Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

　　Xinhua News Agency, Beijing, November 21st Title: 10 million yuan in a hundred days — — Investigation on the black chain of "online celebrity" and "Huangbo" for profit

　　Xinhua News Agency reporter Shi Jingnan

　　The network female anchor "Northeast Narcissus Ersao" was arrested recently.

　　The female anchor was once "a smash hit" because of her obscene performance on the platform of "Wolf Friends Live". In just three months, the "Wolf Friends Live" platform has attracted 177,000 registered members from all over the country and more than 1,000 female anchors involved in pornography, involving more than 10 million yuan; There are more than one million people browsing the live broadcast platform related to pornography, covering the whole country.

　　This extraordinary case of spreading obscene pornographic online live broadcast platform for profit was solved, which also revealed the truth about the profit of pornographic live broadcast — — Behind the "Yellow Broadcasting", there is a well-designed black chain of scale, organization and industrialization.

　　"Yellow Broadcasting" network covers the whole country and attracts users by obscene performances.

　　With the emergence of the live broadcast industry, many ordinary people have become "online celebrity" and tasted the taste of being a star, and quickly made a fortune through the popularity gathered on the Internet. However, this kind of live broadcast platform with low threshold and wide audience is full of mud and sand, and chaos is frequent.

　　In June this year, the masses reported "Wolf Friends Live Broadcasting" and "Spicy Eyes", and the National Office for Combating Pornography immediately followed up and listed the case as a supervised case.

　　Law enforcement officers examined and analyzed the contents of the forensic video, and found that the platform has more network anchors, which live broadcast obscene pornographic performances in real time, attracting a large number of users to pay for watching and rewarding. Its live APP covers mainstream Android and Apple mobile operating systems, and users can watch and share it anytime and anywhere across terminals.

　　After investigation, the average number of viewers in the live broadcast room of the platform is more than 3,000, and the number of registered users is huge, and the anchor is online 24 hours a day. The platform has produced and disseminated more than 200,000 obscene performance video files. According to the relevant laws and regulations of the state, the amount of obscene articles disseminated by it is "especially serious".

　　With the in-depth investigation of the case, the iceberg that sank under the sea of the network gradually emerged. Case handlers went to Guangdong, Sichuan, Shandong, Hunan, Heilongjiang, Zhejiang and other places to collect and retrieve data and information about criminal suspects from telecommunications, mobile, China Unicom, banks and related property management companies according to law, and a network live broadcast platform for spreading obscene pornography across many provinces surfaced — —

　　Its server is in Ningbo, Zhejiang Province, and maintained in Hangzhou, Zhejiang Province. The storage and live broadcast are provided by a technology company in Shanghai and operated by a technology company in Yueyang, Hunan Province. The "family leader" who provides female anchors related to pornography is in Nanchong, Sichuan Province. The network of the live broadcast platform related to pornography covers the whole country, and there are registered members and people browsing the live broadcast platform related to pornography everywhere.

　　Interest-driven, it is forbidden to change the "vest" frequently to escape the blow.

　　Webcast, a new form of communication, is developing rapidly, but at the same time, various problems are constantly appearing. Behind the proliferation of illegal and illegal content is interest.

　　Li Zehong, deputy director of the case supervision department of the National Office for Combating Pornography, said that the main profit model of the webcast platform is based on rewards of virtual gifts. Fans spend money to buy virtual gifts for anchors, and the anchors are divided into live broadcast platforms accordingly. "Because of the existence of relevant interests, the anchor will have the driving force to do something illegal. The website will let this behavior go because of the need of traffic or related interests. "

　　Under the impulse of profit-seeking, some platform operators and network anchors ignored the rules and the bottom line and repeatedly involved in pornography. There are also some anchors involved in pornography who are linked with criminal organizations and black gangs to form a community of interest grabbing and distribution, in order to earn a lot of money in a short time and dream of "becoming bigger and stronger" together.

　　According to the investigators, although the state strictly prohibits "yellow broadcasting", the criminals hide in Tibet and continue to take risks. They adopt the method of constantly changing platforms to escape supervision and attack, seeking only short-term profits and quick realization. In just 30 days, the platform of "Wolf Friends Live Broadcasting" has been upgraded three times, and the domain name and software download address have been changed more than 10 times. The name has changed from the original "Wolf Friends" to "Dream" and then to "Adversity". In addition, people engaged in obscene live performances are registered with false information, and most bank accounts are also registered under other people’s account names.

　　According to reports, many of the audience of "Yellow Broadcast" are minors. In this regard, Tong Lihua, director of the Beijing Youth Legal Aid and Research Center, said that the live broadcast involving pornography is a cancer in the Internet space, and a large number of audio-visual information containing obscene and pornographic content is spread on the Internet, which seriously damages social morality, poisons the physical and mental health of young people, and easily induces juvenile delinquency.

　　Establishment of anchor "blacklist" system with multi-pronged network anti-vice

　　The flood of pornography has cast a shadow over the live webcast. Since the beginning of this year, dozens of yellow-related live broadcast platforms such as Night Charming Community, Smile Live, LOLO, Steamed Bread, Tiger and Honey Live have been investigated.

　　Xue Songyan, full-time deputy director of the National Office for Combating Pornography, said that the Internet has become the main channel for the dissemination of harmful information such as obscenity and pornography. Although most of the live broadcast platforms involved in these cases have not been in operation for a long time, the amount involved is large and the social harm is great.

　　"The nature of webcasting determines the difficulty of supervision." Hu Gang, Deputy Secretary-General of internet society of china Law Committee, believes that the diversity, anonymity, instantaneity, variability and concealment of live broadcast platform services are important supports for the live broadcast platform to deal with pornography. The management of webcasting involving the Yellow River needs to adhere to the "multi-pronged approach" such as special rectification, comprehensive management, source management and collaborative management.

　　Tong Lihua said that in terms of network supervision, government departments, Internet companies and specialized social organizations should strengthen cooperation and jointly respond.

　　It is understood that the national "anti-pornography and illegal publications" office has taken the lead together with the National Network Information Office to coordinate multi-departments of the central government and some provinces, autonomous regions and municipalities to establish a long-term mechanism such as the online work joint meeting system, forming a strong working force. At the same time, all localities have strengthened industry supervision, strictly implemented 24-hour monitoring requirements, and immediately closed down illegal live broadcasts, and established a "blacklist" system for anchors and an industry notification mechanism to ban illegal anchors from the whole industry.

　　"For illegal acts such as live broadcast involving pornography, ‘ Eradicate pornography and illegal publications ’ The department has always maintained a severe crackdown. Once it is discovered that it will be traced to the end, the verified platforms and personnel will be severely punished according to law and will never be soft. " Xue Songyan said.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.

Text | Wang Zhongyang lp

　 　　

First of all, it’s hard to treat No regrets as a "serious" spy war drama, because it’s more like a history in which two people of different faiths witnessed each other in decades of love and killing each other.

Tracing Without Regret tells the changes of Beijing from 1949 to 1988 after the founding of New China in the name of "spy war".

In view of this, the drama was controversial in that year, such as "Why should we create a’ good spy’?" "Why do you want to expose scars?" "Why did those past’ sports’ have to be filmed in such detail?" Wait a minute.

