On July 17, 2018, in the high temperature outdoor in Wuhan, Feifei, the anchor of "Betta online celebrity Party Branch", was wearing the scorching sun and high temperature and put on the "super thick equipment" of the workers — — Work clothes, work shoes, safety helmet, gloves, experience the profession of "temporary power repairman", and work with workers to investigate abnormal power consumption and conduct circuit temperature measurement and circuit emergency repair, and experience the hard work of power workers.

Perhaps the workers who are used to sticking to their posts and silently dedicating themselves in the hot sun never thought that their work pictures could be seen and praised by millions of viewers all over the country through the live broadcast platform.

And it is DouYu who truly shows these grass-roots staff’s efforts in front of the public. In order to make the vast number of water friends deeply understand the life of workers in construction sites, public services, cultural propaganda and other industries, and feel the hard working state of personnel in various positions at high temperatures, starting from July 17, "The metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was launched, and Betta called on the anchor to fully show that workers in various industries still adhered to their posts in high temperature weather, and it was not easy to fight for urban construction and social development, which triggered the viewers’ thinking and spread the positive energy at high temperature.

Betta anchor Ti mo Feng’s live broadcast of "Persistence at High Temperature"

DouYu Platform was established on January 1st, 2014. The platform mainly focuses on live games, covering sports, variety shows, entertainment and other live content. It is committed to bringing joy to everyone, and it is a leader among domestic live sharing websites.

Since its establishment, Betta has always been in Do not forget your initiative mind, and it is the best to practice good. In more than three years of public welfare practice, it has always been at the forefront of the live broadcast industry.

After more than four years of development, Betta has changed from a small startup to an enterprise with the entire live broadcast ecological chain. Betta is increasingly aware that it is not only a live broadcast platform, but also a media communication platform, shouldering the responsibility of spreading positive energy in society. As an industry giant, Betta should lead by example, not only to be a bigger and stronger enterprise, but also to shoulder social responsibilities.

With a large number of young audiences, Betta’s every move in public welfare undertakings can cause a stone to stir up a thousand waves. In order to transmit positive energy to more young people and maximize group advantages, Betta began to try public welfare actions in 2015, creating a new form of "live broadcast+public welfare".

From "institutions do charity" in the former media era to "stars do charity" in the TV era, and then to the live webcast in the Internet era, Betta saw the dawn of "charity for all". At the same time, in order to adapt to social development, Betta constantly challenges itself and opens up new live broadcast fields. Now, Betta is the first live broadcast platform in China to open the positive energy section.

At present, there are 132 authoritative media in the country, and 1340 authoritative media, government officials and public welfare organizations are broadcasting in Betta. The Betta platform has conducted more than 9,400 live broadcasts of positive energy, covering topics such as party building, environmental protection, people’s livelihood, culture and innovation. The cumulative viewing volume exceeded 1.85 billion, and the number of barrage was 963 million. Netizens responded enthusiastically to the live broadcast of positive energy theme.

In addition, Betta also attaches great importance to the promotion of positive energy live broadcast, and fully integrates the platform’s high-quality resources, including the first slide of the station, the banner of Betta video home page, the banner of App side, the focus map of Betta positive energy section, new media and traditional media publicity manuscripts, etc., and carries out positive energy live broadcast on the whole network, reaching more than 1.4 billion people.

On November 8-11, 2017, the New Corps of Hubei Military Region invited DouYu to enter the military camp and broadcast live the training, work and life of more than 600 recruits of the new corps. This is the first series of activities that live broadcast into the military camp in China. Before that, webcasting has never entered the military camp. On August 11th, the peak popularity of Betta live broadcast room reached 5,653,600. In the three days of live broadcast, the cumulative number of hits exceeded 104.22 million, and the cumulative number of barrage reached 45.3649 million. What is even more surprising is that the event was reported by more than 300 websites across the country, with a reprint volume of more than 200,000 times.

Through the sufficient preparation of DouYu’s team in the early stage and the full communication with relevant departments, the activity avoided the risk of entering the military camp for live broadcast. With a reasonable live broadcast form and the first perspective of Betta anchor, the life in the military camp was truly displayed, showing the young people the struggle, unity, blood and friendship of the army. The life in the military camp played a great appeal and appeal to them.

In the later period, Betta also held a number of live broadcast activities into the barracks, and the anchors who participated in the activities were mainly party member of Betta "online celebrity Party Branch". "Directly hit the recruits’ rite of passage — — Online celebrity Party branch entered the military camp activities "and" I was on the scene to prepare for the war — — Activities such as "Entering the Wang Jie Army in the Eastern Theater" and "Entering the Xuefeng Special Operations Brigade of the 76th Army of the Army in the Western Theater" all show the actual combat training scenes and camp life of the soldiers in an all-round way through live broadcasts.

"Prepare for war-I am on the scene-"online celebrity Party Branch entered the military camp series in 2018.

In addition to entering the military camp series, the positive energy section of Betta is full of positive energy everywhere.

In order to care for the growth of hearing-impaired children, Betta held a live broadcast of "Let Love Hear" urban public welfare orienteering in Wuhan, bringing public welfare activities into the competition.

In March, 2018, ten star anchors of DouYu Platform participated in the city orienteering race to raise love funds for a group of poor hearing-impaired students in Wuhan No.1 School for the Deaf to help them realize their dreams for the college entrance examination. During the live broadcast, the anchors constantly called on fans to pay attention to the deaf students in their own cities, and also showed the city appearance of Wuhan during the running process, calling on everyone to enjoy sports fun and feel the charm of the city. The interactive effect of the whole live broadcast was excellent, and the live broadcast screen was constantly screened by fans.

In order to let more people participate in the activities of "advocating science and staying away from cults", DouYu, Wuhan Prevention Office and Municipal Education Bureau jointly launched a series of publicity and education activities of "live broadcast+anti-cults".

On April 16th, 2018, more than sixty primary school students from Xinjian, Shenyang Road and Yiyuan Road in Jiang ‘an District of Wuhan entered the Wuhan Science and Technology Museum to participate in the practice activities with the theme of "advocating science, cherishing life and staying away from cults", which was broadcast live by Lan Panger, the anchor of online celebrity Party Branch of Betta. In the exhibition hall, the narrator introduced the origin of the universe, the formation of the solar system and the evolution of life to the children, and broke the heresy one by one. At the scene, the children also watched popular science musicals and sitcoms, which deepened their understanding of science.

It is reported that the mode of "live broadcast+anti-cult" is also the first in China. As of July 11th, Betta has conducted four live broadcasts, with the cumulative hits of the first three events reaching more than 16 million, and the number of online users watching each live broadcast is stable at more than 300,000.

On February 1, 2018, Zhang Jun, Feng Caihong and others arrived at Guangzhou Railway Station early to wait. Together with the other 1604 Hubei folks in Guangdong, they will take a free "love train" from Guangzhou to Wuchang to go home.

This new year has a special meaning for them. The day before the bus ride, Li Xuan and Yan Yu, anchors of Betta "online celebrity Party Branch", accompanied Zhang Jun and Feng Caihong to pack their bags and go to the shopping mall to buy Spring Festival gifts. The anchors Gina, Jia Huizi and others went to their hometown in Tianmen and Xiantao respectively to accompany their parents to buy new year’s goods and new clothes.

This is DouYu’s activity of "Caring for Homecoming People and Warming the Way Home" specially created for fellow villagers in Hubei. In order to show the working and living conditions of Hubei people who are "living in a foreign land" and to show the new look of the countryside with "rural revitalization" as the starting point, the anchors of Betta Energy "online celebrity Party Branch" have been dispatched one after another to record the living conditions of Hubei fellow villagers in Guangdong, accompany them on their journey home and send New Year greetings to their relatives in their hometown.

At nine o’clock this morning, the train departed from Guangzhou and slowly entered Wuchang Railway Station late at night. After arriving at the station, the anchors sent pillows around the betta fish to the children in the car, and the villagers also sent New Year greetings to the "water friends" in front of the camera. The station is full of laughter and laughter, and the hard work of the past year seems to be gone.

The live broadcast began at 9: 00 am on January 31, 2018 and ended at 1: 52 am on February 2, 2018. It was a 24-hour network+all-media inter-provincial live broadcast, recording the way home of Hubei villagers and going deep into the hometown of migrant workers in Hubei to send New Year greetings to the left-behind elderly.

During the live broadcast of "Warm Home Road", 20 million "water friends" were online in real time, and more than 10,000 netizens barrage. After the event was reported, it was reprinted more than 200 times by websites such as People’s Daily, China Daily and Xinhuanet.

This is not the first time that Betta has helped Spring Festival travel rush.

On the eve of the Spring Festival in 2017, DouYu and Gaode Map jointly built a live broadcast room in Spring Festival travel rush to provide people with the latest road conditions and travel information in Spring Festival travel rush. On the afternoon of January 21st to 24th, live anchors connected with map technicians and host guests in Gaode, and had a heated interaction with netizens on the latest traffic trends, Spring Festival travel rush road information, travel tips and other contents, which caused many onlookers.

Off-line, the betta anchorperson incarnated as "Shark Man" and shuttled through the train stations in eight major cities, including Beijing, Hangzhou, Zhengzhou, Wuhan, Chengdu, Chongqing, Nanjing and Shanghai, and launched a special trip to Spring Festival travel rush with the theme of "8 cities and 8 stations, fighting fish will send you home happily".

