When it comes to hatchback cars, the Fit is always a topic that cannot be bypassed. The appearance is cool, although the size is small but the space is huge, and it can also play a variety of Sa Qi modification styles, so that the Fit has won the love of many young consumers, and it has also become the first car of many consumers. After the third-generation Fit was launched, the Fit was replaced with a 1.5L Earth Dream engine, and its power performance can be described as a seckill for the same level of models. Coupled with the super-high modifiability, the Fit has since transformed into a "GK5" national supercar. After 15 years of deep cultivation in the Chinese market and a total of three generations of models, on January 11 this year, GAC Honda launched the third-generation mid-term modified Tide Run series of new models. At the same time, the cumulative sales of Fit also exceeded the sales mark of 1 million vehicles at the end of August this year.

After the end of the Q3 quarter of the car market, the Fit became the biggest winner in the sales list of small cars, with 38,240 sold, an increase of 27% month-on-month; the POLO temporarily ranked second with 31,954 units, a decrease of 7% month-on-month. Behind this soaring sales is the unique product strength of the new Fit and the Fit Tide Run series.

The target consumers are gradually getting younger, and young people have a soft spot for Fit

In the context of the shrinking market for small cars, differentiated competition is particularly important, and Fit has used its reputation for supercars in the market to become the myth of "national supercars".

The reason why Fit is popular among young people today is that in addition to its high cost performance and reliable product strength, its strong modification potential is also the incentive for its strength to circle fans. In the playing car circle, Fit is an uncompromising modified Internet celebrity. The lower modification cost has made Fit once synonymous with JDM. In the era of JDM models, Fit can be regarded as a clean current. Youth is about having fun, and driving pleasure is not just 0-100. It can be said that Fit’s creative spirit infects every young person around.

Speaking of the charm of the Fit must start with the engine. The power combination of the 1.5L Earth Dream engine and the CVT gearbox takes into account the needs of power and fuel economy well. At the same time, this 1.5L naturally aspirated engine has an amazing 131 horsepower. This makes this Fit popular with many entry-level modification enthusiasts, and the great modification space makes the Fit famous overnight.

The Tide Run series Fit launched this year maximizes the playability of light modification. The Tide Run version is priced at 88,800 yuan, and the exclusive body color of Sky Blue is added. Compared with the ordinary version, the exclusive kit of the Tide Run series is added. Orange-red decorative strips are added to the front and rear bumpers of the body, which are matched with blackened wheels. The styling design is more sporty and visually impactful. This set of original sports enclosure components is undoubtedly less detours for modification novices. Cool front fog lights, dynamic and cool steering wheels, orange-red sewn seats, a series of configurations highlight the sporty nature of Fit vividly.

The price of the Tide Run + version is 93,800 yuan. On the basis of the Tide Run version, it adds an electric sunroof, an ice blue instrument panel, a leather steering wheel with orange-red wiring, paddle shifters, etc., with the common diffuser device on the rear racing car. In addition to providing a strong visual effect for the impact of the Fit body, it also ensures the stability of the vehicle at high speed. With the "SPORT" logo on the tail, it further strengthens the cool genes of Fit, but also highlights the sport and personality.

In fact, it is not difficult to find that the launch of the Fit Tide Run series must be related to its modification culture. As the first choice for modification in the hatchback field, the Tide Run series can be said to be a trendy and fashionable sports model prepared for young people. Fit’s modification culture can be said to be its essence, thus verifying the important position that modification culture occupies in the hearts of Fit riders. The reason why Fit can achieve such impressive sales results is partly due to its strong product performance, and the other part is undoubtedly due to Fit’s modification culture. Maybe this is the charm of Fit.

Brand marketing activities that best understand young people’s preferences

"Young", "practical", "easy to drive", etc., have been the magic weapons of GAC Honda Fit in the field of small cars for many years. From the appearance of a group of youthful post-90s marketing teams at the Guangzhou Auto Show to the test drive experience, which will become "NO BORDER tide running without boundaries", the new Fit is constantly releasing itself on the way to play with the "Sa" attitude.

At the beginning of this year, it completed the launch conference with a flash flash auto-tune remix-themed video of only 60s. The new Fit not only fits the young consumers better in the model, but also leads the young trend in the marketing form of the conference. Create an attitude that dares to show different personalities, is not bound by routines, and lives a "NO BORDER" borderless attitude.

In 2018 FIT DAY, in order to celebrate the achievement of millions of sales of Fit, the Guangzhou Tower, a landmark building in Guangzhou, held a million fan fun party in the form of FIT Wonderland, creating a cool party feast for Fit owners and Fit fans.

Just as Fit itself conveyed, it provides the best DIY way for young people who "love to play, can play, and are creative" to pursue trends from different dimensions. Behind such a theme activity with the concept of a million-fan fun party is the "Sa NO BORDER" brand spirit that Fit has always been.

Since entering the Chinese market for more than a decade, Fit has always gained insight into the trend of youth, personalization and diversification in the Chinese automobile market, and has become a model for young ethnic marketing. As a young and trendy model that can play, from a group of youthful post-90s employees marketing team at the Guangzhou Auto Show to the new Fit debut, to the test drive experience will become "NO BORDER Tide Run Borderless" tide party, to the 60S online conference, until today’s 2018 FIT DAY Fit Million Fun Party event, Fit is interacting with fans in different ways, playing a variety of different NO BODER gameplay with fans, and also conveying the pursuit of individuality, yearning for freedom and vitality. New values. It is precisely because of the "civilian supercar" like Fit that young people realize that car travel is no longer a distant dream. In the future, I believe that Fit will continue to make progress, play its charm beyond model positioning, and create sales milestones with Fit fans!

As the first choice for young people to buy cars, the price of Fit is 7.38-10 2,800 yuan, which is quite close to the people. It is the peak sales season at the end of the year. Friends who are ready to buy cars can go to the local GAC Honda 4S store to see the car for a test drive. Fit has prepared a surprising preferential price for you, not to be missed!

　　Jackie Chan, who appeared for the first time as the newly elected vice chairperson of the China Film Association, sang "Hard to Say Goodbye" at the Spring Festival Gala of the China Federation of Literary and Art Circles on the 10th. Ying Ni, photo

Song Zuying concluded the party with a song "To the Motherland". Photo by Ying Ni

　　China News Service, *******, January 10 (Reporter, Ying Ni) The annual ****** Festival Gala ** China’s literary and art circles is already the seventh. This year will usher in the 60th anniversary ** New China and the 60th anniversary ** the founding ** the China Federation ** Literary and Art Circles. Therefore, this year’s gala will closely focus on the theme ** "I want to say to the Republic…". According to 11 art categories such as drama, film, music, artists, quyi, dance, folk literature and art, photography, calligraphy, acrobatics, and television, a group ** classic programs and well-known artists will be displayed.

　　First on the stage were Jiang Kun, Tang Jiezhong, Chang Baohua, Chang Guitian, Shi Shengjie, Li Guosheng and other 65 crosstalk experts, reviewing the development process of folk art in the past 60 years in the form of "crosstalk cantatas".

