Shanghai will focus on "Eight Fashion Products", that is, eight categories of fashion consumer goods, further strengthen the chain, build a high-quality innovative supply system, and strive to become a fashion production place, trend gathering place, innovation source and consumption leading place in 2025, and promote the scale of fashion consumer goods industry to reach 520 billion yuan.

The Action Plan for High-quality Development of Fashion Consumer Goods Industry in Shanghai (2022-2025) (hereinafter referred to as the Action Plan) was announced yesterday, which clarified the path for Shanghai to build a "fashion capital".

Cultivate a group of leading enterprises of billions and billions.

Shanghai’s fashion consumer goods industry has always been profound and rich in atmosphere. "Shanghai brand" and "Shanghai goods" are well-known throughout the country and have strong capabilities in global consumption resource allocation and consumption innovation. In 2021, the scale of Shanghai’s fashion consumer goods industry reached 433.5 billion yuan, a year-on-year increase of 9.9%; The accelerated transformation and upgrading of industrial structure and the strong combination of fashion and scientific and technological advantages have laid a solid foundation for further building a "fashion capital".

The "Eight Fashion Products" that Shanghai will focus on in the next step refer to the top products of clothing, cosmetics, exquisite food, excellent sports products, smart products, quality products of life, exquisite crafts and digital fashion products. They are not only the key areas of all kinds of first stores, first shows and first exhibitions, but also an important component of the "total retail sales of social consumer goods", an important indicator of macroeconomic operation. Statistics show that in the first 11 months of this year, the city introduced 982 first stores of various types, most of which belong to the category of "eight fashion products"; At the same time, among the total retail sales of social consumer goods in the city in 2021, "fashion eight products" accounted for over 70%. Therefore, promoting the high-quality development of fashion consumer goods industry will play an important role in building an "initial economy" ecological chain, further enriching the supply of consumer goods market and accelerating the construction of an international consumption center city.

According to Shanghai’s new Action Plan, by 2025, we will strive to establish the status of "Fashion Capital" that leads the fashion and defines the trend, build a trillion-dollar consumer market of fashion consumer goods with demonstration and leading role, and realize an industrial scale of over 520 billion yuan, with an average annual growth rate of 5%. The Action Plan proposes that by 2025, three to five leading enterprise groups with operating income of 100 billion yuan, 20 head enterprise groups with operating income of 10 billion yuan and 200 key enterprises with operating income of 1 billion yuan will be cultivated; Construction of 10 smart factories in the fashion consumer goods industry, 100 digital application scenarios of fashion consumer goods industry characteristics, and 1,000 integration scenarios of fashion consumer goods with shopping, service and culture; We will build three to five characteristic industrial parks for fashion consumer goods, develop a number of municipal-level boutique parks and fashion creativity demonstration spaces, and form national-level industry characteristic regions and industrial clusters.

"Ten Actions" to Enhance Core Competitiveness in an All-round Way

In order to achieve the above goals and comprehensively enhance the overall efficiency and core competitiveness of the fashion consumer goods industry, Shanghai will implement ten major actions around three special projects in the next few years.

In terms of "Special Project for Promoting Digital Innovation and Upgrading", Shanghai will implement "new strategic source action of scientific and technological research and development, new empowerment action of digital manufacturing, new leading action of brand building and new efficiency-enhancing action of creative design", focusing on key core technological breakthroughs and promoting the application of technologies such as digital twins in all aspects of consumer goods. In fact, digitalization will play a key role in the future development of Shanghai’s fashion consumer goods industry. Among the "Eight Fashion Products" that Shanghai focuses on, there are "smart products" mainly based on hardware and "digital fashion products" mainly based on software and service forms. The Action Plan makes it clear that Shanghai will encourage enterprises to develop virtual fashion, focusing on digital fashion, digital virtual people and personalized, high-flow and multi-interface virtual applications.

Around the "Special Project for Optimizing and Upgrading Carrier Scenes", Shanghai will implement three actions. First of all, according to the new version of Shanghai Industrial Map, we will build a "1+9" and "Fashion Nebula" industrial space with the central city as the core and nine surrounding cities such as Pudong and Minhang, and develop three characteristic parks: Oriental Beauty Valley Beauty Park, Xinshishang Urban Industrial Park and Jiangnan Zhizao International Design Port. At the same time, a new integration action of consumption scenes will be implemented to guide enterprises to carry out the integration layout of online and offline consumption scenes. In addition, support the traditional "national tide" to upgrade with new technologies and new ideas.

In order to build a perfect fashion ecosystem, Shanghai will also introduce and cultivate a group of leading talents in the fashion consumer goods industry, formulate the selection criteria for "Shanghai Fashion Products" and start the certification, and will also publicize and promote the overall image of "Shanghai IP" and the global new product launching place, so as to expand the industrial brand of fashion consumer goods as a whole.

Author: Zhang Yi

Editor: Shi Wei

Source: vision china

About what is culture, my favorite answer is a four-sentence summary by writer Liang Xiaosheng:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

01

May Day was brushed aside by the Liu Shishi incident.

