How does SHEIN break the monopoly pattern of international fashion brands with flexible supply chain?

In the global fashion industry, fierce market competition and the increasingly diversified needs of consumers are constantly reshaping the pattern of the industry. European and American markets have been dominated by international brands for a long time, and the entry threshold and challenges of China brands are self-evident. However, in a few decades, SHEIN has sprung up suddenly. With its unique business model and subversive supply chain management, it has successfully broken the monopoly position of international brands in Europe and the United States and become a unicorn brand in the fashion field.

So the question is, how did SHEIN do it?

In fact, hundreds of years of foreign commercial culture and fashion culture have spawned a series of foreign brands that have existed for decades, and they have certain first-Mover advantages compared with domestic brands in terms of technical details and product quality. However, this long-term accumulation has also led to the relative complexity and inflexibility of its organizational structure and operation mode, which is often called "cumbersome".

"Clumsy" is actually relative. Take Zara as an example, although it has shown the characteristics of efficient operation in many aspects. For example, it adopts SPA mode, characterized by high turnover rate and high profit rate, and captures the trend information from physical stores, fashion magazines, fashion shows and other channels and quickly transforms it into design inspiration. Nevertheless, Zara still represents a mature and large-scale industry model, and there is still room for further improvement in flexibility and rapid response.

Compared with traditional fashion brands, the operation mode displayed by SHEIN presents a completely different style. Because sales are entirely based on online retail, real-time feedback of information is more direct and efficient. In the production process of ordering, the small order adopted by SHEIN can be more sensitive. Usually, 100-200 products are produced on a small scale and put into the market for testing. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended. And ZARA’s first order should be at least 500-1000 pieces.

SHEIN also actively uses its own technological advantages and experience to promote the transformation and upgrading of traditional industries such as clothing manufacturing. Due to the flexible supply chain mode of on-demand production, the whole link is upgraded from front-end fashion trend, design and development, manufacturing, warehousing and logistics, which brings about the improvement of the whole efficiency.

Before cooperating with SHEIN, most of these factories did not have the ability of systematization and intelligence, and most of them relied on manual work, Excel, mail and other traditional ways to arrange production, which was very inefficient and did not have competitive advantages in the industry. However, after cooperating with SHEIN, they completed the transformation into a digital factory with full chain digitalization, which greatly reduced the waste of materials and the waiting time of workers. Based on demand supply, the inventory rate of brands can be reduced to low single digits, while the average unsold inventory level of other brands in the industry is 30%.

SHEIN, a technology-driven flexible on-demand supply chain, not only improves industrial efficiency, reduces waste, but also helps to protect the environment. At the same time, due to the cost reduction caused by waste reduction and efficiency improvement, brands can give back 100% of these values to end consumers, share the created value with consumers, and greatly reduce the sales price of goods.

This "small order and quick response" model gives SHEIN a significant advantage, which is reflected in higher commodity turnover rate and finer inventory management. It enables SHEIN to more accurately test and quickly capture the explosive potential styles in the market, while almost avoiding the risk of excessive inventory. In the view of Boston Consulting Group, this agility of on-demand fashion has become the source of competitive advantage in the fashion industry, and the agile supply chain model represented by SHEIN has become an irresistible trend of the industry, which is gradually changing the rules of the game of the global fashion industry and leading the industry to develop in a more efficient and sustainable direction.

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26 Spring Festival travel rush never missed the last Spring Festival travel rush of the old captain who only had a reunion dinner with his family once.

