing radar, panoramic image, frameless door, keyless entry, one-button start, automatic, panoramic sunroof, automatic wipers, Snapdragon 8155, front seat electric adjustment, rear seat proportional reclining, automatic air conditioning and rear discharge trend.

In terms of power, the new car still offers an extended range version and a pure electric version. The extended range version is equipped with a powertrain composed of a 1.5L self-priming engine and an electric motor. The maximum power of the engine is 95 horsepower, and the maximum power of the electric motor is 175kW and 160kW. The peak torque is 320N · m, and the zero-hundred acceleration time is 7.2 seconds and 7.5 seconds, respectively. The capacity of the battery pack is 18.99kWh and 28.39kWh, and the pure electric battery life under CLTC conditions is 140km and 220km respectively. The comprehensive battery life is 1140km and 1200km respectively.

The pure electric version is equipped with a motor with a maximum power of 190kW, a peak torque of 320N · m, and an acceleration time of 6.4 seconds. The battery pack has a capacity of 56.1 kWh and a battery life of 530km under CLTC conditions.

As far as the back is concerned, the design of this car is actually in line with the aesthetics of some people. Overall, the front face of the new generation has become more rounded and full, and some raised lines have been added to the engine cover, which looks quite muscular. The lights on the sides are quite bright, and the headlights look very energetic when lit. The side lines raised on the side create a sense of readiness, which looks very sporty and helps to highlight the shape of the Peugeot 5008. The tail is relatively sturdy, and the broad and solid look is also very solid. The tail lights are also very recognizable, especially the brake lights, which echo the front daytime lights.

In terms of the interior of the car, the new car adopts the latest design style and layout of Peugeot, which is perfect as a whole. The new car is also equipped with Peugeot’s latest style, which makes people feel very motivated when driving. In the central control area and door handles, a lot of plastic and leather materials are used to cover and wrap, which feels simple to the touch. The front row is also equipped with a manual air conditioning control system, which allows you to freely debug the most comfortable space atmosphere. And there are avant-garde ergonomic front and rear seats.

The length, width and height are 4670 × 1855 × 1650mm respectively, and the wheelbase is also 2840mm. In the same class of models, the Peugeot 5008’s wheelbase ranks 19th. This size exceeds most models in the same class. The actual interior space performance is also very good. From the actual riding experience, the front and rear rows are relatively spacious. In the same price and class of models, the Peugeot 5008’s trunk volume ranks 6th. Basically enough luggage space for the whole family to travel. But there is no additional hidden storage space.

Peugeot 5008400THP Classic 5 seats with 1.8 engine, maximum horsepower 211, peak torque of 300, matching the automatic manual (AT) transmission. It is sure to bring unforgettable handling charm. Ranked 53rd out of 12-180,000 SUV models.

The Peugeot 5008 is fully equipped with active and passive safety features, includingAutomatic parking,Zero tire pressure endurance tires,Automatic parking,Steep slope,uphill assist,Knee airbag,HUD head-up display,Anti-lock braking (ABS),Brake force distribution (EBD/CBC, etc.),Brake assist (EBA/BAS, etc.),Traction control (ASR/TCS, etc.),Active Noise Cancellation,Engine start stop,Side safety air curtain,Mobile phone wireless charging,Night vision system,LED daytime running lights,Front reversing radar,Tire pressure monitoring,Steering wheel heating,Body stability control (ESP/DSC, etc.),Rear reversing radar,Fatigue reminder,Remote parking,Child seat interface,Lane Keeping (LKAS)Wait for the configuration.

Of which,Automatic parkingIt can avoid stepping on the brakes for a long time or needing to pull frequently.Steep slopeIt can safely pass through steep slopes at low speeds.Knee airbagReduce the damage to the occupant’s knee in the vehicle interior during the second collision.

In order to gain a more comprehensive and objective understanding of the Peugeot 5008, you can go to the Peugeot 5008 forum and browse the messages of users who have purchased the car in history.

Source: Rice Evaluation

Today, Xiaomi announced that the invitation test for Xiao Ai to upgrade the big model is open. Interested friends can go to the Xiaomi community to apply to participate in the test. The number of models participating in the internal test is still quite large, you can see if you have your own models~

After the upgrade, Xiao Ai has a new wake-up page and dialogue framework. The language understanding ability has been upgraded, which can more accurately understand the needs of users and provide more accurate answers. It is no longer the previous single question and answer format, but can conduct multiple rounds of conversations, with excellent context understanding ability.

Nowadays, Xiao Ai’s ability to handle some complex tasks is also stronger. It can help users write some simple speeches and copywriting, and can also be used as a search engine. It has a large knowledge base. It also supports functions such as generating pictures from text, role-playing dialogues, etc. Generally speaking, it is more intelligent. Have you experienced Xiao Ai’s big model?

1905 movie network news A few days ago, the 26th Beijing TV Show Fair in 2020 was held online from April 26th to 30th, with a total of 720 TV dramas and online dramas participating, including many recent high-profile hit episodes.

The medical drama "Thank You Doctor" starring by and starring is quite high-profile. The drama tells the story of Bai Ju, the male protagonist of cold talk and young words, meeting "Lonely Beauty" Xiao Yan. The two emergency ICU doctors work together to protect the last door of life, experience thrilling and profound healing journeys, and create miracles of life again and again. The drama is co-produced by Jiaxing Media and Wanda Cinemas, and is adapted from Shengli’s novel "ICU 48 Hours".

