A few days ago, the Tram House was informed of a set of pictures of the new Volkswagen Golf. It is reported that the new car will be listed in the near future. In terms of power, the car will be equipped with a light mixing system, so it will also have a good performance in fuel saving.

In terms of appearance, the new Volkswagen Golf has been fine-tuned, and decorative strips have been added to the front face, making the layering more full. In addition, the shape of the light group of the new car has been optimized, and the running light belt has effectively improved the exquisiteness of the vehicle.

The side body continues to be consistent with the current model. It is worth noting that the golf GTI model will add petal-shaped rims, and the recognition and fashion sense are improved compared with the current models.

In terms of interior, the new golf will be equipped with a larger central control screen, and a 12.9-inch or 15-inch OLED central control screen will be provided depending on the configuration. The size of the LCD instrument is still 10.25 inches, and the integration of vehicle information is more comprehensive.

In terms of power, the new golf regular version will be equipped with a 1.5T four-cylinder engine and a light mixing system, and the GTI model will be equipped with a 2.0T high-power engine.

Source: Tram House https://www.zhev.com.cn/news/show-1657894645.html

　　Just two days after the news of French, German, Japanese and other commercial banks and insurance institutions applying to land in China came out, two more news came: First, on May 2, the Central Bank of China confirmed that the first foreign-funded payment institution had applied to the Central Bank of China for business. This means that foreign payment institutions have taken the first step to enter the China market. Second, on the same day, it was reported that a foreign company had started to apply for a credit investigation license in China.

　　This is the embodiment of China’s further financial opening.

　　Let’s look at the company that applied for third-party payment, named WorldFirst, which is a British-funded company. In April 2018, WorldFirst just launched the first collection product for cross-border B2B sellers in China — — World Account to solve the problem of cross-border payment for cross-border e-commerce sellers, so it is very important to obtain a third-party payment license in China, otherwise, the development of China market will be limited. The application of WorldFirst to the Bank of China for a cross-border business payment license indicates that China’s financial opening is expected to go further in the field of third-party payment.

　　The company that applied for the credit information business license is even bigger. Yiborui Company, headquartered in Ireland, is a giant of credit information business in the world, with business all over the world and huge branches in the United States.

　　Generally speaking, if the central bank confirms the receipt of the application, it means that the central bank has actually started the process of approval. Therefore, these two cases, some low-key applications, were officially confirmed, which means that China’s financial opening-up is real, and it is a fence to cut the knife and cut the flesh.

　　The third-party payment market in China has achieved great success in recent years. The well-known third-party payment companies represented by WeChat and Alipay have made eye-catching profits in this field. Ant Financial has mastered Alipay, and its valuation has surpassed many financial companies in the United States by hundreds of billions of dollars. However, the size of WeChat Tenpay is not inferior to Alipay. Of course, its actual valuation should also be around here. Even so, China’s third-party payment market still has great potential to be tapped. For China’s huge domestic third-party payment market, foreign capital used to be out of reach. But now it seems that soon, foreign capital can come in to participate in the competition and share a piece of the action.

　　The credit investigation market in China has just started. There is a vast space for both corporate credit investigation and personal credit investigation, and many aspects are still blank. I am afraid the market potential in this respect is no less than that of third-party payment. Different from third-party payment, there is no strong competitive opponent in China in this respect, that is to say, if foreign capital comes in, it is basically a blue ocean with huge profits.

　　Therefore, China’s opening up in these two areas is really very bold and courageous.

　　No wonder countries, especially several developed countries, have been acting so frequently recently.As long as they have some market judgment, they will never ignore the huge space of China’s financial market. Whoever falls behind in the process of opening China’s financial market will lose half of the future first. From a global perspective, I am afraid that the two major financial opening dividends that China wants most are American companies. Let’s look at the third-party payment market in China, which is the big fat that companies with payment services in the United States, such as Apple and paypal, want to get. Apple has previously entered the payment market in China through the cooperation with China UnionPay, but after all, it is a four-way payment, and its business development is not satisfactory. Therefore, in the competition with WeChat and Alipay, Apple, which is far behind, should dream of getting a third-party payment license in China.

　　Needless to say, the three major rating agencies in the United States, Standard & Poor’s, Moody’s Investment Services and Fitch Ratings Limited, are all giants in the global credit reporting field. If they can’t successfully enter the credit reporting market in China, or lag behind other competitors in the pace of entering China, they will probably have a great adverse impact on their future competitiveness.

　　However, if American companies really lag behind their western counterparts, it is not China’s fault. China people believe in "making money with harmony". After all, the United States initiated a trade war with China, and public opinion in China could hardly accept the result: open these fields and let those guys who threw stones at themselves happily take away the benefits. Needless to say, no one has the guts!

　　(The author is an international critical commentator Si Hai)

　　Cctv news The system of "Special Commissioner for Science and Technology" (hereinafter referred to as "Special Commissioner for Science and Technology") originated in Nanping, Fujian, aiming at assisting the development of advantageous industries and the construction of agricultural science and technology parks through the transformation of scientific and technological achievements, and helping rural revitalization. However, the problem that science and technology commissioners often encounter in the process of serving tea farmers and tea enterprises is the problem of funds.

　　According to the introduction of the local financial supervision bureau of Fujian Province, the relevant financial institutions in Fujian have innovated the "tea industry finance+specialized" model, provided comprehensive financial services in the areas of "financing and intelligence, industrial support, knowledge popularization and ecological construction", and promoted the tea industry to become a dominant industry in Fujian together with the "Fucha. com" platform.