This year, Li Jing, the captain of Chongqing Airlines, welcomed his "last Spring Festival travel rush".
After flying for 42 years, he has accumulated 24,277 hours of safe flight and 10,568 ups and downs. A string of figures is full of his love for the blue sky.
He was awarded the third class in flight safety, and was also the teacher of Zhai Zhigang, the first person in China spacewalk … Behind these honors, there was a vacancy in the reunion dinner table on New Year’s Eve.
But in his eyes, it is worthwhile to watch more people go home safely.
"The First Man in China’s Space Walk" was his student.
Li Jing, a 59-year-old veteran pilot, has 42 years of flying experience, accumulated 24,277 hours of safe flight, 10,568 landings and 730 hours of simulator mission. This year is his last Spring Festival travel rush, and he will officially retire in May.
As a civil aviation official, Li Jing can be said to have witnessed the development of civil aviation in China.
He dreamed of flying since he was a child. In order to pursue his dream, he entered the No.2 Air Pre-school College at the age of 18, and then entered the No.2 Air Pre-school Flight Academy through layer-by-layer selection. At the age of 31, he went to the No.17 Aviation Division to teach six, five and six aircraft. Zhai Zhigang, the "first person to walk in space in China", was his student.
After the Air Force retired in 1993, she worked as a civil aviation pilot. In 2009, she joined Chongqing Airlines. During her flight career, Li Jing experienced various types of aircraft upgrades. During his service in the army, he flew over the sixth, fifth and sixth junior high schools. After he was discharged from the army and worked as a civil aviation pilot, he began to fly Yun -7, McDonnell Douglas MD-82 and now Airbus 320.
"At that time, flying was a very foreign thing, and there were only a few people who could afford to fly." Li Jingxiao said that the earliest Yun -7 had only 46 seats, and there were more than 100 seats in McDonnell Douglas MD-82, and there were not many passengers in Spring Festival travel rush. Now, with the economic development and the improvement of people’s living standards, flying has become a very common thing. Nowadays, there are more and more aircraft types, and the facilities and equipment on board are getting better and better.
Twenty-six Spring Festival travel rush only had a reunion dinner with their families once.
Li Jing’s wife and children are civil aviation people, so they usually spend less time together. In his memory, in 26 Spring Festival travel rush, he had a reunion dinner with his family only once on New Year’s Eve.
He is never absent from Spring Festival travel rush every year, and every flight experience is vivid in his mind.
He still remembers that when flying a flight from Dalian to Chengdu in 1998, a passenger suddenly fainted due to physical discomfort. After seeking medical treatment in the cabin, he decisively returned to Taiyuan for medical treatment, so that the passengers turned the corner.
In 2007, on the flight from Beijing to Chengdu, the plane just took off and encountered an unexpected situation. In the absence of instructions on descent and location, he relied on experience and manual operation to let 150 passengers return safely.
Because of her exquisite flying skills and serious and responsible work, Li Jing has successively performed many special flying tasks such as complex routes, military transportation and urgent charter flights.
"As a civil aviation person, it is common for us not to go home for the New Year, and we are used to it." Li Jing said it lightly, but it contained a love for the cause.
Meticulous work, flying for 42 years, zero mistakes
"Pass it on with your own strength and help each other with your own strength." As a flight instructor, Li Jing also perfectly explains what it means to be a teacher. Attend meetings and trainings on time, treat work strictly, and be realistic.
"I have been flying for 42 years without a mistake, which is very admirable." Jin Hongzhi, the captain who has been working with him for a long time, said that Captain Li Jing taught him what he had learned without reservation, which saved him a lot of detours in his study.
On February 3rd, Li Jing ushered in the first flying flight in Spring Festival travel rush this year, Chongqing-Hengyang-Fuzhou OQ2351. At 13:20 pm, the crew held a flight preparation meeting as usual, looked at the weather data, flight route and other information on the day of the flight, and made advance plans for possible problems during the flight before taking off.
Li Jing has held countless preparatory meetings like this over the years, but he still treats each meeting meticulously.
After the meeting, the crew members go to the physical examination room for physical examination, which is an essential link for each pilot before boarding the plane. By measuring blood pressure and alcohol content, they ensure that they are in the best mental state, and then everyone receives protective materials and goes to the airport for pre-flight preparation.
At the apron, Li Jing went around the plane to check the fuel tank, rotor, tail, engine air intake, landing gear and other parts. After finishing the engine room inspection, she waited for the passengers to board the plane and prepare for takeoff.
At 15:05, with the roar of the engine and the fading horizon, flight OQ2351 left the ground and rushed into the sky …
Although this is Li Jing’s last Spring Festival travel rush, he said that even if he retires, his love for aviation will never diminish.
Upstream News chongqing morning post Reporter Li Jing Photography Gan Xiayi
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Beauty of chongqing wants a high-profile response from the unspoken rule Zhang Yimou? (figure)


Yiyi posted photos on the Internet.



Yiyi posted photos on the Internet.



Yiyi posted photos on the Internet.



Yiyi posted photos on the Internet.


  Excerpts from Yiyi’s blog:


  First, the hidden rules


  If one day Zhang Yimou suddenly wants to hide me, I think I will go without saying anything! Maybe, I can go to Hollywood for decades. God ~ Give me a hidden rule when I have to, but only if you keep your word, I don’t want to be Yu Zhang!


  Second, the sex scandal


  Women can also use men to succeed in the upper position. For example, I took nude photos, but I don’t know where to send them. If John Woo says, call me to take Red Cliff 2. The premise is to send nude photos, I must send them! Is there a master planner who can teach me how to send it so that I can become popular?


  Third, selling privacy


  I really want to find someone to give me a lot of money, and then I’ll make myself beautiful! To be the first beauty in China, after all, I think I still have this foundation, and then the privacy is absolutely red!


  Fourth, the mouth is crazy.


  You can learn from Sister Furong’s madness, and you can learn from Lan Dong and mean girls’s nonsense, and your popularity will definitely rise. In fact, I also want to say that I want to find a boss to support me, give me money, give me a car, give me a house, I will give you health and give you happiness! Has anyone come to sign up? Finally, I just want to say that a good planner is the most important thing. I want to find a planner, and we will plan it well. Then I will go up and you will follow me. To succeed is to do whatever it takes, which has nothing to do with spiritual beauty!


  Follow-up blog:


  On June 1st, we will do what we want to do in this limited life, and those who leave regrets in life are stupid people. He’s a walking corpse.


  Today, June 12th, I found myself on the home page. I was surprised, hehe! I think this propaganda method is really good, and the click of blog has increased at once!


