In the current variety show market, music variety shows were not uncommon, and even began to appear homogeneous. In order to attract more audiences, the music comprehensive program team had created different concepts, which were mostly divided into rock, folk, pop, electronic music, and so on according to the type of music.

The recent broadcast of a music synthesis "Come and See Our Concert" has innovated in the form of performance, emphasizing that "Full Open Mai" gives the audience a closer experience of live music. At the moment of the epidemic, people have not walked into the stadium for a long time to feel the power of the chorus at the concert, and the program concept is to capture the audience’s miss for live music, which naturally has an advantage over other music complexes.

The lineup of the show has also been announced recently, covering Chinese singers of all ages, including old, middle-aged and young, and performing in the form of a combination. Zhang Xinzhe, Wu Sikai, Dai Penny and other classic singers and songwriters come together to believe that they can evoke many people’s youthful memories. Pin Guan, who once played a popular short video platform with the song "The Door Is Not Locked", will also be on the stage with his friends.

Most of these singers are representatives of the popularity of songs, and their songs have spread all over the streets, but no one cares about the singers themselves. In such a collection that focuses on the strength of the scene, I don’t know if they can become popular again.

However, when it comes to "turning red", the 07 fast men who are also in the show lineup may have more experience. After the draft fever more than ten years ago faded, familiar names such as Chen Chusheng, Land Rover, Wang Yixin, and Zhang Yuan were gradually forgotten by people. Some of them adhered to their musical dreams, some switched to filmmaking, and some gradually retired… It was only recently that the fast men returned to the public eye with a reality show. The originally unpopular slow variety show exploded, and the Douban score was as high as 9.7, which also gave the 07 fast men unprecedented attention.

Regardless of the singing ability, the plot of the brothers’ reunion on the stage for many years is enough to attract the audience. After going through their own complicated lives, the brothers can still get together, and the "brotherhood" between them is the key to the recent popularity, and it is also the focus of the program’s promotion. The slogan of the fast man of the year on the promotional poster is also to attract a wave of nostalgic fans and expand the audience.

The show gathered a lot of powerful singers, and naturally also needed traffic blessing, so the new generation of singers was indispensable. However, after the official announcement of the lineup, the appearance of Zhou Zhennan and the little devil caused a lot of controversy. Zhou Zhennan and Cai Weize of the same company formed a "47" group to perform together. Due to the previous incident of Zhou Zhennan’s father being sued, many audiences did not have a good impression of him. The comments even called it "mouse shit spoiled a pot of porridge", and such a poorly reviewed artist had a more or less negative impact on the show’s ratings.

Due to his irrational fans and exaggerated costumes and makeup, the little ghost Wang Linkai has also been controversial from all sides. His performance style on the stage is exaggerated, and the action of "air guitar" is mocked out of the circle, and most people say they cannot appreciate it. The punk style image that the little ghost has maintained for a long time is not very suitable for the positioning of the show "All Open Mai Power Singing General", and his singing skills are not the focus of his performance. In fact, his performance form is greater than the content. The lack of nutritious lyrics has been criticized, and most fans are attracted by the appearance of niche subcultures. If the little ghost still performs in the show in the usual unoriginal way, it will inevitably lead to a wider discussion and criticism.

However, the program team also put a lot of effort into arranging the lineup, and the partners of the two traffic students are Cai Weize and Zhang Bichen. Although Cai Weize also made his debut in the Son of Tomorrow series, as the lead singer of the band at the same time, he has good singing skills, and Zhang Bichen is recognized by the circle and the audience as a strong singer. The cooperation of partners during the performance can also enrich the stage effect to a certain extent, and more importantly, the collision of different types of musicians can increase the topic and accumulate heat for the program.

Such an attempt to make a real "concert effect" is undoubtedly ambitious, and inviting a group of veteran singers is proof. While the controversial artists have a negative impact on the show, they have actually attracted more attention to the show, virtually creating momentum for go LIVE. With the cooperation of the artists’ own traffic and the promotion of the show, many people have noticed this new music synthesis that is about to go LIVE. And whether the concert can be moved into the variety stage as mentioned in the promotion, we will see after the show goes LIVE.

1905 movie network news On August 25, a comedy and romance film that is about to hit cinemas across the country released a special cast. Director Xu Lin and chief producer Liang Wei took the lead in creating "Wang Chengsi Kuaqu Group" to reveal the story behind the shooting of "Driving for Love" for the first time, showing fans from multiple angles how Wang Chengsi was polished into a "joy maker" in the film, so that the public can see the fancy opening of an excellent comedian. The film is directed by Xu Lin, and Wang Chengsi is the lead actor, and Xu Huiqiang, Ai Ran, Feng Qinchuan, the lead actor, and the friendship actor. It will be staged this Friday. See you in theaters this weekend. The film is on hot pre-sale!

The special issue changes in seconds! How many ways does Wang Chengsi open it?

In the latest release of Wang Chengsi’s special, the beginning of the "Salt can be sweet, amiable, humble, and dedicated" is the film director Xu Lin and chief producer Liang Wei’s high evaluation of the male lead Wang Chengsi, which makes people feel like they have entered Wang Chengsi’s "praise group"? Behind all this is a comedian who has come with more than ten years of persistence and hard work, which is reflected in all aspects of the play inside and outside the play.

First, the director’s certified acting skills! Director Xu Lin said of his most impressive scene that "there was a scene where he ate steak in a western restaurant. In just ten seconds, Wang Chengsi could perform four levels". From never eating steak, to feeling delicious, to devouring, and finally trying to maintain elegance, a piece of steak can be eaten in four states. Unknowingly, the comedy tension of a little person is fully released. Second, the commendable professionalism! Chief producer Liang Wei talked about the filming of the film in winter. When the hot spring scene was filmed early in the morning, the extras could not stand it for 30 minutes, and Wang Chengsi stayed in it all the time. His dedication was admirable. Third, the all-round performance of delicate emotions! In this film, Wang Chengsi not only shows his funny ability, but also the delicate handling of emotional scenes, which allows people to see Wang Chengsi’s deeper performance skills. When filming the crying scene where Zhong Chengkui saw his daughter regain her eyesight, the director Xu Lin asked Wang Chengsi if he needed to prepare eye drops. Wang Chengsi refused, proving that "a strong man also has a tender side" with an excellent crying scene. When Director Xu recalled the filming of this film, he also praised Wang Chengsi’s precise handling of emotional scenes. His performance will definitely make people feel the change of Zhong Chengkui’s mood when watching the movie, and be healed and moved by the family interaction between father and daughter. How many ways does actor Wang Chengsi have to open up? Let’s meet at the theater this Friday to find out.

The director called out for choosing the right person! Wang Chengsi writes with love and becomes a late bloomer

"Driving for Love" tells the story of Zhong Chengkui, the water delivery brother, who is involved in a carefully planned "stand-in love" because he looks like Li Jiahao, the young director of the design company. As Wang Chengsi’s first male lead film work, he is facing the difficult challenge of one person playing two roles at the same time. In an interview, he admitted that "there is a lot of pressure". The most difficult scene in the whole shooting process is that Zhong Chengkui has to pretend to be Li Jiahao to speak on stage, and Li Jiahao pretends to be Zhong Chengkui to cooperate in order not to be exposed. In actual shooting, the transition of the two roles is very easy to be confused. How to deal with the different states of the characters and complete the performance naturally and smoothly, Wang Chengsi has made a lot of effort for this. As for Wang Chengsi’s performance, the director Xu Lin bluntly said that "he chose the right person", and the chief producer Liang Wei said that "he will always give you some surprises".