　　Subsequently, Mei Baojiu, the son of Peking Opera master Mei Lanfang, led Li Shengsu, the descendant of the Mei School, and Hu Wenge, a disciple of the Mei School, to perform the classic verse of Peking Opera "The Concubine is Drunk" on the spot. Peking Opera performing artists Yu Kuizhi and Meng Guanglu presented a wonderful excerpt from the new epic Peking Opera "Red Cliff".

　　Jackie Chan, who first appeared as the newly elected vice-chairperson of the China Film Association, today presented a down jacket to Lou Yuanyong, a farmer film projectionist. "This is Jackie Chan brand down jacket, I hope it can protect you from the wind and rain on the journey of future screenings." Then he sang the Olympic song "Hard to Say Goodbye" with his disciples to express his high respect for those who have silently dedicated themselves to the new Chinese film industry.

　　TV series "Romance of the Three Kingdoms" director Gao Xixi led Cao Cao’s actor Chen Jianbin, Zhuge Liang’s actor Lu Yi, and Liu Bei’s actor Yu Hewei to the stage. Li Shaohong, director of TV series "Dream of Red Mansions", led Jia Baoyu’s actor Yu Xiaotong, Lin Daiyu’s actor Jiang Mengjie, Xue Baochai’s actor Li Qin, Wang Xifeng’s actor Yao Di, and Lu Yi to sing on the spot, forming a small climax.

　　At the scene of this year’s gala, reporters saw a group of old artists such as Qin Yi, Yu Lan, Yu Yang, Cai Dan Zhuoma, Ding Yinnan, Dao Meilan, Yu Lan, Yu Yang, Wang Xiaotang, Ge Cunzhuang, etc.

　　Song Zuying’s finale singing "To the Motherland" ended the party perfectly.

　　It is reported that CCTV will broadcast the live video of the party during the Spring Festival.

Editor in charge: Li Erqing

　　The Ministry of Transport announced today (25) that as of February 28, a total of 222 online car-hailing platform companies across the country have obtained the operating license of the online car-hailing platform, and a total of 3.291 million online car-hailing driver licenses and 1.229 million vehicle transportation licenses have been issued. The online car-hailing platform companies registered a total of 58,000 compliance drivers in February, and 22,000 newly registered compliance vehicles. Among the online car-hailing platform companies with more than 1 million orders in February, the order completion rate according to double compliance was from high to low, respectively, Endao Travel (increased from 79.2% in January to 82.1%), T3 Travel, Cao Cao Travel, Shouqi Car-hailing, Ruqi Chuxing, Didi Chuxing, Meituan Taxi, Wanshun Taxi, Hua Xiaozhu Chuxing (decreased from 16.1% in January to 15.2%).

　　In order to ensure the safety of the lives and property of the general public, take a regular online taxi, on March 19, the "online booking taxi compliance information inquiry service" system has been launched. Log in to the official WeChat official account of the Ministry of Transport, find "online taxi compliance inquiry" in the "service" menu bar, click on it, enter the license plate number of the vehicle to take, you can check the compliance of the car. In the past 6 days, according to monitoring, the number of visits per hour during peak hours has exceeded 100,000 times.

　　According to the relevant regulations of online car-hailing management, compliance online car-hailing driver refers to a driver who has passed the background check, passed the assessment, met the conditions stipulated by the city people’s government, and obtained the "Online Reservation Taxi Driver’s License"; compliance online car-hailing vehicle refers to a vehicle that has installed emergency alarms and other devices, whose technical performance meets the relevant standards of operational safety, is registered as an appointment taxi passenger and has obtained the "Online Reservation Taxi Transport License".

　　Compliance of online car-hailing drivers and vehicles means more secure safety and better service. In order to ensure ride safety and service experience, the Ministry of Transport reminds passengers to choose compliant online car-hailing. (CCTV reporter, Tang Ying)

The artists shouted together, "Sichuan, come on!"

Andy thanks everyone for supporting his advocacy

Hui Zhi’an and Cheng Xiuwen

　　Yesterday at 14:30, at the initiative of Andy Lau, the 8-hour non-stop charity show "May 12 Care Action in the Performing Arts Industry" initiated by the Hong Kong Performing Artists Association was held at Central World, West Kowloon, Hong Kong. The show was the largest charity performance in Hong Kong’s history. Hong Kong artists came out in full force, Jackie Chan, Chow Xingchi, Andy Lau, Jacky Cheung, Alan Tam, Liming, etc.; the mainland also went to Zhang Guoli, Zhou Xun, Sun Nan and other big names to cheer; Taiwanese artists Cai Qin, Zhang Xinzhe, Liu Ruoying, etc. were not to be left behind. A total of more than 500 people from the performing arts industry participated in the charity show.

　　In the end, the charity show raised more than 31.80 million Hong Kong dollars, and the Hong Kong entertainment industry, known as a mess of sand, became united. Advocate Andy Lau knelt down to all the artists on the stage at the end and thanked everyone for their support. "Sichuan, come on! China, come on!" The cry has been floating in the sky over Hong Kong. All Hong Kong people promise to be with the people of Sichuan and help the people of Sichuan rebuild their homeland.

　　Artists sing "Promise" in unison

　　As an important event of the "May 12 Action for the Performing Arts", yesterday’s charity show gathered hundreds of artists from the mainland, Hong Kong and Taiwan for a marathon performance to help raise funds for disaster relief. The show was co-hosted by Cheng Yuling, Zeng Zhiwei, Wu Xiaoli, Zhang Guoli and others. At 14:28, the Hong Kong performing arts charity show officially opened, and all the artists observed a minute of silence. At 14:30, the performance kicked off with the voice of all the artists "Sichuan, come on! China, come on!" The artists sang the theme song of the show – "Promise".

　　"… Everyone will have fear. Facing the dark corner, I will not hide for you no matter how hard it is. I want you to regain your original life, and I have confirmed the promise of this lifetime." At the scene, every artist wore a black T-shirt with the word "No" on the T-shirt. The artists swore on the spot: "We promise to work together to fight the disaster and save Sichuan!" "This is a promise. We Hong Kong people promise that no matter what happens to you, we will never give up and support you!"

　　Jackie Chan Andy Lau talks about the disaster area

　　In the face of the disaster, Chinese people all over the world have given great love, and everyone in the entertainment industry has also contributed money. Jet Li, Jackie Chan, Andy Lau and others also went to the disaster area to deliver supplies to the affected people and cheer them on. Yesterday, Jackie Chan and Andy Lau told the audience about their experiences in the disaster area. Jackie Chan said: "I arrived in the disaster area the next day. I saw trolleys, rickshaws and bicycles delivering supplies to the disaster area. I was very touched. When I arrived in London, I saw that both international students and foreigners were lining up to donate, which also touched me. Everyone offered a helping hand, so I believe that as long as we work hard, we can overcome all difficulties."

　　Andy added: "I went there a few days ago, and when we arrived at the disaster area, they said to me, ‘It’s dangerous here, you go back’. In times of danger, they think of our safety, and I think this love is a big love. I was shocked by everything in the disaster area, and they faced it calmly. In their eyes, I saw persistence and their determination to build a better home."

