Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter

Dutch RTL TV station

Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

　　In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

　　According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

　　In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

　　The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.

CCTV News:On the evening of the 8th, Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism issued a notice saying that it would strictly prevent and control the epidemic situation in public cultural tourist sites. All kinds of public cultural tourism places in medium and high-risk areas and areas under closed and closed management are closed down. Closed entertainment places in other areas of Guangzhou, such as cinemas, theaters, KTV and Internet service places, are closed; The outdoor part of public cultural venues and tourist attractions is restricted by 50%.　

Guangzhou, Guangdong: Open the fast lane of nucleic acid testing for truck drivers

In order to ensure the supply of basic living materials, Guangzhou has opened a fast lane for nucleic acid testing for truck drivers, and the results can be produced in 6 hours at the earliest. Jiangnan market in Guangzhou is one of the wholesale markets with the largest sales volume of fruits and vegetables in China and even in Southeast Asia, and it also bears the heavy responsibility of supplying "vegetable basket" in Guangzhou. At 9 o’clock every morning, truck drivers who come to the market for delivery can take the nucleic acid test sheet to the market nucleic acid test point for testing.

Truck driver Liu Bo:We are from other places, strangers here, and now the epidemic, there will definitely be concerns. Now, as soon as I enter the market, I am given a free receipt, and there is a special point in the market to detect nucleic acid. Otherwise, it is not convenient for me as a foreigner to find this nucleic acid monitoring point.

　　CCTV News:On April 27th, the national science and technology major special series news release activities — — The press conference of "Large Oil and Gas Fields and Coalbed Methane Development" was held in the Ministry of Science and Technology. Experts from the Ministry of Science and Technology, the Development and Reform Commission, the Ministry of Finance, the head of the oil and gas development project and the technical chief attended the press conference and answered questions from reporters.

　　Chen Chuanhong, director of the Major Special Office of the Ministry of Science and Technology, presided over the press conference, introduced the overall progress of major national science and technology projects, and pointed out that as an important starting point for implementing the innovation-driven development strategy, the oil and gas development project produced a number of major landmark achievements in the organization and implementation process, and achieved remarkable economic and social benefits, which opened up a new industrial development direction in the oil and gas energy field, effectively supported the national energy security, and significantly improved the upstream scientific and technological innovation capability of the petroleum industry.

　　Li Fanrong, deputy director of the National Energy Administration, introduced the overall implementation progress of the oil and gas development project. Oil and gas development project is the only major national science and technology project organized and implemented by enterprises. Under the leadership of the CPC Central Committee and the State Council, and under the organization and coordination of the National Development and Reform Commission, the Ministry of Science and Technology and the Ministry of Finance, we will adhere to the innovation-driven strategy, practice the scientific and technological research mode with enterprises as the main body and Industry-University-Research as the combination, gather the superior forces of the whole society for collaborative innovation, strengthen the combination of projects and demonstration projects, and comprehensively complete the overall goals and tasks of the Eleventh Five-Year Plan and the Twelfth Five-Year Plan. The three ministries and industry experts spoke highly of the organization, management and implementation of the special project.

　　Since the implementation of the special project, significant progress has been made in six major areas, including onshore oil and gas exploration, onshore oil and gas development, engineering technology, offshore oil and gas exploration and development, overseas oil and gas exploration and development and unconventional oil and gas exploration and development, with remarkable results.

　　First, six major technical series and 20 key technologies have been formed, 13 major equipment have been developed and 22 demonstration projects have been built, and China’s oil and gas exploration and development has entered a new era of innovation and development.

　　The second is to ensure that China’s oil production is rising steadily and natural gas production is developing by leaps and bounds. The output of crude oil increased steadily from 185 million tons in 2007 to 198 million tons in 2016, and remained the fifth largest oil producer. Natural gas production rose rapidly from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, making it the sixth largest gas producer in the world.