The urban emotional drama "Dear Yourself" is created by and led by, telling the story of urban youth struggling to change and grow under the siege of career, family, love and other realities, and finally finding a suitable lifestyle for themselves. It is reported that the drama has a total of 30 episodes and started in October 2019. It has been completed in Shanghai a few days ago and is expected to be broadcast within the year.

The TV series "Long Song Xing" once "dominated" the top of the hot search list on the day it started, and its popularity was high. This ancient costume historical drama starring He was adapted from Xia Da’s award-winning comic of the same name. The plot combines teenage blood and family feelings. It was launched in Hengdian on March 30 and is currently being filmed.

The long-awaited "Trumpeter in Place" finally has a new development! China’s first Rocket Army-themed TV drama also appeared on the list of this spring fair. The drama is based on Feng Jie’s novel "Beautiful: Graduated, Go to the Soldier". It is co-starred by Chen Xingxu, Chen Xingxu, and others. It has been completed in Qingdao in January this year and is currently on the air.

Starring the suspense drama "Antique Bureau Middle Bureau: Ink Search for Porcelain" is also on the list. The drama is directed by, directed by, and adapted from the work of the same name. It is expected to be broadcast exclusively on video websites within the year.

In addition to the above five popular works, there are many good dramas on the way in the future: the new drama "Citizen" starring in the centenary of the founding of the party, the drama "New Song" adapted from the novel of Ayue, "Don’t Say Goodbye", "Love Haute Couture", "Heavy Fire on the Moon"… Which one are you most looking forward to?

　　[Autohome domestic spy photos] At the launch conference of Jietu Shanhai L9 on the evening of November 14, Jietu revealed that it will launch 8 new hybrid products in the next 2 years, including Shanhai L7. Recently, we saw the declaration map of Shanhai L7 at MIIT, which is a plug-in hybrid medium-sized SUV.

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　　Friendly reminder:I hope that enthusiastic netizens can take pictures of the new car spy photos you found and send them to our corresponding mailbox: diezhao@autohome.com.cn, looking forward to hearing from you and becoming a member of the "spy".

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　　In terms of appearance, the new car basically continues the design idea of Jietu fuel models. The new blackened middle net adopts a dot matrix layout, with deep headlights and large lenticular headlights. Daytime running lights are also designed at the fog lamps on both sides.

　　In terms of body size, the length, width and height of the new car are 4760 (4785)/1900/1720mm, and the wheelbase is 2720 (2745) mm. The new car will offer a 5-seat version and a 7-seat version, depending on the version, the size will also vary.

　　The rear of the vehicle is still a familiar through-type taillight, with a Jietu brand logo in the center. The Shanhai brand will be Chery’s new energy brand, so its tail label is named Shanhai L7 C-DM, which comes from Chery’s Kunpeng plug-in hybrid power.

　　In terms of power, the Shanhai L7 gasoline engine is equipped with a 1.5T turbocharged engine with a maximum power of 115 kilowatts. It is equipped with a ternary lithium battery from Guoxuan Gaoke and has a maximum speed of 180km/h. At present, no more parameter information of this model has been exposed. (Text/Autohome Qin Chao)

1905 movie network news The film directed and written by the director recently released a set poster and officially announced that it will be released nationwide on February 17. The film is led by,, starring,, specially starring,,,,,, and other powerful actors to join in to help out. On the poster exposed this time, Guo Fucheng and Liang Chaowei stand opposite each other, and the sentence "The opening of a legend" also indicates that the two people who are "in the same frame" for the first time on the screen will stage a ups and downs "duel", presenting the audience with a movie feast with both a refreshing feeling and texture.

The combination of males and females kicks off the legend, and the strong competition is about to break out

In the fixed poster, Lei Le, played by Guo Fucheng, and Nan Jiang, played by Liang Chaowei, occupy the main body of the picture. The two "detectives" stand opposite each other, one left and one right. Guo Fucheng’s eyes are cold and solemn, while Liang Chaowei’s expression is slightly smiling, and the deep eyes behind the glasses hide an unknown secret. There is money constantly spilling between the two, and the burning flames not only symbolize the "arrogance" of the two detectives, but also seem to indicate the direction of fate. Lei Le and Nan Jiang show different temperaments on the poster, but exude the same powerful aura. The two "legendary detectives" created by the times are about to stage a thrilling showdown.

Based on the real history, the film tells the story of the flamboyant Lei Le and the introverted and resourceful Nan Jiang, who join hands under fate to break the old rules and build prestige. Under the mediation of Lei Le’s wife Cai Zhen, they became the well-known "two male detectives" of black and white, and the two have been the story of Hong Kong for 30 years since then. However, under the surface calm and checks and balances, the war, murder, betrayal, power grab… The undercurrent is surging and the sword is tense.

Guo Fucheng Tony Leung’s first screen cooperation, Weng Ziguang revisits the classic legends of the four detectives

The lead actor, Kwok Fu-cheng, has made great efforts in the film industry in recent years. He has won the Best Actor Award in many film festivals such as the Hong Kong International Film Festival and the Hong Kong Film Awards. This time, he has cooperated with director Weng Ziguang for the second time. I believe that the two will have a better understanding and will present more exciting performances. Another lead actor, Tony Leung, has also won the Best Actor in major film festivals such as the Cannes International Film Festival many times in his film career. He has left many roles that are regarded as classics by the audience on the big screen, and "Eye Killing" has been continuously talked about by the audience. This cooperation between Kwok Fu-cheng and Leung Chao-wei is also the first time that the "unprecedented" screen is in the same frame. What kind of wonderful sparks will the two play a legendary character on the same stage and collide will be revealed on February 17.