But it is also the case that "No regrets" is particularly precious in today’s film and television dramas with similar themes. Even now, it can make the audience think about some problems worth thinking about.

Tracing Without Regret was first broadcast in 1995, produced by Beijing TV Station, directed by Yin Li, written by Zhang Ce and Shi Jianquan, and produced by Zheng Xiaolong. This drama adopts the parallel narration of "two male masters", so "first hero" is teacher Wang Zhiwen and teacher Liu Peiqi. Compared with Wang Zhiwen, who has long been famous, this drama can be regarded as one of Liu Peiqi’s classic masterpieces. At the same time, Teacher He Bing, the young Ms. Li Bingbing, and even the actress Ms. Juanzi, who later played your princess in Princess Huanzhu, all played important roles.

一

一句话，几十年

1949年，北平和平解放，肖大力（刘佩琦 饰）以人民警察的身份登场，巡逻时他路过剃头铺包师傅（李丁 饰）那里，听见包师傅和徒弟孙焕彰（何冰 饰）赞言天安门放炮庆祝的事情，当中有个高个年轻人止住他们的话，解释放的是什么样的炮，工作原理是什么。

这一耳朵让肖大力询问身旁的留用（原国民政府）警察王六斤（李连义 饰）：“这说话的是什么人？”

王六斤瞅了瞅，说：“他叫冯静波，是咱们这的教书先生。”

于是肖大力心里起疑：一个教书先生怎么知道枪炮原理？

这个问题后来围绕在他心里几十年。

为了探寻这个问题，他特意请示上级主动搬到冯静波（王志文 饰）住的院子里同他做了邻居。在随后的漫长岁月中，他夜半时常听到楼上收音机里传来一阵声音：

"Comrade 5182, please answer …"

Before Xiao Dali decided to move here, at midnight, in Feng Jingbo’s bedroom, his conversation with another person confirmed his guess. The man said to Feng Jingbo:

"Capitalism is not as good as communism, and communism is not as good as the Three People’s Principles … The organization decided to let you stay and collect information, and at the same time accept the next work instructions …"

Distinctive, Xiao Dali’s answer has long been known to the audience, and the next step is just a battle of wits between two people-

I know you know I know, I don’t say anything, you don’t say anything.

One is intended to lurk, and the other is to grasp the present. Many years later, when I watched it again, I found that Feng Jingbo seemed to have done nothing bad, and the radio left to him by the "organization" became a decoration. On the contrary, he is completely integrated into the new society, and he is cautious and trembling in Xiao Dali’s often cold eyes.

A walk, a look, two people in each other "accompanied" experienced various major historical events and various movements after the founding of New China. The audience also slowly forgot an important thing through the perspective of onlookers:

This is a spy war drama.

In "Tracing Without Regret", there are not many "spy wars" scenes involved, and it is always just around Xiao Dali who has racked his brains to catch Feng Jingbo’s handle and Feng Jingbo’s ambivalence:

He knows that the organization will contact him at any time, just like a prisoner sentenced to death with a suspended sentence, knowing the result, but he doesn’t know when that day will come.

What’s more, Xiao Dali has to catch the absconding bully "Six Hades", and this person may be the "online" who will contact Feng Jingbo. Therefore, as a neighbor, every time Xiao Dali clamored for a spy in the yard, Feng Jingbo thought that he had been "closed" for a moment or two.

In fact, Xiao Dali did lock him up once, but not because he was caught as a spy, but because of his "emotional problems."

two

Two feelings, sigh the world.

Xiao vigorously suspected Feng Jingbo, but he never mentioned his doubts to anyone except a few people who were limited with the police station.

After the liberation of Peiping, he and his wife Liu Yaqin (Kong Lin) moved into the courtyard where Feng Jingbo lived. By mistake, Liu Yaqin became a teacher of a school for Feng Jingbo, and they became colleagues, and they also had a lot in common.

The couple are young and old, and their educational level is very different. Therefore, as one of the heroines in the drama "Yan value is second", Liu Yaqin always feels CP when he and Feng Jingbo are laughing and even walking together. Even at home, I don’t hesitate to appreciate "Teacher Feng". However, this plot also highlights Xiao Dali’s personality charm-

No culture, but full of magnanimity.

This kind of magnanimity makes him not pretend, not hypocritical, and also looks very brain-dead.

To what extent is magnanimous?

In the face of "movement", he pondered and asked:

"I think, if the enemy agrees with what we are doing, does that mean we are wrong?"

As a result, the superior almost spit out a mouthful of water: "Do you want to be a party member? ！”

Xiao Dali was rude and admitted to death, but it was not unreasonable. After the "revolution" began, others attacked the campus. As the director of the police station, he also arrested his son on the grounds that "it could not affect his children’s schooling". Even after being taken away, persecuted or even injured by "teenagers", he would still think that "we are good people fighting good people and misunderstood. But you Feng Jingbo is different! I don’t believe you, a toad, can urinate? ！”

In order to find out the question that haunts this "Mr. Feng" in front of him, Xiao Dali "absconded" from the hospital, and as a result, his wife finally couldn’t bear the pressure and hanged herself …

Feng Jingbo, the other hero of this drama, has had a hard time for decades. He is a living person with flesh and blood, followed by a "warrior" with "faith", but the soldier himself is afraid of death. In order not to reveal his whereabouts, or even to cover his identity, he chose to marry the big eyebrow (Yue Xiuqing) who was born as a maid in a brothel, a decision that he regretted when he was young.

There are two scenes in this play that illustrate his pain:

First, Dameizi’s mother and brother came to live in the city from their hometown, and his wife and brother secretly sold garlic. In those days, they were caught by the police station as a result of "speculation". Dameizi’s mother knew that the director was Xiao Dali, a neighbor of her son-in-law, and his wife was a colleague of her son-in-law, so she clamored for him to intercede.

The scholar is thin-skinned, and when Feng Jingbo doesn’t go, the old lady shouts in the yard, and the vulgar words make him speechless.

First, although my brother-in-law was released, the police station asked him to write a check, and the old lady asked Feng Jingbo to write. Feng Jingbo said that I was right. Why did you let me write? The old lady scold again:

"You can’t even write a check or are you a scholar?"

When I grow up, watching this scene again reminds me of a question on the Internet:

Can two people with very different educational levels be together?

The marriage of Feng Jingbo and Xiao Dali can be said to be the perfect answer to this question, because they can all be referenced. Many years later, another popular TV series "Parents Love" also answered this question well:

Divide people.

For Feng Jingbo, who has no love at all, the big eyebrow is just a "bunker", which is different from Xiao Dali’s love of "settling accounts with rival in love with grenades". Feng Jingbo despises the big eyebrow from his heart. This is also the reason why he cheated on the principal’s daughter, Xu Xiaoyu (Liu Xin).

When Dameizi knew that Feng Jingbo was cheating, everyone in the yard could hear her roar. When everyone rushed in, people only saw Feng Jingbo sitting in a chair with scratches on his face, while Dameizi was crying while swearing.

Therefore, Xiao Dali, who is also a working people, shut Feng Jingbo in the toilet and let him think about his own problems.