　　Third, it has promoted the construction of national innovation system and enhanced China’s oil and gas independent innovation capability. It has formed a high-level R&D team with 100 enterprises covering the upstream technology of the petroleum industry, more than 50 universities of the Ministry of Education and more than 20 research institutes of the Chinese Academy of Sciences. Construction of 9 national, 23 provincial key laboratories and R&D centers and other high-level innovation platforms. Related achievements won 3 national special prizes for scientific and technological progress, 5 first prizes and 19 second prizes, applied for 2,143 invention patents, formulated 185 national and industry standards, and registered 722 software copyrights.

　　Academician Jia Chengzao, the chief technical engineer, mainly introduced the great progress in the exploration and development technology of marine and deep natural gas in China. Through special research, China has made substantial breakthroughs in marine and deep natural gas exploration and development technology, discovered and built a number of large gas fields, realized the leap-forward development of natural gas production, guaranteed national energy security, and promoted social and economic development and the construction of beautiful China.

　　First, a series of international advanced natural gas exploration and development technologies have been formed, and a number of large gas fields have been discovered and built.

　　First, innovative development of major technologies for marine carbonate oil and gas exploration and development, the discovery and construction of Anyue super-large gas field with the oldest geological age, Yuanba deep reef gas field and Puguang high-sulfur gas field in Sichuan Basin, and the growth of carbonate natural gas reserves in Tarim and Ordos basins.

　　Second, the development of deep natural gas accumulation theory and exploration and development technology in foreland thrust belt, especially the conquest of major exploration technologies such as deep-seated wide-line large-scale seismic acquisition and prestack depth migration in complex mountainous areas, has expanded the depth of natural gas exploration and development in Kuqa thrust belt to 8,000 meters, and found six large gas fields with a production capacity of 26 billion cubic meters under extremely thick saline strata, ensuring the safe and stable gas supply of "West-to-East Gas Transmission".

　　Third, major breakthroughs have been made in exploration and development technologies of unconventional natural gas such as tight sandstone gas and shale gas, and unconventional natural gas has become an important part of China’s natural gas production. For example, breakthroughs have been made in key technologies such as tight sandstone gas accumulation theory and reservoir fracturing reconstruction, which has realized the effective development of Sulige large tight sandstone gas field, with an output of 22 billion cubic meters in 2016; Technologies such as multi-stage fracturing and industrial development of horizontal wells have supported the effective development of shale gas fields such as Fuling and Changning-Weiyuan, with an output of 7.8 billion cubic meters in 2016.

　　Fourth, China has made great progress in key technologies and equipment for offshore deep-water exploration and development, discovered large gas fields such as Lingshui 17-2, and successfully developed the first deep-water gas field in the South China Sea — Liwan 3-1.

　　Since the implementation of the special project, China’s natural gas industry has achieved leap-forward development, and the accumulated proven geological reserves have doubled, from 6.1 trillion cubic meters at the end of 2007 to 12.98 trillion cubic meters in 2016, and the world ranking has risen from 14th to 9th. The annual output of natural gas in China has doubled, from 67.7 billion cubic meters in 2007 to 137.1 billion cubic meters in 2016, and the world ranking has risen from ninth to sixth. The proportion of natural gas in the primary energy consumption structure increased from 3% to 6%, and increased to 8.3 ~ 10% at the end of the 13th Five-Year Plan. Make great contributions to China’s energy structure optimization and environmental improvement.

　　In addition, the exploration and development of offshore deep-water natural gas in China has made great contributions to safeguarding China’s maritime rights and interests and implementing the national marine strategy; It has cultivated new industries such as the development of unconventional natural gas resources such as shale gas and coalbed methane in China, such as the development of marine shale gas in the south, which has guaranteed the gas consumption of local industries and residents and promoted the development of local economy; The large-scale development of coalbed methane has become an important clean energy in Shanxi Province, and has made important contributions to the development of low-carbon and green economy.

