[Fujian Finance Empowers Tea Industry] "Tea Finance+Science and Technology Specialist" Promotes the Green Development of Tea Economy
Cctv news The system of "Special Commissioner for Science and Technology" (hereinafter referred to as "Special Commissioner for Science and Technology") originated in Nanping, Fujian, aiming at assisting the development of advantageous industries and the construction of agricultural science and technology parks through the transformation of scientific and technological achievements, and helping rural revitalization. However, the problem that science and technology commissioners often encounter in the process of serving tea farmers and tea enterprises is the problem of funds.
According to the introduction of the local financial supervision bureau of Fujian Province, the relevant financial institutions in Fujian have innovated the "tea industry finance+specialized" model, provided comprehensive financial services in the areas of "financing and intelligence, industrial support, knowledge popularization and ecological construction", and promoted the tea industry to become a dominant industry in Fujian together with the "Fucha. com" platform.
Lin Jie, president of Nanping Central Sub-branch of the People’s Bank of China, went to tea enterprises for guidance and set up a "workstation for financial technology commissioners".
The Nanping Central Sub-branch of the People’s Bank of China strengthened the cooperation between government, banks and enterprises, and guided financial institutions to launch various models such as "tea finance+Kurt loan" and "technology+finance+tea industry" to organically integrate the policy of benefiting farmers with financial products. At the same time, it instructed financial institutions to set up a "workstation for financial science and technology commissioners", and provided support to 634 tea enterprises and farmers in industrial support and precise poverty alleviation.
Bank of China Nanping Branch designed and launched the "Cote Loan" liquidity product, and Nanping Finance Bureau invested 2 million yuan to establish a credit enhancement fund pool as the government risk compensation for the credit enhancement fund loans of enterprises led, founded and served by Nanping Science and Technology Commissioner. When the credit enhancement project loans suffered losses, the loan losses were supplemented by 50% of the credit enhancement part. The bank also plays the role of precise drip irrigation of tea finance, promotes the coordinated development of tea industry, tea culture and tea technology, and makes tea economy a magic weapon for rural revitalization and a benchmark for green development.
The staff of Nanping Branch of Postal Savings Bank visited to understand the credit demand of customers. (Photo courtesy of the interviewee)
Nanping Branch of Postal Savings Bank signed a strategic cooperation agreement with Nanping Science and Technology Bureau, set up a service team of financial science and technology commissioners, and jointly launched the "Kurt Loan", which mainly provided credit financial support for enterprises founded, led or served by science and technology commissioners; Open up green approval channels and give preferential interest rates. With the guidance of the science and technology task force and the blessing of financial resources, the capital needs of tea enterprises for production, processing and technology upgrading have been effectively met.
Science and technology commissioners went to Zhenghe County tea enterprises to provide technical services. (Photo by Wang Feng)
In Zhenghe County, Fujian Province, it was not easy to evaluate the value of local tea due to the variety of tea and the influence of tea production technology and tea producing area, which also made tea enterprises encounter difficulties in financing. Nowadays, through the combination of tea financial services and the special system, the problem of value evaluation that plagues local tea financial services has been effectively solved.
With the assistance of the special workstation, the county broke the financing bottleneck of tea warehouse receipt pledge due to value evaluation, quality certification and other issues. At present, more than 8,000 boxes of white tea have entered the high-standard intelligent management, with a total value of more than 30 million yuan, and it is estimated that more than 18 million yuan can be raised. (Wei Ju)
People’s body talk: the charm of football and grassroots feelings
Source: People’s Daily Online-Viewpoint Channel Original Draft
On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.
The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.
Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.
Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.
"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.
If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!
More than 100 players in the 9th Henan "Public Servant Cup" Table Tennis Finals.
Let’s compete with each other with passion and exchange ideas. On December 9th, the 9th Henan "Public Servant Cup" table tennis competition finals started in Huiji Campus of Zhengzhou University. More than 100 table tennis fans from 20 teams who stood out from the provincial and provincial competitions gathered here to discuss and exchange ideas and enjoy the health and happiness brought by participating in table tennis.
