Special feature of 1905 film network Three years later, the screen epic hit again!

The film broke through $100 million in six days in North America, and quickly surpassed the total box office of the first film in North America in the first week. After landing in the mainland cinema, Douban scored 8.2, setting the third highest score for the director in the mainland, and its reputation was bursting.

Magnificent classical adventure narrative and top-notch audio-visual production of Hollywood blockbusters, Dune 2 is a movie that truly belongs to the cinema. As the director said, "Dune 2 is all about making the audience get the most shocking viewing effect with the cooperation of the big screen and sound effects, so as to impress them!"

The second part tries to make the audience who haven’t seen the first part understand it basically. The story begins a few hours after the end of the first part. Paul and his mother Jessica blend into the freeman tribe and join hands with them to fight back. On the road of revenge, Paul fell in love with Cheney, but he also foresaw a terrible future and fell into a choice.

The length of 166 minutes, many characters and complicated clues, how to better understand Dune 2? The 1905 movie network specially sorted out the details of 10 knowledge points to help everyone go deep into the dune universe and better understand this film.

(Note: The following contains spoilers, so it is recommended to read them after watching the movie.)

From "dream" to "spice"

The opening words before the first feature film of Dune are: "Dreams are messages from the deep". "Dune 2" also continued the opening way: "Who controls the spice will control the universe" (Power over spice is power over all). These two sentences reflect the different themes of the two films.

The key word of the first film is "dream". Paul’s broken dreams appear repeatedly in the film, and his potential consciousness of predicting the future pushes him to become a "chosen son".

The key word of the second part is "spice". In the world of sand dunes, spices are the most important rare resources, which can help to prolong life, develop the ability of prediction, analysis and calculation, and master the technology of interstellar travel, etc. However, spices are only produced on the planet Elacos, which has become a battleground for all families.

Therefore, the opening remarks of the second part point to the theme of this film, which is about how Paul grew up and seized imperial power.

Regarding the change of the theme before and after, director Villeneuve explained: "In the first movie, we followed Paul to discover a world, which was more meditative, more meditative and more in contact with nature. In the second movie, he became a man, a guerrilla fighter who fell in love and wanted to avenge his father. This is more like an action movie. "

What is Paul thinking?

In Villeneuve’s view, Paul in Dune 2 became a "dark and powerful savior."

He was recognized by freeman people, killed Baron Harkonan in revenge for his father, and won the throne from the emperor, thus completing a wonderful "Revenge of the Prince".

An interesting echo is that in the first part of Dune, the Virgin Helen used "voice control" to make Paul kneel down, and at the end of the second part, Paul scolded the Virgin Helen with "voice control" skills and humiliated her on the spot. This revenge detail points out the transfer and replacement of power.

At the same time, the prophecy tells Paul that the coming jihad will bring chaos and disaster to freeman people, and he faces a moral dilemma. In fact, Paul doesn’t want to be a ruler or be regarded as a savior, but the desire and temptation of revenge drove him into prophecy, and perhaps he also wanted to reverse prophecy, which is his life tragedy and dilemma.

In the second novel of Dune series, it is reflected that Frank Herbert, the author, does not want to portray Paul as a hero who successfully retaliates, but rather wants to tell the cautionary story that the savior was caught in the temptation of imperialism. Director Villeneuve integrated this into Paul in Dune 2 in advance.

Why did Paul have such a huge psychological change? His inner world needs more excavation and explanation in the third part to form a more complete arc of characters.

"Lissan Al Gheb"

Freeman people keep shouting "Lisan Al-Gabe", which means "the voice from the sky". This is their name for the savior. I believe Lisan Al-Gabe will lead his people into a paradise full of oases.

The legend of Lissan Al-Gabe is actually a superstition spread by the sisters of Beni Jessilit. Steiger, the leader of freeman people, also hoped that Paul was a "chosen man" and could lead his people to get rid of oppression and be free. He also made use of religious belief to make freeman people worship Paul crazily, and the means taken by the film to him was ironic with a certain black humor.

The truth about sorority

The Sisterhood of Benny Jessilit unveiled the mystery in Dune 2.

They try to guide the fate of human beings, and through high-quality gene mating from generation to generation, they produce a superman savior with strong predictive ability — — Que Satz Jadraque. Sisterhood is hidden behind the scenes and skillfully manipulates political operations.

The sorority originally planned to let Lady Jessica give birth to a daughter and marry Fred Rosa Harkonan to give birth to a prophet. However, Mrs. Jessica violated the century-old plan of the sorority and gave birth to her son Paul.

After turning herself into a virgin, Lady Jessica used her strength to help Paul become the Lisan Al Gabe in freeman, the prophet Que Satz Jadraque and the emperor of the empire. She and Helen, the top lady of the sorority, are completely on the opposite side.

Mrs. Margo, a new sorority member, approached Fred with the instructions of the Virgin Helen and tried to combine with his genes, thus ensuring that even if Paul was out of control, they could continue their new excellent blood line.

Another emerging character, Princess Ilerang, is the daughter of Emperor Padisha and a disciple of the Virgin Helen. She participated in this political game in order to keep her family in power.

The biggest adaptation of Cheney

Cheney is a very large adaptation of Dune 2 compared with the original work.

In the novel, she is a obedient and silent wife of Paul, who gives birth to a child soon, but unfortunately dies. In the movie, she is the embodiment of strong, independent and free women’s power, and she is not carried away by power and extreme fanaticism.

With Paul’s sincere integration into the life of freeman people, Cheney gradually fell in love with him, but gradually hated everything behind him.

Cheney doesn’t believe in Lady Jessica’s "mental brainwashing" of freeman people, and she doesn’t understand the drama of Paul drinking the water of life and performing "suspended animation" with Jessica. She doesn’t accept Paul’s leading freeman people to wage war as a savior, and she hates these machinations.

The duel between Paul and Fidel is actually a game of mixed power and emotion. Paul not only wants to seize the imperial power, but also takes his life to keep Cheney’s reluctance and love in the duel. But Cheney in the movie is not Cheney in the novel, and she finally turns away.

The first part of Dune begins with Cheney’s narration, and Dune 2 observes Paul’s loss through Cheney’s perspective, and the last scene returns to Cheney. As the screenwriter said, "Cheney represents the freedom of freeman people — — It is not only the freedom to resist colonial rule, but also the freedom to resist prophecy. "

In front of Paul, who obeys fate, and the sisterhood, who manipulates fertility and political games, Cheney is more contemporary and more advanced in female consciousness.

A glimpse of Arya

Aria, Paul’s sister, has only one shot in the movie, but it creates a very surprising and mysterious effect.

Because Mrs Jessica drank the water of life when she was pregnant, she got all the memories of her ancestors and became a real virgin, and Aria in her womb also inherited this powerful force.

In the novel, Aria was born before Paul launched the revenge war, and even she personally killed her "grandfather" Baron Harkonan, instead of Paul in the movie.

In Dune 2, Aria mainly appears as a fetus and talks with Jessica across the abdomen. This visual design can be reminiscent of director Villeneuve’s favorite sci-fi movie ending in the image of a cosmic baby, which may be a reference to pay tribute.

The most complicated scene: Paul riding a worm.

Dune 2 is more complex and grand than the first film Dune. According to patrice Ouimet, the scenery is 40% more than the previous film. And instead of using the first set, it was all redesigned in the desert.

In the film, the imperial garden of Emperor Paddy was set in the Briant family cemetery, which is a masterpiece of Italian architect carlo scarpa and a poetic garden built for the dead. Shooting the emperor’s scenes in the cemetery may indicate the failure of his abdication.

The Briant family never let the crew shoot, even refused the request, but this time it made an exception for Dune 2.

Paul riding a worm is the most complicated scene in the whole film. In the interview, I deeply remember that this is "the 62nd scene, the passage of the worm, which took three months to shoot."

Under Steiger’s guidance and training, Paul successfully harnessed the giant worm, which was like an adult ceremony, showing the dominant power of the "chosen son", and he gradually gained the recognition of freeman people.

Interestingly, behind the scenes, director Villeneuve also demonstrated how to ride a worm, and all the actors who performed riding a worm in the film went to learn from him in advance. Villeneuve said that the last thing he wants to compromise and restore is the scene of riding a worm. "It is very experimental and much more complicated than the paragraphs I have taken in the past."

