The press conference of CCTV’s 2017 rule of law figure selection activity and award ceremony was held in Beijing.

  CCTV News: On November 9, 2017, "The Spirit of the Constitution and the Power of the Rule of Law — — The press conference of CCTV’s 2017 rule of law figure selection activity and award ceremony was held in the Ministry of Justice.

  CCTV’s annual selection of rule-of-law figures is jointly sponsored by the Ministry of Justice, the National Law Popularization Office and CCTV, and undertaken by the Social and Legal Channel of CCTV. For a long time, with the strong support of the Central Political and Legal Committee, the General Office of the National People’s Congress Standing Committee (NPCSC), the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security, the Legislative Affairs Office of the State Council, china law society and other units, this activity has become an important window for the legal education of the whole people and an important platform for CCTV to publicize the law. Especially since the implementation of the great strategy of ruling the country by law, the selection activities have kept pace with the times and made continuous contributions to the construction of China ruled by law.

  In 2017, the selection and awarding activities coincided with the successful convening of The 19th National Congress of the Communist Party of China, which was a major event in the field of publicity and education on the rule of law after the 19th National Congress of the Communist Party of China and an important opportunity to study and implement the spirit of the 19th National Congress of the Communist Party of China.

  On the day of the press conference, leaders from various ministries and commissions, representatives of members of this year’s supervision committee for the selection of legal figures, and more than 40 media in Beijing gathered together to learn more about the specific content of this event.

Moderator Wang Xiaolei

Moderator Wang Xiaolei

Press conference site

Press conference site

  With the theme of "the spirit of the Constitution and the power of the rule of law", CCTV’s 2017 annual selection campaign selected 24 groups of candidates for "the rule of law", 5 groups of candidates for "the most influential network of the year", 1 candidate for "the media of the year" and 5 candidates for "the hero of the year". The deeds of these short-listed candidates represent the achievements made in the construction of CCTV2017 rule of law candidates’ photos in the past year in various fields of rule of law, such as legislation, law enforcement, justice, law popularization, etc., and show and interpret the pace of the rule of law process in China in 2017 from different angles, focusing on grassroots legal workers who are "grounded, dare to take responsibility and do something" in ordinary posts.

CCTV2017 rule of law candidate photo wall

CCTV2017 rule of law candidate photo wall

Photo wall of CCTV2017 Rule of Law Person Selection Supervision Committee

Photo wall of CCTV2017 Rule of Law Person Selection Supervision Committee

  Among them, there is Hu Binyong, an economic investigation policeman who directed the detection of major financial cases such as the Xu Xiang case; Chen Changyi, a judge who has the courage to take responsibility, dare to innovate and handle conscience cases; Bi Dongyun, a people’s prosecutor who is physically disabled and determined to return lost children to society with love; Lin Jiande, a 95-year-old man who has been compulsory for 30 years; Peng Xubang, a lawyer who leads the team to take root at the grassroots level and is committed to serving the people in difficulty in the frontier; Shi Weidong, who is willing to pave the way for the reform of the judicial system; Solve thousands of troubles and be a confidant of the people; Miao Zhibin, the guardian of the "tip of the tongue" of ordinary people; Yang Huizhi, National Model People’s Mediator; Chen Yanli, who earnestly safeguards the legitimate rights and interests of the people by correcting illegal and improper administrative acts in ordinary administrative reconsideration jobs; Shi Fumao, a lawyer who has defended migrant workers’ rights for thirteen years and took nothing, and so on. In them, we feel the pulse of China ruled by law.

24 groups of candidates for "Rule of Law Person of the Year"

24 groups of candidates for "Rule of Law Person of the Year"

  In this year’s selection of people ruled by law, the award of "People with the Most Network Influence of the Year" was also set up. The candidates include Meng Qingtian, deputy director of the Anti-kidnapping Office of the Criminal Investigation Bureau of the Ministry of Public Security, Guo Lin, the first prosecutor of the Yuhuan case in Liaocheng, Shandong Province, the "Guardian Plan 2017" anti-fraud public welfare action, the Internet security volunteer alliance, and the "online celebrity" police group portrait who popularized the law through the Internet.

Five groups of "the most influential online candidates of the year"

Five groups of "the most influential online candidates of the year"

  In addition, WeChat official account, the WeChat of People’s Daily, was selected as the candidate of "Tribute to the Media of the Year" because it adhered to its own value orientation, and was "distinctive" in terms of stand, viewpoint and judgment, which reflected the characteristics different from those of grassroots accounts, played a guiding role in public opinion, conveyed mainstream values and aroused netizens’ thinking.

One candidate for "Tribute to the Media of the Year"

One candidate for "Tribute to the Media of the Year"

  Among the candidates for the rule of law in CCTV in 2017, there are several heroes who have sacrificed their jobs, including: Tang Honglin, the director of the Sixth Prison District of Bazhong Prison in Sichuan Province, who suddenly fell ill while going to handle the work related to the party organization in the prison area and died after being rescued, at the age of 37; Cai Songsong, a policeman stationed in Shiqiao Police Station by the Traffic Police Brigade of Luxian Public Security Bureau in Luzhou City, Sichuan Province, died unfortunately to save two children from drowning during the Spring Festival, at the age of 31 … … Life is gone, and faith lives on. Their choice at the critical moment is worth remembering and paying tribute to.

Five candidates for "Honor Hero of the Year"

Five candidates for "Honor Hero of the Year"

  Starting from November 9th, 35 groups of propaganda films of candidates (units) will be broadcasted on CCTV Social and Legal Channel, and publicized on CCTV, Legal Network, China Police Network, China Court Network, Justice Network, Sina Weibo, Tencent Video, Iqiyi and other online platforms. The final winners will be announced on December 4th, National Constitution Day.

  In order to expand the influence of this event, from November 9, the official WeChat public platform of "CCTV Society and Law" and "CCTV Rule of Law Person of the Year" Weibo will comprehensively launch the online interactive activities of "CCTV2017 Rule of Law Award Ceremony", including the cross-platform dissemination and promotion of candidates’ deeds, posters and videos; Interactive H5 (helping the rule of law in China and praising the rule of law figures) participation and forwarding; Two new media live broadcasts of the press conference and the award ceremony; Watch the multi-screen interaction of the award ceremony "WeChat Shake", and cooperate with CCTV to conduct online publicity and broadcast of candidates. Professional websites such as China Law Popularization Network will also make special topics for the short-listed candidates and promote them. The major video live broadcast platforms will also make special topics for this selection activity and promote it.

The live broadcast of new media on eight platforms lasts for 180 minutes. The picture shows the electronic sign-in session of guests.

The live broadcast of new media on eight platforms lasts for 180 minutes. The picture shows the electronic sign-in session of guests.

  At the press conference, Wang Xiaoguang, the representative of the organizer and director of the Legal Publicity Department of the Ministry of Justice, and Wang Guangling, director of the social and legal channel of CCTV, delivered speeches respectively. Tong Ning, deputy director of the Social and Legal Channel of CCTV, explained the overall design of this award ceremony. Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, Zhong Xuequan, inspector of the Information Bureau of the General Office of the National People’s Congress Standing Committee (NPCSC), Ye Jian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Court, Chen Youxian, Minister of the Propaganda Department of the Political Department of the Supreme People’s Procuratorate, Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, and Lv Xinghuan, Executive Deputy Secretary of the Party Committee of china law society Organs, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, respectively made detailed introductions on the selection of candidates this year. Zhang Yi, member of the Selection Supervision Committee, deputy director of the Political and Cultural Department of People’s Daily, and Cai Xiaolin, director of Voice of China in china national radio, were invited to participate in the activities as representatives of the current members and made speeches.

Speech by Wang Xiaoguang, Director of the Legal Publicity Department of the Ministry of Justice

Speech by Wang Xiaoguang, Director of the Legal Publicity Department of the Ministry of Justice

Speech by Wang Guangling, Director of Social and Legal Channel of CCTV

Speech by Wang Guangling, Director of Social and Legal Channel of CCTV

Tong Ning, Deputy Director of Social and Legal Channel of CCTV, spoke.

