Huawei HarmonyOS NEXT Hongmeng Galaxy Edition was commercially available in the fourth quarter, and developer beta was launched in the second quarter.

On January 18th, at the Eco Thousand Sails Sailing Ceremony held this afternoon, Huawei announced that the NEXT Hongmeng Galaxy Edition System Developer Preview Edition is open for application.

IT House learned from the press conference that Huawei HarmonyOS NEXT Hongmeng Galaxy Edition will launch the developer beta program in Q2 (second quarter).

Hongmeng Galaxy Edition will be realized.

Huawei has launched the NEXT Developer Preview Beta recruitment on January 15, and currently supportsHUAWEI Mate 60Mate 60 Pro, Mate X5 model registration. The HarmonyOS NEXT Developer Preview will no longer be compatible with open-source applications, only supporting kernel and system applications.

Huawei also revealed that it expects to have 5,000 apps completed native Hongmeng development by the end of this year.

Huawei announced that it has launched the 7 billion + RMB "Shining Star Plan" to continue to encourage ecological innovation such as Hongmeng native applications, meta services, and SDKs.

Related reading:

"Huawei Releases HarmonyOS NEXT Hongmeng Galaxy Edition, Developer Preview Open Application"

"Huawei Hongmeng Galaxy Edition system interface debut: HarmonyOS NEXT new control center, colorful color scheme"

"Huawei HarmonyOS NEXT Developer Preview Official Page Launched, Key Development Features Announced"

Evergrande Group’s latest response!

At noon on November 29, China Hengda Group announced on the Hong Kong Stock Exchange that it had noticed the announcement issued by Hengda Property on November 28, which concerned its subsidiary Jinbi Property Co., Ltd. to recover about RMB 1.996 billion and about RMB 152 million from the company and three related subsidiaries for the enforcement of its RMB 2 billion deposit certificate pledge guarantee by the bank.

China Evergrande Group said that as of the date of the announcement, the company and related subsidiaries have not received the notice from the Guangzhou Intermediate People’s Court in Guangdong Province to file a lawsuit against Jinbi Property.

The company will seek legal advice to safeguard the company’s legal rights. The company will issue further announcements in due course on any significant developments in the above litigation.

As of press time, China Evergrande Group reported HK $0.230/share, down 8.00%, and the total market value 3.037 billion HK $.

Previously reported: Sudden! Evergrande Property Sues Evergrande Group

Source, Reading Finance

Original title: "Evergrande Group’s latest response!"

Read the original text

Beijing Municipal Transportation Commission cooperates with map companies to promote an integrated service platform for green travel

Xinhua News Agency, Beijing, November 5th (reporter, Ding Jing) What time does the next bus arrive? Is the subway station crowded now? When should I get off? Passengers can enjoy these smart services when traveling in Beijing. Beijing Municipal Transportation Commission signed a strategic cooperation framework agreement with Autonavi Map on the 4th. The two sides will share traffic big data and launch more abundant transportation services within Beijing.

The two parties will build an integrated service platform for green transportation in Beijing – MaaS (Mobility as a Service, Mobility as a Service). The idea of the platform is to enable travelers to transform from owning vehicles to owning transportation services, and improve the public travel experience through one-stop service of various transportation methods. The platform is based on the Autonavi map APP, which connects to big data from various transportation industries such as Beijing’s public transportation, subway, suburban railways, online car-hailing, and long-distance buses. At present, real-time public transportation has covered more than 95% of bus lines in Beijing, and the accuracy rate of real-time information matching exceeds 97%. Passengers can also check the current congestion situation of all subway stations in Beijing through this platform. The Beijing MaaS platform has pioneered the "bus/subway ride companion card", which can display services such as route planning, transfer guidance, and get off reminders in real time according to the user’s location.

225 stores across the country opened simultaneously, and Geely’s "Galaxy Speed" goes beyond cars

With the official launch of Geely Galaxy L7, Geely Galaxy’s exclusive retail system has also been updated.

On June 5, the "Opening Ceremony of Geely Galaxy 100 Stores" was held in Xi’an. On this day, 225 exclusive Geely Galaxy stores opened simultaneously in multiple cities, reaching users across the country at "Galaxy Speed".

It is expected that within this year, Geely Galaxy will achieve a channel scale of 650-700 exclusive stores.

According to reports, Geely Galaxy has adopted a new channel ecosystem of compound franchise authorization for its new retail system.

In terms of agency distribution system, Geely Galaxy fully empowers dealers in talent management, service standards, and digital operations, and jointly builds user centers (4S stores), experience centers (city exhibition halls), and display spaces (supermarket stores) with partners to create a more transparent car purchase environment and a more efficient and convenient car purchase experience for users. At the same time, Geely Galaxy will set up a number of brand centers (4S stores) in the CBD areas of first- and second-tier cities such as Hangzhou, Shanghai, Shenzhen, and Guangzhou.

At the same time as channel innovation, Geely Galaxy has created new service standards around users.

In terms of store management, Geely Galaxy has developed a unified and rigorous service management system, and has comprehensively improved service standards through regular training and assessment, service quality evaluation, and in-store counseling.

At the talent level, Geely Galaxy formulates expert development plans such as test drive experts, experience experts, and delivery experts, and provides corresponding professional services for users at different stages of car purchase in the store. At the same time, 100% full-staff advanced training is used in store talent training to form high-standard service quality from the source of talents, and eliminate the chaos of "unprofessional and poor attitude".

At the daily operation level, considering the pain points of high communication cost and asymmetric information in the traditional 4S model, Geely Galaxy specially created a "digital exhibition hall" to connect the full link of user car purchase by digital means, and realize the double improvement of service efficiency and user experience. Users can skip the annoying bargaining process and place orders directly through the online payment platform to visually track the status of the vehicle anytime, anywhere.

At present, the first model of Geely Galaxy series, Geely Galaxy L7, has been fully launched in major exclusive stores, achieving "delivery on the market".

In addition to the Geely Galaxy L7, this year’s Geely Galaxy series will also launch new models including the intelligent electric hybrid car L6 and the pure electric model E8, which will continue to bring high-value travel experiences to users.

2021 Lynk & Co 01 officially launched, the price range 179,800

On December 1, Lynk & Co officially announced that the 2021 Lynk & Co 01 was officially launched. The new car launched a total of 5 models, priced at 17.98-22 2,700 yuan. It is worth mentioning that the new car, as a mid-term model, has not only adjusted its appearance accordingly, but also launched a hybrid model to meet the diverse needs of consumers. In this regard, Lin Jie, vice president of Geely Automobile Group and general manager of Lynk & Co Auto Sales Company, said on the spot: The new Lynk & Co 01 is the most valuable SUV within 300,000 yuan.

In addition, Lynk & Co officially launched the "European Plan" on the occasion of the fourth anniversary of the brand, and the new Lynk & Co 01 will also be launched in China and Europe simultaneously. Recently, the first offline experience store in Europe has opened in Amsterdam; at the same time, Lynk & Co is also actively promoting the layout of Asia Pacific and other international markets.

