From tomorrow, these new rules will bring great changes to your life!

  Central adjustment of pension funds, sharp reduction of import tariffs on daily necessities, and cancellation of "roaming" of traffic … … July is approaching, and a number of new regulations will be implemented soon. It’s about your life and mine. Come and get to know it ~

  Central adjustment of endowment insurance fund

  Pension payment is more secure.

  On July 1st, China officially implemented the central adjustment system of endowment insurance funds. After the implementation of the new system,As enterprises and individual employees, the payment is still implemented in accordance with the current policy, and there is no need to pay extra, and it will not affect the personal treatment of retirees.

  Prior to this, the basic old-age insurance for enterprise employees in China was implemented at the provincial level. As far as the whole country is concerned, the income of the old-age insurance fund exceeds the expenditure. However, due to the unbalanced economic development and large population structure differences in various regions of China, the income and expenditure and balance of the basic old-age insurance fund in all areas are also unbalanced.

  Therefore, the implementation of the central adjustment system of endowment insurance funds can increase the overall anti-risk ability of the endowment insurance system, make the timely and full payment of pensions in various places more secure, and thus help promote the sustainable development of the basic endowment insurance system for enterprise employees nationwide.

  Central Bank targeted cuts to required reserve ratios 0.5 percentage points

  Release about 700 billion yuan of funds.

  Since July 5,The central bank lowered the RMB deposit reserve ratio of large state-owned commercial banks, joint-stock commercial banks, postal savings banks, city commercial banks, non-county rural commercial banks and foreign banks by 0.5 percentage points, further promoted the market-oriented and legalized "debt-to-equity swap" and increased support for small and micro enterprises.

  Targeted cuts to required reserve ratios, which supports the market-oriented rule of law and "debt-to-equity swap", can release about 500 billion yuan; Targeted cuts to required reserve ratios, which supports small and micro enterprises, can release about 200 billion yuan, which is mainly used to support relevant banks to explore the small and micro enterprise market and issue loans to small and micro enterprises, further alleviating the problem of financing difficulties and high financing costs for small and micro enterprises.

  2018 edition of foreign investment access

  Negative list release

  From July 28,A series of restrictions on foreign investment in banking, securities, automobile manufacturing, power grid construction, railway trunk road network construction and chain gas station construction will be lifted.The National Development and Reform Commission and the Ministry of Commerce recently released the negative list of foreign investment access in 2018, and launched a new round of opening-up measures in 22 fields including finance, infrastructure, transportation and trade circulation.

  The Special Administrative Measures for Foreign Investment Access (Negative List) (2018 Edition) is a revision of the negative list of foreign investment access in the Catalogue for the Guidance of Foreign Investment Industries (revised in 2017) and is published separately. In 2018, the length of the negative list was reduced from 63 to 48, and a series of major opening measures were introduced.

  Import tariffs on daily necessities have been greatly reduced.

  Consumers get benefits.

  From July 1st, the import tariffs on consumer goods will be lowered to a large extent to better meet the diversified consumption needs of domestic residents.Reduce the average import tariff rate of clothing, shoes and hats, kitchens and sports and fitness products from 15.9% to 7.1%; Reduce the average import tariff rate of household appliances such as washing machines and refrigerators from 20.5% to 8%; Reduce the average import tariff rate of processed foods such as aquaculture, fishing aquatic products and mineral water from 15.2% to 6.9%; The average import tariff rate of washing products, cosmetics such as skin care and hairdressing and some medical and health products will be reduced from 8.4% to 2.9%. The downward adjustment is basically above 50%.

  These kinds of daily necessities are mainly concentrated in the field of imported consumer goods with characteristics and advantages where China people’s demand is relatively concentrated, which will undoubtedly bring great benefits to the people, and will also force relevant manufacturers in China to speed up supply-side reform, improve product quality and promote industrial upgrading. Foreign enterprises will also gain a bigger market from it, which will be a win-win result.

  Import tariffs on automobiles have been considerably reduced.

  The tax on car purchase has been significantly reduced.

  Since July 1, 2018, China will significantly reduce the import tariffs on automobiles. Reduce the tariffs on automobiles with tax rates of 25% and 20% respectively to 15%;Reduce the tariffs on auto parts with tax rates of 8%, 10%, 15%, 20% and 25% to 6%.. The reduction of import tariffs on automobiles is an important measure to further expand China’s reform and opening up. After the tax reduction, the average tax rate of China’s automobile is 13.8%, and the average tax rate of parts is 6%, which is in line with the reality of China’s automobile industry.

  Take an imported car with a customs declaration price of 300,000 yuan as an example. Under the previous tariff rate of 25%, its tariff was 75,000 yuan. Based on the tax rate of 15%, the tariff is 45,000 yuan, and the consumption tax and value-added tax will be reduced accordingly, and the overall tax and fee can be saved by more than 40,000 yuan.

  National railway readjustment map

  The maximum fare discount is 6.5%

  Three months after the last map adjustment, the railway department will implement the train diagram adjustment in the second phase of this year from July 1, with the overall policy of "to meet the requirements of high-quality economic and social development". At the same time, from July 5, some high-speed train emus will be optimized and adjusted.

  After this map adjustment,The "EMU Train Marketization Plan" will be implemented, and daily maps, weekend maps and peak maps will be arranged. At the same time, flexible fares are implemented.From July 5th this year, we will optimize the published fares of high-speed trains running at speeds of 200-250km/h on the six sections of lines from Hefei to Wuhan, from Wuhan to Yichang, from Guiyang to Guangzhou, from Liuzhou to Nanning, from Shanghai to Nanjing and from Nanjing to Hangzhou, and announce the fares as the maximum price limit, with the maximum discount of 6.5%. Compared with the current situation, the adjusted executive fare has generally increased and decreased.

  In addition, after this map adjustment, the daily number of national railway "Fuxing" EMUs will increase from the current 114.5 pairs to 170.5 pairs, and 16 long-formed "Fuxing" EMUs will also be put into operation for the first time.

  Regulations on Operation and Management of Urban Rail Transit

  It will be implemented on July 1.

  The "Regulations on the Operation and Management of Urban Rail Transit" issued by the Ministry of Transport will be implemented on July 1 this year. The Regulations put forward requirements for the operation and management of urban rail transit in China from four aspects: management, service, safety and emergency.

  The "Regulations" refine the content of the special article on operation services and straighten out the connection between operation and preliminary planning. Establish a safety assessment system for urban rail transit before the initial operation, before the formal operation and during the operation. Clarify the management of employees, access to facilities and equipment, operation and maintenance management, management and control of potential risks and other related requirements.