Tong Ning, Deputy Director of Social and Legal Channel of CCTV, spoke.

Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, spoke.

Cha Qingjiu, director of the Propaganda Classroom of the Central Political and Legal Committee, spoke.

Zhong Xuequan, inspector of the Information Bureau of the National People's Congress Standing Committee (NPCSC) General Office, spoke.

Zhong Xuequan, inspector of the Information Bureau of the National People’s Congress Standing Committee (NPCSC) General Office, spoke.

Ye Jian, Minister of Mission Department of the Supreme People's Court Political Department, spoke.

Ye Jian, Minister of Mission Department of the Supreme People’s Court Political Department, spoke.

Chen Youxian, Minister of Propaganda Department of the Supreme People's Procuratorate Political Department, spoke.

Chen Youxian, Minister of Propaganda Department of the Supreme People’s Procuratorate Political Department, spoke.

Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, spoke.

Guo Qiang, Deputy Director of the Press Center of the General Office of the Ministry of Public Security, spoke.

Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, spoke.

Xin Tian, Deputy Director of the Administrative Reconsideration Department of the Legislative Affairs Office of the State Council, spoke.

20. Lu Xinghuan, Executive Deputy Secretary of the Party Committee of china law society, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, spoke.

20. Lu Xinghuan, Executive Deputy Secretary of the Party Committee of china law society, Secretary of the Discipline Inspection Commission and Director of the Personnel Department, spoke.

The organizer's representative issued a letter of appointment to the judge's representative.

The organizer’s representative issued a letter of appointment to the judge’s representative.

  After 17 years’ growth, the "CCTV Person of the Year under the Rule of Law" selection activity has become the first brand in the field of CCTV’s rule of law propaganda. Inspired by the spirit of the 19th National Congress of the Communist Party of China, this activity will surely adhere to the great concept of "Do not forget your initiative mind, remember the mission", hold high the great banner of Socialism with Chinese characteristics, win the decisive victory in building a well-off society in an all-round way, win the great victory of Socialism with Chinese characteristics in the new era, and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation.

Launching ceremony site

Launching ceremony site

  "The spirit of the Constitution and the power of the rule of law — — CCTV’s 2017 Award Ceremony for Rule of Law Persons will be broadcast on CCTV-1 and CCTV-12 in prime time on the evening of December 4.

Looking back on Shi Hai: The first computer was born on Valentine’s Day (Figure)

Special topic: picture channel

  


  Dr. Moakley (Source: World Wide Web)


  


    The world’s first electronic computer "Eniac"


  On February 14, 1946, at Moore Institute of Electrical Engineering, University of Pennsylvania, there was a festive atmosphere everywhere. Many guests come here with excitement, because they will attend the unveiling ceremony of the first modern electronic computer in human history. What is presented to people is a monster with a strange shape and shining all over. It is the world’s first modern electronic computer "ENIAC". This monster covers an area of 170 square meters and weighs 30 tons. At the unveiling ceremony, "Eniac" performed its "unique trick" for the guests-5000 additions and 500 multiplications were performed in one second, which was more than 1000 times faster than the fastest relay computer at that time. This perfect appearance made the guests applaud. However, who knows, in the process of the birth of this behemoth, how many people have devoted countless efforts to it!


  A monster born of war.


  Although the emergence of electronic computer is only 60 years, its birth is the accumulation of hundreds of years of human efforts. As early as the 17th century, a group of European mathematicians began to develop computers. In 1642, in order to assist his father, who was the director of taxation, Pascal, a 19-year-old French mathematician, successfully built the first mechanical computer with a clock gear, but he could only do addition and subtraction. On this basis, the German mathematician Leibniz invented a computer that can do multiplication and division in 1678. However, the performance of these mechanical computers is too backward to meet people’s needs. More than a hundred years later, the British mathematician Babbage designed a more advanced computer in 1822. Unfortunately, Babbage’s design could not be realized because of the limited industrial level at that time.


  In the next 100 years, mankind has made great progress in the fields of electromagnetism, electrotechnics and electronics, laying a solid foundation for the emergence of electronic computers. After the outbreak of World War II, the U.S. Army Ordnance Department set up a "Ballistic Research Laboratory" in Aberdeen, Maryland to research and develop new artillery. The extremely heavy computing task is a big headache for the researchers there. Although the laboratory employs more than 200 computing Aauto Quicker, it is still stretched. They urgently need a new computing machine to improve work efficiency. Just when people were at their wits’ end, Dr. Moakley from Moore School of Electrical Engineering, University of Pennsylvania put forward the idea of trial-producing the first electronic computer. His idea attracted the Army Ordnance Department, who immediately asked Moore College to draw up a development plan.


  According to the scientists’ estimation, the cost of manufacturing an electronic computer was $150,000, which was a huge sum at that time, so it was resolutely opposed by many people in the military. Seeing that the plan to develop an electronic computer is about to die, Dr. Wilbur, a famous American mathematician, firmly stood in the ranks of supporters, and he finally persuaded the US military. After more than two years of intense development, the first electronic computer finally came out on February 14, 1946. And its development funds have been increased several times, and finally reached $480 thousand.


  This electronic computer, called "Eniac", now looks like a monster. There are thousands of electronic tubes, diodes, resistors and other components inside, and there are as many as 500 thousand welding points in the circuit; On the surface of the machine, there are meters, wires and indicator lights. What makes people laugh and cry is that it consumes more than 174 kilowatt hours, and it is said that the lights in the whole town will dim when it is used; Moreover, its electron tube burns out every 15 minutes on average, and scientists have to keep changing it in a big sweat. However, the calculation speed of "Eniac" is 200,000 times that of manual calculation and 1,000 times that of relay computer. The U.S. military has also tasted the sweetness, because it only takes three seconds to calculate the trajectory of artillery shells, while before that, it took 200 people to calculate it manually for two months. In addition to conventional ballistic calculation, it later involved many scientific research fields and played an important role in the development of the first atomic bomb.


  On October 2, 1955, Eniak was declared "retired" and was displayed in a museum in Washington.


  Three electronic computers compete for the title of "the first in the world"


  Interestingly, the halo on the head of "Eniac" has been controversial for many years. In fact, quite a few people think that the "Giant" computer developed by Britain in 1943 is the world’s first electronic computer, but it has been kept secret. It was not until 1975 that the British authorities declassified the relevant files that people understood this inside story.


  It turned out that in the Second World War, in order to decipher a mechanical code of the Germans, British intelligence agencies and mathematics,


  With the cooperation of electronics experts, a large-scale electronic computing device was developed in 1943, and it was called the "giant" machine. Before the invention of the "Giant" machine, it took six to eight weeks for Britain to decipher the German high-level passwords, but it only took six to eight hours after using the "Giant" machine. Since it was put into use, a large number of German high-level military secrets were quickly deciphered, which greatly accelerated the process of Nazi Germany’s downfall. Because of the need of war, Britain regards it as "super secret". It is said that in order to keep secrets, Britain did not hesitate to secretly destroy 10 similar computers after the war. However, some people think that the "giant" computer is not a real electronic computer, but is between relay computer and modern electronic computer.


  There is another saying that atanasoff, a Bulgarian-American physicist, was the inventor of the first electronic computer. As early as December 1939, he built the world’s first electronic computer, but because it was World War II, he didn’t apply for a patent or publish the information. Despite different opinions, "Eniac" is still recognized by most people as the world’s first electronic computer, and Valentine’s Day 60 years ago has been recorded in the history of human invention forever.


  Electronic computers became famous overnight because of the presidential election.


  At the beginning of its birth, "Eniac" could not be widely used because of its many defects. It was not until 1951 that Moakley and eckert developed UNIVAC (Universal Automatic Computer) on the basis of "Eniac" that electronic computers began to move from the laboratory to the society. Soon, an accident happened, and its popularity increased rapidly.