The 9th Henan Public Servant Cup Table Tennis Finals was hosted by Henan Provincial Sports Bureau, directly under the authority Working Committee of Henan Provincial Party Committee and Henan Provincial Sports Association for the Elderly, and undertaken by Zhengzhou University Sports Institute, Henan Table Tennis Association and Table Tennis Committee of Henan Provincial Sports Association for the Elderly. Like previous competitions, this competition adopts the system of regional trials and finals. The provincial competition was held in Zhengzhou in mid-October, and 10 teams including the Provincial Finance and Taxation United Team, the Provincial Table Tennis Association and the Provincial Third Division United Team were selected to enter the finals. The provincial city division was held in Nanyang in mid-November, and 10 teams including Xinyang, Xinxiang and Kaifeng were selected to enter the finals. Among them, the players of the provincial team are civil servants at or above the deputy department level, including retired; The players of the provincial municipal teams are civil servants at or above the deputy municipal level, including retired.
Small silver balls, full of strength, unite and promote friendship. Founded in 2014, Henan Public Servant Cup Table Tennis Tournament is held once a year. In the past ten years, the majority of leading cadres who participated in the "Public Servant Cup" table tennis tournament have exchanged handshakes in the table tennis arena, actively and actively kept fit after work, and promoted the cadres and workers around them to participate in fitness and scientific fitness. The event also effectively promoted the promotion and popularization of table tennis in our province, attracting nearly 4000 people to participate in it, becoming an important sports brand event affecting Henan and even the whole country.
According to the relevant person in charge of the Henan Senior Sports Association, the conditions of the ninth "Public Servant Cup" table tennis tournament have been adjusted. Compared with previous competitions, there are more teams participating, and the number of participating units in the two division trials exceeds the previous ones. All localities and units pay more attention to it, providing better service guarantee for the contestants. The competitive level of each participating team is stronger, and a number of new forces have emerged through this competition, and the competition scene is more intense.
Zhengguan journalist Chen Kai correspondent Wang Jinbang Wen/Tu
The word "fashion" first appeared in the Ming Dynasty. How can it be regarded as "fashion" in the Ming Dynasty?
If we recall the history of the unification of the Ming Dynasty, we can’t get rid of the usual vision of "top-down" in the historical narrative of the dynasty, whether it is the praise of "Ren Xuan’s rule", the hot discussion of "Zheng He’s voyage to the West" or even the strategy of exploring the northern border defense and coastal areas. Society and culture are a continuous variant. The Ming Dynasty not only inherited the clothes of the Han and Tang Dynasties, but also rebelled against the traditional order. Whether it is the change of economic structure and political atmosphere, the acceleration of "social mobility" and its impact on the hierarchy, or the vitality and diversity of ideological culture, there are various reflections in people’s daily life, among which the folk "fashion" is a unique specimen to observe the economic and social life of the Ming Dynasty.
Since the mid-Ming dynasty, a trend of chasing "fashion" has gradually formed. This can’t help but mention two proper nouns: "fashion" and "fashion".
Judging from the existing historical data, the word "fashion" first appeared in the Ming Dynasty. What is fashion? The essay on bamboo window written by the famous monk Bian Hong in the late Ming Dynasty has the following explanation: "Today, one dress and one hat, one instrument and one thing, one word and one word, all kinds of actions, all of which are sung by one person and followed by a group, are called fashion." That is to say, the formation of fashion is usually "sung by one person", and its influence is "followed by a group", forming a regional or even national shock wave.
Essays on Bamboo Window, written by Yunqi Youhong, also known as master lianchi and Yunqi Master. He was diligent in writing and writing all his life, with a total of more than 30 kinds of works, which were compiled into Yunqi Fahui by his disciples Daxian, Li Shouyi and others, with 3 letters and 34 volumes.
