"Only if the user says you can do it, it is the real user type." At the Lantu User Night held in August, You Zheng, a member of the Standing Committee of the Party Committee and deputy general manager of DONGFENG MOTOR CORPORATION, and chairperson of Lantu Automotive Technology Co., Ltd. answered the relationship between Lantu and users in a concise and comprehensive manner. "The self-discipline of an enterprise is to create value for users in a down-to-earth manner." The relationship between enterprises and users is clear at a glance.

In recent years, the competition in the automotive market has become increasingly fierce. How to ensure the sustainability of the enterprise, Lu Fang, CEO of Lantu Automobile, believes that "stupid efforts" should be made from product quality, new product development and service. Only by serving users sincerely and providing users with a high-quality car experience can we better establish a foothold in the present. Lantu regards "user-centricity" as the foundation of settling down, and it is also the "magic weapon" to establish a competitive advantage and promote the continuous evolution of the brand.

It’s not a good idea.Three products under Lantu Automotive

Becoming a "user-oriented technology enterprise" is Lantu’s consistent persistence since the establishment of the brand. Since the brand was born in July 2020, Lantu has adhered to the self-research of technology and created a user-centered full value chain system. It has completed the strategic layout of "three cars in three years and three categories in three years", forming a product matrix spanning three categories of high-end SUVs, MPVs and sedans. It is one of the most complete product layouts of China’s new energy vehicle companies.

The product matrix is getting fuller and continues to win the trust of users. Since March this year, Lantu has sold more than 3,000 vehicles for six consecutive months. In August, Lantu achieved a delivery volume of 4,008 units, and the delivery volume reached 5,010 units in September, doubling its sales year-on-year for two consecutive months. The brand reputation and market influence have steadily improved, and the development situation is stable and improving. Lantu is constantly becoming a better version of itself.

Lantu Auto CEO Lu released the new Lantu FREE on the 2023 Lantu User Night

Quality first, everything for the user

Lantu Automobile is a high-end new energy passenger car brand built by Dongfeng. It inherits Dongfeng’s more than 50 years of experience in the automotive manufacturing field and undertakes the important mission of promoting the upward and strategic transformation of Dongfeng’s brand. Since its establishment, Lantu has been firmly committed to building a user-oriented technology enterprise, creating value for users in a down-to-earth manner, and combining the brand characteristics of high-end new energy vehicles to always provide users with a product experience that exceeds expectations.

For each new product, from user request collection, product planning, to R & D, supply chain management, manufacturing, and after-sales. Each link and node Landmap has set up strict verification procedures, with 50 nodes and 12,338 "devil training" verification items, and through the PDCA cycle, to ensure the excellent quality of mass-produced models, committed to providing users with impeccable quality and experience of automotive products.

Lantu Automotive Intelligent Manufacturing Base

In terms of trial production and manufacturing process, Lantu has established the VES vehicle evaluation standard and refined quality evaluation system: based on the VES evaluation standard, Lantu conducts more than 500 items such as appearance inspection, road test inspection, rain inspection, warehousing inspection, etc. on the off-line vehicles, and strictly checks the factory quality of the vehicle. With the goal of the refined quality evaluation system, Lantu conducts detailed evaluation and improvement on the user’s high-perception of materials, clearance, color difference, odor, vehicle operation, driving experience, etc., so that users can see, hear, hear, and touch, all presenting a well-crafted high-end enjoyment.

In terms of manufacturing, Landmap is also constantly improving the production process and controlling the details. Through the application of cutting-edge manufacturing combined with cutting-edge digital technologies such as IoT, big data, and edge cloud, every detail of the product can be meticulously crafted to create exquisite, sturdy, and safe products.

Treat each other with sincerity and achieve a two-way journey

In August this year, on the occasion of the third anniversary of the establishment of the Lantu brand, a beautiful encounter with a scale of more than 5,000 people left a deep impression. "With your confidant, share Lantu", Lantu’s 2023 VOYAH NIGHT user night shines, releasing brand attitude, clarifying user relationships, rejuvenating and upgrading products, launching a new user co-creation plan… All of them show Lantu people’s sincere heart for users and their lean ingenuity for products.

Aerial Landscape 2023 VOYAH NIGHT User Night

Lu Fang said that from "dream birth" to "dream advancement", in the process of brand evolution, Lantu Auto has always paid attention to the real user requests, continued to adhere to the concept of "Lantu will bring beauty to users", and constantly re-evolved to meet the real needs of users.

