Benchmarking even surpassed "Black Myth: Wukong", and officially opened the image quality iteration plan against the cold

  Recently, NetEase’s flagship martial arts game Against the Water has once again announced detailed plans around the fourth anniversary expansion, one of which is quite exciting.

  That is, the anti-water cold will officially open the image quality iteration plan during the fourth anniversary, and will benchmark or even surpass the well-known stand-alone 3A games such as "Black Myth: Wukong", and upgrade the image quality of existing games in a short time.

  In fact, NetEase’s flagship martial arts game has been praised by players for its excellent graphics.

  Not long ago, the Anti-Water Cold development team made a major upgrade around the ice surface. In the game, it is actually difficult to present the ice surface well, because the light transmittance is different under different degrees of icing.

  For example, on the ice surface of West Lake, the temperature is not low enough, and the thickness of the ice layer is relatively thin, allowing you to clearly see the fish swimming under the ice surface.

  In some extremely cold places, the ice layer is thick, so it is impossible to see the underwater scene, which is difficult to figure out. Therefore, in the past, game manufacturers generally used the form of textures to solve the problem.

  The ice surface generated by the map has no change and no soul.

  So the programmers in the development team decided to make a new one themselves.

  Its principle is based on the physical simulation method, which is used to model the refraction reflection and scattering of ice materials and light when passing through ice.

  They also took into account ice cracks, bubbles, and other phenomena to achieve a better rendering effect.

  It can be said that the sticker ice in most games in the past was fake paper ice, and under the ice of the cold rivers and lakes, you can even see swimming schools of fish.

  Not only that, but the constant changes in day and night light, cloudy and sunny weather make the same scenery look different at different times, and the beauty presented is also different.

  But in fact, against the current cold has never been a game that satisfies the status quo. The development team has always hoped to bring players a sensory experience that goes beyond the limitations of the end game and the limitations of the times.

  Therefore, the image quality upgrade can be said to be one of the ambitions against the cold from the beginning. As for how big this ambition is, you can understand it after reading the picture below.

  Players can directly see the weeds and dead leaves in the cracks of the tiles, the patterns and tree shadows on the tiles, and even the wood grains and mottles on the eaves.

  Objectively speaking, the image quality improvement map released by the current cold water, while using the most advanced technology, also integrates a lot of Eastern ethereal and distant artistic conception, which is quite a "quality explosion".

  A small detail may go unnoticed, but a good game is made up of these details.

  In order to make this inconspicuous ice scene look more "real", the development team worked hard for several months, which seemed to be a bit "thankless".

  However, the anti-water cold technical team has well presented the concept of daring to be the first in the world, always committed to exploring the most cutting-edge graphics technology, and constantly challenging the limits of hardware and algorithms. They scoff at the so-called "cost performance of R & D", and only want to bring real, more real, and surpassing real game images to players.

  This is also something they are still pursuing in the future.

  As for the breakthrough in artistic style and scene refinement this time, let’s wait and see how players at home and abroad will perceive it!

31-Year-old Yang Zi: Behind the controversy over appearance is the entanglement and breakthrough between her and Song Dandan’s evaluation

[Introduction] Recently, a recent photo of 31-year-old popular actress Yang Zi has sparked heated discussions on the Internet, with the focus on her appearance and acting evaluation. On the one hand, Yang Zi appeared in the live stream in an elegant long dress to show her increasingly mature female charm; on the other hand, some netizens have resurfaced doubts about her appearance, believing that she relies too much on beauty filters, and even questions the stability of her acting skills. All this controversy seems to be reminiscent of Song Dandan’s comment on Yang Zi many years ago – "All my life I have grown up like this will not be in vain". However, is this really the case? Is Yang Zi really trapped in this comment and can’t break free? This article will deeply analyze the controversy between Yang Zi’s appearance and acting skills, revealing the interweaving of his growth process and public expectations.

[1. Yang Zi in the live stream: Beauty and controversy coexist]

Recently, Yang Zi’s appearance in the live stream of a certain brand has undoubtedly added a new page to her beauty profile. She is dressed in a flowing long dress, with a high split design to highlight her graceful figure, and her long hair is like a waterfall, showing her gentle temperament. However, this beauty has not been unanimously praised, but has instead triggered a heated discussion among netizens. Some people believe that Yang Zi’s beauty is constantly improving, and she is a strong competitor for one of the "four beautiful women" of contemporary times. Others point out that her beauty is not derived from nature, but from the combination of makeup, lighting and beauty filters. Especially in the screenshots of the live stream, Yang Zi’s face showed stiffness, puffiness, and obvious nasolabial folds, which formed a sharp contrast with the usual image, which made many netizens exclaim: "Is this still the Yang Zi we know?"