"This life must drive 318" I believe is the voice of every self-driving travel enthusiast. Compared with planes and high-speed rail, self-driving travel is more full of fun and challenges, enjoying the soul redemption of wilderness outdoors, and wanting to have a comfortable and relaxed journey. It must be a car that takes you to pursue freedom. The name of the dark blue G318 that just appeared some time ago is also from the Sichuan-Tibet Line National Highway 318. According to the official accurate news, the dark blue G318 will be officially listed on June 13.

First of all, when it comes to the appearance, the dark blue G318 is definitely something that people can’t forget at a glance. In everyone’s traditional impression of hard-core off-road vehicles, most of them are square box types, such as the Defender, Mercedes-Benz Big G, tanks, etc. But to be honest, coming out with an off-road vehicle is a square box really makes people a little visual fatigue, but the dark blue G318 is different. It balances the two current hotspots of hard-core and technology at the same time, and is more popular with young people. The chic headlights are combined with a closed front face, and the whole vehicle is based on a square body. Together, it feels like a technological battleship.

The overall proportion of the side of the body is very harmonious. The hidden door handles and raised eyebrow lines on the side add a sense of style while also appearing hard-edged. The whole car is at a balance point of hard style and youth. In terms of size, the length, width and height of the dark blue G318 are 5010 (including external spare tires)/1985/1960 (including spotlight luggage racks) mm, the wheelbase is 2880mm, and the dark blue G318 is positioned as a medium and large SUV. If you look at the size, it is larger than the Equation Leopard Five, Tank 500 and other models. The rear part of the car adopts the style of a more classic external spare tire, and the rear door uses a side door design, which is more convenient for even female users to use. At the same time, the manufacturer also provides original expansion parts, including headlights, luggage racks, etc. The playability of the dark blue G318 is also very high, with 1.6T trailer qualification, 6kW external discharge can easily supply the power demand of 8 tents, making outdoor travel more convenient.

After talking about the appearance, let’s take a look at the interior. The overall design of the interior has exceeded the expectations of the editor. Whether it is the workmanship materials or the embodiment of the sense of technology, it is not inferior to the luxury off-road brand. From the details, the dark blue G318 is equipped with a large-size LCD instrument panel and a 14.6-inch embedded central control screen. Instead of using the shift mechanism such as the button lever that is particularly popular among new forces, it uses a more traditional grip-type shift. At the same time, it also includes four-wheel drive system adjustment buttons. The retention of physical buttons makes the operation more convenient. The design of the central armrest box area is also very chic, and it looks very advanced in technology.

The next thing I want to introduce to you is its power aspect. The dark blue G318 is first equipped with a "super" range extension 2.0 power system. The maximum power of the front and rear drive motors of the dual-motor model is 131 kW and 185 kW respectively. The comprehensive maximum power of the system reaches 316 kW, the peak torque at the wheel end can reach 6200 Nm, and the zero-hundred acceleration reaches 6.3 seconds, which truly realizes "super cool". The long-distance range extension of the dark blue G318 has a feed fuel consumption of as low as 6.3L/100km, and the pure electric battery life in the urban area can reach 190km, truly achieving "super saving". The official certification of the golden bell cover battery achieves zero battery ignition, active safety of the assembly, and passive safety of the assembly. The three major battery safety protection battery packs have a distance from the ground (default 318mm) of 278mm-348mm and greater than 100mm. Embedded safety design and 10 Layer battery bottom protection, truly achieving "super safety".

The dark blue G318 adopts a double fork arm and multi-link suspension structure, which can have better anti-tilt ability of the car body and more comfortable road vibration isolation effect, making the driving texture more comfortable. And the dark blue G318 is also equipped with air suspension plus CDC, the height can be adjusted at any time and there is a millisecond damping response. The dark blue G318 is equipped with a central electric stepless differential lock and a magnetic mechanical differential lock. Above the choice of driving mode, the dark blue G318 includes five daily modes and five terrain modes plus three special scenarios of off-road creep, tank U-turn, and steep slope descent. One-click adjustment allows you to enjoy the fun of driving more easily.

The Deep Blue G318 is currently the third model under Deep Blue Auto. It also has two models, the SL03 sedan and the S7 SUV model. The editor has always been very favorable to Deep Blue. The models under Deep Blue are well-positioned and the audience is also very clear. And the design of any model is very fashionable and technological, and the overall preference is younger. The new car of the Deep Blue G318 also did not disappoint everyone. The appearance of the technology battleship, the interior of the luxury technology, and the power of the city can be satisfied. The editor believes that the Deep Blue G318 is still worth buying. There is no problem with the product. Now let’s look at the pricing on June 13. Let’s look forward to its final pricing together. If there is more information about this car in the future, follow us and we will inform you in time.

Author | Huang Qingchun

In the past month (December 15, 2023 to January 15, 2024), user acquisition through ads market, social platforms, game live streaming host/game media almost all fell under the "Yuan Dream Star" marketing offensive:

On the input side, the fixed-file press conference said "the first phase of ecological incentive investment is 1.40 billion yuan, and the long-term investment is not capped". On the first day of the launch, the user acquisition through ads material was placed in more than 27,000 groups, which was 50 times that before the launch, and more than 600 stars were invited to promote;

Linkage end, WeChat Channels, QQ, Tencent News and other traffic entrances work together to promote, 6 "Honor of Kings" joint fashion free, and joint B station, Douyin, Douyu, Huya, Kuaishou, Weibo, Xiaohongshu and other platforms to carry out "Star Dream Partner" incentive plan.

Data Source: Diandian Data

Tianmei, Tencent’s major IP push, the outside world can clearly feel the importance of the entire Tencent in this game;Even some media have called "Yuan Mengzhixing" "Tencent’s next extremely important battle", or it will become its next "trump card".

However, the anomaly is that the "Yuan Dream Star" that Tencent has put on the stage so much is not a long-dormant heavy self-research masterpiece, but a party casual game that runs into the venue – after two rounds of confidential testing, the first exposure (September 20), the first test (September 28), the second test (November 17), and the open test (December 15) were quickly completed in more than three months.Such efficiency is still rare among domestic game makers, let alone as large as Tencent.

This makes one wonder why a party game makes Tencent so concerned and anxious.

Tiger Sniff believes that the pattern of Tencent is no longer limited to the vision of a game company. The reason why "Yuan Dream Star" was raised to the group strategy is to a greater extent that a certain trend and potential energy are loosening the entire Tencent’s future development channel – "Egg Party" covers the skin of the game and leverages the young market through the UGC (User Generated Content, that is, user-generated content) ecology, which truly touches the foundation of Tencent:Social relationship chain.

Following this logic, Tencent’s above actions are reasonable:The stability established by Tencent in the past is being loosened in the process of content and channel gaming. "Yuan Dream Star" is no longer limited to a single game category, and Tencent is betting not just on a party game, but on the next generation of social scenes.

Why did Tencent smash the "party"?