  The "Regulations" also clarify the relevant procedural requirements for operations within the scope of urban rail transit protection zones, requiring operating units to formulate safety protection plans and dynamically monitor the areas affected by operations. Clarify the relevant requirements for the operation inspection of protected areas, stipulate the disposal of obstacles and violations of buildings (structures) along the ground and overhead lines, and strengthen the protection of urban rail transit lines.

  Traffic roaming will be cancelled.

  You don’t have to change your number when you live outside your home.

  China Mobile, China Unicom and China Telecom announced that the roaming charges (excluding Hong Kong, Macao and Taiwan traffic) will be cancelled from July 1st, and the traffic of mobile phone users in the province will be upgraded to domestic traffic.Mobile phone traffic will no longer distinguish between the province, outside the province/local and national.. Since the "long-distance" call fee was completely abolished in September last year, there will be no difference in the main fees generated by the use of mobile phone numbers in all parts of the country (except Hong Kong, Macao and Taiwan) except the difference in attribution. Users who go to work and study outside the number home can save the trouble of changing their mobile phone numbers.

  At the same time, some package traffic does not support upgrading to national traffic: regional preferential packages based on base station positioning (the largest range is smaller than the local network), including community packages, subway traffic packages and airport traffic packages, are not included in this adjustment.

  Degree of higher education in China

  The fees for certification services were completely cancelled.

  According to the notice jointly issued by the Ministry of Education and the Ministry of Finance,From July 1st, China will completely cancel the fees for domestic higher education degree certification services.

  After the cancellation of the domestic higher education academic degree certification service fees, the academic degrees that have been registered in the relevant databases of college students’ academic information management system and degree information management system will be subject to online inquiry and electronic certification in principle. Previously, the Ministry of Education has connected the academic degree information database to the national data sharing and exchange platform.

  In the next step, the Ministry of Education will vigorously promote the electronic inquiry authentication service, further simplify the service process, improve the service quality, and better meet the social needs such as data inquiry of domestic higher education degree certificates.

  Individual tax policy encourages researchers.

  Recently, State Taxation Administration of The People’s Republic of China issued the Notice on the Collection and Management of Individual Income Tax on the Cash Rewards for Scientific and Technological Personnel Obtaining Post Scientific and Technological Achievements, in order to implement the Notice on the Individual Income Tax Policy on the Cash Rewards for Scientific and Technological Personnel Obtaining Post Scientific and Technological Achievements issued by the Ministry of Finance, State Taxation Administration of The People’s Republic of China and the Ministry of Science and Technology at the end of May this year.

  According to the Notice,Cash rewards given to scientific and technical personnel from the income from the transformation of post scientific and technological achievements can be reduced by 50% and included in the "salary and salary income" of scientific and technical personnel in the current month.. The "Announcement" further clarified the relevant operational issues, so that taxpayers can accurately understand and enjoy policies and standardize tax returns in time. The Announcement shall come into force on July 1, 2018. (Comprehensive People’s Network)

A domestic football match was scolded by a hot search. What happened?

Source: China News Network

On the 8th, a topic entry named # Match-fixing in the Final of Guangdong National Games # occupied a high position in Weibo’s hot search for a long time. As of press time, the reading volume of this topic exceeded 140 million, and nearly 9,000 people participated in the discussion.

From the perspective of competitive sports, this game is not a high-level event. If there are no special circumstances, it will not attract so much public attention to a great extent.

However, looking at the comment area, everyone has a hot discussion.

It’s the darkest hour of football in China, except for the 15-year-old boys.This is a sentence left by a netizen in the topic discussion area.

In the eyes of professional football media, there are also problems in this game. “After watching the replay of the game, there is indeed a suspicion of match-fixing, which supports a thorough investigation."

Everyone’s response is filled with the most emotions, which are helplessness and anger. In other words, today, football in China is still at a low ebb, and this game has poked a lot of people who care about football in China.

Let’s get to know the situation of this game first.

The match was held on August 7th, 2022. It was the men’s B Group A final of the 16th Guangdong Sports Games, and was played between Qingyuan team and Guangzhou team. There was no abnormal situation after the start of the game. In the second half, Qingyuan team took the lead 3-1.

But since then, the Qingyuan team seems to be like a "power outage." Goalkeepers and defenders pass the ball at will in the backcourt and are directly intercepted by opponents; When the Guangzhou team launched the attack, the Qingyuan team defender did not seem to stop the football from entering the goal; According to the camera, several Qingyuan team players started the "walking" mode on the court …

In the end, Guangzhou defeated Qingyuan 5-3 to win the championship.

After the video of this game exploded on social media, Dong Lu, a well-known football media person, used "weird 13 minutes" to describe what happened on the field.

While the outside world is discussing the game,The Chinese Football Association officially announced the launch of an investigation into the game.. The announcement said that in this competition, the performance of athletes from both sides on the field was widely questioned by public opinion, which aroused the concern of all sectors of society. China Football Association attaches great importance to this and starts the investigation procedure, and will form an investigation team with the participation of the Competition Department, the Discipline Inspection Department and other departments, and will go to Guangzhou for investigation on August 8.

It is not what China football wants to cause a heated discussion in such a way.

This year’s poor World Cup preliminaries once again put the national football team into an "infinite loop", and many fans didn’t know how to face the China football that had been in the trough for a while.

In fact, there has been a lot of news about football in China recently.

The Chinese Super League officially resumed the home and away game system. For professional teams and clubs, the home game was opened for a long time, and when familiar spectators entered the stadium again, it brought more positive signals to the team’s operation.

In the East Asia Cup competition that ended at the end of July, the China Men’s Football Team with "U23 National Team" as the main team won the third place.

Although only four teams participated in the East Asia Cup, this ranking did not satisfy the Chinese people. However, the original intention of sending young players out to increase the experience of the competition and taking this opportunity to upgrade is no problem. In the second round, the national football selection team drew with Japan. The game data still shows that there is a big strength gap between the two sides, but with courage and perseverance, the young players can gain confidence and bring some comfort to the depressed football in China.

When facing the pressure and challenges, face the difficulties and use your own efforts to resist the difficulties. Even if you fail to win the game, you will gain confidence. This may be a more realistic idea, and it is also the most needed for today’s China football.

At present, the official has been involved in the investigation of this controversial competition, but the final result has not yet been released. As for whether it is the "fake ball" mentioned by everyone, we still don’t argue.

A few days ago, the first China Youth Football League started. Wang Dengfeng, deputy director of the China Youth Football League Office and director of the Department of Sports, Health and Arts of the Ministry of Education, said, "Whether more and more children can play football is a key issue facing China football at this stage."

As the future of football in China, youth football plays an important role. Please keep it simple and away from the distractions. Only in this way can we help the development of football in China.