Landmap affectionately refers to their users as "Landmap Friends". Since Landmap FREE, Landmap has organized "Landmap Friends" to participate in the whole process of production and manufacturing of Landmap, such as R & D, testing, service, etc., to help Landmap iterate rapidly. Since 2020, Landmap has held 7 "Global Creation and Enjoyment Peers" activities, collecting more than 300 suggestions from users and improving and optimizing more than 130 items, covering details of workmanship, car-machine interaction, driving experience, NVH, experience optimization, intelligent driving and other aspects. Together with many "Landmap Friends", we have achieved comprehensive co-creation from products, services to ecology.

Landmap User Night Off-site Users Co-create Blocks

At the 2023 Landmap User Night, the car friends will jointly create the planning, design, and construction details of the block, as well as the interactive games and gifts on site, all of which are spontaneously organized by the car friends from all over the world, so that the riders can become participants. During the user night, CEO Lu Fang led the Landmap executive team, employees, and riders to form a fleet to welcome users from all over the country. In the fleet, Landmap riders accounted for half. It can be found that they have become friends of Landmap and are the "masters" of this grand festival of "Landmap Friends", thus volunteering to contribute.

2023 VOYAH NIGHT User Night

LANTU has established a "beautiful and common" relationship with users, created with users, and played with users. LANTU, which insists on being the bosom friend of users, has witnessed the beautiful life of 40,000 families after three years of accumulation and brewing, and constantly creates a better value experience for users.

Innovation seeks change, technology leads evolution

Lu Fang, chief executive of Lantu Automotive, once said that "user-centric" has never been a slogan. The key to success or failure is not the accumulation of technology, but the ability to make technology meet the real needs of the people. Lantu hopes to create products that are truly user needs and user satisfaction. "

How to truly become a trusted and recognized partner of users? Be sure to provide outstanding quality and unique car experience. And this requires combining user requests with technological strength, through technological innovation and upgrading.

What is the meaning of technology? Lantu believes that it is to allow more people to enjoy a better travel experience. Lantu insists on technological innovation, through self-research and collaboration with domestic suppliers, the previous configuration on the million-class model has become the "standard" of Lantu models, using technology to allow people to get a leapfrog ride at a more affordable price.

Landmap’s self-developed ESSA intelligent electric architecture

Technology should not be cold, but should be warm and kind, respectful of human nature, full of emotion. Let technology be good, empower users to travel life, is the best footnote of Lantu for user-based enterprises.

In August this year, the new Lantu FREE was upgraded to the market. The new car takes on the Chinese aesthetic style of the Lantu brand and expresses Chinese modern design with pioneering mechanical aesthetics. The smart driving system was upgraded to Baidu Apollo Highway Driving Pro Pilot Assisted Smart Driving. The smart driving system has the Pilot Assisted Smart Driving Function (NOA) and the human-machine co-driving map, and has the high-order intelligent driving ability of integrated driving and parking. The whole system is equipped with four-wheel drive system and air suspension as standard, and the driving control performance is further improved. The power uses a 1.5T deep Miller cycle range extender, which optimizes energy consumption. The comprehensive cruising range of CLTC reaches 1201km, and the pure electric cruising range is 210km.

"Smart Driving Tour Big Five Seat SUV" New Landscape FREE

Landmap Dreamer also ushered in a new upgrade. On October 12, the 2024 new Landmap Dreamer was officially released, positioned as a "dream mobile castle", inheriting the original design of Kunpeng’s wing-spreading appearance, breaking a number of industry records with the advantages of super long battery life, super power, ultra-short braking distance, and ultra-low CLTC feed fuel consumption. Maternal and infant-grade skin-friendly fabrics certified by OEKO-TEX eco-textiles; sterilizable forest oxygen bar fresh air system and water-based paint; 2000MPa ultra-high-strength cage body structure obtained C-NCAP five-star certification; million-level magic carpet air suspension + CDC brings a better driving experience. With its excellent product strength and unique brand charm, Lantu Dreamer has received widespread praise.

2024 New Landscape Dreamer

Lantu Chasing Light is its first mass-produced model equipped with ESSA + SOA intelligent electric bionic body, achieving the same level of leadership in performance, intelligence, luxury, safety and other dimensions. With a centralized SOA electronic and electrical architecture, a Lantu Smart V-Pilot that is more in line with human driving habits, and a warm and natural smart cockpit, Lantu Chasing Light allows drivers to feel the strong autonomous technology strength of smart cars.

Standing by technology, empowering by intelligent manufacturing, and continuously improving the production process, Lantu always strives for excellence to create exquisite, safe and intelligent products. At the same time, Lantu also always adheres to the concept of "user-based technology enterprise", adheres to quality responsibility, and is committed to providing users with high-quality products.

