Sailis: the net purchase of financing is 97.6802 million yuan, and the balance of financing is 6.938 billion yuan (04.

Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any mistakes or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not be responsible for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

Three questions directly hit the soul. Is N7 really that awesome?

  [car home Information] (|), a car that has been on the market for half a month but is still worth talking about. After all, before looking up to the ground, it is basically a collection of BYD’s top technology achievements at this stage.

  Its new technology, "Fast Charge with Two Guns", attracted the comments of friends and business executives: "Cool is cool, but …".

  Its assisted driving level is in line with the first echelon such as Wei Xiaoli Huawei, which makes Di Fen proud.

  Its cloud chariot -A was well received, and even the well-known roll king Zhang Chaoyang commented on it as "a roll to the end".

   To sum up, today, let’s not talk about rhetoric, but order dry goods, and look at the three core highlights of N7, which are also controversial points-Double gun fast charging, assisted driving and cloud chariot technology,Look at the magic market with 300,000-350,000 volume kings. Is Tengshi N7 playing well?

Home of the car

■ Fast charging of double guns is not a technical problem, but actually a "moral problem"?

  The media person @ 中中中中 commented on the double-gun fast charge: "This is a philosophical question whether a person can occupy two toilets at once with two bottoms. Very profound. ". I think it is very accurate, so I quoted it directly. The following is a simple popularization of this technology. Let’s see if this evaluation is correct.

  On the issue of fast charging of pure electric vehicles, major manufacturers have rolled up the high-voltage and high-rate battery solution of "800V+3/4C battery" in unison, and the representative models are G6 and G9 owned by Tucki, which together can achieve the maximum charging time of 5 minutes and battery life of 200 km (data of S4 overcharge of G9 4C models). It is officially claimed that the maximum charging power of 4C battery can reach 480kW, and 3C can also reach 280kW (S4 super-charged pile is required).

Home of the car

"Publicity map of G9"

  However, BYD just didn’t take the usual road, and put a "double-gun fast charging" technology on Tengshi N7. The "double-gun fast charging" is not a fast charging and a slow charging at the same time, but a fast charging port on the left and right and two fast charging ports at the same time. If you don’t know, you can look at the real shot of car home below.Tengshi N7 has charging ports on the left and right sides of the car body, and one side is a combination of 9-hole fast charging and 7-hole slow charging, just like ordinary new energy vehicles. On the other side is a separate 9-hole fast charge.

Tengshi Automobile Tengshi N7 2023 Long Endurance Max Edition

"One side of N7 has 9 holes for quick filling"

Tengshi Automobile Tengshi N7 2023 Long Endurance Max Edition

"One side of N7 has 9-hole fast filling port +7-hole slow filling port"

  In terms of data, the official claims to charge 300km for 15 minutes, with a maximum power of 230kW for two guns and 150kW for a single gun. Of course, this power also needs the support of the station. You should not fantasize about the power of 150kW on the pile with a calibration of 60kW in the State Grid.

Home of the car

  The technology of fast charging with two guns is not difficult to realize. The pure electric version of Tengshi D9 is equipped with this technology, but the maximum power that N7 can support has increased.Double-gun fast charging has long been applied in new energy buses, and it is reasonable for BYD to transfer its technology to passenger cars. Weilai’s wet nurse car has also used this technology. It can even plug three guns into a car to replenish electricity, which is very overbearing.

Home of the car

  The biggest problem of fast charging with two guns may be "morality". This charging mode requires one person to occupy two piles. As we all know, charging piles are scarce resources. Especially on the high-speed holidays, some grumpy brothers have to scold a few words when they look at the ideal or plug-in cars occupy one pile to charge. Excuse me, are the oil in your tank and the engine in the front cabin furnishings? Let them see you take advantage of the situation. You can’t fight, can you?

Home of the car

  Imagine this scene, because of the length of the charging cable, you may need to park your car between two charging parking spaces, accept the eyes of the car owners, and some good things will ask you a few words, which is simply stinging for me. In addition, there is a soul question-does ——App support double opening? This question is similar to whether a computer can log in to two WeChat, which deserves serious consideration. Of course, at present, some apps such as special calls support double opening, but some don’t. Therefore, it is recommended that you bring a lively friend when charging, which can not only help scan the code, but also charge the car owners with two guns.

  As for the fast charging power of two guns, the measured data of car home on D9 show that the maximum charging power on a 120kW charging pile is 101.8kW when the power is below 80%, and the power drops to 55kW when the power is above 85%. Measured on N7, when the battery charge is 39%, the power reaches 176.7kW. In addition, some users actually measured that N7 was charged from 20% to 80%, and it took 21 minutes for a single gun and 14 minutes for a double gun.

Home of the car

"Measured data of car home on D9"

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"Measured data of car home on N7"

  We emphasize that the charging speed and power are related to many factors, such as the situation of the station and the battery capacity. Generally, the highest power advertised by the manufacturer cannot be reached, and everyone’s test data is not necessarily the same. Tesla explained this problem clearly, so you can refer to it.   

  Home of the car

  To sum up, the advantages and disadvantages of "high-voltage fast charging" and "double-gun fast charging" are theoretically better than that of "double-gun fast charging", but it needs the support of exclusive charging piles and batteries, which is difficult to spread in a short time. For example, Tucki’s S4 is overcharged, and the P7 of the non-800V platform cannot reach that high power; Even the Tesla V3, which is paved more now, cannot be compared with ordinary charging stations in quantity. The fast charging with two guns can make better use of the resources of the station, and can improve the charging speed under the same conditions without modifying the station. In other words, if everyone is in the same State Grid station, the charging speed of two guns together is better than Xiaopeng G9. After all, 800V has nothing to play in this scene.

  As for some comments on the internet, it is actually a question of "ass decides head", so you can refer to it selectively. For example, Zhao Changjiang of Tengshi once spoke out, "Charging 800V has been fooled by some enterprises in the industry." He said that BYD can achieve a charging peak of more than 700V in 2018, but double-gun fast charging can double the charging efficiency even on a 240V ordinary public charging pile.

Home of the car

  He Xiaopeng and Li Xiang, who are fast charging the Party, are naturally fans of 800V, and their attitude is shown by the over-charging stations and overwhelming publicity.

   Shen Fei, a seemingly neutral Weilai executive who mainly changes electricity, commented that the double-gun fast charging is "in practice, it is not as convenient as expected" based on the car experience of his own wet nurse car.Being cool is cool, but there are not many occasions that can make you cool.”。 At the same time, he also believes that the charging power is not a problem, and the voltage is not a problem. The key is "whether users have demand or not, and whether enterprises are willing to invest huge sums of money to build super-filled piles".

  In other words, Tucki and Ideality chose to build their own overcharge station, and Weilai chose to build and replace the power station. BYD didn’t have these ideas, but also hoped that your recharge would be more comfortable and smooth, so it arranged a double-gun quick charge. Everyone is trying their best to serve the owners and help the rapid development of new energy vehicles.

  At this point, the discussion on "double gun fast charging" has come to an end. Do you think this technology is easy to use? How does it compare with 800V? Welcome to discuss in the comments section.      