  On June 13th, we only try our best to achieve everything when we are young. The first person to eat grapes is the strong one, that is, the winner. If you lose, if you can’t eat grapes, you will always be a frog in the well.


  I was completely demonized by you on June 14th, so those bosses left me messages. Should I thank you? My mailbox is full of all kinds of adoption conditions. I don’t know if some of these people also scolded me on the blog and pretended to be good people to support me there.

Editor: Zhang Renhe

A probe into the "nightlife" after work of Fuxing of China EMU

A probe into the "nightlife" after work of Fuxing of China EMU

  After the "Fuxing" was put into storage, the first process was cleaning. The picture shows the staff taking a bath for the Fuxing. Photo by Sun Guangzhe

  On June 26th, 2017, Fuxing, the EMU train with the highest speed in China, was officially put into operation, which opened the new speed of China high-speed railway. On the eve of the Spring Festival, the reporter from Zhongxin. com came to the operation office of Jinan East EMU in Shandong to visit the "nightlife" of Fuxing after work.

  "Good traction rod, good air duct and good axle … …” In the maintenance depot, Wang Xiao, the foreman of the special maintenance team of Jinan East EMU, is leading more than 10 colleagues to do a "physical examination" for a train of Fuxing, which just got off work.

  The picture shows the EMU warehousing. Holding professional lighting and video equipment, the staff crouched on both sides of the car for a series of procedures such as watching, smelling and listening. Sha Jianlong photo

  The "Fuxing" that is being "physically examined" has 16 carriages, which are parked on the trench track about 2 meters deep. The maintenance personnel are located in the front, sides, roof, under and inside the car for operations.

  Wendy Wang told reporters that "Fuxing" must pass the tread diagnosis and pantograph detection before entering the maintenance depot. Just like CT, infrared detection equipment conducts all-round detection on the tread of the wheelset and the high-voltage power receiving equipment at the top of the train, and transmits the monitoring data to the professional computer for "expert consultation".

  "After warehousing, the first process is cleaning." Wendy Wang said that after the power failure and bow lowering of the EMU, the special car wash liquid for the EMU was sprayed from the water outlet, and the professional "SPA masseur" beside the track was "Fuxing" and "taking a bath". Under normal circumstances, EMUs should be disinfected and cleaned by outdoor automatic washing machine before entering the warehouse. However, due to the cold weather in winter, the cleaning work must be carried out indoors by professionals to prevent the EMU from catching a cold.

  After cleaning, professional "doctors" will start a "full physical examination" of the EMU. According to the technical regulations and technological requirements, Harmony and Fuxing should enter the motor depot every 4,400 kilometers or 48 hours and every 6,000 kilometers or 48 hours for first-class operation and maintenance.

  "To ensure that ‘ Fuxing ’ The motor train runs at a high speed and smoothly, and every bolt and every part of the train must be accurate. " Xu Qingji, the "post-90s" ground mechanic of Jinan East EMU Operation Institute, is a member of the maintenance team, having repaired CRH2, 5, 380A, B and other vehicles. He told reporters that if problems are found during maintenance, they need to call superiors through real-time intercom equipment for diagnosis and maintenance.

  "Fuxing" is an independent research and development emu with independent intellectual property rights in combination with China’s application needs, which is more perfect and superior than the emu models that it overhauled before. Xu Qingji said that it unified the operation interfaces, passenger pages and operation modes of different OEMs, and also completely unified all interfaces and parts, established a brand-new China high-speed train standard system, and realized mutual standby, reconnection, rescue and hot standby of trains.

  In addition to the overhaul of the running gear, traction, braking, pantograph and in-vehicle facilities of Fuxing, its "brain" — — The maintenance of "ATP" system is particularly important. According to Wang Weina, chief of the ATP analysis work area of Jinan East EMU, the ATP system on board the high-speed rail is equivalent to a "black box", which is not only a monitoring system, but also records the running status of the high-speed rail in real time and transmits it to the monitor. It is also a traffic control system, which can command the safe operation of vehicles according to the track information ahead.

  Wang Weina said that when overhauling, professionals should clean up the dirt on the transponder of vehicle-mounted equipment to ensure that the transponder responsible for receiving and sending information is always in good working condition. "After ensuring that all equipment and facilities are kept in normal condition, the train can be put into operation."

  "Although the work is hard, I am very proud whenever I see a train of EMUs running normally after team maintenance." During the period of Spring Festival travel rush, the professional "doctors" of Fuxing will still stick to their posts and "escort" people’s travel. (End)

  Author Sha Jianlong

"I saw Uncle Deng’s cooking." In 1972, I spent the New Year at Deng Xiaoping’s home.

     





    In 1972, I visited Deng Xiaoping in Nanchang, Jiangxi, and spent an unforgettable New Year at Deng Xiaoping’s home. Deng Xiaoping’s cooking skills, Zhuo Lin’s enthusiasm, and his friendship with Deng Lin’s brother and sister all remain fresh in my memory.


