The reason for the purchase is that a number in Shenzhen is 95 thousand, and this Qin 80 is less than 150 thousand, and the car is equivalent to 50 thousand, which is worth it There is a car at home, and my wife drives the children to and from work. I take the subway every day. On that day, I went to see the car with my relatives, but they couldn’t shake the number, so I had to buy an electric car or a hybrid car. Perhaps the best choice is Qin, only a Qin 80, white, and there is no other choice in configuration. My wife asked me if I needed it. Of course I do. Driving is more comfortable than the subway. So buy. I am also afraid that new energy will have to be shaken in the future, but I can’t play with the government.

I paid a deposit of 5,000 yuan, saying that there is an existing car, and the new energy should be shaken, but it will be available soon in 3.5 days. Then I chose the number, which seems to be optional. I didn’t choose it, but I chose it from the five groups given by the website. Finally, I chose the one with 6 and 8, which was not bad and quite satisfactory.

Then I went to see the car selected for me in 4s, and the appearance was no problem. The car in December, the mileage was less than 10. Then go back and wait for the cards to come down. I have been waiting for a long time, and I will buy more cars at the end of the year. Today, on January 23, the iron card came down, which was slow enough, and the card was renewed once.

The car price is 146 thousand, the loan is half, interest-free, and the handling fee is 3000, which is 149 thousand in total. You can’t bargain.

I didn’t want to send chassis rust prevention, floor mats, perfume pillows or anything, but I also threw them away if I wanted them. There are ordinary charging cables and charging piles on board, but they are not installed. There is no spare tire, but there is tire repair liquid.

I also took photos when I picked up the car and brought big red flowers to the car. Although it is vulgar, it is interesting. And tied a red tape, and I threw it away.

Positive, more domineering.

The front side is 45 degrees, with daytime running lights. I like it.

On the side, the wheels and hubs are all black, which makes them feel suspended. Automatic folding rearview mirror. I like it.

45 degrees behind, controversial taillights.

Large tablet computer, can hold a lot of software, WeChat and so on, almost all operations can be done on the computer, colleagues say the screen is so big. Like Tesla.

Bought a Mijia driving recorder.

There are lights in the glove box. There are also lights in the front footsteps.

There are lights on the door, too.

There is a lot of space in the back row.

Summary:

Advantages are license plate delivery, many functions, I prefer automatic headlights, wiper spray is foggy, automatic folding rearview mirror, one-button start, large screen, automatic internal circulation when parking, one-button lifting window, skylight, front camera, rear camera, quiet when pure electricity, headlights left low and right high, saying that the other party will not be blinded when passing.

The disadvantage is that it takes more than 8 hours to charge slowly before running 80 kilometers. It is a bit more fuel-efficient to run with mixed oil, and it is louder and more expensive to charge with oil. In many places, there are charging piles, but there is no electricity, or you have to buy hundreds of pieces of double-ended wires yourself. Mixed power consumption is less than 40, and oil consumption is more than 40. I am afraid that the start of the channel will be bad for the engine. The community will not install charging piles, saying that it will be unified and safe in the future. I don’t know if it will wait until the year of the monkey. The unit and leaders said that it can be charged, which is more convenient. The workmanship is not particularly good, but at least it is worth the price. BYD is getting better and better and hopes to be strong.

Buying suggestions, big cities like Shanghai and Shenzhen can buy them if they can’t shake the number. After all, Shenzhen has a number of 95,000, and there is one worry. Is there radiation when using batteries? Is there much radiation? The first insurance is 3500 kilometers or half a year. At present, both oil and electricity are used. After all, the engine should be run in.

I’m tired of typing on my mobile phone. If you have any questions, you can leave a message. I’ll try my best to reply. I’m in a hurry and my level is limited. I may have left something unsaid or wrong. Please forgive me. I was the first in our company to buy BYD Qin, and there was no hybrid or electric car before. I believe there will be more and more in the future.

In terms of power, it only takes 5: 9 seconds to accelerate 100 kilometers. The power is strong, overtaking is powerful, and the acceleration is fast. I am satisfied. I’m 176, and the front row and back row are fine. A well-behaved car with high configuration and many functions is worth buying. The highest tone is the taillights and the big screen.

The interior is also luxurious.

The appearance is also relatively durable.

The chassis is a little low, so be careful of uneven roads. You’ll knock it.

A car with high cost performance, I hope to drive for a long time. If you spend 100,000 yuan to buy a license plate, and then 50,000 yuan to buy a car, you can’t buy anything new, and you can’t buy anything good second-hand, so I don’t think there are any rivals in Shenzhen within 150,000 yuan, and those who have seen Roewe will cost 180,000 yuan. I have seen Zhidou. Although it is 100,000, it is too small and unsafe.

After years of development, BYD is no longer BYD in the f3 era. It is good at grasping the government’s preferential treatment. Buses in Shenzhen are all BYD electric buses, and taxis are also electric e6. Even taxis in the mainland of China are e6. I hope that domestic cars and domestic mobile phones will be strong!

According to recent news, the highly anticipated Chery Tiggo 9 will be officially listed in late May. As the flagship SUV of Chery Tiggo family, this medium-sized SUV has attracted great attention in the market for its excellent design, luxurious interior and excellent performance. Tiggo 9 will provide 5-seat and 7-seat seat layouts for consumers to choose from, and the pre-sale price range is 155,000-175,000 yuan.

From the design point of view, Tiggo 9 exudes a strong sense of advanced. The overall modeling atmosphere is stable, the grid of China Net adopts family design, and Chery Logo has luminous effect at night, which is unique and dynamic. LED headlights are designed with an open corner, which is connected with the China Net. The high-equipped models are equipped with matrix LED headlights, which provides better lighting effect for driving at night. The side of the car body adopts two-color roof design, hidden door handle and privacy glass, which shows fashion and privacy. The tail has a strong sense of layering, the penetrating taillights are decorated with black decorative plates, the spoiler tail design increases the sense of movement, and the hidden exhaust port highlights the exquisite treatment of details.

The interior design of Tiggo 9 is also amazing, which fully demonstrates the sense of luxury. The car is covered with a large area of soft and leather, and the instrument panel is matched with a wooden decorative board to create a high-end atmosphere. The cockpit is equipped with double 12.3-inch suspended dual screens, and the car system is equipped with 8155 chips. The central control panel integrates a lot of functions, which makes the layout of buttons in the car simple and full of scientific sense.

In terms of seats, Tiggo 9 offers five-seat and seven-seat layouts for consumers to choose from. The seat is wrapped in real leather and decorated with exquisite stitches, which not only shows the sense of luxury, but also provides excellent support and wrapping. Punching the surface of the seat not only improves the texture, but also enhances the air permeability of the seat, providing a more comfortable experience for riding.

