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Article | Interesting understanding of business, Li Wenqi

In addition to selling cars, what else can car companies sell? The answer may subvert your perception.

Recently, Huiding Insurance Brokerage Co., Ltd. (hereinafter referred to as "Huiding Insurance Brokerage") changed its corporate name to NIO Insurance Brokerage Co., Ltd. This move has attracted widespread attention because it is understood by industry insiders as the acceleration of NIO’s layout in the insurance sector.

Image credit: Qichacha

In recent years, not only NIO, but also the number of new energy vehicle companies that value the auto insurance market has gradually increased. Xiaopeng, Ideal, BYD and Tesla have all made plans.

Dong Hao, a veteran in the automotive industry, said that compared with traditional property insurance companies, new energy vehicle companies entering the new energy vehicle insurance market have more advantages in vehicle loss assessment and insurance premium estimation. Car companies can use this as a service breakthrough point and develop more high-profit after-car ecosystem services.

But just like the two sides of the coin, can the beautiful new energy auto insurance really help NIO develop the after-car ecosystem? And, how much support will the continuous cross-border NIO give to the auto insurance business after the launch of mobile phones, charging piles and other products? This may be the point that the current industry pays more attention to.

01. Crowded car insurance track, NIO is catching up

According to the latest statistics released by the Ministry of Public Security, as of the end of September 2023, the national new energy vehicle ownership reached 18.21 million, accounting for 5.5% of the car ownership. From the first to the third quarter of 2023, 5.198 million new energy vehicles were registered nationwide, an increase of 40% year-on-year, accounting for 28.5% of the new car registration.

There is no doubt that the outbreak of the new energy vehicle market has made new energy vehicle insurance a huge blue ocean market. Soochow Securities estimates that by 2025, the scale of new energy vehicle insurance premiums will reach 186.50 billion yuan, accounting for 17.9% of the total proportion of vehicle insurance premiums; by 2030, this scale will reach 454.10 billion yuan, accounting for 32.1% of the proportion of vehicle insurance premiums.

For this huge and promising market, a number of new energy vehicle companies have entered the market.

In July 2018, XPeng Motors established Guangzhou XPeng Motors Insurance Agency, which was later renamed Guangzhou Smart Choice Consulting Services Co., Ltd.; in 2020, Tesla Insurance Brokerage Co., Ltd. was established in Shanghai; Li Auto also fully acquired Yinjian Insurance Brokerage Co., Ltd. in June last year, and later changed its name to Beijing Ideal Insurance Brokerage Co., Ltd. At the 2022 Annual General Meeting, BYD Chairperson Wang Chuanfu said that BYD would enter the new energy automobile insurance industry.

There are many benefits to the deployment of new energy vehicles in the field of auto insurance – after obtaining the relevant insurance license, new energy vehicle companies can configure insurance through car owners to form a complete closed loop of car manufacturing, sales, and after-sales services, which is expected to become a new profit growth point for car companies.

In this context, it is logical for NIO to accelerate the layout of insurance. As early as the beginning of 2022, NIO invested in the establishment of NIO Insurance Brokerage Co., Ltd., with a registered capital of 50 million yuan; but unfortunately, until the company was cancelled, the company did not obtain relevant qualifications, let alone carry out related insurance business.

The reason is actually very simple. Insurance qualifications themselves are a scarce resource. In recent years, the insurance intermediary market has developed rapidly, but there are also pain points of uneven operation quality of intermediaries. Regulators have tightened the approval of insurance intermediary licenses.

But this did not discourage NIO’s determination to explore the insurance market, and instead looked for a "curve" entry route. In December 2022, Anhui NIO Data Technology Co., Ltd., controlled by NIO founder Li Bin, wholly invested in Huiding Insurance Brokerage, and then the original executives also withdrew one after another. It was not until September this year that Huiding Insurance Brokerage changed its name to NIO Insurance Brokerage, and NIO finally went official in its own insurance business.

Picture source: NIO Insurance Broker official website

For this acquisition, NIO did not disclose the specific transaction amount. But according to the market situation, it will not be too low. For example, when BYD transferred 100% equity of Yi’an Property Insurance this year, it spent 4 billion yuan to invest in insurance licenses with higher "gold content". In this regard, some market analysts said that the application for relevant license qualifications in the insurance industry is relatively long. NIO’s operation of Huiding Insurance Brokerage is behind "using money for time". It is naturally easier to buy chickens and lay eggs than to raise big chickens and then lay eggs.

"But the insurance industry is more complicated, and it’s not a one-day job." Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology and an automotive industry research institute, said to "Interesting Business": "NIO obtains qualifications through acquisitions, and then opens up sales, insurance, after-sales and other links. For the insurance business, it can deeply cultivate the precise customer group, which is a big advantage. But it should be noted that new energy vehicle insurance is not a profitable business at the moment."

02. Is there enough "ammunition"?

The license qualification is grafted through the "banknote ability", and the subsequent challenges that NIO has to face are the financial ability, technical ability and network layout. No matter what, stronger "banknote ability" is required. "Especially the financial ability level is a big test for new energy vehicle companies," said Mr. Fei, an industry insider.

Because behind the blue ocean of new energy vehicle insurance, there is a hidden high compensation pressure and the resulting general loss. Shenwan Hongyuan Group’s research report shows that the current new energy vehicle insurance compensation rate generally exceeds 85%, and the industry is facing greater underwriting loss pressure.

Zeng Yi, general manager of China Pacific Insurance Property and Casualty Insurance, has also publicly stated that the insurance rate of new energy vehicles is nearly double that of fuel vehicles, and the year-on-year increase in automobile travel in the first half of this year has posed a certain pressure on the underwriting cost of new energy vehicles. China Pacific Insurance’s 2022 interim results show that the new energy vehicle insurance premium grew rapidly in the first half of last year, accounting for 6.6%. However, the new energy vehicles underwritten by Pacific Insurance Property and Casualty Insurance are still losing money.

A set of data obtained by the reporter of the Economic Observer also shows that the insurance rate and compensation rate of new energy vehicles are at a high level. In the first half of 2023, the number of new energy vehicle insurance settled compensation cases increased by 1021.9% year-on-year, and the average compensation for resolved cases was 5801 yuan, an increase of 764 yuan compared with the same period in 2022. However, the average insurance premium for new energy vehicle insurance was only 4081 yuan, a decrease of 47 yuan compared with 2022.

All kinds of phenomena have confirmed that the new energy compensation amount is currently much higher than the insurance premium income. This also means that all players entering the new energy vehicle insurance field must prepare sufficient ammunition. So, is NIO ready?

At the end of August this year, NIO-SW (09866) announced its unaudited financial results for the second quarter ended in the first half of 2023. Data show that NIO’s revenue in the second quarter of 2023 was 8.7717 billion yuan, a year-on-year decrease of 14.8%; gross profit was 870 billion yuan, a year-on-year decrease of 93.5%; net loss was 6.0558 billion yuan, an increase of 119.6%; adjusted net loss was 5.4457 billion yuan, an increase of 140.2%.

Image source: Screenshot of earnings report

From the perspective of the general environment, new car-making forces have shown varying degrees of losses; in the first half of this year, Li Auto’s total revenue was 47.44 billion yuan, and its net loss was 3.24 billion yuan. In comparison, NIO’s loss situation is much more serious.

According to the annual report of NIO-SW (09866), between 2018 and 2022, although NIO’s total revenue is growing, it has been in a state of loss. The losses in the five years were 23.328 billion yuan, 11.413 billion yuan, 5.3041 billion yuan, 4.02 billion yuan and 144.37 yuan. By the first half of this year, NIO’s net loss has exceeded 10 billion yuan, which is 10.926 billion yuan.

What can be seen is that in the context of the recovery of the new energy vehicle market in the first half of this year, NIO still maintained a situation where revenue and gross profit continued to decline and losses continued to expand. Whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent set a record low for the same period in history.