Let’s talk about "one coat and one hat" first, which is obviously related to the word "current situation". In the Ming Dynasty, the style of clothes and hats of Bo Zi in the south of the Yangtze River all changed the ancient system, which was called "the style of the times". So, what was the "fashion" costume at that time? We might as well give an example to illustrate: pen tube water socks. Most of the cloth socks originally used in the Ming Dynasty were wide and tied between the knees. However, in the late Ming Dynasty, this kind of wide socks was no longer popular, but instead became popular with narrow socks. This kind of narrow socks is also called "pen tube water socks".
Looking at "one word and one language" again, we can generally examine it from two aspects: proverbs and clear words. In the south of the Yangtze River in the Ming Dynasty, the local dialect was quite popular. Two-part allegorical sayings in novels of the Ming Dynasty, such as "Shen Wansan in Nanjing, the bend of a dead tree in Beijing-the name of a person, the shadow of a tree", are obviously popular proverbs at that time, and should be "Shen Wansan in Nanjing, the willow tree in Beijing". These fashionable catchwords, originally from the song, gradually spread to ordinary people, and finally became "dressed in clothes" and began to be accepted by some literati. In addition, among the literati and scholars in the south of the Yangtze River in the Ming Dynasty, a kind of clear words was popular, which was obviously closely related to their elegant life. For example, Zhu Cunli wrote Panasonic Clear Words.
Whether it is clothes, words, or utensils, its fashion formation is usually initiated by one person, so many fashion figures appeared in the Ming Dynasty. In the Ming Dynasty, if cultural people wanted to be a fashion figure, they could only rely on their works and behaviors. If they are the initiators, and trigger a group to imitate the effect, and finally form a "fashion", then these people can be called fashion figures. In the Ming Dynasty, the only people who could truly be called fashion figures were Li Zhi (known as "Zhuo Wu"), Chen Jiru (known as "Mei Gong"), Wang Zhideng (known as "Baigu"), Yuan Huang (known as "Mr. Lefan") and You Hong (known as "master lianchi").
In the late Ming Dynasty, Suzhou and Hangzhou should be said to be the most fashionable and avant-garde cities at that time, and for this reason, they formed proprietary names such as "Su-like", "Su-Italian" and "Hangzhou style", which spread for a while and were well known to the public.
There is a common saying in the Ming Dynasty: "Suzhou is like a craftsman in Guangzhou." The so-called "Suzhou-like" still has a related new term in the Ming Dynasty, which is "Su Yi". The message behind this noun is that Suzhou has become the fashion capital of the world at that time. In the Ming Dynasty, the name of Suzhou was not the victory of man-made gardens, but the people in the city. The so-called Soviet style, Shen Hongyu, a Ming dynasty, once explained in the volume of "Gambling Organs": "The house is exquisitely decorated, and it is well displayed on several tables, with more exotic fragrance and more fine tea. When I met hanger-on, I sat and talked and laughed with a stove of cigarettes and a pot of tea. I stayed up all night in poverty, and I didn’t worry about trifles, and I didn’t export them with common sayings. This elegant flavor is worthy of Taoyuan. "
As for Su Yi, it can be cited as an example by Wu Congxian, a famous man in the Ming Dynasty, in "A Small Window for Self-discipline": "Burning incense and cooking tea has never cleared classes, but now it is wrong to say’ Su Yi’. Everything in the world is burned and cooked, and it belongs to the Soviet Union alone. If Su Fei is interested in this, it will be enjoyable. " It can be seen that the common people focus on its content, that is, practical value, while Suzhou people focus on such a form, but it is freehand brushwork, expressing an artistic conception, that is, attaching importance to its aesthetic value.
Obviously, the so-called "Su Yi" should include the following two meanings: one is the fashion of clothes, and the other is "being a man is like a man." To use today’s fashionable words is to walk in the forefront of the times and always be the trendsetter of fashion. So, what kind of talents can be regarded as "being a man with a penetrating mind"? Wu Weiye, a famous poet in the late Ming Dynasty and early Qing Dynasty, borrowed the words of Zhen Qi, a dude, to tell the basic characteristics of this life, that is, playing with antiques and trying new tea.