Lin Jie, president of Nanping Central Sub-branch of the People’s Bank of China, went to tea enterprises for guidance and set up a "workstation for financial technology commissioners".

　　The Nanping Central Sub-branch of the People’s Bank of China strengthened the cooperation between government, banks and enterprises, and guided financial institutions to launch various models such as "tea finance+Kurt loan" and "technology+finance+tea industry" to organically integrate the policy of benefiting farmers with financial products. At the same time, it instructed financial institutions to set up a "workstation for financial science and technology commissioners", and provided support to 634 tea enterprises and farmers in industrial support and precise poverty alleviation.

　　Bank of China Nanping Branch designed and launched the "Cote Loan" liquidity product, and Nanping Finance Bureau invested 2 million yuan to establish a credit enhancement fund pool as the government risk compensation for the credit enhancement fund loans of enterprises led, founded and served by Nanping Science and Technology Commissioner. When the credit enhancement project loans suffered losses, the loan losses were supplemented by 50% of the credit enhancement part. The bank also plays the role of precise drip irrigation of tea finance, promotes the coordinated development of tea industry, tea culture and tea technology, and makes tea economy a magic weapon for rural revitalization and a benchmark for green development.

The staff of Nanping Branch of Postal Savings Bank visited to understand the credit demand of customers. (Photo courtesy of the interviewee)

　　Nanping Branch of Postal Savings Bank signed a strategic cooperation agreement with Nanping Science and Technology Bureau, set up a service team of financial science and technology commissioners, and jointly launched the "Kurt Loan", which mainly provided credit financial support for enterprises founded, led or served by science and technology commissioners; Open up green approval channels and give preferential interest rates. With the guidance of the science and technology task force and the blessing of financial resources, the capital needs of tea enterprises for production, processing and technology upgrading have been effectively met.

Science and technology commissioners went to Zhenghe County tea enterprises to provide technical services. (Photo by Wang Feng)

　　In Zhenghe County, Fujian Province, it was not easy to evaluate the value of local tea due to the variety of tea and the influence of tea production technology and tea producing area, which also made tea enterprises encounter difficulties in financing. Nowadays, through the combination of tea financial services and the special system, the problem of value evaluation that plagues local tea financial services has been effectively solved.

　　With the assistance of the special workstation, the county broke the financing bottleneck of tea warehouse receipt pledge due to value evaluation, quality certification and other issues. At present, more than 8,000 boxes of white tea have entered the high-standard intelligent management, with a total value of more than 30 million yuan, and it is estimated that more than 18 million yuan can be raised. (Wei Ju)

Image source @ vision china

Wen | maidian

Since the beginning of 2023, influenced by multiple factors such as favorable macro policies and good economic development, the tourism market has been resilient and growing continuously during the Spring Festival, Qingming Festival, May Day and Dragon Boat Festival holidays, and the "Mid-term Examination" report card is eye-catching. According to the data of domestic tourism in the first half of 2023 released by the Ministry of Culture and Tourism, in the first half of the year, the total number of domestic tourists was 2.384 billion, an increase of 929 million over the same period of the previous year and a year-on-year increase of 63.9%; Domestic tourism revenue (total tourism expenditure) was 2.3 trillion yuan, an increase of 1.12 trillion yuan or 95.9% over the previous year. It can be seen that the number of domestic tourists and income increased significantly in the first half of the year, and the tourism industry entered a new channel of comprehensive recovery.

1. Domestic tourism data in the first half of the year: the number of visitors and tourism revenue "double growth" year-on-year, but there is still a certain gap with the same period in 2019.

Domestic tourist arrivals: According to the data released by the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourists was 2.384 billion, an increase of 929 million over the same period of the previous year and a year-on-year increase of 63.9%. Among them, the number of domestic tourists of urban residents was 1.859 billion, a year-on-year increase of 70.4%; The number of domestic tourists of rural residents was 525 million, a year-on-year increase of 44.2%. Quarterly: In the first quarter of 2023, the total number of domestic tourists was 1.216 billion, a year-on-year increase of 46.5%. In the second quarter of 2023, the total number of domestic tourists was 1.168 billion, an increase of 86.9%.

Comparing the number of tourists in each quarter from 2020-2023Q2, the number of tourists in 2023Q1 and 2023Q2 reached a new high in four years, and the number of tourists recovered obviously in the first half of 2023. Further comparison with the tourism situation in the first half of 2019: the number of domestic tourists in the first half of 2019 was 3.08 billion. By comparison, there is still a certain gap between the number of domestic tourists in the first half of 2023 and the same period in 2019, and it has returned to 77.40% of the same period in 2019.

Domestic tourism revenue: In the first half of 2023, domestic tourism revenue (total tourism expenditure) was 2.30 trillion yuan, an increase of 1.12 trillion yuan or 95.9% over the previous year. Among them, urban residents spent 1.98 trillion yuan on travel, a year-on-year increase of 108.9%; Rural residents spent 0.32 trillion yuan on outings, a year-on-year increase of 41.5%.

Comparing the domestic tourism revenue from H1 in 2019 to H1 in 2023: In 2023, the domestic tourism revenue increased significantly, which was the highest since 2020. However, compared with 2019H1, the difference was 0.48 trillion yuan, and it recovered to 82.73% of 2019H1.