It’s not a good idea.Landmap Chasing Light, equipped with ESSA + SOA intelligent electric bionic body

Since the birth of the brand, Lantu has been firmly grasping the development initiative in its own hands. The core technologies have basically realized full-stack self-research. Its technical capabilities in the fields of new energy vehicle platform, three electric, electronic and electrical architecture, battery, body, chassis, etc. are at the leading level in the industry; it has established dominance in the field of intelligent research and development. Over the past three years, Lantu has applied for and accepted 2,503 patents, with an average of more than 800 patents per year. The growth rate of patents is at the forefront of the new energy industry. Through product updates and uninterrupted OTA, Lantu continuously meets the needs of users.

"Landmap is friends with time, constantly solves users’ problems, and makes users’no problem ‘." You Zheng explained Landmap’s longevism in this way. Starlight lives up to the people on the way, and practices the concept of "user-based technology enterprise". Landmap is constantly empowering users with innovation and innovation for a better travel life through products and services.

In the future, Landmap will continue to work hand in hand with its users to make great strides forward, enjoy a better travel life, and help China’s automotive industry move up the road.

Welcome to Autohome Shantou Promotion Channel, we bring you exciting news! The high-profile luxury sedan is having a grand price reduction promotion in the Shantou area. In this promotion, car buyers have the opportunity to enjoy a cash discount of up to 40,000 yuan, allowing the original high-end Maybach S-Class to reach a more affordable starting price, starting at only 1.428 million yuan. This highly attractive discount range is a great car purchase opportunity you should not miss. To learn more about the car pickup price and discount details, just click "Chatty Car Price" in the quotation form, and you will have the opportunity to get more affordable car purchase conditions.

The Maybach S-Class leads the automotive world with its elegant and luxurious exterior design. The front face is designed with elegant and delicate lines, and the large chrome-plated vertical waterfall air intake grille seems to be a symbol of power and luxury, and every detail reflects the unique charm of the brand. The overall style blends classic and modern, and the streamlined design of the body with chrome decoration shows a low-key luxury, whether it is on the city street or in a quiet manor, it can become the focus.

The Maybach S-Class is sumptuous and distinguished with its elegant sideways lines. The body measures 5470mm long, 1921mm wide, 1510mm high, and the wheelbase reaches 3396mm, making its interior appear spacious and comfortable. The design of the front and rear wheel bases of 1655mm ensures the stability and driving performance of the vehicle. The tire size is 255/45 R19, and both the front and rear wheels are equipped with consistent specifications, highlighting its attention to detail and pursuit of quality. The streamlined sideways design complements the delicate wheel style, allowing the Maybach S-Class to show its dynamic beauty when still.

The Maybach S-Class’s interior design highlights its pursuit of luxury and sophistication. The interior is made of top-quality leather, which is delicate to the touch and provides passengers with the ultimate comfort experience. The steering wheel is wrapped in leather, which not only has a good grip, but also is equipped with electric up and down + front and rear adjustment functions to ensure precise control by the driver. The 12.8-inch central control screen stands on the dashboard, which is clearly displayed, and is equipped with an advanced automatic speech recognition control system, which is convenient for the driver to control various functions such as multimedia, navigation and telephone.

In terms of seats, the Maybach S-class seat cushions are generous, and the main and passenger seats support front and rear, backrest, high and low adjustment, and even 4-way adjustment of leg support and waist support, as well as electric memory function, to meet the individual needs of different passengers. The second row of seats is also equipped with front and rear adjustment, backrest adjustment and leg support functions, creating exclusive space and enjoyment for valued passengers.

The car is also equipped with multiple HDMI and Type-C multimedia/charging ports, as well as wireless charging functions for mobile phones in the front and rear rows. The details highlight technology and convenience. Whether it is visual or tactile, the interior of the Maybach S-Class shows the dignity and practicality that it should have as a luxury flagship sedan.

The Maybach S-Class is equipped with a powerful 3.0T turbocharged engine with a maximum power of 280 kilowatts, which can provide abundant power support. The engine has 380 horsepower and a torque output of 500 Nm, ensuring smooth and efficient driving of the vehicle. With the 9-speed automatic transmission, not only does it improve the smoothness of the shift, but also optimizes the driving experience, making the Maybach S-Class an excellent balance between performance and comfort.

Summarizing the evaluation of Autohome owners, he praised the appearance of the Maybach S-Class, believing that its atmosphere is solemn and the details are exquisite, and every design shows the unique charm of the brand. He personally believes that the Maybach S-Class is unique in its class, from the body line to the front face design, and its appearance is undoubtedly a direct reflection of its excellent quality. As he said, every time he sees this car, he feels proud and satisfied, which is undoubtedly the highest recognition of the Maybach S-Class.