During the event, the anchors actively helped the elderly, the sick and the disabled, and the passengers who carried a lot of luggage alone. At Beijing West Railway Station, an old man who was traveling alone got lost. A "Shark Man" found the old man, took the initiative to pack his luggage, sent him into the station entrance, and gave him a Peking Duck at his own expense.

DouYu not only travels on Spring Festival travel rush Road in major cities, but also sends love to every household in remote areas.

In November 2017, Ye, the outdoor anchor of Betta Fish, walked into Cliff Village, Daliangshan, Sichuan with live broadcast tools, bringing living materials to villagers in poor mountainous areas. Since January 2018, the outdoor anchor "Brothers Company" and his party have visited the lonely elderly and left-behind elderly people in Tongjinpu Nursing Home in Zhangjiajie, Hunan Province, and sent pigs and sheep, as well as new year’s goods worth 5,000 yuan. The team of food anchor "Deep Mountain Cafe" went into Ya ‘an mountain area of Sichuan with cooking utensils on their backs to cook for the lonely old people in the mountain … …

Betta’s "Warm Home Road" series of public welfare activities has been going on for two years. Whether it is to help passengers at the train station, to prepare new year’s goods for fellow villagers, to accompany them home, or to go into the mountains and cook a New Year’s Eve dinner for the villagers, the anchors use their personal actions to make the New Year more warm and let the public see the power of live public welfare.

From Guangzhou to Wuhan, from Ya ‘an to Zhangjiajie, DouYu broke the geographical and formal restrictions, allowing anchors to bring public welfare content and behaviors to users. At the same time, due to the real-time nature of the live broadcast, the impact of the live broadcast on the audience is very intuitive. Without editing and design, what the audience sees is real public welfare. This form of public welfare is very realistic, which makes good deeds within reach and attracts the participation and interaction of "water friends".

After the "Warm Home Road" series of public welfare activities are broadcast, "water friends" will spontaneously make menus for the anchor, and will also mail materials for the anchor to help donate. Both the platform for fighting fish, the anchor and the participating audience all played their social value in the activity.

In many years of practice, Betta has opened up new ideas, actively used various resources and organized various forms of public welfare activities. Wherever I went, I left many unforgettable memories.

In April 2017, Betta participated in the live webcast of the first large-scale public welfare activity "Love Miles" in China. "Love Miles" is a strategic cooperation activity between China Children’s and Teenagers’ Foundation and China Overseas Chinese Public Welfare Foundation. The activity covers a total distance of 60,000 kilometers and lasts from the day of self-driving to the end of 2017.

The "One Clothes Good" charity project advocated by this activity will bring 7 million donations and 500,000 clothes donated by two foundations, and pass through 28 provinces and 155 cities and regions in China, driving 200,000 caring public welfare people to pass through, and donating clothes and daily necessities worth 20 million yuan to 100,000 poor children and families along the way.

The charity work in the past year has not only tested the ability of Betta’s online live broadcast service, but also provided theoretical basis and rich experience for the live broadcast industry to cooperate with national charity activities in an all-round way. More importantly, during the event, all the rewards and gifts in the live broadcast room were used for charitable donations. Webcast has narrowed the distance between audience and public welfare. Wan Li’s trip is condensed in a small electronic screen, which makes hundreds of millions of live viewers feel the power of public welfare action.

Since May 2017, DouYu and Guangming. com have jointly launched a large-scale series of live broadcast activities of "To Be Intangible, Respect and Ingenuity". This is the first time that the central media joint live broadcast platform has widely spread intangible cultural heritage through live broadcast.

The elite teams of DouYu and Guangming. com went to 22 live broadcast sites in 14 provinces for 3 months, went deep into the birthplace of intangible cultural heritage, visited nearly 30 inheritors of intangible cultural heritage, and launched 30 interactive live broadcasts of intangible cultural heritage. On July 15th, in Beijing Chang ‘an Hospital of Integrated Traditional Chinese and Western Medicine, the Costa Rican boy Murray experienced the magical acupuncture skills of China for the first time, and he was amazed. On August 2nd, He Daojun, the inheritor of Qingcheng Wushu, and Xian Zongli, the "Chinese Woman King Kong", displayed the traditional China Wushu on Qingcheng Mountain. On August 9th, in Tengchong, Yunnan, Liu Yongzhou, the inheritor of Tengchong Shadow Play, led the children of Liu Jiaban to show the exquisite shadow play production and performance … …

During the live broadcast, Betta gave full play to the characteristics of large platform traffic, strong interaction and flexible expression, which helped the non-legacy get rid of the consistent impression of "high cold" and was understood by the audience, which also stimulated the young audience’s interest in the protection and inheritance of the non-legacy.

Betta platform integrates all-round advantageous resources such as home page recommendation (pc and mobile phone), channel recommendation, WeChat Weibo, and building customized live broadcast room for promotion. The cumulative number of viewers of 30 intangible live broadcasts reached 30 million, and the highest popularity of many live broadcasts exceeded 100,000. Among them, the cumulative number of viewers in woodblock printing workshops reached 462,000, and that in Guqin production workshops reached 580,000.

In addition to joining forces and jointly launching large-scale live broadcast activities, betta anchors also took action to form teams to explore poetry and distance.

In April 2017, several anchors of Betta established the "Self-rescuer Alliance" to advocate the concept of environmental protection with live broadcast.

The anchors of "Self-help Alliance" first came to beijing happy valley to clean the amusement facilities for Happy Valley and clean up the garbage in the playground. In front of the camera, the anchor called on the audience to start from the little things around them and join the environmental protection action together. The "Self-rescuer Alliance" also visited the nature reserves in Inner Mongolia and Linger County, and broadcasted the real face of this barren and water-deficient land, and how people came up with drought-resistant tricks through wisdom and diligence to save themselves.

The anchors’ self-help actions are, on the one hand, to remind the audience to start with small things and contribute to environmental protection, and on the other hand, to show the inseparable relationship between man and nature. Only when the earth’s resources are protected can mankind have a better living environment and development conditions. In the live broadcast, tens of thousands of people watched online at the same time, and the barrage exploded from time to time, and the screen was full of praise and support.

To the north, DouYu entered Inner Mongolia; To the west, Betta entered Xinjiang.

In September 2017, four betta game anchors, Lu Weiliang and others, formed a "Betta Charity Tour" group and went to Gulahama Township, Qira County, Xinjiang to teach. This is a small town located at the northern foot of Kunlun Mountain and the southern edge of Taklimakan Desert. It takes a whole day to drive from here to Urumqi.

The anchors prepared teaching knowledge such as geography, ocean and computer for the children, and also accompanied the children to play football, tug of war and other interesting activities. After class, the anchors visited local poor families, sat around with farmers and helped them with farm work.

At the same time, 860,000 users watched the live broadcast online. The form of "online celebrity anchor+teaching teacher" also aroused strong repercussions, which made more people know about teaching through the live broadcast platform, encouraged everyone to participate in it, and gave more support to children in remote areas.

Liu Xiaodong, Party Secretary of Qira County Education Bureau, said that this activity is of great significance in terms of social contribution, and expressed the hope that we can continue to build such platforms and organize such activities in the future.

In the first half of 2018, Betta continued to March forward on the road of public welfare.

At the beginning of the year, Betta held live events such as "Warm Home Road";

In March 2018, a series of publicity and education activities of "live broadcast+anti-cult" co-organized by DouYu was held in Wuhan, which will last until February 2019;

In May 2018, three betta anchors participated in and broadcast a 50km stampede in Shanghai, and raised 157,030.76 yuan in creative ways on the way. The money was finally donated in full to Shanghai Lianquan Public Welfare Foundation and publicized;

In July 2018, DouYu joined hands with Dream Guardian, a non-profit organization dedicated to helping children suffering from major diseases, and completed his own musical dream for Xiao Yuxi, a 9-year-old hemophilia child, and recorded his original song "Sunshine"; In addition, "the metamorphosis of betta anchor — — The series of live broadcasts of "Persistence in High Temperature" was also launched in the hot summer, and the contents were divided into four categories, namely, workers in high temperature, public officials in high temperature, cultural workers in high temperature, and love transmission in high temperature.

Now, Betta is preparing to cooperate with the non-profit organization Silent Planet to launch a "Xingbao Food Line" to help autistic children carry out social integration activities and create a live program to show the daily work and dedication of autistic children and autistic workers. In the end, all the proceeds from the live broadcast will be donated to the Bud Miao Fund of the Beijing Disabled Welfare Foundation, which will be used for the rehabilitation and education of autistic children.

No pains, no gains. From the initial attempt of "live broadcast+public welfare" to actively cooperating with various public welfare organizations or spontaneously organizing public welfare activities, Betting Fish has always been in Do not forget your initiative mind.

At present, the public welfare strategy in the CSR (corporate-social-responsibility) of Betta mainly focuses on the field of children’s public welfare, including children’s education and children’s care. At the same time, it also takes into account the development of public welfare fields such as education, poverty alleviation, medical and health care, and environmental welfare. Because of the younger nature of the betta platform itself, betta will make more efforts in the field of children and help the future generation grow up healthily with its own strength.

In the second half of 2018, Betta tried to create some long-term public welfare activities, and directly funded public welfare projects through the communication and profitability of the live broadcast.

Betta dares to try different kinds of public welfare activities and public welfare forms, hoping to become a leading enterprise in the live broadcast industry to implement CSR, and promote the social responsibility of the whole live broadcast industry, give play to the advantages of "live broadcast+public welfare" and "live broadcast +N" and work hard for social progress.