Focusing on the product, in terms of appearance, it can be found that the Lynk & Co 01 has continued the current shape as a whole, and the split headlight group design that is most well received by consumers has also been continued. It is worth mentioning that the new car has also changed the internal filling method of the front air intake grille to dot matrix filling, which further enhances the visual tension and three-dimensional sense, and integrates well with the lower half of the headlight group, doubling its youthful feeling. In addition, the new car has also optimized the bumper shape to a certain extent, making it look simple and beautiful.

From the side of the car, it can be found that the new car has added a side skirt with a metallic texture, and has been replaced with a 20-inch wheel hub. With a hidden A/B column design and a two-color body, the new car presents a sense of movement and vitality that is more in line with the aesthetics of today’s young consumers.

In terms of size, the length, width and height of the new Lynk & Co 01 are 4549/1860/1689mm respectively, and the wheelbase is 2734mm. Compared with the current model, the length is increased by 37mm, the width is increased by 3mm, and the height and wheelbase remain unchanged.

Entering the car, you can find that the internal changes of the new car are more obvious. The new Lynk & Co 01 adopts a new family design similar to the style of Lynk & Co 05. Whether it is a 12.7-inch multimedia touch screen, or a 12.3-inch full LCD instrument panel and a two-color three-frame multi-function steering wheel, it further enhances the youthful feeling of the car. In addition, the air-conditioning control area below the central control screen has also been significantly optimized to make the overall operation more convenient.

It is worth mentioning that the 12.7-inch large screen on the new car is not only larger in size, but also has a significant improvement in performance. The Snapdragon 820A chip is equipped to further meet consumer needs in terms of car computing power. And whether it is the overall response speed, or the richness of applications and configurations, it is more in line with the needs of today’s young consumers.

In terms of power, the new car will be equipped with Drive-E 2.0TD + 8AT powertrain, and provide two versions of high and low power for consumers to choose from. Among them, the high-power version has a maximum power of 254Ps and a peak torque of 350Nm, and the new car’s 100-kilometer acceleration only takes 6.7 seconds. The low-power version has a maximum power of 218Ps and a peak torque of 325Nm. According to the official, after matching the chassis and stability of the European driving style, its acceleration is faster, the braking is more stable, and the braking distance of 100 kilometers can be less than 35m.

At the same time, the new Lynk & Co 01PHEV model will be equipped with a plug-in hybrid system based on a 1.5T three-cylinder engine, matched with a 7DCT-H wet dual-clutch gearbox; pure electric cruising range of 81km, comprehensive fuel consumption of 1.4L/100km, and support 4 + 1 multiple drive modes. Equipped with BorgWarner’s 5th generation intelligent four-wheel drive system, the comprehensive cruising range is expected to exceed 800 kilometers.

Write to the end:

It has been three years since the launch of the Lynk & Co 01, and the sales volume of the Lynk & Co 01 has reached 45% of the entire brand, which is self-evident. And with the launch of the new Lynk & Co 01, whether it is in terms of appearance, technology, or performance, it is further in line with the current needs of young consumers. The launch of hybrid models is expected to further boost the overall sales of the Lynk & Co brand.

14 seconds! Chinese people’s own CPU + operating system, achieving a leap

One second, two seconds, three seconds… Several "code farmers" from Beijing Xinchuang Enterprise sat in front of a laptop, holding their breaths and concentrating, their hearts seemed to beat at the same frequency as the second hand.

At the 14th second, the computer desktop "lit up" smoothly, and the laboratory was suddenly full of joy.

From fighting each other, to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the development of domestic operating systems.

In the rapid iteration of technology, the boot time of domestic operating systems has been gradually shortened, finally achieving a 14-second leap in 2022.

In March 2022, Tongfang laptops equipped with Loongson 3A5000 4-core processor, Tongxin UOS operating system, and Kunlun BIOS firmware achieved a leap in 14-second boot time, representing that the computers of "China Core" and "China Soul" are moving from "usable" to "easy to use", expanding the Chinese people’s place in the information technology industry that Intel and Microsoft have occupied for many years.

Each line of code leaping towards "14 seconds" hides the creativity and ambition of several generations of "Beijing code farmers". They represent Beijing’s "soft power", some are white-haired gentlemen who have been fighting for decades, and some are just entering the industry. The difficulties in the chain of information technology application and innovation are making key breakthroughs in their side-by-side struggles.

Loongson CPU out of the "darkest hour"

Boot speed is the first impression of computer performance to users. 10 years ago, it took 10 minutes or even longer to open a computer equipped with domestic hardware and software.

CPU (Central Processor) is the heart of the computer. If you want to speed up the computer, you must first pass this hurdle. Do Chinese people have their own CPU?

Yes. In the early morning of August 10, 2002, the computer installed with the "Loongson No. 1" CPU was successfully started, ending the history of the Chinese people relying entirely on imported CPUs to manufacture computers. In 2010, the Chinese Academy of Sciences and Beijing jointly funded the establishment of Loongson Zhongke Company, hoping that the R & D results will be accelerated and industrialized.

However, just over two years later, Longxin Zhongke fell into the "darkest moment".

The Loongson team with strong academic taste has been focusing on improving CPU performance, but has not come up with a general-purpose CPU that meets the mainstream needs of the market. The high investment in research and development has made the company’s funds tight, and even unable to pay salaries for a while, resulting in the loss of talent.

"This crisis forced us to recognize the reality." Founder Hu Weiwu realized that the R & D staff of "Shanghai" gave up the establishment of the Chinese Academy of Sciences, but forgot to pay attention to the real needs of the market. In other words, although the organization has been transformed, the concept has not kept up.

Hu Weiwu, Chief Engineer and Chief Designer of Loongson, Institute of Computing Technology, Chinese Academy of Sciences

At that time, the mainstream CPU in the market was a multi-core design. Intel’s main focus was dual-core and quad-core. In order to be superior, Loongson started with eight cores. Hu Weiwu admitted that the premise of "more people and more power" is that everyone must be strong. Although Loongson has eight cores, the performance of each core is not as good as that of humans. Loongson’s CPU was not accepted by the market at that time, and the reason is very simple – it is not easy to use.

After several years of detours, Loongson finally put down its "body" and turned its attention to the CPU in the field of industrial control, and then successfully applied it in the field of information technology. In constant trial and error and iteration, Loongson’s revenue exceeded 100 million yuan in 2015, achieving break-even for the first time.

From 2015 to 2020, the performance of Loongson increased by 10 times, which made it possible to support 14-second boot. Tongfang’s computer, whose boot time was shortened to 14 seconds, was equipped with the CPU of the Loongson 3A5000 series, and its performance was close to the mainstream level of open market CPUs.

Domestic operating system is just emerging

For the majority of computer users, the classic icon of the Windows operating system is deeply etched in their memory. The CPU is the heart of the computer, and the operating system is the soul. If Godson is benchmarking Intel, then who can benchmark Microsoft?

In 2011, when Hu Weiwu was struggling for a higher-level CPU, Liu Wenhuan, general manager of Tongxin Software, decided to start from scratch and build a domestic operating system.

"If conquering chip technology is like climbing the Himalayas, solving the domestic operating system is exploring the Mariana Trench." Before that, he worked in an information security company for more than a decade and increasingly felt that if the operating system bottleneck could not be solved, information security could only be on paper.

