Original Guan Xiaotong Cannes walks the red carpet show charming, Lu Han starts to vomit on the street, and the silly roe deer is too worrying.

Guan Xiaotong is beautiful again!

At the opening of the 77th Cannes International Film Festival, many stars gathered together. You should know that besides the official invitation, the stars who can get on the red carpet can also be selected by media voting.

Therefore, Guan Xiaotong’s campaign is in line with public opinion.

As a post-1995 actress, Guan Xiaotong has appeared at the Cannes International Film Festival for the fifth time. She has not entered the shortlist this time, but was invited by the official (Ambassador of Greater China Tourism Promotion in Nice, France).

It is reported that she is wearing an antique dress that has been treasured for 16 years. It is a limited edition of a certain Gaoding in 2008. In order to match the dress, Guan Xiaotong also specially ironed her retro wavy hair, which is beautiful from head to toe, showing the elegance of the orientals.

Netizens are very satisfied with Guan Xiaotong’s dress, and bluntly say that she is a natural clothes rack and looks good in anything.

In fact, for other stars, Guan Xiaotong is not a very thin actress. She has broad shoulders and a strong physique, but she wins in that sweet face, which is somewhat similar to Liu Yifei.

Many people gave thumbs up to Guan Xiaotong’s outfit, but some people expressed their views that Guan Xiaotong’s makeup artist had never won, and this dress was old-fashioned and didn’t accord with Guan Xiaotong’s temperament at all.

When Guan Xiaotong became an adult, she was often called "rustic" by netizens. The media reported many times that she was wearing clothes that didn’t meet her identity, and her style was particularly exaggerated. She always felt that she had good conditions, but she didn’t have her own momentum and characteristics.

Perhaps, the kind of clothes that are too feminine and too royal are not suitable for Guan Xiaotong.

This time, on the red carpet in Cannes, Guan Xiaotong’s expression was particularly in place, and she waved POSS from time to time. The security personnel did not drive her away, and the reporter also aimed at Guan Xiaotong with long guns and short guns, for fear of missing the beautiful moment.

Guan Xiaotong’s every move shows the charm of China women, stunning the world, which is too embarrassing.

Guan Xiaotong made a splash abroad, while her boyfriend Lu Han vomited wildly at home, so everyone called him a "silly roe deer".

On May 15th, some media exposed the photos of Lu Han after work. He left with his friends, and then the car stopped slowly. Lu Han directly stood on the side of the road and vomited. The situation looked very bad.

Later, a friend got off the bus and handed a bottle of water. Lu Han gargled and communicated with his friends. This scene was quite funny.

The netizens who are familiar with Lu Han know that his stomach is not very good. I don’t know if he is unwell or drunk this time. In short, Lu Han, you should take good care of yourself.

With a pinch of fingers, Lu Han and Guan Xiaotong, the sweet CP, have passed the "seven-year itch". They have resisted the flood of entertainment and expressed their deep love for each other. Even their friends can’t help feeling: you are true love.

If there is an activity of "Top Ten Good Men" in the entertainment circle, Lu Han is definitely among them.

Back in those days, he was the top player in internal entertainment, and public love was undoubtedly "seeking death". Sure enough, when Lu Han became public, a large number of fans publicly abused him, decisively took over, and even fanatics threatened him.

From then on, Lu Han and Guan Xiaotong started a love full of thorns.

During that time, Lu Han’s career was extremely frustrated, and the notice was almost zero. The "culprit" of all this was Guan Xiaotong.

As a child star, Guan Xiaotong’s acting skills are recognized by people in the industry, and she doesn’t care much about fame and fortune. Therefore, even if the family background is prominent, it is still humble and polite.

Guan Xiaotong’s personnel setting is relatively positive. They have been through ups and downs for so many years, which is rare in the changeable entertainment circle.

Guan Xiaotong once said: True love doesn’t need to show off, just know it yourself.

Lu Han is really lucky to find such a good girl.

I believe that actions speak louder than words, and time is the best way to prove everything.

Two people have been together for so many years, which shows how deep their feelings are.

In the future, I hope you will continue to support the two and wish them an early marriage.