　　[car home New Car Launches] At the 2024 Beijing Auto Show, the (|) seven-seat model made its debut. The body length of the new car reached 5034mm, and the wheelbase was still 2800 mm. The car adopted a seven-seat layout. In terms of power, the new car was equipped with a 2.0T engine with a maximum power of 187 kW.

　　As Chery’s version of "Land Rover Defender", Jetway Traveler’s extended 7-seat version adopts the idea of Land Rover Defender’s 130 version, and the car body size is extended by 249mm to 5034mm under the condition of unchanged wheelbase, so that the length, width and height of the whole car are 5034/2006/1880(1915)mm and the wheelbase is 2800mm respectively, and the 7-seat layout is adopted in the car, further broadening the user group of Jetway Traveler.

　　In appearance, the front face of the car is consistent with the five-seat version on sale. The net is inlaid with the brand logo of "JETOUR" and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. The tail is also equipped with a classic "small schoolbag", while the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　According to the application information, the car can choose special traction devices including towing hook hole, connecting ball head, electric connector, etc. The approach angle/departure angle is 28 degrees /17 degrees, and the maximum total traction mass is 1600kg. In terms of power, the new car is equipped with a 2.0T engine of model SQRF4J20, with a maximum power of 254 HP (187kW) and a declared fuel consumption of 9.83L/100km. (Compile/car home Duandi)

Nowadays, with the gradual increase of the market share of new energy products, major car companies have also accelerated the layout of this market. For example, Dongfeng Honda is about to launch a brand-new independent brand of new energy; Hyundai wants to join hands with BAIC Group to develop electric vehicles; Volkswagen cooperates with Xpeng Motors to develop pure electric vehicles.

It has to be admitted that joint venture brands have been involved in the "spring tide" of new energy. Volvo, as a luxury brand that laid out new energy routes earlier, also began to speed up on the road of full electrification. Recently, Volvo officially announced that it will stop production of diesel vehicles in early 2024. This means that it is a step closer to achieving full electrification. At the same time, Volvo will become the first mainstream traditional manufacturer to completely abandon diesel vehicles.

It should be noted that until 2019, diesel models will still be Volvo’s main market in Europe. With high reliability, low noise and low fuel consumption, Volvo’s diesel models are widely recognized in the European market. However, according to relevant data, with the rise of new energy vehicles, the market share of Volvo diesel models has also dropped from 50% in 2015 to 14.1% in July 2023.

Previously, Volvo Cars said that by 2030, the company plans to sell only all-electric vehicles; By 2040, the goal will be to become a carbon neutral company. Volvo’s decision to stop production of diesel vehicles has made people full of confidence in Volvo’s future new energy development.

In addition, Volvo sold its shares in the internal combustion engine development company as early as last year, saying that it would not invest any more money in new internal combustion engines. Moreover, Jim Rowan, CEO of Volvo, said: "Electric powertrain is our future, and the company is fully focused on building a series of superior and pure electric vehicles to meet all the expectations of customers for Volvo." It is not difficult to find that Volvo’s determination to transform into electricity is great.

Not only that, Volvo will launch two pure electric SUVs in the next few months, namely Volvo EX90 and EX30, to meet consumers’ demand for Volvo’s new energy products. At the same time, Volvo also announced in August that Volvo EM90, Volvo’s first pure electric luxury MPV, will be launched in the world on November 12th this year, and the reservation in Chinese mainland will be started simultaneously.

Known as "the safest and most secure pure electric SUV ever", Volvo EX90 appeared in the domestic market as early as April this year, and the new car will be listed in China market in 2024. It is reported that the Volvo EX90 is based on the Volvo SPA2 platform and has a good performance in terms of performance.

Another luxury pure electric small SUV, Volvo EX30, also made its world debut as early as June this year. The car is priced at 34,950 US dollars (about 249,000 yuan) in the US market and 36,000 euros (about 274,000 yuan) in the European market. In the China market, the pricing of Volvo EX30 may be more "people-friendly". Volvo EX30 is built on the vast architecture platform of Geely SEA, and smar Elf #1 is also from this platform.

As Volvo’s first pure electric luxury MPV, Volvo EM90 is built on the vast architecture platform of Geely SEA. It is expected to be driven by dual-motor four-wheel drive, and is expected to be equipped with ternary lithium batteries and the latest Kirin batteries. The pure electric cruising range is expected to be around 800km.

In the eyes of Volvo CEO Luo Wenjin, electric power systems are superior to internal combustion engines. They produce less noise, less vibration, lower maintenance costs for customers and zero exhaust emissions. Therefore, whether from the point of view of consumers’ later consumption or Volvo’s goal of coping with climate change, electric vehicles are the best choice.

In the era of fuel vehicles, Volvo is the leader of automobile safety. In the new energy era, Volvo will sublimate safety into new energy vehicles and become the "leader" of new energy vehicle safety. You know, as early as April this year, Volvo released the World Tree Intelligent Security System, which combines the trend of electrification and intelligence to realize the inheritance and evolution of security.

Write it at the end

The debut of Volvo EX90 and Volvo EX30 indicates that Volvo has begun to accelerate on the new energy track. The suspension of diesel models is Volvo’s determination to fully electrify the outside world. Next, Volvo EM90 will be unveiled soon, which further enriches Volvo’s new energy product matrix.

(This article was originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, author: Xia Mu)

China Fund News reporter Guo Yujun

How long does it take for small and medium-sized enterprises to apply for bank loans? How much can I get? The answer of Shenzhen Yuanxing Technology Co., Ltd. (Yuanxing Technology) is-"in a few seconds, 5 million".

As a specialized and innovative small and medium-sized enterprise in Shenzhen, Yuanxing Technology is one of many small and medium-sized enterprises served by Weizhong Bank.

The shortage of collateral, difficulty in obtaining effective information and high cost for small and medium-sized enterprises are the main blocking points that restrict financial institutions from providing financing services for them. How did Weizhong Bank do it?

"Shenzhen Scheme" of Credit Service Entity Economy

Promote financing of over 120 billion yuan.

It is understood that in order to solve the problem of information asymmetry and solve the problem of difficult and expensive financing for small and medium-sized enterprises, on January 10, 2022, with the strong support of the head office of the People’s Bank of China and the Shenzhen Municipal Party Committee and Municipal Government, Shenzhen Credit Information Bureau completed the filing of enterprise credit information agencies and officially operated it. Weizhong Bank is one of the first deep cooperative banks in Shenzhen Credit Information.

Shenzhen Credit Information Co., Ltd. provides risk control decision support for different banks’ risk preferences by jointly building innovative laboratories with banks or providing customized services, effectively promoting bank customer identification and credit supply, and achieving "second-to-second loans and instant loans". At present, it has carried out in-depth cooperation with four banks, including China Construction Bank, Bank of China, Bank of Ningbo and Weizhong Bank, and jointly built an innovation laboratory with China Construction Bank, and launched 12 customized service products.

It is an important measure for the People’s Bank of China to implement financial support for small and medium-sized enterprises and serve the development of the real economy by building a local credit reporting platform, filing enterprise credit reporting institutions, collecting and sharing enterprise-related credit data of government departments and public institutions according to law, and cleaning and processing them according to credit reporting business rules, so as to stably export products that meet the requirements of financial institutions.

According to the data released by Shenzhen Central Sub-branch of the People’s Bank of China, by the end of May 2023, the platform had collected and shared 1.13 billion pieces of enterprise-related credit data from 37 government departments and public institutions, achieved full coverage of more than 4 million active commercial entities in Shenzhen, and completed technical and business docking with 51 commercial banks in the city, serving more than 210,000 enterprises in total, which helped enterprises obtain financing of 120.5 billion yuan, of which small and micro enterprises accounted for 87% and credit loans accounted for 87%.

The construction of local credit information platform in Shenzhen adheres to the principle of "taking demand as the center" and "being practical, easy to use and sustainable". Practice has proved that it is a feasible and effective "Shenzhen scheme" to alleviate the financing information asymmetry problem of small and medium-sized enterprises.

Technology empowerment bank

"Precision Drip Irrigation" Small and Medium-sized Enterprises

According to reports, since 2022, Weizhong Bank’s artificial intelligence (AI) team and Shenzhen Credit Information Platform have conducted several rounds of in-depth communication and cooperation in privacy computing, federal learning, data products, etc., for example, while ensuring data security and privacy, further explore data value from more dimensions and explore innovative data products that are more in line with business scenarios. Next, the two sides will strengthen cooperation, fully focus on the value of data, release data productivity, provide more convenient services for enterprises to apply for financing, and let inclusive finance "drip irrigation" every small and medium-sized enterprise to help the high-quality development of the real economy.

The reporter learned from Shenzhen Central Sub-branch of the People’s Bank of China that Shenzhen local credit information platform provides customized joint modeling services for "easy loan" loan products, aiming at Bank of Ningbo’s problems such as asymmetric information between banks and enterprises and difficulty in controlling credit risks, combined with Bank of Ningbo’s credit standards, and uses data mining methods such as machine learning and correlation maps to deeply analyze and mine multidimensional data such as business, operation and employment of enterprises, forming quantitative model products, and fully empowering bank risk management and control. One month after its launch, it helped 87 small and micro enterprises to obtain financing of 235 million yuan.

