The electric shadow of Japanese automobile empire: the choice and torture of traditional manufacturing industry | geography of overseas automobile market

　　Xiao yisi

　　"The market share of pure electric vehicles can only account for 30% at most, and the remaining market share will be occupied by hybrid vehicles, hydrogen fuel cell vehicles and fuel vehicles." Recently, Akio Toyoda, chairman of Toyota Motor Corporation, once again "shelled" pure trams. He said that because of the lack of charging facilities, about 1 billion people in the world could not use electric vehicles, so a single pure electric vehicle could not provide transportation services for everyone.

　　In addition, Akio Toyoda also said that giving up fuel vehicles and choosing electric vehicles should be decided by customers, not by policies or regulations.

　　Judging from the recently released data, it seems that Toyota Motor is quite likely to win in this new and old energy dispute, and has made outstanding achievements in profitability, company market value and global sales. Take the company’s market value as an example. On the day when Akio Toyoda "shelled" electric vehicles, Toyota’s closing market value was fixed at 48.7 trillion yen (about 328.8 billion US dollars), making it the company with the highest market value in Japanese history.

　　As a pearl of Japanese automobile industry, Toyota is almost the vane of the development of the whole Japanese automobile market. Completely different from the streetscape where various brands of electric vehicles are constantly shuttling in Shanghai, when the First Financial Reporter walks on the streets of Japan at the end of 2023, the chances of seeing new energy vehicles are very small, and even Tesla is close to disappearing here. Instead, K-car (ultra-small car with a displacement of no more than 0.66L) or Toyota Erffa, which are nicknamed "Old Man Le" and "grocery cart" in China market, can be seen everywhere.

　　Here, it is obviously too early to talk about the end of the era of fuel vehicles. "It is no exaggeration to say that what Japanese cars were like when I first came to Japan 25 years ago, and what they are now, but the cars are new, and the consumption concept is still the same as before." Wang Li, chief operating officer of Hongqi Japan Experience Center, said in an interview with China Business News recently that the penetration rate of new energy vehicles in Japan is very low, coupled with the low willingness of Japanese car companies to transform, never deliberately promoting electric vehicles and poor charging infrastructure.

　　According to the data of Japan Automobile Sales Association Federation and Japan National Mini-car Association Federation, the sales of new cars (including mini-cars) in Japan reached 4.78 million in 2023, up 13.8% year-on-year, the first growth in five years, but it still failed to surpass the level before the epidemic in 2019. While the auto market is improving, the data released by Cui Dongshu, secretary-general of the Association, show that the penetration rate of new energy vehicles in Japan is less than 3% in 2023, which is not only far lower than that in China and Europe, but even lower than that in Canada, Mexico, South Korea and other countries.

　　It is the low penetration rate of new energy vehicles that makes many car companies see opportunities in the Japanese market. Tesla and BYD have successively entered the "forbidden import area" of Japan. Previously, according to Japanese media reports, SAIC-GM-Wuling has also investigated the Japanese market, and there are plans to introduce Hongguang MINI EV into sales. In 2023, the import of pure electric vehicles by foreign car companies in Japan exceeded 20,000 vehicles for the first time, reaching 22,890 vehicles, up nearly 60% year-on-year. Among the imported manufacturers, Tesla and BYD were among the top, while the pure electric vehicles imported by Japan just exceeded 10,000 vehicles in 2022.

　　It is true that the quantity of imported pure electric vehicles is still very low compared with the annual automobile sales in Japan. It is still difficult to decide whether it will be a single spark that started a prairie fire or a fleeting meteor. Just as in the face of the changing trend of global car electrification, whether the Japanese domestic market and the whole automobile industry it has cultivated are the afterglow of the empire or the sober-up after everyone is drunk remains to be concluded.

　　Automobile kingdom on internal combustion engine

　　Although the Japanese automobile industry has a history of more than 100 years, the real story basically begins with Ford entering Japan.

　　In 1925, Ford began to assemble the Ford Model T, which was popular all over the world, followed by General Motors and Chrysler, and came to Japan to set up companies to assemble and sell cars. In the following ten years, the embryonic Japanese automobile market was almost monopolized by the three major American automobile companies. However, American auto companies have also brought technology and manufacturing management experience to the Japanese auto market.

　　Looking closely at the development history of Japanese automobile industry, the government’s protection policy is essential. In 1936, Japan promulgated the Automobile Manufacturing Law, which prohibited foreign automobile companies from entering Japan, and Ford and GM were forced to withdraw. However, Japanese local car companies are increasing day by day, and today’s global champion Toyota Motor was established in 1937.

　　The early development of Japanese car companies was mainly based on imitation. Toyota’s early AA cars and SA cars were based on Chrysler Airflow and Volkswagen Beetle.

　　In order to avoid the impact of imported cars from Europe and the United States, since 1951, the Japanese government has also set high tariff barriers on imported cars, while strictly prohibiting overseas capital from directly investing in the Japanese automobile industry. The protection policy is superimposed on the popularity of local automobile consumption brought by Japan’s economic prosperity. Since the 1960s, Japan’s automobile industry has risen rapidly, and the local sales volume has jumped from 400,000 vehicles in 1960 to 4 million vehicles in 1970, achieving a tenfold high-speed growth. In 1966, Japan’s automobile production surpassed that of Britain and squeezed into the top three positions in the world.

　　The second take-off of Japanese cars benefited from two oil crises. In the 1970s, Japanese cars were not satisfied with the local market and began to expand overseas. At this time, it coincided with the soaring oil price, and the price of crude oil rose from $3.3/barrel in 1973 to $36.8/barrel in 1980. The economical and fuel-efficient characteristics of Japanese cars made them popular all over the world, and opened up the American market advocating high horsepower in one fell swoop. Coupled with the cost reduction brought by lean manufacturing, Japan’s total automobile output exceeded 11 million in 1980, surpassing the United States to become the largest automobile producer and exporter.

　　Since then, in order to avoid trade friction and further reduce production costs, Japan has replaced the simple export trade model by setting up factories overseas to directly produce or assemble cars. By 2015, the overseas production scale of Japanese cars has reached 18.09 million, almost twice that of domestic 9.28 million.