Feng Jingbo said: "My feelings are my own business."

Xiao Dali said, "I’m talking about other things besides feelings."

Such specious words between two people will exist for many years.

three

Look at the sea, just ask the sky.

Walking in the history of time, the radio became an antique, and the barber shop was renamed as a barber shop. Xiao Dali, who lost his lover, and Feng Jingbo, who made do with it for half a life, ushered in a new era.

In the changes of the times, they are all old and behind the times.

What Xiao Dali doesn’t understand is why people used to buy meat to buy fat, but now they want to buy lean meat. Why does his son (Hao Rong) become more and more timid? Why are workers and peasants slowly losing their glorious status? Why do you watch your neighbor girl Yuan Yuan (Juanzi) accompany foreigners to foreign-related hotels and become a "lying and earning money advocate" disdained by cleaners? Why did his persistence and persistence become the "brain disease" in the mouth of the younger generation?

What Feng Jingbo doesn’t understand is why his wife and daughter (Li Bingbing) are increasingly alienated from themselves. Why "Looking south to Julian Waghann for another year, Julian Waghann only has propaganda company"? Why does it seem that the more "counter-offensive" it has been for decades, the more "far" it seems? Why did no one mention the blood debt of that year after the "Six Yan Wang" who was shouted and killed by everyone in the past returned to the mainland as a Taiwanese businessman, but instead praised him as a guest? And what is this person who has been lurking for decades and exhausted his life?

So, he drank wine and said in front of everyone:

"I don’t believe this. Can this toad still urinate?"

The somebody else quickly stopped him:

"Why do you talk more and more like Xiao Dali?"

"Love each other" kills each other, which is probably the case.

Interestingly, Xiao Dali only despised Feng Jingbo from beginning to end, disdaining his marriage as a cover, disdaining his infidelity, disdaining his poverty and pedantry, but not his personality. Even in the craziest years of that year, he insisted on grasping evidence to arrest people.

Feng Jingbo only respects Xiao Dali, angry that he is stubborn but respects him, angry that he does not respect personal privacy but respects him, and angry that he does not support the marriage of two children but respects him.

Finally, when Feng Jingbo realized that Dameizi had long known his spy status and burned the "power of attorney", he could only tell his daughter not to be with Xiao’s son, and after decades of suppression, Feng Jingbo was relieved in pain:

I admit it, that’s all.

One morning, Xiao Dali went out and saw a letter on the ground. Feng Jingbo said in the letter:

Dali, you guessed right. I’m a spy, code 5182. I’ll turn myself in. I’ve been pestering you for decades, and I’m convinced.

four

Postscript

For the first time, I actively, consciously and seriously talked about a TV series nearly 30 years ago. So far, there are still many plots and details that have not been written, just written and written. I found out why the broadcast of No regrets caused a lot of controversy and even criticism.

From 1949 to 1988, New China experienced many major historical events and various movements. There was a scene in the play in which Feng Jingbo couldn’t stand Xiao Dali’s suspicion and said, "You count, from the founding of the People’s Republic to the present, four clean-ups and four small ones are unclear … when have I fallen behind?"

Xiao Dali’s bearded master (Hou Kun) divorced his original rural wife at the speed of light after entering the city, and married the director of women. During the "difficult" period, his wife’s children went to the city to find him, stayed at Feng Jingbo’s school overnight, and went to the canteen to find food in the morning. As a result, they choked to death (big neck disease). Feng Jingbo said that their hometown was starving, and Xiao Dali quit, saying that he was viciously attacking the government. After being released, Feng Jingbo said to him softly, "There is no one in that child’s hometown …" Xiao Dali was no longer angry …

As for Master Bao’s apprentice Sun Huanzhang, who fought in the War to Resist US Aggression and Aid Korea, he was stunned by a bomb, burned off an arm by a firebomb and became a prisoner. After returning to China, he never joined the party. Eliminating the four evils and the madness of the whole people during the Great Leap Forward; Closing brothels and letting women collectively receive cultural education and arrange employment, etc., almost all the phenomena after the opening of the corresponding plot have become a satire. Especially when the former executioner "Six Yan Wang" appeared as a Taiwanese businessman who went to the mainland to find relatives and invest, all those indignant people changed their faces, which further enhanced the historical value and social value of the play.

Compared with the original short stories of the same name, Tracing Without Regret, in the conception of its director and creator, constructs the development process of new China in just 20 episodes, and only uses the lens to lead the audience to "browse" the events that grandparents and fathers have experienced and the performance of all the people in these stories.

Those who are good at meeting people who know how to "keep pace with the times" live well, while those who abide by principles can only lament injustice. As for the Great Leap Forward, Feng Jingbo stood in front of the demolished stove. The stove was developed by him alone to cook hot meals for the students, but it was used by everyone as an "advanced" performance. He could only lament:

The children are going to eat cold rice again.

Xiao Dali behind him is awkward. He may have wanted to say that I caught your "reactionary remarks". But when you think about it, it seems reasonable.

Because Xiao Dali is also an honest man.

As for the most criticized ending, it may be Feng Jingbo’s surrender:

You didn’t catch me. I admitted it myself.

You can’t catch me either, because I haven’t done anything bad.

This was unimaginable in the film and television creation of that year, and it is unimaginable now.

Therefore, I made a little effort to briefly introduce this "No regrets tracking".

It is not "black and white", nor "positive will win evil". The "enemy" also has faith, does not yield, is human and deserves respect.

Rare, very rare, too rare.

If its position is unclear, it just states a real history.

If it is said that there is no distinction between loyalty and treachery, in that history, it is clear who is loyal and who is treacherous.

Fortunately, now this drama can be watched on all major platforms, which is even more rare for an excellent, undisguised, objective and fair literary work.

No regrets, you can’t just pay a joke.

?

　　BEIJING, July 30 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued opinions on strengthening and standardizing the internship management of ordinary undergraduate colleges. The opinions pointed out that universities and internship enterprises should provide students with necessary conditions and a safe and healthy environment. Students should not be arranged to practice in entertainment places, and they should not charge students fees in violation of regulations, and they should not detain their property and certificates.

　　In recent years, with the joint efforts of universities, government agencies, enterprises, institutions and social organizations, the integration of Industry-University-Research has been deepened, and the internship of college students has been carried out steadily and the quality has been improved steadily. At the same time, some colleges and universities still pay insufficient attention to practice, insufficient investment in practice funds, irregular practice base construction and inadequate practice organization and management, which affect the overall improvement of talent training quality to some extent. In order to further improve the quality of practice and effectively safeguard the legitimate rights and interests of students, schools and practice units, the Ministry of Education put forward relevant opinions on strengthening and standardizing the practice management of ordinary undergraduate colleges and universities.

　　The opinion mentioned that it is necessary to fully understand the significance of internship and accurately grasp the requirements of internship in the new era.

　　In addition, the opinion said that the internship teaching arrangement should be standardized from four aspects. First, strengthen the construction of practice teaching system; The second is to arrange the organization form of internship reasonably; Third, scientifically formulate the internship program; The fourth is to choose a good practice instructor.