[2. Yang Zi’s appearance changes: from the girl next door to the fashion darling]

Looking back on Yang Zi’s acting career, her appearance changes are like a mirror, reflecting the evolution of the entertainment industry’s aesthetics and the imprint of personal growth. During her childhood, Yang Zi entered the public eye with the corner of "Xia Xue" in "Family with Children". At that time, although her facial features were not exquisite, she won the love of the audience with her lively and lovely temperament. As she grew older, Yang Zi began to pursue the standard of a beautiful woman in her mind, and her image has undergone several transformations. She is sometimes fresh and refined, sometimes heavy makeup, sometimes mature and elegant, sometimes a little old-fashioned. The ups and downs of this state undoubtedly exacerbated the controversy over her appearance.

[3. The balance between acting skills and appearance: How does Yang Zi choose?]

In the entertainment industry, appearance and acting skills are like two sides of the same coin, and their importance is often weighed against the balance of public opinion. For Yang Zi, although her appearance is controversial, her solid acting skills have always been the cornerstone of her foothold in the entertainment industry. From Hu Xiangxiang in "Zhan Changsha", to Jin Mi in "Honey Sinks Like Frost", to Tong Nian in "Dear, Love", Yang Zi has proved his acting strength with one work after another. As netizens said: "Even if the facial features are not outstanding enough, as long as the acting skills are online, you can have a place in the entertainment industry." However, between Yang Zi’s pursuit of beauty and the public’s expectations for her acting skills, there always seems to be an invisible rope involved, making her swing between her pursuit of beauty and her adherence to acting skills.

[IV. Evaluation of Song Dandan: Bondage or Incentive?]

When it comes to the controversy over Yang Zi’s appearance, I have to mention Song Dandan’s evaluation of her: "All my life I have grown up like this has not been in vain." This sentence was once seen as a denial of Yang Zi’s appearance, and even interpreted as a kind of restraint on Yang Zi’s acting path. However, from another perspective, is this not a recognition of Yang Zi’s unique charm? In the entertainment industry, beauty is not the same, as Yang Zi himself said: "I do have a certain desire for beauty and self-identification needs, but I hope to improve my acting skills and create more dazzling results in the entertainment industry." Perhaps, Song Dandan’s evaluation is not a constraint, but prompts Yang Zi to stand up more firmly with her acting skills and respond to external doubts about her appearance with strength.

[5. Yang Zi’s Future: Breaking Evaluation and Embracing the Beauty of Diversity]

Faced with the dual test of appearance and acting skills, how should Yang Zi go in the future? The answer may lie in breaking the inherent evaluation of the outside world and embracing the diversity of beauty. First, she needs to recognize that beauty is not limited to the appearance, but also includes the inner temperament, talent and personality charm. Just as she was deeply rooted in the hearts of the people in the early days with her kind, intelligent and sensible image, these characteristics also make up her unique beauty. Second, Yang Zi should insist on improving her acting skills and prove her strength with more deeply rooted characters, rather than being too torn by the height of her appearance. Finally, she needs to learn to accept and appreciate every aspect of herself, whether it is pure, mature or slightly flawed, which is an indispensable part of her true and three-dimensional image.

[Conclusion] Yang Zi’s acting journey is a journey of dancing with the controversy of appearance. Facing the judgment of her appearance by the outside world, she is not only "trapped" in Song Dandan’s evaluation, but also constantly strives to break free from the shackles of evaluation and prove her value with her acting skills and strength. In this process, Yang Zi not only shows the survival wisdom of women in the entertainment industry, but also provides the public with a new perspective to examine and understand beauty. Perhaps, true beauty is not about the evaluation of others, but how individuals define and live their own beauty. Yang Zi’s story tells us that only by embracing the beauty of diversity can we find our own light in the controversy and praise.