According to Shenzhen Construction Bank, as of May 2023, Shenzhen Construction Bank has introduced eight data products, including enterprise personnel size, enterprise subsidy information report and enterprise concern information report, which have been actually applied to the pre-lending, mid-lending and post-lending links of Shenzhen Construction Bank’s loan products related to small and medium-sized enterprises. By May, 2023, a total of 267,000 data of Shenzhen Credit Information Company had been called, covering more than 164,000 enterprises.

For example, in terms of pre-lending access, in order to judge the real business situation of customers, account managers need to complete due diligence through on-site visits and various government websites, which takes a long time. After introducing the enterprise personnel size analysis and enterprise subsidy information data of Shenzhen Credit Information, Shenzhen Construction Bank, combined with the data sources in the bank, directly judges through the loan product model of Shenzhen Construction Bank, which greatly improves the approval efficiency.

Shenzhen Branch of Bank of Communications is cooperating with the credit information platform to promote the development of data-driven innovative product "high-enterprise loan". The scope of data cooperation includes enterprise social security, provident fund, operational stability and other trend data. By enriching the dimensions of enterprise data, Shenzhen Branch of Bank of Communications can improve its judgment on the continuous operation ability and stability of enterprises. Make use of the rich data dimension of Shenzhen Credit Information, create a highly online "high-enterprise loan", actively grant credit to national high-tech enterprises, and improve the credit coverage of technology enterprises.

"Shenzhen Plan" is far ahead.

Provide reference for the construction of domestic credit information system.

Weizhong Bank is a pure internet online bank, which has the ability to provide online credit services for small and medium-sized enterprises across the country. According to Liang Huan, head of science and technology finance in the enterprise market and innovation business department of Weizhong Bank, all parts of the credit information platform also want to do it. The data of Shenzhen credit information platform is far ahead of the national level, whether it is a data source or a specific application (such as combining with banks to serve small and micro enterprises).

Ceng Gang, deputy director of Shanghai Finance and Development Laboratory, said that the credit information platform, as a carrier of credit information, plays an important role in breaking the "information island" by collecting and sharing the enterprise-related information held by local government departments and public utilities, and connecting with "government, banks and enterprises". Generally speaking, the establishment of local credit information platform is helpful to the formation of the strategic layout of "national+local" and "government+market", which can effectively promote the docking between financial institutions and small and medium-sized enterprises and improve the quality and efficiency of microfinance services.

Ceng Gang pointed out that at present, all localities are actively building credit information platforms, but there are still some problems, such as low level of system development and data mining, high repetition of data content, and difficulty in continuously and effectively collecting data. Many local credit information platforms still aim at increasing the number of data. Comparatively speaking, the data of Shenzhen Credit Information has obvious advantages in information timeliness and data granularity. On the one hand, the platform can timely reflect the changes of corporate, registered capital, registered address and other industrial and commercial information of enterprises, help banks to identify whether enterprises are operating normally or not, and timely identify and control the risks of existing customers. On the other hand, through in-depth analysis and mining of data, the platform can further reveal the hidden depth information of data, which can help banks realize online accurate classification of enterprises, not only reduce manual entry, improve customer experience, but also facilitate the implementation of differentiated risk strategies.

According to Liu Zhen, executive deputy general manager of Shenzhen Credit Information, since the establishment of the platform in 2022, Shenzhen Credit Information has received about 30 local credit information platforms across the country and shared the experience of Shenzhen with them. Liu Zhen said: "We are also actively exploring to build and share systematic data products with some local credit information platforms that started late, including promoting mutual recognition of our superior data standards and conducting more commercial cooperation.

Liu Xinhai, executive deputy director of the Credit Management Committee of the All-China M&A Association, said that as the front window of reform and opening up, the number of small and micro enterprises in Shenzhen Special Economic Zone is not only large, but also more dynamic, and the demand for financing is also more urgent. Making full use of public big data resources and privacy computing, the market demand drives the research and development of alternative data models for credit reporting. Shenzhen actively builds a local credit reporting platform, focusing on scene innovation, which has achieved fruitful results in a short period of time, and gives a successful "Shenzhen Plan", which can provide valuable reference for the construction of domestic credit reporting system.

Editor: Xiao Mo

Audit: Xu Wen

copyright statement

China Fund Newspaper enjoys the copyright of the original content published on this platform, and it is forbidden to reprint it without authorization, otherwise it will be investigated for legal responsibility.

Authorized Reprinting Cooperation Contact: Yu Xiansheng (Tel: 0755-82468670)

Original title: "Over 120 billion yuan! Second-level approval, "Shenzhen Plan" is far ahead "

Read the original text

Every reporter Sun Lei, every editor Pei Jianru

The intellectual S7, which sells at a loss, went public.

On November 28th, Zhijie S7 was officially launched, and the new car was positioned as a medium-sized and large-sized pure electric coupe. Four versions of the car were launched, with the price range of 249,800 ~ 349,800 yuan, and the price of the entry model was lowered by 0.82 million yuan compared with the pre-sale price.

It is understood that Zhijie S7 is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis, HUAWEI xMotion intelligent body collaborative control system, etc., and its "Chinese content" is high.

"The specifications of Zhijie S7 are higher than those of Tesla Model S and Mercedes-Benz EQE, but the price is the same as that of Tesla Model 3." Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said.

Reduce the selling price to cope with market competition

According to public data, in the past three years, the compound annual growth rate of the market scale of 200,000 ~ 300,000 yuan where Zhijie S7 is located reached 13.6%, and it still increased by 12.7% from January to May this year. The average monthly sales of new cars was around 350,000, and its share in the overall automobile market increased from around 15% in early 2020 to 24% now.

Specifically, in the market of this price range, the sales volume of fuel vehicles of the joint venture brand is highly stable, and the average monthly sales volume is always around 240,000, while the rest of the incremental part is mainly divided by Tesla Model Y, Model 3, BYD Han, Seal and other models. The latter three cars are the direct competitors of Zhijie S7.

According to the research report of Guojin Securities, "Zhijie S7 covers the pure electric medium and large car market in the range of 200,000 ~ 300,000 yuan, and the competition is fierce, but the market scale is large, and there is still room for penetration." An Conghui, CEO of Krypton, once said: "The level of 200,000 ~ 300,000 yuan must be the largest area in the market segment."

In this context, car companies that have seen the potential of this market segment have also laid out. In addition to Kyk-007, which has been pre-sold, it is reported that Kyk-007 will have two new products next year, both of which will focus on the market of 200,000 ~ 300,000 yuan, and the model code-named CM2E has been confirmed. The Xiaomi SU7, which is scheduled to be released next year, is also positioned in the middle and large-scale pure electric coupe, and the price of some of its configured models may be between 200,000 and 300,000 yuan.

Some people believe that in the face of existing and potential market competition, the price of Zhijie S7 will be further explored on the basis of pre-sale of 258,000 yuan. "The pricing of this model is very noisy within the company. At present, the prices of the four versions are all at a loss. After the sales volume comes up in the future, the cost will gradually decrease, turning losses into profits." Yu Chengdong said.

A Huawei channel staff member once said that the sales staff had already completed the product training of Zhijie S7. He believes that the pricing of the old model M7 is a failure, which also affects the product sales to a great extent. Huawei has learned a lot of experience in pricing, and the current pricing of Zhijie S7 should be very competitive in the market.

It is worth noting that, with the split of BU business of Huawei, HarmonyOS Zhixing’s models have completely turned into purchasing cooperation with other Huawei businesses or subsidiaries in terms of intelligent parts. In this context, HarmonyOS Zhixing vehicles may gain a more reasonable cost advantage in the above procurement in the future, which is regarded by the industry as the basis for the intellectual S7 to lower the price.

Regarding the future market performance of Zhijie S7, Shenwan Hongyuan Securities previously stated that the benchmark model of Zhijie S7 is Tesla Model 3. Considering the early channel laying and the competitive pressure of the same price segment, it is estimated that the steady-state monthly sales will be in the range of 5000~7000 vehicles. If the distribution of goods in subsequent stores exceeds expectations, the steady-state monthly sales are expected to exceed 10,000 vehicles.

First unmanned parking service, build a "moat"

In addition to price adjustment, as the first car of HarmonyOS Zhixing, Zhijie S7 also hopes to participate in the market competition by virtue of its advantages in intelligence. According to Huawei, HarmonyOS Zhixing’s models are blessed by Huawei’s innovative smart car technology, which has a better intelligent experience.

Industrial Securities Research Report believes that Zhijie S7 takes sports and technology as its main selling points, and is equipped with Huawei’s latest intelligent driving and cockpit system, with outstanding intelligent configuration. It is understood that Zhijie S7 is equipped with Huawei Turing intelligent chassis for the first time, and also has Huawei ADS2.0 advanced intelligent driving assistance system. In addition, this car is the first model equipped with HarmonyOS4 HarmonyOS system.

"HarmonyOS 4 smart cockpit uses the Ark engine to bring a new 3D car control desktop. At the same time, the intelligent voice assistant Xiaoyi is connected to the Pangu model. " Yu Chengdong said, "With HarmonyOS 4 and HUAWEI MagLink, the central control screen in the car can also achieve three-screen linkage with the rear screen."

In addition, Zhijie S7 is also equipped with Huawei’s parking and driving function for the first time. It is understood that its parking and driving function can independently complete a series of operations such as courtesy to pedestrians, reversing and avoiding, extreme passing, automatic parking and automatic pick-up without driving. Yu Chengdong said: "The parking and driving Beta program will be opened in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Suzhou, Dongguan and other cities in the first quarter of next year."