　　In Japan, the semiconductor and home appliance industries have not lagged behind one after another, and the automobile industry is very important to Japan. At present, it is the largest pillar industry in Japan, accounting for about 10% of Japan’s total GDP and 40%~50% of its industrial output value. There are 78 factories in 22 prefectures and counties in Japan, with more than 5.5 million related employees.

　　At the same time, with the development of Japan’s automobile industry, the consumption concept that used to be proud of owning an American car has already changed. The Japanese auto market has become a "forbidden place to import", and over 90% of the local market share has been occupied by Japanese auto companies. In 2023, the top ten automobile sales in Japan were all Japanese brands, including Toyota, Suzuki, Daihatsu, Honda and Nissan, among which a single Toyota brand occupied 26.5% of the market. In addition to local brands, there are almost only European brands that can be seen on Japanese streets, such as Mercedes-Benz, BMW, Volkswagen and Volvo.

　　Traditional fuel vehicles have made Japan’s automobile industry, but Japanese cars have also generated great inertia, which makes it difficult for them to "turn around like an elephant" in the face of global automobile electrification transformation.

　　Trapped in the transformation of new energy sources

　　"There is almost no publicity about new energy vehicles on traditional communication platforms such as TV and mailbox." An international student who has lived in Japan for a long time told reporters that the information of trams will only appear on the Internet, which is very fragmented compared with the domestic situation.

　　According to Rho Motion, a market research company, the global sales of electric vehicles in 2023 was about 13.6 million, up 31% year-on-year, of which 9.5 million were pure electric vehicles. In terms of market, the sales volume of new energy vehicles in China reached 9.495 million, accounting for nearly 70% of the global market. In Japanese market, the sales volume of new energy vehicles is less than a fraction of that of China market. In 2023, the sales volume of pure electric vehicles just exceeded 20,000.

　　As a big automobile country, Japan is not only a "forbidden place for import" but also a "forbidden place for new energy". There are almost no electric cars on the road, and even Tesla Model Y, whose sales volume won the championship for the first time in 2023, has to be defeated in the Japanese market. In 2021, Tesla sold a total of 5,200 cars in Japan and only 1,900 cars in 2020.

　　Tesla’s difficulty in selling in Japan can also be seen from the price of Model Y in Japan, which is almost second only to China, the world’s most "rolled" new energy market.

　　"Japan has accumulated nearly a hundred years in the traditional internal combustion engine track, and it has achieved today’s achievements. Once you turn around and turn to new energy vehicles, it will involve more than 5 million families. This is not only a problem in the automobile industry, but also a social problem. " A Japanese car dealer investor told reporters.

　　Akio Toyoda has repeatedly stressed the unemployment cost caused by Japan’s automobile transformation. Earlier, Akio Toyoda declared that if Japan began to implement the "carbon neutral" plan focusing on electric vehicles, Japan would lose 5.5 million jobs and 8 million new car production capacity by 2030.

　　Wang Li told reporters that Aichi Prefecture in Nagoya is the location of a famous Japanese automobile industry cluster, where hundreds of Toyota parts suppliers gather. Once the electric vehicles are transformed, the whereabouts of these suppliers and local industries in Aichi Prefecture will be a big problem.

　　On the other hand, Japanese car companies headed by Toyota have repeatedly missed the electrification technology tree, which has further delayed its transformation process. In fact, it is not too late for Japanese cars to develop and explore new energy sources. Japan is one of the earliest countries to lay out batteries. As early as the 1990s, Japan had the first generation of "Big Three" composed of Panasonic, Sanyo and Sony. By the beginning of the 21st century, Japanese companies have produced nearly 90% of the world’s consumer lithium batteries. In 1997, Toyota introduced the world’s first mass-produced hybrid Prius, and in 2010, Nissan listed the world’s first mass-produced LEAF for pure electric vehicles.

　　But around 2010, Japanese auto giants headed by Toyota once believed that hydrogen fuel cell vehicles were the future. Mirai hydrogen fuel cell model launched by Toyota in 2014 is a representative event. Akio Toyoda has repeatedly "advocated" that lithium battery electric vehicles are not really clean energy, and the real new energy vehicles are actually hydrogen fuel cell vehicles. He believes that the world’s mainstream optimism about electric vehicles is likely to be a misunderstanding.

　　This concept makes the Japanese battery industry chain bet on hydrogen fuel cells, but ignores the investment in lithium-ion power batteries. Because of this, Japanese cars missed the first half of the development of global electric vehicles.

　　At present, the patent share of Japanese car giants represented by Toyota in the field of hydrogen fuel cell vehicles exceeds 74%, and it involves core fields. However, only technology has no market, and hydrogen fuel cell vehicles simply cannot stand on their feet. By the end of 2022, the total number of hydrogen fuel cell vehicles in major countries in the world was 67,315, of which only 8,150 were in Japan.

　　"There is a hydrogen refueling station within one kilometer of my home, so I can occasionally see several hydrogen fuel cell cars, which are basically not seen in other places." Wang Li said.

　　Based on this, the above-mentioned investors told reporters that there are very few choices of electric vehicles in the Japanese auto market, and ordinary consumers have little knowledge of electric vehicles. The new energy vehicle market has not been cultivated at all.

　　Foreign brands take advantage of the situation to attack

　　However, the wheel of the times is rolling forward, and many countries around the world have identified electrification as the main direction of new energy vehicle reform in the future. The Japanese government, which was hesitant, also set the goal of "no burning" in early 2021, and announced that by 2035, 100% of the new cars sold will be electric vehicles.

　　In terms of subsidies for consumers to buy cars, Japan has also raised the maximum subsidy for pure electric vehicles from 400,000 yen to 800,000 yen, for plug-in hybrid vehicles from 200,000 yen to 400,000 yen, and for hydrogen fuel cell vehicles from 2.25 million yen to 2.5 million yen.