In the same period, a group of software companies with the same ideals were born in China. But the ideal is full and the reality is skinny. The first wave of early adopters found that computers equipped with domestic operating systems are not only slow, but also unable to chat, work and play games as normally as Windows. Although new domestic systems continue to be launched, these software companies have fallen one after another in the face of the gap in technology and the cruel choice of the market.

Overcoming difficulties cannot be solved by one’s own efforts. To solve the user pain points of slow boot and short battery life, CPU, operating system and other industries must jointly tackle key problems.

In 2019, Tongxin Software Technology Co., Ltd., jointly established by multiple domestic operating system manufacturers, was established, headquartered in Beijing Economic Development Zone Xinchuang Park, and established technical support institutions, R & D centers, and general software and hardware adaptation centers in Wuhan, Shanghai, Guangzhou, and other places.

From fighting each other to clenching their fingers into fists, Tongxin has joined forces with upstream and downstream enterprises in the industry to jointly promote the research and development of domestic operating systems. In the rapid iteration of technology, the boot time of domestic operating systems has been shortened step by step, and finally a 14-second leap has been achieved in 2022.

"The gap between domestic operating systems and the products of top international manufacturers has narrowed from 10 years or more to three to five years," Liu Wenhuan said.

Today, the Tongxin operating system has been implemented in a number of key industries such as banks and telecom operators, and the latest home version was also unveiled at the beginning of this year. However, the new domestic operating system still faces the risk of "supply cut" in the upstream open-source community, which in turn affects the sustainable development of the industry.

"The reason is that the root community based on Linux open source systems in China is abroad." Liu Wenhuan said that the root community can help operating system manufacturers get rid of the constraints of the upstream open source community and get better protection at the level of information security. To put it figuratively, the "supply chain" should also be secure.

Two months after achieving 14-second boot, based on the world’s three major independent open-source communities, Tongxin released China’s first desktop operating system root community "Deepin Community", starting from "roots", mastering the development rights of open-source operating systems, upstream community dominance, and attracting global enthusiasts to contribute code and ideas for domestic operating systems.

"Raise" an autonomous industrial chain

In 2014, the popular Windows XP system stopped serving, and for a time, a large number of enterprises and individual users were in disarray. Although most functions can still be used normally after the shutdown, they cannot get Microsoft vulnerability patches and system upgrade support, and are vulnerable to viruses and hackers.

Six years later, Windows 10 was discontinued, and the exact same situation played out. This further stimulated Beijing’s drive to build an independent innovation industry system.

Looking back 30 years ago, Hu Weiwu, who was still a doctoral student at the Chinese Academy of Sciences, needed to use a high-performance computing machine that had just been imported from abroad for his experiments, but the computer’s password was in the hands of foreigners and needed to be monitored in a glass house.

Hu Weiwu, chief engineer of the Institute of Computing Technology of the Chinese Academy of Sciences and chief designer of Loongson, accepted an exclusive interview with CCTV

This picture was deeply engraved in his heart. Therefore, when Loongson was just starting out, all the well-known companies that could think of came to Hu Weiwu to discuss technology licensing cooperation. "I understand these behaviors as’surrender the gun and not kill ‘!" He saw that behind the technology licensing was to make Loongson give up the ability to innovate and develop, so he decisively refused.

Thirty years later, the young man in red became a white-haired gentleman, and Hu Weiwu launched another more thorough and difficult "entrepreneurship".

The global information industry is mainly built on Wintel (Microsoft-Intel Alliance) and AA (Android-ARM) two ecosystems based on Instruction Set Architecture and chip design. If you want to produce CPUs that match them, you must first obtain the Instruction Set Architecture "license".

"In order to achieve a fully independent innovation CPU, we must also achieve autonomy at the underlying technical level of the Instruction Set Architecture." In 2021, LoongArch officially released LoongArch, the LoongArch autonomous command system architecture of Loongson, achieving a major technological breakthrough in its ecological construction. This marks that LoongArch has moved from a follow-up development to a completely independent development in terms of independent information technology system and industrial ecological construction.

The Loongson 3A5000, which supports a 14-second boot time, is based on the LoongArch autonomous command system architecture and no longer requires foreign authorization.

One innovation breakthrough after another, tempering the Beijing Xinchuang industry chain: ZTE database, Guoke Tianxun avionics bus protocol chip, QINGTENG and other global benchmarking products were born, the domestic information technology system was initially formed, Beijing Economic Development Zone Tongming Lake National Xinchuang Park, has gathered more than 90% of the country’s information technology leading enterprises, forming a high-performance chip, operating system, database, machine end point, system integration, cyber security services and other industry chain Xinchuang industry ecosystem.

Beijing Economic Development Zone National Xinchuang Park Tongxin Software Technology Co., Ltd. "Ecological Adaptation Dispatch Center"

"Some products are like raising pigs, which can be slaughtered for meat in one year; some products are like raising cattle, which can be plowed and worked in three years; our products are like raising children, which can be raised for 20 years." Hu Weiwu compared technological research to "raising children", which vividly condensed the difficult process of information technology breakthrough, and also foreshadowed that the autonomy of the credit creation industry still has a long way to go.

The "Beijing code farmers" who have worked hard for many years still need to make greater innovation breakthroughs in order to benchmark the international first-class and create a solid "foundation" for China’s economic digital transformation and industrial chain upgrade.

In addition to "Traveling Frog", these posture games will also revolutionize your understanding of online games

There is such a game, there is no competition, no level, no task, only purely focused on "beauty and enjoyment" itself.

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Don’t think you’re talking about the popular Traveling Frog these days – these comments are two feature games given by professional gamers to the domestic independent team Tag Design: "Mortise and Mortise" and "Folding Fan".

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Unlike those games that emphasize competition, "Mortise and Mortise" and "Folding Fan" are popular science products with the theme of introducing traditional Chinese culture and craftsmanship. Players only need to swipe or click from start to finish, and the operation cannot be simpler. However, players can get a lot of satisfaction: "Mortise and Mortise" and "Folding Fan" provide detailed 3D models for each handicraft for users to watch and split 360 degrees; in simple swiping and clicking, players can learn all the structural characteristics, production process and related history of "Mortise and Mortise" and "Folding Fan"; in "Folding Fan", they can even participate in the 16 steps from choosing bamboo to making a fan.

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"Mortise and tenon" game screen

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"Folding Fan" game screen

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That’s right, "Mortise and Mortise" and "Folding Fan" are both functional games, and they are online game types that have gradually emerged in China since this year. When many people regard online games as "monsters", functional games can often make people "treat each other differently" because they not only make people realize the value of "education and entertainment" again, but also make games play a role in cultural protection, technological innovation and other fields.

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Functional games drive the transformation of the game industry

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If traditional online games emphasize entertainment, then functional games refer to those categories of games whose main purpose is to solve real social and industrial problems. Therefore, if traditional entertainment games and functional games are divided, even if they do not emphasize competition, "Travel Frog" still belongs to the former, while "Mortise and Mortise" and "Folding Fan" belong to the latter.

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Since the beginning of this year, the term "functional game" has begun to enter people’s field of vision, which is not unrelated to a message released by Tencent at the beginning of the year: Tencent announced that it will carry out a comprehensive layout of functional games from 2018, take functional games as one of the business Strategy and Development Direction, and plan to launch five categories of functional game products such as traditional culture, cutting-edge exploration, scientific exercise, scientific popularization, and parent-child interaction. Systematically explore and explore the positive social value of online games.