One school, one street, reading sharing! Lifelong Learning for All Held in Wuhan Instrument and Electronics School

Xiao Yang, a journalist with extreme eyes.

Intern Li Wenhui

Correspondent Liu Junming

The cold wind outside the window is chilly and the interior is warm. On December 19th, Jimu journalist learned from Wuhan Instrument and Electronics School that the theme activity of "One School, One Street Reading Sharing" National Lifelong Learning Week recently kicked off in the lecture hall on the first floor of the school. This activity was sponsored by Wuhan Vocational Education and Adult Education Association and the Vocational Education Committee of Wuhan Vocational Education Association, undertaken by Wuhan Instrument and Electronic School and co-organized by Foziling Community, Foziling Street, Donghu High-tech Zone.

site of activity

"Lifelong learning is not only a way of learning, but also an attitude towards life and a spiritual force to pursue Excellence. Lifelong learning activities aim to stimulate our enthusiasm for learning, cultivate good study habits and improve our autonomous learning ability. No matter lectures, academics, seminars and exchanges, we can broaden our horizons, broaden our knowledge and provide more life choices. Only a full and rich mind can make us invincible in this highly competitive society and contribute to the promotion of Chinese modernization. " Han Weihong, Party Secretary of Wuhan Instrument and Electronics School, said in his speech.

Han Weihong, Party Secretary of Wuhan Instrument and Electronics School, made a speech.

Next, Peng Fei, Wang Qizhe, Liu Xianzhe and other teachers and students of the school brought a sitcom called "Live Your Youth, Dream for the Future". When the teacher asked the students to imagine what it would be like in 2035, one of them said that he would control the drone to spread his wings and fly on the motherland. Another student said that her ideal is to become an engineer, and that she should work hard to build a big country and a heavy weapon in 2035. There are also students who are somewhat depressed after entering secondary vocational schools, and don’t know what they will look like in 2035. However, with the encouragement of teachers and classmates, he learned that skilled talents have broad development prospects, and as long as they are persistent, dedicated, and persistent, they can achieve a wonderful life.

Wang Yawen, a Chinese teacher, shared the book Ordinary World with everyone. She also talked about Hu Sheng, a good man from China who recently entered Wuhan Instrument and Electronics School. Hu Sheng is an outstanding cultural volunteer. He often gives lectures in the provincial museum, and is known as the "fifth treasure of the town museum" of Hubei Provincial Museum.

site of activity

site of activity

Director Luo Wencai of the Academic Affairs Office introduced the school book resources and shared resources. It is reported that Wuhan Instrument and Electronic School has signed a book sharing agreement with the community, and the school library will provide a certain number of library cards to the community according to the needs of the community, and at the same time provide a list of recommended books; Residents can go to the community service center to check the book list and get a library card; Residents borrow books from the library by virtue of their library cards and personal identification documents according to the library’s prescribed borrowing procedures.

site of activity

The content of the lifelong learning activity of "reading and sharing in one school and one street" is both rich and practical. At the activity site, the students showed the unique charm of Chinese culture with wonderful Hanfu etiquette performances. Zhang Jingxi, director of the Education Research and Supervision Office, gave a lecture on wisdom to help the elderly. She patiently explained to the old people in the community some functions of smart phones that benefit the people, such as mobile phone recharge, medical insurance service, water and electricity payment, electronic ticket purchase, weather check, leisure and entertainment, etc. Teacher Li Li brought the knowledge sharing of beauty and health care. She vividly explained the operation method of head scraping, which made everyone pay more attention to their health. In the question-and-answer session with prizes, residents actively participated. One resident named 18 national moral models in Wuhan and won applause from the audience.

site of activity

site of activity

site of activity

site of activity

President Chen Haochuan of Wuhan Vocational Education and Adult Education Association made a summary. He hoped that the co-construction and sharing of vocational colleges and communities would continue, and called on schools to open their doors to community residents and turn vocational education into a series of activities to support communities.

"Learning is a kind of pursuit, so that life will continue to bloom in growth." The relevant person in charge of the Vocational Education Department of Wuhan Education Bureau said that there are two unexpected things in this trip: first, vocational schools and community residents are so harmonious, and second, the energy of knowledge is so great that it is necessary to build a learning society and a learning country where all people can learn for life, and everyone can learn everywhere and all the time.

(Image courtesy of correspondent)

(Source: Jimu News)

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The 2023 Jiangsu Weiye Cup International Table Tennis Grand Prix came to a successful conclusion.

In December, we feel the breath of winter and look forward to the arrival of the New Year. On this exciting day, the 2023 "Jiangsu Weiye Cup" International Table Tennis Grand Prix came to a successful conclusion in Wujin Gymnasium. This competition is guided by Wujin District Bureau of Culture, Sports, Radio, Film and Television and Tourism. Sponsored by Jiangsu Weiye Construction Group and Jiangsu Table Tennis Association; Wujin District Table Tennis Association; Co-organized by Changzhou Haohao Sports Culture Communication Co., Ltd., it attracted 143 athletes from 18 international teams including Cambodia and Malaysia and 16 Changzhou teams. The world famous Ochalov participated in the war on behalf of Jiangsu Weiye, which was full of popularity and was warmly welcomed by referees, athletes, staff and local people.

At 7:40 am on the 9th, the opening ceremony started on time, presided over by Bian Shuguang, deputy director of Wujin District Bureau of Culture, Sports, Radio, Film and Tourism, and Zuo An, executive vice chairman of Jiangsu Table Tennis Association; Wang Weiming, Chairman of Jiangsu Weiye Construction Group, Vice President of Jiangsu Table Tennis Association and President of Wujin District Table Tennis Association; Honorary presidents of Wujin Table Tennis Association Zang Jianzhong and Shan Junchu; Huang Biao, deputy leader of the national table tennis team; Chen Yongping, Hua Jiankun, Hu Jianhong and Huang Yuliang, vice presidents of Wujin Table Tennis Association, attended the opening ceremony. After the flag-raising ceremony, President Wang Weiming, as the host, extended a warm welcome to the athletes and spectators who came to participate in the competition, thanked the staff for their behind-the-scenes work, and promised to continue holding such competitions on Saturday and Sunday in the second week of December every year. Then the referee took the oath on behalf of Cao Wenqin and the athlete on behalf of Wang Qikai. Finally, Mr. Zang Jianzhong, honorary president of Wujin District Table Tennis Association, announced the opening.

The following competitions were ups and downs and exciting. One by one, the masters with exquisite skills and first-class level showed a wonderful confrontation, which brought wonderful enjoyment and harvest to the vast number of table tennis friends. Jiangsu Sports Leisure Channel and online live broadcast platform "Ping-Pong Jianghu" broadcast the two-day game live. Only the "Ping-Pong Jianghu" live broadcast platform has accumulated 1.6 million people to watch the game in two days, and more than 6,000 people are online at the peak, which makes people deeply appreciate the charm of the national ping-pong.