Practical, affordable, and comfortable are the characteristics of mainstream models. If you take a closer look, they are the ones that run more on the road. There are many options in the joint venture car, and what I brought today is. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Take a look at the appearance of the Envision first. The Envision front looks simple and elegant as a whole, with a flying wing grille, it looks very clean and refreshing. Then with sharp headlights, it has been upgraded to a certain level. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 4641MM*1883MM*1647MM, the car adopts a sturdy line, the side feels very comfortable, with large-sized thick-walled tires, the shape is quite sturdy. On the rear design, the Envision rear line is full, the taillights show a simple and fashionable design style, and the exhaust pipe uses a hidden design, the overall layout is impressive.

In terms of interior design, the interior design takes a simple route and is full of combat atmosphere. The steering wheel design of the car is very personalized, equipped with the steering wheel manual up and down + front and rear adjustment, and other functions, which is full of design sense. From the central control point of view, with the 30-inch central control screen, the interior design is quite layered, and the details are still in place. Let’s take a look at the dashboard and seats. The car is decorated with a dual-barrel dashboard, which creates a more sporty atmosphere. The car adopts leather seats, and the seats are wrapped in place, which is basically enough for daily use.

The car is equipped with vehicles to everything, driving mode selection, remote control keys, rear wipers, interior ambient lights and other configurations, and the configuration has reached the mainstream level of the same level.

After reading the above details, the editor will make a summary. I wonder if you are excited about the car introduced today?

　　The shadow of the Peugeot 207CC left in Europe in the summer has not yet dissipated, and the new generation of Dongfeng Peugeot 207 has rushed to our eyes in the face of the cold winter wind. The unique temperament of the Peugeot 207CC division makes us think, and the European classic Lion King is running towards us quickly.

　　Although it is from Dongfeng Peugeot’s handwriting, its design has already reached international standards, with a steady atmosphere and personality. You will find the aesthetic balance of fashion, innovation and small cars in it. Generally speaking, it is not easy to design a sedan with a length of about 4m evenly and smoothly. There is an essential difference between the shape drawing and the real thing, mainly the placement of the internal components of the sedan. The short size of the sedan makes the rear axle and many parts of the suspension system often cause design problems for the trunk, so we often see the sedan with its tail tilted high. Dongfeng Peugeot 207 has put a lot of effort into the design of the rear, first of all, it makes the rear of the body look plump and thick, avoiding the height and frivolity of the trunk. The wide rear windshield matches the smooth lines of the trunk just right, and the large-size chrome lion logo on the curved luggage compartment lid makes the Dongfeng Peugeot 207 look quite large from the back.

　　The design of the front of the Dongfeng Peugeot 207 is self-evident. The wide smiley face design makes the lion eye headlights more sparkling, and the small round fog lamp also exudes charm. The U-shaped chrome lion logo is set against the honeycomb background, telling the pride of the lion. The wide front face is full of three-dimensional sense, the air intake with metal grille under the bumper echoes the black air intake on the engine cover, and the bumper extends in the direction of the wheel, which is cleverly combined with the fender. The original front face marks the birth of the latest generation of Peugeot sedans, making people unforgettable. Of course, the Dongfeng Peugeot 207 emphasizes the harmony of the whole vehicle and the coordination between the front and rear. The smooth streamline on the side has fully interpreted this point. A smooth curve wraps the small size and large space of the Dongfeng Peugeot 207 from front to back, making it particularly attractive.

　　The distance from Guilin to Longsheng is about 150km. Among the 50km of expressway, there is a section of expressway that is known as the most beautiful expressway in China. It winds between the beautiful mountains and rivers, like a silver streamer thrown in a picture scroll. We were fortunate to drive on this charming road with Dongfeng Peugeot 207. Since it has just been opened to traffic, there are very few vehicles. Except for the scenery, I can hardly see anything that interferes with my line of sight. With such a good opportunity, I decided to soar the speed of the car. The 1.6L engine brought not only the speed at the start, but also the acceleration in the middle and high sections was very good. It was easy to increase from 80km/h to 140km/h, as if it didn’t take much effort. The road ahead was still wide and smooth. I stepped on the accelerator to the bottom, the engine issued a uniform long sound, and the speed increased little by little again. The design of the Dongfeng Peugeot 207 sedan should enhance the balance of the vehicle at high speed. The control below the speed of 140km/h is very easy, and the direction is very sharp. As the vehicle speed rises further, the body begins to float, and it needs to concentrate on correcting the direction to deal with the impact of the road on the tires. Finally, I glanced at the speedometer and it has exceeded 170km/h, which is close to the maximum speed value given by the Dongfeng Peugeot 207.