■ city/high-speed NOA has to wait for OTA?

  Let’s talk about assisted driving. Now, the new car-making force headed by Wei Xiaoli is crazy with rhythm, that is, about 300,000 electric vehicles must be driven with advanced assisted driving, otherwise it will not be luxurious enough, not smart enough, and it still seems to be behind the times. At present, it has been rolled into the city NOA. And BYD, in these years, has been lacking in this respect.

  Tengshi N7 "Tengshi Pilot" can be described as making Difen proud.This fusion scheme of laser/millimeter wave/ultrasonic radar+camera+high-precision map can provide high-speed NOA, urban NOA, AVP parking service and full-scene NOA software, which is in line with the current level of head enterprises in theory.

Home of the car

   However, Tengshi N7 can’t realize high-speed NOA at present, and it is expected to be realized in Q4., including the ability of point-to-point automatic driving at high speed and handling sudden traffic jams. By March next year, it can realize the functions of avoiding high-speed obstacle cars, driving on ramps with large curvature and parking across floors.NOA driving support in 20 cities is expected to be realized next year.

   At present, N7 only has high-speed ACC, lane change with lights, multi-scene automatic parking and so on.. Therefore, if you want to use NOA immediately and experience the happiness of intelligent driving, we suggest choosing Tucki or Aouita. Now they can let you enjoy NOA.

  As for the actual experience of Tengshi N7 assisted driving, please watch the measured video of car home. To sum up briefly, the basic function is great, and I look forward to higher-level functions!

More exciting videos are all on the car home video platform.

   Tengshi Pilot is divided into standard and high-order, which is also very common. Basically, the number of chips and sensors is different. The standard version is equipped with 5 cameras, 5 millimeter waves /12 ultrasonic radars. The chip comes from the horizon, and its functions are the ACC mentioned above. Now people generally call them "L2". The high-end version needs to spend 23,000 yuan (limited time discount) to choose and install, and gave a NVIDIA Orion-X with a computing power of 254TOPS. This chip is also an old friend of everyone and is familiar with it; As well as a camera and two laser radars, the functions include high-speed NOA, urban NOA, HPA memory parking, AVP parking service and so on.According to Zhao Changjiang, 20% of the scheduled car owners chose this set of advanced assisted driving.

Home of the car

  Regarding this set of assisted driving, because it has not yet landed, everyone is concerned about some theoretical issues, such as the low-priced double horizon journey 3, with a computing power of 10TOPS. At this time, someone jumped out and said, why don’t more than 300,000 cars even give a journey 5? You see, the low match of people’s ideal L7 is Journey 5! Finally, 128TOPS! However, Double Journey 3 has also been put into use in many models, such as Nezha S and Deep Blue SL03. It is no problem to realize the basic functions, and it can be used in other places with some cost savings.

  There is another melon. The N7 is a very rare vehicle that uses a single NVIDIA Orin-X to realize a series of high-order driving assistance functions (we have reason to suspect that dual Orin-X will be expected). At present, manufacturers that can realize NOA in cities, except for Huawei’s Wenjie and Aouita, all adopt the scheme of two Orin-X, and Weilai ES6 even rolled out four Orin-X, which is not low in cost estimation … So the N7 is in. However, in view of the fact that canoe Zhixing has been able to make a city NOA (no mass production) on a journey 5(128TOPS), I think an Orion-X (254 TOPS) is not impossible. The partner chosen by BYD is Momenta, a supplier who has worked with Zhiji and has rich experience.

Home of the car

   At the launch conference of Tengshi N7, BYD also released the "Eye of God" high-order intelligent driving system, which has several innovations, such as the integration of the vehicle’s perception and execution mechanism with software, and a set of hardware, that is, the vehicle-mounted computing platform and the self-developed software vehicle control system BOS.

  The on-board computing platform is not just the NVIDIA chip, it contains hardware and software. We can watch the video released by BYD. The on-board computing platform is a bit like a circuit board welded by engineering students, which contains hardware and software, and the hardware integrates multiple CPUs and GPUs. There are more layers of software, and BOS is one of them.

More exciting videos are all on the car home video platform.

   Having said so much above, I want to emphasize BYD’s self-research ability. At present, automobile manufacturers have different degrees of participation in the self-research of in-vehicle computing platforms. For example, Tesla can develop its own operating system, functional software and even chips. Tucki has realized self-research of various functions, and some manufacturers choose to package suppliers directly. At present, a trend is that as a vehicle manufacturer, it is an ideal path to start self-research from the development of application layer software, then go deep into the self-research of system software architecture, and then develop its own special chip like Tesla to realize self-research of software and hardware. BYD has achieved self-research of operating system, which is still relatively excellent.

Home of the car

   Speaking of a thousand words and ten thousand words, the assisted driving thing is still worth seeing in the actual measurement. We also hope that Tengshi will quickly push the advanced driving assistance and prove its strength with the measured data.    

■ Can Yunqi -A compare with the magic carpet of Mercedes-Benz?

   If you are a qualified "Difen", you are certainly no stranger to Yunxiao. In April this year, the cloud system was released.It includes four sets of body control systems with different orientations (Yunqi -C, Yunqi -A, Yunqi -P and Yunqi -X).

  Here we focus on Tengshi N7′ s first ride.Yunnian -A, this is an intelligent air body control system.It is Yunnian -C (Variable Damping Shock Absorber) with air spring, which can change the suspension height, spring stiffness, shock absorber damping and active adjustment of seat wing. We know that the subsequent Yunqi -A supports multi-cavity air springs, and can be monitored by OTA camera and lidar, which is similar to the active sensing function of Mercedes-Benz "magic carpet".

Home of the car

  In recent years, domestic new energy vehicle companies have been involved in a crazy way, and more than 300,000 vehicles can also enjoy the beauty of air suspension, such as Krypton 001 (Weiback single cavity air suspension), Tucki G9 (Weiback double cavity air suspension) and Zhiji LS7 (mainland single cavity air suspension); Coupled with the efforts of domestic products Kong Hui (ideal supply) and Baolong (supply Tengshi N7), air suspension is almost "flying into the homes of ordinary people", and people are increasingly fond of discussing air suspension.

  Not long ago, there was a great controversy about whether the ideal L9 suspension could be called "magic carpet". The reason is that some people think that the ideal L9 system can’t scan the road conditions in advance and actively adjust, but passively adjust, which is simply touching the porcelain magic carpet. Some people think that no one has set a standard to say what a magic carpet is. Why can’t an ideal say that it is a magic carpet?Let’s talk here. Do you think N7 can compare with Mercedes-Benz’s "magic carpet" after OTA camera and lidar detection?

Home of the car

"The ideal" magic carpet "hangs in the air"

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"Magic carpet technology of Mercedes-Benz"

  In addition, the single/double-cavity air spring is also the focus of discussion. For example, Tucki G9 uses the double-cavity air suspension from an old foreign supplier, which gives almost the same price at once, but the ideal and momentum of using the domestic single-cavity spring N7 is shocked. Of course, from the known information, the ideal and soaring double-cavity suspension and sensing technology are working overtime.

