As the saying goes, "bull market makes people crazy, bear market makes people grow". In the past year, all investors of A shares must have felt deeply about this. From the "leveraged bull" and "reformed bull" at the beginning of the year, to the huge earthquake in the middle of the year and the gradual stabilization at the end of the year, investors generally felt the feeling of riding a roller coaster, and the scenes of "down limit of thousands of shares", "daily limit of thousands of shares" and even "suspension of thousands of shares" also increased everyone’s knowledge. On the first trading day in early 2016, investors may wish to review the A-share market in 2015, hoping that the future market can move forward in reflection and truly let investors feel the dividends brought by the "reform cow" in the new year.

　　9.4%

　　A-shares rose by 9.4% in 2015, the first time in eight years that they rose for two consecutive years.

　　72%

　　What is violent shock? In 2015, the annual amplitude of the Shanghai Composite Index was as high as 72%. The warning of ambush in the ups and downs of the market is never out of date: the stock market is risky and investment needs to be cautious.

　　5178.19

　　On June 12, 2015, the Shanghai Composite Index reached the highest point of this bull market: 5178.19 points, setting a new high in the past seven and a half years. Li Daxiao, chief economist of Yingda Securities, called this "the top of the earth".

　　2850.70

　　From June 15th to August 26th, the Shanghai Composite Index dropped by 45%, and the lowest point was 2850.70 on August 26th, and the biggest drop of the Growth Enterprise Market was 56%.

　　20222

　　The data shows that in 2015, the per capita profit of A-share shareholders was 20,222 yuan, with a yield of 12.41%. The proportion of profitable people is 62%, and the proportion of losing people is 38%. Shareholders with a profit rate of less than 20% accounted for the largest proportion, accounting for 46.52%; 22.77% made a profit of more than 50%. Among the shareholders who lost money, the proportion of shareholders who lost less than 20% was 51.84%, and the proportion of shareholders who lost more than 50% was 8.08%. Among the profit-making people, about 70% of the shareholders earn less than 50,000 yuan, and about 80% of the shareholders lose less than 50,000 yuan. According to the regional ranking, Shanghai investors are the most profitable, with a per capita profit of 39,950 yuan.

　　5129

　　By the end of 2015, there were 5,129 companies listed on the New Third Board, 3.26 times that at the end of 2014; The total market value reached 2.46 trillion yuan, 4.35 times higher than the total market value of 459.1 billion yuan at the end of 2014. At present, the price-earnings ratio of the New Third Board is 47.23 times.

　　Sun-drying A-share transcripts

　　Name Current Price 2015

　　margin of increase

　　Venezuela IBC14588.25278.06%MSCI Jamaica 2010.4193% Shenzhen Component Index 12664.8914.98% Germany DAX10743.0113.45% Shanghai Composite Index 3539.189.41% Nikkei 22519033.719.01.

　　From the perspective of the world, A-shares delivered a good report card in 2015, with Shenzhen Component Index slightly ahead of Germany DAX Index, followed by Shanghai Composite Index. However, A-shares are not the most "crazy" stock market. In fact, the most "crazy" stock market in the world is Venezuela, with an increase of 278%, and the Venezuelan stock market has been ranked first in the global stock market for several consecutive years. However, the surge in Venezuela’s stock market is not due to the strong economy. On the contrary, the rise in Venezuela’s stock market is mainly the result of the currency collapse. Some analysts said that panicked investors used the stock market to hedge against the rapid depreciation of the currency. The market index of Jamaica Stock Exchange, a Caribbean island country, ranked second in the world with an increase of 93% during the year.

　　Thousand-share limit

　　The thousand-share limit is probably one of the most representative shots of the stock market turmoil in 2015. According to statistics, the market has fallen by more than 5% for more than 10 times this year, with the biggest drop of 8.49% on August 24, while the previous drop of more than 8% was on July 27, less than a month apart. The plunge occurred intensively in June, July and August.

