On February 9th, Wang Yang, who participated in the Spring Festival Gala for the first time, came to the exclusive interview room of the Spring Festival Gala. When it comes to the difference between participating in the Spring Festival Gala and imagining, Wang Yang said that the same is that the atmosphere at the scene is particularly warm, and the difference is that he is fortunate to be a member of it.

Wang Yang will share the stage with Yang Mi at the Spring Festival Gala. The last time the two worked together was 17 years ago. He said that Yang Mi is still so young. Referring to the title "Uncle Circle Tiancai", Wang Yang said: "Let’s try to mention this word as little as possible, I’m afraid."

Looking back on the development of his career in the past few years, Wang Yang admitted that he did not feel very popular. It was definitely better than two or three years ago, but it was only a small step up. There may be some job opportunities that he has become more proactive, or the quality of the team he has found may be higher than before. Others do not think there is any big difference.

When asked about the "Electronic Music Dora" meme, Wang Yang said that he was not a person who always surfed the Internet. As for Qin Lan’s Electronic Music Dora, it was indeed because at that stage, Qin Lan had always been very popular, and it was difficult to see her news.

As a Harbin native, Wang Yang recommended several places worth clocking in Harbin to netizens. The Ice and Snow Festival has begun. He said that the annual Ice and Snow Festival must see the ice lanterns, and the snow sculptures of the Ice and Snow World must also be seen. In addition, he introduced that Harbin also has a very freehand name called "a pearl under the swan", "this is very beautiful". Wang Yang also recommended everyone to go to Central Street, which is completely stone road. All the buildings are Gothic or Byzantine, which is very architectural aesthetics.

When asked whether the Spring Festival of the Year of the Dragon had prepared something different from the previous Spring Festival, Wang Yang expressed particular shame. He was a person with a poor sense of ceremony, but he felt that the beginning of each year was a new beginning for everyone. She told herself silently about her sense of ceremony in her heart: This year, you still have to work hard, or maintain a certain degree of self-discipline, and try to make yourself capable of supporting the responsibilities that an actor should bear.

Finally, Wang Yang sent blessings to the vast number of netizens: Spring, spring is full of hope, I hope everyone, every family is healthy, with new hope to start a new year of life and work.

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　　[Autohome domestic spy photos] At the launch conference of Jietu Shanhai L9 on the evening of November 14, Jietu revealed that it will launch 8 new hybrid products in the next 2 years, including Shanhai L7. Recently, we saw the declaration map of Shanhai L7 at MIIT, which is a plug-in hybrid medium-sized SUV.

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　　Friendly reminder:I hope that enthusiastic netizens can take pictures of the new car spy photos you found and send them to our corresponding mailbox: diezhao@autohome.com.cn, looking forward to hearing from you and becoming a member of the "spy".

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　　In terms of appearance, the new car basically continues the design idea of Jietu fuel models. The new blackened middle net adopts a dot matrix layout, with deep headlights and large lenticular headlights. Daytime running lights are also designed at the fog lamps on both sides.

　　In terms of body size, the length, width and height of the new car are 4760 (4785)/1900/1720mm, and the wheelbase is 2720 (2745) mm. The new car will offer a 5-seat version and a 7-seat version, depending on the version, the size will also vary.

　　The rear of the vehicle is still a familiar through-type taillight, with a Jietu brand logo in the center. The Shanhai brand will be Chery’s new energy brand, so its tail label is named Shanhai L7 C-DM, which comes from Chery’s Kunpeng plug-in hybrid power.

　　In terms of power, the Shanhai L7 gasoline engine is equipped with a 1.5T turbocharged engine with a maximum power of 115 kilowatts. It is equipped with a ternary lithium battery from Guoxuan Gaoke and has a maximum speed of 180km/h. At present, no more parameter information of this model has been exposed. (Text/Autohome Qin Chao)

1905 movie network news Recently, led by the director,,, starring, Ma Yuke,,,, He Xinlin, the official start of the friendship. The film tells the story of the black and white gangs that have been rampant for many years, due to the sudden appearance of a mysterious person, the power structure they have painstakingly managed has collapsed.

At the opening ceremony of the film, the film director Ma Yuke made an appearance with a group of main creators, starring tough guys gathered "Ruthless Overflow".

　

The confrontation between good and evil creates a "new order" Zhang Jiahui Ruan Jingtian King Continent’s first contest in the same frame

The film revolves around the establishment of a "new order": for many years, the Hongtai Group, which is secretly engaged in criminal activities such as human body trading, has been disturbed by the sudden appearance of the mysterious man Chen An (Zhang Jiahui, played). The police Mai Langwen (Ruan Jingtian, played) and Hong Tai’s subordinate Ma Wenkang (Wang Continental, played) are ordered by their respective superiors to launch an investigation. For a time, many forces are intertwined. The old and new order are violent, and it is still unknown who will die. A competition to break the dark order is imminent. The film integrates a variety of action elements such as gunfights, hand-to-hand combat, and car chases. On the basis of the exciting plot, it will also present highly impactful action scenes. The "ruthlessness" is full of adrenaline, and it will definitely bring the audience an "enjoyable" and "enjoyable" viewing experience.

In the movie "New Order", Zhang Jiahui, Ruan Jingtian, and Wang Continental, three tough guys, were in the same frame for the first time. The competition between men and the fight between fists and meat is bound to burst with hormones. Zhang Jiahui has created many classic characters in the film, and with the title of "Best Actor", Chen An, who starred as a mystery in "New Order" this time, believes that his expertise in crime genres and fierce fighting scenes will once again set off expectations.

Ruan Jingtian played the police officer Mai Langwen in the movie with a tough wrist and a fierce and decisive style, which injected more suspense into the movie. Wang Continental played Ma Wenkang, a gangster in the movie. He has also challenged many difficult action scenes in his previous screen works, which is enjoyable and shows his unique side of a hot-blooded tough guy. I believe that the cooperation of the three actors will definitely collide with different screen sparks.

　

Tough guys gather to detonate the screen "crime movie" strength team to create absolute ferocity

In addition to the three leading actors, the film also invited Qin Pei, Ma Yuke, Lian Kai, and a group of powerful "drama bones" actors. Their deeply rooted screen characters and audience friends are like family treasures, which can be called "all ruthless people". This super lineup will surely dedicate a wonderful acting battle to the audience.

It is worth mentioning that this film is also the first attempt of actor Ma Yuke to transform into a director. As a powerful actor who has been in the film industry for more than ten years, Ma Yuke is good at thinking about the characters from all angles, from the psychology of the characters to the outside, so that he can accurately grasp the "soul" of the characters. This change of identity, I believe that the director will present his excavation and thinking of each character in the story to the audience brilliantly.

At the same time, the film also gathers a strong behind-the-scenes team. Shin Jae-myung, a well-known Korean action director who directed "Despicable Streets" and "Friends", joined this time to create a unique violent aesthetic for this film. The representative work of the director of photography, with his solid basic skills and shooting experience in action film photography, will definitely add a lot to the language of the film’s lens. The creative art design of the film’s art director Yang Wei in the film has opened the eyes of countless audiences. With his keen insight and bold creation, the styling director Bai Yiting draws design inspiration from the characters and actors. Each character in his masterpiece is flexible, vivid and memorable, which also makes people look forward to the styling of the tough guys in this film. The editing of this film is led by many excellent crime films, and its representative works are all the favorites of crime action film fans. Under the escort of the quality of such a hard-core team, it is inevitable to create a "cool enough" crime action film for the audience.