In terms of delivery, NIO’s situation is also not optimistic. According to public data, NIO delivered 15,641 vehicles in September this year, an increase of 43.8% year-on-year and a decrease of 20% month-on-month. It was the most severe decline in the sales list of new energy vehicles in September.

Revenue decline, delivery decline, but NIO did not reduce investment. According to the financial report data, in the second quarter of this year, NIO’s development investment reached 3.34 billion yuan, close to Tesla’s 3.98 billion yuan, but significantly higher than the ideal 2.43 billion yuan and XPeng Motors 1.37 billion yuan. Statistics can be seen from the previous data, starting from the fourth quarter of 2022, NIO’s R & D expenses have exceeded 3 billion yuan for three consecutive quarters.

It is equivalent to saying that behind NIO’s bet on auto insurance, NIO’s own financial performance and delivery are not optimistic. In the future, whether it can provide support at the auto insurance level depends on the importance of the business in the NIO ecosystem.

"If NIO’s main business is doing very well and can give greater support to the auto insurance business, then overall, auto insurance must be the icing on the cake for NIO," Mr. Fei added: "On the contrary, if its own losses increase, coupled with the high underwriting pressure of auto insurance, the pressure on NIO will be relatively large in the short term."

03. Crossing the border all the way, what is NIO in a hurry?

To the outside world, NIO is less and less like a car company. This indifference is mainly due to NIO’s full range of crossovers – mobile phones, charging stations and now car insurance business.

In June this year, it was reported that the NIO mobile phone had passed the MIIT radio approval; as expected, on September 21, NIO Innovation and Technology Day, NIO released the first ship mobile phone, NIO Phone. According to Li Bin, "NIO makes mobile phones not because mobile phone companies cross the border into the automotive industry, nor do they rely on mobile phones to make money, but NIO users need a mobile phone that is undoubtedly linked to NIO."

But in the eyes of many users, this is not the case. On social platforms, many netizens complained that "it is easier to adapt NIO to more models. The probability of buying another mobile phone alone is not high, and buying a car and giving a mobile phone is almost the same." "It is obviously something that can be done by an app, but you have to develop a mobile phone!" The topic of who the NIO mobile phone is sold to has also triggered widespread discussion.

Image source: Weibo

In addition to the heavy injection of mobile phones, NIO also continues to invest in the field of supplementary energy. By the end of 2022, NIO had 1,315 replacement stations; in early 2023, Li Bin put down his big talk and wanted to build another 1,000 replacement stations. According to NIO’s official data, as of October 20, NIO has arranged a total of 1,969 replacement stations, 3,252 charging stations, and 936,544 third-party charging piles.

Industry analyst Yu Shengmei said that the current construction of power stations is fragmented and chaotic, and the industry is expected to enter the fast lane after the establishment of the national standard. Whoever has the first-mover advantage will be able to enjoy the dividends first.

But at present, it is difficult for the NIO power exchange model to rely on itself to make profits in the short term. According to the calculation of Oriental Securities, generally speaking, the power station reaches break-even, and the utilization rate is about 20% or more, that is, each station needs to serve 88 times a day to barely make a loss. According to NIO President Shen Fei, the break-even line of NIO power station is about 50-60 orders a day, and the current average daily order volume of NIO power station is 35-36 orders.

From a product perspective, this is indeed a good story, but so far, this good story has not brought much benefit in business practice.

As early as 2013, Tesla had experimented with replacing power stations in the United States, but was troubled by factors such as construction costs and profitability, and finally chose to give up. Similarly, behind the replacement of power by NIO owners is the reality that NIO "keeps changing power and loses money". Because the cost of adding replacement stations is extremely high, it is a typical asset-heavy business.

The data shows that the cost of the first generation of NIO substation is about 250-3 million, about 205 are established, and the cost of the second generation substation is 1.50 million yuan, and the number is 1100. According to this data, NIO has roughly invested more than 5 billion yuan in the substation.

Since June this year, NIO’s third-generation power station has maintained a construction speed of 120-150 seats per month. If the cost of the second-generation power station is estimated, NIO’s investment in the construction of power stations in 2023 is expected to be more than 1.50 billion yuan.

In addition to power station equipment, battery storage, battery depreciation, etc., it also requires personnel costs, site expenses, and commercial electricity bills. This is equivalent to saying that NIO has invested more than 10 billion yuan in power station replacement.

Moreover, this business, which was originally intended to be blessed by NIO’s "service", has also become a point of complaint for car owners. In April this year, NIO made adjustments to user rights and interests. Since June 1, the number of free power changes for the first owners of some models has been adjusted to 4 times per month. Previously, this right corresponded to 4-6 free power changes per month according to whether charging piles were installed.

According to NIO’s explanation, free power exchanges will gradually decline until they are fully charged on demand. From a business perspective, this is understandable, but at the same time, such adjustments also make NIO, which has always won by "service", more passive.

Auto insurance, mobile phones, and energy supplementation systems are all major projects worth tens of billions of dollars. At present, whether it is just starting auto insurance, mobile phones that have already launched products, or power stations that have invested tens of billions of dollars, they have not brought profits to NIO. Instead, they are likely to become a drag on NIO’s business.

Standing at the moment, the bigger question from the outside world is, what should NIO, which is gradually tearing off the "service" label, use to impress users?

As one of the three giants of the "new car manufacturing forces", NIO’s story is very good, but returning to the essence of business, performance is the basic set. Especially, as the industry competition intensifies, NIO, which has been expanding its own boundaries, and its own performance pressure, may become more and more difficult.

References:

1. Qubit, "Reassessing NIO, It’s Time"

2. International Finance News, "Cars can’t be sold," Loss King "NIO wants to make mobile phones across borders"

3. Finance and Economics Eleven, "While making large losses and investing heavily, what does NIO think?"

4. Shanghai Securities News, "Is NIO going to sell insurance?"

In the current variety show market, music variety shows were not uncommon, and even began to appear homogeneous. In order to attract more audiences, the music comprehensive program team had created different concepts, which were mostly divided into rock, folk, pop, electronic music, and so on according to the type of music.

The recent broadcast of a music synthesis "Come and See Our Concert" has innovated in the form of performance, emphasizing that "Full Open Mai" gives the audience a closer experience of live music. At the moment of the epidemic, people have not walked into the stadium for a long time to feel the power of the chorus at the concert, and the program concept is to capture the audience’s miss for live music, which naturally has an advantage over other music complexes.

The lineup of the show has also been announced recently, covering Chinese singers of all ages, including old, middle-aged and young, and performing in the form of a combination. Zhang Xinzhe, Wu Sikai, Dai Penny and other classic singers and songwriters come together to believe that they can evoke many people’s youthful memories. Pin Guan, who once played a popular short video platform with the song "The Door Is Not Locked", will also be on the stage with his friends.

Most of these singers are representatives of the popularity of songs, and their songs have spread all over the streets, but no one cares about the singers themselves. In such a collection that focuses on the strength of the scene, I don’t know if they can become popular again.

However, when it comes to "turning red", the 07 fast men who are also in the show lineup may have more experience. After the draft fever more than ten years ago faded, familiar names such as Chen Chusheng, Land Rover, Wang Yixin, and Zhang Yuan were gradually forgotten by people. Some of them adhered to their musical dreams, some switched to filmmaking, and some gradually retired… It was only recently that the fast men returned to the public eye with a reality show. The originally unpopular slow variety show exploded, and the Douban score was as high as 9.7, which also gave the 07 fast men unprecedented attention.

Regardless of the singing ability, the plot of the brothers’ reunion on the stage for many years is enough to attract the audience. After going through their own complicated lives, the brothers can still get together, and the "brotherhood" between them is the key to the recent popularity, and it is also the focus of the program’s promotion. The slogan of the fast man of the year on the promotional poster is also to attract a wave of nostalgic fans and expand the audience.

The show gathered a lot of powerful singers, and naturally also needed traffic blessing, so the new generation of singers was indispensable. However, after the official announcement of the lineup, the appearance of Zhou Zhennan and the little devil caused a lot of controversy. Zhou Zhennan and Cai Weize of the same company formed a "47" group to perform together. Due to the previous incident of Zhou Zhennan’s father being sued, many audiences did not have a good impression of him. The comments even called it "mouse shit spoiled a pot of porridge", and such a poorly reviewed artist had a more or less negative impact on the show’s ratings.