　　With the support of policies, the reporter learned from the consulting firm Kearney that the Japanese market is expected to turn to electric vehicles steadily in the future. By 2025, the penetration rate of electric vehicles (including pure electric and plug-in hybrid vehicles) will increase from 3% in 2021 to 8%, and further increase to 35% in 2035, when the global penetration rate of electric vehicles is expected to reach 27%.

　　In this context, foreign brands are gradually knocking on the door of Japan, a "forbidden place for imports", through new energy sources. Tesla opened the first local delivery center in Tokyo, Japan in November 2021 and began to deliver Model 3. In September 2022, Tesla officially announced that its current best-selling model Model Y has also landed in the Japanese market and opened a reservation.

　　BYD also officially entered the Japanese market on July 21st, 2022, becoming the second China automobile brand to enter Japan after FAW Hongqi.

　　"BYD’s entry into the Japanese passenger car market is a trend." BYD told the First Financial Reporter that on the one hand, the penetration of new energy vehicles in Japan is low, which shows from the side that there are still huge growth potential and industry opportunities in the Japanese electric vehicle market, and the Japanese government is committed to promoting automobile electrification, providing certain car purchase subsidies for electric vehicles, and actively encouraging more enterprises to participate in the construction of charging facilities. On the other hand, BYD has a good market base and brand base in Japan. In 1999, BYD started to serve Japanese customers with rechargeable batteries. Subsequently, BYD’s pure electric commercial vehicles, energy storage and other businesses were successfully carried out in Japan, accumulating a good market foundation and brand foundation.

　　So far, BYD has opened 17 stores in Japan, distributed in Tokyo, Yokohama, Nagoya, Fukuoka and other places, and plans to open more than 100 stores in Japan by the end of 2025. At present, BYD has listed BYD ATTO 3 and BYD DOLPHIN in Japan, and will soon launch BYD SEAL and other products.

　　Previously, according to Japanese media reports, I took a fancy to Japan’s huge K-car market. SAIC-GM-Wuling also investigated the Japanese market and planned to introduce Hongguang MINI EV into sales. Because of the narrow roads in Japan and the limited parking space resources in Japan, mini-cars have been selling very well in Japan, and Hongguang MINI EV is expected to sell much cheaper in Japan than mini-cars made by local Japanese companies. But for some reason, SAIC-GM-Wuling has not officially announced its entry into the Japanese market.

　　Although the absolute value of electric vehicle sales of foreign manufacturers in Japan is still very small, the year-on-year growth rate is very fast. In 2022, the sales of pure electric vehicles by foreign manufacturers in Japan exceeded 10,000 vehicles for the first time, and in 2023, the data exceeded 20,000 vehicles. The proportion of pure electric vehicles imported by foreign manufacturers also reached a new high, reaching 9.2%. Among them, BYD delivered 1,237 vehicles in Japan in the first year.

　　Compared with the total sales of more than 3 million vehicles in the whole year, BYD’s sales in Japan are almost negligible, but Chairman Wang Chuanfu attaches great importance to the Japanese market. According to relevant reports, in October 2023, Wang Chuanfu personally attended a dealer meeting in the port area of Tokyo. Recently, BYD Japanese dealers also came to Shenzhen for communication.

　　For the arrival of BYD, the largest publishing house in Japan, Nikkei BP, also dismantled the seal of BYD, and published a book, including BYD’s 3.0 platform, Sandian, CTB battery pack and body structure integration, etc., and the price was as high as 880,000 yen (equivalent to 43,000 yuan).

　　On the contrary, Japanese cars have gradually lost power in China, the fastest-growing new energy market. In 2023, the share of Japanese brands in China market fell to 17%, the lowest level in three years, and in 2020, it was 24.1%. In terms of brands, Toyota’s sales in China in 2023 was 1,907,600 units, a year-on-year decrease of 1.7%; Nissan’s sales in China were 793,800 units, down 24% year-on-year; Honda’s sales in China were 1,234,200 vehicles, down 10.1% year-on-year.

　　Will there be a "Nokia moment"?

　　On December 17, 2020, at the year-end press conference of Japan Automobile Manufacturers Association, Akio Toyoda, as the president, publicly "shelled" electric vehicles, saying that electric vehicles were over-hyped. He believed that with the advent of the electric vehicle revolution, many enterprises would die, many investments would be wasted, and more carbon dioxide would be released in this process.

　　When such remarks came out, it triggered a lot of discussion in the industry. On December 21st of that year, He Xiaopeng, chairman of Xpeng Motors, forwarded the above remarks and wrote a story about Microsoft’s acquisition of Nokia, implying that Toyota was compared to Nokia in the era of smart phones.

　　Previously, there has been a discussion in the industry about whether traditional car companies will be subverted like Nokia. The sales of new energy vehicles are growing rapidly, eroding the basic disk of traditional fuel vehicles, which also makes many traditional car companies more and more anxious. Tesla CEO Musk, who holds a completely opposite view to Akio Toyoda, warned that if traditional car companies do not quickly transform into electric vehicles, they will be eliminated, just as Kodak, the film giant of that year, was abandoned by the digital age.

　　In this context, China’s new energy vehicles are not only entering the Japanese domestic market, but also entering the Southeast Asian market occupied by Japanese cars.

　　Climate Group, an international non-profit climate group, once published an independent report saying that if Japan cannot switch to pure electric vehicles in time, it will lose half of its automobile exports and 1.72 million jobs by 2030; By 2040, it will lose 14% of GDP and 80 trillion yen in profits (equivalent to 3.88 trillion yuan).

　　However, it is worth noting that although Japanese cars have suffered setbacks in China market, they have prospered in other markets, especially the achievements of Japanese cars in 2023 have given them more confidence in resisting electric vehicles. In terms of sales volume, Toyota is still the overlord in the era of fuel vehicles. In 2023, the global sales volume is expected to reach 10.65 million units, ranking first in the world for four consecutive years. In terms of financial performance, Toyota expects that in the latest fiscal year ending in March this year, the company’s consolidated operating profit will increase by more than 60% year-on-year, reaching 4.5 trillion yen (about 30.5 billion US dollars). If realized, Toyota will become the first Japanese company with an operating profit of more than 4 trillion yen. In terms of the company’s market value, on the day when Akio Toyoda "shelled" electric vehicles, Toyota’s closing market value was fixed at 48.7 trillion yen (about 328.8 billion US dollars), making it the company with the highest market value in Japanese history.

