New growth point of sales, Jietu Shanhai new energy series released the first model L9 price 166,900

"We will definitely enter the top position in the country next year, and we will never rely on losses in exchange for sales." I still remember that on October 16, 2023 Chery Technology Day, after Chery Chairperson Yin Tongyue put down his harsh words, Chery Automobile accelerated the pace of new energy. In just one month, Chery held two consecutive blockbuster new energy conferences, which allowed us to see Chery Automobile’s determination to new energy.

Let’s dismiss the time in the past week. On November 9, Beijing Yanqi Lake Chery Automobile released a new new energy series "Fengyun", and then on the eve of the Guangzhou Auto Show on November 14, Jietu Automobile released a new energy series "Shanhai" in Zhuhai, and simultaneously listed the first model Shanhai L9, as well as the debut of Shanhai L6 (compact plug-in SUV) and Shanhai T-L (hard plug-in SUV).

Let’s start with Shanhai L9, as the first model of Shanhai series, a total of 4 models of Air Light, Air, Pro and Max were launched, and the official guide price was 166,900-188,900. At the event site, Rui gave a six-fold gift, showing the full sincerity of Jietu Automobile.

Create the world’s first hybrid off-road brand!

At the press conference, "Gao’s View City" found that the phrase "build the world’s first hybrid off-road brand" resounded throughout the audience, whether it was Zhang Guozhong, executive deputy general manager of Chery Automobile joint stock company, deputy general manager of Chery Automobile joint stock company, general manager of Chery Automobile Marketing Company, general manager of Jietu Automobile Li Xueyong or assistant general manager of Jietu Automobile, general manager of Jietu Automobile Marketing Company Zhang Chunwei, it was enough to see the high expectations of Jietu for Shanhai sequence.

So, how can Jietu Automobile build Shanhai series into the world’s first hybrid off-road brand? At this press conference, we also gave us the answer, that is, from the five dimensions of new series, new products, new channels, new ecology, and new team, to redefine the value standard of vehicles in the new travel era. Among them, in terms of products, Jietu Shanhai will launch 8 new hybrid markets in the next two years, including urban Yueno SUV series, hard off-road SUV series, and pickup truck series, covering hybrid family travel and hybrid off-road travel.

In terms of channels, Jietu Automobile will create a new sales and service system for Shanhai sequence. At the press conference, Li Xueyong, deputy general manager of Chery Automobile joint stock company, general manager of Chery Automobile marketing company, and general manager of Jietu Automobile, said: At present, 300 channels and more than 1,000 service networks have been built, and it will expand to more than 450 channels next year. In addition, for the new hybrid products, it will use new ecology and new team in the future to exclusively build Shanhai’s brand, Shanhai’s user operation and maintenance and Shanhai’s service experience.

Obviously, for Jietu Automobile, although Shanhai is just a brand new series, it is enough to see Jietu Automobile’s determination and confidence in comprehensive new energy. We also believe that the fully prepared Shanhai series will live up to expectations, stand out in the new energy market, and win the favor of consumers.

More than 950,000 in five years, the new growth point of Jietu Automobile has come

For Jietu Automobile, although it has only been a short five years since its birth in 2018, it has achieved excellent results. Data show that Jietu Automobile has accumulated sales of 232,082 units from January to October this year, an increase of 64.7% year-on-year. By the end of 2023, Jietu Automobile’s annual sales exceeded 300,000 units, and the total sales volume in the first five years is expected to exceed 950,000 units, continuing to refresh the "Jietu speed".

To achieve such outstanding results, it is inseparable from the special research of technology. Jietu Automobile shares the profound technical heritage of "Technology Chery" for 26 years, laying the foundation for the realization of comprehensive new energy and brand upward. At the event, Zhang Guozhong, executive deputy general manager of Chery Automobile joint stock company, said in his speech: Chery Group will give Jietu Automobile a full range of talents, technology and other resources to support Jietu with the new business card of "Travel + Hybrid" and the name of Shanhai to open the "second engine" of Jietu Automobile’s growth and build the world’s first hybrid off-road brand! Create a more favorite and prouder Jietu for users.

From the market point of view, plug-in hybrid is also the fastest growing market at present. Data show that from January to October this year, the retail sales of domestic new energy passenger vehicles reached 5.954 million, an increase of 34.2% year-on-year. From the growth rate point of view, the plug-in hybrid market growth rate reached 82.6%, while the pure electric vehicle market was only 18.8%. There is no doubt that the future of plug-in hybrid is promising, and major car companies have also increased their layout. For example, Changan Qiyuan, Geely Galaxy, etc. are targeting this cake in the product series. Now, the Shanhai series is also targeting this market, and it will inevitably become a new sales growth point for Jietu Automobile.

Shanhai L9 strength reflects the strength of flagship quality

For the Shanhai sequence, Jietu Automobile pays enough attention. As its first model, Shanhai L9 will inevitably show the strength of junior high school. With its three core values of super big, super province, and super strong, it creates a "live" "travel + off-road" full-scene value experience for users. We analyze them one by one.

First of all, from the "super big", its body size is 4862 * 1925 * 1784mm, the wheelbase reaches 2850mm, and it has the leading space of the same class. Not only that, but it also has as much as 41 storage spaces, enough to fill the whole family with travel camping equipment. And "big" is also reflected in the enjoyment of the large field of vision, the panoramic sunroof reaches 62 inches, allowing you to enjoy the journey scenery; the 15.6-inch narrow frame central control screen brings a strong technological atmosphere.

As for the "super-saving", it is undoubtedly reflected in the cost of the car. The maximum battery life of Shanhai L9 comprehensive working condition reaches 1100Km, of which CLTC pure electric battery life reaches 108km. Thanks to Kunpeng C-DM hybrid technology, the fuel consumption of 100 kilometers of feed is only 5.3L, which has excellent economic performance. For after-sales protection, Jietu also adheres to the principle of "super-saving" and provides the whole vehicle + three electricity lifetime quality assurance policy, so that users can use the car more worry-free.

Finally, on the "Super Strong", Shanhai L9 is equipped with Chery’s fifth-generation 1.5TGDI high-efficiency hybrid special engine, with a thermal efficiency of up to 44.5%. Its P2 + P3 dual-motor drive architecture, the maximum power of pure electric drive is 199kW, and the maximum power of HEV drive is 314KW. In two-drive PHEV mode, the 0-50km/h acceleration is only 3.4 seconds, and the 0-100km/h acceleration is only 7.8 seconds, leading the industry.

Obviously, from a product perspective, Shanhai L9 leads the same level of products with three core values. In addition, coupled with Qualcomm Snapdragon’s third-generation 8-core 8155 chip with L2 automatic driver assistance system, the industry-leading 6.6KW external discharge is undoubtedly more popular with consumers.

In general, for the Shanhai sequence, as a sequence specially designed for the hybrid market by Jietu Automobile, it shows the strength of junior high school, and its first model Shanhai L9 brings a new choice to the 200,000-class hybrid SUV market. It is based on the sincerity of user requests, and it will surely stir up the competition landscape of the market segment. We believe that with the help of the Shanhai sequence, the no longer welcome Chery Automobile will inevitably deliver more outstanding results in new energy next year, which is worth our expectation!