　　During the "Thirteenth Five-Year Plan" period, we will further strengthen the theoretical and technical research on natural gas exploration and development, constantly overcome the bottleneck technologies of deep-seated onshore, deep-water offshore and unconventional natural gas exploration and development, provide technical support for ensuring the steady growth of national natural gas reserves and production, and promote the further optimization of national energy structure and the sustained and stable development of national economy.

　　Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

　　Beijing, March 11th (Reporter Yang Peiying) In an interview with Committee member Zhu Yongxin for nearly an hour, the two most frequently mentioned words were "reading".

　　From "the image spokesman of reading for all" to the active explorer of new education, to launching the "Reading for the Future Plan" and calling on more reading promoters, the personal practice of reading and the drum call for reading for all have become a part of Zhu Yongxin’s life. Whether busy at work or on a business trip, reading and writing at 5 o’clock every morning is his unshakable habit.

　　Since the two sessions in 2003, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, has called for the establishment of a "national reading festival" for 16 consecutive years, taking reading for all as a national strategy, establishing a national reading fund, establishing a national reading promotion committee, and strengthening the construction of community libraries … … A series of proposals and suggestions on reading.

　　In order to make children grow up better, Zhu Yongxin, member of Chinese People’s Political Consultative Conference and vice chairman of the Central Committee of the Democratic Progressive Party, wrote "an initiative to be a happy scholar." Photo by Future Network reporter Yang Peiying.

　　Sixteen years have passed, and to Zhu Yongxin’s delight, the concept of reading has been accepted by more people, the atmosphere of reading for all is getting stronger and stronger, and the trend of continuous decline in reading rate has been curbed.

　　For 16 years, we have consistently carried out the "Reading Festival" to the end.

　　It has been consistent for 16 consecutive years, and there are really not many representatives or members who advocate a topic.

　　At the two sessions this year, Committee member Zhu Yongxin once again put forward a proposal on establishing a national reading festival. He said that the National Reading Festival is to promote reading in daily life to a ceremony. "Just as the two sessions are the political Spring Festival of China people, the National Reading Festival should also become the spiritual Spring Festival of China people."

　　After sixteen years of consistent persistence, Zhu Yongxin clearly knows the important role of reading in life. His most classic sentence "A person’s spiritual development history is his reading history, and a nation’s spiritual realm depends on its reading level." This paper profoundly expounds the important significance of reading to human growth and national development. Zhu Yongxin believes that there are many paths and methods to improve national quality, but the cheapest, most direct and most basic one is reading.

　　At present, the proposal to establish a national reading festival and advocate reading for all has been jointly appealed by more than 100 members of Chinese People’s Political Consultative Conference.

　　In order to promote comprehensive reading, this year, Zhu Yongxin also submitted a proposal on "promoting high-speed rail reading". In Zhu Yongxin’s view, high-speed rail has become a part of people’s lives, but at present, the reading materials provided on high-speed rail are very limited, and the quality and quantity are not optimistic. "These public readings are an important way to spread reading culture, which can effectively enhance people’s reading awareness and encourage people to develop reading habits." Zhu Yongxin believes that China is the largest and most advanced high-speed rail country in the world, and the high-speed rail carriages are comfortable, hygienic and safe, providing a good reading environment. At such a time, you can read with peace of mind, and the establishment of such a system can enable the people to develop better habits.

　　Although the concept of reading has been accepted by more people, in Zhu Yongxin’s view, in-depth reading may not be enough. The most fundamental reason is that the whole society’s understanding of reading has not really reached the designated position. In terms of education, examination is still regarded as an important direction to a great extent, and reading has not received due attention.

　　But Zhu Yongxin believes that the efforts will not be disappointed. In the diary of member Zhu Yongxin published in the newspaper of the Chinese People’s Political Consultative Conference, he wrote — — Carry the reading festival to the end, and I will continue to work hard for reading drums and shouts.

　　Children’s reading determines the future of the nation.