Director Weng Ziguang’s film works have swept 7 awards at the 35th Hong Kong Film Awards, and he personally won the Best Screenplay Award for his film. This time, Weng Ziguang is again a director and screenwriter, reinterpreting and presenting the legendary and epic stories of the four detectives to the audience.

The movie "When the Wind Rises Again" is directed and written by Weng Ziguang, starring Guo Fucheng, Liang Chaowei, and Du Juan, with Xu Guanwen and Chunxia starring, Tan Yaowen, Zhou Wenjian, He Peiyu, Jin Yanling, Zhang Kesong, Bai Zhi, He Qinan, Taibao, Eddie, Zeng Yixuan, Yan Zifei, Wu Yaohan, Liu Xun, Zhang Songzhi, Chen Guoxin, Yin Yangming, Zhang Lei, and Kobayashi Chengnan. Zhang Zhaohui, Tan Yuying, Ao Jiannian, Long Xiaofeng, Yang Ling, Dong Chang, He Zhifeng, and Ye Tianxing are particularly grateful to participate. The film will be released nationwide on February 17.

1905 movie network feature He was only 24 years old when he gained widespread attention with "The Wedding Dress of the Kingdom of Heaven". A year later, he became an "idol male god" who fascinated thousands of girls.

"Does it feel like reaching a peak? I’m a little confused." Looking back at that unforgettable past, Ming Dao lamented in an interview with the "Dialogue" program of the 1905 film network. "At that time, I didn’t think it was a peak or not. [Popularity] was a more complicated thing. For example, someone recognized me and became my long-term state."

Seven or eight years after the performance of "The Prince Turns into a Frog", the scripts handed to Ming Dao were all idol dramas. He starred in "Love Mage", "Star Apple Paradise", "Angel Lover" and other works, further establishing his status as an "idol male god".

In the public’s memory, he has been rooted in the "Boss Tyrant" track for a long time.When it comes to whether he wants to jump out of the "comfort zone", Ming Dao’s response is very direct: "It is useless for me to consider, at least in me, it is completely the result of the choice of market laws".

In recent years, Mingdao has had many attempts. He has acted in comedies, musicals, and studied live broadcasts, and his identity has become diverse. In the complex waves of the times, if you don’t advance, you will retreat. Stick to your original intention and be yourself, Mingdao is so self-comforting.

Mike, the gentle and humorous "ex-husband" in "The Future", recently returned to the public eye as an elite figure in suits and ties. In the face of audience comments, he admitted that he would pay attention, but not much, "I go out to work, and I go home when I get home.

"To me, the word’Ming Dao ‘is a job, not an identity. My job is acting, that’s all."

"Try Comedy"

"The Future of Massive" tells the story of Ma Shang (played) searching for hope in despair. In middle age, Ma Shang encounters a marital crisis, bears heavy debts, and reaches a desperate situation in life. Corresponding to this is his ex-wife and current wife, Mark, who wears famous brands and drives luxury cars without the slightest pressure of being ravaged by life.

The story is wrapped in comedy with the core of tragedy. After the director initially cast Bao Bell as Ma Shang, he hoped to find a Taiwanese actor to combine with his Northeast style, thus forming a sharp contrast. Therefore, Ming Dao joined the crew and tried a rare comedy performance.

A lot of the comedy baggage in the play comes from Bao Bell, especially the homophonic stems and small details. "Northeast Comedian" gave "Taiwan Puppet Male God" a lot of fresh excitement.

Ma Shang had a car accident in the tunnel, and when he woke up, he wanted to express his anger, but he didn’t expect to be answered by Mark, and the original inelegant words turned into intermittent lines, "I’m super, super, super, super lucky". Ma Shang, who couldn’t hide his anger, wanted to beat Mark, but he didn’t expect Mark to humorously take the "weapon", which formed a strong contrast effect.

"The script doesn’t say who is joking or joking, and a lot of ideas come from Bao Bell, but I don’t have many ideas." Ming Dao, who calls himself an ideal performer, is used to doing his homework, and is more of a listener on the set, not deliberately adding or cutting plot.

He wrote a biography of Mike early on: "He was adopted by a very good family from an early age, and he was gentle and enthusiastic. When he was a teenager, he learned about his background, which was a little difficult to accept, so he ventured outside, and when he grew up, he returned to the normal track of life."

Ming Dao gave Mike a lot of background settings, giving him the rationality of his behavior and explaining the root cause of his desperately trying to save people in the tunnel. He was adopted and cherished the interpersonal relationships around him.

Creating biographies of characters has always been a way for Mingdao to enter the role.

"When I played my first role, I didn’t know I had to do these things, and I didn’t need to do them at that time. When I was in the idol drama, I was at that age, and it was enough to watch myself. After a few performances, I realized that I couldn’t act the same."

The accumulation of experience and the growth of age have made Ming Dao more and more aware of the physical clarity of behavior for everyone he plays, even in the face of the same role, he also hopes to perform a different taste.

"Overbearing President"

"’The Kingdom of Heaven’s Wedding Dress’ turned me into an idol actor, which was a big turning point." At the age of 24, Ming Dao rose to fame in the film and television industry with the role of "Cheng Hainuo", which changed his destiny ever since.

Contrary to his image as a spendthrift in film and television, Ming Dao was born into an ordinary family, and he would take advantage of the winter and summer vacations to help his family sell dried fish and turn the vegetable market into a playground. During his growth journey, he was surrounded by neighbors who ran for life, not the social elites who were well-dressed.