In terms of power, Tiggo 9 is equipped with Kunpeng Power 2.0TGDI engine, which has been widely used in other models of Chery brand. The maximum power reaches 192kW and the peak torque reaches 400 n m. The model released at the pre-sale price is equipped with a 7-speed dual-clutch gearbox, and there are also models equipped with an 8-speed automatic gearbox to choose from. This enables the Tiggo 9 to find a balance between power output and fuel economy, bringing excellent driving experience to drivers.

In addition to the traditional power system, Chery also released the Tiggo 9 C-DM model at the Shanghai Auto Show, which is equipped with the Kunpeng ultra-performance electric hybrid C-DM system. The system consists of special engine for electric hybrid, special gearbox for electric hybrid and special battery management system for electric hybrid. It is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, with a power of 115kW and a maximum torque of 220 N m. The super electric hybrid DHT gearbox adopts the mode of "double motor drive+3-speed DHT", the transmission efficiency is over 97.6%, and the output torque at the wheel end can reach 4000N·m, achieving strong power output at full speed. The release of Tiggo 9 C-DM provides more choices for consumers who pursue environmental protection and high performance.

To sum up, Chery Tiggo 9, as the flagship SUV of the Tiggo family, has become a model of concern in the medium-sized SUV market with its luxurious design, exquisite and comfortable interior and strong and reliable power performance. No matter from the brand reputation or product strength, Tiggo 9 is a worthy choice. If you are looking for a medium-sized SUV with luxury and power, Chery Tiggo 9 will be your wise car purchase decision.

In the car home Wuhan preferential promotion channel, limited-time preferential activities are being carried out. As a much-watched electric SUV, Krypton X is highly praised for its excellent performance and comfortable driving experience. At present, the highest discount of this car in Wuhan has reached 11,000 yuan, and the starting price is only 198,800 yuan. If you are interested in Krypton X, you may wish to click "Check the car price" in the quotation form, strive for higher discounts and enjoy a better car buying experience.

Extreme Krypton X is a futuristic electric SUV. Its front face design adopts streamlined shape, with unique split headlights and unique air intake grille design, showing a strong sense of technology and sports. The body lines are smooth and dynamic, and the overall style is very fashionable. Extreme krypton X adopts advanced aerodynamic design, which can effectively improve the stability and cruising range of the vehicle. In addition, Krypton X is also equipped with a wealth of intelligent technologies, including intelligent driver assistance system, large-size central control screen and advanced safety configuration, making the driving experience more comfortable and safe. In a word, Krypton X is an electric SUV that combines technology, sports and practicality, and it is the direction of future automobile development.

The Krypton X is a compact SUV with a body size of 4450*1836*1572mm and a wheelbase of 2750mm, providing sufficient interior space. The body lines are smooth, and the side lines are unique in design, showing a sense of movement and strength. The polar krypton X adopts the front McPherson independent suspension and the rear multi-link independent suspension, which makes the handling performance more stable. The front and rear tyre size of this model are both 235/50 R19, and the tire brand is Michelin. The rim style is fashionable and more sporty. The front tread is 1588mm and the rear tread is 1593mm, providing better handling and stability. Generally speaking, Krypton X is not only fashionable in appearance, spacious in interior, but also excellent in handling performance.

The interior design of Krypton X is fashionable and atmospheric, with leather steering wheel, which provides manual up and down+front and rear adjustment function, making it easy for you to control driving. The central control screen has a size of 14.6 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning, which makes driving more convenient. At the same time, the front row and the rear row are equipped with two USB/Type-C interfaces, which is convenient for you to charge. The main driver’s seat and the co-driver’s seat are made of imitation leather, providing four adjustment modes, such as front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The main driver’s seat is also equipped with heating, ventilation and massage functions to make you more comfortable when driving. The rear seats are laid down in proportion to provide more storage space.

The engine equipped with krypton X has a maximum power of 315kW and a maximum torque of 543 N m. This makes the krypton X excellent in power performance, which can provide powerful acceleration and excellent driving performance. The engine’s high power output and high torque performance enable Krypton X to easily cope with various driving conditions on urban roads and highways, so that drivers can enjoy a fast and stable driving experience. In addition, the engine of Krypton X also adopts advanced technology to ensure high fuel economy and low emissions. Generally speaking, the engine of Krypton X has strong performance, which provides excellent driving experience for drivers.

In the eyes of car home car owners, the appearance of Krypton X is one of the important reasons for his original choice. The lines of the whole vehicle are smooth and full of power, and the front of the vehicle is unique and recognizable, so that the owner can recognize it at a glance among many models. The waistline of the car body extends from the headlights to the taillights, which is very slender and dynamic. The rear shape is simple and generous, echoing the front of the car. In addition, the body work of Krypton X is also quite fine, and both car paint and sheet metal show high quality standards. It can be said that the design of Krypton X is not only beautiful, but also can stand scrutiny, and the owner is very satisfied with the appearance of Krypton X.

　　CCTV News: On November 9, 2017, "The Spirit of the Constitution and the Power of the Rule of Law — — The press conference of CCTV’s 2017 rule of law figure selection activity and award ceremony was held in the Ministry of Justice.

　　CCTV’s annual selection of rule-of-law figures is jointly sponsored by the Ministry of Justice, the National Law Popularization Office and CCTV, and undertaken by the Social and Legal Channel of CCTV. For a long time, with the strong support of the Central Political and Legal Committee, the General Office of the National People’s Congress Standing Committee (NPCSC), the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security, the Legislative Affairs Office of the State Council, china law society and other units, this activity has become an important window for the legal education of the whole people and an important platform for CCTV to publicize the law. Especially since the implementation of the great strategy of ruling the country by law, the selection activities have kept pace with the times and made continuous contributions to the construction of China ruled by law.

　　In 2017, the selection and awarding activities coincided with the successful convening of The 19th National Congress of the Communist Party of China, which was a major event in the field of publicity and education on the rule of law after the 19th National Congress of the Communist Party of China and an important opportunity to study and implement the spirit of the 19th National Congress of the Communist Party of China.

　　On the day of the press conference, leaders from various ministries and commissions, representatives of members of this year’s supervision committee for the selection of legal figures, and more than 40 media in Beijing gathered together to learn more about the specific content of this event.

Moderator Wang Xiaolei

Press conference site

　　With the theme of "the spirit of the Constitution and the power of the rule of law", CCTV’s 2017 annual selection campaign selected 24 groups of candidates for "the rule of law", 5 groups of candidates for "the most influential network of the year", 1 candidate for "the media of the year" and 5 candidates for "the hero of the year". The deeds of these short-listed candidates represent the achievements made in the construction of CCTV2017 rule of law candidates’ photos in the past year in various fields of rule of law, such as legislation, law enforcement, justice, law popularization, etc., and show and interpret the pace of the rule of law process in China in 2017 from different angles, focusing on grassroots legal workers who are "grounded, dare to take responsibility and do something" in ordinary posts.