　　From June 19, 2015 to September 16, 2015, in just three months, there were 16 scenes of A-shares’ daily limit, and it was very rare that there was a daily limit of 1,000 shares in an average of four trading days. It is worth noting that there was a daily limit of more than 2,000 shares on August 24th, and only 15 stocks rose, which was the least among the previous daily limit of 1,000 shares. The turnover was also at the level of land volume, and the market was extremely weak. Statistics show that this round of turmoil has reduced the market value of circulation in Shanghai and Shenzhen stock markets by a total of 22.9 trillion yuan, and the per capita loss of investors is nearly 240,000 yuan, with a loss ratio as high as 40%.

　　Specifically, the margin financing and securities lending system has given the A-share futures market-oriented core, but some analysts believe that the rapid proliferation of leverage has shaken the fulcrum of the market (the financing scale exceeded 100 billion yuan in mid-January 2013, 23 months later, it exceeded 1 trillion yuan in mid-December 2014, and reached a historical peak of 2.27 trillion yuan on June 18, 2015). The abnormal scale comparison of margin financing and securities lending hinders the hedging of the market’s long-short mechanism (on April 9, 2015, the balance of margin financing reached a record high of 10.233 billion yuan, while the financing scale peaked at 2.27 trillion yuan, which was 222 times that of the former).

　　In addition, some insiders attributed the A-share plunge to the high proportion of retail investors: as of the end of September 2015, 76.25% of the accounts held less than 100,000 yuan, and only 2.13% held positions with a market value of more than 1 million yuan.

　　2015 "National Team" Rescue Timetable

　　★ On June 27th, after the "6.26" plunge of more than 7%, the central bank announced that financial institutions would implement the targeted cuts to required reserve ratios and cut interest rates by 0.25 percentage points from June 28th.

　　★ On July 1st, Shenzhen-Shanghai Stock Exchange announced that it would reduce the market transaction costs. When the plunge occurred, the CSRC relaxed the restrictions on the two financings, and the brokers and customers negotiated on their own.

　　★ On July 3, the CSRC suggested reducing the number of IPOs; Under the direct intervention of the State Council, 28 companies in Shanghai Stock Exchange and Shenzhen Stock Exchange suspended their IPOs and returned the subscribed funds.

　　★ On July 3, the CSRC said that Central Huijin Company had entered the market and bought shares to save the market.

　　★ On July 4th, 25 Public Offering of Fund companies announced that they would actively purchase partial stock funds.

　　★ On July 4th, 21 securities companies announced that they would invest in the purchase of blue-chip stocks of not less than 120 billion yuan.

　　★ On July 5th, the central bank announced that it would provide unlimited liquidity support to the securities companies, and the CSRC confirmed that central huijin had bought the open-end fund index ETF. CICC restricts the opening of futures positions, especially the malicious short positions.

　　Securities companies buy a large number of shares in the capacity of "stabilization fund". From entering the market in early July to August 14th, the Securities and Futures Commission announced "generally not entering the market", and the total amount of funds used to rescue the market was at least 1.5 trillion yuan. According to Wind’s statistics, as of September 30th, among the top 10 tradable shareholders disclosed by A-share listed companies, there were 1,365 listed companies, accounting for 49% of A-shares, including 561 in Shanghai, 233 in Shenzhen, 354 in small and medium-sized board and 217 in Growth Enterprise Market, accounting for about 7% of the total A-share tradable shares.

　　HOMS system and umbrella trust

　　Noun interpretation

　　HOMS is a system developed by Hang Seng Electronics Company in 2012, and its full name is "Hang Seng Order Management System". HOMS system has two important functions: first, it can separate the assets managed by private equity funds and hand them over to different traders for management; The second is to divide positions flexibly, thus solving the practical problems such as insufficient traders and division of positions in private equity funds.

