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Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Cadillac XT5. The design of Cadillac XT5′ s front face has taken a rounded route, and with the three-piece net, it looks very dynamic and lively. Coupled with the headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4813 mm * 1903 mm * 1686 mm. The car adopts steady lines, and the side wall looks very fashionable and sporty. With large-sized thick-walled tires, the overall visual effect is very delicate. Looking back, the Cadillac XT5 has a deep tail line, and the taillight style is more domineering and stylish. Coupled with the unique exhaust pipe, the overall shape is still very attractive.

In terms of interior, the interior design takes a dynamic route, which reflects the sense of design. The car’s steering wheel is eye-catching, equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an eye-catching feeling. Let’s take a look at the central control, which is decorated with an 8-inch central control screen, which makes the interior design quite layered and looks quite fashionable. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a delicate design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, the seats are wrapped in place, and the overall ride feels soft and comfortable.

Next, look at the configuration. Cadillac XT5 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

　　Passat is a front-wheel drive car driven by water cooling. "passat" originally means the name of a monsoon, which blows evenly and steadily from the southern Atlantic Ocean to the equator every year, persisting and persistent. Like its name, almost all passat’s water-drop shape makes people feel unparalleled fluency. Since it was first marketed in 1974, it has achieved great success in Europe. The brand-new Passat produced in 1999 is even more popular in the world. After six generations of development, the global sales volume has reached 11.3 million. Let’s take you back to the glorious history of Passat series.

　　The first generation Passat: Dasher(1973 ~1980)

　　
Passat Dasher

　

　　In 1973, the first generation Passat: Dasher was born, which replaced the original 1600 series and landed in North America. At that time, the highest-end model was called Passat TS, which was equipped with a 1.5-liter 85-horsepower four-cylinder engine and adopted a front-wheel drive mode. 0-100 km/h takes only 12 seconds, the top speed can reach 169 km/h, and 4.55 liters of oil can travel 38 kilometers, which was considered fuel-efficient at that time.

　　In the autumn of 1977, Dasher introduced a big change, especially the valve seat of the engine was strengthened, so that it could use unleaded gasoline fuel.

　　Passat B2.Quantum/Santana (1980 ~1988)

Passat B2:Santana

　

　　In 1980, the second-generation Passat B2.Quantum/Santana replaced Dasher, which was longer, wider and had more interior space than the previous generation. There are four engines to choose from, including a 1.6-liter diesel engine, 1.3-liter and 1.6-liter four-cylinder engines, and a top-class 115-horsepower five-cylinder engine.

　　In China, the cars produced became the main models in the early China automobile market.

　　Passat B3 (1988 ~1995)

Passat B3

　　In 1988, Volkswagen introduced the third generation Passat (B3) to the world. There is no front air intake grille, which is the most prominent feature in its appearance. Passat B3 is equipped with a 2.0-liter 16-valve engine, with 134 horsepower and 180 Nm of torque. It takes nearly 10 seconds for 0-100 km/h, and the top speed can reach 201 km/h.. Although B3 has some unique configurations, such as adjustable rear seats, compared with its Japanese and American rivals, its sales volume is still unsatisfactory.

　　In 1991, Volkswagen’s first Passat equipped with V6 engine rolled off the assembly line. A maximum of 172 horsepower can accelerate B3 from 0 to 100 km/h in less than 8 seconds.

　　In 1996, Shanghai Volkswagen and Brazil Volkswagen jointly developed Santana 2000 based on B3 and Santana 3000 developed by Shanghai Volkswagen on the basis of Santana 2000.

　　Passat B4 (1995 ~1996)

　　

Passat B4

　

　　In 1995, Volkswagen redesigned Passat and introduced Passat B4 series. Standard configuration includes a 2.0-liter 8-valve four-cylinder engine. The GLX model still uses a 2.8-liter engine. The former takes about 10 seconds to accelerate at 0-100 km/h, while the latter can be completed in 8 seconds. Another surprise is that B4 installed seat belts for drivers and passengers in the front row. But also restores the sense of movement. The standard configuration of B4 includes: power window, locking mechanism, electric heating rearview mirror, FM/AM cassette player, 8 speakers and CFC air conditioner.

　　Passat B4 was briefly produced by, and Chinese people basically became familiar with Passat series from this car.

　　Passat B5(1996 ~2005)

Passat B5

　　Passat B5′ s basic GLS is powered by a 1.8-liter engine. Soon Volkswagen introduced GLX and GLS V6 models that matched the 30-valve V6 engine. B5 uses the same platform technology as A6, and even the engine shares 1.8T I4 and V6 30V models with Audi. The front suspension adopts multi-link mode, and the rear suspension uses torsion beam, which effectively reduces. B5 standard configuration includes driver and front passenger airbags, side airbags, power windows, electric rearview mirrors, FM/AM cassette player, 8 speakers and CFC air conditioner. , electrically heated seat, 5-speed Tiptronic is optional. Volkswagen’s unique four-wheel drive technology has been adopted in GLX and GLS V6 models matching V6 30 valve engines.

　

　　In 1999, Volkswagen introduced Passat with red and blue background lights. It used a 1.8-liter engine with a 5-speed transmission, which was powerful and could produce 190-200 horsepower at most.

　　In 2000, Passat B5 produced by Shanghai Volkswagen was officially put into China market, which was newly developed according to China’s laws and regulations, road conditions and China users’ aesthetic tendency and use requirements. The prototype B5 was lengthened by 77mm, and its spacious figure made Passat more suitable for the domestic commercial vehicle market. Become a high-end product in domestic cars. And in 2006-2007, B5 was further improved, and some unnecessary configurations were subtracted while it was deeply localized, and this time it was transformed into B5 FMK internally. Shanghai Volkswagen greatly improved Passat B5 and adopted an alias: Lingyu. It is also nicknamed Passat B5.5. The internal name of Volkswagen is B5GP. Later, in order to meet the requirements of CNCAP, the seat belt configuration was specially optimized. The front co-pilot added a seat belt reminder function, and both the main co-pilot and the co-pilot provided the passenger perception function and used it as the input to confirm the airbag explosion together with the seat belt wearing signal. Now the new field of Shanghai Volkswagen PASSAT is also a derivative model based on this platform.

　　Passat B6 (2005 ~2011)

　　In 2005, Passat B6 was put on the market, and Volkswagen changed Passat’s sedate modeling concept since ancient times, and appropriately added sports elements. In 2006, Passat B6 was officially listed overseas. The production of FAW-Volkswagen in China is called Magotan. In 2007, China version of Passat B6— — Magotan is put on the market.

　　
Passat B6

　

　　B6 Passat B6 has almost and considerable spacious interior space. The overall dimensions of the new Passat B6 are appropriately increased compared with the old B5, with a length of 4.77m, a width of 1.82m and a height of 1.47m, which are 62mm, 74mm and 10mm more than the previous Passat models respectively. Its wheelbase is 2.71 meters, which is 6 mm longer than the previous one. The trunk volume is 565 liters (90 liters more than the previous paragraph). The body stiffness is 57% higher than that of its predecessor.