Since NetEase’s "Egg Party" detonated the party track, the entire gaming industry knew that the dormant Tencent would take action sooner or later.

On the one hand, CITIC Securities analysis, the essence of the party game is a mild multiplayer competitive game, due to the low threshold, fission propagation characteristics, easy to birth phenomenon-level large DAU (Daily Active User, the number of active users) game; while the domestic casual game has reached more than 800 million users, but the supply of party games is still small, so it is the blue ocean track in the mobile game segment.

Moreover, Tencent has been coveting party games for a long time – previously, Tencent has laid out the party track through a number of external collaborations and investments, such as investing in Synopsys, the developer of "Beast Party", cooperating with Nintendo to introduce Switch National Bank and Nintendo party games (such as "Mario Kart 8" and "Super Mario Party"), Tencent-backed Epic Games also acquired "Jelly Bean Man" developer Mediatonic’s parent company Tonic Games Group in 2021.

June 2023 QuestMobile data, growth contribution rate = APP year-on-year increment/secondary market year-on-year increment

On the other hand, "Egg Party" pushes up the DAU step by step through the player’s UGC ecology – Tiger Sniff learned that in September 2023, NetEase "Egg Party" completed the "Double Billion Achievement", that is, MAU (Monthly Active User, monthly active user) broke through 100 million + the total number of maps accumulated 100 million; as of December 2023, "Egg Party" has over 500 million registered users and 30 million DAUs.

In view of this, "Yuan Dream Star" is intentionally or unintentionally targeting "Egg Party" from the game category, launch time, and targeting the crowd, which can be called a precise sniper by Tencent for NetEase – on the day of the launch of "Yuan Dream Star" born with a golden spoon, not only WeChat and QQ spared no effort to set up a platform, but also platforms such as B Station, Douyin, Douyu, Huya, Kuaishou, Weibo, and Xiaohongshu came to join the audience, and won the first place in the App Store free list in two hours.

Generally speaking, new games are launched in two ways: "hot start" and "cold start". The survival of the cold start project depends entirely on the market data. "At the beginning, the cold start’Honor of Kings’ almost died, and it was originally called’Hero’s Trail ‘. When it was changed and re-launched halfway through, the expectations were not so high, and the result was a steep upward curve." A person close to the "Honor of Kings" project said to Tiger Sniff.

As for the hot start, it is mostly accompanied by a grand press conference + traditional hardcore alliance channels (Huawei, Lenovo, OPPO, vivo and other app stores) + new live broadcast platforms (Douyin, Kuaishou) + old live broadcast platforms (Douyu, Huya) + community (B station, TapTap) release momentum –Such a big battle is mainly due to the particularity of the "Yuan Dream Star" category: the party track is already a fully competitive field, and the new product iteration speed is fast, and the hot start is conducive to occupying the minds of vertical users.

"There is another important reason for the launch of" Yuan Dream Star "carpet shop, which involves the issue of sniping and counter-sniping between companies – the launch of" Yuan Dream Star "is not small, and the momentum will only be even worse in the first week of its launch, but NetEase, Lilith, Heart, Eagle Horn and other game manufacturers are also pushing new party games, and they are bound to grab the launch time and media schedule. In order to ensure the spread of high expectations, Tencent must’sweep goods’." A practitioner explained to Tiger Sniff that the logic of "Yuan Dream Star" carpet launch is to ensure that it will not be exposed by competing cards such as "Egg Party".

Now, from the "Yuan Dream Star" has been on the line for a month, at least from the market performance point of view is still competitive – data points show that the iOS end of the flow, December 15 to January 15 during the "Yuan Dream Star" total revenue of 138 million yuan (Tiger sniff to Tencent related people to verify, the other side said that the actual data is not limited to this), more than the "Egg Party" over the same period of 110 million yuan total revenue, in many new tours of a ride out of the steep climbing curve.

Data Source: Diandian Data

However, "Yuan Dream Star" has only been launched for more than a month, but "Egg Party" has been running for 20 months (launched on May 27, 2022) – the latter has not only completed the staging of the market structure, but also some users’ minds have been formed.Even "Egg Party" has become a phenomenal IP for party games.

In the face of such a situation, "Yuan Dream Star" chose to confront "Egg Party" head-on, hand-to-hand combat, even if Tencent used the power of the group to invest resources and link all channels and platforms that could be mobilized, but the game was not a pile of resources that could explode, otherwise Tencent would not be seven or eight years later. "Honor of Kings" is still a revenue trump card.

Moreover, "Jelly Bean Man", "Goose and Duck Kill", "Egg Party", and "Beast Party", these representative party games each have their own advantages, and have already divided up a lot of party players in the market. How can Tencent catch up and run a differentiated upward curve?

In this regard, people close to Tencent IEG (Tencent Interactive Entertainment Group) analyzed the strategy of "Yuan Dream Star" to Tiger Sniff:

First, "Dream Star" has targeted the promotion direction to a "family fun game" –This is not a product that only targets the young market. "Yuan Dream Star" has established a more universal goal to target the full client base and full circle coverage;Taking a step back, even if "Dream Star" can’t hit the core user base of "Egg Party", this game still has a differentiated audience.

"Tianmei has chosen to incorporate strong social networking and mainstream gameplay, including the cooperation between" Star of the Dream "and" Honor of Kings "," Crayon Shin "," Kung Fu Panda "and other leading IPs, in order to bind the brand’s mind to more pan-users and pan-circles, and quickly absorb the fan groups behind different IPs into potential party game players." An industry insider analyzed to Tiger Sniff.

In other words, in terms of strategy, "Yuan Dream Star" reserves a back hand, and also wants to break down some player groups that "Egg Party" has not shaken, targeting users of all ages, to penetrate them and become a new addition.

DataEye, a third-party research institution, calculates the user composition of "Yuan Dream Star" in the first month

Secondly, the sewing ability of "Yuan Dream Star" is very "Tencent": the core gameplay of the game is the pass mode, but it integrates the strengths of each family, and the shadow of the shadow makes players feel the shadow of eating chicken + QQ speed car + CF + Werewolf + King + Jelly Bean Man + Egg Boy party, and in the recent "Mountain and Sea Adventure" new season preview shows that "Yuan Dream Star" plans to add ball bumper cars, bubble wars, go-kart mode, and tower defense gameplay to the game – you know,The series of gameplay integrated by "Yuan Dream Star" has led the trend. After all these gameplay are integrated into one game, "Yuan Dream Star" is no longer just a party game, but more like a game square.

"Party games is just a concept, or a container, and there is no standard for what gameplay should be in it. From its definition, it can be included in the game that is suitable for everyone to play together. The extension of the party is very large, and it must be constantly dug." A game producer said to Tiger Sniff.

The above producers further pointed out that in recent years, there has been almost no new single gameplay in the game market (unless there is a change brought about by technology), and new games are all stitching together various gameplays – following this logic, the underlying logic of new games is a mathematical problem: what gameplay to capture a group of users, and what IP to capture a group of users.The difference is that some people have made subtraction, some people have made addition, and some people have even made multiplication.