CCTV2017 rule of law candidate photo wall

Photo wall of CCTV2017 Rule of Law Person Selection Supervision Committee

　　Among them, there is Hu Binyong, an economic investigation policeman who directed the detection of major financial cases such as the Xu Xiang case; Chen Changyi, a judge who has the courage to take responsibility, dare to innovate and handle conscience cases; Bi Dongyun, a people’s prosecutor who is physically disabled and determined to return lost children to society with love; Lin Jiande, a 95-year-old man who has been compulsory for 30 years; Peng Xubang, a lawyer who leads the team to take root at the grassroots level and is committed to serving the people in difficulty in the frontier; Shi Weidong, who is willing to pave the way for the reform of the judicial system; Solve thousands of troubles and be a confidant of the people; Miao Zhibin, the guardian of the "tip of the tongue" of ordinary people; Yang Huizhi, National Model People’s Mediator; Chen Yanli, who earnestly safeguards the legitimate rights and interests of the people by correcting illegal and improper administrative acts in ordinary administrative reconsideration jobs; Shi Fumao, a lawyer who has defended migrant workers’ rights for thirteen years and took nothing, and so on. In them, we feel the pulse of China ruled by law.

24 groups of candidates for "Rule of Law Person of the Year"

　　In this year’s selection of people ruled by law, the award of "People with the Most Network Influence of the Year" was also set up. The candidates include Meng Qingtian, deputy director of the Anti-kidnapping Office of the Criminal Investigation Bureau of the Ministry of Public Security, Guo Lin, the first prosecutor of the Yuhuan case in Liaocheng, Shandong Province, the "Guardian Plan 2017" anti-fraud public welfare action, the Internet security volunteer alliance, and the "online celebrity" police group portrait who popularized the law through the Internet.

Five groups of "the most influential online candidates of the year"

　　In addition, WeChat official account, the WeChat of People’s Daily, was selected as the candidate of "Tribute to the Media of the Year" because it adhered to its own value orientation, and was "distinctive" in terms of stand, viewpoint and judgment, which reflected the characteristics different from those of grassroots accounts, played a guiding role in public opinion, conveyed mainstream values and aroused netizens’ thinking.

One candidate for "Tribute to the Media of the Year"

　　Among the candidates for the rule of law in CCTV in 2017, there are several heroes who have sacrificed their jobs, including: Tang Honglin, the director of the Sixth Prison District of Bazhong Prison in Sichuan Province, who suddenly fell ill while going to handle the work related to the party organization in the prison area and died after being rescued, at the age of 37; Cai Songsong, a policeman stationed in Shiqiao Police Station by the Traffic Police Brigade of Luxian Public Security Bureau in Luzhou City, Sichuan Province, died unfortunately to save two children from drowning during the Spring Festival, at the age of 31 … … Life is gone, and faith lives on. Their choice at the critical moment is worth remembering and paying tribute to.

Five candidates for "Honor Hero of the Year"

　　Starting from November 9th, 35 groups of propaganda films of candidates (units) will be broadcasted on CCTV Social and Legal Channel, and publicized on CCTV, Legal Network, China Police Network, China Court Network, Justice Network, Sina Weibo, Tencent Video, Iqiyi and other online platforms. The final winners will be announced on December 4th, National Constitution Day.

　　In order to expand the influence of this event, from November 9, the official WeChat public platform of "CCTV Society and Law" and "CCTV Rule of Law Person of the Year" Weibo will comprehensively launch the online interactive activities of "CCTV2017 Rule of Law Award Ceremony", including the cross-platform dissemination and promotion of candidates’ deeds, posters and videos; Interactive H5 (helping the rule of law in China and praising the rule of law figures) participation and forwarding; Two new media live broadcasts of the press conference and the award ceremony; Watch the multi-screen interaction of the award ceremony "WeChat Shake", and cooperate with CCTV to conduct online publicity and broadcast of candidates. Professional websites such as China Law Popularization Network will also make special topics for the short-listed candidates and promote them. The major video live broadcast platforms will also make special topics for this selection activity and promote it.

The live broadcast of new media on eight platforms lasts for 180 minutes. The picture shows the electronic sign-in session of guests.

　　At the press conference, Wang Xiaoguang, the representative of the organizer and director of the Legal Publicity Department of the Ministry of Justice, and Wang Guangling, director of the social and legal channel of CCTV, delivered speeches respectively. Tong Ning, deputy director of the Social and Legal Channel of CCTV, explained the overall design of this award ceremony. Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, Zhong Xuequan, inspector of the Information Bureau of the General Office of the National People’s Congress Standing Committee (NPCSC), Ye Jian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Court, Chen Youxian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Procuratorate, Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, and Lv Xinghuan, Executive Deputy Secretary of the Party Committee of china law society Organs, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, respectively made detailed introductions on the selection of candidates this year. Zhang Yi, member of the Selection Supervision Committee, deputy director of the Political and Cultural Department of People’s Daily, and Cai Xiaolin, director of Voice of China in china national radio, were invited to participate in the activities as representatives of the current members and made speeches.

Speech by Wang Xiaoguang, Director of the Legal Publicity Department of the Ministry of Justice

Speech by Wang Guangling, Director of Social and Legal Channel of CCTV

Tong Ning, Deputy Director of Social and Legal Channel of CCTV, spoke.

Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, spoke.

Zhong Xuequan, inspector of the Information Bureau of the National People’s Congress Standing Committee (NPCSC) General Office, spoke.

Ye Jian, Minister of Mission Department of the Supreme People’s Court Political Department, spoke.

Chen Youxian, Minister of Propaganda Department of the Supreme People’s Procuratorate Political Department, spoke.

Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, spoke.

Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, spoke.

20. Lu Xinghuan, Executive Deputy Secretary of the Party Committee of china law society, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, spoke.

The organizer’s representative issued a letter of appointment to the judge’s representative.

　　After 17 years’ growth, the "CCTV Person of the Year under the Rule of Law" selection activity has become the first brand in the field of CCTV’s rule of law propaganda. Inspired by the spirit of the 19th National Congress of the Communist Party of China, this activity will surely adhere to the great concept of "Do not forget your initiative mind, remember the mission", hold high the great banner of Socialism with Chinese characteristics, win the decisive victory in building a well-off society in an all-round way, win the great victory of Socialism with Chinese characteristics in the new era, and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation.

Launching ceremony site

　　"The spirit of the Constitution and the power of the rule of law — — CCTV’s 2017 Award Ceremony for Rule of Law Persons will be broadcast on CCTV-1 and CCTV-12 in prime time on the evening of December 4.

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

　　Xinhua News Agency, Beijing, November 21st Title: 10 million yuan in a hundred days — — Investigation on the black chain of "online celebrity" and "Huangbo" for profit

　　Xinhua News Agency reporter Shi Jingnan

　　The network female anchor "Northeast Narcissus Ersao" was arrested recently.