　　Due to the fast speed of the car, the heavenly highway is gone in an instant, and we have crossed the edge of the mountains. I don’t understand why the ancestors of the Zhuang people settled in the depths of the mountains. We had to leave too many echoes of Dongfeng Peugeot 207 in the mountains. But the process of entering the mountain was beyond my expectations. The quiet lion did not even alarm the mountain gods, and moved quietly and quickly all the way. The twists and turns of the mountain road made me keep the gear below 3rd gear, and the undulating road conditions often pulled the speed very high. The excellent noise reduction effect of Dongfeng Peugeot 207 is the best way to repay this terraced picture. I can clearly feel that the noise of the engine is reduced, which is the function of the new sound insulation board, as well as the sound insulation measures around the engine and under the carpet. The improvement of the vehicle’s compactness is also the key to further weakening the noise. This is because many parts of the steel plate are lined, reducing the resonance, and the change of silence can be felt both inside and outside the vehicle.

　　In addition to the gentleman’s demeanor, the most exciting display of the Dongfeng Peugeot 207 is the style of the mountain road. The road leading to the Longji terraces is curved and narrow, and there are often trucks driving slowly under the pressure of speed, so you need to have enough acceleration and balance ability under emergency strain. Since the Dongfeng Peugeot 207 manual transmission is driven, the speed increase of the mountain road is relatively easy, and the vehicle is always in a strong torque output state. The low-speed torque output of this 1.6L engine has been enhanced to a certain extent. If you control it at about 4000r/min, there is no need to worry about the speed increase. Overtaking is only a matter of an instant. Smooth alignment on narrow mountain roads is the key to controlling the balance of the vehicle. The Dongfeng Peugeot 207, like its predecessors, reflects an innate adaptability to mountain roads. The car body is compact, the chassis is tough, and the direction of the lane change process during acceleration is very clear. The probability of a tire ringing when passing through a sharp bend quickly is also very low. The two sturdy swing arms of the Dongfeng Peugeot 207 rear axle should play a role. One swing arm enhances the toughness of the rear axle, and the other is a lateral stabilizer, so that the body can still run smoothly in a tilted state.

　　The interior space of the Dongfeng Peugeot 207 has been completely optimized. First of all, the material and assembly process have been greatly improved. The structure is tight, and the dark interior and three-dimensional dark fabric are dynamic. The manual transmission version uses a single-color dark interior with a sporty style, while the higher automatic transmission version uses a warm and elegant two-color interior. The design style of the instrument panel is very dynamic. The three unique chrome-framed round meters are on a black or white background according to different model versions. No matter which base color, it is full of sports. The trend of the air conditioner and the upper part of the instrument panel also use a fashionable silver-gray chrome-plated decorative strip, which also interprets youth and vitality as much as possible.

　　However, the biggest surprise of the Dongfeng Peugeot 207 came from the trunk, the rear seats can be manually removed, the shock absorbers and wheels have no impact on the luggage compartment, making it a regular rectangle, and the oversized volume of nearly 400L is enough to meet the needs of the family. The luggage compartment also does not affect the space in the rear and the rear view. The rear of the front seat backrest is slightly embedded, thus creating a more spacious legroom for the rear passengers.

　　Let’s take a look at this smiling sedan again. The market for such products is not only further enriched, but this time there is a well-proportioned athlete. With the appearance of the luggage compartment, the target customer base of Dongfeng Peugeot 207 will also be further expanded, attracting mature consumers. Of course, there is also the appropriate price.

　　On September 21, Beijing Thunder held a regional listing conference in Beijing, launching a total of 3 models, the official price range of 25.98-28 5,800 yuan, and the official price and configuration announced before completely consistent. The new car is positioned as a medium and large SUV, using a non-bearing body structure, and the biggest difference from the previous fuel version of BJ60 is that the car uses an extended range power system, and its scene positioning will be more urban than the fuel model.

　　Listed and released, some limited-time rights and interests cannot be exempted from the common, the limited-time rights and interests brought to everyone by the BJ60 Thunder Beijing regional listing are – outdoor gift: give 10,000 yuan outdoor life gift package, referral gift: regular customer referral transaction reward 800 yuan JD.com card, power gift: the first owner free construction of smart piles, worry-free gift: 5 years 5 free basic maintenance, new gift: this product/other product replacement subsidy 10,000 yuan, additional purchase subsidy 8000 yuan, quality assurance gift: 5 years or 150,000 km quality assurance (whichever comes first), three electricity 8 years or 150,000 km quality assurance (whichever comes first), financial gift: support up to 3 years 200,000 low interest And other financial product solutions, guarantee gifts: 5 years of free road assistance for the first non-operating car owner.

　　As a new energy hard-core off-road vehicle, the BJ60 Thunder is more fashionable in design. The middle net and lower surround have been newly designed, using a split headlight set, and the classic five-hole element in the middle of the front has also been retained.