After the official competition, Mr. Wang Weiming, Chairman of Jiangsu Weiye Construction Group, and Ochalov held an exhibition competition for the audience.

After two days of fierce competition, the top four teams in Changzhou Group were Pengda Electric, Jiangsu Weiye, Changzhou Anzhidun Li Zhuo and Shuxiang Shijia Garden, and the teams tied for fifth place were Songyuan Precision, Spring, Summer, Autumn and Winter, Liyang Dainifei and Jiangsu Xuehu. Mr. shi jun, Vice President of Jiangsu Table Tennis Association, presented awards to the team that won the fourth place and tied for the fifth place; Mr. Wang Weiming, Chairman of Jiangsu Weiye Construction Group, Vice President of Jiangsu Table Tennis Association and President of Wujin Table Tennis Association, presented awards to the third and second place; Mr. Ju Minjun, Director of Wujin District Culture, Sports, Radio, Film and Television and Tourism Bureau, presented awards to the champion; The top four teams in the international group are: Jiangsu Weiye, Yihe Doors and Windows, Zhongyifeng Construction and Pengda Electric Appliances, and the teams tied for fifth place are Changzhou Kangaroo Dad Training Camp, Nanjing Simiminglai, Yixing Gaocheng Table Tennis Association and Yixing Yingfutai. Mr. Xu Jianrong, Jiangsu Table Tennis Association, presented awards to the team that won the fourth place and tied for the fifth place; Mr. Tao Xin, executive vice president of Jiangsu Table Tennis Association, and Mr. Zuo An, president of Jiangsu Table Tennis Club Federation, presented awards to the third and second runners-up; Mr. Wang Xianghong, President of Jiangsu Table Tennis Association, presented the prize to the champion.

Mr. Ju Minjun, director of Wujin District Bureau of Culture, Sports, Radio, Film and Television and Tourism, and many leaders of the Provincial Table Tennis Association came to the scene to watch the game. The leaders of the Provincial Table Tennis Association said that this competition was the largest folk competition held in China in recent years, and fully affirmed the working ability of Wujin Table Tennis Association. The whole competition process was organized in a standardized and orderly manner, and the referees were professional and conscientious.

At the closing ceremony, President Wang once again fully affirmed the organization of this competition, and said that he would sum up the experience of this grand prix. Next year, international professional groups and amateur groups will be added to attract more table tennis experts to participate in the competition, and strive to make the annual "Jiangsu Weiye" competition into an event where you can learn the game, make friends and feel at home.

Which of the nine popular travel modes have you played this year?

Since the beginning of this year, "special forces travel" has exploded. In fact, there is never more than one way to open a trip. There are "filming agents" who amaze the circle of friends, people who queue up for 2 hours just to be "temporary breeders", and some people say that "thousands of scenery is not as good as accompanying you". China Tourism Day, look at the true portrayal of contemporary young people’s travel. Are you yourself? Safety first, just have fun.

# History

Bigan, the god of wealth, is a god of wealth in Chinese folk belief, expressing the good wishes of the working people in China to ward off evil spirits and disasters and welcome good fortune. His surname is Biganzi. Bi was born in Ganmoyi (now Weihui, Henan), the second son of Wen Ding, the Shang emperor, and the uncle of Di Xin (Shang Zhouwang), the younger brother of Di Yi.

Bigan was born in the Seventh Sacrifice of Yinwuyi Bingzi (the 4th day of April in the summer calendar in 1125 BC) and died in 1063 BC. He was an important official of the Shang royal family and worshipped Shao Shi (the prime minister). He assisted two emperors all his life. At the age of 20, he assisted Di Yi, the king of Shang, with a high position as a teacher, and Di Xin (Yin Zhou Wang) was entrusted with the orphans.

He assisted Wang Zhongjun, the emperor of Shang Dynasty, in patriotism, pleading for the people and daring to speak out and remonstrate, and was called "an eternal loyal minister". After Zhou Wang dug his heart, he became a careless person because his heart was hollowed out, so he was careless and impartial, and was regarded as the God of Wealth by later generations. He was the first God of Wealth worshipped by the people and widely praised and worshipped by the world.

Di Yi was assisted by Di Xin, who had been in politics for more than 40 years. He advocated reducing taxes and corvees, encouraging the development of agriculture and animal husbandry, advocating smelting and casting, and enriching Qiang Bing. At the end of the Shang Dynasty, Di Xin (Zhou Wang) was tyrannical and dissolute, extorting and extorting money, sighing for the Lord, refusing to remonstrate, not being loyal, fearing death, not being brave, remonstrating, not using it, dying, and being loyal, so he went to the Star Tower to remonstrate for three days.

He asked why he relied on benevolence and righteousness more than he did on dry days, so he relied on anger. He said that I heard that saints have seven minds and believe in everything. Then he killed Bigan and dissected his heart, at the age of 64. After Bigan’s death, Zhou Wang sent someone to Bigan’s home to exterminate his family. There were two pregnant concubines in Bigan’s family, and one was caught and brutally executed.

Bigan’s wife, Chen, managed to escape in order to save the baby in her womb. Soldiers who sympathized with them secretly released her and four handmaids. They left the capital together to sing songs and went to live in seclusion in the mountains. Later, they gave birth to a boy, and now they call this cave "Linmu Cave".

Soldiers in Zhou Wang searched the descendants of Bigan everywhere. When they found them, they asked what the child’s name was. Mrs Bigan lived in the forest, and there was a mountain spring around the forest, so they told the soldiers that the child was called Lin Quan. Later, Zhou Wuwang defeated Zhou Wang, found Mrs Bigan and her children, and named the child Lin Jian, who was the ancestor of Lin.

Announced: 8 kinds of weight-loss exercises that consume the most calories

It’s autumn season again, but look at your belly, how dare you gain weight again? Here I recommend 8 kinds of exercises that consume the most calories, so that you can lose weight and eat well!

Photo/Pexels

Running running

"Running is one of the best calorie burners out there, ” certified personal trainer Daniel Saltos says. An average person can burn anywhere from 500 to 1000 in one hour of running. “Speed, pace, and endurance are all factors that can impact this range. But running uses every muscle group in the body, allowing you to burn more calories."

Daniel Saltos, a professional personal trainer, said: "Running is one of the most calorie-consuming exercises." Ordinary people can burn 500 to 1000 calories after running for an hour. Saltos pointed out: "Speed, rhythm and endurance are all factors that affect calorie consumption. But running will use all the muscle groups of the whole body, which will make you burn more calories. "

Swimming swimming

Swimming is a low-impact workout that also targets multiple muscle groups. “In just 30 minutes of swimming, an average person can burn 200 to 300 calories,” Saltos says. Swimming also improves cardiovascular health, builds endurance, and increases strength—all great reasons to want to hop in the water.