"There is no one-size-fits-all formula to get this math problem right (that is, to ensure the success of the game). Whether it should be subtracted, added or multiplied depends only on the product and the market." He stressed that the domestic game industry has been changing drastically in recent years, especially the obvious reshuffle of some large DAU products. To succeed, we must keep pace with the times.

A battle that Tencent cannot lose

Tiger Sniff has previously written that party games such as "Jelly Bean Man: The Ultimate Knockout Tournament", "Among Us" and "Goose and Duck Kill" have successfully verified the huge potential of social communication. The reasons why "Egg Party" came from behind and successfully "penetrated" the post-00 group are divided into two levels:

On the one hand, "Egg Party" has come up with high-quality art design, superimposed its relaxed and casual game rhythm, strong interactive game social gameplay (can challenge racing, survival, individual points, team theme levels, while combining two-player cooperation, 2v2 confrontation, asymmetric competition and other gameplay), captured the hearts of many young gamers –These game scenes are undoubtedly a new "social currency" for the post-00s who value self-expression and have a stronger sense of group identity.

QuestMobile calculates the age distribution of egg users in June 2023

On the other hand, the UGC system derived from "Egg Workshop" in "Egg Party" has greatly broadened the boundaries of game exploration, not only providing players with the convenience of freely creating levels and self-made maps, but also fully mobilizing players’ creative collisions and sharing more secondary content.

The reason behind this is that there is an obvious change in party games. Before, the entire industry was casual and light games such as chess and cards to complete user education, and then heavy games to complete the harvest. Now the whole logic is different –Light games can also be made to complete the harvest, just like casual party games were originally low-stickiness games, but the gameplay richness of "Egg Party" and the entire game are becoming more and more complex, and casual parties can also be like heavy games.

Another change is that the difference between the RMB players of "Egg Party" and ordinary players and the difference in game experience is not so big. Strictly speaking, "Egg Party" is not a pure NetEase style game – NetEase specializes in big payment design, while "Egg Party" is a big DAU + low payment threshold in terms of business model. It follows the path of "Honor of Kings", and the logic has changed.

Take NetEase’s "Against the Cold" and "Naraka: Bladepoint" as an example, the character’s weapons and skin have circulation attributes, and there are tens of thousands of three-way transactions. It mainly promotes the scarcity of external equipment, but "Egg Party" mainly promotes fun, weakening the competitiveness –To a certain extent, the success of "Egg Party" has given NetEase the opportunity to break through and reflect on its own capabilities.

Based on the above analysis, if the success of "Egg Party" is UGC first, and the game is just a shell, then how "Yuan Dream Star" surpasses "Egg Party" has become a proposition that Tencent games must face – difficult, but crucial.

Looking at the review, after products such as "Crossing the Wire", "League of Legends", "Dungeon and Warrior" established the status of Tencent’s PC era, it rode the social (WeChat & QQ) and entertainment territory potential in the mobile game wave – Tencent games identified several promising game categories, a large number of horse racing projects squeezed into these tracks "gambling explosion", good at grafting the group’s resources into its own business system, through investment, joint research, and self-research to promote the rapid growth of gameplay, technology, and user ecology in different periods.

Data Source: Game Committee, Gamma Data

Even with the expansion of Tencent’s game industry-wide investment territory, the channel is likely to follow the mobile game era and quickly establish track control capabilities in the MOBA (Multiplayer Online Battle Arena) and shooting (including FPS/TPS/tactical competition, etc.) categories.

At present, Tencent games are facing a situation of internal and external troubles:

In terms of Tencent, the two cash cows in hand, "Honor of Kings", have been in operation for more than 8 years, "Game for Peace" has been online for nearly 5 years, and it has been more than 7 years since the explosion of chicken gameplay in 2017. However, the entire IEG has been unable to come up with a new explosion, and the two-dimensional trend led by "Yuan Shen" in 2020 and the party trend led by "Egg Party" in early 2023 are all passive followers. Tencent has long been anxious.

In terms of external competition, rising stars such as miHoYo ("The Original God"), Lilith ("The Awakening of Nations"), Moonton Technology ("Mobile Legends: Bang Bang"), IGG ("Kingdom Era"), Habby ("The Legend of Bow and Arrow") have occupied the top of the sub-category through a product with hundreds of millions of flowing water, and even gained good water in the global market.However, Tencent has become increasingly passive in leading new categories.

Moreover, the old rival NetEase is further strengthening its deterrence through new games, taking the 2023 summer as an example, GameLook statistics show that NetEase ("against the water cold mobile game", "egg boy party", "peak speed", "all-star streetball party") 4 new games have eaten more than 40% of the new game market, while Tencent ("Adventure Island: Legend of Maple"), Byte ("Crystal Core"), miHoYo ("Star Iron") The three giants’ new game flow only accounts for more than 30% of the new game market.

The situation is like this, Tencent naturally sees it in the eyes and is anxious in the heart – so, with the power of the group to launch "Yuan Dream Star" positive "hard" "Egg Party", if this "shot" is misfired, Tencent’s morale will inevitably be severely dampened –Therefore, "Yuan Dream Star" has become a battle that Tencent games cannot lose.

Of course, there are many game practitioners who are optimistic about the next market performance of "Yuan Mengxing", after all, leisure competition + big DAU is Tencent’s strength; but people close to Tencent IEG said that there is no DAU goal for "Yuan Mengxing" now:

On the one hand, the growth and accumulation of party games is a long-term cyclical work, and short-term results after going online are difficult to "determine life and death". At least this Spring Festival can see more possibilities;

On the other hand, Tencent’s various gaming businesses operate in a diverse manner and have different expected goals, making it difficult to determine the evaluation criteria.

The above-mentioned person further reiterated that Tencent IEG (including Tianmei Studio Group, Photon Studio Group, Rubik’s Cube Studio Group, and Northern Lights Studio Group) has its own layout and business promotion rhythm when it cuts into new products, and is not intentional to benchmark "Egg Party" as the outside world said. "Tencent’s style will not catch a wave of popularity in a certain category and gameplay in the market immediately; when a certain gameplay is popular, it will pay close attention to market changes in the early stage and invest in some start-up teams. Later, there will be projects based on market judgment, business needs, and meeting players."

　　Enjoy Rongcheng intelligently and see the future! On August 25th, 2023 Chengdu International Auto Show kicked off in the West China International Expo City. The "Super Comfortable Medium and Large Electric Car" Star Road Star Era ES made a heavy appearance. The comfortable design with "world-class" super power, platform technology advantages, naturalistic aesthetics and user experience as the first priority provided a full-dimensional "super comfortable" experience for warm and technological middle-class families.

　　The aesthetics of wind stuns the audience and interprets the concept of elegant design of sports.

　　The strength faction also has a high value. At the Chengdu International Auto Show, the first pure electric vehicle of the high-end brand Xingtu New Energy Product Series "Xingjiyuan" of Chery Group, with its unique aesthetic design, made the attendees feel excited.