As a meritorious actor of Happy Twist, Wang Chengsi embraces his love for acting. It took seventeen years to slowly move from the stage of the drama to the big screen, and to accumulate energy from each and every role. Finally, in "Driving for Love", he realized his dream of being the leading man in the movie. Zhong Chengkui, a poor boy in the play, wants to fall in love with Huo Qixin, a rich daughter, and Wang Chengsi outside the play also turns around and has his own male lead. Actor Wang Chengsi staged a "double-line counterattack", writing his own late bloomer with love and perseverance.

The new Toyota Highlander will be available on May 31

Recently, it was learned that the new Highlander is expected to be officially launched on May 31. This upgrade focuses on interior materials, intelligent configuration, and sound insulation effects. These improvements are based on the feedback from users of the current model.

In terms of interior, the new Highlander will be equipped with brushed metal trim panels and perforated NAPA leather seats, adding "exclusive seat adjustment buttons" and "smart touch warm light reading lights" to enhance ride comfort and luxury. In terms of intelligence, the new car is equipped with a 12.3-inch all-LCD instrument panel, with three display modes synchronized with the driving mode. The remote control function of the mobile phone has also been enhanced, with the addition of remote start headlights and honks, as well as remote control of the door and tailgate, which improves the convenience of using the car.

In response to the sound insulation problem of the current model, the new Highlander has increased the density and thickness of sound insulation materials in key areas such as the dashboard, front floor, second floor, trunk floor and central passage, respectively, by 80% and 83%. It also promotes that it will bring an "ethereal and quiet" interior environment, reflecting the manufacturer’s emphasis on improving the driving experience.

Time Network News is produced by Cao Baoping, directed and written by Liu Jiayin, starring Hu Ge, starring Wu Lei and Qi Xi, and Bai Ke’s special movie "It’s Worth It", today’s exposure of the sticker trailer and the role poster of Huang Lei, and the official announcement of Huang Lei’s special starring role.

The film tells the story of Wen Shan, an ordinary screenwriter who is "left behind", who accidentally changes to writing eulogies for a living. In his encounters with ordinary people of all kinds, Wen Shan comforts others, gains warmth, and finally finds his own life direction. In the film, Wen Shan, as the person who writes the eulogy, will stage a real and warm human story with multiple groups of clients. Huang Lei’s "Mr. Wang" is one of the clients. His story with Wen Shan will also be the opening story of the film.

In the film, Huang Lei plays one of Wen Shan’s clients, "Mr. Wang," who commissions Wen Shan to write a eulogy because of the death of his father. With a busy career, he is unsmiling and direct, and he is so busy that he is almost inhumane. When he talks about his father, he is even more alienated as an outsider. In this story, Wen Shan hides the regrets of his relatives’ life in the text, hoping to give Mr. Wang compensation and comfort.

　　"Investor Network" Wen Xia Jing　

　　According to the latest operating data released by NIO (NYSE: NIO), the company delivered 20,060 vehicles from January to March this year, an increase of 423% year-on-year, and successfully achieved the goal of achieving 20,000 deliveries in Quarter 1 predicted by Li Bin, founder, chairperson and CEO of NIO. However, at the same time as the good news, NIO encountered the embarrassment of chip shortage: the NIO foundry Hefei Jianghuai Manufacturing Plant stopped production for 5 days, affecting the production of at least 500-1000 vehicles.

　　Li Bin admitted that due to the impact of the supply chain (chips and batteries), NIO’s monthly production capacity of 7,500 vehicles is also under pressure.

　　It is worth noting that NIO, one of China’s "three heroes of new energy vehicle manufacturing", is still in a state of heavy losses. NIO’s current situation is that, on the one hand, the production capacity is constrained by the shortage of chips, and the operating pressure is overwhelmed by the haze; on the other hand, the car manufacturing track is already crowded with Internet bosses who "show their muscles", and the competition drama can be imagined.　

　　NIO, whose share price once fell to the "delisting red line" of $1, has just "come back to life" from the brink of danger, but the pressure it faces has not eased. Under the dilemma of "internal and external troubles", how can Li Bin and NIO break through the dilemma of "profitability difficulty"?

　　Under the gamble, the gross profit margin turned positive, and the huge loss was still "leading" the new car-making forces　

　　NIO is the company with the highest monthly delivery volume of "new car forces". In February this year, its delivery volume was 5578 vehicles, which was 2.4 times that of Li Auto, which is also a new car force, and 2.5 times that of XPeng Motors. It ranked among the top ten luxury car sales and once surpassed luxury car companies such as Land Rover and Porsche.

　　However, before April 2020, NIO was on the verge of "dying" due to its high debt.

　　As we all know, the delivery volume of the automobile industry is equal to the sales volume. It stands to reason that as the company with the largest monthly sales volume, the profit should be the largest. But this is not the case. Although NIO leads China’s new energy vehicle industry by its own sales and is dubbed "China Tesla", the continuous loss and the reality of "selling one at a loss" once caused NIO’s share price to fall to the "delisting red line" of $1.

　　Just as Li Bin and his NIO were struggling, the Hefei Municipal Government and the 7 billion reached a gambling agreement with NIO.

　　The agreement stipulates that NIO will invest in the acquisition and establishment of NIO China, requiring NIO China to generate revenue of 14.80 billion yuan in 2020, 120 billion yuan in 2024, and list 6-8 new models, and achieve total revenue of 420 billion yuan from 2020 to 2025.

　　The money brought by this bet saved NIO in times of crisis, but this step-by-step implementation and batch arrival requirements and agreements also made Li Bin and his NIO dare not slack in the slightest.

　　From the financial report released by NIO, there are many bright spots in NIO’s financial report in 2020. NIO’s total revenue in 2020 reached 16.258 billion (RMB, the same below), an increase of 107.8% year-on-year; among them, the gross profit margin rose from -7.4% in Quarter 1 to 17.2% in the fourth quarter, and the annual gross profit margin for the whole year was 11.5%. This is the first time that NIO has turned positive after being listed for three years.

　　But even so, NIO’s full-year net loss in 2020 was as high as 5.304 billion, and the 11.295 billion of losses compared to 2019 was significantly narrowed, but it was still a reality that NIO was not profitable.

　　Compared with Li Auto, which is the three heroes of China’s new car manufacturing forces, Li Auto’s annual revenue in 2020 was 9.461 billion, an increase of 3231.33% year-on-year, and the loss was only 152 million; NIO’s revenue was 1.3 times the ideal, but the loss was 35 times!

　　Under the background of obtaining local government investment 7 billion, NIO has achieved a significant increase in revenue and a positive gross profit margin, which is a seemingly bright "answer sheet". In theory, NIO can increase profits as long as it increases delivery, thereby reducing losses and achieving profitability. However, judging from NIO’s current core shortage dilemma and further planning in 2021, the outlook for NIO to achieve profitability is not optimistic.

　　Is the high cost pushing the "power exchange model" 42.50 billion cash flow enough to burn?　

　　In early March, NIO announced that it currently has cash reserves 42.45 billion (including cash and cash equivalents, restricted currency cash, and short-term investments).

　　Even if the funds are abundant, the amount of money Li Bin plans to "burn" is not small, judging from the new layout for 2021 announced by Li Bin at the earnings conference.

　　Li Bin declared that in 2021, NIO plans to "improve the efficiency of the system", specifically, from research and development, sales, and the establishment of replacement stations and the improvement of the charging and replacement mode. Li Bin said that he plans to invest 5 billion research and development expenses in 2021, and build 20 new NIO centers and 120 NIO spaces; in addition, NIO still insists on the "replacement mode" different from Tesla’s charging mode, and plans to build more than 500 replacement stations and improve the charging mode in China in 2021, establishing 600 supercharging stations and 15,000 destination charging piles.