Swimming is a low-intensity exercise, and it also uses multiple muscle groups. Saltos said: "The average person can burn 200 to 300 calories in 30 minutes." Swimming can also improve cardiovascular health, enhance endurance and strength, which are all good reasons to urge you to swim.

Cycling cycling

There’s nothing like a nice evening bike ride when the weather’s nice, and it’s actually a great workout for you as well. A long, steady bike ride can burn up to 500 to 700 calories in an hour, Saltos says.

Riding on a sunny night is perfect, and it is also a good exercise. Saltos said that cycling at a constant speed for up to an hour can burn 500 to 700 calories.

High intensity interval training (hiit) high intensity interval training

If you want intensity, HIIT exercises provide exactly that. These workouts involve working hard in intervals, then resting. Because your heart rate will stay elevated, you’ll burn more calories in less time. “On average, a person will burn 400 to 600 calories in 30 minutes,” Saltos says.

If you want to improve your intensity, then high-intensity interval training is very suitable for you. This training method is to do high-intensity exercise at intervals and take a break between the two groups. Because your heart rate will remain high, you will burn more calories in a shorter time. Salrose pointed out: "Doing high-intensity interval training for 30 minutes can consume 400 to 600 calories on average."

Jumping rope skipping rope

This childhood activity can actually do wonders for your health. “Jumping rope is great for strengthening the lower and upper body while improving endu rance and cardiovascular fitness,” Saltos says. It also improves your coordination, because your mind has to work while you jump. Jumping rope can burn 600 to 1000 calories in an hour.

Skipping rope as a childhood activity is actually very good for your health. Saltos said: "Jumping rope is very helpful for strengthening the strength of the upper body and lower limbs, and it can also improve endurance and cardiovascular health." Skipping rope can also enhance your coordination, because you have to use your head when skipping rope. Skipping rope can burn 600 to 1000 calories in an hour.

Strength training strength training

Strength training is one of the most efficient ways to burn more calories. “One hour of strength training can burn 300 to 400 calories on average, but you’ll continue to burn more calories throughout the day because of the EPOC effect,’” Saltos says. The EPOC effect, also known as excess post-exercise oxygen consumption, represents an increase in metabolism that occurs after strength training linked to the consumption of oxygen that is required to help restore the muscles.

Strength training is one of the most effective ways to burn calories. Saltos said: "Strength training can burn an average of 300 to 400 calories in one hour, and you will burn more calories later because of the effect of excessive oxygen consumption after exercise." The effect of excessive oxygen consumption after exercise means that oxygen consumption after strength training will accelerate metabolism and help muscle recovery.

Boxing boxing

Not only is boxing a great way to release pent up energy, but it also helps improve balance, boost endurance, and strengthens the upper body and core. “Boxing helps you get a good calorie burn, too, with the average person burning up 500 to 800 calories in an hour session,” Saltos says.

Boxing is not only a good way to release excess energy, but also helps to improve balance, enhance endurance and strengthen upper body and core strength. Saltos said: "Boxing can also help you consume a lot of calories. Boxing for one hour can make ordinary people consume 500 to 800 calories."

Rowing rowing

The pushing and pulling motion of rowing machines targets multiple muscle groups including the arms, core, and back, helping you to burn more calories. “An hour of rowing will burn 400 to 600 calories on average,” Saltos says.

The push-pull action of rowing machine will use multiple muscle groups including arms, core and back, thus helping you to consume more calories. Saltos said: "Rowing for an hour can consume an average of 400 to 600 calories."

English source: Yahoo News

Translation & Editor: Dany

Source: China Daily.

History and facts, the truth is always in the fog.

# Article Starting Challenge #

Yao and Shun are two kings mythologized by ancient scholars. There is a saying in Mencius Teng Wengong: "Mencius is kind in nature, and his words must be called Yao and Shun." It can be seen that in Mencius’ mind, Yao and Shun are the best examples of human nature. "Historical Records of Five Emperors" also recorded Yao and Shun’s abdication. However, in the Chronicle of Ancient Bamboo Books, it is described as "Shun imprisoned Yao, and suppressed Dan Zhu again, so as not to meet his father". Shun imprisoned Yao and exiled Dan Zhu so that he could not meet his father (Yao). There are also the following contents in "Han Feizi Shuo Yi": Shun forced Yao, Yu forced Shun, Tang Fang Jie, and Wu Wang cut Zhou; These four kings, people and ministers regicide, are also famous all over the world. It’s so straightforward that it doesn’t have to be translated into vernacular.

The same thing, two completely opposite versions, who do we believe? From the perceptual point of view, we are more inclined to believe in the elegance and mind of the ancient emperors in the theory of abdication; But rationally speaking, the records in Annals of Ancient Bamboo Books are more in line with human nature and logic. In ancient times, the productivity was extremely low, and there was no so-called etiquette and law to restrain people. It was entirely possible for people, tribes and tribes, to conduct activities in a way similar to that of wild animals. Imagine that in the primitive times when the means of production and living were extremely scarce, once the surrounding environment could not provide enough food, the possibility of fighting between tribes for survival resources would be infinite. We can even think that the premeditated killing or plundering of the labor force population that has been or will be formed in hostile tribes should be the normal state of human life in that era. If we substitute the later nomadic people, it feels really similar. Therefore, the behavior of human beings in that era should be more inclined to the barbaric side, rather than the ideal state that we traditionally think.

In Historical Records and Annals of Bamboo Books, Yu is regarded as the first place in the chronology of Xia Dynasty. And the former recorded Yu’s much more detailed deeds relative to his descendants, including water conservancy, Kyushu, succession and so on. Except Xia Qi, most of the records of the leaders in the whole Xia Benji were XX collapse and XX standing. There is also a passage in Historical Records: Emperor Yudong made a hunting tour, but it collapsed when he was arrested. Grant benefits to the world. After three years of mourning, the son of Emperor Yu was enlightened and settled in the Yang of ji shan. Yuzi is a wise man, and the world is interested. On the whole, it means that Yu is also giving in, but his son Qi is too good to be at home. This is in line with the world outlook of ancient mainstream consciousness. Then let’s take a look at how the Annals of Bamboo Books are written: Yudu Yangcheng. One sentence; Forty-five years of Yu Li. Two sentences. This Yu is gone! Then there is: the emperor said "will". Yi gan qi position, qi kill it. The last few words have a lot of information, which is very similar to many events in our history. Let’s take a look at the simple sentence in The Songs of the South: Enlightening the generation and benefiting the future. During the Zhou and Qin Dynasties, the word Hou had the meaning of Wang.