2. Inbound and outbound tourism in the first half of the year: the prosperity index of outbound and inbound tourism markets both exceeded the same period in 2019; The per capita consumption of outbound travel increased significantly, and "Hong Kong and Macao" led the recovery process of outbound travel; The number of entry-exit personnel increased by about 170% year-on-year.

According to the data of China Outbound Tourism Market Prosperity Report and China Inbound Tourism Market Prosperity Report released by the World Tourism Alliance in the first half of 2023, the outbound tourism prosperity index in the first half of 2023 was 28, which was 21 higher than that in the same period of 2019, and the outbound tourism was "U-shaped" and gradually recovered, instead of bottoming out quickly; In the first half of 2023, the inbound tourism boom index was 15, which was 13 index points higher than that in the first half of 2019 before the epidemic. However, due to the relatively complicated approval process of international route adjustment, the fragmented service chain of inbound tourism products, the closure of inbound tourism enterprises and the serious brain drain, it is difficult for the inbound tourism market to reach the level of 2019 in the short to medium term, showing a trend of "orderly recovery and fluctuating recovery".

According to the latest data of Alipay’s outbound platform: From January to June 2023, the per capita consumption of Alipay users for outbound travel increased by 24% compared with 2019. In terms of popular destinations, in the first half of 2023, the top ten outbound destinations in terms of transaction volume were: China, Hong Kong, China, Macau, Japan, Thailand, France, South Korea, Australia, Canada, Britain and Xinjiapo. China tourists have once again become an important force driving global tourism and offline consumption. Judging from the number of outbound tourists, the top ten tourist destinations are Shenzhen, Shanghai, Guangzhou, Beijing, Hangzhou, Foshan, Dongguan, Zhuhai, Chengdu and Wuhan. It can be seen that outbound travel is mainly concentrated in first-tier and new first-tier cities, and the five cities of Greater Bay Area, the "Guangzhou-Shenzhen-Foshan-Dongzhu", are also the main force of outbound travel.

Since the beginning of 2023, the National Immigration Bureau has continuously optimized and adjusted the exit and entry management policies: on February 20th, Guangdong-Hong Kong-Macao Greater Bay Area mainland cities implemented the endorsement policy for talents traveling to and from Hong Kong and Macao on a pilot basis, and on May 15th, 2023, it fully resumed the implementation of four measures, including the "National General Office" for mainland residents to travel to Hong Kong and Macao. With the convenient optimization of Hong Kong and Macao tourism policies, many provinces in China have organized a number of Hong Kong and Macao tour groups, and the number of mainland tourists entering Hong Kong and Macao has been rising. According to the data released by the Hong Kong Tourism Board, in the first half of 2023, there were nearly 13 million visitors to Hong Kong, including about 10 million mainland visitors, accounting for about 77%.

In addition, according to the latest data released by the National Immigration Bureau: in the first half of 2023, a total of 168 million entry-exit personnel were inspected, an increase of 169.6% year-on-year; More than 10 million ordinary passports were issued, a year-on-year increase of 2647.5%; 42.798 million endorsements of entry and exit documents for Hong Kong, Macao and Taiwan were issued, up by 1509% year-on-year, which further reflected the strong recovery of China’s entry and exit tourism.

1. Tourism data of some provinces in the first half of the year

According to the incomplete statistics of Maidian Research Institute, as of July 24th, nine provinces (municipalities directly under the Central Government and autonomous regions) have published the tourism data of the first half of the year. Compared with the same period in 2022, due to the low base in 2022, the number of tourists and tourism revenue in all provinces and regions showed positive growth, and the overall recovery was obvious.

Compared with other provinces, Yunnan Province ranks first among nine provinces and cities in terms of tourism reception and tourism revenue, with 539 million tourists received and total tourism revenue of 693.4 billion yuan, both exceeding the same period in 2019. In 2023, Yunnan Province launched "There is a Life Called Yunnan", and in just four months, the whole network read more than 9 billion people, which continued to ferment and extend, such as cooperating with China Tourism News to column "There is a Life Called Yunnan" and planning to publish 10 boutique tourist routes of "There is a Life Called Yunnan, Traveling to Yunnan in a Cool Summer". Behind this phenomenon, on the one hand, it reflects the strong recovery of the tourism market in Yunnan Province, on the other hand, it also represents the future shift of the tourism model-paying more attention to life and experiencing holidays in depth.

In the first half of 2023, the cultural tourism market in Jiangsu Province was "bright", receiving 478 million domestic and foreign tourists, up 98.3% year-on-year, achieving a total tourism revenue of 610 billion yuan, up 83.5% year-on-year, and its recovery was better than that of the whole country. In addition, according to the business data of UnionPay, the total consumption of cultural tourism in Jiangsu Province in the first half of the year was 252.359 billion yuan, up 31.8% year-on-year, accounting for 10.2% of the country, ranking first in the country. The achievement of these achievements is closely related to the series of supporting policies of the Provincial Department of Culture and Tourism, such as the introduction of the "15 Articles of Suzhou Culture and Tourism" policy, the arrangement of special funds of 90 million yuan to support 130 projects, and the award of 26 million yuan to travel agencies and grade travel homestays, so as to fully promote the comprehensive recovery of the cultural and tourism market in the province.