  In 1952, it coincided with the American election. In order to process the election data, CBS rented UNIVAC to predict the election results. Just 45 minutes after the election, UNIVAC calculated that Eisenhower would win with an absolute advantage of 438 votes. But before the election, almost all experts and the media predicted that the two sides would be evenly matched. Therefore, the broadcasting company refused to report the prediction results of the computer. Engineers had to recalculate, but the computer still insisted that Eisenhower would win by a wide margin. When the election results were officially announced, everyone was shocked: Eisenhower actually got 442 votes, and UNIVAC’s prediction had an error rate of less than 1%! Since then, the whole world has begun to have a new understanding of the functions of electronic computers, and the development of electronic computers has entered a new era.


  From then on to today, the development of electronic computers can be described as leaps and bounds. It is not only widely used in people’s social life, but also directly guides the development of today’s information society. There is no doubt that the electronic computer is one of the greatest inventions in human history. Nowadays, it has become an indispensable part of modern society and will continue to play an important role in the future. (Yang Honglin)

Editor: Li Xiuwei

Can Aouita from Huawei enter the channel of Yu Chengdong?

Wen | Lu Jiu Business Review

There are more and more new energy vehicles with Huawei as their selling point, from the polar fox to the world and then to Aouita. 

Lu Jiu Business Review learned that Aouita will start a test drive in the near future. In early September, its mass production vehicles will arrive one after another, and a centralized test drive meeting will be held in Beijing. At present, the shops in Aouita are still displaying non-mass production engineering vehicles.

Aouita’s official entry into the market will mark the emergence of another car company that has deeply branded Huawei.

However, the biggest question now is: Can Aouita enter Huawei’s sales network and enjoy the same treatment as the media? After all, Aouita now has too few stores of its own, only 11.

According to national business daily, Tan Benhong, CEO of Aouita, said in an interview, "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. When the scale of our channels has not been fully reached, (Huawei) will help us, but it is not a substitute."

However, everyone who knows Huawei knows that Huawei’s terminal belongs to Yu Chengdong’s sphere of influence, while Aouita’s cooperation is Xu Zhijun on the platform.

How much weight does Aouita have in Huawei?

Since its birth, Aouita has always brought its own aura and attracted much attention. 

According to public information, Aouita was jointly built by Changan, Huawei and Contemporary Amperex Technology Co., Limited. Changan led the vehicle design and development, Huawei was responsible for intelligent electric technology, while Contemporary Amperex Technology Co., Limited was responsible for providing batteries. The three companies jointly built a CHN platform to empower Aouita.

However, it is strange that there is no Huawei among the shareholders of Aouita Company.

According to Aiqicha’s data, Aouita Science and Technology (Chongqing) Co., Ltd. is backed by eight companies, including Contemporary Amperex Technology Co., Limited, Chongqing Changan and Shanghai Weilai. The capital contribution of Contemporary Amperex Technology Co., Limited is RMB 280 million, Chongqing Changan is RMB 275 million and Weilai is RMB 13.3 million.

I didn’t see the shadow of Huawei, that is to say, in Aouita’s case, Huawei only gave technology and didn’t pay.

There is a big difference between Aouita’s external release and the press. Whether it is the strategic signing conference of Contemporary Amperex Technology Co., Limited, Huawei and Changan Automobile, or the Chongqing Auto Show on June 25th, the specifications attended are quite high. In addition to Tan Benhong, Chairman of Aouita, Zhu Huarong, Chairman of Changan Automobile, Xu Zhijun, Chairman of Huawei, and Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited often come out of the platform.

In addition, Aouita’s product launch can also show another clue.

At the Aouita 11 product launch conference on August 8th, Tan Benhong, the chairman, came out to introduce Aouita 11, and three bosses stood on the platform by video.

In contrast, the press conferences of M5 and M7 were introduced by Huawei’s Yu Chengdong as the leading actor, and Selis’s presence was not high.

On June 25th, when Aouita signed a comprehensive strategic cooperation agreement with Huawei, Chi Linchun, president of BU Marketing and Sales Service Department of Huawei’s smart car solution, said that Aouita was the heavyweight model of Huawei’s full-stack smart car solution.

According to Lu Jiu’s business review, before and after the product launch on August 8th, Wang Jun, chief operating officer of Huawei BU and president of intelligent driving solution product line, also visited Chongqing Times Tianjie Experience Center in Aouita and introduced Aouita 11.

In terms of leadership specifications, Xu Zhijun, the rotating chairman of Huawei, endorsed the platform, and the relevant person in charge of Che BU also came forward to promote it vigorously; In the depth of cooperation, Aouita and Huawei have cooperated heavily in the whole stack, and Aouita also has the trademark authorization of Huawei HI, but whether Aouita can enter the Huawei channel has not been confirmed.

Previously, the media reported one after another that the two sides were actively implementing the preparations for entering their store channels. On August 30, national business daily reported that Tan Benhong said: "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. It is when the number and scale of our channels have not been fully reached, (Huawei) will help us, but it is not a substitute."

Lu Jiu’s business review found that the so-called two sides are actively implementing the store channel, which was unilaterally announced by Aouita, and Huawei has never spoken to the outside world.

Intriguingly, we haven’t seen the shadow of Yu Chengdong in the cooperation activities between Huawei and Aouita.

On important occasions such as cooperation signing and press conference in Aouita, Xu Zhijun, rotating chairman of Huawei, and heads of various departments of Auto BU attended, but Yu Chengdong, CEO of Huawei BG, CEO of smart car solution BU and director of IRB of smart terminal and smart car parts, never showed up.

Lu Jiu’s business review noted that there was a similar situation in the cooperation with BAIC. Huawei cooperated with BAIC very early, and signed a contract in 2017, and then signed three contracts. Huawei was mainly attended by Xu Zhijun and Wang Jun, and Yu Chengdong never showed up. Yu Chengdong didn’t appear until the release of Alpha S, the polar fox. Yu Chengdong attended the cooperation between Huawei and the international community.

Therefore, do Aouita and Wen Jie belong to different spheres of influence within Huawei?

"China content" is high, but it can’t enter the Huawei channel?

Huawei’s channels have always made car companies drool.

On the evening of September 1st, according to Sellers’ production and sales express, the sales of Jiejie automobile, which cooperated with Huawei, exceeded 10,000 in August.

Asking for big sales is inseparable from Huawei’s channel empowerment.

According to public data, as of August 25, there were 781 sales centers in 190 cities, including 163 user centers and 618 Huawei sales stores.

Huawei also regards its own channels as an important part of empowering automobile brands. According to the data learned by Lujiu Business Review in Huawei in July, Huawei has 12 flagship stores, 116 smart life houses, 5,000 authorized experience stores and more than 60,000 retail positions. Importantly, these stores are all in shopping centers, which are highly matched with the demand of new energy automobile stores.

Whether it can enter Huawei’s sales channels or not, for a long time, there has been no exact news from Aouita, and the caliber of store sales is different.

The salesperson of a Huawei store in Beijing believes that it is impossible for Aouita to sell through Huawei’s channels. "People are an independent brand, and Huawei is the model of HUEWEI Inside. Huawei is only its supplier, so it is impossible to sell through Huawei’s channels."

Aouita’s Suzhou sales staff also said that it is impossible for Aouita to sell in Huawei stores for the same reason as Huawei stores. "Because Aouita is a brand new brand, it will still sell itself."

"Our major shareholders are Changan and Contemporary Amperex Technology Co., Limited, and Huawei is not a major shareholder. Why do you sell it in his store?" The person in charge of Aouita’s Beijing sales store said.

"Huawei actually doesn’t have a few good shops. Many people want to buy Huawei mobile phones. They will search Huawei’s stores in the shopping malls and go directly. Huawei stores don’t have to find the location of big passengers. But the car is different. The new brand still needs a big passenger flow position to attract customers to see the car. " The person in charge of Aouita Suzhou Store said.

Although it is indicated that the channel will not borrow Huawei, the sales in Aouita emphasize the relationship with Huawei and their own "Chinese content".

"We use a complete set of HUAWEI Inside solutions, including car systems, assisted driving, laser radar, as well as Huawei’s motors and Huawei’s drive system. Now there is no second company in the industry that has such a deep cooperation with Huawei." The sales person in charge of the Beijing store said. He believes that the cooperation between Huawei and the international community is not as deep as that of Aouita.

