Starting from 88,800 yuan, how does King Kong Gun stir the low-end pickup market？

　　Original title: Starting from 88,800 yuan, how does King Kong Gun stir the low-end pickup market?

　　"Thanks toThe high self-sufficiency rate of spare parts and the supply chain crisis such as chips have little impact on the Great Wall pickup truck. Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance.

　　Recently, Great Wall Motor’s commercial pickup king kong gun was officially listed. It is reported that the car provides two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive. The gasoline model starts at 88,800 yuan and the diesel model starts at 95,800 yuan.

　　"King Kong cannon is a strategic model of the Great Wall pickup truck, which is of great significance." Zhang Hao Bao, CEO of Great Wall Motor pickup brand, told Time Finance at the Guangdong linkage listing conference held on April 7th.

　　Source | Great Wall Motor official website

　　Some insiders said that from the perspective of the pricing and product strength of King Kong Gun, Great Wall Gun has high hopes for this car. In addition to refreshing its past brand impression, it also wants to subvert the domestic pickup market segment.

　　Different from the previous pickup truck shape, the appearance of King Kong Gun is more fashionable and the overall recognition is stronger. Its front face adopts a honeycomb air intake grille, and the periphery is decorated with thick chrome trim strips, so the overall temperament is tough. The details such as the waistline and front and rear wheel eyebrows make the new car more exquisite.

　　"King Kong Gun focuses on creating a core label that is solid, durable, economical and convenient." Previously, the top management of the Great Wall pickup truck once said. King Kong Cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container, and at the same time, details such as low cargo platform and container lighting are added. The turning diameter of 11.9 meters makes the new car more flexible in turning and turning around. In addition to the flat box model, the functions such as the cargo box light that can be turned on by the center console button, the car system that supports FOTA upgrade, the 360 panoramic image, the whole car radar and tire pressure monitoring also make the King Kong gun more practical and functional.

　　In terms of power, the King Kong Gun is equipped with a power combination of 2.0T+6MT, the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m.. On April 7th, when Time Finance tried to ride the King Kong Gun, it was found that the noise of its powertrain was low, and the performance of the King Kong Gun was not bad in terms of road feeling and vibration filtering.

　　Source | Great Wall Motor official website

　　Some insiders said that with the product strength and pricing of King Kong Gun, it may have a good market performance in the future. It is worth mentioning that, as the leader of the domestic pickup truck market, the Great Wall pickup truck sold 233,000 vehicles in 2021, including 43,599 overseas vehicles, up 119% year-on-year. Previously, Cui Xiaohui, general manager of the Great Wall pickup truck brand, revealed that "the goal of the Great Wall pickup truck in 2025 is to achieve 500,000 vehicle sales, ranking among the top three pickup truck sales in the world".

　　"Thanks to the high self-sufficiency rate of parts of Great Wall Motor, the impact of supply chain crisis such as chips on Great Wall pickup trucks is not great." Zhang Hao Bao told Time Finance that in terms of pickup truck policy, Great Wall pickup truck also cooperated with China Automobile Association, Passenger Association and pickup truck friends to promote the introduction of new pickup truck standards, prepare for the establishment of pickup truck association and promote the lifting of pickup truck policy. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.