　　Star Age ES carved the body curve, outlining the slender body lines, with a golden ratio of about 5 meters long, nearly 2 meters wide and a wheelbase of about 3 meters, supplemented by ultra-low body, dynamic slip-back modeling inspired by water droplets in the wind and streamlined waistline design, which is simple without losing the charm of sports. It not only shapes the extremely dynamic back slip shape, but also brings 0.205Cd ultra-low wind resistance comparable to super running.

　　When we look at the front face of the ES in the Star Age, the elegant and beautiful dynamic image of the butterfly is very eye-catching. The front headlights with horizontal penetration and two ISD intelligent interactive lights form a unique front face shape of the butterfly with wind feathers. Inspired by the butterfly’s flapping wings, the wind-language programmable interactive headlight consists of 972 LED lamp beads, which blends lightness and elegance into the unique dynamic shape of ES in the Star Age, perfectly blends the beauty, freedom and tenacious vitality of butterflies with modern scientific and technological elements, sharpening product recognition and conveying brand connotation.

　　Four world-class superpowers, set the benchmark of electric car value.

　　In the tide of technological empowerment, new products have emerged at an unprecedented speed, and the new energy automobile industry has entered the mainstream mass era from the "early adopter era". The automobile consumption market in China has become a world-class market in which global brands compete.

　　Born globally, build world-class product strength. With the blessing of E0X’s global super-comfortable and high-performance electric platform, Star Age ES was guided by world-class product strategy at the beginning of its design, and realized four world-class superpowers of world-class "big space", world-class "true wisdom", world-class "super comfort" and world-class "low energy consumption", which brought subversive driving changes to the whole automobile industry and helped users experience a beautiful and comfortable car life with the ultimate product power.

　　Mobile life, tolerance is the first. Xingyue ES has a world-class "big space", and the front and rear rows of shoulders, legs and head spaces are better than their peers. The "room rate" is as high as 70.2%, allowing users to enjoy the whole journey.

　　Comfortable life, from the outside to the inside. Star Age ES creates a world-class "super comfort", and the whole system comes standard with air suspension +CDC, front double wishbone+rear five-bar linkage, turning bumps into smooth roads; The lowest wind resistance of 0.205Cd in the same class, combing the airflow to reduce wind noise and bring a quieter driving experience; The minimum turning diameter of 11.4m makes driving smoother and calmer.

　　"Superpower" should not be shackled by distance. Star Age ES redefines the power consumption standard with world-class "low energy consumption" and expands the travel boundary of pure electric vehicles. As the first China brand car to mass-produce 800V high-voltage platform, the power consumption per 100 kilometers of the Star Era ES is as low as 11.7kWh, and it can last 150km after charging for 5 minutes, and it can be recharged by 30% to 80% in 15 minutes, with a long battery life of 720km, with low energy consumption, fast charging and long running distance.

　　At the moment when major brands are competing for IQ, Star Age ES has defined world-class "true wisdom" and jointly built a "big model model" in the automobile industry with Iflytek, which relies on 512.
TOPS’s super computing platform, supplemented by higher perception hardware, leads the new wave of automobile intelligence development.

　　Five good cockpit wisdom blessings to promote the all-dimensional advancement of travel space.

　　"True wisdom" is not only easy to travel, but also physical and mental pleasure is more attractive. While providing worry-free, labor-saving and time-saving "three provinces" intelligent driving, Star Age ES has created a "five good" intelligent cockpit, which integrates good-looking, easy-to-use, good-listening and good-smelling, creating sensory surprises in multiple dimensions and making users always "like it".

　　Star Age ES adopts an integrated embracing cockpit design to provide a more immersive, spacious and comfortable ride experience. The central control panel is an intelligent central control panel with 2.5K high color gamut, high saturation and high screen ratio, with a size of 15.6 inches. It is equipped with a brand-new, simple and scene-based HMI design, with clear picture, convenient operation and better visual experience.

　　Thanks to 8155′ s powerful software and hardware platform, Star Age ES has carried out in-depth excavation in the dimensions of science and technology, entertainment, intelligent interaction, intelligent service, and full-scene collaboration. Based on scene development, it has maximized the user experience and made the cockpit know you, understand you and be more "easy to use".

　　Up to now, cars are not only a simple means of transportation, but also an important part of life, and the importance of quality and health is increasingly prominent.

　　Star Age ES carries Lion.
Melody sound system, equipped with 23 speakers, the peak power of the sound system can reach 1000W, supporting panoramic sound effects, creating a vast 3D surround sound field space and immersive feeling, as if moving the concert hall into the car; The main driver’s headrest speaker can realize the use experience of three different application scenarios, such as full car mode, driving mode and private mode, so that the owner can only listen to the "nice" sound.

　　In order to let drivers and passengers take a deep breath in the car, Xingjiyuan ES uses AQS air quality management system, CN95 air filter and negative ion generator to realize intelligent air purification and build a healthy cockpit for 6A. At the same time, the intelligent fragrance easily dispels the odor, making the car fragrant all the time, creating a safe, comfortable, fresh and more "good-smelling" driving space. In addition, depending on the needs of users for rest and watching movies, the cockpit can be associated with the scene mode, and the nap mode, wake-up mode and cinema mode can be turned on intelligently, such as the intimate life assistant taking care of everything properly.

　　In Jinguan City, the youth is splendid. Landing at the Star Age ES of Chengdu International Auto Show will surpass the expected "super-comfortable" image and bring a full-dimensional super-comfortable experience to warm and high-tech middle-class families. This appearance at Chengdu International Auto Show is also a preview of its official entry into consumer life. In the fourth quarter of this year, Star Age ES will be listed soon. At that time, more users will start from Star Age ES and open the door to "super comfortable" travel life.

　 　　1905 movie network news　On June 13, Hongjinbao Film Studio was officially established in Shanghai. Many action actors and directors from the Hong Kong film industry came to the scene. Yuan Hua, Qian Jiale, Qian Xiaohao, Li Rengang, Ye Weixin and others gathered together. Zeng Zhiwei and Wu Jing also came to join the audience. Andy Lau, Guo Fucheng, Huang Xiaoming, Han Geng and others also sent blessing videos. However, the biggest surprise of the day was Jackie Chan, who arrived late, and was ridiculed by Hong Jinbao as soon as he took the stage.

Hong Jinbao established a film studio and contributed money to promote young people

　 　 As Hong Jinbao’s adopted son, Peng Yuyan made a cameo appearance as a host, and almost fell when he came on stage. When he introduced himself, he was interrupted by Hong Jinbao’s son Hong Tianming, "I am Hong Jinbao’s adopted son and his apprentice Peng Yuyan…" Hong Tianming said, "You are the guest, and I am the real son." While chatting and laughing, the two invited Hong Jinbao to the stage.

　 　 Hong Jinbao said that when he was a child, he was also a little fresh meat. Later, he became a martial artist and worked hard for 50 years, which can be regarded as "making a name for himself." "The most important thing in making a movie is that I am not happy, and the audience is happy when they see it, but now there is no one to follow." Next, Hong Jinbao announced the official establishment of his film studio. "The original intention of establishing this studio is to promote young people and make movies with them seriously and vigorously. If I meet good talents, I will help you build a team. I have also established the Hong Jinbao Film Fund, which will invest in good ideas."

