Bigan, the god of wealth, is a god of wealth in Chinese folk belief, expressing the good wishes of the working people in China to ward off evil spirits and disasters and welcome good fortune. His surname is Biganzi. Bi was born in Ganmoyi (now Weihui, Henan), the second son of Wen Ding, the Shang emperor, and the uncle of Di Xin (Shang Zhouwang), the younger brother of Di Yi.

Bigan was born in the Seventh Sacrifice of Yinwuyi Bingzi (the 4th day of April in the summer calendar in 1125 BC) and died in 1063 BC. He was an important official of the Shang royal family and worshipped Shao Shi (the prime minister). He assisted two emperors all his life. At the age of 20, he assisted Di Yi, the king of Shang, with a high position as a teacher, and Di Xin (Yin Zhou Wang) was entrusted with the orphans.

He assisted Wang Zhongjun, the emperor of Shang Dynasty, in patriotism, pleading for the people and daring to speak out and remonstrate, and was called "an eternal loyal minister". After Zhou Wang dug his heart, he became a careless person because his heart was hollowed out, so he was careless and impartial, and was regarded as the God of Wealth by later generations. He was the first God of Wealth worshipped by the people and widely praised and worshipped by the world.

Di Yi was assisted by Di Xin, who had been in politics for more than 40 years. He advocated reducing taxes and corvees, encouraging the development of agriculture and animal husbandry, advocating smelting and casting, and enriching Qiang Bing. At the end of the Shang Dynasty, Di Xin (Zhou Wang) was tyrannical and dissolute, extorting and extorting money, sighing for the Lord, refusing to remonstrate, not being loyal, fearing death, not being brave, remonstrating, not using it, dying, and being loyal, so he went to the Star Tower to remonstrate for three days.

He asked why he relied on benevolence and righteousness more than he did on dry days, so he relied on anger. He said that I heard that saints have seven minds and believe in everything. Then he killed Bigan and dissected his heart, at the age of 64. After Bigan’s death, Zhou Wang sent someone to Bigan’s home to exterminate his family. There were two pregnant concubines in Bigan’s family, and one was caught and brutally executed.

Bigan’s wife, Chen, managed to escape in order to save the baby in her womb. Soldiers who sympathized with them secretly released her and four handmaids. They left the capital together to sing songs and went to live in seclusion in the mountains. Later, they gave birth to a boy, and now they call this cave "Linmu Cave".

Soldiers in Zhou Wang searched the descendants of Bigan everywhere. When they found them, they asked what the child’s name was. Mrs Bigan lived in the forest, and there was a mountain spring around the forest, so they told the soldiers that the child was called Lin Quan. Later, Zhou Wuwang defeated Zhou Wang, found Mrs Bigan and her children, and named the child Lin Jian, who was the ancestor of Lin.

References:

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[2] Pan Xuequn. Physical examination of middle-aged and elderly women, pelvic B-ultrasound is indispensable. Especially healthy [J].2019, (25)

[3] Yifan. Women’s physical examination items should increase with age. Modern health care [J].2015, (11)

[4] Gwan Chin. Female physical examination, some abnormal don’t panic. Adolescent Health .2018, (10)

[5] official website, Department of Health Management, Southern Hospital of Southern Medical University.

[6] Luo Chen. China Women’s Physical Health Data Report. Health and Nutrition. 11-11, No.6, 2016, 1 page in total.

[7] Over 40 years old, women must check 10 items of physical examination. Medical and Food Reference. No.12, 2017, 40-40, 1 page in total.

[8] What items should be checked in the physical examination of menopausal women. Edited by Yu Chaoqin. Climacteric problems [M]. 2016

[9] Xiang Ruixi, Yin Yugang. The importance of female physical examination. Farewell to aging-self-test and self-treatment [M]. 2014

[10] Cheng Li. Investigation on menopause-related knowledge, behavior and needs of women with health examination. Chinese and foreign medical research. 2017-08-15.

[11] Chen Menglan. To explore the psychological and physical examination needs of middle-aged women. Practical Electronic Journal of Gynecology and Endocrinology .2019-06-28

Source: Fashion Headline Network

The commercial potential and consumption power of 12 cities in China have developed to a point that cannot be ignored, and they must be analyzed, compared and re-examined.