　　In addition to Toyota, in the third quarter of 2023, Honda’s net profit also reached 253.2 billion yen, a year-on-year increase of 34%; Nissan’s net profit was 190.7 billion yen, up 173.3% year-on-year.

　　For Japanese cars, the global market for traditional fuel vehicles is still large enough. However, in order to cope with the trend of electrification in the future, Japanese car companies such as Toyota have to be wrapped up in transformation, although electric vehicles are bombarded every three to five times. In May last year, Toyota announced that it would invest 5 trillion yen in related fields of pure electric vehicles (EV) by 2030, which increased by 1 trillion yen on the previous plan. Honda, which is famous for its engine technology, has formulated the most radical electrification strategy among the "top three Japanese companies", that is, only electric vehicles will be sold in the global market by 2040. Among them, in the China market, Honda will not launch new fuel vehicles by 2030, and 100% of new car sales will be pure electric vehicles by 2035.

　　On January 29th, Nissan Motor Co., Ltd. also announced that it will independently produce lithium iron phosphate batteries that do not use expensive materials such as nickel, and strive to be installed in pure electric vehicles launched by emerging countries after 2026. Nissan’s move is intended to reduce the cost of batteries by 20-30%, reduce the price of pure electric vehicles, and accelerate the popularization in emerging market countries.

　　"In terms of market share of power battery, a key component of electric vehicles, Japan has been left far behind by China and South Korea. If Japan wants to play a’ turnaround’, it is necessary to see the next generation of battery technology. " Hu Qichao, founder and CEO of SESI Corporation (SES), which focuses on mixed lithium metal batteries, pointed out to the First Financial Reporter.

　　At present, in the transformation of new energy vehicles, Japanese cars still hold two cards, namely solid-state batteries and hydrogen fuel cells. Solid-state battery has always been regarded as the next generation battery technology for electric vehicles. The First Financial Reporter learned from the global patent database of Wisdom Bud that Japan is in a leading position in terms of technology source and layout. In terms of patent distribution, Japan accounts for about 30.4% of the global total, followed by China, the United States, Europe and South Korea, accounting for about 26.2%, 14.4%, 5.2% and 3.9% respectively.

　　Toyota also regards the solid-state battery, whose energy density is expected to be greatly increased, as the key to overtaking in the curve on the electrified track. Investors’ high expectations for the commercialization of solid-state batteries and taking advantage of hydrogen fuel cells have also supported Toyota’s share price rise this year.

　　For the Japanese automobile empire, which relies heavily on the traditional internal combustion engine, some people think that it is only the afterglow of the sunset, but some people also point out that it is sober under the fanatical transformation. Zhu Huarong, chairman of Chang ‘an Group, mentioned not long ago that foreign brands are waiting for the best opportunity. Once they are transformed, with the resources they have and the global market, their rise cannot be underestimated.

　　In 2023, the global automobile sales will be between 79 million and 81 million, and the new energy penetration rate will be around 17%, while the new energy penetration rate in the global market except China will be only around 8%. It is foreseeable that the end of the automotive electrification reform has not yet come, and it will still be a protracted war.

Premiere:

CCTV-1

March 22, 19:38

　

CCTV- News

March 22, 19:38

Replay:

CCTV- News

March 23, 03:45

　

CCTV- News

March 23, 05:45

　

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　　CCTV News (Focus Interview): Traveling abroad was met with black guides and forced consumption. These phenomena often appeared in the past, which often turned happiness into disappointment. This phenomenon has decreased since the introduction of the Tourism Law, but it does not mean that it has disappeared.

　　There are many advertisements for various ice and snow projects in the central street of Harbin. The Yabuli Ski Resort in shangzhi city is well-known, so it is naturally popular with tourists. However, the quotations of various travel agencies to Yabuli Ski are not quite the same. In Jingu Building on Central Street, a staff member contacted a travel agency, and the other party promised to give preferential prices.

　　Travel agency staff said that 160 yuan is a tour fare, including round-trip fare, ski resort tickets and ski equipment, and there is a free lunch at noon, which sounds very cost-effective. What is the actual situation? The reporter decided to experience it for himself.

　　According to the agreement, at 5: 45 the next morning, the reporter got on a tourist bus and counted it. There were 23 tourists in the whole group. Yabuli Ski Resort is 197 kilometers away from Harbin, which takes about three hours. After running more than 100 kilometers through the first service area, the tour guide began to speak.

　　It turns out that the tour guide said that skiing is only one part of this trip, and there are also two visiting experience activities. But it’s not free. You have to pay out real money.

　　Going to Yabuli used to be skiing, but now it is added to visit Linhai Snowfield, go up the mountain to enjoy the snow, and pay 600 yuan money. Most tourists are unwilling to go, and the tour guide mobilizes reluctant tourists again and again.

　　In the ice and snow, the coach has run out for more than 100 kilometers. Plus friends and relatives come out together, but also because of the show. In desperation, all the tourists in the car bought a package ticket. If there is not enough cash, the tour guide said that you can draw a card when you get off later.

　　There used to be a saying that "you can’t get off when you get on a thief’s boat". It is estimated that this is the feeling of passengers in the car now. According to the Tourism Law, it is forbidden to arrange other paid tours, and even if someone wants to spend money to play, it can’t affect other tourists. However, along the way, one after another, extra projects are said to be voluntary, but it is not easy to say no to play. So what about these projects that have to be played?

　　At about nine o’clock in the morning, the coach arrived in Yabuli, and the reporter and tourists got on the horse-drawn sledge and entered the Linhai Xueyuan.

　　The pass includes 200 yuan tickets for Linhai Xueyuan, which is described as a fairyland on earth. There are three scenic spots to visit. The first one is to see the three monsters in Northeast China, a slightly decorated earth house of 40 to 50 square meters. Someone is processing a corn cake and selling it on the spot.