　　The side lines are straight and tough, and the muscles are very strong. The external spare tire at the tail has also been retained. In terms of body size, the length, width and height are 5040 × 1955 × 1925mm, and the wheelbase is 2820mm. The overall design and size performance are basically the same as the previous fuel version. At the design level, the BJ60 Thunder is still relatively successful, with both the urban fashion atmosphere and the hard-core off-road should have a tough temperament.

　　The interior level and the fuel version of the BJ60 form a clear difference. Obviously, the BJ60 Thunder is more modern and technological. It adopts the popular large-size dual-screen design, and the co-pilot entertainment screen and central control screen form a whole. Outside the first time, there are also full LCD meters, streaming media rearview mirrors, HUD head-up display and other display hardware in the car, and many physical buttons are also retained.

　　The seat layout provides 5-seat and 7-seat options. The main driver is equipped with a 12-way electric adjustment seat + memory welcome function, the main and auxiliary driver leg support + aviation headrest, the whole car leather seat + ventilation/heating/massage and other functions. All functions are available, and the whole system is also equipped with a panoramic sunroof as standard.

　　In terms of power, Thunder adopts an extended range hybrid system, that is, 100% pure electric drive. The range extender is a 1.5T turbocharged engine with a maximum power of 138kW. The whole system is equipped with front and rear dual motors as standard, with a total power of 403kW. The official 0-100km/h acceleration score is 5.8s. In terms of pure electric battery life, the unified specifications of the whole system are hit at 40.3kWh ternary lithium battery. The pure electric battery life under CLTC conditions is 152kW. With an 82L large fuel tank, the comprehensive battery life can easily reach more than 1000km, which is very friendly to long-distance self-driving users.

　　Summarize:The BJ60 Thunder version is a new energy hard-core off-road vehicle that focuses on home use and long-distance crossing. The pure electric drive brought by the extended range power can give it a better and more approachable output texture. It will be more friendly than traditional fuel vehicles in the city. It is smooth and fuel-efficient to drive, and the space, comfort, and entertainment performance are good. It can even be compared to the same price urban SUV. As for the off-road capability, decoupling the four-wheel drive and front and rear soft bridges is destined that the car is not suitable for heavy off-road. What it needs to do is to help users get out of trouble in various self-driving road conditions and provide more protection for travel.

　　On July 19, according to the State Administration for Market Regulation website, a few days ago, Peugeot Citroen (Shanghai) Management Co., Ltd. was entrusted to file a recall plan with the State Administration for Market Regulation in accordance with the requirements of the "Regulations on the Management of Recall of Defective Automobile Products" and the "Implementation Measures for the Management of Recall of Defective Automobile Products". From now on, some DS 7 series vehicles produced between January 10, 2018 and April 15, 2021 will be recalled, totaling 4311 vehicles.

　　It is reported that the vehicles within the scope of this recall have too small a gap between the upper edge of the taillight and the tailgate due to design reasons, and the taillight may be damaged due to a collision when the tailgate is switched on and off. If rainwater enters the interior of the taillight,It may cause the tail lights to fail to light up.It cannot provide a signal for the rear vehicle, posing a safety hazard.

　　Peugeot Citroen (Shanghai) Management Co., Ltd. will perform a water leakage test for vehicles within the scope of the recall to check whether the tail lights are wet, and replace the tail lights that are wet; the tail lights that are not wet but belong to defective batches will be repaired. (Zhongxin Jingwei APP)

In the past August, BYD marine net sales reached 175,000, an increase of 38.4%, marine net is winning the market at an extremely fast growth rate, the reason for the rapid growth of marine net sales, or thanks to the existing products are very awesome, still in the fast pace of its products innovation;

On September 23, BYD Ocean Network Sea Lion IP launched a new SUV model – Sea Lion 05DM-i, its official listing price is 112,800 yuan – 142,800 yuan, before September 30 can also enjoy 0 interest 0 down payment, up to 24,000 replacement subsidies and other rights.

Fifth-generation DM technology, running far and wide

Sea lion 05DM-i is equipped with the fifth generation DM technology price of the most entry-level one of the two SUV, he 112,800 this price, can bring consumers the biggest bright spot is the sea lion 05 DM-i full of full power comprehensive driving mileage can do 1400 kilometers, power loss fuel consumption 3.79L/100km, which is in the A-class SUV is extremely low level, and BYD fifth generation DM technology models, always like "reverse virtual label", that is to say, the actual performance may be lower;

Long battery life and low fuel consumption mean that car owners do not often go to refuel, and this EHS electric hybrid system supports four driving modes: EV pure electric, HEV series, HEV parallel, and engine direct drive; pure electric battery life is divided into two versions: 75 kilometers and 115 kilometers. For daily urban commuting, it is basically possible to use only electricity, and the main thing is to save money.