Author | Drizzie

Although China is the pillar market of the current global fashion industry, which has contributed to the growth dividend in the past five years, there are still a lot of uncultivated land here.

When e-commerce platforms such as Pinduoduo entered the mainstream competition track with the sinking market consumption power, luxury fashion groups began to re-understand and deeply understand the special market form of China, and attached importance to the purchasing power of the middle class in markets outside the first-tier cities.

On the other hand, in the past ten years, the vast majority of fashion brands have captured the four first-tier consumer cities of "North, Guangzhou and Shenzhen", and their market roles have been basically established.

It is the general trend for some head brands to transform the brand recognition gained in China in the past few years into actual market share, improve profit margins and achieve a smooth soft landing, and expand the sinking market.

Kering real estate director Sergi Villar said last year that five luxury brands under the Group will open 14 new stores in six cities in China, Shanghai, Dalian, Kunming, Wuhan, Shenyang and Wuxi, all of which are new first-tier or second-tier cities except Shanghai. This move is considered by the industry as a signal that leading luxury enterprises are sinking their channels.

So the question now is, what other cities in China have the potential for fashion business? In order to do a good job in the next expansion, the brand must first really understand China, a vast, densely populated, culturally diverse and complex market.

According to the Fashion Business News, Vogue Business in China, a fashion industry media owned by Condé Nast China, will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry. In cooperation with consulting firm EY Parthenon, this report conducted in-depth desk research and data analysis on 12 cities in China in the first issue of the 2020 edition of the New Fashion Capital Index Report.

Vogue Business in China will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry.

Different from the general comprehensive ranking of new first-tier cities in some previous reports, this report makes a more specific comparison and analysis of urban fashion power. The report divides the new fashion capital index into five first-level dimensions, namely, fashion consumption power, fashion business potential, fashion cultural charm, fashion innovation talent and fashion development power, which provides quantitative standards for consumers and industry professionals to feel about these cities.

This dimension division will help industry professionals to identify the differences between Chengdu, Nanjing and Hangzhou, and provide reference for industry practitioners to formulate future business development strategies and expansion paths.

Vogue Business in China will also hold a summit for the release of the 2020 "New Fashion Capital Index Report", initiated by Bao Yimin, editorial director of Vogue Business in China, and discuss with industry experts, business and cultural leaders how the city can achieve new breakthroughs.

It is worth noting that the summit will also be located in Chengdu, and guests will be invited to discuss in depth the lessons of Chengdu’s fashion development.

▌ Cultural power is the background color of fashion cities.

Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.

This city has become one of the most fashionable young people’s gathering places in China. With the help of street shooting and social media, it shows the dress style of young people in China. They can accept very diverse brands, not just big brands.

In addition to dress, the lifestyle of young people in Chengdu is actually very diverse, including rich nightlife, food, rap music, etc. They are open-minded about enjoyment and self-display. This also causes them to be very decisive when shopping, pay attention to decoration and self-expression, and their aesthetics are romantic.

Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.

In contrast, although cities such as Shenyang and Dalian have strong consumption power, they may be second only to Chengdu and Hangzhou in the whole country, but their fashion and cultural power is short-board. Bao Yimin told WeChat WeChat official account LADYMAX, "What they lack is a fashionable and cultural environment, and cultural activities are relatively scarce. If you go to Dalian today, consumers will find that the most famous shopping center in Dalian is actually very similar to Beijing SKP or Shanghai Henglong, and the excavation of fashion culture in this city will be relatively small. "

He believes that although everyone knows that Chengdu is a very interesting, famous and consuming city, they seldom realize that it is not only unilaterally strong, but also has strong comprehensive strength, and the overall development, especially the development of young and cool culture, is very leading.

"Because Chengdu has a very unique culture, it has also attracted the attention of many big brands. For example, Chanel will hold a show and regard Chengdu as the first important entry point. Therefore, the combination of consumption and culture makes Chengdu a very attractive city, at least for fashion. "

In fact, the consumption power of many cities in China is very strong, otherwise it is impossible to contribute at least 30% of the consumption power to the sales of luxury goods in the world. However, consumption itself is not the main reason for the future fashion capital. China’s strong economy will naturally lead to strong consumption.