　　

　　Liu Yifei’s "godfather" and agent Chen Jinfei talked about Liu Yifei for the first time. (Data map)

　　Chongqing Morning Post reported on May 7Yesterday, a report in the Southern Metropolis Daily exposed Chen Jinfei, the legendary wealthy "stepfather" of "Little Dragon Girl" Liu Yifei – only he is not the "Little Dragon Girl" stepfather but the "godfather" and "agent". The reporter learned from the circle yesterday that Chen Jinfei, who was called "Dad" by Liu Yifei, is 46 years old and worth hundreds of millions. What is even more surprising is that he was sued by a shepherd dog lover in Chongqing last year.

　　Godfather and broker

　　Million yuan for Yifei’s bar mitzvah

　　In the Southern Metropolis Daily report, Chen Jinfei said that he became Liu Yifei’s godfather by chance 15 years ago. Later, he supported Liu Yifei, who was only 14 and a half years old at the time and was studying in the United States, to return to China and enter the entertainment industry. He personally renamed her "Liu Yifei".

　　In order to give Liu Yifei a better development, Chen Jinfei established a management company called "Red Star Dock", a seven-person company composed of only one artist, to serve and plan for her. Later, Chen Jinfei personally selected the Hollywood William Morris agency that had made Zhang Ziyi famous in the United States, and introduced Liu to Hollywood.

　　On August 17, 2005, Chen Jinfei threw 1.80 million and held a "Crystal Princess, Feiyue 18" coming-of-age ceremony for Liu Yifei at Fangfei Garden of Diaoyutai State Guesthouse.

　　Hainan Gold Rush made a fortune

　　Treat Liu Yifei as a family member

　　Who is Chen Jinfei? After searching on the Internet, the reporter found that he is the boss of Beijing General Industry Investment Group. Born in Beijing in 1962, he has a bachelor’s degree in economics from Renmin University of China. After graduating from university, he was assigned to work in the Ministry of Posts and Telecommunications. In 1987, Chen Jinfei went to sea to start a business. Three years later, he transferred to the real estate industry in Hainan and gained a lot. After that, he returned to Beijing to invest in real estate. In 2000, the General Industry Investment Group he headed had become one of the largest private enterprises in Beijing. Chen Jinfei also invested in a professional website for German Shepherds. In 2002, Chen Jinfei ranked 23rd on the Forbes list of the richest people in the Chinese mainland with assets of $215 million.

　　The reporter learned from people in the circle yesterday that a very popular theory about the relationship between Liu Yifei’s mother and daughter and Chen Jinfei is that Liu Yifei’s parents divorced when she was four years old, and her mother Liu Xiaoli brought Liu Yifei to the United States through a fake marriage with an American old man who was dozens of years older than her. Later, the mother and daughter couldn’t get along in the United States, and were brought back to China by Chen Jinfei in 2001. Later, Liu Yifei shot her first advertisement "Jinfei Apartment". And "Jinfei Apartment" is one of Chen Jinfei’s properties. When Liu Yifei’s mother and daughter returned to Beijing to live in Yungang, Fengtai, Beijing, many neighbors met Liu Chen and the three. And insiders know that Chen Jinfei regards Liu Xiaoli and Liu Yifei as relatives.

More social entertainment news:

1　 Serenity and mystery man spend the night in the villa, kiss in the car, new romance exposed

2　 Revealing Liu Yifei’s rich "godfather" ranks 23rd on China’s richest list

3　 Kong Linghui talks about the history of relationships for the first time, publicly promising to marry Ma Su after the Olympics

4　 The English translation of the Guiyang passenger section is outrageous, and netizens call it amazing

5　 Li Lianjie Li Bingbing’s "King of Kung Fu" sequel will have an emotional drama

6　 College student rose spell "I love you" girl tears and scolds (picture)

7　 The new "Three Kingdoms" sets two roles, Lu Yi stars in the youngest Zhuge Liang in history

8　 "White Lady" Zhao Yazhi’s Wonderful Star Road (Photos))

9　 The woman was abandoned by her boyfriend after delivering water to the chengguan, and the chengguan expressed condolences

10 The family was blocked from leaving the park and was violently chased and beaten by security guards)

Happy event today + 1!

Mingdao got a girl on the social platform today, posting photos of himself hugging the little princess and holding hands.

The 43-year-old founder of Ba Zong is now happy to have both his children and his happiness!

In the midst of congratulations, some netizens also raised doubts.

Probably there are really many people who don’t know that Ming Dao has long been married and had children, and has been promoted to become a father, right?

In early June 2020, Wan Wan paparazzi photographed Ming Dao taking his parents and family out for a hike up the mountain, and in the pavilion halfway up the mountain, he saw Ming Dao holding a baby in his arms.

Ming Dao leaned down and kissed the little baby continuously from left to right, acting as if it was an endless love.

Sitting next to Ming Dao and laughing non-stop was Wang Tingxuan, Ming Dao’s rumored girlfriend for many years.

Ming Dao kissed and hugged the child, and then Wang Tingxuan took the child, wearing a shiny ring on her ring finger.

The answer is self-evident. Ming Dao and Wang Tingxuan have been rumored to have an affair for many years. The two have been upgraded to husband and wife and novice parents, and have successfully achieved two consecutive jumps!

Wang Tingxuan is two years younger than Mingdao. In 1999, at the age of 17, Wang Tingxuan joined the girl group KISS to debut, but the group disbanded in 2002.

Wang Tingxuan debuted this year, Ming Dao is still in school.

In 2002, after graduating from college, Ming Dao served as the host of the travel show "Adventure King" and has since entered the audience’s attention.

In 2004, Mingdao joined the boy band 183CLUB and starred in "The Kingdom of Heaven’s Wedding Dress", which became a hit overnight.

Then he starred in the TV drama "Prince Turns Frog", and became the first brother of the idol drama and the originator of the overbearing president.

Ming Dao, who debuted later, opened the road to prosperity, but Wang Tingxuan became obscure in the entertainment industry.

I heard that name again in 2016.

When Mingdao’s mother was interviewed by reporters selling sweet potatoes in the market, her mother revealed that Mingdao had a beautiful girlfriend and had been dating for two or three months.

Not long after, the paparazzi photographed Ming Dao and Wang Tingxuan walking in the park. Ming Dao put his hand on Wang Tingxuan’s shoulder affectionately and couldn’t help pinching his face. Wang Tingxuan was adorable.

In August 2017, Ming Dao and Wang Tingxuan were photographed buying meat together at a vegetable market.

Because Wang Tingxuan was photographed with her hands on her waist, Taiwanese media reporters suspected that Wang Tingxuan was pregnant and went to Mingdao to verify.

Mingdao Company also issued a solemn statement at that time, saying that all the rumors were false!