Personally, I believe in words less. Of course, this is not psychological gloom or anything, because I have read a passage before, and I can’t remember it specifically. It probably means that the longer the history is from us, the more detailed it is, the greater the possibility of fabrication and the lower its credibility. This is very reasonable, even if modern people restore things before 2000, they must use historical materials to confirm each other to get a relatively reasonable result, not to mention the ancients who restored things more than 2000 years ago. And the record of Dayu in Historical Records is just like taking a guest, so it’s not very reliable to think about it.

Although we have been unable to research the specific events, judging from all kinds of struggles for power and position in the history of China, the events recorded in the Annals of Bamboo Records can not be completely restored, but it is estimated that they are not too far apart.

People or things in remote ancient times have been passed down to this day. As I said before, there may be people, and things have definitely changed beyond recognition, but we can be sure that they are our common ancestors and the source of China.

Up to now, the word "China", the earliest archaeological discovery, originated from a bronze ware presented to Zhou Chengwang by a nobleman named He in the Western Zhou Dynasty. We now call it "He Zun" with the following sentence: Yu Qi lives in China. At this time, the meaning of the word China refers to the center of the world. At that time, people’s concept was that the sky was round and the place was like a cover, and the place was like a chess game. It can be said that the significance of China at this time is not only geographical, but also civilized: all the people living here are civilized people, the highest class, and there are also people and savages in the rites of Zhou.

Therefore, in ancient history, if someone talks about "China", it means not only this land, but also that it is the place with the highest level of civilization, the world lighthouse, and the air is sweet. Here is an interesting topic to insert. After the Sino-Japanese Sino-Japanese War of 1894-1895, when the two sides signed the treaty of shimonoseki, the contracting parties had to call themselves "China" in the treaty. Japan resolutely refused to do it, saying that you were beaten down by me now, but not as bad as me. Where is China and I am China? It should be noted that it was already 1895, and the Westernization Movement of the Manchu government and the Meiji Restoration in Japan had been around 30 years, but their understanding of "China" was still from the perspective of civilization.

Knowing the original concept of China, how did she come into being?

As we know, Oracle Bone Inscriptions was written in the Shang Dynasty, and Oracle bones were used for divination, and sacrifices were often used in divination. According to the study of unearthed Oracle Bone Inscriptions films, there are about 1,300 pieces of Oracle bones that record human sacrifices, including nearly 2,000 Oracle inscriptions. In the archaeological process of Yin Ruins, a large number of abnormal human skeletons were unearthed. According to incomplete statistics, there are about 4000 people, that is to say, there are at least more than 100 abnormal deaths per square kilometer in Yinxu alone. To know that Yin started to be the capital of Shang Dynasty since Pan Geng, and the capital of Shang Dynasty changed several times before, it is not difficult to speculate how many savage human sacrifices there were before.

And sacrifice, at that time, should be the most important thing. Who are the people who can sacrifice to heaven? Only our business people. From the contents of Oracle Bone Inscriptions’s deciphering unearthed, we know that Shang often made foreign expeditions. In Di Xin’s period, there was an Oracle bone which recorded "Di Xin’s Ten Sacrifices to Cut People’s Square". Some of the unlucky prisoners who came back from the war will be sacrificed to please God. This leads to a problem. Businessmen think that only themselves are destiny, or simply put, only businessmen are human beings, and people outside businessmen are not human beings. They can all be sacrificed to heaven, no different from pigs, cattle and sheep. As a "square" at that time, Zhou was inferior to Shang in terms of population and force, so it had to unite with other "squares" to fight against the behemoth of Shang.

"Zhou Wuwang led the Western vassals to attack Yin and was defeated by the wild" (Annals of Ancient Bamboo Books). One of the important reasons why the Western vassals here, or tribal leaders, are willing to let the Zhou people command in a unified way and jointly attack the merchants is that Zhou put forward the concept of "common ownership of the world": I, the king of Zhou, am a herder of Heaven, and I won’t beat you and him as easily as the Yin merchants. Summarized by a well-known sentence in the Book of Songs: Under the whole world, is it the land of kings? Leading the land, is it a king? Everyone is the same. Zhou people won’t take you to worship heaven with pigs, cattle and sheep.

If we say that before Zhou defeated Shang, the civilization in China was still a discrete community separated from each other, then marked by the cutting of King Wu, the scattered fires of civilization in the Central Plains finally gathered together and began to release dazzling brilliance. This is the country of the central government, the crown of civilization, and China.

The concept of culture

Culture is a complex and diverse concept, which covers all aspects of human society, including history, art, philosophy, religion, science and technology and so on. Culture is not only the values and code of conduct of our society, but also the way we communicate and interact with others.

The development and evolution of culture is a long process, which is influenced by many factors, including geographical environment, historical background, social structure, economic development and so on. In different historical periods and cultural backgrounds, the development and evolution of culture also presents different characteristics.

Culture is of great significance to the development of a country or region. It not only shapes people’s ideas and behaviors, but also affects the development of economy, politics and society. A strong cultural system can enhance the soft power of a country or region and improve its international influence and competitiveness.

At the same time, culture is also the common wealth of mankind. We should respect and protect various cultural traditions and promote cultural exchanges and integration in order to enhance the diversity and richness of human civilization. Under the background of globalization, we should pay more attention to cultural diversity and inclusiveness, and promote dialogue and cooperation between different cultures in order to build a more harmonious world.

In a word, culture is a broad and complex concept, which involves all aspects of human society. We should respect and protect various cultural traditions and promote cultural exchanges and integration in order to build a more harmonious world.

In the post-growth era, China Beauty has played a "technology card"

Image source @ vision china

Wen | New Consumption of Tide Watching, Author | Xinyi, Editor | Eucommia ulmoides Oliv.

In recent years, China’s beauty industry has ushered in Shuang Sheng in scale and growth rate, which is an important evidence of the rise of "national tide".

As for the important factors that lead to the rapid rise of many new domestic beauty products in the past few years, based on the supply side, domestic beauty suppliers have served international brands for many years and have accumulated enough experience in technology and mode, and the efficiency of China’s beauty supply chain is leading the world.

Based on the consumption side, the economic situation of the new generation of consumers has improved qualitatively compared with the previous generation, and they also have more time and energy to study and invest in the "beautiful cause".

This is the big background.

Besides, there is a rare opportunity that belongs to China’s beauty industry, which we call the "functional/ingredient era".

When a beauty manufacturer shared it before, it was mentioned that the so-called "function/component" concept was not put forward by a professional research institution in an industry or a so-called core enterprise with the right to speak in the industry, but a concept put forward by the market.