If "Cheng Hainuo" still had some similarities with Ming Dao, then "Shan Junhao" came from two completely different worlds.

Ming Dao admitted frankly that among all the roles he had played, "Shan Junhao" had changed him the most.

In his original life, there were no business elites in suits and ties, nor rich young masters like "Shan Junhao". In the first episode of "Prince Turns Frog", Ming Dao, who wore a black suit and got off the luxury car, became the dream lover of countless girls. The audience praised him without hesitation, he had his own aristocratic temperament, and his every move was elite.

Little did he know that in order to perform the scene from getting off the bus to entering the hotel, he once ran to the door of the hotel to study how wealthy people got out of the car and walked.

As "Prince Turns Frog" broke the ratings record of "Meteor Garden" and set off a whirlwind of drama chasing in Asia, Ming Dao also gained a place in the field of idol dramas with his handsome appearance, and "Boss Ba" became a solidified label on his body. Seven or eight years after "Prince Turns Frog" aired, almost all the scripts handed to him were idol dramas, and he also contracted the public’s expectations for "Boss Ba" through works such as "Love Magician", "Star Apple Paradise" and "Angel Lover".

"Overbearing CEO actually has nothing to do with’overbearing ‘."

Looking back at his past roles, Ming Dao was a little helpless. He didn’t understand why everyone would interpret the character’s behavior as "overbearing". Take Shan Junhao as an example, he was just a person who thought things very clearly, and there was no such thing as overbearing or not overbearing. Ming Dao didn’t think about this at all when he performed.

Asked whether he wanted to step out of his "comfort zone", Ming Dao’s response was straightforward: "It’s useless for me to think about it. At the beginning, I didn’t want to act in idol dramas. The choice of actors is more based on market positioning. It’s hard for others to see the other side of Ming Dao, and I can’t always give you a Tai Chi."

During the interview, Ming Dao was sincere and helpless.Unlike most actors, who felt that fantasies were meaningless, he never dreamed of playing a certain type of role. "It’s not that playing a murderer completes the transformation, nor that suddenly becoming thin can become a good actor who pays for the play. If he plays a murderer, he is still in love? What if he plays a domineering president, but he doesn’t fall in love? So is the role meaningful?"

Mingdao, who had studied engineering, was extremely logical, and his vision of things always seemed to follow a specific engineering program. He cared more about how the outside world viewed his inner self than how he looked forward to the role.

"Fighting Fame"

For a long time, Ming Dao was fighting against fame."It’s not that I don’t want to be famous, of course I want to be famous, so that I can work more and earn more money." Ming Dao’s point of confrontation was to seek self-reconciliation.

From a grassroots background, he never imagined that he would become an actor, nor did he think that he would become famous, nor did he think that the price of fame would be that he could no longer walk into McDonald’s alone to buy a burger, nor could he walk down the street without being recognized.

He used to love riding a motorcycle and enjoying the pleasure of speed. But after becoming famous, even though the thick hard hat had blocked the contours of his face, he still couldn’t escape the sharp-eyed passers-by chasing him and shouting "Mingdao".

More than once on the road, passers-by would pull his backpack from behind. Although he knew that the other party was out of uncontrollable excitement, for a long time, he would still feel distressed about it, "As time goes by and I get older, I get used to it.

Ming Dao has been on the road of performing for 22 years.Whether it was a domineering president or an idol actor, no matter what label the public attached to him, when he was mentioned, everyone would still think of his amazing characters and classics that he had interpreted.

A few years ago, Ming Dao appeared in an entertainment variety show. A group of young actors sat in the audience, and everyone sighed. Watching his works grow up, even the instructor in the guest seat said politely, "Brother Ming Dao, my seniority is deeper than mine."

At that time, Ming Dao on the stage couldn’t help but joke about himself. After many years of debut, a friend told him, "Ming Dao, you may not be able to play the male lead in the future." After speaking, there were obvious tears in his eyes, and his voice began to choke, and then he explained that the first performance handed over on the variety stage was his first play that year (2019).

In our conversation, Ming Dao admitted that he had been in a state where the stock of works was small, and he wanted to participate when he saw a good film, but he would also feel regretful if he missed it.

"A low point depends on how you define it. If you measure it by how many films you make or how high or low your audience ratings are, there are indeed lows. But in my whole life, I’ve been filming, and lows are hard to define."

"To me, the word’Ming Dao ‘is a job, not an identity. My job is acting, that’s all."

Perhaps many people don’t know that Ming Dao has another name, Lin Chaozhang, which is the base color that really belongs to him.

　　Recently, NetEase’s flagship martial arts game Against the Water has once again announced detailed plans around the fourth anniversary expansion, one of which is quite exciting.

　　That is, the anti-water cold will officially open the image quality iteration plan during the fourth anniversary, and will benchmark or even surpass the well-known stand-alone 3A games such as "Black Myth: Wukong", and upgrade the image quality of existing games in a short time.

　　In fact, NetEase’s flagship martial arts game has been praised by players for its excellent graphics.

　　Not long ago, the Anti-Water Cold development team made a major upgrade around the ice surface. In the game, it is actually difficult to present the ice surface well, because the light transmittance is different under different degrees of icing.

　　For example, on the ice surface of West Lake, the temperature is not low enough, and the thickness of the ice layer is relatively thin, allowing you to clearly see the fish swimming under the ice surface.