In order to strengthen the content of Chinese, the Suzhou store manager particularly emphasized the hierarchical relationship between Yu Chengdong (pushing the question circle) and Xu Zhijun (platform Aouita). "Huawei’s boss platform is only Aouita. After our conference, many people asked why there was no Yu Chengdong, but later found out that Yu Chengdong’s level was actually lower than Xu Zhijun."

Behind Aouita and Wen Jie

In a phone minutes of Huawei’s in-depth interpretation of intelligent driving, Huawei introduced that there are three modes of cooperation: Tier1 (traditional parts supplier mode, supplying intelligent parts for car companies), HI mode (Huawei Inside mode) and intelligent selection mode.

Among them, Huawei’s intelligent selection mode is the fastest, because almost the layout of the whole vehicle is coordinated by Huawei, and the gross profit contributed by the intelligent selection mode is relatively high. In contrast, "HI mode will have less gross profit, because the cost of HI mode itself is high, but the pricing cannot be particularly high."

According to the data, the current cooperation between BAIC and Huawei is HI mode, and may consider participating in the intelligent selection mode in the future. Moreover, there are many car factories that cooperate with Huawei in HI mode, including GAC and Audi.

According to this summary, HI mode is the main mode of ADS (Huawei Autopilot). But HI is not the most prominent module for intelligent selection. Therefore, from the perspective of the entire car BU, Huawei currently attaches the most importance to smart selection, while ADS attaches the most importance to HI.

Based on these paragraphs, we can see that the gross profit of HI mode is low, and Huawei pays more attention to smart selection, which may be the reason why Aouita has made slow progress in entering Huawei’s channel.

Moreover, the autopilot data of the model will be open to Huawei, but in HI mode, the cooperative manufacturers will carry the corresponding data in their own data closed loop and will not share it with Huawei.

In the cooperation mode, the intelligent selection mode is far from the HI mode.

Lu Jiu’s business review learned that Huawei Automotive Intelligent Selection and HI belonged to different departments at the earliest.

In May 2019, Huawei’s Smart Car Business Unit (IAS BU) was formally established. This department was originally affiliated to the ICT Management Committee, with Wang Jun as its president and Xu Zhijun as its top leader. On September 2, 2021, Huawei was re-appointed, and Yu Chengdong became the CEO of Huawei’s smart car solution BU.

Prior to this, Huawei’s smart cockpit business belonged to IAS BU, HiCar, vehicle-mounted 5G communication and other businesses, belonging to the consumer business group and under the control of Yu Chengdong. Huawei combined these two businesses into one, and both of them were placed under Yu Chengdong. According to the analysis of people familiar with the situation, the main purpose of this move is to improve the implementation and operational efficiency within the group.

The source said that the earliest signing subjects of Huawei’s cooperation with BAIC and Aouita were Huawei Technologies Co., Ltd.; And the cooperation with Xiaokang Sailis, the signing subject is Huawei Terminal Co., Ltd.. Behind this are two companies.

Huawei Technologies Co., Ltd., which provides software and hardware solutions, has a great weight in HI mode, and is the business that Xu Zhijun was in charge of before; The Huawei terminal resource Hicar Huawei Intelligent Selection is led by Yu Chengdong and belongs to the consumer BG. Although it is now under the control of Yu Chengdong, there is inevitably a difference in the relationship between "biological and adoption".

Whether Huawei’s full-stack car solutions can be sold in Huawei’s terminal channels depends on Yu Chengdong.

Huawei has a rotating chairman system. During the rotating period, the rotating chairman is the top leader of the company. Each rotating chairman has a term of six months, so it is difficult to have a lasting influence on the following departments. Therefore, whether the channel sells Aouita or not depends on Yu Chengdong.

About cars, Xu Zhijun and Yu Chengdong have different ideas, which are on the table and have been reported by the media. Yu Chengdong wants to build a car, but Xu Zhijun doesn’t want to build a car.

It is Yu Chengdong’s specialty to engage in consumer business. Huawei has so many channels that it has great advantages in making cars. However, if Huawei goes out on its own, car companies will be more jealous, and Huawei’s car solutions will be even harder to sell. This business was in the charge of Xu Zhijun before.

Rong Hui, former vice president of Beijing Automotive Group New Technology Research Institute and CEO of Huihui Technology, once revealed that Huawei’s smart car solution will cost about 40,000 pieces in cooperation with Huawei. He estimated that Huawei’s profit will be at least 15,000 pieces.

How much can Huawei earn by selling a car?

According to media reports, according to the information disclosed by Huawei executives before, the share between Huawei and Sellers is about 1:9, and the price of M5 is around 300,000. Huawei can get 30,000 for a car, of which 20% is the technology licensing fee, which is about 6,000 yuan, and the rest is the store income.

HI mode Huawei earns a lot, but the investment in intelligent driving research and development has been very large, and many car companies are jealous of Huawei. In contrast, the smart selection model is easy to earn, and car companies are also willing. Huawei was blocked by the United States, and there was no mobile phone to sell in the store. With a car, it just met the shopkeepers who had no goods to sell.

In August, in an article in Huawei’s internal forum, "The management policy of the whole company should shift from pursuing scale to pursuing profit and cash flow", Ren Zhengfei mentioned that smart car solutions should not spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop.

Huawei BU has invested a lot in autonomous driving. To achieve a closed-loop business, it is obvious that the pressure of intelligent selection mode is less.

Self-built channels are difficult to support sales.

So far, there are only 11 stores in Aouita.

On August 8, 2022, when a press conference was held in Aouita, Tan Benhong said that the first batch of sales centers in Aouita will land in 10 cities and will officially open on August 8. This year, experience centers and service outlets will be stationed in 100 cities.

On September 1st, Lujiu Business Review was found in official website, Aouita. It is still the original 10 cities, and there are two in Chongqing, with a total of 11 direct stores. According to interviews and telephone calls, most of these stores opened in August. The person in charge of Suzhou sales told Lu Jiu Business Review that the Suzhou store only has an outreach booth at present, and the store will not open until October.

Offline stores have a great impetus to automobile sales, and the speed of building offline stores in Aouita is somewhat slow.

Although new energy car companies are now learning Tesla and booking cars online, offline experience stores are extremely important support. Without the experience of offline stores, it is difficult for car owners to book cars directly online.

Li Xiang once said that with or without stores in a city, the market share will be eight times different.

According to public reports, by September, 2022, LI had 265 retail stores covering 118 cities in China, and 316 after-sales maintenance centers and authorized car body and painting centers covering 226 cities. Weilai official website shows that Weilai has 402 service outlets nationwide.

Just eleven stores, certainly difficult to support Aouita’s ambition, the number of existing stores is far from enough.

As early as June this year, Aouita said that in terms of channels, it will adopt the modes of self-construction and partner joining, and plans to cover 110 cities in the year, and simultaneously promote the entry into Huawei stores.

But now it seems that this progress is a bit slow.

Large shopping centers are currently the best choice for new energy car companies to sell stores. However, it will not be fast to find a suitable shop in the shopping center, negotiate with the shopping center, decorate and move in.

Changan Automobile, behind Aouita, can’t help in the channel. First of all, Aouita is an independent company, and Changan Automobile is not a major shareholder. In addition, the main channel of Chang ‘an is in 4S stores, and the tonality of new energy vehicles owned by Chang ‘an is quite different from that of Aouita.

According to the survey of CMB International Securities, the ability of shopping centers to absorb new energy sales stores is also limited. First, because the stores of new energy auto companies are on the ground floor, the supply area is limited. In addition, new energy auto stores do not contribute much to passenger flow, so shopping centers must maintain the correct combination to increase passenger flow.

"When you go to the mall now, you can see that as long as there is a large flow of people, cars are basically contracted. Now the better bunks have actually been chosen almost, and it is more difficult to find a berth now. " The person in charge of the Suzhou store told Lu Jiu Business Review on the phone.

Since it is difficult to support the ideal sales volume by its own channels at present, Huawei’s channels are more and more important for Aouita. Can we get in or not? Aouita and the industry are waiting for Huawei’s answer. How to coordinate the resources between HI mode and Smart Choice mode and build Huawei’s core competence in the new energy automobile industry? This is also a proposition that Huawei must face seriously.