Editor in charge:

On the joys and sorrows of A-shares in 2015

  As the saying goes, "bull market makes people crazy, bear market makes people grow". In the past year, all investors of A shares must have felt deeply about this. From the "leveraged bull" and "reformed bull" at the beginning of the year, to the huge earthquake in the middle of the year and the gradual stabilization at the end of the year, investors generally felt the feeling of riding a roller coaster, and the scenes of "down limit of thousands of shares", "daily limit of thousands of shares" and even "suspension of thousands of shares" also increased everyone’s knowledge. On the first trading day in early 2016, investors may wish to review the A-share market in 2015, hoping that the future market can move forward in reflection and truly let investors feel the dividends brought by the "reform cow" in the new year.

  9.4%

  A-shares rose by 9.4% in 2015, the first time in eight years that they rose for two consecutive years.

  72%

  What is violent shock? In 2015, the annual amplitude of the Shanghai Composite Index was as high as 72%. The warning of ambush in the ups and downs of the market is never out of date: the stock market is risky and investment needs to be cautious.

  5178.19

  On June 12, 2015, the Shanghai Composite Index reached the highest point of this bull market: 5178.19 points, setting a new high in the past seven and a half years. Li Daxiao, chief economist of Yingda Securities, called this "the top of the earth".

  2850.70

  From June 15th to August 26th, the Shanghai Composite Index dropped by 45%, and the lowest point was 2850.70 on August 26th, and the biggest drop of the Growth Enterprise Market was 56%.

  20222

  The data shows that in 2015, the per capita profit of A-share shareholders was 20,222 yuan, with a yield of 12.41%. The proportion of profitable people is 62%, and the proportion of losing people is 38%. Shareholders with a profit rate of less than 20% accounted for the largest proportion, accounting for 46.52%; 22.77% made a profit of more than 50%. Among the shareholders who lost money, the proportion of shareholders who lost less than 20% was 51.84%, and the proportion of shareholders who lost more than 50% was 8.08%. Among the profit-making people, about 70% of the shareholders earn less than 50,000 yuan, and about 80% of the shareholders lose less than 50,000 yuan. According to the regional ranking, Shanghai investors are the most profitable, with a per capita profit of 39,950 yuan.

  5129

  By the end of 2015, there were 5,129 companies listed on the New Third Board, 3.26 times that at the end of 2014; The total market value reached 2.46 trillion yuan, 4.35 times higher than the total market value of 459.1 billion yuan at the end of 2014. At present, the price-earnings ratio of the New Third Board is 47.23 times.

  Sun-drying A-share transcripts

  Name Current Price 2015

  margin of increase

  Venezuela IBC14588.25278.06%MSCI Jamaica 2010.4193% Shenzhen Component Index 12664.8914.98% Germany DAX10743.0113.45% Shanghai Composite Index 3539.189.41% Nikkei 22519033.719.01.

  From the perspective of the world, A-shares delivered a good report card in 2015, with Shenzhen Component Index slightly ahead of Germany DAX Index, followed by Shanghai Composite Index. However, A-shares are not the most "crazy" stock market. In fact, the most "crazy" stock market in the world is Venezuela, with an increase of 278%, and the Venezuelan stock market has been ranked first in the global stock market for several consecutive years. However, the surge in Venezuela’s stock market is not due to the strong economy. On the contrary, the rise in Venezuela’s stock market is mainly the result of the currency collapse. Some analysts said that panicked investors used the stock market to hedge against the rapid depreciation of the currency. The market index of Jamaica Stock Exchange, a Caribbean island country, ranked second in the world with an increase of 93% during the year.

  Thousand-share limit

  The thousand-share limit is probably one of the most representative shots of the stock market turmoil in 2015. According to statistics, the market has fallen by more than 5% for more than 10 times this year, with the biggest drop of 8.49% on August 24, while the previous drop of more than 8% was on July 27, less than a month apart. The plunge occurred intensively in June, July and August.