　　In some extremely cold places, the ice layer is thick, so it is impossible to see the underwater scene, which is difficult to figure out. Therefore, in the past, game manufacturers generally used the form of textures to solve the problem.

　　The ice surface generated by the map has no change and no soul.

　　So the programmers in the development team decided to make a new one themselves.

　　Its principle is based on the physical simulation method, which is used to model the refraction reflection and scattering of ice materials and light when passing through ice.

　　They also took into account ice cracks, bubbles, and other phenomena to achieve a better rendering effect.

　　It can be said that the sticker ice in most games in the past was fake paper ice, and under the ice of the cold rivers and lakes, you can even see swimming schools of fish.

　　Not only that, but the constant changes in day and night light, cloudy and sunny weather make the same scenery look different at different times, and the beauty presented is also different.

　　But in fact, against the current cold has never been a game that satisfies the status quo. The development team has always hoped to bring players a sensory experience that goes beyond the limitations of the end game and the limitations of the times.

　　Therefore, the image quality upgrade can be said to be one of the ambitions against the cold from the beginning. As for how big this ambition is, you can understand it after reading the picture below.

　　Players can directly see the weeds and dead leaves in the cracks of the tiles, the patterns and tree shadows on the tiles, and even the wood grains and mottles on the eaves.

　　Objectively speaking, the image quality improvement map released by the current cold water, while using the most advanced technology, also integrates a lot of Eastern ethereal and distant artistic conception, which is quite a "quality explosion".

　　A small detail may go unnoticed, but a good game is made up of these details.

　　In order to make this inconspicuous ice scene look more "real", the development team worked hard for several months, which seemed to be a bit "thankless".

　　However, the anti-water cold technical team has well presented the concept of daring to be the first in the world, always committed to exploring the most cutting-edge graphics technology, and constantly challenging the limits of hardware and algorithms. They scoff at the so-called "cost performance of R & D", and only want to bring real, more real, and surpassing real game images to players.

　　This is also something they are still pursuing in the future.

　　As for the breakthrough in artistic style and scene refinement this time, let’s wait and see how players at home and abroad will perceive it!

Author | Huang Qingchun

In the past month (December 15, 2023 to January 15, 2024), user acquisition through ads market, social platforms, game live streaming host/game media almost all fell under the "Yuan Dream Star" marketing offensive:

On the input side, the fixed-file press conference said "the first phase of ecological incentive investment is 1.40 billion yuan, and the long-term investment is not capped". On the first day of the launch, the user acquisition through ads material was placed in more than 27,000 groups, which was 50 times that before the launch, and more than 600 stars were invited to promote;

Linkage end, WeChat Channels, QQ, Tencent News and other traffic entrances work together to promote, 6 "Honor of Kings" joint fashion free, and joint B station, Douyin, Douyu, Huya, Kuaishou, Weibo, Xiaohongshu and other platforms to carry out "Star Dream Partner" incentive plan.

Data Source: Diandian Data

Tianmei, Tencent’s major IP push, the outside world can clearly feel the importance of the entire Tencent in this game;Even some media have called "Yuan Mengzhixing" "Tencent’s next extremely important battle", or it will become its next "trump card".

However, the anomaly is that the "Yuan Dream Star" that Tencent has put on the stage so much is not a long-dormant heavy self-research masterpiece, but a party casual game that runs into the venue – after two rounds of confidential testing, the first exposure (September 20), the first test (September 28), the second test (November 17), and the open test (December 15) were quickly completed in more than three months.Such efficiency is still rare among domestic game makers, let alone as large as Tencent.

This makes one wonder why a party game makes Tencent so concerned and anxious.

Tiger Sniff believes that the pattern of Tencent is no longer limited to the vision of a game company. The reason why "Yuan Dream Star" was raised to the group strategy is to a greater extent that a certain trend and potential energy are loosening the entire Tencent’s future development channel – "Egg Party" covers the skin of the game and leverages the young market through the UGC (User Generated Content, that is, user-generated content) ecology, which truly touches the foundation of Tencent:Social relationship chain.

Following this logic, Tencent’s above actions are reasonable:The stability established by Tencent in the past is being loosened in the process of content and channel gaming. "Yuan Dream Star" is no longer limited to a single game category, and Tencent is betting not just on a party game, but on the next generation of social scenes.

Why did Tencent smash the "party"?

Since NetEase’s "Egg Party" detonated the party track, the entire gaming industry knew that the dormant Tencent would take action sooner or later.

On the one hand, CITIC Securities analysis, the essence of the party game is a mild multiplayer competitive game, due to the low threshold, fission propagation characteristics, easy to birth phenomenon-level large DAU (Daily Active User, the number of active users) game; while the domestic casual game has reached more than 800 million users, but the supply of party games is still small, so it is the blue ocean track in the mobile game segment.

Moreover, Tencent has been coveting party games for a long time – previously, Tencent has laid out the party track through a number of external collaborations and investments, such as investing in Synopsys, the developer of "Beast Party", cooperating with Nintendo to introduce Switch National Bank and Nintendo party games (such as "Mario Kart 8" and "Super Mario Party"), Tencent-backed Epic Games also acquired "Jelly Bean Man" developer Mediatonic’s parent company Tonic Games Group in 2021.

June 2023 QuestMobile data, growth contribution rate = APP year-on-year increment/secondary market year-on-year increment

On the other hand, "Egg Party" pushes up the DAU step by step through the player’s UGC ecology – Tiger Sniff learned that in September 2023, NetEase "Egg Party" completed the "Double Billion Achievement", that is, MAU (Monthly Active User, monthly active user) broke through 100 million + the total number of maps accumulated 100 million; as of December 2023, "Egg Party" has over 500 million registered users and 30 million DAUs.