Verbal denials kept coming, but Ming Dao and Wang Tingxuan had no scruples about dating privately. Not long after, the two were photographed having dinner with friends together, and their actions were still super intimate.

Ming Dao also came to a "buttock kill" at the door of a friend’s house, pretending to slap the woman’s butt, a natural couple interaction.

At the end of 2017, Ming Dao attended the press conference for an interview, but still did not recognize Wang Tingxuan as his girlfriend, only calling him a good friend.

He also emphasizes that he is not married, and the option of marriage is at the end of his life plan.

But FLAG still don’t stand casually!

Mingdao’s family went out for a outing and was photographed hugging their baby from left to right. I am afraid that the original declaration of not getting married has long been forgotten!

After this video was exposed, Ming Dao finally stopped being stubborn. He posted a photo of his son’s feet and officially announced that he would become a father, sharing the joy with everyone.

Mingdao staff also responded to Mingdao’s marriage, saying that he registered for marriage in 2019 and his son was more than two months old. The reason why he did not make this public was because there had been a lot of things happening at home recently.

The family matter mentioned by the staff should be the suicide of Mingdao’s brother.

In early 2020, Mingdao’s brother, Lin Minghong, took his wife and children to the mountainous area on a bicycle to commit suicide. According to the police investigation, Lin Minghong first strangled his wife and son with an electrician’s belt, and then hanged himself.

Lin Minghong is addicted to gambling and often borrows money from his brother’s star aura. In the end, Mingdao came to clean up the mess and repay the bill for him, adding up to at least 6 million.

In order to get his brother to quit gambling, Ming Dao once stated that he would not pay his debts again, hoping that he could restrain himself.

Even so, Lin Minghong still didn’t stop. The gambling debt he owed was like a snowball that was getting bigger and bigger. In the end, he couldn’t bear the forced debt and ended his life.

However, he not only committed suicide, but also strangled his wife and children, killing two innocent lives. How can this human tragedy not be heartbreaking!

Four months later, Ming Dao’s son was born, and he could fully understand that he did not announce the news at the first time under this situation.

It was also from this year that Ming Dao began to appear by Zhang Ting and Lin Ruiyang’s side frequently.

Several times for Zhang Ting and his wife’s brand activity platform?

In order to thank Mingdao for her support, Zhang Ting has publicly stated that the new building she bought with nearly 2 billion on the Huangpu River has a floor for Mingdao.

Later, as everyone knows, by the end of 2021, Zhang Ting and Lin Ruiyang’s company were investigated for suspected pyramid schemes.

Because of the frequent brand platform, Mingdao people have also been pushed on the trend of public opinion, which has undeniably become a shadow of his acting career.

After that, Ming Dao spent more time returning to family life.

He often accompanied his mother in Taiwan, and his 2-year-old son was photographed helping to push a wheelchair for his grandmother. He looked cute and well-behaved, indicating that he was well educated by his parents.

The Ming Dao who declared that he would not marry, in the lowest period of his life, what could comfort him the most should be precisely the warmth from his own small family!

In April this year, Mingdao’s official wife became pregnant with her second child, a little princess.

On this day, he also held a wedding ceremony with his wife and celebrated the third birthday of his eldest son.

The mother pushed her wheelchair into the stadium from Mingdao and witnessed this happy moment.

Now that the youngest daughter is born safely and smoothly, it is not easy. His wife Wang Tingxuan is 41 years old this year and has entered the ranks of senior mothers. She must have experienced some hard work in the process.

In October last year, the TV series "Jin Yong Martial Arts World" was launched, and Ming Dao played Hong Qigong in the unit drama "Nandi Beigui".

After going through a series of twists and turns, he finally began to sink his heart into acting again.

After going through the peaks and valleys of his career, he had experienced the tragedy of losing a loved one, and he had also shown some impatience and confusion in the highlight stage…

Now that the Ming Dao has settled down, I hope it will usher in a new transformation in life!

Responsible editor:

Dilizheba

The second phase of the original sound charm competition show "Sound in Its Realm 2" created by Hunan Satellite TV will be broadcast at 20:10 this Friday (February 1), and the new generation of actor Di Lizheba will be surprised to join. Just as the theme of this issue is "The Voice That Can’t Be Hidden", Di Lizheba shows "Hidden Skills" to challenge the classic play "Hamlet" clips, and the hidden voice talent makes Zhang Tielin praise "new voice stars".

In this episode, Di Lizheba voiced the crazy woman Ophelia. As a classic character in "Hamlet", there are countless people who have played the role. This time Di Lizheba dared to challenge, and the pressure can be imagined. Character shaping is already difficult, and this performance is also mixed with singing elements. Di Lizheba chose not to watch the blind matching of the dubbing script, which is even more difficult. In this regard, Di Lizheba has done a lot of preparation work. On the one hand, she carefully speculates on the inner hearts of the characters, and on the other hand carefully memorizes the lines. At the scene, she is seen wearing a black shawl and staring at the dubbing screen. The voice sounded, and the "mentally deranged" Di Lizheba stood in front of Li Mai and muttered to herself, and the image of an abnormal crazy woman instantly jumped on the screen.

Dilizheba

As the plot progressed, Di Lizheba danced and sang, struggling and scratching his head, and the perfect interpretation made the Iron Triangle and the audience almost forget that this was dubbing. From a little sober to a complete loss of reason, Di Lizheba used her body as a supplement to control the "out of control" voice very smoothly and layered. The voice of the big white coffee guest praised: "If it were me, I might not know where the microphone is while dancing." And Teacher Wang Gang was even more generous: "Today, I saw the most authentic Reba that has settled down, except for the star aura, which amazed me. Her success is not without reason."

As the smallest voice on the stage of "Sound in the Realm", Di Lizheba showed amazing dubbing ability. Take "Hamlet" as an example, she did not flatten the characters, but used her professional quality to understand the characters, so that they were perfectly three-dimensional in front of the audience. The sound recognition is strong, and the sound characteristics are difficult to conceal. Even though there are many disadvantages in the voice, she still proved herself with strength. On stage, Di Lizheba revealed that she had done a lot of mental preparation and joined the show with a learning attitude. She said modestly: "The lines of the actors are very important for the shaping of the whole character, so here I am."

When it comes to hatchback cars, the Fit is always a topic that cannot be bypassed. The appearance is cool, although the size is small but the space is huge, and it can also play a variety of Sa Qi modification styles, so that the Fit has won the love of many young consumers, and it has also become the first car of many consumers. After the third-generation Fit was launched, the Fit was replaced with a 1.5L Earth Dream engine, and its power performance can be described as a seckill for the same level of models. Coupled with the super-high modifiability, the Fit has since transformed into a "GK5" national supercar. After 15 years of deep cultivation in the Chinese market and a total of three generations of models, on January 11 this year, GAC Honda launched the third-generation mid-term modified Tide Run series of new models. At the same time, the cumulative sales of Fit also exceeded the sales mark of 1 million vehicles at the end of August this year.

After the end of the Q3 quarter of the car market, the Fit became the biggest winner in the sales list of small cars, with 38,240 sold, an increase of 27% month-on-month; the POLO temporarily ranked second with 31,954 units, a decrease of 7% month-on-month. Behind this soaring sales is the unique product strength of the new Fit and the Fit Tide Run series.