　　The opinion also pointed out that it is necessary to strengthen the organization and management of internship. Colleges and universities should work out internship plans together with internship units, clarify internship objectives, tasks, assessment standards, etc., and jointly organize and implement student internships. Practice instructors should do a good job in training students, track and guide students’ internship on the spot, check students’ internship, deal with problems in practice in time, and do a good job in internship assessment. It is strictly forbidden to entrust intermediary agencies or individuals to organize and manage students’ internship on their behalf.

　　According to the opinion, colleges and universities should conduct on-the-spot investigation and evaluation before determining the internship unit, and after determining that the internship conditions are met, they should sign a cooperation agreement with the internship unit to clarify the rights, obligations and management responsibilities of both parties. If the cooperation agreement is not signed according to the regulations, no student internship may be arranged.

　　The opinion also said that it is necessary to strengthen the management of student education. Colleges and universities should do a good job in safety and discipline education and daily management of students. Practice units should do a good job in students’ safety production and professional ethics education. Students should respect the practice instructors and on-site technicians, abide by the rules and regulations and labor discipline of the school and the practice unit, keep the secrets of the practice unit, and obey the on-site education management.

　　At the same time, we should do a good job in protecting students’ rights and interests. Colleges and practice enterprises should provide students with necessary conditions and a safe and healthy environment, and may not arrange students to practice in entertainment places, charge students fees in violation of regulations, or detain students’ property and certificates. Before the internship, colleges and universities should buy internship liability insurance or personal injury accident insurance for students.

　　In addition, it is necessary to strengthen the management of on-the-job and on-the-job practice. On-the-job and on-the-job practice is an essential practical link to cultivate applied talents, and all colleges and universities should organize it scientifically and implement it according to law. Strictly sign the internship agreement among schools, internship units and students, and clarify their respective rights, obligations and responsibilities. Strictly abide by the regulations on working hours, rest and vacation. Unless there are special requirements for clinical medicine and other related majors and internship positions, the working hours shall not exceed 8 hours per day and 44 hours per week, and overtime and night shifts shall not be arranged. In order to protect the rights and interests of internship students to obtain reasonable remuneration, the labor remuneration shall not be lower than 80% of the salary standard for probation period of the same post in principle. In order to protect the legitimate rights and interests of minors, students under the age of 16 may not be arranged for internship.

　　The opinion also mentioned that it is necessary to improve the work responsibility system and strengthen the construction of practice bases. Colleges and universities should continuously deepen the integration of production and education, vigorously promote the construction of practice bases, and encourage the construction of comprehensive, open and shared practice bases that meet the needs of multi-disciplinary practice. Support qualified provincial education administrative departments and universities to strengthen the construction of internship information, establish an internship information management platform, realize the docking of internship demand information between schools and enterprises, and strengthen the whole process management of internship. Support colleges and universities to strengthen the application of modern information technology and virtual simulation technology in practice, and encourage the development of corresponding virtual simulation projects to replace on-site practice that cannot be carried out due to factors such as production technology and technological process.

　　The opinion also pointed out that colleges and universities should increase the input of internship funds to ensure the basic needs of internship. We should actively strive for the support of internship units, reduce the cost of internship and ensure the quality of internship.

　　Finally, the opinion emphasizes strengthening the supervision of internship work: the provincial education administrative department should strengthen the supervision of internship work in colleges and universities, focusing on monitoring whether the internship links in the undergraduate training program are scientific and reasonable, whether the internship organization and management are standardized, whether the safety and legitimate rights and interests of students are guaranteed, whether the internship funds are sufficient, and whether the internship effect reaches the predetermined goal. Commend universities with solid internship work and remarkable achievements in internship teaching reform and research. Investigate and deal with violations in the internship process in a timely manner. For schools and places with poor supervision, frequent problems and strong social repercussions, it is necessary to interview relevant responsible persons, urge them to implement the main responsibility, and conduct informed criticism within a certain range.

　　More than 1,000 consumers in Changsha never expected that the gym under their noses actually "ran away". This is a fitness center located in a well-known real estate and operated by a professional organization for more than 4 years. Everything looks "reliable". But when they paid a membership fee of about 2 million yuan, the gym owner changed. The gym is still there, but their membership has expired. The boss who originally collected the money actually exposed the "showing off wealth" video and photos of driving a "Ferrari" sports car in the circle of friends.

　　New Yue fitness boss "Wang Zhongxin" friend circle screenshot The pictures in this article are all provided by the respondents.

　　The Paper learned from Changsha police that the police station where the gym is located has been involved in the investigation.

　　The next day, the gym closed.

　　Mr. Zhao is an owner of Hengda Jiangwan Community, Yuanda Road, Furong District, Changsha City. On April 18, 2019, he set up a membership card of 5,000 yuan in the "Newleap Swimming and Fitness Club" where the community is located (hereinafter referred to as "Newleap Fitness") to meet the needs of his own fitness and children’s learning to swim.

　　In 2019, Niuyue Fitness Swimming Club was located in Hengda Jiangwan Community, Furong District, Changsha City.

　　Since the handover of Evergrande Jiangwan in 2015, Niuyue Fitness has been operating in the original sales department of the community, and residents in the community are familiar with it.

　　According to the materials obtained by The Paper, in May 2015, Changsha Xinfu Real Estate Co., Ltd. (hereinafter referred to as Xinfu Real Estate), which is 100% controlled by Evergrande Real Estate Group, leased all its real estate (formerly the sales department of Evergrande Jiangwan) to Hunan Huaya Culture Communication Co., Ltd. (hereinafter referred to as Huaya Company) until July 31, 2023. The property has three floors in total, and the contract stipulates that it is not allowed to sublet. However, in May of the same year, Huaya Company transferred the first and second floors to Changsha Niuyue Fitness and Beauty Co., Ltd. (hereinafter referred to as Niuyue Company) for operation until May 31, 2023. Subsequently, on the original sales department of Evergrande Jiangwan, two huge iron-framed signboards "Huaya Art School" and "Niuyue Swimming Fitness Club" were erected.

　　Beginning in April 2019, residents in Evergrande Jiangwan and its surrounding areas found that Niuyue Fitness began to distribute advertising leaflets to recruit members, and news of "Niuyue Fitness" running a membership card appeared among the owners in the surrounding communities.

　　Many salesmen scattered within one kilometer around Evergrande Jiangwan distribute experience cards for residents to experience in the morning and evening. Subsequently, many residents spent money on cards after the experience. There are many kinds of membership cards, such as one-year, two-year and five-year cards, with personal trainer and without personal trainer. Among them, a four-year comprehensive card with 2200 yuan is the choice of many consumers.

　　Ms. Xiao got three cards in one breath. In addition to giving herself a five-year comprehensive fitness card, she also got two children swimming cards of 1,600 yuan and 1,800 yuan from Bao Xuehui, with a total consumption of more than 7,000 yuan. "I read the contract (between the gym and Evergrande Property) and said that the contract has been signed for more than four years, which proves that they are reliable and safe. You (the gym) are irresponsible, and Evergrande will also contain you. Evergrande will never run, I think so. " Ms. Xiao said.