　　A adobe house and a yard were completed in less than five minutes. Go on for about 100 meters and you will reach the scenic spot of birch forest, which is scattered and uneven on the roadside where the horse-drawn sledge passes. The stay here is shorter, and even after a minute or two, the birch forest is finished.

　　People were urged to visit the last place: bandits’ lair. The so-called bandit nest turned out to be a ditch more than ten meters long, covered with trunk and straw. Tugougou was finished in about 30 seconds, and when I was near the exit, I finally saw two scenic spot staff dressed as bandits. It turned out that this was the interaction between bandits and tourists that the tour guide said. Out of the bandits’ nest, I have experienced the three visiting spots in Linhai Xueyuan. Unwilling tourists were overjoyed to see specimens similar to bears, sika deer and wolves on the roadside, and ran over to take pictures as a souvenir, but the words of the driver’s uncle swept everyone away again. The tourist asked if it was made of bearskin. Grandpa said, no, it’s made of paper.

　　The tourists visited Linhai Xueyuan in more than half an hour, and took the cable car to Guokui Mountain after lunch at 11 o’clock. Guokui Mountain is more than 1300 meters. The air is fresh and the scenery is really good, but there is no time to stay. Tourists will take a slide car down the mountain after taking a few photos in a hurry. At 12 o’clock, the reporter finally saw the gate of Yabuli Ski Resort. The travel agency said that the tickets and ski gear were included in the paid tour fee, but I didn’t expect that there was still an expense, so please ask the coach.

　　Most tourists can’t resist persuasion, so they hire a coach, and the two-hour coach costs 240 yuan. But if you think that everything will be all right after paying this coaching fee, you are wrong.

　　The skiing time arranged by the travel agency is from 12 to 2. After the reporter got the ski equipment, dressed neatly, and checked the clothes, it was already 12: 40 when he walked into the ski resort. After the coach explained the essentials, it was almost 1 o’clock, and the reporter finally followed the coach to take the cableway up the mountain. The cableway goes up the mountain and slides down the mountain. It takes beginners more than 20 minutes to get down once. There is not enough time to skate for the second time, so we have to move on the small ramp below. At this time, the coach spoke again.

　　The coach’s topic gradually became clear. It turns out that when you hire a coach, you have to pay the ski resort fee and a tip to the coach.

　　However, in addition to the previous 240 coach fees, the reporter gave the coach a tip from 200 yuan. Without dressing and undressing, I borrowed my ski gear, and spent about half an hour skiing inside and outside. The coaching fee alone went to 440 yuan, and many other tourists were pestered but gave tips. At 6 o’clock in the evening, the coach returned to Harbin. According to the reporter’s accounting, there are six hours’ drive and one hour’s meal time in 12 hours. It took three hours to visit the scenic spots and climb the mountain. It takes two hours to ski, but it takes only 40 minutes to really stand on the snowy road. In addition to the original tour fee in 160 yuan, I also took out a pass for scenic spots in 600 yuan, a coach fee in 240 yuan and a tip in 200 yuan, and a one-day skiing tour in Yabuli cost a total of 1,200 yuan. Some people who come here for skiing spend more money than journalists.

　　Whether forced or semi-forced, hard or soft, it is trying to get you to pay for money for various reasons. Some travel companies and tour guides have made small profits in front of them, but they have smashed the brand of the scenic spot and ruined the reputation of the tourism industry because of small losses. Tourism law stipulates that tourists have the right to know the true situation of tourism products and services; Have the right to choose tourism products and services independently; Have the right to refuse compulsory trading. However, the maintenance of rights requires consumers to be conscious and act, and more importantly, functional departments need to have ways and actions to take the initiative to protect consumers’ rights and interests.

Yiyi posted photos on the Internet.

Yiyi posted photos on the Internet.

Yiyi posted photos on the Internet.

Yiyi posted photos on the Internet.

　　Excerpts from Yiyi’s blog:

　　First, the hidden rules

　　If one day Zhang Yimou suddenly wants to hide me, I think I will go without saying anything! Maybe, I can go to Hollywood for decades. God ~ Give me a hidden rule when I have to, but only if you keep your word, I don’t want to be Yu Zhang!

　　Second, the sex scandal

　　Women can also use men to succeed in the upper position. For example, I took nude photos, but I don’t know where to send them. If John Woo says, call me to take Red Cliff 2. The premise is to send nude photos, I must send them! Is there a master planner who can teach me how to send it so that I can become popular?

　　Third, selling privacy

　　I really want to find someone to give me a lot of money, and then I’ll make myself beautiful! To be the first beauty in China, after all, I think I still have this foundation, and then the privacy is absolutely red!

　　Fourth, the mouth is crazy.

　　You can learn from Sister Furong’s madness, and you can learn from Lan Dong and mean girls’s nonsense, and your popularity will definitely rise. In fact, I also want to say that I want to find a boss to support me, give me money, give me a car, give me a house, I will give you health and give you happiness! Has anyone come to sign up? Finally, I just want to say that a good planner is the most important thing. I want to find a planner, and we will plan it well. Then I will go up and you will follow me. To succeed is to do whatever it takes, which has nothing to do with spiritual beauty!

　　Follow-up blog:

　　On June 1st, we will do what we want to do in this limited life, and those who leave regrets in life are stupid people. He’s a walking corpse.

　　Today, June 12th, I found myself on the home page. I was surprised, hehe! I think this propaganda method is really good, and the click of blog has increased at once!

　　On June 13th, we only try our best to achieve everything when we are young. The first person to eat grapes is the strong one, that is, the winner. If you lose, if you can’t eat grapes, you will always be a frog in the well.

　　I was completely demonized by you on June 14th, so those bosses left me messages. Should I thank you? My mailbox is full of all kinds of adoption conditions. I don’t know if some of these people also scolded me on the blog and pretended to be good people to support me there.