A unique black-and-white image

The appearance of the villain Fidel Rosa Harkonan and the paragraphs of the arena fighting adopt a very unique black and white image style.

This eerie black-and-white picture highlights the horrible totalitarian atmosphere of the Harkonan family. Translucent skin and deep eyes also highlight the fierce and morbid image of Fidel, which is creepy.

Villeneuve and Greig Fraser, the director of photography, had a lot of discussions about the light source design of the main star of Jadi in Harkonan, and they decided to shoot with the modified infrared camera to create a very surreal black-and-white effect.

On the dark planet Jedi, light does not exist in a way that we can perceive. A visible light cutting filter is added in front of the lens, and an infrared cutting filter is taken out from the camera, so what the camera sees is infrared.

Villeneuve said that the fascist and totalitarian environment of Harkonan gave them the opportunity to create this visual image, which he described as "like an old fascist film of World War II."

Faster rhythm than the first one.

Compared with the first part of Dune, the narrative rhythm of Dune 2 is obviously accelerated.

Editing director Joe Walker won the Oscar for best editing with Dune, and Dune 2 was his fifth collaboration with Villeneuve. He said that the most talked about this time is how to shoot Dune 2 faster and cut it faster.

In addition to making the second film closer to the setting and imagination of "action movie", Villeneuve also said in the interview that he wanted to create motivation in this story, put pressure on Paul and create an internal rhythm in the tense atmosphere of the film.

Especially after Paul drank the water of life and decided to become the spiritual leader of freeman people to launch a war, he could feel the rhythm of each scene getting faster and faster, and he also felt the great pressure on Paul. Villeneuve said, "I need to compress time to create this pressure."

Ongoing soundtrack

"When the first credits appeared, I looked at the book and found that we only got to page 156! Haven’t really started yet … "

The composer said that many of the soundtracks of Dune 2 were written by him at the end of the first part of Dune, and after the first part was filmed, he continued to create music for Dune Universe.

Following the main theme of the first book Dune, the second book can clearly hear Hans Zimmer’s different styles of music for freeman people’s world, Harkonan’s world, the female voice of Benny Jeslitt’s sisterhood, and the love melody of Paul and Cheney. Villeneuve said that he cried the first time he heard the love theme song of Paul and Cheney.

On the second day of filming Dune 2, Villeneuve put Dune 2: Dune Messiah, his second novel, on Hans Zimmer’s desk, indicating that he would continue to compose the music for Dune 3.

From an early age, there are still many unknown suspense in predicting Dune 3 — —

Will Princess Illang, who married Paul, have a plot to assassinate him? Will Mrs. Margot, who made a short appearance, be pregnant with Fred Rosa’s child? Will Duncan, the strongest soldier of the Cui Di family, come back from the dead? What new story line will Cheney leave Paul completely different from the original? How strong will Aria be when she grows up? What kind of messiah dilemma will Paul face? ……

"Dune 2" has more details worthy of the audience to brush and taste, and I hope that "Dune 3" can be filmed as soon as possible and come as soon as possible!

According to CCTV news client, on May 30, local time, the Russian Ministry of Defense announced that a total of eight Ukrainian drones attacked Moscow, but they were all shot down. Three of them were suppressed by the electronic warfare system, and five were shot down by the "Armor -S" air defense missile in Moscow.

According to the Tass news agency, sobyanin, mayor of Moscow, posted a message on the social media platform Telegram that several residential buildings in Moscow were hit by drones on the morning of the 30th, and there were no casualties at present, and the accident situation is under investigation.

Image source: Tass news agency report screenshot

According to RIA Novosti, on the morning of the 30th, a drone hit the top floor of a residential building at No.98 Trade Union Street, and the external wall and glass of the building were damaged. Another drone damaged the outer wall of a 24-story residential building on Atlas Sova Street in New Moscow.

In addition, a resident living in Building 1, No.92 Leninsky Street told RIA Novosti that a drone hit a 14-story apartment. There are three people in the apartment, and no one is hurt. The police have sealed off the building, and ambulances and fire brigades have been dispatched. Another witness said there was no explosion.

According to the Tass news agency, sobyanin said that no one was seriously injured in the attack, and the emergency service department was investigating the incident. "For safety reasons, residents of several entrances and exits have been evacuated, and they can return to their apartments immediately after the emergency service work."

Sobyanin also urged people to trust only official sources and not to spread unconfirmed information.

The Moscow Municipal Transportation Bureau reminded that at present, traffic control is implemented between Leninsky Avenue and Houdar Sova Street in Mikhail Pevtsov Street.

According to RIA Novosti, the Federal Air Transport Agency said that Moscow Airport was operating normally.

According to Russian media reports, the Kremlin, the official residence of the Russian President, was attacked by drones on May 3, causing no casualties. The Russian side believes that the purpose of the attack is to "assassinate Russian President Vladimir Putin" and "Russia reserves the right to take retaliatory measures at the time and place it deems appropriate".

Original title: "Sudden! Moscow was attacked and the scene was exposed.

Read the original text

[Global Network Automobile Comprehensive Report] On February 28th, 2024, iCAR 03, the all-aluminum electric four-wheel drive and SUV leader, was officially launched, and the official guide price of six models was 109,800-169,800 yuan, which was the first time that pure electric A-class SUV models entered the 100,000 range. ICAR 03 is specially designed for the early adopters with young mentality. With the help of the trend box, it leads the market with design, unexpected manipulation and intelligent equality, and at the same time, it also understands the thickness of young people’s wallets, providing more choices for young people at competitive prices, and truly achieving "young people’s cars have young prices".

At the press conference, iCAR 03 announced that users can enjoy the lifelong vehicle and three-electricity warranty from now on, and free rescue (the first private user) for the four-wheel drive long-life intelligent driving version. The users will be given the right to enjoy the advanced driving assistance function for life for a limited time, and there are multiple benefits that really make users worry-free about buying a car. For details, please consult the local iCAR user experience centers.

As a new brand of Chery’s new energy, iCAR will target young people and position itself as a brand for young people. At the launch conference of iCAR 03, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said: iCAR should be the coolest, the most fashionable, the safest and the most intelligent in the price range of 100,000-150,000, and it will certainly take advantage of the situation and become an instant hit!

Build excellent cars for young people.

As a travel tool specially designed for young people, iCAR 03 strives to create a fashionable travel vane by taking advantage of the aesthetics of square box design. With uncompromising tough lines and square shapes, we will break the tradition, be extremely pure, coexist retro and modern, evolve a new trend in the image of pure electric SUV, and lead the urban spirit of attacking and conquering.

The real user insight comes not only from the shape and function, but also from the deep understanding of the lifestyle of young people. ICAR 03 provides an intuitive operation interface by controlling the large screen with a 15.6-inch ultra-wide field of view, which is beautiful and practical. Moreover, it can realize L2++ level intelligent driving assistance function, and can realize more personalized settings through later OTA. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division, said: Through the optimal combination of AI software and hardware, iCAR 03 can realize the equal rights of intelligent driving, which is to knock down the price of high-level intelligent driving for young people.

The fun of pure electric driving is written into the product gene, and the performance control of iCAR 03 is not castrated by the price of being close to the people. The A-class pure electric SUV has been at the level of 150,000, and the four-wheel drive is more expensive. iCAR 03 redefines the product structure, and the two-wheel drive version is down to the level of 100,000, and the four-wheel drive version can be owned only by about 130,000. On the four-wheel drive version with the most extreme performance, iCAR 03 is equipped with the only iWD intelligent electronic control four-wheel drive system at the same level, which can realize intelligent switching between two-wheel drive and four-wheel drive. The layout of front and rear dual motors provides a strong power guarantee for the whole vehicle, with a peak power of 205kW, a wheel torque of 4100N·m, a zero-speed acceleration of only 6.5s, and it is easy to change lanes and overtake.

In the process of exploring and enjoying nature, we often encounter complicated road conditions. ICAR 03 meets the needs of all-weather travel in cities, and its original mixed-element super chassis brings the all-terrain capability ahead of its peers. 8+X all-road driving mode, calmly dealing with most non-paved scenes, establishing the position of a strong cross-country at the same level, and bringing users an unexpected control experience.