　　Later, the card information obtained by members from the front desk of the gym showed that from April 11, 2019 to November 6, 2019, at least 1,229 consumers had applied for various types of membership cards, with a total amount of at least 1.93 million yuan. Among them, the peak of card processing is mainly before August. By September, the amount of membership card is getting smaller and smaller, and even a "challenge monthly card" of only 518 yuan appears.

　　Ms. Zhao, the owner of Evergrande Jiangwan, said that she had a 3,000-yuan swimming card in Niuyue Fitness. Under the advertisement, on September 23, 2019, she had a 518-yuan challenge card in Niuyue Fitness. The next day, she went swimming and found that the gym was closed, and "the boss ran away".

　　Many members introduced that at the end of September last year, Niuyue Fitness closed directly on the grounds of "fire inspection".

　　This is similar to many fitness service places that run on the road. After that, consumers called the police, called the mayor’s hotline, complained to 315, etc. Then, the gym opened for a short time, so in October and November, four people applied for cards. "Everyone really believes and hopes that this gym will continue." One member said.

　　However, during the "pretend" business hours, there was no coach in the gym, the swimming pool was not changed and heated, and the tiles at the bottom of the pool fell off, causing many members to be injured. By November, the whole gym was completely quiet.

　　The gym is still there, and the membership rights are gone.

　　Members still remember that in September 2019, after calling the police and waiting for the police to come, members surrounded Wang Zhongxin, the head of the gym. "He looks very rich with gold and jade on his hands and neck. But at that time, he kept saying that he had no money and owed the coach’s salary, so the gym could not operate. " Many members introduced.

　　In September 2019, Wang Zhongxin was surrounded by members to discuss.

　　The Paper combed the payment information of dozens of members and found that many members paid the money to Wang Zhongxin.

　　After the gym closed, some members who added Wang Zhongxin, the "boss" of the gym, found that in January 2020, after the running storm was silent, Wang Zhongxin, whose name on WeChat was "Survival of the fittest", "showed off wealth" in the circle of friends. In several videos, he is wearing a gold watch, driving a suspected Ferrari sports car and racing with passionate music.

　　New Yue Fitness Boss "Wang Zhongxin" friend circle screenshot

　　In July this year, this gym located in the comprehensive building of Evergrande Jiangwan opened again. It’s just that the signboard on the roof has changed two words, from "Newleap Swimming Fitness Club" to "Guoli Swimming Fitness Club". Previously, members’ cards in "Niuyue" were invalid, and they had to re-apply for cards in order to continue swimming in "National Power".

　　In 2020, after "running the road", the signboard of "National Fitness Swimming Club" was changed.

　　In late July, some members’ representatives were called to a meeting in the Jiangwan Community of Evergrande. The members of Evergrande Commercial Management, Guoli Sports and Huaya Company announced that Huaya Company had taken back the gym operated by Niuyue Company and now transferred it to Guoli Sports Company for operation. The original membership rights need to be changed, such as a four-year comprehensive card, which can only be used on September 1 this year, or it can be used voluntarily until December this year. The one-year cards, challenge cards, etc. that have expired before are all invalid. Now there are new charging standards for national strength swimming and fitness, such as 1,280 yuan for a half-year card and 1,888 yuan for an annual card.

　　On August 24th, The Paper contacted Huaya Company. Xiang Yanhua, the person in charge of the company, said that after renting the whole clubhouse from Evergrande in those years, he entrusted the swimming pools and gymnasiums on the first and second floors to Niuyue Company for operation in addition to education and training on the third floor because he was not qualified to operate the swimming pool. Evergrande knows and acquiesces in this. As of November last year, Niuyue Company had owed Huaya Company more than 600,000 yuan in entrusted management fees, utilities and gas fees. After Huaya Company sued Niuyue Company to Furong District Court, on June 30 this year, Furong Court ordered both parties to terminate the entrustment contract. Therefore, Huaya Company has now taken back the gym and entrusted Guoli Company to operate it.

　　As for the membership card with a total value of nearly 2 million yuan handled by more than 1,000 consumers in Niuyue Company, Xiang Yanhua said, "You can only go to Niuyue Company, which handled cards for members at that time."

　　So what is the responsibility of Huaya Company, which cooperates with Newleap? In this regard, I am evasive to Yanhua. However, in the interview, she revealed that Niuyue Swimming Gymnasium has been operating poorly since its establishment. To this end, Huaya Company spent more than 200,000 yuan to buy a boiler to heat the swimming pool; After the coach went on strike in September last year, Huaya also paid the coach a salary of more than 100 thousand yuan in arrears; When the gym was about to have an accident, Huaya found in the office that Wang Zhongxin had issued a new batch of leaflets, and they stopped it.

　　On August 27th, The Paper contacted Wei Mou, the head of Niuyue Company. Wei said that Niuyue Company had transferred the gym to Wang Zhongxin on April 7, 2019, so Niuyue Company was irresponsible for the rights and interests of its members.

　　However, when a member applies for a card, the official seal on the service contract and the receipt of payment is clearly stamped with the "Special Financial Seal for Newleap Swimming and Fitness". In this regard, Wei said, "That is Wang Zhongxin’s own radish chapter, which has nothing to do with Niu Yue."

　　Contract signed between members and NewYork Swimming and Fitness Club

　　Expert: It should not be an "IQ tax" for consumers to run away with money.

　　Liu Jiahui, a member of the 315 Lawyers Group of China Consumers Association and a lawyer of Beijing Derun Law Firm, told The Paper that it is easy to "run away" in prepaid consumption. After consumers’ rights and interests are infringed, it is mostly difficult to defend their rights, because it is difficult for individual consumers to spend time and energy on litigation for their losses of one or two thousand yuan, asking for help from 12315 and the Consumers Association, but only mediation is not mandatory, which creates an opportunity for businesses.

　　Liu Jiahui introduced that in many "running away" incidents, there are frauds. "Taking money away without providing services is a kind of contract fraud. One party to the contract has no intention to perform its obligations at all, or clearly knows that it cannot perform its contractual obligations, but it is a typical feature of contract fraud to defraud one party’s property by signing a contract and not performing or performing a small part of its contractual obligations. "

　　In addition, Liu Jiahui told The Paper that the consumer bought the fitness card of Niuyue Company and formed a contractual relationship with Niuyue Company. Niuyue Company’s rights and obligations under the contract must be agreed by the consumer. If it is transferred without the consent of the consumer, Niuyue Company will still bear all the responsibilities. If Niuyue Company fails to announce its transfer to consumers, regardless of whether Niuyue Company knows about Wang Zhongxin’s card application in his name, Niuyue will bear the responsibility. Because for consumers, Wang Zhongxin’s behavior is regarded as the behavior of Niuyue Company. Huaya Company, as the entrusting party entrusted by new york Company, takes full responsibility for the liabilities arising from the breach of contract by the entrusted party, Newleap Company.

　　The Paper noted that in December last year, Guangdong Maoming Intermediate People’s Court upheld the conviction of two gym shareholders for contract fraud. According to the judgment, from November 2017 to September 2018, Maoming Wellman Fitness Club had difficulties in operation and could not make ends meet. The company’s shareholders Zuo Moudong and Li Moufeng still sold their membership cards to the public at ultra-low prices in the name of the company, even though they knew that they would lead to business failure. Finally, more than 12,000 people applied for the cards, with an amount of 5.34 million yuan. However, the funds raised by the club are used for club operation or other expenses, which leads to the failure of members to get the promised return on fitness services, and the arrears of workers’ wages, rent, water and electricity are as high as 400,000 yuan, which has caused great adverse effects.