Lei Jun: Xiaomi Auto SU7 Wireless CarPlay is expected to be pushed by OTA in early May.

IT House reported on April 18th that Lei Jun, the founder and chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun gave a more specific timetable when answering the netizen’s question "When will the wireless CarPlay function of Xiaomi SU7 go online": it is expected to get on the bus through OTA in early May.

Lei Jun asked the team to push OTA upgrade at least once a month, and planned to open NOA in 10 regions to users at the end of May and push NOA to the whole country in August.

Lei Jun also revealed that the current model plan of Xiaomi Automobile belongs to the confidential stage, and there is no plan to make an off-road vehicle. When talking about this topic, Lei Jun said that the Great Wall brand off-road vehicles have done a good job.

In addition, Lei Jun believes that if Xiaomi SU7 fails, it will definitely be caused by three reasons: cognitive error, inertia thinking and idol burden.

According to the previous report of IT House, Xiaomi Auto’s iPad car control function has been launched. Just go to the Apple App Store to search and download the "Xiaomi Auto Expansion Screen" app, and after connecting the car hotspots, you can enjoy the seat air conditioning adjustment, multimedia adjustment, audio-visual entertainment and other native car-like experiences. Lei Jun once said that Apple users also have a good experience in driving Xiaomi cars, and Xiaomi smart cockpit is compatible with Apple wireless AirPlay and Carplay.

Live broadcast with goods and rules, industry chaos should be changed.

  Beijing Daily reporter Sun Qiru

  "Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

  Advertising in the live broadcast room must also abide by the advertising law.

  "Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

  The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

  The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

  In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

  The anchor should be authenticated by real name and must not be faked.

  With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

  The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

  In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

  However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

  "Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

  In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

  The platform should establish an anchor credit management system.

  On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

  In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

  This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

Geely Xingyue L configuration exposure, 148,000 yuan luxury is very fragrant.

Recently, Geely official website exposed the configuration information of the star model Xingyue L, which has attracted much attention. The new car will launch five models, equipped with two versions of 2.0T medium and high power, with a pre-sale range of 148,000-188,000 yuan. Judging from the order quantity of Geely Automobile Online Mall, it has reached more than 14,000 vehicles. Whether it is attention or car booking intention, consumers are very sought after by this Geely flagship SUV!

Star Road L is available in 6 body colors, including jet black, oyster white, Xuanwu gray, aurora silver, Mars red and Cuiyu magic color suit (optional at+5,000 yuan), and two interior colors, namely, brown and white double-fight luxury interior and Cuiyu double-fight suede interior (optional). The following is a detailed analysis of the configuration.

Compared with the 2.0T medium-power version, the luxury version is enough!

2.0T medium-power versions are all predecessor layouts, matching with 7DCT wet powershift, providing three configurations: luxury, distinguished and flagship.

In terms of appearance, all luxury models with low profile are equipped with 18-inch rims, inductive LED headlights +LED daytime running lights, and distance-sensitive electric tailgate. Both VIP and flagship models use energy matrix LED headlights and penetrating taillights with dynamic lighting effect;

In the interior, the luxury model provides brown and white two-color mosaic interior, 8-speaker audio, suede car roof, rear backrest 2-speed adjustment, and dual-zone independent automatic constant temperature air conditioning. The distinguished model is upgraded to 8-way electric adjustment of the main driver+6-way electric adjustment of the auxiliary driver, and 72-color breathing atmosphere lights are added. The flagship model is equipped with 10-speaker BOSS audio, ANC active noise reduction system, three-zone independent automatic constant temperature air conditioning, and front seat heating and passenger seat ventilation;

In terms of intelligent configuration, Luxurious offers a 10.25-inch LCD dashboard and a 12.3-inch touch control panel, which is very scientific and technological.

The distinguished model adopts IMAX panoramic triple screen, upgraded to a 12.3-inch LCD instrument, and added 4-tone voice recognition and ACC full-speed adaptive cruise. The flagship type adopts AR-HUD enhanced head-up display system;

In terms of safety configuration, the distinguished model is equipped with AEB urban anti-collision system, AEB-P pedestrian identification protection system, LDW lane departure warning system and SLIF speed limit sign recognition reminder. On this basis, the flagship model has added LKA lane keeping auxiliary system, BSD blind area monitoring system and other more comprehensive active safety configurations.

On the whole, the luxury model provides a more comprehensive configuration, and it is no problem to meet daily use!

Compared with the 2.0T high-power version, choose the four-wheel drive flagship in one step!

2.0T high-power versions are all horizontal four-wheel drive layout, matching the transmission, providing three configurations: luxury, distinguished and flagship. Compared with the 2.0T medium-power version, the engine has stronger power performance and matches the 8-speed Aisin automatic transmission. At the same time, the 6th generation HALDEX four-wheel drive system of Borg Warner is added, and other configurations are the same as those of two-wheel drive vehicles (four-wheel drive distinguished model is compared with two-wheel drive distinguished model, and four-wheel drive flagship model is compared with two-wheel drive flagship model). On the whole, the configuration level of Xingyue L is much higher than that of competing joint venture brands of the same level. If one step is considered, it is not bad to choose a four-wheel drive flagship with less than 200,000 yuan!

Editor’s comment:

From the configuration performance of Geely Xingyue L, all models show the comprehensive strength as the brand flagship SUV in terms of process quality, intelligent equipment, configuration level and power performance. Considering the comprehensive cost performance, the choice of two-wheel drive luxury model can meet daily needs.

Yangzhou Xingyue L drastically reduced the price! The discount is 15,000, and if you miss it, you won’t have it.

[car home Yangzhou Promotion Channel] Good news! Preferential activities are being carried out in Yangzhou, with a maximum discount of 15,000. The minimum starting price is 122,200 yuan. Click "Check the car price" in the quotation form now to get a higher discount!

https://car2.autoimg.cn/cardfs/product/g31/M09/21/32/autohomecar__ChtlyGXpBg-AZWuyAGjFrvbp-xA051.jpg

Xingyue L is a fashionable and dynamic SUV model, and its front face design is full of strength and movement. The body lines are smooth and the overall style is simple and atmospheric. The air intake grille adopts a unique design, showing a sense of layering and three-dimensionality, highlighting the luxury and fashion sense of the vehicle. The side lines of the car body are smooth and dynamic, and with large-sized wheels, it shows a strong sporty atmosphere. The design of the rear part is simple without losing the sense of strength, and the taillights use LED light source, which is more eye-catching after lighting. Overall, the design of Xingyue L is full of tension and impressive.

https://car3.autoimg.cn/cardfs/product/g31/M04/21/32/autohomecar__ChtlyGXpBguAG0rvAF_gtNdozbI880.jpg

Xingyue L is a medium-sized SUV, with a body size of 4770*1895*1689mm, a wheelbase of 2845mm, a front and rear track of 1610mm, a front tyre size of 235/50 R19 and a rear tyre size of 235/50 R19. The body lines are smooth, the overall shape is stable, and the side lines are simple and smooth, which highlights its fashionable and luxurious style. The side lines of the car are unique in design, full of power, and perfectly integrated with the car body, showing the dynamics and strength of the car. Both tyre size and rim styles are equipped with high-end configuration, which provides better handling and stability for the vehicle. Generally speaking, the side design of Xingyue L is fashionable and impressive.

https://car2.autoimg.cn/cardfs/product/g31/M04/20/DB/autohomecar__ChxoHmXpBPKAOUaLACqbhteD_Qw203.jpg

The interior design of Xingyue L is simple and stylish. The steering wheel is made of leather material, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones to charge. The seat is made of imitation leather, and the front and rear, height and backrest of the main and co-pilot seats can be adjusted. The driver’s seat also has heating and ventilation functions, and the co-pilot seat can adjust the backrest. The front seats also have power seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior configuration is rich, and the comfort and practicality are very good.

https://car2.autoimg.cn/cardfs/product/g31/M09/21/08/autohomecar__ChxoHmXpBgWAIHgoAB7MnsSJbe0449.jpg

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. This engine has excellent power performance and can provide strong acceleration and high-speed driving stability for the vehicle. With the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, which improves the driving experience. At the same time, this engine also has high fuel economy, bringing users a more reliable driving experience.