Since the brand was founded, iCAR has written safety into the initial heart of the brand. In terms of body technology, iCAR 03 adopts all-aluminum body, and its torsional stiffness is 31812 N m/deg, which is ahead of its peers. In terms of configuration, it is equipped with sixteen active safety configurations of ADAS, providing the best protection for the occupants in the car in all directions; In view of the battery safety that new energy users are most concerned about, iCAR 03 adopts high-quality batteries provided by Contemporary Amperex Technology Co., Limited, and the sandwich battery pack can withstand 2.2 tons of extrusion without deformation … All kinds of details are constantly refreshing the safety limit of pure trams at the same level with super-industry safety standards. iCAR 03 should make safety as young as it is and become the most distinctive brand label in users’ minds.

ICAR 03 is the first car for young people.

Young users in the new era are not satisfied with the everyday life in the city, but are eager to explore the vast and unknown world in the distance. They love life and pursue their dreams. ICAR is a brand for young people, which will open up more modular functional choice space for consumers in the future product level, which is in line with the spiritual core of users’ pursuit of a better life.

At present, iCAR ecology can provide users with services such as cloud consultation, scooter and free road rescue, making driving more convenient and safe, and connecting with young people’s worry-free travel desire at a high level; In addition, we specially build user tribes, establish user co-creation groups, invite users to join product co-creation organizations, pay more attention to usage scenarios based on their own needs for cars, innovate marketing models with user thinking, compete differently, build new channel models to provide unexpected experiences, and build the coolest brand in users’ hearts.

ICAR 03 is by no means a means of transportation for you to travel from point A to point B, it can be your companion on the journey or your playmate with personality. Since the delivery of iCAR 03, the brains of domestic refitting players have been wide open, and various ways of playing have emerged in an endless stream: outdoor cross-country style, exquisite coffee stalls, band tour cars … It can be said that there are almost no two identical ICAR 03s on the road, which fully demonstrates the profound refitting potential and playability of this car.

At the press conference, two owners of iCAR 03 who are in Everest delivered a speech by remote connection. They congratulated the listing of iCAR 03 and shared their high-energy car experience of exploring the journey. Mr. Zhang said: "iCAR builds cars for young people, which is to build desirable, cool and valuable cars."

Summary:

As the first work of iCAR brand, a new force of Chery’s new energy, iCAR 03 starts from the travel needs of young users, and does not pile up materials. Instead, it uses the big factory system to give users the best basic guarantee, bringing users the car experience that other brands can’t or even think of, and becoming the first choice for young people with the extremely pure square box design, unexpected control and intelligent equal rights of A-class cars. The sincere pricing and rich configuration of iCAR 03 will have a positive impact on the pure electric SUV market. With its unique product charm and innovative design concept, ICAR 03 is expected to become an ideal choice for young consumers to pursue a new lifestyle and occupy a place in the market.

The MG brand of SAIC will launch an eye-catching brand-new model next year, which was first announced on social media by Zhou Shuo, general manager of MG brand division. This new model will be equipped with cutting-edge semi-solid battery technology, and the price is quite close to the people, indicating that the new energy vehicle market will usher in a new trend.

It is reported that the core highlight of this new model lies in its semi-solid battery technology. This kind of battery not only has an energy density as high as 300Wh/kg, but also has a battery life of over 1,000 kilometers. What’s even more amazing is that it supports quasi-900V ultra-fast charging technology, which can add more than 400 kilometers of cruising range to the vehicle in just 12 minutes. This technological innovation will undoubtedly greatly alleviate consumers’ anxiety about the endurance of pure electric vehicles.

When revealing this news, Zhou Shuo stressed that although the new car is equipped with such advanced technology, its price positioning is very close to the people. This strategic decision will undoubtedly attract more consumers’ attention and further promote the popularization and development of new energy vehicles. The introduction of semi-solid battery technology not only improves the performance of vehicles, but also makes a significant breakthrough in safety. The battery adopts solid electrolyte, which ensures the ultra-high safety of the battery from the battery core level, and can realize that the whole package of L0 has no heat spread and no fire, providing consumers with a more secure driving experience.

In addition to semi-solid battery technology, this new model will also be equipped with a new generation of DMH hybrid system of SAIC. The system has been successfully applied in D7 DMH and Roewe D5DMH, and won wide recognition in the market with its excellent performance and environmental protection characteristics. The re-application of this new model will undoubtedly further enhance its market competitiveness.

　　Authors: Zhang Ming and Guo Guangyin (both special researchers of the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of Jiangsu Province)

　　Culture is related to the country’s foundation and national luck, and the great rejuvenation of the Chinese nation cannot be achieved without the prosperity of culture. It is our new cultural mission in the new era to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new starting point. Since the 18th National Congress of the Communist Party of China, the historic achievements in propaganda, ideological and cultural work lie in the fact that the General Secretary of the Supreme Leader is at the helm and the scientific guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader. General Secretary Supreme Leader’s new ideas, new viewpoints and new judgments on cultural construction in the new era are rich in connotation and profound in exposition. They are the theoretical summary of the practical experience of the Party’s cultural construction in the new era, enrich and develop Marxist cultural theory, constitute the cultural chapter of Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and form the cultural thought of Supreme Leader. Adhering to the guidance of the supreme leader’s cultural thought and building the modern civilization of the Chinese nation in the great practice of deepening Chinese modernization is an inherent and inevitable requirement for realizing the great rejuvenation of the Chinese nation, and it is also an important task put forward by historical progress and the development of the times.

　　1. Leadership: firmly adhere to the party’s cultural leadership.

　　Propaganda and ideological and cultural work is related to the future and destiny of the party, the long-term stability of the country, the national cohesion and centripetal force, and it is an extremely important work. As an important manifestation of superstructure, culture is a theoretical reflection based on a specific economy, a concentrated expression of a specific class position and class interests, and has distinct ideological attributes. The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics, and upholding the overall leadership of the Party is the fundamental guarantee for promoting the development of modern civilization of the Chinese nation in the right direction.

　　Consolidate the guiding position of Marxism in the ideological field. The Fourth Plenary Session of the 19th CPC Central Committee established the fundamental system of adhering to the guiding position of Marxism in the ideological field, which is a historical conclusion and a realistic necessity. Marxism, with its thorough scientificity, popularity, practicality and openness, illuminates the road for human beings to explore the truth and realize liberation, and also rewrites the track of social and historical development in China since modern times, enabling the people of China to realize the ideological transformation from passive to active. The "modern" dimension of Chinese modern civilization is endowed by the scientific truth of Marxism from the perspective of world outlook and methodology. Chinese traditional civilization emerged into a contemporary form under the "activation" of Marxist truth power, and realized a modern transformation in the interaction with contemporary practice and contemporary life.

　　Consolidate the common ideological foundation of the United struggle of the whole party and the people of the whole country. Ideals and beliefs are the "master switch" of world outlook, values and outlook on life. In the new era and new journey, we must strengthen the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics, and consolidate the ideological foundation of the people’s United struggle throughout the country. Socialism with Chinese characteristics Thought, the supreme leader in the new era, adheres to the Marxist standpoint, viewpoint and method, adheres to the basic principles of scientific socialism, profoundly sums up and makes full use of the historical experience of the party’s century-long struggle, inherits and carries forward the essence of Chinese excellent traditional culture, enriches and develops Marxism with brand-new ideological content according to the development and changes of the times and practice, and forms a systematic and scientific theoretical system. To create a new culture that belongs to our era and build a modern civilization of the Chinese nation, we must persistently arm our minds, guide practice and promote work with the Party’s innovative theory.

　　Carry out the overall leadership of the party in all aspects of propaganda, ideological and cultural work. The Communist Party of China (CPC) is not only an active leader and practitioner of China’s advanced culture, but also a faithful inheritor and promoter of Chinese excellent traditional culture. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has systematically planned and deployed the propaganda and ideological and cultural work from the overall situation and strategic height. Held two national conferences on propaganda and ideological work, emphasizing that "the whole party must do a good job in propaganda and ideological work"; At the symposium on literary and artistic work, he pointed out that "the leadership of the party is the fundamental guarantee for the development of socialist literature and art"; At the party’s forum on news and public opinion work, it was emphasized that "the media sponsored by the party and the government are the propaganda positions of the party and the government and must be surnamed the party"; At the symposium on network security and informatization, it is required that "where the masses are, our leading cadres will go"; At the symposium on the work of philosophy and social sciences, he pointed out that "strengthening and improving the party’s leadership over the work of philosophy and social sciences is the fundamental guarantee for the prosperity and development of the cause of philosophy and social sciences in China"; At the national conference on ideological and political work in colleges and universities, it was emphasized that "the Party’s leadership over the work in colleges and universities should be firmly grasped" … … China’s propaganda, ideological and cultural work is constantly opening up a new situation, and the party’s cultural leadership is always unshakable. It is the fundamental guarantee that the party’s leadership runs through all aspects and links of the work.