  From June 19, 2015 to September 16, 2015, in just three months, there were 16 scenes of A-shares’ daily limit, and it was very rare that there was a daily limit of 1,000 shares in an average of four trading days. It is worth noting that there was a daily limit of more than 2,000 shares on August 24th, and only 15 stocks rose, which was the least among the previous daily limit of 1,000 shares. The turnover was also at the level of land volume, and the market was extremely weak. Statistics show that this round of turmoil has reduced the market value of circulation in Shanghai and Shenzhen stock markets by a total of 22.9 trillion yuan, and the per capita loss of investors is nearly 240,000 yuan, with a loss ratio as high as 40%.

  Specifically, the margin financing and securities lending system has given the A-share futures market-oriented core, but some analysts believe that the rapid proliferation of leverage has shaken the fulcrum of the market (the financing scale exceeded 100 billion yuan in mid-January 2013, 23 months later, it exceeded 1 trillion yuan in mid-December 2014, and reached a historical peak of 2.27 trillion yuan on June 18, 2015). The abnormal scale comparison of margin financing and securities lending hinders the hedging of the market’s long-short mechanism (on April 9, 2015, the balance of margin financing reached a record high of 10.233 billion yuan, while the financing scale peaked at 2.27 trillion yuan, which was 222 times that of the former).

  In addition, some insiders attributed the A-share plunge to the high proportion of retail investors: as of the end of September 2015, 76.25% of the accounts held less than 100,000 yuan, and only 2.13% held positions with a market value of more than 1 million yuan.

  2015 "National Team" Rescue Timetable

  ★ On June 27th, after the "6.26" plunge of more than 7%, the central bank announced that financial institutions would implement the targeted cuts to required reserve ratios and cut interest rates by 0.25 percentage points from June 28th.

  ★ On July 1st, Shenzhen-Shanghai Stock Exchange announced that it would reduce the market transaction costs. When the plunge occurred, the CSRC relaxed the restrictions on the two financings, and the brokers and customers negotiated on their own.

  ★ On July 3, the CSRC suggested reducing the number of IPOs; Under the direct intervention of the State Council, 28 companies in Shanghai Stock Exchange and Shenzhen Stock Exchange suspended their IPOs and returned the subscribed funds.

  ★ On July 3, the CSRC said that Central Huijin Company had entered the market and bought shares to save the market.

  ★ On July 4th, 25 Public Offering of Fund companies announced that they would actively purchase partial stock funds.

  ★ On July 4th, 21 securities companies announced that they would invest in the purchase of blue-chip stocks of not less than 120 billion yuan.

  ★ On July 5th, the central bank announced that it would provide unlimited liquidity support to the securities companies, and the CSRC confirmed that central huijin had bought the open-end fund index ETF. CICC restricts the opening of futures positions, especially the malicious short positions.

  Securities companies buy a large number of shares in the capacity of "stabilization fund". From entering the market in early July to August 14th, the Securities and Futures Commission announced "generally not entering the market", and the total amount of funds used to rescue the market was at least 1.5 trillion yuan. According to Wind’s statistics, as of September 30th, among the top 10 tradable shareholders disclosed by A-share listed companies, there were 1,365 listed companies, accounting for 49% of A-shares, including 561 in Shanghai, 233 in Shenzhen, 354 in small and medium-sized board and 217 in Growth Enterprise Market, accounting for about 7% of the total A-share tradable shares.

  HOMS system and umbrella trust

  Noun interpretation

  HOMS is a system developed by Hang Seng Electronics Company in 2012, and its full name is "Hang Seng Order Management System". HOMS system has two important functions: first, it can separate the assets managed by private equity funds and hand them over to different traders for management; The second is to divide positions flexibly, thus solving the practical problems such as insufficient traders and division of positions in private equity funds.

  In actual operation, the fund-matching company uses HOMS system to distribute the funds under a securities account into several independent small units for independent trading and accounting functions (that is, umbrella warehouse). Through cooperation with brokers, it provides leveraged transactions in the name of entrusted fund management or income exchange. The parent account is directly connected with brokers by HOMS system, and the sub-accounts are distributed to individuals for operation, and the annual interest of financing is agreed. In this process, the real-name registration system of the securities firm is completely overhead, and the fund-raising company acts as a fund broker. The essence of its business is to raise funds at a relatively low interest rate from financial institutions such as banks or higher-level fund-raising platforms, and then lend them to investors for stock trading at a higher interest rate, thus earning the intermediate interest margin. It can be said that through HOMS system, OTC fund-raising companies easily broke through the restrictions of account real-name registration system, and started trading with brokers and banks, and were not regulated.