Parking on behalf of the driver function is considered by the industry to be the only way for L4-class automatic driving of passenger cars, while Xpeng Motors, Baidu and other enterprises have demonstrated similar functions before. In the recent OTA5.0, LI has also added the ability of the ideal AD Max 3.0 unmanned parking service. It is said that the release of the functions of Huawei and LI parking service has a subtle relationship with the Notice on Launching the Pilot Work of Intelligent Networked Vehicle Access and Road Access (hereinafter referred to as the Notice) recently jointly issued by the Ministry of Industry and Information Technology and other four departments.

On November 17, the Ministry of Industry and Information Technology and other four departments jointly issued the "Notice", saying that intelligent networked automobile products with automatic driving function with mass production conditions were selected and pilot projects were carried out in limited areas. CICC said that the Notice will promote the development of technologies and business models for passenger cars L3 and travel services L4.

"The Notice regulates the reporting methods, testing requirements and responsibilities of L3/L4 access and road pilot projects. After the document is issued, it will enter the stage of centralized declaration. By the beginning of 2024, it is expected that a group of applicants will take the lead in achieving product access and road access after passing the requirements of audit and test verification. At that time, it is expected to reflect the technical capabilities and leadership of enterprises from the side. " CITIC Securities said.

CITIC Securities believes that under the impetus of the Notice, advanced intelligent drivers are expected to further accelerate the pace of research and development of autonomous driving technology and product launch, so as to strengthen consumer awareness and brand image, and thus establish a real "moat". In the eyes of many people in the industry, Huawei chose Zhijie S7 as the first unmanned parking service function to participate in the market competition and achieve the above goals.

"HarmonyOS Zhixing cooperative car enterprises will become key customers of Huawei’s new company"

It is worth mentioning that the Zhijie S7 is also the first model released after Huawei and Changan officially announced that they intend to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions (hereinafter referred to as Huawei New Company). The emergence of Huawei’s new company also makes the industry worry about the HarmonyOS Zhixing model of Huawei’s cooperation with Cyrus, Chery, BAIC and JAC.

In this regard, national business daily reporter learned that the emergence of the new Huawei company will not affect HarmonyOS’s zhixing model. An insider who asked not to be named told the reporter, "As a technology platform, Huawei’s new company, HarmonyOS Zhixing’s cooperative car companies will become its key customers in the future." HarmonyOS Zhixing is the most comprehensive, close and in-depth cooperation mode between Huawei and car companies at present, while HarmonyOS Zhixing’s models are blessed by Huawei’s smart car innovation technology.

On November 28th, Yu Chengdong revealed at the launch conference of Zhijie S7 that Huawei had issued an invitation for equity opening to four car companies, namely Cyrus, Chery, BAIC and JAC, and hoped that China FAW Group would join.

In this regard, Sailis said that it has received an invitation to jointly invest in the target company and jointly participate in the creation of an electrified and intelligent open platform. The company is actively demonstrating matters related to participation in investment and cooperation. Jianghuai Automobile said in a statement on November 27 that the company has been in close communication and its scope has continued to expand since its strategic cooperation with Huawei in 2019. Regarding Huawei’s plans to set up an independent company for automotive intelligent systems and component solutions, the company paid close attention to it and actively discussed with Huawei related matters of participating in investment and cooperation. But JAC said,We have not received an invitation from Huawei for joint investment, and have not participated in matters related to investment and capital cooperation.

TF Securities predicted that Huawei’s new company is expected to continuously introduce more car factories to become shareholders in the future, and make it stronger and bigger together with the downstream car factories, which will help to improve the depth of cooperation with the downstream car factories.

"We have always believed that China needs to build an electrified intelligent open platform with the participation of the automobile industry, one with ‘ Locomotive ’ Open platform. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry to realize the dream of the rise of China’s automobile industry. " Yu Chengdong said.

In this regard, Huajin Securities said in the research report that Huawei positioned Tier1, empowering OEMs with car modules and self-driving computing platforms as a whole, and rapidly increasing market share through intelligent selection mode in the short term, but the equity cooperation mode may be difficult to expand other OEMs. In the long run, under the trend of differentiated competition, OEMs will still empower themselves with self-developed core technologies and ensure their right to speak in the choice of Tier1.

In recent days, Huawei’s new overcharge station in Bantian, Shenzhen has been exposed. There are 8 super-filled piles in this site, which are only used for Huawei’s internal testing at present. The nameplate of super-filled pile is very scary, which impressively says that the output voltage range is 200-1000V, the maximum output current is 600A, and the maximum output power is 600kW. Moreover, Huawei didn’t "steal and play tricks" like some new forces. It used two guns to "make up" 600kW, and adopted a single-pile single-gun design.

When competitors are still rolling 800V voltage and 360kW charging power, Huawei directly pulled to 1000V and 600kW, which can be said to increase the power of over-filled piles by one dimension.

How does Huawei achieve greater charging power by leaps and bounds? What does the appearance of 600kW over-filled pile mean? Let the Kung Fu car show you around.

(1) 100 degrees in 10 minutes, more than twice as fast as Tesla V3?

First of all, we have to figure out what is the concept of 600kW overcharge. Let’s just say that ordinary household slow charging is generally 7kW, and Huawei’s overcharging speed is nearly 100 times that of household slow charging. The power of State Grid charging piles is generally 40 ~ 60 kW, and 600KW is more than ten times that.

Tesla V3, which is talked about by fans, is overcharged, with a maximum power of 250kW, which allows Model 3 to travel 250 kilometers in 15 minutes. The charging speed of Huawei’s 600kW overcharge is more than twice that of V3. Theoretically, it can charge 100 kWh in 10 minutes, and it can fill the Qian Shan Cui of Han EV with a battery life of more than 700 kilometers in a little more than 10 minutes.

Since the advantage of overcharge is so great? Then why don’t other car companies do the 600kW overcharge like Huawei? Of course, I don’t want to do it, but I can’t do it.

To increase the charging power, it is necessary to increase the charging voltage or current. Increasing the voltage will make the arc problem more serious, and at the same time, higher requirements are put forward for the performance of high voltage DC relay, such as withstand voltage grade and current carrying capacity. Increasing the current will lead to thicker cables and greater heat loss, and even female drivers may not be able to carry charging piles.

The technical difficulty is too high, which is also the reason why the ultra-high power overcharge can not be popularized.

Judging from the current situation, Huawei, as a technical madman, seems to have initially found the answer. According to Huawei official website’s introduction, this new type of over-charged pile is called "FusionCharge DC Super Fast Charging Terminal", and a special liquid cooling structure is introduced to solve the problem of excessive heating under high current, and at the same time, the cable weight is reduced by 50%, which can be easily controlled by ordinary drivers.

In terms of high voltage realization, Huawei has developed a set of "kilovolt high voltage" full-stack power domain solution, which not only includes electric drive boosting and high voltage thermal management at the automobile end, but also includes ultra-high voltage realization at the charging pile end. After all, Huawei itself started as a power electronic device, and it is also an authority in the field of inverter servo. It can be said that it is a great advantage to make super-filled piles.

Other car companies are miserable. They rely more on suppliers, but suppliers are less likely to vigorously develop new technologies to impact their existing businesses. In this way, Huawei’s 600kW may be super-charged and exclusive for a long time.

(2) Ask M9 to take the lead, and Aouita and Polar Fox will have soup?

Now that the 600kW over-filled pile has come out? So which cars can be used? At present, the polar fox Alpha S and Aouita 11, which adopt Huawei HI technology, should bear the brunt.

According to the previous news, the Extreme Fox Alpha S Huawei HI Edition is equipped with an 800V high-voltage fast charging platform and a 480kW low-temperature pulse speed heating function, which can enter the state at the moment when the charging gun is inserted. Because Aouita 11 is compatible with the design of single motor, it adopts a 750V high-voltage fast charging platform, which can also charge for 10 minutes and increase the battery life by 200km.

These two models are the highest-end models of Huawei, but strictly speaking, they can’t play the full strength of 600kW overcharge, which is determined by the electrification platform of the model.

Not surprisingly, the first model to take the 1000V high-voltage platform will be Huawei’s flagship SUV M9. With the 600kW overcharge blessing, its recharge ability is naturally no longer worrying.

For the first time, the M9 will be equipped with a complete Huawei advanced assisted driving solution, which is the advanced version of the set on Huawei HI Edition of Extreme Fox Alpha S.. With the help of a new generation of lidar and intelligent driving chips, the computing power and perception ability have been greatly improved, and with the help of more mature algorithms, there is no doubt that it will stabilize the first echelon of intelligent driving in China.

The new car will also be pre-installed with HarmonyOS OS3 system, which can realize the functions of super desktop, PC dual-screen collaboration, adaptive adjustment of HUD height, intelligent car search and so on. The HUD can be adjusted adaptively according to the driver’s sitting posture, the PC dual-screen cooperation can make the new car "mobile office" in seconds, and even the Tik Tok can be controlled through the steering wheel, and the time dynamic wallpaper will change actively according to the climate and time.

In short, if you are interested in smart technology after all, Huawei’s new flagship SUV will never be disappointing. It is the ceiling.

(3) The journey and power exchange are all gone, and Huawei is playing with the bottom of the pot?