Judy, a flight attendant, told an interesting story about Liu Shishi at the Weibo.

Judy often meets all kinds of big coffee and stars because she is a flight attendant and serves on the plane. But none of these big coffees and stars left a deep impression on her. Until a few days ago, she met Liu Shishi.

On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once: "In the past, all the guests in the first class rolled up their quilts and left under their feet. I didn’t expect the poems to be neatly stacked. I was so touched." 」

People who fly first class are usually people of great status, but you see, there are so few people who fold quilts.Once in a while, the stewardess will be moved for a long time.

02

On May Day, I met a wandering singer when I was shopping with my mother.

After listening to a song, I went over and threw five yuan change into the hat.

But then, my mother’s behavior surprised me. She went to the hat, crouched down slowly, gently put two coins in the hat, and nodded to the wandering singer with a smile.

My mother didn’t read much. But this moment: I really lost her too much.

Comparing these things, I think of a sentence from Bai Yansong:

"Whether a person has a culture or not does not depend on how high his educational background is. People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated. 」

Reading a lot of books, having a high diploma, and having education are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel. Halfway through the meal, the waiter served a special dish, and the boss said politely, "thank you, we don’t need any more dishes." 」

The waiter explained, "This dish is free. The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste. After the meal, the boss wrapped the leftovers.

On the way back to the company, the boss drove slowly, as if looking at something. When Wu Xiao Xian was wondering, the boss stopped the car, picked up the packed food, got off the bus and walked over to a beggar, and handed it over with his hands.

What is culture? This is culture.

Culture is self-cultivation rooted in the heart.

04

I read a story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia.

Every time you cast a net, you always get something. But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why did you throw it back?" The Chinese replied, "Only fish and shrimp that meet the specified size can be caught. 」

His nephew said, "You are far away on the high seas, and no one can care about you."? The Chinese smiled faintly: "Not everything needs to be reminded and urged by others! 」

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is that freedom is to let yourself do what you want freely. But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep History", which presents the fact that the United States is not only the freest country in the world, but also the least free country in the world.

On one occasion, he accompanied his friends from China to visit the Grand Canyon of the United States.

My friend picked up the coke can and wanted to throw it into the grand canyon: "What a pity not to do something in such a deep canyon! Linda was shocked and quickly stopped: "This is illegal. "The world’s freest America, in fact, is full of freedom:

It is illegal to hold an open bottle in the street.

It is illegal for parents to slap their children when they cry.

Even telling dirty jokes in the office is illegal.

….. Many people in China don’t understand why the United States has so many constraints. In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said, "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. 」

What is culture? This is culture. Culture is freedom based on constraints.

06

There was once a wise man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, which are dangerous!" In this way, people who pick up garbage won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.

You ask me what is culture? This is culture. Culture is kindness for others.

When you go to the toilet, think of the next person who goes to the toilet.

When throwing garbage, think of the next garbage collector.

……No matter what you do, you must think of the next person.

07

Xia Yan, a dramatist, was in great pain before he died. The secretary said, "I’ll call the doctor. "Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty," No, please. Then he passed out and never woke up.

"Not call, please. "Xia Lao changed a word, but moved a building.

Do you know how Liang Qichao died?

He died in a medical accident at Union Medical College Hospital: the doctor cut the left kidney that should have been removed into the right kidney.

Before he died, Liang Qichao did not curse the doctor, but told his family: "Never tell the media or publish it. The people have just begun to believe in western medicine, and if they know about me, they will inevitably retreat. 」

Xia Lao Liang Lao is the truly literate person.A true cultural person should have four qualities:

Cultivation rooted in the heart; Consciousness without reminding; Freedom based on constraints; Kindness for others.

Think about how often we can have conscious introspection without being reminded by others, and we can think of and help others as much as possible.

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Prevention of athlete’s foot The water quality in the public swimming pool may be unclean, and swimming may cause athlete’s foot or cause pinkeye. It is best to take a bath, rinse your mouth and drop eye drops in time after swimming.

Pay attention to protect your hair. If you use a tight silicone swimming cap when swimming, your hair will be damaged. It is best to wear a swimming cap suitable for your head shape and avoid wearing it for a long time. You can take off your swimming cap and rest after swimming for a while, which can let your hair breathe and help your body recover.

To prevent cramps and drowning, get ready to go into the water before swimming. First, do warm-up exercises for the body. Second, let the body adapt to the water temperature to avoid cramps when entering the water. In addition, swimming consumes a lot of energy to avoid excessive exercise, and physical exhaustion can also cause drowning.

People who swim for a long time to prevent otitis media may have otitis media because their ears are soaked in water for a long time or there are many bacteria in the water. In addition, soaking the body in water for a long time is easy to cause discomfort such as arthritis.

It is best to swim three times a week. If you swim too many times, your body will not get enough rest and recovery, which is not good for your health.