  Before HOMS appeared, off-site fund-raising had existed for a long time. However, the previous off-site fund-raising was conducted in an offline and manual way, which was always difficult to expand due to the restrictions of account opening, capital and manpower. With the help of HOMS system, under the wave of Internet finance, a large number of P2P platforms set foot in the fund-raising business, and easily mobilized highly leveraged fund-raising funds by batch processing the fund-raising demand. At the same time, a large number of funds from the banking system also flowed into the stock market through fixed-income products, which formed a potential risk to the entire financial system.

  In fact, HOMS is not the only tool for OTC fund-raising to access securities companies. According to the data disclosed by China Securities Association on June 30th, OTC fund-raising is mainly operated through the HOMS system of Hang Seng Company and the systems of Shanghai Mingchuang and Straight Flush. The customer assets accessed by the three systems totaled nearly 500 billion yuan, of which HOMS system was about 440 billion yuan, Shanghai Mingchuang was about 36 billion yuan, and Flush was about 6 billion yuan.

  On July 13, 2015, the CSRC organized inspection and law enforcement forces to go to Hang Seng Electronics to interview relevant executives. On July 16th, after the visit of the Supervision Bureau, Hang Seng Electronics announced that it would close the HOMS account opening function and would not increase the capital of the existing account.

Musk became the first person in history to lose $200 billion.

  Beijing, January 1 (Xinhua) According to Bloomberg News, Tesla and Twitter CEO Musk became the first person in history to lose $200 billion due to the sharp drop in Tesla’s share price.

  According to the Bloomberg Billionaires Index, after Tesla’s share price plummeted in recent weeks, the 51-year-old Musk’s wealth plummeted to $137 billion. Musk’s net worth peaked on November 4, 2021, when it was estimated to be $340 billion, and has been shrinking since then. In early December 2022, bernard arnault, the chairman of Louis Vuitton Group, briefly surpassed Musk to become the richest man in the world.

  According to reports, Tesla’s share price fell sharply in 2022, falling by 65% for the whole year. Musk also sold a lot of Tesla shares in 2022 to help pay for the $44 billion he spent on acquiring Twitter.

  The decline in Tesla’s share price is particularly related to investors’ concerns that Musk will pay more attention to Twitter than electric vehicle production.

  Musk refuted everyone’s concerns about Tesla and repeatedly criticized the Fed for raising interest rates at the fastest rate in a generation on Twitter.

  "Tesla’s execution is better than ever!" Musk tweeted on December 16, 2022. "We can’t control the Fed. That’s the real problem."

  Musk had previously borrowed heavily from Tesla shares, but recently warned that it was dangerous to borrow money in a panic market.

Milk Tea Offering "Later Us" Roadshow Twenty Years of Couples Proposing Marriage on the Spot

1905 movie network news On April 13th, director Rene Liu made a surprise appearance on Zhengzhou campus to build momentum for the upcoming film on April 28th. During the warm-up video, some viewers kept holding up their mobile phones to help Rene Liu. When Rene Liu appeared, fans shouted his name resounded through the auditorium. "Later Mail" also continues to convey the story of you and me. The couple who have been in love for 20 years proposed marriage on the spot under the witness of Rene Liu to make up for the regrets many years ago. The truest love between them also touched the students present and shouted: "I want this kind of love, too. “

At the end of the activity, a chorus of thousands of people supported Rene Liu’s film. The students at the scene said that only a director with temperature can make a good-looking film. Rene Liu also said that it was the strength given by everyone that enabled her to go on bravely. As of 20: 00 on the 13th, the total number of indexes that "Later Us" wants to see on the ticketing platform has exceeded 1 million, leading the May 1st file. The film "Later Us" is directed by Rene Liu and produced by Zhang Yibai, starring Jing Bo Ran and Zhou Dongyu, and will be released on April 28th.

 

Rene Liu "Yu" saw "Later Us" as a warm director.  