  The ideal engineer said well in an interview with the media, "Under the same price range, if you don’t short the spring, the product will not be competitive;" Today, when you use a single-cavity air spring, you see that others use a double cavity. Everyone doesn’t care what the double cavity and the single cavity bring to the car. Even if they are equivalent, they will feel that the double cavity has one more cavity than others, and the performance is good. It is rolled up. " In fact, we consumers should focus on the actual experience rather than focusing on single cavity or double cavity, magic carpet or CDC. The following is the driving experience video of Tengshi N7, which you can refer to or test drive yourself.

More exciting videos are all on the car home video platform.

■ A small egg-6 nm chip

   Tengshi N7 conference site, there is also a fun little egg-car chip. This chip is special in the 6nm process. We know that the Qualcomm Snapdragon 8155 used by high-end players at present is 7nm, while the Qualcomm Snapdragon 8295, the next-generation product used for integration, is 5nm. So what is this magical "6nm" process chip?

Home of the car

  At that time, everyone generally speculated that it was a domestic chip, but later, Zhao Changjiang said in an interview with the media that it was actually a customized Qualcomm chip, which focused on the whole ecology and was suspected to be pluggable, that is, it was very convenient to replace it with a stronger chip later.

  Tengshi N7 has six screens, which can be driven by this chip. Compared with 8155, its data also has obvious advantages. At present, some car winder manufacturers, such as Ideal, use double 8155. However, for BYD, a conservative car company, Tengshi D9 still uses Qualcomm 7325 when people are crazy about Qualcomm 8155. Such a customized chip can also show sincerity. As for the specific performance and characteristics of the chip, we expect Tengshi to be revealed slowly.

■ Edit comments

  Tengshi N7 is a car worthy of a special book in terms of significance, products, technology and market. This paper only focuses on its three product points, without much analysis on its significance to BYD and Tengshi, and the future after entering the highly competitive Red Sea market. We also welcome more friends who are interested in this car to actively participate in the discussion in the comment area. (Text/car home Xing Yueyang)

Test-drive the Great Wall Gun Vehicle/Commercial Diesel 8AT, life and family can be satisfied.

As a well-deserved leader in the domestic leather industry, Great Wall pickup truck has ranked first in the sales volume of the same industry for 22 consecutive years. Its products not only have good sales results in China, but also are loved by consumers in overseas markets. Today, the cumulative global sales volume of Great Wall pickup truck has exceeded 1.8 million units, and its influence is self-evident. With the upgrading of Fengjun series, and the great wall gun, commercial and off-road pickup trucks, the great wall pickup truck is moving towards becoming the top three pickup truck brands in the world alongside Ford and Toyota.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 1

On September 12th, the highly anticipated diesel 8AT for the Great Wall Gun passenger/commercial pickup truck was officially launched, completing the final puzzle of the Great Wall Gun Fuel Edition series. Since then, the Great Wall pickup truck will form a more powerful and complete product pedigree, which will continue to lead the pickup truck industry in China to a new high. So, what is the product strength of diesel 8AT for the Great Wall Gun/commercial pickup truck? Let’s take a look at its actual performance.

 

The exterior interior is the same as the gasoline version.

This time, we test-drive two cars, namely, the pickup truck diesel 8AT and the commercial pickup truck diesel 8AT, which have just been listed. In terms of styling interior, the new car has not changed compared with the current models on sale. The biggest change is that it has been equipped with a 2.0T diesel +8AT gearbox power combination. Therefore, this test drive only briefly reviews the appearance and interior design of the Great Wall Gun, focusing on the power system and driving experience.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 1

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 3

In terms of configuration, there is not much difference between the Great Wall gun pickup truck and the commercial pickup truck. It has many high-end configurations such as 9-inch central control large screen, Bosch version 9.3 ESP, keyless entry/one-button start, tire pressure monitoring, reversing image, and the only boarding ladder at the same level, which ranks among the top in the domestic pickup truck industry. However, the commercial gun has reduced the configuration such as front radar, 360 panoramic image, L2 autopilot system and LCD instrument panel, further reducing the cost of the whole vehicle and making it more in line with the needs of commercial users.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 4

In addition, the changeable rear seat form of the Great Wall Gun is also the characteristic that the cockpit is different from the previous pickup truck products. In the previous pickup truck models, the second row of the backrest or cushion can only be lifted up or down as a whole, which has great problems in the coordination of space utilization. However, the backrest and cushion of the second row of the Great Wall Gun can be lowered or lifted up according to the ratio of 4:6 and can be directly fixed, making the use of the rear space more convenient.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 5

In a word, the exterior design and interior configuration of Great Wall Gun are quite excellent, which is not much different from middle and high-grade luxury. It has upgraded the overall product strength of domestic pickup trucks to a higher level, which is very suitable for the passenger demand of pickup trucks emerging in the domestic market, and can well meet the daily car demand of passengers, elite business people and private owners, taking into account the passenger business experience.

Diesel 8AT is stronger than gasoline.

The Great Wall gun passenger/commercial pickup truck diesel 8AT we test-drive is equipped with the same power system. The engine is a 2.0T diesel turbocharged engine of GW4D20M, with a maximum power of 120kW and a peak torque of 400 N m. The transmission system is matched with ZF 8AT manual transmission, and equipped with a four-wheel drive system with rear axle Eton electronically controlled differential lock. The overall hardware configuration is very attractive. The power system of the diesel version of Great Wall Gun is among the best in domestic pickup trucks, and it has the largest torque among domestic pickup trucks at present.mass productionDiesel pickup truck is also the first power system to push the torque of domestic pickup truck to 400N·m level.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 6

This test drive mainly paves the road for the city, which is in line with the positioning of the Great Wall Gun Ride/Commercial Pickup, that is, the riding property is added on the basis of the utility demand of the tool car, so as to meet the high-value loading demand of the city merchants, such as wine, flowers, furniture, etc., and the household demand of the city residents, such as traveling and walking, etc., and show the dual-purpose characteristics of business and riding.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 7

First of all, the driving experience of the diesel 8AT version of the Great Wall Gun passenger/commercial pickup truck is more exciting than that of the gasoline version. The low-torque property of the diesel engine and the adjustment of ZF 8AT gearbox make the Great Wall Gun behave more calmly than the gasoline version in the starting, acceleration and low-torque stages, with the power being stepped on, the output form is quite linear and soft, and there is not too much sense of suddenness and frustration. The adjustment of accelerator pedal and brake pedal is quite different from that of pickup trucks in the past, and the whole process is linear and efficient. With the continuous improvement and progress of Great Wall Gun models, the strength of accelerator pedal and brake and the sense of travel feedback are more biased towards passenger cars, and the light pedal and power output setback in the first test drive have been effectively improved, which can bring a good first impression to drivers.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 8