In view of this, "Yuan Dream Star" is intentionally or unintentionally targeting "Egg Party" from the game category, launch time, and targeting the crowd, which can be called a precise sniper by Tencent for NetEase – on the day of the launch of "Yuan Dream Star" born with a golden spoon, not only WeChat and QQ spared no effort to set up a platform, but also platforms such as B Station, Douyin, Douyu, Huya, Kuaishou, Weibo, and Xiaohongshu came to join the audience, and won the first place in the App Store free list in two hours.

Generally speaking, new games are launched in two ways: "hot start" and "cold start". The survival of the cold start project depends entirely on the market data. "At the beginning, the cold start’Honor of Kings’ almost died, and it was originally called’Hero’s Trail ‘. When it was changed and re-launched halfway through, the expectations were not so high, and the result was a steep upward curve." A person close to the "Honor of Kings" project said to Tiger Sniff.

As for the hot start, it is mostly accompanied by a grand press conference + traditional hardcore alliance channels (Huawei, Lenovo, OPPO, vivo and other app stores) + new live broadcast platforms (Douyin, Kuaishou) + old live broadcast platforms (Douyu, Huya) + community (B station, TapTap) release momentum –Such a big battle is mainly due to the particularity of the "Yuan Dream Star" category: the party track is already a fully competitive field, and the new product iteration speed is fast, and the hot start is conducive to occupying the minds of vertical users.

"There is another important reason for the launch of" Yuan Dream Star "carpet shop, which involves the issue of sniping and counter-sniping between companies – the launch of" Yuan Dream Star "is not small, and the momentum will only be even worse in the first week of its launch, but NetEase, Lilith, Heart, Eagle Horn and other game manufacturers are also pushing new party games, and they are bound to grab the launch time and media schedule. In order to ensure the spread of high expectations, Tencent must’sweep goods’." A practitioner explained to Tiger Sniff that the logic of "Yuan Dream Star" carpet launch is to ensure that it will not be exposed by competing cards such as "Egg Party".

Now, from the "Yuan Dream Star" has been on the line for a month, at least from the market performance point of view is still competitive – data points show that the iOS end of the flow, December 15 to January 15 during the "Yuan Dream Star" total revenue of 138 million yuan (Tiger sniff to Tencent related people to verify, the other side said that the actual data is not limited to this), more than the "Egg Party" over the same period of 110 million yuan total revenue, in many new tours of a ride out of the steep climbing curve.

Data Source: Diandian Data

However, "Yuan Dream Star" has only been launched for more than a month, but "Egg Party" has been running for 20 months (launched on May 27, 2022) – the latter has not only completed the staging of the market structure, but also some users’ minds have been formed.Even "Egg Party" has become a phenomenal IP for party games.

In the face of such a situation, "Yuan Dream Star" chose to confront "Egg Party" head-on, hand-to-hand combat, even if Tencent used the power of the group to invest resources and link all channels and platforms that could be mobilized, but the game was not a pile of resources that could explode, otherwise Tencent would not be seven or eight years later. "Honor of Kings" is still a revenue trump card.

Moreover, "Jelly Bean Man", "Goose and Duck Kill", "Egg Party", and "Beast Party", these representative party games each have their own advantages, and have already divided up a lot of party players in the market. How can Tencent catch up and run a differentiated upward curve?

In this regard, people close to Tencent IEG (Tencent Interactive Entertainment Group) analyzed the strategy of "Yuan Dream Star" to Tiger Sniff:

First, "Dream Star" has targeted the promotion direction to a "family fun game" –This is not a product that only targets the young market. "Yuan Dream Star" has established a more universal goal to target the full client base and full circle coverage;Taking a step back, even if "Dream Star" can’t hit the core user base of "Egg Party", this game still has a differentiated audience.

"Tianmei has chosen to incorporate strong social networking and mainstream gameplay, including the cooperation between" Star of the Dream "and" Honor of Kings "," Crayon Shin "," Kung Fu Panda "and other leading IPs, in order to bind the brand’s mind to more pan-users and pan-circles, and quickly absorb the fan groups behind different IPs into potential party game players." An industry insider analyzed to Tiger Sniff.

In other words, in terms of strategy, "Yuan Dream Star" reserves a back hand, and also wants to break down some player groups that "Egg Party" has not shaken, targeting users of all ages, to penetrate them and become a new addition.

DataEye, a third-party research institution, calculates the user composition of "Yuan Dream Star" in the first month

Secondly, the sewing ability of "Yuan Dream Star" is very "Tencent": the core gameplay of the game is the pass mode, but it integrates the strengths of each family, and the shadow of the shadow makes players feel the shadow of eating chicken + QQ speed car + CF + Werewolf + King + Jelly Bean Man + Egg Boy party, and in the recent "Mountain and Sea Adventure" new season preview shows that "Yuan Dream Star" plans to add ball bumper cars, bubble wars, go-kart mode, and tower defense gameplay to the game – you know,The series of gameplay integrated by "Yuan Dream Star" has led the trend. After all these gameplay are integrated into one game, "Yuan Dream Star" is no longer just a party game, but more like a game square.

"Party games is just a concept, or a container, and there is no standard for what gameplay should be in it. From its definition, it can be included in the game that is suitable for everyone to play together. The extension of the party is very large, and it must be constantly dug." A game producer said to Tiger Sniff.