　　In terms of power, gasoline engine: an entry-level four-cylinder FSI engine with output power of 85kW, 110kW or 147kW. Another 3.2-liter V6 FSI engine has a maximum output of 184kW/250PS. Diesel engine: the output power reaches 77kw/105PS, 103kW/140PS or 125kW/170PS. Particulate filter will be gradually introduced into diesel engine models. Gasoline engine models can be equipped with a six-speed automatic transmission, while two more powerful gasoline engine models are assembled. 4MOTION four-wheel drive technology will also be adopted in future models. The domestic version uses 1.8TSI and 2.0TSI engines.

　　Passat B7 (available since B7(2011)　　

Passat B7

　

　　Volkswagen’s new generation Passat (Passat B7) will officially land in the China market in July 2011. The body of the new Passat B7 will be redesigned, but some designs of the current models will still be used to reduce the manufacturing cost, such as the shape of the roof. In order to ensure the status of high-end models, the new Passat B7 is expected to be equipped with reversing images, adaptive cruise control and induction headlights.

　　In terms of power, Passat B7 will have a variety of gasoline or diesel engines with a displacement of 1.2-2.0L, including 1.2TSI, 1.4TSI, 1.8TSI, 2.0TSI and 3.2V6, etc. The maximum output of 1.2TSI engine is 105 horsepower, which will replace 1.6L engine. In addition, it is worth mentioning that the only large-displacement engine, 3.2V6, may disappear from Passat models in the future, and the all-electric version will come out around 2015.

　　"This bearing requirements are high. Look at the drawings, the design error here is only allowed to be 0.02 mm, so pay special attention. " At 8: 30 in the morning, Ma Jianjun exchanged technical research points with his disciples. Ma Jianjun is a key member of the machine tool performance laboratory of Baoji Machine Tool Group Co., Ltd. in Baoji High-tech Zone, Shaanxi Province. He has participated in the development and trial production of key new products and more than 30 major national special tasks, achieved more than 20 technological innovations, and successfully completed more than 50 major special machine tool commissioning, debugging and after-sales service tasks.

　　Ma Jianjun graduated from Baoji Technical School. In July 1994, he came to the machining workshop of Baoji Machine Tool Factory and became an ordinary lathe operator. With only a degree of Chinese technical education, he suddenly felt unprecedented pressure in the face of high-precision processing equipment.

　　"I just want to learn the technology well, study with the master during the day and go home for self-study at night." Technology, programming, electricity and cutting tools are the keys to the machining technology of CNC machine tools. Ma Jianjun uses his good foundation in turning technology to learn by doing and learn by doing. When he meets problems he doesn’t understand, he asks the master and inspectors, and takes time to check the information and take notes at night. After a few years, he wrote down more than 10 study notes and applied them to well-known CNC systems freely. Ma Jianjun once won the title of "Excellent Player" in the "Qinchuan Cup" first skill competition for employees of state-owned enterprises in Shaanxi Province, and participated in many national, provincial and municipal vocational skills competitions as a referee or technical director. Since 2010, he has been awarded the "lathe technology demonstration post" by the group company, and in 2015, he became the backbone member of Tian Haorong’s national skill master (model worker innovation) studio.

　　In 2012, during his four-month equipment technical service for a company in Wuxi, he overcame difficulties, fulfilled his duties dutifully, and successfully completed the assignment abroad. In recent years, the company has successively ordered more than 100 machine tools from the company.

　　In 2015, the key contract delivery of a company in Chongqing was just around the corner. Due to the tight time and high technical requirements, the company leaders are very anxious. Ma Jianjun took the initiative to take this "hard bone." He "nailed" the user’s trial production site for more than ten hours in a row, worked overtime to carefully study and ponder over each equipment, compiled the processing route program diagram, made corresponding fixtures and configured appropriate tools, and finally completed the dispatching and commissioning tasks of 14 CNC machine tools.

　　Since 2014, Ma Jianjun has participated in a number of major national R&D and trial-production tasks for high-end CNC machine tools. Especially during the national major special research project and working in the machine tool performance laboratory, he was processing BTGS12 spindle, pull rod and ON— When processing parts with high precision coefficient and small tolerance range, such as rollers and D-rings in 3VII, with superb business skills, the processed parts exceeded the precision required by the drawing process and successfully completed the production task.

　　In addition, Ma Jianjun cooperated with the research group to overcome a number of technical difficulties and broke through a large number of key processing technologies of CNC machine tools. In undertaking the R&D and production of BM63150C precision CNC lathe project, he boldly innovated, optimized the oil return structure at the back end of the machine tool spindle, and eliminated the weak links that affected the reliability of the machine tool; Through numerous groping, adjusting cutting parameters and workpiece clamping methods, the hard turning process test was finally completed, and the product won the "Chun Yan Prize" in cmtba. He also successfully solved the key new product BMC— The technical problem of machining the parts of the clamping sleeve in the center of 500TV five-axis compound milling machine makes the company’s first five-axis CNC machine tool enter the high-end market.

　　Ma Jianjun has more than two suggestions for minor reform and process improvement every year, and has completed more than 30 key technical projects with studio members. In 2016, his studio passed the acceptance of the national skill master studio, and won the award of "All-China Workers’ Innovation Studio Key Project Fund". Advanced practices and experiences were promoted and exchanged in Shaanxi Province, realizing the transition from ordinary operating workers to knowledge workers, and then growing into expert talents in the new era. (Economic Daily reporter Lei Ting)

Source: connected Insight

Editor/Zhou Xiongfei

Is it better for enterprises to do marketing and seek growth by placing brand advertisements or effect advertisements?

In the past decade, the answer to this question may be more inclined to effect advertising.

According to statistics from consulting firm Bain, from 2013 to 2022, the proportion of effect-oriented advertising in the overall advertising budget increased from 20% to 70%.

It’s not hard to understand,During the ten years from the prosperity of mobile Internet, traffic has become the best business carrier and the best advertising carrier.

Even looking back at several business wars in China’s Internet history-from search to social networking, to O2O, to payment, and then to content platforms, the wars among giants have always revolved around traffic portals. Today, advertising is still one of the most important business models of these giants.

In this process, brands are faced with more channels to reach users, more ways to reach them, and lower customer acquisition costs.

To some extent, this is one of the main reasons for the popularity of effect advertising in the past decade. Enterprises continue to enter the new platform, with the help of platform bonus period for effect advertising, get traffic and get short-term sales.

However, in the past two years, with the peak of mobile Internet traffic, the overall advertising marketing environment and logic are undergoing some changes.

Brands have found that blind large-scale play is no longer applicable.

The reason is that traffic growth is getting harder and harder, and the cost of getting customers is getting higher and higher. Even if they can achieve a more accurate "thousands of people" through the marketing tools provided by the platform, the effect may not be so ideal. There are only 2-4 Internet advertisements that consumers can remember on average, but the competition is already ubiquitous and increasingly fierce.