Due to his irrational fans and exaggerated costumes and makeup, the little ghost Wang Linkai has also been controversial from all sides. His performance style on the stage is exaggerated, and the action of "air guitar" is mocked out of the circle, and most people say they cannot appreciate it. The punk style image that the little ghost has maintained for a long time is not very suitable for the positioning of the show "All Open Mai Power Singing General", and his singing skills are not the focus of his performance. In fact, his performance form is greater than the content. The lack of nutritious lyrics has been criticized, and most fans are attracted by the appearance of niche subcultures. If the little ghost still performs in the show in the usual unoriginal way, it will inevitably lead to a wider discussion and criticism.

However, the program team also put a lot of effort into arranging the lineup, and the partners of the two traffic students are Cai Weize and Zhang Bichen. Although Cai Weize also made his debut in the Son of Tomorrow series, as the lead singer of the band at the same time, he has good singing skills, and Zhang Bichen is recognized by the circle and the audience as a strong singer. The cooperation of partners during the performance can also enrich the stage effect to a certain extent, and more importantly, the collision of different types of musicians can increase the topic and accumulate heat for the program.

Such an attempt to make a real "concert effect" is undoubtedly ambitious, and inviting a group of veteran singers is proof. While the controversial artists have a negative impact on the show, they have actually attracted more attention to the show, virtually creating momentum for go LIVE. With the cooperation of the artists’ own traffic and the promotion of the show, many people have noticed this new music synthesis that is about to go LIVE. And whether the concert can be moved into the variety stage as mentioned in the promotion, we will see after the show goes LIVE.

1905 movie network news On August 25, a comedy and romance film that is about to hit cinemas across the country released a special cast. Director Xu Lin and chief producer Liang Wei took the lead in creating "Wang Chengsi Kuaqu Group" to reveal the story behind the shooting of "Driving for Love" for the first time, showing fans from multiple angles how Wang Chengsi was polished into a "joy maker" in the film, so that the public can see the fancy opening of an excellent comedian. The film is directed by Xu Lin, and Wang Chengsi is the lead actor, and Xu Huiqiang, Ai Ran, Feng Qinchuan, the lead actor, and the friendship actor. It will be staged this Friday. See you in theaters this weekend. The film is on hot pre-sale!

The special issue changes in seconds! How many ways does Wang Chengsi open it?

In the latest release of Wang Chengsi’s special, the beginning of the "Salt can be sweet, amiable, humble, and dedicated" is the film director Xu Lin and chief producer Liang Wei’s high evaluation of the male lead Wang Chengsi, which makes people feel like they have entered Wang Chengsi’s "praise group"? Behind all this is a comedian who has come with more than ten years of persistence and hard work, which is reflected in all aspects of the play inside and outside the play.

First, the director’s certified acting skills! Director Xu Lin said of his most impressive scene that "there was a scene where he ate steak in a western restaurant. In just ten seconds, Wang Chengsi could perform four levels". From never eating steak, to feeling delicious, to devouring, and finally trying to maintain elegance, a piece of steak can be eaten in four states. Unknowingly, the comedy tension of a little person is fully released. Second, the commendable professionalism! Chief producer Liang Wei talked about the filming of the film in winter. When the hot spring scene was filmed early in the morning, the extras could not stand it for 30 minutes, and Wang Chengsi stayed in it all the time. His dedication was admirable. Third, the all-round performance of delicate emotions! In this film, Wang Chengsi not only shows his funny ability, but also the delicate handling of emotional scenes, which allows people to see Wang Chengsi’s deeper performance skills. When filming the crying scene where Zhong Chengkui saw his daughter regain her eyesight, the director Xu Lin asked Wang Chengsi if he needed to prepare eye drops. Wang Chengsi refused, proving that "a strong man also has a tender side" with an excellent crying scene. When Director Xu recalled the filming of this film, he also praised Wang Chengsi’s precise handling of emotional scenes. His performance will definitely make people feel the change of Zhong Chengkui’s mood when watching the movie, and be healed and moved by the family interaction between father and daughter. How many ways does actor Wang Chengsi have to open up? Let’s meet at the theater this Friday to find out.

The director called out for choosing the right person! Wang Chengsi writes with love and becomes a late bloomer

"Driving for Love" tells the story of Zhong Chengkui, the water delivery brother, who is involved in a carefully planned "stand-in love" because he looks like Li Jiahao, the young director of the design company. As Wang Chengsi’s first male lead film work, he is facing the difficult challenge of one person playing two roles at the same time. In an interview, he admitted that "there is a lot of pressure". The most difficult scene in the whole shooting process is that Zhong Chengkui has to pretend to be Li Jiahao to speak on stage, and Li Jiahao pretends to be Zhong Chengkui to cooperate in order not to be exposed. In actual shooting, the transition of the two roles is very easy to be confused. How to deal with the different states of the characters and complete the performance naturally and smoothly, Wang Chengsi has made a lot of effort for this. As for Wang Chengsi’s performance, the director Xu Lin bluntly said that "he chose the right person", and the chief producer Liang Wei said that "he will always give you some surprises".

As a meritorious actor of Happy Twist, Wang Chengsi embraces his love for acting. It took seventeen years to slowly move from the stage of the drama to the big screen, and to accumulate energy from each and every role. Finally, in "Driving for Love", he realized his dream of being the leading man in the movie. Zhong Chengkui, a poor boy in the play, wants to fall in love with Huo Qixin, a rich daughter, and Wang Chengsi outside the play also turns around and has his own male lead. Actor Wang Chengsi staged a "double-line counterattack", writing his own late bloomer with love and perseverance.

The new Toyota Highlander will be available on May 31

Recently, it was learned that the new Highlander is expected to be officially launched on May 31. This upgrade focuses on interior materials, intelligent configuration, and sound insulation effects. These improvements are based on the feedback from users of the current model.

In terms of interior, the new Highlander will be equipped with brushed metal trim panels and perforated NAPA leather seats, adding "exclusive seat adjustment buttons" and "smart touch warm light reading lights" to enhance ride comfort and luxury. In terms of intelligence, the new car is equipped with a 12.3-inch all-LCD instrument panel, with three display modes synchronized with the driving mode. The remote control function of the mobile phone has also been enhanced, with the addition of remote start headlights and honks, as well as remote control of the door and tailgate, which improves the convenience of using the car.

In response to the sound insulation problem of the current model, the new Highlander has increased the density and thickness of sound insulation materials in key areas such as the dashboard, front floor, second floor, trunk floor and central passage, respectively, by 80% and 83%. It also promotes that it will bring an "ethereal and quiet" interior environment, reflecting the manufacturer’s emphasis on improving the driving experience.

There is such a game, there is no competition, no level, no task, only purely focused on "beauty and enjoyment" itself.

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Don’t think you’re talking about the popular Traveling Frog these days – these comments are two feature games given by professional gamers to the domestic independent team Tag Design: "Mortise and Mortise" and "Folding Fan".

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Unlike those games that emphasize competition, "Mortise and Mortise" and "Folding Fan" are popular science products with the theme of introducing traditional Chinese culture and craftsmanship. Players only need to swipe or click from start to finish, and the operation cannot be simpler. However, players can get a lot of satisfaction: "Mortise and Mortise" and "Folding Fan" provide detailed 3D models for each handicraft for users to watch and split 360 degrees; in simple swiping and clicking, players can learn all the structural characteristics, production process and related history of "Mortise and Mortise" and "Folding Fan"; in "Folding Fan", they can even participate in the 16 steps from choosing bamboo to making a fan.

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"Mortise and tenon" game screen

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"Folding Fan" game screen

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That’s right, "Mortise and Mortise" and "Folding Fan" are both functional games, and they are online game types that have gradually emerged in China since this year. When many people regard online games as "monsters", functional games can often make people "treat each other differently" because they not only make people realize the value of "education and entertainment" again, but also make games play a role in cultural protection, technological innovation and other fields.