The above producers further pointed out that in recent years, there has been almost no new single gameplay in the game market (unless there is a change brought about by technology), and new games are all stitching together various gameplays – following this logic, the underlying logic of new games is a mathematical problem: what gameplay to capture a group of users, and what IP to capture a group of users.The difference is that some people have made subtraction, some people have made addition, and some people have even made multiplication.

"There is no one-size-fits-all formula to get this math problem right (that is, to ensure the success of the game). Whether it should be subtracted, added or multiplied depends only on the product and the market." He stressed that the domestic game industry has been changing drastically in recent years, especially the obvious reshuffle of some large DAU products. To succeed, we must keep pace with the times.

A battle that Tencent cannot lose

Tiger Sniff has previously written that party games such as "Jelly Bean Man: The Ultimate Knockout Tournament", "Among Us" and "Goose and Duck Kill" have successfully verified the huge potential of social communication. The reasons why "Egg Party" came from behind and successfully "penetrated" the post-00 group are divided into two levels:

On the one hand, "Egg Party" has come up with high-quality art design, superimposed its relaxed and casual game rhythm, strong interactive game social gameplay (can challenge racing, survival, individual points, team theme levels, while combining two-player cooperation, 2v2 confrontation, asymmetric competition and other gameplay), captured the hearts of many young gamers –These game scenes are undoubtedly a new "social currency" for the post-00s who value self-expression and have a stronger sense of group identity.

QuestMobile calculates the age distribution of egg users in June 2023

On the other hand, the UGC system derived from "Egg Workshop" in "Egg Party" has greatly broadened the boundaries of game exploration, not only providing players with the convenience of freely creating levels and self-made maps, but also fully mobilizing players’ creative collisions and sharing more secondary content.

The reason behind this is that there is an obvious change in party games. Before, the entire industry was casual and light games such as chess and cards to complete user education, and then heavy games to complete the harvest. Now the whole logic is different –Light games can also be made to complete the harvest, just like casual party games were originally low-stickiness games, but the gameplay richness of "Egg Party" and the entire game are becoming more and more complex, and casual parties can also be like heavy games.

Another change is that the difference between the RMB players of "Egg Party" and ordinary players and the difference in game experience is not so big. Strictly speaking, "Egg Party" is not a pure NetEase style game – NetEase specializes in big payment design, while "Egg Party" is a big DAU + low payment threshold in terms of business model. It follows the path of "Honor of Kings", and the logic has changed.

Take NetEase’s "Against the Cold" and "Naraka: Bladepoint" as an example, the character’s weapons and skin have circulation attributes, and there are tens of thousands of three-way transactions. It mainly promotes the scarcity of external equipment, but "Egg Party" mainly promotes fun, weakening the competitiveness –To a certain extent, the success of "Egg Party" has given NetEase the opportunity to break through and reflect on its own capabilities.

Based on the above analysis, if the success of "Egg Party" is UGC first, and the game is just a shell, then how "Yuan Dream Star" surpasses "Egg Party" has become a proposition that Tencent games must face – difficult, but crucial.

Looking at the review, after products such as "Crossing the Wire", "League of Legends", "Dungeon and Warrior" established the status of Tencent’s PC era, it rode the social (WeChat & QQ) and entertainment territory potential in the mobile game wave – Tencent games identified several promising game categories, a large number of horse racing projects squeezed into these tracks "gambling explosion", good at grafting the group’s resources into its own business system, through investment, joint research, and self-research to promote the rapid growth of gameplay, technology, and user ecology in different periods.

Data Source: Game Committee, Gamma Data

Even with the expansion of Tencent’s game industry-wide investment territory, the channel is likely to follow the mobile game era and quickly establish track control capabilities in the MOBA (Multiplayer Online Battle Arena) and shooting (including FPS/TPS/tactical competition, etc.) categories.

At present, Tencent games are facing a situation of internal and external troubles:

In terms of Tencent, the two cash cows in hand, "Honor of Kings", have been in operation for more than 8 years, "Game for Peace" has been online for nearly 5 years, and it has been more than 7 years since the explosion of chicken gameplay in 2017. However, the entire IEG has been unable to come up with a new explosion, and the two-dimensional trend led by "Yuan Shen" in 2020 and the party trend led by "Egg Party" in early 2023 are all passive followers. Tencent has long been anxious.

In terms of external competition, rising stars such as miHoYo ("The Original God"), Lilith ("The Awakening of Nations"), Moonton Technology ("Mobile Legends: Bang Bang"), IGG ("Kingdom Era"), Habby ("The Legend of Bow and Arrow") have occupied the top of the sub-category through a product with hundreds of millions of flowing water, and even gained good water in the global market.However, Tencent has become increasingly passive in leading new categories.

Moreover, the old rival NetEase is further strengthening its deterrence through new games, taking the 2023 summer as an example, GameLook statistics show that NetEase ("against the water cold mobile game", "egg boy party", "peak speed", "all-star streetball party") 4 new games have eaten more than 40% of the new game market, while Tencent ("Adventure Island: Legend of Maple"), Byte ("Crystal Core"), miHoYo ("Star Iron") The three giants’ new game flow only accounts for more than 30% of the new game market.

The situation is like this, Tencent naturally sees it in the eyes and is anxious in the heart – so, with the power of the group to launch "Yuan Dream Star" positive "hard" "Egg Party", if this "shot" is misfired, Tencent’s morale will inevitably be severely dampened –Therefore, "Yuan Dream Star" has become a battle that Tencent games cannot lose.