Responsible editor:

Tide running gene helps sales champion, Fit monopolizes the overall situation of the same-class car market at the end of the year

When it comes to hatchback cars, the Fit is always a topic that cannot be bypassed. The appearance is cool, although the size is small but the space is huge, and it can also play a variety of Sa Qi modification styles, so that the Fit has won the love of many young consumers, and it has also become the first car of many consumers. After the third-generation Fit was launched, the Fit was replaced with a 1.5L Earth Dream engine, and its power performance can be described as a seckill for the same level of models. Coupled with the super-high modifiability, the Fit has since transformed into a "GK5" national supercar. After 15 years of deep cultivation in the Chinese market and a total of three generations of models, on January 11 this year, GAC Honda launched the third-generation mid-term modified Tide Run series of new models. At the same time, the cumulative sales of Fit also exceeded the sales mark of 1 million vehicles at the end of August this year.

After the end of the Q3 quarter of the car market, the Fit became the biggest winner in the sales list of small cars, with 38,240 sold, an increase of 27% month-on-month; the POLO temporarily ranked second with 31,954 units, a decrease of 7% month-on-month. Behind this soaring sales is the unique product strength of the new Fit and the Fit Tide Run series.

The target consumers are gradually getting younger, and young people have a soft spot for Fit

In the context of the shrinking market for small cars, differentiated competition is particularly important, and Fit has used its reputation for supercars in the market to become the myth of "national supercars".

The reason why Fit is popular among young people today is that in addition to its high cost performance and reliable product strength, its strong modification potential is also the incentive for its strength to circle fans. In the playing car circle, Fit is an uncompromising modified Internet celebrity. The lower modification cost has made Fit once synonymous with JDM. In the era of JDM models, Fit can be regarded as a clean current. Youth is about having fun, and driving pleasure is not just 0-100. It can be said that Fit’s creative spirit infects every young person around.

Speaking of the charm of the Fit must start with the engine. The power combination of the 1.5L Earth Dream engine and the CVT gearbox takes into account the needs of power and fuel economy well. At the same time, this 1.5L naturally aspirated engine has an amazing 131 horsepower. This makes this Fit popular with many entry-level modification enthusiasts, and the great modification space makes the Fit famous overnight.

The Tide Run series Fit launched this year maximizes the playability of light modification. The Tide Run version is priced at 88,800 yuan, and the exclusive body color of Sky Blue is added. Compared with the ordinary version, the exclusive kit of the Tide Run series is added. Orange-red decorative strips are added to the front and rear bumpers of the body, which are matched with blackened wheels. The styling design is more sporty and visually impactful. This set of original sports enclosure components is undoubtedly less detours for modification novices. Cool front fog lights, dynamic and cool steering wheels, orange-red sewn seats, a series of configurations highlight the sporty nature of Fit vividly.

The price of the Tide Run + version is 93,800 yuan. On the basis of the Tide Run version, it adds an electric sunroof, an ice blue instrument panel, a leather steering wheel with orange-red wiring, paddle shifters, etc., with the common diffuser device on the rear racing car. In addition to providing a strong visual effect for the impact of the Fit body, it also ensures the stability of the vehicle at high speed. With the "SPORT" logo on the tail, it further strengthens the cool genes of Fit, but also highlights the sport and personality.

In fact, it is not difficult to find that the launch of the Fit Tide Run series must be related to its modification culture. As the first choice for modification in the hatchback field, the Tide Run series can be said to be a trendy and fashionable sports model prepared for young people. Fit’s modification culture can be said to be its essence, thus verifying the important position that modification culture occupies in the hearts of Fit riders. The reason why Fit can achieve such impressive sales results is partly due to its strong product performance, and the other part is undoubtedly due to Fit’s modification culture. Maybe this is the charm of Fit.

Brand marketing activities that best understand young people’s preferences

"Young", "practical", "easy to drive", etc., have been the magic weapons of GAC Honda Fit in the field of small cars for many years. From the appearance of a group of youthful post-90s marketing teams at the Guangzhou Auto Show to the test drive experience, which will become "NO BORDER tide running without boundaries", the new Fit is constantly releasing itself on the way to play with the "Sa" attitude.

At the beginning of this year, it completed the launch conference with a flash flash auto-tune remix-themed video of only 60s. The new Fit not only fits the young consumers better in the model, but also leads the young trend in the marketing form of the conference. Create an attitude that dares to show different personalities, is not bound by routines, and lives a "NO BORDER" borderless attitude.

In 2018 FIT DAY, in order to celebrate the achievement of millions of sales of Fit, the Guangzhou Tower, a landmark building in Guangzhou, held a million fan fun party in the form of FIT Wonderland, creating a cool party feast for Fit owners and Fit fans.