The greater significance of Huawei’s mass production of 600kW overcharge may lie in the impact on other "transition" routes. It has to be said that although the penetration rate of new energy vehicles in China has exceeded 30%, the growth rate of pure electric vehicles is not as good as that of plug-in hybrid and extended-range electric vehicles, and many car companies are eager to change the power mode.

The most critical point is the "mileage anxiety" of electric vehicles. The battery life of a new generation of electric vehicles is not low. Take the deep blue SL03 as an example. For less than 200,000 yuan, you can buy a pure electric version with a battery life of 705km. Even if the battery life is discounted under special circumstances, it is not a problem to run 600km.

Can a fuel truck run 600km with a tank of oil? In fact, it is also very mysterious. Take "Divine Car" Sylphy as an example, its fuel tank volume is 47L, and the fuel consumption in urban areas is about 7.5L/100km, so the battery life will exceed 600km. But this is one of the most fuel-efficient A-class family cars. In fact, most of the best-selling cars and SUVs can only run about 550km per tank of oil.

In other words, the battery life of electric vehicles is actually not weak, and the real difficulty lies in replenishing energy. On the one hand, charging stations are not as ubiquitous as gas stations, on the other hand, the charging speed can’t keep up. One car often occupies the charging pile for more than an hour, and other cars can only stare.

Changing electricity can solve this problem to a certain extent, but at the cost of higher requirements for battery design and greater investment in infrastructure, just changing the battery reserve of the power station is not a small expense.

Distance can also solve some problems. Usually, electricity is used in urban areas, and oil is used in high-speed situations, so you don’t have to worry about running out of batteries. However, the two systems of oil and electricity take up a lot of space and cost in parallel, and most people will choose to use electricity mainly (after all, electricity is cheap), so the pressure on the battery will be greater and the frequency of charging will increase greatly.

Comparatively speaking, ultra-high power overcharge may be a better answer. The charging sales volume of Huawei’s 600kW fast charging station is more than ten times that of ordinary State Grid charging station and more than twice that of Tesla V3 fast charging station, which means it can accommodate more electric vehicles. At the same time, it can replenish 400km in 5 minutes, and consumers’ confidence will be more sufficient, and their anxiety will be greatly reduced.

From this perspective, Huawei has actually come to the bottom of the pot. It seems that you are engaged in technical climbing inadvertently, but actually you are indirectly attacking your opponent.

(4) Kung Fu is angry

Finally, many people think that 600kW over-filled piles can only be used by specific vehicles, but this is not the case. Charging piles can be "backwards compatibility", whether it is 250kW, 350kW, 450kW overcharge or 600kW overcharge, they can be synchronized and compatible.

In other words, don’t worry about Huawei’s overcharge. The biggest suspense now is what advantages Huawei can achieve through this technology.

I have to say that after Huawei entered the market, it added more scientific and technological ideas to the automobile industry.

Live broadcast with goods is very hot.

To what extent is the fire? Weibo has an anchor hot search every few days, old and new stars are competing to take the stage, and CEOs of major companies are going into battle …

At present, "live broadcast with goods" is an unshirkable outlet, which also plays a certain role in helping the economy. However, under the brutal growth and rapid expansion, there have also been many chaos in the industry.

After "618", major e-commerce platforms set a new sales record. However, the "618" Consumer Rights Protection Public Opinion Analysis Report released by China Consumers Association on June 30 showed that consumers still have many slots in the shopping experience of live broadcast with goods.

On June 30th, CCTV Finance’s "Economic Information Network" exposed the data chaos in the live broadcast: it can be swiped at any time and with any number of viewers, and there can also be real-life interaction, and the number of viewers will be increased by 20,000 plus 15 real-life interactions, which only takes 53 yuan …

Previously, China Advertising Association had issued the Code of Conduct for Webcast Marketing. This is the first special regulation on live webcast marketing activities in China, which was officially implemented on July 1.

What stage has the live delivery developed to now? What needs to be regulated in the "new economy" industry? What is the future development direction? Let’s analyze them one by one.

In 2019, it was called the first year of live e-commerce, and all major platforms entered the game one after another, speculating live stream economy; In 2020, affected by the epidemic, in order to alleviate the development crisis of entity enterprises, expand brand influence and market share, national policy guidance and traffic distribution of major platforms will promote live broadcast to empower the real economy. At that time, the development speed of live stream economy was pulled to a higher level.

"2020 Taobao Live New Economic Report" shows that in 2019, the annual GMV (total turnover) of 177 anchors exceeded 100 million. Since 2020, more than 100 occupations have moved to Taobao Live Studio, and a large number of talents and businesses have entered the venue. The number of MCN institutions related to Taobao Live Ecology has exceeded 1,000 …

This is just a corner of the platform of live broadcast with goods. Besides Taobao live broadcast, there are more "contestants" on platforms such as Aauto Quicker, Tik Tok and Tencent live broadcast.

According to the data of CITIC Securities, the industry scale of e-commerce live broadcast in 2019 has exceeded 300 billion yuan, and it is expected to exceed the trillion scale in 2020."Live broadcast with goods" has become a unique consumption scene in China.

According to incomplete statistics, during the "618" e-commerce promotion this year, more than 300 stars collectively went live on Taobao. Different from amateur anchors, stars have natural traffic advantages and personal appeal, and every move in the live broadcast room can cause heated discussion.

Actor Tamia Liu opened the first show of Taobao live broadcast with goods, with a total transaction volume of nearly 150 million in 4 hours; Wang Han, the host, won a sales myth of 156 million yuan when she first aired … The offline content was blocked, all walks of life moved to "online", and the stars "incarnated" as anchors, which was also due to market demand to some extent. On the one hand, as the live broadcast gradually forms a national trend, stars with their own traffic should "keep pace with the times"; On the other hand, this year’s film and television industry has been hit hard, and the live broadcast has opened up a way for the stars who are "waiting for work" to make a living.

This year, live broadcast with goods has also "ignited" the enthusiasm of radio and television media, and various radio and television groups have also settled in Tik Tok, Aauto Quicker and other short video platforms for certification, broadening the distribution channels of resources and making the content reach more users. At the same time, radio and television media also explore live broadcast with goods through their own brand programs, and the program integration of "variety+live broadcast" has been widely tested.

As a new business form, live broadcast with goods is indeed helpful for economic recovery, but in the early stage of the business and the lack of supervision, some live broadcast chaos also arises from it.

This almost nationwide live broadcast with goods is unprecedented.

Accompanied by "unprecedented" and surprising sales data. If the data of live broadcast with goods in the previous two years were that thousands of lipsticks were sold out in five minutes and several cars were sold in one day, the current data are that millions were sold out in one minute, tens of millions of goods were brought in one hour, and hundreds of millions of goods were brought in the whole live broadcast … In layman’s terms, a single live broadcast does not cost billions, and people are embarrassed to tell others that they have made a live broadcast.

Many live broadcasts have goods ranging from hundreds of millions to billions. It is important to know that in the GDP data of provinces across the country in 2019, the annual GDP of the provinces ranked in the lower position is only a few hundred billion. Compared with the live broadcast data, it seems that the live broadcast can easily get GDP.　

Is this possible? Of course not.

In fact, the live broadcast of goods standing on the tuyere is not as beautiful as it seems, and many people who are new to this field can’t help but step on the pit and pay the first tuition fee.

> > > The first is to brush traffic and sales data.

When the audience’s attention becomes scarce resources and data traffic becomes the standard to measure the popularity and ability of anchors, it becomes a hidden rule to brush data and sales.

How much water is there in a live broadcast with 100,000+viewers?

"There are less than 100 real people." In the entertainment front page (ID: Wenyutouban) survey, the technical operator of a live broadcast platform gave such a figure, and his work KPI was to "optimize" the number of people in the live broadcast room.

Image source: Zinc Finance

In fact, live brush data is not a new product. As early as 2016, in order to improve their commercial value, many anchors made the live data look good by brushing attention, brushing barrage and brushing water. Now, the data of live broadcast with goods brush is mainly divided intoBrush popularity and sales dataTwo kinds.

Brush popularity, that is, brush the number of viewers. High popularity not only improves the conversion rate of the live broadcast room, but also creates the illusion of excitement. Spend as little as a few tens of dollars, and as much as a few hundred dollars, you can buy hundreds to tens of thousands of machine powder viewing data, and there are businesses that specialize in organizing live fans to brush data, and get corresponding rewards according to the time when fans enter the live broadcast room to watch …

Brushing sales data is more complicated than brushing popularity.

Before introducing it formally, let’s talk about ——MCN (Multi-channel Network Service), the key media for data brushing. To put it simply, MCN connects content production and advertising. It can incubate anchors by itself, or support and incorporate other anchors, and then package them in a unified way to connect with merchants.

Under normal circumstances, merchants looking for MCN institutions and online celebrity and celebrities to bring goods live need to pay thousands to hundreds of thousands of pit fees to enter the live broadcast room. The so-called pit fee refers to the occupancy fee paid by the merchant to the live broadcast partner, which is equivalent to the commodity shelf fee of the offline store, and it is a fee that accounts for a high proportion of the merchant’s investment in the process of live broadcast.

According to industry insiders, the pit fees of different anchors vary greatly, ranging from pure commission to several hundred yuan to several hundred thousand yuan. A MCN organization revealed that the pit fees of first-line anchors such as Simba, Li Jiaqi and Viya are between 80,000 and 300,000 yuan; The second-line anchor pit fee such as Sydney is 30,000-100,000 yuan; The pit fee of the third-line anchor is less than 30 thousand yuan; Some smaller anchor pit fees may be only 2,000-3,000 yuan, and some also use the method of pure commission, that is, they only take sales commission without pit fees.

