Xiaomi responded that selling a SU7 lost 6,800 yuan： this information may be biased.
Weibo topic # Xiaomi executives denied selling a SU7 at a loss of 6800 yuan # Rushed to hot search!
On April 15th, it was reported that Citigroup released a research report predicting that every SU7 sold by Xiaomi in 2024 would lose an average of 6,800 yuan, and the whole car-making business would lose a total of 4.1 billion yuan. Xu Jieyun Weibo, special assistant to the chairman of Xiaomi Group and deputy general manager of China Marketing Department, responded, "This information may be quite biased."
On March 28th, Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the press conference that they all lost money.
On the same day, the Ministry of Justice of LI issued a document saying that recently, LI received a report from a user, saying that he saw someone spreading pornographic pictures taken by the so-called LI car camera on the WeChat group. In this regard, LI has collected relevant evidence and reported the case to the public security organ at the first time.
Two days ago, the Ministry of Justice of LI also refuted the recent online posting of "LI’s latest progress in going to sea" and "Uzbekistan signed a contract".
Xiaomi executives responded
Today, it is reported that Citigroup expects the delivery of SU7 of Xiaomi Group to reach 5,000 to 6,000 vehicles in April, and the annual delivery will be about 55,000 to 70,000 vehicles. Citigroup also estimates that Xiaomi will lose an average of 6,800 yuan for every SU7 sold in 2024, and the entire car-making business will lose a total of 4.1 billion yuan.
In response, Xu Jieyun said in Weibo, "This information may have a big deviation. I see, the report of Citi Auto Analyst came from April 2nd, and the sales boom of Xiaomi SU7 may be underestimated. In the past few weeks, our orders have continued to increase, and we are also making every effort to improve our delivery capacity. "
On March 28th, Xiaomi SU7 was officially listed. At the press conference that night, the price of Xiaomi SU7 was also officially disclosed. Among them, Xiaomi SU7 Standard Edition is 215,900 yuan, Xiaomi SU7 Pro is priced at 245,900 yuan, and Xiaomi SU7 Max is priced at 299,900 yuan.For this pricing, Lei Jun said that they all lost money.
After the press conference, Lei Jun said in an interview with the media: "In the pure electric vehicle industry, I don’t know which one is still making money except Tesla. The pricing of Xiaomi SU7 should not only make consumers feel that we are sincere, but also make the losses we can afford. 229,000 is our original pricing, and the original pricing of the top version is 350,000, but later (the price reduction of car companies) fooled us, so we decided to do it in good faith. The standard version is 30,000 lower than Tesla Model 3, and the Max version is set at 299,000 yuan. "
According to the data released by Xiaomi Automobile, after 24 hours of listing, Xiaomi SU7 has a large order of 88,898 vehicles. However, Xiaomi Auto’s "big order" can be refunded within 7 days if the consumer does not lock the order. If it is more than 7 days, the order will be automatically locked and non-refundable.
On April 3, at the first delivery ceremony of Xiaomi SU7, Lei Jun revealed that at present, the number of Xiaomi SU7 has exceeded 100,000, and the number of locks has exceeded 40,000.
LI: The police have been alerted.
On April 15th, the Ministry of Justice of LI issued a document saying that recently, LI received a report from a user that he saw someone spreading pornographic pictures taken by the so-called camera in LI’s car on the WeChat group.
In this regard, LI solemnly declared: "We have delivered more than 700,000 LI vehicles, and none of them has the ability of remote viewing and storing pictures, audio and video. We put privacy in the most important position, and even the driving recorder only allows the owner to store it locally, and does not record sound. LI respects and protects users’ privacy, and all data processing behaviors comply with the relevant requirements of national laws and regulations. LI has collected relevant evidence for criminals to create and spread online rumors through fraudulent means of transplanting flowers and trees, and reported the case to the public security organs at the first time. "
Just two days ago, the Ministry of Justice of LI refuted the recent online posting of "LI’s latest progress in going to sea" and "Uzbekistan signed a contract".
LI said that after verification, the "signing of sales authorization in Uzbekistan" shown in some online pictures was not an official act of LI, and the picture was used to create and spread false information in the name of LI.
In addition, LI has not organized or received any factory visits for dealers. Regarding the description of the so-called visits to LI factories by relevant personnel, LI has collected relevant evidence and reported the case to the public security organs. The specific situation needs to wait for the results of the police investigation.
It is worth mentioning that LI recently announced that the new ideal L6 product launch conference will be held at 20: 00 on April 18th.
It is understood that the Ideal L6 is the first model in LI with a price below 300,000 yuan. Currently in the China market, 200,000 — The passenger car market with a price of 300,000 yuan has a broader space than the passenger car market with a price of more than 300,000 yuan. According to the data of Cui Dongshu, secretary-general of the Federation, the China market will be 200,000 in 2023 — 300,000 yuan passenger car retail sales accounted for 15.9%, 300,000 — The proportion of the price of 400,000 yuan is 11%, and the proportion of the price above 400,000 yuan is 3.2%.