The real fashion cultural power represents everyone’s living standard and high sensitivity to fashion, which is embodied in cultural and creative industries, fashion weeks, art galleries, cafes, etc. The growth of these cultures will make the city lively and interesting.

To this end, the New Fashion Capital Index Report also gives 30% weight to fashion culture in five dimensions, which is heavier than other projects. Fashion consumption power is a "hard" number, while fashion culture is the background color and the depth of development. When the consumption power has increased to a certain extent, the importance of cultivating fashion culture has begun to be emphasized.

Bao Yimin also admitted that one of the biggest breakthroughs in the report is to digitize fashion culture, which is very abstract and emotional, so how to digitize and score abstract and emotional fashion culture is the key issue. Therefore, this report analyzes the cultural activities such as cafes and bars in each city and the local government’s measures to promote fashion. "This is to see where the roots of fashion culture are, and we have to dig deeper."

In addition to quantitative analysis, the New Fashion Capital Index Report also conducted in-depth interviews with two or three local opinion leaders and experts in 12 cities, and conducted research on fashion hot spots in different cities, supplementing the content of qualitative research.

Another thing worth mentioning is "the power of fashion development". "Fashion development power" involves the government’s support for the fashion industry, the city’s own scientific and technological level and capital strength.

"The development of the city needs the support of the government, so the report will give a score on how much the local government uses in the development of the fashion industry, that is to say, how much money it spent, what kind of fashion culture-related exhibitions it sponsored or held, and how many local art galleries or forums they participated in. This dimension was not available before (in many reports), and government participation can indeed be digitized because its behavior is open. "

If the government’s development plan includes training creative talents such as fashion designers, opening pop-up shop or holding forums, it can make every local fashion culture grow and the attractiveness of the city will be qualitatively improved.

Chengdu and Hangzhou are attractive to the surrounding cities, which leads to the further improvement of urban consumption power and the formation of a positive cycle. Data show that during the Eleventh Golden Week, Chengdu became one of the most popular tourist destination cities, receiving a total of 20.17 million tourists, up 32.7% year-on-year. The average daily passenger flow of Chengdu shopping malls approached the 40,000 mark, up 33.5% from the previous week.

In this dimension, Wuhan is also a special role. Wuhan was originally a very young city belonging to students, but under the government policy bonus after the epidemic, Wuhan’s fashion potential may accelerate.

Wuhan is a very young city that belongs to students, and it will also benefit from the government’s policy dividend after the epidemic.

A very high proportion of young people in this city are the basis of fashion development, and they are also the consumer groups pursued by the global fashion industry today. Bao Yimin explained that, first, students account for a large proportion in Wuhan’s population structure, which leads to a great relationship between the popularity of brands in Wuhan and what students can consume and may like. When the student population is at least more than half, Wuhan can basically be regarded as a university town, so students’ market reaction can clearly reflect what brand is suitable for college students, or what brand college students are chasing.

▌ The next step in the north, Guangzhou and Shenzhen.

While some cities are rising, Bao Yimin is also optimistic about the next step of going north, Guangzhou and Shenzhen. He thinks that there is actually a second wave of middle class demand rising in China’s consumption. With the rise of new cities, the four cities of Guangzhou, Guangzhou and Shenzhen will still play a very important role.

If we refer to Milan, Tokyo, new york and Paris as the first-class cities of fashion capital, their development is mostly due to their important roles, such as Fashion Week. Big cities still have the greatest media and population attraction, and they will always play the role of "boss". At least next year, the whole world will be watching the contribution of local consumption in China to fashion development, so the potential of Guangzhou, Guangzhou and Shenzhen will not be weakened in two or three years.

Fashion is a constant pursuit of new industries, and brands certainly hope to find new markets outside the North, Guangzhou and Shenzhen, and these 12 cities offer more possibilities. Bao Yimin predicted that if life can’t return to normal next year, the future global fashion week will probably be released from China. For the sake of uniqueness, brands may not choose to go to the north, Guangzhou and Shenzhen, so the new fashion capital will gradually be favored by international brands.