The late establishment was ridiculed, and Peng Yuyan "gave up making money" guest hosted

　 　 When all the guests took a group photo, Jackie Chan appeared silently. After Hong Jinbao found out, he invited him to the stage. The two began to tease each other. Hong Jinbao complained first: "Didn’t you come to make money?" Jackie Chan counterattacked: "You didn’t invite me, I came by myself." Hong Jinbao was not to be outdone, "Uninvited! Do I want to invite you? Really."

　 　 The two of them fought for a while, and then entered the photo session. Hong Jinbao still refused to let Jackie Chan go, asking him if he knew the colleagues sitting in the audience, "Do you know Director Li Rengang? Don’t blame him, he doesn’t even know me."

　 　 In the end, Hong Jinbao also thanked Peng Yuyan, and he didn’t forget to laugh, "He is my adopted son, he came in his busy schedule, and he makes money every second. It is my honor not to make money to be my guest, so I will not thank you."

　　[PConline Talk]A person uses too many mobile phones, and there is like a mourning hall in his heart, offering sacrifices to classic interactions that have passed away. – To Qingming Festival.

　　"Qingming cold food is good, spring comes with a hundred flowers blooming". The annual Qingming Festival is coming, and in this season of cautious pursuit and mourning, we might as well reminisce about those classic interactions on our mobile phones.

Meizu dots

　　Meizu’s small dots are a beautiful memory of many people’s classic interaction with domestic mobile phones. When the MX2 was first released, its exquisite texture really amazed many people. At that time, the small dots took a breath, a light and a extinction, making the originally cold mobile phone seem to be endowed with spirituality, which is not only full of smart beauty, but also cool technology.

　　Before the appearance of Meizu’s small dots, Android was still almost all mediocre three King Kong keys. When the M9 switched to the Android system, Meizu redesigned the three King Kong keys. The return key is an arrow, the menu key is a square, and the Home key is a solid rounded rectangle. We still see similar concepts on many mobile phones today.

　　When it came to MX2, Meizu radically changed its thinking and launched small dots, which were not only beautiful, but also practical. The combination of many functions, such as tapping to return to the homepage, long pressing to turn off the screen, pressing and holding to swipe up to return, and double clicking to wake up the screen, is simply an amazing idea.

　　Later, with the rise of fingerprint recognition sensors, the paranoid Meizu had to put fingerprint recognition on the front of the phone, so they had the same commendable waist circle button. The classic small dots began to gradually disappear from Meizu’s mobile phone after the MX4 Pro, becoming a beautiful scenery in people’s memories.

Nokia Side Slide Unlock

　　When it comes to Nokia, in addition to smashing walnuts and blocking bullets, you may also think of the Carl Zeiss camera, the boot interface with big hands and small hands, and the side-swipe unlock mentioned in this article.

　　In the eyes of many people, Nokia is a period of warm green years like a movie screen. It is the throb of youth typing love letters blindly on the table, the steady and stable sound of falling from the fifth floor and still ringing familiar bells, and the boredom of taking it out of the pocket again and again to unlock, lock the screen and lock the screen.

　　Back then, we didn’t have so many secrets. We needed all kinds of passwords, patterns, fingerprints, and irises to protect our phones. Simply, we were like Nokia’s side-swipe unlock.

BlackBerry Trackball

　　BlackBerry was once the dominant mobile phone, dedicated to maximizing the productivity of mobile phones. The QWERTY full keyboard and trackball are its shiny symbols. People’s yearning for business elites and the unique design of BlackBerry make BlackBerry always shrouded in a cool glow.

　　When it comes to trackballs, many people will unconsciously associate the little red dot on the Thinkpad keyboard, both of which are classic designs that pay tribute to productivity. Trackballs are to mobile phones what mice are to computers. You can choose or click on the screen flexibly. Not only BlackBerry, but also HTC’s flagship phones back then. This design was used from the original HTC G1 to the G9.

　　Later, with the rise of full-touch mobile phones, this function began to gradually withdraw from the stage of history. In fact, in some aspects, trackballs are more accurate in positioning and navigation than directly touching the screen.

Full keyboard and side swipe keyboard

　　Back in the day, when a QWERTY keyboard was launched from the chubby body of a side-swipe phone, it was a super mini PC. The side-swipe keyboard phone still looks so cool that if you type with a side-swipe keyboard on the street now, it will definitely cause a burst of screams.

　　When Nokia and Motorola were still sitting at the top of the industry, they launched many classic models, such as the first-generation King N97 and the well-deserved milestone Motorola Milestone (Milestone). The reason why this design became popular at the time was far more than its refreshing appearance. In today’s words, it was obvious that it could eat with its face. Talent. For example, when handling a large number of text tasks, the QWERTY keyboard works better when paired with the touch screen to handle tasks.

　　Obviously, the side-swipe keyboard is a cool and practical function, why did it finally leave us? In this era of lightness, the internal space of the mobile phone with an inch of land can no longer accommodate the module of the side-swipe keyboard component. Now the side-swipe mobile phone can only lie in the dusty drawer with the memory of youth for people to remember.

Conclusion

　　Time is too fast, and the once beautiful things have been buried in the depths of time. But memories are not the shackles that hold us back. In the world of science and technology, moving forward is the greatest pleasure! Forget the peak standing behind you, in order to run to the next higher peak.

　　On November 10, the State Food and Drug Administration issued the "Measures for the Supervision and Administration of Food Safety in Online Catering Services", which will take effect from January 1, 2018. This "method" has attracted widespread attention in the society as early as during the consultation period. The reason is that the food takeaway market is getting bigger and bigger, food safety issues are becoming more and more prominent, and new business models continue to challenge supervision. Therefore, many people have high hopes for this "method". However, some "small moves" in the market are already challenging this "method".

　　Our reporter, Zhao Li

　　At seven o’clock in the evening, it was time for Hu Ling, who was still working overtime. For more than half a year, Hu Ling’s takeout was basically "contracted" by the family-shared kitchen app "Go Home for Dinner".

　　Hu Ling, who works at an Internet company in Beijing, often works overtime to order takeout. However, a recent piece of news has caused Hu Ling to worry that his newly developed eating habits may be affected.

　　"I heard that the new regulations on online catering will be implemented next year, requiring online takeout to have a physical store and a food business license," Hu Ling said. "As far as I know, most of the family-shared kitchens are done by some unemployed people part-time, so it is impossible to meet these two conditions. This requirement of the new regulations will have some impact on the family-shared kitchen takeaway model."

　　The new rule, which Mr. Hu was referring to, is the "Measures for the Supervision and Administration of Food Safety in Online Catering Services" issued by the State Food and Drug Administration on November 10, which stipulates that online catering service providers should have physical stores and obtain food business licenses according to law, and must not operate beyond the scope. The "Measures" will take effect on January 1, 2018.