Editor: Zhang Renhe

　　[Dialogue]

　　Nowadays, parents are anxious when it comes to their children’s study. They generally feel that their children don’t like to study and do their homework, which often leads to "war at home" because of urging their children to study, especially the parents of some students with good academic performance, which also reflects that their children don’t like to study. Why? An Fuhai, a professor at the Teacher Development Research Center of Hangzhou Normal University, interviewed students in some schools in view of this phenomenon, hoping that the conclusions will enlighten our current educational predicament.

1. "I love learning, and learning makes my mother happy!" The disharmony behind it

　　Reporter: Generally speaking, people think that children who don’t like learning are children with poor academic performance and bad study habits. But now many excellent primary and middle school students, even the first students in many classes, don’t like studying. Why is this?

　　An Fuhai: At the end of 2019, a class of junior high school students in a middle school sports meeting in Shenzhen typed "I love learning, and learning makes my mother happy!" The banner, once circulated, has gained a lot of resonance. Many primary and middle school students shouted "What a talent! Say ‘ Working people ’ The voice of ". The implication is that they don’t like learning either. The banner and the shouts of the adherents made the adults laugh, but the laughter was full of sadness. It was also during that time that the Organization for Economic Cooperation and Development (OECD) announced the test results of programme for international student assessment 2018 PISA2018. In the sampling test of 15-year-old students in 79 participating countries (regions), we achieved excellent results in three subjects (reading, mathematics and science). However, different from the "Celebration" after the announcement of our first prize in 2009 and 2012, the education sector began to rationally reflect on the problems exposed by the PISA test, including education balance, shortage of teachers, study time and teaching methods. In my opinion, we should also think deeply about the relationship between our students’ learning status and academic performance. Because the current situation of students’ learning tells us that there is a disharmony between their learning status and academic performance, that is, they have good academic performance but do not like learning.

　　Reporter: Common sense tells us that you can get good grades only if you like to study.

　　An Fuhai:After all, the results are obtained by the students themselves, so it is necessary to listen to the voices of the parties. With this "common sense", I randomly interviewed 60 students from three middle schools who participated in the 2018 PISA test. "Do you like studying? Will learning make you feel happy? " When hearing this question, most students just laughed and didn’t answer. The students’ answers mainly focus on these aspects: "Hehe, it’s ok"; "Like, not to mention, it should be said to be liked"; "Not very much"; "Study, homework, I immediately feel worse when I hear these two words"; "There are people who like to learn? Crazy, it must be crazy. " The number of students who answered "not bad" in each school is very small.

　　In fact, the data that students’ learning satisfaction in four provinces and cities in China ranks 61st among the participating countries (regions) has fully explained that good grades do not necessarily love learning. In addition, the PISA2018 test results also show that the learning efficiency of students in reading, mathematics and science in four provinces and cities in China and their sense of belonging to the school are also relatively low in the participating countries (regions). In other words, students not only dislike learning, but also have no sense of belonging to the school. In fact, this conclusion doesn’t need PISA test to tell us at all. Just walk into a school to observe a few classes or interview some students and teachers to get a similar understanding.

2. Every time except sleeping and eating time is filled with study.

　　Reporter: I don’t like learning, and my learning efficiency is relatively low. Why can I get the "first" grade?

　　An Fuhai:Prolonging study time is our magic weapon to win. Although the PISA2018 test results show that the average classroom study time of students in four provinces and cities in China ranks fourth among the participating countries (regions). However, the statistics here are only the study time arranged by the school, and the students’ extracurricular independent study time is not included. As we all know, Chinese students, especially those in big cities, spend an amazing amount of extra-curricular study time. It is learned from these three schools that most students spend about 3 hours a day after class in a week, with a total of 15 hours in five days; The study time for two days on weekends is about 8 hours. In this way, the total study time of Chinese students per week will definitely be far ahead among the 79 participating countries (regions). The PISA test results in 2012 also showed this problem. The Shanghai team represented the mainland of China in the total score of mathematics, reading and science, but it also won another first place, that is, the study time is the longest, with 13.8 hours per week, which is about 20 hours together with extracurricular tutoring, while the average of OECD countries is 7.8 hours.

　　If you think this statistic is not convincing enough, let’s take a look at the situation that parents attach importance to their children’s education. Most parents in China attach importance to education, and the most prominent performance is to enroll their children in various remedial classes from kindergarten. Statistics show that in 2019, families in Hangzhou spent 20,000-40,000 yuan on children’s extracurricular tutoring every year, and it rose to 30,000-50,000 yuan in 2020. Almost every family gives tutoring to their children, ranging from three to five or six. Parents’ high investment in education is enough for students to fill up their studies at every time except insufficient sleep time and hot meal time.

　　Reporter: Yes, primary and secondary school students are not getting enough sleep, and the myopia rate and obesity rate are increasing. People from all walks of life have been calling for these problems in recent years, but they have not been improved.

　　An Fuhai:Although several PISA tests have made China students’ excellent achievements proud, there are huge time costs, physical overdrafts and heavy costs for students to lose interest in learning. According to the survey in 2020, the average myopia rate of primary school students in China is about 36%, that of junior high school students is 71.6%, and that of senior high school students is 81%. The key point is that high myopia above 600 degrees accounts for 28% of the 81% myopia of senior high school students. In addition, the number of students suffering from depression in many key middle schools is increasing, and the number of students who commit suicide or have thought about suicide is also increasing year by year. Whether it is for families, individuals or the whole country, such a fact is too cruel, and such a price is unbearable for us.

3. I hate school and study, even if I get into a prestigious school, it is difficult to create outstanding achievements.

　　Reporter: Primary and middle school students get up the earliest, go to bed the latest, and work hard to get good grades, but in the end they don’t like learning. This phenomenon is really worrying. But maybe many parents don’t think so. In their view, as long as children get the first place in the exam, they can go to a good university and have a good job, so all the physical and mental efforts seem to be worth it.