Of course, there are many game practitioners who are optimistic about the next market performance of "Yuan Mengxing", after all, leisure competition + big DAU is Tencent’s strength; but people close to Tencent IEG said that there is no DAU goal for "Yuan Mengxing" now:

On the one hand, the growth and accumulation of party games is a long-term cyclical work, and short-term results after going online are difficult to "determine life and death". At least this Spring Festival can see more possibilities;

On the other hand, Tencent’s various gaming businesses operate in a diverse manner and have different expected goals, making it difficult to determine the evaluation criteria.

The above-mentioned person further reiterated that Tencent IEG (including Tianmei Studio Group, Photon Studio Group, Rubik’s Cube Studio Group, and Northern Lights Studio Group) has its own layout and business promotion rhythm when it cuts into new products, and is not intentional to benchmark "Egg Party" as the outside world said. "Tencent’s style will not catch a wave of popularity in a certain category and gameplay in the market immediately; when a certain gameplay is popular, it will pay close attention to market changes in the early stage and invest in some start-up teams. Later, there will be projects based on market judgment, business needs, and meeting players."

　　[PConline Talk]A person uses too many mobile phones, and there is like a mourning hall in his heart, offering sacrifices to classic interactions that have passed away. – To Qingming Festival.

　　"Qingming cold food is good, spring comes with a hundred flowers blooming". The annual Qingming Festival is coming, and in this season of cautious pursuit and mourning, we might as well reminisce about those classic interactions on our mobile phones.

Meizu dots

　　Meizu’s small dots are a beautiful memory of many people’s classic interaction with domestic mobile phones. When the MX2 was first released, its exquisite texture really amazed many people. At that time, the small dots took a breath, a light and a extinction, making the originally cold mobile phone seem to be endowed with spirituality, which is not only full of smart beauty, but also cool technology.

　　Before the appearance of Meizu’s small dots, Android was still almost all mediocre three King Kong keys. When the M9 switched to the Android system, Meizu redesigned the three King Kong keys. The return key is an arrow, the menu key is a square, and the Home key is a solid rounded rectangle. We still see similar concepts on many mobile phones today.

　　When it came to MX2, Meizu radically changed its thinking and launched small dots, which were not only beautiful, but also practical. The combination of many functions, such as tapping to return to the homepage, long pressing to turn off the screen, pressing and holding to swipe up to return, and double clicking to wake up the screen, is simply an amazing idea.

　　Later, with the rise of fingerprint recognition sensors, the paranoid Meizu had to put fingerprint recognition on the front of the phone, so they had the same commendable waist circle button. The classic small dots began to gradually disappear from Meizu’s mobile phone after the MX4 Pro, becoming a beautiful scenery in people’s memories.

Nokia Side Slide Unlock

　　When it comes to Nokia, in addition to smashing walnuts and blocking bullets, you may also think of the Carl Zeiss camera, the boot interface with big hands and small hands, and the side-swipe unlock mentioned in this article.

　　In the eyes of many people, Nokia is a period of warm green years like a movie screen. It is the throb of youth typing love letters blindly on the table, the steady and stable sound of falling from the fifth floor and still ringing familiar bells, and the boredom of taking it out of the pocket again and again to unlock, lock the screen and lock the screen.

　　Back then, we didn’t have so many secrets. We needed all kinds of passwords, patterns, fingerprints, and irises to protect our phones. Simply, we were like Nokia’s side-swipe unlock.

BlackBerry Trackball

　　BlackBerry was once the dominant mobile phone, dedicated to maximizing the productivity of mobile phones. The QWERTY full keyboard and trackball are its shiny symbols. People’s yearning for business elites and the unique design of BlackBerry make BlackBerry always shrouded in a cool glow.

　　When it comes to trackballs, many people will unconsciously associate the little red dot on the Thinkpad keyboard, both of which are classic designs that pay tribute to productivity. Trackballs are to mobile phones what mice are to computers. You can choose or click on the screen flexibly. Not only BlackBerry, but also HTC’s flagship phones back then. This design was used from the original HTC G1 to the G9.

　　Later, with the rise of full-touch mobile phones, this function began to gradually withdraw from the stage of history. In fact, in some aspects, trackballs are more accurate in positioning and navigation than directly touching the screen.

Full keyboard and side swipe keyboard

　　Back in the day, when a QWERTY keyboard was launched from the chubby body of a side-swipe phone, it was a super mini PC. The side-swipe keyboard phone still looks so cool that if you type with a side-swipe keyboard on the street now, it will definitely cause a burst of screams.

　　When Nokia and Motorola were still sitting at the top of the industry, they launched many classic models, such as the first-generation King N97 and the well-deserved milestone Motorola Milestone (Milestone). The reason why this design became popular at the time was far more than its refreshing appearance. In today’s words, it was obvious that it could eat with its face. Talent. For example, when handling a large number of text tasks, the QWERTY keyboard works better when paired with the touch screen to handle tasks.

　　Obviously, the side-swipe keyboard is a cool and practical function, why did it finally leave us? In this era of lightness, the internal space of the mobile phone with an inch of land can no longer accommodate the module of the side-swipe keyboard component. Now the side-swipe mobile phone can only lie in the dusty drawer with the memory of youth for people to remember.

Conclusion

　　Time is too fast, and the once beautiful things have been buried in the depths of time. But memories are not the shackles that hold us back. In the world of science and technology, moving forward is the greatest pleasure! Forget the peak standing behind you, in order to run to the next higher peak.