　　The female anchor was once "a smash hit" because of her obscene performance on the platform of "Wolf Friends Live". In just three months, the "Wolf Friends Live" platform has attracted 177,000 registered members from all over the country and more than 1,000 female anchors involved in pornography, involving more than 10 million yuan; There are more than one million people browsing the live broadcast platform related to pornography, covering the whole country.

　　This extraordinary case of spreading obscene pornographic online live broadcast platform for profit was solved, which also revealed the truth about the profit of pornographic live broadcast — — Behind the "Yellow Broadcasting", there is a well-designed black chain of scale, organization and industrialization.

　　"Yellow Broadcasting" network covers the whole country and attracts users by obscene performances.

　　With the emergence of the live broadcast industry, many ordinary people have become "online celebrity" and tasted the taste of being a star, and quickly made a fortune through the popularity gathered on the Internet. However, this kind of live broadcast platform with low threshold and wide audience is full of mud and sand, and chaos is frequent.

　　In June this year, the masses reported "Wolf Friends Live Broadcasting" and "Spicy Eyes", and the National Office for Combating Pornography immediately followed up and listed the case as a supervised case.

　　Law enforcement officers examined and analyzed the contents of the forensic video, and found that the platform has more network anchors, which live broadcast obscene pornographic performances in real time, attracting a large number of users to pay for watching and rewarding. Its live APP covers mainstream Android and Apple mobile operating systems, and users can watch and share it anytime and anywhere across terminals.

　　After investigation, the average number of viewers in the live broadcast room of the platform is more than 3,000, and the number of registered users is huge, and the anchor is online 24 hours a day. The platform has produced and disseminated more than 200,000 obscene performance video files. According to the relevant laws and regulations of the state, the amount of obscene articles disseminated by it is "especially serious".

　　With the in-depth investigation of the case, the iceberg that sank under the sea of the network gradually emerged. Case handlers went to Guangdong, Sichuan, Shandong, Hunan, Heilongjiang, Zhejiang and other places to collect and retrieve data and information about criminal suspects from telecommunications, mobile, China Unicom, banks and related property management companies according to law, and a network live broadcast platform for spreading obscene pornography across many provinces surfaced — —

　　Its server is in Ningbo, Zhejiang Province, and maintained in Hangzhou, Zhejiang Province. The storage and live broadcast are provided by a technology company in Shanghai and operated by a technology company in Yueyang, Hunan Province. The "family leader" who provides female anchors related to pornography is in Nanchong, Sichuan Province. The network of the live broadcast platform related to pornography covers the whole country, and there are registered members and people browsing the live broadcast platform related to pornography everywhere.

　　Interest-driven, it is forbidden to change the "vest" frequently to escape the blow.

　　Webcast, a new form of communication, is developing rapidly, but at the same time, various problems are constantly appearing. Behind the proliferation of illegal and illegal content is interest.

　　Li Zehong, deputy director of the case supervision department of the National Office for Combating Pornography, said that the main profit model of the webcast platform is based on rewards of virtual gifts. Fans spend money to buy virtual gifts for anchors, and the anchors are divided into live broadcast platforms accordingly. "Because of the existence of relevant interests, the anchor will have the driving force to do something illegal. The website will let this behavior go because of the need of traffic or related interests. "

　　Under the impulse of profit-seeking, some platform operators and network anchors ignored the rules and the bottom line and repeatedly involved in pornography. There are also some anchors involved in pornography who are linked with criminal organizations and black gangs to form a community of interest grabbing and distribution, in order to earn a lot of money in a short time and dream of "becoming bigger and stronger" together.

　　According to the investigators, although the state strictly prohibits "yellow broadcasting", the criminals hide in Tibet and continue to take risks. They adopt the method of constantly changing platforms to escape supervision and attack, seeking only short-term profits and quick realization. In just 30 days, the platform of "Wolf Friends Live Broadcasting" has been upgraded three times, and the domain name and software download address have been changed more than 10 times. The name has changed from the original "Wolf Friends" to "Dream" and then to "Adversity". In addition, people engaged in obscene live performances are registered with false information, and most bank accounts are also registered under other people’s account names.

　　According to reports, many of the audience of "Yellow Broadcast" are minors. In this regard, Tong Lihua, director of the Beijing Youth Legal Aid and Research Center, said that the live broadcast involving pornography is a cancer in the Internet space, and a large number of audio-visual information containing obscene and pornographic content is spread on the Internet, which seriously damages social morality, poisons the physical and mental health of young people, and easily induces juvenile delinquency.

　　Establishment of anchor "blacklist" system with multi-pronged network anti-vice

　　The flood of pornography has cast a shadow over the live webcast. Since the beginning of this year, dozens of yellow-related live broadcast platforms such as Night Charming Community, Smile Live, LOLO, Steamed Bread, Tiger and Honey Live have been investigated.

　　Xue Songyan, full-time deputy director of the National Office for Combating Pornography, said that the Internet has become the main channel for the dissemination of harmful information such as obscenity and pornography. Although most of the live broadcast platforms involved in these cases have not been in operation for a long time, the amount involved is large and the social harm is great.

　　"The nature of webcasting determines the difficulty of supervision." Hu Gang, Deputy Secretary-General of internet society of china Law Committee, believes that the diversity, anonymity, instantaneity, variability and concealment of live broadcast platform services are important supports for the live broadcast platform to deal with pornography. The management of webcasting involving the Yellow River needs to adhere to the "multi-pronged approach" such as special rectification, comprehensive management, source management and collaborative management.

　　Tong Lihua said that in terms of network supervision, government departments, Internet companies and specialized social organizations should strengthen cooperation and jointly respond.

　　It is understood that the national "anti-pornography and illegal publications" office has taken the lead together with the National Network Information Office to coordinate multi-departments of the central government and some provinces, autonomous regions and municipalities to establish a long-term mechanism such as the online work joint meeting system, forming a strong working force. At the same time, all localities have strengthened industry supervision, strictly implemented 24-hour monitoring requirements, and immediately closed down illegal live broadcasts, and established a "blacklist" system for anchors and an industry notification mechanism to ban illegal anchors from the whole industry.

　　"For illegal acts such as live broadcast involving pornography, ‘ Eradicate pornography and illegal publications ’ The department has always maintained a severe crackdown. Once it is discovered that it will be traced to the end, the verified platforms and personnel will be severely punished according to law and will never be soft. " Xue Songyan said.

Hua Xizi finally appeared.

On September 10th, Li Jiaqi’s phrase "What’s so expensive about 79 yuan" caused a heated discussion among netizens about the price of Hua Xizi’s eyebrow pencil. Nine days after the incident, Hua Xizi’s official Weibo account issued an "apology statement" and launched a prize collection in Weibo, planning to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Source: Hua Xizi official Weibo

However, for this belated letter, many netizens did not buy it. The words "Hua Xizi’s apology is not sincere enough" and "Hua Xizi’s apology letter does not need to repeatedly emphasize that he is a domestic product" were searched in turn, and the public relations department of Hua Xizi also reported the news of collective resignation …

What exactly does Hua Xizi’s "apology statement" mean? Can Hua Xizi win the "forgiveness" of consumers by sending 10,000 eyebrow pencils?