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Functional games drive the transformation of the game industry

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If traditional online games emphasize entertainment, then functional games refer to those categories of games whose main purpose is to solve real social and industrial problems. Therefore, if traditional entertainment games and functional games are divided, even if they do not emphasize competition, "Travel Frog" still belongs to the former, while "Mortise and Mortise" and "Folding Fan" belong to the latter.

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Since the beginning of this year, the term "functional game" has begun to enter people’s field of vision, which is not unrelated to a message released by Tencent at the beginning of the year: Tencent announced that it will carry out a comprehensive layout of functional games from 2018, take functional games as one of the business Strategy and Development Direction, and plan to launch five categories of functional game products such as traditional culture, cutting-edge exploration, scientific exercise, scientific popularization, and parent-child interaction. Systematically explore and explore the positive social value of online games.

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In fact, "functional games", which are still a new term in China, have been relatively mature in the international development. Functional games are playing an increasingly important role in different fields. In layman’s terms, functional games can become a new medium for people to receive knowledge and skills through entertaining and entertaining, opening up new perspectives for people in terms of shortening the learning curve, accelerating the dissemination of professional knowledge, innovating scientific research models, improving corporate productivity and solving social problems.

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From the perspective of the international development of functional games, governments, enterprises and institutions in many developed countries and regions have regarded them as important skills training tools: the functional game "US Army" is used by the US Department of Defense for recruitment; "Emergency Commander" is used for drills for emergency disaster relief; "Code Orange" is used to train doctors to deal with mass casualty incidents; "Virtual Training Bank" provides financial analysis and risk management training for banks; functional game "Gabarello" for therapeutic purposes is used by Zurich Children’s Hospital for rehabilitation of brain injury patients….

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Industry insiders believe that with the wide application of functional games, functional games are driving the transformation of the game industry. In the United States, functional games have been in the forefront of the world in various market segments such as corporate training and education since 1994. In the UK, functional games have become a professional discipline and entered institutions of higher learning. In Switzerland, about 30% of game designers are engaged in the field of functional game design.

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Look, these are functional games.

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Compared with the foreign functional game market, the development and promotion of functional games in China is in the ascendant. Many people don’t even know what a "functional game" is. In this regard, the relevant departments of Tencent listed several functional games for reporters to illustrate the rich connotation of functional games:

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In terms of traditional culture and protection, the two functional games "Mortise and Mortise" and "Folding Fan" can make people more intuitively understand the subtlety of traditional skills; and in the function of "education and fun", the ingenious ideas of functional game developers are equally amazing.

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For example, "Moana" developed by the Belgian team Fishing Cactus is an educational functional game that specializes in exercising users’ typing skills. Players will play a little girl riding a fox in the game and go on an adventure in a 2.5D origami world. In different level scenarios such as snow, mountains, forests, etc., players need to use the special method of "typing" to fight monsters and solve puzzles. "Moana" is based on spelling and includes 8 different languages including Chinese, English, and French. The spelling of characters in the game will also be redesigned according to the setting language. Whether you are a typist or a beginner, you can find fun in the game.

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"Moana" game screen

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Also, "Euclidean Geometry" developed by the Russian team Horis is a mathematical game that uses rulers to draw and solve geometric puzzles. In the game, players need to make vertical lines, tangents, angle bisectors, circles and other geometric shapes on the plane through the rational use of drawing tools, and complete the level challenge in rigorous geometric logic. At the same time, players can continuously optimize the design to get the most elegant and concise solution in as few steps as possible. Overall, players can not only appreciate the beauty of geometry in the game, but also improve their logical thinking ability. Therefore, whether students or players who have left school can feel the mystery of geometry in the game.

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"European Geometry" game screen

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Tencent also revealed that in their functional game development plan, including the cooperation of Lego, they will launch functional games related to Lego building blocks through complementary advantages, so that more people, including parents and children, can learn while playing. Such games can not only educate and entertain, but also facilitate parent-child interaction.

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Functional games are a big industry

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In fact, the reason why functional games have developed rapidly in the international market is not unrelated to the economic value they contain. Tencent Research Institute has compiled statistics on more than 130 functional games and found that the combination of education and games is the most extensive, accounting for about 43% of the total, of which more than half of functional game products are used in primary and secondary education; about 19% of functional games are used in enterprises and business; medical functional games are ranked third, accounting for more than 16%. Among them, children’s medical games are the main ones, with content ranging from knowledge popularization to disease treatment. In addition to the above three fields, functional games are also widely used in different fields such as military, culture, and social management, involving all aspects of social life.

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The "cross-border" collection of games and different industries has generated huge economic value. Some institutions predict that games with cross-border applications will develop at a compound annual growth rate of 16.38% between 2015 and 2020, and the market size will reach 5.45 billion US dollars. In contrast, the development and application of functional games in our country is still in its infancy and needs to be vigorously developed.

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It is worth noting that the development of functional games is not only the task or interest of game companies. In recent years, the cross-border development of some enterprises has also further revealed the value of functional games. For example, IBM, Johnson & Johnson, Cisco and other companies have launched their own functional games, not only using them to train employees, but also combining games with their main business. For example, IBM has widely used games in internal businesses such as sales and Customer relationship operations, business information and data analytics; at the same time, in 2010, it first launched the cross-border game "CityOne" (literal translation: a city), which was designed, developed and produced by itself, to find urban planning solutions through role-playing. In addition, IBM has also integrated various new technologies developed by itself, such as process management, cloud computing, and collaboration, into the game, allowing players to learn how to use new technologies to help cities become smarter. After the launch of "CityOne", more than 8,000 people participated in the pre-registration process.

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Industry insiders therefore propose that the development of functional games is worthy of "admiration" from the outside world for the value of online games. For a long time, the domestic game industry has been burdened with huge social pressure, and traditional entertainment games have been controversial. But these views should not affect the development of functional games. In this context, it is necessary to improve the motivation and enthusiasm of industry and academia to develop functional games at the policy level, develop high-quality content, and then drive the whole society to gradually raise awareness of functional games and gradually accept their application in all walks of life.

Preface · Thousands of differences　

An eminent monk, known as Master Kuan Lin, gave Wang Jianlin a verse when he was 92 years old: "When the madness rests, the phantom body melts, and the dust inside and outside is empty. The cave is clear and clear, and there are no obstacles, and there are thousands of differences."

That was in 1997, when Wang Jianlin, his Wanda Group, and his Wanda football team were both thriving.

At this time, Xu Jiayin had just founded Evergrande Group not long ago. Oh, at that time, it could not be called a group. At that time, Evergrande did not know whether tomorrow would be good or bad, and whether the rivers and lakes would be deep or shallow.

Wang Jianlin, who left the football circle, has finally come back. At this time, Evergrande has been the overlord of the Chinese Super League for many years.

In the past 20 years, things have changed, but the phrase "thousands of differences make sense at once" is not outdated – two people, the road they have traveled, thousands of differences, the style of two people, thousands of differences, and the two people entered the era of Chinese football. There were also thousands of differences, but now it is just: the same goal.

　One Genhong Miao is starting at the bottom　

In January 2018, at an internal meeting of Evergrande Group, Xu Jiayin talked about his childhood experience when he mentioned why he wanted "targeted poverty alleviation":

"When I was 1 year and 3 months old, my mother got sick and had no money or place to see a doctor. I just left like this, and I became half an orphan."

"When I was in middle school, I was far from home. I carried a basket to school every week. The basket contained a black nest made of sweet potatoes and sweet potato noodles, and a small bottle with a little salt, a few drops of sesame oil, and a little scallion in it. This is my weekly ration. Three meals a day, one sweet potato, one nest, and a bowl of salt water for each meal. In summer, it is very hot, and the black nest grows hairy in half a day. Wash it and continue to eat."

Xu Jiayin said that in today’s Wumeng Mountain District, he saw the poverty of his childhood. "There is no road, no water, no electricity," and several families live scattered in a few kilometers of ravines. Each household is a dilapidated thatched hut, relying on the little hillside in front of the house and behind the house to eat from the sky.