　　2. Spiritual foundation: strengthen cultural self-confidence and enhance historical initiative.

　　General Secretary of the Supreme Leader emphasized that "China has firm road confidence, theoretical confidence and institutional confidence, and its essence is cultural confidence based on more than 5,000 years of civilization inheritance". Only when a country or a nation has full confidence in its own cultural ideals and values, as well as its own cultural vitality and creativity, can it have the determination to persist, the courage to work hard and the vitality to innovate and create. Building the modern civilization of the Chinese nation is the proper meaning of strengthening cultural self-confidence, and it is also the concentrated expression and future extension of cultural self-confidence.

　　The core content of Chinese excellent traditional culture has become the most basic cultural gene of the Chinese nation, which exerts a subtle influence on China people’s way of thinking and behavior. General Secretary of the Supreme Leader pointed out: "Without the 5,000-year civilization of China, where would there be any China characteristics? If it is not the characteristics of China, how can we have such a successful Socialism with Chinese characteristics road today? " The world view, world view, social view and moral view contained in Chinese excellent traditional culture are highly compatible with the scientific socialist values. To build the modern civilization of the Chinese nation under the new historical conditions, we must keep the "root vein" of Chinese excellent traditional culture and absorb the wisdom and nourishment of contemporary China cultural construction from the rich resource pool of traditional culture; At the same time, we should go out of the "study" and "classics" to promote the creative transformation and innovative development of Chinese excellent traditional culture, so that it can be integrated with contemporary social production and contemporary cultural forms.

　　Revolutionary culture and advanced socialist culture are precious spiritual wealth with the characteristics of the times, national characteristics, China style and China style. They not only reflect the inheritance of Chinese excellent traditional culture, but also demonstrate the creative transformation and innovative development of Chinese excellent traditional culture, which is a powerful spiritual force to inspire the whole party and people of all ethnic groups to March forward courageously. In particular, the spiritual pedigree of the Communist Party of China (CPC) people, which originated from the great spirit of party building, is a vivid embodiment of revolutionary culture and advanced socialist culture, and has become a powerful spiritual driving force to inspire the whole party and people of all ethnic groups to explore a scientific road that conforms to their own reality with self-confidence and self-reliance, and to constantly overcome difficulties and move from victory to victory. Revolutionary culture and advanced socialist culture not only have profound nationality, but also have distinct characteristics of the times and politics. They are powerful forces to shape the internal characteristics of modern Chinese civilization and important support to highlight the socialist value attribute of modern Chinese civilization.

　　To strengthen cultural self-confidence and build the modern civilization of the Chinese nation, we must stick to our own path. On the basis of remarkable achievements since the founding of New China, especially since the reform and opening up, historic achievements and changes have taken place in the cause of the party and the state in the new era, which is the most solid foundation for promoting the construction of modern civilization of the Chinese nation and strengthening cultural self-confidence. General Secretary of the Supreme Leader pointed out: "The primary task of strengthening cultural self-confidence is to base on the great historical practice and contemporary practice of the Chinese nation, sum up China’s experience with China’s truth, and upgrade China’s experience to China’s theory, neither blindly following various dogmas nor copying foreign theories, so as to achieve spiritual independence." To strengthen cultural self-confidence and build a modern civilization of the Chinese nation is essentially to proceed from the historical depth of culture, profoundly grasp the inherent regularity and purpose of our choice of Socialism with Chinese characteristics road, and constantly enhance the theoretical confidence of unswervingly taking our own road from the cultural and civilized levels.

　　3. Fundamental method: further promote the "second combination"

　　General Secretary of the Supreme Leader pointed out: "‘ The second combination ’ It is another ideological emancipation that allows us to make full use of the valuable resources of Chinese excellent traditional culture in a broader cultural space and explore future-oriented theoretical and institutional innovations. " The "second combination" shows that our party’s understanding of China’s road, theory and system has reached a new height, that our party’s historical self-confidence and cultural self-confidence have reached a new height, and that our party’s consciousness of promoting cultural innovation in inheriting Chinese excellent traditional culture has reached a new height. Deepening the "second combination" is the fundamental way to build the modern civilization of the Chinese nation.

　　Correctly handle the relationship between modernity and tradition, that is, the relationship between Marxist theory based on modern mechanized mass production and Chinese excellent traditional culture based on natural economy. The "second combination" is not a rigid combination in form, nor a simple physical reaction, but a profound chemical reaction based on mutual integration. Through "combination", Marxism and Chinese excellent traditional culture have achieved each other, forming a modern new civilization that not only follows the basic principles of Marxism but also highlights the profound connotation of Chinese civilization. On the one hand, it activates Chinese excellent traditional culture with the power of Marxist truth, and through creative transformation and innovative development, it blends Chinese excellent traditional culture with Chinese modernization, with modern social life, and with contemporary cultural forms to become modern, thus developing the modern form of Chinese civilization. On the other hand, the great spirit and rich wisdom of the Chinese nation will be injected into Marxism at a deeper level, and the essence of Marxist thought will be integrated with the essence of Chinese excellent traditional culture, which will be fused into new theoretical advantages and make Marxism become China’s.

　　Explore future-oriented theoretical and institutional innovations in a broader cultural space. Chinese excellent traditional culture contains rich practical wisdom accumulated in the long history, which has important reference and enlightenment significance in the great practice of governing the country in the new era. From the people-oriented concept of "people are the foundation of the country" to the development idea of "adhering to the people-centered", from the great practice of "Taoism is natural", "harmony between man and nature" to "Lucid waters and lush mountains are invaluable assets", from "harmony among all nations" to "building a community of human destiny", the CPC Central Committee with the Supreme Leader as the core insists on combining the basic principles of Marxism with Chinese excellent traditional culture. We should dig deep into the unique cultural genes and spirit contained in Chinese excellent traditional culture, make full use of the precious resources of Chinese excellent traditional culture, and explore future-oriented theoretical and institutional innovations in a broader cultural space, which has provided a steady stream of power support for building the modern civilization of the Chinese nation.

　　Constantly consolidate the cultural subjectivity of the Chinese nation in "combination". A culture must have its own subjectivity in order to stand and go far. Since modern times, the Chinese nation has suffered from the disaster of "national humiliation, people’s hardship and civilization", and the cultural subjectivity has suffered a great impact. Rebuilding cultural subjectivity to realize the revival of civilization has become an important dimension to realize the great rejuvenation of the Chinese nation. The Communist Party of China (CPC) stands at the forefront of the times, shoulders the heavy responsibility of rejuvenation, unites and leads the people of China, takes root in China, adheres to the Chinese cultural stance, combines the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture, promotes the creative transformation and innovative development of the excellent traditional Chinese culture, inherits the revolutionary culture, develops the advanced socialist culture, draws lessons from and absorbs all the outstanding achievements of human civilization, and constantly consolidates the cultural subjectivity of the Chinese nation. The creation of the new era of the supreme leader, Socialism with Chinese characteristics Thought, is a powerful manifestation of cultural subjectivity.

　　4. Promotion path: adhere to the organic unity of taking root locally and facing the world.

　　Building the modern civilization of the Chinese nation is not only the renewal of civilization, but also a great creation based on the practice of contemporary China. We must firmly adhere to taking root in the native land and absorb the nutrients and strength of civilization construction from the great practice of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization; Adhere to openness and tolerance, and constantly enrich the garden of human civilization in promoting exchanges and mutual learning among civilizations.