At the same time,After a long period of downturn, the value of brand advertising is being re-examined. The mainstream marketing trend in the future is "equivalent quality and efficiency".

According to the report of "2022 China Advertiser Marketing Trend Survey", over 60% of advertisers agree with the view that "the peak of effect advertising traffic and high cost will promote the return of brand value".

Even in the longer term, the importance of brand advertising continues to increase. Under the background of the disappearance of demographic dividend, competition is gradually shifting from the production side and the channel side to the user’s mind. At this level, the compound interest advantage of brand advertising is more obvious.

Behind this, those brand marketing media that were neglected to some extent in the past also need to be revalued urgently.

For example, relying on smart TV’s big-screen advertising OTT marketing.

Recently, during the GDMS Global Digital Marketing Summit in 2023, Wired Insight had an in-depth dialogue with Chen Gaoming, general manager of commercial marketing brand of Xiaomi Internet Business Department, and discussed the changes in the current overall marketing environment, the marketing concept and development of Xiaomi OTT, the link collaboration that OTT has created for customer brand marketing and the commercial value of OTT.

The following is the details of the dialogue. On the basis of retaining the original intention, the connection Insight has been slightly deleted and modified.

The marketing environment has changed,

How to measure the value of effect advertising and brand advertising?

Wired Insight: what is the difference between the overall marketing environment this year and the past?

Chen Gaoming:The whole industry can be divided into three parts: product, effect and sales, which are brand advertising, effect advertising and sales promotion. According to incomplete statistics, effect and sales account for 80%, and 800 billion of China’s 1 trillion marketing market is effect advertising.? ??

There are two reasons. First, the structure of advertisers is changing. In the past, all the leading enterprises in the industry paid attention to brand marketing, and they chose traditional brand advertising forms such as placing TV advertisements, publishing newspapers, or asking celebrities to endorse them.

With the development of the Internet era, customers need to consider more diversified marketing scenarios. Although brand marketing is still in the planning, the birth of new formats such as e-commerce has divided the cost of brand marketing to some extent.

The second is that some emerging white-label enterprises have not yet developed to the stage of brand marketing. With the rise of the e-commerce industry, many industries in China have changed from OEM to self-management. Some emerging companies that subdivide the track have opened up a new marketing structure based on online channels. The marketing method is KOL promotion combined with e-commerce promotion. Under this logic, enterprises will focus on effect advertising in the initial stage of development.

This also leads to the change of advertising structure and share in China, and the proportion of effect advertising and sales expenses is rising.

However, judging from the strategy of budget allocation of advertisers, quality, efficiency and sales are the three major paths of enterprise marketing. I think brand advertising will still be valued, and the degree of attention will pick up in the future. Similar products and sales channels tend to be homogeneous with development, and the real difference will return to brand building.

According to the data of China Top 100 Brands List in 2023, although it is inferior to the highest level in history two years ago, the total brand value still exceeds the trillion-dollar mark, reaching 1.01 trillion dollars, which is still 13% higher than that in 2019.

As the soul of an enterprise, a brand is recognized by different customers by conveying lifestyle and value.For example, the success of Coca-Cola and Pepsi-Cola lies in their different brand tonality, but in fact, the products are not differentiated.

This is also in line with the future development trend of enterprises in China. The development of products must be from product-driven to brand-driven, especially exported to the whole world. The output is not only products, but also values and culture.

Wired Insight: everyone is talking about the value of domestic products now. What is the significance of brand building for domestic brands?

Chen Gaoming:China factory is good at making products and channels. Product parameters and pricing can be quantified and measured, and R&D innovation can also be copied. At the same time, enterprises are willing to tryVarious channels.

When product strength and channels develop to a certain extent, enterprises compete for brand building or team organizational ability. After the necessary pain, they may realize the importance of brand and start organizational and cultural construction of the whole enterprise.

First open the external market, then do brand building, which is the basic logic of the second growth.

I think many domestic brands have gone through different stages at present. Many operators are still in the forefront of the market. The company is in the stage of rapid development and has not yet returned to brand building.

Enterprises need to go through great pains and find the attribution accurately if they want to have this kind of cognitive change. When there is still room for development in other fields, the marketing of enterprises may return to the comfort zone.

Brand marketing is a kind of belief, which cannot be quantified and is difficult to predict. It can only be believed that it may get better in the future, which is different from ROI investment.

Wired Insight: what is the value of brand advertising for the long-term development of enterprises?

Chen Gaoming:Enterprises have different understandings of brand marketing. Now there are different theoretical debates. Some people think that brand power is greater than product power, and some people think that it is the era of product power. Brand power greater than product power is IQ tax, and product power greater than brand power is more cost-effective and more in line with modern consumers.

Focusing on product strength or brand strength is actually two ways that are not contradictory. Brand promotion scenarios and value orientation, while products focus on showing differentiation, with the ultimate goal of increasing sales. In fact, the two methods can be combined.

Connected Insight: In 2024, what are the opportunities and challenges for Xiaomi’s commercial marketing?

Chen Gaoming:The first is transformation, which is divided into two levels.

The first level is that many foreign customers return to the main position of brand building. No longer invest more in short-term ROI and effect. The second change is that private enterprises will exert their strength and pay more attention to brand building.

OTT marketing, why has it become a new highland of marketing?

Wired Insight: What impact does the change in the overall marketing environment have on Xiaomi’s commercial marketing?

Chen Gaoming:I think no influence is false, but Xiaomi’s commercial marketing also has its own differentiated advantages. Many of our customers’ marketing strategies are shifting to the direction of effect and small and medium-sized, which is a process of adjustment according to different stages of their own enterprise development.

There are two main messages we need to convey to our customers. The first point is to pay attention to brand building, which is the guarantee for the long-term development of enterprises. Second, there are many ways to do brand marketing. In the choice of media, OTT family scene big-screen TV advertisements are valuable.

First of all, OTT adapts to a large number of users in family scenes. In the first half of 2023, the daily life scale of domestic OTT exceeded 164 million. By the end of 2023, the number of smart TV activated households was 326 million. Secondly, compared with the small-screen mobile phone that usually receives complicated information, the impact and exposure effect brought by the high-definition presentation of large-screen advertisements and the exclusive rate of single play are better, which is helpful to impress the audience and enhance brand awareness.

I think OTT is still an undervalued potential stock, although many customers are already putting it in. I understand it as one of the four important brand media forms besides outdoor, long video and elevator advertisement.

Connect insight: what is the difference between ott launch and previous TV advertisements?

Chen Gaoming:The difference is quite big. Traditional TV advertisements are broadcast at a fixed time and may be distributed on different channels. In the past, we watched what was broadcast on TV, but now Internet TV is what we want to watch.

We designed a creative advertisement for starting the TV, which was played at the time when the TV started, and it was a real zero-level entrance service. The scope of delivery can be determined by city, province or DMP. These are all applications of Internet technology of smart TV, which are essentially different from traditional TV.

In a sense, the cost performance of smart TV customers is higher and the input-output ratio is higher.