2. Tourism data of some cities in the first half of the year

At the city level, according to incomplete statistics, six cities released tourism data in the first half of the year: the number of tourists and income of each city showed "double growth", with the growth of key tourist cities such as Zhangjiajie and Sanya being the most obvious. Taking Zhangjiajie as an example, in the first half of 2023, the city received a total of 18.8922 million domestic and foreign tourists, an increase of 185.40% year-on-year; Tourism revenue reached 25.268 billion yuan, up 162.86% year-on-year. It can be seen that the number of tourists and tourism revenue both increased by over 100% year-on-year. As early as the end of 2022, Zhangjiajie declared "2023 as the year of comprehensive tourism recovery in the city", held the cultural tourism consumption season in May, issued the "Implementation Plan of Zhangjiajie Tourism Marketing Award in 2023" in June, and will hold the first China (Zhangjiajie) conference series in September, so as to comprehensively promote the city’s tourism recovery through "consumption season, conference and marketing award" and other measures.

1. Performance of tourism data of each holiday

According to the data of the Ministry of Culture and Tourism, during the four holidays of Spring Festival, Qingming, May Day and Dragon Boat Festival in the first half of this year, the number of domestic tourists increased by 23.1%, 22.7%, 70.8% and 32.3% respectively, and the domestic tourism revenue increased strongly by 30.0%, 29.1%, 128.9% and 44.5% respectively. The resilience and continuous growth of the tourism market have dominated the basic pattern of comprehensive recovery of the domestic tourism market.

Further from the comparison between the holidays and the same period in 2019, according to the comparable caliber, during the Spring Festival, May Day and Dragon Boat Festival, the number of domestic tourists recovered to 88.6%, 119.09% and 112.80% of the same period in 2019 respectively, and the domestic tourism income recovered to 73.1%, 100.66% and 94.90% of the same period in 2019 respectively. It can be seen that the May Day holiday is a turning point (the number of trips and tourism income both exceed the pre-epidemic level), which indicates that the domestic tourism market has fully recovered and turned into normal development. From the analysis of the May Day holiday data in various provinces and cities, the trend of "recovery and turning point" is further reflected. For example, the number of tourists and income in nine provinces and regions such as Yunnan, Shandong, Liaoning, Heilongjiang, Tianjin, Inner Mongolia and Jilin have all recovered or exceeded the level of the May Day holiday in 2019, and the per capita tourism expenditure in Beijing, Hainan, Shanghai, Zhejiang and Hunan has exceeded 1,000 yuan.

2. The characteristics of the holiday tourism market

During the Spring Festival holiday, the long-distance tourism market led the recovery, and "annual taste tour", ice and snow tour and quality holiday were sought after. According to Ctrip data, cross-border air ticket orders for the Spring Festival in 2023 increased by more than 4 times; According to the data of Qunar platform, the average radius of tourists’ travel during the Spring Festival increased by over 50% compared with 2022, and the travel distance of each passenger increased by an average of 400 kilometers compared with last year. At the same time, influenced by China’s traditional Chinese New Year customs, seasons and other factors, visiting temple fairs, experiencing ice and snow sports, punching in cultural exhibitions, and participating in non-legacy folk activities are still hot topics for Spring Festival travel.

During the Qingming holiday, the local outing and "one-day spring outing" are hot. Qingming holiday in 2023 is a one-day holiday, so local and close-up "one-day spring outing" has become the choice of most people. According to the data of Ctrip. com, the booking volume of one-day tour products in Qingming holiday has increased by more than 5 times compared with the same period of last year, and short-distance travel is hot, and the order for self-driving car rental has increased by more than 10 times year-on-year. In addition, the Qingming holiday coincides with the "spring blossoms" season all over the country, and outdoor activities such as hiking, mountaineering, flower viewing and camping are also popular.

During the May Day holiday, the scene of "people following the crowd" reappeared in scenic spots, and the popularity of cross-city and inter-provincial tourism increased significantly. The popularity of traditional popular tourist destinations did not decrease, and the emerging online celebrity cities "broke the circle", and parent-child play, non-legacy, leisure vacation and rural tourism were favored. During the "May 1" period, the country welcomed the "blowout" travel of tourists, and the passenger flow in many places broke through the historical record one after another. The scene of "people following the crowd" in popular attractions such as Hangzhou West Lake, Nanjing Confucius Temple and Beijing Summer Palace reappeared. According to Ctrip’s "May 1 Travel Data Report in 2023", the flight distance of users during the "May 1" holiday reached a four-year peak, the travel radius increased by 25% compared with the same period of last year, and inter-provincial hotel bookings accounted for over 70%. From the destination point of view, Beijing, Hangzhou, Dali, Xiamen and other places are still hot, and online celebrity cities such as Chongqing, Changsha and Zibo, and minority destinations such as Changxing and Xianju have attracted much attention.

During the Dragon Boat Festival holiday, domestic tourism demand continues to recover, inbound and outbound tours meet a small climax, people return to life, and theme tours such as folk experience tours, leisure tours that pursue a sense of relaxation, cultural tours of music festivals and art exhibitions and performing theatres, and citywalk are favored. According to the data of the Dragon Boat Festival travel report released by Ctrip, Qunar, Feizhu, Mama Donkey and Tongcheng, the Dragon Boat Festival holiday is mainly short and medium-distance, and the booking of Zhou Bianyou with short trip and convenient transportation is hot. At the same time, the inbound and outbound tourism market ushered in a small climax during the Dragon Boat Festival holiday. According to the data of the National Immigration Bureau, the number of people entering and leaving the country recovered to more than 60% in 2019. From the perspective of product selection, unlike the "special forces" punch-in tour on May 1, tourists return to life during the Dragon Boat Festival holiday, and the "relaxation" tour is hot. At the same time, the traditional culture represented by dragon boat races, dumplings, and garden parties, and the trend culture represented by music festivals and art exhibitions have their own magical powers, bringing rich tourism consumption choices to domestic tourists.