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In fact, "functional games", which are still a new term in China, have been relatively mature in the international development. Functional games are playing an increasingly important role in different fields. In layman’s terms, functional games can become a new medium for people to receive knowledge and skills through entertaining and entertaining, opening up new perspectives for people in terms of shortening the learning curve, accelerating the dissemination of professional knowledge, innovating scientific research models, improving corporate productivity and solving social problems.

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From the perspective of the international development of functional games, governments, enterprises and institutions in many developed countries and regions have regarded them as important skills training tools: the functional game "US Army" is used by the US Department of Defense for recruitment; "Emergency Commander" is used for drills for emergency disaster relief; "Code Orange" is used to train doctors to deal with mass casualty incidents; "Virtual Training Bank" provides financial analysis and risk management training for banks; functional game "Gabarello" for therapeutic purposes is used by Zurich Children’s Hospital for rehabilitation of brain injury patients….

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Industry insiders believe that with the wide application of functional games, functional games are driving the transformation of the game industry. In the United States, functional games have been in the forefront of the world in various market segments such as corporate training and education since 1994. In the UK, functional games have become a professional discipline and entered institutions of higher learning. In Switzerland, about 30% of game designers are engaged in the field of functional game design.

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Look, these are functional games.

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Compared with the foreign functional game market, the development and promotion of functional games in China is in the ascendant. Many people don’t even know what a "functional game" is. In this regard, the relevant departments of Tencent listed several functional games for reporters to illustrate the rich connotation of functional games:

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In terms of traditional culture and protection, the two functional games "Mortise and Mortise" and "Folding Fan" can make people more intuitively understand the subtlety of traditional skills; and in the function of "education and fun", the ingenious ideas of functional game developers are equally amazing.

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For example, "Moana" developed by the Belgian team Fishing Cactus is an educational functional game that specializes in exercising users’ typing skills. Players will play a little girl riding a fox in the game and go on an adventure in a 2.5D origami world. In different level scenarios such as snow, mountains, forests, etc., players need to use the special method of "typing" to fight monsters and solve puzzles. "Moana" is based on spelling and includes 8 different languages including Chinese, English, and French. The spelling of characters in the game will also be redesigned according to the setting language. Whether you are a typist or a beginner, you can find fun in the game.

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"Moana" game screen

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Also, "Euclidean Geometry" developed by the Russian team Horis is a mathematical game that uses rulers to draw and solve geometric puzzles. In the game, players need to make vertical lines, tangents, angle bisectors, circles and other geometric shapes on the plane through the rational use of drawing tools, and complete the level challenge in rigorous geometric logic. At the same time, players can continuously optimize the design to get the most elegant and concise solution in as few steps as possible. Overall, players can not only appreciate the beauty of geometry in the game, but also improve their logical thinking ability. Therefore, whether students or players who have left school can feel the mystery of geometry in the game.

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"European Geometry" game screen

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Tencent also revealed that in their functional game development plan, including the cooperation of Lego, they will launch functional games related to Lego building blocks through complementary advantages, so that more people, including parents and children, can learn while playing. Such games can not only educate and entertain, but also facilitate parent-child interaction.

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Functional games are a big industry

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In fact, the reason why functional games have developed rapidly in the international market is not unrelated to the economic value they contain. Tencent Research Institute has compiled statistics on more than 130 functional games and found that the combination of education and games is the most extensive, accounting for about 43% of the total, of which more than half of functional game products are used in primary and secondary education; about 19% of functional games are used in enterprises and business; medical functional games are ranked third, accounting for more than 16%. Among them, children’s medical games are the main ones, with content ranging from knowledge popularization to disease treatment. In addition to the above three fields, functional games are also widely used in different fields such as military, culture, and social management, involving all aspects of social life.

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The "cross-border" collection of games and different industries has generated huge economic value. Some institutions predict that games with cross-border applications will develop at a compound annual growth rate of 16.38% between 2015 and 2020, and the market size will reach 5.45 billion US dollars. In contrast, the development and application of functional games in our country is still in its infancy and needs to be vigorously developed.

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It is worth noting that the development of functional games is not only the task or interest of game companies. In recent years, the cross-border development of some enterprises has also further revealed the value of functional games. For example, IBM, Johnson & Johnson, Cisco and other companies have launched their own functional games, not only using them to train employees, but also combining games with their main business. For example, IBM has widely used games in internal businesses such as sales and Customer relationship operations, business information and data analytics; at the same time, in 2010, it first launched the cross-border game "CityOne" (literal translation: a city), which was designed, developed and produced by itself, to find urban planning solutions through role-playing. In addition, IBM has also integrated various new technologies developed by itself, such as process management, cloud computing, and collaboration, into the game, allowing players to learn how to use new technologies to help cities become smarter. After the launch of "CityOne", more than 8,000 people participated in the pre-registration process.

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Industry insiders therefore propose that the development of functional games is worthy of "admiration" from the outside world for the value of online games. For a long time, the domestic game industry has been burdened with huge social pressure, and traditional entertainment games have been controversial. But these views should not affect the development of functional games. In this context, it is necessary to improve the motivation and enthusiasm of industry and academia to develop functional games at the policy level, develop high-quality content, and then drive the whole society to gradually raise awareness of functional games and gradually accept their application in all walks of life.

Deep integration of data and reality empowers thousands of industries

The "digital doctor" came to the door for "consultation", found 281 "crux" from 6 business data streams and 22 business modules, and issued a diagnostic report, helping "Old Nanning Taste" Nanning Food Co., Ltd. to open up the whole process data node, realize the efficient coordination of sales, production, supply chain and after-sales, and greatly reduce the operating costs of enterprises.
Digitally empowering local enterprises to build an energy digital factory for Guangxi Rongxing Zhongke Development Co., Ltd., so that all aspects of production can be "visible", traceable and early warning, and it is expected to reduce the cost of electricity by more than 1 million yuan per year.
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Nowadays, more and more "made in Nanning" have been plugged into the wings of the digital economy and are rapidly moving towards "made in Nanning".
The digital economy is the "first move" to grasp the future. Nanning City is taking digital industrialization and industrial digitalization as the main line, relying on key parks such as China-ASEAN Artificial Intelligence Computing Center and China-ASEAN Geographic Information and Satellite Application Industrial Park to build key digital economy industrial chains such as artificial intelligence, spatial information, and Xinchuang; improve the efficiency of Huawei-Nanning Digital Economy Industry Innovation Center Cloud as a Service, carry out the "Fertile Soil Plan" of digital transformation, promote the construction of digital factories and intelligent factories, and promote the deep integration of the digital economy and the real economy. Continue to inject surging impetus into the high-quality development of the capital’s economy and society.
  