For example, the effect is more real, with a third party monitoring, and the data can be controlled online; Second, the network delivery effect is better. Traditional TV advertisements need to deliver many channels, and there is a problem that the reach of users may overlap. Smart TV benefits from the operation of the algorithm, which makes the authenticity and cost performance of customers’ input and output far exceed that of traditional TV.

Wired Insight: Other TV brands are also talking about OTT, but so far it has not reached popularity. What are the reasons?

Chen Gaoming:The educational achievements are far from being achieved. We see that the current situation of some customers is that they have not invested money in brand building, but have focused on ROI and effect advertising. But there are also some big companies that have realized this. Building a brand affects people’s minds and enhances users’ sense of identity. If people are looking for goods, they will not worry about buying channels.

Many big brands are still looking for goods. In fact, this cost is not cost-effective, because he invested so much, did not add new users, but only transferred the sales channel. For example, decision makers in some enterprises do not watch TV at ordinary times, but consumers are actually watching TV, which forms an information gap.In fact, the cost performance and return of advertising in OTT family scenes are much higher than other media, and it is also a low value.

The first thing we do to promote OTT is to explain to users that our form is innovative and cannot be evaluated by traditional TV OTV. After the cooperation is reached, we will also cooperate with the third party to verify the advertising effect in three time periods: before, during and after the investment.

In fact, it is not easy to adhere to OTT, because we are not only meeting the demand, but also creating the market, and at the same time creating and promoting the norms and standards of this industry.

Wired Insight: What is the real form innovation of the advertisement in Xiaomi OTT Ecology?

Chen Gaoming:The first aspect is visual impact.This is very important for advertising. We have always made breakthroughs in advertising creativity, and we have a professional marketing creative team. For example, the 3D creative starting materials we created are not only compatible with various media, but also can be directly reused in outdoor and other large-screen media. These high-quality and shocking content materials can also be directly provided to customers.

The second aspect is the exploration and innovation of OTT, mobile phone and TV interaction. For example, add AI interaction when giving live college broadcasts to customers; Put a QR code or clickable link after the TV advertisement is played, and jump directly to the brand page. In the AR multi-screen interactive project we made for Volvo, in just 6 days, the exposure of AR exceeded 350w, and the total exposure of OTT terminal also exceeded 500 million.

These innovations in the OTT industry are actually Xiaomi OTT’s first exploration and seeing the actual effect, which is also the differentiation and innovation breakthrough that I have been asking the team to do.

Connected Insight: What effect did Xiaomi OTT’s advertisement bring to customers?

Chen Gaoming:Our advertising has two effects. The first effect is that users choose to experience after watching advertisements, and this kind of data may be hundreds of thousands or millions. The advertising effect of the second layer is to treat the user experience as an event marketing and make a diffusion effect.

For example, Pepsi-Cola makes an automatic cooking machine, and the advertising content is about an automatic cooking intelligent device that can be implanted with Pepsi’s customized menu. The number of first-tier advertisements that attract users to buy machines may not be large, but you can ask Gourmet KOL to cook with this smart device. The video taken as a content spreads on the Internet, which is the second-tier effect of advertisements and its real value.

Connect Insight: Xiaomi OTT ecology, is there a project linked with Xiaomi ecology? Are there any advertisers who consider advertising based on the ecological chain?

Chen Gaoming:If the advertisement is placed on the whole ecological chain of Xiaomi, it must be us and the customers who have deep cooperation, whether it is our mobile phone, TV, speaker or bracelet. Maybe only Xiaomi in China can really do intelligent ecological linkage and do some AIoT projects like this.

First of all, we will choose a particularly suitable customer. When the customer’s brand tonality, the pursued user experience or some scenes are adapted to us, and the value of Xiaomi ecological chain is recognized, we will deepen innovation and development with customers.

For example, the cooperation project of Merrill Lynch antipyretics with Xiaoai classmates and second-second intelligent thermometers, through AI plus IoT, can ask Xiaoai assistant to record the baby’s temperature changes in real time and provide nursing tips. This is a joint cooperation between advertisers, OTT and Xiaomi ecological chain. This integrated marketing of AIoT is the advantage of Xiaomi’s business ecology, and the project plan and implementation need to be repeatedly scrutinized.

Wired Insight: What do you think of the OTT marketing "breaking the circle" in 2024?

Chen Gaoming:The real broken circle is not caused by factors, but by internal problems. Due to the large number of players in the industry and the lack of a unified big market, OTT’s circle breaking speed is slow.

I hope to explore with players in the industry, focusing on value: creating value, transmitting value and verifying value.First of all, creating value includes the upgrading of marketing theory and the acceptance standard of big screen and other industry trends. Secondly, pass the value to customers and industries to promote cooperation; Finally, verify the realization of value.

Wired Insight: if you use three keywords to set the tone for the marketing trend in 2024, which three will you use?

Chen Gaoming:The first is rationality. Don’t expect too much from the market. Don’t be too pessimistic.

The second is the breakthrough, not only the action, but also the breakthrough of thought, idea and cognition.

The third is growth. In essence, all marketing problems are growth problems. The goal of all brands is to grow. At present, we are far from the ceiling of the industry, and there is still a lot of room for growth.

Special statement: the above content only represents the author’s own views or positions, and does not represent the views or positions of Sina Finance Headlines. If you need to contact Sina Financial Headlines because of the content, copyright or other issues, please do so within 30 days after the above content is released.

????Now, with more and more consumers buying and redeeming, netizens’ attention to medium and large SUVs has increased a lot. After understanding this demand point, automobile manufacturers have accelerated the promotion of medium and large SUV products. A few days ago, Ghost Brother learned that next year, there will be a group of domestic "big guys" coming. This time, Ghost Brother chose four medium and large SUVs with high attention to introduce them, and looked at their characteristics in advance to make a reference for his own car purchase.

The first paragraph:

????Changan Qiyuan C798 has been officially unveiled. This model is positioned as a medium and large SUV. The new car has been declared in the Ministry of Industry and Information Technology and is expected to be officially launched next year. The new car is designed with many new elements. The front face adopts a brand-new design style. The split headlight group is matched with a star-shaped penetrating light strip, and the tail also adopts a penetrating light strip. With the hidden door handle and low wind resistance wheels, it looks more avant-garde than traditional SUV models.

???In terms of body size, the length, width and height are 4837/1920/1690mm and the wheelbase is 2905 mm. At present, the specific configuration of the new car is not officially announced. The roof is equipped with a lidar, and it is expected to be equipped with a high-level intelligent driving system. According to the application information, in terms of power, the new car will be equipped with a hybrid system consisting of a 1.5L engine. It is reported that the new car may be benchmarked.

The second paragraph:

????Chuanqi S7 is also a medium and large SUV. After its debut at Guangzhou Auto Show, it completed the new car declaration in the Ministry of Industry and Information Technology, and it is expected to be officially launched in the first half of 2025. The new car adopts a brand-new design style, with a closed front grille, slender double headlights on both sides, and black trim on the lower side. The front face looks atmospheric and fashionable.