　　In actual operation, the fund-matching company uses HOMS system to distribute the funds under a securities account into several independent small units for independent trading and accounting functions (that is, umbrella warehouse). Through cooperation with brokers, it provides leveraged transactions in the name of entrusted fund management or income exchange. The parent account is directly connected with brokers by HOMS system, and the sub-accounts are distributed to individuals for operation, and the annual interest of financing is agreed. In this process, the real-name registration system of the securities firm is completely overhead, and the fund-raising company acts as a fund broker. The essence of its business is to raise funds at a relatively low interest rate from financial institutions such as banks or higher-level fund-raising platforms, and then lend them to investors for stock trading at a higher interest rate, thus earning the intermediate interest margin. It can be said that through HOMS system, OTC fund-raising companies easily broke through the restrictions of account real-name registration system, and started trading with brokers and banks, and were not regulated.

　　Before HOMS appeared, off-site fund-raising had existed for a long time. However, the previous off-site fund-raising was conducted in an offline and manual way, which was always difficult to expand due to the restrictions of account opening, capital and manpower. With the help of HOMS system, under the wave of Internet finance, a large number of P2P platforms set foot in the fund-raising business, and easily mobilized highly leveraged fund-raising funds by batch processing the fund-raising demand. At the same time, a large number of funds from the banking system also flowed into the stock market through fixed-income products, which formed a potential risk to the entire financial system.

　　In fact, HOMS is not the only tool for OTC fund-raising to access securities companies. According to the data disclosed by China Securities Association on June 30th, OTC fund-raising is mainly operated through the HOMS system of Hang Seng Company and the systems of Shanghai Mingchuang and Straight Flush. The customer assets accessed by the three systems totaled nearly 500 billion yuan, of which HOMS system was about 440 billion yuan, Shanghai Mingchuang was about 36 billion yuan, and Flush was about 6 billion yuan.

　　On July 13, 2015, the CSRC organized inspection and law enforcement forces to go to Hang Seng Electronics to interview relevant executives. On July 16th, after the visit of the Supervision Bureau, Hang Seng Electronics announced that it would close the HOMS account opening function and would not increase the capital of the existing account.

[Know the way of the car industry] Let’s take stock of what big events happened in the car circle on October 19, 2024.

Automobile Event 1: Guangzhou Automobile Group plans to transfer the equity of BYD joint venture company for 104 million yuan.

On October 18th, Guangzhou Automobile Group announced its plan to publicly list and transfer all its shares in Guangzhou GAC BYD New Energy Bus Co., Ltd., a joint venture with BYD, with a reserve price of about 104 million yuan.

The equity transfer indicates that the cooperation between Guangzhou Automobile Group and BYD in the field of new energy buses is coming to an end.

Guangzhou GAC BYD New Energy Bus Co., Ltd., a joint venture between GAC Group and BYD, has been committed to the research and development and production of new energy buses since its inception. After the completion of the equity transfer, Guangzhou Automobile Group will no longer hold any shares of the company, and BYD has not given up its preemptive right.

Car incident 2: Buick GL8 launched a limited-time discount for business class on land, with 197,900 after the discount.

A few days ago, we learned from Buick officials that it launched preferential activities for its medium and large MPV——GL8 land business class model, with a limited-time preferential price of 19.79-25.09 million yuan. At the same time, the government also introduced a replacement subsidy of up to 30,000 yuan (the national trade-in subsidy is up to 15,000 yuan+the brand replacement subsidy is up to 15,000 yuan) and a variety of flexible financial programs.

Automobile Event 3: "MAEXRTRO Zunjie" will launch the Guangzhou Auto Show and be officially listed in early 2025.

Recently, at the 2024 World Intelligent Networked Automobile Conference, Yu Chengdong, managing director of Huawei, chairman of terminal BG and chairman of smart car solution BU, said that the first model of "MAEXRTRO Zunjie" jointly launched by Huawei and JAC Automobile will make its debut at the 2024 Guangzhou Auto Show, which opened on November 15th. It is expected that the new car will be officially launched before next spring, and its final price will exceed 1 million yuan. In addition, Yu Chengdong also said that in 2025, Huawei will launch ADS4.0 to realize L3-level assisted driving in commercial high-speed and pilot L3-level assisted driving in urban areas.