(The author is a professor at the School of History and Culture of Southwest University)
The original title is "Fashion of Ming People"
Source: Beijing Daily client
Author: Chen Baoliang
Producer: Liu Lizhi
Editor: Xin Yuan
Process Editor: Sun Yujie
Learn these 8 fashion suggestions and life attitudes, and I believe you will know what to buy and wear.
Fashion dress is a commonplace topic, and it will never end.
Because as a fashionable and beautiful woman, we need to pay attention to it all the time.
Only constant learning and charging, only constant appreciation and promotion,
Only by constantly practicing, cultivating and growing according to one’s own temperament and style,
We can make our hearts richer and our eyes improved, and our clothes will be more stylish and tasteful.
I hope I can give you some inspiration and a guide to wear.
Let you know what to buy and choose in every occasion, and wear it correctly.
Even if you wear it at a low price, you can still wear a full sense of fashion because of your fashionable vision and taste.
1. We often say that the trend is perishable and the style lasts forever. What exactly is the style?
Style should be comfortable, time-consuming, and personal. It looks as if you haven’t carefully prepared it, but wearing the most suitable and beautiful self and your own style will make you confident.
2. What are the most worthwhile fashion items?
Be sure to buy a good pair of jeans.
Be sure to buy a good ready-to-wear coat.
A white t-shirt with a pattern,
I think a dress is also necessary to give you confidence.
A skirt that makes you confident, a skirt that can swing at will,
A little sexy skirt, so you can wear it all day and night.
3. Suggestions for working moms:
Just be yourself, don’t exaggerate, don’t dress too hard, just find something that suits you, I think this is the best way.
A pair of beautiful sunglasses is also worth investing, so even if you stay up all night with your children, it can help you hide your fatigue.
A fashionable and large-capacity bag is also very important, so that all the small things that children need can be packed. Every mother who works and takes care of children knows this need.
4. How important are fashion trends for women?
I don’t think fashion is a trend. For everyone, what suits you and makes you feel comfortable is the best fashion.
It is also important to learn to invest in important classic items that are commonly used, so that you can wear them all the time.
Add some fashionable elements that are popular in the season, so that classics can be matched with fashion. I think this is the most important fashion to wear.
5. What is the most error-prone and suitable for various occasions?
I think dresses are very good. These skirts are very easy to wear. Just put them in, zip them up, and then you can go out. No matter day or night, whether you go to the office or have an appointment at night, you can do it quickly with one button.
For example, if you date your husband, the most suitable dress is a sexy skirt, which makes you feel confident and sexy at the same time. Being sexy is not only for your partner, but also for yourself.
6, for accessories: the best travel model for smart and cool women; The simpler the better, a cool handbag, a set of clothes representing one’s temperament and style, and then all kinds of cool and stylish clothes;
If you are a delicate woman, you should learn to consider the importance of all kinds of ornaments and embellishments, because those can invisibly enhance your aesthetic feeling and fashion attitude and make you move forward with more confidence.
7, for women’s maintenance: sleep is very important, try to sleep better.
Drink more water, cultivate more hobbies and fun, such as listening to some good music, and learn to enjoy all the processes that seem to make you relaxed and comfortable, because it is also a kind of healing and relaxation.
Because as a woman, the process is interesting and important.
When you go out, you should care about your image. When you go out, you should wear decent clothes, take good care of your hair and make up.
Women must learn to enjoy all the processes that make you better: have a good sleep, drink plenty of water, take care of yourself, cultivate your hobbies, let yourself learn and know in an all-round way, and make your heart full and full.
All seemingly useless efforts are actually the process of enriching your heart and healing yourself.
A woman’s heart is full, her heart is happy and beautiful, and she lives fully. I understand that you are getting better and better.
In fact, everything will get better with the surroundings.
Always remember: because you get better first, you will get better life and everything slowly.
8. Women’s best fashion advice and attitude towards life is: Learn to love yourself. You dress up for yourself, not for anyone else, dress up carefully, make yourself feel better and be the best you can be.