Couples who have been in love for 20 years propose marriage on the spot and sing with milk tea in person.

Before the activity started, many students were waiting for the appearance of Rene Liu, and some students were waiting for the arrival of Rene Liu in the rain. The roadshow chose to come to the school because Rene Liu said that he liked coming to the campus and was very happy as soon as he entered the school. She was deeply touched by the fearless character of young people, and at the same time, they were full of hope and let her experience the breath of youth again. She also said: "Young people can be brave and crazy about love. “

Today, a couple who have been in love for 20 years at the scene also let the students witness the real "crazy for love." Boys sometimes miss their anniversary because they are too busy at work, but he will deliberately take time to arrange a simple meal for them and say a simple "happy anniversary", which is warm and touching. The boy has been regretful because he didn’t formally propose to his wife. He proposed to show his love for his wife on the spot under the witness of Rene Liu. Rene Liu couldn’t help but sing for them personally. The scene was moved and laughed. The students present said: "I also want this kind of love." These real stories are exactly the feelings that Rene Liu wants to convey, and the stories of the public are the most touching, which coincides with his original intention of filming.

A fan at the scene has been silently supporting milk tea with his own actions, doing public welfare with his meager strength and helping more people. He said: "Because the warmth I got was given to me by milk tea, I think a warm director will bring a group of caring fans, and a warm director will make a good movie. "Rene Liu also responded with emotion:" My fans always give me a lot of encouragement, and we all treat each other sincerely. I often feel more powerful because of your message or every look, and want to do more things that we can do together. “

At the end of the activity, the students at the scene joined in chorus to support their films, and the fans call shouted "I called for the later us in Zhengzhou" to express their love and sincerity. The warm voice gave Rene Liu a lot of strength and made the audience look forward to the early release of The Later Us.

 

Rene Liu shouted from a distance to thank Mayday.  

"Later We" wants to see the index break one million and lead the May 1st gear.

By 20: 00 on the 13th, the movie "Later Us" had a total index of more than 1 million on the ticketing platform, leading the May 1st file. On May Day, the opening song of the movie "Later Us", which was re-arranged in the "Wet Tears" version, once again ignited everyone’s inner feelings. In an interview with Zhengzhou media, Rene Liu said: "At the end of the film, A Xin sent me a message saying that he had rearranged and made a version of Later Us, so that I could listen to it and see if it could be used. After listening, it made me feel that the decision to use Later Us as the title was too correct. Mayday interpreted a different feeling this time. Thank you very much for lending me the title and re-composing the music for me. “

The film "Later Us" tells the story of a couple’s sweet abuse for ten years: Lin Jianqing (Jing Bo Ran) and Fang Xiaoxiao (Zhou Dongyu) meet by chance on the train home for the New Year. They worked hard together in Beijing, from heartache to mutual affection, and then began a sweet life, hugging and warming in the cold silence. Then, they broke up and lived apart from each other. Ten years later, seeing Qing and Xiao Xiao meet again by chance on the plane, it is also very curious how their story will continue. The film "Later Us" will be released on April 28th.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The word "volume" is the most distinctive label in today’s automobile industry. At the moment when the automobile market is scrambling to occupy the forefront of the market, the competitive direction of many cars is not only to configure the volume value, but also to be intelligent. However, many domestic new energy vehicles, such as ACC adaptive cruise system, have become standard, and the direction of the next volume of the car company is bound to be some more advanced intelligent driving assistance systems.

  I, born in the all-electric digital platform, has four technical characteristics, such as high efficiency, high performance, high intelligence and high security. With high intelligence, it also has a high-level intelligent driving assistance system. The biggest difference between it and the general intelligent driving assistance system is that it has added a higher-level integrated adaptive cruise enhanced version and high-speed pilot intelligent driving assistance function, and the more detailed driving assistance action details from point A to point B. What will its performance be like? In the magic mountain city of Chongqing in 8D, let’s experience it.

  On the deep blue SL03i, how about the hardware of Zhijia?