In the evaluation of the owner of car home, he spoke highly of the body line and appearance of the Star Yue L.. The smooth body lines and stylish black appearance make the whole car look very delicate, and the through taillights at the rear are even more impressive. It can be said that Xingyue L has left a deep impression on the design. In addition, it also has excellent performance and comfortable driving experience, which brings more pleasant driving experience to car owners. I believe that these advantages will make more consumers choose Xingyue L and become their best choice.

"Destroy" Hua Xizi, only need a Li Jiaqi?

Original title: "Destroy" Hua Xizi, only need a Li Jiaqi?

Weibo hot search list these two days, almost all occupied by Li Jiaqi.

From the live broadcast of netizens-crying and apologizing-continuing to lose powder, Li Jiaqi’s road popularity has gradually collapsed.

Moreover, Li Jiaqi’s mistake has pushed Hua Xizi to the forefront.

01

I believe many people have seen the video of Li Jiaqi live broadcast of netizens.

Brand Jun will give you a summary again. The reason is that when Li Jiaqi sold Huaxizi eyebrow pencil in the live broadcast room, some consumers questioned that Huaxizi was getting more and more expensive.

Originally, it was nothing. It is common for consumers to spit out that products are expensive or cheap. As a result, Li Jiaqi suddenly exploded and started a series of outputs, which directly silenced all the workers in the live broadcast room:

"Where is expensive? It has been this price for so many years, don’t talk nonsense with your eyes open. "

"Domestic brands are very difficult. Where is 79 yuan expensive?"

"Sometimes I find my own reasons. Well, after so many years, my salary has not risen, and I have worked hard."

Looking at these words alone has made people speechless, and it is really unique to match his impatient, preaching and got expression at that time.

Soon, Li Jiaqi suffered a lot of netizens’ strong spit: Why not eat minced meat here?

At the same time, Hua Xizi, who Li Jiaqi claimed "never raised prices", was also sent to the hot search list.

There is a high degree of discussion about whether 79 yuan’s eyebrow pencil of Hua Xizi is expensive, whether the price of Hua Xizi has increased or not, and whether the product value of Hua Xizi is worth the price. Some netizens have calculated that each gram of Hua Xizi’s eyebrow pencil is as high as 980 yuan, and they can buy two grams of gold.

Hua Xizi has also become the exclusive "monetary unit" for migrant workers, 1 Hua Xizi =79 yuan:

"I ate 1.1 flowers for dinner today and will continue to cook by myself tomorrow."

"I drank 0.2 flowers of milk tea today."

"If you add a class on Sunday, you can only earn 1.5 flowers."

……

I didn’t expect that after the entertainment star measurement unit "208W", there is also a measurement unit for exclusive workers!

So, is Hua Xizi, who was searched by Li Jiaqi, wronged?

02

When Li Jiaqi "shouted" for Hua Xizi in the live broadcast room, he said this sentence:

I have been following Hua Xizi for many years, and I know how it got up. I almost took Hua Xizi’s surname as Li.

Indeed, from no one cares about it to well-known domestic products, Hua Xizi can be said to be famous by Li Jiaqi.

Hua Xizi is a make-up brand that was born in 2017, and Hua Xizi in the initial stage is still in a state of no interest.

In 2018, the popularity of Li Jiaqi soared, and the core product "Air Honey Powder" of Hua Xizi also appeared in the live broadcast room of Li Jiaqi for the first time.

Since then, from honey powder to lipstick to other categories, Hua Xizi has appeared in the live broadcast room in Li Jiaqi more and more times, and her fame is getting higher and higher under the banner of "cheap domestic products".

In September 2019, Li Jiaqi became the chief recommender of Hua Xizi, and the cooperation between them became closer and closer.

According to the data, in 2020, there will be 77 Huaxizi in the live broadcast room in Li Jiaqi, and during June-December of the same year, Huaxizi is the brand with the largest sales volume of live broadcast.

From August to September this year, Hua Xizi still appeared frequently in the live broadcast room in Li Jiaqi with a frequency of five times a month.

Not only that, Li Jiaqi himself also directly participated in the design and development of Hua Xizi, and had a huge right to speak or even a veto over Hua Xizi’s products.

Even Fei Man, the co-founder of Hua Xizi, personally admitted that the sales growth of Hua Xizi could not be separated from the cooperation with Li Jiaqi.

Therefore, it is no exaggeration for Li Jiaqi to say that "Hua Xizi is almost surnamed Li".

The interest chain between Li Jiaqi and Hua Xizi is tightly bound, and the rebate to Li Jiaqi from Wang Chuan Hua Xizi is as high as 60%-80%, even more than 100%.

Although Hua Xizi’s official quickly denied the rumor, it is not difficult to see from the deep binding between the two over the years that Hua Xizi’s profit share to Li Jiaqi is more substantial than that of ordinary brands.

03

Hua Xizi is very dependent on Li Jiaqi, and to a great extent, both of them have formed a trend of "one glory and one loss".

Li Jiaqi glory, HuaXiZi followed with a lot of light, and Li Jiaqi’s words, also can almost kill HuaXiZi half-life.

Even the brand was aware of this problem and tried to break away from Li Jiaqi’s influence, but failed. Hua Xizi’s new product was launched and never left the live broadcast room in Li Jiaqi.

In this storm, Hua Xizi was a little wronged, but not much.

What’s more, Huaxizi itself did not impress consumers with its strength in products, but put more energy into marketing.

Everyone spits out not only the eyebrow pencil, but also all kinds of makeup products of Hua Xizi.

"Lipstick is hard to use", "The same amount of loose powder is more expensive than Chanel" and "the product is overpriced" … Hua Xizi’s products have been complained by consumers, and it was not built in a day. 79 yuan’s eyebrow pencil is just the fuse.

In the final analysis, whether relying on the anchor KOL or relying on marketing to open up popularity, we will eventually return to the product itself and make a truly conscience product from the consumer’s point of view.

With the support of consumers and the confidence brought by excellent products, the brand can stand on its feet for a long time. At least, it won’t roll over because of a few words from others.

Editor in charge:

"Yin Yang Shi" sent a lawyer’s letter to "the glory of the king", and the two sides were "noisy" and searched for the first place.

K diagram 09999_0

K diagram 00700_0

  If the commercial battle between Yuan Meng Xing and Egg Party in the past few months is still in the dark, the glory of the king and Yin Yang Shi put the war of abuse on the stage this time, and the focus of controversy is material plagiarism. Behind it is Tencent andThe two largest in ChinaCompany, continuously boarded several hot searches.

  On the evening of March 22nd, its mobile game "Master of Yin and Yang" sent a letter to the glory of the king, accusing the glory of the king of plagiarism.

Lawyer's Letter from Netease's Yin and Yang Division

  The lawyer’s letter lists some characters, saying that "Li Bai Broken Moon Sword Heart" in the glory of the king is suspected of infringing the role design of "SUSANOO" in Teacher of Yin and Yang, and "Priestess of Death" material is suspected of infringing the "SP God" in Teacher of Yin and Yang.

  According to the contents of the lawyer’s letter, according to the Copyright Law, the Anti-Unfair Competition Law and relevant judicial provisions, the above acts are suspected of copyright infringement and unfair competition. Subsequently, # Yin Yang Shi wrote a letter to the glory of the king, a lawyer #, ranking first in the hot search, with nearly 100,000 discussions as of press time and over 80 million readings.

  More than four hours later, the glory of the king responded urgently in the middle of the night, referring to "a series of malicious acts of some games today and in the past", arguing that "Yin and Yang Shi" repeatedly published false content defaming "the glory of the king" through official accounts, trying to gain attention; Secondly, "the glory of the king" also believes that "Yin Yang Shi" publicly releases commercial incentive tasks to guide creators to make malicious video content at a price suspected of 20 yuan; It is also mentioned that "according to the authentication standards of some games, they have been suspected of copying our popular characters many times".