　　In life, Zhu Yongxin also practices the habit of reading every day with such persistence and perseverance.

　　Get up at about five o’clock every morning, insist on writing and reading, and you must take all kinds of books you read with you every trip, and recommend a good book worth reading in Weibo every day.

　　Zhu Yongxin told the reporter of Future.com that good habits are the best wealth in a person’s life. "It’s basically very quiet from five in the morning to eight in the morning, and no one bothers you, no work, no phone calls. You can calm down and write."

　　There is still a long way to go to get people to develop the habit of reading. At the end of 2017, Zhu Yongxin’s Institute of New Education and the Central Committee of the Communist Youth League launched the "Reading the Future, Children’s Reading Program". Zhu Yongxin said that he hopes to train more promoters who take teenagers to read, so that more people can become reading volunteers and promoters.

　　Zhu Yongxin believes that "the length of childhood determines the height of a country. The depth of children’s reading determines the height of national spirit. In this sense, children’s reading determines the future of the nation. "

　　Reading ability is very important for children’s growth. "By reading, he can go to a wider world, see things outside him, and see from ancient times to the present, from the middle to the outside, and he will see farther, which will give him a better vision. Secondly, his writing ability is not only writing, but also thinking ability. Real writing begins with thinking and writing.

　　However, in the era of mobile internet, mobile phone reading can be seen everywhere, and many people don’t have a lot of time to settle down and read and write. For teenagers known as "Internet aborigines", it has become the norm to acquire knowledge through mobile phones and mobile terminals.

　　In Zhu Yongxin’s view, the trend of digital reading is irreversible, and it is understandable for children to accept digital reading. However, he still advocates that paper reading should not be thrown away, especially primary and secondary school students should learn to read paper books quietly as much as possible and form such a habit, because excessive dependence on electronic media will make it difficult for children to really concentrate, and in addition, it will have some adverse effects on eyes, thinking and attention.

　　Promote children and adults to read together, and the government promotes bibliography development

　　In reality, many primary and middle school students have a heavy academic burden and don’t have much time to settle down and study. A reading survey for primary and secondary school students, teachers and parents shows that 74.85% of children like reading, but more than half of them have no time to read. In the question "What is the reason that prevents you from reading?" In the middle school, 50.59% of the children said that they had "heavy studies and no time and energy" to read, and "the problem of heavy extracurricular burden of primary and secondary school students" was even written into the 2018 government work report.

　　In this regard, Zhu Yongxin believes that the heavy academic burden is on the one hand, and the key point is that many parents don’t realize the importance of reading. They prefer to spend their time in tutoring and learning a lot of repetitive content in the classroom. From the perspective of school education, there are a little more simple exercises and repetitive exercises, which really makes students have less time to study. It is also necessary to change our classroom and change our working methods.

　　In order to let children know what good books are, since Zhu Yongxin became the provost of Suzhou University in 1993, he has promoted reading in the whole school by recommending bibliographies. Over the years, Zhu Yongxin has been doing the research and development of recommendation books.

　　Since April, 2011, Zhu Yongxin and his new reading research have successively published basic reading books for primary school students in China, basic reading books for children in China, basic reading books for middle school students in China, basic reading books for entrepreneurs in China, basic reading books for primary and secondary school teachers in China and basic reading books for parents in China.

　　Zhu Yongxin thinks that the development of bibliographies is a particularly important task. In the information age, the richer the information, the easier it is for people to get lost. The development of bibliography is to provide a scientific catering plan with comprehensive nutrition for a person’s spirit, which is convenient for people to follow the map. He suggested that the government further promote the research of various reading majors, promote the development of bibliographies, purchase services for the research results of various professional non-governmental organizations, and promote the deepening of reading in time.

　　In the face of the current situation that more and more children prefer online games to reading, Zhu Yongxin believes that no child is born to like this and that, which requires parents’ guidance and parent-child reading to cultivate children’s reading habits.