???The tail headlights have a unique style, showing a "back" style, and the lower side of the tail is equipped with silver trim. In terms of body size, the length, width and height of the new car are 4900/1950/1780mm and the wheelbase is 2880mm respectively. At present, the official announcement of new car interior information is not much, and it is expected that the intelligent cockpit and intelligent driving system will be put in place. In terms of power, the new car is expected to provide plug-in and extended-range power, equipped with an electric four-wheel drive system.

The third paragraph:

???Deep Blue S09 is also a medium and large SUV model. The new car is benchmarked and is expected to be launched in 2025. The new car uses penetrating daytime running lights, split-type lights, trapezoidal guard plates on the lower side of the front face, and the front face design is atmospheric and not moderate.

???The side lines of the car body are very round, and the tail is equipped with spoilers, through taillights and dense spokes. In terms of body size, the length, width and height of the new car are 5205/1996/1800mm and the wheelbase is 3105 mm. The new car is positioned as a six-seat SUV. At present, the internal layout has not been exposed.

????In terms of power, the new car will be equipped with deep blue super extended range 2.0 technology, equipped with a new blue whale HE1.5T ultra-high pressure direct injection hybrid engine, equipped with lidar on the roof, and may also be equipped with Huawei Gankun Intelligent Driving ADS 3.0 high-order intelligent driving assistance system. It is reported that the pre-sale price of new cars is around 350,000.

Paragraph 4:

????Haobo HL is a medium and large SUV. After the official appearance of this model, new news came. The new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be officially pre-sold in February next year. The new car is very atmospheric in appearance design, with the length, width and height of 5126/1990/1730(1750)mm and the wheelbase of 3088mm respectively.

????At present, there are not many official announcements of new car configuration information. It is reported that ADiGO Pilot NDA4.0, a high-level intelligent driver, will be the first to be used on Haobo HL. In terms of power, the new car offers pure electric and extended range versions, with air suspension and CDC as standard.

Ghost Fighting Car View: The above four medium and large SUVs are all made by domestic manufacturers, and they have their own characteristics in design, configuration, space and performance. They are all competent in urban transportation, camping and go on road trip, and deserve more attention from consumers.

On February 9, the Federation announced the express report of retail sales ranking in January 2023, among which in the new energy SUV sector,M7, an AITO field created by Huawei and Celeste, did not enter the top 15..

Look at the specific situation:The first place is still BYD Song, which sold 49,000 units in January., an increase of 139.9% year-on-year, and there is no opponent at the same level.

The second place is still from BYD.It is the first SUV model element PLUS of e platform 3.0.In January, it sold 14,000 units, up 617.1% year-on-year. At the same time, it is also a global model and has been registered in many overseas countries and regions, named ATTO 3.

The third place is Tesla Model Y, which sold 14,000 units in January. Compared with the same period of last year, the sales volume decreased by 13.3%, but it is still quite capable of playing; BYD Tang followed closely, ranking fourth, and sold 8,542 units in January, which was not bad compared with last January.

The fifth and sixth places are from the ideal L9 and L8, with sales of 7996 and 6099 sets respectively.I have to say that although the price is not cheap, it is really good for the big six family SUV brothers, and L9 is better than L8.

The seventh place is frigate 07, a new member of BYD Ocean Network, which sold 5043 units. At present, the car belongs to the early delivery period, and it is expected that there will be a certain climb in the future.

The eighth to fifteenth places will not be introduced one by one. It is more intuitive for you to look at the pictures, but it should be noted that,AITO’s Wenjie M5 sold 2,732 units in January., the performance is average, you know, when it was brilliant, it sold nearly 10 thousand units a month.

As for the M7, according to the data provided by Cyrus, a total of 4,475 vehicles were sold in January. At present, AITO has two models, M5 and M7. After simple calculation,It can be seen that M7 sold 1,743 units in January.In this way, it is really not qualified to enter the top 15 list.

Text | Lao Zhang

Martial arts drama, as an important type of domestic drama, has always had an unshakable position. It has gone through glorious historical years and has been sought after by the audience. However, around 2015, the ancient dolls and Xianxia were in full swing, and the martial arts dramas lingered at the crossroads. Not only did the output drop sharply, but the rivers and lakes were also slightly silent. Some people even assert that "the martial arts are declining, and the rivers and lakes are no longer."

Until last year, with the launch of "Knife in the Snow", it triggered a heated discussion and once again aroused the audience’s dream of martial arts. This year, new martial arts dramas such as "Young Songs", "Shadow of Mountains and Rivers" and "Biography of Yunxiang" have been launched one after another, and the theme of martial arts has gradually warmed up, which has rekindled expectations. But how should the new martial arts develop? It is still a problem worthy of consideration by the industry.

Speaking of martial arts films, many people’s first reaction is the film and television dramas adapted from novels by Jin, Gu, Liang and Wen. In the 1980s, the martial arts literature works of Hong Kong and Taiwan adapted for film and television just happened to catch up with the golden age of TVB, and TVB martial arts dramas mushroomed on the screen. After 2000, although there was some controversy at that time, Zhang Jizhong, a mainland producer, filmed Dragon Eight Parts and the legendary swordsman, but it was also recognized by everyone with the passage of time.

However, with the development of technology, the martial arts drama relies too much on slow motion, editing and body double, which has caused the audience to vomit widely. The cool play has changed from fancy tricks to slow motion plus body double. In the past, actors who had no martial arts foundation wanted to "don’t make a fool of oneself" in front of the camera, they had to train martial arts at least two or three months in advance.

The CCTV version of "Water Margin" was filmed for three years before and after, and it took more than half a month to play for more than ten minutes. The elegant appearance of the little dragon girl in the 03 version of "The Condor Heroes" lasted five nights. But now, adequate shooting cycle is more like a luxury for most film and television projects.

In addition, compared with artists with martial arts skills, the lack of experienced and unique martial arts guidance is even more difficult, which is also an important reason for the convergence of martial arts dramas in recent years. Exquisite movements are one of the core elements of martial arts. However, with the aging of the martial arts guidance of Yuan Heping, Sammo Hung, Yuan Kui and other golden generations, the development of martial arts seems to face a "dating crisis" with no successors.

An excellent Wushu finger should not only have martial arts skills, but also know how to present the lens in film and television. From the aspects of conception, design, shooting, mirror operation and editing, he has repeatedly deliberated and pondered, and finally presented a classic action scene. In the past, Wuzhi basically started as a martial arts actor. After more than ten years of study and accumulated experience in the crew, it can grow into a martial arts finger. In recent years, many Wuzhi have been a martial arts actor for several years and have no idea about the camera, let alone designing different actions for different roles.

Most importantly, the loss of chivalrous spirit, the subsequent remake of the martial arts drama even actively avoided the point of "martial arts", which not only made no achievements in "martial arts", but also made it more difficult for the characters in the drama to support the role charm of "chivalry". In casting, he began to idolize, and the plot also focused more on emotional drama. It gives people a sense of "dimensionality reduction", so the reputation of these works has collapsed like a cliff.