Cities such as Hangzhou, Nanjing, Shenyang and Xi ‘an are providing China with more possibilities for the development of fashion industry.

The 12 cities in this report only selected representative cities in various regions of the country to conduct a sample survey, sketching the general appearance of the current domestic urban fashion development, which does not mean that the report has given a closed definition for the fashion capital of China. In view of the fashion development of more different ladder cities, Vogue Business in China plans to launch a city report every year from this year to track and investigate the progress of China’s urban fashion development.

About what is culture, my favorite answer is a four-sentence summary by writer Liang Xiaosheng:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

01

May Day was brushed aside by the Liu Shishi incident.

Judy, a flight attendant, told an interesting story about Liu Shishi at the Weibo.

Judy often meets all kinds of big coffee and stars because she is a flight attendant and serves on the plane. But none of these big coffees and stars left a deep impression on her. Until a few days ago, she met Liu Shishi.

On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once: "In the past, all the guests in the first class rolled up their quilts and left under their feet. I didn’t expect the poems to be neatly stacked. I was so touched." 」

People who fly first class are usually people of great status, but you see, there are so few people who fold quilts.Once in a while, the stewardess will be moved for a long time.

02

On May Day, I met a wandering singer when I was shopping with my mother.

After listening to a song, I went over and threw five yuan change into the hat.

But then, my mother’s behavior surprised me. She went to the hat, crouched down slowly, gently put two coins in the hat, and nodded to the wandering singer with a smile.

My mother didn’t read much. But this moment: I really lost her too much.

Comparing these things, I think of a sentence from Bai Yansong:

"Whether a person has a culture or not does not depend on how high his educational background is. People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated. 」

Reading a lot of books, having a high diploma, and having education are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel. Halfway through the meal, the waiter served a special dish, and the boss said politely, "thank you, we don’t need any more dishes." 」

The waiter explained, "This dish is free. The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste. After the meal, the boss wrapped the leftovers.

On the way back to the company, the boss drove slowly, as if looking at something. When Wu Xiao Xian was wondering, the boss stopped the car, picked up the packed food, got off the bus and walked over to a beggar, and handed it over with his hands.

What is culture? This is culture.

Culture is self-cultivation rooted in the heart.

04

I read a story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia.

Every time you cast a net, you always get something. But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why did you throw it back?" The Chinese replied, "Only fish and shrimp that meet the specified size can be caught. 」

His nephew said, "You are far away on the high seas, and no one can care about you."? The Chinese smiled faintly: "Not everything needs to be reminded and urged by others! 」

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is that freedom is to let yourself do what you want freely. But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep History", which presents the fact that the United States is not only the freest country in the world, but also the least free country in the world.

On one occasion, he accompanied his friends from China to visit the Grand Canyon of the United States.

My friend picked up the coke can and wanted to throw it into the grand canyon: "What a pity not to do something in such a deep canyon! Linda was shocked and quickly stopped: "This is illegal. "The world’s freest America, in fact, is full of freedom:

It is illegal to hold an open bottle in the street.

It is illegal for parents to slap their children when they cry.

Even telling dirty jokes in the office is illegal.

….. Many people in China don’t understand why the United States has so many constraints. In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said, "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. 」

What is culture? This is culture. Culture is freedom based on constraints.

06

There was once a wise man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, which are dangerous!" In this way, people who pick up garbage won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.

You ask me what is culture? This is culture. Culture is kindness for others.

When you go to the toilet, think of the next person who goes to the toilet.

When throwing garbage, think of the next garbage collector.

……No matter what you do, you must think of the next person.

07

Xia Yan, a dramatist, was in great pain before he died. The secretary said, "I’ll call the doctor. "Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty," No, please. Then he passed out and never woke up.

"Not call, please. "Xia Lao changed a word, but moved a building.

Do you know how Liang Qichao died?

He died in a medical accident at Union Medical College Hospital: the doctor cut the left kidney that should have been removed into the right kidney.