The target consumers are gradually getting younger, and young people have a soft spot for Fit

In the context of the shrinking market for small cars, differentiated competition is particularly important, and Fit has used its reputation for supercars in the market to become the myth of "national supercars".

The reason why Fit is popular among young people today is that in addition to its high cost performance and reliable product strength, its strong modification potential is also the incentive for its strength to circle fans. In the playing car circle, Fit is an uncompromising modified Internet celebrity. The lower modification cost has made Fit once synonymous with JDM. In the era of JDM models, Fit can be regarded as a clean current. Youth is about having fun, and driving pleasure is not just 0-100. It can be said that Fit’s creative spirit infects every young person around.

Speaking of the charm of the Fit must start with the engine. The power combination of the 1.5L Earth Dream engine and the CVT gearbox takes into account the needs of power and fuel economy well. At the same time, this 1.5L naturally aspirated engine has an amazing 131 horsepower. This makes this Fit popular with many entry-level modification enthusiasts, and the great modification space makes the Fit famous overnight.

The Tide Run series Fit launched this year maximizes the playability of light modification. The Tide Run version is priced at 88,800 yuan, and the exclusive body color of Sky Blue is added. Compared with the ordinary version, the exclusive kit of the Tide Run series is added. Orange-red decorative strips are added to the front and rear bumpers of the body, which are matched with blackened wheels. The styling design is more sporty and visually impactful. This set of original sports enclosure components is undoubtedly less detours for modification novices. Cool front fog lights, dynamic and cool steering wheels, orange-red sewn seats, a series of configurations highlight the sporty nature of Fit vividly.

The price of the Tide Run + version is 93,800 yuan. On the basis of the Tide Run version, it adds an electric sunroof, an ice blue instrument panel, a leather steering wheel with orange-red wiring, paddle shifters, etc., with the common diffuser device on the rear racing car. In addition to providing a strong visual effect for the impact of the Fit body, it also ensures the stability of the vehicle at high speed. With the "SPORT" logo on the tail, it further strengthens the cool genes of Fit, but also highlights the sport and personality.

In fact, it is not difficult to find that the launch of the Fit Tide Run series must be related to its modification culture. As the first choice for modification in the hatchback field, the Tide Run series can be said to be a trendy and fashionable sports model prepared for young people. Fit’s modification culture can be said to be its essence, thus verifying the important position that modification culture occupies in the hearts of Fit riders. The reason why Fit can achieve such impressive sales results is partly due to its strong product performance, and the other part is undoubtedly due to Fit’s modification culture. Maybe this is the charm of Fit.

Brand marketing activities that best understand young people’s preferences

"Young", "practical", "easy to drive", etc., have been the magic weapons of GAC Honda Fit in the field of small cars for many years. From the appearance of a group of youthful post-90s marketing teams at the Guangzhou Auto Show to the test drive experience, which will become "NO BORDER tide running without boundaries", the new Fit is constantly releasing itself on the way to play with the "Sa" attitude.

At the beginning of this year, it completed the launch conference with a flash flash auto-tune remix-themed video of only 60s. The new Fit not only fits the young consumers better in the model, but also leads the young trend in the marketing form of the conference. Create an attitude that dares to show different personalities, is not bound by routines, and lives a "NO BORDER" borderless attitude.

In 2018 FIT DAY, in order to celebrate the achievement of millions of sales of Fit, the Guangzhou Tower, a landmark building in Guangzhou, held a million fan fun party in the form of FIT Wonderland, creating a cool party feast for Fit owners and Fit fans.

Just as Fit itself conveyed, it provides the best DIY way for young people who "love to play, can play, and are creative" to pursue trends from different dimensions. Behind such a theme activity with the concept of a million-fan fun party is the "Sa NO BORDER" brand spirit that Fit has always been.

Since entering the Chinese market for more than a decade, Fit has always gained insight into the trend of youth, personalization and diversification in the Chinese automobile market, and has become a model for young ethnic marketing. As a young and trendy model that can play, from a group of youthful post-90s employees marketing team at the Guangzhou Auto Show to the new Fit debut, to the test drive experience will become "NO BORDER Tide Run Borderless" tide party, to the 60S online conference, until today’s 2018 FIT DAY Fit Million Fun Party event, Fit is interacting with fans in different ways, playing a variety of different NO BODER gameplay with fans, and also conveying the pursuit of individuality, yearning for freedom and vitality. New values. It is precisely because of the "civilian supercar" like Fit that young people realize that car travel is no longer a distant dream. In the future, I believe that Fit will continue to make progress, play its charm beyond model positioning, and create sales milestones with Fit fans!

As the first choice for young people to buy cars, the price of Fit is 7.38-10 2,800 yuan, which is quite close to the people. It is the peak sales season at the end of the year. Friends who are ready to buy cars can go to the local GAC Honda 4S store to see the car for a test drive. Fit has prepared a surprising preferential price for you, not to be missed!

Author | Huang Qingchun

In the past month (December 15, 2023 to January 15, 2024), user acquisition through ads market, social platforms, game live streaming host/game media almost all fell under the "Yuan Dream Star" marketing offensive:

On the input side, the fixed-file press conference said "the first phase of ecological incentive investment is 1.40 billion yuan, and the long-term investment is not capped". On the first day of the launch, the user acquisition through ads material was placed in more than 27,000 groups, which was 50 times that before the launch, and more than 600 stars were invited to promote;

Linkage end, WeChat Channels, QQ, Tencent News and other traffic entrances work together to promote, 6 "Honor of Kings" joint fashion free, and joint B station, Douyin, Douyu, Huya, Kuaishou, Weibo, Xiaohongshu and other platforms to carry out "Star Dream Partner" incentive plan.

Data Source: Diandian Data

Tianmei, Tencent’s major IP push, the outside world can clearly feel the importance of the entire Tencent in this game;Even some media have called "Yuan Mengzhixing" "Tencent’s next extremely important battle", or it will become its next "trump card".

However, the anomaly is that the "Yuan Dream Star" that Tencent has put on the stage so much is not a long-dormant heavy self-research masterpiece, but a party casual game that runs into the venue – after two rounds of confidential testing, the first exposure (September 20), the first test (September 28), the second test (November 17), and the open test (December 15) were quickly completed in more than three months.Such efficiency is still rare among domestic game makers, let alone as large as Tencent.

This makes one wonder why a party game makes Tencent so concerned and anxious.

Tiger Sniff believes that the pattern of Tencent is no longer limited to the vision of a game company. The reason why "Yuan Dream Star" was raised to the group strategy is to a greater extent that a certain trend and potential energy are loosening the entire Tencent’s future development channel – "Egg Party" covers the skin of the game and leverages the young market through the UGC (User Generated Content, that is, user-generated content) ecology, which truly touches the foundation of Tencent:Social relationship chain.

Following this logic, Tencent’s above actions are reasonable:The stability established by Tencent in the past is being loosened in the process of content and channel gaming. "Yuan Dream Star" is no longer limited to a single game category, and Tencent is betting not just on a party game, but on the next generation of social scenes.