　　Consolidate the realistic foundation of building the modern civilization of the Chinese nation with Chinese modernization. Building the modern civilization of the Chinese nation is not to "sort out the national heritage" by returning to the study, nor is it simply to transform the traditional cultural expressions with modern concepts, but to make the excellent traditional Chinese culture adapt to modern production and connect with modern life. The modern civilization of the Chinese nation should be constantly generated in the great practice of Chinese-style modernization, and constantly mature in the mutual blending and adjustment with modern production and modern culture. Chinese-style modernization not only endows Chinese civilization with modern power, but also constructs a profound cultural heritage of Chinese-style modernization. As General Secretary of the Supreme Leader pointed out: "Chinese-style modernization is to continue the modernization of ancient civilization, not to eliminate it;" It is a modernization that grows from the land of China, not the modernization of other countries; It is the result of the renewal of civilization, not the product of the fracture of civilization. " Chinese modernization not only follows the general law of modernization, but also highlights the distinctive characteristics of China’s reality and cultural factors; It not only represents the modern development direction of Chinese civilization, but also highlights the new form of human civilization development, providing a steady stream of nutrients for the construction of modern civilization of the Chinese nation.

　　The modern civilization of the Chinese nation is both national and global. The concept expression of Chinese modern civilization includes two key words: "Chinese nation" and "modernity". "Chinese nation" shows the "Chinese and Western dimensions" of civilization construction, while "modernity" shows the "ancient and modern dimensions" of civilization construction. In fact, since modern times, people with lofty ideals in China have always been faced with the "dispute between ancient and modern China and the West", and there is a bipolar opposition between "total westernization" and "retro conservatism". Chinese civilization is a collection of diverse cultures, and it has outstanding inclusive characteristics, which fundamentally determines the openness of Chinese culture to the world civilization. The Communist Party of China (CPC) insists on not forgetting the original, absorbing foreign countries and facing the future, and correctly handles the dialectical relationship between the native land and the world, tradition and modernity in deepening the "two combinations", thus building a scientific path for the construction of modern civilization of the Chinese nation. General Secretary of the Supreme Leader pointed out: "After long-term efforts, we are more qualified to crack ‘ The dispute between ancient and modern China and the West ’ ,It is also more urgent than any previous era to need a batch of cultural achievements that melt and cast ancient and modern, and connect China and the West. To build the modern civilization of the Chinese nation, we must realize the organic unity of "adhering to the ancestors" and "speaking new words". We must not only inherit and develop China’s excellent traditional culture under the new historical conditions, but also uphold the concept of civilized exchange and mutual learning, constantly absorb all positive achievements of human civilization, promote the localization of foreign cultures, and constantly create new forms of human civilization.

　　Guangming Daily (January 2, 2024, 06 edition)

　　As the saying goes, "bull market makes people crazy, bear market makes people grow". In the past year, all investors of A shares must have felt deeply about this. From the "leveraged bull" and "reformed bull" at the beginning of the year, to the huge earthquake in the middle of the year and the gradual stabilization at the end of the year, investors generally felt the feeling of riding a roller coaster, and the scenes of "down limit of thousands of shares", "daily limit of thousands of shares" and even "suspension of thousands of shares" also increased everyone’s knowledge. On the first trading day in early 2016, investors may wish to review the A-share market in 2015, hoping that the future market can move forward in reflection and truly let investors feel the dividends brought by the "reform cow" in the new year.

　　9.4%

　　A-shares rose by 9.4% in 2015, the first time in eight years that they rose for two consecutive years.

　　72%

　　What is violent shock? In 2015, the annual amplitude of the Shanghai Composite Index was as high as 72%. The warning of ambush in the ups and downs of the market is never out of date: the stock market is risky and investment needs to be cautious.

　　5178.19

　　On June 12, 2015, the Shanghai Composite Index reached the highest point of this bull market: 5178.19 points, setting a new high in the past seven and a half years. Li Daxiao, chief economist of Yingda Securities, called this "the top of the earth".

　　2850.70

　　From June 15th to August 26th, the Shanghai Composite Index dropped by 45%, and the lowest point was 2850.70 on August 26th, and the biggest drop of the Growth Enterprise Market was 56%.

　　20222

　　The data shows that in 2015, the per capita profit of A-share shareholders was 20,222 yuan, with a yield of 12.41%. The proportion of profitable people is 62%, and the proportion of losing people is 38%. Shareholders with a profit rate of less than 20% accounted for the largest proportion, accounting for 46.52%; 22.77% made a profit of more than 50%. Among the shareholders who lost money, the proportion of shareholders who lost less than 20% was 51.84%, and the proportion of shareholders who lost more than 50% was 8.08%. Among the profit-making people, about 70% of the shareholders earn less than 50,000 yuan, and about 80% of the shareholders lose less than 50,000 yuan. According to the regional ranking, Shanghai investors are the most profitable, with a per capita profit of 39,950 yuan.

　　5129

　　By the end of 2015, there were 5,129 companies listed on the New Third Board, 3.26 times that at the end of 2014; The total market value reached 2.46 trillion yuan, 4.35 times higher than the total market value of 459.1 billion yuan at the end of 2014. At present, the price-earnings ratio of the New Third Board is 47.23 times.

　　Sun-drying A-share transcripts

　　Name Current Price 2015

　　margin of increase

　　Venezuela IBC14588.25278.06%MSCI Jamaica 2010.4193% Shenzhen Component Index 12664.8914.98% Germany DAX10743.0113.45% Shanghai Composite Index 3539.189.41% Nikkei 22519033.719.01.

　　From the perspective of the world, A-shares delivered a good report card in 2015, with Shenzhen Component Index slightly ahead of Germany DAX Index, followed by Shanghai Composite Index. However, A-shares are not the most "crazy" stock market. In fact, the most "crazy" stock market in the world is Venezuela, with an increase of 278%, and the Venezuelan stock market has been ranked first in the global stock market for several consecutive years. However, the surge in Venezuela’s stock market is not due to the strong economy. On the contrary, the rise in Venezuela’s stock market is mainly the result of the currency collapse. Some analysts said that panicked investors used the stock market to hedge against the rapid depreciation of the currency. The market index of Jamaica Stock Exchange, a Caribbean island country, ranked second in the world with an increase of 93% during the year.

　　Thousand-share limit

　　The thousand-share limit is probably one of the most representative shots of the stock market turmoil in 2015. According to statistics, the market has fallen by more than 5% for more than 10 times this year, with the biggest drop of 8.49% on August 24, while the previous drop of more than 8% was on July 27, less than a month apart. The plunge occurred intensively in June, July and August.

　　From June 19, 2015 to September 16, 2015, in just three months, there were 16 scenes of A-shares’ daily limit, and it was very rare that there was a daily limit of 1,000 shares in an average of four trading days. It is worth noting that there was a daily limit of more than 2,000 shares on August 24th, and only 15 stocks rose, which was the least among the previous daily limit of 1,000 shares. The turnover was also at the level of land volume, and the market was extremely weak. Statistics show that this round of turmoil has reduced the market value of circulation in Shanghai and Shenzhen stock markets by a total of 22.9 trillion yuan, and the per capita loss of investors is nearly 240,000 yuan, with a loss ratio as high as 40%.

　　Specifically, the margin financing and securities lending system has given the A-share futures market-oriented core, but some analysts believe that the rapid proliferation of leverage has shaken the fulcrum of the market (the financing scale exceeded 100 billion yuan in mid-January 2013, 23 months later, it exceeded 1 trillion yuan in mid-December 2014, and reached a historical peak of 2.27 trillion yuan on June 18, 2015). The abnormal scale comparison of margin financing and securities lending hinders the hedging of the market’s long-short mechanism (on April 9, 2015, the balance of margin financing reached a record high of 10.233 billion yuan, while the financing scale peaked at 2.27 trillion yuan, which was 222 times that of the former).

　　In addition, some insiders attributed the A-share plunge to the high proportion of retail investors: as of the end of September 2015, 76.25% of the accounts held less than 100,000 yuan, and only 2.13% held positions with a market value of more than 1 million yuan.

　　2015 "National Team" Rescue Timetable

　　★ On June 27th, after the "6.26" plunge of more than 7%, the central bank announced that financial institutions would implement the targeted cuts to required reserve ratios and cut interest rates by 0.25 percentage points from June 28th.

　　★ On July 1st, Shenzhen-Shanghai Stock Exchange announced that it would reduce the market transaction costs. When the plunge occurred, the CSRC relaxed the restrictions on the two financings, and the brokers and customers negotiated on their own.

　　★ On July 3, the CSRC suggested reducing the number of IPOs; Under the direct intervention of the State Council, 28 companies in Shanghai Stock Exchange and Shenzhen Stock Exchange suspended their IPOs and returned the subscribed funds.