The traditional martial arts drama seems to have reached a dead end, and it can no longer afford a wave.

With the lessons from the failure of the remake, some capital began to change. Since we can’t revive the classic martial arts, and we can’t "play ancient dolls in the cloak of martial arts", the creators began to try to improve and innovate, and several small-scale new martial arts dramas came into being. They adapted to the times and evolved into more specific chivalrous spirit of young people, which attracted attention to a certain extent.

For example, the plot case of "I don’t know about Xia Jian" is similar to that of Chu Liuxiang and Lu Xiaofeng, and we can also see the familiar Jianghu feelings. It has also built a brand-new Jianghu system: the magical valley of the sect responsible for investigating cases, the institution recording the history of Jianghu, the first killer organization with both light and dark, and the detective who collects the truth … which makes people feel familiar and fresh.

"Songs for Teenagers" combines many elements, such as teenagers, blood, martial arts, etc. At the beginning of shooting, the concept of "new martial arts" was put forward, and with the "sense of teenagers" as the core, the play showed the growth process of young people by means of group portraits, reflecting the growth issues faced by every teenager.

The Legend of Yunxiang is not a typical traditional martial arts. In blood shed’s Jianghu stories, complex elements such as commercial warfare and revenge are incorporated. The hero does not appear as a hero with unparalleled martial arts, but walks in the Jianghu with strategies. The heroine and a group of supporting actors are responsible for the martial arts "martial arts" part, which makes the martial arts type drama more interesting.

Shadow of Mountains and Rivers not only continues the style of the film Embroidered Spring Knife, but also adds multiple elements and points of view. The two leading actors are funny and humorous, and the other is calm and restrained. In order to pursue points of view, the drama also increases the scenes of court and spy war, and combines court tactics with martial arts.

These dramas can also represent the direction of "new martial arts" at this stage.

First, the new rivers and lakes are the epitome of society, and the new rivers and lakes will be the symbol of contemporary society. The new martial arts will inject modern rich and colorful multiculturalism into the martial arts world, expand the territory for martial arts culture, adapt to the spiritual needs of the new era, and be tolerant.

Second, the new chivalry focuses on letting the hero fight with himself. Martial arts is no longer the main line of character growth, but more respected the realization of individual value, pursuing freedom, realizing oneself and showing unique personality in the growth of rivers and lakes.

Third, "martial arts+",the traditional martial arts is not easy to break through, but the mix of elements can make the martial arts drama produce new variations and new flavors. By exploring new possibilities, martial arts dramas have produced wonderful chemical reactions by integrating other theme types, thus having more possibilities.

Change is a difficult road. Although the changes made by the new martial arts have improved, it is still unknown whether they can restore their former style. However, what is certain is that with the changes of the times, the audience’s demand for martial arts works is different, and martial arts have a chance to seek novelty and change.

The creators are also thinking about how to integrate more fresh elements into the martial arts, and find the real new martial arts works. This year, there are more than a dozen new martial arts to be broadcast. For example, "Lotus House" combines martial arts with suspense detective stories to make up for the gap in the creation of suspense detective stories. In addition, the protagonist’s CP-free highlights are also very fresh to meet the needs of different groups. "One Mind for Eternity" upgrades the traditional martial arts and adds elements such as fantasy, comedy and growth. "One Mind to Pass the Mountain" is a story of "being a great man, serving the country and the people", which is from being affectionate to the righteousness of the home country.

Everyone has a dream of martial arts, and the new generation also has their dream of martial arts. If you want to do a good job in the new martial arts, you should actively face the current challenges, grasp the key of cultural upgrading in the new era, and grasp the unchangeable core of chivalry. Besides paying attention to the unique and peculiar martial arts design, you should pay more attention to the shaping of characters’ personalities and the laying out of drama plots. For the country and the people, being independent and uninhibited are all great men of chivalry.

While affirming the chivalrous man’s pleasure, drawing out a sword to help him, distinguishing between good and evil, opposing between good and evil, and serving the country and the people, he also advocates diversified and relative chivalrous values. In terms of aesthetic style, he can not only retain the charm of the rivers and lakes, but also improve himself with the technology of the new era, so as to carry out better self-innovation.

Any type of film and television works has its peaks and valleys, but martial arts dramas always have a certain market and audience base. At present, the new martial arts are still in the process of exploration and development, and it will take time to change. If there is a very excellent new martial arts benchmark work in the future, the whole market will move with it, thus promoting the further development of this type, just like the once-popular Gongdou drama and suspense drama. I believe that at that time, the new martial arts was "the top of the legendary swordsman".

* Original article, please indicate the source when reprinting.

Last night, the 38th Hong Kong Film Awards was officially announced at the Hong Kong Cultural Center.

With 17 nominations, The Warriors won seven awards, namely, Best Film, Best Director, Best Screenplay, Best Photography, Best Editing, Best production designer and Best Fashion Design, and became the biggest winner.

Operation Red Sea, who received eight nominations, won only three technical awards: Best Action Guidance, Best Visual Effect and Best Sound Effect.

Dragon and Tiger Martial Master won the prize for the first time.

Reveal the deep human touch of Hong Kong movies

As a commendation award given by Hong Kong film professionals to Hong Kong filmmakers in the past year, the Golden Awards have always adhered to the tradition of mutual encouragement and support, and have a strong human touch.

Last night, the Academy Awards first paid tribute to the filmmakers who died in 2018, including Jin Yong, Lan Jieying, Lin Lingdong and Ji Chunhua, who came from various positions in the film industry.

Andy Lau made an opening speech on the stage, hoping that the vitality of Hong Kong films would last forever, and at the same time led to the song and dance performance "Blast", which is also the theme song of Stephen Chow’s "New king of comedy".

Subsequently, Daniel Wu, Feng Delun, Nicholas Tse and Li Canchen, starring in "New Special Police Man", came to the stage as the best visual effects award winners. This year is the 20th anniversary of the release of "The New Special Police Man", and the four people once again appeared together, which triggered a wave of Hong Kong film memories. Similarly, Ekin Cheng’s and Jordan chan’s combined performances are also full of Hong Kong film feelings.

There is a "professional spirit award" for the Golden Awards. Last year, it was awarded to Yang Ronglian and Jackie Chan, who have been in charge of tea for more than 30 years in the crew. The scene was very touching.

This year’s "Professional Spirit Award" was given to Liu Yun, a martial artist of the Dragon and Tiger. This is also the first time in history that a martial artist of the Dragon and Tiger has won the Golden Award.

"Dragon and Tiger Martial Arts Master" is a special type of work in Hong Kong movies, which refers to martial arts masters who specialize in filming. They practice martial arts and play thugs and minions in movies. It is common for them to be beaten and injured.

Liu Yun is 70 years old. In 1968, he joined the film circle as a dragon and tiger martial artist. He is the most important dragon and tiger martial artist in the history of Hong Kong movies. He worked with Jackie Chan and other kung fu stars and suffered numerous injuries. In the 1970s, humorous kung fu films were hot, and Liu Yun developed in front of the curtain with the stage name of "Fish Head Yun". In the 1990s, he returned to his original post as a Dragon and Tiger Martial Arts Master, and has been doing so ever since.