The adjustment of the steering wheel strength of the new car is also in line with the positioning of the vehicle. The pickup truck for the Great Wall Gun is equipped with electric power steering as standard, and the steering feel is relatively light, but it does not lose the composure of a big car. The commercial pickup truck of the Great Wall Gun adopts the traditional hydraulic power steering. For the commercial version positioned for industrial and commercial use, this can effectively reduce the cost, at the same time, it can also increase the sense of control over the steering wheel and improve the stability of the vehicle during heavy transportation.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 2

thatSecond, it must be said that with the growth of the Great Wall gun model, the Great Wall pickup truck has become more and more skilled in the configuration adjustment of this ZF 8AT gearbox. In the case of daily urban road driving, the gearbox upshifts actively, and it can be upgraded to the eighth gear at about 80km/h, and the speed is always maintained in the maximum torque output range of 1500-2500 rpm during this process, which can ensure the continuity of power. In the process of speeding up overtaking, this gearbox can also respond appropriately, and realize the power explosion by continuously downshifting. Although the downshifting process is still not as agile as that of a passenger car, it is quite excellent for a pickup truck.Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 9

And as the first domestic pickup truck product to adopt 8AT gearbox, the combination of Great Wall Gun 2.0T+8AT not only brought changes in power output mode to consumers, but also opened the prelude for domestic pickup trucks to approach passenger cars. Since then, various domestic pickup truck products exposed have taken 8AT gearbox as the main selling point, highlighting the position of the pioneer and leader of Great Wall Gun in the industry, and promoting the ride and internationalization of domestic pickup trucks.Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 10

Furthermore, the four-wheel drive system of the Great Wall Gun is also a commendable highlight. As we all know, the Great Wall Gun uses the TOD four-wheel drive of Borg Warner, that is, the torque on demand four-wheel drive. Many people think that this TOD four-wheel drive is timely and cannot provide the hard-core attributes of part-time 4wd, and is not suitable for heavy off-road and bad road scenes. In fact, this kind of cognition is biased and preconceived. part-time 4wd does have certain structural advantages, but the TOD four-wheel drive is not so unbearable, otherwise the Raptor, herdsman and Tyrannosaurus Ram 1500 will not adopt it.Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 11

Accord to that practical application, the intelligent four-wheel drive system is a special four-wheel drive mode between timely four-wheel drive and part-time 4wd. TOD system is usually driven by rear wheels, but when the road conditions change, the corresponding mode can be selected as needed to transmit torque to the front wheels to provide sufficient grip. TOD is faster and more accurate than manual part-time 4wd, and more cost-effective than full-time four-wheel drive system. At the same time, intelligent four-wheel drive is also the development direction of the automobile industry in the future. We recognize the classics of part-time 4wd system, but we also need to recognize the changes brought by the TOD four-wheel drive of Borg Warner.Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 12

Compared with timely four-wheel drive, TOD four-wheel drive provides 4L and 4H modes, which can realize driving in complex road conditions. Take the Great Wall Gun as an example. The pickup truck for the Great Wall Gun and the commercial pickup truck have four modes: 4L, Sport, Economy and Standard. The off-road pickup truck of the Great Wall Gun has three additional driving modes: snow, mud and sand. Although there is no clear 4H mode, six special driving modes except 4L can provide 4H equivalent effect and full-time 4WD effect through comprehensive regulation of engine, gearbox and 4WD system, not just adjusting the throttle response. Moreover, it is more subdivided according to the specific road conditions, which is not as fixed as the 4H in part-time 4wd. It is more effective than the four-wheel drive intervention in time, which can be said to be very simple and convenient, and is suitable for novice drivers and wider users.Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 13

The hydraulic locking of multi-disc clutch is the same. The characteristic of Ford Raptor and Ram 1500 Tyrannosaurus Rex is that there is a traditional 4H mode for everyone to choose from. Therefore, the TOD four-wheel drive of Bogwarner is relatively reliable as a whole, and it is not necessary to worry too much about the overheating problem that the majority of riders are worried about. Its durability is trustworthy. Of course, if you take the Great Wall Gun pickup truck and commercial pickup truck to cross-country, you really need to be cautious, because compared with the Great Wall Gun off-road pickup truck, the main scenes of passenger and commercial models are still urban sections and poor.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 14

In addition, the quietness of the GW4D20M diesel engine carried by the Great Wall Gun is also quite commendable. The sound insulation performance of the Great Wall Gun diesel 8AT model is quite excellent, and the engine noise control is in place. It is difficult to intuitively feel that this is a diesel vehicle when sitting in the car. This has been reflected in the previous test drive of the Great Wall Gun commercial pickup diesel 6MT model, and it will only be felt that it is a diesel vehicle when it is occasionally accelerated at medium and low speeds and parked.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family Can Be Satisfied-Figure 16

Finally, the diesel version launched this time also adopts the suspension system of the models currently on sale. The pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear multi-link integral bridge-type dependent suspension, and the commercial pickup truck of the Great Wall Gun is a structure of front double wishbone independent suspension+rear leaf spring. Multi-link rear suspension can make it have better performance in comfort, which is also a major feature of the pickup truck for the Great Wall Gun, while the leaf spring rear suspension conforms to the positioning and use of the commercial pickup truck for the Great Wall Gun. There is not much difference between them in specific driving experience, but the biggest difference lies in the different degree of bumps.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 17

And on the new car listed this time, we can see that the Great Wall pickup truck has reinforced the trailer hook of the Great Wall Gun, and the reinforcement scheme can be said to be quite reliable. We have also made corresponding explanations and reports before. The Great Wall pickup truck also stuck a trailer hook usage specification on the driver’s side, which can help the owner to better use the trailer hook for rescue, which is very intimate.

Test-drive the Great Wall Gun Passenger/Commercial Diesel 8AT Life and Family can be satisfied-Figure 18

Write it at the end

The Great Wall pickup truck has always been original, putting quality first, and the propaganda slogan is "Let the pickup truck become popular", and the real basis for opening the pickup truck in spring is a product with good product strength and strong reliability. The Great Wall Gun is indeed superior to the same level products in terms of configuration, interior, appearance design and power. It is in the leading position in terms of high-grade sense and scientific sense, but it can be called a good car. Compared with Ford Raptor and Toyota Hyrax, the Great Wall Gun passenger/commercial pickup truck diesel 8AT model has been launched, and the Great Wall pickup truck product line has been improved and enhanced. In the future, the Great Wall pickup truck will try to subvert the international market structure with greater strength and become a veritable one.

Won the first place in quality, and the reliability of M5 in the industry market was double certified.

 In recent years, China’s new energy vehicle industry has developed at a high speed, and many new energy vehicles launched in the market have also been closely watched by consumers. When it comes to new energy vehicles, battery safety is definitely the most concerned factor for users. Among them, M5, a subsidiary of AITO, has conquered many consumers with its good battery safety strength, which has been fully affirmed by the market once it is listed. So, how safe is this car? Let’s explore it together!

HUAWEI ADS 2.0 provides a better travel experience.

With the gradual enrichment of the functions of advanced assisted driving system, adaptive cruise, lane departure warning, lane keeping and other advanced assisted driving functions are also carried on more and more vehicles, and the M5 Intelligent Driving Edition is no exception. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system and has 27 sensing hardware, including 1 overhead laser radar, 3 millimeter-wave radars, 11 lateral and backward vision sensing high-definition camera sets and 12 ultrasonic radars, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, making travel safer, easier and more enjoyable. Moreover, in the AEB night limit test in car home before, the version of Wujie M5 Zhijia realized accurate identification and braking at a high speed of 80km/h in the side rollover scene, which perfectly avoided collision and was far ahead of the opponent.