Before he died, Liang Qichao did not curse the doctor, but told his family: "Never tell the media or publish it. The people have just begun to believe in western medicine, and if they know about me, they will inevitably retreat. 」

Xia Lao Liang Lao is the truly literate person.A true cultural person should have four qualities:

Cultivation rooted in the heart; Consciousness without reminding; Freedom based on constraints; Kindness for others.

Think about how often we can have conscious introspection without being reminded by others, and we can think of and help others as much as possible.

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As a badminton enthusiast, what other brands do you know besides Unix, VICTOR and Li Ning? Today, let’s learn about badminton brands around the world with Aiyuke Xiaobian. Some of them may be the first time for many people, so it is recommended to collect them!

I. Malaysia

Although Malaysians are crazy about badminton, the Japanese brand Yonex still has the highest brand influence, and Malaysian local brands mainly include Huili, Yapai, Pod and YANG YANG.

After the Tokyo Olympics, Huili sponsored Wu Jialang, the top ten player in the world. He used VERSION2 and entered the China market in 2020. Yapai once sponsored Li Xuanyi, a Korean veteran, and in 2014 tailored the apacs LHI series rackets for him; Protech’s brand spokesperson is Zhang Weifeng, who is familiar to everyone; YANG YANG is a brand founded by YANG YANG, a player from China, which is popular in Southeast Asia. Daren Liew once endorsed Yang Yang.

Second, Britain

As the birthplace of badminton, Britain has many badminton brands. Carlton was founded in 1946, and plastic badminton ranks first in global sales, but its products are mainly at the low end. Danish men’s singles player Witting Haas once endorsed Carlton. Founded in 1928, Yashilong is one of the most qualified badminton brands in the world. Later, it cooperated with China Company and entered the China market. The badminton No.3, No.4, No.5, No.6 and No.7 produced by Yashilong has become one of the first choices for fans to play.

Wesson trademark was first registered in Britain, but strictly speaking, it is a China brand. The best-selling badminton rackets include Kirin 80, Blade 7000, Jinghong 7 and Dragon Shadow. Deng Lupu is very famous in the fields of tennis, squash and golf. With its advanced technology and strong strength in rackets, he later began to set foot in badminton supplies.

Yehlex is a badminton brand registered in Britain by people from Taiwan Province, China.

Third, Germany

Adidas is the most famous sports brand in Germany. Founded in 1949, Adidas is a very famous sports brand in the world. In recent years, it has started to set foot in the badminton industry. Although it is aimed at low-end users, the designs of sneakers and rackets are still very beautiful.

Suopai SOTX originated in Germany, and entered Chinese mainland and Hongkong to explore the badminton market in 2002. What impressed me most was the Aegis badminton racket launched by Suopai, which attracted a large number of fans with its excellent offensive performance and cool all-plating appearance. Oliver, founded in 1936, was first famous for his squash equipment. Since he entered the China market in 2002, he has been deeply loved by the majority of golfers with low prices and a wide variety of entry-level badminton rackets, but now it is very small.

Talbot-Torro are two badminton brands. Talbot was founded by former British badminton player Derek Talbot in the 1980s, and was later acquired by Torro brand.

Fourth, Japan

There are many famous badminton brands in Japan. Unix, founded in 1946, is the best-selling and most famous badminton brand in the world, and has an unshakable king position in the badminton racket and badminton shoes market. Its series of rackets, such as bow and arrow, NR, double-edged, VT, Jiguang and Tianqi, have almost led the revolution of badminton racket in the world. At present, it has sponsored many world-class stars such as Lin Dan, Li Zongwei, Arceloró n and Ma Lin, as well as many national teams such as China, Japan, South Korea and Malaysia, and also sponsored many world-class events such as the Japan Open and the All England Tournament, as well as various amateur events.

Gaoshen was founded in 1951. At first, it produced and sold synthetic fiber fishing lines, cables, fishing nets, etc. Later, it expanded its business and began to produce badminton rackets. The industry is famous for its ball lines. Gaoshen is a company that once loved playing black technology on badminton rackets. Yawen pole, (inner) conical pole, octagonal pole and oval racket frame give Gosen a unique feel, which also causes people to have different opinions on Gao Shen. At present, there are mainly the following series of high-god rackets available in the market: Roots/ Stem Power, Ryoga/ Overriding, MiracleLight/ Miracle Light, Gungnir/ Eternal Gun, etc.