Why did Tencent smash the "party"?

Since NetEase’s "Egg Party" detonated the party track, the entire gaming industry knew that the dormant Tencent would take action sooner or later.

On the one hand, CITIC Securities analysis, the essence of the party game is a mild multiplayer competitive game, due to the low threshold, fission propagation characteristics, easy to birth phenomenon-level large DAU (Daily Active User, the number of active users) game; while the domestic casual game has reached more than 800 million users, but the supply of party games is still small, so it is the blue ocean track in the mobile game segment.

Moreover, Tencent has been coveting party games for a long time – previously, Tencent has laid out the party track through a number of external collaborations and investments, such as investing in Synopsys, the developer of "Beast Party", cooperating with Nintendo to introduce Switch National Bank and Nintendo party games (such as "Mario Kart 8" and "Super Mario Party"), Tencent-backed Epic Games also acquired "Jelly Bean Man" developer Mediatonic’s parent company Tonic Games Group in 2021.

June 2023 QuestMobile data, growth contribution rate = APP year-on-year increment/secondary market year-on-year increment

On the other hand, "Egg Party" pushes up the DAU step by step through the player’s UGC ecology – Tiger Sniff learned that in September 2023, NetEase "Egg Party" completed the "Double Billion Achievement", that is, MAU (Monthly Active User, monthly active user) broke through 100 million + the total number of maps accumulated 100 million; as of December 2023, "Egg Party" has over 500 million registered users and 30 million DAUs.

In view of this, "Yuan Dream Star" is intentionally or unintentionally targeting "Egg Party" from the game category, launch time, and targeting the crowd, which can be called a precise sniper by Tencent for NetEase – on the day of the launch of "Yuan Dream Star" born with a golden spoon, not only WeChat and QQ spared no effort to set up a platform, but also platforms such as B Station, Douyin, Douyu, Huya, Kuaishou, Weibo, and Xiaohongshu came to join the audience, and won the first place in the App Store free list in two hours.

Generally speaking, new games are launched in two ways: "hot start" and "cold start". The survival of the cold start project depends entirely on the market data. "At the beginning, the cold start’Honor of Kings’ almost died, and it was originally called’Hero’s Trail ‘. When it was changed and re-launched halfway through, the expectations were not so high, and the result was a steep upward curve." A person close to the "Honor of Kings" project said to Tiger Sniff.

As for the hot start, it is mostly accompanied by a grand press conference + traditional hardcore alliance channels (Huawei, Lenovo, OPPO, vivo and other app stores) + new live broadcast platforms (Douyin, Kuaishou) + old live broadcast platforms (Douyu, Huya) + community (B station, TapTap) release momentum –Such a big battle is mainly due to the particularity of the "Yuan Dream Star" category: the party track is already a fully competitive field, and the new product iteration speed is fast, and the hot start is conducive to occupying the minds of vertical users.

"There is another important reason for the launch of" Yuan Dream Star "carpet shop, which involves the issue of sniping and counter-sniping between companies – the launch of" Yuan Dream Star "is not small, and the momentum will only be even worse in the first week of its launch, but NetEase, Lilith, Heart, Eagle Horn and other game manufacturers are also pushing new party games, and they are bound to grab the launch time and media schedule. In order to ensure the spread of high expectations, Tencent must’sweep goods’." A practitioner explained to Tiger Sniff that the logic of "Yuan Dream Star" carpet launch is to ensure that it will not be exposed by competing cards such as "Egg Party".

Now, from the "Yuan Dream Star" has been on the line for a month, at least from the market performance point of view is still competitive – data points show that the iOS end of the flow, December 15 to January 15 during the "Yuan Dream Star" total revenue of 138 million yuan (Tiger sniff to Tencent related people to verify, the other side said that the actual data is not limited to this), more than the "Egg Party" over the same period of 110 million yuan total revenue, in many new tours of a ride out of the steep climbing curve.

Data Source: Diandian Data

However, "Yuan Dream Star" has only been launched for more than a month, but "Egg Party" has been running for 20 months (launched on May 27, 2022) – the latter has not only completed the staging of the market structure, but also some users’ minds have been formed.Even "Egg Party" has become a phenomenal IP for party games.

In the face of such a situation, "Yuan Dream Star" chose to confront "Egg Party" head-on, hand-to-hand combat, even if Tencent used the power of the group to invest resources and link all channels and platforms that could be mobilized, but the game was not a pile of resources that could explode, otherwise Tencent would not be seven or eight years later. "Honor of Kings" is still a revenue trump card.

Moreover, "Jelly Bean Man", "Goose and Duck Kill", "Egg Party", and "Beast Party", these representative party games each have their own advantages, and have already divided up a lot of party players in the market. How can Tencent catch up and run a differentiated upward curve?

In this regard, people close to Tencent IEG (Tencent Interactive Entertainment Group) analyzed the strategy of "Yuan Dream Star" to Tiger Sniff:

First, "Dream Star" has targeted the promotion direction to a "family fun game" –This is not a product that only targets the young market. "Yuan Dream Star" has established a more universal goal to target the full client base and full circle coverage;Taking a step back, even if "Dream Star" can’t hit the core user base of "Egg Party", this game still has a differentiated audience.

"Tianmei has chosen to incorporate strong social networking and mainstream gameplay, including the cooperation between" Star of the Dream "and" Honor of Kings "," Crayon Shin "," Kung Fu Panda "and other leading IPs, in order to bind the brand’s mind to more pan-users and pan-circles, and quickly absorb the fan groups behind different IPs into potential party game players." An industry insider analyzed to Tiger Sniff.

In other words, in terms of strategy, "Yuan Dream Star" reserves a back hand, and also wants to break down some player groups that "Egg Party" has not shaken, targeting users of all ages, to penetrate them and become a new addition.

DataEye, a third-party research institution, calculates the user composition of "Yuan Dream Star" in the first month

Secondly, the sewing ability of "Yuan Dream Star" is very "Tencent": the core gameplay of the game is the pass mode, but it integrates the strengths of each family, and the shadow of the shadow makes players feel the shadow of eating chicken + QQ speed car + CF + Werewolf + King + Jelly Bean Man + Egg Boy party, and in the recent "Mountain and Sea Adventure" new season preview shows that "Yuan Dream Star" plans to add ball bumper cars, bubble wars, go-kart mode, and tower defense gameplay to the game – you know,The series of gameplay integrated by "Yuan Dream Star" has led the trend. After all these gameplay are integrated into one game, "Yuan Dream Star" is no longer just a party game, but more like a game square.

"Party games is just a concept, or a container, and there is no standard for what gameplay should be in it. From its definition, it can be included in the game that is suitable for everyone to play together. The extension of the party is very large, and it must be constantly dug." A game producer said to Tiger Sniff.

The above producers further pointed out that in recent years, there has been almost no new single gameplay in the game market (unless there is a change brought about by technology), and new games are all stitching together various gameplays – following this logic, the underlying logic of new games is a mathematical problem: what gameplay to capture a group of users, and what IP to capture a group of users.The difference is that some people have made subtraction, some people have made addition, and some people have even made multiplication.