Wang Jianlin had never tasted such pain. Wang Jianlin joined the army at the age of 15. In 1970, at the age of 15, Wang Jianlin was the youngest soldier in the Fourth Frontier Defense Regiment of the Jilin Provincial Military Region. Before joining the army, Wang Jianlin graduated from high school and spent half a year living in a farm in Cangxi County, Sichuan Province, which is known as the hometown of Sydney.

In November 1970, the whole army carried out "camping training", icy and snowy, along the original route of Linhai Snow Plains where Yang Zirong destroyed mountain sculptures, Wang Jianlin began his first difficult journey in life.

The army gave him special care, not letting him carry a rifle, only giving him a pistol. Despite this, with 10 kilograms of equipment on his back, Wang Jianlin had to walk 40 kilometers on the snowy road every day. This was too hard for a 15-year-old child, but Wang Jianlin did not remember this hard work, but remembered a secret taught to him by the monitor.

During that march, during a meal, the squad leader told him a trick to eat more and be full: don’t pack too much when you pack a meal for the first time, and pack it again after a few bites, and you will be full the second time! With this strange move, Wang Jianlin finally persisted. At the end of the training, only more than 400 people in the team of more than 1,000 people were not left behind, and Wang Jianlin became one of the 40%.

Because of this cleverness and persistence, by the age of 28, Wang Jianlin had become the youngest regiment cadre in the army, but in 1986, in response to the country’s call for "million disarmament", 32-year-old Wang Jianlin bid farewell to his military career and 17 years of military life, leaving a deep imprint on Wang Jianlin.

Later, after Wang Jianlin became a businessperson, he mentioned this experience to his subordinates more than once, and was especially willing to proudly tell the secret that the monitor taught him to eat, "He regarded me as a brother." When Wang Jianlin became the head of the Wanda Group family, he also liked to talk about the word "brother": "My concept of happiness is very simple, and one of them is to let my brothers have food and make money."

As a metaphor, Xu Jiayin is the male version of Ashin in the Japanese drama "The Story of Ashin", while Wang Jianlin’s story is similar to "Days Related to Youth".

But they are all workaholics, and they are not young, but they have not seen any signs of that slack.

In 2000, Wanda quit the football circle. Five years later, in 2005, Wang Jianlin, who got out of the football circle, expanded his business to 20 billion yuan. The former green boss was not satisfied: "I will not be satisfied with 50 billion yuan. Once I achieve 100 billion yuan, I can consider retiring."

But now Wanda Group’s assets exceed 700 billion, and Wang Jianlin’s retirement is still a long way off.

And what about Xu Jiayin? One year, he went to Europe for more than ten days, which he described as the only vacation in so many years. As soon as Evergrande employees joined the company, they knew that overtime was normal and inevitable in this company, because that was what the boss did.

Xu Jiayin rarely takes weekends off, working more than 90 hours a week, and still maintains the habit of working every day until the early morning. Evergrande executives work an average of more than 80 hours a week, and mid-level cadres work an average of more than 60 hours a week. Xu Jiayin, who came from a poor background, attributes his success to hard work. "Without it, I can’t do anything."

When he was in Henan Wuyang Iron and Steel Company, Xu Jiayin didn’t take a day off for ten years. In the first ten years of his business, Xu Jiayin often got off work at one o’clock in the middle of the night. For fear of affecting his family’s rest, he lay on the sofa in the living room until 4 am to go to work.

Compared with Xu Jiayin, Wang Jianlin emphasizes regularity: he must go to bed at 11 o’clock every night, he must get up at 6 o’clock in the morning, he must arrive at the company at 7:10, and then, he will go to work. After going home, he will make a few phone calls. This call is to communicate with several core key members of his team about the situation of the day, and then, after finishing these, he will read the "Evening News", wash and sleep. If the weather is good in the morning, walk, take a walk, and if the weather is bad, it will be avoided.

The work styles of the two are similar, but there are huge differences. Xu Jiayin was born in poverty and worked hard from the bottom step by step. Now he still retains the style of "who called you poor, and you are on the top". What about Wang Jianlin? Wang Jianlin’s father is an old Red Army member of the Red Fourth Front Army. Wang Jianlin joined the army for 17 years and changed his career as a cadre of the Fourth Regiment of the Frontier Defense of the Jilin Provincial Military Region; he has two years of experience as a civil servant as the director of the People’s Government Office of Xigang District, Dalian… All these things make Wang Jianlin seem "well-connected".

From the early experience, Wang Jianlin was a product within the system, while Xu Jiayin had more traces outside the system.

　Second, you hate me for being born late, I hate you for being born early　

Wang Anyi said that for a person, there are always two faces that are hard to forget – the face of his mother and the face of the city, which are the first memories. The era of Wanda football is the age of enlightenment for professional football in China, just as Teresa Teng is to pop and Cui Jian is to rock. Enlightenment things are very different, but one thing remains constant – the world that suddenly opened up in the era of enlightenment, the enthusiasm that was suddenly aroused, like a flood, cannot be stopped.

Therefore, for many football fans, especially those in Dalian, Wanda is a love of enlightenment.

And for many fans, especially Hengda fans, the same is true of Hengda’s role.

Dalian Wanda used to be a winning teacher, and players’ income came more from bonuses. Wang Jianlin’s famous saying was: "If you win the game, the bonus will be doubled!" Wanda sometimes won the prize as high as 800,000, and even reached 1 million in a game, which was a sky-high price at that time.

For veteran players like Xu Hong and Han Wenhai, they can also be assigned to the "welfare housing" built by Wanda Group. After 1997, the Dalian Wanda team spent more than 50 million yuan a year, which is an astonishing figure. From this point of view, it is not an exaggeration to call Wang Jianlin one of the founders of "Jinyuan Football".

Of course, the 50 million yuan spent is also worth it. The year of investing in football is also the era when Dalian Wanda has a solid foundation in Dalian, because Dalian Wanda has won numerous honors for Dalian with this business card, and Dalian Wanda has also been invincible in the Dalian real estate market with this football business card.

For example, the Changchun community where Xu Hong and others lived was once enthusiastically sought after by Dalian people. In addition to the quality of the house itself, the common thought of many people who bought a house was "We live in the same community as Xu Hong"!

Wang Jianlin is a smart businessperson, and his huge investment in football has paid off. In 1998, a well-known research company in Beijing conducted a market survey of Wanda’s popularity in eight cities across the country. The survey subjects ranged in age from 8 to 70. The results showed that Wanda Group’s popularity ranked among the top five in the country, with the same popularity as Hongta Group and Haier Group.

Therefore, Wang Jianlin’s annual investment of more than 50 million yuan may be a "bubble" for football, but it is a perfect investment for his own business.

For Evergrande, investing in football has brought them a similar brand effect, which goes without saying.

If we want to summarize, there are too many similarities between Wanda and Hengda in the glory of football. When Wanda entered football, it was the beginning of Chinese professional football, which was a golden age; after Hengda bottom fishing entered Chinese football, it also ushered in a "new era" of Chinese football.

However, when Wanda was about to enter the lowest point of Chinese football, it took the lead in smelling the smell and decisively withdrew, and now Evergrande is also in the period of adjustment and consolidation after their high speed.

　One branch alone is not spring　

In 2011, Wanda Group announced its return to Chinese football in the "great situation" of Chinese football.

Looking back now, from that day on, the "confrontation" between Wanda and Evergrande began.

On July 2nd, this day, Hengda announced a news, they signed the MVP Conca of the Bundesliga League with a transfer fee of 10 million US dollars, Conca’s annual salary 7 million US dollars, after signing Conca, Hengda high-profile claims, Hengda finally brought world-class stars to Chinese football.

Naturally, the next day in the media, the news of Conca’s joining was overwhelming, and that day, July 3, another major event took place in Chinese football, that is, Wang Jianlin’s Wanda Group returned to Chinese football.