"Daily Car News", here is the latest car news of the day, please continue to pay attention to "Know the Way of Cars".

1905 movie network news On April 13th, director Rene Liu made a surprise appearance on Zhengzhou campus to build momentum for the upcoming film on April 28th. During the warm-up video, some viewers kept holding up their mobile phones to help Rene Liu. When Rene Liu appeared, fans shouted his name resounded through the auditorium. "Later Mail" also continues to convey the story of you and me. The couple who have been in love for 20 years proposed marriage on the spot under the witness of Rene Liu to make up for the regrets many years ago. The truest love between them also touched the students present and shouted: "I want this kind of love, too. “

At the end of the activity, a chorus of thousands of people supported Rene Liu’s film. The students at the scene said that only a director with temperature can make a good-looking film. Rene Liu also said that it was the strength given by everyone that enabled her to go on bravely. As of 20: 00 on the 13th, the total number of indexes that "Later Us" wants to see on the ticketing platform has exceeded 1 million, leading the May 1st file. The film "Later Us" is directed by Rene Liu and produced by Zhang Yibai, starring Jing Bo Ran and Zhou Dongyu, and will be released on April 28th.

　

Rene Liu "Yu" saw "Later Us" as a warm director. 　

Couples who have been in love for 20 years propose marriage on the spot and sing with milk tea in person.

Before the activity started, many students were waiting for the appearance of Rene Liu, and some students were waiting for the arrival of Rene Liu in the rain. The roadshow chose to come to the school because Rene Liu said that he liked coming to the campus and was very happy as soon as he entered the school. She was deeply touched by the fearless character of young people, and at the same time, they were full of hope and let her experience the breath of youth again. She also said: "Young people can be brave and crazy about love. “

Today, a couple who have been in love for 20 years at the scene also let the students witness the real "crazy for love." Boys sometimes miss their anniversary because they are too busy at work, but he will deliberately take time to arrange a simple meal for them and say a simple "happy anniversary", which is warm and touching. The boy has been regretful because he didn’t formally propose to his wife. He proposed to show his love for his wife on the spot under the witness of Rene Liu. Rene Liu couldn’t help but sing for them personally. The scene was moved and laughed. The students present said: "I also want this kind of love." These real stories are exactly the feelings that Rene Liu wants to convey, and the stories of the public are the most touching, which coincides with his original intention of filming.

A fan at the scene has been silently supporting milk tea with his own actions, doing public welfare with his meager strength and helping more people. He said: "Because the warmth I got was given to me by milk tea, I think a warm director will bring a group of caring fans, and a warm director will make a good movie. "Rene Liu also responded with emotion:" My fans always give me a lot of encouragement, and we all treat each other sincerely. I often feel more powerful because of your message or every look, and want to do more things that we can do together. “

At the end of the activity, the students at the scene joined in chorus to support their films, and the fans call shouted "I called for the later us in Zhengzhou" to express their love and sincerity. The warm voice gave Rene Liu a lot of strength and made the audience look forward to the early release of The Later Us.

　

Rene Liu shouted from a distance to thank Mayday. 　

"Later We" wants to see the index break one million and lead the May 1st gear.

By 20: 00 on the 13th, the movie "Later Us" had a total index of more than 1 million on the ticketing platform, leading the May 1st file. On May Day, the opening song of the movie "Later Us", which was re-arranged in the "Wet Tears" version, once again ignited everyone’s inner feelings. In an interview with Zhengzhou media, Rene Liu said: "At the end of the film, A Xin sent me a message saying that he had rearranged and made a version of Later Us, so that I could listen to it and see if it could be used. After listening, it made me feel that the decision to use Later Us as the title was too correct. Mayday interpreted a different feeling this time. Thank you very much for lending me the title and re-composing the music for me. “

The film "Later Us" tells the story of a couple’s sweet abuse for ten years: Lin Jianqing (Jing Bo Ran) and Fang Xiaoxiao (Zhou Dongyu) meet by chance on the train home for the New Year. They worked hard together in Beijing, from heartache to mutual affection, and then began a sweet life, hugging and warming in the cold silence. Then, they broke up and lived apart from each other. Ten years later, seeing Qing and Xiao Xiao meet again by chance on the plane, it is also very curious how their story will continue. The film "Later Us" will be released on April 28th.