"There is no one-size-fits-all formula to get this math problem right (that is, to ensure the success of the game). Whether it should be subtracted, added or multiplied depends only on the product and the market." He stressed that the domestic game industry has been changing drastically in recent years, especially the obvious reshuffle of some large DAU products. To succeed, we must keep pace with the times.

A battle that Tencent cannot lose

Tiger Sniff has previously written that party games such as "Jelly Bean Man: The Ultimate Knockout Tournament", "Among Us" and "Goose and Duck Kill" have successfully verified the huge potential of social communication. The reasons why "Egg Party" came from behind and successfully "penetrated" the post-00 group are divided into two levels:

On the one hand, "Egg Party" has come up with high-quality art design, superimposed its relaxed and casual game rhythm, strong interactive game social gameplay (can challenge racing, survival, individual points, team theme levels, while combining two-player cooperation, 2v2 confrontation, asymmetric competition and other gameplay), captured the hearts of many young gamers –These game scenes are undoubtedly a new "social currency" for the post-00s who value self-expression and have a stronger sense of group identity.

QuestMobile calculates the age distribution of egg users in June 2023

On the other hand, the UGC system derived from "Egg Workshop" in "Egg Party" has greatly broadened the boundaries of game exploration, not only providing players with the convenience of freely creating levels and self-made maps, but also fully mobilizing players’ creative collisions and sharing more secondary content.

The reason behind this is that there is an obvious change in party games. Before, the entire industry was casual and light games such as chess and cards to complete user education, and then heavy games to complete the harvest. Now the whole logic is different –Light games can also be made to complete the harvest, just like casual party games were originally low-stickiness games, but the gameplay richness of "Egg Party" and the entire game are becoming more and more complex, and casual parties can also be like heavy games.

Another change is that the difference between the RMB players of "Egg Party" and ordinary players and the difference in game experience is not so big. Strictly speaking, "Egg Party" is not a pure NetEase style game – NetEase specializes in big payment design, while "Egg Party" is a big DAU + low payment threshold in terms of business model. It follows the path of "Honor of Kings", and the logic has changed.

Take NetEase’s "Against the Cold" and "Naraka: Bladepoint" as an example, the character’s weapons and skin have circulation attributes, and there are tens of thousands of three-way transactions. It mainly promotes the scarcity of external equipment, but "Egg Party" mainly promotes fun, weakening the competitiveness –To a certain extent, the success of "Egg Party" has given NetEase the opportunity to break through and reflect on its own capabilities.

Based on the above analysis, if the success of "Egg Party" is UGC first, and the game is just a shell, then how "Yuan Dream Star" surpasses "Egg Party" has become a proposition that Tencent games must face – difficult, but crucial.

Looking at the review, after products such as "Crossing the Wire", "League of Legends", "Dungeon and Warrior" established the status of Tencent’s PC era, it rode the social (WeChat & QQ) and entertainment territory potential in the mobile game wave – Tencent games identified several promising game categories, a large number of horse racing projects squeezed into these tracks "gambling explosion", good at grafting the group’s resources into its own business system, through investment, joint research, and self-research to promote the rapid growth of gameplay, technology, and user ecology in different periods.

Data Source: Game Committee, Gamma Data

Even with the expansion of Tencent’s game industry-wide investment territory, the channel is likely to follow the mobile game era and quickly establish track control capabilities in the MOBA (Multiplayer Online Battle Arena) and shooting (including FPS/TPS/tactical competition, etc.) categories.

At present, Tencent games are facing a situation of internal and external troubles:

In terms of Tencent, the two cash cows in hand, "Honor of Kings", have been in operation for more than 8 years, "Game for Peace" has been online for nearly 5 years, and it has been more than 7 years since the explosion of chicken gameplay in 2017. However, the entire IEG has been unable to come up with a new explosion, and the two-dimensional trend led by "Yuan Shen" in 2020 and the party trend led by "Egg Party" in early 2023 are all passive followers. Tencent has long been anxious.

In terms of external competition, rising stars such as miHoYo ("The Original God"), Lilith ("The Awakening of Nations"), Moonton Technology ("Mobile Legends: Bang Bang"), IGG ("Kingdom Era"), Habby ("The Legend of Bow and Arrow") have occupied the top of the sub-category through a product with hundreds of millions of flowing water, and even gained good water in the global market.However, Tencent has become increasingly passive in leading new categories.

Moreover, the old rival NetEase is further strengthening its deterrence through new games, taking the 2023 summer as an example, GameLook statistics show that NetEase ("against the water cold mobile game", "egg boy party", "peak speed", "all-star streetball party") 4 new games have eaten more than 40% of the new game market, while Tencent ("Adventure Island: Legend of Maple"), Byte ("Crystal Core"), miHoYo ("Star Iron") The three giants’ new game flow only accounts for more than 30% of the new game market.

The situation is like this, Tencent naturally sees it in the eyes and is anxious in the heart – so, with the power of the group to launch "Yuan Dream Star" positive "hard" "Egg Party", if this "shot" is misfired, Tencent’s morale will inevitably be severely dampened –Therefore, "Yuan Dream Star" has become a battle that Tencent games cannot lose.

Of course, there are many game practitioners who are optimistic about the next market performance of "Yuan Mengxing", after all, leisure competition + big DAU is Tencent’s strength; but people close to Tencent IEG said that there is no DAU goal for "Yuan Mengxing" now:

On the one hand, the growth and accumulation of party games is a long-term cyclical work, and short-term results after going online are difficult to "determine life and death". At least this Spring Festival can see more possibilities;

On the other hand, Tencent’s various gaming businesses operate in a diverse manner and have different expected goals, making it difficult to determine the evaluation criteria.

The above-mentioned person further reiterated that Tencent IEG (including Tianmei Studio Group, Photon Studio Group, Rubik’s Cube Studio Group, and Northern Lights Studio Group) has its own layout and business promotion rhythm when it cuts into new products, and is not intentional to benchmark "Egg Party" as the outside world said. "Tencent’s style will not catch a wave of popularity in a certain category and gameplay in the market immediately; when a certain gameplay is popular, it will pay close attention to market changes in the early stage and invest in some start-up teams. Later, there will be projects based on market judgment, business needs, and meeting players."

　　Enjoy Rongcheng intelligently and see the future! On August 25th, 2023 Chengdu International Auto Show kicked off in the West China International Expo City. The "Super Comfortable Medium and Large Electric Car" Star Road Star Era ES made a heavy appearance. The comfortable design with "world-class" super power, platform technology advantages, naturalistic aesthetics and user experience as the first priority provided a full-dimensional "super comfortable" experience for warm and technological middle-class families.

　　The aesthetics of wind stuns the audience and interprets the concept of elegant design of sports.

　　The strength faction also has a high value. At the Chengdu International Auto Show, the first pure electric vehicle of the high-end brand Xingtu New Energy Product Series "Xingjiyuan" of Chery Group, with its unique aesthetic design, made the attendees feel excited.