　　★ On July 3, the CSRC said that Central Huijin Company had entered the market and bought shares to save the market.

　　★ On July 4th, 25 Public Offering of Fund companies announced that they would actively purchase partial stock funds.

　　★ On July 4th, 21 securities companies announced that they would invest in the purchase of blue-chip stocks of not less than 120 billion yuan.

　　★ On July 5th, the central bank announced that it would provide unlimited liquidity support to the securities companies, and the CSRC confirmed that central huijin had bought the open-end fund index ETF. CICC restricts the opening of futures positions, especially the malicious short positions.

　　Securities companies buy a large number of shares in the capacity of "stabilization fund". From entering the market in early July to August 14th, the Securities and Futures Commission announced "generally not entering the market", and the total amount of funds used to rescue the market was at least 1.5 trillion yuan. According to Wind’s statistics, as of September 30th, among the top 10 tradable shareholders disclosed by A-share listed companies, there were 1,365 listed companies, accounting for 49% of A-shares, including 561 in Shanghai, 233 in Shenzhen, 354 in small and medium-sized board and 217 in Growth Enterprise Market, accounting for about 7% of the total A-share tradable shares.

　　HOMS system and umbrella trust

　　Noun interpretation

　　HOMS is a system developed by Hang Seng Electronics Company in 2012, and its full name is "Hang Seng Order Management System". HOMS system has two important functions: first, it can separate the assets managed by private equity funds and hand them over to different traders for management; The second is to divide positions flexibly, thus solving the practical problems such as insufficient traders and division of positions in private equity funds.

　　In actual operation, the fund-matching company uses HOMS system to distribute the funds under a securities account into several independent small units for independent trading and accounting functions (that is, umbrella warehouse). Through cooperation with brokers, it provides leveraged transactions in the name of entrusted fund management or income exchange. The parent account is directly connected with brokers by HOMS system, and the sub-accounts are distributed to individuals for operation, and the annual interest of financing is agreed. In this process, the real-name registration system of the securities firm is completely overhead, and the fund-raising company acts as a fund broker. The essence of its business is to raise funds at a relatively low interest rate from financial institutions such as banks or higher-level fund-raising platforms, and then lend them to investors for stock trading at a higher interest rate, thus earning the intermediate interest margin. It can be said that through HOMS system, OTC fund-raising companies easily broke through the restrictions of account real-name registration system, and started trading with brokers and banks, and were not regulated.

　　Before HOMS appeared, off-site fund-raising had existed for a long time. However, the previous off-site fund-raising was conducted in an offline and manual way, which was always difficult to expand due to the restrictions of account opening, capital and manpower. With the help of HOMS system, under the wave of Internet finance, a large number of P2P platforms set foot in the fund-raising business, and easily mobilized highly leveraged fund-raising funds by batch processing the fund-raising demand. At the same time, a large number of funds from the banking system also flowed into the stock market through fixed-income products, which formed a potential risk to the entire financial system.

　　In fact, HOMS is not the only tool for OTC fund-raising to access securities companies. According to the data disclosed by China Securities Association on June 30th, OTC fund-raising is mainly operated through the HOMS system of Hang Seng Company and the systems of Shanghai Mingchuang and Straight Flush. The customer assets accessed by the three systems totaled nearly 500 billion yuan, of which HOMS system was about 440 billion yuan, Shanghai Mingchuang was about 36 billion yuan, and Flush was about 6 billion yuan.

　　On July 13, 2015, the CSRC organized inspection and law enforcement forces to go to Hang Seng Electronics to interview relevant executives. On July 16th, after the visit of the Supervision Bureau, Hang Seng Electronics announced that it would close the HOMS account opening function and would not increase the capital of the existing account.

Text | Niu Dao Finance Jiang Tong

With the success of Company No.9, Gao Lufeng entered the Red Sea of electric bicycles.

The electric bicycle industry is extremely involuted, which goes deep into villages and towns in China. It is not easy to get out of many enterprises, and the secret of the success of Company No.9 is the differentiated high-end.

Not long ago, Company No.9 held a new product launch conference. Gao Lufeng, founder and chairman of No.9 Company, said, "Based on our scientific and technological innovation and market insight, we hope to make the blue ocean bigger and the red sea blue, and win-win with the market and users."

In the eyes of the public, Company No.9, which firmly occupies the high-end market of electric vehicles, seems to be the most promising king to subvert the electric vehicle market.

However, if a fish knows how to drink cold and warm, it will become a high-end company, and at the same time, Company No.9 can’t escape the niche.

For a long time, the sales volume of No.9 electric vehicle is not at the same level as that of Yadea and Emma.

According to Sina Finance, in 2022, the total annual sales volume of electric scooters and electric bicycles in Yadea was 14.01 million, while the annual sales volume of Emma’s electric bicycles and electric two-wheeled motorcycles was 10.51 million. According to the annual report of No.9 Company, as of March 2023, the cumulative domestic shipment of No.9 electric vehicles was 1.5 million.

With such a big sales gap, can Company No.9 really rely on hard-core technology to achieve counterattack?

Relying on science and technology, Company No.9 is firmly in the high-end market.

In 2012, Gao Lufeng and Wang Ye jointly founded Company No.9, mainly involved in the field of short-distance transportation.

Different from ordinary entrepreneurs, Gao Lufeng, who graduated from Beihang University majoring in aircraft manufacturing, has been focusing on science and technology and innovation since the beginning of his business.

Gao Lufeng once said: "The company’s performance growth is mainly based on continuous innovation, constantly improving the scientific and technological content of products and enabling products to land."

At that time, Company No.9 successfully earned the first bucket of gold by relying on the first generation of intelligent balance cars with self-balance status.

Around 2013, with the rapid growth of mobile phone business, Xiaomi announced the "Xiaomi Ecological Chain" plan, and prepared to invest in 100 AIoT enterprises in the next five years.

Gao Lufeng was keenly aware that this was an opportunity for the rise of Company No.9, so he reached a cooperation with Xiaomi Company. In 2014, with advanced science and technology, Company No.9 became a member of Xiaomi’s ecological chain, and received A-round investment of more than 80 million US dollars from stars such as Xiaomi, Sequoia and Shunwei.

Facts have proved that Gao Lufeng’s choice is very correct, and cooperation with Xiaomi has indeed laid the foundation for the future development of No.9 company.

On October 19, 2015, with the official appearance of the No.9 balance car at the Xiaomi conference, Lei Jun also announced that it would be sold in Xiaomi omni-channel, and the No.9 balance car quickly became popular in the market and instantly became a phenomenal explosion product.

At the same time, in order to improve the technical core strength of No.9 Company, in 2015, No.9 Company successfully acquired Segway, the originator of the world balance car. After the completion of the acquisition, Company No.9 not only owns more than 400 global industry core patents, but also becomes a global leader in the field of intelligent short-distance transportation.

Since then, with the development strategy change of No.9 Company, the balance car is no longer its core business, but its concept of product strength has not changed.

According to the data of iResearch, one of the important elements that more and more consumers consider when buying a car is intelligent function.

The No.9 electric vehicle has a strong lead over other products in software and intelligent technology. In December 2019, Company No.9 officially released its first intelligent electric two-wheeled vehicle, which not only has a product design with both practicality and recognition, but also brings a subversive riding experience with its technological sense design. Many No.9 users feel that "No.9 is Tesla in the electric vehicle industry", which will be unforgettable once it is used.

With advanced scientific and technological design, the No.9 electric vehicle has quickly occupied the high-end market of smart electric vehicles since its listing.

According to the annual report of No.9 electric vehicle, in 2020, the sales volume of No.9 intelligent two-wheeled electric vehicle will exceed 100,000 in the first year of listing; In 2021, the production and sales volume of No.9 intelligent two-wheeled electric vehicle reached 420,000, with a year-on-year growth rate of 300%; In 2022, the sales volume of No.9 intelligent two-wheeled electric vehicle was 826,000, with a year-on-year growth rate of 96.6%.

According to the data of "White Paper on Two-wheeled Electric Vehicle Industry in China in 2023", Company No.9 has always been the first in the high-end market of two-wheeled electric vehicles by continuously focusing on brand technology innovation. According to the comprehensive sales data of two-wheeled electric vehicles in 2022, among the high-end product lines of more than 5,000 yuan, the sales volume of Company No.9 is in the first position in the industry, among which among the top10 models with sales volume of more than 5,000 yuan, Company No.9 has 8 models on the list.