　　Many members also reported the behavior of Niuyue Gym and Wang Zhongxin to Ma Po Ling Police Station of Changsha Furong Public Security Bureau. On August 27th, The Paper learned that the Ma Po Ridge Police Station had accepted the case and intervened in the investigation. The relevant person in charge of the institute said that at present, Hunan is cracking down on "prepaid consumption", and the public security organs will actively crack down on such suspected criminal acts.

　　Ma Po Ling Police Station accepts reports from members.

　　Wu Wei, secretary general of Hunan Consumer Council, said that there are a lot of prepaid card disputes in the field of consumer services. In March this year, the Committee issued the Investigation Report on the Status of Prepaid Consumer Rights Protection in Hunan Province. 43.6% of the respondents have handled prepaid cards, and 14% of cardholders have experienced rights protection. Among all consumption problems, the proportion of operators "running the road" is as high as 48.2%.

　　To this end, the Hunan Provincial Market Supervision Bureau launched a special rectification campaign. By the end of July, a total of 41,289 market players were inspected, covering shopping malls, restaurants and other industries, and 9 cases were filed and 8 cases were banned according to law. Hunan will impose joint punishment and credit restraint on "blacklisted" enterprises, investors and senior executives who have closed their doors and "run away" residences, and strengthen the prudent review of market access to achieve "one place is untrustworthy and everywhere is limited". We will maintain a high-pressure situation on illegal prepaid consumption, and resolutely crack down on illegal activities such as hiding money, malicious infringement and fraud.

　　Liu Junhai, director of the Institute of Commercial Law of Renmin University of China and vice president of China Consumers Association, said that in view of the problems in prepaid card consumption, on the one hand, it is necessary to improve the system design, such as establishing prepaid card amount, filing and approval, third-party depository and other systems; on the other hand, market supervision departments and public security organs should work together to eliminate regulatory blind spots and regulatory vacuum and jointly rectify them.

　　Liu Junhai told The Paper that businesses running away should not be paid by consumers ‘ IQ tax ’ . The negative effect of running away from the road is great, because a mouse excrement has broken a pot of soup, which affects the construction of the integrity system of the whole market economy. "The level of integrity depends on the lowest board. At present, the market supervision department is out of order, but regulators should not fail. They should stand up and do justice for heaven and make good use of the powers entrusted by law."

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.

　　At 8 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

　　[Concern of the two sessions]

　　At 9: 00 on the 12th, the Second Session of the 13th National People’s Congress held its third plenary meeting to hear Zhou Qiang, President of the Supreme People’s Court’s report on the Supreme People’s Court’s work and Zhang Jun, Procurator-General of the Supreme People’s Procuratorate’s report on the Supreme People’s Procuratorate’s work; After the plenary meeting, the second meeting of the presidium was held. In the afternoon, the delegation held a plenary meeting to review the revised draft of the foreign investment law and the work report of the "two highs".

　　Wang Zhigang, Minister of Science and Technology: State-owned and private enterprises are treated equally regardless of their origins.

　　On March 11th, the Ministry of Science and Technology answered a reporter’s question on "accelerating the construction of an innovative country". On the issue of encouraging private enterprises, Wang Zhigang said that from the perspective of the Ministry of Science and Technology, it is the same for state-owned and private enterprises to participate in innovation regardless of their origins. The rules are fair and the opportunities are fair. We try to have a good environment and good rules to provide equal opportunities. This is what we have to do.

　　Li Ganjie, Minister of Ecology and Environment, talks about the construction of ecological civilization: related work cannot be said to be important or done to be secondary.

　　3月11日15时，十三届全国人大二次会议新闻中心在梅地亚中心新闻发布厅举行记者会，邀请生态环境部部长李干杰就“打好污染防治攻坚战”相关问题回答中外记者提问。李干杰表示，在保护生态环境问题上，不能道理是道理、干事归干事，说起来重要、做起来次要，抓一阵松一阵，上面督察得紧就抓一下，风头过去了又放一边。更不能因为经济发展遇到一点困难，就开始动铺摊子上项目、以牺牲环境换取经济增长的念头，甚至想方设法突破生态保护红线。

　　多名政协委员建议建立科研人员学术信用记录归档制度

　　学术不端现象，已经从社会舆论领域进入国家行动计划。今年两会中，多名政协委员就此建言，提出成立学术不端行为独立调查委员会、建立科研人员学术信用记录归档制度等建议。

　　【国内】

　　中办印发文件将2019年作为“基层减负年”。

　　中共中央办公厅近日印发《关于解决形式主义突出问题为基层减负的通知》，《通知》说，近期，习近平总书记专门作出重要批示，强调2019年要解决一些困扰基层的形式主义问题，切实为基层减负；经中央领导同志同意，决定将2019年作为“基层减负年”。

　　The TD-SCDMA built by China Mobile’s 100 billion yuan began to withdraw from the network.

　　On March 11th, the reporter noticed a news earlier in official website, Fuzhou Municipal People’s Government. According to the letter, "after research, it is agreed to cancel 6,535 TD-SCDMA base stations that your company has stopped using, seal the data of TD-SCDMA base stations in the database and recover the original radio station licenses". A technical staff member of an operator said that it is the general trend that 2G and 3G will drop out of the network, and China Mobile’s 3G communication industry chain has little support power to make way for 5G construction, so it is inevitable that 3G will drop out of the network. China Mobile has invested at least 300 billion yuan in 3G networks. At present, the three major operators are making preliminary preparations for the construction of 5G, clearing the frequency and withdrawing from the network.

　　Is it affected for enterprises to reduce personal pensions in the future? Experts say this.

　　In the package of tax reduction and fee reduction policies mentioned in this year’s government work report, a set of data attracts people’s attention: "Reducing the contribution ratio of urban workers’ basic old-age insurance units can be reduced to 16% in all places", and at the same time, "continuing to raise the basic pension for retirees" has achieved 15 consecutive increases so far. Between the "one reduction and one increase" of the pension, it means that less is paid and more is paid. Some people worry that when I retire, will the pension benefits be affected?

　　In this regard, the government work report has a clear response: "It is necessary to reduce the burden of enterprise payment, but also to ensure that employees’ social security benefits remain unchanged, and pensions are reasonably increased and paid in full and on time, so that social security funds can be sustainable and enterprises and employees can benefit."

　　Three departments: primary and secondary schools are not allowed to set up food business places such as canteens on campus.

　　According to the website of the Ministry of Education, the "Regulations on the Management of Food Safety and Nutrition Health in Schools" formulated by the Ministry of Education, the State Administration of Markets, the National Health and Wellness Committee and other departments was recently announced and will come into force on April 1, 2019. The "Regulations" clarify that primary and secondary schools and kindergartens are generally not allowed to set up food business places such as canteens and supermarkets on campus.

　　[international]

　　The "black box" has been found, and many countries have called a time-out for Boeing 737MAX8.