　　Star Age ES carved the body curve, outlining the slender body lines, with a golden ratio of about 5 meters long, nearly 2 meters wide and a wheelbase of about 3 meters, supplemented by ultra-low body, dynamic slip-back modeling inspired by water droplets in the wind and streamlined waistline design, which is simple without losing the charm of sports. It not only shapes the extremely dynamic back slip shape, but also brings 0.205Cd ultra-low wind resistance comparable to super running.

　　When we look at the front face of the ES in the Star Age, the elegant and beautiful dynamic image of the butterfly is very eye-catching. The front headlights with horizontal penetration and two ISD intelligent interactive lights form a unique front face shape of the butterfly with wind feathers. Inspired by the butterfly’s flapping wings, the wind-language programmable interactive headlight consists of 972 LED lamp beads, which blends lightness and elegance into the unique dynamic shape of ES in the Star Age, perfectly blends the beauty, freedom and tenacious vitality of butterflies with modern scientific and technological elements, sharpening product recognition and conveying brand connotation.

　　Four world-class superpowers, set the benchmark of electric car value.

　　In the tide of technological empowerment, new products have emerged at an unprecedented speed, and the new energy automobile industry has entered the mainstream mass era from the "early adopter era". The automobile consumption market in China has become a world-class market in which global brands compete.

　　Born globally, build world-class product strength. With the blessing of E0X’s global super-comfortable and high-performance electric platform, Star Age ES was guided by world-class product strategy at the beginning of its design, and realized four world-class superpowers of world-class "big space", world-class "true wisdom", world-class "super comfort" and world-class "low energy consumption", which brought subversive driving changes to the whole automobile industry and helped users experience a beautiful and comfortable car life with the ultimate product power.

　　Mobile life, tolerance is the first. Xingyue ES has a world-class "big space", and the front and rear rows of shoulders, legs and head spaces are better than their peers. The "room rate" is as high as 70.2%, allowing users to enjoy the whole journey.

　　Comfortable life, from the outside to the inside. Star Age ES creates a world-class "super comfort", and the whole system comes standard with air suspension +CDC, front double wishbone+rear five-bar linkage, turning bumps into smooth roads; The lowest wind resistance of 0.205Cd in the same class, combing the airflow to reduce wind noise and bring a quieter driving experience; The minimum turning diameter of 11.4m makes driving smoother and calmer.

　　"Superpower" should not be shackled by distance. Star Age ES redefines the power consumption standard with world-class "low energy consumption" and expands the travel boundary of pure electric vehicles. As the first China brand car to mass-produce 800V high-voltage platform, the power consumption per 100 kilometers of the Star Era ES is as low as 11.7kWh, and it can last 150km after charging for 5 minutes, and it can be recharged by 30% to 80% in 15 minutes, with a long battery life of 720km, with low energy consumption, fast charging and long running distance.

　　At the moment when major brands are competing for IQ, Star Age ES has defined world-class "true wisdom" and jointly built a "big model model" in the automobile industry with Iflytek, which relies on 512.
TOPS’s super computing platform, supplemented by higher perception hardware, leads the new wave of automobile intelligence development.

　　Five good cockpit wisdom blessings to promote the all-dimensional advancement of travel space.

　　"True wisdom" is not only easy to travel, but also physical and mental pleasure is more attractive. While providing worry-free, labor-saving and time-saving "three provinces" intelligent driving, Star Age ES has created a "five good" intelligent cockpit, which integrates good-looking, easy-to-use, good-listening and good-smelling, creating sensory surprises in multiple dimensions and making users always "like it".

　　Star Age ES adopts an integrated embracing cockpit design to provide a more immersive, spacious and comfortable ride experience. The central control panel is an intelligent central control panel with 2.5K high color gamut, high saturation and high screen ratio, with a size of 15.6 inches. It is equipped with a brand-new, simple and scene-based HMI design, with clear picture, convenient operation and better visual experience.

　　Thanks to 8155′ s powerful software and hardware platform, Star Age ES has carried out in-depth excavation in the dimensions of science and technology, entertainment, intelligent interaction, intelligent service, and full-scene collaboration. Based on scene development, it has maximized the user experience and made the cockpit know you, understand you and be more "easy to use".

　　Up to now, cars are not only a simple means of transportation, but also an important part of life, and the importance of quality and health is increasingly prominent.

　　Star Age ES carries Lion.
Melody sound system, equipped with 23 speakers, the peak power of the sound system can reach 1000W, supporting panoramic sound effects, creating a vast 3D surround sound field space and immersive feeling, as if moving the concert hall into the car; The main driver’s headrest speaker can realize the use experience of three different application scenarios, such as full car mode, driving mode and private mode, so that the owner can only listen to the "nice" sound.

　　In order to let drivers and passengers take a deep breath in the car, Xingjiyuan ES uses AQS air quality management system, CN95 air filter and negative ion generator to realize intelligent air purification and build a healthy cockpit for 6A. At the same time, the intelligent fragrance easily dispels the odor, making the car fragrant all the time, creating a safe, comfortable, fresh and more "good-smelling" driving space. In addition, depending on the needs of users for rest and watching movies, the cockpit can be associated with the scene mode, and the nap mode, wake-up mode and cinema mode can be turned on intelligently, such as the intimate life assistant taking care of everything properly.

　　In Jinguan City, the youth is splendid. Landing at the Star Age ES of Chengdu International Auto Show will surpass the expected "super-comfortable" image and bring a full-dimensional super-comfortable experience to warm and high-tech middle-class families. This appearance at Chengdu International Auto Show is also a preview of its official entry into consumer life. In the fourth quarter of this year, Star Age ES will be listed soon. At that time, more users will start from Star Age ES and open the door to "super comfortable" travel life.

　　On November 10, the State Food and Drug Administration issued the "Measures for the Supervision and Administration of Food Safety in Online Catering Services", which will take effect from January 1, 2018. This "method" has attracted widespread attention in the society as early as during the consultation period. The reason is that the food takeaway market is getting bigger and bigger, food safety issues are becoming more and more prominent, and new business models continue to challenge supervision. Therefore, many people have high hopes for this "method". However, some "small moves" in the market are already challenging this "method".

　　Our reporter, Zhao Li

　　At seven o’clock in the evening, it was time for Hu Ling, who was still working overtime. For more than half a year, Hu Ling’s takeout was basically "contracted" by the family-shared kitchen app "Go Home for Dinner".

　　Hu Ling, who works at an Internet company in Beijing, often works overtime to order takeout. However, a recent piece of news has caused Hu Ling to worry that his newly developed eating habits may be affected.

　　"I heard that the new regulations on online catering will be implemented next year, requiring online takeout to have a physical store and a food business license," Hu Ling said. "As far as I know, most of the family-shared kitchens are done by some unemployed people part-time, so it is impossible to meet these two conditions. This requirement of the new regulations will have some impact on the family-shared kitchen takeaway model."

　　The new rule, which Mr. Hu was referring to, is the "Measures for the Supervision and Administration of Food Safety in Online Catering Services" issued by the State Food and Drug Administration on November 10, which stipulates that online catering service providers should have physical stores and obtain food business licenses according to law, and must not operate beyond the scope. The "Measures" will take effect on January 1, 2018.