The more you apologize, the angrier you get?

Let’s disassemble and analyze Hua Xizi’s response letter first.

"Thank you for your attention to Hua Xizi" and "Hua Xizi received great attention from the whole network in the past week". These words show that Hua Xizi knew about the "eyebrow pencil incident in 79 yuan", but the brand choice was "silent" at the forefront, but "fearful and at a loss".

Now I’m sorry, but I didn’t say it in time because I was concerned, not for anything else.

As Hua Xizi said, during this time, they "constantly absorbed everyone’s criticisms, opinions and suggestions". Theoretically, the next paragraph should talk about how to put these suggestions into action.

However, I didn’t say.

Hua Xizi is still apologizing for taking up too many public resources. Thank you for your attention. He said that the team has fully recorded, compared, revised and improved the relevant opinions, but did not say a word about how to do it. It is not very clear what the initial heart is when you read it.

The last few paragraphs tell our own brand story, and the core point can be summarized as five words: We are made in China. This part accounts for almost half of the whole letter.

The full text did not mention the eyebrow pencil price incident, did not explain the eyebrow pencil price, and did not say how to improve it in the future. It just said sorry for occupying public resources and not making a sound in time, and emphasized its domestic identity.

Netizen’s Interpretation of Hua Xizi’s A Letter | Source: Xiaohongshu @ Berby 888 Video Screenshot

No wonder netizens don’t buy it, because the whole apology statement seems to imply a logic: I’m sorry, but I’m Chinese.

And this logic of "I’m sorry, but …" will, without exaggeration, ruin the whole apology.

Psychologically, this kind of sentence is called "fuzzy message". In the same sentence, there are two contradictory contents: I am wrong, but the reason is … This kind of description will make it difficult for the listener to understand and even misunderstand what you really want to express. After all, it is like trying to shift the responsibility to other reasons.

So some netizens asked Hua Xizi, "Can it be so expensive to sell domestic products?" Of course, domestic products can also be expensive, but the focus of this eyebrow pencil price storm is not whether the brand is domestic products.

Correct apology posture

So, what should an appropriate apology look like?

The Intercultural Speech Act Realization Project (CCSARP) has analyzed apologies in five countries and extracted five components of apologies:

(1) Acknowledge (sorry, sorry, embarrassed in language)

(2) explanation

(3) bear

(4) compensation

(5) Commitment

Other scholars have also put forward different apology models, all of which are similar to CCSARP model, with three basic components: recognition (mistake), commitment (responsibility) and commitment (compensation).

Admitting (mistakes) is easy to understand, focusing on "taking responsibility". Taking responsibility is the core of the apology model. Apologists should pay special attention to the artistry of words, and people should feel that they are willing to take the initiative to take this responsibility after self-reflection. Taking the principle of no excuse and no argument will play a icing on the cake.

In view of this, Sean Mala Tang’s response to the incident of selling "fake mutton" in its own franchise stores is a negative example.

In July this year, a consumer bought mutton in a store in Mala Tang, Sean. At that time, the clerk said it was pure mutton, but after the consumer sent the mutton for inspection, the ingredients of pork and duck were detected. For this matter, the customer service staff of Sean Mala Tang Headquarters responded that "after verification, it was found that the store involved had privately purchased the mutton rolls, and the mutton rolls tested in the video were not the products uniformly distributed by our headquarters".

On August 7th, the official micro-announcement of Sean Mala Tang announced the progress of incident tracking and subsequent rectification measures, but netizens did not buy it. It turned out that Sean Mala Tang simply said, "We are mainly responsible for lax supervision …", but in actual operation, it only deducted the deposit of the stores involved, and did not deal with the lax supervision of the headquarters.

There is no attitude of "taking the initiative to take responsibility, no excuses, no arguments", and there is no corresponding action. Just saying "we take the main responsibility" can’t fool consumers.

Not to mention Hua Xizi’s "A Letter" this time, he didn’t say anything wrong at all, let alone what responsibility he had to bear …

Finally, let’s talk about commitment (compensation). Whether an apology is sincere or not can be reflected at this point.

As far as apology is concerned, if you only say "I’m sorry" and "I’m sorry", without telling the cause and effect, and without proposing any punishment or remedy, then in the other party’s view, it is also a insincere apology.

For example, if you are late for a weekly meeting and say "I’m sorry, I forgot to attend the meeting" when you enter the meeting room, you will make everyone feel that you are a dereliction of duty and don’t pay attention to this meeting at all. When a fault occurs, no matter how small it seems to you, you need to take some remedial measures to make up for it, show your sincerity, and think of a solution after a good thing, so that the other party can feel your apology.

Hua Xizi’s approach is to send out 100 beauty gift boxes and 10,000 eyebrow pencils.

Not to mention the final cost of these gifts, Hua Xizi’s behavior is not sincere enough: it did not write this "gift-giving activity" in a Letter, but sent a Weibo alone, and characterized this behavior as a prize collection. If you want to have a chance to get a gift, you have to forward its lucky draw Weibo.

In this regard, the prizes are not released at one time. At present, only 200 eyebrow pencils have been released, and the rest, in Hua Xizi’s words, "will be drawn one after another from September 23 to September 24".

Source: Hua Xizi Weibo screenshot

It’s hard to say whether Hua Xizi’s operation is compensating consumers or taking the opportunity to promote his own brand … No wonder some netizens said that this prize collection activity was "insincere and full of scheming".

Beyond the three cores, whether an apology should include an explanation is also an easy point for an apology statement.

There are two views on this. Some people think that explanation is cover-up, and cover-up is unwilling to take responsibility and want to find excuses, and the offender should not have any excuses. Others think that explanation is to show that it is not intentional to offend, which can eliminate misunderstanding and guilt.

In fact, we can change our thinking. Besides the three basic components of apology, explanation can be used as an auxiliary means of apology.

This means that it can’t independently express the apology intention, can’t independently constitute an apology act, and doesn’t have to appear, but it can form an auxiliary part of the apology speech act to help express the apology intention more completely and achieve better communication effect. More importantly, it can’t account for too much. An apology letter, half of which is an explanation, is suspected of shirking responsibility.

Another thing to note is that it is better to apologize sooner than later.

Many people (brands) will feel that apologizing = admitting mistakes = admitting that I (brands) suck = being rejected by society. For this reason, many people don’t apologize when they should apologize, but hide in order to avoid the accusations of public opinion. However, no matter how long they hide, when they show up again, what should come will still come, criticizing and accusing, even with interest.

If I had known this, I might as well apologize.