　　Industry commentator Zhang Shule believes that NIO’s power exchange model has a bright future. "Although the power exchange model is different from Tesla’s charging model, it has new opportunities."

　　Zhang Shule said that because the benefits of the power exchange model are obvious, its charging speed is fast, and it can form an efficient turnaround rate of car "charging", which is far more convenient than the use of charging piles for electric vehicles to occupy parking spaces. It is also more suitable for the promotion of the core areas where parking spaces are tight and electric vehicle charging demand is high. "At present, the state has also increased its support in the field of new energy vehicles, and electric vehicles have entered a rapid popularization stage in China, so the power exchange model has a strong application prospect."　

　　Although the outlook for the power swap model is promising, NIO’s path to profitability remains uncertain.

　　Zhang Xiang, a member of MIIT’s new industrialization capacity building "Changfeng" plan, a think tank for new energy and intelligent connected automobile industry experts, told Investor Network that NIO’s power exchange model is the core competitiveness of the future. Because it provides users with new experiences and choices.

　　"But the current power exchange is a loss, and it will still be in a state of loss in the next few years." Zhang Xiang believes that the main reason why NIO cannot make a profit is that the construction investment of the replacement station is too large, and the lack of NIO’s inventory makes the utilization rate of the replacement station not high enough to subsidize the investment profitably. Zhang Xiang said, "NIO can only sell cars if it wants to make a profit. By raising the price of vehicles, it can obtain high profits to make up for the loss."

　　NIO’s goals are lofty and its vision is perfect, but the reality is very skinny: on the one hand, it does not follow the popular route and adheres to the high-end market; on the other hand, in the face of a large number of losses, it also increases investment and insists on the development of the power replacement model.

　　This could be said to be a dilemma for NIO. Although NIO’s losses narrowed in 2020, the main reason was the reduction in R & D investment and the construction of power station stations in 2020. If NIO wanted to make money, it had to "sell cars" in large quantities, but the cars it sold were only for the high-end market.

　　Investor Network learned from NIO’s official website that the price of NIO’s models is more than 300,000 yuan. According to data from China Automotive Industry, NIO’s SUV ES8 surpassed BMW X5 for the first time in Shanghai in January 2021, becoming the first among medium and large SUV vehicles above 400,000. It can be said that as a car company, NIO can already rival traditional luxury car manufacturers such as "BBA (BMW, Mercedes-Benz and Audi) ".

　　However, this "burning money" dilemma of "selling while losing money" makes it all the more difficult for NIO to turn a profit.

　　Technology bosses get together to build cars NIO comparative advantage　

　　The next trend in the internet is cars.

　　According to the "New Energy Vehicle Industry Development Plan (2021-2035) " document, the sales of new energy vehicles will reach 20% of the total sales of new cars in 2025. According to the statistics of the China Association of Automobile Manufacturers in early January, the cumulative sales of our country’s automobile industry in 2020 were 2527.2 million, and the sales of new energy vehicles were 1.367 million.

　　If the total sales of new cars in 2025 is 25 million, it means that the sales of new energy vehicles will reach 5 million. From 1.30 million to 5 million This means that new energy vehicles will have great market demand, and the new trend of making money will naturally attract the pursuit of Internet bosses.

　　Recently, Lei Jun led Xiaomi into the new energy vehicle industry, intending to open up a new world in the automotive industry. Previously, large Internet companies such as Baidu and Apple have announced their entry in a high-profile manner.

　　Although NIO has seized the trend and become one of the three heroes of China’s new car manufacturing forces, it does not have a strong corporate background similar to Baidu and Xiaomi, and NIO is in the dilemma of lack of core and loss.

　　Even so, Li Bin still seemed full of confidence. He said at the "WISE 2020 King of the New Economy" conference that NIO is not just a car company, but also a car-oriented community, a community that shares joy and grows together.

　　Industry commentator Zhang Shule told Investor.com that although NIO has performed well in the field of domestic electric vehicles before, the main reason is the lack of strong competitors. However, with Baidu, Xiaomi and other Internet technology companies and various traditional car companies entering the new energy vehicles and even higher-dimensional smart cars, NIO’s future competitiveness will be greatly challenged.

　　Zhang Shule believes that there will be a bubble in Internet car building, that is, the current artificial intelligence technology and vehicle to everything vehicle part are still in the exploratory stage, and it is inevitable that there will be PPT car building (that is, conceptual car building). However, with the technical background of Internet Tech Giants, there is no big problem for companies like Baidu and Xiaomi, because Internet companies have scientific and technological concepts, such as Baidu is to install "brains" for electric vehicles, and Xiaomi is a hardware retail distributor, forming a combination model to create cost-effective electric vehicles.

　　Perhaps for NIO, finding a way to make a profit, get out of the loss dilemma, reach a gambling agreement, and avoid being acquired are the most practical problems it needs to solve urgently. (Produced by Thinking Finance) ■

　　

　　China News Service, November 1st, the new policy of online car-hailing was officially implemented, and the legal status of online car-hailing was clarified for the first time from the level of national regulations; the first national standard for anti-smog masks was landed, and it will be difficult for anti-smog masks to "fish in troubled waters" in the future; the fares for routes below 800 kilometers and some routes above 800 kilometers will be independently formulated by airlines according to law… Since today, a number of new regulations have been implemented, involving many aspects of social life, which can be done and which are prohibited, clearly defined, and reminded the public and relevant institutions to pay attention.

　　[The new policy of online car-hailing is officially implemented today. Who can operate online car-hailing?]

　　The "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Transport and other seven departments will come into effect on November 1. The "Interim Measures" bring the innovative thing of online car-hailing into the scope of taxi management, and clarify the legal status of online car-hailing for the first time from the level of national regulations.

　　According to the regulations, the conversion of private cars to online car-hailing needs to meet the following basic conditions: 7-seat and below passenger cars; installation of vehicle satellite positioning devices and emergency alarm devices with driving record functions; vehicle technical performance meets the requirements of relevant standards for operational safety. At the same time, when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car-hailing business.

　　The regulations also specify the following requirements for online car-hailing drivers: obtaining a motor vehicle driver’s license of the corresponding type and having more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking, and no record of 12 points in the last 3 consecutive scoring cycles; no violent crime record; other conditions stipulated by the urban people’s government.

　　There are many types and a lack of unified standards. At present, the mask market is chaotic. Many products are labeled as anti-PM2.5, but the protective effect is not satisfactory. In the future, it will be difficult for anti-smog masks to "fish in troubled waters".

　　The national standard for "Technical Specifications for Daily Protective Masks" will be officially implemented on November 1. This is China’s first national standard for civilian protective masks. It is worth noting that the standard clearly states that it "does not apply to infants and young children, children’s respiratory protective equipment".

　　The protective effect is the core indicator of the standard. The protective effect level is set according to the air quality category in the National Air Quality Standard, and is divided into four levels from low to high: D, C, B, and A. According to the national standard, the mask can reduce the inhaled PM2.5 concentration to less than 75 micrograms per cubic meter after wearing, so that the air quality inhaled into the body after filtration reaches a good level or above, which is qualified.

　　[Civil aviation fare reform: self-determined fares for routes below 800 kilometers]

　　The "Notice on Deepening the Reform of Domestic Air Passenger Transport Fares" issued by the Civil Aviation Administration and the National Development and Reform Commission will be implemented on November 1. The notice requires further expansion of the range of market-adjusted price routes, with routes below 800 kilometers and above 800 kilometers competing with high-speed rail EMU trains. Passenger transport fares shall be determined by airlines according to law.