　　"This is the most effective way. Many of our mothers buy a lot of books and throw them to them. He may not be interested in reading them. You can discuss them with your children, inspire them together, ask him questions, and discuss them with him. You may take him to study. In addition, you should look for books he likes. Every child has a different appetite. If you can find books that suit his appetite, you may take him to the book world. If you find them from the beginning, you are not interested.

　　In this year’s proposal, Zhu Yongxin also suggested taking children as the center and promoting children’s reading with adults. Zhu Yongxin hopes that children can love paper reading through parent-child reading, teacher-student reading and team reading, so that reading promotion can directly and effectively influence the development of reading habits of adults around children through children’s influence and supervision.

　　In Zhu Yongxin’s view, it is also very important to guide parents’ education. Zhu Yongxin pointed out that the most important thing is that parents should be role models for their children, parents should grow up with their children, and parents should know what kind of education is good.

　　Advocating reading for all is the spiritual index to cultivate cultural self-confidence and realize national rejuvenation. More persistent watchmen are needed to drum up and shout around the atmosphere of reading for all.

The game developers’ conference struck, focusing on the game ETF(516010) opportunity. The intraday turnover exceeded 66 million yuan, and the net inflow in the past 10 days was nearly 100 million yuan.

The Global Game Developers Conference (GDC) was held in San Francisco from March 18th to March 22nd. The conference will hold hundreds of conferences covering AI, VR, AR, audio, vision, programming and other topics. The participating manufacturers include Microsoft, Google, NVIDIA, Meta, Adobe, EPIC, Unity, Roblox, Tencent and Netease.

In addition, many media reported recently that the national service of Blizzard Games is expected to officially announce its return within one month. It is understood that after the return of Blizzard National Service, Netease Entertainment Guangzhou will be responsible for the operation and Thunder Fire will be responsible for the marketing, which has aroused the concern and expectation of the majority of game lovers.

In addition, the continuous issuance of version numbers, the increase in number and the approval of heavy game version numbers have boosted industry development and market confidence, and driven the opening of new product cycles.

With the development of artificial intelligence, various tools such as art, music and copywriting have been initially implemented and iterated, and connected to the game engine for the convenience of developers. In terms of game development, some companies have initially integrated AIGC creative tools into their own art development process. In terms of gameplay innovation, AI native gameplay mainly focuses on medium and light products, but heavy products have been integrated with AI content in art design to enhance player experience and payment.

Investors who don’t have a stock account can grasp the investment opportunities of the game sector through the linked fund of the game ETF (012729).

Note: Market views change with the change of market environment, and do not constitute any investment suggestions or commitments. The individual stocks mentioned in this paper are for reference only, and do not constitute stock recommendation, nor do they constitute a forecast and guarantee for the performance of the fund. If you need to buy related fund products, please choose products that match the risk level. The fund is risky and needs to be cautious in investment.

　

　Can chewing gum really open coconuts by rubbing it into a cone? (Video screenshot)

　　The scorching summer is a good time to drink coconut milk and eat coconut meat. Here is an interesting question: If you only have durian, rubber band and chewing gum at hand, which one do you think you can choose to open a coconut quickly?

　　You may not imagine that researchers will tell you that opening coconuts with chewing gum is one of the simplest and most feasible methods.

　　If you want to know the principle, you need to know all kinds of substances of non-Newtonian fluid and Newtonian fluid.

　　Inflatable fluid: eat soft but not hard

　　— — Chewing gum, starch solution, wet sand on the beach and concrete slurry belong to expansive fluids.

　　What is the correct posture to open coconuts with chewing gum?

　　First, knead a few pieces of chewing gum into a cone, then put the tip up and the bottom flat on the table, then hold the coconut to a certain height with your hands and hit it hard on the chewing gum. We will find that chewing gum will not be smashed flat, but will break a hole in the coconut. Repeat this several times, and the coconut can be broken.