Give an apology "model"

Some time ago, the mutton rolls of Banu’s sub-brand Chaodao Store were reported to contain duck meat, which attracted attention. For this matter, Banu responded quickly, apologizing, introspection, compensation and commitment were all done. To tell the truth, it is difficult for consumers to know whether the measures taken by relevant responsible persons and external partners are really implemented, but judging from this apology statement alone, it is indeed full of sincerity.

Source: Weibo @ Banu beef omasum hotpot

However, even if you apologize and apologize "perfectly", it does not mean that others must choose to forgive.

Some people will put pressure on each other after apologizing: "I have already apologized, but what if you don’t forgive me?" There is a logical fallacy here-not all apologies can bring forgiveness, and apologies are not an emotional kidnapping.

American psychologist Harriet Lerner pointed out that forgiveness is not a yes or no mechanism, but a "degree". You can forgive someone 10%, 50% or 90%, and more often, forgiveness is a process rather than a decision, which is why it often takes us a while to forgive someone. If the other party doesn’t forgive you this time, apologize a few times more and give the other party a little time, maybe it can promote the progress of the progress bar.

That is to say, if you want to apologize, you should recognize all the mistakes from beginning to end, and don’t always think about "I apologized, why don’t you forgive me?"

Besides, Hua Xizi’s "A Letter" response is not a successful apology statement from any angle.

But from the perspective of overall public relations, the effect of this letter is not bad. You see, now people are paying attention to its public relations team, and "Hua Xizi’s public relations department or collective resignation" and "Hua Xizi’s annual salary of 630,000 strokes of public relations" are hot searches in turn.

The starting point of the whole thing, Hua Xizi 79 yuan’s eyebrow pencil, seems to have been forgotten.

At 11: 00 a.m. on January 3rd, Liu Luanxiong held a press conference to clarify the rumor of getting back together with Lv Lijun. He said that he and Lv Lijun had not seen each other for many years. This time, Lv Lijun asked for something from himself, and the two of them signed the relevant transaction documents in the office building, which was not the rumor of "shopping", and stressed that they were only the parents of a pair of children with Lv Lijun, and there was no other relationship. It is reported that Liu Luanxiong was photographed shopping with his ex-girlfriend Lv Lijun, which caused a heated discussion. On December 31st last year, Liu Luanxiong issued a clarification statement.

Text | Wang Zhongyang lp

　 　　

First of all, it’s hard to treat No regrets as a "serious" spy war drama, because it’s more like a history in which two people of different faiths witnessed each other in decades of love and killing each other.

Tracing Without Regret tells the changes of Beijing from 1949 to 1988 after the founding of New China in the name of "spy war".

In view of this, the drama was controversial in that year, such as "Why should we create a’ good spy’?" "Why do you want to expose scars?" "Why did those past’ sports’ have to be filmed in such detail?" Wait a minute.

But it is also the case that "No regrets" is particularly precious in today’s film and television dramas with similar themes. Even now, it can make the audience think about some problems worth thinking about.

Tracing Without Regret was first broadcast in 1995, produced by Beijing TV Station, directed by Yin Li, written by Zhang Ce and Shi Jianquan, and produced by Zheng Xiaolong. This drama adopts the parallel narration of "two male masters", so "first hero" is teacher Wang Zhiwen and teacher Liu Peiqi. Compared with Wang Zhiwen, who has long been famous, this drama can be regarded as one of Liu Peiqi’s classic masterpieces. At the same time, Teacher He Bing, the young Ms. Li Bingbing, and even the actress Ms. Juanzi, who later played your princess in Princess Huanzhu, all played important roles.

一

一句话，几十年

1949年，北平和平解放，肖大力（刘佩琦 饰）以人民警察的身份登场，巡逻时他路过剃头铺包师傅（李丁 饰）那里，听见包师傅和徒弟孙焕彰（何冰 饰）赞言天安门放炮庆祝的事情，当中有个高个年轻人止住他们的话，解释放的是什么样的炮，工作原理是什么。

这一耳朵让肖大力询问身旁的留用（原国民政府）警察王六斤（李连义 饰）：“这说话的是什么人？”

王六斤瞅了瞅，说：“他叫冯静波，是咱们这的教书先生。”

于是肖大力心里起疑：一个教书先生怎么知道枪炮原理？

这个问题后来围绕在他心里几十年。

为了探寻这个问题，他特意请示上级主动搬到冯静波（王志文 饰）住的院子里同他做了邻居。在随后的漫长岁月中，他夜半时常听到楼上收音机里传来一阵声音：

"Comrade 5182, please answer …"

Before Xiao Dali decided to move here, at midnight, in Feng Jingbo’s bedroom, his conversation with another person confirmed his guess. The man said to Feng Jingbo:

"Capitalism is not as good as communism, and communism is not as good as the Three People’s Principles … The organization decided to let you stay and collect information, and at the same time accept the next work instructions …"

Distinctive, Xiao Dali’s answer has long been known to the audience, and the next step is just a battle of wits between two people-

I know you know I know, I don’t say anything, you don’t say anything.

One is intended to lurk, and the other is to grasp the present. Many years later, when I watched it again, I found that Feng Jingbo seemed to have done nothing bad, and the radio left to him by the "organization" became a decoration. On the contrary, he is completely integrated into the new society, and he is cautious and trembling in Xiao Dali’s often cold eyes.

A walk, a look, two people in each other "accompanied" experienced various major historical events and various movements after the founding of New China. The audience also slowly forgot an important thing through the perspective of onlookers:

This is a spy war drama.

In "Tracing Without Regret", there are not many "spy wars" scenes involved, and it is always just around Xiao Dali who has racked his brains to catch Feng Jingbo’s handle and Feng Jingbo’s ambivalence:

He knows that the organization will contact him at any time, just like a prisoner sentenced to death with a suspended sentence, knowing the result, but he doesn’t know when that day will come.

What’s more, Xiao Dali has to catch the absconding bully "Six Hades", and this person may be the "online" who will contact Feng Jingbo. Therefore, as a neighbor, every time Xiao Dali clamored for a spy in the yard, Feng Jingbo thought that he had been "closed" for a moment or two.

In fact, Xiao Dali did lock him up once, but not because he was caught as a spy, but because of his "emotional problems."

two

Two feelings, sigh the world.

Xiao vigorously suspected Feng Jingbo, but he never mentioned his doubts to anyone except a few people who were limited with the police station.

After the liberation of Peiping, he and his wife Liu Yaqin (Kong Lin) moved into the courtyard where Feng Jingbo lived. By mistake, Liu Yaqin became a teacher of a school for Feng Jingbo, and they became colleagues, and they also had a lot in common.

The couple are young and old, and their educational level is very different. Therefore, as one of the heroines in the drama "Yan value is second", Liu Yaqin always feels CP when he and Feng Jingbo are laughing and even walking together. Even at home, I don’t hesitate to appreciate "Teacher Feng". However, this plot also highlights Xiao Dali’s personality charm-

No culture, but full of magnanimity.

This kind of magnanimity makes him not pretend, not hypocritical, and also looks very brain-dead.