　　According to rescuers in front, the black box of flight ET302 that crashed yesterday has been found and brought back for testing by Ethiopian Airlines staff. Official website, Civil Aviation Administration of China, announced early on the 11th that the Civil Aviation Administration had asked domestic transport airlines to suspend the commercial operation of Boeing 737-8 (737MAX 8) aircraft before 18: 00 that day. At this time, the worrying Ethiopian Airlines crash happened only one day. Shortly after China released the relevant news, Indonesian and Mongolian countries also took similar grounding measures.

　　The US Treasury Department announced sanctions against a Russian-Venezuelan joint venture bank.　

　　On the 11th, the US Treasury Department announced the imposition of sanctions on a Russian-Venezuelan joint venture bank on the grounds that it provided relevant support and services to Venezuelan oil companies. Background information: On January 23rd, Guaido, president of Venezuelan Parliament and leader of the opposition, proclaimed himself as "interim president" and was recognized by the US government. On January 28th, the US Treasury Department announced the imposition of sanctions on Venezuelan oil companies. In order to force Venezuelan President Maduro to step down, the United States has continuously increased its sanctions against Venezuela. Venezuelan government condemns US sanctions against Venezuela.

　　"Brexit" and "terrorist attack" anxiety, the British turned to "chicken soup for the soul"

　　According to the report, in 2018, Britain experienced a series of blows, such as terrorist attacks, unsuccessful Brexit and the elimination of the World Cup. People tried to seek spiritual comfort and peace in the sea of books, so inspirational books were very popular. According to statistics, books such as Chimpanzee Paradox: Controlling Irrational Impulse, Stress Solutions: Four Steps to Make You Calm, Happier and Healthier, Digital Minimalism: Living Better with Less Technology, which provide advice on how to deal with negative emotions and teach people how to cope with life stress, have made the bestseller list.

　　Get rid of "colonial color"! African independent countries want to change their names to avenge their shame.

　　A few days ago, Cook Islands, a South Pacific island country, planned to change its country name, abandoning the country name taken from the surname of james cook, a British navigator in the 18th century, and replacing it with a new country name that can reflect Polynesian characteristics. In fact, it was very common for African independent countries to change their names in the 20th century, and most of them were aimed at getting rid of the "colonial color".

　　40 years of global warming: the warming rate in the Russian Arctic is four times faster than that in the world.

　　According to Sputnik, the average annual temperature in the Russian Arctic in 2018 was 2.48 degrees higher than the normal temperature. According to the data from the Institute of Global Climate and Ecology, the speed of warming in the Russian Arctic in recent 40 years is four times faster than that of global warming.

　　Society

　　Wechat platform will crack down on drug sales and help friends forward or be punished.

　　Wechat Security Center recently announced that the use of WeChat personal account to publish sales information of "illegal contraband" violated the Criminal Law of People’s Republic of China (PRC) and other relevant laws and regulations, and the WeChat security team will resolutely deal with and severely crack down on illegal activities.

　　China Consumers Association released the list of car complaints last year: Mercedes-Benz BMW Audi was on the list.

　　The China Consumers Association released a report on the 11th, saying that the data of automobile complaints accepted by the National Consumers Association in 2018 were analyzed, and it was found that BYD had the largest number of complaints from the top ten brands involved, and the three German luxury car brands Mercedes-Benz, BMW and Audi were all on the list. "The three German luxury car brands Mercedes-Benz, BMW and Audi are all on the list, which also reflects the upward trend of automobile consumption. This complaint data is absolute, and consumers should consider it comprehensively because of the different sales volume and ownership of each automobile brand. " The report said.

　　Shanxi police recovered a number of high-grade cultural relics such as the "drum-building seat with snake pattern" in the Warring States period.

　　The reporter learned from the Shanxi Provincial Public Security Department on the 11th that from January to February, 2019, Shanxi police cracked 110 cultural relics crimes, arrested 260 suspects, destroyed 24 criminal gangs and recovered 5,259 cultural relics, including 26 first-class cultural relics, 26 second-class cultural relics and 128 third-class cultural relics. Among the recovered cultural relics, a number of high-grade cultural relics belonging to the Warring States period, such as the "drum-building seat with snake pattern", shocked the academic community. At present, a number of recently recovered national treasures are being exhibited to all sectors of society in Shanxi Museum. Among the newly exhibited precious cultural relics, there are national first-class cultural relics, such as bronze reeds with animal face patterns, four-legged bronze reeds, bronze reeds with animal face patterns, etc. Among them, a bronze weapon of the Warring States period, "drum-building base with snake patterns", is exquisite and has attracted great attention from the archaeological and cultural circles.

　　Guangxi informed that the cleaner was beaten by four men and women: three were arrested and one was reprimanded.

　　According to WeChat WeChat official account, the port branch of Fangchenggang Public Security Bureau, Guangxi, on the 11th, the police informed the cleaners that they were beaten by four men and women: three people were punished by administrative detention for 10 days, and one was punished by admonition and education because of minor circumstances.

　　12-year-old chubby neck is black and can’t be washed clean. Doctor: Be careful of diabetes.　

　　Tao Tao, a 12-year-old elementary school student, was a picky eater since he was a child. He didn’t like vegetables, and he couldn’t live without meat. He especially liked fried chicken and hamburgers, and he didn’t like sports at ordinary times. He weighed more than 140 kilograms at an early age. Originally, the skin was white, but the neck was surrounded by a "black scarf" that could not be washed away. After the examination of endocrinology department in Houhu Hospital of central hospital of wuhan, it was found that this was acanthosis nigricans caused by obesity, and the doctor said that if it was not controlled, it might develop into diabetes.

　　The 41-year-old master’s son is still unmarried, and his old father didn’t take him back to his hometown for the New Year for four years: he was ashamed to see anyone.

　　Recently, a grandfather of Wansong Academy in Hangzhou, Zhejiang Province said that he had come to Hangzhou from his hometown of Anhui to make a blind date for his 41-year-old son with a master’s degree. He said that he had not let his son go home for the New Year for four years, because his son had no face to see his elders in Jiangdong because he was afraid of jokes.

　　Leather dress and boyfriend jacket … … Do you like this school uniform?

　　Recently, five school uniform items designed by students of Zhejiang Sci-Tech University’s campus entrepreneurship team were officially launched as the periphery of the official campus. There are striped sweaters, boyfriends’ jackets and jackets, cool leather skirts, retro colors and school-specific logo. Isn’t it cool? On the first day of publication on WeChat WeChat official account, the tweets of school uniforms exceeded 10,000.

　　[Sports]

　　The 2019 All England Badminton Open ended, and China won three championships.　

　　The 2019 All England Badminton Open ended in Birmingham, England on the 10th local time (the early morning of 11th Beijing time). China won the women’s singles, women’s doubles and mixed doubles in five events, becoming the biggest winner of this competition.

　　After the Winter Olympics, there was another breakthrough, and the China wheelchair curling team won the first World Championship.　

　　On the evening of 10th local time (the early morning of 11th Beijing time), China’s wheelchair curling team defeated the host Scottish team 5-2 in the final of the World Wheelchair Curling Championships and won the gold medal in the 2019 World Wheelchair Curling Championships. After winning the first gold medal of the China delegation in the Winter Paralympics in Pyeongchang Winter Olympics, the China wheelchair curling team made a new breakthrough.