　　Why on earth does chewing gum have such magical power? In fact, the principle is — — Non-newtonian fluid principle. There is a gum-based component in chewing gum, which belongs to the shear thickening fluid in non-Newtonian fluid. The viscosity of this fluid will increase under the action of a large external force, and the greater the external force, the greater the viscosity.

　　When the coconut hits the chewing gum at high speed, the viscosity of the chewing gum increases rapidly, and at this time it behaves as hard as a solid, thus piercing the hard shell of the coconut. Once the external force is withdrawn, it will return to the nature of liquid. If the external force is small and slow, it will behave like an ordinary liquid with fluidity. It’s really a soft guy.

　　When this fluid thickens, its volume will expand slightly, so the shear thickening fluid is also called expansive fluid. Starch solution, wet sand on the beach and concrete slurry all belong to this kind of fluid.

　　The change of viscosity of expansive fluid is related to its internal structure. That is, when shear thickening occurs, a certain structure is formed inside the fluid.

　　Expansive fluid is usually a multiphase mixture, such as wet sand on the beach, which is a mixture of sand and water. When there is no external force or the external force is very small, the irregular sand grains are densely packed, and water can be evenly filled in the gaps between the sand grains to play the role of lubricant. When someone steps on the sand, the original tightly packed structure is destroyed, and the "dislocation" between the sand grains will increase the volume; At the same time, the water is forced to move around, and the flow is disordered, and the resistance will increase, and the flow of sand is more difficult because of the loss of lubricant. Therefore, the sand surface infiltrated by seawater on the beach is easier to walk than dry sand, because this characteristic of wet sand will make our feet less prone to sink.

　　Bingham fluid: sometimes like a solid, sometimes like a liquid.

　　— — Toothpaste, facial cleanser and hand cream belong to Bingham fluid.

　　Since there is non-Newtonian fluid, there must be Newtonian fluid. Fluids whose shear stress and shear rate conform to Newtonian fluid formula belong to Newtonian fluid. Water and air are Newtonian fluids, and their shear stress is directly proportional to the shear rate.

　　Any fluid whose shear force and shear rate do not conform to Newtonian fluid formula is called non-Newtonian fluid. Besides expansive fluid, non-Newtonian fluid also includes pseudoplastic fluid and Bingham fluid. All kinds of sauces, oils, polymer solutions, mud in the kitchen, and even blood and cell fluids in organisms are non-Newtonian fluids.

　　The shear stress and shear rate of Bingham fluid are also linear, but unlike Newtonian fluid, it has a yield stress, and it will flow only when the external force is greater than the yield stress.

　　The most typical Bingham fluid is toothpaste. When there is no external force, it looks like a solid. Only when we squeeze toothpaste hard, it will "flow" out of the tube, and when it is squeezed into the toothbrush, it can still maintain a certain shape without "falling down". If you don’t squeeze it, it won’t come out even if you turn the toothpaste tube upside down.

　　Similarly, we can infer that things like facial cleanser and hand cream are also Bingham fluids. The paint used in buildings also needs to be designed as Bingham fluid. We require that it can flow when mixing and painting, and at the same time, it will not flow down from the wall because of gravity after being painted on the wall, that is to say, the yield stress of the paint should be greater than its own gravity.

　　Like expansive fluid, Bingham fluid is a multiphase mixture. It is generally believed that the fillers in Bingham fluid form a three-dimensional network structure, which has certain strength and can resist low external forces; When the external force is large enough, the three-dimensional structure is destroyed and the filler will flow with the solvent.

　　Pseudoplastic fluid: bullying the weak and fearing the hard.

　　— — Blood, magma, yogurt, tomato sauce and shampoo are pseudoplastic fluids.

　　If expansive fluid is soft and hard, then pseudoplastic fluid is a bully. Pseudo-plastic fluid shows the opposite properties to dilatant fluid, and its viscosity remains constant at low shear rate, but decreases with the increase of shear rate. That is to say, the greater the external force applied to it, the smaller the viscosity it shows. So it is also called shear thinning fluid.