2023 is a year of vigorous and comprehensive recovery of the tourism industry. Tourism practitioners are trying to find a breakthrough through various efforts, "both adapting and changing", so hot spots in the tourism market frequently occur in the first half of 2023. It is beneficial and enlightening for government departments, industry managers, enterprise market players and service practitioners to gain insight into the new trend of tourism industry, explore the new fashion of tourism consumption, and study new ways of playing tourism through new tourism words and phenomena.

Hot spot 1: "Director online celebrity" —— Fancy endorsement by the directors of local cultural tourism bureaus, and new exploration of tourism marketing.

Hot spot 2: "Cooking tea around the stove"-ceremonial consumption, tourism atmosphere economy, new formats driving new consumption

Hot spot 3: "Secret Box in the Prosperous Tang Dynasty"-IP cultivation of cultural tourism, deep experience and interaction of tourism, and promotion of national marketing.

Hot spot 4: "Go into Zi to catch the roast"-gourmet tour, and mass consumption is still an important force driving the recovery of the consumer market.

Hot spot 5: "Temple tourism"-escape from pressure and spiritual sustenance, and the demand for spiritual meditation and healing tourism products is strong.

Hot spot 6: "Village Super and Village BA"-National Movement, Integration of Sports and Tourism to Promote the Development of Rural Tourism Economy

Hotspot 7: "Special Forces Travel" VS "City Walk"-High-intensity and fast-paced special forces travel vs urban deep immersion experience tour, after retaliatory and compensatory tourism, the change from quantity to quality.

Hot spot 8: "Concert Economy"-The integration of "performing arts and tourism" will stimulate the economic growth of urban tourism industry chain.

Taking stock of the hot topics and phenomena in the tourism market in the first half of 2023, we can find that with the normalization of travel, the recovery of the cultural tourism market is fierce, and the phenomenon of "special forces" retaliatory and compensatory tourism consumption is frequent; After the opening up, the competition in the tourism market has become more intense, which is evidenced by the fact that the directors of local cultural tourism bureaus have endorsed local tourism and robbed market traffic. Diversified tourism consumption demands, such as "cooking tea around the stove", "interactive experience tour in the prosperous Tang Dynasty", "spiritual healing tour in the temple", "special forces", "Citywalk" immersed city tour, "going to a city for a concert" and so on, have inspired local governments and tourism market entities to constantly innovate the supply of products and services. The recovery of tourism consumption market is gradual, with high-frequency and low-price mass tourism consumption taking the lead, while the recovery of low-frequency and high-price long-distance travel and outbound travel is relatively slow; The phenomenon of stratification of tourism consumption is more prominent, and "consumption degradation" and "consumption upgrading" coexist at the same time. Some people seek "special forces tour" with high cost performance, while others pay for "a sky-high concert ticket".

In the first half of 2023, the overall tourism market showed a trend of high opening and steady walking: the number of domestic tourists was 94.23% of the whole year of 2022 (2.53 billion); Domestic tourism revenue (total tourism expenditure) is 2.30 trillion yuan, 0.26 trillion yuan higher than the whole year of 2022 (2.04 trillion yuan), that is, "it takes half a year to complete the performance of the whole year of 2022". In addition, according to the semi-annual performance pre-announcement of tourism listed companies, according to statistics, nearly 40% of enterprises have recovered or even exceeded the profit level before 2020. It can be seen that the recovery of domestic tourism market has been established, but the recovery of inbound and outbound tourism is slow due to many factors such as routes, visas and family financial situation.

Looking forward to the second half of the year, we will usher in the traditional tourist season-summer vacation and the Mid-Autumn Festival and Eleventh Holidays. At present, the summer tourism season is coming. From the demand side, there is a strong demand for theme tours such as parent-child tours, study tours and summer vacations. According to the summer travel order data released by OTA platforms such as Ctrip and Tuniu, by the middle and late June, summer parent-child travel orders accounted for more than 30% of summer orders, up more than 7 times year-on-year, basically returning to the pre-epidemic level; The booking volume of research products has exceeded the same period in 2019; The search heat of summer country tour is more than 20% in the same period of 2019. In terms of outbound travel, the popularity of summer travel bookings in Hong Kong and Macao has soared, and Europe has become the main destination for summer outbound travel. Switzerland, Italy, Greece, Spain, Portugal and other products are highly popular. From the perspective of the supply side, the cultural travel merchants are "gearing up", actively adapting to the consumption trend, promoting the iteration of traditional formats, timely launching explosive new products and new formats that meet the expectations of mass summer consumption, and continuously expanding effective supply. Tourist destinations have launched fancy activities such as music festivals, beer festivals and concerts in order to attract more young customers in the summer. On the policy side, in view of the difficulty in booking tourist attractions, the General Office of the Ministry of Culture and Tourism issued the Notice on Further Improving the Open Management Level of Summer Tourist Attractions to make arrangements for booking management, flexible supply, product innovation and market order, so as to better meet the tourism needs of the broad masses of the people. At the same time, local governments have intensively introduced measures such as issuing tourist vouchers and preferential tickets for scenic spots to further explore the local summer tourism market and actively guide tourism consumption.

