Senior media people teach you how to search accurately.
4. The king’s position-computer technology python
Using crawler technology to analyze the word frequency of the retrieved information, find the perspective of concern from high-frequency words, and tap the context of national policy changes, and the results are quantifiable.
Fourth, the actual operation
The practical application of the above theory takes the report about Beidou Industrial Park made by Dai Chunchen as an example. The report attracted the attention of senior leaders at that time, and promoted the implementation and changes of relevant industrial policies.
Original link:
Writing process:
1. Determine the topic and find the value
News from the beginning: Xinhua News Agency mentioned that Beidou satellite system won the highest scientific and technological progress award; And the award was awarded to the team, which was the first national highest scientific and technological progress award won by the team.
Discover the value point: According to the interview, there are no enterprises in some Beidou navigation industrial parks and they are vacant.
2. Establish knowledge reserves and build an article framework.
Use different search channels to establish knowledge reserves, determine the general direction through relevant seminars and forum information, and read papers in China HowNet to establish a systematic understanding of the industry and find the conflict point.
3. Find supporting materials and interviewees, and use interviews to support reports.
4. Search and verify information and cross-correlation.
(1) search local government related planning found suspicious.
/Original content/
The interesting detail is that a province in central China has issued a Beidou industrial plan, and three Beidou industrial parks have been set aside in one breath, requiring the three industrial parks to cultivate and introduce more than 500 Beidou enterprises by 2018, with a total industrial scale of more than 60 billion yuan. Another central province put forward the "Thirteenth Five-Year Plan" goal of Beidou application market with a scale of 100 billion yuan.
This is an extremely ambitious goal. Even in the National Medium and Long-term Development Plan for Satellite Navigation Industry, the scale of the national satellite navigation industry in 2020 is only 400 billion yuan. According to the proportion of 60% and 80% of Beidou system in different fields, the final scale of Beidou industry is only 240-320 billion yuan. The indicators of these two provinces have reached more than half of the above data.
Under the background of planning and setting targets in various places, cities and industrial parks compete fiercely for Beidou enterprises and Beidou talents, and the results can be imagined. According to industry insiders, some Beidou industrial parks are actually vacant in different degrees. The first problem they face is that they can’t recruit Beidou projects, and the second is that the recruited projects are "fake Beidou". Such a departure from the original intention of the establishment of the park can be imagined as a waste of government financial resources and land resources.
② Replace the interviewee’s personal subjective viewpoint with the retrieved information: it not only protects the offline interviewee, but also makes the information point more convincing.
/Original content/
As early as 2014, Yang Yuanxi, an academician of the Chinese Academy of Sciences, who took the lead in formulating the National Medium-and Long-term Development Plan for Satellite Navigation Industry, also shouted that he couldn’t understand the situation of Beidou Industrial Park in various places. According to media reports, during the National "Two Sessions" that year, Yang Yuanxi, a member of Chinese People’s Political Consultative Conference, said vehemently that the Beidou Industrial Park in China was blooming everywhere, and each park occupied thousands of acres of land. Many provinces and cities use the signboard of Beidou Industrial Park to enclose land everywhere, and many enterprises are applying for projects and funds from the government in the name of Beidou Navigation.
Yang Yuanxi’s explanation for the root cause of this chaos is the excessive supply of venues. In his view, Beidou industry is a high-tech industry, and there is not much land needed. At present, the domestic Beidou market cannot support the survival of so many Beidou enterprises. This is also the view of many people in the industry.
③ Make logical deduction in the search results, provide exclusive information and unique perspective, and ultimately affect policy decisions.
/Original content/
In China’s blossoming industrial parks, foreign capital, foreign advanced technology and management experience are introduced, which is nothing more than the migration of industries, from 1 to 100. Under this logic, the park provides tax incentives, low-priced land, and facilitates the recruitment of cheap labor. The formation of an industrial chain in the park also enables manufacturing enterprises to save costs.
However, if Beidou Industrial Park is established, most of the imported enterprises are not formed technology and management experience. Most Beidou project teams may have scientific research achievements and intellectual property rights, but how to industrialize and adapt to the market, they still need to explore while doing, and they need to complete the creation of "from 0 to 1".
Fundamentally speaking, they are makers, and Beidou industry is an innovative economy that needs incubation and growth. The growth environment needed by the innovation economy should be closer to the Silicon Valley in the United States-the high concentration of scientific research resources, the concentration of high-quality talents and specialized venture capital. This is quite different from the "three axes" of local governments to develop traditional manufacturing industries.
Five, knowledge points and practical writing skills
Classification of media texts
1. What is the (nature of the incident)-investigation report
2. (Cause) Why-Explanatory report
3. What is the (state)-feature
For example, the feature "After Zero in Beijing" depicts the working and living conditions of some employees after midnight.
4. What will happen?-Explanatory report
5. What should I do?-Comment/Research
At present, media comments have begun to transform into "think tanks", telling readers "what to do" with deeper and more systematic results.
Message/short story writing template: details+core facts+secondary facts+reasons+background+progress.
The first paragraph: details (fascinating, burying suspense): description+discussion+psychological description.
The second paragraph: the core facts (macro-expounding the background and facts of the incident in combination with the officially announced information)
Paragraph 3: Secondary facts (supplementary facts, supporting facts according to eyewitness testimony/other specific events)
Paragraph 4: Reasons (explain actions and changes)
Paragraph 5: Continue to explain the background (earlier events or similar facts show the macro background)
Paragraph 6: Latest progress
END
Director of Operations | Xie Chan
Editor | Chen Xingmeng
Original title: "Senior media people teach you how to search accurately | Media Notes"
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