Presumably, everyone knows the pre-sale price, 215,900 yuan, no more or less, just passing the edge of 200,000 yuan. Therefore, according to the popular "high opening and low walking" game in the pre-sale stage and the official listing stage, it is very likely that the starting price of Extreme Yue 07 will be lowered to about 190,000 yuan.

I won’t say much about the appearance configuration. Recently, it happened to be the Chengdu Auto Show. Friends who are free can go to the booth of the Extreme Vietnam to experience and consult. It just happened that this car is also here. Next, let’s go straight to the theme and discuss the core of Extreme Yue 07, which is also the core of this brand: AI Zhijia.

In fact, as early as two days before the Media Day of Chengdu Auto Show in 2024, Jiyue specially held a press conference to give a more comprehensive introduction to its current AI intelligent driving level, and I happened to participate.

At the meeting, Xia Yiping, CEO of Extreme Yue, first introduced the commonality between Extreme Yue and Radish Run. On the one hand, both of them are backed by Baidu, and on the other hand, everyone has L4 autopilot technology. But the difference is that Rapunzel is commercial, while Extreme Yue is domestic, so for Extreme Yue, this is the first time that L4 autonomous driving technology has empowered the family car market, which is of great significance to itself and the market.

So what do you think the family car equipped with L4 autonomous driving technology will look like? Is it like a radish running with a perception radar that is more in the way than the roof trunk, or is it like Weilai, with three bags at one head? Sorry, neither.

In their own words, they think that the system that mainly depends on "lidar+high-precision map+rule algorithm" is the classical intelligent driving, while "pure vision+end-to-end large model" is the new intelligent driving. Therefore, when Xia Yiping talked about the ASD link, in addition to the "APOLLP LP" marked with Baidu, he also marked the words "the only one in the world and the only one in China".

Indeed, in addition to Tesla’s FSD in the world, there are not many car companies that insist on adopting pure vision solutions, and even fewer can do it. If ASD can really run like a radish, and realize L4 automatic driving with pure vision scheme on private cars based on Apollo ADFM model, then it is indeed "the only one in the world and the only one in China", but the question is whether it can be done?

According to the function of the live demonstration at the press conference, whether it is high speed, city or obstacle stopping and avoiding, obstacle bypassing between lanes, parking in extremely narrow parking spaces, AEB ability, etc., the Extreme Yue 07 with ASD full of blood does have little difference from Huawei ADS 3.0, but it does not show its intelligent driving ability in rainy days, foggy days and other poor perception situations, which is exactly the essential difference between lidar and camera.

But I have to say that the price of ASD is really exciting and true conscience! Tesla’s FSD buyout is about 60 thousand yuan, while ASD is only about 30 thousand yuan, and the limited time period is only 4999 yuan. To tell the truth, this price can’t be installed with a laser radar, but it can directly buy out the high-order intelligent driving function of ASD’s complete set of pure vision solutions, so I don’t want to talk about it.

Generally speaking, whether ASD can completely replace the intelligent driving system under the laser radar scheme at present, with reference to the embarrassing situation of FSD abroad, I personally think it remains to be verified. However, as one of the few car companies in China that adopt the pure vision intelligent driving scheme, the more capable they are, the more they are.