To what extent is magnanimous?

In the face of "movement", he pondered and asked:

"I think, if the enemy agrees with what we are doing, does that mean we are wrong?"

As a result, the superior almost spit out a mouthful of water: "Do you want to be a party member? ！”

Xiao Dali was rude and admitted to death, but it was not unreasonable. After the "revolution" began, others attacked the campus. As the director of the police station, he also arrested his son on the grounds that "it could not affect his children’s schooling". Even after being taken away, persecuted or even injured by "teenagers", he would still think that "we are good people fighting good people and misunderstood. But you Feng Jingbo is different! I don’t believe you, a toad, can urinate? ！”

In order to find out the question that haunts this "Mr. Feng" in front of him, Xiao Dali "absconded" from the hospital, and as a result, his wife finally couldn’t bear the pressure and hanged herself …

Feng Jingbo, the other hero of this drama, has had a hard time for decades. He is a living person with flesh and blood, followed by a "warrior" with "faith", but the soldier himself is afraid of death. In order not to reveal his whereabouts, or even to cover his identity, he chose to marry the big eyebrow (Yue Xiuqing) who was born as a maid in a brothel, a decision that he regretted when he was young.

There are two scenes in this play that illustrate his pain:

First, Dameizi’s mother and brother came to live in the city from their hometown, and his wife and brother secretly sold garlic. In those days, they were caught by the police station as a result of "speculation". Dameizi’s mother knew that the director was Xiao Dali, a neighbor of her son-in-law, and his wife was a colleague of her son-in-law, so she clamored for him to intercede.

The scholar is thin-skinned, and when Feng Jingbo doesn’t go, the old lady shouts in the yard, and the vulgar words make him speechless.

First, although my brother-in-law was released, the police station asked him to write a check, and the old lady asked Feng Jingbo to write. Feng Jingbo said that I was right. Why did you let me write? The old lady scold again:

"You can’t even write a check or are you a scholar?"

When I grow up, watching this scene again reminds me of a question on the Internet:

Can two people with very different educational levels be together?

The marriage of Feng Jingbo and Xiao Dali can be said to be the perfect answer to this question, because they can all be referenced. Many years later, another popular TV series "Parents Love" also answered this question well:

Divide people.

For Feng Jingbo, who has no love at all, the big eyebrow is just a "bunker", which is different from Xiao Dali’s love of "settling accounts with rival in love with grenades". Feng Jingbo despises the big eyebrow from his heart. This is also the reason why he cheated on the principal’s daughter, Xu Xiaoyu (Liu Xin).

When Dameizi knew that Feng Jingbo was cheating, everyone in the yard could hear her roar. When everyone rushed in, people only saw Feng Jingbo sitting in a chair with scratches on his face, while Dameizi was crying while swearing.

Therefore, Xiao Dali, who is also a working people, shut Feng Jingbo in the toilet and let him think about his own problems.

Feng Jingbo said: "My feelings are my own business."

Xiao Dali said, "I’m talking about other things besides feelings."

Such specious words between two people will exist for many years.

three

Look at the sea, just ask the sky.

Walking in the history of time, the radio became an antique, and the barber shop was renamed as a barber shop. Xiao Dali, who lost his lover, and Feng Jingbo, who made do with it for half a life, ushered in a new era.

In the changes of the times, they are all old and behind the times.

What Xiao Dali doesn’t understand is why people used to buy meat to buy fat, but now they want to buy lean meat. Why does his son (Hao Rong) become more and more timid? Why are workers and peasants slowly losing their glorious status? Why do you watch your neighbor girl Yuan Yuan (Juanzi) accompany foreigners to foreign-related hotels and become a "lying and earning money advocate" disdained by cleaners? Why did his persistence and persistence become the "brain disease" in the mouth of the younger generation?

What Feng Jingbo doesn’t understand is why his wife and daughter (Li Bingbing) are increasingly alienated from themselves. Why "Looking south to Julian Waghann for another year, Julian Waghann only has propaganda company"? Why does it seem that the more "counter-offensive" it has been for decades, the more "far" it seems? Why did no one mention the blood debt of that year after the "Six Yan Wang" who was shouted and killed by everyone in the past returned to the mainland as a Taiwanese businessman, but instead praised him as a guest? And what is this person who has been lurking for decades and exhausted his life?

So, he drank wine and said in front of everyone:

"I don’t believe this. Can this toad still urinate?"

The somebody else quickly stopped him:

"Why do you talk more and more like Xiao Dali?"

"Love each other" kills each other, which is probably the case.

Interestingly, Xiao Dali only despised Feng Jingbo from beginning to end, disdaining his marriage as a cover, disdaining his infidelity, disdaining his poverty and pedantry, but not his personality. Even in the craziest years of that year, he insisted on grasping evidence to arrest people.

Feng Jingbo only respects Xiao Dali, angry that he is stubborn but respects him, angry that he does not respect personal privacy but respects him, and angry that he does not support the marriage of two children but respects him.

Finally, when Feng Jingbo realized that Dameizi had long known his spy status and burned the "power of attorney", he could only tell his daughter not to be with Xiao’s son, and after decades of suppression, Feng Jingbo was relieved in pain:

I admit it, that’s all.

One morning, Xiao Dali went out and saw a letter on the ground. Feng Jingbo said in the letter:

Dali, you guessed right. I’m a spy, code 5182. I’ll turn myself in. I’ve been pestering you for decades, and I’m convinced.

four

Postscript

For the first time, I actively, consciously and seriously talked about a TV series nearly 30 years ago. So far, there are still many plots and details that have not been written, just written and written. I found out why the broadcast of No regrets caused a lot of controversy and even criticism.

From 1949 to 1988, New China experienced many major historical events and various movements. There was a scene in the play in which Feng Jingbo couldn’t stand Xiao Dali’s suspicion and said, "You count, from the founding of the People’s Republic to the present, four clean-ups and four small ones are unclear … when have I fallen behind?"

Xiao Dali’s bearded master (Hou Kun) divorced his original rural wife at the speed of light after entering the city, and married the director of women. During the "difficult" period, his wife’s children went to the city to find him, stayed at Feng Jingbo’s school overnight, and went to the canteen to find food in the morning. As a result, they choked to death (big neck disease). Feng Jingbo said that their hometown was starving, and Xiao Dali quit, saying that he was viciously attacking the government. After being released, Feng Jingbo said to him softly, "There is no one in that child’s hometown …" Xiao Dali was no longer angry …

As for Master Bao’s apprentice Sun Huanzhang, who fought in the War to Resist US Aggression and Aid Korea, he was stunned by a bomb, burned off an arm by a firebomb and became a prisoner. After returning to China, he never joined the party. Eliminating the four evils and the madness of the whole people during the Great Leap Forward; Closing brothels and letting women collectively receive cultural education and arrange employment, etc., almost all the phenomena after the opening of the corresponding plot have become a satire. Especially when the former executioner "Six Yan Wang" appeared as a Taiwanese businessman who went to the mainland to find relatives and invest, all those indignant people changed their faces, which further enhanced the historical value and social value of the play.