In October, 2020, Company No.9 was listed in science and technology innovation board, Shanghai Stock Exchange, and successfully completed a gorgeous turn of a startup.

02 high-end positioning, but in the embarrassing position of small profits.

With the rapid development of No.9 company, its revenue level has been rising in recent years.

According to the annual report of Company No.9, in 2020, Company No.9 realized annual revenue of 6 billion yuan, a year-on-year increase of 30.88%, turning losses into profits for the first time, and the net profit attributable to owners of the parent company was 73.3264 million yuan; In 2021, Company No.9 achieved annual revenue of 9.146 billion yuan, a year-on-year increase of 52.36%, and net profit attributable to owners of the parent company was 411 million yuan; In 2022, the revenue exceeded 10.1 billion yuan, a year-on-year increase of 10.7%, and the net profit returned to the mother was 451 million yuan.

However, although the operating income statement of Company No.9 is strong, its gross profit margin is not optimistic or even ugly.

According to the financial report of No.9 company, although the company’s operating income has increased year by year and the growth rate is not low, its gross profit margin has been declining all the way.

From 2018 to 2021, its gross profit margin was 28.86%, 27.42%, 27.69% and 23.23% respectively.

Although compared with other two-wheeled electric vehicles, the gross profit margin of No.9 electric vehicle is very considerable, but as a brand focusing on the high-end market, its revenue has increased well, but its gross profit margin has been declining, which is not a good sign.

All along, Company No.9 has been in an awkward position of small profits, which has a great relationship with the deep bundling of Xiaomi Company.

In the early days, relying on the big tree of Xiaomi Group, Company No.9 did not worry about order income even though its wings were not full. In 2017, Xiaomi Group contributed more than 1 billion yuan in orders to Company No.9, accounting for 74% of its total revenue; In 2018, Company No.9 received an order of 2.434 billion yuan from Xiaomi Group.

However, although the income is good, it is difficult for suppliers to obtain high profits because Xiaomi products win with cost performance.

According to the prospectus No.9, the products of Company No.9 are in a state of small profits because Xiaomi products are oriented to cost performance and mainly adopt the profit sharing model. From 2017 to 2019, the gross profit margin of Xiaomi’s products sold by No.9 Company was 22.46%, 20.79% and 15.11% respectively, while the gross profit margin of No.9 Company’s own brand was as high as 42.58%, and the gross profit margin of Xiaomi’s products was significantly lower than that of its own brand products.

In order to increase the gross profit margin, Company No.9 chose to gradually untie Xiaomi Company and reduce the proportion of Xiaomi products in the company’s operating income.

I have to say that this move has indeed improved the gross profit margin of Company No.9.. According to the financial report, in 2022, the gross profit margin of Company No.9 rose to 25.97%, up 2.74 percentage points year-on-year. However, the net interest rate of Company No.9 also dropped to 4.43%, down 0.03 percentage point from the same period of last year.

At the same time, after leaving Xiaomi, the performance growth of Company No.9 is basically at a standstill.

Although the revenue and net profit of Company No.9 in 2022 still showed a double increase trend, compared with 2021, the growth rate of revenue and net profit returned to the mother dropped significantly.

In this regard, Company No.9 explained to the media that due to the epidemic situation, the logistics in some areas was interrupted, which led to the shortage of some important raw materials and parts of the company, resulting in delayed delivery.

However, Zheshang Securities analyzed that there will be some pressure on the short-term income of Company No.9, which is actually related to the decline of Xiaomi channel income.

Obviously, although Company No.9 wants to leave Xiaomi to achieve soaring, it seems that the road ahead is not easy.

03 quality problems are frequent, and the prospect of No.9 is not optimistic.

What’s even more embarrassing is that although Company No.9 relies on powerful intelligent technology to achieve cornering overtaking in the two-wheeled electric vehicle market, its product quality problems are frequent, so it has been criticized by many consumers.

According to Shandong Business Daily, in June 2022, Ms. Liao, who lives in Shantou, Guangdong Province, bought a No.9 n70c electric bicycle worth 3,599 yuan in a local No.9 electric bicycle shop.

Unexpectedly, less than half a year after the purchase, there were various failures. Although several dashboards were replaced, they still failed to solve the problem. There are still system failures such as black screen, Bluetooth unable to connect, and APP showing that the vehicle is offline, but the vehicle has been unable to start and use normally, and it has become an electric brick.

On the black cat complaint platform, there are more than 8,100 complaints about No.9, most of which are about quality problems such as "the battery starved to death", "the intelligent system failed during the warranty period" and "the electric vehicle has great safety hazards".

In addition to frequent quality problems, consumers are also very dissatisfied with the after-sales service of No.9 company.

A consumer said on the black cat complaint platform that his No.9 electric car had 40 batteries left, but it broke down and couldn’t be started at all. After contacting the store, the other party asked him to send it to a 12-kilometer store by himself. After contact, no one handled it, and the store said that only one master could not come to the door. He was very disappointed with the after-sales attitude of Company No.9..

In the sampling inspection of relevant departments, the No.9 electric vehicle also failed many times.

In October 2022, Beijing Fengtai District Market Supervision Administration announced the results of product quality supervision and spot check in 2021, which showed that a No.9 electric bicycle produced by No.9 Technology Co., Ltd. was found to be unqualified, and the items involved were "speed warning sound and short circuit protection".

With more and more consumers complaining about the quality of No.9 electric vehicle after use, it will inevitably bring bad reputation to No.9 company.

Recently, in order to find a new growth curve, Company No.9 began to touch the "other economy", hoping to find a new competitive advantage in the unique consumption field of young women.

However, although this group has great consumption potential, it obviously has higher requirements and pays more attention to consumption quality, experience and service.

If Company No.9 can’t actively improve after-sales service and product quality, then the new growth curve may be just a mirage and may not be realized.

Although the dream of Company No.9 is good and it has advantages in the field of intelligence development, it still needs a lot of efforts to make the blue ocean bigger and the red sea blue.

In the automotive industry, Volkswagen LaVida is undoubtedly an influential representative model, which has won the favor of many consumers with its excellent performance and wide market recognition. Today, we have reached a brand-new milestone-The official release of Volkswagen LaVida Plus, the price range is set at 115,900 to 162,900, which makes people look forward to it.

Compared with the old model,The innovation of LaVida Plus is that it adopts Volkswagen’s latest MQB platform, which means that the structure and electronic system have been significantly improved.Externally, the brand-new design language gives it a more fashionable style.The large-size air intake grille is integrated with headlights, showing a more dynamic temperament.The improvement of tail details, such as the addition of electroplating decorative strips, adds a sense of exquisiteness, and the visual effect is more exquisite than the old model.

"Plus" is not only reflected in the name, but also the increase in body size is more significant. The length, width, height and wheelbase have been improved by 65mm and 78mm respectively, which makes the vehicle lines smoother and the interior space significantly improved.In terms of interiors, although the simple style of the public has been maintained,Adjustment and layout optimization of central control panel, making the operation more convenient and the function division more clear.

In terms of configuration, the new car is equipped with practical functions such as 6 airbags, 8-inch central control LCD screen, and intelligent driving assistance systems such as automatic parking and electronic handbrake, which meet the needs of modern consumers for safety and convenience.In terms of power, LaVida Plus switched to 1.5L and 1.4T engines.Among them, the 1.4T version with 7-speed powershift has an output power of 150 HP and a peak torque of 250 Nm, showing a balance between power and efficiency.

howeverWhether the new LaVida Plus can continue the sales myth of LaVida depends on consumers’ recognition and choice of new models.Let’s look forward to the surprise and performance brought by this new car in the market.

Nowadays, consumers pay more and more attention to space when buying a car, which is worth mentioning in terms of space performance. Let’s take a look at it together.

Let’s take a look at the appearance of KIA EV5. The front of KIA EV5 is very elegant and looks sporty. Then a simple headlight design is adopted to outline the rounded effect. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4615MM*1875MM*1715MM. The car adopts capable lines, and the side circumference looks very round. With large-sized thick-walled tires, it gives people a very young feeling. Looking back, the rear of the car looks very simple, the taillights look very individual and flamboyant, and the overall shape is still very attractive.