One south and one north, two major events in Chinese football, but what many people don’t know is that the process of signing Kong Card was arduous and tortuous, and the timing of announcing Kong Card’s joining was carefully arranged by Evergrande, because the date they chose was to get ahead of Wanda, no more, no less, just one day.

Evergrande is difficult to tolerate themselves in a lonely period, Hengda will always be in the trend of the wave, if there are competitors, then we must weaken the influence of the opponent, sure enough, if not for the joining of Kong Ka, in those days, football news will become Wanda’s world.

After the end of the Chinese Super League in 2011, the awards ceremony of the Chinese Super League was held in Guangzhou. Guangzhou Evergrande won 5 of the 10 awards including the league championship, the Golden Boot Award, the Golden Globe Award, the Best Division and the Most Social responsibility Club Award, becoming the biggest winner of the night.

However, after the award ceremony, the big winner said with disappointment: "We came out so much for the award ceremony, but we sold Wanda advertising." Because the award ceremony left Wanda enough time, and Wanda sent a spokesperson Shi Xueqing to speak on stage, while Guangzhou Evergrande, the league champion, did not have such treatment.

And that award ceremony was finally broadcast live on the CCTV comprehensive channel!

After returning to Chinese football in 2011 and taking over Dalian Football in 2018, Wanda’s package of plans to support Chinese football includes the following things:

First, Wanda became the title dealer of the Chinese Super League and raised the title fee to a record high; second, Wanda formed the overseas team of Hope Stars and sent a large number of post-95s to Europe; third, this is also the most controversial point, that is, a month before the start of the World Cup 20 in Brazil, Gao Hongbo was forcibly replaced with Camacho.

In retrospect, Wanda did indeed give a lot of support during the trough period after the anti-gambling and anti-crime crackdown in Chinese football, which made the gradually impoverished Chinese Football Association and the Chinese Super League go through the most difficult period. When Wanda ended the sponsorship period in 2014, Chinese football has obviously recovered, and various commercial sponsorships have come in one after another, and they have all improved on the basis of Wanda’s period. These are all irreducible historical contributions.

But the overall weakness of the national brand team makes Wanda’s plans time-consuming and thankless, and in the past seven years, Evergrande has established its own Evergrande dynasty by virtue of its achievements in the Chinese Super League and the AFC Champions League – the Chinese Super League has won seven consecutive championships, and the AFC Champions League has won twice.

Wanda finally understood a truth, only in the local base, Wanda’s every step in Chinese football is not a castle in the air, it will not be pointless, and Hengda arm-wrestling, why not? Why not? After all, the current Dalian side is already an upright Chinese Super League vassal.

It is foreseeable that after Wanda re-enters the foreground, it will bring great shocks to the Chinese Super League, and at this time, Evergrande is precisely in the moment of shrinking the front and adjusting and consolidating.

Xu Jiayin finally met Wang Jianlin in the field of professional football in China. This kind of excitement has been awaited by many fans for a long time.

Time Network News is produced by Cao Baoping, directed and written by Liu Jiayin, starring Hu Ge, starring Wu Lei and Qi Xi, and Bai Ke’s special movie "It’s Worth It", today’s exposure of the sticker trailer and the role poster of Huang Lei, and the official announcement of Huang Lei’s special starring role.

The film tells the story of Wen Shan, an ordinary screenwriter who is "left behind", who accidentally changes to writing eulogies for a living. In his encounters with ordinary people of all kinds, Wen Shan comforts others, gains warmth, and finally finds his own life direction. In the film, Wen Shan, as the person who writes the eulogy, will stage a real and warm human story with multiple groups of clients. Huang Lei’s "Mr. Wang" is one of the clients. His story with Wen Shan will also be the opening story of the film.

In the film, Huang Lei plays one of Wen Shan’s clients, "Mr. Wang," who commissions Wen Shan to write a eulogy because of the death of his father. With a busy career, he is unsmiling and direct, and he is so busy that he is almost inhumane. When he talks about his father, he is even more alienated as an outsider. In this story, Wen Shan hides the regrets of his relatives’ life in the text, hoping to give Mr. Wang compensation and comfort.

1905 movie network feature　The crime action movies of the four major Hong Kong film male gods have been set for December 29 and officially announced to land in the cinema for New Year’s Eve.

At present, "Stealth" has released key information such as the film trailer and plot introduction. In the film, Andy Lau challenges the role of the villain lawyer who is very difficult for the actor’s career. He uses the dark web to broadcast drug trafficking, and uses the law to get away with murder.

Just words alone, the thrill and murderous aura of "Stealth" can no longer be hidden. Apart from this scalp-tingling plot, what else can’t be missed in "Stealth"? "Today’s Film Review" takes you to see it!

"Stealth" is new enough!

"Stealth" is by no means a traditional anti-drug movie, but a new anti-drug movie that combines three elements: "curiosity theme", "extrajudicial fanatics", and "live drug trafficking".

The biggest innovation in "Stealth" is that the battlefield of drug trafficking and anti-drug has shifted to the dark and dangerous online world, and drug trafficking uses the dark web to broadcast drug trafficking. In such a large traffic entrance, how drug trafficking is secretly carried out and how the anti-drug operation will be advanced, it can be said that "Stealth" is not only about anti-drug, but also about the battle of wits and courage between cybercrime and sophisticated high-tech.

The "cat and mouse fight" that could not be avoided in the anti-drug genre films was also upgraded and evolved in "Stealth". Hackers were no longer the patent of bandits, and both the police and bandits in "Stealth" had high-IQ hackers in charge.

"Stealth" is ruthless!

The ruthlessness of "Stealth" is not only reflected in the bloody feeling of the crime action movie in the fighting scene, it is enough to dive down and explore the chilling ruthlessness behind human nature.

The lawyer played by Andy Lau, Lin Zhenan, has a gentle appearance, but his essence is "gentle scum". Whoever stands on the opposite side of him and who wants to share the interests with him, he will kill this person.

But in addition to this kind of ruthlessness of "killing without blinking an eye", Lin Zhenan’s ruthlessness is that he is not a pure cold-blooded person. Even if he betrayed himself when he treated his brother, he still missed his old love; when he treated his beloved wife and daughter, he was often emotional and burst into tears. The softness beyond ruthlessness makes the audience wonder how such a lawyer with tenderness and fraternity came to this state, and the thinking behind the doubts is enough to make people feel ruthless.

"Stealth" is awesome!

In addition to the film "Stealth", it has to be mentioned that Andy Lau himself has made a subversive transformation for "Stealth". In 2023, Andy Lau’s big screen image has changed as usual, and he has played the role of the villain many times in "Stealth", showing the other side of his acting skills.

In these two works, Andy Lau served as both the producer and the lead actor, and the producer’s identity gave him a heavier responsibility for the promotion and ultimate success of the film. This allowed him to prepare for the release of "Stealth" during his time in Hengdian, and also allowed him to do his best to play a good role in the film. At the age of 60, Andy Lau also opened himself up in the interpretation, willing to challenge the villain he played 16 years ago again, contributing new feelings to the audience, and leaving no regrets for himself.

He did indeed do it, and even after "Stealth", Andy Lau had the ability and potential to challenge more determined and extreme villains. Because Lin Jinan is a rare "bad and different" villain on the big screen, he has been so bad that he is close to madness, but this kind of bad is not facetious, but a natural development based on the exploration of his human nature. Andy Lau can play such an extremely complex role well, and with his age and experience, he will definitely have more courage to challenge more diverse images.

So far, there is "Stealth""If You Are the One 3"After a number of films were announced to be set for New Year’s Eve theaters, this year’s movie industry’s uncompromising "model worker" Andy Lau has another work in addition to "Stealth""Goldfinger."Also set the New Year’s Eve file.

In "Goldfinger", Andy Lau andTony LeungOnce again, the two films "Stealth" and "Goldfinger" were also called "the hope of the whole village" because of the strong cast and production team.

