Sincere heart, the power of technology, Lantu Auto and users to create a better travel

"Only if the user says you can do it, it is the real user type." At the Lantu User Night held in August, You Zheng, a member of the Standing Committee of the Party Committee and deputy general manager of DONGFENG MOTOR CORPORATION, and chairperson of Lantu Automotive Technology Co., Ltd. answered the relationship between Lantu and users in a concise and comprehensive manner. "The self-discipline of an enterprise is to create value for users in a down-to-earth manner." The relationship between enterprises and users is clear at a glance.

In recent years, the competition in the automotive market has become increasingly fierce. How to ensure the sustainability of the enterprise, Lu Fang, CEO of Lantu Automobile, believes that "stupid efforts" should be made from product quality, new product development and service. Only by serving users sincerely and providing users with a high-quality car experience can we better establish a foothold in the present. Lantu regards "user-centricity" as the foundation of settling down, and it is also the "magic weapon" to establish a competitive advantage and promote the continuous evolution of the brand.

It’s not a good idea.Three products under Lantu Automotive

Becoming a "user-oriented technology enterprise" is Lantu’s consistent persistence since the establishment of the brand. Since the brand was born in July 2020, Lantu has adhered to the self-research of technology and created a user-centered full value chain system. It has completed the strategic layout of "three cars in three years and three categories in three years", forming a product matrix spanning three categories of high-end SUVs, MPVs and sedans. It is one of the most complete product layouts of China’s new energy vehicle companies.

The product matrix is getting fuller and continues to win the trust of users. Since March this year, Lantu has sold more than 3,000 vehicles for six consecutive months. In August, Lantu achieved a delivery volume of 4,008 units, and the delivery volume reached 5,010 units in September, doubling its sales year-on-year for two consecutive months. The brand reputation and market influence have steadily improved, and the development situation is stable and improving. Lantu is constantly becoming a better version of itself.

Lantu Auto CEO Lu released the new Lantu FREE on the 2023 Lantu User Night

Quality first, everything for the user

Lantu Automobile is a high-end new energy passenger car brand built by Dongfeng. It inherits Dongfeng’s more than 50 years of experience in the automotive manufacturing field and undertakes the important mission of promoting the upward and strategic transformation of Dongfeng’s brand. Since its establishment, Lantu has been firmly committed to building a user-oriented technology enterprise, creating value for users in a down-to-earth manner, and combining the brand characteristics of high-end new energy vehicles to always provide users with a product experience that exceeds expectations.

For each new product, from user request collection, product planning, to R & D, supply chain management, manufacturing, and after-sales. Each link and node Landmap has set up strict verification procedures, with 50 nodes and 12,338 "devil training" verification items, and through the PDCA cycle, to ensure the excellent quality of mass-produced models, committed to providing users with impeccable quality and experience of automotive products.

Lantu Automotive Intelligent Manufacturing Base

In terms of trial production and manufacturing process, Lantu has established the VES vehicle evaluation standard and refined quality evaluation system: based on the VES evaluation standard, Lantu conducts more than 500 items such as appearance inspection, road test inspection, rain inspection, warehousing inspection, etc. on the off-line vehicles, and strictly checks the factory quality of the vehicle. With the goal of the refined quality evaluation system, Lantu conducts detailed evaluation and improvement on the user’s high-perception of materials, clearance, color difference, odor, vehicle operation, driving experience, etc., so that users can see, hear, hear, and touch, all presenting a well-crafted high-end enjoyment.

In terms of manufacturing, Landmap is also constantly improving the production process and controlling the details. Through the application of cutting-edge manufacturing combined with cutting-edge digital technologies such as IoT, big data, and edge cloud, every detail of the product can be meticulously crafted to create exquisite, sturdy, and safe products.

Treat each other with sincerity and achieve a two-way journey

In August this year, on the occasion of the third anniversary of the establishment of the Lantu brand, a beautiful encounter with a scale of more than 5,000 people left a deep impression. "With your confidant, share Lantu", Lantu’s 2023 VOYAH NIGHT user night shines, releasing brand attitude, clarifying user relationships, rejuvenating and upgrading products, launching a new user co-creation plan… All of them show Lantu people’s sincere heart for users and their lean ingenuity for products.

Aerial Landscape 2023 VOYAH NIGHT User Night

Lu Fang said that from "dream birth" to "dream advancement", in the process of brand evolution, Lantu Auto has always paid attention to the real user requests, continued to adhere to the concept of "Lantu will bring beauty to users", and constantly re-evolved to meet the real needs of users.

Landmap affectionately refers to their users as "Landmap Friends". Since Landmap FREE, Landmap has organized "Landmap Friends" to participate in the whole process of production and manufacturing of Landmap, such as R & D, testing, service, etc., to help Landmap iterate rapidly. Since 2020, Landmap has held 7 "Global Creation and Enjoyment Peers" activities, collecting more than 300 suggestions from users and improving and optimizing more than 130 items, covering details of workmanship, car-machine interaction, driving experience, NVH, experience optimization, intelligent driving and other aspects. Together with many "Landmap Friends", we have achieved comprehensive co-creation from products, services to ecology.