　　[face]

　　On March 9, the referee Fu Ming (third from right) after the game.

　　[Fu Ming] The referee of Luneng Jianye War was suspected of plagiarism and responded.

　　On the afternoon of March 9th, in the second round of the Super League, Shandong Luneng drew 2-2 with Henan Jianye. During the game, Fu Ming, the international referee on duty, was punished several times, which caused dissatisfaction among the home team. After the game, some netizens exposed the plagiarism of Fu Ming’s paper, and checked the weight as high as 54.84%, and boarded the hot search. In this regard, Jincheng College of Nanjing University of Aeronautics and Astronautics (China Southern Airlines Jincheng College) responded that it will continue to pay attention and will respond and deal with it according to the investigation conclusions of its degree-granting units.

　　It is worth noting that at the new season mobilization meeting held by the China Football Association in February 2019, the China Football Association confirmed that a team of professional referees of the China Football Association would be formed by domestic excellent referees and foreign professional referees. The first batch of professional referees of China Football Association consisted of six people, including Fu Ming.

　　[Quan Douhuan] The former president of South Korea was tried on suspicion of damaging his reputation.

　　Former South Korean President Quan Doo-hwan was tried again as a defendant in Gwangju District Court on the 11th for allegedly damaging the reputation of the participants in the "5.18 Gwangju Incident". According to Yonhap News Agency’s report on March 10th, Quan Douhuan and former President Lu Taiyu were accused of initiating civil strife during the "December 12th Military Rebellion" and "May 18th Gwangju Incident", and were prosecuted in December 1995 and tried and sentenced in 1996.

　　[O ‘Sullivan] A thousand strokes broke the 35th crown of a hundred wins career and opened a new era of snooker.　

　　In the early morning of 11th Beijing time, the 2019 Snooker Players Championship ended in Preston, England. "Rocket" O ‘Sullivan defeated Robertson 10-4 in the final and successfully defended his title. This is O ‘Sullivan’s 35th ranking champion, just one step away from "Billiards Emperor" Hendry. At the same time, with the help of three shots in this game, O ‘Sullivan broke a hundred times in his career, an unprecedented achievement.

　　[Liu Xinglei] One-armed courier: I can do what others can do.

　　Liu Xinglei, who lives in Zhongzhou Street, Zhongxian County, Chongqing, is a courier who has been working for more than half a year. At the end of last year, a photo of him carrying a parcel for delivery was photographed by a customer and sent to the Internet, which swept the circle of friends of Zhongxian people — — The sleeve in the first half of the right arm is empty, and the parcel is supported only by the end. "Although I am a disabled person, I can support myself as long as I have a little more strength and sweat than a healthy person."

The second on the left is Kelly Catlin.

　　[Kelly Catlin] The 23-year-old American Olympic medalist committed suicide.

　　The American Cycling Association (USA Cycling) announced on the 10th local time that Kelly Catlin committed suicide on the 8th at the age of 23. She is an American cyclist, who won the World Championship three times and helped the United States win the silver medal in the cycling women’s team event in Rio Olympic Games.

　　See you at 8 o’clock tomorrow!

　　china reading limited(0772.HK) On March 18th.sunThe annual performance report for 2023 was released. The performance shows that the company achieved revenue of 7.01 billion yuan, and the net profit attributable to shareholders of the company reached 800 million yuan, up 32.3% year-on-year. The net interest rate of returning to the mother reached 11.5%, up 3.5 percentage points year-on-year. The operating profit of reading articles was 710 million yuan, up by 12.8% year-on-year, and the operating efficiency and profit performance were both improved.

　　Hou Xiaonan, CEO and President of Reading Group, said that the company continued to build an IP life cycle development system, using AI technology to empower creators, and the content ecology was continuously consolidated. In terms of online business, optimize product operation and channel structure to promote the ecological competitiveness of fine content. The growth of reading at the starting point reached a record high, and Tencent animation assets were acquired to enhance the advantages of IP incubation and reserve.

　　The performance report shows that in 2023, the online reading business realized a revenue of 3.95 billion yuan, and the starting reading income increased by 40% year-on-year. The number of new writers on the platform reached 380,000, the number of new works exceeded 670,000, and the number of new words reached 39 billion. The number of newcomers and their achievements are outstanding. After 60% is 00, the number of newcomers whose total income exceeds 100,000 yuan has increased by 60% year-on-year.

　　On the user side, reading articles strengthens the connection between readers and works through a series of operational activities. The total number of words in "This Chapter" of "The Ring of Destiny" from the beginning of reading in 2023 exceeded 70 million, and a single user dubbed the work for more than 2,800 times. The official theme station "Curly Baboon Research Association" of "Lord of Secrets" gathered over 600,000 fans in the first month, and the daily activities of users increased by over 200%.

　　Thanks to the active creative ecology and effective copyright protection mechanism, the starting point reading income increased by 40% year-on-year. The subscription records of the platform have been continuously broken, and the number of new works with an average subscription of 100,000 has increased by 125% year-on-year. In 2023, the average MAU of reading platform reached 210 million, and the average number of monthly paying users reached 8.7 million, up 10.1% year-on-year.

　　Hou Xiaonan said that in order to realize the social and commercial value of head IP in the whole life cycle, the construction of IP life cycle development system has always been the top priority. During the reporting period, reading articles continued to increase the explosion rate of different content forms. The data shows that in 2023, reading copyright operation and other income was 3.06 billion yuan, with a growth rate of 46.2% in the second half of the year.

　　In terms of film and television, reading the text has launched some excellent hit works such as "Up with a flurry", "Ordinary Road", "The Sun is with me" and "The Sneaker". In the field of animation, the sequel and new fan of classic IP-adapted animation were introduced, such as "Breaking the Sky" topped the list of the most popular countries in Weibo for three consecutive months. In the field of comics, the popularity of 13 comics has exceeded 100 million. In the field of games, the works "The Legend of Immortal Cultivation" and "Swallowing the Starry Sky" authorized by reading the text were successfully launched, showing the competitiveness of IP in the game market.

　　In the Spring Festival of 2024, YOLO, a film owned by Yuewen Group, won the box office championship, with a total box office of over 3.4 billion yuan. In the follow-up, reading will usher in the big product cycle of IP business. Except for YOLO, the films Under Aliens and Customs Front are progressing smoothly. In terms of drama series, Joy of Life’s works such as the second season rank in the forefront of Tencent’s most anticipated video list.

　　Reading actively explores emerging content forms such as short plays, accelerates the comprehensive application of AI in IP ecology and the process of going to sea, and drives the long-term diversified growth of the company’s business. In terms of short plays, reading the article released the "Star River Incubation Plan for Short Plays", and launched three major initiatives: 100 IP cultivation plans, 100 million yuan creative fund support and exploring interactive short plays. In terms of AI technology empowerment, the first big model of the online text industry, "Reading the Wonderful Pen" and the wonderful pen version of the writer’s assistant, was released. The overseas business process has accelerated, and the overseas reading platform WebNovel provides about 3,800 Chinese translations and about 620,000 local original works.