New car lookout ｜ ＂Out of the circle＂ Hongqi new energy car EH7

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The first model of the new energy brand, the EH7, has changed the stable, dignified and serious temperament of the previous Hongqi brand, challenging the traditional design, hoping to bring users a new driving experience with advanced technology configuration and open a new energy sequence of Hongqi.

On February 25, Hongqi released the official picture of the new pure electric medium and large sedan EH7, which attracted the attention of netizens. It is reported that the model is expected to be officially launched in mid-to-late March.

Different from the previous Hongqi models, it is a luxury intelligent pure electric sedan of the Hongqi brand for new noble pioneer users. It is positioned as a medium and large pure electric sedan, and is the first new product based on the new design concept and the "flag" super architecture FMEs. The consumer group of this car is those young users who are fashionable and pursue a sense of technology, especially young women.The Hongqi brand hopes that the car can bring users an all-round extreme driving experience in three aspects: cutting-edge styling, excellent performance and intelligent technology, and become the main model of the Hongqi brand.

Differentiated configuration creates unique competitiveness

The Hongqi EH7 has two power versions: single motor and dual motor. Among them, the single-motor two-drive version is equipped with a rear-drive motor with a maximum power of 253kW, and the cruising range is 820km; the version is equipped with front and rear motors, with a maximum power of 202kW and 253kW respectively, and the cruising range is 760km. It only takes 3.9s to accelerate 0-100km/h; both versions are equipped with 111kWh. In addition, according to different versions, the Hongqi EH7 will also launch a power-changing version and a long-range fast-charging version. The front suspension of the car is used, and the rear suspension is equipped with a five-bar independent suspension, so the chassis is biased towards controlling sports models. The sports version is also equipped with red Brembo front brake calipers, which enhance the sports atmosphere.

Mainstream pure electric cars mostly focus on ordinary daily application scenarios, mainly in terms of cruising range. The maximum cruising range of Hongqi EH7 is 820km, which is a leading level and exceeds most competing models in the same class. It is worth mentioning that Hongqi EH7 has a four-wheel drive version, coupled with the performance of zero-hundred acceleration 3.9s, which is close to the supercar level, enabling the car to cope with more road conditions. At the same time, the car also has a rare power-changing and fast-charging version, which greatly facilitates the needs of different users.With its rich and unique configuration, the Hongqi EH7 not only offers supercar performance, but also a variety of supplementary options, making the user’s travel experience more perfect.

Retro and futuristic concepts create a unique exterior style

The appearance of Hongqi EH7 is a new design style, which is more in line with the current popular style than Hongqi’s existing new energy products. The front face adopts a closed grille, with a new brand logo embedded in the middle, and the red flag central axis lighting above the hood is replaced by two raised lines. In addition, the front face also has L-shaped headlights, which are matched with the trapezoidal air intake in the lower surrounding part, which looks like a "smile" in the perspective, which is very pleasing and ensures the originality of the vehicle design.

From the side, the Hongqi EH7 has a slightly back-slipping effect, creating a suspended roof, and is also equipped with a semi-hidden door handle. With sporty 18/19-inch wheels, it looks very young. The car’s length, width and height are 4980/1915/1490mm respectively, and the wheelbase is 3000mm. The overall size is not small, and it is comparable. It is better than the Star Era ES, BYD Han EV and other similar models, and also adopts the front and rear short-hanging design. The rear of the Hongqi EH7 is also full of movement. The top of the trunk is designed with a slightly upturned ducktail. The taillights adopt the current popular through-type design, which can further stretch the lateral visual width of the rear and echo the headlights.

The design of the Hongqi EH7 is unique. Although it does not have the logo of the traditional Hongqi brand, it seems to be less recognizable than other models of Hongqi, and it does not seem to be as stunning as the previous E-HS9, H9 and other models when they first appeared. But the car has the slightly retro beauty that people need today, but also has a very futuristic sci-fi texture. ThisThe seemingly contradictory fusion of retro and future, through the perfect embodiment of the car, highlights the unique style of the Hongqi EH7 model, and has a unique recognition.

Rich configuration highlights "technology style"

In terms of interior, Hongqi EH7 does not pursue the traditional luxury style, but breaks the routine and tries new design ideas. Its steering wheel shape is quite personalized, and the dual-width multi-kinetic steering wheel has the visual feeling of a racing steering wheel. The car is also equipped with a comfortable cockpit system, equipped with integrated punched leather seats, wireless mobile phone fast charging, high fidelity speakers, floating central armrest box, double water cup slot, AR-HUD and electronic pocket gear. At the same time, it will also support a precision autonomous driving system, covering all trunk roads "point-to-point" autonomous driving.

The Hongqi EH7 center console features a unique size floating LCD screen design, forming a three-screen linkage, and the center console layout basically does not have traditional physical buttons, replaced by a touch panel, combined with the built-in Qualcomm Snapdragon 8155 chip, making all displays and AR-HUD very smooth, very in line with modern technology and fashion trends, and making the car’s technological atmosphere not lagging behind competitors at all.

The interior usually reflects the technical configuration level of the model. The Hongqi EH7 is aimed at young people. In order to show youth and personalization, the interior style is mainly technological and advanced, with the goal of wonderful travel, beautiful experience and better life. It brings users a new driving experience with advanced technology configuration, making people believe in the future of new energy vehicles again.The interior of the Hongqi EH7 creates a fashionable and dynamic atmosphere for drivers and passengers through rich configurations, perhaps a bold attempt by the Hongqi brand in interior design in recent years.

Reform promotes Hongqi brand

In fact, the Hongqi EH7 was released as early as the beginning of 2023, with the internal model E001. However, due to various reasons, it has not been listed, and the pace of new energy transformation has been slow. During the same period, many companies have launched models of the same level, which has deprived the Hongqi EH7 of its advantage.

In August 2023, the new leadership of FAW took office and immediately held two seminars. According to the five-year strategic plan, three-year rolling plan, and annual business plan "531" strategic management system, in-depth analysis of the development environment and existing business shortcomings of the enterprise was carried out, and the strategic positioning of FAW and Hongqi brands was further clarified. In October, the Hongqi brand operation committee was established, and corresponding personnel adjustments were made to promote the development of the Hongqi brand and accelerate the preparation for the listing of Hongqi EH7.

Judging from the current known data performance of the Hongqi EH7 vehicle, the car should still have good competitiveness. However, it is still important to note that 2024 is not only very important for Hongqi, but also the competition in the domestic new energy vehicle market is becoming more and more intense; there is also the late listing of the car, many competitors at the same level exist in the market, and they have a certain market share; also, the price war has continued since the beginning of 2024, and the degree of market involution will continue to upgrade. Therefore, for the new single product of Hongqi EH7, the most crucial thing is still the pricing issue. We will wait and see how the fate of Hongqi EH7 will be and whether it can become a dark horse and lead the trend of the automotive industry.