　　At the same time, the airline formulates and adjusts the specific fare types, levels and applicable conditions of the market-adjusted price routes, and announces them to the public at least 7 days in advance. On the basis of the full fare, the cumulative fare increase of the airline’s various routes shall not exceed 10%, and the fare increase of each season shall not exceed 10 routes.

　　[Medical quality management clarifies responsibilities and encourages reporting of medical quality adverse events]

　　The National Health and Family Planning Commission issued the "Measures for the Management of Medical Quality" in October, which came into effect on November 1, 2016. The "Measures" require the establishment of a medical safety and risk management system for medical institutions. Encourage medical institutions and medical personnel to take the initiative to report medical quality (safety) adverse events, and promote information sharing and continuous improvement.

　　The "Measures" require clear medical quality management of the main body of responsibility, organizational form, working mechanism and key links. It is clear that medical institutions are the main body of responsibility for medical quality, and the main person in charge of medical institutions is the first responsible person for medical quality management.

　　[Enterprises that illegally issue unified invoices for motor vehicle sales will be included in the "blacklist"]

　　The State Administration of Taxation issued the "Announcement on the Implementation of the Publicity System for the List of Motor Vehicle Enterprises that Illegally Issue Unified Invoices for Motor Vehicle Sales" on September 27, deciding to implement the publicity system for the list of motor vehicle enterprises that illegally issue unified invoices for motor vehicle sales. The "Announcement" came into effect on November 1.

　　The State Administration of Taxation will from time to time publicize the list of motor vehicle enterprises that issue unified invoices for motor vehicle sales in violation of regulations. The list information can be inquired on the website of the State Administration of Taxation. Motor vehicle enterprises include motor vehicle manufacturers and motor vehicle distribution enterprises.

　　Motor vehicle enterprises will be included in the "blacklist" if they fail to issue invoices for more than 2 times (including 2 times) or if the circumstances are serious; if they issue a unified invoice for motor vehicle sales at a low price in violation of regulations, they issue other VAT invoices resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or the circumstances are serious; if they issue invoices in violation of invoice management regulations resulting in underpayment of vehicle purchase tax for more than 2 times (including 2 times) or if the circumstances are serious.

　　[Implementation of new regulations on the management of basic scientific research business expenses in central universities]

　　The Ministry of Finance and the Ministry of Education recently announced that the "Measures for the Administration of Basic Scientific Research Business Fees in Central Universities" will be officially implemented from November 1. The management measures make it clear that the basic scientific research business fees of central universities will be used to support central universities to carry out independent research work on topic selection. The use directions include: focusing on supporting young teachers under the age of 40 to improve their basic scientific research capabilities; supporting outstanding students in schools to enhance their scientific research and innovation capabilities; supporting the construction of outstanding innovation teams; conducting basic, supportive and strategic research across multiple disciplines; and strengthening the basic work of science and technology.

　　The administrative measures stipulate that the basic scientific research business expenses shall not be spent on the salaries, bonuses, subsidies and welfare expenses of personnel with salary income; shall not purchase large-scale instruments and equipment of more than 400,000 yuan; shall not share the cost of public management and operation of the school; shall not be used as supporting funds for other projects; shall not be used for repayment of loans, payment of fines, donations, sponsorship, investment and other expenditures; nor shall it be used for other expenditures that shall not be charged in accordance with state regulations.

　　Economic Daily-China Economic Net April 22-On April 19, at the BYD booth of the 19th Shanghai International Auto Show, BYD Han, the "global super-safe intelligent new energy flagship car", led the exhibition with new colors of "Energy White" and "Smart Blue", and decorated the interior with colored carbon fiber and traditional large lacquer panels respectively. Mastermind casting, integrating modern trends, paying tribute to traditional culture and conforming to the tonality of luxury products, BYD Han’s brand-new color matching exhibition car not only represents the latest achievements of BYD’s continuous improvement in design, but also highlights the self-confidence of Chinese aesthetics, which detonated the auto show scene at one time.

　　Energy white with terracotta brown, writing BYD Han EV advanced texture

　　The matte energy white used in the exterior decoration of BYD Han EV on the booth is inspired by Dehua white porcelain, which is dense in texture, glittering and translucent as jade, moist and greasy in glaze, and full of energy. In terms of technology, this Chinese EV adopts a special "fluorophlogopite" coating, which is more delicate and uniform, and the texture is bright and transparent. Together with matte varnish, it finally realizes the color change texture of silk metal.

　　Matching with the white appearance of Han EV energy, it is a brand-new terracotta brown interior color. Its color inspiration comes from, "Top-grade terracotta sand, out of the mountains and stones of Chen Jin, above the white stone bed, with twelve pieces as one, looks like a bright day without a red lotus." The delicate luster of terracotta brown makes Han EV show the leather texture of top-grade leather, and its sense of luxury is further enhanced.

　　In detail, this Han EV is decorated with carbon fiber on the C-pillar and the tail tail, and the matte carbon fiber is also added to the interior decoration, which echoes the color of terracotta brown, creating a very luxurious and sporty driving experience. Thanks to the brand-new color scheme, the exclusive sense of dignity of Chinese luxury of Han EV is strongly highlighted, and the performance of China mass-produced new energy cars represented by its 100-kilometer acceleration of 3.9s is further highlighted.

　　Smart Blue with Sky Grey shows the multi-faceted nature of BYD Han DM.

　　Since its listing, BYD Han’s appearance color has its own representative color from the space-time of the universe to the field of humanities and culture. The Han DM exhibited in this exhibition further adopted the wisdom blue which represents the creativity of human beings, and applied the painting process of two-color paint. The high-saturation blue hue presented in high-light illumination is gorgeous and colorful, and it will turn into a deep dark blue phase in dark environment. The strong contrast between light and dark gives people an extraordinary visual experience, which is very intriguing.

　　On the interior, Han DM is equipped with BYD’s latest "Sky Grey" light-colored interior, and its design is inspired by China’s "elegant culture". The style, layout and detailed modeling combine the Chinese aesthetic concept and the essence of China culture, which is reminiscent of ink painting and painting, misty rain in the south of the Yangtze River, elegant without losing style, showing the strong oriental elegance of Han, and embodying the profound cultural connotation and aesthetic interest of Chinese luxury. In addition to the brand-new color matching, Han DM also added the traditional big paint technology to the decorative panel, further sublimating the ancient charm of Chinese style.

　　From the contrast between light and shade of wisdom blue to the collision between tradition and modernity of grey in the sky, the brand-new color matching of Han DM complements its diversified product personality. Han DM has five power modes that can be switched intelligently. It is mainly driven by electricity in daily commuting, which is quiet and fuel-efficient. When it enters the high-speed motor and cooperates with the engine, it can not only achieve the ultimate performance of generate, but also cruise efficiently, thus realizing the full-dimensional satisfaction for users.

　　Decorating automobile accessories with large lacquer craft, BYD empowers lacquer art to revitalize.

　　In the Han DM exhibition car, the decorative panels made of lacquer technology are particularly eye-catching. This is the result that BYD invited Mr. Fu Yizhou, the national inheritor of lacquer technology, as a consultant, and Mr. Wu Yongqiang, a lacquer expert from Guangdong Academy of Arts and Crafts, personally designed and produced for Han. It is a cross-border masterpiece that skillfully combines exquisite lacquer technology with interior design of new energy vehicles, and it is also a new exploration for BYD to practice the innovative development of Chinese excellent traditional culture.