Even in the face of complex scenes such as night, rain, snow, fog and dimly lit tunnels, the laser+millimeter wave radar equipped with the M5 version of Zhijie can easily identify moving and static targets. The longest detection distance reaches about 200m, and the maximum horizontal detection angle reaches 120. Simply put, the rapid intervention reaction can be recognized within 200 m, so that the car can see and understand, stop and drive better. In this way, whether you encounter pedestrians crossing the road, children entering the street from parked cars, or cyclists jumping out from the guardrail, with the blessing of such an active safety system, the M5 intelligent driving version can easily avoid it and prevent accidents.

"Five-star" safety battery, forming a different safety fortress

The reliability and safety of batteries have always been the focus of consumers of new energy products, and the M5 has obvious advantages in this respect. The battery of Wenjie M5 is the first in the industry to implement the technical standard for covering the positive and negative electrodes of the battery, and the covering performance of the battery core is fully inspected, thus ensuring the safety performance of the battery to the greatest extent.

On this basis, relying on the design requirements and acceptance standards of Huawei Intelligent Vehicle Selection which are higher than the industry standards, Wujie M5 adopts a five-fold protection structure design in the battery pack of the whole vehicle, which can effectively resist the impact energy of obstacles when the vehicle collides with the bottom, so as to protect the internal battery cells from deformation to the greatest extent, and the single battery cells will not catch fire when deformed. In case of single battery failure, the whole vehicle will be cut off, the liquid cooling will be active, the exhaust valve will be opened and the subsequent spread will be prevented, and an open flame will never be seen. In the research and development stage, the battery pack will undergo 150+ rigorous tests, covering many usage scenarios such as safety, life and storage. Among them, 25 rigorous safety and reliability tests and 10 safety and reliability tests have far exceeded the national standard requirements. There is no need to worry about battery safety in daily high-pressure car washing, speeding bumps, and rubbing accidents.

In addition to these passive safety, the M5 Smart Drive Edition is also equipped with cloud battery health management. So, what is a cloud battery management system? Generally speaking, this system can realize intelligent monitoring and management remotely in the cloud. With it, which battery of the car has a problem and which battery is abnormally powered off, it will give an early warning reminder in advance, and it will not wait until the battery failure alarm of the whole vehicle suddenly falls on the road, causing an accident, which is extremely intimate.

Recently, China Automobile Quality Network published the "Quality Ranking of New Energy Medium-sized SUV in 2023" list, and the M5 won the first place in the list, and its reliability was once again certified by the authority at the industry level. Jinbei Silver Cup is not as good as users’ reputation, and its strong security strength has been quickly recognized by the market and the public, which is also embodied in the sales volume. According to the official data, in 2023, the M5 has achieved a cumulative sales volume of 120,000+,which is very popular among consumers.

In order to enable consumers to drive their cars as soon as possible, the M5 series has been decided recently. It can be picked up in less than two weeks without going through a long waiting period, and a new car can be driven before the Spring Festival to get an intelligent and reliable travel experience. If you want to buy a safe and reliable new energy vehicle, the M5 series will be a good choice!

Can Aouita from Huawei enter the channel of Yu Chengdong?

Wen | Lu Jiu Business Review

There are more and more new energy vehicles with Huawei as their selling point, from the polar fox to the world and then to Aouita. 

Lu Jiu Business Review learned that Aouita will start a test drive in the near future. In early September, its mass production vehicles will arrive one after another, and a centralized test drive meeting will be held in Beijing. At present, the shops in Aouita are still displaying non-mass production engineering vehicles.

Aouita’s official entry into the market will mark the emergence of another car company that has deeply branded Huawei.

However, the biggest question now is: Can Aouita enter Huawei’s sales network and enjoy the same treatment as the media? After all, Aouita now has too few stores of its own, only 11.

According to national business daily, Tan Benhong, CEO of Aouita, said in an interview, "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. When the scale of our channels has not been fully reached, (Huawei) will help us, but it is not a substitute."

However, everyone who knows Huawei knows that Huawei’s terminal belongs to Yu Chengdong’s sphere of influence, while Aouita’s cooperation is Xu Zhijun on the platform.

How much weight does Aouita have in Huawei?

Since its birth, Aouita has always brought its own aura and attracted much attention. 

According to public information, Aouita was jointly built by Changan, Huawei and Contemporary Amperex Technology Co., Limited. Changan led the vehicle design and development, Huawei was responsible for intelligent electric technology, while Contemporary Amperex Technology Co., Limited was responsible for providing batteries. The three companies jointly built a CHN platform to empower Aouita.

However, it is strange that there is no Huawei among the shareholders of Aouita Company.

According to Aiqicha’s data, Aouita Science and Technology (Chongqing) Co., Ltd. is backed by eight companies, including Contemporary Amperex Technology Co., Limited, Chongqing Changan and Shanghai Weilai. The capital contribution of Contemporary Amperex Technology Co., Limited is RMB 280 million, Chongqing Changan is RMB 275 million and Weilai is RMB 13.3 million.

I didn’t see the shadow of Huawei, that is to say, in Aouita’s case, Huawei only gave technology and didn’t pay.

There is a big difference between Aouita’s external release and the press. Whether it is the strategic signing conference of Contemporary Amperex Technology Co., Limited, Huawei and Changan Automobile, or the Chongqing Auto Show on June 25th, the specifications attended are quite high. In addition to Tan Benhong, Chairman of Aouita, Zhu Huarong, Chairman of Changan Automobile, Xu Zhijun, Chairman of Huawei, and Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited often come out of the platform.

In addition, Aouita’s product launch can also show another clue.

At the Aouita 11 product launch conference on August 8th, Tan Benhong, the chairman, came out to introduce Aouita 11, and three bosses stood on the platform by video.

In contrast, the press conferences of M5 and M7 were introduced by Huawei’s Yu Chengdong as the leading actor, and Selis’s presence was not high.

On June 25th, when Aouita signed a comprehensive strategic cooperation agreement with Huawei, Chi Linchun, president of BU Marketing and Sales Service Department of Huawei’s smart car solution, said that Aouita was the heavyweight model of Huawei’s full-stack smart car solution.

According to Lu Jiu’s business review, before and after the product launch on August 8th, Wang Jun, chief operating officer of Huawei BU and president of intelligent driving solution product line, also visited Chongqing Times Tianjie Experience Center in Aouita and introduced Aouita 11.

In terms of leadership specifications, Xu Zhijun, the rotating chairman of Huawei, endorsed the platform, and the relevant person in charge of Che BU also came forward to promote it vigorously; In the depth of cooperation, Aouita and Huawei have cooperated heavily in the whole stack, and Aouita also has the trademark authorization of Huawei HI, but whether Aouita can enter the Huawei channel has not been confirmed.

Previously, the media reported one after another that the two sides were actively implementing the preparations for entering their store channels. On August 30, national business daily reported that Tan Benhong said: "We are talking about the way of channel cooperation with Huawei, but not on behalf of sales. It is when the number and scale of our channels have not been fully reached, (Huawei) will help us, but it is not a substitute."