    Visiting relatives in Nanchang on New Year’s Day


    On the eve of New Year’s Day in 1972, my sisters Da Rong and Er Rong went to Nanchang from Linchuan County, Jiangxi Province to visit Uncle Deng Xiaoping. I remember that it was a cold winter. There was a layer of mist on the boundless Ganjiang River, and no ship was seen. The distant mountains were gray, and the vegetation along the river was withered and trembling in the cold wind. We came to the guest house of the provincial party Committee by the Ganjiang River, which is the designated meeting place.


    It is said that after Deng Bobo and his family came to Jiangxi, they lived in a small building of Nanchang Infantry School. There was no heating or hot water in the building. When they wanted to take a bath, the old man had to boil the bath water downstairs and carry it to the bathroom upstairs in buckets, which was inconvenient. Moreover, it was easy for the old man to catch a cold when taking a bath in winter. This problem dragged on for a long time. When Huang Zhizhen, a former veteran cadre of Jiangxi Provincial Party Committee, learned about it, he made arrangements for Deng Bobo’s family to take a hot bath in the provincial party committee guest house every weekend. When I came to the guest house, Uncle Deng Xiaoping’s family happened to take a bath here.


    In the living room on the second floor of the hostel, we first met Aunt Zhuo Lin, Deng Lin and Mao Mao, who had just taken a bath and were combing their hair. Uncle Deng asked them to wash first and then wash themselves. When I saw Aunt Zhuo Lin, my sister and I were filled with emotion and tears. Aunt Zhuo Lin and my mother Xiao Li were good friends during the Yan ‘an period, and they had a lot of contacts. Uncle Deng came out of the shower and was very happy to see us coming. Perhaps it was because he had just taken a shower and his face was flushed and radiant. He speaks Sichuan dialect, and we also speak Sichuan dialect, because we grew up in Chengdu and have a local accent. Visiting Uncle Deng has always been our wish. Our family has a good relationship with Uncle Deng’s family, and their children grew up together. First, we reported to Liu Junxiu, deputy director of Jiangxi Revolutionary Committee, who worked in the Jinsui Military Region with my father Li Jingquan during the War of Resistance against Japan period. Our wish was realized through the contact between Uncle Liu and Uncle Deng’s family.


    Uncle Deng asked about our work and life with concern. I told him that my sister and I came to Jiangxi in 1969 and settled down in my father’s hometown, Linchuan County, to work as farmers, relying entirely on earning work points to support ourselves. Speaking of which, my sister and I took out two fish brought from our hometown, which were caught by the villagers from our pond, and some eggs saved. I told Uncle Deng that these are all fruits of labor. Please accept them for the whole family to taste. Seeing that it was getting late, we were ready to leave. On hearing this, Uncle Deng immediately said, "Don’t go today, come to our house for a few days."


    Chinese New Year at Uncle Deng’s house? The Provincial Revolutionary Committee may not agree, and I am also afraid of bringing trouble to the Deng Bobo family. "I’m afraid of you. You are all little dolls. Tomorrow is the New Year. How can you go?" Uncle Deng said. Aunt Zhuo Lin also said, "You have come a long way, but you haven’t finished yet. Come home with us and spend the New Year together. Don’t worry, I’ll tell them that I can stay at home. "


More historical news:


Churchill’s favorite female spy: She died in love for her brilliant exploits.


Mrs Nixon broke into the bedroom of Soviet leader Brezhnev at night.


Nie Gannu, a contemporary "Zhou Botong" eccentric literati, abandoned his life in wild waves.


America’s "Top Ten Worst Jobs" models are among the dishwashers.


The ancient Japanese did not eat meat for 1200 years, and the emperor’s life expectancy was shorter than that of civilians.

Korean Confucian Academy witnessing the exchange of civilizations

  Over the years, around the Dragon Boat Festival, Chinese medicine and Korean medicine, printing and Confucian classic engraving, many public hot topics have emerged. Among them, there are many misinformation, and common-sense mistakes like confusing world heritage, intangible heritage and memory engineering are also common. At this time, instead of deliberately entangled in "squatting", it is better to calm down at the same time and build a multi-dimensional coordinate system of "beauty of beauty, beauty of beauty" to improve the appreciation level of tolerance and mutual learning.

  3. Visit five academies in Korea.

  In 2011, the Korean government selected 9 representative colleges from the existing 637 colleges to apply for the World Heritage. I remember that when I read the English version of Korea’s related application documents, I couldn’t understand "Seowon". After reading it carefully, I suddenly realized that this word is not the transliteration of Chinese "Academy" from Korean and then translated into English.

  After nine years of hard work, the Confucian Academy project declared by South Korea has finally been included in the World Heritage List. What are these Confucian academies in Korea like now? What is the unique value? Over the years, I have been to South Korea three times, walking in Gyeongsang Road, which was among the eight roads of Lee’s North Korean dynasty, and visited five academies.