Ocean aesthetics, interpreting the beauty of nature

As a new member of Sea Lion IP, Sea Lion 05DM-i naturally pays attention to the presentation of "marine aesthetics" in design.

First of all, the front face adopts the shape of ocean waves ripples, with Xinhui headlights, and on the side of the body, the ocean waves are also used.

The hidden C-pillar design is slightly dynamic, and the tail uses a through-type layer-by-layer progressive lattice light source;

Appearance provides a total of snow white, Delan black, time gray, blue smoke color four color scheme;

In the interior design, the Sea Lion 05 DM-i pays attention to the rhythmic aesthetics of the ocean, using a wraparound marine rhythmic cockpit, and the central control layout adopts a 15.6-inch adaptive rotary suspension Pad + 8.8-inch instrument screen design, with 31-color rhythmic scene atmosphere lights, the interior uses water ripple elements, and there is a meteorite black interior color scheme, setting off the advanced sense of marine aesthetics.

Wide and comfortable five-seat layout for comfort

Although the 05 is not the largest in terms of numbers, its spatial performance is impressive; the Sea Lion 05 DM-i, which is positioned as an A-class SUV, has a wheelbase of 2,712mm, which means it can provide greater spatial performance than its peers.

In terms of configuration, the Sea Lion 05 DM-i provides double-layer laminated sound insulation glass for the front windshield and front windows, 8-speaker Dirac audio, multi-gear independently adjusted ventilation/heating function for the front seats, and independent headrests for the rear seats. Comfort configuration;

In the intelligent part, the Sea Lion 05DM-i is equipped with DiPilot intelligent driving, which supports intelligent navigation, collision warning and other functions.

In terms of convenient use configuration, the Sea Lion 05 DM-i supports full-scene digital keys such as mobile phone NFC car keys and VTOL mobile power stations with external discharge power of 3.3kW.

Safety is unambiguous

The body-in-white structure of the Sea Lion 05DM-i features more than 73% high-strength steel, 6 airbags as standard, and an intelligent power braking system with more than ten active safety functions as standard, providing a more comprehensive safety configuration.

Since the launch of less than three years, the marine network sales ushered in a continuous breakthrough, its cumulative sales have exceeded 3.20 million vehicles, this time the launch of new products: Sea Lion 05DM-i, with the fifth generation of DM technology blessing, coupled with high configuration and 112,800 price, it is not difficult to speculate that it will be the next Ocean Network big explosion;

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The first model of the new energy brand, the EH7, has changed the stable, dignified and serious temperament of the previous Hongqi brand, challenging the traditional design, hoping to bring users a new driving experience with advanced technology configuration and open a new energy sequence of Hongqi.

On February 25, Hongqi released the official picture of the new pure electric medium and large sedan EH7, which attracted the attention of netizens. It is reported that the model is expected to be officially launched in mid-to-late March.

Different from the previous Hongqi models, it is a luxury intelligent pure electric sedan of the Hongqi brand for new noble pioneer users. It is positioned as a medium and large pure electric sedan, and is the first new product based on the new design concept and the "flag" super architecture FMEs. The consumer group of this car is those young users who are fashionable and pursue a sense of technology, especially young women.The Hongqi brand hopes that the car can bring users an all-round extreme driving experience in three aspects: cutting-edge styling, excellent performance and intelligent technology, and become the main model of the Hongqi brand.

Differentiated configuration creates unique competitiveness

The Hongqi EH7 has two power versions: single motor and dual motor. Among them, the single-motor two-drive version is equipped with a rear-drive motor with a maximum power of 253kW, and the cruising range is 820km; the version is equipped with front and rear motors, with a maximum power of 202kW and 253kW respectively, and the cruising range is 760km. It only takes 3.9s to accelerate 0-100km/h; both versions are equipped with 111kWh. In addition, according to different versions, the Hongqi EH7 will also launch a power-changing version and a long-range fast-charging version. The front suspension of the car is used, and the rear suspension is equipped with a five-bar independent suspension, so the chassis is biased towards controlling sports models. The sports version is also equipped with red Brembo front brake calipers, which enhance the sports atmosphere.

Mainstream pure electric cars mostly focus on ordinary daily application scenarios, mainly in terms of cruising range. The maximum cruising range of Hongqi EH7 is 820km, which is a leading level and exceeds most competing models in the same class. It is worth mentioning that Hongqi EH7 has a four-wheel drive version, coupled with the performance of zero-hundred acceleration 3.9s, which is close to the supercar level, enabling the car to cope with more road conditions. At the same time, the car also has a rare power-changing and fast-charging version, which greatly facilitates the needs of different users.With its rich and unique configuration, the Hongqi EH7 not only offers supercar performance, but also a variety of supplementary options, making the user’s travel experience more perfect.