　　An Fuhai:The good expectation of "Jackie Chan becomes a phoenix", the learning goal of "score first" and the learning process of repeated training make students hate learning, school and even knowledge, which seems nothing to some parents. However, we should deeply realize that a considerable number of seemingly excellent students are forced to study under various external pressures. Once the pressure is lifted, they will inevitably evade learning. What will be the future of those students who evade learning? This is not a disease-free groan and melodramatic sadness, but a problem that deserves our deep thought more than paying attention to score ranking. If a student hates school and doesn’t like studying, even if he can be admitted to a prestigious school in the future, it will be difficult to create outstanding achievements. Because he has no enthusiasm for learning and can’t experience the happiness of learning, it is impossible to devote more time and energy to studying what he has learned. We have learned a lesson in this respect. China began to participate in international Olympic mathematics competitions around 1985, including physics competitions, biology competitions and computer competitions. There are many winners every year, from 1985 to now for more than 30 years. Many foreign child prodigies who competed on the same stage as China’s child prodigies have become everyone in all fields, but we seldom contribute to the world. Take Tao Zhexuan, an Australian-born Chinese mathematician and winner of the Fields Medal for Mathematics, as an example. He was less than 13 years old when he won the Olympic gold medal in 1988. At that time, many students in China also won Olympic medals.However, few people have made such outstanding achievements as Tao Zhexuan, and most of them have been far away from mathematics.

　　Reporter: How important is it for the growth of students to love learning and be full of interest and enthusiasm for learning?

　　An Fuhai:The Fifth Plenary Session of the 19th CPC Central Committee proposed to improve the national innovation system and accelerate the construction of a powerful country through science and technology during the 14th Five-Year Plan period. It can be said that to achieve such a great goal, we need to cultivate innovative talents through education. Active interest in learning and pleasant learning experience are the internal motivation of learning, the foundation of healthy personality and the necessity of innovative talents. Interest is the best teacher. Once a person has a strong interest in something, he will take the initiative to seek knowledge, explore and practice. The positive emotion and pleasant experience generated in the process of seeking knowledge, exploration and practice will further promote new seeking knowledge, exploration and practice, which will lead learners to a happy road of learning and exploration. Therefore, parents should let go of their anxiety and leave more free time and space for their children to fully develop their interests, so that they can love learning and grow up healthily with happy emotions and positive experiences. Schools should pay less attention to some problem-solving skills and high-scoring cheats, and pay more attention to the laws of students’ physical and mental development and the mechanism of learning. Starting from students’ interest in learning, they should awaken students’ intrinsic learning motivation and lofty pursuit of life, so that they can actively explore the unknown world with happy learning emotions and happy learning experiences.

Since the beginning of this year, "special forces travel" has exploded. In fact, there is never more than one way to open a trip. There are "filming agents" who amaze the circle of friends, people who queue up for 2 hours just to be "temporary breeders", and some people say that "thousands of scenery is not as good as accompanying you". China Tourism Day, look at the true portrayal of contemporary young people’s travel. Are you yourself? Safety first, just have fun.

Bigan, the god of wealth, is a god of wealth in Chinese folk belief, expressing the good wishes of the working people in China to ward off evil spirits and disasters and welcome good fortune. His surname is Biganzi. Bi was born in Ganmoyi (now Weihui, Henan), the second son of Wen Ding, the Shang emperor, and the uncle of Di Xin (Shang Zhouwang), the younger brother of Di Yi.

Bigan was born in the Seventh Sacrifice of Yinwuyi Bingzi (the 4th day of April in the summer calendar in 1125 BC) and died in 1063 BC. He was an important official of the Shang royal family and worshipped Shao Shi (the prime minister). He assisted two emperors all his life. At the age of 20, he assisted Di Yi, the king of Shang, with a high position as a teacher, and Di Xin (Yin Zhou Wang) was entrusted with the orphans.

He assisted Wang Zhongjun, the emperor of Shang Dynasty, in patriotism, pleading for the people and daring to speak out and remonstrate, and was called "an eternal loyal minister". After Zhou Wang dug his heart, he became a careless person because his heart was hollowed out, so he was careless and impartial, and was regarded as the God of Wealth by later generations. He was the first God of Wealth worshipped by the people and widely praised and worshipped by the world.

Di Yi was assisted by Di Xin, who had been in politics for more than 40 years. He advocated reducing taxes and corvees, encouraging the development of agriculture and animal husbandry, advocating smelting and casting, and enriching Qiang Bing. At the end of the Shang Dynasty, Di Xin (Zhou Wang) was tyrannical and dissolute, extorting and extorting money, sighing for the Lord, refusing to remonstrate, not being loyal, fearing death, not being brave, remonstrating, not using it, dying, and being loyal, so he went to the Star Tower to remonstrate for three days.

He asked why he relied on benevolence and righteousness more than he did on dry days, so he relied on anger. He said that I heard that saints have seven minds and believe in everything. Then he killed Bigan and dissected his heart, at the age of 64. After Bigan’s death, Zhou Wang sent someone to Bigan’s home to exterminate his family. There were two pregnant concubines in Bigan’s family, and one was caught and brutally executed.

Bigan’s wife, Chen, managed to escape in order to save the baby in her womb. Soldiers who sympathized with them secretly released her and four handmaids. They left the capital together to sing songs and went to live in seclusion in the mountains. Later, they gave birth to a boy, and now they call this cave "Linmu Cave".

Soldiers in Zhou Wang searched the descendants of Bigan everywhere. When they found them, they asked what the child’s name was. Mrs Bigan lived in the forest, and there was a mountain spring around the forest, so they told the soldiers that the child was called Lin Quan. Later, Zhou Wuwang defeated Zhou Wang, found Mrs Bigan and her children, and named the child Lin Jian, who was the ancestor of Lin.

Fashion dress is a commonplace topic, and it will never end.

Because as a fashionable and beautiful woman, we need to pay attention to it all the time.

Only constant learning and charging, only constant appreciation and promotion,

Only by constantly practicing, cultivating and growing according to one’s own temperament and style,

We can make our hearts richer and our eyes improved, and our clothes will be more stylish and tasteful.

I hope I can give you some inspiration and a guide to wear.

Let you know what to buy and choose in every occasion, and wear it correctly.