  Among the five academies, Pingshan Academy, located near Hehui Village, a world heritage site in Anton City, still lingers on my mind when I visit them again and again. Nowadays, tourists who come to Hehui Village can take a country road to Pingshan College for a short stay if they are still interested, but they don’t know that there is a dirt road in Hehui Village, which winds into the mountains through the rice fields at the head of the village. Walking among them, if you go up the mountain yin road and overlook the Luodong River, it flows slowly, and you stop and go, as if you were sailing with the water, and the mountains and rivers set each other off, which makes people overwhelmed. About an hour later, I arrived in front of this academy, which was built in 1613. Pingshan Academy is named after the picturesque mountains on the other side, which is generally similar to other academies’ regulations, but the special environment makes this place particularly spacious and spacious. At dusk, I boarded the building opposite to the evening, and when I looked around, the river rippled with golden waves, and the light and shadow on the other side of the cliff were displaced. The scenery was quite artistic in Du Fu’s poem, "The emerald screen should be right at night, and the white valley will swim deeply."

  Hidden in the mountains, Yun Shenchu

  Among these five academies, Shaoxiu Academy in Yeongju is the oldest, which was founded by the great scholar Li Kun (1501— 1570) was founded in 1543, initially named "Baiyundong Academy", located outside the entrance of Xiaobaishan National Park in South Korea. Perhaps because of the reconstruction of the old Buddhist temple site, the pattern of Shaoxiu Academy is quite different from other academies, and there is no clear correspondence between the lecture space and the sacrifice space, and the setting of the lent houses and lecture halls is also slightly scattered. However, it was recognized by Korean scholars as the first academy on the Korean peninsula because it had two functions of giving lectures and offering sacrifices at the earliest.

  After leaving Shaoxiu Academy, I followed the footsteps of "Haidong Zhuzi" Li Yun, from Rongzhou to Anton, and went to Taoshan Academy, which was founded in 1561. In terms of scale, it is the largest of several Korean academies I have visited; According to the situation, this academy is backed by the lush Taoshan Mountain, and faces the mighty Luodong River in front. Cangshan Mountain has clear water, and the river is full of color and charm. After several years, I still remember that when I visited that day, it was raining cats and dogs, and I couldn’t help feeling that Taoshan Academy was really the first holy land of Confucianism in the Li Dynasty.

  As for Yushan Academy and Daodong Academy, they are quite like two deep valleys and orchids. One is located in the outer suburb of Gyeongju, a thousand-year-old ancient capital, and one is hidden in the most remote Dacheng County of Daegu City. Jade Mountain Academy in Gyeongju, contrary to the traditional practice of sitting south facing north, has adopted the pattern of sitting east facing west, with small building volume and very compact layout. Daodong Academy in Dacheng County faces Luodong River, accompanied by towering ginkgo biloba in front of the door, and the pavilion at the entrance is named Shuiyue Building, which makes people wonder that if they visit on the night of "full moon on March 5", they can see the scenery of "and the moon comes running up the river".

  Might as well "beauty of beauty"

  The two most famous academies in China — — Bailudong Academy and Songyang Academy were included in the World Heritage List in 1996 and 2010 respectively as part of the "Heaven and Earth" historical buildings in Lushan and Dengfeng. As for the Confucian Academy in South Korea, the system imitates China’s early academy, and even its original Baiyundong Academy imitates the Lushan Bailudong Academy reconstructed by Zhu Xi in name. It should be noted that the English name of Korean heritage project is "Seowon, Korean Neo-Confucian Academies". If Neo-Confucian is translated into "neo-Confucianism" or "neo-Confucianism" without thinking, then the complexity of the meaning of "neo-Confucianism" in Chinese context is ignored, so it is better to follow the Chinese tradition and call it "Korean Confucian Academy".

  Lee’s Korean dynasty worshiped Confucianism, but as the scholar Ge Zhaoguang said, we can’t simply confuse the traditions of several East Asian countries. Specific to the Confucian Academy in Korea, the architectural layout refers to the configuration form of "Korean Mountain Temple" which was listed as a world heritage last year. Under the same social background and land use conditions, these academies have formed a completely different architectural model from mountain temples. Therefore, it has a direct role in promoting the formation of the so-called "true landscape" landscape concept of the Korean dynasty after the 18th century.

  Stones from other mountains can attack jade. The sense of solemnity that Korean academies continue to maintain is a relatively intact part of their cultural heritage of East Asian academies. This is also where we should study now. It is said that there are as many as 15,000 teenagers who go to Shaoxiu Academy to study traditional etiquette for three days every year. I still remember coming to Taoshan Academy, which is far away from the small town of Anton, on a non-weekend time six years ago. At that time, it was raining heavily, but a group of primary school students who were wearing raincoats but wet from head to toe came to visit. Under the guidance of the staff dressed in Confucian clothes, the children chirped into the Canon Church, and after a while they began to listen and read. In the quiet, they looked solemn and dignified, and the moment when the wind and rain sounded like reading was quite antique (see Figure 2).

      (Qiao Lujing text/map)

The new film all quiet on the western front: How to talk about the pain of war?

Original title: all quiet on the western front: How to talk about the pain of war?


Recently, a film of the same name based on a novel by German writer Erich Maria Remarque was released. This is the third time that all quiet on the western front has been adapted into a film. Previously, the film "all quiet on the western front" made in 1930 and 1979 was all American works, and this time the adaptation right was handed over to the Germans. In 1928, when remarque’s novels began to be serialized, the editor of the German newspaper Forsyth commented: "all quiet on the western front" is the first real monument of the unknown soldier. This unbiased novel is a monument stronger than stone and more lasting than ore. This monument is exciting, enriching people’s minds and showing the most horrible documentary images of war to later generations.