　　Hu Ling admitted that such regulations will definitely purify the online takeaway industry, which is good for consumer rights and food safety protection. "Previously, the media often reported news of some online takeaway black workshops, and the safety issues of online takeout were exposed during the" 3.15 "period last year. This regulation is a good thing in the field of food safety."

　　However, an investigation by a reporter from Legal Daily found that the emergence of online catering "agency settlement" services may reduce the positive significance of the new regulations.

　　Most consumers care about "physical stores"

　　At every meal, in the office building where Hu Ling works, the delivery staff of various platforms hurriedly shuttle between different floors with various food boxes. At this time, the elevator of the office building also becomes a "battlefield" between the staff who go downstairs to eat and the delivery staff.

　　Not long ago, Hu Ling and colleagues ate at a pizzeria. It was dinner time, but the restaurant surrounded by various office buildings had no other customers except them. Within 15 minutes of Hu Ling’s order, four or five takeaways came to pick up the food, and Hu Ling and the others who ate at the pizzeria were lined up after these takeaway orders.

　　"I’ll order takeout next time." This unpleasant experience made Hu Ling even more determined to order takeout.

　　Unlike Hu Ling, who was forced to choose, Qian Hao, 30, is a true takeaway enthusiast.

　　Safe, hygienic, edible and deliverable are all Qian Hao’s criteria for takeout. It is needless to say that he orders takeout at work and almost never cooks at home. Qian Hao relies more and more on takeout. "To be honest, I probably see the delivery staff more often than I see my friends."

　　However, while food delivery brings convenience to life, new problems are also becoming increasingly prominent.

　　The question of whether food delivery platforms can ensure food safety has worried consumers. In 2016, CCTV’s "3.15" evening exposed the existence of "black workshops" and a large number of management loopholes in food delivery platforms.

　　On these issues, Qian Hao said: "Although my attitude towards food is relatively casual, I am very concerned about safety and hygiene. After all, it is to be eaten in the stomach, so the takeaway stores I often order are those that I have confirmed have brick and mortar stores."

　　Speaking of brick and mortar stores, consumers also have something to say.

　　Chen Qing, a first-year graduate student at a Beijing university, once heard classmates mention that "some takeaway merchants just temporarily form a’small workshop ‘in their own homes and mass-produce takeaway food every day." Chen Qing felt that this "physical" form has no security guarantees, "but she does not deliberately avoid it when ordering food."

　　Like Qian Hao, Gong Qi, 25, works for an Internet company in Beijing, and ordering takeout has become an indispensable part of his life.

　　When ordering takeout, Gong Qi prefers to choose those who "have eaten in the brick and mortar store in person". "There are two reasons, one is that you will have a better understanding of the taste of the food, and the other is that you feel that the physical store is relatively more hygienic and safe."

　　In the field survey of Legal Daily reporters, 65% of respondents believed that having a physical store means more hygiene and safety.

　　However, there are also consumers who hold different views on "physical stores".

　　Ma Yuan, from Cixi, Zhejiang province, believes that merchants without "physical stores" also have their own advantages. "From the consumer’s perspective, takeaway merchants without physical stores tend to have lower prices and faster food delivery. From the store’s perspective, the operating costs are also much lower than those of physical stores."

　　Liu Hongyi, a 35-year-old branch owner of a Beijing-based restaurant chain, was happy to see the new regulations on online dining.

　　"If you allow a large number of’small family workshops’ to provide takeout, it will inevitably lead to unfair competition." Liu Hongyi said that it is difficult for brick-and-mortar stores to win the competition with "small workshops" due to operating costs. "Small workshops will also compete with each other, and in order to keep prices down, they will naturally sacrifice the quality of food."

　　Mr. Liu told reporters that competition in the takeout industry can be seen to some extent as "the networking of real competition", "but in the final analysis, everyone is comparing the quality of food."

　　"Agent Settlement Service" has appeared

　　A reporter from Legal Daily investigated and found that there are already "countermeasures" on the market for the "measures" on physical stores.

　　Reporters found that on some e-commerce platforms and information intermediary platforms, many merchants have launched "takeaway agency" services, and even on social platforms such as Weibo and WeChat or some question-and-answer platforms, some people claim to help takeaway operators without brick and mortar stores handle takeaway platform matters.

　　The reporter interviewed some merchants who provide agency services and learned that most agency service providers say they can take advantage of poor information and related loopholes to help some merchants, especially those operating without a license, enter the takeaway platform.

　　Reporters found that these agency service providers have a wide range of "services" and have operations all over the country. "National agency Meituan takeaway Ele.me word-of-mouth glutinous rice group buying…" A WeChat agency nicknamed "takeaway agency" wrote in Moments.

　　In addition, the agency service provider that placed an advertisement on a search platform also guaranteed that the ability to handle the goods will not be successful in refunding. "You can make absolutely delicious taste, and the taste is very good, but how to open a takeaway store is a more complicated thing, and the process and requirements of opening a takeaway store are very strict, not to mention wanting to do takeout without a business license. Now, we have also got a solution to this problem, so that everyone who sincerely wants to open a takeaway can have their own store." The above-mentioned agency service provider said, "First of all, there is a relatively big problem is the ghost store that you may have heard of before, and the problem of closing the store. Our analysis is that’great value and low price must be a lie, and the probability of being closed must be 100%. The other part is to change the store information and lend it to you for a few days and then take it back. Some are simply cheating deposits. These are all things we need to avoid when opening a store. A few hundred yuan to open a store must not be a regular channel. I also remind you to pay attention to this problem."

　　An agency service provider who claimed to be an industry insider told Legal Daily that if you sincerely want to do takeout and the hygiene conditions are hygienic enough, you can have special channels to open a takeaway store. "You don’t need a business license, you don’t need a store, as long as you really want to make money and want to open a store, you can open a store. According to the designated address and the designated store name, you only need to provide some basic information, and you can generally go online successfully in one to five days."

　　How to do it? The reporter also contacted the agent service provider nicknamed "takeaway agency" on WeChat. "By entering the takeaway platform through the agent, it only costs 1,000 to 1,500 yuan, and merchants can avoid cumbersome procedures and strict entry standards, and easily carry out the increasingly popular takeaway business" – this is the advertisement of the agent service provider.

　　What should I do if I don’t have a business license? "Takeaway Agent" Reply: If an unlicensed merchant wants to open a store on the takeaway platform, they only need to provide the agent with the store name, store photo, personal ID card and handheld ID photo, bank account and other information, and mobile phone number.

　　What should I do if I don’t have an actual store and just operate it at home? The "takeaway agent" replied: It doesn’t matter as long as it is on the first floor of the community, "if it is not on the first floor, it will be offline by the platform".

　　Will such an operation not be discovered by the regulatory authorities? Will it be investigated? "The takeaway agency" said with certainty, "no one will come to investigate".

　　The reporter found that although these agency service providers advertise their business on the Internet, they charge through micro-stores or Taobao stores.

　　In the WeChat Moments of an agency service provider, the reporter found that some merchants did not pay the price after entering the platform, and their business information and personal information were directly published in the circle of friends of the agency service provider, accompanied by a sentence – "This person is operating without a license, everyone should report him".