That is to say, consumers "force" the beauty industry to continuously deepen their understanding of functions/ingredients based on their emphasis on functions/ingredients. We seem to have seen the arrival of the "era of consumer sovereignty".

How did this era come about?

We believe that on the one hand, technology itself is improving. People’s pursuit of beauty and health is engraved in their genes, so that the beauty industry has been cracking the password of "eternal youth" through technological innovation for so many years.

With the efforts of the R&D end, the proven more effective raw materials and processes will replace the previous solutions. For example, if we lengthen the time line, we can see that China’s beauty has evolved into a functional era step by step, and the core driving force must be the technology itself.

Source: Fengrui Capital

On the other hand, the era of efficacy has become an industry consensus, and it also depends on the rise of social media and corresponding digital means.

With the help of developed information channels, "rich and leisure" consumers have established an unprecedented understanding of beauty products and even the industry. They know exactly what they need and are more capable of judging truly valuable solutions.

Functions/ingredients based on advanced technical capabilities have also become the most recognized beauty concept in the market with the help of new channels.

With the help of new channels and new marketing, an unprecedented high-efficiency bridge has been built between brands and consumer markets, and the efficiency of product market verification has been greatly improved.

Based on the above background, it is not difficult for us to understand the significance of today’s technology to the beauty industry in China. We will also start to sort out and show the scientific and technological innovation of China’s beauty industry around the key words of science and technology.

From the beginning of research and development to the terminal-oriented, the beauty industry relies more and more on scientific and technological strength in each core link. Based on market observation, we summarize the current mainstream technological innovation methods in each link.

  • The research and development end is mainly the technological innovation of raw materials and processes. From the perspective of raw materials, more and more "local raw materials" are attracting market attention;

  • In the field of packaging, environmentally-friendly packaging materials driven by the concept of sustainable development are becoming the focus of the field. In addition, the technological innovation of packaging is also directly empowering the product itself. For example, through special packaging to maintain the activity of ingredients, reduce the emulsification reaction that may lead to allergies, reduce the irritation of some ingredients, and help control the proportion of ingredients to achieve the best results;

  • At the channel level, no matter which channel the brand is exerting its strength with traffic bonus, digitalization is a technological innovation link that cannot be avoided by reducing costs, improving quality and increasing efficiency. Building a new "people and goods yard" through digitalization is always the goal to be achieved in the process of channel reform;

  • The same is true in marketing. Digitalization makes the connection between channel marketing closer and closer, thus creating an increasingly smooth sales link for the brand. Nowadays, digital marketing tools have almost become the standard of beauty brands, and the essence of tools is to serve efficiency. What we often call "user thinking" is essentially a more efficient content model that links the market.

Here we also show the full-link technology empowerment in the field of beauty through some cases.

In the field of R&D, Galand Group, the parent company of Nature Hall, mainly promotes a kind of "indigenous component", a microbial strain in the Himalayas, which is also a component of the cooperation between Galand and Chinese Academy of Sciences in microbial research.

Now, this ingredient with "anti-oxidation" function has practical product application, and now it is also one of the star products of Nature Hall.

Another typical case of process innovation comes from Zhiben.

No matter how good the ingredients are, if they are not absorbed, the effect will be discounted. Today, an important technological innovation direction in the field of beauty cosmetics is actually to solve the problem of how functional ingredients are used by the human body.

The present technology is called "artificial exosome delivery technology", which can effectively absorb extracellular active ingredients by activating cells and increase the efficacy of the ingredients themselves.

There are also corresponding products on the market.

In the field of packaging, Runbaiyan’s packaging is more representative on the level of sustainable development. At the same time, it has a strong sense of design and recognition, and tells the brand concept through product packaging.

Regarding the following channels and marketing digitalization, here is a marketing link.

Between planting grass and pulling grass, there is also a link to raise grass, which is also a link to open up online and offline, public and private domains through data, improve the quality of marketing reach in an all-round way, and increase consumer experience.

It shows that in addition to some direct efficiency transformation, we should also add more indirect content to give marketing content and emotional value. And our current digital tools and solutions are indeed more and more intelligent, so high that we can achieve continuous optimization of content through accurate consumer analysis.

The influence of science and technology on the field of beauty is increasing, and this cognition is also reflected in the business process of industries and enterprises through data.

First of all, the proportion of R&D expenses of head beauty enterprises in total revenue has gradually increased in the past three years. Huaxi Bio and Betani are outstanding, with R&D expenses accounting for more than 5% in the past year.

Moreover, not only domestic beauty cosmetics are following the era of technological beauty led by efficacy skin care, but now many foreign brands are also highlighting their scientific research strength and related achievements, fully catering to the efficacy wave.

We have observed that the overall trend in the field of beauty today has changed from "volume marketing" to "volume channel" to "volume research and development" and "volume efficiency".

Show you some typical cases that everyone is familiar with-

The first is Huaxi Bio, which started from the research and development of raw materials. Before that, it was more of a core supply chain enterprise serving the B-end such as medical care and medical beauty. Later, the advantages of raw material research and development and channel funds were expanded, and the beauty brand matrix was developed to play the C-end market and gradually become a terminal brand enterprise; Now Huaxi Bio is a veritable beauty industry chain group enterprise.

Bettini also takes the whole chain route, starting from the conservation planting at the source, integrating R&D and production of brands; Now the product system covers cosmetics and medical devices, and continues to expand in the field of beauty.

These two cases are more focused on the field of skin care products. Cosmetic companies, which have always been regarded as not paying much attention to R&D, are actually gradually consciously raising the threshold of product competition with scientific and technological investment-the parent companies of Perfect Diary and Huaxizi now have their own R&D centers, or do research and development of products with technical content through cooperation with authoritative scientific research institutions.

The direction involved is also inseparable from products and processes. Now many make-up brands are also improving the safety of their products through "local raw materials", creating brand recognition, and even giving make-up products the efficacy of nourishing skin.

Including now, many make-up brands are also making efforts in the field of base makeup, which requires higher research and development, and establishing their own moat through products with thresholds.

Finally, through a table, I will show you the R&D, construction and related trends of new domestic beauty brands on the market.

Just now, we mentioned that mainstream beauty companies on the market are making efforts in research and development, and also listed relevant data, but in fact, it is difficult for each industry to set a perfect absolute value for R&D investment.

However, the gradual upward trend itself will reflect the positive correlation between R&D investment and the market value of the brand. I believe that it is precisely because of this that the brand has the incentive to continuously increase the price in science and technology.

In the next part, we take this view and show the beauty technology and product direction with high market recognition through some specific cases.