Last night, Liu Yun expressed the hardships of doing this job at the backstage meeting of the winners. When he was a dragon and tiger martial artist for the first time, he knocked his head on the ground and fainted. He woke up and continued filming.

This year’s Lifetime Achievement Award went to Xie Xian. Xie Xian, the 83-year-old father of Nicholas Tse, is the witness of Hong Kong entertainment circle for half a century. He was called "the fourth brother" by his peers because he ranked fourth at home, and starred in the movies "The Condor Heroes" and "The True Color of Heroes". When Xie Xian won the prize, the audience stood up and applauded him.

He said on the stage, "I am old. I have been in this business for more than 60 years. I am very happy to see you again. I hope everyone will be happy and healthy. I hope that I will shoot more good plays in the future and show them to you. "

"Warriors" won 7 awards.

Become the biggest winner

"Warriors" won a double harvest at the word-of-mouth box office in 2018 and was nominated for 17 Academy Awards, setting the best nomination record in the history of Academy Awards.

In the end, The Warriors won seven awards, including Best Film, Best Director, Best Screenplay, Best Photography, Best Editing, Best production designer and Best Fashion Design, and won 7 out of 17 awards, becoming the biggest winner of the night.

Yu Dong, the producer of "Warriors", said that he and Zhuang Wenqiang talked about the idea of "Warriors" when they collaborated on the first "Eavesdropping Storm", which lasted for 13 years. The original story outline was in 2006, and it took more than ten years to temper this story.

Zhuang Wenqiang himself won two awards, Best Director and Best Screenplay, at the Academy Awards last night. He was shortlisted for best director four times and won the first prize. He thanked his wife on the stage, "because she always thought my film was a success!" "

Operation Red Sea, who received eight nominations, finally won only three technical awards: Best Action Guidance, Best Visual Effect and Best Sound Effect.

Two award-winning films

It’s all about marginal people

This year, several films reflecting the theme of marginalized people won performance awards at the Academy Awards.

Fallen Man tells the story of two little people in Hong Kong.

Liang Changrong, a middle-aged man, was separated by injuries, and the young Filipino maid had to become a maid because of reality. The unexpected meeting of two strangers taught them how to face the four seasons of life.

Chen Xiaojuan, the director of Fallen Man, is also the winner of the best new director.

Although it is a work directed by a newcomer, The Fallen Man has a high degree of completion. It takes the daily life of the little people as the starting point and substitutes the audience’s emotions with daily warm pictures. It is a typical "little movie".

The film star said on the stage: "I am honored to receive this award from Louis Koo. It turns out that my acting is still very good. I want to thank the director Xiao Juan for her kindness and talent. She treated me like a child at the scene and thanked the producer Chen Guo. Without him, the play would not have been possible. Thanks to my boss for his financial support, so that I can shoot this play without receiving money. "

The best actress was won by Zeng Mei Hui Zi, who played "Sanfu". In her acceptance speech, she thanked Leslie Cheung. "In my heart, my brother gave me great encouragement, and I learned from him what’ the drama is bigger than the sky’."

Kara Wai won the Best Supporting Actress Award for Trish, which is the second time that she won the Best Supporting Actress Award at the Academy Awards, and it is also her fifth personal Academy Award.

Sister Hong said on the stage: "It can be said that I am an actor who supports the new director most in Hong Kong. There must be young people in Hong Kong movies. It doesn’t matter how much money an old man like me earns. If Hong Kong movies can blossom, I feel so happy because I am honored to participate."

"Trish" also contributed a best supporting actor, Foo Wa Yuen, who was nominated for the Academy Award for the first time.

He said excitedly: "I am a native of Hong Kong, and Hong Kong movies have accompanied me to grow up. I have witnessed Hong Kong movies shine, and I want to be an actor because of Hong Kong movies. Even if I have no achievements, I have persisted silently for many years. Thanks to the boss Louis Koo, it is not easy to find investment in this subject. " (Lu Fang)

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FAW-Volkswagen CC has a fashionable and dynamic design, and its front face adopts a wide air intake grille with sharp LED headlights, showing a strong sporty atmosphere. The body lines are smooth, and the overall style is full of strength and fashion elements, making it an ideal choice for many consumers.

FAW-Volkswagen CC presents elegant and smooth body lines with its length, width and height of 4865*1870*1459mm and wheelbase of 2841 mm.. The front tread is 1586mm, and the rear tread is 1572 mm. With 245/45 R18 tires and exquisite rims, it shows the perfect combination of dynamic and fashion.

The interior of FAW-Volkswagen CC is fashionable and full of science and technology. The center console is equipped with a 9.2-inch high-definition touch screen, which supports voice recognition control of multimedia systems, navigation, telephones and air conditioners. The steering wheel is made of genuine leather, with manual up-and-down and forward-and-backward adjustment functions, providing drivers with a comfortable operating experience. The front seat is made of leather /Alcantara mixed material, which provides heating function. The main and auxiliary seats can be adjusted back and forth, height adjustment (4-way) and lumbar support (4-way), which greatly improves the riding comfort. In addition, there are multiple USB and Type-C interfaces in the car, which is convenient for front and rear passengers to charge electronic equipment. The rear seats support proportional tilting, which increases the practicability and flexibility of the vehicle.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320 N m. It is equipped with a 7-speed wet dual-clutch gearbox to provide drivers with strong power and smooth shifting experience.

It is said that the appearance design of FAW-Volkswagen CC is impressive, the body lines are simple and powerful, and the large air intake at the front and the unique rear design give the vehicle a unique sense of domineering. This design not only leaves a deep impression on the eyes, but also makes the car a focus on any occasion.

　　Information picture

　　Information picture

　　Li Tang photo

　　Hu yunbing

　　Zhu Xidi photo

　　Photo by Zhou Qiqing

　　Photo by Liu Yun

　　Editor’s note: April 23rd is the Navy Memorial Day of the Chinese People’s Liberation Army. From the fishermen’s small wooden boats crossing the river in those days to the modern fleet of the blue ocean today, the people’s navy has grown from scratch and from weak to strong. So, where was the People’s Navy born? What kind of process did it go through when it was established? What memories and history are still preserved today?

　　Another Navy Memorial Day is coming. Walking into the Memorial Hall of the Birthplace of the Chinese People’s Liberation Army Navy, we can find the answer here … …

　　Taizhou Baima Temple

　　Witness the birth of the People’s Navy.

　　A historical record of Zhang Zhengui is displayed in the exhibition hall of the memorial hall, which shows the reply of the Central Military Commission on the date of the establishment of the navy in 1989: "It is agreed that the date of the establishment of the navy of the East China Military Region on April 23, 1949 is the date of the establishment of the navy of the Chinese People’s Liberation Army."