We are pleased to announce that preferential activities are going on in Jinan, car home. As a new energy vehicle that has attracted much attention, the starting price of BMW i5 is only 369,900 yuan, with a maximum discount of 70,000 yuan. If you are looking for a high-performance, high-quality luxury car, then BMW i5 is definitely a choice worth considering. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

BMW i5 is a fashionable and luxurious medium-sized and large-sized car, and its design is full of dynamic and technological sense. The front face design of this car system adopts BMW family-style double kidney air intake grille design, and the air intake grille is decorated with chrome, which is very delicate. The body lines are smooth and the overall style is very dynamic, which shows the sports genes of BMW brand. The body size of BMW i5 is large, with the length, width and height of 5070mm, 1900mm and 1495mm respectively, and the wheelbase is 3070mm, so the overall design is very atmospheric. The rear part adopts BMW’s classic L-shaped taillight design, plus two exhaust pipes on both sides, which is very sporty. The exterior design of BMW i5 combines modern technology and traditional elements, showing the unique charm of BMW brand, and it is a very attractive model.

BMW i5 is a luxury car with a body size of 5175*1900*1520mm and a wheelbase of 3105mm. It has spacious interior space and excellent driving performance. The body lines are smooth, and the side lines are simple and smooth, showing BMW’s consistent elegance and sense of movement. The front tread is 1621mm, the rear tread is 1658mm, and the front and rear tyre size are both 245/45 R19, providing stable handling performance and excellent braking performance. Whether traveling through the city or traveling long distances, BMW i5 can provide you with comfortable driving experience and excellent driving experience.

The interior design of BMW i5 is simple and generous, and a large number of high-quality materials are used to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which supports electric up and down+front and rear adjustment, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 14.9 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can control the whole vehicle more conveniently. The seat is made of imitation leather, and the main and auxiliary seats can be adjusted in four directions, such as front and rear, backrest, height and lumbar support. The front seat also supports heating function, and the driver’s seat also has electric seat memory function. At the same time, the front and rear rows are equipped with Type-C interfaces, which is convenient for users to charge and connect devices.

BMW i5 is an electric vehicle with excellent dynamic performance. Its engine has a maximum power of 210 kW and a maximum torque of 410 N·m, which gives drivers a strong sense of acceleration and excellent driving experience. At the same time, BMW i5 also adopts advanced electric technology, which can realize zero emission, low noise, high efficiency and energy saving driving experience. It is an excellent electric vehicle with both performance and environmental protection.

During our test drive of BMW i5, we found that the design of this car was excellent. As the owner of car home said, its front face looks good and its side looks ordinary, but its overall face value is quite good. The rear design of this car is quite satisfactory, but it is still very attractive. If you are considering buying a BMW i5, its design will certainly not let you down. Overall, this is an excellent model, and its performance and driving experience are also excellent. We strongly recommend that you take a test drive and experience its charm for yourself.

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

????Now, with more and more consumers buying and redeeming, netizens’ attention to medium and large SUVs has increased a lot. After understanding this demand point, automobile manufacturers have accelerated the promotion of medium and large SUV products. A few days ago, Ghost Brother learned that next year, there will be a group of domestic "big guys" coming. This time, Ghost Brother chose four medium and large SUVs with high attention to introduce them, and looked at their characteristics in advance to make a reference for his own car purchase.

The first paragraph:

????Changan Qiyuan C798 has been officially unveiled. This model is positioned as a medium and large SUV. The new car has been declared in the Ministry of Industry and Information Technology and is expected to be officially launched next year. The new car is designed with many new elements. The front face adopts a brand-new design style. The split headlight group is matched with a star-shaped penetrating light strip, and the tail also adopts a penetrating light strip. With the hidden door handle and low wind resistance wheels, it looks more avant-garde than traditional SUV models.

???In terms of body size, the length, width and height are 4837/1920/1690mm and the wheelbase is 2905 mm. At present, the specific configuration of the new car is not officially announced. The roof is equipped with a lidar, and it is expected to be equipped with a high-level intelligent driving system. According to the application information, in terms of power, the new car will be equipped with a hybrid system consisting of a 1.5L engine. It is reported that the new car may be benchmarked.

The second paragraph:

????Chuanqi S7 is also a medium and large SUV. After its debut at Guangzhou Auto Show, it completed the new car declaration in the Ministry of Industry and Information Technology, and it is expected to be officially launched in the first half of 2025. The new car adopts a brand-new design style, with a closed front grille, slender double headlights on both sides, and black trim on the lower side. The front face looks atmospheric and fashionable.