"Digital doctor" takes the pulse for companies


In March this year, Guangxi Chunjiang Food Co., Ltd. welcomed a group of special "digital doctors". "Digital doctors" carry out digital diagnostic services for enterprises by knowing the real situation, research, discussion, analysis, diagnosis, etc. After in-depth analysis and accurate matching of enterprise needs, guide enterprises to carry out intelligent transformation and digital transformation.
"It is with their on-site diagnosis that we have a’good prescription ‘for our digital transformation." In the opinion of the person in charge of the company, the digital transformation of the enterprise faces many business difficulties and pain points, mainly in the lack of comprehensive digitization of business processes, data islands between various systems, and the lack of big data platforms. "Chunjiang is a food processing enterprise, and’Chunjiang pickled pepper duck paw’ is well-known both inside and outside the region, but the current market competition is becoming more and more intense. How to use digital and information technology means to enhance the core competitiveness of the enterprise is exactly what we need to think about."
At this time, under the guidance of the Nanning Municipal Big Data Development Bureau, Huawei – Nanning Digital Economy Industry Innovation Center sent a "timely rain" to the enterprise – dispatched a digital diagnostic service team to go deep into the enterprise, pointed out the "crux", and designed an overall digital factory solution according to the needs of the enterprise.
"At present, we are accelerating the construction of the Chunjiang digital factory. After completion, the factory can be processed and digitally managed through the App, and the overall visual management and monitoring of production can be realized. It is estimated that the equipment failure rate can be reduced by 30%, and the production capacity and revenue of the enterprise can be increased." Long Tingting, regional director of Huawei-Nanning Digital Economy Industry Innovation Center, introduced.
Promote the digital transformation of traditional industries, empower industrial transformation and upgrading with digital technology, and rejuvenate more and more "Nanning Manufacturing". Since 2019, Nanning City has joined hands with Huawei to jointly build Huawei – Nanning Digital Economy Industry Innovation Center. Focusing on digital scenarios such as enterprise production, marketing, and R & D, from digital diagnosis to providing core digital solutions, the center has served more than 450 enterprises in the past 4 years, helping local enterprises such as 6:30, CRRC Aluminum, and Chunjiang to achieve digital upgrading and cost reduction and efficiency increase.
85% of companies achieve positive annual sales growth, with an average growth rate of 15%.
  

"Fertile Soil" helps industrial digital transformation


In March this year, after a digital transformation, the production workshop of Guangxi Rongxing Zhongke Development Co., Ltd. was transformed – the energy digital factory allows information interconnection between equipment, real-time monitoring of operating energy consumption, accurate data analysis and traceability early warning, so that the operation status of each paper production line can be "one network".
"Shangyun in all aspects of production not only reduces costs and increases efficiency, but also enhances the competitiveness of the enterprise." Huang Bingyan, the general manager of the company, calculated an account. After the energy digital factory is put into use, the company can reduce the cost of electricity by more than 1 million yuan per year, and increase the grinding capacity of 100 tons per month. The product quality is also more guaranteed. "In order to expand production capacity, we have built a new production line. It is expected that after the completion of September this year, the four production lines will form an annual output of 60,000 tons of tissue paper." Huang Bingyan is full of confidence in the future development of the company.
Rongxing Zhongke’s gorgeous turn is a digital model of energy efficiency management created by our city’s active digital transformation "Fertile Soil Plan".
In recent years, Nanning City has taken digital industrialization and industrial digitalization as the main line, relying on Huawei-Nanning Digital Economy Industry Innovation Center and other platforms, penetrated into counties (cities, districts) and development zones, covered all aspects of enterprise production and operation, and helped Nanning industrial enterprises to solve the pain and difficulties encountered in the process of transformation. Selected representatives of enterprises to support, continue to implement the "fertile soil plan" of digital transformation, and transform and upgrade a number of smart workshops and smart factories around key industries such as industrial equipment manufacturing. This year, it plans to cultivate more than 8 intelligent manufacturing benchmarking enterprises, create fertile soil for Nanning’s industrial digital transformation, accelerate the formation of benchmarking demonstration effect, and drive more Nanning industrial enterprises to complete digital transformation.
"Digital transformation is not simply to provide an ERP software, it requires not only technical investment, but also a return to business dominance. It is a long-term system engineering." Li Qing, deputy general manager of Huawei Cloud in Guangxi, told reporters that after years of deep cultivation, Huawei-Nanning Digital Economy Industry Innovation Center has become the first digital transformation promotion center in Nanning. It has created more than 25 benchmark enterprises in various industries, covering software information, industry, papermaking, machinery manufacturing, business services and other industries.
In addition, Huawei-Nanning Digital Economy Industry Innovation Center deepens the integration of production and education, and cooperates with 25 universities including Guangxi University for Nationalities, Nanning Vocational TechAcademy, and Guangxi University of Finance and Economics to carry out professional construction. Currently, more than 3,200 professionals have been trained, which strongly supports the demand for digital transformation and development talents.
  

The vitality of the digital economy continues to be released


The China-ASEAN artificial intelligence computing center has been put into practice running, providing services to 26 enterprises and institutions, with a computing power utilization rate of more than 70%; the China-ASEAN New Smart City Collaborative Innovation Center focuses on the digital economy, attracting more than 50 domestic and ASEAN enterprises and research institutes such as iFLYTEK, Inspur, and Yunbaobao to settle in; the China-ASEAN Digital Economy Industrial Park has opened and operated. As of June this year, 44 enterprises have entered the park, covering intelligent manufacturing, domestic operating systems, databases, middleware, commercial passwords and other fields… Walking in the land of Yongcheng, digital enterprises gather wood into forests, and the vitality of the digital industry is bursting. You can feel that the booming digital economy is accelerating its embrace of thousands of industries.
In recent years, the Nanning Big Data Development Bureau has vigorously promoted the integrated development of the digital economy, actively built a key industrial chain of the digital economy, and vigorously promoted the construction of the China-ASEAN Information Port Nanning core base to a new level. As of now, 55 Nanning core base projects have been completed, China Mobile (Guangxi Nanning) data center, China Telecom ASEAN International Information Park and other projects have been put into operation one after another, and the digital economy industry agglomeration effect has gradually formed.
Data show that in 2022, there will be more than 7,290 digital economy enterprises in Nanning, accounting for 48.3% of the total in the region, ranking first in the region. A number of digital economy leading enterprises such as China Eastcom, Shuguang Group, Runjian Shares, and Yunbaobao have settled in, and the digital economy has become an important force for the city’s economic growth.
Accelerate the construction of digital Nanning, strengthen digital empowerment, accelerate the process of digital industrialization and industrial digitalization, and promote the transformation of the manufacturing industry to intelligent manufacturing, so as to seize the opportunity in the development of industrial upgrading and achieve leapfrog development.
"Next, we will focus on the transformation and upgrading of Level 3-5, focusing on the key industrial clusters of new energy, new energy vehicles and parts, electronic information, new metal and chemical materials, advanced equipment manufacturing, aluminum deep processing, forest product processing, food processing and other key industrial clusters built by Nanning City. We will select some more representative and intelligent enterprises to carry out digital diagnosis and digital transformation, and continuously expand the talent echelon to build a competitive and highly innovative talent training system, promote the intelligent upgrading of enterprises, and build a new ecosystem of digital economy." Li Qing said.
According to the plan, by the end of 2024, the Huawei-Nanning Digital Economy Industry Innovation Center will serve more than 800 enterprises, train more than 5,000 digital talents in Nanning, create more than 30 benchmarking projects, hold more than 50 technical salons, and contribute more digital power to the economic and social development of Nanning City.
Our reporter Wei Jing, intern Wen Wen

The sales volume of M5 in Wenjie broke out, benefiting upstream suppliers such as Changying Precision.