　　This is where it all started. On January 8, 1949, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference put forward: "In 1949 and 1950, we should strive to form an operational air force and a navy to defend the coastal areas along the river." At the beginning of that year, the Central Military Commission handed over the important task of forming the People’s Navy to the Third Field Army. In late March, Chen Yi, commander of the Third Field Army, conveyed the decision of the Central Military Commission on the establishment of the People’s Navy to Zhang Aiping, deputy commander of the Central China Military Region and member of the Third Field Committee, and instructed him to be responsible for the establishment of the People’s Navy.

　　At the beginning of April, Taizhou Baima Temple became the headquarters of Sanye, with Su Yu, deputy commander and second deputy political commissar of Sanye, and Zhang zhen, chief of staff, leading his troops. "The geographical location here is good, not far from the Yangtze River, which is convenient for the command and flexible dispatch of troops in the battle of crossing the river; At the same time, as an old liberated area, it has a good mass base and convenient transportation. " Wang Mingzhe, a researcher at the memorial hall, said that the headquarters of the Third Field Army Crossing the River was located in the reading building of Wang Jinghu, a large local family. Zhang Aiping rushed to Baima Temple overnight. Under the leadership of Su Yu, he actively participated in the investigation, research and planning of preparing for the establishment of the navy, and began all the preparations for the formation of the People’s Navy.

　　On April 20th, the battle of crossing the river started. On the 23rd, the main force of Sanye crossed the river successfully, and the 35th Army of the 8th Corps of Sanye liberated Nanjing. On the same day, the Central Military Commission sent an urgent telegram to Sanye: immediately set up a navy, named the Navy of the East China Military Region of the China People’s Liberation Army. At 1: 30 pm, Zhang Aiping called 13 people, including Li Jin, deputy chief of staff of the 84th Division of the 28th Army, in the conference room on the second floor of Baimamiao Reading Building to hold the inaugural meeting of the East China Military Region Navy.

　　In this way, the first unit of the People’s Navy was proclaimed. The White Horse Temple thus became the birthplace of the navy and was written in history.

　　Hundreds of cultural relics

　　Show the development process from scratch

　　The former site of the headquarters of the third field army crossing the river has been preserved for many years. In 1989, the reading building and hall house were officially opened to the public after renovation. In 2006, the former site was listed as a national key cultural relics protection unit.

　　Today, in six exhibition rooms in four exhibition areas of the former site, rich pictures and detailed words tell the story of the victory of the East Line Group under the command of Sanye Command. The reading building in the former courtyard has a history of more than 130 years. On the second floor of the reading building, the scene of the conference room of the Sanye River Crossing Campaign Command Center is reproduced; Downstairs, the bedrooms and offices of Su Yu, Zhang zhen and Zhang Aiping have been restored, and Chen Zhan has more than 50 physical objects such as carved wooden couches, wooden boxes and coffee tables that the generals have used.

　　About 500 meters west of the former site of the birthplace of the navy, it is the memorial hall (new hall) of the birthplace of the Chinese People’s Liberation Army Navy. It was completed and opened in April 1999, the 50th anniversary of the birth of the People’s Navy. From a distance, it looks like a huge warship sailing in the sea. On the memorial square, there are more than 20 pieces of navy decommissioning equipment, such as fighter planes, helicopters, mines, radars, missiles and naval guns.

　　Enter the exhibition hall from the square through a "gangway". The exhibition area, full of naval elements, consists of five parts: Modern Vicissitudes, Building a White Horse, Powerful Seas, Developing and Growing, and Deep Fish and Water, showing the development process of the People’s Navy from scratch and from weak to strong. More than 300 precious literature and history materials are convenient for the audience to browse and flip through with the help of rear projection TV and touch screen.

　　Wooden boat before crossing the river

　　Reproduce the history of military and civilian fighting side by side

　　The "treasure of the town hall" in the memorial hall is a special wooden boat before crossing the river. From the bullet holes and the traces of cork blocking the eyes covered with it, it is not difficult to imagine the scene when the people braved the bullets to support the liberation army to cross the river.

　　This wooden boat before crossing the river, which was unanimously evaluated as a national first-class revolutionary cultural relic by the expert group, was used by the father of Zhou Dehong, a fisherman in Yonganzhou Town, gaogang district, Taizhou, and was collected into the museum in 1999 when the memorial hall was built.

　　Zhou Dehong’s father made a living by fishing in Yonganzhou on the Yangtze River, which coincided with the People’s Liberation Army collecting ships and preparing to cross the Yangtze River. Zhou Dehong’s father took the lead in responding and modified his fishing boat to cross the river. After taking the initiative to donate, Zhou’s fishing boat and other collecting vessels moored in Jiajiang, Yonganzhou, along the Yangtze River for short-term training. Later, Zhou Fu paddled the boat and took part in the work before crossing the river. After the victory of crossing the river, this wooden boat has been repaired many times and has been used as a fishing boat by Zhou family.

　　"At that time, the People’s Liberation Army almost relied on this wooden fishing boat to cross the Yangtze River. Many unknown boatmen were also behind-the-scenes heroes of this battle, reflecting the history of the military and civilians fighting side by side." Yang Development, director of the memorial office, said.

　　Rapid upgrading of naval equipment

　　The second aircraft carrier

　　The aircraft carrier was developed by China itself. On April 26, 2017, the main hull of the aircraft carrier was completed, and the main system equipment such as power and electricity were installed in place, and the launching ceremony was held in Dalian. This indicates that China’s independent design and construction of aircraft carriers has achieved significant stage results. From rebuilding to building an aircraft carrier independently, it shows that China has fully mastered the relevant technology and management experience of aircraft carriers.

　　New 10,000-ton destroyer

　　This type of ship is completely independently developed by China, equipped with new air defense, anti-missile, anti-ship and anti-submarine weapons, and has strong information perception, air defense and anti-missile and sea attack capabilities. It is a landmark warship for the navy to achieve strategic transformation and development. On June 28, 2017, the ship was launched in Shanghai Jiangnan Shipbuilding (Group) Co., Ltd., which marked a new step in the development of destroyers in China.

　　New integrated supply ship

　　This ship is a new type of comprehensive supply ship independently developed by China with the world advanced level, which can provide maritime accompanying supply for our naval aircraft carrier formation and offshore mobile formation. The first ship, Hulun Lake Ship (Ship No.965), was listed on September 1, 2017. The entry of the ship laid a more solid equipment foundation for naval vessels to go deep blue, marking the naval ocean support capability jumping to a new level.

　　Other equipment

　　Since March 21, 2014, new guided missile destroyers such as Kunming Ship, Hefei Ship and Xining Ship have been listed one after another, which has enhanced the regional air defense and sea strike capability of the surface combat vessels formation; Since January 31, 2013, new guided missile destroyers such as Changchun Ship, Zhengzhou Ship and Xi ‘an Ship have been in service successively. Because of their excellent regional air defense and over-the-horizon strike capability, they have been praised as "China Aegis" by military fans.

　　In addition, carrier-based fighters were delivered in batches, early warning aircraft and carrier-based helicopters were added to the family, and the people’s navy team grew stronger.

　　Cartography of this edition: Cai Huawei