Competing for the high-end SUV market, the new generation of Lanyue sold 2,138 units in May, an increase of 280% year-on-year.

　　The new generation of flagship SUV models originating from the Xingtu brand won 2,138 units in May, an increase of 280% year-on-year, successfully ranking among the top ten sales of medium and large SUVs, setting off a wave of panic buying in the market, which has been enthusiastically sought after by consumers, and fully confirmed its flagship product power.

　　A large number of orders reflect some very meaningful data. "First of all, more than 60% of the car owners choose the top model of 233,900 yuan – Xingzun four-wheel drive and the sub-top model of 223,900 yuan – Xingrui four-wheel drive; secondly, 89% of the customers choose four-wheel drive models, which is enough to see that users have a high degree of recognition of the sixth-generation BorgWarner four-wheel drive system; finally, a large number of university professors, corporate executives and other highly educated, high-income, high-position users have emerged. They are mainly mature families with many children, small business owners, and middle-aged men who love to travel. They spend more on replacement and upgrade, and many luxury brand users have exchanged for a new generation of moon models. Therefore, the average price of the new generation of Lanyue bicycles has exceeded 200,000 yuan, successfully breaking the 200,000 yuan barrier guarded by mainstream joint venture brands, and is gradually reshaping the new pattern of the high-end SUV market. "Huang Zhaogen, general manager of Xingtu Marketing Center, once talked about the surprise market performance of the new generation of Lanyue in an exclusive interview with reporters. It can be seen that the new generation of Lanyue has great attraction to the target customers of luxury cars, and with the hard power enough to benchmark luxury brands, it has won a high degree of user recognition, forming a greater impact on the first-tier luxury car brands.

　　30 + iterative upgrades "German luxury SUV" are powerful

　　Behind every preference, there is a reason why you must choose. The reason why the new generation of Lanyue can win the choice of many car owners without hesitation is precisely because of its luxurious charm full of German style. Xingtu Lanyue itself is a flagship model that condenses all the efforts and essence of Chery Group’s car production. Since its listing for two years, the "trophy wall" has been fruitful, and it has won C-NCAP five-star safety rating, "China Heart" top ten engines, and China’s top ten body awards.

　　The new generation of Lanyue is based on the Starway Lanyue, fully absorbing the high-quality opinions and suggestions of hundreds of car owners, and comes with 30 + iterative upgrades to create a comfortable home, a safe home, and a smart home for users, fully explaining what it means to "define luxury with technology".

　　Multi-dimensional start to create a comfortable home. As a concierge-level large seven-seat SUV, the new generation of Lanyue supports a flexible 6-seat/7-seat layout, has the largest third-row space in the same class, and the space performance is better than the benchmark model of the joint venture 7-seat SUV. Secondly, the new car is equipped with NAPPA leather seats, Queen’s co-pilot, Lion Melody 23 Yang sound system, AQS air quality management system, advanced fragrance system and other rich configurations, creating a comfortable and luxurious sensory experience through four dimensions of vision, touch, hearing and smell. " China Heart "2.0TGDI Top Ten Engine + Aisin 8AT Transmission’s new power combination brings abundant power with a maximum power of 192kW and a peak torque of 400N · m. It is at the leading level among independent brands and joint venture brands of the same level. With its hard-to-find German performance and German control sense, it brings users a comfortable and stable driving experience and sufficient driving confidence.

　　Integrate safety into the brand’s DNA. The new generation of Lanyue vehicle is covered with 85% high-strength steel, with 6 new active safety configurations. It is equipped with 10 airbags for passive safety, including new side distal protective airbags, main driver knee protective airbags and two rows of bilateral seat side airbags. The German sense of security is extremely reassuring.

　　With technology, the smart home is defined. The new car is equipped with Qualcomm Snapdragon 8155 flagship chip and iFLYTEK engine voice control system, which can realize up to 26 categories and 766 function controls, easily achieving a travel scene that "can be said"; the new HMI 5.0 super triple screen and W-HUD head-up display system bring a four-screen linkage interactive experience full of futuristic and technological sense.

　　Overall, the new generation of "German luxury flagship SUV" with strong strength can achieve comprehensive surpassing of the same-level products and even higher-priced products in different dimensions, and greatly enhance its competitiveness in the high-end medium and large SUV market with its leapfrog product power.

　　Increase the allocation without increasing the price, competing in the high-end luxury market with a pioneering attitude

　　More importantly, the new generation of Lanyue also gave the sincerity of "increasing the allocation without increasing the price", priced 193,900 yuan – 233,900 yuan, and brought the first owner four lifetime guarantees and superimposed double gifts – the highest replacement subsidy of 10,000 yuan and the highest financial discount of 10,000 yuan, which brought consumers great value for money and quality. A series of hot market feedback also fully proves that the new generation of Lanyue, as a pioneer in the competition for the high-end luxury SUV market, is contributing to the continuous upward and advanced new realm of Chinese independent brands worldwide. (Xingtu Monthly Supply Map)