  The glory of the king said that the investigation and evidence collection have been completed and legal measures will be taken to seriously fight back. "It is not advisable to touch porcelain at high frequency, and it is the right way to focus on yourself." On March 23rd, # the glory of the king said that he would seriously fight back # # the glory of the king, the teacher of Yin and Yang, rushed to the hot search, and the reading volume exceeded 100 million.

The glory of the king official response.

  As two classic games that have been online for eight years, Tencent’s the glory of the king and Teacher of Yin and Yang have gathered many fans, and their "interaction" from a distance has also attracted a lot of attention.

  A game commentator believes that the significance of this matter is to let major game manufacturers know that many players hate plagiarism, so when they play games in the future, they may pay more attention to this aspect for word of mouth. In addition, after repeated pulling by both sides, we may find that there may be some imperfections in some laws and regulations related to plagiarism in China, and then optimize or improve them.

  The above game commentary expresses the hope that there will be less and less plagiarism in this circle, so that a really good game can appear. For this battle, whether you can win or not is second. "The most hope is that the two sides will fight with real swords and guns, and they will not spray each other on the Internet. Even if they want to spray, they will focus on indictments, judgments and related laws and regulations, rather than playing rice circles."

  In fact, it is not uncommon for the game circle to argue about material plagiarism. In April 2022, Netease’s game "Drawing Travelers in Time and Space" was officially released.Posted a message, saying that Tencent’s mobile game "the glory of the king" copied its original design, and then related keywords quickly rushed to the top of the hot search list.

  Shortly after the incident fermented, the glory of the king suppliers announced on the Internet at full speed that "the column bulletin board designed for the glory of the king may be similar to other product bulletin boards, and the actual situation of the design creation is being urgently investigated".

  In October, 2021, the poster of the glory of the king’s new IP tour "Code: Zero Three" was regarded as copying "The Original God", and the official issued an apology the next day, saying that this incident was mainly caused by the outsourcing company that made the poster, and the relevant personnel of this incident would be dealt with seriously.

  Up to now, "the glory of the king" is still one of Tencent’s mobile games with the strongest ability to attract gold, and it is also the Top1 in the domestic game revenue list all the year round. According to the latest China APP Store mobile game revenue ranking released by SensorTower in February, the glory of the king continues to rank first, while Netease’s Going Against the Water ranks fifth.

  However, the glory of the king, a domestic evergreen mobile game, may also face the pressure of extending its life cycle. On March 20th, Tencent released its annual financial report for 2023. The annual revenue of the game part was 179.9 billion yuan, a year-on-year increase of 5.4%. Among them, the overseas market revenue was 53.2 billion yuan, up 14% year-on-year, while the local market game revenue was 126.7 billion yuan, up only 2% year-on-year. In China, Tencent urgently needs a new explosion to replace the glory of the king and stimulate growth.

Thirty years ago, an alternative spy war drama brought the "spy" to life.

Text | Wang Zhongyang lp

    

First of all, it’s hard to treat No regrets as a "serious" spy war drama, because it’s more like a history in which two people of different faiths witnessed each other in decades of love and killing each other.

Tracing Without Regret tells the changes of Beijing from 1949 to 1988 after the founding of New China in the name of "spy war".

In view of this, the drama was controversial in that year, such as "Why should we create a’ good spy’?" "Why do you want to expose scars?" "Why did those past’ sports’ have to be filmed in such detail?" Wait a minute.

But it is also the case that "No regrets" is particularly precious in today’s film and television dramas with similar themes. Even now, it can make the audience think about some problems worth thinking about.

Tracing Without Regret was first broadcast in 1995, produced by Beijing TV Station, directed by Yin Li, written by Zhang Ce and Shi Jianquan, and produced by Zheng Xiaolong. This drama adopts the parallel narration of "two male masters", so "first hero" is teacher Wang Zhiwen and teacher Liu Peiqi. Compared with Wang Zhiwen, who has long been famous, this drama can be regarded as one of Liu Peiqi’s classic masterpieces. At the same time, Teacher He Bing, the young Ms. Li Bingbing, and even the actress Ms. Juanzi, who later played your princess in Princess Huanzhu, all played important roles.

一句话,几十年

1949年,北平和平解放,肖大力(刘佩琦 饰)以人民警察的身份登场,巡逻时他路过剃头铺包师傅(李丁 饰)那里,听见包师傅和徒弟孙焕彰(何冰 饰)赞言天安门放炮庆祝的事情,当中有个高个年轻人止住他们的话,解释放的是什么样的炮,工作原理是什么。

这一耳朵让肖大力询问身旁的留用(原国民政府)警察王六斤(李连义 饰):“这说话的是什么人?”

王六斤瞅了瞅,说:“他叫冯静波,是咱们这的教书先生。”

于是肖大力心里起疑:一个教书先生怎么知道枪炮原理?

这个问题后来围绕在他心里几十年。

为了探寻这个问题,他特意请示上级主动搬到冯静波(王志文 饰)住的院子里同他做了邻居。在随后的漫长岁月中,他夜半时常听到楼上收音机里传来一阵声音:

"Comrade 5182, please answer …"

Before Xiao Dali decided to move here, at midnight, in Feng Jingbo’s bedroom, his conversation with another person confirmed his guess. The man said to Feng Jingbo:

"Capitalism is not as good as communism, and communism is not as good as the Three People’s Principles … The organization decided to let you stay and collect information, and at the same time accept the next work instructions …"

Distinctive, Xiao Dali’s answer has long been known to the audience, and the next step is just a battle of wits between two people-

I know you know I know, I don’t say anything, you don’t say anything.

One is intended to lurk, and the other is to grasp the present. Many years later, when I watched it again, I found that Feng Jingbo seemed to have done nothing bad, and the radio left to him by the "organization" became a decoration. On the contrary, he is completely integrated into the new society, and he is cautious and trembling in Xiao Dali’s often cold eyes.

A walk, a look, two people in each other "accompanied" experienced various major historical events and various movements after the founding of New China. The audience also slowly forgot an important thing through the perspective of onlookers:

This is a spy war drama.

In "Tracing Without Regret", there are not many "spy wars" scenes involved, and it is always just around Xiao Dali who has racked his brains to catch Feng Jingbo’s handle and Feng Jingbo’s ambivalence:

He knows that the organization will contact him at any time, just like a prisoner sentenced to death with a suspended sentence, knowing the result, but he doesn’t know when that day will come.

What’s more, Xiao Dali has to catch the absconding bully "Six Hades", and this person may be the "online" who will contact Feng Jingbo. Therefore, as a neighbor, every time Xiao Dali clamored for a spy in the yard, Feng Jingbo thought that he had been "closed" for a moment or two.

In fact, Xiao Dali did lock him up once, but not because he was caught as a spy, but because of his "emotional problems."

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Two feelings, sigh the world.

Xiao vigorously suspected Feng Jingbo, but he never mentioned his doubts to anyone except a few people who were limited with the police station.

After the liberation of Peiping, he and his wife Liu Yaqin (Kong Lin) moved into the courtyard where Feng Jingbo lived. By mistake, Liu Yaqin became a teacher of a school for Feng Jingbo, and they became colleagues, and they also had a lot in common.

The couple are young and old, and their educational level is very different. Therefore, as one of the heroines in the drama "Yan value is second", Liu Yaqin always feels CP when he and Feng Jingbo are laughing and even walking together. Even at home, I don’t hesitate to appreciate "Teacher Feng". However, this plot also highlights Xiao Dali’s personality charm-

No culture, but full of magnanimity.

This kind of magnanimity makes him not pretend, not hypocritical, and also looks very brain-dead.

To what extent is magnanimous?

In the face of "movement", he pondered and asked:

"I think, if the enemy agrees with what we are doing, does that mean we are wrong?"

As a result, the superior almost spit out a mouthful of water: "Do you want to be a party member? !”

Xiao Dali was rude and admitted to death, but it was not unreasonable. After the "revolution" began, others attacked the campus. As the director of the police station, he also arrested his son on the grounds that "it could not affect his children’s schooling". Even after being taken away, persecuted or even injured by "teenagers", he would still think that "we are good people fighting good people and misunderstood. But you Feng Jingbo is different! I don’t believe you, a toad, can urinate? !”