Even if you wear it at a low price, you can still wear a full sense of fashion because of your fashionable vision and taste.

1. We often say that the trend is perishable and the style lasts forever. What exactly is the style?

Style should be comfortable, time-consuming, and personal. It looks as if you haven’t carefully prepared it, but wearing the most suitable and beautiful self and your own style will make you confident.

2. What are the most worthwhile fashion items?

Be sure to buy a good pair of jeans.

Be sure to buy a good ready-to-wear coat.

A white t-shirt with a pattern,

I think a dress is also necessary to give you confidence.

A skirt that makes you confident, a skirt that can swing at will,

A little sexy skirt, so you can wear it all day and night.

3. Suggestions for working moms:

Just be yourself, don’t exaggerate, don’t dress too hard, just find something that suits you, I think this is the best way.

A pair of beautiful sunglasses is also worth investing, so even if you stay up all night with your children, it can help you hide your fatigue.

A fashionable and large-capacity bag is also very important, so that all the small things that children need can be packed. Every mother who works and takes care of children knows this need.

4. How important are fashion trends for women?

I don’t think fashion is a trend. For everyone, what suits you and makes you feel comfortable is the best fashion.

It is also important to learn to invest in important classic items that are commonly used, so that you can wear them all the time.

Add some fashionable elements that are popular in the season, so that classics can be matched with fashion. I think this is the most important fashion to wear.

5. What is the most error-prone and suitable for various occasions?

I think dresses are very good. These skirts are very easy to wear. Just put them in, zip them up, and then you can go out. No matter day or night, whether you go to the office or have an appointment at night, you can do it quickly with one button.

For example, if you date your husband, the most suitable dress is a sexy skirt, which makes you feel confident and sexy at the same time. Being sexy is not only for your partner, but also for yourself.

6, for accessories: the best travel model for smart and cool women; The simpler the better, a cool handbag, a set of clothes representing one’s temperament and style, and then all kinds of cool and stylish clothes;

If you are a delicate woman, you should learn to consider the importance of all kinds of ornaments and embellishments, because those can invisibly enhance your aesthetic feeling and fashion attitude and make you move forward with more confidence.

7, for women’s maintenance: sleep is very important, try to sleep better.

Drink more water, cultivate more hobbies and fun, such as listening to some good music, and learn to enjoy all the processes that seem to make you relaxed and comfortable, because it is also a kind of healing and relaxation.

Because as a woman, the process is interesting and important.

When you go out, you should care about your image. When you go out, you should wear decent clothes, take good care of your hair and make up.

Women must learn to enjoy all the processes that make you better: have a good sleep, drink plenty of water, take care of yourself, cultivate your hobbies, let yourself learn and know in an all-round way, and make your heart full and full.

All seemingly useless efforts are actually the process of enriching your heart and healing yourself.

A woman’s heart is full, her heart is happy and beautiful, and she lives fully. I understand that you are getting better and better.

In fact, everything will get better with the surroundings.

Always remember: because you get better first, you will get better life and everything slowly.

8. Women’s best fashion advice and attitude towards life is: Learn to love yourself. You dress up for yourself, not for anyone else, dress up carefully, make yourself feel better and be the best you can be.

On December 1 ST, according to the website of Tianyancha,Xiaomi Technology Co., Ltd. applied for registration of the trademark "XIAOMI SU7" on November 15th, 2023, which is classified as fitness equipment internationally, and it is still in the stage of substantive examination.

Source: Tianyancha

In the latest batch of new car declaration catalogue published by the Ministry of Industry and Information Technology last month, Xiaomi SU7, the first model of Xiaomi Automobile, officially completed the declaration, and it is expected to be listed in 2024. Once the news came out, it immediately set off a discussion upsurge on the Internet. Both rims and non-rims were very interested in Xiaomi’s car-making, and launched a round of discussion around its exposed appearance parameters. The heat can be said to be the same for a while.

Subsequently, more specific model information of Xiaomi Automobile was exposed.It is reported that the first model of Xiaomi Automobile is divided into four versions, namely, the standard version, the Pro version, the Max version, and the track version that is not sold in batches. The price range is concentrated in 190,000-300,000 yuan.The production capacity of Xiaomi Automobile in the first year is less than 70,000 units, and the first batch of cars will be sold in first-and second-tier cities first.

The span of the price range of 190,000-300,000 yuan is not small. It seems that Xiaomi still wants to make a fuss about the configuration of different models. Lei guessed that the price of the standard version may be 190,000 yuan, which is mainly used to lower the threshold for users to start and attract more prospective car owners who are still waiting to see. Pro and Max versions are divided into different versions through differences in intelligent driving and battery life. As for the track version, because of its characteristics of not mass production and sales, I believe it must be prepared for the most loyal rice noodles.

Source: Ministry of Industry and Information Technology

In addition to the full vehicle configuration, the car system and intelligent cockpit are undoubtedly the biggest selling points of Xiaomi SU7.With the 澎湃 OS system released this year, it is very exciting to see how far the interaction between people, mobile phones and cars can go. In terms of intelligent driving, although we still don’t know the relevant information, as the first model of Xiaomi Automobile, I believe that Xiaomi definitely wants to make the first shot, and the configuration will not disappoint everyone.

Lu Weibing, president of Xiaomi Group, once said that the progress of Xiaomi Automobile has exceeded expectations, and the mass production target will remain unchanged in the first half of next year, followed by the second winter test. According to the information released by the Ministry of Industry and Information Technology, the name of the two new models of Xiaomi Automobile is Beijing Automotive Group Off-road Vehicle Co., Ltd., which also means that BAIC will become the OEM of Xiaomi Automobile. With the help of BAIC, the production capacity of Xiaomi Automobile is believed to be not too big. problem.

According to the latest news,At the end of December this year, Xiaomi Automobile will hold a technical conference, at which time everyone can fully understand all the information of Xiaomi SU7. The question is, if you can start with Xiaomi SU7 for 190,000 yuan, will you consider it?

Cover source: Ministry of Industry and Information Technology