BYD Seal and other popular new energy vehicle purchase surveys

　　[Autohome News] I don’t know if you have noticed that after 2022, whether it is yourself or your friends and family around you, when adding/exchanging new cars, more and more people begin to seriously consider new energy models. There are many factors in this, and the blockbuster new car that can attract consumers’ attention is naturally one of them. We have done a phase of targetingPurchase investigation of hybrid/plug-in hybrid modelsIn this issue, we will focus on pure electric models, including BYD Seal, Smart Elf #1, Changan Deep Blue SL03, Euler Ballet Cat, and Zero Run C01.

　　In addition, it is worth mentioning that Beijing, Wuhan, Shenzhen, and Hubei have introduced subsidy policies for the purchase of new energy vehicles. Click (Beijing, Wuhan, Shenzhen, Hubei) to view the policy details, which also has a certain stimulating effect on local consumption. In this car purchase survey, let’s take a look at the market in Beijing. Friendly reminder, we will organize the preferential market of the models involved in this survey into a table at the end of this article for your convenience.

●　BYD seal

　　The BYD Seal was born on the BYD e-platform 3.0. It is positioned as a pure electric medium-sized car and sold on the BYD Ocean Network. In addition to the obvious difference in appearance between it and the BYD Han EV model, the body size is also smaller, and the front suspension adopts a double fork arm structure, making it positioned with a different audience group from the Han EV. The seal has been officially launched on July 29, with a total of 4 models.The price range after the subsidy is 20.98-28 6,800 yuan…

　　BYD Seal can order a car through the store or the "BYD Auto" Mini Program for a deposit of 2,000 yuan, but it will be more troublesome to apply for a refund if you unsubscribe after booking a car through the Mini Program. There are currently no discounts for the new car, and the first batch of car users will start delivering it in the near future. If you order a car now, the delivery period is expected to be about 3-4 months.

　　When purchasing a seal, the official will give a free charging pile (30 meters), and there will be a replacement subsidy of 4,000 yuan. If it is a BYD model replacement, the subsidy can reach 8,000 yuan. In terms of financial policy, the car does not currently support interest-free loans. Low-interest loans can be used for 1-5 years, with interest rates ranging from 1.99% to 3.99%. In addition, there is a license inspection fee of 1,500 yuan in Beijing.

●　Smart Elf #1

　　Smart Genie #1 was officially launched on June 6. A total of three models were launched in the early stage. After subsidiesThe price range is 18.16-22 6,600 yuanAt the Chengdu Auto Show, smart wizard #1 BRABUS was officially launched. As a high-performance version of the model, the car added a sporty package and was equipped with a four-wheel drive system composed of dual motors.The price is 279,000 yuan…

　　The new car can only be booked through the "smart car" app with a deposit of 5,000 yuan, but unfortunately, the smart elf #1 BRABUS is limited to 2,000 units, which is currently fully booked and no longer accepts orders.

　　At present, there is no cash discount for new cars, but users who place an order before September 30 can enjoy free original charging piles + free installation, Sandian lifetime quality assurance and a 2,000 yuan color selection voucher for some models. In addition, there is no replacement subsidy policy for new cars, and the loan purchase support is 1-5 years. According to the selected Financial Institution Group or time, the loan interest is between 3.8% and 4.4%.

●　Changan dark blue SL03

　　Changan deep blue SL03 completed the listing on July 25. It is also the only model in this survey that has a variety of power forms of pure electric, extended range and hydrogen energy. Among them, the extended range version is priced at 168,900 yuan, and there are 2 pure electric version models. The price range is 18.39-21 5,900 yuan.

　　Changan Deep Blue will be operated by independent dealers. In this survey, the stores in Beijing are still being renovated and are expected to be completed in mid-September. Some stores already have exhibition cars, and there are test drives that can be tested.

　　In terms of policy, there are currently no discounts for new cars. The delivery cycle of pure electric models is about 2 months, and the delivery cycle of extended-range models is longer, about 3 months. The replacement subsidy is 4,000 yuan for electric cards, and the policy and financial discount of 4,000 yuan can only choose 1 of 2, and the license inspection service fee is 600 yuan.

●　Euler Ballet Cat

　　Ballet Cat completed the listing on July 12. There are currently 4 models on sale, and the price range after subsidy is 19.30-22 3,000 yuan. At present, there is no discount for new cars, but now you can also enjoy the service of 50% off the appearance color and 30% off the optional package provided by the official. In addition, some in-store car reservations will give an additional 3,000 yuan JD.com card.

　　At present, there are some existing cars in the store. If you order a car, you can book it through a dealer or the "Ola Auto" Mini Program. The deposit is 3,000 yuan, and the delivery period can be completed within 1 month. New cars can enjoy a replacement subsidy of 5,000 yuan, and there are a variety of financial policies with 0 down payment and 0 interest loans. It is very flexible. The license car inspection service fee is 1,000 yuan.

"Euler Lightning Cat"Oh, yeah."

　　In addition, according to in-store sales, the Euler Lightning Cat will also arrive at the store in mid-to-late September for display. It is expected to start pre-sale in October and be officially listed in November. However, the specific information is still subject to the official. If you are interested, you can call the dealer in advance to confirm before going.

●　Zero Run C01

　　The Zero C01 will not be officially launched until September 28, but it has already started pre-sale, and a total of 5 models have been launched, with a pre-sale price range of 18-270,000 yuan. Whether it is a supermarket or a traditional dealer, there is no Zero C01 exhibition car on display yet. Sales said it is expected that there will be a show car to the store in mid-to-late September.

　　At present, there is no detailed sales policy for the new car. Only the 0 yuan order policy announced during the pre-sale period can be booked through the Zero Run Car App, official website, WeChat Mini Program or WeChat official account, and the new car is expected to be delivered to users in the third quarter.

Full text summary:

　　From the above, we can see that there are almost no cash discounts for the models involved in this survey, but only some discounts such as replacement subsidies or zero-interest financial policies. In addition to the "direct sales" behavior of some brands using the manufacturer’s Mini Program to order cars, there is also a new market environment brought about by the lack of production capacity caused by chips and other issues and the increasingly popular new energy market.

　　In addition, it can be seen that with the transformation of car companies to electrification, they are also trying to improve brand perception in various ways, including the careful layout of offline stores. By actually going to the store to feel the brand culture, service and product introduction, etc., consumers who come to the store to see the car are worthwhile, which is also something that cannot be felt through mobile phone ordering. Well, if you still want to know the market situation of that new car, you are welcome to leave a message in the comment area to discuss, we will see you next time. (Text/Autohome Guo Chen)