Let me give you a general picture first. This is the main positioning and concept of domestic beauty head brands (including listed companies and cutting-edge brands). Obviously, we can see the weight of scientific research on brands now.

Source: business staff liquid essence category seven-day product ranking

In addition, we also found that more and more products will directly write the ingredients when optimizing the platform keyword search, which actually reflects that consumers’ understanding of beauty technology has reached a certain height today.

Then look at some specific cases-

The first one is hyaluronic acid, represented by "Huaxi School". Here is a direct example of Runbaiyan.

Since its debut, Runbaiyan has been deeply cultivating hyaluronic acid by relying on Huaxi Bio. This year, it directly expressed its brand positioning as "hyaluronic acid technology repair aesthetics", focusing on precise repair of surface, middle and bottom layers.

We also briefly summarized the launch of Runbaiyan on various platforms and the brand word cloud based on the launch, and found that the whole play and positioning of Runbaiyan have a high degree of overlap.

Of course, the core of brand marketing is products. In particular, the brand matrix of Huaxi Bio has always emphasized the concept of "big single product" and advocated that the whole series should be driven by big single product.

Let’s take another example that obviously adopts component positioning, which can be beautiful.

The human-like collagen of giant creatures has a very high reputation in the industrial circle, and it has been named as the original ingredient of China. When doing brand operation, it is also the idea of "core ingredients+efficacy output+big single product". That is, "recombinant collagen+fragile muscle repair+mask, second throw, collagen stick".

We also pulled some data from mainstream platforms to show the product line and sales of Fumei.

The third case is Ximuyuan, which takes the component route.

When Ximuyuan was first recognized by the market, it was also inseparable from ingredients, but industrial cannabis and medicinal Phellinus linteus finally went wrong for various subjective and objective reasons.

However, Ximuyuan has been building its brand around natural ingredients, and now it mainly promotes the product lines of camellia and cherry blossoms. In fact, camellia is not originated by Ximuyuan, but it does not hinder the positive effect of this ingredient on the brand.

At present, Ximuyuan combines the concept of natural ingredients with urban life from positioning to marketing, which is also the ideological trend that cutting-edge consumer brands in China will generally graft.

Let’s talk about a domestic brand PMPM.

The big move of PMPM this year is to set up a global skin care research expert committee, with the core purpose of "providing solutions to skin problems for consumers in China". The brand has always wanted to promote the concept of "formula", and the formula represents the collection of ingredients and technology.

This is also a case where the brand’s hard scientific research strength is directly presented at the market level.

Finally, I will share this report and show the possible trends from the perspective of our industry.

First, the beauty and skin care industry has entered the era of "strong supervision". No matter which industry will pay special attention to policy orientation and industry rules, beauty is actually an industry with a high customer complaint rate, and the impact of policies on brand enterprises is very obvious.

Judging from the adjustment of filing rules in recent years, it can be clearly found that the supervision of the beauty industry has become stricter. Some products can no longer use the expression of "medical" in publicity, which actually puts forward higher requirements for the brand’s product strength.

Since we are in the age of efficacy and benefit from it, we should not abuse it.

Otherwise, the effect will also fail.

Second, synthetic biology: reconstructing the next password of the beauty industry. Brands need to pay attention to some important scientific and technological innovation trends. From the feedback from the current investment market and the mainstream research and development direction of the industry, we conclude that synthetic biology is a research direction that is more concerned in the field of beauty.

Moreover, synthetic biology is also a direction in which China has the first-Mover advantage. At present, China’s synthetic biotechnology is comparable to the international mainstream level, and even in a leading position in some biotechnology fields.

Third, the capital market prefers biotechnology. Take a look at the signals sent by investment institutions. The first is the attention to the field of synthetic biology; Secondly, many investment institutions will favor the proven ingredients and efficacy to increase the certainty of investment; In addition, there are still opportunities for breakthroughs and innovations in sub-populations, scenarios and needs.

Finally, deep brand differentiation based on scientific research and development is the foundation for brand enterprises to impress investors and always stand in the market.

The next three trends are all related to channels and marketing.

Fourth, the development of offline channels has brought new growth points to the beauty industry.

Since the beginning of this year, many beauty brands have begun to work offline. In fact, going offline is the only way for brands to expand their channels. When everyone quickly starts online, whether they have reached the traffic ceiling or not, they will naturally extend offline, because offline service and experience are the core values of beauty brands.

Of course, today’s offline channels need to be upgraded on the basis of traditional shelf thinking, so that offline can become a scene with strong content, multifunction and more experience, which can effectively promote purchase decisions and enhance purchase intentions.

Here, people are no longer simple consumers, but change to accurate consumers; In contrast, brands need to use this scenario to provide more accurate products and services.

And with the empowerment of technology, online and offline will be opened up, resulting in sales linkage. In the future, omni-channel digital empowerment of retail+service+technology+experience is the only way.

Fifth, lay out private domain e-commerce and establish its own digital user assets.

Like the logic under the wire, the public domain leads to the private domain, which is an inevitable brand logic. Under the combined effect of the expensive public domain traffic, limited repurchase rate and emerging platforms and traffic dividends, private domain has almost become the standard for brands to maintain long-term growth.

Moreover, private domain is a channel strategy with compound interest, and the later it is, the higher the production ratio will be, which is also the application meaning of stickiness and repurchase.

Sixth, content innovation is the primary productivity of online marketing of beauty products.

We emphasize that no matter what kind of channels and marketing actions we do, everyone’s requirements for content must be getting higher and higher. The good live performance of Xiaohongshu this year actually confirms the effect of previous content accumulation, and the trust generated by high-quality content in the consumer market has been recognized and highlighted in the form of sales data.

We also advocate that today’s brand enterprises will no longer roughly divide their business into two categories, such as online and offline, public domain and private domain, but focus more on understanding and observing people and refining effective content for real people.

Insight into the output content, content construction experience, experience produces stickiness, and stickiness produces long-term purchasing power; With the help of content and market links, brands will generate new insights under the continuous benign interaction, thus serving the upgrading iteration of the whole business process such as technology, products, content, channels and marketing, and finally making the business form an "organism".

This is a process that takes content as the core driving force and constantly realizes the flywheel of brand growth in the positive cycle.

Seventh, finally, pay attention to a trend, and custom beauty has sprung up everywhere.

Customization is almost a foreseeable end point of all consumption, and customized service reflects the highest degree of respect for consumers. It also reflects the market’s pursuit of in-depth and high-quality services.

It is not easy to find a suitable product and service solution in the vast amount of information. From the industry to the market, people are looking for the next hot trend.

In fact, what is popular is not necessarily suitable.

Of course, thousands of people need not only the input of product technology, the deepening of market education and cognition, but also the more universal and customized solutions that cater to the consumption power of the masses.