Just as Fit itself conveyed, it provides the best DIY way for young people who "love to play, can play, and are creative" to pursue trends from different dimensions. Behind such a theme activity with the concept of a million-fan fun party is the "Sa NO BORDER" brand spirit that Fit has always been.

Since entering the Chinese market for more than a decade, Fit has always gained insight into the trend of youth, personalization and diversification in the Chinese automobile market, and has become a model for young ethnic marketing. As a young and trendy model that can play, from a group of youthful post-90s employees marketing team at the Guangzhou Auto Show to the new Fit debut, to the test drive experience will become "NO BORDER Tide Run Borderless" tide party, to the 60S online conference, until today’s 2018 FIT DAY Fit Million Fun Party event, Fit is interacting with fans in different ways, playing a variety of different NO BODER gameplay with fans, and also conveying the pursuit of individuality, yearning for freedom and vitality. New values. It is precisely because of the "civilian supercar" like Fit that young people realize that car travel is no longer a distant dream. In the future, I believe that Fit will continue to make progress, play its charm beyond model positioning, and create sales milestones with Fit fans!

As the first choice for young people to buy cars, the price of Fit is 7.38-10 2,800 yuan, which is quite close to the people. It is the peak sales season at the end of the year. Friends who are ready to buy cars can go to the local GAC Honda 4S store to see the car for a test drive. Fit has prepared a surprising preferential price for you, not to be missed!

The stars gather for the Spring Festival Gala of the Federation of Literary and Art Circles, Jackie Chan’s head appears as the vice chairperson of the Film Association


  Jackie Chan, who appeared for the first time as the newly elected vice chairperson of the China Film Association, sang "Hard to Say Goodbye" at the Spring Festival Gala of the China Federation of Literary and Art Circles on the 10th. Ying Ni, photo



Song Zuying concluded the party with a song "To the Motherland". Photo by Ying Ni


  China News Service, *******, January 10 (Reporter, Ying Ni) The annual ****** Festival Gala ** China’s literary and art circles is already the seventh. This year will usher in the 60th anniversary ** New China and the 60th anniversary ** the founding ** the China Federation ** Literary and Art Circles. Therefore, this year’s gala will closely focus on the theme ** "I want to say to the Republic…". According to 11 art categories such as drama, film, music, artists, quyi, dance, folk literature and art, photography, calligraphy, acrobatics, and television, a group ** classic programs and well-known artists will be displayed.


  First on the stage were Jiang Kun, Tang Jiezhong, Chang Baohua, Chang Guitian, Shi Shengjie, Li Guosheng and other 65 crosstalk experts, reviewing the development process of folk art in the past 60 years in the form of "crosstalk cantatas".


  Subsequently, Mei Baojiu, the son of Peking Opera master Mei Lanfang, led Li Shengsu, the descendant of the Mei School, and Hu Wenge, a disciple of the Mei School, to perform the classic verse of Peking Opera "The Concubine is Drunk" on the spot. Peking Opera performing artists Yu Kuizhi and Meng Guanglu presented a wonderful excerpt from the new epic Peking Opera "Red Cliff".


  Jackie Chan, who first appeared as the newly elected vice-chairperson of the China Film Association, today presented a down jacket to Lou Yuanyong, a farmer film projectionist. "This is Jackie Chan brand down jacket, I hope it can protect you from the wind and rain on the journey of future screenings." Then he sang the Olympic song "Hard to Say Goodbye" with his disciples to express his high respect for those who have silently dedicated themselves to the new Chinese film industry.


  TV series "Romance of the Three Kingdoms" director Gao Xixi led Cao Cao’s actor Chen Jianbin, Zhuge Liang’s actor Lu Yi, and Liu Bei’s actor Yu Hewei to the stage. Li Shaohong, director of TV series "Dream of Red Mansions", led Jia Baoyu’s actor Yu Xiaotong, Lin Daiyu’s actor Jiang Mengjie, Xue Baochai’s actor Li Qin, Wang Xifeng’s actor Yao Di, and Lu Yi to sing on the spot, forming a small climax.


  At the scene of this year’s gala, reporters saw a group of old artists such as Qin Yi, Yu Lan, Yu Yang, Cai Dan Zhuoma, Ding Yinnan, Dao Meilan, Yu Lan, Yu Yang, Wang Xiaotang, Ge Cunzhuang, etc.


  Song Zuying’s finale singing "To the Motherland" ended the party perfectly.


  It is reported that CCTV will broadcast the live video of the party during the Spring Festival.

Editor in charge: Li Erqing