???The tail headlights have a unique style, showing a "back" style, and the lower side of the tail is equipped with silver trim. In terms of body size, the length, width and height of the new car are 4900/1950/1780mm and the wheelbase is 2880mm respectively. At present, the official announcement of new car interior information is not much, and it is expected that the intelligent cockpit and intelligent driving system will be put in place. In terms of power, the new car is expected to provide plug-in and extended-range power, equipped with an electric four-wheel drive system.

The third paragraph:

???Deep Blue S09 is also a medium and large SUV model. The new car is benchmarked and is expected to be launched in 2025. The new car uses penetrating daytime running lights, split-type lights, trapezoidal guard plates on the lower side of the front face, and the front face design is atmospheric and not moderate.

???The side lines of the car body are very round, and the tail is equipped with spoilers, through taillights and dense spokes. In terms of body size, the length, width and height of the new car are 5205/1996/1800mm and the wheelbase is 3105 mm. The new car is positioned as a six-seat SUV. At present, the internal layout has not been exposed.

????In terms of power, the new car will be equipped with deep blue super extended range 2.0 technology, equipped with a new blue whale HE1.5T ultra-high pressure direct injection hybrid engine, equipped with lidar on the roof, and may also be equipped with Huawei Gankun Intelligent Driving ADS 3.0 high-order intelligent driving assistance system. It is reported that the pre-sale price of new cars is around 350,000.

Paragraph 4:

????Haobo HL is a medium and large SUV. After the official appearance of this model, new news came. The new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be officially pre-sold in February next year. The new car is very atmospheric in appearance design, with the length, width and height of 5126/1990/1730(1750)mm and the wheelbase of 3088mm respectively.

????At present, there are not many official announcements of new car configuration information. It is reported that ADiGO Pilot NDA4.0, a high-level intelligent driver, will be the first to be used on Haobo HL. In terms of power, the new car offers pure electric and extended range versions, with air suspension and CDC as standard.

Ghost Fighting Car View: The above four medium and large SUVs are all made by domestic manufacturers, and they have their own characteristics in design, configuration, space and performance. They are all competent in urban transportation, camping and go on road trip, and deserve more attention from consumers.

On February 9, the Federation announced the express report of retail sales ranking in January 2023, among which in the new energy SUV sector,M7, an AITO field created by Huawei and Celeste, did not enter the top 15..

Look at the specific situation:The first place is still BYD Song, which sold 49,000 units in January., an increase of 139.9% year-on-year, and there is no opponent at the same level.

The second place is still from BYD.It is the first SUV model element PLUS of e platform 3.0.In January, it sold 14,000 units, up 617.1% year-on-year. At the same time, it is also a global model and has been registered in many overseas countries and regions, named ATTO 3.

The third place is Tesla Model Y, which sold 14,000 units in January. Compared with the same period of last year, the sales volume decreased by 13.3%, but it is still quite capable of playing; BYD Tang followed closely, ranking fourth, and sold 8,542 units in January, which was not bad compared with last January.

The fifth and sixth places are from the ideal L9 and L8, with sales of 7996 and 6099 sets respectively.I have to say that although the price is not cheap, it is really good for the big six family SUV brothers, and L9 is better than L8.

The seventh place is frigate 07, a new member of BYD Ocean Network, which sold 5043 units. At present, the car belongs to the early delivery period, and it is expected that there will be a certain climb in the future.

The eighth to fifteenth places will not be introduced one by one. It is more intuitive for you to look at the pictures, but it should be noted that,AITO’s Wenjie M5 sold 2,732 units in January., the performance is average, you know, when it was brilliant, it sold nearly 10 thousand units a month.

As for the M7, according to the data provided by Cyrus, a total of 4,475 vehicles were sold in January. At present, AITO has two models, M5 and M7. After simple calculation,It can be seen that M7 sold 1,743 units in January.In this way, it is really not qualified to enter the top 15 list.

Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.