　　In the Han Dynasty, the splendid culture of the Chinese nation was transmitted to the world through the Silk Road, and lacquer reached its peak as a decorative craft in the Han Dynasty. Since then, lacquer craft, as a treasure of China culture, has been passed down in the thinking collision between artists and designers. Nowadays, BYD Auto reproduces the impression of the Silk Road in BYD Han through the continuation and innovation of culture, and the art is sublimated again, and the charm of traditional lacquer art will be appreciated by more consumers.

　　As the flagship of BYD’s dynasty, BYD Han took luxury as the bone and tradition as the rhyme from the beginning of design, and opened up a harmonious but different way of Chinese luxury. The two brand-new color-matching exhibition cars at the Shanghai Auto Show have further increased and integrated traditional and modern elements, which fully embodies the inclusiveness and tension of BYD Han’s design.

　　On April 13th, 2021, the results of German iF Design Award were announced, and BYD Han EV made the list, becoming the first award-winning car model of China brand, which further proved that BYD Han’s high-end aesthetic experience based on the profound connotation of Chinese luxury is leading the trend of new energy vehicle design.

After several months’ fermentation, the first million-level new energy hard-core off-road vehicle-U8, and the first million-level pure electric performance super-running vehicle-U9 officially ushered in the first launch, and the new brand’s "Easy Sifang" core technology was released simultaneously. From the perspective of consumers, these two cars not only broke the price ceiling of domestic products in the automotive field, but also represented domestic products in the field of new energy technology research and development and application, and reached a new global leading height.

Without much gossip, today we will focus on what new inspirations the core technology of "Easy Sifang" has for new energy technology innovation. And, two million-class new energy vehicles, how do you expect U8 to "reduce dimensions and attack" traditional hard-core off-road? Looking up at U9 how to subvert the imagination space of new energy super-running?

　● "Easy Sifang" platform: four-motor four-wheel drive technology that subverts imagination

To correctly understand the "Easy Sifang" technology platform, we must first understand the driving mode of passenger cars. First of all, the fuel car, regardless of whether it is a front drive, a rear drive or a four-wheel drive, or a 6X6 car like AMG G63, is essentially an internal combustion engine that drives the wheels at the same time through the power distribution of the transmission mechanism. Unlike pure electricity, a motor represents an independent power source. At present, in active products, two-wheel drive is one motor (front or rear), and four-wheel drive is two motors (front+rear).

All the above is nonsense, but it is the basis of understanding the "easy quartet" technology platform. The platform will all use four independent motors (the front axle dual motors are an assembly, and the rear axle dual motors are an assembly), and the four wheels will be driven by the reducer, the half shaft and the universal joint respectively, so that each wheel will have its own steering, rotating speed and traction distribution (collectively referred to as four-wheel dynamics), which indicates that the electronic control system can independently control the wheels with higher freedom and accuracy, and the resulting function expansion and characteristic reconstruction are not the same for a fuel vehicle with a single power source.

For example, the traditional four-wheel drive system of a fuel vehicle requires the transfer case (or central differential) and the front/rear differential to transmit the power from the transmission to the front and rear wheels, and the more comprehensive the four-wheel drive, the more hardware modules are needed, including low-speed creep, tank U-turn, front and rear differential lock and so on. However, the four-motor-driven four-wheel drive system can fully realize these functions without complicated transmission-locking mechanism. For example, in the face of the theoretical special scene of "three wheels suspended", the traditional four-wheel drive must lock all the front/middle/rear differential locks to ensure traction, while the four-motor drive only needs to provide power output to the motor with adhesion.

At the same time, the structural redundancy of the traditional four-wheel drive system also greatly reduces the perception speed and accuracy of the whole vehicle, because it takes response time from the electronic control to the execution of the mechanical system, and the more complex the structure, the more so, which we usually call hysteresis. However, the four-motor drive has no power distribution mechanism at all, even the clutch and transmission. The power output by the motor directly goes to the wheels through the reducer and half shaft, and the response speed is millisecond. This not only has accurate vector control for the traction of the vehicle at high speed (similar to overspeed vector four-wheel drive), but also can make the other three wheels control the vehicle forward with more reasonable traction through special electronic control execution program, thus ensuring the stability of the vehicle. You can understand it as a "three-wheel drive mode" specially prepared for tire puncture.

　● Looking up at U8 & Looking up at U9: New Enlightenment of Off-road Vehicle & Super-running

So specific to the product level, what are the "outrageous" technical applications and special functions of looking up at U8 and U9 from the "Easy Sifang" technology platform?

First of all, in terms of parameters, the official data show that the maximum power of a single motor of this electric drive system is 220-240kW, the maximum torque is 320-420Nm, and the maximum rotation speed is 20500rpm. The torque amplification after passing through the reducer is undoubtedly amazing. The acceleration time of 0-100km/h on looking up U8 is 3s, and 2s+ "breaking a hundred" can be achieved on super-running U9. After all, the book data is already above 1100 horsepower, and the power is no longer a short board that limits the acceleration ability.

Then look up at U8, which is a hard-core off-road vehicle built on a non-load-bearing body. From the chassis structure, we can see that the dual motor modules on the front and rear axles and the blade batteries on the chassis are directly installed on the longitudinal beam, which is completely different from the Tang EV with a load-bearing body. In addition, the platform also supports hybrid expansion, that is, an internal combustion engine can be installed above the front axle. Although the details are not clear for the time being, my personal guess is that it should be the extended range mode. For this four-motor four-wheel drive, it is of little significance to drive the whole engine directly.

As for the necessary functions of hard-core off-road vehicles, thanks to the independent control attributes brought by four motors, it is hoped that U8 can get out of trouble by "one leg" even if three wheels are suspended, because TA does not have to consider the idling problem caused by differential (4H/4L, crawling mode and three locks are all floating clouds).

On this basis, looking up at U8, there are many very hard-core function extensions, such as "genuine tanks turn around". The traditional hard-core off-road tank turns around by locking the wheel on one side into a circle and turning the wheel on the other side, which is different from looking up at U8. TA can turn the left and right wheels in the opposite direction, thus turning around the center of the vehicle. In principle, as long as the space is slightly longer than 5 meters (actually, it should be the diagonal length of the vehicle), it can directly turn around in circles, which is exactly the same as the tank with crawler.

In addition, we know that the three-electric system of pure electric vehicle does not need to be powered by intake air (oxygen) and gasoline combustion like the internal combustion engine, so the whole power system can be completely closed; At the same time, the structure of the non-load-bearing car allows the body-in-white part to be highly closed. Therefore, the cockpit airtightness reaching IP68 level is also applied to this U8, and even the emergency floating ability can be obtained by virtue of the four-wheel independent vector control function, which is an unimaginable function of fuel vehicles.

After looking up at U8, let’s take a look at the super sports car endowed by the "Easy Sifang" platform-what unique BUFF do you look up to U9?

For supercars, the most important test for manufacturers is the traction control in high-speed state, which is undoubtedly a natural advantage for four-motor four-wheel drive. For example, when dealing with high-speed right corners, traditional sports cars need complex and efficient electronic control actuators to realize the overspeed of the left wheel, that is, vector four-wheel drive. It is much simpler to look up at U9, and this function can be realized only by accurately controlling the left and right wheel motors. Even if there is no steering system, vector steering can be realized by the motor. After all, it is ok to turn around in place, and vector steering is the basic operation.