  As one of the hottest models on the market at present, the M5 has been creating miracles since it was delivered in March this year.

  In March of this year, the M5, which was just delivered, got rid of 3045 sets of sales, ranking fifth in the mid-to-high-end electric SUV market of more than 200,000 units in that month, just ahead of Model Y, Li ONE, BYD Tang and Weilai ES6;

  In April this year, under the influence of the epidemic situation in COVID-19, the sales volume of M5 in the sector continued to climb, reaching 3,245 units, and it also rose to the third place in the middle and high-grade electric SUV market of more than 200,000 units in that month.

  In May of this year, the market sales of the M5 in Wenjie really broke out, with monthly sales exceeding 10,000 units, reaching 10,500 units, up by 273.97% year-on-year, and the delivery of a single model of innovative brand broke the fastest record of 10,000 units.

  One of the reasons why Wujie M5 has such an eye-catching market performance is that this model is the first car of AITO, a high-end brand jointly built by Celeste and Huawei. As a model jointly developed by Huawei and Celeste, AITO Wujie M5 is also the first car equipped with Huawei’s HarmonyOS cockpit. The core power comes from Huawei’s Drive ONE pure electric drive range extension platform, and the whole car is also deeply involved in R&D and manufacturing by Huawei.

  With the outbreak of M5, the related industrial chain enterprises will also usher in "spring".

  Recently, some media listed the supporting suppliers of M5 core components in the form of charts, including dozens of enterprises such as Contemporary Amperex Technology Co., Limited, Changying Precision and Zhilv Technology, most of which are domestic manufacturers.

  According to the chart, Contemporary Amperex Technology Co., Limited mainly provides the battery CELL for Wujie M5, and Changying Precision provides the electric connection bus and the battery box for Wujie M5. It is estimated that the bicycle ASP will exceed 3,000 yuan.

  It is understood that in new energy vehicles, Changying Precision is not only a leading connector supplier in the industry, but also a leading manufacturer of power battery boxes. The lightweight all-aluminum structure pack box produced by the company can realize IP68 dustproof and waterproof, which is the "toon" purchased by various power battery enterprises.

  (This article is for reference only, does not constitute a basis for buying and selling, and the risk of entering the market is at your own risk. )

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Disclaimer: The content of this article is published or reproduced by this website, which only represents the author’s personal views and has nothing to do with this website. For readers’ reference only, please check the relevant contents yourself. )

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Do not forget your initiative mind, fighting for the best: exploring new forms of public welfare in the live broadcast industry and transmitting positive energy.

On July 17, 2018, in the high temperature outdoor in Wuhan, Feifei, the anchor of "Betta online celebrity Party Branch", was wearing the scorching sun and high temperature and put on the "super thick equipment" of the workers — — Work clothes, work shoes, safety helmet, gloves, experience the profession of "temporary power repairman", and work with workers to investigate abnormal power consumption and conduct circuit temperature measurement and circuit emergency repair, and experience the hard work of power workers.

Perhaps the workers who are used to sticking to their posts and silently dedicating themselves in the hot sun never thought that their work pictures could be seen and praised by millions of viewers all over the country through the live broadcast platform.

And it is DouYu who truly shows these grass-roots staff’s efforts in front of the public. In order to make the vast number of water friends deeply understand the life of workers in construction sites, public services, cultural propaganda and other industries, and feel the hard working state of personnel in various positions at high temperatures, starting from July 17, "The metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was launched, and Betta called on the anchor to fully show that workers in various industries still adhered to their posts in high temperature weather, and it was not easy to fight for urban construction and social development, which triggered the viewers’ thinking and spread the positive energy at high temperature.

Betta anchor Ti mo Feng’s live broadcast of "Persistence at High Temperature"

DouYu Platform was established on January 1st, 2014. The platform mainly focuses on live games, covering sports, variety shows, entertainment and other live content. It is committed to bringing joy to everyone, and it is a leader among domestic live sharing websites.

Since its establishment, Betta has always been in Do not forget your initiative mind, and it is the best to practice good. In more than three years of public welfare practice, it has always been at the forefront of the live broadcast industry.

After more than four years of development, Betta has changed from a small startup to an enterprise with the entire live broadcast ecological chain. Betta is increasingly aware that it is not only a live broadcast platform, but also a media communication platform, shouldering the responsibility of spreading positive energy in society. As an industry giant, Betta should lead by example, not only to be a bigger and stronger enterprise, but also to shoulder social responsibilities.

With a large number of young audiences, Betta’s every move in public welfare undertakings can cause a stone to stir up a thousand waves. In order to transmit positive energy to more young people and maximize group advantages, Betta began to try public welfare actions in 2015, creating a new form of "live broadcast+public welfare".

From "institutions do charity" in the former media era to "stars do charity" in the TV era, and then to the live webcast in the Internet era, Betta saw the dawn of "charity for all". At the same time, in order to adapt to social development, Betta constantly challenges itself and opens up new live broadcast fields. Now, Betta is the first live broadcast platform in China to open the positive energy section.

At present, there are 132 authoritative media in the country, and 1340 authoritative media, government officials and public welfare organizations are broadcasting in Betta. The Betta platform has conducted more than 9,400 live broadcasts of positive energy, covering topics such as party building, environmental protection, people’s livelihood, culture and innovation. The cumulative viewing volume exceeded 1.85 billion, and the number of barrage was 963 million. Netizens responded enthusiastically to the live broadcast of positive energy theme.

In addition, Betta also attaches great importance to the promotion of positive energy live broadcast, and fully integrates the platform’s high-quality resources, including the first slide of the station, the banner of Betta video home page, the banner of App side, the focus map of Betta positive energy section, new media and traditional media publicity manuscripts, etc., and carries out positive energy live broadcast on the whole network, reaching more than 1.4 billion people.

On November 8-11, 2017, the New Corps of Hubei Military Region invited DouYu to enter the military camp and broadcast live the training, work and life of more than 600 recruits of the new corps. This is the first series of activities that live broadcast into the military camp in China. Before that, webcasting has never entered the military camp. On August 11th, the peak popularity of Betta live broadcast room reached 5,653,600. In the three days of live broadcast, the cumulative number of hits exceeded 104.22 million, and the cumulative number of barrage reached 45.3649 million. What is even more surprising is that the event was reported by more than 300 websites across the country, with a reprint volume of more than 200,000 times.

Through the sufficient preparation of DouYu’s team in the early stage and the full communication with relevant departments, the activity avoided the risk of entering the military camp for live broadcast. With a reasonable live broadcast form and the first perspective of Betta anchor, the life in the military camp was truly displayed, showing the young people the struggle, unity, blood and friendship of the army. The life in the military camp played a great appeal and appeal to them.

In the later period, Betta also held a number of live broadcast activities into the barracks, and the anchors who participated in the activities were mainly party member of Betta "online celebrity Party Branch". "Directly hit the recruits’ rite of passage — — Online celebrity Party branch entered the military camp activities "and" I was on the scene to prepare for the war — — Activities such as "Entering the Wang Jie Army in the Eastern Theater" and "Entering the Xuefeng Special Operations Brigade of the 76th Army of the Army in the Western Theater" all show the actual combat training scenes and camp life of the soldiers in an all-round way through live broadcasts.