Lu Jiu’s business review found that the so-called two sides are actively implementing the store channel, which was unilaterally announced by Aouita, and Huawei has never spoken to the outside world.

Intriguingly, we haven’t seen the shadow of Yu Chengdong in the cooperation activities between Huawei and Aouita.

On important occasions such as cooperation signing and press conference in Aouita, Xu Zhijun, rotating chairman of Huawei, and heads of various departments of Auto BU attended, but Yu Chengdong, CEO of Huawei BG, CEO of smart car solution BU and director of IRB of smart terminal and smart car parts, never showed up.

Lu Jiu’s business review noted that there was a similar situation in the cooperation with BAIC. Huawei cooperated with BAIC very early, and signed a contract in 2017, and then signed three contracts. Huawei was mainly attended by Xu Zhijun and Wang Jun, and Yu Chengdong never showed up. Yu Chengdong didn’t appear until the release of Alpha S, the polar fox. Yu Chengdong attended the cooperation between Huawei and the international community.

Therefore, do Aouita and Wen Jie belong to different spheres of influence within Huawei?

"China content" is high, but it can’t enter the Huawei channel?

Huawei’s channels have always made car companies drool.

On the evening of September 1st, according to Sellers’ production and sales express, the sales of Jiejie automobile, which cooperated with Huawei, exceeded 10,000 in August.

Asking for big sales is inseparable from Huawei’s channel empowerment.

According to public data, as of August 25, there were 781 sales centers in 190 cities, including 163 user centers and 618 Huawei sales stores.

Huawei also regards its own channels as an important part of empowering automobile brands. According to the data learned by Lujiu Business Review in Huawei in July, Huawei has 12 flagship stores, 116 smart life houses, 5,000 authorized experience stores and more than 60,000 retail positions. Importantly, these stores are all in shopping centers, which are highly matched with the demand of new energy automobile stores.

Whether it can enter Huawei’s sales channels or not, for a long time, there has been no exact news from Aouita, and the caliber of store sales is different.

The salesperson of a Huawei store in Beijing believes that it is impossible for Aouita to sell through Huawei’s channels. "People are an independent brand, and Huawei is the model of HUEWEI Inside. Huawei is only its supplier, so it is impossible to sell through Huawei’s channels."

Aouita’s Suzhou sales staff also said that it is impossible for Aouita to sell in Huawei stores for the same reason as Huawei stores. "Because Aouita is a brand new brand, it will still sell itself."

"Our major shareholders are Changan and Contemporary Amperex Technology Co., Limited, and Huawei is not a major shareholder. Why do you sell it in his store?" The person in charge of Aouita’s Beijing sales store said.

"Huawei actually doesn’t have a few good shops. Many people want to buy Huawei mobile phones. They will search Huawei’s stores in the shopping malls and go directly. Huawei stores don’t have to find the location of big passengers. But the car is different. The new brand still needs a big passenger flow position to attract customers to see the car. " The person in charge of Aouita Suzhou Store said.

Although it is indicated that the channel will not borrow Huawei, the sales in Aouita emphasize the relationship with Huawei and their own "Chinese content".

"We use a complete set of HUAWEI Inside solutions, including car systems, assisted driving, laser radar, as well as Huawei’s motors and Huawei’s drive system. Now there is no second company in the industry that has such a deep cooperation with Huawei." The sales person in charge of the Beijing store said. He believes that the cooperation between Huawei and the international community is not as deep as that of Aouita.

In order to strengthen the content of Chinese, the Suzhou store manager particularly emphasized the hierarchical relationship between Yu Chengdong (pushing the question circle) and Xu Zhijun (platform Aouita). "Huawei’s boss platform is only Aouita. After our conference, many people asked why there was no Yu Chengdong, but later found out that Yu Chengdong’s level was actually lower than Xu Zhijun."

Behind Aouita and Wen Jie

In a phone minutes of Huawei’s in-depth interpretation of intelligent driving, Huawei introduced that there are three modes of cooperation: Tier1 (traditional parts supplier mode, supplying intelligent parts for car companies), HI mode (Huawei Inside mode) and intelligent selection mode.

Among them, Huawei’s intelligent selection mode is the fastest, because almost the layout of the whole vehicle is coordinated by Huawei, and the gross profit contributed by the intelligent selection mode is relatively high. In contrast, "HI mode will have less gross profit, because the cost of HI mode itself is high, but the pricing cannot be particularly high."

According to the data, the current cooperation between BAIC and Huawei is HI mode, and may consider participating in the intelligent selection mode in the future. Moreover, there are many car factories that cooperate with Huawei in HI mode, including GAC and Audi.

According to this summary, HI mode is the main mode of ADS (Huawei Autopilot). But HI is not the most prominent module for intelligent selection. Therefore, from the perspective of the entire car BU, Huawei currently attaches the most importance to smart selection, while ADS attaches the most importance to HI.

Based on these paragraphs, we can see that the gross profit of HI mode is low, and Huawei pays more attention to smart selection, which may be the reason why Aouita has made slow progress in entering Huawei’s channel.

Moreover, the autopilot data of the model will be open to Huawei, but in HI mode, the cooperative manufacturers will carry the corresponding data in their own data closed loop and will not share it with Huawei.

In the cooperation mode, the intelligent selection mode is far from the HI mode.

Lu Jiu’s business review learned that Huawei Automotive Intelligent Selection and HI belonged to different departments at the earliest.

In May 2019, Huawei’s Smart Car Business Unit (IAS BU) was formally established. This department was originally affiliated to the ICT Management Committee, with Wang Jun as its president and Xu Zhijun as its top leader. On September 2, 2021, Huawei was re-appointed, and Yu Chengdong became the CEO of Huawei’s smart car solution BU.

Prior to this, Huawei’s smart cockpit business belonged to IAS BU, HiCar, vehicle-mounted 5G communication and other businesses, belonging to the consumer business group and under the control of Yu Chengdong. Huawei combined these two businesses into one, and both of them were placed under Yu Chengdong. According to the analysis of people familiar with the situation, the main purpose of this move is to improve the implementation and operational efficiency within the group.

The source said that the earliest signing subjects of Huawei’s cooperation with BAIC and Aouita were Huawei Technologies Co., Ltd.; And the cooperation with Xiaokang Sailis, the signing subject is Huawei Terminal Co., Ltd.. Behind this are two companies.

Huawei Technologies Co., Ltd., which provides software and hardware solutions, has a great weight in HI mode, and is the business that Xu Zhijun was in charge of before; The Huawei terminal resource Hicar Huawei Intelligent Selection is led by Yu Chengdong and belongs to the consumer BG. Although it is now under the control of Yu Chengdong, there is inevitably a difference in the relationship between "biological and adoption".

Whether Huawei’s full-stack car solutions can be sold in Huawei’s terminal channels depends on Yu Chengdong.

Huawei has a rotating chairman system. During the rotating period, the rotating chairman is the top leader of the company. Each rotating chairman has a term of six months, so it is difficult to have a lasting influence on the following departments. Therefore, whether the channel sells Aouita or not depends on Yu Chengdong.