In order to find out the question that haunts this "Mr. Feng" in front of him, Xiao Dali "absconded" from the hospital, and as a result, his wife finally couldn’t bear the pressure and hanged herself …

Feng Jingbo, the other hero of this drama, has had a hard time for decades. He is a living person with flesh and blood, followed by a "warrior" with "faith", but the soldier himself is afraid of death. In order not to reveal his whereabouts, or even to cover his identity, he chose to marry the big eyebrow (Yue Xiuqing) who was born as a maid in a brothel, a decision that he regretted when he was young.

There are two scenes in this play that illustrate his pain:

First, Dameizi’s mother and brother came to live in the city from their hometown, and his wife and brother secretly sold garlic. In those days, they were caught by the police station as a result of "speculation". Dameizi’s mother knew that the director was Xiao Dali, a neighbor of her son-in-law, and his wife was a colleague of her son-in-law, so she clamored for him to intercede.

The scholar is thin-skinned, and when Feng Jingbo doesn’t go, the old lady shouts in the yard, and the vulgar words make him speechless.

First, although my brother-in-law was released, the police station asked him to write a check, and the old lady asked Feng Jingbo to write. Feng Jingbo said that I was right. Why did you let me write? The old lady scold again:

"You can’t even write a check or are you a scholar?"

When I grow up, watching this scene again reminds me of a question on the Internet:

Can two people with very different educational levels be together?

The marriage of Feng Jingbo and Xiao Dali can be said to be the perfect answer to this question, because they can all be referenced. Many years later, another popular TV series "Parents Love" also answered this question well:

Divide people.

For Feng Jingbo, who has no love at all, the big eyebrow is just a "bunker", which is different from Xiao Dali’s love of "settling accounts with rival in love with grenades". Feng Jingbo despises the big eyebrow from his heart. This is also the reason why he cheated on the principal’s daughter, Xu Xiaoyu (Liu Xin).

When Dameizi knew that Feng Jingbo was cheating, everyone in the yard could hear her roar. When everyone rushed in, people only saw Feng Jingbo sitting in a chair with scratches on his face, while Dameizi was crying while swearing.

Therefore, Xiao Dali, who is also a working people, shut Feng Jingbo in the toilet and let him think about his own problems.

Feng Jingbo said: "My feelings are my own business."

Xiao Dali said, "I’m talking about other things besides feelings."

Such specious words between two people will exist for many years.

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Look at the sea, just ask the sky.

Walking in the history of time, the radio became an antique, and the barber shop was renamed as a barber shop. Xiao Dali, who lost his lover, and Feng Jingbo, who made do with it for half a life, ushered in a new era.

In the changes of the times, they are all old and behind the times.

What Xiao Dali doesn’t understand is why people used to buy meat to buy fat, but now they want to buy lean meat. Why does his son (Hao Rong) become more and more timid? Why are workers and peasants slowly losing their glorious status? Why do you watch your neighbor girl Yuan Yuan (Juanzi) accompany foreigners to foreign-related hotels and become a "lying and earning money advocate" disdained by cleaners? Why did his persistence and persistence become the "brain disease" in the mouth of the younger generation?

What Feng Jingbo doesn’t understand is why his wife and daughter (Li Bingbing) are increasingly alienated from themselves. Why "Looking south to Julian Waghann for another year, Julian Waghann only has propaganda company"? Why does it seem that the more "counter-offensive" it has been for decades, the more "far" it seems? Why did no one mention the blood debt of that year after the "Six Yan Wang" who was shouted and killed by everyone in the past returned to the mainland as a Taiwanese businessman, but instead praised him as a guest? And what is this person who has been lurking for decades and exhausted his life?

So, he drank wine and said in front of everyone:

"I don’t believe this. Can this toad still urinate?"

The somebody else quickly stopped him:

"Why do you talk more and more like Xiao Dali?"

"Love each other" kills each other, which is probably the case.

Interestingly, Xiao Dali only despised Feng Jingbo from beginning to end, disdaining his marriage as a cover, disdaining his infidelity, disdaining his poverty and pedantry, but not his personality. Even in the craziest years of that year, he insisted on grasping evidence to arrest people.

Feng Jingbo only respects Xiao Dali, angry that he is stubborn but respects him, angry that he does not respect personal privacy but respects him, and angry that he does not support the marriage of two children but respects him.

Finally, when Feng Jingbo realized that Dameizi had long known his spy status and burned the "power of attorney", he could only tell his daughter not to be with Xiao’s son, and after decades of suppression, Feng Jingbo was relieved in pain:

I admit it, that’s all.

One morning, Xiao Dali went out and saw a letter on the ground. Feng Jingbo said in the letter:

Dali, you guessed right. I’m a spy, code 5182. I’ll turn myself in. I’ve been pestering you for decades, and I’m convinced.

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Postscript

For the first time, I actively, consciously and seriously talked about a TV series nearly 30 years ago. So far, there are still many plots and details that have not been written, just written and written. I found out why the broadcast of No regrets caused a lot of controversy and even criticism.

From 1949 to 1988, New China experienced many major historical events and various movements. There was a scene in the play in which Feng Jingbo couldn’t stand Xiao Dali’s suspicion and said, "You count, from the founding of the People’s Republic to the present, four clean-ups and four small ones are unclear … when have I fallen behind?"

Xiao Dali’s bearded master (Hou Kun) divorced his original rural wife at the speed of light after entering the city, and married the director of women. During the "difficult" period, his wife’s children went to the city to find him, stayed at Feng Jingbo’s school overnight, and went to the canteen to find food in the morning. As a result, they choked to death (big neck disease). Feng Jingbo said that their hometown was starving, and Xiao Dali quit, saying that he was viciously attacking the government. After being released, Feng Jingbo said to him softly, "There is no one in that child’s hometown …" Xiao Dali was no longer angry …

As for Master Bao’s apprentice Sun Huanzhang, who fought in the War to Resist US Aggression and Aid Korea, he was stunned by a bomb, burned off an arm by a firebomb and became a prisoner. After returning to China, he never joined the party. Eliminating the four evils and the madness of the whole people during the Great Leap Forward; Closing brothels and letting women collectively receive cultural education and arrange employment, etc., almost all the phenomena after the opening of the corresponding plot have become a satire. Especially when the former executioner "Six Yan Wang" appeared as a Taiwanese businessman who went to the mainland to find relatives and invest, all those indignant people changed their faces, which further enhanced the historical value and social value of the play.

Compared with the original short stories of the same name, Tracing Without Regret, in the conception of its director and creator, constructs the development process of new China in just 20 episodes, and only uses the lens to lead the audience to "browse" the events that grandparents and fathers have experienced and the performance of all the people in these stories.

Those who are good at meeting people who know how to "keep pace with the times" live well, while those who abide by principles can only lament injustice. As for the Great Leap Forward, Feng Jingbo stood in front of the demolished stove. The stove was developed by him alone to cook hot meals for the students, but it was used by everyone as an "advanced" performance. He could only lament:

The children are going to eat cold rice again.

Xiao Dali behind him is awkward. He may have wanted to say that I caught your "reactionary remarks". But when you think about it, it seems reasonable.

Because Xiao Dali is also an honest man.

As for the most criticized ending, it may be Feng Jingbo’s surrender:

You didn’t catch me. I admitted it myself.

You can’t catch me either, because I haven’t done anything bad.

This was unimaginable in the film and television creation of that year, and it is unimaginable now.

Therefore, I made a little effort to briefly introduce this "No regrets tracking".

It is not "black and white", nor "positive will win evil". The "enemy" also has faith, does not yield, is human and deserves respect.

Rare, very rare, too rare.

If its position is unclear, it just states a real history.

If it is said that there is no distinction between loyalty and treachery, in that history, it is clear who is loyal and who is treacherous.

Fortunately, now this drama can be watched on all major platforms, which is even more rare for an excellent, undisguised, objective and fair literary work.

No regrets, you can’t just pay a joke.

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