However, the revitalization of Hong Kong films is not simply determined by the degree of investment or the cast, but by the degree of integration with mainland audiences in terms of production concepts. In the new film market, audiences no longer expect purely shocking fighting scenes. In the hand-to-hand combat between you and me, audiences need deeper emotional exploration, more diverse audio-visual experiences, and fresher sensory impacts. We also look forward to the upcoming "Stealth" and "Goldfinger" to lead Hong Kong films out of the predicament and bring a "New Year’s gift" to the film industry and the market at the end of the year.

The "digital doctor" came to the door for "consultation", found 281 "crux" from 6 business data streams and 22 business modules, and issued a diagnostic report, helping "Old Nanning Taste" Nanning Food Co., Ltd. to open up the whole process data node, realize the efficient coordination of sales, production, supply chain and after-sales, and greatly reduce the operating costs of enterprises.
Digitally empowering local enterprises to build an energy digital factory for Guangxi Rongxing Zhongke Development Co., Ltd., so that all aspects of production can be "visible", traceable and early warning, and it is expected to reduce the cost of electricity by more than 1 million yuan per year.
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Nowadays, more and more "made in Nanning" have been plugged into the wings of the digital economy and are rapidly moving towards "made in Nanning".
The digital economy is the "first move" to grasp the future. Nanning City is taking digital industrialization and industrial digitalization as the main line, relying on key parks such as China-ASEAN Artificial Intelligence Computing Center and China-ASEAN Geographic Information and Satellite Application Industrial Park to build key digital economy industrial chains such as artificial intelligence, spatial information, and Xinchuang; improve the efficiency of Huawei-Nanning Digital Economy Industry Innovation Center Cloud as a Service, carry out the "Fertile Soil Plan" of digital transformation, promote the construction of digital factories and intelligent factories, and promote the deep integration of the digital economy and the real economy. Continue to inject surging impetus into the high-quality development of the capital’s economy and society.
　　

"Digital doctor" takes the pulse for companies

In March this year, Guangxi Chunjiang Food Co., Ltd. welcomed a group of special "digital doctors". "Digital doctors" carry out digital diagnostic services for enterprises by knowing the real situation, research, discussion, analysis, diagnosis, etc. After in-depth analysis and accurate matching of enterprise needs, guide enterprises to carry out intelligent transformation and digital transformation.
"It is with their on-site diagnosis that we have a’good prescription ‘for our digital transformation." In the opinion of the person in charge of the company, the digital transformation of the enterprise faces many business difficulties and pain points, mainly in the lack of comprehensive digitization of business processes, data islands between various systems, and the lack of big data platforms. "Chunjiang is a food processing enterprise, and’Chunjiang pickled pepper duck paw’ is well-known both inside and outside the region, but the current market competition is becoming more and more intense. How to use digital and information technology means to enhance the core competitiveness of the enterprise is exactly what we need to think about."
At this time, under the guidance of the Nanning Municipal Big Data Development Bureau, Huawei – Nanning Digital Economy Industry Innovation Center sent a "timely rain" to the enterprise – dispatched a digital diagnostic service team to go deep into the enterprise, pointed out the "crux", and designed an overall digital factory solution according to the needs of the enterprise.
"At present, we are accelerating the construction of the Chunjiang digital factory. After completion, the factory can be processed and digitally managed through the App, and the overall visual management and monitoring of production can be realized. It is estimated that the equipment failure rate can be reduced by 30%, and the production capacity and revenue of the enterprise can be increased." Long Tingting, regional director of Huawei-Nanning Digital Economy Industry Innovation Center, introduced.
Promote the digital transformation of traditional industries, empower industrial transformation and upgrading with digital technology, and rejuvenate more and more "Nanning Manufacturing". Since 2019, Nanning City has joined hands with Huawei to jointly build Huawei – Nanning Digital Economy Industry Innovation Center. Focusing on digital scenarios such as enterprise production, marketing, and R & D, from digital diagnosis to providing core digital solutions, the center has served more than 450 enterprises in the past 4 years, helping local enterprises such as 6:30, CRRC Aluminum, and Chunjiang to achieve digital upgrading and cost reduction and efficiency increase.
85% of companies achieve positive annual sales growth, with an average growth rate of 15%.
　　

"Fertile Soil" helps industrial digital transformation

In March this year, after a digital transformation, the production workshop of Guangxi Rongxing Zhongke Development Co., Ltd. was transformed – the energy digital factory allows information interconnection between equipment, real-time monitoring of operating energy consumption, accurate data analysis and traceability early warning, so that the operation status of each paper production line can be "one network".
"Shangyun in all aspects of production not only reduces costs and increases efficiency, but also enhances the competitiveness of the enterprise." Huang Bingyan, the general manager of the company, calculated an account. After the energy digital factory is put into use, the company can reduce the cost of electricity by more than 1 million yuan per year, and increase the grinding capacity of 100 tons per month. The product quality is also more guaranteed. "In order to expand production capacity, we have built a new production line. It is expected that after the completion of September this year, the four production lines will form an annual output of 60,000 tons of tissue paper." Huang Bingyan is full of confidence in the future development of the company.
Rongxing Zhongke’s gorgeous turn is a digital model of energy efficiency management created by our city’s active digital transformation "Fertile Soil Plan".
In recent years, Nanning City has taken digital industrialization and industrial digitalization as the main line, relying on Huawei-Nanning Digital Economy Industry Innovation Center and other platforms, penetrated into counties (cities, districts) and development zones, covered all aspects of enterprise production and operation, and helped Nanning industrial enterprises to solve the pain and difficulties encountered in the process of transformation. Selected representatives of enterprises to support, continue to implement the "fertile soil plan" of digital transformation, and transform and upgrade a number of smart workshops and smart factories around key industries such as industrial equipment manufacturing. This year, it plans to cultivate more than 8 intelligent manufacturing benchmarking enterprises, create fertile soil for Nanning’s industrial digital transformation, accelerate the formation of benchmarking demonstration effect, and drive more Nanning industrial enterprises to complete digital transformation.
"Digital transformation is not simply to provide an ERP software, it requires not only technical investment, but also a return to business dominance. It is a long-term system engineering." Li Qing, deputy general manager of Huawei Cloud in Guangxi, told reporters that after years of deep cultivation, Huawei-Nanning Digital Economy Industry Innovation Center has become the first digital transformation promotion center in Nanning. It has created more than 25 benchmark enterprises in various industries, covering software information, industry, papermaking, machinery manufacturing, business services and other industries.
In addition, Huawei-Nanning Digital Economy Industry Innovation Center deepens the integration of production and education, and cooperates with 25 universities including Guangxi University for Nationalities, Nanning Vocational TechAcademy, and Guangxi University of Finance and Economics to carry out professional construction. Currently, more than 3,200 professionals have been trained, which strongly supports the demand for digital transformation and development talents.
　　