How to do a female physical examination? These three physical examination items are all wasted money, so there is no need to do them.
References:
[1] Yang Ju. Women of all ages must do physical examination items. Health culture [J].2020, (10)
[2] Pan Xuequn. Physical examination of middle-aged and elderly women, pelvic B-ultrasound is indispensable. Especially healthy [J].2019, (25)
[3] Yifan. Women’s physical examination items should increase with age. Modern health care [J].2015, (11)
[4] Gwan Chin. Female physical examination, some abnormal don’t panic. Adolescent Health .2018, (10)
[5] official website, Department of Health Management, Southern Hospital of Southern Medical University.
[6] Luo Chen. China Women’s Physical Health Data Report. Health and Nutrition. 11-11, No.6, 2016, 1 page in total.
[7] Over 40 years old, women must check 10 items of physical examination. Medical and Food Reference. No.12, 2017, 40-40, 1 page in total.
[8] What items should be checked in the physical examination of menopausal women. Edited by Yu Chaoqin. Climacteric problems [M]. 2016
[9] Xiang Ruixi, Yin Yugang. The importance of female physical examination. Farewell to aging-self-test and self-treatment [M]. 2014
[10] Cheng Li. Investigation on menopause-related knowledge, behavior and needs of women with health examination. Chinese and foreign medical research. 2017-08-15.
[11] Chen Menglan. To explore the psychological and physical examination needs of middle-aged women. Practical Electronic Journal of Gynecology and Endocrinology .2019-06-28
depth
Source: Fashion Headline Network
The commercial potential and consumption power of 12 cities in China have developed to a point that cannot be ignored, and they must be analyzed, compared and re-examined.
Author | Drizzie
Although China is the pillar market of the current global fashion industry, which has contributed to the growth dividend in the past five years, there are still a lot of uncultivated land here.
When e-commerce platforms such as Pinduoduo entered the mainstream competition track with the sinking market consumption power, luxury fashion groups began to re-understand and deeply understand the special market form of China, and attached importance to the purchasing power of the middle class in markets outside the first-tier cities.
On the other hand, in the past ten years, the vast majority of fashion brands have captured the four first-tier consumer cities of "North, Guangzhou and Shenzhen", and their market roles have been basically established.
It is the general trend for some head brands to transform the brand recognition gained in China in the past few years into actual market share, improve profit margins and achieve a smooth soft landing, and expand the sinking market.
Kering real estate director Sergi Villar said last year that five luxury brands under the Group will open 14 new stores in six cities in China, Shanghai, Dalian, Kunming, Wuhan, Shenyang and Wuxi, all of which are new first-tier or second-tier cities except Shanghai. This move is considered by the industry as a signal that leading luxury enterprises are sinking their channels.
So the question now is, what other cities in China have the potential for fashion business? In order to do a good job in the next expansion, the brand must first really understand China, a vast, densely populated, culturally diverse and complex market.
According to the Fashion Business News, Vogue Business in China, a fashion industry media owned by Condé Nast China, will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry. In cooperation with consulting firm EY Parthenon, this report conducted in-depth desk research and data analysis on 12 cities in China in the first issue of the 2020 edition of the New Fashion Capital Index Report.
Vogue Business in China will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry.
Different from the general comprehensive ranking of new first-tier cities in some previous reports, this report makes a more specific comparison and analysis of urban fashion power. The report divides the new fashion capital index into five first-level dimensions, namely, fashion consumption power, fashion business potential, fashion cultural charm, fashion innovation talent and fashion development power, which provides quantitative standards for consumers and industry professionals to feel about these cities.
This dimension division will help industry professionals to identify the differences between Chengdu, Nanjing and Hangzhou, and provide reference for industry practitioners to formulate future business development strategies and expansion paths.
Vogue Business in China will also hold a summit for the release of the 2020 "New Fashion Capital Index Report", initiated by Bao Yimin, editorial director of Vogue Business in China, and discuss with industry experts, business and cultural leaders how the city can achieve new breakthroughs.