About cars, Xu Zhijun and Yu Chengdong have different ideas, which are on the table and have been reported by the media. Yu Chengdong wants to build a car, but Xu Zhijun doesn’t want to build a car.

It is Yu Chengdong’s specialty to engage in consumer business. Huawei has so many channels that it has great advantages in making cars. However, if Huawei goes out on its own, car companies will be more jealous, and Huawei’s car solutions will be even harder to sell. This business was in the charge of Xu Zhijun before.

Rong Hui, former vice president of Beijing Automotive Group New Technology Research Institute and CEO of Huihui Technology, once revealed that Huawei’s smart car solution will cost about 40,000 pieces in cooperation with Huawei. He estimated that Huawei’s profit will be at least 15,000 pieces.

How much can Huawei earn by selling a car?

According to media reports, according to the information disclosed by Huawei executives before, the share between Huawei and Sellers is about 1:9, and the price of M5 is around 300,000. Huawei can get 30,000 for a car, of which 20% is the technology licensing fee, which is about 6,000 yuan, and the rest is the store income.

HI mode Huawei earns a lot, but the investment in intelligent driving research and development has been very large, and many car companies are jealous of Huawei. In contrast, the smart selection model is easy to earn, and car companies are also willing. Huawei was blocked by the United States, and there was no mobile phone to sell in the store. With a car, it just met the shopkeepers who had no goods to sell.

In August, in an article in Huawei’s internal forum, "The management policy of the whole company should shift from pursuing scale to pursuing profit and cash flow", Ren Zhengfei mentioned that smart car solutions should not spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop.

Huawei BU has invested a lot in autonomous driving. To achieve a closed-loop business, it is obvious that the pressure of intelligent selection mode is less.

Self-built channels are difficult to support sales.

So far, there are only 11 stores in Aouita.

On August 8, 2022, when a press conference was held in Aouita, Tan Benhong said that the first batch of sales centers in Aouita will land in 10 cities and will officially open on August 8. This year, experience centers and service outlets will be stationed in 100 cities.

On September 1st, Lujiu Business Review was found in official website, Aouita. It is still the original 10 cities, and there are two in Chongqing, with a total of 11 direct stores. According to interviews and telephone calls, most of these stores opened in August. The person in charge of Suzhou sales told Lu Jiu Business Review that the Suzhou store only has an outreach booth at present, and the store will not open until October.

Offline stores have a great impetus to automobile sales, and the speed of building offline stores in Aouita is somewhat slow.

Although new energy car companies are now learning Tesla and booking cars online, offline experience stores are extremely important support. Without the experience of offline stores, it is difficult for car owners to book cars directly online.

Li Xiang once said that with or without stores in a city, the market share will be eight times different.

According to public reports, by September, 2022, LI had 265 retail stores covering 118 cities in China, and 316 after-sales maintenance centers and authorized car body and painting centers covering 226 cities. Weilai official website shows that Weilai has 402 service outlets nationwide.

Just eleven stores, certainly difficult to support Aouita’s ambition, the number of existing stores is far from enough.

As early as June this year, Aouita said that in terms of channels, it will adopt the modes of self-construction and partner joining, and plans to cover 110 cities in the year, and simultaneously promote the entry into Huawei stores.

But now it seems that this progress is a bit slow.

Large shopping centers are currently the best choice for new energy car companies to sell stores. However, it will not be fast to find a suitable shop in the shopping center, negotiate with the shopping center, decorate and move in.

Changan Automobile, behind Aouita, can’t help in the channel. First of all, Aouita is an independent company, and Changan Automobile is not a major shareholder. In addition, the main channel of Chang ‘an is in 4S stores, and the tonality of new energy vehicles owned by Chang ‘an is quite different from that of Aouita.

According to the survey of CMB International Securities, the ability of shopping centers to absorb new energy sales stores is also limited. First, because the stores of new energy auto companies are on the ground floor, the supply area is limited. In addition, new energy auto stores do not contribute much to passenger flow, so shopping centers must maintain the correct combination to increase passenger flow.

"When you go to the mall now, you can see that as long as there is a large flow of people, cars are basically contracted. Now the better bunks have actually been chosen almost, and it is more difficult to find a berth now. " The person in charge of the Suzhou store told Lu Jiu Business Review on the phone.

Since it is difficult to support the ideal sales volume by its own channels at present, Huawei’s channels are more and more important for Aouita. Can we get in or not? Aouita and the industry are waiting for Huawei’s answer. How to coordinate the resources between HI mode and Smart Choice mode and build Huawei’s core competence in the new energy automobile industry? This is also a proposition that Huawei must face seriously.

China’s crackdown on obscene, pornographic and vulgar online games and mobile games has achieved initial results

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Live broadcast with goods and rules, industry chaos should be changed.

  Beijing Daily reporter Sun Qiru

  "Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

  Advertising in the live broadcast room must also abide by the advertising law.

  "Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

  The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

  The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

  In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

  The anchor should be authenticated by real name and must not be faked.

  With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

  The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

  In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

  However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

  "Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

  In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

  The platform should establish an anchor credit management system.

  On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

  In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

  This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

China won the world’s top championship first, and foreign drivers were scolded for waving five-star red flags.

[Text/Observer Network Xu Ganang]

Recently, a great event happened in the domestic automobile circle: at the Moroccan station, the first stop of the 2019 World Touring Car Competition (WTCR) which ended on April 7, the first place was a China brand car: Geely Link.

It is worth mentioning that this is also the first time that China automobile brand has entered the stage of the top international RV race.China won the first place at its first show.The Swedish driver bjork, who was driving this Lectra racing car, exclaimed that it was "completely unexpected", climbed onto the roof of Thed Bj?rk after the race and waved a five-star red flag.

Bjork standing on the Lectra 03 waving a five-star red flag is from WTCR.

Video/Observer Network Zhang Yiqing

For his behavior, some netizens made a discordant voice and thought that this flag was "arranged" by Geely.

Today, Weibo certified @ Geely Yang Xueliang, vice president of Geely Automobile Group, to come forward, and called a netizen who questioned this matter alone, saying: The national flag was not prepared by Geely, but was brought by the spectators on the spot; When interviewed after the race, bjork said that he felt the fans’ love for racing and their support for the team and him, and he waved the five-star red flag happily without hesitation. "If you don’t applaud, there is no need to boo."

According to Autosport, the media in the field of racing, in the first race of WTCR 2019 held at Marrakech circuit in Morocco from April 6 to 7, four drivers of Swedish Cyan Racing team drove four Geely Racing cars.In the three races, Lectra 03 was on the podium.: I won the runner-up in the first race and the third place in the second race.In the end, he won the championship in the third race.

According to China Racing Miscellaneous Affairs, before this WTCR, no car brand from China dared to challenge the international top touring car race, but Lectra took the lead in taking the first step, winning the first championship this season in the world’s top race, which also made China manufacturing further reach the world peak.

Link 03 Figure from WTCR

After the game, judging from the video pictures circulating on the Internet,Bjork, holding a five-star red flag, stood on the roof and held his head high.In the end, bjork and Yang Xueliang, vice president of Geely, jointly took the stage to receive the award.