The "booming supply and demand" of the summer tourism market, policy blessing and consumption promotion are expected to reach the peak of domestic travel throughout the year, and will also lay an excellent foundation for the comprehensive recovery of the domestic tourism market in the second half of the year. Comparing the tourism data in the first half of 2023 with the domestic tourism data in the whole year of 2019-the number of tourists reached 6.006 billion and the total tourism revenue was 6.63 trillion yuan. To reach the level of 2019, there is still "catching up space" of "3.676 billion passengers and 4.33 trillion yuan" in the second half of the year. The pressure is self-evident, and the challenge is still severe. Whether we can create another miracle will not only test the development resilience and vitality of the "invisible hand", but also test the wisdom and ability of the "visible hand".

Source: WeChat WeChat official account, 19th Asian Games.

On September 10th, the theme song "Burning" and its MV of the torch relay of Hangzhou Asian Games were officially released.

The torch relay is an important part of the cultural activities of the Hangzhou Asian Games, and it is also an important way to spread the Olympic spirit, publicize and promote the Asian Games, and promote the host city and the co-host city.

On September 8, the launching ceremony of the torch relay for the Hangzhou Asian Games was held in Yongjin Park Square, Hangzhou, and it is currently being carried out in 11 cities in Zhejiang Province. As an important medium of the torch relay, the theme songs of the torch relay play an important role in enhancing the influence of the torch relay and promoting the torch relay activities.

The theme song "Burning" released this time is composed by Pang Long and Kong Fandong, and written by Pang Long. The melody of the whole song is passionate and catchy, and the lyrics are exciting and inspiring, showing the fighting spirit in the competition; The arrangement combines light electronic music and heavy rock music, giving people a passionate feeling.

Also released with the theme song "Burning" is the MV of this song. The performance was performed by YiBo, a young singer, actor and skateboarding promotion ambassador of China. Through the interpretation of the men’s 4× 100m relay teams in YiBo and China, the whole MV, combined with the related scenes of the torch relay of the Hangzhou Asian Games, embodies the goal of "China’s characteristics, Asian style and splendor", highlights the charm and achievements of poetry and painting in the south of the Yangtze River and the wisdom of Hangzhou, conveys the expectation of not being afraid of challenges, welcoming beauty and forging ahead together, and expresses praise for peace, unity, dream, inheritance, courage and strength, which inspires all sectors of society to be full of enthusiasm.

It’s autumn season again, but look at your belly, how dare you gain weight again? Here I recommend 8 kinds of exercises that consume the most calories, so that you can lose weight and eat well!

Photo/Pexels

Running running

"Running is one of the best calorie burners out there, ” certified personal trainer Daniel Saltos says. An average person can burn anywhere from 500 to 1000 in one hour of running. “Speed, pace, and endurance are all factors that can impact this range. But running uses every muscle group in the body, allowing you to burn more calories."

Daniel Saltos, a professional personal trainer, said: "Running is one of the most calorie-consuming exercises." Ordinary people can burn 500 to 1000 calories after running for an hour. Saltos pointed out: "Speed, rhythm and endurance are all factors that affect calorie consumption. But running will use all the muscle groups of the whole body, which will make you burn more calories. "

Swimming swimming

Swimming is a low-impact workout that also targets multiple muscle groups. “In just 30 minutes of swimming, an average person can burn 200 to 300 calories,” Saltos says. Swimming also improves cardiovascular health, builds endurance, and increases strength—all great reasons to want to hop in the water.

Swimming is a low-intensity exercise, and it also uses multiple muscle groups. Saltos said: "The average person can burn 200 to 300 calories in 30 minutes." Swimming can also improve cardiovascular health, enhance endurance and strength, which are all good reasons to urge you to swim.

Cycling cycling

There’s nothing like a nice evening bike ride when the weather’s nice, and it’s actually a great workout for you as well. A long, steady bike ride can burn up to 500 to 700 calories in an hour, Saltos says.

Riding on a sunny night is perfect, and it is also a good exercise. Saltos said that cycling at a constant speed for up to an hour can burn 500 to 700 calories.

High intensity interval training (hiit) high intensity interval training

If you want intensity, HIIT exercises provide exactly that. These workouts involve working hard in intervals, then resting. Because your heart rate will stay elevated, you’ll burn more calories in less time. “On average, a person will burn 400 to 600 calories in 30 minutes,” Saltos says.

If you want to improve your intensity, then high-intensity interval training is very suitable for you. This training method is to do high-intensity exercise at intervals and take a break between the two groups. Because your heart rate will remain high, you will burn more calories in a shorter time. Salrose pointed out: "Doing high-intensity interval training for 30 minutes can consume 400 to 600 calories on average."

Jumping rope skipping rope

This childhood activity can actually do wonders for your health. “Jumping rope is great for strengthening the lower and upper body while improving endu rance and cardiovascular fitness,” Saltos says. It also improves your coordination, because your mind has to work while you jump. Jumping rope can burn 600 to 1000 calories in an hour.

Skipping rope as a childhood activity is actually very good for your health. Saltos said: "Jumping rope is very helpful for strengthening the strength of the upper body and lower limbs, and it can also improve endurance and cardiovascular health." Skipping rope can also enhance your coordination, because you have to use your head when skipping rope. Skipping rope can burn 600 to 1000 calories in an hour.