It is worth noting that the summit will also be located in Chengdu, and guests will be invited to discuss in depth the lessons of Chengdu’s fashion development.
▌ Cultural power is the background color of fashion cities.
Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.
This city has become one of the most fashionable young people’s gathering places in China. With the help of street shooting and social media, it shows the dress style of young people in China. They can accept very diverse brands, not just big brands.
In addition to dress, the lifestyle of young people in Chengdu is actually very diverse, including rich nightlife, food, rap music, etc. They are open-minded about enjoyment and self-display. This also causes them to be very decisive when shopping, pay attention to decoration and self-expression, and their aesthetics are romantic.
Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.
In contrast, although cities such as Shenyang and Dalian have strong consumption power, they may be second only to Chengdu and Hangzhou in the whole country, but their fashion and cultural power is short-board. Bao Yimin told WeChat WeChat official account LADYMAX, "What they lack is a fashionable and cultural environment, and cultural activities are relatively scarce. If you go to Dalian today, consumers will find that the most famous shopping center in Dalian is actually very similar to Beijing SKP or Shanghai Henglong, and the excavation of fashion culture in this city will be relatively small. "
He believes that although everyone knows that Chengdu is a very interesting, famous and consuming city, they seldom realize that it is not only unilaterally strong, but also has strong comprehensive strength, and the overall development, especially the development of young and cool culture, is very leading.
"Because Chengdu has a very unique culture, it has also attracted the attention of many big brands. For example, Chanel will hold a show and regard Chengdu as the first important entry point. Therefore, the combination of consumption and culture makes Chengdu a very attractive city, at least for fashion. "
In fact, the consumption power of many cities in China is very strong, otherwise it is impossible to contribute at least 30% of the consumption power to the sales of luxury goods in the world. However, consumption itself is not the main reason for the future fashion capital. China’s strong economy will naturally lead to strong consumption.
The real fashion cultural power represents everyone’s living standard and high sensitivity to fashion, which is embodied in cultural and creative industries, fashion weeks, art galleries, cafes, etc. The growth of these cultures will make the city lively and interesting.
To this end, the New Fashion Capital Index Report also gives 30% weight to fashion culture in five dimensions, which is heavier than other projects. Fashion consumption power is a "hard" number, while fashion culture is the background color and the depth of development. When the consumption power has increased to a certain extent, the importance of cultivating fashion culture has begun to be emphasized.
Bao Yimin also admitted that one of the biggest breakthroughs in the report is to digitize fashion culture, which is very abstract and emotional, so how to digitize and score abstract and emotional fashion culture is the key issue. Therefore, this report analyzes the cultural activities such as cafes and bars in each city and the local government’s measures to promote fashion. "This is to see where the roots of fashion culture are, and we have to dig deeper."
In addition to quantitative analysis, the New Fashion Capital Index Report also conducted in-depth interviews with two or three local opinion leaders and experts in 12 cities, and conducted research on fashion hot spots in different cities, supplementing the content of qualitative research.
Another thing worth mentioning is "the power of fashion development". "Fashion development power" involves the government’s support for the fashion industry, the city’s own scientific and technological level and capital strength.
"The development of the city needs the support of the government, so the report will give a score on how much the local government uses in the development of the fashion industry, that is to say, how much money it spent, what kind of fashion culture-related exhibitions it sponsored or held, and how many local art galleries or forums they participated in. This dimension was not available before (in many reports), and government participation can indeed be digitized because its behavior is open. "
If the government’s development plan includes training creative talents such as fashion designers, opening pop-up shop or holding forums, it can make every local fashion culture grow and the attractiveness of the city will be qualitatively improved.
Chengdu and Hangzhou are attractive to the surrounding cities, which leads to the further improvement of urban consumption power and the formation of a positive cycle. Data show that during the Eleventh Golden Week, Chengdu became one of the most popular tourist destination cities, receiving a total of 20.17 million tourists, up 32.7% year-on-year. The average daily passenger flow of Chengdu shopping malls approached the 40,000 mark, up 33.5% from the previous week.