In terms of interior, the interior of Kia EV5 looks very domineering and stylish, which is consistent with the positioning of the car. The steering wheel of this car is well designed, and it is made of imitation leather, which is full of design sense. From the central control point of view, with the 5-inch touch-sensitive LCD central control screen, the interior design is quite layered, and the overall design of the central control is very good. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car adopts leather-like seats, equipped with electric adjustment of auxiliary seats, electric adjustment of seats with memory, seat proportion tilting and other functions, and the overall comfort is good.

Kia EV5 matched gearbox, 160KW, 310N.m, with good power performance.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are excited, you may wish to go offline and actually feel it.

　　Passat is a front-wheel drive car driven by water cooling. "passat" originally means the name of a monsoon, which blows evenly and steadily from the southern Atlantic Ocean to the equator every year, persisting and persistent. Like its name, almost all passat’s water-drop shape makes people feel unparalleled fluency. Since it was first marketed in 1974, it has achieved great success in Europe. The brand-new Passat produced in 1999 is even more popular in the world. After six generations of development, the global sales volume has reached 11.3 million. Let’s take you back to the glorious history of Passat series.

　　The first generation Passat: Dasher(1973 ~1980)

　　
Passat Dasher

　

　　In 1973, the first generation Passat: Dasher was born, which replaced the original 1600 series and landed in North America. At that time, the highest-end model was called Passat TS, which was equipped with a 1.5-liter 85-horsepower four-cylinder engine and adopted a front-wheel drive mode. 0-100 km/h takes only 12 seconds, the top speed can reach 169 km/h, and 4.55 liters of oil can travel 38 kilometers, which was considered fuel-efficient at that time.

　　In the autumn of 1977, Dasher introduced a big change, especially the valve seat of the engine was strengthened, so that it could use unleaded gasoline fuel.

　　Passat B2.Quantum/Santana (1980 ~1988)

Passat B2:Santana

　

　　In 1980, the second-generation Passat B2.Quantum/Santana replaced Dasher, which was longer, wider and had more interior space than the previous generation. There are four engines to choose from, including a 1.6-liter diesel engine, 1.3-liter and 1.6-liter four-cylinder engines, and a top-class 115-horsepower five-cylinder engine.

　　In China, the cars produced became the main models in the early China automobile market.

　　Passat B3 (1988 ~1995)

Passat B3

　　In 1988, Volkswagen introduced the third generation Passat (B3) to the world. There is no front air intake grille, which is the most prominent feature in its appearance. Passat B3 is equipped with a 2.0-liter 16-valve engine, with 134 horsepower and 180 Nm of torque. It takes nearly 10 seconds for 0-100 km/h, and the top speed can reach 201 km/h.. Although B3 has some unique configurations, such as adjustable rear seats, compared with its Japanese and American rivals, its sales volume is still unsatisfactory.

　　In 1991, Volkswagen’s first Passat equipped with V6 engine rolled off the assembly line. A maximum of 172 horsepower can accelerate B3 from 0 to 100 km/h in less than 8 seconds.

　　In 1996, Shanghai Volkswagen and Brazil Volkswagen jointly developed Santana 2000 based on B3 and Santana 3000 developed by Shanghai Volkswagen on the basis of Santana 2000.

　　Passat B4 (1995 ~1996)

　　

Passat B4

　

　　In 1995, Volkswagen redesigned Passat and introduced Passat B4 series. Standard configuration includes a 2.0-liter 8-valve four-cylinder engine. The GLX model still uses a 2.8-liter engine. The former takes about 10 seconds to accelerate at 0-100 km/h, while the latter can be completed in 8 seconds. Another surprise is that B4 installed seat belts for drivers and passengers in the front row. But also restores the sense of movement. The standard configuration of B4 includes: power window, locking mechanism, electric heating rearview mirror, FM/AM cassette player, 8 speakers and CFC air conditioner.

　　Passat B4 was briefly produced by, and Chinese people basically became familiar with Passat series from this car.

　　Passat B5(1996 ~2005)

Passat B5

　　Passat B5′ s basic GLS is powered by a 1.8-liter engine. Soon Volkswagen introduced GLX and GLS V6 models that matched the 30-valve V6 engine. B5 uses the same platform technology as A6, and even the engine shares 1.8T I4 and V6 30V models with Audi. The front suspension adopts multi-link mode, and the rear suspension uses torsion beam, which effectively reduces. B5 standard configuration includes driver and front passenger airbags, side airbags, power windows, electric rearview mirrors, FM/AM cassette player, 8 speakers and CFC air conditioner. , electrically heated seat, 5-speed Tiptronic is optional. Volkswagen’s unique four-wheel drive technology has been adopted in GLX and GLS V6 models matching V6 30 valve engines.

　

　　In 1999, Volkswagen introduced Passat with red and blue background lights. It used a 1.8-liter engine with a 5-speed transmission, which was powerful and could produce 190-200 horsepower at most.

　　In 2000, Passat B5 produced by Shanghai Volkswagen was officially put into China market, which was newly developed according to China’s laws and regulations, road conditions and China users’ aesthetic tendency and use requirements. The prototype B5 was lengthened by 77mm, and its spacious figure made Passat more suitable for the domestic commercial vehicle market. Become a high-end product in domestic cars. And in 2006-2007, B5 was further improved, and some unnecessary configurations were subtracted while it was deeply localized, and this time it was transformed into B5 FMK internally. Shanghai Volkswagen greatly improved Passat B5 and adopted an alias: Lingyu. It is also nicknamed Passat B5.5. The internal name of Volkswagen is B5GP. Later, in order to meet the requirements of CNCAP, the seat belt configuration was specially optimized. The front co-pilot added a seat belt reminder function, and both the main co-pilot and the co-pilot provided the passenger perception function and used it as the input to confirm the airbag explosion together with the seat belt wearing signal. Now the new field of Shanghai Volkswagen PASSAT is also a derivative model based on this platform.

　　Passat B6 (2005 ~2011)

　　In 2005, Passat B6 was put on the market, and Volkswagen changed Passat’s sedate modeling concept since ancient times, and appropriately added sports elements. In 2006, Passat B6 was officially listed overseas. The production of FAW-Volkswagen in China is called Magotan. In 2007, China version of Passat B6— — Magotan is put on the market.

　　
Passat B6

　

　　B6 Passat B6 has almost and considerable spacious interior space. The overall dimensions of the new Passat B6 are appropriately increased compared with the old B5, with a length of 4.77m, a width of 1.82m and a height of 1.47m, which are 62mm, 74mm and 10mm more than the previous Passat models respectively. Its wheelbase is 2.71 meters, which is 6 mm longer than the previous one. The trunk volume is 565 liters (90 liters more than the previous paragraph). The body stiffness is 57% higher than that of its predecessor.

　　In terms of power, gasoline engine: an entry-level four-cylinder FSI engine with output power of 85kW, 110kW or 147kW. Another 3.2-liter V6 FSI engine has a maximum output of 184kW/250PS. Diesel engine: the output power reaches 77kw/105PS, 103kW/140PS or 125kW/170PS. Particulate filter will be gradually introduced into diesel engine models. Gasoline engine models can be equipped with a six-speed automatic transmission, while two more powerful gasoline engine models are assembled. 4MOTION four-wheel drive technology will also be adopted in future models. The domestic version uses 1.8TSI and 2.0TSI engines.

　　Passat B7 (available since B7(2011)　　

Passat B7

　

　　Volkswagen’s new generation Passat (Passat B7) will officially land in the China market in July 2011. The body of the new Passat B7 will be redesigned, but some designs of the current models will still be used to reduce the manufacturing cost, such as the shape of the roof. In order to ensure the status of high-end models, the new Passat B7 is expected to be equipped with reversing images, adaptive cruise control and induction headlights.

　　In terms of power, Passat B7 will have a variety of gasoline or diesel engines with a displacement of 1.2-2.0L, including 1.2TSI, 1.4TSI, 1.8TSI, 2.0TSI and 3.2V6, etc. The maximum output of 1.2TSI engine is 105 horsepower, which will replace 1.6L engine. In addition, it is worth mentioning that the only large-displacement engine, 3.2V6, may disappear from Passat models in the future, and the all-electric version will come out around 2015.