In fact, there is no uniform charging standard for the pit fees. Even for the same anchor, the fluctuation space of the pit fees is very large. If it is not an insider or has cooperated with it, it is difficult for the outside world to know its accurate charging amount.

The charging standard of MCN = pit parking fee (service fee)+20% withdrawal, and the assessment standard ROI= (income-cost)/investment amount, which can be understood as guaranteed sales. If it is not possible, the pit parking fee will be refunded.

A MCN quotation, the picture comes from the network.

For example, the jargon of "guarantee ROI=2" means that when the merchants invest 1 million yuan, MCN institutions should guarantee 2 million sales. The safest way to ensure sales is to brush sales. Generally, the expenses required for brush sales are shared by MCN institutions and KOL, and the net profit after settlement is distributed by both parties in proportion. On the one hand, it caters to the needs of merchants, on the other hand, it also makes beautiful data to further "accumulate" its own "commercial value".

After a live broadcast, the merchants achieved sales, and the MCN institutions and KOL anchors and stars got the commission after brushing. Even if the price of brushing sales was deducted, the MCN institutions did not lose money, and the merchants were willing to do it.

Is this the end of a live broadcast? Of course not. 30-50% of the goods bought by the brushing platform are refunded, and the real results are often seen only one week after the live broadcast, and the effect is far from the original budget revenue. This is still in the case of ROI guarantee, and some merchants choose live broadcast with goods that cannot be guaranteed. As for whether the goods can be sold or sold well, the anchor is not at the bottom.

Outside the MCN organization, many businesses turn their attention to more influential star artists. But in fact, whether it’s Taobao, Aauto Quicker or Tik Tok,Not all the stars’ achievements in bringing goods are so glamorous..

For example, when an actress brings goods in the live broadcast room in Tik Tok, the first show pit fee is as high as 100,000-250,000, and the live broadcast room traffic package is 150,000, but the single product sales are less than 30,000; The final result of an actress’s whole debut is only 2 million+:some brands spend 100,000 yuan on pit fees and 10% commission to invite the anchor to bring the goods, but the final sales amount is less than 60,000 yuan …

When the live broadcast was triumphant,False propaganda, billing, random pit fees and high return rate are common problems, and a gray industrial chain is buried in it..

"One operation is as fierce as a tiger, and it’s twenty-five cents at hand."As a result of brushing the sales volume, businesses will undoubtedly spend money and get their own wool. What’s more, they will lose a lot. Interestingly, how fake the live broadcast data is, most merchants know it clearly, but obviously they don’t want to debunk the fact that the industry is widespread. This game of "pain and happiness" by brand owners has also turned many high sales into a show of losing money and earning money.

And those merchants who have a little knowledge of the rules of the game become the "cheating" objects of MCN and the anchor. Some MCN harvest small businesses by selling low-priced pits and guaranteeing quantity agreements, and refuse to refund pit fees when they fail to reach the agreed sales volume, specifically "killing young".

For the ills of brushing, major platforms have successively implemented corresponding measures. For example, Taobao Live said that some merchants on the platform have sold "brushing robots" and have already carried out several rounds of attacks.

In 2019, Tik Tok also launched the "Woodpecker 2019" special campaign to crack down on the cheating of black products on the platform. As of December 31, 2019, the campaign banned 2.03 million illegal Tik Tok accounts suspected of cheating on brushing, and reported 113 black websites suspected of brushing to relevant departments.

> > > Secondly, there are many incidents that damage consumers’ rights and interests, such as false propaganda of goods and quality "rollover".

On March 31st, the Survey Report on Consumer Satisfaction Reproduction of Live E-commerce Shopping published by China Consumers Association showed that in the survey of 5,333 consumer samples from 12 live e-commerce platforms, the link with the lowest consumer satisfaction was the publicity link; In the spit of live broadcast with goods, the problem of exaggeration is more prominent.

This year, Luo Yonghao, a new anchor, broadcast five "rollover" events in seven live broadcasts, with a rollover rate as high as 71.4%. Not long ago, Luo Yonghao brought goods for a flower brand. Many consumers found that "the goods were not on the right board" after receiving the goods. As a remedy, "Lao Luo" apologized to the consumers, publicized the "angry" merchants, and finally came up with a compensation plan.

Li Jiaqi’s "non-stick pot" incident caused him a credibility crisis, and he had to take the blame himself.

It is not uncommon for the live broadcast to "roll over" due to product quality problems. How to ensure the quality of goods when bringing goods requires not only the self-examination and self-correction of the merchants, but also the anchor to have sufficient professional quality.

In fact, in Li Jiaqi, Luo Yonghao and other high-profile head anchor live broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. However, many consumers have reported that in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods and not supporting 7-day unreasonable returns frequently appear.

In addition, nearly 40% of consumers have reported many problems after purchasing goods through live broadcast, but anchors, merchants and live broadcast platforms often shirk their responsibilities, and there is no way to protect their legitimate rights and interests.

The quality of anchors is mixed, and there are no fewer problems such as false propaganda and product quality.

Therefore, when the live e-commerce is faced with order norms, "people" will become the trump card of the future platform. In the CCTV program Dialogue not long ago, the host once asked Weiya and Li Jiaqi a question: "What exactly is the quality that an anchor must have?" Li Jiaqi and Viya agree that the most important thing for an anchor is.major.

Encouraged by the policy, the "gold rush" of live broadcast with goods continues. How to realize the content in the end requires professionals with expressive ability, understanding of marketing and products, so that they can fully and maximally display products to the user groups.

At present, under the background of the detailed supervision of live broadcast, merchants and live broadcast platforms are increasingly inclined to cooperate with mainstream media to obtain the help of "trust value". At this time, the radio and television media should be more cautious when entering the market. When choosing partners that meet their own positioning, we should also pay attention to product quality and after-sales guarantee in live delivery, so that the delivery can better help the economy.

The "Report on Public Opinion Analysis of Consumer Rights Protection in June 18th" issued by China Consumers Association shows that "live broadcast with goods" is one of the main dimensions of negative information about consumer rights protection during this year’s "June 18th" promotion activities. During the monitoring period of the report, a total of 112,384 pieces of negative information about "live broadcast with goods" were collected, with an average of about 5,600 pieces per day, and the slots were mainly concentrated inSome anchors, especially "star anchors", are suspected of having illegal propaganda problems such as promoting the efficacy of products or using extreme words during the live broadcast; The product quality and goods are not right, and the platform anchor sells "three noes" products, counterfeit and shoddy goods, etc. to netizens; Live broadcast brush fan data, sales volume brush fraud "kill chicks"; After-sales service is difficult to guarantee..

The Code of Conduct for Webcast Marketing, which came into effect on July 1st, regulates the behaviors of merchants, anchors, platform operators, anchor service agencies and participating users in Webcast Marketing, and clearly states that anchors shall not make false propaganda on goods and services, deceive or mislead consumers, and shall not falsify data such as traffic in any form, and shall not cheat merchants’ commissions by means of false purchase and return afterwards.

According to Zhongxin. com, the Media Shopping Professional Committee of China Business Federation has also drafted the Basic Specification for Video Live Shopping Operation and Service and the Evaluation Guide for Online Shopping Molding Service System, which are expected to be released and implemented in July, and put forward requirements for employees, product quality, operation and management, service and supervision and management.

In the future, with the gradual implementation of supervision, problems such as low industry threshold, uneven quality of anchors, rampant false propaganda, proliferation of counterfeit products and difficulty in ensuring after-sales service will become the focus of industry norms, and live broadcast will bid farewell to barbaric growth and enter a new stage of development.

Helping the economy can’t be a bit false.

-END-

Rotating editor: Tong Tong

Author: Sifang

Editor: Online

Source: 36Kr, CBN, Zinc Finance, Consumer Z Era, etc.

(Some pictures are from the Internet)

　　Beijing Daily reporter Sun Qiru

　　"Live broadcast with goods" is the inevitable outlet at present, but under the brutal growth and rapid expansion, the industry is also facing many chaos caused by mixed quality and lack of supervision. Recently, China Advertising Association issued the Code of Conduct for Webcast Marketing (hereinafter referred to as the Code). As the first special self-discipline regulation on online video marketing activities in China, it will be officially implemented from today, and the live broadcast will have rules to follow for the first time.

　　Advertising in the live broadcast room must also abide by the advertising law.

　　"Z-largest winery in the world", "Z-low price in the whole network", "Drunk and popular" and "the only winery in China" … … In the vibrato video of a wine blogger, the anchor will hear the sound of "beep" and "beep" from time to time during the introduction of goods.

　　The reporter found that in order to avoid mentioning the word "most" such as "the lowest price" and "the world’s largest", some anchors chose to play the edge ball, hiding the sensitive word "most" directly through the beep sound, and using homophonic words or initials such as "drunk" and "z" in the subtitles to make consumers in the live broadcast room have relevant associations.

　　The Code clearly states that those who publish commercial advertisements in online live marketing shall strictly abide by the provisions of the Advertising Law of People’s Republic of China (PRC). However, the Code does not provide a detailed reference for the anchor behavior in the live broadcast room, which belongs to commercial advertising and which belongs to marketing behavior. Liu Junhai, a professor at the Law School of Renmin University of China, believes that anchors don’t simply read advertisements and introduce products in the live broadcast room, but what they do to consumers is an invitation to offer, which belongs to the category of advertisements. Once consumers agree, a "contract" is established.