Boymer, a passionate German youth, devoted himself to the "World War I" with heroic ideals. When he was sent to the western front to participate in the war, he witnessed cruel hunger, blood and death … … The new film pays more attention to sensory impact, and projects the war landscape to the individual’s body in a short-sighted and miniaturized way. Boymer was deeply involved in the war for four years. The physical and mental collapse caused by the war and the intermittent indulgence of the war made the young soldiers stiff and lost their minds, leaving them in panic and crouching in the trench, waiting for the doomsday judgment. At the beginning of the film, there was no melodramatic fear of participating in the war. A cannon fire abruptly stuffed the war into the nerves of every recruit, and death came to the face. Distant mountains, jungles, and fog are all combinations of quotations. Numb-faced soldiers run on the battlefield, just like ghosts floating on the dead Yuan Ye. The color of the film is strong, with gray, white and black as the background color. Pale faces, dark scorched earth and dark red blood are the usual scenes. Mud is a recurring picture in the film. Fighting in the mud, crawling in the mud and trudging on the mud, all the soldiers are caught in the mud of war, their thoughts and feelings are deeply buried, and they have no power to pull them out. The cold, wet and sticky mud has eroded the feelings of the soldiers. All their rights are waiting in vain, waiting for vanity, and not wanting to struggle and resist. On the contrary, every sergeant is used to death, and only death can repair their fragility and end the pain that is difficult to talk about in war. Just as Jaden, with a knee injury, asked for his death quickly,Punch an artery with a spoon and commit suicide. The war scenes in hell, demonized sergeants, machine monsters that crush everything, concrete and slight dying pictures, and the breath of death in a wheezing way show the individual war experience in an all-round way, and realistically depict the battlefield peristalsis of the bottom sergeants. The picture of the film is dignified and slow, and the still water is deep, so that the war peddlers can see the products of the war and liquidate their guilt in the depths of their souls.


No matter how wonderful the story is, it will lose its vividness and freshness in repeated telling. The new version of "all quiet on the western front" did not experience aesthetic fatigue due to repeated shooting, precisely because it did not create beauty or stories, but only showed the war experience and pain. "The body is dead, the gods are spiritual, and the soul of the child is a ghost." War is sometimes advocated or boasted by fanatics. All quiet on the western front is an anti-hero and anti-war. It tells the truth about the destruction and exploitation of people by war. "For the sake of the emperor, God and the motherland", a group of young students were bewitched and went to the mud of war with heroic dreams. After a fire, youth was scorched and withered by the heat of guns, and the heat of faith could not resist the cold of death. The trenches were filled with corpses and residual limbs, and only the name tag proved that a person had been to the trenches and participated in the war. War destroys people not only by steel beasts like tanks, but also by time. During the four years of fighting on the western front, each battle can only advance hundreds of meters, so the report of the situation only says "all quiet on the western front", but under the black political lies, more than 3 million young people on the western front were killed.


The film writes the story of the hero Boymer from a civilian perspective. Before he could grow into a soldier, he lost his fighting ideal, his ability to love and hate, and his thinking ability, leaving only vanity. Instinctively "survival" became the highest criterion of his existence. In order to survive, he will shoot, fight and kill; Losing his thinking power means that he is completely stuffed and destroyed by the terror of war and becomes a living zombie of war. Stealing farmers’ food with Kate is the greatest happiness he can find after the war. Even if this epiphany life is relaxed, it will soon be strangled by the law of death. The death dilemma depicted in the film is a painful warning. Only when people face the painful death can they have a definite sense of reality and consciously resist the oppression of the bottom people by the evil war.


There is no artistic style in the new film, such as "catching butterflies" in 1930 and "copying larks" in 1979, which completely cuts off the poetic connection between war and art. In the face of the cruelty of war, art can’t transform it into transcendental aesthetic imagination, only to moan and reprimand feebly. Criticize the delay of the war decision-makers at the negotiating table, criticize the incompetent generals for the so-called humiliation, and drive the sergeants to launch the last round of attacks before the armistice, which completely cost the hero’s life. Boymer’s death was inevitable, but it was also unexpected. He struggled carefully but fell on the threshold of the armistice. The erection of the moment of death made the audience panic that the war had pulled away from the ruthlessness of life and aroused the fear of war.


The new version of "all quiet on the western front" does not dig deep into the story, but focuses on the little people who are aware of the great history, so that the audience can see the tears in the mirror image of the times and feel the misfortune of ordinary people abandoned by the war, and the anti-war consensus is more convincing. Historical experience should be precipitated in repeated reading, painful experience should be passed on continuously, and refusing to forget the idea of peace can have a solid rational cornerstone. All quiet on the western front, may there be no more wars in the world. (Author: Lei Jun, former professor of Basic Department of Military Economics College)


A domestic football match was scolded by a hot search. What happened?