The vitality of the digital economy continues to be released

The China-ASEAN artificial intelligence computing center has been put into practice running, providing services to 26 enterprises and institutions, with a computing power utilization rate of more than 70%; the China-ASEAN New Smart City Collaborative Innovation Center focuses on the digital economy, attracting more than 50 domestic and ASEAN enterprises and research institutes such as iFLYTEK, Inspur, and Yunbaobao to settle in; the China-ASEAN Digital Economy Industrial Park has opened and operated. As of June this year, 44 enterprises have entered the park, covering intelligent manufacturing, domestic operating systems, databases, middleware, commercial passwords and other fields… Walking in the land of Yongcheng, digital enterprises gather wood into forests, and the vitality of the digital industry is bursting. You can feel that the booming digital economy is accelerating its embrace of thousands of industries.
In recent years, the Nanning Big Data Development Bureau has vigorously promoted the integrated development of the digital economy, actively built a key industrial chain of the digital economy, and vigorously promoted the construction of the China-ASEAN Information Port Nanning core base to a new level. As of now, 55 Nanning core base projects have been completed, China Mobile (Guangxi Nanning) data center, China Telecom ASEAN International Information Park and other projects have been put into operation one after another, and the digital economy industry agglomeration effect has gradually formed.
Data show that in 2022, there will be more than 7,290 digital economy enterprises in Nanning, accounting for 48.3% of the total in the region, ranking first in the region. A number of digital economy leading enterprises such as China Eastcom, Shuguang Group, Runjian Shares, and Yunbaobao have settled in, and the digital economy has become an important force for the city’s economic growth.
Accelerate the construction of digital Nanning, strengthen digital empowerment, accelerate the process of digital industrialization and industrial digitalization, and promote the transformation of the manufacturing industry to intelligent manufacturing, so as to seize the opportunity in the development of industrial upgrading and achieve leapfrog development.
"Next, we will focus on the transformation and upgrading of Level 3-5, focusing on the key industrial clusters of new energy, new energy vehicles and parts, electronic information, new metal and chemical materials, advanced equipment manufacturing, aluminum deep processing, forest product processing, food processing and other key industrial clusters built by Nanning City. We will select some more representative and intelligent enterprises to carry out digital diagnosis and digital transformation, and continuously expand the talent echelon to build a competitive and highly innovative talent training system, promote the intelligent upgrading of enterprises, and build a new ecosystem of digital economy." Li Qing said.
According to the plan, by the end of 2024, the Huawei-Nanning Digital Economy Industry Innovation Center will serve more than 800 enterprises, train more than 5,000 digital talents in Nanning, create more than 30 benchmarking projects, hold more than 50 technical salons, and contribute more digital power to the economic and social development of Nanning City.
Our reporter Wei Jing, intern Wen Wen

On March 5, the Second Session of the 14th National People’s Congress was grandly opened in the Great Hall of the People in Beijing. In his second year in office, Chen Bairong, a deputy to the National People’s Congress and wine designer of the wine design department of the Shede Wine Industry Production Technology Center, brought 5 suggestions in the fields of new quality productivity, Baijiu internationalization, and regional development, actively responding to industry and social concerns. Among them, "Suggestions on Promoting the High-quality Development of Traditional Alcohol Industry with New Quality Productivity" and "Suggestions on Strengthening the Work of Intelligent Reform and Digital Transformation in the Food Manufacturing Industry" are closely related to the high-quality development of the food manufacturing industry.

Chen Borong, a deputy to the National People’s Congress and Shede Wine Industry

At present, the food manufacturing industry is in a critical period of development from traditional to modern, from artificial to intelligent, and from experience to science. These topics that Chen Berong focuses on not only reflect the industry’s in-depth thinking on moving towards high-quality development, but also reflect the determination and responsibility of the wine industry to promote the intelligent upgrade of the wine industry, develop new quality productivity, help China Baijiu go global, and promote social and economic development.

Focusing on cultivating new quality productivity and gathering new impetus for high-quality development

The 20th National Congress of the Communist Party of China has made important arrangements to accelerate the construction of a digital China, emphasizing the construction of a modern industrial system, the promotion of new industrialization, and the deep integration of the digital economy and the real economy.

As one of the basic industries of the national economy, the food manufacturing industry is constantly accelerating the process of digital intelligence. In particular, the Baijiu industry has vigorously carried out informatization and digital construction in the past ten years, and comprehensively improved the intelligence level of R & D, production, marketing, management and service. Among them, Baijiu leading enterprises have accumulated a lot of practical experience.

As a frontline worker in Baijiu’s scientific research, Chen Berong deeply understands the key role that "smart transformation and digital transformation" plays in the development of Baijiu’s industry. In order to improve the intelligent level of the industry and promote the full-link transformation and upgrading of enterprises, Chen Berong put forward the "Suggestions on Strengthening the Smart Transformation and Digital Transformation of the Food Manufacturing Industry" at the two sessions this year. When it is implemented, it is recommended to take the Baijiu industry first and choose parks with better basic conditions to carry out pilots, such as Sichuan Tuopai Green Ecological Food Industrial Park. She suggested building industry traceability standards, guiding enterprises to build traceability systems, improving industry service quality, and opening up industry data assets, ensuring intelligent manufacturing levels, improving industry production efficiency, and strengthening national policy guidance and talent training. She also suggested actively exploring and promoting the Chuanjiuyuan universe project to enhance the industry’s innovative layout.

At the same time, Chen Berong is concerned about the current imbalance in the level of digital intelligence promotion in the industry, and the high participation threshold for small and medium-sized enterprises and small and medium-sized wine merchants, which is a pain point related to the overall high-quality development of the industry. To this end, she put forward the "Suggestions on Promoting the High-quality Development of Traditional Alcohol Industry with New Quality Productivity". She suggested that we should increase the policies and financial support for the digital intelligence transformation of the alcohol industry and the circulation industry, support the establishment of public DataRocks in the wine industry, and strengthen cooperation between industry, academia and research, and cultivate professional talents. At the same time, we should formulate and improve relevant standards for the digital intelligence transformation of the alcohol industry to ensure the standardization and safety of

It is worth noting that a number of wine industry representatives put forward suggestions on the development of new quality productivity at the two sessions, which is undoubtedly a positive reflection and response to the higher level and more sustainable development of our country’s wine industry. It is foreseeable that with the joint efforts of the government, enterprises and all sectors of society, new technologies and new models will be more widely used in the wine industry, injecting new impetus into the sustainable prosperity and development of the industry.

Fosun and Yuyuan are deeply empowered and willing to forge new engines for the development of the wine industry

The development history of Baijiu is the history of innovation in winemaking technology. In the current wave of intelligence and digitalization, China’s wine industry focuses on technological innovation, technological research and development, and enhances its core competitiveness. Among them, famous wine enterprises play a leading role.

As a famous wine enterprise in China and one of the six golden flowers of Sichuan wine, Shede Wine Industry has taken "science and technology innovation drive" as one of the top strategies under the guidance of the science and technology innovation strategy of Fosun and Yuyuan. From hiring chief scientists, cultivating scientific research talents, building high-energy scientific research teams, to building the three major industry-university-research innovation platforms of "China Shede Aging Wine Research Institute", "China Ecological Brewing Industry Technology Research Institute" and "Sichuan Wine and Grain Industry Technology Research Institute", Shede Wine Industry has provided strong technical support for the development of science and technology innovation work.

In recent years, Shede Wine Industry has actively promoted the transformation and upgrading of digital intelligence. By continuously optimizing the production supporting facilities and equipment such as three-dimensional warehouses, new water purification workshops, wine storage equipment, and filling equipment, Shede Wine Industry has improved the level of factory intelligence and promoted the improvement of production and operation quality and efficiency. Not only that, Shede Wine Industry closely combines "ecological brewing" with the concept of green, low-carbon and environmental protection, and is committed to empowering the green development of enterprises with technological upgrades. For example, in 2022, the company invested in the biogas purification of biological natural gas in wastewater treatment stations. Since it was put into operation, it has reduced carbon dioxide emissions by more than 6,000 tons every year, effectively purified and utilized about 3 million cubic meters of natural gas, and saved about 6 million yuan in gas purchase costs. Due to its good results in carbon reduction and efficiency, the project was successfully selected into the "2023 Model Case of China’s Pollution Reduction and Carbon Reduction Synergy" by the Ministry of Ecology and Environment.

At the same time, Shede Wine Industry is also committed to applying digital means to create a deep consumer experience, not only pioneering "dynamic wine age" in the industry, but also realizing the visualization, dynamics and transparency of wine age through digital means. It also pioneered the innovation and implementation of the high-quality Baijiu full-link grading traceability system based on blockchain technology, realizing the traceability and closure of Shede Old Wine from raw grain, brewing, storage, packaging, circulation to consumption, etc., bringing users a high-quality consumption experience of true vintage and true old wine.

Thousands of sails are competing for the "new" line, and the tide is surging in the east like a rainbow. As a contemporary advanced productive force, the new quality productive force will continue to release strong momentum with the in-depth promotion of scientific and technological innovation. Represented by Shede Wine Industry, many leading enterprises have anchored technological research and development and are committed to promoting the technological progress and digital intelligence transformation and upgrading of the industry, and together contribute more to accelerating the cultivation and development of the new quality productive force.

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