　　In addition, for special commodities such as drugs, medical devices and health foods, the regulations are clear. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, merchants should obtain corresponding qualifications or administrative licenses according to law.

　　The anchor should be authenticated by real name and must not be faked.

　　With the popularity of live broadcast, in order to increase popularity, brushing bills and buying powder have become the default hidden rules of some industry participants.

　　The "Code" proposes that anchors should ensure that the information is true and legal in live broadcast activities, and must not make false propaganda on goods and services to deceive or mislead consumers. The anchor shall not defraud the merchant’s commission by means of false purchase or after-the-fact return, and the online live broadcast marketing subject shall not use traffic fraud methods such as swiping the bill and speculating the letter to fabricate or tamper with the transaction data and user evaluation.

　　In addition, the anchor should be authenticated in real name when entering the webcast marketing platform, and the front-end presentation can adopt nicknames or other names that meet the requirements of laws and regulations.

　　However, yesterday, the reporter searched for keywords such as "live broadcast service" and "live broadcast viewing" on the e-commerce platform, and still found many merchants who provided the service of buying powder in the live broadcast room, and said that they provided "fans on all platforms, popular service" and "fan promotion, heat promotion, service first and payment later".

　　"Interested babies can buy with a V letter". In some live broadcast platforms, the reporter saw that many anchors will guide consumers to buy privately in the live broadcast.

　　In this regard, the "Specification" proposes that the operators of webcasting marketing platforms of content platforms should strengthen the trading behavior norms of merchants and anchors stationed in the platform, prevent anchors from taking link jumps and other ways to induce users to conduct offline transactions.

　　The platform should establish an anchor credit management system.

　　On June 29th, according to the "618" public opinion analysis report on consumer rights protection released by China Consumers Association, the Fashion Shopping Community Gaining App was named for selling fake and shoddy products, and Luo Yonghao live broadcast with goods overturned. Yesterday, Luo Yonghao responded to the roll call of China Consumers Association, saying that the description was objective and thanked him for his supervision. Luo Yonghao explained that after the "take some time" flowers on the shelves in its live broadcast room withered after arrival, they immediately contacted all consumers who bought the product for a refund and double indemnity.

　　In fact, in Luo Yonghao and other high-profile head anchor broadcast rooms, once the products with goods have problems, under the supervision of online public opinion, after-sales service is relatively guaranteed. The reporter noticed that among the problems reflected by many consumers, in the live broadcast rooms of small and medium-sized anchors on various platforms, problems such as merchants refusing to deliver goods after buying low-priced goods, and goods bought in the live broadcast room not supporting 7 days of unreasonable return still frequently appear.

　　This time, in view of the problem that some consumers have no place to make after-sales complaints after experiencing quality problems in the products purchased in the live broadcast room, the Code requires the platform to establish a convenient complaint and reporting mechanism, disclose information such as complaints and reporting methods, and handle complaints and reports in time. The "Code" also proposes to formulate a catalogue of goods or services prohibited from being promoted in this platform and corresponding rules; Establish credit management systems such as credit evaluation, rewards and punishments for merchants and anchors, and strengthen their awareness of compliance and trustworthiness; Improve the information preservation system of goods and services transactions, and preserve the relevant contents of online live marketing transactions according to law.

Recently, Geely official website exposed the configuration information of the star model Xingyue L, which has attracted much attention. The new car will launch five models, equipped with two versions of 2.0T medium and high power, with a pre-sale range of 148,000-188,000 yuan. Judging from the order quantity of Geely Automobile Online Mall, it has reached more than 14,000 vehicles. Whether it is attention or car booking intention, consumers are very sought after by this Geely flagship SUV!

Star Road L is available in 6 body colors, including jet black, oyster white, Xuanwu gray, aurora silver, Mars red and Cuiyu magic color suit (optional at+5,000 yuan), and two interior colors, namely, brown and white double-fight luxury interior and Cuiyu double-fight suede interior (optional). The following is a detailed analysis of the configuration.

Compared with the 2.0T medium-power version, the luxury version is enough!

2.0T medium-power versions are all predecessor layouts, matching with 7DCT wet powershift, providing three configurations: luxury, distinguished and flagship.

In terms of appearance, all luxury models with low profile are equipped with 18-inch rims, inductive LED headlights +LED daytime running lights, and distance-sensitive electric tailgate. Both VIP and flagship models use energy matrix LED headlights and penetrating taillights with dynamic lighting effect;

In the interior, the luxury model provides brown and white two-color mosaic interior, 8-speaker audio, suede car roof, rear backrest 2-speed adjustment, and dual-zone independent automatic constant temperature air conditioning. The distinguished model is upgraded to 8-way electric adjustment of the main driver+6-way electric adjustment of the auxiliary driver, and 72-color breathing atmosphere lights are added. The flagship model is equipped with 10-speaker BOSS audio, ANC active noise reduction system, three-zone independent automatic constant temperature air conditioning, and front seat heating and passenger seat ventilation;

In terms of intelligent configuration, Luxurious offers a 10.25-inch LCD dashboard and a 12.3-inch touch control panel, which is very scientific and technological.

The distinguished model adopts IMAX panoramic triple screen, upgraded to a 12.3-inch LCD instrument, and added 4-tone voice recognition and ACC full-speed adaptive cruise. The flagship type adopts AR-HUD enhanced head-up display system;

In terms of safety configuration, the distinguished model is equipped with AEB urban anti-collision system, AEB-P pedestrian identification protection system, LDW lane departure warning system and SLIF speed limit sign recognition reminder. On this basis, the flagship model has added LKA lane keeping auxiliary system, BSD blind area monitoring system and other more comprehensive active safety configurations.

On the whole, the luxury model provides a more comprehensive configuration, and it is no problem to meet daily use!

Compared with the 2.0T high-power version, choose the four-wheel drive flagship in one step!

2.0T high-power versions are all horizontal four-wheel drive layout, matching the transmission, providing three configurations: luxury, distinguished and flagship. Compared with the 2.0T medium-power version, the engine has stronger power performance and matches the 8-speed Aisin automatic transmission. At the same time, the 6th generation HALDEX four-wheel drive system of Borg Warner is added, and other configurations are the same as those of two-wheel drive vehicles (four-wheel drive distinguished model is compared with two-wheel drive distinguished model, and four-wheel drive flagship model is compared with two-wheel drive flagship model). On the whole, the configuration level of Xingyue L is much higher than that of competing joint venture brands of the same level. If one step is considered, it is not bad to choose a four-wheel drive flagship with less than 200,000 yuan!

Editor’s comment:

From the configuration performance of Geely Xingyue L, all models show the comprehensive strength as the brand flagship SUV in terms of process quality, intelligent equipment, configuration level and power performance. Considering the comprehensive cost performance, the choice of two-wheel drive luxury model can meet daily needs.

[car home Yangzhou Promotion Channel] Good news! Preferential activities are being carried out in Yangzhou, with a maximum discount of 15,000. The minimum starting price is 122,200 yuan. Click "Check the car price" in the quotation form now to get a higher discount!

Xingyue L is a fashionable and dynamic SUV model, and its front face design is full of strength and movement. The body lines are smooth and the overall style is simple and atmospheric. The air intake grille adopts a unique design, showing a sense of layering and three-dimensionality, highlighting the luxury and fashion sense of the vehicle. The side lines of the car body are smooth and dynamic, and with large-sized wheels, it shows a strong sporty atmosphere. The design of the rear part is simple without losing the sense of strength, and the taillights use LED light source, which is more eye-catching after lighting. Overall, the design of Xingyue L is full of tension and impressive.

Xingyue L is a medium-sized SUV, with a body size of 4770*1895*1689mm, a wheelbase of 2845mm, a front and rear track of 1610mm, a front tyre size of 235/50 R19 and a rear tyre size of 235/50 R19. The body lines are smooth, the overall shape is stable, and the side lines are simple and smooth, which highlights its fashionable and luxurious style. The side lines of the car are unique in design, full of power, and perfectly integrated with the car body, showing the dynamics and strength of the car. Both tyre size and rim styles are equipped with high-end configuration, which provides better handling and stability for the vehicle. Generally speaking, the side design of Xingyue L is fashionable and impressive.

The interior design of Xingyue L is simple and stylish. The steering wheel is made of leather material, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones to charge. The seat is made of imitation leather, and the front and rear, height and backrest of the main and co-pilot seats can be adjusted. The driver’s seat also has heating and ventilation functions, and the co-pilot seat can adjust the backrest. The front seats also have power seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior configuration is rich, and the comfort and practicality are very good.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. This engine has excellent power performance and can provide strong acceleration and high-speed driving stability for the vehicle. With the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, which improves the driving experience. At the same time, this engine also has high fuel economy, bringing users a more reliable driving experience.

In the evaluation of the owner of car home, he spoke highly of the body line and appearance of the Star Yue L.. The smooth body lines and stylish black appearance make the whole car look very delicate, and the through taillights at the rear are even more impressive. It can be said that Xingyue L has left a deep impression on the design. In addition, it also has excellent performance and comfortable driving experience, which brings more pleasant driving experience to car owners. I believe that these advantages will make more consumers choose Xingyue L and become their best choice.