In this dimension, Wuhan is also a special role. Wuhan was originally a very young city belonging to students, but under the government policy bonus after the epidemic, Wuhan’s fashion potential may accelerate.
Wuhan is a very young city that belongs to students, and it will also benefit from the government’s policy dividend after the epidemic.
A very high proportion of young people in this city are the basis of fashion development, and they are also the consumer groups pursued by the global fashion industry today. Bao Yimin explained that, first, students account for a large proportion in Wuhan’s population structure, which leads to a great relationship between the popularity of brands in Wuhan and what students can consume and may like. When the student population is at least more than half, Wuhan can basically be regarded as a university town, so students’ market reaction can clearly reflect what brand is suitable for college students, or what brand college students are chasing.
▌ The next step in the north, Guangzhou and Shenzhen.
While some cities are rising, Bao Yimin is also optimistic about the next step of going north, Guangzhou and Shenzhen. He thinks that there is actually a second wave of middle class demand rising in China’s consumption. With the rise of new cities, the four cities of Guangzhou, Guangzhou and Shenzhen will still play a very important role.
If we refer to Milan, Tokyo, new york and Paris as the first-class cities of fashion capital, their development is mostly due to their important roles, such as Fashion Week. Big cities still have the greatest media and population attraction, and they will always play the role of "boss". At least next year, the whole world will be watching the contribution of local consumption in China to fashion development, so the potential of Guangzhou, Guangzhou and Shenzhen will not be weakened in two or three years.
Fashion is a constant pursuit of new industries, and brands certainly hope to find new markets outside the North, Guangzhou and Shenzhen, and these 12 cities offer more possibilities. Bao Yimin predicted that if life can’t return to normal next year, the future global fashion week will probably be released from China. For the sake of uniqueness, brands may not choose to go to the north, Guangzhou and Shenzhen, so the new fashion capital will gradually be favored by international brands.
Cities such as Hangzhou, Nanjing, Shenyang and Xi ‘an are providing China with more possibilities for the development of fashion industry.
The 12 cities in this report only selected representative cities in various regions of the country to conduct a sample survey, sketching the general appearance of the current domestic urban fashion development, which does not mean that the report has given a closed definition for the fashion capital of China. In view of the fashion development of more different ladder cities, Vogue Business in China plans to launch a city report every year from this year to track and investigate the progress of China’s urban fashion development.
Building a country by culture | What is culture?
About what is culture, my favorite answer is a four-sentence summary by writer Liang Xiaosheng:
Cultivation rooted in the heart;
Consciousness without reminding;
Freedom based on constraints;
Kindness for others.
01
May Day was brushed aside by the Liu Shishi incident.
Judy, a flight attendant, told an interesting story about Liu Shishi at the Weibo.
Judy often meets all kinds of big coffee and stars because she is a flight attendant and serves on the plane. But none of these big coffees and stars left a deep impression on her. Until a few days ago, she met Liu Shishi.
On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.
Judy was shocked at once: "In the past, all the guests in the first class rolled up their quilts and left under their feet. I didn’t expect the poems to be neatly stacked. I was so touched." 」
People who fly first class are usually people of great status, but you see, there are so few people who fold quilts.Once in a while, the stewardess will be moved for a long time.
02
On May Day, I met a wandering singer when I was shopping with my mother.
After listening to a song, I went over and threw five yuan change into the hat.
But then, my mother’s behavior surprised me. She went to the hat, crouched down slowly, gently put two coins in the hat, and nodded to the wandering singer with a smile.
My mother didn’t read much. But this moment: I really lost her too much.
Comparing these things, I think of a sentence from Bai Yansong:
"Whether a person has a culture or not does not depend on how high his educational background is. People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated. 」
Reading a lot of books, having a high diploma, and having education are sometimes completely different.
03
Wu Xiao Xian told another touching story.
Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel. Halfway through the meal, the waiter served a special dish, and the boss said politely, "thank you, we don’t need any more dishes." 」
The waiter explained, "This dish is free. The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste. After the meal, the boss wrapped the leftovers.