　　Many polymer liquids belong to this kind of fluid. The viscosity of a fluid can be understood as the friction between molecules in the fluid, and the greater the friction, the greater the viscosity. Solute in polymer liquid is a kind of molecule with large molecular mass and long structure. Without external force, they are usually in a curled state, and the molecules may entangle and collide with each other, resulting in high friction. When there is an external force, the curled molecules will spread along the direction of shear force, and the molecules will be arranged in parallel, so the friction between them will be reduced, and thus the viscosity will be reduced.

　　Blood, magma, yogurt, tomato sauce and shampoo all belong to pseudoplastic fluids. When we stir yogurt or tomato sauce slowly, we will find it more difficult, but when we stir it quickly, it will be easier. In fact, this is the reason above.

　　Pseudoplastic fluid has another interesting phenomenon — — Kay effect. When a beam of pseudoplastic fluid with high viscosity hits a solid surface, the solid surface will bounce the liquid beam back upward.

　　Observing the experimental phenomenon carefully, it is not difficult to find that a layer of fluid always accumulates below the rebounding water flow. Combined with the properties of pseudoplastic fluid, the whole process should be like this: the rapidly falling liquid jet impacts the viscous fluid pile below, and the viscosity of the fluid surface becomes smaller due to the impact force, forming a dimple-shaped pit after the impact. At the same time, the surface with reduced viscosity acts as a lubricant, and finally the falling liquid jet is bounced out.

　　(Cai Dongmin)

　　Beijing Science and Technology Daily, July 9th (Reporter Liu Yuanyuan correspondent Feng Yi) Can eating more fruits and vegetables really prevent diabetes? The latest scientific research gives the answer.

　　The reporter learned from West Lake University that Professor Zheng Jusheng from the School of Life Sciences of this school, together with more than 40 nutritionists in Europe, proved from the perspective of blood nutritional markers that eating more fruits and vegetables is conducive to preventing diabetes (this article refers to type 2 diabetes).

　　The study concluded that if you eat 66 grams of fruits and vegetables every day, the risk of diabetes will be reduced by 25%. This provides valuable suggestions and references for dietary guidance in the field of public health. The research results were published online in the British Medical Journal (BMJ) on July 9th, Beijing time.

　　"We have tracked and recorded more than 10,000 cases of diabetes in eight European countries, including Britain, France, Germany, Italy, Spain and Denmark, and compared more than 13,000 healthy people. From the perspective of nutritional markers, we found that eating more fruits and vegetables really plays a positive role in preventing diabetes." As the first author of the paper, Zheng Yusheng said.

　　In this study, the research team recorded seven kinds of nutrients in the blood of the experimental population, including vitamin C and six kinds of carotene. These seven blood indexes have been proved to be nutritional markers corresponding to the effective intake of vegetables and fruits. Generally speaking, the more fruits and vegetables are consumed, the higher the content of these seven indicators in the human body.

　　Through regular measurement and tracking, the research team found that the higher the nutritional markers in the body, the lower the risk of diabetes, which shows that eating more fruits and vegetables can effectively reduce the risk of diabetes. Statistics show that the seven nutritional markers have increased by a standardized unit — — The risk of diabetes will be reduced by 25% if you consume 66 grams of fruits and vegetables every day.

　　According to reports, more than 10,000 diabetic cases and 13,000 healthy control groups were screened from more than 400,000 people through nearly 10 years of follow-up, so there are long-term data to support the reliability and stability of the conclusion.

　　"Many teams have done similar research before. Some teams use questionnaires, which may have the subjective will of the experimenters, so there may be errors in the experimental results. The samples of other research teams may be only a few hundred people, and the tracking time is relatively short, so the statistical data is not representative. This study has a large sample of participants and a long experimental time, and it is of great significance in the field of public health to verify the results through a more scientific method. " Zheng Yusheng said.