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The dark blue SL03i we test-drive is equipped with a variety of sensing components, including 5 millimeter-wave radars, 12 ultrasonic radars, 6 micro-touch sensors, high-precision satellite system, capacitive touch-sensitive steering wheel sensor, 10 smart cameras with different pixels and different viewing angles inside and outside the car, and a DMS camera. Obviously, this is a low-cost intelligent driving hardware scheme that is not pure vision or laser radar. The cooperation of various sensing components can give full play to their respective advantages and realize 360-degree all-round monitoring.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  In addition to hardware, the intelligent driving system of Deep Blue SL03i not only provides conventional maps and high-precision maps provided by Gaode, but also has a large-scale data pool. Based on a large number of open road tests, a large number of data accumulation and simulation training, as well as continuous optimization of algorithms and integration of software and hardware, the paper parameters and actual experience of this system can achieve a good result.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Deep blue SL03i has both traditional dashboard and AR-HUD. Its imaging size is equivalent to 53 inches, and the information that can be displayed here is very basic but critical. More finely on the central control screen, it shows the surrounding road conditions very accurately. Vehicles, lanes and obstacles will be displayed, all thanks to the capture and identification of the surrounding environment by the on-board hardware system.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The car system supported by Qualcomm Snapdragon 8155 can provide more critical computing power for intelligent driving. In addition to the highly intelligent IACC-L integrated adaptive cruise enhanced version, it is also equipped with NID pilot intelligent driving assistance system, which is a set of driving assistance system based on navigation path. It relies on high-precision maps to achieve pilot-assisted driving on supported expressways and some urban express sections, and it can achieve pilot-assisted driving from point A to point B on the road, which can achieve more advanced self-driving.

  Our experience just happened to catch up with Monday, and it was still in the mountain city of Chongqing, which is known as the 8D magic city and may be the most complicated road network in the world. The experience of assisted driving on such complicated and changeable road conditions with dense traffic and frequent road construction is a great test of the intelligent driving skills of Deep Blue SL03i. In fact, except for some high-speed sections, the occasional urban road conditions in Chongqing also intermittently support the coverage of high-precision maps. So what is its actual performance here?

  Urban Expressway+Expressway Intelligent Driving Experience

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Under ideal conditions, this intelligent driving system of Deep Blue SL03i can make the vehicle travel from point A to point B automatically according to the route set by navigation. In this process, it can not only overtake the slow-moving vehicle, avoid danger, but also choose a better route independently. The experience is actually very close to automatic driving. However, it should be noted that under the current technical level and the requirements of laws and regulations, all functions are only auxiliary, and the driver can’t be the shopkeeper of cutting.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Specific to IACC-L, the operation of activating the system is very simple. When the vehicle drives to a road covered by a map, a steering wheel icon will pop up on the dashboard to remind you that you can turn on the function. After turning on, the vehicle can automatically drive according to the destination set by navigation. In actual use, the IACC-L startup operation of Deep Blue SL03i is quite simple. Like most cars, the system can be successfully activated by continuously dialing the electronic gear twice after being prompted, and the adjustment of the following distance and speed can be completed through the buttons on the left side of the steering wheel.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  It is worth mentioning that in Chongqing, where traffic jams are frequent, when the driver turns on the function setting of high-speed pilot intelligent driving assistance or integrated adaptive endurance assistance, the gear will be the lowest gear "1st gear", so the following distance will be more in line with the driving habits of actual users. Officials say that the minimum following distance in this state can be controlled at 2m, and it is more difficult to be "jammed" by other vehicles.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The area covered by high-precision map on high-speed will display the red stamp of "NID" on the map, and when driving here, the system will automatically switch from IACC-L integrated adaptive cruise enhanced version to NID high-speed navigation assistance. Compared with the integrated adaptive cruise enhanced version, the biggest difference of this high-speed navigation aid is that it can realize automatic ramp up and down and route planning. On the expressway, its function is basically the same as that of automatic driving.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  This system can automatically realize the self-adaptive cruise with lane centering and intelligent adjustment with the car, and realize automatic or commanded steering and intelligent deceleration by identifying speed limit signs in qualified corners. Its logic of judging and responding to the action of the preceding car is very old for drivers, so you don’t have to worry that any deceleration action of the preceding car will make your car have a huge nervous reaction.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  Not all traffic participants on the road follow the rules. Facing the sudden sideways situation, the car can always try its best to avoid it at the first time. Deep blue SL03i can comfortably control the vehicle to slow down to a safe speed according to the speed limit signs appearing in tunnels/ramps/bends. Like an old driver, he will try his best to stick to the edge of the lane to make a smart shift, or try his best to brake and slow down, so as to prevent problems to the greatest extent, but he will never use the bypass to avoid obstacles.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The timing of intelligent lane change is optional, and it is cautious under standard conditions. When there is no car on the right rear, its lane change action is very textbook, and the timing and speed of lighting, turning and merging are very regular. However, in Chongqing, the car will only change lanes when the rear side is safe and the conditions are met. The threshold is similar to that of drivers who leave the novice period. The game is rather timid. In case of special circumstances, it will make timely corrections during the lane change process, keep a relative distance from the preceding car, and then accelerate the distance after completing the lane change.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  When the speed of the preceding vehicle is too slow and there is road space on both sides, the system will judge the traffic situation and decide whether to change lanes and overtake. It is also optional. Under normal circumstances, its automatic lane change does not require a long safety margin, and the requirements for the distance between the front and rear vehicles on both sides of the lane are not great. The decision logic of the system is very human, and the timing is very human, and there will be no problem of frequent and urgent lane change.