"Prepare for war-I am on the scene-"online celebrity Party Branch entered the military camp series in 2018.

In addition to entering the military camp series, the positive energy section of Betta is full of positive energy everywhere.

In order to care for the growth of hearing-impaired children, Betta held a live broadcast of "Let Love Hear" urban public welfare orienteering in Wuhan, bringing public welfare activities into the competition.

In March, 2018, ten star anchors of DouYu Platform participated in the city orienteering race to raise love funds for a group of poor hearing-impaired students in Wuhan No.1 School for the Deaf to help them realize their dreams for the college entrance examination. During the live broadcast, the anchors constantly called on fans to pay attention to the deaf students in their own cities, and also showed the city appearance of Wuhan during the running process, calling on everyone to enjoy sports fun and feel the charm of the city. The interactive effect of the whole live broadcast was excellent, and the live broadcast screen was constantly screened by fans.

In order to let more people participate in the activities of "advocating science and staying away from cults", DouYu, Wuhan Prevention Office and Municipal Education Bureau jointly launched a series of publicity and education activities of "live broadcast+anti-cults".

On April 16th, 2018, more than sixty primary school students from Xinjian, Shenyang Road and Yiyuan Road in Jiang ‘an District of Wuhan entered the Wuhan Science and Technology Museum to participate in the practice activities with the theme of "advocating science, cherishing life and staying away from cults", which was broadcast live by Lan Panger, the anchor of online celebrity Party Branch of Betta. In the exhibition hall, the narrator introduced the origin of the universe, the formation of the solar system and the evolution of life to the children, and broke the heresy one by one. At the scene, the children also watched popular science musicals and sitcoms, which deepened their understanding of science.

It is reported that the mode of "live broadcast+anti-cult" is also the first in China. As of July 11th, Betta has conducted four live broadcasts, with the cumulative hits of the first three events reaching more than 16 million, and the number of online users watching each live broadcast is stable at more than 300,000.

On February 1, 2018, Zhang Jun, Feng Caihong and others arrived at Guangzhou Railway Station early to wait. Together with the other 1604 Hubei folks in Guangdong, they will take a free "love train" from Guangzhou to Wuchang to go home.

This new year has a special meaning for them. The day before the bus ride, Li Xuan and Yan Yu, anchors of Betta "online celebrity Party Branch", accompanied Zhang Jun and Feng Caihong to pack their bags and go to the shopping mall to buy Spring Festival gifts. The anchors Gina, Jia Huizi and others went to their hometown in Tianmen and Xiantao respectively to accompany their parents to buy new year’s goods and new clothes.

This is DouYu’s activity of "Caring for Homecoming People and Warming the Way Home" specially created for fellow villagers in Hubei. In order to show the working and living conditions of Hubei people who are "living in a foreign land" and to show the new look of the countryside with "rural revitalization" as the starting point, the anchors of Betta Energy "online celebrity Party Branch" have been dispatched one after another to record the living conditions of Hubei fellow villagers in Guangdong, accompany them on their journey home and send New Year greetings to their relatives in their hometown.

At nine o’clock this morning, the train departed from Guangzhou and slowly entered Wuchang Railway Station late at night. After arriving at the station, the anchors sent pillows around the betta fish to the children in the car, and the villagers also sent New Year greetings to the "water friends" in front of the camera. The station is full of laughter and laughter, and the hard work of the past year seems to be gone.

The live broadcast began at 9: 00 am on January 31, 2018 and ended at 1: 52 am on February 2, 2018. It was a 24-hour network+all-media inter-provincial live broadcast, recording the way home of Hubei villagers and going deep into the hometown of migrant workers in Hubei to send New Year greetings to the left-behind elderly.

During the live broadcast of "Warm Home Road", 20 million "water friends" were online in real time, and more than 10,000 netizens barrage. After the event was reported, it was reprinted more than 200 times by websites such as People’s Daily, China Daily and Xinhuanet.

This is not the first time that Betta has helped Spring Festival travel rush.

On the eve of the Spring Festival in 2017, DouYu and Gaode Map jointly built a live broadcast room in Spring Festival travel rush to provide people with the latest road conditions and travel information in Spring Festival travel rush. On the afternoon of January 21st to 24th, live anchors connected with map technicians and host guests in Gaode, and had a heated interaction with netizens on the latest traffic trends, Spring Festival travel rush road information, travel tips and other contents, which caused many onlookers.

Off-line, the betta anchorperson incarnated as "Shark Man" and shuttled through the train stations in eight major cities, including Beijing, Hangzhou, Zhengzhou, Wuhan, Chengdu, Chongqing, Nanjing and Shanghai, and launched a special trip to Spring Festival travel rush with the theme of "8 cities and 8 stations, fighting fish will send you home happily".

During the event, the anchors actively helped the elderly, the sick and the disabled, and the passengers who carried a lot of luggage alone. At Beijing West Railway Station, an old man who was traveling alone got lost. A "Shark Man" found the old man, took the initiative to pack his luggage, sent him into the station entrance, and gave him a Peking Duck at his own expense.

DouYu not only travels on Spring Festival travel rush Road in major cities, but also sends love to every household in remote areas.

In November 2017, Ye, the outdoor anchor of Betta Fish, walked into Cliff Village, Daliangshan, Sichuan with live broadcast tools, bringing living materials to villagers in poor mountainous areas. Since January 2018, the outdoor anchor "Brothers Company" and his party have visited the lonely elderly and left-behind elderly people in Tongjinpu Nursing Home in Zhangjiajie, Hunan Province, and sent pigs and sheep, as well as new year’s goods worth 5,000 yuan. The team of food anchor "Deep Mountain Cafe" went into Ya ‘an mountain area of Sichuan with cooking utensils on their backs to cook for the lonely old people in the mountain … …

Betta’s "Warm Home Road" series of public welfare activities has been going on for two years. Whether it is to help passengers at the train station, to prepare new year’s goods for fellow villagers, to accompany them home, or to go into the mountains and cook a New Year’s Eve dinner for the villagers, the anchors use their personal actions to make the New Year more warm and let the public see the power of live public welfare.

From Guangzhou to Wuhan, from Ya ‘an to Zhangjiajie, DouYu broke the geographical and formal restrictions, allowing anchors to bring public welfare content and behaviors to users. At the same time, due to the real-time nature of the live broadcast, the impact of the live broadcast on the audience is very intuitive. Without editing and design, what the audience sees is real public welfare. This form of public welfare is very realistic, which makes good deeds within reach and attracts the participation and interaction of "water friends".

After the "Warm Home Road" series of public welfare activities are broadcast, "water friends" will spontaneously make menus for the anchor, and will also mail materials for the anchor to help donate. Both the platform for fighting fish, the anchor and the participating audience all played their social value in the activity.

In many years of practice, Betta has opened up new ideas, actively used various resources and organized various forms of public welfare activities. Wherever I went, I left many unforgettable memories.