Source: China News Network

On the 8th, a topic entry named # Match-fixing in the Final of Guangdong National Games # occupied a high position in Weibo’s hot search for a long time. As of press time, the reading volume of this topic exceeded 140 million, and nearly 9,000 people participated in the discussion.

From the perspective of competitive sports, this game is not a high-level event. If there are no special circumstances, it will not attract so much public attention to a great extent.

However, looking at the comment area, everyone has a hot discussion.

It’s the darkest hour of football in China, except for the 15-year-old boys.This is a sentence left by a netizen in the topic discussion area.

In the eyes of professional football media, there are also problems in this game. “After watching the replay of the game, there is indeed a suspicion of match-fixing, which supports a thorough investigation."

Everyone’s response is filled with the most emotions, which are helplessness and anger. In other words, today, football in China is still at a low ebb, and this game has poked a lot of people who care about football in China.

Let’s get to know the situation of this game first.

The match was held on August 7th, 2022. It was the men’s B Group A final of the 16th Guangdong Sports Games, and was played between Qingyuan team and Guangzhou team. There was no abnormal situation after the start of the game. In the second half, Qingyuan team took the lead 3-1.

But since then, the Qingyuan team seems to be like a "power outage." Goalkeepers and defenders pass the ball at will in the backcourt and are directly intercepted by opponents; When the Guangzhou team launched the attack, the Qingyuan team defender did not seem to stop the football from entering the goal; According to the camera, several Qingyuan team players started the "walking" mode on the court …

In the end, Guangzhou defeated Qingyuan 5-3 to win the championship.

After the video of this game exploded on social media, Dong Lu, a well-known football media person, used "weird 13 minutes" to describe what happened on the field.

While the outside world is discussing the game,The Chinese Football Association officially announced the launch of an investigation into the game.. The announcement said that in this competition, the performance of athletes from both sides on the field was widely questioned by public opinion, which aroused the concern of all sectors of society. China Football Association attaches great importance to this and starts the investigation procedure, and will form an investigation team with the participation of the Competition Department, the Discipline Inspection Department and other departments, and will go to Guangzhou for investigation on August 8.

It is not what China football wants to cause a heated discussion in such a way.

This year’s poor World Cup preliminaries once again put the national football team into an "infinite loop", and many fans didn’t know how to face the China football that had been in the trough for a while.

In fact, there has been a lot of news about football in China recently.

The Chinese Super League officially resumed the home and away game system. For professional teams and clubs, the home game was opened for a long time, and when familiar spectators entered the stadium again, it brought more positive signals to the team’s operation.

In the East Asia Cup competition that ended at the end of July, the China Men’s Football Team with "U23 National Team" as the main team won the third place.

Although only four teams participated in the East Asia Cup, this ranking did not satisfy the Chinese people. However, the original intention of sending young players out to increase the experience of the competition and taking this opportunity to upgrade is no problem. In the second round, the national football selection team drew with Japan. The game data still shows that there is a big strength gap between the two sides, but with courage and perseverance, the young players can gain confidence and bring some comfort to the depressed football in China.

When facing the pressure and challenges, face the difficulties and use your own efforts to resist the difficulties. Even if you fail to win the game, you will gain confidence. This may be a more realistic idea, and it is also the most needed for today’s China football.

At present, the official has been involved in the investigation of this controversial competition, but the final result has not yet been released. As for whether it is the "fake ball" mentioned by everyone, we still don’t argue.

A few days ago, the first China Youth Football League started. Wang Dengfeng, deputy director of the China Youth Football League Office and director of the Department of Sports, Health and Arts of the Ministry of Education, said, "Whether more and more children can play football is a key issue facing China football at this stage."

As the future of football in China, youth football plays an important role. Please keep it simple and away from the distractions. Only in this way can we help the development of football in China.

People’s body talk: the charm of football and grassroots feelings

Source: People’s Daily Online-Viewpoint Channel Original Draft

On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.

The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.

Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.

Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.

"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.

If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!

Exercise can really fight cancer, The Lancet: Three kinds of exercise are cost-effective, and running is only the third.

After fighting cancer for five years, he beat cancer!

In 2013, Henan Youth Construction unfortunately detected esophageal cancer, which is already in the middle and late stage. The doctor told him to live for half a year at most.

In order to survive, he underwent surgery to remove his esophagus by 14 centimeters, leaving a scar of more than 30 centimeters on his body. He received more than 25 times of radiotherapy and chemotherapy, and his weight dropped from more than 100 kilograms to more than 80 kilograms. His condition was finally barely stable. He was discharged from the hospital.

Leaving the hospital does not mean the success of anti-cancer, but the beginning of another battle.Generally speaking, a cancer is cured if it does not recur for 5 years after treatment.. On that day, Shi Jianshe wrote in his diary "This is the real beginning of anti-cancer".