  Occasionally, on particularly congested roads, the logic of the system actually puts safety first. In the face of crowded congested roads and other vehicle drivers without zipper traffic habits, the system will occasionally appear indecisive, and the response of the system will appear a little twitchy. When the car is implemented, there will be a big swing or pitching action, but even the old driver will not be able to handle this scene well.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The system is also skilled in the choice of roads in and out of the ramp. According to the map and congestion, it will change to the exit lane in advance. When passing through the ramp, the overall response of the car is very decisive, and the speed will also drop to a reasonable range. The overall performance is very sophisticated, and it gives you enough confidence. You don’t have to worry about the problem that the curve with large curvature can’t turn around or snake back and forth in the lane to correct the driving direction.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  In the case that the continuous off-ramp intersection may be missed continuously, deep blue SL03i can accurately judge the congestion intention of other cars, and can choose to slow down and yield independently on the premise of safety. Deep blue SL03i can monitor and predict the behavior of surrounding vehicles in real time during the process of traffic jam and the import and export of the intersection ramp, and always merge the vehicles as safely as possible until you are reminded that you must take over manually.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  When passing through some ramps with narrow radians, the dark blue SL03i can also drive in and out very calmly, and the steering wheel turns silky all the time, and there is almost no line pressing, and the whole acceleration and deceleration are controlled properly, so as to avoid the uncomfortable feeling of the drivers and passengers pitching back and forth and swinging left and right, and bring users a smooth and stable driving experience.

Make Smart Driving Technology Closer to the People Deep Blue SL03i Smart Driving Experience

  The high-speed navigation system is based on the coverage of high-precision maps and services, and in areas not covered by high-precision maps, the system will automatically downgrade to the mode of integrated adaptive cruise enhanced version and remind drivers to be alert to safety, and then the integrated adaptive cruise enhanced version will automatically upgrade to high-speed navigation assistance as long as it drives into the road section with high-precision maps that meet the service coverage again.

  Summary:For today’s experience, most of the time we experience is on the expressway or expressway in Chongqing. Although it seems simple, considering the complexity of Chongqing’s own traffic, it is really not a simple thing to handle such a scene well. The deep blue SL03i does ensure both safety and traffic efficiency in most of the time, which is quite surprising.

  What needs to be considered is that, judging from this set of intelligent driving ability, its performance this time does not lose some models that focus on high-level intelligent driving at a price of 300,000 yuan, and even has certain advantages in details. Considering the starting price of Deep Blue SL03i, no matter which way it goes public in the future, the price will make technology equal, which is probably its greatest advantage.