In April 2017, Betta participated in the live webcast of the first large-scale public welfare activity "Love Miles" in China. "Love Miles" is a strategic cooperation activity between China Children’s and Teenagers’ Foundation and China Overseas Chinese Public Welfare Foundation. The activity covers a total distance of 60,000 kilometers and lasts from the day of self-driving to the end of 2017.

The "One Clothes Good" charity project advocated by this activity will bring 7 million donations and 500,000 clothes donated by two foundations, and pass through 28 provinces and 155 cities and regions in China, driving 200,000 caring public welfare people to pass through, and donating clothes and daily necessities worth 20 million yuan to 100,000 poor children and families along the way.

The charity work in the past year has not only tested the ability of Betta’s online live broadcast service, but also provided theoretical basis and rich experience for the live broadcast industry to cooperate with national charity activities in an all-round way. More importantly, during the event, all the rewards and gifts in the live broadcast room were used for charitable donations. Webcast has narrowed the distance between audience and public welfare. Wan Li’s trip is condensed in a small electronic screen, which makes hundreds of millions of live viewers feel the power of public welfare action.

Since May 2017, DouYu and Guangming. com have jointly launched a large-scale series of live broadcast activities of "To Be Intangible, Respect and Ingenuity". This is the first time that the central media joint live broadcast platform has widely spread intangible cultural heritage through live broadcast.

The elite teams of DouYu and Guangming. com went to 22 live broadcast sites in 14 provinces for 3 months, went deep into the birthplace of intangible cultural heritage, visited nearly 30 inheritors of intangible cultural heritage, and launched 30 interactive live broadcasts of intangible cultural heritage. On July 15th, in Beijing Chang ‘an Hospital of Integrated Traditional Chinese and Western Medicine, the Costa Rican boy Murray experienced the magical acupuncture skills of China for the first time, and he was amazed. On August 2nd, He Daojun, the inheritor of Qingcheng Wushu, and Xian Zongli, the "Chinese Woman King Kong", displayed the traditional China Wushu on Qingcheng Mountain. On August 9th, in Tengchong, Yunnan, Liu Yongzhou, the inheritor of Tengchong Shadow Play, led the children of Liu Jiaban to show the exquisite shadow play production and performance … …

During the live broadcast, Betta gave full play to the characteristics of large platform traffic, strong interaction and flexible expression, which helped the non-legacy get rid of the consistent impression of "high cold" and was understood by the audience, which also stimulated the young audience’s interest in the protection and inheritance of the non-legacy.

Betta platform integrates all-round advantageous resources such as home page recommendation (pc and mobile phone), channel recommendation, WeChat Weibo, and building customized live broadcast room for promotion. The cumulative number of viewers of 30 intangible live broadcasts reached 30 million, and the highest popularity of many live broadcasts exceeded 100,000. Among them, the cumulative number of viewers in woodblock printing workshops reached 462,000, and that in Guqin production workshops reached 580,000.

In addition to joining forces and jointly launching large-scale live broadcast activities, betta anchors also took action to form teams to explore poetry and distance.

In April 2017, several anchors of Betta established the "Self-rescuer Alliance" to advocate the concept of environmental protection with live broadcast.

The anchors of "Self-help Alliance" first came to beijing happy valley to clean the amusement facilities for Happy Valley and clean up the garbage in the playground. In front of the camera, the anchor called on the audience to start from the little things around them and join the environmental protection action together. The "Self-rescuer Alliance" also visited the nature reserves in Inner Mongolia and Linger County, and broadcasted the real face of this barren and water-deficient land, and how people came up with drought-resistant tricks through wisdom and diligence to save themselves.

The anchors’ self-help actions are, on the one hand, to remind the audience to start with small things and contribute to environmental protection, and on the other hand, to show the inseparable relationship between man and nature. Only when the earth’s resources are protected can mankind have a better living environment and development conditions. In the live broadcast, tens of thousands of people watched online at the same time, and the barrage exploded from time to time, and the screen was full of praise and support.

To the north, DouYu entered Inner Mongolia; To the west, Betta entered Xinjiang.

In September 2017, four betta game anchors, Lu Weiliang and others, formed a "Betta Charity Tour" group and went to Gulahama Township, Qira County, Xinjiang to teach. This is a small town located at the northern foot of Kunlun Mountain and the southern edge of Taklimakan Desert. It takes a whole day to drive from here to Urumqi.

The anchors prepared teaching knowledge such as geography, ocean and computer for the children, and also accompanied the children to play football, tug of war and other interesting activities. After class, the anchors visited local poor families, sat around with farmers and helped them with farm work.

At the same time, 860,000 users watched the live broadcast online. The form of "online celebrity anchor+teaching teacher" also aroused strong repercussions, which made more people know about teaching through the live broadcast platform, encouraged everyone to participate in it, and gave more support to children in remote areas.

Liu Xiaodong, Party Secretary of Qira County Education Bureau, said that this activity is of great significance in terms of social contribution, and expressed the hope that we can continue to build such platforms and organize such activities in the future.

In the first half of 2018, Betta continued to March forward on the road of public welfare.

At the beginning of the year, Betta held live events such as "Warm Home Road";

In March 2018, a series of publicity and education activities of "live broadcast+anti-cult" co-organized by DouYu was held in Wuhan, which will last until February 2019;

In May 2018, three betta anchors participated in and broadcast a 50km stampede in Shanghai, and raised 157,030.76 yuan in creative ways on the way. The money was finally donated in full to Shanghai Lianquan Public Welfare Foundation and publicized;

In July 2018, DouYu joined hands with Dream Guardian, a non-profit organization dedicated to helping children suffering from major diseases, and completed his own musical dream for Xiao Yuxi, a 9-year-old hemophilia child, and recorded his original song "Sunshine"; In addition, "the metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was also launched in the hot summer, and the contents were divided into four categories, namely, workers in high temperature, public officials in high temperature, cultural workers in high temperature, and love transmission in high temperature.

Now, Betta is preparing to cooperate with the non-profit organization Silent Planet to launch a "Xingbao Food Line" to help autistic children carry out social integration activities and create a live program to show the daily work and dedication of autistic children and autistic workers. In the end, all the proceeds from the live broadcast will be donated to the Bud Miao Fund of the Beijing Disabled Welfare Foundation, which will be used for the rehabilitation and education of autistic children.

No pains, no gains. From the initial attempt of "live broadcast+public welfare" to actively cooperating with various public welfare organizations or spontaneously organizing public welfare activities, Betting Fish has always been in Do not forget your initiative mind.

At present, the public welfare strategy in the CSR (corporate-social-responsibility) of Betta mainly focuses on the field of children’s public welfare, including children’s education and children’s care. At the same time, it also takes into account the development of public welfare fields such as education, poverty alleviation, medical and health care, and environmental welfare. Because of the younger nature of the betta platform itself, betta will make more efforts in the field of children and help the future generation grow up healthily with its own strength.

In the second half of 2018, Betta tried to create some long-term public welfare activities, and directly funded public welfare projects through the communication and profitability of the live broadcast.

Betta dares to try different kinds of public welfare activities and public welfare forms, hoping to become a leading enterprise in the live broadcast industry to implement CSR, and promote the social responsibility of the whole live broadcast industry, give play to the advantages of "live broadcast+public welfare" and "live broadcast +N" and work hard for social progress.