Retro and futuristic concepts create a unique exterior style

The appearance of Hongqi EH7 is a new design style, which is more in line with the current popular style than Hongqi’s existing new energy products. The front face adopts a closed grille, with a new brand logo embedded in the middle, and the red flag central axis lighting above the hood is replaced by two raised lines. In addition, the front face also has L-shaped headlights, which are matched with the trapezoidal air intake in the lower surrounding part, which looks like a "smile" in the perspective, which is very pleasing and ensures the originality of the vehicle design.

From the side, the Hongqi EH7 has a slightly back-slipping effect, creating a suspended roof, and is also equipped with a semi-hidden door handle. With sporty 18/19-inch wheels, it looks very young. The car’s length, width and height are 4980/1915/1490mm respectively, and the wheelbase is 3000mm. The overall size is not small, and it is comparable. It is better than the Star Era ES, BYD Han EV and other similar models, and also adopts the front and rear short-hanging design. The rear of the Hongqi EH7 is also full of movement. The top of the trunk is designed with a slightly upturned ducktail. The taillights adopt the current popular through-type design, which can further stretch the lateral visual width of the rear and echo the headlights.

The design of the Hongqi EH7 is unique. Although it does not have the logo of the traditional Hongqi brand, it seems to be less recognizable than other models of Hongqi, and it does not seem to be as stunning as the previous E-HS9, H9 and other models when they first appeared. But the car has the slightly retro beauty that people need today, but also has a very futuristic sci-fi texture. ThisThe seemingly contradictory fusion of retro and future, through the perfect embodiment of the car, highlights the unique style of the Hongqi EH7 model, and has a unique recognition.

Rich configuration highlights "technology style"

In terms of interior, Hongqi EH7 does not pursue the traditional luxury style, but breaks the routine and tries new design ideas. Its steering wheel shape is quite personalized, and the dual-width multi-kinetic steering wheel has the visual feeling of a racing steering wheel. The car is also equipped with a comfortable cockpit system, equipped with integrated punched leather seats, wireless mobile phone fast charging, high fidelity speakers, floating central armrest box, double water cup slot, AR-HUD and electronic pocket gear. At the same time, it will also support a precision autonomous driving system, covering all trunk roads "point-to-point" autonomous driving.

The Hongqi EH7 center console features a unique size floating LCD screen design, forming a three-screen linkage, and the center console layout basically does not have traditional physical buttons, replaced by a touch panel, combined with the built-in Qualcomm Snapdragon 8155 chip, making all displays and AR-HUD very smooth, very in line with modern technology and fashion trends, and making the car’s technological atmosphere not lagging behind competitors at all.

The interior usually reflects the technical configuration level of the model. The Hongqi EH7 is aimed at young people. In order to show youth and personalization, the interior style is mainly technological and advanced, with the goal of wonderful travel, beautiful experience and better life. It brings users a new driving experience with advanced technology configuration, making people believe in the future of new energy vehicles again.The interior of the Hongqi EH7 creates a fashionable and dynamic atmosphere for drivers and passengers through rich configurations, perhaps a bold attempt by the Hongqi brand in interior design in recent years.

Reform promotes Hongqi brand

In fact, the Hongqi EH7 was released as early as the beginning of 2023, with the internal model E001. However, due to various reasons, it has not been listed, and the pace of new energy transformation has been slow. During the same period, many companies have launched models of the same level, which has deprived the Hongqi EH7 of its advantage.

In August 2023, the new leadership of FAW took office and immediately held two seminars. According to the five-year strategic plan, three-year rolling plan, and annual business plan "531" strategic management system, in-depth analysis of the development environment and existing business shortcomings of the enterprise was carried out, and the strategic positioning of FAW and Hongqi brands was further clarified. In October, the Hongqi brand operation committee was established, and corresponding personnel adjustments were made to promote the development of the Hongqi brand and accelerate the preparation for the listing of Hongqi EH7.

Judging from the current known data performance of the Hongqi EH7 vehicle, the car should still have good competitiveness. However, it is still important to note that 2024 is not only very important for Hongqi, but also the competition in the domestic new energy vehicle market is becoming more and more intense; there is also the late listing of the car, many competitors at the same level exist in the market, and they have a certain market share; also, the price war has continued since the beginning of 2024, and the degree of market involution will continue to upgrade. Therefore, for the new single product of Hongqi EH7, the most crucial thing is still the pricing issue. We will wait and see how the fate of Hongqi EH7 will be and whether it can become a dark horse and lead the trend of the automotive industry.

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