Founded in 1906, Mizuno is the largest manufacturer of sporting goods and sportswear in Japan. Mizuno has sponsored badminton players such as Ashan/Hendra and Aohara Hope. Xunfeng brand was founded in Japan in 2001, and later entered the domestic market, dedicated to the production of cost-effective badminton products.

Yasushi is a world-famous brand of running shoes founded by Yasushiro in Oni Tsuka, Japan. Yasushi has always been relatively low-key, but at the same time it has many loyal supporters. The price of the top jogging shoes he launched is generally more than 1,000 yuan. Arthur has a good reputation in indoor sports shoes. In recent years, Arthur began to enter the badminton market and launched a number of series of professional badminton shoes.

V. United States

Wilson, founded in 1913, is the most famous tennis racket brand in the international market, but he also owns badminton rackets. Prince is a tennis brand established in the United States, which also produces badminton rackets, but it is relatively small in the field of badminton.

Aoshiwei Ashaway has a history of nearly 200 years. It is an American brand founded in 1824. They first made fishing lines. In 1949, they began to make badminton racket lines. In 2009, it was said that the thinnest badminton racket line ever was launched.

VI. France

The famous badminton brands in France are Burberry and Decathlon. Baibaoli is a famous tennis brand, which was founded in France in 1875. Later, it began to set foot in badminton. Nelson, the former top ten mixed doubles player in the world, used Baibaoli racket, and Kentai, the Japanese mixed doubles player, also used Baibaoli. Decathlon is a world-famous shopping mall for sporting goods. They also have their own brand of badminton rackets, which have been evaluated by Aiyuke APP.

VII. Denmark

FZ FORZA is the largest badminton brand in Denmark. In 1990, Mark Christensen, a bronze medalist in the All England and World Championships, founded FZ FORZA, and its headquarters is located in Slyu, brenner, northern Denmark. In 1996, FZ FORZA was awarded the title of the first brand in Denmark. FZ also enjoys a high reputation among top players. Danish men’s singles player antonsen and women’s singles player Mia have all endorsed the FZ brand.

Eight, China

As the largest badminton market in the world, there are many badminton brands in China. Due to the limitation of space, this article only lists some well-known brands.

Li Ning Company is a sporting goods company founded by Li Ning, a well-known "Prince of gymnastics" in China in 1990. In 2009, Li Ning officially signed a contract with the China Badminton Team, which opened the way for Li Ning’s badminton to take off, and also sponsored many world-class badminton events such as the China Open.

VICTOR (Victory) is a brand in Taiwan Province, China, which has sponsored Danish and other national teams, as well as many World Badminton Federation competitions. In the early days, it focused on low-end rackets with high cost performance.

Kaisheng fans have the most contact with TSF series classic rackets named after Tang Xianhu, F9 rackets used by Fu Haifeng and C7 rackets used by Cai Yun. Kaisheng was founded in 1991, and its brand name comes from the sportsmanship of fighting bravely to win the championship, which means that China badminton players will wave Kaisheng’s racket, sing triumphantly and be invincible. Kaisheng Badminton was acquired by Li Ning in 2009, and now it is a brand owned by Li Ning, and serves as the equipment sponsor of the national youth team.

Boli, founded in 1982, is a Taiwan Province enterprise that manufactures carbon fiber tennis rackets, squash rackets, badminton rackets and other sports equipment. Boli’s classic racket series is very popular among amateur golfers, and the 1982 racket series is one of the outstanding masterpieces.

Kawasaki brand was founded in Japan in 1896 and began to set foot in tennis badminton in 1915. As early as 1973, Kawasaki made the first carbon racket in the world, which also marked the formal entry of this badminton equipment into the carbon age. Kawasaki was acquired by China enterprises in 2008. Kawasaki is famous for its high cost performance. Li Mao’s signature spear series, Spider-Man series and other rackets have high popularity among amateur fans.