Strength training strength training

Strength training is one of the most efficient ways to burn more calories. “One hour of strength training can burn 300 to 400 calories on average, but you’ll continue to burn more calories throughout the day because of the EPOC effect,’” Saltos says. The EPOC effect, also known as excess post-exercise oxygen consumption, represents an increase in metabolism that occurs after strength training linked to the consumption of oxygen that is required to help restore the muscles.

Strength training is one of the most effective ways to burn calories. Saltos said: "Strength training can burn an average of 300 to 400 calories in one hour, and you will burn more calories later because of the effect of excessive oxygen consumption after exercise." The effect of excessive oxygen consumption after exercise means that oxygen consumption after strength training will accelerate metabolism and help muscle recovery.

Boxing boxing

Not only is boxing a great way to release pent up energy, but it also helps improve balance, boost endurance, and strengthens the upper body and core. “Boxing helps you get a good calorie burn, too, with the average person burning up 500 to 800 calories in an hour session,” Saltos says.

Boxing is not only a good way to release excess energy, but also helps to improve balance, enhance endurance and strengthen upper body and core strength. Saltos said: "Boxing can also help you consume a lot of calories. Boxing for one hour can make ordinary people consume 500 to 800 calories."

Rowing rowing

The pushing and pulling motion of rowing machines targets multiple muscle groups including the arms, core, and back, helping you to burn more calories. “An hour of rowing will burn 400 to 600 calories on average,” Saltos says.

The push-pull action of rowing machine will use multiple muscle groups including arms, core and back, thus helping you to consume more calories. Saltos said: "Rowing for an hour can consume an average of 400 to 600 calories."

English source: Yahoo News

Translation & Editor: Dany

Source: China Daily.

Source: Fashion Headline Network

The commercial potential and consumption power of 12 cities in China have developed to a point that cannot be ignored, and they must be analyzed, compared and re-examined.

Author | Drizzie

Although China is the pillar market of the current global fashion industry, which has contributed to the growth dividend in the past five years, there are still a lot of uncultivated land here.

When e-commerce platforms such as Pinduoduo entered the mainstream competition track with the sinking market consumption power, luxury fashion groups began to re-understand and deeply understand the special market form of China, and attached importance to the purchasing power of the middle class in markets outside the first-tier cities.

On the other hand, in the past ten years, the vast majority of fashion brands have captured the four first-tier consumer cities of "North, Guangzhou and Shenzhen", and their market roles have been basically established.

It is the general trend for some head brands to transform the brand recognition gained in China in the past few years into actual market share, improve profit margins and achieve a smooth soft landing, and expand the sinking market.

Kering real estate director Sergi Villar said last year that five luxury brands under the Group will open 14 new stores in six cities in China, Shanghai, Dalian, Kunming, Wuhan, Shenyang and Wuxi, all of which are new first-tier or second-tier cities except Shanghai. This move is considered by the industry as a signal that leading luxury enterprises are sinking their channels.

So the question now is, what other cities in China have the potential for fashion business? In order to do a good job in the next expansion, the brand must first really understand China, a vast, densely populated, culturally diverse and complex market.

According to the Fashion Business News, Vogue Business in China, a fashion industry media owned by Condé Nast China, will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry. In cooperation with consulting firm EY Parthenon, this report conducted in-depth desk research and data analysis on 12 cities in China in the first issue of the 2020 edition of the New Fashion Capital Index Report.

Vogue Business in China will release the 2020 "New Fashion Capital Index Report" on November 21st, which is also the first city research index report and city index ranking in the industry.

Different from the general comprehensive ranking of new first-tier cities in some previous reports, this report makes a more specific comparison and analysis of urban fashion power. The report divides the new fashion capital index into five first-level dimensions, namely, fashion consumption power, fashion business potential, fashion cultural charm, fashion innovation talent and fashion development power, which provides quantitative standards for consumers and industry professionals to feel about these cities.

This dimension division will help industry professionals to identify the differences between Chengdu, Nanjing and Hangzhou, and provide reference for industry practitioners to formulate future business development strategies and expansion paths.

Vogue Business in China will also hold a summit for the release of the 2020 "New Fashion Capital Index Report", initiated by Bao Yimin, editorial director of Vogue Business in China, and discuss with industry experts, business and cultural leaders how the city can achieve new breakthroughs.

It is worth noting that the summit will also be located in Chengdu, and guests will be invited to discuss in depth the lessons of Chengdu’s fashion development.

▌ Cultural power is the background color of fashion cities.

Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.

This city has become one of the most fashionable young people’s gathering places in China. With the help of street shooting and social media, it shows the dress style of young people in China. They can accept very diverse brands, not just big brands.

In addition to dress, the lifestyle of young people in Chengdu is actually very diverse, including rich nightlife, food, rap music, etc. They are open-minded about enjoyment and self-display. This also causes them to be very decisive when shopping, pay attention to decoration and self-expression, and their aesthetics are romantic.

Choosing Chengdu as the release place of this report is better than the particularity of fashion culture in this popular city.