In addition, U9 also has "Sao operation" in the braking system. In addition to the brake discs and calipers on four wheels, the electric drive system can also achieve active braking at the electric drive level through positive and negative electric control torque output. Even, you can achieve a braking distance of less than 40m and an agile steering ability of less than 12m while the steering gear and brakes are not working. You can understand it as "engine braking technology" on new energy vehicles.

　● Edit Comment:

From dynasty series to ocean network, and now looking up to brands, automobiles show us the deep leap of enterprises from the leader of new energy vehicles to the leader of new energy technologies. In particular, the four-motor four-wheel drive technology brought by the "Easy Sifang" platform is undoubtedly an inspiring thinking innovation for the electrification innovation of hard-core off-road and super sports cars. On the other hand, the success of looking forward to it represents the great victory of the "technology, industry and trade" route of contemporary China enterprises, and it is also the pillar of China manufacturing based on the future.

　　Original title: Starting from 88,800 yuan, how does King Kong Gun stir the low-end pickup market?

　　"Thanks toThe high self-sufficiency rate of spare parts and the supply chain crisis such as chips have little impact on the Great Wall pickup truck. Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance.

　　Recently, Great Wall Motor’s commercial pickup king kong gun was officially listed. It is reported that the car provides two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive. The gasoline model starts at 88,800 yuan and the diesel model starts at 95,800 yuan.

　　"King Kong cannon is a strategic model of the Great Wall pickup truck, which is of great significance." Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance at the Guangdong linkage listing conference held on April 7th.

　　Source | Great Wall Motor official website

　　Some insiders said that from the perspective of the pricing and product strength of King Kong Gun, Great Wall Gun has high hopes for this car. In addition to refreshing its past brand impression, it also wants to subvert the domestic pickup market segment.

　　Different from the previous pickup truck shape, the appearance of King Kong Gun is more fashionable and the overall recognition is stronger. Its front face adopts a honeycomb air intake grille, and the periphery is decorated with thick chrome trim strips, so the overall temperament is tough. The details such as the waistline and front and rear wheel eyebrows make the new car more exquisite.

　　"King Kong Gun focuses on creating a core label that is solid, durable, economical and convenient." Previously, the top management of the Great Wall pickup truck once said. King Kong Cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container, and at the same time, details such as low cargo platform and container lighting are added. The turning diameter of 11.9 meters makes the new car more flexible in turning and turning around. In addition to the flat box model, the functions such as the cargo box light that can be turned on by the center console button, the car system that supports FOTA upgrade, the 360 panoramic image, the whole car radar and tire pressure monitoring also make the King Kong gun more practical and functional.

　　In terms of power, the King Kong Gun is equipped with a power combination of 2.0T+6MT, the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m.. On April 7th, when Time Finance tried to ride the King Kong Gun, it was found that the noise of its powertrain was low, and the performance of the King Kong Gun was not bad in terms of road feeling and vibration filtering.

　　Source | Great Wall Motor official website

　　Some insiders said that with the product strength and pricing of King Kong Gun, it may have a good market performance in the future. It is worth mentioning that, as the leader of the domestic pickup truck market, the Great Wall pickup truck sold 233,000 vehicles in 2021, including 43,599 overseas vehicles, up 119% year-on-year. Previously, Cui Xiaohui, general manager of the Great Wall pickup truck brand, revealed that "the goal of the Great Wall pickup truck in 2025 is to achieve 500,000 vehicle sales, ranking among the top three pickup truck sales in the world".

　　"Thanks to the high self-sufficiency rate of parts of Great Wall Motor, the impact of supply chain crisis such as chips on Great Wall pickup trucks is not great." Zhang Hao Bao told Time Finance that in terms of pickup truck policy, Great Wall pickup truck also cooperated with China Automobile Association, Passenger Association and pickup truck friends to promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck association and promote the lifting of pickup truck policy. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.

On July 17, 2018, in the high temperature outdoor in Wuhan, Feifei, the anchor of "Betta online celebrity Party Branch", was wearing the scorching sun and high temperature and put on the "super thick equipment" of the workers — — Work clothes, work shoes, safety helmet, gloves, experience the profession of "temporary power repairman", and work with workers to investigate abnormal power consumption and conduct circuit temperature measurement and circuit emergency repair, and experience the hard work of power workers.

Perhaps the workers who are used to sticking to their posts and silently dedicating themselves in the hot sun never thought that their work pictures could be seen and praised by millions of viewers all over the country through the live broadcast platform.

And it is DouYu who truly shows these grass-roots staff’s efforts in front of the public. In order to make the vast number of water friends deeply understand the life of workers in construction sites, public services, cultural propaganda and other industries, and feel the hard working state of personnel in various positions at high temperatures, starting from July 17, "The metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was launched, and Betta called on the anchor to fully show that workers in various industries still adhered to their posts in high temperature weather, and it was not easy to fight for urban construction and social development, which triggered the viewers’ thinking and spread the positive energy at high temperature.

Betta anchor Ti mo Feng’s live broadcast of "Persistence at High Temperature"

DouYu Platform was established on January 1st, 2014. The platform mainly focuses on live games, covering sports, variety shows, entertainment and other live content. It is committed to bringing joy to everyone, and it is a leader among domestic live sharing websites.

Since its establishment, Betta has always been in Do not forget your initiative mind, and it is the best to practice good. In more than three years of public welfare practice, it has always been at the forefront of the live broadcast industry.

After more than four years of development, Betta has changed from a small startup to an enterprise with the entire live broadcast ecological chain. Betta is increasingly aware that it is not only a live broadcast platform, but also a media communication platform, shouldering the responsibility of spreading positive energy in society. As an industry giant, Betta should lead by example, not only to be a bigger and stronger enterprise, but also to shoulder social responsibilities.

With a large number of young audiences, Betta’s every move in public welfare undertakings can cause a stone to stir up a thousand waves. In order to transmit positive energy to more young people and maximize group advantages, Betta began to try public welfare actions in 2015, creating a new form of "live broadcast+public welfare".

From "institutions do charity" in the former media era to "stars do charity" in the TV era, and then to the live webcast in the Internet era, Betta saw the dawn of "charity for all". At the same time, in order to adapt to social development, Betta constantly challenges itself and opens up new live broadcast fields. Now, Betta is the first live broadcast platform in China to open the positive energy section.

At present, there are 132 authoritative media in the country, and 1340 authoritative media, government officials and public welfare organizations are broadcasting in Betta. The Betta platform has conducted more than 9,400 live broadcasts of positive energy, covering topics such as party building, environmental protection, people’s livelihood, culture and innovation. The cumulative viewing volume exceeded 1.85 billion, and the number of barrage was 963 million. Netizens responded enthusiastically to the live broadcast of positive energy theme.

In addition, Betta also attaches great importance to the promotion of positive energy live broadcast, and fully integrates the platform’s high-quality resources, including the first slide of the station, the banner of Betta video home page, the banner of App side, the focus map of Betta positive energy section, new media and traditional media publicity manuscripts, etc., and carries out positive energy live broadcast on the whole network, reaching more than 1.4 billion people.

On November 8-11, 2017, the New Corps of Hubei Military Region invited DouYu to enter the military camp and broadcast live the training, work and life of more than 600 recruits of the new corps. This is the first series of activities that live broadcast into the military camp in China. Before that, webcasting has never entered the military camp. On August 11th, the peak popularity of Betta live broadcast room reached 5,653,600. In the three days of live broadcast, the cumulative number of hits exceeded 104.22 million, and the cumulative number of barrage reached 45.3649 million. What is even more surprising is that the event was reported by more than 300 websites across the country, with a reprint volume of more than 200,000 times.