　　Hu Ling admitted that such regulations will definitely purify the online takeaway industry, which is good for consumer rights and food safety protection. "Previously, the media often reported news of some online takeaway black workshops, and the safety issues of online takeout were exposed during the" 3.15 "period last year. This regulation is a good thing in the field of food safety."

　　However, an investigation by a reporter from Legal Daily found that the emergence of online catering "agency settlement" services may reduce the positive significance of the new regulations.

　　Most consumers care about "physical stores"

　　At every meal, in the office building where Hu Ling works, the delivery staff of various platforms hurriedly shuttle between different floors with various food boxes. At this time, the elevator of the office building also becomes a "battlefield" between the staff who go downstairs to eat and the delivery staff.

　　Not long ago, Hu Ling and colleagues ate at a pizzeria. It was dinner time, but the restaurant surrounded by various office buildings had no other customers except them. Within 15 minutes of Hu Ling’s order, four or five takeaways came to pick up the food, and Hu Ling and the others who ate at the pizzeria were lined up after these takeaway orders.

　　"I’ll order takeout next time." This unpleasant experience made Hu Ling even more determined to order takeout.

　　Unlike Hu Ling, who was forced to choose, Qian Hao, 30, is a true takeaway enthusiast.

　　Safe, hygienic, edible and deliverable are all Qian Hao’s criteria for takeout. It is needless to say that he orders takeout at work and almost never cooks at home. Qian Hao relies more and more on takeout. "To be honest, I probably see the delivery staff more often than I see my friends."

　　However, while food delivery brings convenience to life, new problems are also becoming increasingly prominent.

　　The question of whether food delivery platforms can ensure food safety has worried consumers. In 2016, CCTV’s "3.15" evening exposed the existence of "black workshops" and a large number of management loopholes in food delivery platforms.

　　On these issues, Qian Hao said: "Although my attitude towards food is relatively casual, I am very concerned about safety and hygiene. After all, it is to be eaten in the stomach, so the takeaway stores I often order are those that I have confirmed have brick and mortar stores."

　　Speaking of brick and mortar stores, consumers also have something to say.

　　Chen Qing, a first-year graduate student at a Beijing university, once heard classmates mention that "some takeaway merchants just temporarily form a’small workshop ‘in their own homes and mass-produce takeaway food every day." Chen Qing felt that this "physical" form has no security guarantees, "but she does not deliberately avoid it when ordering food."

　　Like Qian Hao, Gong Qi, 25, works for an Internet company in Beijing, and ordering takeout has become an indispensable part of his life.

　　When ordering takeout, Gong Qi prefers to choose those who "have eaten in the brick and mortar store in person". "There are two reasons, one is that you will have a better understanding of the taste of the food, and the other is that you feel that the physical store is relatively more hygienic and safe."

　　In the field survey of Legal Daily reporters, 65% of respondents believed that having a physical store means more hygiene and safety.

　　However, there are also consumers who hold different views on "physical stores".

　　Ma Yuan, from Cixi, Zhejiang province, believes that merchants without "physical stores" also have their own advantages. "From the consumer’s perspective, takeaway merchants without physical stores tend to have lower prices and faster food delivery. From the store’s perspective, the operating costs are also much lower than those of physical stores."

　　Liu Hongyi, a 35-year-old branch owner of a Beijing-based restaurant chain, was happy to see the new regulations on online dining.

　　"If you allow a large number of’small family workshops’ to provide takeout, it will inevitably lead to unfair competition." Liu Hongyi said that it is difficult for brick-and-mortar stores to win the competition with "small workshops" due to operating costs. "Small workshops will also compete with each other, and in order to keep prices down, they will naturally sacrifice the quality of food."

　　Mr. Liu told reporters that competition in the takeout industry can be seen to some extent as "the networking of real competition", "but in the final analysis, everyone is comparing the quality of food."

　　"Agent Settlement Service" has appeared

　　A reporter from Legal Daily investigated and found that there are already "countermeasures" on the market for the "measures" on physical stores.

　　Reporters found that on some e-commerce platforms and information intermediary platforms, many merchants have launched "takeaway agency" services, and even on social platforms such as Weibo and WeChat or some question-and-answer platforms, some people claim to help takeaway operators without brick and mortar stores handle takeaway platform matters.

　　The reporter interviewed some merchants who provide agency services and learned that most agency service providers say they can take advantage of poor information and related loopholes to help some merchants, especially those operating without a license, enter the takeaway platform.

　　Reporters found that these agency service providers have a wide range of "services" and have operations all over the country. "National agency Meituan takeaway Ele.me word-of-mouth glutinous rice group buying…" A WeChat agency nicknamed "takeaway agency" wrote in Moments.

　　In addition, the agency service provider that placed an advertisement on a search platform also guaranteed that the ability to handle the goods will not be successful in refunding. "You can make absolutely delicious taste, and the taste is very good, but how to open a takeaway store is a more complicated thing, and the process and requirements of opening a takeaway store are very strict, not to mention wanting to do takeout without a business license. Now, we have also got a solution to this problem, so that everyone who sincerely wants to open a takeaway can have their own store." The above-mentioned agency service provider said, "First of all, there is a relatively big problem is the ghost store that you may have heard of before, and the problem of closing the store. Our analysis is that’great value and low price must be a lie, and the probability of being closed must be 100%. The other part is to change the store information and lend it to you for a few days and then take it back. Some are simply cheating deposits. These are all things we need to avoid when opening a store. A few hundred yuan to open a store must not be a regular channel. I also remind you to pay attention to this problem."

　　An agency service provider who claimed to be an industry insider told Legal Daily that if you sincerely want to do takeout and the hygiene conditions are hygienic enough, you can have special channels to open a takeaway store. "You don’t need a business license, you don’t need a store, as long as you really want to make money and want to open a store, you can open a store. According to the designated address and the designated store name, you only need to provide some basic information, and you can generally go online successfully in one to five days."

　　How to do it? The reporter also contacted the agent service provider nicknamed "takeaway agency" on WeChat. "By entering the takeaway platform through the agent, it only costs 1,000 to 1,500 yuan, and merchants can avoid cumbersome procedures and strict entry standards, and easily carry out the increasingly popular takeaway business" – this is the advertisement of the agent service provider.

　　What should I do if I don’t have a business license? "Takeaway Agent" Reply: If an unlicensed merchant wants to open a store on the takeaway platform, they only need to provide the agent with the store name, store photo, personal ID card and handheld ID photo, bank account and other information, and mobile phone number.

　　What should I do if I don’t have an actual store and just operate it at home? The "takeaway agent" replied: It doesn’t matter as long as it is on the first floor of the community, "if it is not on the first floor, it will be offline by the platform".

　　Will such an operation not be discovered by the regulatory authorities? Will it be investigated? "The takeaway agency" said with certainty, "no one will come to investigate".

　　The reporter found that although these agency service providers advertise their business on the Internet, they charge through micro-stores or Taobao stores.

　　In the WeChat Moments of an agency service provider, the reporter found that some merchants did not pay the price after entering the platform, and their business information and personal information were directly published in the circle of friends of the agency service provider, accompanied by a sentence – "This person is operating without a license, everyone should report him".