In contrast, although cities such as Shenyang and Dalian have strong consumption power, they may be second only to Chengdu and Hangzhou in the whole country, but their fashion and cultural power is short-board. Bao Yimin told WeChat WeChat official account LADYMAX, "What they lack is a fashionable and cultural environment, and cultural activities are relatively scarce. If you go to Dalian today, consumers will find that the most famous shopping center in Dalian is actually very similar to Beijing SKP or Shanghai Henglong, and the excavation of fashion culture in this city will be relatively small. "

He believes that although everyone knows that Chengdu is a very interesting, famous and consuming city, they seldom realize that it is not only unilaterally strong, but also has strong comprehensive strength, and the overall development, especially the development of young and cool culture, is very leading.

"Because Chengdu has a very unique culture, it has also attracted the attention of many big brands. For example, Chanel will hold a show and regard Chengdu as the first important entry point. Therefore, the combination of consumption and culture makes Chengdu a very attractive city, at least for fashion. "

In fact, the consumption power of many cities in China is very strong, otherwise it is impossible to contribute at least 30% of the consumption power to the sales of luxury goods in the world. However, consumption itself is not the main reason for the future fashion capital. China’s strong economy will naturally lead to strong consumption.

The real fashion cultural power represents everyone’s living standard and high sensitivity to fashion, which is embodied in cultural and creative industries, fashion weeks, art galleries, cafes, etc. The growth of these cultures will make the city lively and interesting.

To this end, the New Fashion Capital Index Report also gives 30% weight to fashion culture in five dimensions, which is heavier than other projects. Fashion consumption power is a "hard" number, while fashion culture is the background color and the depth of development. When the consumption power has increased to a certain extent, the importance of cultivating fashion culture has begun to be emphasized.

Bao Yimin also admitted that one of the biggest breakthroughs in the report is to digitize fashion culture, which is very abstract and emotional, so how to digitize and score abstract and emotional fashion culture is the key issue. Therefore, this report analyzes the cultural activities such as cafes and bars in each city and the local government’s measures to promote fashion. "This is to see where the roots of fashion culture are, and we have to dig deeper."

In addition to quantitative analysis, the New Fashion Capital Index Report also conducted in-depth interviews with two or three local opinion leaders and experts in 12 cities, and conducted research on fashion hot spots in different cities, supplementing the content of qualitative research.

Another thing worth mentioning is "the power of fashion development". "Fashion development power" involves the government’s support for the fashion industry, the city’s own scientific and technological level and capital strength.

"The development of the city needs the support of the government, so the report will give a score on how much the local government uses in the development of the fashion industry, that is to say, how much money it spent, what kind of fashion culture-related exhibitions it sponsored or held, and how many local art galleries or forums they participated in. This dimension was not available before (in many reports), and government participation can indeed be digitized because its behavior is open. "

If the government’s development plan includes training creative talents such as fashion designers, opening pop-up shop or holding forums, it can make every local fashion culture grow and the attractiveness of the city will be qualitatively improved.

Chengdu and Hangzhou are attractive to the surrounding cities, which leads to the further improvement of urban consumption power and the formation of a positive cycle. Data show that during the Eleventh Golden Week, Chengdu became one of the most popular tourist destination cities, receiving a total of 20.17 million tourists, up 32.7% year-on-year. The average daily passenger flow of Chengdu shopping malls approached the 40,000 mark, up 33.5% from the previous week.

In this dimension, Wuhan is also a special role. Wuhan was originally a very young city belonging to students, but under the government policy bonus after the epidemic, Wuhan’s fashion potential may accelerate.

Wuhan is a very young city that belongs to students, and it will also benefit from the government’s policy dividend after the epidemic.

A very high proportion of young people in this city are the basis of fashion development, and they are also the consumer groups pursued by the global fashion industry today. Bao Yimin explained that, first, students account for a large proportion in Wuhan’s population structure, which leads to a great relationship between the popularity of brands in Wuhan and what students can consume and may like. When the student population is at least more than half, Wuhan can basically be regarded as a university town, so students’ market reaction can clearly reflect what brand is suitable for college students, or what brand college students are chasing.

▌ The next step in the north, Guangzhou and Shenzhen.

While some cities are rising, Bao Yimin is also optimistic about the next step of going north, Guangzhou and Shenzhen. He thinks that there is actually a second wave of middle class demand rising in China’s consumption. With the rise of new cities, the four cities of Guangzhou, Guangzhou and Shenzhen will still play a very important role.

If we refer to Milan, Tokyo, new york and Paris as the first-class cities of fashion capital, their development is mostly due to their important roles, such as Fashion Week. Big cities still have the greatest media and population attraction, and they will always play the role of "boss". At least next year, the whole world will be watching the contribution of local consumption in China to fashion development, so the potential of Guangzhou, Guangzhou and Shenzhen will not be weakened in two or three years.

Fashion is a constant pursuit of new industries, and brands certainly hope to find new markets outside the North, Guangzhou and Shenzhen, and these 12 cities offer more possibilities. Bao Yimin predicted that if life can’t return to normal next year, the future global fashion week will probably be released from China. For the sake of uniqueness, brands may not choose to go to the north, Guangzhou and Shenzhen, so the new fashion capital will gradually be favored by international brands.

Cities such as Hangzhou, Nanjing, Shenyang and Xi ‘an are providing China with more possibilities for the development of fashion industry.

The 12 cities in this report only selected representative cities in various regions of the country to conduct a sample survey, sketching the general appearance of the current domestic urban fashion development, which does not mean that the report has given a closed definition for the fashion capital of China. In view of the fashion development of more different ladder cities, Vogue Business in China plans to launch a city report every year from this year to track and investigate the progress of China’s urban fashion development.