Jinan BMW i5 price reduction news! The latest offer is 369,900 yuan. If you miss it, you won’t have it.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

宝马i5头图

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

宝马i5正侧

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

宝马i5中控全图

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

宝马i5发动机舱

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

Jetta VS5 guides the buried "joint venture car"

In appearance, the shape of this car is very beautiful, and the design of the front face is very distinctive. The middle net adopts a hexagonal design with a large logo embedded in the middle, while the middle net also adopts a hexagonal design, and the interior adopts a lattice layout. Moreover, on both sides of the middle net, the headlights are very sharp in shape and support height adjustment. This function can further improve the lighting effect of this car, and the air intake below is also designed in a penetrating way.

In the interior design, it is still familiar with the popular style, but it is more refined in some details. The center console is made of a large area of black piano paint, and chrome trim strips are added in the central control position, which improves the texture of the car to a certain extent. The layout of the central control is relatively simple, and a small number of physical buttons and multimedia knobs are added in the center console to enhance the scientific and technological atmosphere in the car. In terms of materials and workmanship, Jetta vs5 has also reached the level that this level model should have, with a large area of hard plastic and soft.

The length, width and height are 4418×1841×1616mm respectively, and the wheelbase has reached 2630mm. In the same class, the wheelbase of Jetta VS5 ranks 181st. The skylight of Jetta VS5280TSI automatic flagship high-gloss version provides a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, the trunk volume of Jetta VS5 ranks 98th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Jetta VS5 is equipped with a combination of 1.4 turbocharged engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Jetta VS5′ s official measured zero-acceleration score is 10S, ranking 189th among more than 800,000 SUV models.

Jetta VS5 has complete active/passive safety configuration, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of Jetta VS5, you can go to the Easy Car Jetta VS5 Forum and browse the messages of users who have bought this car in history.

It is reported that AITO has a sales target of 600,000 vehicles for the whole year next year, and plans to release and mass-produce M8 models.

On December 26 th, according to @ LatePost, AITO asked the world in 2024.The annual sales target is 600,000 vehicles.The M8 is planned to be released and mass-produced next year, when at least four models will be on sale. AITO has communicated the above sales targets to upstream supply chain manufacturers.

Cyrus responded: "The sales target is dynamically adjusted according to the internal and external environment. The goal of our joint business with Huawei to achieve production and sales of one million vehicles in 2026 has not changed. We hope to take a solid step next year."

IT House previously reported that Huawei today launched a brand-new model, the M9, with an official guide price of 469,800 yuan.Two hours on the market will definitely break through 10,000..

The length, width and height of the new car are respectively 5230/1999/1800mm, with a wheelbase of 3110mm.. The wind resistance coefficient is 0.264, and five colors are available, including two solid colors and three double colors.

The 0-100km/h acceleration time of the M9 pure electric version is only 4.3s, and that of the extended range version is 4.9s. It is equipped with 4-piston fixed calipers, and the braking distance of 100-0km/h is only 34.9m, and the maximum torques are 673N?m and 675N?m respectively. The M9 series of Wenjie is equipped with owl enhanced steering technology with a turning radius of only 5.8m..

The pure electric version is equipped with Huawei’s "Whale" 800V high-voltage battery platform, with a battery life of 150km for 5 minutes and an 800V high-voltage silicon carbide high-efficiency motor.CLTC has a comprehensive endurance of 630km..

The M9 extended range version provides 52-kilowatt-hour and 42-kilowatt-hour versions.The comprehensive endurance of CLTC reached 1402km and 1362km respectively.The pure battery life is 275km and 225km respectively.

Related reading

The official release of M9: equipped with Huawei’s latest full-stack technology solution, starting from 469,800 yuan.

Is the Cadillac XT5 worth buying? Configuration and power are the highlights.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Interview with Xiaomi Commercial Marketing Chen Gaoming: The advertising marketing environment has changed. Where is the next new marketing highland? | Connection growth

Source: connected Insight

Wen/Yue Tang

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

Chen Gaoming, General Manager of Commercial Marketing Brand of Xiaomi Internet Business Department

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

Tuyuan Xiaomi Marketing Exploration Video Number

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

Xiaomi OTT creative boot, figure source Xiaomi marketing exploration video number

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

"Woxiang AR World" dual-screen interaction

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Merrill Lynch x Xiaomi AIoT

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.