Just discharged from hospital, he was in poor health. In order to improve his immunity, he decided to start running. Everything is difficult at the beginning, ordinary people can run easily, but for time construction, it is just like torture. On the first day of running, it was only three hundred steps on the road, and his heart was pounding, his legs were weak and he couldn’t breathe. ……

But he didn’t give up, and he still insisted on running the next day, although like the first day, he couldn’t breathe without "running" a few steps. In his view, it is enough to be lucky to make progress every day. He thinks, "As long as I run 3 to 5 meters more than the day before, it is victory."

In this way, he insisted on going out to run every day. After one year, he was able to run 5 kilometers every day, and even developed abdominal muscles afterwards. In 2017, by chance, he took part in the 24-kilometer race, which took 2 hours and 31 minutes. The runners who participated in the race simply didn’t see it, but Shi Jianshe turned out to be a cancer patient. Since then, he has never stopped running marathons and participated in one race after another.

In 2018, Shi Jianshe went to the hospital for review. The doctor told him that his condition was very stable and the probability of recurrence was very small. When the big stone in Jian Jian’s heart fell, he felt that running had changed a lot and gave him anti-cancer strength.

University of Copenhagen, DenmarkIn an experiment, the researchers divided the mice with cancer into two groups, one group did high-intensity exercise in the roller, and the other group did not do any exercise. It turns out that,Compared with the non-exercise group, the tumor in the exercise group has shrunk by nearly 50%.

In this regard, the researchers believe that the adrenaline secretion in mice can be greatly increased during exercise, and then NK cells in the blood can be activated. Once traces of cancer cells are found, they will be eliminated immediately. Moreover, interleukin-6 chemical signal will be produced in muscle during exercise, which can help NK cells locate cancer cells more accurately.

From the observational study, cancer patients with strong exercise ability also have longer survival time..

The National Institutes of Health selected 233,000 subjects aged 50-71 to conduct a questionnaire survey. The survey included whether there was any inconvenience in legs and feet, such as walking slowly and being unable to walk. Through the analysis, it is found that cancer patients are 42% and 24% more likely to walk slowly and be disabled than healthy people.Among patients with cancer, the risk of death of the slowest walker is more than twice as high as that of the fastest walker.

Since exercise can help fight cancer, what exercise is suitable for cancer patients? Or you can consider these three sports.

The Lancet.After a 10-year follow-up of 80,000 people, the magazine found three kinds of sports with high cost performance, such as tennis and badminton, which can reduce the cost.47%Risk of all-cause death; Swimming can reduce28%Risk of all-cause death; Aerobic exercise such as running can reduce27%All-cause death risk.

1. Swing movement

Swing can stimulate the shoulder muscles and arm muscles, which can strengthen the muscle strength of the two parts. And in the process of exercise, it is always in a state of rapid movement. This action requires the coordination of all muscles, which can make the leg muscles get a good exercise.

The brain also needs to think during the swing, which has a certain brain-strengthening effect, and the eyes need to be constantly adjusted during the exercise, which can help strengthen the blood supply and metabolism of eyeball tissue.

2. Swimming

Academician Tang Zhaoyou of China Academy of EngineeringIt is believed that swimming is the best anti-cancer exercise. In the process of swimming, it can promote the secretion of dopamine in the body, and dopamine has the function of inhibiting tumors and regulating immunity. However, attention should be paid to moderate swimming, and excessive swimming will have the opposite effect.

3. Aerobic exercise

Aerobic exercise can help improve myocardial antioxidant capacity, change related adipocytokines, improve blood lipid and enhance immune function, etc. During exercise, it can increase hormone secretion beneficial to physical and mental health and keep immune function in a good range.

Although exercise can bring many benefits to the body, we should pay attention to keeping scientific methods when exercising. These four things must be paid attention to.

1. Warm up before exercise.

You need to do it before doing any exercise.10~15 minutesWarm-up, including walking, muscle stretching and joint activities.

2. Achieve exercise intensity

To judge the intensity of exercise, it is necessary to take heart rate as an index, which generally needs to be achieved during exercise.60~85%The maximum heart rate, the reference value of the maximum heart rate of healthy young people is 220- years, and the elderly patients can use 170- years.

3, insist on exercise time

The exercise intensity of 70% maximum heart rate should be sustained.20~30 minutesAbove this intensity, it can be carried out for 10~15 minutes, and below it, it can be carried out for 45~60 minutes.

4. Keep exercising for a long time

The exercise frequency needs to be adjusted according to the intensity and duration. The higher the intensity and the longer the duration, the lower the frequency can be. Generally moderate-intensity exercise should be carried out at least once a week.3~4 timesInsist onMore than 12 weeksIn order to get better results.

There is no doubt that exercise can bring health benefits, but you must pay attention to keeping the right way to exercise. Have you learned all the above precautions? # Number One Weekly #

References:

[1] "[Health] How to exercise scientifically, come and understand quickly! National Health 12320 2015-07-15

[2] The Gospel of Cancer Patients: Research says that physical exercise helps to shrink tumors. World Wide Web 2016-02-17

[3]Chekroud S R , Ralitza G , Zheutlin A B , et al. Association between physical exercise and mental health in 1·2 million individuals in the USA between 2011 and 2015: a cross-sectional study[J]. Lancet Psychiatry, 2018:S221503661830227X-.

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