Figure from Twitter

This incident attracted the discordant voice of some netizens on Weibo. On the 10th, Weibo certified Vice President of Geely Automobile Group @ Geely Yang Xueliang.Alone @A netizen, the latter said on the 9 th, "These days, it’s almost time to brush the screen for any world champion. No one from China in the whole team has called a foreigner to wave a five-star red flag." This netizen believes that the five-star red flag was provided by Geely to the drivers, and the latter also spent 100 million yuan, which was "quite worthwhile".

The netizen wrote a message under the Weibo: "I can’t see others being better than myself, but I think it’s natural to see foreigners being better than myself." "You can do it!" "Let’s rub the heat in another way."

Yang Xueliang replied that it is not a day’s work to participate in the world’s top events and build a successful team, nor can it be achieved by just paying money. No long-term comeback, no progress, no broad-minded mind,It is difficult for foreigners to wave the flag.

At 4 o’clock in the afternoon, Yang Xueliang once again issued a document to respond to the "foreign drivers holding five-star red flags".

Observer Network has noticed that many foreign auto media and self-media are also very concerned about winning the championship. Even the official Twitter of WTCR sent a message to congratulate China automobile brands.

WTCR official Twitter


Dutch RTL TV station


Since the media in the field of racing, this number of fans is 34,000.

In 2010, Geely Group acquired 100% equity of Volvo Car and related assets for US$ 1.8 billion, and the latter, including intellectual property rights, was owned by Geely Group. The engine of the Lectra 03 was also jointly developed by Geely and Volvo.

Observer. com noted that bjork also expressed his recognition of China automobile brand in an interview with WTCR after the game.

Bjork was interviewed from WTCR video screenshot

Bjork mentioned the problem of Link 03. In the third race of this competition, Cyan Racing team had two Lectra 03 cars that did not finish the race for some reason. Bjork expressed a little worry. "Because all four cars are the same car, problems in one car may appear in another car immediately."

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Where to go for fitness? The official plan is coming!

  In order to speed up the solution to the problem of "where to go for fitness", the General Office of the General Administration of Sport, together with the General Offices of the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development and the People’s Bank of China, recently issued the "Work Plan for the Improvement of National Fitness Facilities (2023-2025)" and launched the "National Fitness Facilities Improvement Action".

  According to reports, the "National Fitness Facilities Improvement Action" will focus on four major actions: strengthening the foundation of fitness facilities, improving quality, providing excellent services and increasing benefits, expanding the increment of fitness facilities, improving the quality of fitness facilities, making good use of the stock of fitness facilities, and improving the open service level and comprehensive use efficiency of fitness facilities; According to the plan, by 2025, the county and village three-level public fitness facilities and community 15-minute fitness circle will achieve full coverage, mass sports events based on fitness facilities will become more popular, and the service level and use efficiency of public fitness facilities will be further improved.

  In addition, the work plan also proposes that in principle, all newly-built fitness facilities in various places should be equipped with 100% fitness facilities for the elderly and children. At the same time, combined with the urban renewal work such as the renovation of old urban communities and the construction of complete communities, the embedded fitness facilities will be built by using the urban "Jinjiao Yinbian" to build a multi-level and diversified fitness circle around the masses.

  The State Sports General Administration said that the next step will be to make concerted efforts with the National Development and Reform Commission, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the People’s Bank of China, make overall use of various funding channels, establish and improve the incentive mechanism, increase supervision, speed up the solution of the problem of "where to go for fitness" and promote the construction of a higher-level public service system for national fitness. (CCTV reporter Yang Wei)

The dark horse in the market under the fitness craze-light coconut water, the leader of the new trend of healthy drinks

When YOLO opened the year, it became the king of both topic and box office; When hot topics about Jia Ling keep emerging, when articles about Jia Ling’s successful weight loss of 100 pounds are overwhelming, it is destined that March, the first weight loss season at the beginning of the new year, will not be too ordinary.

According to the statistics of Xinhong. com as of February 25th, the popularity of fitness topic Xiaohongshu # reached 74,776,300, exceeding 92.03% of the keywords in the whole station.

During the Spring Festival, the trading index of sports equipment on Tmall platform surged, among which the trading index of kettle bell increased by more than 430% month-on-month, the trading index of skipping rope increased by more than 280% month-on-month, while the trading indexes of fitness gloves and boxing gloves increased by 220% and 120% respectively.

More and more consumers’ enthusiasm for fitness has been ignited, not only in the sales of sports equipment, but also in the selection of meal replacement and fitness drinks. Especially under the popular science blessing of professional fitness bloggers on major platforms, drinks such as electrolyte drinks as a supplement after exercise have gradually attracted consumers’ attention.

However, at present, most electrolyte water on the market uses sugar to provide energy, which can not meet the health needs of many consumers, making coconut water as a natural and healthy drink, gradually favored by fitness enthusiasts. With the advantage of being rich in natural electrolyte, it can realize heat explosion, and with its low calorie and electrolyte-rich characteristics, it has replaced the traditional sugary sports drink, which has become an ideal choice for many consumers to replenish water and electrolyte after fitness. Moreover, it does not add a lot of synthetic raw materials, which deeply meets the health needs of consumers and releases huge consumption potential.

The production and research team of the light brand showed a keen sense of market smell and quickly launched a 100% coconut water with a formula of 0 sucrose and 0 fat to meet the needs of exercise and weight control. And choose Thai perfume coconut and sunshine coconut as raw materials, break through the traditional barriers, upgrade the taste of products, and at the same time upgrade the product packaging, with exquisite "diamond bottle" innovative packaging, create product differentiation and seize the minds of users. When the product was launched, it focused on summer exercise to quench thirst and replenish natural electrolytes through high-frequency content marketing and product planting, which opened consumers’ awareness of coconut water and made 100% coconut water a little red book and a vibrating explosion, achieving a leap in performance.

01

Of course, 100% coconut aquatic products that are lightly branded can break the circle. In addition to innovative content marketing, the market penetration is deepened, and the product strength behind it cannot be ignored. Light on the modern production base, the introduction of German fully automatic aseptic production workshop and advanced aseptic production technology, equipped with eight international standard fully automatic production lines, the annual output can reach 2 million tons, and the daily production of beverages can reach 24 million bottles. The mature and perfect industrial chain allows the light on the brand to break through the supply chain restrictions such as unstable raw material procurement, difficult production and transportation, short shelf life and easy deterioration, with stable quality, lower than the traditional high-priced coconut water, with content marketing, to stimulate consumers’ interest and successfully pry it open.

02

With the rise of healthy diet, coconut water, as a substitute for traditional sugary sports drinks, has risen against the trend and become a potential stock in the beverage industry. With multiple benefits, the coconut water market in China has ushered in the rapid expansion of the track, which has risen from 513 million yuan in 2018 to 780 million yuan in 2022. However, compared with the relatively popular European and American markets, China is welcoming more market space. Let’s look forward to 2024, when such a powerful brand as Qingshang will bring more innovative products and bring new amount to the industry.