Through the sufficient preparation of DouYu’s team in the early stage and the full communication with relevant departments, the activity avoided the risk of entering the military camp for live broadcast. With a reasonable live broadcast form and the first perspective of Betta anchor, the life in the military camp was truly displayed, showing the young people the struggle, unity, blood and friendship of the army. The life in the military camp played a great appeal and appeal to them.

In the later period, Betta also held a number of live broadcast activities into the barracks, and the anchors who participated in the activities were mainly party member of Betta "online celebrity Party Branch". "Directly hit the recruits’ rite of passage — — Online celebrity Party branch entered the military camp activities "and" I was on the scene to prepare for the war — — Activities such as "Entering the Wang Jie Army in the Eastern Theater" and "Entering the Xuefeng Special Operations Brigade of the 76th Army of the Army in the Western Theater" all show the actual combat training scenes and camp life of the soldiers in an all-round way through live broadcasts.

"Prepare for war-I am on the scene-"online celebrity Party Branch entered the military camp series in 2018.

In addition to entering the military camp series, the positive energy section of Betta is full of positive energy everywhere.

In order to care for the growth of hearing-impaired children, Betta held a live broadcast of "Let Love Hear" urban public welfare orienteering in Wuhan, bringing public welfare activities into the competition.

In March, 2018, ten star anchors of DouYu Platform participated in the city orienteering race to raise love funds for a group of poor hearing-impaired students in Wuhan No.1 School for the Deaf to help them realize their dreams for the college entrance examination. During the live broadcast, the anchors constantly called on fans to pay attention to the deaf students in their own cities, and also showed the city appearance of Wuhan during the running process, calling on everyone to enjoy sports fun and feel the charm of the city. The interactive effect of the whole live broadcast was excellent, and the live broadcast screen was constantly screened by fans.

In order to let more people participate in the activities of "advocating science and staying away from cults", DouYu, Wuhan Prevention Office and Municipal Education Bureau jointly launched a series of publicity and education activities of "live broadcast+anti-cults".

On April 16th, 2018, more than sixty primary school students from Xinjian, Shenyang Road and Yiyuan Road in Jiang ‘an District of Wuhan entered the Wuhan Science and Technology Museum to participate in the practice activities with the theme of "advocating science, cherishing life and staying away from cults", which was broadcast live by Lan Panger, the anchor of online celebrity Party Branch of Betta. In the exhibition hall, the narrator introduced the origin of the universe, the formation of the solar system and the evolution of life to the children, and broke the heresy one by one. At the scene, the children also watched popular science musicals and sitcoms, which deepened their understanding of science.

It is reported that the mode of "live broadcast+anti-cult" is also the first in China. As of July 11th, Betta has conducted four live broadcasts, with the cumulative hits of the first three events reaching more than 16 million, and the number of online users watching each live broadcast is stable at more than 300,000.

On February 1, 2018, Zhang Jun, Feng Caihong and others arrived at Guangzhou Railway Station early to wait. Together with the other 1604 Hubei folks in Guangdong, they will take a free "love train" from Guangzhou to Wuchang to go home.

This new year has a special meaning for them. The day before the bus ride, Li Xuan and Yan Yu, anchors of Betta "online celebrity Party Branch", accompanied Zhang Jun and Feng Caihong to pack their bags and go to the shopping mall to buy Spring Festival gifts. The anchors Gina, Jia Huizi and others went to their hometown in Tianmen and Xiantao respectively to accompany their parents to buy new year’s goods and new clothes.

This is DouYu’s activity of "Caring for Homecoming People and Warming the Way Home" specially created for fellow villagers in Hubei. In order to show the working and living conditions of Hubei people who are "living in a foreign land" and to show the new look of the countryside with "rural revitalization" as the starting point, the anchors of Betta Energy "online celebrity Party Branch" have been dispatched one after another to record the living conditions of Hubei fellow villagers in Guangdong, accompany them on their journey home and send New Year greetings to their relatives in their hometown.

At nine o’clock this morning, the train departed from Guangzhou and slowly entered Wuchang Railway Station late at night. After arriving at the station, the anchors sent pillows around the betta fish to the children in the car, and the villagers also sent New Year greetings to the "water friends" in front of the camera. The station is full of laughter and laughter, and the hard work of the past year seems to be gone.

The live broadcast began at 9: 00 am on January 31, 2018 and ended at 1: 52 am on February 2, 2018. It was a 24-hour network+all-media inter-provincial live broadcast, recording the way home of Hubei villagers and going deep into the hometown of migrant workers in Hubei to send New Year greetings to the left-behind elderly.

During the live broadcast of "Warm Home Road", 20 million "water friends" were online in real time, and more than 10,000 netizens barrage. After the event was reported, it was reprinted more than 200 times by websites such as People’s Daily, China Daily and Xinhuanet.

This is not the first time that Betta has helped Spring Festival travel rush.

On the eve of the Spring Festival in 2017, DouYu and Gaode Map jointly built a live broadcast room in Spring Festival travel rush to provide people with the latest road conditions and travel information in Spring Festival travel rush. On the afternoon of January 21st to 24th, live anchors connected with map technicians and host guests in Gaode, and had a heated interaction with netizens on the latest traffic trends, Spring Festival travel rush road information, travel tips and other contents, which caused many onlookers.

Off-line, the betta anchorperson incarnated as "Shark Man" and shuttled through the train stations in eight major cities, including Beijing, Hangzhou, Zhengzhou, Wuhan, Chengdu, Chongqing, Nanjing and Shanghai, and launched a special trip to Spring Festival travel rush with the theme of "8 cities and 8 stations, fighting fish will send you home happily".

During the event, the anchors actively helped the elderly, the sick and the disabled, and the passengers who carried a lot of luggage alone. At Beijing West Railway Station, an old man who was traveling alone got lost. A "Shark Man" found the old man, took the initiative to pack his luggage, sent him into the station entrance, and gave him a Peking Duck at his own expense.

DouYu not only travels on Spring Festival travel rush Road in major cities, but also sends love to every household in remote areas.

In November 2017, Ye, the outdoor anchor of Betta Fish, walked into Cliff Village, Daliangshan, Sichuan with live broadcast tools, bringing living materials to villagers in poor mountainous areas. Since January 2018, the outdoor anchor "Brothers Company" and his party have visited the lonely elderly and left-behind elderly people in Tongjinpu Nursing Home in Zhangjiajie, Hunan Province, and sent pigs and sheep, as well as new year’s goods worth 5,000 yuan. The team of food anchor "Deep Mountain Cafe" went into Ya ‘an mountain area of Sichuan with cooking utensils on their backs to cook for the lonely old people in the mountain … …

Betta’s "Warm Home Road" series of public welfare activities has been going on for two years. Whether it is to help passengers at the train station, to prepare new year’s goods for fellow villagers, to accompany them home, or to go into the mountains and cook a New Year’s Eve dinner for the villagers, the anchors use their personal actions to make the New Year more warm and let the public see the power of live public welfare.

From Guangzhou to Wuhan, from Ya ‘an to Zhangjiajie, DouYu broke the geographical and formal restrictions, allowing anchors to bring public welfare content and behaviors to users. At the same time, due to the real-time nature of the live broadcast, the impact of the live broadcast on the audience is very intuitive. Without editing and design, what the audience sees is real public welfare. This form of public welfare is very realistic, which makes good deeds within reach and attracts the participation and interaction of "water friends".

After the "Warm Home Road" series of public welfare activities are broadcast, "water friends" will spontaneously make menus for the anchor, and will also mail materials for the anchor to help donate. Both the platform for fighting fish, the anchor and the participating audience all played their social value in the activity.