Compared with the original short stories of the same name, Tracing Without Regret, in the conception of its director and creator, constructs the development process of new China in just 20 episodes, and only uses the lens to lead the audience to "browse" the events that grandparents and fathers have experienced and the performance of all the people in these stories.

Those who are good at meeting people who know how to "keep pace with the times" live well, while those who abide by principles can only lament injustice. As for the Great Leap Forward, Feng Jingbo stood in front of the demolished stove. The stove was developed by him alone to cook hot meals for the students, but it was used by everyone as an "advanced" performance. He could only lament:

The children are going to eat cold rice again.

Xiao Dali behind him is awkward. He may have wanted to say that I caught your "reactionary remarks". But when you think about it, it seems reasonable.

Because Xiao Dali is also an honest man.

As for the most criticized ending, it may be Feng Jingbo’s surrender:

You didn’t catch me. I admitted it myself.

You can’t catch me either, because I haven’t done anything bad.

This was unimaginable in the film and television creation of that year, and it is unimaginable now.

Therefore, I made a little effort to briefly introduce this "No regrets tracking".

It is not "black and white", nor "positive will win evil". The "enemy" also has faith, does not yield, is human and deserves respect.

Rare, very rare, too rare.

If its position is unclear, it just states a real history.

If it is said that there is no distinction between loyalty and treachery, in that history, it is clear who is loyal and who is treacherous.

Fortunately, now this drama can be watched on all major platforms, which is even more rare for an excellent, undisguised, objective and fair literary work.

No regrets, you can’t just pay a joke.

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　　BEIJING, July 30 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued opinions on strengthening and standardizing the internship management of ordinary undergraduate colleges. The opinions pointed out that universities and internship enterprises should provide students with necessary conditions and a safe and healthy environment. Students should not be arranged to practice in entertainment places, and they should not charge students fees in violation of regulations, and they should not detain their property and certificates.

　　In recent years, with the joint efforts of universities, government agencies, enterprises, institutions and social organizations, the integration of Industry-University-Research has been deepened, and the internship of college students has been carried out steadily and the quality has been improved steadily. At the same time, some colleges and universities still pay insufficient attention to practice, insufficient investment in practice funds, irregular practice base construction and inadequate practice organization and management, which affect the overall improvement of talent training quality to some extent. In order to further improve the quality of practice and effectively safeguard the legitimate rights and interests of students, schools and practice units, the Ministry of Education put forward relevant opinions on strengthening and standardizing the practice management of ordinary undergraduate colleges and universities.

　　The opinion mentioned that it is necessary to fully understand the significance of internship and accurately grasp the requirements of internship in the new era.

　　In addition, the opinion said that the internship teaching arrangement should be standardized from four aspects. First, strengthen the construction of practice teaching system; The second is to arrange the organization form of internship reasonably; Third, scientifically formulate the internship program; The fourth is to choose a good practice instructor.

　　The opinion also pointed out that it is necessary to strengthen the organization and management of internship. Colleges and universities should work out internship plans together with internship units, clarify internship objectives, tasks, assessment standards, etc., and jointly organize and implement student internships. Practice instructors should do a good job in training students, track and guide students’ internship on the spot, check students’ internship, deal with problems in practice in time, and do a good job in internship assessment. It is strictly forbidden to entrust intermediary agencies or individuals to organize and manage students’ internship on their behalf.

　　According to the opinion, colleges and universities should conduct on-the-spot investigation and evaluation before determining the internship unit, and after determining that the internship conditions are met, they should sign a cooperation agreement with the internship unit to clarify the rights, obligations and management responsibilities of both parties. If the cooperation agreement is not signed according to the regulations, no student internship may be arranged.

　　The opinion also said that it is necessary to strengthen the management of student education. Colleges and universities should do a good job in safety and discipline education and daily management of students. Practice units should do a good job in students’ safety production and professional ethics education. Students should respect the practice instructors and on-site technicians, abide by the rules and regulations and labor discipline of the school and the practice unit, keep the secrets of the practice unit, and obey the on-site education management.

　　At the same time, we should do a good job in protecting students’ rights and interests. Colleges and practice enterprises should provide students with necessary conditions and a safe and healthy environment, and may not arrange students to practice in entertainment places, charge students fees in violation of regulations, or detain students’ property and certificates. Before the internship, colleges and universities should buy internship liability insurance or personal injury accident insurance for students.

　　In addition, it is necessary to strengthen the management of on-the-job and on-the-job practice. On-the-job and on-the-job practice is an essential practical link to cultivate applied talents, and all colleges and universities should organize it scientifically and implement it according to law. Strictly sign the internship agreement among schools, internship units and students, and clarify their respective rights, obligations and responsibilities. Strictly abide by the regulations on working hours, rest and vacation. Unless there are special requirements for clinical medicine and other related majors and internship positions, the working hours shall not exceed 8 hours per day and 44 hours per week, and overtime and night shifts shall not be arranged. In order to protect the rights and interests of internship students to obtain reasonable remuneration, the labor remuneration shall not be lower than 80% of the salary standard for probation period of the same post in principle. In order to protect the legitimate rights and interests of minors, students under the age of 16 may not be arranged for internship.

　　The opinion also mentioned that it is necessary to improve the work responsibility system and strengthen the construction of practice bases. Colleges and universities should continuously deepen the integration of production and education, vigorously promote the construction of practice bases, and encourage the construction of comprehensive, open and shared practice bases that meet the needs of multi-disciplinary practice. Support qualified provincial education administrative departments and universities to strengthen the construction of internship information, establish an internship information management platform, realize the docking of internship demand information between schools and enterprises, and strengthen the whole process management of internship. Support colleges and universities to strengthen the application of modern information technology and virtual simulation technology in practice, and encourage the development of corresponding virtual simulation projects to replace on-site practice that cannot be carried out due to factors such as production technology and technological process.

　　The opinion also pointed out that colleges and universities should increase the input of internship funds to ensure the basic needs of internship. We should actively strive for the support of internship units, reduce the cost of internship and ensure the quality of internship.

　　Finally, the opinion emphasizes strengthening the supervision of internship work: the provincial education administrative department should strengthen the supervision of internship work in colleges and universities, focusing on monitoring whether the internship links in the undergraduate training program are scientific and reasonable, whether the internship organization and management are standardized, whether the safety and legitimate rights and interests of students are guaranteed, whether the internship funds are sufficient, and whether the internship effect reaches the predetermined goal. Commend universities with solid internship work and remarkable achievements in internship teaching reform and research. Investigate and deal with violations in the internship process in a timely manner. For schools and places with poor supervision, frequent problems and strong social repercussions, it is necessary to interview relevant responsible persons, urge them to implement the main responsibility, and conduct informed criticism within a certain range.