On the way back to the company, the boss drove slowly, as if looking at something. When Wu Xiao Xian was wondering, the boss stopped the car, picked up the packed food, got off the bus and walked over to a beggar, and handed it over with his hands.
What is culture? This is culture.
Culture is self-cultivation rooted in the heart.
04
I read a story in People’s Daily.
On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia.
Every time you cast a net, you always get something. But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.
His nephew was puzzled: "I finally hit it, why did you throw it back?" The Chinese replied, "Only fish and shrimp that meet the specified size can be caught. 」
His nephew said, "You are far away on the high seas, and no one can care about you."? The Chinese smiled faintly: "Not everything needs to be reminded and urged by others! 」
What is culture? This is culture. Culture is consciousness without reminding.
05
What is freedom?
Many people’s understanding is that freedom is to let yourself do what you want freely. But people who think like this don’t know what real freedom is.
Linda, a Chinese-American writer, wrote a book "Worry in the Deep History", which presents the fact that the United States is not only the freest country in the world, but also the least free country in the world.
On one occasion, he accompanied his friends from China to visit the Grand Canyon of the United States.
My friend picked up the coke can and wanted to throw it into the grand canyon: "What a pity not to do something in such a deep canyon! Linda was shocked and quickly stopped: "This is illegal. "The world’s freest America, in fact, is full of freedom:
It is illegal to hold an open bottle in the street.
It is illegal for parents to slap their children when they cry.
Even telling dirty jokes in the office is illegal.
….. Many people in China don’t understand why the United States has so many constraints. In fact, it is precisely because of so many constraints that American freedom has been created.
The philosopher Mill said, "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. 」
What is culture? This is culture. Culture is freedom based on constraints.
06
There was once a wise man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, which are dangerous!" In this way, people who pick up garbage won’t scratch their fingers.
The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.
You ask me what is culture? This is culture. Culture is kindness for others.
When you go to the toilet, think of the next person who goes to the toilet.
When throwing garbage, think of the next garbage collector.
……No matter what you do, you must think of the next person.
07
Xia Yan, a dramatist, was in great pain before he died. The secretary said, "I’ll call the doctor. "Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty," No, please. Then he passed out and never woke up.
"Not call, please. "Xia Lao changed a word, but moved a building.
Do you know how Liang Qichao died?
He died in a medical accident at Union Medical College Hospital: the doctor cut the left kidney that should have been removed into the right kidney.
Before he died, Liang Qichao did not curse the doctor, but told his family: "Never tell the media or publish it. The people have just begun to believe in western medicine, and if they know about me, they will inevitably retreat. 」
Xia Lao Liang Lao is the truly literate person.A true cultural person should have four qualities:
Cultivation rooted in the heart; Consciousness without reminding; Freedom based on constraints; Kindness for others.
Think about how often we can have conscious introspection without being reminded by others, and we can think of and help others as much as possible.
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Precautions for swimming
Prevention of athlete’s foot The water quality in the public swimming pool may be unclean, and swimming may cause athlete’s foot or cause pinkeye. It is best to take a bath, rinse your mouth and drop eye drops in time after swimming.
Pay attention to protect your hair. If you use a tight silicone swimming cap when swimming, your hair will be damaged. It is best to wear a swimming cap suitable for your head shape and avoid wearing it for a long time. You can take off your swimming cap and rest after swimming for a while, which can let your hair breathe and help your body recover.
To prevent cramps and drowning, get ready to go into the water before swimming. First, do warm-up exercises for the body. Second, let the body adapt to the water temperature to avoid cramps when entering the water. In addition, swimming consumes a lot of energy to avoid excessive exercise, and physical exhaustion can also cause drowning.
People who swim for a long time to prevent otitis media may have otitis media because their ears are soaked in water for a long time or there are many bacteria in the water. In addition, soaking the body in water for a long time is easy to cause discomfort such as arthritis.
It is best to swim three times a week. If you swim too many times, your body will not get enough rest and recovery, which is not good for your health.