Landmap User Night Off-site Users Co-create Blocks

At the 2023 Landmap User Night, the car friends will jointly create the planning, design, and construction details of the block, as well as the interactive games and gifts on site, all of which are spontaneously organized by the car friends from all over the world, so that the riders can become participants. During the user night, CEO Lu Fang led the Landmap executive team, employees, and riders to form a fleet to welcome users from all over the country. In the fleet, Landmap riders accounted for half. It can be found that they have become friends of Landmap and are the "masters" of this grand festival of "Landmap Friends", thus volunteering to contribute.

2023 VOYAH NIGHT User Night

LANTU has established a "beautiful and common" relationship with users, created with users, and played with users. LANTU, which insists on being the bosom friend of users, has witnessed the beautiful life of 40,000 families after three years of accumulation and brewing, and constantly creates a better value experience for users.

Innovation seeks change, technology leads evolution

Lu Fang, chief executive of Lantu Automotive, once said that "user-centric" has never been a slogan. The key to success or failure is not the accumulation of technology, but the ability to make technology meet the real needs of the people. Lantu hopes to create products that are truly user needs and user satisfaction. "

How to truly become a trusted and recognized partner of users? Be sure to provide outstanding quality and unique car experience. And this requires combining user requests with technological strength, through technological innovation and upgrading.

What is the meaning of technology? Lantu believes that it is to allow more people to enjoy a better travel experience. Lantu insists on technological innovation, through self-research and collaboration with domestic suppliers, the previous configuration on the million-class model has become the "standard" of Lantu models, using technology to allow people to get a leapfrog ride at a more affordable price.

Landmap’s self-developed ESSA intelligent electric architecture

Technology should not be cold, but should be warm and kind, respectful of human nature, full of emotion. Let technology be good, empower users to travel life, is the best footnote of Lantu for user-based enterprises.

In August this year, the new Lantu FREE was upgraded to the market. The new car takes on the Chinese aesthetic style of the Lantu brand and expresses Chinese modern design with pioneering mechanical aesthetics. The smart driving system was upgraded to Baidu Apollo Highway Driving Pro Pilot Assisted Smart Driving. The smart driving system has the Pilot Assisted Smart Driving Function (NOA) and the human-machine co-driving map, and has the high-order intelligent driving ability of integrated driving and parking. The whole system is equipped with four-wheel drive system and air suspension as standard, and the driving control performance is further improved. The power uses a 1.5T deep Miller cycle range extender, which optimizes energy consumption. The comprehensive cruising range of CLTC reaches 1201km, and the pure electric cruising range is 210km.

"Smart Driving Tour Big Five Seat SUV" New Landscape FREE

Landmap Dreamer also ushered in a new upgrade. On October 12, the 2024 new Landmap Dreamer was officially released, positioned as a "dream mobile castle", inheriting the original design of Kunpeng’s wing-spreading appearance, breaking a number of industry records with the advantages of super long battery life, super power, ultra-short braking distance, and ultra-low CLTC feed fuel consumption. Maternal and infant-grade skin-friendly fabrics certified by OEKO-TEX eco-textiles; sterilizable forest oxygen bar fresh air system and water-based paint; 2000MPa ultra-high-strength cage body structure obtained C-NCAP five-star certification; million-level magic carpet air suspension + CDC brings a better driving experience. With its excellent product strength and unique brand charm, Lantu Dreamer has received widespread praise.

2024 New Landscape Dreamer

Lantu Chasing Light is its first mass-produced model equipped with ESSA + SOA intelligent electric bionic body, achieving the same level of leadership in performance, intelligence, luxury, safety and other dimensions. With a centralized SOA electronic and electrical architecture, a Lantu Smart V-Pilot that is more in line with human driving habits, and a warm and natural smart cockpit, Lantu Chasing Light allows drivers to feel the strong autonomous technology strength of smart cars.

Standing by technology, empowering by intelligent manufacturing, and continuously improving the production process, Lantu always strives for excellence to create exquisite, safe and intelligent products. At the same time, Lantu also always adheres to the concept of "user-based technology enterprise", adheres to quality responsibility, and is committed to providing users with high-quality products.

It’s not a good idea.Landmap Chasing Light, equipped with ESSA + SOA intelligent electric bionic body

Since the birth of the brand, Lantu has been firmly grasping the development initiative in its own hands. The core technologies have basically realized full-stack self-research. Its technical capabilities in the fields of new energy vehicle platform, three electric, electronic and electrical architecture, battery, body, chassis, etc. are at the leading level in the industry; it has established dominance in the field of intelligent research and development. Over the past three years, Lantu has applied for and accepted 2,503 patents, with an average of more than 800 patents per year. The growth rate of patents is at the forefront of the new energy industry. Through product updates and uninterrupted OTA, Lantu continuously meets the needs of users.

"Landmap is friends with time, constantly solves users’ problems, and makes users’no problem ‘." You Zheng explained Landmap’s longevism in this way. Starlight lives up to the people on the way, and practices the concept of "user-based technology enterprise". Landmap is constantly empowering users with innovation and innovation for a better travel life through products and services.

In the future, Landmap will continue to work hand in hand with its users to make great strides forward, enjoy a better travel life, and help China’s automotive industry move up the road.