In many years of practice, Betta has opened up new ideas, actively used various resources and organized various forms of public welfare activities. Wherever I went, I left many unforgettable memories.

In April 2017, Betta participated in the live webcast of the first large-scale public welfare activity "Love Miles" in China. "Love Miles" is a strategic cooperation activity between China Children’s and Teenagers’ Foundation and China Overseas Chinese Public Welfare Foundation. The activity covers a total distance of 60,000 kilometers and lasts from the day of self-driving to the end of 2017.

The "One Clothes Good" charity project advocated by this activity will bring 7 million donations and 500,000 clothes donated by two foundations, and pass through 28 provinces and 155 cities and regions in China, driving 200,000 caring public welfare people to pass through, and donating clothes and daily necessities worth 20 million yuan to 100,000 poor children and families along the way.

The charity work in the past year has not only tested the ability of Betta’s online live broadcast service, but also provided theoretical basis and rich experience for the live broadcast industry to cooperate with national charity activities in an all-round way. More importantly, during the event, all the rewards and gifts in the live broadcast room were used for charitable donations. Webcast has narrowed the distance between audience and public welfare. Wan Li’s trip is condensed in a small electronic screen, which makes hundreds of millions of live viewers feel the power of public welfare action.

Since May 2017, DouYu and Guangming. com have jointly launched a large-scale series of live broadcast activities of "To Be Intangible, Respect and Ingenuity". This is the first time that the central media joint live broadcast platform has widely spread intangible cultural heritage through live broadcast.

The elite teams of DouYu and Guangming. com went to 22 live broadcast sites in 14 provinces for 3 months, went deep into the birthplace of intangible cultural heritage, visited nearly 30 inheritors of intangible cultural heritage, and launched 30 interactive live broadcasts of intangible cultural heritage. On July 15th, in Beijing Chang ‘an Hospital of Integrated Traditional Chinese and Western Medicine, the Costa Rican boy Murray experienced the magical acupuncture skills of China for the first time, and he was amazed. On August 2nd, He Daojun, the inheritor of Qingcheng Wushu, and Xian Zongli, the "Chinese Woman King Kong", displayed the traditional China Wushu on Qingcheng Mountain. On August 9th, in Tengchong, Yunnan, Liu Yongzhou, the inheritor of Tengchong Shadow Play, led the children of Liu Jiaban to show the exquisite shadow play production and performance … …

During the live broadcast, Betta gave full play to the characteristics of large platform traffic, strong interaction and flexible expression, which helped the non-legacy get rid of the consistent impression of "high cold" and was understood by the audience, which also stimulated the young audience’s interest in the protection and inheritance of the non-legacy.

Betta platform integrates all-round advantageous resources such as home page recommendation (pc and mobile phone), channel recommendation, WeChat Weibo, and building customized live broadcast room for promotion. The cumulative number of viewers of 30 intangible live broadcasts reached 30 million, and the highest popularity of many live broadcasts exceeded 100,000. Among them, the cumulative number of viewers in woodblock printing workshops reached 462,000, and that in Guqin production workshops reached 580,000.

In addition to joining forces and jointly launching large-scale live broadcast activities, betta anchors also took action to form teams to explore poetry and distance.

In April 2017, several anchors of Betta established the "Self-rescuer Alliance" to advocate the concept of environmental protection with live broadcast.

The anchors of "Self-help Alliance" first came to beijing happy valley to clean the amusement facilities for Happy Valley and clean up the garbage in the playground. In front of the camera, the anchor called on the audience to start from the little things around them and join the environmental protection action together. The "Self-rescuer Alliance" also visited the nature reserves in Inner Mongolia and Linger County, and broadcasted the real face of this barren and water-deficient land, and how people came up with drought-resistant tricks through wisdom and diligence to save themselves.

The anchors’ self-help actions are, on the one hand, to remind the audience to start with small things and contribute to environmental protection, and on the other hand, to show the inseparable relationship between man and nature. Only when the earth’s resources are protected can mankind have a better living environment and development conditions. In the live broadcast, tens of thousands of people watched online at the same time, and the barrage exploded from time to time, and the screen was full of praise and support.

To the north, DouYu entered Inner Mongolia; To the west, Betta entered Xinjiang.

In September 2017, four betta game anchors, Lu Weiliang and others, formed a "Betta Charity Tour" group and went to Gulahama Township, Qira County, Xinjiang to teach. This is a small town located at the northern foot of Kunlun Mountain and the southern edge of Taklimakan Desert. It takes a whole day to drive from here to Urumqi.

The anchors prepared teaching knowledge such as geography, ocean and computer for the children, and also accompanied the children to play football, tug of war and other interesting activities. After class, the anchors visited local poor families, sat around with farmers and helped them with farm work.

At the same time, 860,000 users watched the live broadcast online. The form of "online celebrity anchor+teaching teacher" also aroused strong repercussions, which made more people know about teaching through the live broadcast platform, encouraged everyone to participate in it, and gave more support to children in remote areas.

Liu Xiaodong, Party Secretary of Qira County Education Bureau, said that this activity is of great significance in terms of social contribution, and expressed the hope that we can continue to build such platforms and organize such activities in the future.

In the first half of 2018, Betta continued to March forward on the road of public welfare.

At the beginning of the year, Betta held live events such as "Warm Home Road";

In March 2018, a series of publicity and education activities of "live broadcast+anti-cult" co-organized by DouYu was held in Wuhan, which will last until February 2019;

In May 2018, three betta anchors participated in and broadcast a 50km stampede in Shanghai, and raised 157,030.76 yuan in creative ways on the way. The money was finally donated in full to Shanghai Lianquan Public Welfare Foundation and publicized;

In July 2018, DouYu joined hands with Dream Guardian, a non-profit organization dedicated to helping children suffering from major diseases, and completed his own musical dream for Xiao Yuxi, a 9-year-old hemophilia child, and recorded his original song "Sunshine"; In addition, "the metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was also launched in the hot summer, and the contents were divided into four categories, namely, workers in high temperature, public officials in high temperature, cultural workers in high temperature, and love transmission in high temperature.

Now, Betta is preparing to cooperate with the non-profit organization Silent Planet to launch a "Xingbao Food Line" to help autistic children carry out social integration activities and create a live program to show the daily work and dedication of autistic children and autistic workers. In the end, all the proceeds from the live broadcast will be donated to the Bud Miao Fund of the Beijing Disabled Welfare Foundation, which will be used for the rehabilitation and education of autistic children.

No pains, no gains. From the initial attempt of "live broadcast+public welfare" to actively cooperating with various public welfare organizations or spontaneously organizing public welfare activities, Betting Fish has always been in Do not forget your initiative mind.

At present, the public welfare strategy in the CSR (corporate-social-responsibility) of Betta mainly focuses on the field of children’s public welfare, including children’s education and children’s care. At the same time, it also takes into account the development of public welfare fields such as education, poverty alleviation, medical and health care, and environmental welfare. Because of the younger nature of the betta platform itself, betta will make more efforts in the field of children and help the future generation grow up healthily with its own strength.

In the second half of 2018, Betta tried to create some long-term public welfare activities, and directly funded public welfare projects through the communication and profitability of the live broadcast.

Betta dares to try different kinds of public welfare activities and public welfare forms, hoping to become a leading enterprise in the live broadcast industry to implement CSR, and promote the social responsibility of the whole live broadcast industry, give play to the advantages of "live broadcast+public welfare" and "live broadcast +N" and work hard for social progress.