2019 Subsidy New Deal Implementation Beishangguang Shirong Probe Car Price
● BYD-Yuan New Energy, Qin and Tang New Energy
Coping Strategies: Enjoy the "Full New Energy Subsidy in 2018"
Duration: The activity lasts until October 31, 2019.
『2019 (|) New Energy EV600』
At the end of June, BYD officially released its subsidy policy for new energy vehicles. Consumers who purchase BYD’s new energy vehicle products before October 31 can enjoy the "full subsidy for new energy in 2018". According to the sales staff of BYD 4S store in Beijing, the discount for all models of Yuanxin Energy is reduced by 4,000 yuan, the discount for three models of Qin EV is reduced by 7,000 yuan, and the discount for pure electric models of Tangxin Energy is reduced by 6,000 yuan.
● SAIC-Roewe Ei5
Coping strategy: none
Duration: None
『2019 Roewe Ei5』
On January 17, 2019, the 2019 Roewe Ei5 was officially launched, and the price of the four models was 128,800-158,800 yuan after subsidies. At present, the Roewe brand official of SAIC has not released a new sales strategy. The information obtained from visiting two 4S stores in Beijing is basically the same, the guide price remains unchanged, and the discount for all models is reduced by 5,000 to 10,000 yuan.
● Jianghuai Automobile-—iEV6E
Coping strategy: none
Duration: None
『2019 JAC iEV6E Sports Edition』
During the Shanghai Auto Show in April this year, Jianghuai released transitional subsidy prices for a number of new models, including the upgraded version of iEV6E and the sports version of iEV6E. Judging from the two 4S stores visited in Beijing, only the sports version of iEV6E is on sale at present. In response to the subsidy recession, JAC has not yet introduced a new sales strategy, and the guiding price, preferential margin and transition period have not changed.
● Chery New Energy-Chery eQ1
Coping strategy: 2019 Chery eQ1 goes on the market.
Duration: None
『2019 Chery eQ1 Little Ant 400』
On June 28th, the 2019 Chery eQ1 was officially launched, and three new models were launched with the price range of 59,800-75,800 yuan. Compared with the 2018 model, except for the guide price of 2019 Little Ant 400 Zhishang Edition, the guide prices of 2019 Little Ant 400 Zhixiang Edition and 2019 Little Ant 400 Zhixuan Edition increased by 4,000 yuan and 6,000 yuan respectively. At present, the 2019 new car has arrived at the store, but there is no discount.
● Changan Automobile-Yidong New Energy
Coping strategy: the price will remain unchanged after subsidy
Duration: unpublished
『2019 Yidong New Energy』
In order to cope with the new subsidy policy in 2019, Changan New Energy officially announced that it will maintain the subsidized price of its pure electric vehicles, including Benben EV360, CS15EV400, Yidong ET and Yidong New Energy. According to the salesperson of Chang ‘an 4S store in Beijing, Yidong New Energy has enough cars at present, but the discount is reduced by 3,000 yuan.
● Great Wall Motor-Euler R1
Coping strategy: the price will remain unchanged after subsidy
Duration:Activity until July 31, 2019
『2019 Euler R1』
On July 1st, Great Wall Motor’s Euler brand released the insured price plan. From now until July 31st, users who purchase the Euler R1 model will continue to enjoy the subsidized price of 71,800-79,800 yuan. In addition, the two preferential policies of "7-day worry-free exchange" and "value preservation exchange" introduced by Euler are still valid. At present, there are enough cars in 4S stores in Beijing, and the discount is 3000 yuan less than before.
● Geely Automobile-Emgrand New Energy/Geometry Automobile-Geometry A
Coping strategy: none
Duration: None
『2018 Emgrand New Energy』
『Geometry a of 2019』
Geometric car is a high-end pure electric brand owned by Geely, and its first electric car Geometric A shares sales channels with Geely models. At present, Geely Automobile officials have not made any adjustment to the sales strategy of new energy vehicles. Before the subsidy was withdrawn, the discount for all models of Emgrand New Energy in 4S stores in Beijing was reduced by 5,000 yuan, and the discount for all models of Geometry A was reduced by 7,000 yuan.
● GAC New Energy-—Aion S
Coping strategy: none
Duration: None
『2019 Aion S』
At the end of March, GAC New Energy launched a "full compensation" plan for the GE3 530 and GS4 PHEV models on sale, in order to maintain the selling price the same as before the subsidy, and the subsidy was partly borne by the manufacturer. Aion S was officially listed on April 27, which is not within the scope of "full compensation". At present, GAC New Energy has not launched a new sales strategy for Aion s. During the visit to the five places, Aion S has enough cars, but individual configuration models need to be booked. Since the listing, there is no discount for all Aion S models.
● Dongfeng Nissan-Xuanyi Pure Electricity
Coping strategy: none
Duration: None
『2018 modelXuan yi chun Dian』
The comprehensive cruising range of Xuanyi Pure Electric is 338km. According to the 2019 New Deal, it can get a subsidy of 18,000 yuan. However, according to the subsidy policy in 2018, the car can get more than 80,000 subsidies, with a difference of more than 60,000 yuan. At present, Dongfeng Nissan has not launched a sales strategy about Xuanyi Pure Electric. During the visit, some 4S stores in Guangzhou and Shijiazhuang did not have existing cars, and a 4S store in Beijing stopped selling until further notice.
Full text summary:
The landing of the New Deal in 2019 has brought new energy vehicles into the era of low subsidies. Many people predict that new vehicles will usher in a wave of price increases. However, through our visit, we found that the prices of new energy vehicles have not changed significantly, but the preferential margins of models in some regions have shrunk to varying degrees. Although Changan Automobile, BYD, and Great Wall Motor’s Euler brand have issued insurance plans, the time span is not long; Chery Automobile raises the guide price by releasing new year models. This "price increase" method is more clever and easier for consumers to accept.
It has been more than a week since the New Deal was launched, and most new energy vehicle companies have not announced their new sales strategies. After all, not every company wants to pay for the subsidy. What are these car companies waiting for? It may be the competitor’s action, and the latecomers can better find the balance between sales and profits. In the cold winter of the automobile market and the transition period of new energy vehicles to marketization, price increases are no different from risks! Next, we will continue to investigate the terminal sales of some popular new energy vehicles and the implementation of official price protection measures, so stay tuned. (Photo/Text car home and Zhang Wenhao jointly investigated Shanghai, Shijiazhuang, Guangzhou and Chengdu substations in car home)